Alan Horowitch v. Diamond Aircraft Industries, Inc. ( 2011 )


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  •                                                                                    [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT           FILED
    ________________________ U.S. COURT OF APPEALS
    ELEVENTH CIRCUIT
    JULY 7, 2011
    No. 10-12931
    JOHN LEY
    ________________________
    CLERK
    D. C. Docket No. 6:06-cv-01703-PCF-KRS
    ALAN HOROWITCH,
    Plaintiff – Appellee,
    versus
    DIAMOND AIRCRAFT INDUSTRIES, INC., a foreign corporation,
    Defendant – Appellant.
    ________________________
    Appeal from the United States District Court
    for the Middle District of Florida
    _________________________
    (July 7, 2011)
    Before CARNES, ANDERSON, and FARRIS,* Circuit Judges.
    ANDERSON, Circuit Judge:
    In this diversity case, we certify four questions to the Florida Supreme Court,
    *
    Honorable Jerome Farris, United States Circuit Judge for the Ninth Circuit, sitting
    by designation.
    seeking guidance as to the application of Florida’s offer of judgment statute, Fla.
    Stat. § 768.79, Florida Rule of Civil Procedure 1.442, and the fee-shifting
    provision of the Florida Deceptive and Unfair Trade Practices Act (“FDUTPA”),
    Fla. Stat. § 501.2105.
    First, we ask whether an offer of judgment may be viable when it purports to
    settle “all claims,” even though it does not explicitly “state whether the proposal
    includes attorneys’ fees and whether attorneys’ fees are part of the legal claim” as
    required by Rule 1.442(c)(2)(F). Second, we ask whether the offer of judgment
    statute, which applies in “any civil action for damages” but generally does not
    apply to a case seeking both damages and non-monetary relief, applies to a lawsuit
    seeking damages or, in the alternative, specific performance. Third, we ask
    whether the FDUTPA’s fee-shifting provision applies to an action with the
    following procedural history: the plaintiff filed an action alleging a FDUTPA claim
    and prosecuted that claim for seven months; the district court ruled at summary
    judgment that he could not pursue the FDUTPA claim because Florida law did not
    apply, but allowed him to prosecute the action under Arizona’s unfair trade
    practices law instead; then he lost on the Arizona unfair trade practices claim at
    trial. Finally, if the FDUTPA’s fee-shifting provision does apply, we ask whether
    it applies only to fees incurred during the seven months before the plaintiff’s
    2
    FDUTPA claim was defeated at summary judgment, or also to fees incurred during
    the subsequent litigation.
    We certify these questions because we are unable to find definitive answers
    in clearly established Florida law as set forth in case law or statutes. “Where there
    is doubt in the interpretation of state law, a federal court may certify the question to
    the state supreme court to avoid making unnecessary Erie guesses and to offer the
    state court the opportunity to interpret or change existing law.” Auto-Owners Ins.
    Co. v. Southeast Floating Docks, Inc., 
    632 F.3d 1195
    , 1197 (11th Cir. 2011)
    (quoting Tobin v. Mich. Mut. Ins. Co., 
    398 F.3d 1267
    , 1274 (11th Cir. 2005) (per
    curiam)).
    I. FACTS AND PROCEDURAL HISTORY
    The Plaintiff, Alan Horowitch, sued the Defendant, Diamond Aircraft
    Industries (“Diamond”), alleging that he had a contractual right to purchase a D-Jet
    aircraft for $850,000 but that Diamond refused to sell the aircraft for less than
    $1,380,000. In his amended complaint, Horowitch asserted four specific claims
    arising out of this pricing dispute: (1) specific performance; and, in the alternative,
    (2) breach of contract; (3) breach of the covenants of good faith and fair dealing;
    3
    and (4) deceptive trade practices.1 Notably, all these claims seek damages; even
    the specific performance count includes a demand for not only specific
    performance, but also “damages, costs of this action, interest, and such other relief
    as this Court deems just and proper.” Amended Complaint at 8, Horowitch v.
    Diamond Aircraft Indus., Inc., No. 6:06-cv-01703-PCF-KRS (M.D. Fla. May 27,
    2010).
    While the deceptive trade practices claim was not captioned as a FDUTPA
    claim, it is clear that Horowitch pursued it as a FDUTPA claim for the following
    reasons: (1) the count itself invoked, by section number of the Florida Statutes, the
    definitions for “consumer” and “consumer transaction” from the FDUTPA; (2) the
    count demanded attorney’s fees, as allowed under the FDUTPA but not under
    Arizona law, whereas no other count demanded attorney’s fees; and (3) Horowitch
    described his own claim as a FDUTPA claim in his response to Diamond’s motion
    to dismiss.
    Diamond moved to dismiss the FDUTPA claim, arguing that the FDUTPA
    1
    We construe the amended complaint to have alleged the specific performance
    claim as being in the alternative to the three claims for money damages. Even though the
    complaint is more explicit in this regard with respect to the breach of contract claim, the same
    intent is amply evident in light of the same damage allegations in the other two claims.
    Moreover, this reading is confirmed because Diamond asserts it on appeal, and Horowitch does
    not contest it. Thus, for purposes of this case, it is established that Plaintiff’s specific
    performance claim is only in the alternative to the damages claim, not in addition thereto.
    4
    did not apply, and that Arizona unfair trade practices law applied instead, because
    Horowitch was an Arizona resident, Diamond was a corporation with its principal
    place of business in Ontario, Canada, and the transactions in question took place
    outside Florida. Horowitch resisted this motion and the court ultimately denied the
    motion, stating that it could not make a ruling before receiving evidence to
    establish where the events in the complaint had taken place. At the same time,
    Horowitch requested that he be allowed to pursue the unfair trade practices claim
    under the Arizona Consumer Fraud Act if he could not proceed under the
    FDUTPA.
    Both parties then filed for summary judgment and the court entered summary
    judgment against Horowitch on all claims except on the unfair trade practices
    claim. With respect to the unfair trade practices claim, the court held that Arizona
    law applied and that Horowitch no longer could pursue the FDUTPA claim. It
    allowed him to proceed, instead, with the Arizona Consumer Fraud Act claim as he
    had requested. After a bench trial, the court ultimately entered judgment in favor
    of Diamond.
    Diamond then moved to recover its attorney’s fees and costs on the basis of
    either of two Florida statutes. First, it claimed attorney’s fees under the FDUTPA,
    arguing that a prevailing party in a FDUTPA suit is entitled to fees regardless of
    5
    the reason that the FDUTPA is found not to apply. Second, it claimed attorney’s
    fees under Florida’s offer of judgment statute after filing with the court an offer of
    judgment that Horowitch had refused. Diamond had offered $40,000 “to resolve
    all claims that were or could have been asserted by Plaintiff against Diamond
    Aircraft in the Amended Complaint.” It is important to note, for purposes of the
    requirements of the offer of judgment statute, discussed in greater detail below, that
    Diamond had made this offer of judgment while the specific performance claim
    was still pending, and that the offer included neither a certificate of service, a
    specific statement that attorney’s fees were included, nor a specification of whether
    attorney’s fees were part of Horowitch’s legal claim.
    The district court awarded no fees under either statute. It awarded no fees
    under the FDUTPA because it found that the FDUTPA did not apply and,
    moreover, because the applicable Arizona unfair trade practices law provided no
    attorney’s fees. It awarded no fees under the offer of judgment statute because it
    found that a suit for both damages and non-monetary relief—such as specific
    performance—did not fall under the statute. Diamond now appeals both the
    FDUTPA and offer of judgment rulings.
    II. THE ERIE FRAMEWORK
    As a federal court sitting in diversity jurisdiction, we apply the substantive
    6
    law of the forum state, in this case Florida, alongside federal procedural law. Erie
    R.R. Co. v. Tompkins, 
    304 U.S. 64
    , 
    58 S. Ct. 817
    , 
    82 L. Ed. 1188
    (1938); Burger
    King Corp. v. E-Z Eating, 41 Corp., 
    572 F.3d 1306
    , 1313 n.9 (11th Cir. 2009).
    Under this framework, the disputed provisions of Florida law—Florida’s offer of
    judgment statute; Rule 1.442(c)(2)(F); Rule 1.442(c)(2)(G); and the FDUTPA and
    its fee-shifting provision—apply only if they are substantive for Erie purposes.
    Accordingly, we must determine the Erie status of these provisions before applying
    them to the case at hand.
    We make this determination using two tests. If the Florida law is in conflict
    with a Federal Rule of Civil Procedure, then we apply the test set forth by Hanna v.
    Plumer, 
    380 U.S. 460
    , 
    85 S. Ct. 1136
    , 
    14 L. Ed. 2d 8
    (1965), under which we
    follow the federal rule so long as it is valid under the Constitution and the Rules
    Enabling Act. 
    Id., 380 U.S.
    at 
    472-74, 85 S. Ct. at 1144-45
    . If no federal statute or
    Federal Rule is on point, then we instead apply the “outcome determinative test”
    set forth by Erie and its progeny, under which we apply the Florida law if its
    application would be so important to the outcome “that failure to apply it would
    unfairly discriminate against citizens of the forum State, or be likely to cause a
    plaintiff to choose the federal court.” Esfeld v. Costa Crociere, S.P.A., 
    289 F.3d 1300
    , 1307 (11th Cir. 2002) (quoting Gasperini v. Ctr. for Humanities, Inc., 518
    
    7 U.S. 415
    , 428, 
    116 S. Ct. 2211
    , 2220, 
    135 L. Ed. 2d 659
    (1996)).
    “This circuit has found [Fla. Stat.] § 768.79”—which is the offer of
    judgment statute—“to be substantive law for Erie purposes.” Jones v. United
    Space Alliance, L.L.C., 
    494 F.3d 1306
    , 1309 (11th Cir. 2007). “Under the prior
    panel precedent rule, we are bound by earlier panel holdings . . . unless and until
    they are overruled en banc or by the Supreme Court.” United States v. Smith, 
    122 F.3d 1355
    , 1359 (11th Cir. 1997). Accordingly, we conclude that the offer of
    judgment statute is substantive as a matter of this Court’s precedent.
    We also conclude that Florida Rule of Civil Procedure
    1.442(c)(2)(F)—which requires an offer of judgment to “state whether the proposal
    includes attorneys’ fees and whether attorneys’ fees are part of the legal claim”—is
    substantive as a matter of precedent. “[T]he holding of a case is . . . comprised
    both of the result of the case and ‘those portions of the opinion necessary to that
    result by which we are bound.’ ” United States v. Kaley, 
    579 F.3d 1246
    , 1253 n.10
    (11th Cir. 2009) (quoting Seminole Tribe of Fla. v. Florida, 
    517 U.S. 44
    , 67, 116 S.
    Ct. 1114, 1129, 
    134 L. Ed. 2d
    . 252 (1996)). In a prior diversity case, McMahan v.
    Toto, 
    311 F.3d 1077
    (11th Cir. 2002), this Court’s application of Rule
    1.442(c)(2)(F) was necessary to the result of the case: the Court awarded attorney’s
    fees on the basis of the offeror’s compliance with Rule 1.442(c)(2)(F) as well as
    8
    other requirements of Rule 1.442 and the offer of judgment statute. 
    Id. at 1082-83.
    The Court could apply Rule 1.442(c)(2)(F) in this manner only by implicitly
    holding that this provision applied in federal court. Accordingly, Rule
    1.442(c)(2)(F) applies in federal court as a matter of precedent.
    Moreover, we would conclude that Rule 1.442(c)(2)(F) was substantive even
    if precedent did not require this result. We would apply the outcome determinative
    test, described above, because there is no federal statute or Federal Rule on point.
    Rule 1.442(c)(2)(F) prescribes specific, substantive terms that an offer of judgment
    must include, and these terms matter to the parties because the inclusion or
    exclusion of attorney’s fees is material to an offeree’s ability to evaluate an offer.
    The outcome determinative test yields the conclusion that it would be unfair not to
    apply the rule in federal court, and that it is therefore substantive for Erie purposes.
    However, we conclude that Rule 1.442(c)(2)(G)—which requires an offer to
    “include a certificate of service in the form required by rule 1.080(f)”—is
    procedural for Erie purposes and therefore does not apply in federal court. At the
    outset, we note that Federal Rule of Civil Procedure 5(d)(1) specifies that “[a]ny
    paper after the complaint that is required to be served—together with a certificate
    of service—must be filed within a reasonable time after service.” Under the
    Federal Rule, a party need not certify service until the time of filing, which occurs
    9
    after service to the other parties. By contrast, Florida courts have required strict,
    technical compliance with Rule 1.442(c)(2)(G), invalidating an offer unless it
    includes a certificate of service at the time it is served on an offeree. See Milton v.
    Reyes, 
    22 So. 3d 624
    (Fla. 3d DCA 2009). Accordingly, the Florida rules require
    certification at the time the offer is tendered even though Florida Rule 1.442(d)
    specifies that the offer “shall not be filed” at that time. In light of the foregoing, we
    apply the Hanna test because a conflict is apparent between the Federal Rules and
    the Florida rule: an offer would be valid under the Federal Rules even if it did not
    include a certificate of service at the time of service on the opposing party, while
    the same offer would be invalid under Rule 1.442(c)(2)(G).2 Cf. 
    Hanna, 380 U.S. at 470
    , 85 S. Ct. at 1143 (“Here, of course, the clash is unavoidable; Rule 4(d) (1)
    says—implicitly, but with unmistakable clarity—that in-hand service is not
    required in federal courts.”).
    Under Hanna, because Federal Rule 5(d)(1) conflicts with Florida Rule
    1.442(c)(2)(G), the Florida Rule does not apply in federal court so long as the
    Federal Rule is valid. We readily conclude that Rule 5(d)(1) is valid under the
    2
    Rule 68, which sets forth a federal mechanism for tendering an offer of judgment,
    further illustrates the conflict between the two sets of procedures. Like Rule 1.442, Rule 68
    instructs the parties not to file an offer of judgment with the court at the time of service. Because
    Rule 68 does not require filing of the offer at the time of service, however, neither Rule 5(d)(1)
    nor Rule 68 requires the offering party to complete a certificate of service at that time.
    10
    Rules Enabling Act and the Constitution, and we therefore hold that Diamond need
    not comply with Rule 1.442(c)(2)(G). Moreover, Horowitch asserts no lack of
    compliance with the Federal Rules, and none is apparent to us. Accordingly, Rule
    1.442(c)(2)(G) is not applicable in this case and we certify no questions relating to
    this provision to the Florida Supreme Court.
    Finally, we conclude that the FDUTPA and its fee-shifting provision are
    substantive for Erie purposes. It is plain that the FDUTPA itself applies in federal
    court, as substantive law, because it creates a cause of action. Furthermore, a
    statute allowing for the recovery of attorney’s fees, like the FDUTPA fee-shifting
    provision at issue in this case, generally applies in federal court so long as it does
    not conflict with a valid federal statute or rule. See Alyeska Pipeline Serv. Co. v.
    Wilderness Soc’y, 
    421 U.S. 240
    , 259 n.31, 
    95 S. Ct. 1612
    , 1622 n.31, 
    44 L. Ed. 2d 141
    (1975) (“[I]n an ordinary diversity case where the state law does not run
    counter to a valid federal statute or rule of court, and usually it will not, state law
    denying the right to attorney’s fees or giving a right thereto, which reflects a
    substantial policy of the state, should be followed.”) (alteration in original);
    Schilling v. Belcher, 
    582 F.2d 995
    , 1003 (5th Cir. 1978) (“Because this is a
    diversity case, the validity of the fee award must be tested under Florida law.”).
    We find no conflict between this fee-shifting provision and any federal law.
    11
    Accordingly, we conclude that both the FDUTPA and its fee-shifting provision are
    substantive for Erie purposes.
    III. QUESTIONS FOR CERTIFICATION
    A. Was Diamond’s offer of judgment rendered non-viable by Rule
    1.442(c)(2)(F)’s requirement that an offer of judgment specify whether attorney’s
    fees are included and whether attorney’s fees are part of the legal claim?
    The issue here is whether Diamond’s offer of judgment, which was intended
    to “resolve all claims” but made no mention of attorney’s fees, was nonetheless
    viable. Rule 1.442(c)(2)(F) requires an offer of judgment to
    state whether the proposal includes attorneys’ fees and whether
    attorney’s fees are part of the legal claim.
    Fla. R. Civ. P. 1.442(c)(2)(F).
    We faced the same issue when we decided McMahan v. Toto, 
    311 F.3d 1077
    (11th Cir. 2002). In McMahan, we held that, when an offer was made to resolve
    “all claims,” it encompassed the plaintiffs’ demand for attorney’s fees, despite the
    fact that the offer did not explicitly state whether the proposal included attorney’s
    fees. 
    Id. at 1082.
    We therefore rejected the plaintiffs’ claim that Rule
    1.442(c)(2)(F) barred the application of the offer of judgment statute. 
    Id. We found
    support for this conclusion in two earlier Florida Rule 1.442 cases. First,
    12
    Unicare Health Facilities Inc. v. Mort, 
    553 So. 2d 159
    , 161 (Fla. 1989), held that a
    plaintiff’s acceptance of an offer of judgment made pursuant to Rule 1.442 that
    made no specific mention of attorney’s fees nonetheless precluded that plaintiff
    from moving for postjudgment attorney’s fees because those claims were
    terminated. Second, George v. Northcraft, 
    476 So. 2d 758
    , 759 (Fla. 5th DCA
    1985), held that attorney’s fees are “encompassed in an offer of judgment made
    pursuant to Rule 1.442 which fails to mention them specifically or reserve the right
    to seek them later.”3
    We also found support in an earlier Florida opinion issued outside the
    context of Rule 1.442. Liberty Mutual Fire Insurance Co. v. Ramos, 
    565 So. 2d 798
    (Fla. 4th DCA 1990), held that where an offer does not specifically mention
    attorney’s fees, it will be read to include attorney’s fees because to hold otherwise
    would thwart the policy purposes behind a settlement statute by not terminating the
    litigation.
    Our conclusion in McMahan also finds some confirmation in a Florida case
    3
    It is important to note, however, that Rule 1.442(c)(2)(F) was not introduced until
    the Florida Supreme Court’s order in In re Amendments to Florida Rules of Civil Procedure, 
    682 So. 2d 105
    , 124-26 (Fla. 1996), meaning that Unicare and George were decided under a different
    version of Rule 1.442 with no explicit requirement that a party state whether attorney’s fees were
    included.
    13
    decided after McMahan, Bennett v. American Learning Systems of Boca Delray,
    Inc., 
    857 So. 2d 986
    (Fla. 4th DCA 2003), which specifically held that a settlement
    offer need not mention attorney’s fees under Rule 1.442(c)(2)(F) if no attorney’s
    fees are claimed in the complaint. However, Bennett is distinguishable because the
    plaintiffs in both McMahan and the instant case explicitly demanded attorney’s
    fees.
    We seek guidance from the Florida Supreme Court on this issue because it
    may be that, despite our McMahan decision, a different result is indicated by
    Campbell v. Goldman, 
    959 So. 2d 223
    (Fla. 2007), which strictly construed the
    offer of judgment statute and Rule 1.442 even with respect to purely technical
    error. The Campbell court was presented with the argument that an offer of
    judgment was invalid for failure to specify that the offer was being made under the
    offer of judgment statute. The Florida Supreme Court noted that the offer of
    judgment statute itself requires that a settlement offer “state that it is being made
    pursuant to this section,” Fla. Stat. § 768.79(2)(c), and that Rule 1.442(c)(1) also
    requires that a settlement offer “shall identify the applicable Florida law under
    which it is being made.” 
    Campbell, 959 So. 2d at 226
    . Significantly, the failure to
    identify § 768.79 was a purely technical error: at the time of Campbell, § 768.79
    14
    was the only applicable offer of judgment statute implemented by Rule 1.442,
    
    Campbell, 959 So. 2d at 227
    (Pariente, J., concurring); the offer of judgment
    clearly stated that it was being made pursuant to Rule 1.442, 
    id. at 224
    (maj.
    opinion); and the omission created no ambiguities, see 
    id. at 227
    (Pariente, J.,
    concurring). It was clear that a technical error of this type would not prejudice the
    other party with respect to its ability to evaluate the terms of the offer. The Florida
    Supreme Court nonetheless held that fee-shifting was in derogation of the common
    law, that both the rule and statute must be strictly construed, and that the failure of
    the offer to identify § 768.79 therefore invalidated the offer. 
    Id. at 227.
    Campbell dealt with a requirement that was present in both the statute and
    the rule. Accordingly, it does not directly control a situation like the one in the
    instant case, in which the requirement is present only in the rule. However,
    Campbell relied upon two cases that required strict construction of a requirement
    present only in the rule; these cases were also decided subsequent to our McMahan
    decision. See Lamb v. Matetzschk, 
    906 So. 2d 1037
    (Fla. 2005); Willis Shaw
    Express, Inc. v. Hilyer Sod, Inc., 
    849 So. 2d 276
    (Fla. 2003). Both Lamb and
    Willis Shaw held that an offer of judgment was invalid for failure to strictly comply
    with Rule 1.442’s requirement that a joint proposal “state the amount and terms
    15
    attributable to each party.” There is no comparable requirement in the statute.
    These cases appear to be distinguishable from Campbell and the instant appeal
    because the omission in these cases was not a purely technical failing—the
    attribution of the settlement funds may be material to the parties’ evaluation of the
    settlement offer. See 
    Lamb, 906 So. 2d at 1040
    (“Each defendant should be able to
    settle the suit knowing the extent of his or her financial responsibility.”). However,
    it is possible to read Lamb and Willis Shaw as establishing strict construction even
    for requirements present only in the rule, and to read Campbell as clarifying that
    the strict construction principal extends even to purely technical matters. This
    reading casts some doubt on our earlier McMahan decision.
    The foregoing discussion has focused principally on Rule 1.442(c)(2)(F)’s
    first requirement, that a party “state whether the proposal includes attorneys’ fees.”
    We now turn briefly to Rule 1.442(c)(2)(F)’s second requirement, that a party state
    “whether attorneys’ fees are part of the legal claim.” As Horowitch points out in
    his brief—albeit with minimal discussion—Diamond’s failure to comply with the
    second requirement may be an additional reason to refuse an award under the offer
    of judgment statute. We have found no cases discussing this point, and the parties
    make no relevant arguments. Furthermore, the function of this requirement is not
    16
    clear to us.
    We believe it was clear to Horowitch that acceptance of Diamond’s offer
    would extinguish any claim to attorney’s fees, and that Diamond’s failure to
    discuss attorney’s fees in the offer was therefore not prejudicial. However, there
    appears to be a conflict between earlier Florida cases, which hold that an offer of
    judgment that does not explicitly reference attorney’s fees is viable, and more
    recent cases, which hold that the statute and the rule must be strictly construed even
    in the face of purely technical requirements. Even though we have found no
    Florida cases that conclusively state how the offer of judgment statute and Rule
    1.442 should be applied in this situation, the recent Campbell decision has cast
    doubt on our earlier McMahan decision. Accordingly, we respectfully certify to
    the Florida Supreme Court the following question:
    UNDER FLA. STAT. § 768.79 AND RULE 1.442, IS A DEFENDANT’S OFFER
    OF JUDGMENT VALID IF, IN A CASE IN WHICH THE PLAINTIFF
    DEMANDS ATTORNEY’S FEES, THE OFFER PURPORTS TO SATISFY ALL
    CLAIMS BUT FAILS TO SPECIFY WHETHER ATTORNEY’S FEES ARE
    INCLUDED AND FAILS TO SPECIFY WHETHER ATTORNEY’S FEES ARE
    PART OF THE LEGAL CLAIM?
    17
    B. Was Diamond’s offer of judgment rendered non-viable because Horowitch
    claimed specific performance—a non-monetary remedy—in the alternative to
    damages?
    The offer of judgment statute applies only “[i]n any civil action for
    damages.” Fla. Stat. § 769.79(1). Applying this requirement, Florida intermediate
    courts have refused to apply the statute in cases in which both money damages and
    non-monetary relief were sought. In Palm Beach Polo Holdings, Inc. v. Equestrian
    Club Estates Property Owners Association, Inc., 
    22 So. 3d 140
    (Fla. 4th DCA
    2009), a landlocked plaintiff sued for both non-monetary relief, in the form of
    declaratory and injunctive relief to gain use of a private road by “way of necessity,”
    and monetary relief, in the form of tortious interference damages due to the prior
    denial of access to the road. The court characterized this case as one that
    “contained two independent, significant claims, such that it could be characterized
    only as an action for both damages and non-monetary, declaratory relief.” 
    Id. at 143.
    The defendant in Palm Beach Polo made an offer of judgment in the amount
    of $1001 “as complete and final resolution and settlement of all claims.” However,
    the court held that the offer of judgment statute did not apply to this offer. As a
    18
    principle of law, it stated that strict construction, as required by Campbell, “should
    not allow application of a general offer of settlement, sought to be applied to claims
    seeking non-monetary relief as well as actions for damages.” 
    Id. at 144.
    Applying
    this principle to the facts of the case, the court found that:
    In this case, each offer of settlement filed was general, such that it
    applied to all claims contained within the complaint which, of course,
    included both a claim for damages and non-economic claims. Strict
    construction of the statute leads to the conclusion that when an action
    seeks non-monetary relief, such as a pure declaration of rights or
    injunctive relief, then the fact that it also seeks damages does not bring
    it within the offer of judgment statute.
    
    Id. Palm Beach
    Polo further explains its rationale through its discussion of a
    second relevant case, Di Paola Beach Terrace Association, Inc., 
    718 So. 2d 1275
    (Fla. 2d DCA 1998). Di Paola rejected an offer of judgment in a case in which
    both injunctive relief and damages were sought because “the offer was ambiguous
    in that it failed to state whether the defendant . . . was agreeing to the entry of
    injunctions in addition to the settlement of the plaintiffs’ damages claim.” Palm
    Beach 
    Polo, 22 So. 3d at 144
    (discussing Di Paola); see Di 
    Paola, 718 So. 2d at 1277
    . The Palm Beach Polo court found the settlement before it similarly lacking
    because “the proposals for settlement did not state whether the association was
    19
    agreeing to entry of any injunctions.” Palm Beach 
    Polo, 22 So. 3d at 145
    . It went
    further to say that:
    If the statute were read to permit a proposal for settlement to apply to a
    case in which there were claims for non-economic relief as well as for
    damages, the offeree would be forced either to accept the proposal and
    continue to litigate the request for injunctive and non-economic relief
    or to give up their non-damage claims. The purposes of section
    768.79 include the early termination of litigation. A proposal for
    settlement in a case such as this one does not satisfy that purpose, as
    its acceptance would not terminate the litigation nor resolve those
    claims not seeking damages.
    
    Id. Horowitch argues
    that Palm Beach Polo and Di Paola stand for the
    proposition that, under the strict construction required by Campbell, the offer of
    judgment statute cannot apply when a complaint seeks both damages and equitable
    relief. By this logic, Horowitch urges, his claim for specific performance, or
    alternatively damages, would be beyond the scope of the offer of judgment statute.
    To justify this outcome, Horowitch further reasons that it would be impossible to
    calculate the monetary value of an equitable remedy won at judgment for purposes
    of determining whether the award was 25% less than the judgment offered, as
    required to trigger the offer of judgment statute’s fee-shifting provision.
    Diamond argues that Palm Beach Polo and Di Paola are distinguishable
    20
    because they involved claims for both equitable relief and money damages. For
    example, in Palm Beach Polo, the plaintiff sought an injunction to permit future
    access to the private road, and also sought damages for the past denial of access.
    By contrast, in the instant case, Horowitch claims equitable relief only in the
    alternative to money damages. This argument is persuasive to us because, in any
    case in which the two types of relief are set in the alternative, it is clear that the
    satisfaction of the claim for money damages would preclude any further litigation
    on the matter of equitable relief. Addressing the concern underlying Palm Beach
    Polo and Di Paola, there is no possibility in this case that the litigation would not
    be terminated by the offer of judgment.
    Diamond also argues that the continued workability of the offer of judgment
    statute counsels in favor of applying the statute to these facts. If a plaintiff could
    simply “tack on” an equitable claim in the alternative to his claims for damages and
    thereby preclude the application of the statute, then he could avoid the application
    of the statute through artful pleading. This risk is particularly acute in a case like
    this one, in which the equitable claim is so lacking in merit: the jet in question is
    not a unique good and Horowitch therefore cannot obtain specific performance to
    force its sale. See Fla. Stat. § 672.716(1) (adopting the Uniform Commercial Code
    21
    position that “[s]pecific performance may be decreed where the goods are unique
    or in other proper circumstances”); George Vining & Sons, Inc. v. Jones, 
    498 So. 2d
    695, 697 (Fla. 5th DCA 1986) (“[S]pecific performance of a contract is limited
    to those involving a unique subject matter such as an agreement to convey land.”);
    see also Klein v. PepsiCo, Inc., 
    845 F.2d 76
    , 80 (4th Cir. 1988) (refusing to award
    specific performance for the delivery of a jet because, among other reasons, the
    aircraft was not unique within the meaning of the Virginia Commercial Code).
    In light of the lack of controlling Florida law, and because we are in any
    event certifying the offer of judgment issue discussed above, in Section III.A, we
    certify the following question:
    DOES FLA. STAT. § 768.79 APPLY TO CASES THAT SEEK EQUITABLE
    RELIEF IN THE ALTERNATIVE TO MONEY DAMAGES; AND, EVEN IF IT
    DOES NOT GENERALLY APPLY TO SUCH CASES, IS THERE ANY
    EXCEPTION FOR CIRCUMSTANCES IN WHICH THE CLAIM FOR
    EQUITABLE RELIEF IS SERIOUSLY LACKING IN MERIT?
    C. Does the FDUTPA fee-shifting provision apply in a case in which a plaintiff’s
    FDUTPA claim fails because the law of another jurisdiction governs the issue?
    Unless Diamond is entitled to recover its full attorney’s fees pursuant to the
    22
    offer of judgment statute, it will be necessary to address its claim for attorney’s fees
    under the FDUTPA.
    The FDUTPA states, in relevant part, that:
    In any civil litigation resulting from an act or practice involving a
    violation of this part, . . . the prevailing party, after judgment in the
    trial court and exhaustion of all appeals, if any, may receive his or her
    reasonable attorney’s fees and costs from the nonprevailing party.
    Fla. Stat. § 501.2105(1). Florida’s courts have interpreted this fee-shifting
    provision to apply under circumstances in which a plaintiff has sued under the
    FDUTPA and lost, even when the plaintiff has lost because the court concluded
    that the alleged violation was not one that actually fell under the statute,
    notwithstanding the fact that such an act is by definition not “a violation of this
    part” in the most literal sense. See Rustic Village v. Friedman, 
    417 So. 2d 305
    , 305
    (Fla. 3d DCA 1982) (“[W]here a plaintiff brings a claim under the Act, an
    attorney’s fee is to be allowed a prevailing defendant even though the trial judge
    holds that the action is not one contemplated by the Act.”); see also M.G.B. Homes,
    Inc. v. Ameron Homes, Inc., 
    30 F.3d 113
    , 115 (11th Cir. 1994) (awarding
    attorney’s fees to a prevailing defendant in a suit between competitors after finding
    that the FDUTPA does not apply to suits between competitors, stating that if it
    were Florida law to deny attorney’s fees under these circumstances then “no
    23
    prevailing defendant would ever be entitled to attorney’s fees under the DTPA, for
    by definition defendants prevail by demonstrating the inapplicability of the DTPA
    to their actions”); Brown v. Gardens by the Sea South Condominium Assoc., 
    424 So. 2d 181
    , 184 (Fla. 4th DCA 1983) (awarding attorney’s fees to a prevailing
    defendant even though the transaction did not qualify as a “consumer transaction”
    and the FDUTPA therefore did not apply).4
    However, the instant case is distinguishable—in none of these cases was the
    FDUTPA found not to apply because the law of a foreign jurisdiction governed the
    unfair trade practices claim. Moreover, Rustic Village recognized, in dicta, that
    there might be a distinction if the FDUTPA did not actually “apply”:
    The plaintiff [argues] that once the trial court had found the Act
    “inapplicable,” it could not then utilize the Act for the purpose of
    granting the prevailing defendant an attorney’s fee. It is apparent that
    4
    Diamond cites to specific language in Rustic 
    Village, 417 So. 2d at 306
    (“The
    plaintiff, having invoked the Act, is liable for an attorney’s fee because he did not prevail.”), and
    Leitman v. Boone, 
    439 So. 2d 318
    , 322 (Fla. 3d DCA 1983) (“[B]y invoking an existing and
    valid statute which calls for an award of attorneys’ fees, one may subject himself to having
    attorneys’ fees asserted against him if he does not prevail.”), to argue that a plaintiff is liable for
    attorney’s fees whenever he “invokes” the FDUTPA and then loses the case. However, this
    language does not dispose of the instant case because neither of those cases presents a situation
    in which the FDUTPA does not apply because another state’s substantive law governs.
    Moreover, Leitman carries little weight: it spoke on the issue only in dicta, see 
    id. (finding that
    attorney fees were improper as “a consequence of the non-existence of a contract,”
    notwithstanding the plaintiff’s invocation of the FDUTPA), and the Florida Supreme Court
    subsequently disagreed with Leitman on other grounds in Gibson v. Courtois, 
    539 So. 2d 459
    (Fla. 1989). Accordingly, we conclude that no Florida court has held that the mere invocation of
    the FDUTPA is sufficient to trigger its fee-shifting provision.
    24
    this is not the case since the Act was applied in the action. It is simply
    that after being applied, it did not produce a remedy for this plaintiff.
    Because the instant case is distinguishable, no Florida cases provide clear guidance
    on whether the FDUTPA should apply on the facts of this case.
    We nonetheless find some guidance on how to proceed in this situation by
    examining how the offer of judgment statute has been applied in disputes governed
    by the substantive law of other states. In BDO Seidman v. British Car Auctions,
    
    802 So. 2d 366
    (Fla. 4th DCA 2001), a Florida court was presented with the
    question of whether it was obliged to apply a choice of law analysis to determine
    whether the offer of judgment statute would apply in a case brought in Florida but
    governed by Tennessee law. It ultimately held that the legislature was clear in
    stating that the statute applies to “any” civil action for damages filed in a Florida
    court, that it was unnecessary to conduct a choice of law analysis in the face of
    such a clear legislative statement, and that the offer of judgment statute therefore
    applied. 
    Id. at 368-69.
    In a concurrence, Judge Gross asserted that the statute
    would have applied even under choice of law analysis, because the statute is a
    procedural mechanism for choice of law purposes and Florida procedural law still
    applies even when another state’s substantive law governs. 
    Id. at 370
    (Gross., J.,
    concurring). On the basis of BDO Seidman, this Court has also explicitly held that
    25
    the offer of judgment statute “is applicable to cases . . . that are tried in the State of
    Florida even though the substantive law that governs that case is that of another
    state.” McMahan v. Toto, 
    311 F.3d 1077
    , 1081 (11th Cir. 2002). The application
    of the offer of judgment statute to these cases provides support for the argument
    that Florida courts might likewise apply the fee-shifting provisions of the FDUTPA
    under circumstances in which the substantive law of another state applied so long
    as a plaintiff nonetheless triggered the procedural provisions of the FDUTPA by
    suing under it.5
    Applying the fee-shifting provision in these circumstances also advances
    Florida’s interest in preventing unfair trade practices claims from being brought
    needlessly. As one Florida court has recognized:
    [I]t is not uncommon for litigants to inject claims of fraud and
    deceptive trade practices into a contractual dispute. This tactic
    complicates a lawsuit, raises the stakes, and increases the litigation
    expenses. We have encountered few cases where such claims were
    successful.
    Mandel v. Decorator’s Mart, Inc. of Deerfield Beach, 
    965 So. 2d 311
    , 313 n.1 (Fla.
    5
    A law may be substantive for Erie purposes (meaning it applies in federal court)
    yet procedural for other purposes, such as a choice of law analysis. Sun Oil Co. v. Wortman, 
    486 U.S. 716
    , 726-28, 
    108 S. Ct. 2117
    , 2124-25, 
    100 L. Ed. 2d 743
    (1988); BDO Seidman, 
    802 So. 2d
    at 370-71 (Gross, J., concurring). Accordingly, the prospect that the FDUTPA’s fee-shifting
    provision might be thought of as procedural for choice of law purposes does not place at risk its
    status as substantive for Erie purposes.
    26
    4th DCA 2007). A plaintiff introduces the same complications, and the same strain
    on the Florida court system, whenever he raises a FDUTPA claim, regardless of
    which state’s substantive law is ultimately found to govern. Accordingly, it is
    plausible that the Florida courts would wish to curb this behavior by holding such a
    plaintiff accountable under the fee-shifting provision.
    It appears to us that Florida law would likely treat the FDUTPA’s fee-
    shifting provision much like it would the offer of judgment statute, applying it even
    in actions in which the law of another state was ultimately found to govern the
    substantive claims. However, because we are in any event certifying questions
    related to the offer of judgment statute, because there is room to distinguish the
    FDUTPA’s fee-shifting provision and the offer of judgment statute, and because
    we have found no Florida cases directly addressing whether the FDUTPA would
    apply to circumstances like these, we certify the following question:
    DOES FLA. STAT. § 501.2105 ENTITLE A PREVAILING DEFENDANT TO
    AN ATTORNEY’S FEE AWARD IN A CASE IN WHICH A PLAINTIFF
    BRINGS AN UNFAIR TRADE PRACTICES CLAIM UNDER THE FDUTPA,
    BUT THE DISTRICT COURT DECIDES THAT THE SUBSTANTIVE LAW OF
    A DIFFERENT STATE GOVERNS THE UNFAIR TRADE PRACTICES
    27
    CLAIM, AND THE DEFENDANT ULTIMATELY PREVAILS ON THAT
    CLAIM?
    D. Would the FDUTPA fee-shifting provision support an award of fees for the
    entire litigation, or only for the seven-month period before the court held that
    Arizona law, rather than Florida law, applied?
    If the FDUTPA fee-shifting provision applies to this case, we are left with
    the question of whether it applies to the entire case or only to the seven months
    between the time Horowitch raised his FDUTPA claim and the time the district
    court found that he could not proceed under the FDUTPA.
    One plausible reading of the statute’s requirement, that the “civil litigation
    result[] from an act or practice involving a violation of [the FDUTPA],” is that the
    statute applies only to litigation in which a plaintiff at least alleges a violation of
    the FDUTPA. At the point that Horowitch ceased litigating his FDUTPA claim to
    pursue an Arizona Consumer Fraud Act claim, he was no longer asserting a
    violation of the FDUTPA, so perhaps the fee-shifting provision should not apply
    from that point onward. On the other hand, the FDUTPA does not award fees until
    after “exhaustion of all appeals.” Because Horowitch could have appealed the
    district court’s decision that the FDUTPA did not apply, and because any such
    28
    appeal would have taken place after the seven month period under discussion, it is
    also possible that the fee-shifting provision would cover the entire case.
    Florida’s cases addressing the applicability of the FDUTPA fee-shifting
    provision do not reach this issue. In Rustic Village, Brown, and MGB, discussed
    above, no claims were left unresolved after the disposal of the FDUTPA claim.
    Accordingly, there was no period of litigation during which only non-FDUTPA
    claims were at issue.
    Another set of Florida cases establishes that an attorney may recover for time
    spent defending claims related to a FDUTPA claim, but these cases are also of little
    help because none of them reaches this problem. These cases tell us that:
    [I]n actions containing a deceptive trade practices count and one or
    more alternative theories of recovery, all based on the same
    transaction, no allocation of attorney’s services need be made except
    to the extent counsel admits that a portion of the services was totally
    unrelated to the 501 claim or it is shown that the service related to
    issues, such as punitive damages, which were clearly beyond the scope
    of a 501 proceeding.
    Heindel v. Southside Chrysler-Plymouth, Inc., 
    476 So. 2d 266
    , 272 (Fla. 1st DCA
    1985); see also LaFerney v. Scott Smith Oldsmobile, Inc., 
    410 So. 2d 534
    , 536
    (Fla. 5th DCA 1982) (“[T]here was really only one transaction or set of facts which
    gave rise to all five ‘theories’ in the complaint . . . . As appellant points out, proof
    29
    of a deceptive trade practice under Chapter 501 may well, and frequently does,
    involve proof of breach of contract and fraud or misrepresentation.”). However,
    these cases are distinguishable because none of these cases involve circumstances
    in which the case was still live after the FDUTPA claim was disposed of. The
    immediate question is not whether Horowitch’s other claims were cognizable as
    alternative claims arising out of the same consumer transaction as the FDUTPA
    claim, but whether the FDUTPA fee-shifting provisions applied after the FDUTPA
    claim had been extinguished.
    Because there is little guidance in Florida law on the question of whether the
    FDUTPA fee-shifting provision extends to the period after which the FDUTPA
    claim was eliminated, and because we are already certifying the question of
    whether the FDUTPA applies to this case at all, we certify the following question:
    IF FLA. STAT. § 501.2105 APPLIES UNDER THE CIRCUMSTANCES
    DESCRIBED IN THE PREVIOUS QUESTION, DOES IT APPLY ONLY TO
    THE PERIOD OF LITIGATION UP TO THE POINT THAT THE DISTRICT
    COURT HELD THAT THE PLAINTIFF COULD NOT PURSUE THE FDUTPA
    CLAIM BECAUSE FLORIDA LAW DID NOT APPLY TO HIS UNFAIR
    TRADE PRACTICES CLAIM, OR DOES IT APPLY TO THE ENTIRETY OF
    30
    THE LITIGATION?
    IV. CONCLUSION
    “The phrasing of these [four] questions is not intended to limit the Florida
    Supreme Court’s consideration of the issues involved or the manner in which it
    gives its answers.” MCI WorldCom Network Servs. v. Mastec, Inc., 
    370 F.3d 1074
    , 1079 (11th Cir. 2004). In order to assist in the resolution of these questions,
    the record in this case and the briefs of the parties shall be transmitted to the
    Florida Supreme Court.
    QUESTIONS CERTIFIED.
    31