Donoghue v. IBC USA ( 1995 )


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    UNITED STATES COURT OF APPEALS
    FOR THE FIRST CIRCUIT
    ____________
    No. 95-1677

    WILLIAM E. DONOGHUE,

    Plaintiff - Appellant,

    v.

    IBC USA (PUBLICATIONS), INC., ET AL.,

    Defendants - Appellees.

    ____________________

    APPEAL FROM THE UNITED STATES DISTRICT COURT

    FOR THE DISTRICT OF MASSACHUSETTS

    [Hon. Reginald C. Lindsay, U.S. District Judge] ___________________

    ____________________

    Before

    Boudin, Circuit Judge, _____________

    Bownes, Senior Circuit Judge, ____________________

    and Keeton,* District Judge. ______________

    _____________________

    Michael Arthur Walsh, with whom James S. Shorris and Choate, ____________________ ________________ _______
    Hall & Stewart were on brief for appellant. ______________
    Steven S. Konowitz, with whom Konowitz & Greenberg was on __________________ _____________________
    brief for appellees.



    ____________________

    November 28, 1995
    ____________________
    ____________________

    * Of the District of Massachusetts, sitting by designation.














    KEETON, District Judge. This is an appeal by William KEETON, District Judge ______________

    E. Donoghue ("Donoghue"), Plaintiff-Appellant, from a Preliminary

    Injunction of limited scope. Donoghue asserts that the district

    court erred in its interpretation of contract documents executed

    by the parties and asks this court to expand relief to, or nearer

    to, the full scope he requested in the district court. We

    conclude that if the district court committed any error of law,

    the error was harmless in relation to the issues before us in

    this appeal. Also, we conclude that the district court did not

    abuse its discretion in fashioning the limited scope of the

    Preliminary Injunction entered. We therefore affirm the district

    court's order.

    To avoid uncertainty that might otherwise exist about

    the effect of the district court's order (and our affirmance) on

    further proceedings in this case, we explicitly state the bases

    of our affirmance and explicitly note certain conclusions of the

    district court upon which we do not rely. These conclusions ___

    relate to issues that are at least potentially mixed-legal-

    factual issues that would be more appropriately decided, both in

    the district court and on appeal, after the parties have had a

    full opportunity for discovery and development of evidence

    bearing upon the factual elements of the legal-factual mix. They

    are open to de novo consideration in the district court during _______

    further proceedings there, as well as on appeal.




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    I. Background Facts I. Background Facts

    A. Before July 1989 A. Before July 1989

    Donoghue is an investment adviser well-known as an

    expert on money markets and mutual funds. Acting individually

    and through a number of corporate entities, he has marketed

    advice for more than twenty years in books, newsletters, columns,

    on-line services, and public appearances. One of his business

    entities was The Donoghue Organization, Inc., a Massachusetts

    corporation of which Donoghue was the sole stockholder. Its

    flagship publication was Donoghue's MoneyLetter--a semi-monthly ______________________

    newsletter introduced by Donoghue in 1980. In 1986, Donoghue's __________

    MoneyLetter was voted "Best Financial Advisory Newsletter" by the ___________

    Newsletter Association.



    B. Documents Dated July 28, 1989 B. Documents Dated July 28, 1989


    Simultaneously, two documents were executed. Though

    signed by Donoghue in September 1989, these agreements were made

    "as of" July 28, 1989. They were called the Stock Purchase

    Agreement ("SPA") and the Personal Services and Non-Competition

    Agreement ("PSA").

    The Stock Purchase Agreement was signed by Donoghue as

    sole shareholder of The Donoghue Organization, Inc. and Mary Ann

    Bonomo as Vice President of IBC USA (Publications), Inc. ("IBC

    USA"). Under the terms of the SPA, Defendant-Appellant IBC USA

    purchased all 10,000 shares of Common Stock of The Donoghue

    Organization, Inc. from Donoghue for $2,000,000.

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    The Personal Services and Non-Competition Agreement was

    also signed by Donoghue and Mary Ann Bonomo. Under the terms of

    the PSA, Donoghue became a part-time employee of IBC USA,

    agreeing to devote approximately one-third of his professional

    time to editorial, promotional, and other activities mainly

    involving the MoneyLetter publication. The initial term of the ___________

    PSA was set at five years, with one five-year extension available

    at the option of IBC USA.

    A central subject of dispute in this litigation is the

    scope and extent of the right of IBC USA and its new wholly owned

    subsidiary, IBC/Donoghue, Inc., also a Defendant-Appellee, to use

    Donoghue's name. The contractual rights of the Defendants-

    Appellees are controlled by the SPA and the PSA.

    A provision of the SPA declares:

    The rights to use the name "William E.
    Donoghue" and variations thereof have
    always been the property of the Seller
    [Donoghue], not the Company [The Donoghue
    Organization, Inc.], and Buyer's [IBC
    USA's] rights to the use of such name are
    governed by the Personal Services
    Agreement.

    SPA cl. 3(m).

    The PSA elaborates on the rights to use the name

    "William E. Donoghue" stated above in the SPA. The relevant PSA

    provision appeared as one long paragraph, reproduced here with

    bracketed insertions and spacing that we have inserted to aid

    reading.

    Use of Employee's Name. In consideration ______________________
    of the payment of the amounts provided on
    Exhibit 11 hereto [royalty payments of

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    $1,000 per year plus a cost-of-living
    adjustment in years 4 and 5], IBC/USA
    shall have the right until July 29, 1994
    to use the name William E. Donoghue and
    variations thereof on or in connection
    with any and all of the existing products
    and services of IBC/USA or The Donoghue
    Organization, Inc.

    now bearing that name

    and any other products and services of
    IBC/USA or The Donoghue Organization,
    Inc. developed hereafter during the term
    of the Personal Services Agreement;

    provided, however, that for products or
    services developed after the date hereof
    during the term of this Agreement,
    IBC/USA shall obtain the approval of the
    Employee to the use of the Employee's
    name as aforesaid, and Employee agrees
    that such approval shall not be
    unreasonably withheld and shall be
    granted for products and services unless
    Employee reasonably explains that such
    products or services would violate clause
    8 [the non-competition clause] or would
    not be consistent with the provisions of
    Exhibit 12 [Donoghue's written investment
    philosophy] or of a quality comparable to
    that of other IBC/USA or affiliated
    products or services then using
    Employee's name.

    Upon notice given by IBC/USA to Employee
    on or before July 29, 1993, and whether
    or not the term of this Agreement is
    otherwise extended pursuant to clause
    2(b)[the five year extension option of
    IBC USA], after July 29, 1994 and until
    July 29, 1999, IBC/USA shall continue to
    have the right so to use the name William
    E. Donoghue and variations thereof, as
    described above, subject to the protocol
    set forth in Exhibit 12

    and provided (i) that employee will have
    a right to sit on the investment
    committee and (ii) that IBC/USA shall pay
    or cause to be paid to the Employee
    royalties at the rate of five percent

    -5- 5












    (5%) of gross revenues actually received,
    net of refunds and cancellations,

    from the sale during such period of
    products and services including such name
    in the name thereof.
    . . . .

    On January 2, 2000 (or January 2, 1995 if
    IBC/USA fails to exercise the right to
    continue to use the Donoghue name as
    provided herein), IBC/USA agrees to
    assign all of its residual rights, if
    any, to use the name William E. Donoghue
    or any variation thereof in any
    registered or unregistered trademark, to
    Employee, provided that an agreement for
    continued use by IBC/USA has not been
    concluded, but nothing herein shall be
    deemed to grant any right, title or
    interest, or any agreement to grant any
    right, title or interest, to Employee in
    or to any name or mark (registered or
    unregistered) or portion thereof not
    constituting the name William E. Donoghue
    or a variation thereof.


    PSA cl. 11. The dispute between the parties centers primarily

    upon the interpretation of this clause and relevant statutes.



    C. Developments Before Amendment of the PSA on July 21, 1994 C. Developments Before Amendment of the PSA on July 21, 1994

    Notwithstanding the currently alleged deficiencies in

    the clarity and specificity of the SPA and PSA, and in the

    performance of each party under these agreements, the first five-

    year term of the PSA passed relatively uneventfully. During this

    term, IBC USA changed the corporate name of The Donoghue

    Organization, Inc. to IBC/Donoghue, Inc.; Donoghue contributed

    articles to Donoghue's MoneyLetter and performed various other ______________________

    duties under terms of the PSA.


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    According to clause 2(b) of the PSA, IBC USA was

    required to give notice to Donoghue one year before the last day

    of the term of the PSA if IBC USA wished to exercise its option

    to extend the term of the PSA for an additional five years. In

    early July of 1993, before the one-year benchmark of July 28,

    1993, IBC USA initiated discussions with Donoghue regarding the

    possibility of amending the PSA before extending it for the

    additional five-year term.

    IBC USA proposed to restructure the compensation

    provisions of the PSA, primarily to eliminate the 5% royalty that

    would have first begun to accrue when the second five-year term

    commenced. In return, IBC USA proposed to increase various

    incentive payments to Donoghue, based on the number of telephone

    inquiries generated by his columns, appearances, and books. The

    record is unclear about how this proposal, or negotiations

    relating to it, proceeded or whether any progress was made toward

    amending the PSA.

    In any event, on July 16, 1993, IBC USA gave formal

    notice to Donoghue of its desire to exercise its options under

    clauses 2(b) and 11 of the PSA to extend, for an additional five

    years, to July 29, 1999, the term of (1) Donoghue's employment

    and (2) the license to use his name.



    D. Amendment of the PSA on July 21, 1994 and the Failure of D. Amendment of the PSA on July 21, 1994 and the Failure of
    Negotiations Negotiations

    Negotiations regarding an amendment of the PSA

    continued as the first five-year term was coming to a close. On

    -7- 7












    July 21, 1994, just before the end of the initial five-year term

    of the PSA, the parties executed a modification of the agreement.

    This modification extended for one month the time period in which

    IBC USA could use Donoghue's name without paying the 5% royalty:

    IBC/USA will continue to have the right to
    use the name William E. Donoghue and
    variations thereof on or in connection with
    the existing products of IBC/USA without
    payment of the stated 5% royalty until August
    31, 1994.

    App. at 00062. In return for this concession, IBC USA allowed

    Donoghue to send his employees to IBC USA's weekly Donoghue's __________

    MoneyLetter Investment Committee meetings during the month of ___________

    August, 1994.

    This interim provision delaying the time when the 5%

    royalty payments would begin to accrue was itself modified, with

    Donoghue's consent. The commencing date when royalty payments

    would begin was moved to October 31, 1994. Negotiations

    regarding a permanent amendment to the PSA, however, were

    unsuccessful. The parties never agreed to any further amendment

    of the PSA.

    As the final interim extension was about to end in

    October, 1994, Defendants-Appellees removed Donoghue's surname

    from Donoghue's MoneyLetter, making the new title simply _______________________

    MoneyLetter. The name of the corporate subsidiary remained ___________

    IBC/Donoghue, Inc., however, and MoneyLetter continued to contain ___________

    references to Donoghue and his name within the text of the

    newsletter. For example, one section of the newsletter was

    devoted to the "Donoghue Signal," a statistical measure of market

    -8- 8












    performance. Also, MoneyLetter was labeled as "a service of ___________

    IBC/Donoghue, Inc." on the bottom of the first page. William E.

    Donoghue was listed in the masthead as "Founder & Contributing

    Editor" of MoneyLetter. ___________

    Defendants-Appellees now no longer publish anything

    with the name "William E. Donoghue" appearing in the name of the

    publication, but they do market publications in which the

    corporate name IBC/Donoghue is used within the title. Examples

    are IBC/Donoghue's Money Fund Average, IBC/Donoghue's Mutual ___________________________________ ______________________

    Funds Almanac, and IBC/Donoghue's Money Fund Directory. IBC USA _____________ ___________________________________

    has not paid Donoghue any royalties (under either the $1,000-per-

    year or the 5% provision) since October of 1994.



    E. Other Developments E. Other Developments

    The precipitating event for the current civil action,

    however, was not the use of Donoghue's name in the name or text

    of any newsletter or the nonpayment of royalties but rather the

    use of Donoghue's name and likeness in promotional materials

    advertising MoneyLetter. ___________

    In December 1994, IBC USA sent a direct mail

    advertisement for MoneyLetter to the general investing public and ___________

    the professional investment community. The envelope in which

    this mailing was sent featured a photograph of Donoghue

    purportedly gesturing at advertisements of five large mutual fund

    companies. Above the photograph was a statement in large type

    and in quotation marks: "I'm sick and tired of investors getting


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    ripped-off by ads like these!" There were similar statements in

    smaller type below the photograph and on the back of the envelope

    as well. The district court found that Donoghue had neither made

    nor authorized any of the statements on the envelope. Donoghue ________

    v. IBC/USA (Publications), Inc., 886 F. Supp. 947, 951 (D. Mass. ____________________________

    1995).

    The district court also found that, "[w]hile [Donoghue]

    had used strong language in the past to criticize techniques and

    motives of financial planners and brokers, he had not previously

    criticized mutual funds by name in the manner portrayed on the

    envelope." Id. Inside the envelope was a letter, purportedly __

    signed by Donoghue, that further criticized the advertisements of

    such mutual fund companies as Value Line, Fidelity Investments,

    Dreyfus Corporation, Berger Associates, Inc., and Scudder,

    Stevens & Clark, Inc. The district court found that Donoghue had

    not authorized this letter. Id. __

    Donoghue received two written complaints regarding the

    direct mail advertisement--from Berger Associates, Inc. and

    Scudder, Stevens & Clark, Inc. App. at 00304-09. Moreover,

    Value Line threatened litigation against Donoghue and has since

    filed an action in federal court for the Southern District of New

    York against IBC USA and IBC/Donoghue, Inc. claiming that it has

    been injured by the "explicitly false," "deceptive," and

    "misleading" statements in the direct mail campaign. App. at

    00319.




    -10- 10












    A Forbes magazine columnist's comment, published under ______

    the date April 24, 1995, publicly criticized Donoghue for the

    statements attributed to him in this MoneyLetter promotional ___________

    mailing and for continued promotion of the "Donoghue Signal" by

    touting hypothetical results that would have been achieved had an

    investor used the "Donoghue Signal" over a period commencing in

    1980, even though the "Donoghue Signal" was first introduced in

    1988. The columnist observed that use of such "back-tested"

    results was inconsistent with the published views of Donoghue

    himself.

    Approximately two weeks after the publication of the

    Forbes piece, on May 8, 1995, Donoghue commenced this civil ______

    action, claiming infringement of the trademark in his name under

    the Lanham Act, 15 U.S.C. 1125 (Count I); improper use of his

    name and photograph in violation of Mass. Gen. L. ch. 214, 3A

    (Count II); trademark infringement under the common law (Count

    III); breach of contract, including the obligation to pay

    royalties (Count IV); and violation of Mass. Gen. L. ch. 93A

    (Count V).



    II. The District Court Decision II. The District Court Decision
    of Donoghue's Motion for Preliminary Injunction of Donoghue's Motion for Preliminary Injunction

    Based upon counts I and II, Donoghue filed on May 8,

    1995, along with his complaint, a motion for a temporary

    restraining order and a preliminary injunction. Donoghue asked

    the court to enjoin the Defendants-Appellees from distributing

    any newsletter, publication or promotional materials:

    -11- 11












    upon which the name William E. Donoghue or
    any variation thereof (including but not
    limited to "Donoghue," the "Donoghue Signal,"
    "IBC/Donoghue" or "IBC/Donoghue, Inc.")
    appears, or upon which any picture of
    plaintiff William E. Donoghue appears . . . .


    App. at 00073. The only ways in which the Defendants-Appellees

    would have been able to use Donoghue's name under this requested

    injunction would have been as a by-line for an article actually

    written by Donoghue or in the masthead of MoneyLetter with the ___________

    title "Founder & Contributing Editor."

    After a hearing on May 10, 1995, the district court

    entered a temporary restraining order of a more limited scope

    than Donoghue had requested. On May 26, 1995, after further

    briefing by the parties, the district court granted Donoghue's

    motion for a preliminary injunction. The Preliminary Injunction

    fashioned by the district court, however, like the Temporary

    Restraining Order that preceded it, was significantly narrower in

    scope than Donoghue had requested.

    Instead of granting a blanket prohibition on the use of

    Donoghue's name, the district court focused on the alleged

    harmful activity of the Defendants-Appellees. As a result, the

    court required only that the Defendants-Appellees:

    1. refrain from distributing to any customer
    or potential customer or anyone else any
    advertising or promotional materials or any
    other material in which William E. Donoghue
    is represented as criticizing or otherwise
    commenting on any specific person or entity
    and any other material which represents
    William E. Donoghue as stating things which
    are inconsistent with his views as stated in
    his previously published material;

    -12- 12












    2. refrain from distributing to any customer
    or potential customer or anyone else material
    which contains William E. Donoghue's
    photograph, portrait or likeness, without the
    plaintiff's express prior written consent;

    3. refrain from distributing to any customer
    or potential customer or anyone else any
    material in which the name "William E.
    Donoghue" or any variation thereof appears in
    the title of the material, unless the
    defendants pay the plaintiff royalties
    pursuant to [clause] 11 of the Personal Sales
    [sic] Agreement.

    Donoghue v. IBC/USA (Publications), Inc., 886 F. Supp. at 955. ________ _____________________________

    In fashioning this Preliminary Injunction, the district court

    properly considered (1) the likelihood of Donoghue's success on

    the merits; (2) whether Donoghue would suffer irreparable injury

    if the injunction were not granted; (3) the injury to Defendants-

    Appellees from granting the injunction; and (4) whether the

    public interest would be adversely affected by the injunction.

    See Keds Corp. v. Renee Intern. Trading Corp., 888 F.2d 215, 220 ___ __________ ___________________________

    (1st Cir. 1989).

    We conclude that the order of the district court was

    proper in the circumstances of this case. Some of the supporting

    findings and conclusions of the district court in arriving at

    this order, however, were possibly erroneous and, in our view,

    they were prematurely decided, as explained below.



    III. Contract Interpretation Issues III. Contract Interpretation Issues

    A. Introduction A. Introduction

    When a court looks to the words of a document to

    consider the meaning of those words in the context of the

    -13- 13












    agreement, the search is for manifested meaning, not a privately

    held belief or intent of one party, not communicated to other

    parties to the bargain. See Rose-Derry Corp. v. Procter & ___ _________________ __________

    Schwartz, Inc., 193 N.E. 50, 52 (Mass. 1934). Moreover, if the ______________

    parties execute two or more documents, with a manifested intent

    that the documents together express their entire agreement, a

    court reads the documents together, rather than construing each

    as if it stood alone. FDIC v. Singh, 977 F.2d 18, 21 (1st Cir. ____ _____

    1992).

    In this case, the initial agreement was expressed in

    the two documents dated July 28, 1989. By their own terms they

    manifest an understanding that together they completely express

    one integrated agreement. For example, clause 2 of the SPA

    reads:

    Other Agreements. Simultaneously with the _________________
    Closing Seller and Buyer shall enter into a
    Personal Services and Non-Competition
    Agreement substantially in the form attached
    as Exhibit 2 (the "Personal Services
    Agreement").

    App. at 00026. Also, as previously noted, clause 3(m) of the SPA

    explicitly states that the rights to use Donoghue's name are

    governed by the PSA. Accordingly, we read the two documents

    together, as we understand the district court to have done as

    well, when searching for manifested meaning relevant to any

    existing dispute between the parties.



    B. The District Court's Interpretation of the Royalty Provisions B. The District Court's Interpretation of the Royalty Provisions



    -14- 14












    The statements of the district court explaining its

    order for entry of the Preliminary Injunction are subject to

    being interpreted as including several distinct and potentially

    significant rulings as a matter of law, all made as part of the

    court's reasoned decision to grant the Preliminary Injunction in

    the precise terms fashioned.

    We discuss these rulings separately as well as

    together. We have chosen the order in which we discuss them for

    convenience only; we explicitly do not imply that this order of

    consideration is compelled by precedent or logic. Indeed, we

    conclude that the several rulings are interrelated in ways that

    make it appropriate for a court to consider all of them before

    deciding any. Our separation of the district court's combined

    determination into four parts and our designation of those parts

    as "First Ruling," "Second Ruling," "Third Ruling," and "Fourth

    Ruling" are our formulations made only to facilitate reference.

    Moreover, the phrasing of these four rulings is ours,

    not that of the litigants. We have chosen this phrasing to

    express what we understand to be the substantive content of the __ ___________________

    determinations of the district court, explicit and implicit.

    Each of the parties to this appeal has chosen somewhat different

    phrasings, which we find to be ambiguous. Examples include the

    contrasting statements of the parties about whether the district

    court ruled that a use of Donoghue's name was: (1) permissible

    without regard to whether the use would result in a royalty

    obligation, or (2) permissible only on condition that royalties


    -15- 15












    be paid, or (3) permissible only on condition that the user

    explicitly acknowledge a royalty obligation (without, however,

    stating the precise conditions that would determine the fact and

    the amount of the royalty obligation).

    We have chosen this course of stating our reading of

    the meaning of the district court's rulings, including reasonable

    inferences about implicit assumptions as well as explicit

    declarations, because the scope of this court's authority and

    responsibility is not limited to choosing one or the other of

    partisan descriptions of the district court's reasoning. We

    examine that reasoning from the perspective of impartial

    appellate review, and not through partisan lenses.

    First Ruling. The district court ruled that the First Ruling.

    agreement of the parties was unambiguous--not only with respect

    to the scope and extent of the rights of Defendants-Appellees to

    use the name of William E. Donoghue but also with respect to the

    amount of royalties they would have to pay as a result.

    Second Ruling. The district court ruled that the Second Ruling.

    agreement unambiguously meant that Defendants-Appellees were free

    to remove Donoghue's name from the name of a product and continue

    to use Donoghue's name within the text of the product and in

    materials marketing the product.

    Third Ruling. The district court ruled that the Third Ruling.

    agreement unambiguously meant that, when exercising their rights

    under the Second Ruling, Defendants-Appellees would incur no

    obligation to pay any royalties during the second five-year term.


    -16- 16












    Fourth Ruling. The district court implicitly ruled Fourth Ruling

    that the agreement authorized Defendants-Appellees to use

    Donoghue's name in the corporate title of the wholly-owned

    subsidiary, IBC/Donoghue, Inc.

    In reaching the Second and Third rulings, the district

    court included, as steps of reasoning, the following

    interpretation of clause 11 of the PSA:

    [Clause] 11 only requires the IBC/USA to
    pay the plaintiff royalties for use of the
    plaintiff's name on revenues received "from
    the sale . . . of products or services
    including such name in the name thereof." ______________________
    (Emphasis added.) The plain language of this
    provision does not require the payment of
    royalties for use of the plaintiff's name in
    connection with the defendants' products, as
    long as the plaintiff's name does not appear
    in "the name" of the products. The
    plaintiff's argument that it was his
    understanding that he was entitled to
    royalties for all uses of his name does not
    alter the plain meaning of [clause] 11. "As
    a general principle, a court considers
    extrinsic evidence to discern intent only
    when a contract term is ambiguous."
    Massachusetts Mun. Wholesale Elec. Co. v. _________________________________________
    Danvers, 577 N.E.2d 283, 289 (Mass. 1991), _______
    citing Merrimack Valley Nat'l Bank v. Baird, ______ ____________________________ _____
    363 N.E.2d 688 (Mass. 1977). See also FDIC ________ ____
    v. Singh, 977 F.2d 18, 24 (1st Cir. 1992). _____
    Because [clause] 11 is not ambiguous, this
    court will not consider extrinsic evidence of
    the parties' understanding.

    Donoghue v. IBC/USA (Publications) Inc., 886 F. Supp. 947, 951-52 ________ ___________________________

    (D. Mass. 1995).

    Donoghue contended that this interpretation was in

    conflict with both the PSA and the interim amendment to the PSA

    executed July 21, 1994. In the next paragraph of its Memorandum,

    however, the district court rejected the contention that the

    -17- 17












    July 21, 1994 amendment was inconsistent with the court's reading

    of the agreement.

    The plaintiff claims that [clause] 11 was
    changed by an amendment to the Personal
    Services Agreement, dated July 21, 1994.
    That amendment allowed IBC/USA to "continue
    to have the right to use the name William E.
    Donoghue and variations thereof on or in
    connection with the existing products of
    IBC/USA without payment of the stated 5%
    royalty until August 31, 1994." The
    plaintiff claims that this amendment implies
    that the 5% royalty was required to be paid
    on use of the plaintiff's name even if the
    name did not appear in the title of the
    defendants' publications. Otherwise, argues
    the plaintiff, there would have been no
    reason to include the phrase "in connection
    with the existing products." The court does
    not agree with the plaintiff's analysis. The
    language of the amendment tracks the language
    of [clause] 11, which permitted IBC/USA to
    "use the name William E. Donoghue and
    variations thereof on or in connection with
    any and all of the existing products and
    services of IBC/USA." The amendment's
    addition, "without payment of the stated 5% _________
    royalty" clearly refers to the royalty _______
    provision of [clause] 11. Rather than change
    the circumstances giving rise to the right to
    receive a royalty, the amendment only forgave
    the payment of royalties which would
    otherwise have been due under paragraph 11,
    i.e., royalties flowing from the sale of ____
    products in which the plaintiff's name
    appears in the name. IBC/USA's right to use
    the name as before continued. The royalty
    obligation was suspended for the period
    stated.

    Id. at 952 (emphasis in original). Because IBC USA had removed __

    Donoghue's name from the title of MoneyLetter, the district court ___________

    concluded that Donoghue was not entitled to any royalties even

    though his name was being used in the text of MoneyLetter through ___________

    reference to such things as the "Donoghue Signal."


    -18- 18












    On the other hand, the district court also concluded

    that the use of the corporate name IBC/Donoghue in the title of

    various publications (IBC/Donoghue's Money Fund Average, ______________________________________

    IBC/Donoghue's Mutual Funds Almanac and IBC/Donoghue Money Fund ____________________________________ _______________________

    Directory) was an invalid use of Donoghue's name under the PSA _________

    unless royalties were paid. This "unless" clause implies that ___________________________

    the district court made what we have designated as its Fourth

    Ruling--Defendants-Appellees were authorized by the agreement to

    use Donoghue's name in the corporate title of the wholly-owned

    subsidiary, IBC/Donoghue, Inc. Were this not so, the court would

    have needed to determine the appropriate measure of damages for

    breach of an obligation not to use Donoghue's name in a corporate

    title rather than declaring, as it did in the passage quoted

    immediately below, that Defendants-Appellees could not escape the

    obligation (or "requirement") of paying royalties if they used

    Donoghue's name in this way and other conditions for a royalty

    obligation were satisfied:

    The fact that the plaintiff's name is now
    part of the corporate name of the entity that
    was sold to IBC/USA does not permit the
    defendants to escape the Personal Services
    Agreement's requirement of the payment of
    royalties for use of the plaintiff's name in
    the title of the defendants' publications.
    The plaintiff is thus likely to prevail in
    establishing that the use of his name in the
    titles of these publications without the
    payment of compensation constitutes
    unauthorized use in contravention of [clause]
    11.

    Id. at 953. __




    -19- 19












    C. Procedures for Resolving Disputes Over the Meaning of an C. Procedures for Resolving Disputes Over the Meaning of an
    Agreement Agreement

    How is a court to proceed when confronted with disputes

    between parties about the meaning of an agreement they made?

    Does it matter that all parties assert that the agreement is

    unambiguous, even though they seek very different rulings about

    what the agreement unambiguously means?

    In our description of an appropriate procedure for

    working out an answer to these questions in this case, we need

    not and do not purport to decide that the method we describe here

    is appropriate for all cases. We do determine that this method

    is appropriate for our review of the four rulings of the district

    court we have identified above.

    In reaching its First, Second, and Third rulings, the

    district court excluded all consideration of extrinsic evidence.

    In support of this decision, the court cited "the parol evidence

    rule" as described in the following maxim. "As a general

    principle, a court considers extrinsic evidence to discern intent

    only when a contract term is ambiguous." Donoghue v. IBC/USA ________ _______

    (Publications) Inc., 886 F. Supp. at 952 (quoting Massachusetts ___________________ _______ _____________

    Mun. Wholesale Elec. Co. v. Danvers, 577 N.E.2d 283, 289 (Mass. ________________________ _______

    1991)). Although the maxim is acceptable as a statement of

    "general principle," proceeding on the assumption that no

    exception applies to the case at hand may lead to error, as the

    case now before us illustrates.

    One exception to the general principle is that a court

    may consider parol and extrinsic evidence for the very purpose of

    -20- 20












    deciding whether the documentary expression of the contract is

    ambiguous. As this court has said once before:

    In determining whether an ambiguity exists, _____________________________
    as a matter of law, the [trier] may consider
    parol and extrinsic evidence. If the [trier]
    determines that the contract in question
    contains no ambiguity, then no extrinsic or
    parol evidence is [to be considered by] the
    trier of fact . . . .

    Boston Edison Co. v. F.E.R.C., 856 F.2d 361, 367 n.3 (1st Cir. __________________ ________

    1988)(quoting Sunstream Jet Express, Inc. v. Int'l Air Service _______ _____________________________ __________________

    Co., 734 F.2d 1258, 1268 (7th Cir. 1984))(emphasis added). ___

    A second exception to the general principle flows from

    the recognition that ambiguity is not an all-or-nothing

    characteristic of any set of words and phrases. An agreement may

    be ambiguous in one respect and clear in another. The legal

    consequences that flow from a determination of ambiguity in one

    respect do not automatically apply to a dispute over another

    matter as to which the agreement is clear.

    In other words, a party claiming to benefit from

    clarity of an agreement in relation to one kind of potential

    dispute about meaning must show that there is an actual dispute

    between the parties about the meaning of the agreement as to

    which the asserted clear provision is relevant. Clarity about

    some hypothetical issue not in dispute is irrelevant.

    Conversely, a party claiming to benefit from ambiguity (for

    example, by being allowed to proffer extrinsic evidence

    supporting its interpretation) must show ambiguity in the meaning

    of the agreement with respect to the very issue in dispute.


    -21- 21












    Demonstration of ambiguity in some respect not material to any

    existing dispute serves no useful purpose.

    Because ambiguity in relation to some hypothetical

    dispute that has not arisen as an existing controversy is

    immaterial, a court's determination regarding any ambiguity that

    will make a difference in outcome must be made with sensitivity

    to what are the existing genuine disputes between the parties

    (real and not merely hypothetical controversies). Only by having

    this understanding can a court begin to consider with precision

    and particularity the alternative meanings proposed by the

    disputing parties.

    Thus, if either or both of the parties proposes that

    extrinsic evidence should be received and considered by the court

    or by the finder of facts (the jury in a jury trial or the judge

    as finder of facts in a nonjury proceeding), concrete proffers of

    the proposed extrinsic evidence are important aids to the court's

    performing its function of determining both whether there is a

    material ambiguity in the language of the agreement and whether, ________

    for that reason or for some other reason, extrinsic evidence is

    admissible and sufficient to present a genuine dispute to be

    resolved by a finder of facts. It will sometimes be virtually

    impossible for a court to determine with confidence whether a

    contract is ambiguous in a material respect or whether extrinsic

    evidence should be admitted unless the court first knows what is

    the proffered extrinsic evidence, and what is the alleged

    ambiguity it allegedly addresses.


    -22- 22












    Although, at first glance, a court's proceeding in this

    way may seem to subvert the "general principle" and the parol

    evidence rule itself, closer examination discloses that

    proceeding in this way facilitates decisions consistent with the

    principle, the rule itself, and their underlying policy

    foundations. A key point is that courts consider contentions

    regarding ambiguity or lack of ambiguity not in the abstract and

    not in relation to hypothetical disputes that a vivid imagination

    may conceive but instead in relation to concrete disputes about

    the meaning of an agreement as applied to an existing

    controversy. Often the existing controversy arises from a turn

    of events that was not foreseen and addressed by the parties in

    their negotiations.

    When invoking a standard of materiality of any

    demonstrated ambiguity and reviewing proffered extrinsic evidence

    to determine whether that standard of materiality has been met, a

    court is proceeding in a way compatible both with Massachusetts

    law and with the views of distinguished commentators on the law

    of contracts. The Supreme Judicial Court of Massachusetts has

    held that "[a contract] is to be read in the light of the

    circumstances of its execution, which may enable the court to see

    that its words are really ambiguous." Robert Indus. v. Spence, _____________ ______

    291 N.E.2d 407, 409 (Mass. 1973). In another case, the Supreme

    Judicial Court affirmed the judgment of a trial court, observing

    that "[t]he judge quite properly heard evidence to aid in the

    construction of the agreement, even before he decided whether the


    -23- 23












    agreement was ambiguous." Cullinet Software, Inc. v. McCormack & _______________________ ___________

    Dodge Corp., 511 N.E.2d 1101, 1102 (Mass. 1987). ___________

    These Massachusetts decisions comport with the views of

    Professors Corbin and Farnsworth. "The writing can not prove its

    own completeness and accuracy . . . . The evidence that the

    [parol evidence] rule seems to exclude must sometimes be heard

    and weighed before it can be excluded by the rule." Arthur L.

    Corbin, Corbin on Contracts 582 at 448-50 (1960), quoted in, E. ___________________ ______ __

    Allan Farnsworth, Contracts 7.3 at 474 (2d ed. 1990). _________



    D. Unresolved Issues Regarding Ambiguity and Potentially D. Unresolved Issues Regarding Ambiguity and Potentially
    Admissible Extrinsic Evidence in This Case. Admissible Extrinsic Evidence in This Case.

    The manifested meaning of the agreement of the parties,

    as interpreted by the district court in the passages from its

    Memorandum of Findings of Fact and Conclusions of Law quoted in

    Part III.B above, satisfied none of the parties to this case.

    Donoghue had sought to bar the Defendants-Appellees from using

    his name at all without permission and payment of the 5% royalty.

    The Defendants-Appellees, on the other hand, contended that they

    were licensed to use Donoghue's name freely in any manner they

    chose, as part of the official name of the wholly-owned corporate

    subsidiary as well as in publications. They also contended that

    they would incur royalty obligations only if variations of

    "William E. Donoghue" (argued as including only "William

    Donoghue, Bill Donoghue, Will Donoghue, Billy Donoghue, etc."

    App. at 00683) were used in the title of a publication.



    -24- 24












    The proffered interpretations of the parties are at

    polar extremes; the district court's interpretation, though at

    neither pole, is closer to Donoghue's proposed interpretation.

    These possible interpretations do not exhaust the list

    of plausible possibilities, however. We add one more to

    illustrate the point, making clear, however, that we are not

    making any ruling as to the correct interpretation at this time

    and do not mean our illustrative suggestion to be given any more

    or different consideration in further proceedings than that given

    to other plausible interpretations of the documentary

    manifestations of the agreement of the parties.

    The possible interpretation we suggest is that

    Defendants-Appellees were not free to change only the title of a

    product and nothing more, then continue to use Donoghue's name as

    before in the text of the product, or packaging, or promotional

    materials, and thereby escape the royalty obligation they would

    have had if Donoghue's name had remained in the title. This

    possible turn of events was not explicitly addressed in the text

    of either the SPA or the PSA.

    In thinking about whether there was in the transaction

    as a whole an implicit answer for each turn of events that has

    occurred, one may consider what most likely would have happened

    if a negotiator had explicitly called attention to such a

    possibility during negotiations. For example, suppose a

    negotiator for the parties now designated as Defendants-Appellees

    had stated during negotiations that they understood the proposed


    -25- 25












    agreement to be that they would no longer have any royalty

    obligation if they just deleted the Donoghue name from the title

    of the product and continued to use the Donoghue name within the

    text of the product and in advertizing the product. Unless one

    can reasonably say it is likely this statement of an

    understanding not previously expressed would have been accepted

    and negotiations would have proceeded unruffled, the reasoning of

    the district court about what the parties' agreement in this case

    unambiguously means is unpersuasive.

    Of even greater moment in relation to the existing

    controversy between the parties in this case is that a reader of

    the full text of the two documents executed by the parties might

    reasonably conclude that the parties had not explicitly addressed

    another possible turn of events that later did occur -- that IBC

    USA would decide to create a wholly-owned subsidiary and use

    "Donoghue" in its corporate name. Suppose IBC USA, during

    negotiations, had openly stated that it would interpret the two

    documents together, as then drafted, to grant it the right to use

    "Donoghue" in a new corporate entity's name (and to do so without

    any royalty obligation as long as IBC USA and its subsidiary did

    not include "Donoghue" in the name of a product). Is it

    reasonable to believe that such a statement would have been

    accepted by Donoghue, without incident, so negotiations would

    then have proceeded unruffled?

    We believe that it is more appropriate at this time not ___

    to determine whether the agreement is ambiguous in any material ________


    -26- 26












    respect, not to determine whether or not extrinsic evidence about ___

    the manifested meaning may be received, and not to make any final ___

    resolution of the dispute between the parties about the

    manifested meaning of the agreement. Those matters are better

    left to decision after the district court has before it proffers

    of proposed extrinsic evidence that might be admissible and might

    bear upon the final decision about meaning in some respect that

    is material to an existing controversy and not merely to some

    hypothetical dispute. The district court can then make the

    decision with the benefit of a precise focus on proffers of

    extrinsic evidence proposed for admissibility and consideration.

    Also, the court will have more assurance that the case is being

    decided on the merits and in a way consistent with the objectives

    underlying the parol evidence rule and the general principle

    regarding use of extrinsic evidence in determining the meaning of

    an integrated agreement.

    Thus, our affirmance of the district court's order does

    not imply approval of the court's reasoning that the PSA is

    unambiguous and what it means as to the rights of Defendants-

    Appellees to use Donoghue's name and as to their obligation to

    pay royalties (previously designated as Ruling One, Ruling Two,

    Ruling Three, and Ruling Four). We conclude that the issues

    regarding the scope of the right to use Donoghue's name and the

    rights to royalties should not have been decided before the

    parties had a reasonable opportunity to develop the factual

    record more fully. We explicitly do not make any rulings as to ___


    -27- 27












    the alleged ambiguity of the contract on any material issue or as

    to whether extrinsic evidence may appropriately be received.

    Those decisions must be made, in the first instance, in the

    district court, after opportunity for the parties to proffer

    whatever extrinsic evidence they rely upon to support their

    various contentions.



    IV. Support for the Preliminary Injunction IV. Support for the Preliminary Injunction
    on the Terms Stated on the Terms Stated

    A. Conduct Enjoined A. Conduct Enjoined

    Notwithstanding our determination that some of the

    conclusions reached by the district court were premature, we

    affirm the Preliminary Injunction as entered. We do so because

    there is ample support elsewhere in the record for the

    Preliminary Injunction as fashioned by the district court.

    The Preliminary Injunction prevents the Defendants-

    Appellees from (1) distributing materials in which Donoghue is

    represented as criticizing a specific person or entity or stating

    things inconsistent with his published views; (2) distributing

    materials with Donoghue's photograph or likeness without his

    prior written consent; and (3) using Donoghue's name in the title

    of a publication unless royalty payments are made. These

    prohibitions are not very onerous, and the findings of fact and

    conclusions of law of the district court, apart from those we

    have determined to be premature, amply support granting the

    Preliminary Injunction to the extent allowed.



    -28- 28












    First, the district court found that Donoghue is a

    nationally known investment advisor who has a reputation as an

    expert in mutual and money market funds. As a result, the court

    concluded that Donoghue's name was worthy of trademark protection

    under the Lanham Act, 15 U.S.C. 1125(a). Specifically citing

    this court's decision in Boston Beer Co. v. Slesar Bros. Brewing _______________ ____________________

    Co., 9 F.3d 175 (1st Cir. 1993), the district court concluded ___

    that Donoghue's name had acquired "secondary meaning." And,

    because "[t]he likelihood of confusion in the public's mind

    occasioned by an unauthorized use of the plaintiff's name by the

    defendants is clear . . . any unauthorized use of the plaintiff's

    name by the defendants would constitute an infringement of the

    plaintiff's trademark in his name." Donoghue v. IBC/USA ________ _______

    (Publications) Inc., 886 F. Supp. at 953. Thus, Donoghue was ___________________

    likely to prevail on Count I of his complaint.

    Second, the district court found that the statements

    attributed to Donoghue in the December 1994 direct mailing were

    not consistent with his previous writings and his investment

    philosophy. Id. As there was a specific consistency requirement __

    in Exhibit 12 to the PSA, App. at 00057, such attributed

    statements were unauthorized. Thus, the district court concluded

    that Donoghue was likely to prevail on his breach of contract

    claim (Count IV).

    Third, the district court concluded that Donoghue was

    likely to prevail on his claim that the Defendants-Appellees used

    his name and photograph in a manner that violated Mass. Gen. L.


    -29- 29












    ch. 214 3A (Count II). The section of the statute quoted by

    the district court reads:

    Any person whose name, portrait or picture is
    used within the commonwealth for advertising
    purposes or for the purposes of trade without
    his written consent may bring a civil action
    in the superior court against the person so
    using his name, portrait or picture, to
    prevent and restrain the use thereof . . . .

    Mass. Gen. L. ch. 214 3A. The court found that "[w]hile the

    plaintiff previously authorized the defendants' use of his

    picture, it is clear that he does not do so now." Donoghue v. ________

    IBC/USA (Publications), Inc., 886 F. Supp. at 954. Thus, ______________________________

    Donoghue was likely to prevail on Count II.

    Finally, the district court rejected Defendants-

    Appellees' affirmative defense that Donoghue had "unclean hands."

    Under the precedent of this circuit, a district court has wide

    discretion in deciding whether to bar recovery based upon a

    plaintiff's alleged "unclean hands." K Mart Corp. v. Oriental _____________ ________

    Plaza, Inc., 875 F.2d 907, 912 (1st Cir. 1989)(citing Codex Corp. ___________ ______ ___________

    v. Milgro Elec. Corp., 717 F.2d 622, 633 (1st Cir. 1983), cert. __________________ _____

    denied, 446 U.S. 931 (1984)). Given the record before us, we ______

    cannot say that the district court's finding regarding

    Defendants-Appellees' unclean hands defense was clearly

    erroneous.

    Thus, there is ample support in the record for a

    Preliminary Injunction as entered in this case. Although we have

    determined that a few of the rulings made by the district court




    -30- 30












    were premature, these rulings, if error either on the merits or

    because prematurely decided, were only harmless error.



    B. Rejection of Other Injunctive Relief B. Rejection of Other Injunctive Relief

    Plaintiff-Appellant Donoghue has appealed the order of

    the district court because he had requested a more sweeping

    preliminary injunction than the one granted. We conclude,

    however, that just as there is ample support in the record for

    the relief ordered in the Preliminary Injunction, so also are

    there sound reasons for not ordering relief of greater scope.

    Donoghue contends that the Defendants-Appellees are not

    allowed to use his name even in the text of publications and in

    promotional materials; his motion for a preliminary injunction

    requested that the district court so order. App. at 00072-73.

    Donoghue admits, however, that Defendants-Appellees are permitted

    to use his name in the title of publications as long as they pay

    him the required 5% royalty. He also admits that Defendants-

    Appellees are permitted to use his name in the text of a

    publication if his name is also in the title of that publication.

    Thus, Donoghue's argument for greater injunctive relief

    than that granted can be seen as an argument that Defendants-

    Appellees are not permitted to use his name in the text of a

    product unless his name appears in the title of that product as

    well. And because any use of his name in the title of a

    publication requires a royalty payment, Donoghue is thus arguing

    that any authorized use of his name in the text of a publication


    -31- 31












    requires a royalty payment. The harm, then, that Donoghue is

    seeking to prevent by his request for a more sweeping preliminary

    injunction is primarily, if not entirely, delayed receipt of

    royalty payments--a kind of harm ordinarily redressed by an award

    of monetary damages. "But an entitlement to money damages,

    without more, rarely constitutes an adequate basis for injunctive

    relief." CMM Cable Rep., Inc. v. Ocean Coast Properties, Inc., _____________________ _____________________________

    48 F.3d 618, 622 (1st Cir. 1995).

    We conclude that the district court did not make any

    error of law or clearly erroneous finding of fact, and did not

    abuse its discretion in determining that Donoghue has not shown

    that irreparable harm will result from a failure to enter a

    preliminary injunction as broad as he seeks. The district court

    supportably determined that if an entitlement to money damages

    accrues during the pendency of this litigation, a monetary award

    at the conclusion of the case will be an adequate remedy.



    V. Conclusion V. Conclusion

    For the reasons explained in Parts I-III, we conclude

    that the record before the district court when it ordered the

    Preliminary Injunction and now before us is insufficient for us

    to determine whether the four rulings identified in Part III.B

    were erroneous as a matter of law. Therefore, we explicitly do

    not rely on these rulings in reaching our decision. We also

    determine, however, for the reasons stated in Part IV, that the

    order for entry of the Preliminary Injunction on the terms stated


    -32- 32












    was adequately supported by other findings and conclusions of the

    district court. That being so, we conclude that the errors of

    law, if any, in the four rulings identified were harmless in

    relation to the issues before us in this appeal.

    The district court's order for entry of the Preliminary

    Injunction is

    AFFIRMED. AFFIRMED








































    -33- 33