Suna v. Bailey ( 1997 )


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    UNITED STATES COURT OF APPEALS
    FOR THE FIRST CIRCUIT
    ____________________

    No. 96-1138

    VICKI MATCH SUNA AND LORI ROSEN,

    Plaintiffs - Appellants,

    v.

    BAILEY CORPORATION, ET AL.,

    Defendants - Appellees.

    ____________________

    APPEAL FROM THE UNITED STATES DISTRICT COURT

    FOR THE DISTRICT OF NEW HAMPSHIRE

    [Hon. Steven J. McAuliffe, U.S. District Judge] ___________________

    ____________________

    Before

    Torruella, Chief Judge, ___________

    Boudin, Circuit Judge, _____________

    and Lisi,* District Judge. ______________

    _____________________

    Jules Brody, with whom Stull, Stull & Brody, Backus, Meyer, ___________ _____________________ ______________
    Solomon & Rood and Weiss & Yourman were on brief for appellants. ______________ _______________
    Sydelle Pittas, with whom Law Offices of Sydelle Pittas was ______________ ______________________________
    on brief for appellee Bailey Corporation.



    ____________________

    February 26, 1997
    ____________________


    ____________________

    * Of the District of Rhode Island, sitting by designation.












    TORRUELLA, Chief Judge. On May 26, 1994, Plaintiffs- TORRUELLA, Chief Judge. ____________
    ____________________
    Appellants Vicki Match Suna ("Suna") and Lori Rosen ("Rosen")
    1 The officers included William A. Taylor, who served as a
    (collectively "plaintiffs" or "appellants") brought this class consultant and as a Bailey director at all relevant times; Roger
    R. Phillips, who served as Chairman of the Board, President,
    action suit against Bailey Corporation ("Bailey") and individual Chief Executive Officer and Secretary of Bailey during the class
    period; Leonard Heilman, who served as Senior Vice President --
    officers1 of the corporation (collectively "defendants" or Finance and Administration, Chief Financial Officer, Treasurer,
    and Assistant Secretary of Bailey during the class period; E.
    "appellees") on behalf of all persons who purchased Bailey's Gordon Young, who served as a director of Bailey and as Executive
    Vice President at all relevant times; and John G. Owens, who
    common stock during the class period. The suit alleges that served in various management capacities and as a director of
    Bailey during the class period.
    appellees violated Section 12 of the Securities Act2 of 1933 and
    2 Any person who --
    Sections 10(b)3 and 20(a)4 of the Securities Exchange Act of
    (1) offers or sells a security . . . by means
    of a prospectus or oral communication, which
    includes an untrue statement of a material
    fact or omits to state a material fact
    necessary in order to make the statements, in
    the light of the circumstances under which
    they were made, not misleading . . . , and
    who shall not sustain the burden of proof
    that he did not know, and in the exercise of
    reasonable care could not have known, of such
    untruth or omission,

    shall be liable to the person purchasing such security from him
    . . . .

    15 U.S.C. 771 (1976).

    3 Section 10(b) provides:

    It shall be unlawful for any person, directly or
    indirectly, by the use of any means or instrumentality
    of interstate commerce or of the mails, or of any
    facility of any national securities exchange --

    * * *

    (b) To use or employ, in connection with
    the purchase or sale of any security
    registered on a national securities exchange
    or any security not so registered, any
    manipulative or deceptive device or
    contrivance in contravention of such rules
    and regulations as the Commission may
    prescribe as necessary or appropriate in the
    public interest or for the protection of

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    1934, as well as Rule 10b-55 promulgated by the Securities and

    Exchange Commission ("SEC"). Appellants allege that appellees

    made, or caused to be made, materially false and misleading

    statements either through Bailey's corporate documents or through

    analysts' reports disseminated to the public. On November 10,

    1994, the District Court of New Hampshire granted appellees'
    ____________________

    investors.

    15 U.S.C. 78j(b) (1981).

    4 Section 20(a) provides, in part:

    Every person who, directly or indirectly,
    controls any person liable under any
    provision of this chapter or of any rule or
    regulation thereunder shall also be liable
    jointly and severally with and to the same
    extent as such controlled person to any
    person to whom such controlled person is
    liable . . . .

    15 U.S.C. 78t (1981).

    5 Rule 10b-5 provides:

    It shall be unlawful for any person, directly
    or indirectly, by the use of any means or
    instrumentality of interstate commerce, or of
    the mails or of any facility of any national
    securities exchange,
    (a) To employ any device, scheme, or
    artifice to defraud,
    (b) To make any untrue statement of a
    material fact or to omit to state a material
    fact necessary in order to make the
    statements made, in the light of the
    circumstances under which they were made, not
    misleading, or
    (c) To engage in any act, practice, or
    court of business which operates or would
    operate as a fraud or deceit upon any person,
    in connection with the purchase or sale of
    any security.

    17 C.F.R. 240.10b-5 (1996).

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    motion to dismiss this complaint for failure to comply with the

    pleading requirements of Federal Rule of Civil Procedure 9(b).

    The district court then allowed appellants to amend their

    complaint, but rejected the first amended complaint appellants

    submitted. The district court "reluctantly grant[ed] plaintiffs

    leave to file a second amended complaint," Order of November 10,

    1994, at 2, but cautioned that if "the second complaint fail[ed]

    to satisfy the pleading requirements, the action [would] then be

    dismissed with prejudice." Id. On September 1, 1995, appellants ___

    filed a Second Amended Complaint, which the district court ruled

    did not meet Rule 9(b)'s pleading requirements. Order of Dec.

    29, 1995. The district court then dismissed the action with

    prejudice. Appellants now appeal the dismissal of the Second

    Amended Complaint.

    BACKGROUND BACKGROUND

    We accept as true all facts alleged in appellants'

    Second Amended Complaint. Shields v. Citytrust Bancorp, Inc., 25 _______ _______________________

    F.3d 1124, 1125 (1st Cir. 1994). Bailey manufactures molded

    plastic exterior components and supplies them to North American

    original equipment manufacturers of cars, light trucks, sport

    utility vehicles and minivans. Bailey's primary customer is Ford

    Motor Company, which accounted for approximately ninety-three

    percent of Bailey's sales in the nine months ending April 25,

    1993. Of the remaining sales, three percent were to General

    Motors Corporation and four percent to other customers.




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    During the class period, the individual defendants

    signed various SEC filings. Each received or had access to non-

    public reports and documents depicting Bailey's financial

    condition and business prospects. Each participated in Bailey

    board meetings at which information about the company was

    discussed. A secondary public offering was held on August 18,

    1993, during which Bailey and the individual defendants sold

    shares at $11 each.

    On April 5, 1994, both Suna and Rosen purchased Bailey

    stock. During the class period, the stock reached a high of more

    than $18 per share.

    The public documents issued by Bailey and alleged by

    appellants to contain materially false and misleading statements

    include Bailey's April 18, 1993, Prospectus and Registration

    Statement, its 1993 Annual Report, and 10-K, quarterly reports to

    shareholders, and press releases. In addition, appellants

    contend that reports published by analysts regarding Bailey's

    earnings prospects and its ability to continue to increase

    earnings per share are imputable to Bailey. Appellants contend

    that all of these documents artificially inflated the market

    price of Bailey common stock.

    Large sections of appellants' brief and Second Amended

    Complaint are devoted to quoting at length from these documents.

    We will not reproduce all of these quotes, but will highlight

    relevant portions as becomes necessary throughout the opinion.

    Appellants contend that the statements at issue were false and


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    misleading because Bailey's anticipated growth did not continue

    and its revenue declined. The decline in revenue led to a

    decrease in the value of Bailey's common stock to $6 1/8 per

    share. Appellants argue that the representations were

    "materially false and misleading because appellees knew, or

    recklessly disregarded, . . . that Bailey's profitability would

    decline sharply because of a much less profitable mix of parts to

    be supplied to Ford." Appellant's Brief at 8. They claim that

    Bailey knew or should have known that there was no reason to

    expect sustained growth based on knowledge gathered from, "among

    other things, a '26-week forecasts [sic] of production

    requirements,'" id., supplied to Bailey by Ford. These forecasts ___

    allegedly indicated a shift in the product mix required by Ford.

    Appellants indicate that the product mix Ford was phasing out

    would prove more profitable than the product mix to which Bailey

    was shifting production. Appellants contend that Bailey should

    have disclosed that it was moving to a less profitable product

    mix.

    In September 1993, the investment firm of McDonald &

    Company Securities, Inc. ("McDonald"), in a publicly disseminated

    report, gave Bailey an "aggressive buy rating." That report

    projected earnings per share for fiscal years 1994 and 1995 of

    $1.15 and $1.60 respectively. In December 1993, an analyst for

    Hancock Institutional Equity Services, an affiliate of Tucker

    Anthony, a co-lead underwriter of Bailey's secondary offering,

    reviewed with defendant-appellee Leonard Heilman a written


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    research opinion regarding Bailey that Hancock was about to

    disseminate publicly. The Hancock analyst informed Heilman of

    her earnings per share estimates and her methodology and

    assumptions in reaching those estimates. She also informed

    Heilman of her view regarding Bailey's financial prospects.

    Following this conversation, Hancock publicly disseminated a very

    positive report on Bailey. Appellants contend that these reports

    contained materially false and misleading statements in the form

    of financial projections that were "wildly optimistic" and the

    result of "guidance" from Bailey.

    In a report regarding Bailey's fiscal 1994 second

    quarter, ending January 31, 1994, Bailey claimed revenue and

    earnings increases, attributing the increases to "productivity

    improvements." Bailey failed to disclose "that it was

    experiencing severe production problems at newly acquired mid-

    western plants," which appellants contend could and did

    materially impact future earnings. Appellants acknowledge,

    however, that these production problems did not arise until

    February, 1994.

    On May 20, 1994, Bailey announced that it had earned

    $0.16 per share in its third quarter, in contrast to the

    projected $0.37 per share. This earnings shortfall was

    attributable to, among other things, a substantial change in

    product mix and production problems at Bailey's newly acquired

    mid-western plants. After this announcement, the market price of

    Bailey common stock fell to $6 1/8 per share.


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    DISCUSSION DISCUSSION

    We review the dismissal of a complaint de novo. ________

    Serabian v. Amoskeag Bank Shares, Inc., 24 F.3d 357, 361 (1st ________ ____________________________

    Cir. 1994). "Generally, we will uphold a district court's

    dismissal of a claim only if it appears that the plaintiff can

    prove no set of facts upon which relief may be granted." Shields _______

    v. Citytrust Bancorp, Inc., 25 F.3d 1124, 1127 (1st Cir. 1994). _______________________

    Nevertheless, Federal Rule of Civil Procedure 9(b) imposes a

    heightened pleading requirement on plaintiffs alleging fraud.

    Lucia v. Prospect St. High Income Portfolio, Inc., 36 F.3d 170, _____ _________________________________________

    174 (1st Cir. 1994). Rule 9(b) states: "In all averments of

    fraud or mistake, the circumstances constituting fraud or mistake

    shall be stated with particularity. Malice, intent, knowledge,

    and other conditions of mind of a person may be averred

    generally." Fed. R. Civ. P. 9(b). "[A] complaint making such

    allegations must '(1) specify the statements that the plaintiff

    contends were fraudulent, (2) identify the speaker, (3) state

    where and when the statements were made, and (4) explain why the

    statements were fraudulent.'" Shields, 25 F.3d at 1127-28 _______

    (quoting Mills v. Polar Molecular Corp., 12 F.3d 1170, 1175 (2d _____ ______________________

    Cir. 1993)).

    The goals of Rule 9(b) are "'to provide a defendant

    with fair notice of a plaintiff's claim, to safeguard a

    wrongdoing, and to protect a defendant against the institution of

    a strike suit.'" Id. at 1128 (quoting O'Brien v. National ___ _______ ________

    Property Analysts Partners, 936 F.2d 674, 676 (2d Cir. 1991)). ___________________________


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    Rule 9(b)'s relaxation of the scienter requirement is not

    intended to allow plaintiffs to "base claims of fraud on

    speculation and conclusory allegations. Therefore, to serve the

    purposes of Rule 9(b), we require plaintiffs to allege facts that

    give rise to a strong inference of fraudulent intent." Id. ___

    (citations and internal quotations omitted). A securities

    plaintiff must allege "'specific facts that make it reasonable to

    believe that defendant[s] knew that a statement was materially

    false or misleading.'" Serabian, 24 F.3d at 361 (quoting ________

    Greenstone v. Cambex Corp., 975 F.2d 22, 25 (1st Cir. 1992)). We __________ ____________

    impose this heightened requirement "'even when the fraud relates

    to matters peculiarly within the knowledge of the opposing

    party.'" Lucia, 36 F.2d at 174 (quoting Romani, 929 F.2d at _____ ______

    878).

    We recently set forth guidelines intended to strike a

    balance between the pleadings required of plaintiffs in

    securities fraud litigation and the concern that defendants not

    be subject to strike suits intended to increase the amount of

    settlement awards rather than set forth a legitimate claim. See ___

    New England Data Servs., Inc. v. Becher, 829 F.2d 286, 289 (1st ______________________________ ______

    Cir. 1987).

    "First, [p]laintiffs must plead more
    than that defendants acted irresponsibly
    and unwisely, but that they were aware
    that 'mismanagement had occurred and made
    a material public statement about the
    state of corporate affairs inconsistent
    with the existence of the
    mismanagement.'"



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    "Second, defendants may not be held
    liable under the securities laws for
    accurate reports of past successes, even
    if present circumstances are less rosy, .
    . . and optimistic predictions about the
    future that prove to be off the mark
    likewise are immunized unless plaintiffs
    meet their burden of demonstrating
    intentional deception . . . ."

    "Third, and finally, general averments
    of the defendants' knowledge of material
    falsity will not suffice. Consistent
    with Fed. R. Civ. P. 9(b), the complaint
    must set forth 'specific facts that make
    it reasonable to believe that
    defendant[s] knew that a statement was
    materially false or misleading.' Id. ___
    The rule requires that the particular
    '"times, dates, places or other details
    of [the] alleged fraudulent involvement"'
    of the actors be alleged."

    Serabian, 24 F.3d at 361. In order to succeed on their claim, ________

    appellants must have complied with these pleading requirements by

    showing that the statements presented to the public were false or

    misleading at the time they were made and showing that it is

    reasonable to believe that the defendants knew they were false or

    misleading. In addition, appellants must show that statements

    made were more than tempered predictions about the future that

    later proved incorrect. See id. at 366 ("It is well established ___ ___

    that plaintiffs in a securities action have not alleged

    actionable fraud if their claim rests on the assumption that the

    defendants must have known of the severity of their problems

    earlier because conditions became so bad later on."). We turn to

    appellants' Second Amended Complaint.





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    I. STATEMENTS IN BAILEY'S PROSPECTUS I. STATEMENTS IN BAILEY'S PROSPECTUS

    A. Section 10(b) & Rule 10b-5 Claims A. Section 10(b) & Rule 10b-5 Claims _________________________________

    The complaint quotes extensively from various Bailey

    corporate documents, alleging that these quotes were materially

    false and misleading. These statements tend to fall into two

    categories: (1) statements about past performance of the

    company; and (2) statements about future performance. The

    district court succinctly and accurately summarized the alleged

    false representations made by Bailey:

    1. The Company falsely stated that it would
    achieve increased profits by moving
    production from its plant in Seabrook,
    New Hampshire, to newly acquired
    factories in Michigan. Complaint, 2.

    2. The Company knowingly issued false
    predictions regarding future earnings
    prospects during pre-offering road
    shows. Complaint, 5.

    3. When the Company made the public
    offering it knew but failed to disclose
    that its profitability would decline
    sharply because of a much less
    profitable mix of parts to be supplied
    to Ford. Complaint, 8.

    4. The Company failed to disclose to the
    public "severe" problems it began
    experiencing at its Contour facility
    beginning in February, 1994 (i.e., 6
    months after the first day of the public
    offering and after issuance of all but
    one of the public documents of which
    plaintiffs complain). Complaint, 13.

    Order of December 29, 1995, at 6. Paragraph 62 of the Second

    Amended Complaint attempts to describe why these statements were

    false and misleading: "Bailey's earnings would not continue to

    grow, they would decline materially due to a massive shift of

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    Bailey's production to a much less profitable product mix."

    Second Amended Complaint at 62(a).

    Regarding statements about past performance, appellants

    present no argument that such statements were false or

    inaccurate. At most, appellants suggest that Bailey's

    presentation of figures indicating past performance somehow imply

    that the company would attain the same level of profitability in

    the future. In presenting figures of past performance, Bailey's

    prospectus does not in any way project future earnings.

    Instead, the contention here is that the company's

    predictions would prove to be false and that earnings would not

    continue to grow. Appellants contend that Bailey's Prospectus

    promised increased revenue. See Second Amended Complaint, 54, ___

    55, 57, 61. The statements cited by appellants, however, make no

    such representations and, in fact, are tempered with cautionary

    language. For example, appellants cite the following sentence to

    support its contention that Bailey's prospectus indicated that

    revenues would continue to grow rapidly: "While the Company

    expects continued revenue growth, revenue may or may not increase

    at the same rate as the number of components in the Company's

    product line." This statement is certainly not a promise of

    future profitability and contains language indicating uncertainty

    as to future revenues. Appellants cite the following statement

    as indicating that Bailey would become "even more profitable":

    "The Company intends to transfer certain labor intensive

    operations from Seabrook to Hillsdale and Madison to take


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    advantage of lower average labor cost and more fully utilize

    existing capacity." Again, there is no suggestion or promise of

    increased profits in this statement. Finally, the following is

    quoted in support of the contention that the company had secured

    supply agreements that would make up for the loss of certain

    discontinued products: "[T]he Company believes that these

    components in aggregate, will provide the Company with

    opportunities comparable to those that have been provided by the

    Taurus/Sable and Tempo/Topaz models." While the company states

    that it believes the opportunities will be comparable, the

    statement contains no promise to that effect.

    Bailey's 1993 Annual Report to Shareholders, registered

    with the SEC on October 28, 1993, indicated that Bailey "expected

    [certain accomplishments of 1993] to help to sustain growth and

    strengthen our competitive position in future years." That same

    document labels Bailey's mid-western plants as "cost-efficient."

    Additionally, an annual report filed on a Form 10-K for fiscal

    year 1993 stated that the acquisition of the mid-western plants

    provided the company with "additional manufacturing capacity at

    lower average labor costs than prevail at the Company's

    Seabrook[, New Hampshire] facility." Appellants contend that

    these statements were misleading because Bailey failed to

    disclose that the shift in production would "materially reduce

    the Company's revenue and earnings," Complaint, 74, and because

    the mid-western plants were not cost efficient. No facts have

    been provided in support of the contention that Bailey had reason


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    to know that the production shift would be less profitable, nor

    do appellants indicate why Bailey should have known, prior to

    operating a plant with lower labor costs, that the plant would be

    less cost efficient than the Seabrook plant, at which labor costs

    were higher.

    "Certainly, predictions 'are not exempt' from the

    securities laws . . . but they are actionable only if the

    forecast might affect a 'reasonable investor' in contemplating

    the value of a corporation's stock." Colby v. Hologic, Inc., 817 _____ _____________

    F. Supp. 204, 211 (D. Mass. 1993) (citation omitted). While

    these statements may convey the company's desire for profitable

    performance in the future, they do not convey any promises about

    future performance and do not project specific numbers that the

    company will certainly attain. No reasonable investor would have

    read these statements, especially as they are accompanied by

    cautionary language, as promises or guarantees of future

    performance.

    The statements above, standing alone, are not false or

    misleading. Had the appellants presented facts known by Bailey,

    and contemporaneous with the statements above, that would show

    that Bailey's anticipated success was unlikely, such facts would

    have adequately alleged a claim of securities fraud. Instead,

    all appellants present as factual support is the receipt by

    Bailey of 26-week forecasts from Ford, with no indication from

    appellants as to what information contained within those reports

    contradicts Bailey's projections, other than a vague reference in


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    paragraph 67 of the complaint that, "[a]s [will be] set forth

    below, Ford's demand for certain parts supplied by Bailey was ___

    lower in the Company's first calendar quarter of 1994 and Bailey

    knew that would be so as of the day [of] the Offering." The only

    information "set forth below" regarding a decrease in Ford's

    demand for parts was discussed in a Hancock analyst's report

    publicly disseminated on June 8, 1994. The comments regarding

    Ford in this document suggest that, at the time the report was

    prepared, nearly a year after the Prospectus, Annual Report and

    Form 10-K were issued, Ford was scaling back production plans.

    This hardly amounts to a contemporaneous factual allegation

    indicating that statements made by Bailey in August of 1993

    regarding future prospects were false or misleading, or that it

    was unreasonable for Bailey to make such statements about future

    profitability.

    In addition, appellants state that "Bailey's earnings

    . . . would decline materially due to a massive shift of Bailey's

    production to a much less profitable product mix." Appellants

    allege no facts to indicate that Bailey had any reason to suspect

    at the time the statements were made that the product mix would

    prove to be less profitable.

    Although appellants specify statements that they

    contend were fraudulent, identify the speaker, and state where

    and when the statements were made, they fail, on every allegation

    of fraud, to explain why the statements were fraudulent.

    Appellants offer no factual support for their conclusory


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    allegations that Bailey knew that a product mix would become

    unprofitable or that production problems would arise at a plant

    it was not even operating at the time the Prospectus was issued.

    Thus, there is no factual support that Bailey made materially

    false or misleading statements when it presented positive future

    expectations. Appellants repeatedly recite their contention that

    the "26-week forecasts" received from Ford indicated to Bailey

    Ford's projected supply requirements through the company's

    "fiscal third quarter," the time at which the actual requirements

    allegedly diminished, causing the decline in Bailey's earnings

    per share. Appellants fail, however, to identify information in

    the forecasts that would have put Bailey on notice that supply

    requirements would decline. That Ford presented forecasts of its

    requirements does not guarantee that forecasts presented to

    Bailey 26 weeks prior to the third quarter, and perhaps

    contemporaneously with the dissemination of the Bailey

    Prospectus, accurately identified the actual requirements of the

    third quarter. Those requirements may have changed dramatically

    after Ford presented Bailey with its forecasts for that third

    quarter. Because appellants fail to cite with specificity

    anything in the 26-week forecasts that would have put Bailey on

    notice of a decline in products to be supplied, they have not

    shown that Bailey's expectations were unreasonable or

    fraudulently presented. That Bailey may have been mistaken in

    its projections, which were apparently based on facts that

    appellants do not contend were false, is not enough.


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    "[Appellants] record[] statements by
    defendants predicting a prosperous future
    and hold[] them up against the backdrop
    of what actually transpired. . . . This
    technique is sufficient to allege that
    the defendants were wrong; but misguided
    optimism is not a cause of action, and
    does not support an inference of fraud.
    We have rejected the legitimacy of
    'alleging fraud by "hindsight."'"

    Shields, 25 F.3d at 1129. "Because all of plaintiffs' 10(b) _______

    claims rely fundamentally on such unsupported allegations, the

    district court properly dismissed these claims for failure to

    meet Rule 9(b)." Lucia, 36 F.3d at 174. _____

    B. Sections 12(2) and 20(a) B. Sections 12(2) and 20(a) ________________________

    Appellants contend that the district court improperly

    dismissed their claims arising under Section 12(2) of the

    Securities Act of 1933 and Section 20(a) of the Securities and

    Exchange Act of 1934. They argue that the district court's

    dismissal of their complaint was pursuant to Rule 9(b). As

    appellants correctly note, neither of these claims contain an

    element of fraud and Rule 9(b)'s pleading with particularity

    requirements do not apply. Nevertheless, the district court

    properly dismissed these claims as well.

    1. Section 12(2) 1. Section 12(2) _____________

    First, for a violation of Section 12(2), the plaintiff

    must show that the defendant made an untrue statement of a

    material fact or omitted such material fact. Appellants contend

    that Rule 9(b)'s pleading requirements do not apply to claims

    under Section 12(2), claiming that Section 12 does not contain an

    element of fraud. As we find that appellants have failed to even

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    meet the minimal requirements of a Section 12(2) claims, we need

    not decide whether their Section 12(2) claim sufficiently sounds

    in fraud such that Rule 9(b)'s pleading requirements apply.

    Appellants have failed to point us to any untrue

    statements of material fact, nor have they identified material

    facts whose omission would render a previous statement

    misleading. "[I]nformation is 'material' only if the disclosure

    would alter the 'total mix' of facts available to the investor

    and 'if there is a substantial likelihood that a reasonable

    shareholder would consider it important' to the investment

    decision." Milton v. Van Dorn Co., 961 F.2d 965, 969 (1st Cir. ______ _____________

    1992) (quoting Basic, Inc. v. Levinson, 485 U.S. 224, 231-32 ____________ ________

    (1988)). The statements that appellants challenge were either

    true at the time they were made and continued to be so, or

    consisted of future predictions that later proved to be

    incorrect. These predictions were not of the sort that would

    need to be corrected by a later statement. The statements

    addressed by appellants indicate that Bailey projected positive

    future earnings, but these statements were tempered with language

    indicating that Bailey did not, and could not, guarantee the

    future profitability of the company. "'Soft,' 'puffing'

    statements such as these generally lack materiality because the

    market price of a share is not inflated by vague statements

    predicting growth." Raab v. General Physics Corp., 4 F.3d 286, ____ _____________________

    289 (4th Cir. 1993).




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    Appellants' complaint contends that the market's

    reliance on statement by Bailey artificially inflated the

    company's price per share. We find, however, that "[n]o

    reasonable investor would rely on these statements, and they are

    certainly not specific enough to perpetrate a fraud on the

    market. Analysts and arbitrageurs rely on facts in determining

    the value of a security, not mere expressions of optimism from

    company spokesmen." Id. at 290. A reasonable purchaser would ___

    know that these statements consisted of optimistic predictions of

    future potential and would not have been misled by them.

    Therefore, the district court properly dismissed appellant's

    Section 12(2) claims.

    2. Section 20(a) 2. Section 20(a) _____________

    Finally, regarding the Section 20(a) claim, which

    attempts to attribute joint and several liability to the

    individual defendants as "control persons," appellants have

    failed to allege an underlying violation of the securities acts.

    The district court properly dismissed appellants' Section 20(a)

    claims.

    II. REPORTS OF SECURITIES ANALYSTS II. REPORTS OF SECURITIES ANALYSTS

    Appellants also allege that Bailey should be held

    liable for false and misleading statements made by analysts in

    independent reports disseminated to the public. The first of

    these reports was disseminated to the public by McDonald.

    Appellants allege that the analyst who prepared that report,

    David Garrity, spoke with Leonard Heilman, an officer of the


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    company, in preparing the report. Garrity reviewed with Heilman

    his earnings estimates and the methodology and/or assumptions of

    those estimates. Thereafter, McDonald disseminated a report

    giving Bailey an "aggressive buy rating." The report stated that

    it expected Bailey to earn $1.15 per share in fiscal 1994 and

    $1.60 per share in fiscal 1995. Finally, the report stated that

    it estimated that the price of Bailey stock would reach $20 per

    share, with a down-side risk to the $10 level.

    The second report, prepared by Hancock analyst Jane

    Gilday, was reviewed with Heilman on or about December 20, 1993.

    Gilday informed Heilman of her revenue and earnings per share

    estimates and the methodology and assumptions used in reaching

    those estimates. She also indicated to Heilman her opinion of

    Bailey's financial prospects. Hancock's report, publicly

    disseminated on December 21, 1993, projected Bailey's earnings

    per share at $1.05 for fiscal 1994 and $1.25 for fiscal 1995.

    The report goes on to make predictions regarding Bailey's

    profitability in the coming year based on growth in its parts

    business and the company's shift of manufacturing to the mid-

    western plants.

    A third report, disseminated to the public by McDonald

    on March 18, 1994, indicated that McDonald had concerns about

    Bailey's product mix shift and lowered its earnings per share

    forecasts slightly. The report still gave Bailey an "Aggressive

    Buy" rating.




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    After Bailey disclosed that its earnings for the third

    quarter of fiscal 1994 were only $0.16, Hancock lowered Bailey's

    investment rating from buy to sell, based in part on the "serious

    credibility problem" of Bailey management. Hancock called

    Bailey's third quarter earnings "a major negative surprise."

    In support of their argument that Bailey should be held

    liable for alleged misstatements in these analysts' reports,

    appellants cite cases in which courts have held that a defendant

    company may be held liable for any false or misleading statements

    contained in analysts' reports. See, e.g., Elkind v. Liggett & ___ ____ ______ _________

    Myers, Inc., 635 F.2d 156, 163 (2d Cir. 1980) (holding that a ___________

    company may sufficiently entangle itself with analysts' forecasts

    to render the predictions attributable to the company, but

    finding no such liability); In re RasterOps Corp. Sec. Litig., __________________________________

    No. C-93-20349, 1994 WL 618970, at *3 (N.D. Cal. Oct. 31, 1994)

    (finding that "[a] company may be liable for analyst reports

    which it fostered and reviewed but failed to correct if it

    expressly or impliedly represented that the information was

    accurate or reflected the view of the company"); Alfus v. Pyramid _____ _______

    Technology Corp., 764 F. Supp. 598, 603 (N.D. Cal. 1991) (finding ________________

    that a company may be liable for not correcting analysts'

    forecasts where it undertakes to provide information regarding

    and pass on the analysts' forecasts, but finding no liability

    where a company officer merely examines and comments upon an

    analyst's report); In re Aldus Sec. Litig., [1992-1993 Transfer ________________________

    Binder] Fed. Sec. L. Rep. (CCH 97,376 at 95,984-85 (W.D. Wash.


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    1993) (finding plaintiffs' claim sufficiently alleged that

    defendants placed their imprimatur on analysts' reports, but

    employing a lower Rule 9(b) pleading requirement than is applied

    in this circuit); In re Cypress Semiconductor Sec. Litig., [1993 _______________________________________

    Transfer Binder] Fed. Sec. L. Rep. (CCH) 97,060 at 94,698 (N.D.

    Cal. 1992) (holding that plaintiffs need only allege "that

    defendants provided information to the securities analysts upon

    which the reports were based").

    Appellants argue that we should adopt the more liberal

    approach adopted by these courts, rather than the "restrictive

    approach," Appellant's Brief at 35, employed by the court below.

    Appellant's arguments are unpersuasive. Our review of the cases

    appellant cites indicates that the law applied by those courts is

    similar to, if not the same as, that applied by the court below.

    Where the cases may differ is in the pleadings each court

    requires in order to sufficiently allege that the analysts'

    reports are attributable to the defendant. We have repeatedly

    emphasized Rule 9(b)'s heightened pleading requirements because

    of our concern that plaintiffs will bring baseless strike suits

    against securities defendants in order to increase settlement

    amounts or to engage in a fishing expedition for evidence on

    which to base its claim. See Lucia, 36 F.3d at 174 (noting that ___ _____

    we have been especially rigorous in applying Rule 9(b) to

    securities claims because of these concerns); Romani, 929 F.2d at ______

    878 (same). We find, however, that the cases cited by appellants




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    do not differ substantially from the law applied by the court

    below.

    This circuit has not yet decided whether statements in

    an analyst's report may be attributable to a defendant company.

    As appellants claim that Bailey fraudulently misled the analysts

    who prepared these reports, Rule 9(b)'s heightened pleading

    requirements apply. Assuming arguendo that a company may be held ________

    liable for false or misleading statements in an analysts' report

    where that company has adopted, endorsed, or sufficiently

    entangled itself with the analysts' reports, see Elkind, 635 F.2d ___ ______

    at 163, we find that appellants have failed to meet Rule 9(b)'s

    pleading requirements and their claim must fail. As we noted

    above, Rule 9(b) requires that plaintiffs "'(1) specify the

    statements that the plaintiff contends were fraudulent, (2)

    identify the speaker, (3) state where and when the statements

    were made, and (4) explain why the statements were fraudulent.'"

    Shields, 25 F.3d at 1127-28. The district court pointed out to _______

    appellants that their earlier complaints failed to meet Rule

    9(b)'s requirements. Order of July 31, 1995 at 2; Order of Nov.

    10, 1994 at 13. In an apparent attempt to cure these defects, in

    their Second Amended Complaint, appellants alleged the following:

    [I]t was the Company's practice to have
    top managers, namely, Chief Financial
    Officer Heilman, communicate regularly
    with securities analysts . . . to
    discuss, among other things, the
    Company's earnings prospects, its
    products, the efficiency of the Company's
    manufacturing plants, anticipated
    financial performance, and to provide
    detailed 'guidance' to these analysts

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    with respect to the Company's business,
    including projected revenues, earnings,
    and of particular importance to analysts,
    earnings per share.

    In its order dismissing the Second Amended Complaint, the

    district court found that appellants' attempts to satisfy the

    requirements of Rule 9(b) were insufficient because appellants

    failed to identify the statements made by Heilman or describe how

    those statements were false or misleading. Order of Dec. 29,

    1995. We agree with the district court that appellants have

    failed to allege with particularity the false or misleading

    statements made by Heilman, or any other defendant, that would

    have induced analysts' to publicly disseminate misleading

    forecasts.

    We also find that appellants have failed to direct us

    to any facts to support their conclusory allegation that Bailey

    "endorsed the contents of those reports, adopted them as its own,

    and placed its imprimatur on them." Second Amended Complaint,

    36. As presented by the appellants, the reports do not appear

    to quote any Bailey officer or employee, nor do they imply that

    the forecasts were supplied or confirmed by any Bailey officer or

    employee. Appellants' allegations regarding analysts' reports

    fail to meet the pleading requirements of Rule 9(b) and the

    district court properly dismissed this count of the complaint.

    CONCLUSION CONCLUSION

    For the foregoing reasons, the decision below is

    affirmed. affirmed ________



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