Rosaura Building Corp. v. Municipality of Mayaguez , 778 F.3d 55 ( 2015 )


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  •            United States Court of Appeals
    For the First Circuit
    No. 13-1676
    ROSAURA BUILDING CORP.,
    Plaintiff, Appellant,
    v.
    MUNICIPALITY OF MAYAGÜEZ, ET AL.,
    Defendant, Appellees.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF PUERTO RICO
    [Hon. Camille L. Vélez-Rivé, U.S. Magistrate Judge]
    Before
    Torruella, Dyk,* and Thompson,
    Circuit Judges.
    Israel Roldán-González, for appellant.
    Eliezer A. Aldarondo-López, with whom Eliezer A. Aldarondo-
    Ortiz, Claudio Aliff-Ortiz and Aldarondo & López-Bras, were on
    brief for appellees.
    February 4, 2015
    *
    Of the Federal Circuit, sitting by designation.
    TORRUELLA,    Circuit     Judge.     Rosaura      Building     Corp.
    ("Rosaura")   brought   this    §   1983   claim   based    on   an    alleged
    deprivation of its First Amendment constitutional rights by the
    Municipality of Mayagüez, Puerto Rico, and its mayor, the Honorable
    José G. Rodríguez ("Rodríguez" or the "Mayor"), after Rodríguez
    denied the corporation a government contract.              Rosaura fails to
    allege what protected activity -- if any -- it exercised and was a
    substantial   motivating   factor     in   bringing   about      the   Mayor's
    purported retaliation, essential elements of its cause of action,
    and thus we affirm the summary judgment granted in favor of the
    Defendants.
    I. Background
    We review the facts in the light most favorable to the
    appellant, the party opposing summary judgment.             Agusty-Reyes v.
    Dep't of Educ. of P.R., 
    601 F.3d 45
    , 48 (1st Cir. 2010).
    A. Factual Background
    Rosaura is a family-owned corporation whose principal
    place of business and sole asset is a commercial property located
    at 107 Post Street South in the city of Mayagüez.                 During the
    summer of 2010, several officials from the city-operated Head Start
    program ("Head Start" or the "Program"),1 including its director,
    1
    Head Start programs support the development of low-income
    children from birth to age 5 to promote their school readiness.
    The programs provide education, health, nutrition, social, and
    other services to children and their families.   See 
    42 U.S.C. § 9831
    .
    -2-
    Ms.   Elba   I.    Falto   de   Román,    and     the    facilities      maintenance
    supervisor, examined the property to determine whether it was
    suitable     for   Head    Start   classrooms.            Finding      that   it    was
    appropriate for their needs, the city officials recommended the
    lease and asked other employees to visit the property, including
    the   program's     sub-director      and       the     city's    supervisors      for
    education, nutrition, and health. These officials also unanimously
    recommended the building over several others examined, because it
    was the most accessible and it complied with all the needs of the
    Program.
    Falto de Román met with representatives from Rosaura and
    negotiated the terms of the proposed lease.                 Then, she instructed
    them to contact Ms. Ana Martínez to help them with filing a
    necessary contract petition form.              Martínez forwarded the contract
    petition to the Head Start Program Finance Unit, and to officials
    in the city's Department of Finance.                  All of them certified that
    the Program and the city had the resources necessary to comply with
    the   proposed     contractual     terms.        Following       the   city's    usual
    bureaucratic process, Martínez sent the contract to the Contracts
    Committee, an office directed by the Mayor's brother, which also
    recommended that the contract petition be approved.                       With this
    approval,     Martínez     told    representatives          from       Rosaura     that
    everything was "ready" for the contract to be executed, and sent
    the draft contract to the city's Legal Division. Everything seemed
    -3-
    to be on track until the Legal Division unexpectedly replied that
    there was a problem and the contract could not be signed.
    Falto de Román was surprised by the rejection.                She
    believed that Rosaura's building was the only one available that
    complied with the Program's requirements and that Rosaura had made
    the best offer during the search process.            Moreover, the Program
    was time-pressed to open the much-needed additional classrooms.
    Shortly thereafter, Falto de Román received a letter from the Mayor
    stating that all of the Program's contracts would need to have his
    approval -- a departure from prior practice.          She acknowledged the
    letter in writing and received a note in response from the Mayor
    saying "[t]hat lease does not proceed."           Falto de Román notified
    representatives    from   Rosaura    that   the   contract   had   not   been
    approved by the Mayor.       Instead, the Program participants were
    placed in provisional centers belonging to an alleged political
    supporter of the Mayor.
    Aggrieved by this situation, Mr. Néstor Pagán-Vélez, one
    of the shareholders of Rosaura, asked the Mayor in person about his
    rejection of the contract.     He claimed in his deposition that the
    Mayor responded that he "[would] not sign contracts with [. . .]
    with enemies of mine, which is what . . . you already know, which
    is   what   your   brother   and    your    nephew   are."    Pagán-Vélez,
    interpreted this as a reference to his brother, Mr. Víctor Pagán-
    Vélez, and his niece, Ms. Mignonia Acosta-Pagán.             These two had
    -4-
    been members of the Municipal Legislature of Mayagüez, prior to the
    2008 elections, and were ousted by the Mayor after a scuffle within
    the local leadership of the Popular Democratic Party ("PDP").2
    B. Procedural History
    Rosaura brought a civil rights claim for equitable relief
    and damages pursuant to 
    42 U.S.C. § 1983
     against the Mayor, in his
    official and personal capacities, and the municipal government (the
    "Defendants"), alleging initially that it had been retaliated
    against because of the political affiliation of its shareholders.3
    It argued perfunctorily that the actions taken by the Defendants
    were "solely motivated by the plaintiff's political beliefs" since
    Rosaura's "shareholders are identified with a faction within the
    [PDP] that challenged the leadership of defendant José Guillermo
    Rodríguez, within the same political party."                It claimed in a
    brief,   conclusory   manner      that    these    actions    violated   its
    constitutional   rights   under    the    First,   Fifth,    and   Fourteenth
    Amendments.   Without further explanation, the complaint requested
    2
    The Mayor later called Falto de Román and questioned her
    communications with the shareholders of Rosaura and her explanation
    as to why their contract was not approved. She told him what her
    explanation to the shareholders had been: that Rodríguez had
    rejected it. The Mayor furiously replied that she had to be loyal
    to him. She was then terminated. Falto de Román also sued the
    Mayor, and her case remains pending. See Falto de Román v. Mun.
    Gov't of Mayagüez, et al., 
    2014 WL 460865
     (D.P.R. Feb. 5, 2014).
    3
    Víctor Pagán-Vélez and Mignonia Acosta-Pagán are not
    shareholders of Rosaura. Nothing in the record suggests that they
    are affiliated with the corporation in any way.
    -5-
    injunctive relief ordering the municipality to sign the lease
    contract, prohibiting Defendants from further acts of political
    discrimination, and monetary damages.
    The Defendants filed a motion to dismiss that was granted
    in part as to the municipal government by way of a docket order, on
    the grounds that the complaint failed to plead a scintilla of facts
    that could lead to liability by the municipal government pursuant
    to Monell v. Department of Social Services, 
    436 U.S. 658
    , 695-701
    (1978).   No corresponding judgment was issued with regard to this
    docket order.4   Over a year-and-a-half later, Defendants requested
    that the district court enter a judgment dismissing the claims
    against the Mayor in his personal capacity since there was no
    allegation in the complaint against him in his personal capacity,
    and he had only been served in his official capacity. The district
    court denied the request for dismissal because the Defendants had
    also filed a motion for summary judgment on the same day, together
    with a memorandum of law in its support, alleging that there is no
    cognizable claim for First Amendment retaliation.      The district
    court opted for considering the summary judgment motion instead.
    After reviewing the record, including the motion to
    dismiss that had been granted by the docket order, the district
    court entered the corresponding judgment dismissing the claims as
    4
    The parties subsequently consented for the case to be decided by
    a magistrate judge.   We refer to the magistrate judge and the
    district court as the "district court" for simplicity.
    -6-
    to   the   municipal     government.       It   agreed    that   the   complaint
    contained no allegations against the municipality and stressed that
    Rosaura never requested leave to amend the complaint to add
    allegations regarding that defendant. It also dismissed the claims
    against the Mayor in his personal capacity because he was never
    served with process as such.        Finally, the district court granted
    summary judgment in favor of the Mayor on the claims remaining
    against    him    in   his   official    capacity.       Regarding     the   First
    Amendment claim, the district court found that this Court has never
    extended    the     First    Amendment    anti-retaliation       protection     of
    government contractors, recognized by the Supreme Court in Board of
    County Commissioners v. Umbehr, to first-time bidders of government
    contracts.       
    518 U.S. 668
    , 686 (1996).        That is, the Supreme Court
    and this Court have not extended the protections recognized by
    Umbehr for existing government contractors to parties that do not
    have existing contractual relationships with a state actor.
    The district court noted that it was uncontested that
    Rosaura never had a contract with the city, an important fact for
    the instant appeal as explained below.               It concluded that "upon
    absence of First Circuit Court precedent recognizing an independent
    contractor without prior business relationship to raise First
    Amendment claims, and the split among other circuits on the issue,"
    it would deny the cause of action.              Thus, it dismissed the First
    -7-
    Amendment claim.       It also dismissed the equal protection claim,
    though without any analysis.      This appeal by Rosaura ensued.
    II. Discussion
    We review a district court's grant of summary judgment de
    novo, drawing all inferences in favor of the non-movant.             See
    Eastman Kodak Co. v. Image Technical Servs., Inc., 
    504 U.S. 451
    ,
    456 (1992); Shafmaster v. United States, 
    707 F.3d 130
    , 135 (1st
    Cir. 2013). Summary judgment shall be granted if "the movant shows
    that there is no genuine dispute as to any material fact and the
    movant is entitled to judgment as a matter of law."       Fed. R. Civ.
    P. 56(a).     "[C]onclusory allegations, empty rhetoric, unsupported
    speculation, or evidence which, in the aggregate, is less than
    significantly probative will not suffice to ward off a properly
    supported    summary   judgment   motion."    Nieves-Romero   v.   United
    States, 
    715 F.3d 375
    , 378 (1st Cir. 2013)(quoting Rogan v. City of
    Bos., 
    267 F.3d 24
    , 27 (1st Cir. 2001)(internal quotation marks
    omitted)).
    The de novo standard of review does not limit this Court
    to the district court's rationale, as we may affirm on "any ground
    revealed by the record."          Houlton Citizens Coal. v. Town of
    Houlton, 
    175 F.3d 178
    , 184 (1st Cir. 1999).
    A. Dismissal of Claims Against the Municipal Government
    In its appeal, Rosaura alleges that the district court
    erred in dismissing the claims against the municipal government
    -8-
    under Monell, after it found that Rosaura failed to plead a
    scintilla of facts against that government entity.                Rosaura argues
    that   a   claim    against    the     Mayor   in   this    context      binds   the
    municipality as well.          In their brief, the Defendants appear to
    concede Rosaura's contention based on Surprenant v. Rivas, 
    424 F.3d 5
    , 19 (1st Cir. 2005).         According to the Defendants, should this
    Court reverse the determination on the merits, the Mayor would
    still be a defendant in his official capacity, and joining the
    municipal government would result in a duplicative claim. Although
    this is not the reasoning followed by the district court, it
    presents an alternate basis to affirm the dismissal granted as to
    the municipal government.          We agree.
    A suit against a public official in his official capacity
    is a suit against the government entity.                 Suprenant, 
    424 F.3d at 19
    ; Wood v. Hancock Cnty. Sheriff's Dep't, 
    354 F.3d 57
    , 58 n.1 (1st
    Cir. 2003).    The reason for this rule is that "it is when [the]
    execution of a government's policy or custom, whether made by its
    lawmakers or by those whose edicts or acts may fairly be said to
    represent official policy, inflicts the injury that the government
    as an entity is responsible under § 1983."                 Monell, 
    436 U.S. at 694
    ; see also Pembaur v. City of Cincinnati, 
    475 U.S. 469
    , 481
    (1986)("[W]here       action    is    directed      by    those   who    establish
    governmental       policy,   the     municipality    is    equally      responsible
    whether that action is to be taken only once or to be taken
    -9-
    repeatedly.").       We have also explained that a municipal government
    is liable when it has caused the deprivation of a constitutional
    right through an official policy or custom.                   See Rodríguez v.
    Municipality of San Juan, 
    659 F.3d 168
    , 181 (1st Cir. 2011).                    "One
    way of establishing a policy or custom is by showing that 'a person
    with     final    policy   making     authority'         caused     the    supposed
    constitutional injury."         
    Id.
     (quoting Welch v. Ciampa, 
    542 F.3d 927
    , 941-42 (1st Cir. 2008)).              Liability may be imposed on a
    municipality for a single decision by a final policy maker.
    Rodríguez-García v. Miranda-Marín, 
    610 F.3d 756
    , 770 (1st Cir.
    2010).
    Mayors   in   Puerto   Rico     are   the    government      officials
    ultimately       responsible    for    employment          decisions       of   the
    municipality. See 
    id.
     (quoting Rodríguez-García v. Municipality of
    Caguas, 
    495 F.3d 1
    , 12 (1st Cir. 2007)); Acevedo–García v. Monroig,
    
    351 F.3d 547
    , 553 n.1 (1st Cir. 2003) (noting that under Puerto
    Rico law, mayors of municipalities have the power to appoint and
    remove municipal officials and employees, and thus a mayor's
    "employment decisions ipso facto constituted the official policy of
    the municipality" (internal quotation marks and citation omitted)).
    Because     Umbehr     simply    extends      employment          protections     to
    contractors, the same analysis applicable to employment decisions
    governs in this case.       See Umbehr, 
    518 U.S. at 674
    .
    -10-
    In the instant appeal, the Defendants expressly concede
    that it was exclusively the Mayor's decision to deny the contract
    that caused Rosaura's purported constitutional injury.                Based on
    the   foregoing,    the   Defendants   are   correct      that   there    is   no
    practical effect in dismissing the claims against the municipal
    government.   Therefore, the district court did not err in granting
    the dismissal of the claims against the Municipality of Mayagüez.
    B. The First Amendment Claim
    1. The "Newly Discovered Facts"
    There is one other procedural wrinkle that we must iron
    out before reaching the merits of Rosaura's First Amendment claim.
    One week before oral arguments, Rosaura filed an "Urgent Motion
    Informing New Facts That Might Affect This Appeal."                      In that
    motion,   Rosaura    claimed   --   for    the   first    time   --   that     its
    shareholders had just informed its lawyer that they "had a previous
    contract with the Municipality of Mayaguez."             It further requested
    that we consider this as a matter of fact when resolving the case,
    or, in the alternative, that we remand the case to the district
    court so that it can reconsider its dismissal. Rosaura claims that
    this new fact makes Umbehr dispositive of the instant controversy
    and that it automatically possesses a cause of action.
    In Umbehr, a contractor who was an outspoken critic of a
    county board "spoke at the Board's meetings, and wrote critical
    letters and editorials in local newspapers regarding the County's
    -11-
    landfill user rates, the cost of obtaining official documents from
    the County, alleged violations by the Board of the Kansas Open
    Meetings     Act,   [and]   the   County's    alleged     mismanagement    of
    taxpayer's    money,"   among     other   subjects   of   public   interest.
    Umbehr, 
    518 U.S. at 671
    .        The Supreme Court faced the question of
    whether this contractor was entitled to First Amendment protection
    against retaliation over its contract for hauling trash.             
    Id. at 672-73
    .    The Court held that, based on the similarities between
    independent contractors and employees, it was appropriate to follow
    the precedents that protected government employees from retaliation
    for their public discourse.       
    Id. at 674
     ("The similarities between
    government employees and government contractors with respect to
    this issue are obvious.").          After analyzing the justifications
    stated by the government defendants, the Umbehr Court concluded
    that the government may terminate contracts so long as it does not
    do so in retaliation for protected activity, in the same manner
    that government employees' claims for retaliation are subject to
    the analysis established in Pickering v. Board of Education of
    Township High School District 205, 
    391 U.S. 563
     (1968). 
    Id. at 678
    .
    The problem with Umbehr, as applied to the instant case,
    is that it expressly rejected answering whether this protection
    also extends to first-time bidders for government contracts.              
    Id. at 685
     ("Because Umbehr's suit concerns the termination of a pre-
    existing commercial relationship with the government, we need not
    -12-
    address the possibility of suits by bidders or applicants for new
    government contracts who cannot rely on such a relationship.").
    Thus, Rosaura would rather be in the same position as the plaintiff
    in Umbehr, who had an ongoing contractual relationship.
    At first glance, we should not even take this issue into
    consideration since Rosaura argues nothing in its motion suggesting
    that the contract was in effect at the time of the alleged
    retaliation, or that any legal agreement was breached in any way as
    a result of the alleged retaliatory conduct.     Yet, even assuming
    that it was, this motion with newly discovered facts does not help
    Rosaura for several reasons.     Rosaura filed its complaint on
    June 14, 2011.   From that moment on, its only legal strategy and
    legal theory has been that this Court should extend the protections
    recognized to existing contractors in Umbehr, so that first-time
    bidders for government contracts like Rosaura are also protected.5
    Time and time again we have held that arguments not
    advanced before the district court are waived.    Emp'r Ins. Co. of
    Wausau v. OneBeacon Am. Ins. Co., 
    744 F.3d 25
    , 29 (1st Cir. 2014)
    ("'It is a virtually ironclad rule that a party may not advance for
    the first time on appeal either a new argument or an old argument
    5
    As mentioned, the case law in this Circuit has not extended
    Umbehr beyond cases "where [the] government retaliates against a
    contractor, or regular provider of services, for the exercise of
    rights of political association or expression of political
    allegiance." O'Hare Truck Serv., Inc. v. City of Northlake, 
    518 U.S. 712
    , 715 (1996); García-González v. Puig-Morales, 
    761 F.3d 81
    ,
    92-93 (1st Cir. 2014).
    -13-
    that depends on a new factual predicate.'")(citing Cochran v. Quest
    Software, Inc., 
    328 F.3d 1
    , 11 (1st Cir. 2003)).            The only theory
    of the case advanced by Rosaura for over three years is that it did
    not have an existing contract with the municipal government.
    Rosaura cannot change this simply because a new theory now fits it
    better.   Genereux v. Raytheon Co., 
    754 F.3d 51
    , 53 (1st Cir. 2014)
    ("[W]hen a litigant commits to a theory of the case and sticks to
    that theory past the point of no return, he cannot thereafter
    switch    to    a   different   theory   simply   because   it   seems   more
    attractive at the time.").
    Furthermore, the procedure followed by Rosaura to inform
    us of the new fact and obtain its request was incorrect. Appellate
    review concentrates on considering the factual record presented in
    the trial courts.       See, e.g., Fed. R. App. P. 10(a) (defining the
    record on appeal as comprising the evidence introduced in the trial
    court).   This is true of evidence that was available during trial.
    However, when evidence is discovered after the case has been
    adjudicated by a district court, it is to be introduced into the
    record through Federal Rule of Civil Procedure 60(b)(2), which
    outlines the procedure for vacating a judgment to address "newly
    discovered evidence that, with reasonable diligence, could not have
    been discovered in time to move for a new trial. . . ."            See Fed.
    R. Civ. P. 60(b)(2).       For those reasons, in Puerto Rico v. SS Zoe
    Colocotroni, we held that parties litigating before this Court
    -14-
    should file a motion under Rule 60(b) to vacate a judgment directly
    with the district court, without seeking prior leave from the Court
    of Appeals.   
    601 F.2d 39
    , 41 (1st Cir. 1979).      The district courts
    are required "to review any such motions expeditiously, within a
    few days of their filing. . . ."      
    Id. at 42
    .    Where the district
    court considers a motion to have merit, it issues a memorandum so
    that the movant may petition this Court to remand the case to the
    district court for the judgment to be vacated.           Id.; see also
    United States v. 6 Fox St., 
    480 F.3d 38
    , 46 (1st Cir. 2007).
    Otherwise, a litigant may not request on appeal that this Court
    remand a case to a district court for it to consider an argument
    that the litigant waived before that court.        Toscano v. Chandris,
    S.A., 
    934 F.2d 383
    , 386-87 (1st Cir. 1991) (holding that a litigant
    must follow Colocotroni in such scenarios).
    In any event, Rosaura's attempt is likely doomed because
    Rule 60(c)(1) requires that motions for newly discovered evidence
    pursuant to Rule 60(b)(2) be brought before the district court
    "within a reasonable time" and "no more than a year after the entry
    of the judgment."   Fed. R. Civ. P. 60(c)(1).      The judgment in this
    case was entered by the district court on April 30, 2013, but the
    urgent motion informing the newly discovered fact was not filed
    with us by Rosaura until July 21, 2014. Therefore, because Rosaura
    failed to meet the one-year limitations period available under Rule
    60(b)(2), it could only have been entitled to relief from judgment
    -15-
    under Rule 60(b)(6), which allows a court to relieve a party from
    a judgment for "any other reason that justifies relief."                    Fed. R.
    Civ. P. 60(c)(6).       Yet, this Court's precedents disallow a movant
    from using this subsection to avoid the limitations period imposed
    in clauses one through three, including Rule 60(b)(2) for newly
    discovered evidence. See Cotto v. United States, 
    993 F.2d 274
    , 278
    (1st Cir. 1993) (explaining that "clause (6) is designed as a
    catchall, and a motion thereunder is only appropriate when none of
    the first five subsections pertain.").                 Thus, Rosaura cannot force
    its motion into clause six.            Simon v. Navon, 
    116 F.3d 1
    , 5 (1st
    Cir. 1997) (pointing out that "were Rule 60(b)(6) to allow a second
    out-of-time     bite    at    the   same      apple,    the   stringent   finality-
    enforcing   limitation        period     of    [Rule]    60(b)(1)-(3)      would   be
    eviscerated.").        Moreover, Rosaura failed to show "'extraordinary
    circumstances' suggesting [it] is faultless in the delay." Pioneer
    Inv. Servs. Co. v. Brunswick Assocs. Ltd. P'ship, 
    507 U.S. 380
    , 393
    (1993).
    For these reasons, we deny the motion and move on to the
    merits.
    2. The Merits of the First Amendment Retaliation Claim
    Rosaura requests that we reverse the district court's
    grant of summary judgment, arguing the district court erred in
    concluding that, because this Circuit has not recognized a cause of
    action    for   First        Amendment     retaliation        against     first-time
    -16-
    contractors, no such cause of action exists. Rosaura invites us to
    extend these protections to potential contractors whose business is
    denied, basing its plea on Oscar Renda Contracting, Inc. v. City of
    Lubbock, 
    463 F.3d 378
     (5th Cir. 2006).              In that case, the Fifth
    Circuit held that having prior contractual relationships is not a
    requirement     for     First     Amendment     protection   of    independent
    contractors, since this protection is analogous to the protections
    recognized to employees, which also extend to hiring decisions on
    applicants for employment with the government, pursuant to Rutan v.
    Republican Party of Ill., 
    497 U.S. 62
    , 79 (1990); see Oscar Renda,
    
    463 F.3d at 380, 385
    .
    On the other hand, the Defendants ask us to follow Barry
    v. Moran, 
    661 F.3d 696
    , 706 (1st Cir. 2011) (dismissing a political
    discrimination        claim     premised   on    personal,   not     political
    association).    Defendants argue that Barry requires evidence that
    the association being retaliated against is political in nature and
    constitutionally protected, rather than simply personal.                Also,
    they claim that pursuant to Correa-Martínez v. Arrillaga-Beléndez,
    
    903 F.2d 49
     (1st Cir. 1990), a plaintiff's relationship with
    someone with whom the defendants had political difference does not
    rise to engaging in constitutionally protected activity.               In the
    instant appeal, as Defendants explain, Rosaura's claim, rather than
    being premised on retaliation resulting from its engagement in
    protected activity, is framed upon the relationship of a third
    -17-
    party that is not a plaintiff –- Rosaura's shareholders –- with
    relatives of theirs, an association that is not political in
    nature.    Thus, there is no factual basis to support that Rosaura,
    or even its shareholders, engaged in constitutionally protected
    activity    regarding   matters    of    public   interest,   or   that   such
    constitutionally protected activity was the driving cause of the
    alleged retaliatory response.       We agree with the Defendants.
    In its complaint, Rosaura pleaded a few perfunctory,
    conclusory statements that initially seemed to align its claim with
    a plain political discrimination case, by alleging briefly that the
    actions of the Defendants were motivated by Rosaura's political
    beliefs, that the its shareholder's political beliefs were known to
    the Defendants, and that the shareholders of Rosaura are identified
    with a faction within the PDP that challenged the Mayor in the
    past.      Yet, there are no further allegations regarding those
    statements elsewhere in the record. Rosaura changed the story from
    that point on, and has stated repeatedly that the retaliation was
    caused by the relationship between the shareholders and their
    relatives,    not   because   of   the    political   affiliation    of    its
    shareholders. From that point on, Rosaura pleaded, argued, opposed
    the motion for summary judgment, and appealed framing its case
    exclusively as a political retaliation case that depended squarely
    on Umbehr.    Rosaura thereby abandoned the possibility of bringing
    this as a discrimination claim, while instead expressly advancing
    -18-
    a retaliation cause of action.        "[T]he settled appellate rule [is]
    that issues adverted to in a perfunctory manner, unaccompanied by
    some effort at developed argumentation, are deemed waived."                In re
    Plaza   Resort     at   Palmas,   Inc.,   
    741 F.3d 269
    ,   277   (1st     Cir.
    2014)(alteration in original)(citing United States v. Zannino, 
    895 F.2d 1
    , 17 (1st Cir.1990)).         In its brief, Rosaura does not even
    mention    those   conclusory     allegations    it    had   included   in   its
    complaint.
    Rosaura's allegations pertaining to the Mayor's conduct
    are also limited to him not signing the lease in retaliation for
    his prior dispute with the brother and niece of one of Rosaura's
    shareholder. Accordingly, we examine the instant appeal as a First
    Amendment retaliation case based on that non-political association
    on which Rosaura premised its case.
    Although political discrimination and retaliation cases
    are intrinsically similar, and, in certain circumstances, courts
    evaluate the evidence in the same manner, the two causes of action
    are quite distinct.        Mercado-Berríos v. Cancel-Alegría, 
    611 F.3d 18
    , 22 (1st Cir. 2010).           Under political discrimination cases,
    "government officials are forbidden from taking adverse action
    against public employees on the basis of political affiliation or
    belief."    Mercado-Berríos, 
    611 F.3d at
    22 (citing Welch, 
    542 F.3d at 938
    ); Rutan, 
    497 U.S. at 64
     (1990).
    -19-
    Retaliation cases, on the other hand, "'call[] for a
    different,    though   related,   inquiry'   when   a   public   employee's
    speech, rather than her political affiliation or belief, is at
    issue." Mercado-Berríos, 
    611 F.3d at 22
     (quoting O'Hare Truck, 
    518 U.S. at 719
    ).     Thus, in analyzing this as a retaliation case, we
    apply the balancing test established in Pickering.               See O'Hare
    Truck, 
    518 U.S. at 719
    .
    The First Amendment guarantees the "public interest in
    having free and unhindered debate on matters of public importance."
    Pickering, 
    391 U.S. at 573
    .         The government is forbidden from
    imposing burdens on persons that discourage or punish them from
    exercising    protected   constitutional     rights.      See    Ramírez   v.
    Arlequín, 
    477 F.3d 19
    , 22 (1st Cir. 2006).          A government employee
    should not suffer reprisal from a government official for engaging
    in protected speech because of the possible chilling effect against
    the free exercise of constitutional rights.         Mercado-Berríos, 
    611 F.3d at 25
    ; see also Hartman v. Moore, 
    547 U.S. 250
    , 256 (2006).
    We have also held that, as a general matter, "claims of retaliation
    for the exercise of First Amendment rights are cognizable under
    § 1983."   Centro Médico del Turabo, 406 F.3d at 9 (citing Powell v.
    Alexander, 
    391 F.3d 1
    , 16 (1st Cir. 2004)).          As explained, Umbehr
    extended the First Amendment protections of public employee rights
    to private contractors.     518 U.S. at 673.
    -20-
    In these circumstances, to prevail on a § 1983 claim of
    retaliation for First Amendment activity, a plaintiff must show:
    (1) that his conduct was constitutionally protected, and (2) that
    this conduct was a substantial factor or a motivating factor for
    the defendant's retaliatory decision.      Pierce, 741 F.3d at 302-03;
    Centro Médico del Turabo, 406 F.3d at 10; Powell, 
    391 F.3d at 17
    (quoting Mt. Healthy City Sch. Dist. Bd. Of Educ. v. Doyle, 
    429 U.S. 274
    , 287 (1977)).   The Supreme Court has also outlined what a
    plaintiff must show in order to establish that its specific conduct
    was constitutionally protected under the first prong.          There are
    two particular requirements that must be met.            First, a public
    employee must establish that she was speaking "as a citizen on a
    matter of public concern."    Díaz-Bigio v. Santini, 
    652 F.3d 45
    , 51
    (1st Cir. 2011) (citing Garcetti v. Ceballos, 
    547 U.S. 410
    , 418
    (2006)).    If plaintiff's speech is not on a matter of public
    concern, there is no First Amendment cause of action. 
    Id.
     Second,
    the First Amendment protection of the speech must outweigh the
    government's interest as an employer.      
    Id.
     (citing Rivera-Jiménez
    v. Pierluisi, 
    362 F.3d 87
    , 94 (1st Cir. 2004)).
    Additionally, in order to meet the motivation prong, a
    plaintiff   must   produce   "sufficient   direct   or    circumstantial
    evidence" that his constitutionally protected conduct was the
    driving factor that caused the retaliation.      
    Id.
         The plaintiff's
    burden in establishing motivation "is more substantial than the
    -21-
    burden of producing prima facie evidence in, for example, the first
    stage of a Title VII discrimination case."            
    Id.
     at n.3 (citing
    Guilloty Pérez v. Pierluisi, 
    339 F.3d 43
    , 56 n.11 (1st Cir. 2003)).
    The pleading standard for these elements of the cause of
    action are also well-defined in our case law.         The First Amendment
    does   not   create   a   constitutional   revision   process   for   every
    government employment decision.      See Rojas-Velázquez v. Figueroa-
    Sancha, 
    676 F.3d 206
    , 210 (1st Cir. 2012).       Therefore, it is vital
    for any claim to clearly present the protected activity on which it
    is premised. 
    Id. at 211
     ("[T]he appellant has not averred that the
    defendants' misperception regarding his political loyalty (or lack
    thereof) was based on his membership in the PDP, his support for
    PDP candidates, his advocacy of pro-PDP policies, or any other
    protected activity.").       More importantly for the instant appeal,
    retaliation for relationships other than those which are political
    in nature may be "undeserved" punishment, but are nonetheless not
    protected by the First Amendment.      
    Id.
     ("This may be an undeserved
    penalty, but discrimination based on non-political association does
    not implicate the First Amendment.").
    In Correa-Martínez v. Arrillaga-Beléndez, we affirmed the
    dismissal of a First Amendment claim brought by a government
    employee alleging that his forced resignation was the result of his
    close relationship with another employee with whom the defendants
    had personal and political differences.        
    903 F.2d 49
    , 57-59 (1st
    -22-
    Cir.   1990)       (overruled     on     other    grounds       by     Educadores
    Puertorriqueños en Acción v. Hernández, 
    367 F.3d 61
    , 68 (1st Cir.
    2004)).     There, we reasoned that the plaintiff's allegations in
    that case did not explain how the defendants discriminated against
    him based on his political beliefs or advocacy of ideas regarding
    matters of public interest.         Id. at 57.     We further reasoned, "he
    asserts     only   that    defendants      had    'personal     and    political
    differences' with an unrelated individual [. . .] and discriminated
    against him (plaintiff) because of his 'close association' with
    [said individual]."       Id.   Such personal relationships with someone
    with whom defendants have political differences do not rise to the
    level of protected activity guaranteed by the Constitution.                     See
    id. ("[I]n constitutional terms, freedom of association is not to
    be defined unreservedly.           Entry into the constitutional orbit
    requires more than a mere relationship.").               That is, "the First
    Amendment does not protect against all deprivations arising out of
    an act of association unless the act itself –- say, joining a
    church or political party, speaking out on matters of public
    interest,    advocacy     of    reform    –-   falls   within    the    scope    of
    [protected] activities."          Id.    Therefore, when a constitutional
    claim rests upon the political beliefs of third parties being the
    cause of the adverse action without more, a plaintiff fails to
    establish that its protected activity is the motivating factor
    behind defendant's actions.
    -23-
    Here, Rosaura acknowledged that there would be material
    facts in controversy requiring reversing the dismissal granted by
    the district court, only if we decide that it had a valid cause of
    action for retaliation under Umbehr.         Yet, Rosaura failed to argue
    what protected conduct, if any, it engaged in that was a motivating
    factor in the Mayor's retaliation.          Rosaura also failed to allege
    that its association to the relatives of one of its shareholders
    was political in nature, or related to other matters of public
    concern.
    We note that here there is a particularly attenuated
    relationship between Rosaura and the parties exercising First
    Amendment rights (Rosaura alleged that it was denied a contract
    because its shareholders are related to parties exercising First
    Amendment rights), and there is no allegation that the denial of
    the contract to Rosaura was designed to or would have any material
    effect on the exercise of First Amendment rights by the relatives
    of shareholders.     For those reasons, Rosaura failed to establish a
    colorable claim for First Amendment retaliation.
    C. The Equal Protection Claim
    Rosaura    claims,   in   the    alternative,   that   the   lease
    contract was ultimately granted to a political supporter of the
    Mayor, without submission for his written approval, as the Mayor
    required of Rosaura's contract at the eleventh hour.               Thus, it
    claims that this action violated its equal protection rights.             In
    -24-
    support    of    the     purported    unequal          treatment,    Rosaura     simply
    contends, without details, that the favored contractor's property
    was sub-standard and did not meet Head Start requirements. Rosaura
    points us without much guidance to Clark v. Boscher, which held
    that "[a] plausible equal protection violation is established when
    a plaintiff shows by his or her well-pleaded facts that she was
    treated differently from 'others similarly situated . . . based on
    impermissible considerations such as race, religion, intent to
    inhibit   or     punish    the    exercise        of   constitutional        rights,   or
    malicious or bad faith intent to injure a person.'"                     
    514 F.3d 107
    ,
    114 (1st Cir. 2008).             Even assuming that these allegations are
    sufficient, which we do not since we have held that Rosaura failed
    to establish that it exercised constitutional rights, this also is
    wrong on the merits.
    As stated before, an equal protection claim requires
    "proof    that    (1)     the    person,    compared       with     others    similarly
    situated, was selectively treated; and (2) that such selective
    treatment was based on impermissible considerations such as race,
    religion,       intent     to     inhibit     or       punish     the   exercise       of
    constitutional rights, or malicious or bad faith intent to injure
    a person."       Freeman v. Town of Hudson, 
    714 F.3d 29
    , 38 (1st Cir.
    2013).    Rosaura has failed to show any of these impermissible
    considerations.
    -25-
    Defendants       correctly   reply      that   Rosaura's      equal
    protection claim fails because it is a mere restatement of its
    First Amendment claim and based on the same facts.                See Uphoff
    Figueroa   v.    Alejandro,    
    597 F.3d 423
    ,    426   (1st    Cir.   2010)
    ("Political discrimination and retaliation claims under the First
    Amendment cannot be restated as claims under the Equal Protection
    Clause"); Prisma Zona Exploratoria, 310 F.3d at 8 ("To the extent
    that this claim pretends to be anything more than a restatement of
    the failed First Amendment claim, it too is undeveloped and
    abandoned.").
    Rosaura has also failed to make an argument as to how it
    was similarly situated to the favored contractor. It simply states
    without explanation that this competitor was awarded the contract
    based on political favoritism, even though its facilities were
    allegedly not as suitable for the municipal government's use.
    Rosaura points to nothing in the summary-judgment record that might
    shed   light    on   the   "similarly   situated"    prong   of    the   equal
    protection analysis, or that it belongs to a protected category.
    Accordingly, Rosaura's equal protection claim also fails.
    III. Conclusion
    For the reasons foregoing we hold that Rosaura failed to
    state a First Amendment retaliation cause of action, and failed to
    state an equal protection claim. Therefore, we need not address at
    -26-
    this   time    whether    Umbehr   protections   extend   to   first   time
    government contractors. The district court's judgment is affirmed.
    AFFIRMED.
    -27-