NCTA - The Internet & TV Ass'n v. Frey ( 2021 )


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  •             United States Court of Appeals
    For the First Circuit
    No. 20-1431
    NCTA -- THE INTERNET & TELEVISION ASSOCIATION,
    Plaintiff, Appellant,
    v.
    AARON M. FREY, in his official capacity as
    Attorney General of the State of Maine,
    Defendant, Appellee,
    TOWN OF FREEPORT, MAINE; TOWN OF NORTH YARMOUTH, MAINE,
    Defendants.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF MAINE
    [Hon. Nancy Torresen, U.S. District Judge]
    Before
    Lynch and Barron, Circuit Judges,
    and Burroughs, District Judge.*
    Jessica Ring Amunson, with whom Howard J. Symons, Elizabeth
    B. Deutsch, Joshua D. Dunlap, Jenner & Block LLP, and Pierce Atwood
    LLP were on brief, for appellant.
    Christopher C. Taub, Deputy Attorney General, with whom Aaron
    M. Frey, Attorney General, was on brief, for appellee.
    John Bergmayer and Sara Nolan Collins on brief for Public
    *   Of the District of Massachusetts, sitting by designation.
    Knowledge, amicus curiae.
    James N. Horwood, Tillman L. Lay, Jeffrey M. Bayne, and
    Spiegel & McDiarmid LLP on brief for the Community Television
    Association of Maine, Alliance for Community Media, and Alliance
    for Communications Democracy, amici curiae.
    August 3, 2021
    BARRON,     Circuit    Judge.       NCTA    --    The    Internet      and
    Television Association ("NCTA") appeals from the denial of its
    request   for   declaratory      and   permanent      injunctive     relief      from
    certain   provisions    of   a   Maine    state    law,     "An    Act    to   Ensure
    Nondiscriminatory       Treatment        of    Public,       Educational         and
    Governmental Access Channels by Cable System Operators" ("the
    Maine Act").    The provisions in question concern both the way that
    cable system operators must treat channels that qualify as local
    public, educational, and governmental access channels, or, as they
    are better known in the world of cable regulation, "PEG" channels,
    and the obligations of such operators to make cable service
    available in rural parts of the state.            Before the District Court,
    NCTA argued, among other things, that federal law facially preempts
    the provisions of the Maine Act at issue.                   The District Court
    rejected that contention and denied any relief on that basis.                      We
    affirm.
    I.
    A.
    NCTA is a trade association for the cable television
    industry in the United States.           NCTA -- The Internet & Television
    Ass'n v. Frey, 
    451 F. Supp. 3d 123
    , 129 (D. Me. 2020).                   Its members
    include   operators     of   cable     systems     throughout       the    country,
    including in Maine.      
    Id. at 129 & n.1
    .
    - 3 -
    In   general,   cable    system   operators    must    obtain
    "permission" from local governments "to install cables under city
    streets and to use public rights-of-way."          Denver Area Educ.
    Telecomms. Consortium v. FCC, 
    518 U.S. 727
    , 734 (1996) (plurality
    opinion).    To do so, a cable system operator usually must first
    obtain a "franchise" from a "franchising authority" -- the state
    or local governmental entity that authorizes the construction of
    a new cable system or the operation of an existing one through a
    franchise agreement.    47 U.S.C. §§ 541(b)(1), 522(9)-(10).
    Under Maine law, municipalities in the state serve as
    franchising authorities.      See Me. Rev. Stat. Ann. tit. 30-A,
    § 3008.   Accordingly, an individual municipality in the state may
    enter into a franchise agreement with a cable system operator that
    authorizes the franchisee to        operate a cable system        in that
    locality.    See id.
    NCTA's members have 307 franchises in Maine, each with
    its own franchise agreement.        The terms of a franchise in Maine
    are generally in place for between ten and fifteen years, at which
    point the franchising authority and the franchisee may negotiate
    a renewal of the franchise.
    NCTA member Charter has negotiated more than eighty
    franchise renewals in Maine in the past two years.        At the time of
    the filing of this suit, it was involved in renewal negotiations
    with over fifty franchising authorities throughout the state.
    - 4 -
    In addition to the terms of the franchise agreement, a
    cable system operator in Maine may be subject to requirements that
    the State has imposed by statute.         See, e.g., Me. Rev. Stat. Ann.
    tit. 30-A, § 3008(3), (5).         For example, a Maine statute provides
    that "a cable system operator may not abandon service or a portion
    of that service without having given 6 months' prior written notice
    to the franchising municipality."           Id. § 3008(3)(B).     The state
    statutes may themselves establish the terms of the franchise
    agreements, as a separate Maine statute does in requiring that all
    franchise agreements in Maine must include "provision for access
    to, and facilities to make use of, one or more" channels that
    qualify as PEG channels.      Id. § 3010(5).
    There is a long history of states and local governments
    protecting PEG channels.      The first cable systems were established
    in the United States in the 1940s and 1950s, see Turner Broad.
    Sys., Inc. v. FCC, 
    512 U.S. 622
    , 627 (1994); United States v. Sw.
    Cable Co., 
    392 U.S. 157
    , 162 & n.12 (1968), and by the 1970s, it
    was common for local governments to require an operator to set
    aside capacity for PEG channel use as one of the terms of a
    franchise, Denver Area, 
    518 U.S. at 734
     (plurality opinion);
    Manhattan Cmty. Access Corp. v. Halleck, 
    139 S. Ct. 1921
    , 1926
    (2019).
    In 1984, when Congress amended the Communications Act of
    1934   in   order   to   account   for   the   development   of   the   cable
    - 5 -
    television    industry,   it   codified    local    entities'    ability   to
    require operators to provide PEG channel capacity in exchange for
    granting a franchise.      See 47 U.S.C. § 531(b); H.R. Rep. No. 98-
    934, at 19, 30 (1984), as reprinted in 1984 U.S.C.C.A.N. 4655,
    4656, 4667.    The House Report that accompanied the bill described
    these PEG channels as "the video equivalent of the speaker's soap
    box or the electronic parallel to the printed leaflet" because
    "they provide groups and individuals who generally have not had
    access to the electronic media with the opportunity to become
    sources of information."       H.R. Rep. No. 98-934, at 30.       The grant
    of authority to localities to require PEG channels was a key part
    of Congress's broader effort in the 1984 Act "to assure that cable
    systems   provide   the   widest   possible   diversity   of    information
    services and sources to the public, consistent with the First
    Amendment's goal of a robust marketplace of ideas."             Id. at 19.
    In 2019, the Maine Legislature enacted the Maine Act,
    which amended the state statutes that regulate the provision of
    cable service in the state. See An Act to Ensure Nondiscriminatory
    Treatment of Public, Educational and Governmental Access Channels
    by Cable System Operators, 2019 Me. Laws 469 (codified at Me. Rev.
    Stat. Ann. tit. 30-A, §§ 3008(5), (7), 3010(5A), (5B), (5C)); see
    also NCTA, 451 F. Supp. 3d at 129.                 A major focus of that
    legislation -- as its name suggests -- was the treatment by cable
    system operators of PEG channels in Maine, given concerns about
    - 6 -
    certain   practices       by   cable    system   operators   regarding   those
    channels.    NCTA, 451 F. Supp. 3d at 131.
    Specifically, cable system operators had begun moving
    PEG channels from low-numbered stations, where they had long been
    located, to the 1300 channel block.                Id.   The operators also
    transmitted       PEG   content    in   standard   definition   ("SD")   only,
    notwithstanding the fact that PEG stations produced content in
    high definition ("HD").           Id.   In addition, cable system operators
    listed PEG channels only as "LOCAL" on their electronic program
    guides.     Id.
    Four of the provisions of the Maine Act that took aim at
    these practices are at issue in this appeal.             These four measures
    are:
    "The Basic Tier Provision," which provides that:
    A cable system operator shall carry public,
    educational and governmental access channels
    on the cable system operator's basic cable or
    video service offerings or tiers.
    Me. Rev. Stat. Ann. tit. 30-A, § 3010(5-A); "The Channel Placement
    Provision," which provides that:
    A cable system operator may not separate
    public, educational and governmental access
    channels   numerically   from    other   local
    broadcast channels carried on the cable system
    operator's basic cable or video service
    offerings or tiers . . . .     A cable system
    operator shall restore a public, educational
    or governmental access channel that has been
    moved without the consent of the originator
    within the 24 months preceding the effective
    - 7 -
    date of this subsection to its original
    location and channel number within 60 days
    after the effective date of this subsection.
    Id.; "The HD Provision," which provides that:
    A cable system operator shall retransmit
    public, educational and governmental access
    channel signals in the format in which they
    are received from the originator and at the
    same signal quality as that provided to all
    subscribers of the cable television service
    for local broadcast channels. A cable system
    operator may not diminish, down convert or
    otherwise tamper with the signal quality or
    format provided by the originator.     A cable
    system operator shall deliver a public,
    educational or governmental access channel
    signal to the subscriber in a quality and
    format equivalent to the quality and format of
    local broadcast channel signals carried on the
    cable television service if provided as such
    by the originator.    A cable system operator
    shall carry each public, educational or
    governmental access channel in both a high
    definition format and a standard digital
    format in the same manner as that in which
    local broadcast channels are provided, unless
    prohibited by federal law.
    Id. § 3010(5-B); and "The Electronic Program Guide Provision,"
    which provides that:
    A cable system operator, when requested, shall
    assist in providing the originator with access
    to the entity that controls the cable
    television service's electronic program guide
    so that subscribers may view, select and
    record public, educational and governmental
    access channels in the same manner as that in
    which they view, select and record local
    broadcast channels.     In addition, a cable
    system   operator   shall   identify   public,
    educational and governmental access channels
    on the electronic program guide in the same
    manner as that in which local broadcast
    - 8 -
    channels are identified. This subsection does
    not obligate a cable system operator to list
    public, educational and governmental access
    channel content on channel cards and channel
    listings.    If channels are selected by a
    viewer through a menu system, the cable system
    operator shall display the public, educational
    and     governmental      access     channels'
    designations in a similar manner as that in
    which local broadcast channel designations are
    displayed.
    Id.
    A fifth provision of the Maine Act is also at issue in
    this appeal, although it does not concern PEG channels. It instead
    addresses the provision of cable services in rural areas in the
    state.    We will refer to it as "The Line Extension Provision."   It
    requires each franchising authority in Maine to include in any
    franchise agreement "[a] line extension policy, which must specify
    a minimum density requirement of no more than 15 residences per
    linear strand mile of aerial cable for areas in which the cable
    system operator will make cable television service available to
    every residence."    Id. § 3008(5)(B).
    B.
    On September 12, 2019, NCTA filed a complaint in the
    U.S. District Court for the District of Maine against         Maine
    Attorney General Aaron Frey.1   The complaint alleges that the five
    1The towns of Freeport, Maine, and North Yarmouth, Maine,
    were also named as defendants below, but NCTA voluntarily dismissed
    those claims and the towns are not parties to this appeal.
    - 9 -
    provisions of the Maine Act just described violate federal law.
    As relevant here,2 NCTA contends in the complaint that those five
    provisions   are   facially      unconstitutional      under   the   Supremacy
    Clause of the U.S. Constitution because they are facially preempted
    by provisions of federal law that govern cable communications, 47
    U.S.C. §§ 521-573 ("the Cable Act").3             See NCTA, 451 F. Supp. 3d
    at 129.
    NCTA     moved   for    a    preliminary    injunction,     but   the
    District Court consolidated the motion with the trial on the
    merits.   See id. at 129 n.3.          The District Court then concluded
    that NCTA had failed to show that any of the five challenged
    provisions was facially preempted.             Id. at 129.
    The District Court began by upholding the Line Extension
    Provision against NCTA's contention that it was facially preempted
    by the interaction of two provisions of the Cable Act.                 Id. at
    134-37.   The first concerns the Cable Act's preemptive effect and
    2 NCTA has not appealed the District Court's denial of its
    claim that the PEG provisions violate the First Amendment rights
    of its member cable operators. See NCTA, 451 F. Supp. 3d at 146-
    50.
    3 The provisions codified at 47 U.S.C. §§ 521-573 were first
    enacted in the Cable Communications Policy Act of 1984, Pub. L.
    No. 98-549, 98 Stat. 2779. They have since undergone significant
    amendment in 1992, see Cable Television Consumer Protection and
    Competition Act of 1992, Pub. L. No. 102-385, 106 Stat. 1460, and
    in 1996, see Telecommunications Act of 1996, Pub. L. No. 104-104,
    110 Stat. 56. Throughout this opinion, we refer to the provisions
    of federal cable law by referencing their section numbers in the
    U.S. Code.
    - 10 -
    is set forth in 47 U.S.C. § 556(c).        It states that "any provision
    of law of any State . . . which is inconsistent with this chapter
    shall be deemed to be preempted and superseded."                   47 U.S.C.
    § 556(c).    The second concerns the franchise renewal process and
    is set forth in § 546 of the Cable Act.         It permits a franchising
    authority   to   reject   a   cable    system   operator's    proposal   for
    franchise renewal based only on one or more of four expressly
    enumerated considerations, which include whether "the operator's
    proposal is reasonable to meet the future cable-related community
    needs and interests, taking into account the cost of meeting such
    needs and interests."     Id. § 546(c)(1)(D).
    NCTA argued before the District Court that the Line
    Extension Provision is "inconsistent with," id. § 556(c), the
    portion of § 546 that directs a franchising authority to "tak[e]
    into   account . . .   cost[s]"   in    connection    with   the   franchise
    renewal process.   In rejecting that contention, the District Court
    explained that "[t]he problem with [NCTA's] argument is that it
    assumes that the State is making the final line extension decision
    for franchising authorities."         NCTA, 451 F. Supp. 3d at 136.      The
    District Court further explained that "the Maine Legislature" in
    passing the Maine Act was "not renewing franchise agreements" and
    "not acting as the franchising authority."           Id.   Accordingly, the
    District Court reasoned, the Maine Legislature was not required to
    comply with the "factfinding" requirements of § 546, which the
    - 11 -
    District Court concluded apply only to franchising authorities in
    administrative renewal proceedings.           Id.
    The District Court separately explained that a plaintiff
    bringing a facial challenge based on preemption to a provision
    must show that "no set of circumstances exists under which" the
    challenged provision would be constitutionally valid.           Id. at 134
    (quoting United States v. Salerno, 
    481 U.S. 739
    , 745 (1987)).           The
    District Court then concluded that "[i]t makes more sense to allow
    cable operators to challenge the [Line Extension Provision] on a
    case by case basis, where a factual record can be developed to
    show whether a line extension term required                by a particular
    franchising authority is reasonable to meet the community's needs
    in   light    of   the   costs."   
    Id. at 137
    .   The    District   Court
    acknowledged that NCTA had submitted some evidence that the costs
    of complying with the Line Extension Provision would be significant
    for individual franchisees operating in some municipalities.             
    Id. at 136
    .      But, it noted, other evidence in the record suggested
    that franchisees in other municipalities "might not be affected at
    all."   
    Id.
        The District Court explained, for example, that Maine
    had "proffered at oral argument that there are already communities
    that use the 15 homes per linear mile standard" that the Line
    Extension Provision imposes.       
    Id. at 136 n.7
    .
    Having rejected NCTA's preemption claim as to the Line
    Extension Provision on the grounds just described, see 
    id. at 137,
    - 12 -
    the       District   Court   then   addressed     NCTA's    preemption     claims
    regarding the four challenged provisions in the Maine Act that
    concern PEG channels, see 
    id. at 137-46
    .            The District Court began
    its assessment of each of the four PEG provisions by addressing
    whether it is a "consumer protection law" within the meaning of
    § 552(d)(1) of the Cable Act.            See id. at 140, 142, 145.
    That   determination       is   potentially    important    to    the
    preemption analysis.         Section 552(d)(1) states that "[n]othing in
    this subchapter shall be construed to prohibit any State . . .
    from enacting or enforcing any consumer protection law, to the
    extent not specifically preempted by this subchapter."                  47 U.S.C.
    § 552(d)(1).         Thus, if any of the four PEG             provisions is a
    "consumer protection law" under § 552(d)(1), it is preempted only
    if    a    provision   of    the    "subchapter"    at     issue    "specifically
    preempt[s]" it, id., and not merely if it is "inconsistent with"
    a provision in the larger chapter, id. § 556(c).
    The District     Court held that each of the four PEG
    provisions at issue is a "consumer protection law" within the
    meaning of § 552(d)(1) of the Cable Act.            NCTA, 451 F. Supp. 3d at
    140, 142, 145.         It then held that none of the provisions is
    "specifically        preempted"     by    the    subchapter        referenced   in
    § 552(d)(1), which consists of the provisions that we refer to as
    the Cable Act, for reasons that we will address in the course of
    the analysis that follows.          See id. at 142, 145-46.
    - 13 -
    The District Court accordingly denied NCTA's claims for
    declaratory and permanent injunctive relief for the four PEG
    provisions too.   Id. at 146.    The District Court's order entered
    on March 11, 2020.     Id. at 123.     NCTA filed a timely notice of
    appeal on April 10, 2020.     See Fed. R. App. P. 4(a)(1)(A).     We
    have jurisdiction under 28 U.S.C. § 1291.
    II.
    We begin with NCTA's challenge to the District Court's
    rejection of its claim of facial preemption against the Line
    Extension Provision.    NCTA bases this claim, as it did below, on
    the contention that, under § 556(c) of the Cable Act, this state-
    law measure is "inconsistent with" § 546 of that same federal
    statute.   See 47 U.S.C. § 556(c).       Our review is de novo.   See
    Bower v. Egyptair Airlines Co., 
    731 F.3d 85
    , 92 (1st Cir. 2013).
    Section 546 of the Cable Act provides that where a
    franchising authority determines preliminarily that a cable system
    operator's franchise should not be renewed, it "shall . . . , at
    the request of the operator or on its own initiative, commence an
    administrative proceeding" to consider whether:
    (A) the cable operator has substantially
    complied with the material terms of the
    existing franchise and with applicable law;
    (B) the quality of the operator's service,
    including signal quality, response to consumer
    complaints, and billing practices, but without
    regard to the mix or quality of cable services
    or other services provided over the system,
    - 14 -
    has been reasonable in light of community
    needs;
    (C) the operator has the financial, legal, and
    technical ability to provide the services,
    facilities, and equipment as set forth in the
    operator's proposal; and
    (D) the operator's proposal is reasonable to
    meet the future cable-related community needs
    and interests, taking into account the cost of
    meeting such needs and interests.
    47 U.S.C. § 546(c)(1).
    Section 546 further states that a franchising authority
    may deny a cable system operator's proposal for renewal of the
    franchise only "based on one or more adverse findings made with
    respect to the factors" just described.         Id. § 546(d).       It also
    permits a cable system operator to obtain judicial review of the
    denial of a proposal for renewal by the franchising authority or
    of a failure by the franchising authority to comply with the
    procedural requirements set forth in that section by filing an
    action in "the district court of the United States for any judicial
    district in which the cable system is located."           Id. § 555(a)(1);
    see also id. § 546(e)(1).
    NCTA contends that § 546 facially preempts the Line
    Extension Provision because the latter measure imposes a "one-
    size-fits-all" requirement to build out cable systems and thus
    fails to account for whether the costs of compliance with that
    requirement for any cable system operator would be reasonable
    within   the   meaning   of   § 546(c)(1)(D)   of   the   Cable   Act.   In
    - 15 -
    consequence,       NCTA    argues,       the     Line     Extension    Provision    is
    "inconsistent with," id. § 556(c), at least that portion of § 546
    of the Cable Act.
    We are not persuaded.                Section 546 does not purport,
    either in whole or in part, to limit the types of requirements
    (insofar as they do not concern the franchise renewal process
    itself) that may be demanded of cable system operators in the first
    instance, whether by franchising authorities setting the terms of
    franchise agreements or by states acting legislatively.                         Section
    546 governs only the process by which a cable system operator's
    proposal for the renewal of its franchise may be denied.
    Indeed, § 546 explicitly contemplates that denials of
    proposals for franchise renewals are distinct from efforts to
    impose    and   enforce        substantive       requirements     on    cable    system
    operators.      It provides that a franchising authority may deny a
    renewal     proposal      if     it     finds     that    the    operator    has   not
    "substantially complied with the material terms of the existing
    franchise    and    with    applicable          law."     See   id.    § 546(c)(1)(A)
    (emphases added); see also id. § 546(d).
    We recognize that a franchising authority's decision to
    deny a cable system operator's proposal for renewal based on the
    operator's      failure         to     comply     with     a    specific     state-law
    requirement,       such    as    the    one     imposed   by    the   Line   Extension
    Provision, could run afoul of § 546(d) in a particular case.                        For
    - 16 -
    example, the franchising authority in deciding to deny the renewal
    proposal might not properly account for the costs of compliance
    with a state statutory requirement like the one imposed by the
    Line Extension Provision.
    But, in imposing that state-law requirement, the state
    would have merely established the "law" that would be "applicable"
    in     the       renewal   process   that    § 546   sets   forth.     See   id.
    § 546(c)(1)(A).            It would not have altered or even attempted to
    alter the process set forth in § 546 for evaluating franchise
    renewal proposals in light of "applicable law."               In that respect,
    the state in imposing the state-law requirement would no more be
    acting "inconsistent with" § 546 than the franchising authority
    itself would be in imposing a term of that agreement in the first
    instance.
    We thus agree with the District Court that § 546 governs
    only       the    "negotiati[on]     [of]   the   renewal   of . . .   franchise
    agreements" and that Maine by enacting the Line Extension Provision
    is "not denying the renewal of a franchise."                NCTA, 451 F. Supp.
    3d at 136.          And, because we do, we also agree with the District
    Court that NCTA's claim that the Line Extension Provision is
    facially preempted by § 546 of the Cable Act is without merit.4
    We note that NCTA's challenge to the Line Extension
    4
    Provision is ripe, even though the parties agree that it applies
    only to future franchises or upon franchise renewal.    At least
    - 17 -
    III.
    We   now   turn   to   NCTA's    claims   of   facial    preemption
    regarding the four PEG provisions mentioned above.                 We start by
    focusing on the subset of those claims of preemption in which NCTA
    contends that a particular one of the four PEG provisions at issue
    here -- and only that PEG provision -- is preempted by a certain
    provision of the Cable Act, or by certain discrete provisions of
    the Cable Act operating together.          Our review in each instance is
    de novo.   See Bower, 731 F.3d at 92.5
    some of NCTA's members' franchises are up for renewal now, which
    means that, under the terms of the Maine Act, the franchising
    authorities at the other side of the bargaining table from those
    members are required to demand that any renewed franchise include
    a compliant line-extension policy.     Thus, even though the Line
    Extension Provision does not by its own force require the denial
    of any renewal proposal, that newly introduced background
    requirement does influence the balance of power between the parties
    in that respect. Cf. Clinton v. City of New York, 
    524 U.S. 417
    ,
    432-33 (1998) ("By depriving them of their statutory bargaining
    chip, the cancellation inflicted a sufficient likelihood of
    economic injury to establish standing under our precedents. . . .
    'The Court routinely recognizes probable economic injury resulting
    from [governmental actions] that alter competitive conditions as
    sufficient   to   satisfy   the   [Article   III   "injury-in-fact"
    requirement] . . . .      It follows logically that any . . .
    petitioner who is likely to suffer economic injury as a result of
    [governmental action] that changes market conditions satisfies
    this part of the standing test.'" (second, third, fourth, fifth,
    and sixth alterations in original) (quoting 3 K. Davis & R. Pierce,
    Administrative Law Treatise 13-14 (3d ed. 1994))).
    5 NCTA's challenge to the PEG provisions is likewise ripe.
    Unlike the Line Extension Provision, which applies to future
    franchises and franchise renewals only, the PEG provisions apply
    even to operators that have agreements in place.      See Me. Rev.
    Stat. Ann. tit. 30-A, § 3010(5-A), (5-B).        And, the existing
    franchise agreements between NCTA members and franchising
    - 18 -
    A.
    First up is NCTA's claim of preemption concerning the
    Basic Tier Provision.   NCTA contends that the two provisions of
    the Cable Act that facially preempt this PEG provision in the Maine
    Act are § 543(a)(2) and § 543(b)(7).    We do not agree.
    NCTA's argument is somewhat involved.       It depends in
    part on § 543(a)(2) of the Cable Act, which provides that, as to
    cable systems that are "subject to effective competition," the
    "rates for the provision of cable service by such system shall not
    be subject to regulation" by the Federal Communications Commission
    ("FCC") or a state or franchising authority, save for an exception
    that is set forth in § 532.   See 47 U.S.C. §§ 543(a)(1)-(2), 532.
    It depends as well on the portion of that subsection of § 543 that
    further provides that, as to cable systems that are "not subject
    to effective competition," the "regulation" of "the rates for the
    provision of cable service" is permitted only as provided for
    elsewhere in § 543 itself.    Id. § 543(a)(2).   In addition, NCTA's
    authorities do not currently impose the PEG provisions that NCTA
    challenges on operators. As a result, operators today are at risk
    of civil enforcement actions for failure to comply with the PEG
    provisions, see id. § 3010(7); Me. Rev. Stat. Ann. tit. 5, § 209,
    and the record "ma[kes] clear that [the Attorney General] would
    seek to enforce the challenged portions of the" Maine Act,
    Morales v. Trans World Airlines, Inc., 
    504 U.S. 375
    , 381 (1992);
    see also Roman Cath. Bishop of Springfield v. City of Springfield,
    
    724 F.3d 78
    , 90 (1st Cir. 2013) ("There is no doubt that the
    [defendant] intends to enforce the Ordinance against [the
    plaintiff] . . . ."). We thus conclude these portions of NCTA's
    challenge, too, are ripe.
    - 19 -
    argument depends on both § 543(b)(1), which provides that the FCC
    "shall, by regulation, ensure that the rates for the basic service
    tier are reasonable" in such cable systems; and § 543(b)(7), which
    states in part that the "basic service tier shall, at a minimum,
    consist of the following" and lists as one of the components of
    that tier "[a]ny [PEG] access programming required by the franchise
    of   the    cable    system   to   be   provided    to   subscribers,"   id.
    § 543(b)(7)(A)(ii).
    According to NCTA, when these provisions are considered
    in combination, it is clear that they together provide that "where
    a cable system is subject to effective competition, neither the
    FCC, nor a state, nor a franchising authority may demand basic-
    tier PEG carriage because such mandated carriage is part of rate
    regulation."        The assertion appears to depend on the following
    chain of logic:        (1) § 543(a)(2) prohibits the "regulation" of
    "the rates for the provision of cable service" in systems that,
    like those in Maine, are subject to effective competition (subject
    to exceptions not relevant here); (2) Congress plainly considers,
    given § 543(b)(1) and § 543's general structure, the mandate to
    carry      PEG   channels     on    the     basic    tier    described   in
    § 543(b)(7)(A)(ii) to be a "regulation" of "the rate[] for the
    provision of cable service" within the meaning of § 543(a)(2);
    (3) the mandate to carry PEG channels on the basic tier described
    in § 543(b)(7)(A)(ii) is essentially identical to the mandate to
    - 20 -
    carry   such    channels      that   the     Basic   Tier    Provision     imposes;
    (4) hence, the application of the Basic Tier Provision's mandate
    to cable systems in Maine is barred by § 543(a)(2), because such
    cable systems are subject to effective competition and so, per
    that provision of § 543, are not subject to rate regulation.
    In rejecting this argument, the District Court held that
    the Basic Tier Provision is a "consumer protection law" and so
    could   be     preempted      only   under    the    heightened      "specifically
    preempted" standard.           NCTA, 451 F. Supp. 3d at 140-41.                 The
    District     Court    then    held   that    § 543    does   not   "'specifically
    preempt[]' the State from requiring PEG channels to be carried on
    the basic tier," id. at 141 (alteration in original) (quoting 47
    U.S.C. § 552(d)(1)), because, although § 543 "require[s] that
    cable systems not subject to effective competition must include
    PEG channels on the basic tier," the existence of that requirement
    "says nothing about whether states may require cable operators
    subject to effective competition [like those in Maine] to carry
    PEG channels on the basic tier," id.
    NCTA contends that the District Court was wrong to so
    conclude,      even   if     the   Basic    Tier    Provision   is    a   "consumer
    protection law" and so is prohibited only if it is "specifically
    preempted" by, and not merely "inconsistent with," any provision
    of the Cable Act.            NCTA argues that the District Court erred
    because it failed to grasp the ways in which the Cable Act makes
    - 21 -
    clear that a requirement like that imposed by the Basic Tier
    Provision is necessarily a "regulation" of "the rates for the
    provision of cable service" within the meaning of § 543(a)(2) of
    the Cable Act and so cannot be applied to cable systems subject to
    effective competition.
    NCTA relies heavily in advancing its position on the
    reasoning    in   the   D.C.    Circuit's      decision    in    Time     Warner
    Entertainment Co. v. FCC, 
    56 F.3d 151
     (D.C. Cir. 1995).                   There,
    the D.C. Circuit addressed § 543(b)(8)(A),6 a distinct provision
    of the Cable Act, which likewise imposes requirements on cable
    system operators in connection with the basic tier.               Id. at 192.
    In doing so, the court noted the "close relationship"
    between   § 543(b)(8)(A)       and    § 543(b)(7),     which    lays    out   the
    "[c]omponents of [the] basic tier subject to rate regulation" and
    in which one can find § 543(b)(7)(A)(ii), the mandate to carry PEG
    channels on the basic tier.             Id.    Then, based on a separate
    subsection   of   § 543(b)(7)        that   "clearly   states    an    intention
    directly to regulate rates," the D.C. Circuit concluded that
    Congress intended for § 543(b)(7) (and § 543(b)(8)(A) along with
    6 Section 543(b)(8)(A) provides in part that:        "A cable
    operator may not require the subscription to any tier other than
    the basic service tier required by [§ 543(b)(7)] as a condition of
    access to video programming offered on a per channel or per program
    basis. . . ."
    - 22 -
    it) to apply to only systems not subject to effective competition.
    Id.
    We do not see how Time Warner's discussion of § 543(b)(7)
    helps NCTA's preemption claim regarding the Basic Tier Provision.
    Time Warner's reasoning confirms that § 543(b)(7)(A)(ii) does not
    itself impose requirements with respect to the components of the
    basic   tier   on    cable    system    operators     in    systems    subject   to
    effective competition, but it does not address whether states or
    franchising    authorities      have    independent        authority    to   impose
    identical requirements on such systems.               It thus does not hold --
    or even suggest -- that those entities are specifically preempted
    from doing so by either § 543(a)(2) or § 543(b)(7), or the two
    together.
    That said, we do not dispute a necessary premise of
    NCTA's argument -- that the mandate to carry PEG channels on the
    basic   tier   set    forth    in   § 543(b)(7)(A)(ii)         constitutes       the
    "regulation" of "rates" within the meaning of § 543(a)(2). Section
    543(b)(7)(A)(ii) is contained in a section                   of the Cable Act
    entitled    "[r]egulation      of   rates"      and   a    subsection    entitled
    "[c]omponents of [the] basic tier subject to rate regulation."                    47
    U.S.C. § 543.        The Cable Act also makes clear that "the basic
    service tier" referenced in § 543 plays an integral role in the
    statute's rate regulation scheme -- as does Time Warner, for that
    matter.     See id. § 543(b)(1); Time Warner, 
    56 F.3d at 192
    .
    - 23 -
    But, even with that premise in place, the mandate imposed
    by the Basic Tier Provision differs in a key respect from the one
    set forth in § 543(b)(7)(A)(ii):   It applies only to cable systems
    that are not rate regulated, as it applies only to cable systems
    in Maine, all of which are subject to effective competition.   The
    Basic Tier Provision thus no more "regulat[es]" the "rate[] for
    the provision of cable service" within the meaning of the Cable
    Act than any requirement that might be imposed on the operator of
    a cable system that is not rate regulated.   Indeed, the provision
    is entirely unrelated to rates, and the operators subject to it
    are free to account for the requirement it imposes by setting the
    price for the cable service that they provide on their systems as
    they see fit.
    Accordingly, at least in the absence of a contrary
    interpretation from the FCC,7 we reject NCTA's argument that the
    Basic Tier Provision is "specifically preempted" by § 543 of the
    Cable Act, because we reject its assertion that it is of no
    significance that the mandate to carry PEG channels that the Basic
    Tier Provision includes applies only to cable systems for which
    the rates are not regulated.   And, given our reasons for rejecting
    that argument, we must also reject the contention -- insofar as
    7 On January 15, 2021, the panel sent a letter to the FCC
    soliciting the agency's views on questions raised in this case.
    On March 16, 2021, the FCC declined to file an amicus brief.
    - 24 -
    NCTA means to make it -- that the Basic Tier Provision is facially
    preempted by the Cable Act provisions at issue, even if the Basic
    Tier Provision is not a "consumer protection law," 47 U.S.C.
    § 552(d)(1),       and    so   need   only      be    "inconsistent     with"    those
    provisions, id. § 556(c), to be preempted.
    B.
    We    next     consider    NCTA's        claim   of   facial   preemption
    regarding    the     HD    Provision.        NCTA     identifies     the   preemptive
    provision here as § 544(e) of the Cable Act, which provides that
    the   FCC   "shall       prescribe    regulations       which     establish    minimum
    technical standards relating to cable systems' technical operation
    and signal quality."           Id. § 544(e).         We once again reject NCTA's
    contention.
    NCTA first argues that § 544(e), by directing the FCC to
    promulgate regulations establishing "minimum technical standards
    relating to . . . signal quality," must be understood to prohibit
    states and franchising authorities from imposing such standards if
    they are more onerous for operators to comply with than those that
    the FCC itself requires.              Thus, NCTA contends, because the HD
    Provision imposes just such a standard, § 544(e) facially preempts
    it.
    The    District      Court    rejected      that      contention    on   the
    ground that the HD Provision was, like the Basic Tier Provision,
    a "consumer protection law" under § 552(d)(1), and so could be
    - 25 -
    preempted      only    under     the   heightened    "specifically    preempted"
    standard.      NCTA, 451 F. Supp. 3d at 142, 145.            It then held that
    the heightened standard was not met because, even "[a]ssuming HD
    technology is a 'signal quality' issue," nothing in § 544(e)
    purports to restrict what states may do when it comes to setting
    the relevant types of "minimum technical standards," as it merely
    provides the authority that the FCC itself possesses to establish
    them.      Id. at 144.
    Indeed, § 544(e) itself specifies that "[n]o State or
    franchising authority may prohibit, condition, or restrict a cable
    system's      use     of   any   type    of    subscriber   equipment   or   any
    transmission technology," 47 U.S.C. § 544(e),8 which the District
    Court concluded shows that "Congress . . . knows how to restrict
    state authority" when it wishes to do so, NCTA, 451 F. Supp. 3d at
    144.       Thus, the District Court concluded that, because § 544(e)
    does not identify "signal quality" "in the list of things a state
    cannot      'prohibit,      condition,        or   restrict,'"   it   does   not
    "specifically preempt" the HD Provision, even assuming that the HD
    Provision sets a minimum technical standard for signal quality.
    Id. (quoting 47 U.S.C. § 544(e)).
    8Below, NCTA also argued that the HD Provision is a
    "prohibit[ion], condition, or restrict[ion] [on] a cable system's
    use of . . . any transmission technology," 47 U.S.C. § 544(e), but
    has abandoned that argument on appeal.
    - 26 -
    We    agree.    Section    544(e)   speaks    expressly   in   the
    relevant respect only to the authority that the FCC does have.            It
    says not a word about any authority that any other actor is barred
    from exercising.    The express prohibition against other types of
    state regulation in § 544(e) reinforces the conclusion that this
    provision of the Cable Act does not "specifically preempt[]" the
    HD Provision.
    There is also another reason, however, that we must
    reject NCTA's claim of specific preemption.            The District Court
    expressly pointed out that the FCC's "technical standards on signal
    quality seem to be set forth in 47 C.F.R. § 76.605" but that the
    "highly   technical      standards    contained        therein   are     not
    understandable without expert assistance."        NCTA, 451 F. Supp. 3d
    at 144 n.22. That is significant because NCTA has made no argument
    to us regarding what those regulations might indicate in the
    relevant respect.     Nor, we add, has NCTA pointed us on appeal to
    an FCC interpretation of what constitutes a "technical standard"
    under § 544(e).
    NCTA does cite to an FCC order, Technical and Operational
    Requirements of Part 76 Cable Television, 50 Fed. Reg. 52,462-02
    (Dec. 24, 1985), which it asserts describes "'signal quality'
    standards . . .    [as] including 'high definition or quasi-high
    definition techniques.'"      But, that passing reference does not
    constitute a developed argument as to what a "minimum technical
    - 27 -
    standard[] relating to . . . signal quality" is under the relevant
    provision of the Cable Act that is said to be preemptive of the HD
    Provision, let alone why, given that understanding of "minimum
    technical standards," the HD Provision must be understood to impose
    one.
    It is true that the order that NCTA cites evinces the
    FCC's concern that variable "technical standards" might frustrate
    innovation, including by undermining "efforts [that were being]
    made to improve the quality and fidelity of television through
    high definition or quasi-high definition techniques."     Technical
    and Operational Requirements of Part 76 Cable Television, 50 Fed.
    Reg. at 52,465.    But, NCTA does not argue that the HD Provision
    does more than require operators to deliver to subscribers PEG
    content "in a quality and format equivalent to the quality and
    format of local broadcast channel signals . . . if provided as
    such by the originator."   Me. Rev. Stat. Ann. tit. 30-A, § 3010(5-
    B).    And NCTA does not explain how -- and instead merely asserts
    that -- such a contingent requirement sets a "minimum technical
    standard[] relating to . . . signal quality" within the meaning of
    § 544(e).   47 U.S.C. § 544(e) (emphasis added).
    NCTA also points in its opening brief to us to a House
    Conference Report describing § 534(b)(4)(B) of the Cable Act. NCTA
    argues that the report "makes clear that high definition is a
    'standard[]   for . . .   television   signals.'"   (alterations   in
    - 28 -
    original).       That report describes "the authorization of broadcast
    high   definition     television"    as   a   "standard[]    for   broadcast
    television signals."        H.R. Rep. No. 102-862, at 67 (1992) (Conf.
    Rep.), as reprinted in 1992 U.S.C.C.A.N. 1231, 1249.               But, this
    generic reference to a "standard" does not suffice to show that
    the HD Provision sets a "minimum technical standard[]" within the
    meaning of § 544(e), such that the HD Provision could be said to
    be preempted on that basis.
    NCTA separately contends in its reply brief (and noted
    at oral argument) that in order to comply with the HD Provision in
    some cases, a cable operator might be required to upgrade the
    equipment used to transmit PEG content from a PEG facility to the
    operator's headend.         But, the HD Provision does not on its face
    require operators to provide equipment of any particular quality
    to PEG stations -- any obligation on that score appears to derive
    from individual franchise agreements rather than from the HD
    Provision.       The fact that the HD Provision may, because of its
    interaction with the terms of an individual franchise agreement,
    indirectly create new technological obligations for a cable system
    operator does not mean that the provision itself sets a "minimum
    technical standard[]" for purposes of § 544(e).
    Thus, NCTA's failure to explain how the HD Provision,
    even   if   it    imposes   a   requirement   "relating     to . . .   signal
    quality," establishes a "minimum technical standard[] relating
    - 29 -
    to . . . signal quality," 47 U.S.C. § 544(e) (emphasis added),
    provides an additional reason why we cannot say, at least on this
    record and based on the arguments made to us, that NCTA has met
    its burden to show that the HD Provision is specifically preempted
    by § 544(e).    Moreover, this same failure necessarily precludes us
    from concluding that the HD Provision is preempted by § 544(e)
    under the less demanding "inconsistent with" standard, insofar as
    NCTA means to be making that alternative argument. And, that being
    so,   NCTA's   claim   of   facial    preemption   fails   even   if   the   HD
    Provision does not qualify as a "consumer protection law" and thus
    may be preempted even if the heightened "specifically preempted"
    standard is not met.9
    C.
    We turn next to NCTA's facial preemption claim regarding
    the Electronic Program Guide Provision.            NCTA contends that this
    provision is preempted even if it is a "consumer protection law"
    9Insofar as NCTA means to argue that any state-law measure
    regulating signal quality in any way is "inconsistent with"
    § 544(e), notwithstanding that this provision of the Cable Act
    speaks only to "minimum technical standards relating to . . .
    signal quality," 47 U.S.C. § 544(e) (emphasis added), we reject
    it, because NCTA develops no argument for ignoring the words
    "minimum technical standards." We note further that because NCTA
    fails to meet its burden to show that the HD Provision sets forth
    a minimum technical standard for signal quality, we need not
    address the parties' dispute over whether the District Court should
    have accepted additional evidence regarding whether the minimum
    technical standard purportedly set forth in the HD Provision
    actually conflicts with those set by the FCC.
    - 30 -
    under § 552(d)(1), as the District Court held it was, see NCTA,
    451   F.   Supp.       3d   at   145,   because      it,   too,    is    "specifically
    preempted," 47 U.S.C. § 552(d)(1).                   The alleged culprits in the
    Cable Act this time are § 544(b)(1), which addresses "requirements
    for . . . information services"; and § 544(f)(1), which addresses
    "requirements regarding the . . . content of cable services."                          We
    address each argument in turn but find neither persuasive.
    1.
    Section         544(b)(1)        specifies     that     a     "franchising
    authority . . . may establish requirements for facilities and
    equipment, but may not . . . establish requirements for video
    programming or other information services."10                      Id. § 544(b)(1).
    The   phrase     "'information          service'     means   the     offering     of   a
    capability       for    generating,         acquiring,     storing,      transforming,
    processing, retrieving, utilizing, or making available information
    via telecommunications, and includes electronic publishing, but
    does not include any use of any such capability for the management,
    control,    or    operation       of    a    telecommunications         system   or   the
    management of a telecommunications service."                      Id. § 153(24); see
    Implementation of Section 621(a)(1) of the Cable Commc'ns Pol'y
    10 Section   544(b)(1)  allows   for   exceptions  to   this
    prohibition, not relevant here, for certain requirements involving
    the notices cable operators may be required to provide to
    subscribers. See 47 U.S.C. § 544(b)(1), (h).
    - 31 -
    Act of 1984 (Third Report and Order), 34 FCC Rcd. 6844, 6884
    (2019).
    NCTA argues that the electronic program guide "fits this
    definition" of information service "hand in glove" because "[i]t
    does all of the above:           'mak[es] available information' about
    programming by 'generating, acquiring, [and] storing' data about
    past,   current,    and   upcoming    programming,      and    'transform[s],
    process[es],      retriev[es],    [and]      utilize[es]'     that       data   by
    converting and displaying it in a customer-usable format that
    enables   navigation      between    channels,     as     well      as     program
    recording." (first alteration added). NCTA then reads § 544(b)(1)
    of the Cable Act, by clear implication, to oust the State from
    imposing such a requirement.
    The    District   Court    rejected     that     argument       without
    reaching the question of whether an "electronic program guide"
    within the meaning of the provision of the Maine Act at issue is
    an "information service."         See NCTA, 451 F. Supp. 3d at 145-46.
    It held that the Electronic Program Guide Provision is a "consumer
    protection law" under § 552(d)(1) of the Cable Act, and that, even
    assuming that the electronic program guides to which that PEG
    provision applies qualify as "information services" within the
    meaning   of     § 544(b)(1),    Maine    "is   imposing      the    electronic
    programming guide requirement directly on cable operators and is
    not acting as a franchising authority."            Id. at 146.           Thus, the
    - 32 -
    District Court held that the Electronic Program Guide Provision
    was not "specifically preempted" by § 544(b)(1), because that
    provision    of    the   Cable   Act   "applies     only    to     franchising
    authorities, not states."        Id.
    But, even if we were to reject the District Court's
    reasoning, there is an independent basis manifest in the record
    for affirming the District Court's ruling.          See O'Brien v. Town of
    Agawam, 
    350 F.3d 279
    , 292 (1st Cir. 2003) ("[T]his [C]ourt may
    affirm on any alternative basis that is manifest in the record.").
    That reason has to do with whether the Electronic Program Guide
    Provision takes aim at an "information service."
    The   FCC    has   explained    that   the   definition    of   an
    "information service" under the Cable Act "rests on the function
    that is made available . . . to its end users." Inquiry Concerning
    High-Speed Access to Internet Over Cable and Other Facilities, 17
    FCC Rcd. 4798, 4821 (2002), aff'd in part, Brand X Internet
    Servs. v. FCC, 
    435 F.3d 1053
    , 1053 (9th Cir. 2006) (affirming
    declaratory ruling in accordance with Nat'l Cable & Telecomms.
    Ass'n v. Brand X Internet Servs., 
    545 U.S. 967
     (2005)).                     The
    statute itself provides that an "information service" is not merely
    something that "generat[es], acquir[es], stor[es], transform[s],
    process[es],      retriev[es],    utiliz[es],      or    mak[es]    available
    information via telecommunications" in its own right but something
    that "offer[s] . . . a capability for" doing those things.                  47
    - 33 -
    U.S.C. § 153(24); see also Fed.-State Joint Bd. on Universal Serv.,
    13   FCC   Rcd.    11,830,   
    1998 WL 166178
    ,   at   *25   (Apr. 10,   1998)
    (explaining that whether a service "should be classed as providing
    information       services   rather   than     telecommunications    services"
    turns on whether it "merely offer[s] transmission . . . or whether
    [it] go[es] beyond the provision of a transparent transmission
    path to offer end users the 'capability for generating, acquiring,
    storing,    transforming,        processing,    retrieving,     utilizing,   or
    making available information'" (emphasis added) (quoting 47 U.S.C.
    § 153(24))).11
    NCTA has argued to us, however, only that an "electronic
    programming       guide   fits   [the]     definition    [of   an   information
    service] hand in glove" because such a guide itself generates,
    acquires, stores, transforms, processes, retrieves, utilizes, and
    makes available information.             It is unclear from that assertion
    whether any electronic program guide covered by this PEG provision
    For example, when the FCC evaluated whether two forms of
    11
    texting are information services or telecommunications services,
    it found that they were information services since they "involve
    the capability for 'acquiring' and 'utilizing' information."
    Petitions for Declaratory Ruling on Regul. Status of Wireless
    Messaging Serv., 33 FCC Rcd. 12,075, 12,084 (2018). It did not
    reach that conclusion on the ground that the messaging services
    themselves acquire or utilize information but rather because,
    using those services, "a wireless subscriber can 'ask for and
    receive content, such as weather, sports, or stock information,
    from a third party that has stored that information on its
    servers.'" Id.
    - 34 -
    --   let   alone   all   of   them   --    allows     users   to    "stor[e] . . .
    information"       by    providing        recording     capabilities           or   to
    "acquir[e] . . . information," and therefore is an information
    service.    47 U.S.C. § 153(24).           Yet, NCTA has not argued at any
    point to us that electronic program guides -- at least insofar as
    they are ones within the scope of the PEG provision at issue --
    offer cable subscribers the capability of doing those things, nor
    does the record establish as much.12
    NCTA   bears      the   burden   to   establish        on   this   facial
    preemption challenge that "no set of circumstances exists under
    which the [statute] would be valid."                  Pharm. Rsch. & Mfrs. of
    Am. v. Concannon, 
    249 F.3d 66
    , 77 (1st Cir. 2001) (quoting Salerno,
    
    481 U.S. at 745
    ); see also Thayer v. City of Worcester, 
    755 F.3d 60
    , 71 n.3 (1st Cir. 2014) (explaining that outside of First
    Amendment overbreadth challenges, a plaintiff bringing a facial
    challenge "in other, non-speech-related contexts" must meet the
    12In affidavits NCTA submitted in support of its motion for
    a preliminary injunction, cable executives merely describe
    electronic program guides as "digital displays that identify what
    channel is at a particular location and what programming is or
    will be shown on that channel," even though an electronic program
    guide that simply displays the details of what is currently playing
    and what is upcoming on the various available channels would seem
    to do nothing "more than merely transmit 'information of the user's
    choosing, without change in the form or content of the
    information'"    and    thus   be    better    classified    as   a
    telecommunications service. See Petitions for Declaratory Ruling,
    33 FCC Rcd. at 12,088; see also 
    id. at 12,
    076 (explaining that
    "telecommunications services" and "information services" are
    "mutually exclusive" under the Cable Act).
    - 35 -
    Salerno standard (citing 
    481 U.S. at 745
    )), vacated on other
    grounds, 
    576 U.S. 1048
     (2015); MetroPCS Cal., LLC v. Picker, 
    970 F.3d 1106
    , 1122 (9th Cir. 2020).                Its failure to show that the PEG
    provision    at    issue       encompasses       only    those    electronic       program
    guides that qualify as "information services" under § 544(b)(1)
    requires that we reject its contention that § 544(b)(1) facially
    preempts this PEG provision.
    2.
    We turn, then, to NCTA's claim that the Electronic
    Program Guide Provision is facially preempted by § 544(f)(1),
    which provides that "[a]ny Federal agency, State, or franchising
    authority may not impose requirements regarding the provision or
    content of cable services, except as expressly provided" by the
    Act.     47 U.S.C. § 544(f)(1).             The Act elsewhere defines "cable
    service" to include "the one-way transmission to subscribers" of
    "information       that    a    cable     operator       makes    available        to   all
    subscribers generally."           Id. § 522(6), (14).             NCTA contends that,
    given that definition, the Electronic Program Guide Provision
    represents    an    effort       by     Maine    to     "impose       [a]   requirement[]
    regarding the . . . content of cable services" within the meaning
    of     § 544(f)(1),       and    that     this     PEG    provision         is   therefore
    "specifically preempted," id. § 552(d)(1).
    The District Court recognized that the Cable Act bars
    "government       regulation      of     content,"       but     it    rejected     NCTA's
    - 36 -
    contention on this score because it held that "PEG channels are an
    exception" to that "general concern."            NCTA, 451 F. Supp. 3d at
    145.     The District Court explained that when it comes to PEG
    channels, "cable operators have no editorial control . . . and it
    is the franchising authority that has editorial control over
    content."     Id.   Accordingly, the District Court concluded that
    "requiring cable operators to allow PEG channels access to the
    programming guide does not specifically conflict with § 544(f)."
    Id. at 146.
    In arguing for preemption nonetheless, NCTA contends
    that the Electronic Program Guide Provision is a "requirement[]
    regarding the . . . content of cable services" under § 544(f)(1)
    because it "directs the content of PEG listings in electronic
    programming guides."      To make that case, NCTA points out that,
    prior to the Maine Act's passage, "NCTA members already list[ed]
    PEG channels in their electronic program guides, and customers
    already ha[d] the ability to navigate to those channels via the
    guides," and that its "members have not typically included for
    each locality detailed PEG programming information, such as the
    content and duration of a municipality meeting or a town's high-
    school football game."     The Maine Act, NCTA argues, "directs the[]
    content" of electronic program guides because it "requires cable
    operators to replace existing content in the electronic program
    guides    that   reads   'LOCAL' . . .    with    more   detailed   content
    - 37 -
    labeling   and    describing       the    event,      for   example    'high    school
    football   game,'      that   is    being      transmitted      to    a   particular
    locality."
    Thus,       NCTA   premises        this    preemption      claim    on   the
    understanding that the Electronic Program Guide Provision requires
    the inclusion of detailed programming data -- and not just the
    "listing" of PEG channels -- on electronic program guides.                          But,
    given   that     NCTA's   preemption          claim    relies   on    that     broader
    understanding     of    the   scope      of    the    Electronic      Program   Guide
    Provision, we do not find it to be persuasive, albeit for reasons
    that are different from those relied upon by the District Court.
    Our concern stems in part from the language of the
    Electronic Program Guide Provision, which specifies that:
    A cable system operator, when requested, shall
    assist in providing the originator with access
    to the entity that controls the cable
    television service's electronic program guide
    so that subscribers may view, select and
    record [PEG] access channels in the same
    manner as that in which they view, select and
    record local broadcast channels. In addition,
    a cable system operator shall identify [PEG]
    access channels on the electronic program
    guide in the same manner as that in which local
    broadcast channels are identified.         This
    subsection does not obligate a cable system
    operator to list [PEG] access channel content
    on channel cards and channel listings.       If
    channels are selected by a viewer through a
    menu system, the cable system operator shall
    display    the    [PEG]    access     channels'
    designations in a similar manner as that in
    which local broadcast channel designations are
    displayed.
    - 38 -
    Me. Rev. Stat. Ann. tit. 30-A, § 3010(5-B).             It is not at all
    evident   from   that   text   that   it   is   necessary   to   provide   the
    programming details that NCTA objects to providing to ensure that
    a cable system operator "identif[ies] [PEG] access channels . . .
    in the same manner as that in which local broadcast channels are
    identified."
    We find it significant, too, that even though NCTA
    asserts that its members cannot comply with the Electronic Program
    Guide Provision because "PEG programmers generally do not provide
    the information needed to populate the program guides," Maine
    contends that the provision requires cable system operators to
    "include[]" "program details" only "provided that PEG operators
    supply the necessary information."          And, while NCTA has asserted
    that its members would "incur hundreds of thousands of dollars in
    engineering costs to ensure" that their electronic program guides
    are compliant with the Maine Act, NCTA's only response to Maine's
    assertion that it has "offer[red] no good explanation for why at
    least the names of PEG channels cannot be listed on electronic
    programming guides" is to insist that this "is emphatically not
    what the Maine Act requires."
    Thus, from all that we can tell, NCTA is asking us to
    address a concern arising from § 544(f)(1) of the Cable Act that
    would appear to exist only if we were to adopt the broader
    construction of the Electronic Program Guide Provision that we are
    - 39 -
    not persuaded its text compels, that NCTA has not attempted to
    show must be adopted even though the text does not compel it, and
    that raises issues of construction and evidence over which there
    appears to be much uncertainty.     Moreover, the state-law provision
    at issue is one which the Maine Law Court has not construed, and
    NCTA has not sought to certify the question concerning the scope
    of that provision to the Maine Law Court.          In such circumstances,
    we decline to interpret this state-law measure to give rise to the
    specific preemption concern about having to provide programming
    details that NCTA identifies, given that the concern may well be
    a hypothetical one.     See also Wawenock, LLC v. Dep't of Transp.,
    
    187 A.3d 609
    , 612 (Me. 2018) (explaining that, under Maine law,
    courts    interpret   statutes   "according   to    [their]   unambiguous
    language, 'unless the result is illogical or absurd'" (quoting
    MaineToday Media, Inc. v. State, 
    82 A.3d 104
    , 108 (Me. 2013))).13
    13 The Attorney General's brief on behalf of Maine does state
    at one point that the Electronic Program Guide Provision
    "requir[es] that PEG stations be identified by name and that
    programming information be included."     (emphasis added).   But,
    Supreme    Court   "precedent    warns   against    accepting   as
    'authoritative' an Attorney General's interpretation of state law
    when 'the Attorney General does not bind the state courts or local
    law enforcement authorities,'" Stenberg v. Carhart, 
    530 U.S. 914
    ,
    940 (2000) (quoting Virginia v. Am. Booksellers Ass'n, Inc., 
    484 U.S. 383
    , 395 (1988)), as is the case in Maine, see Auburn Sav.
    Bank v. Campbell, 
    273 A.2d 846
    , 847 (Me. 1971).        And we are
    particularly disinclined to defer here, as the Attorney General's
    construction enlarges, rather than diminishes, the scope of
    private parties' liability, see Stenberg, 
    530 U.S. at 1005 n.17
    (Thomas, J., dissenting), and because the Attorney General has no
    particular regulatory expertise over cable companies.
    - 40 -
    Moreover,    NCTA    develops     no    fallback     argument   that,
    absent the broader construction of the Electronic Program Guide
    Provision    just     addressed,    that      provision    still     imposes    a
    "requirement[] regarding . . . content" within the meaning of
    § 544(f)(1).    We thus have before us no "developed argumentation"
    for   finding   the    provision    preempted       even   on    that    narrower
    understanding of its scope, and so we do not address whether it
    would be.   See United States v. Zannino, 
    895 F.2d 1
    , 17 (1st Cir.
    1990).
    Accordingly, we cannot conclude that NCTA has met its
    burden of establishing that the Electronic Program Guide Provision
    is    a   "specifically         preempted,"        47   U.S.C.     § 552(d)(1),
    "requirement[] regarding the . . . content of cable services," id.
    § 544(f)(1).    And the same reasoning that supports that conclusion
    also requires that we reject any argument that NCTA means to make
    that the Electronic Program Guide Provision is "inconsistent with"
    § 544(f)(1) within the meaning of § 556(c).
    IV.
    There remains NCTA's contentions that the Basic Tier,
    HD, and Electronic Program Guide Provisions are facially preempted
    because all three are "inconsistent with" § 541(a)(4)(B) and § 531
    and so are preempted by the Cable Act on that basis.                    NCTA also
    makes this same argument about the preemptive effect of those
    provisions of the Cable Act as to the remaining challenged PEG
    - 41 -
    provision in the Maine Act that we have not yet addressed -- the
    Channel Placement Provision.              But, reviewing de novo, see Bower,
    731 F.3d at 92, we are not persuaded that any of these PEG
    provisions is facially preempted by either of these Cable Act
    provisions.14
    A.
    Section 541(a)(4)(B)          of   the   Cable    Act    authorizes     a
    franchising authority to "require adequate assurance that the
    cable       operator    will    provide      adequate       [PEG]    access     channel
    capacity,       facilities,      or    financial        support."          47    U.S.C.
    § 541(a)(4)(B).        NCTA contends that this provision bars states and
    franchising authorities from imposing requirements that exceed
    what    is    "adequate,"      which   it    notes     the   FCC     has   defined   as
    "satisfactory or sufficient."             See Third Report and Order, 34 FCC
    Rcd. at 6869.          NCTA then contends that the four PEG provisions
    before us are "inconsistent with" § 541 because they require more
    than what is "adequate" and that they are therefore facially
    preempted.        That    is    so,    according       to    NCTA,    because     they,
    respectively, "mandate[] placement in particular channel positions
    next to broadcast channels on the basic tier, signal quality in
    both HD and SD, with channels dedicated to each, and display in
    Insofar as NCTA argues in its reply brief that the PEG
    14
    provisions   are  not   only   "inconsistent   with"  § 531   and
    § 541(a)(4)(B) but also "specifically preempted" by the same, our
    resolution of the former claim also disposes of the latter.
    - 42 -
    the   same   manner    as    broadcast       channels     in    electronic   program
    guides," and so require "more than" "what is 'satisfactory' or
    'sufficient' for cable subscribers to access and receive PEG
    channels."      Or,     as    NCTA    puts    it    in    its   reply    brief,     the
    requirements    that     the    PEG    provisions        impose    "by    definition
    exceed[] what is meant by 'adequate,'" as the Maine Act seeks "to
    put PEG channels on equal footing with broadcast stations."15
    The District Court rejected NCTA's argument on grounds
    that by now should be familiar.          It concluded that each of the PEG
    provisions is a "consumer protection law" and that "[i]n enacting"
    them, "the State [was] not acting as the franchising authority or
    dictating the terms of the franchise agreement."                        NCTA, 451 F.
    Supp. 3d at 139.      Thus, the District Court held that § 541 is "not
    applicable     here,"       because    § 541       "address[es]      only    what    a
    franchising authority may or may not do," and so there is no basis
    for concluding that any of these PEG provisions is "specifically
    preempted" by § 541, given § 541's focus on what franchising
    authorities may do through the franchising process rather than on
    what states may do through legislation.                  Id.
    15We note that it is not entirely clear that the PEG
    provisions fall within the preemptive scope of § 541(a)(4)(B), as
    that provision refers only to requirements regarding "channel
    capacity, facilities, or financial support," and NCTA has not
    explained why the PEG provisions are within that ambit.
    - 43 -
    NCTA contends that this reasoning "misses the point" of
    the Cable Act's preemption scheme and that the District Court
    should have concluded that "Maine is not permitted to do what a
    franchising authority is prohibited from doing."          But, even if we
    assume as much, we still must reject NCTA's claim of facial
    preemption, due to the limited nature of its argument about what
    is "adequate" within the meaning of § 541(a)(4)(B).          See O'Brien,
    
    350 F.3d at 292
    .
    NCTA's   sole    contention      on     that   score    is   that
    requirements comparable to those imposed on broadcast channels
    exceed what is adequate in every case.16        In connection with that
    argument, as we have noted, NCTA observes that the FCC has defined
    "adequate" according to its "ordinary meaning" of "satisfactory or
    sufficient," and it then cites to an FCC order for the proposition
    that "[t]he FCC has explained that the limits on 'adequate' PEG
    facilities,   equipment,   and   support    are    non-waivable    federal
    restrictions on what states and localities may demand."           See Third
    Report and Order, 34 FCC Rcd. at 6869-70.
    16 Although NCTA does assert in its reply brief that "[h]igh
    definition is not 'standard,' . . . standard definition is
    standard, and it is adequate" and that "special accommodations to
    generate hyper-local data for display on electronic programming
    guides are not 'adequate'" because "that requires more than any
    other content provider receives," it does not make these points in
    its opening brief. See United States v. Mayendía-Blanco, 
    905 F.3d 26
    , 32 (1st Cir. 2018) ("[I]t is a well-settled principle that
    arguments not raised by a party in its opening brief are waived.").
    - 44 -
    But, NCTA does not address the fact that in that order
    the FCC rejected an "invitation by cable operators to establish
    fixed rules as to what constitutes 'adequate'" PEG resources and
    explained that the proper inquiry looks to what is "necessary to
    further the goals of the Cable Act."      
    Id. at 6870
    .       Nor does NCTA
    address the fact that the FCC elaborated on that point in that
    same order by explaining that "[i]n general," a number of "factors
    [are]    relevant"   to   the   determination   of   "what    constitutes
    'adequate,'" which "might vary depending on, among other things,
    the number of subscribers within a franchise, the area covered by
    a franchise, the number of cable operators within a franchise, the
    area's population and geography, the cable-related community needs
    and interests, and whether PEG channel capacity is substantially
    used."   
    Id.
    That NCTA does not address those points presents a
    problem for its facial preemption claim, because NCTA does not
    either explain why those factors in that order are not relevant to
    the "adequate" constraint or address how they bear on this case.
    In addition, NCTA does not contend with the evidence in the record
    about the experiences of communities in Maine and what the State's
    residents need to be able to access PEG channels.        We thus cannot
    conclude that NCTA has carried its burden to show facial preemption
    based on § 541 of the Cable Act as to any of the four PEG provisions
    - 45 -
    in question.     See Zannino, 
    895 F.2d at 17
    .           Accordingly, we must
    reject this claimed basis for finding facial preemption.
    B.
    We   turn   now   to   NCTA's    argument   that   all   four   PEG
    provisions are facially preempted because each is "inconsistent
    with" § 531 of the Cable Act.        The argument runs as follows.
    Section 531(a) of the Cable Act provides that "[a]
    franchising authority may establish requirements in a franchise
    with respect to the designation or use of channel capacity for
    [PEG] use only to the extent provided in this section."              47 U.S.C.
    § 531(a).    NCTA reads this provision broadly, by paraphrasing it
    to state that "PEG may only be regulated 'to the extent provided'
    in [§] 531."     NCTA then argues that § 531 does not affirmatively
    authorize any of the four PEG provisions of the Maine Act, and
    that, in consequence, each is "inconsistent with" § 531.
    Maine's initial line of defense is that none of the PEG
    provisions is "inconsistent with" § 531 precisely because each is
    state imposed, while § 531 by its terms addresses only requirements
    imposed by franchising authorities.           The District Court relied on
    similar reasoning in ruling for Maine, albeit while evaluating
    only whether the PEG provisions are "specifically preempted" by
    § 531 and not merely whether they are "inconsistent with" the same,
    see NCTA, 451 F. Supp. 3d at 139, given its conclusion that all
    four PEG provisions are "consumer protection laws," id. at 140,
    - 46 -
    142, 145.    But, once again, the District Court's non-preemption
    ruling must be affirmed, even if we assume that its underlying
    reasoning is mistaken, as NCTA contends.             See O'Brien, 
    350 F.3d at 292
    .
    As noted above, NCTA describes § 531(a) of the Cable Act
    as providing that "PEG may only be regulated 'to the extent
    provided' in [§] 531."        But, that summary of the legislative text
    is too summary.    In full, § 531(a) specifies that "[a] franchising
    authority may establish requirements in a franchise with respect
    to the designation or use of channel capacity for [PEG] use only
    to the extent provided in this section."                  47 U.S.C. § 531(a)
    (emphasis added).      Absent some contrary interpretation by the FCC
    or some argument for doing so, neither of which NCTA has supplied,
    we see no reason to read "the designation or use of channel
    capacity for" out of the statute.                   See Republic of Sudan v.
    Harrison, 
    139 S. Ct. 1048
    , 1058 (2019).
    We   are   thus   left   with     two    questions   for   each   PEG
    provision: (1) whether it is within the scope of § 531(a), defined
    to limit at most the imposition of requirements on cable system
    operators that are "with respect to the designation or use of
    channel capacity for [PEG] use," 47 U.S.C. § 531(a); and (2) if
    so, whether that PEG provision is indeed authorized somewhere in
    § 531.   But, as to the first question, because NCTA assumes that
    the subsection limits all requirements related to PEG channels,
    - 47 -
    notwithstanding the superfluity problem that results from such a
    reading, it offers no explanation of how at least three of the
    four PEG provisions -- the Basic Tier Provision, the Channel
    Placement Provision, and the Electronic Program Guide Provision -
    - do relate to "the designation or use of channel capacity."                See
    Zannino, 
    895 F.2d at 17
    .
    That said, it is possible to glean from NCTA's brief the
    argument   that   at   least   the    HD   Provision   may    relate   to   "the
    designation . . .      of   channel    capacity."      NCTA    notes   in   its
    statement of the case, for example, that delivering content in HD
    "requires more than four times the cable-system bandwidth" than
    delivering content in SD does, and it also cites to an affidavit
    that further explains that under the HD Provision operators would
    be required to "dedicat[e] more . . . channel capacity to transmit
    PEG channels in both SD and HD."
    But, even if we were to read NCTA to be making such an
    argument about how the HD Provision is encompassed by § 531(a) of
    the Cable Act, we would then confront the second question in the
    § 531 inquiry described above.             And, if the HD Provision falls
    within § 531(a) on the ground that it is a "requirement[] . . .
    with respect to the designation . . . of channel capacity for [PEG]
    use" because it requires the designation of incremental channel
    capacity, it is hardly evident that the HD Provision would not
    then be authorized affirmatively by § 531(b), which empowers a
    - 48 -
    franchising authority to "require . . . that channel capacity be
    designated for [PEG] use."      47 U.S.C. § 531(b).       True, not all
    requirements "with respect to the designation . . . of channel
    capacity" must themselves actually require the designation of
    channel capacity, such that they fall within the scope of § 531(b).
    But, NCTA's arguments as to why the HD Provision is encompassed
    within § 531(a), to the extent that it has made them, also would
    require the conclusion that the HD Provision is authorized by
    § 531(b) on the ground that it does not merely relate to such
    "designation" but in fact requires a designation in its own right.
    Nor does NCTA develop any argument to the contrary.            Thus, given
    that NCTA bears the burden to establish preemption, its claim of
    facial preemption based on § 531 as to the four PEG Provisions
    also fails, not only as to the Basic Tier, Channel Placement, and
    Electronic   Program   Guide   Provisions,   but   also   as   to   the   HD
    Provision.
    V.
    For the foregoing reasons, we affirm the decision of the
    District Court.   The parties shall bear their own costs.
    - 49 -