Massachusetts Retirement Systems v. CVS Caremark Corp. , 716 F.3d 229 ( 2013 )


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  •               United States Court of Appeals
    For the First Circuit
    No. 12-1900
    MASSACHUSETTS RETIREMENT SYSTEMS, Lead Plaintiff, CITY OF
    BROCKTON RETIREMENT SYSTEM; PLYMOUTH COUNTY RETIREMENT SYSTEM;
    NORFOLK COUNTY RETIREMENT SYSTEM,
    Plaintiffs, Appellants,
    RICHARD MEDOFF, individually and on behalf of all others
    similarly situated,
    Plaintiff,
    v.
    CVS CAREMARK CORPORATION; THOMAS M. RYAN;
    DAVID RICKARD; HOWARD MCLURE,
    Defendants, Appellees.
    APPEAL FROM THE UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF RHODE ISLAND
    [Hon. Joseph N. Laplante, U.S. District Judge]
    Before
    Howard, Circuit Judge,
    Souter,* Associate Justice
    and Torresen,** District Judge.
    Douglas Wilens, with whom Robbins Geller Rudman & Dowd LLP,
    Joseph A. Fonti, Serena Hallowell, and Labaton Sucharow LLP were on
    brief, for appellants.
    Lawrence Portnoy, with whom Edmund Polubinski III, Jessica K.
    *
    Hon. David H. Souter, Associate Justice (Ret.) of the Supreme
    Court of the United States, sitting by designation.
    **
    Of the District of Maine, sitting by designation.
    Foschi, Jason M. Spitalnick, Davis Polk & Wardwell LLP, Willliam R.
    Grimm, and Hinkley, Allen & Snyder LLP were on brief, for
    appellees.
    May 24, 2013
    HOWARD, Circuit Judge.      This is an appeal from the
    dismissal of a putative class action for securities fraud against
    CVS Caremark Corporation and certain of its current and former
    employees.   For the reasons below, we vacate the dismissal and
    remand the case for further proceedings.
    I. Background
    Because this appeal involves a dismissal for failure to
    state a claim, Fed. R. Civ. P. 12(b)(6), we recount the relevant
    facts based on the well-pleaded allegations in the complaint.   SEC
    v. Tambone, 
    597 F.3d 436
    , 438 (1st Cir. 2010) (en banc).   At times,
    we borrow from the district court's thorough opinion.
    A. CVS Merges with Caremark
    In November 2006, CVS Corp. ("CVS") and Caremark Rx Inc.
    ("Caremark") announced that they would merge. At the time, CVS was
    the nation's largest retail pharmacy chain, and Caremark was the
    nation's second-largest prescription benefits manager ("PBM").    A
    PBM administers prescription drug benefits on behalf of employers,
    government agencies, labor unions, and other entities, known as
    "sponsors," that provide those benefits as part of their health
    insurance plans.   The sponsors pay fees to the PBM under a contract
    for its services, which include managing prescription drug claims
    submitted by those enrolled in the plan.    PBMs also negotiate the
    prices that the sponsors pay to drug manufacturers for their
    products, which are then sold either through retail pharmacies
    -3-
    (like CVS) that have their own contracts with the PBMs, or through
    the PBMs' own mail-order pharmacies.   By merging, CVS and Caremark
    intended to provide services that only a combined retail pharmacy
    and PBM could offer, and to leverage their purchasing power to
    drive down their costs.
    CVS President and CEO Thomas M. Ryan recognized that the
    combined company's success would depend on its ability to deliver
    quality service.   On a conference call with analysts in November
    2006, Ryan said that the combined company would "help employers and
    plan providers deliver the right drug at the right place at the
    right time."   At a March 2007 conference, Ryan stated,
    No one is going to have a lower cost structure
    than this combined company. No one is going
    to be able to out-cost us in the market when
    we go. So, then it's all about, okay, what
    about service, what about product?      And we
    think we can out-service and out-sell our
    competition here.
    Ryan reiterated the importance of service on a May 2007 earnings
    call with analysts:
    I guess the two things that [plan sponsors
    are] most concerned about, one is that there's
    no degradation of service. That's the first
    thing. And they want to get calmed down that,
    as I said earlier, that we're still going to
    focus on execution and service and we're
    confident that we are.
    To provide effective service, CVS would have to integrate
    the computer systems of its own proprietary PBM, PharmaCare, with
    Caremark's.    A failed integration could cause mistakes in the
    -4-
    pricing and delivery of drugs.       One analyst expressed "serious
    concerns about the 'merger of equals' structure of the transaction
    and the heightened integration risk, given that both companies
    themselves have been active industry consolidators in the recent
    past."   In 2004, Caremark had become the then-largest PBM by
    merging with AdvancePCS, which itself was the product of a merger.
    According to a confidential witness, Caremark had a "myriad of
    systems, they basically let them be autonomous, and had tons of
    different systems so they didn't all talk to one another."
    Nevertheless, a few days before CVS and Caremark shareholders
    approved the merger, Ryan expressed confidence about the prospects
    for integration:
    Integration planning is on the way . . . .
    Caremark has done a lot of these. PharmaCare
    is relatively small. I don't mean to diminish
    any integration because there's always risk,
    but it's relatively straight-forward . . . .
    CVS and Caremark completed their merger in March 2007,
    creating CVS Caremark Corporation ("CVS Caremark").     Ryan became
    the President and CEO of CVS Caremark; David Rickard, who had been
    the Executive Vice President and CFO of CVS, retained these titles
    at the merged company; and Howard McLure, who had been the Senior
    Executive Vice President and COO of Caremark, became the President
    of Caremark Pharmacy Services, a division of CVS Caremark.
    -5-
    B.   Misrepresentations   About   Service   and   Integration
    After the merger, Ryan claimed that CVS Caremark had
    integrated its computer systems, was providing excellent service,
    and was maintaining its client base.      In November 2007, Ryan said
    that he was "pleased that we've completed the integration of both
    the organization and back end systems quickly and successfully."1
    On a conference call with analysts on October 30, 2008, the first
    day of the class period, Ryan stated, "Even in these difficult and
    uncertain times . . . our PBM continues to retain existing clients
    and attract new ones.    We will continue to gain share because . . .
    [w]e have excellent service."    Ryan acknowledged that CVS Caremark
    had lost some major clients, but he said that new business would
    roughly offset the losses:     "For 2009 revenue impact perspective,
    the wins and losses are in fair balance."       In the following days,
    analysts reacted positively to the prospects of CVS Caremark's PBM
    business.
    In January 2009, Ryan stated on an earnings guidance call
    that CVS had secured many of its "2009 wins" because it "repriced
    a significant amount of business" in order to take certain "key
    accounts . . . off the table and reprice early for all the reasons
    1
    This statement, like some others mentioned here, predates
    the beginning of the class period on October 30, 2008.        The
    plaintiffs claim that this statement was false, but they do not
    include it in the list of alleged misrepresentations upon which
    they base their causes of action.     Therefore, we recount such
    statements to give context to the alleged misrepresentations that
    were made during the class period.
    -6-
    that you can imagine."    This repricing included discounts not only
    on contracts that were up for renewal, but also on contracts that
    were set to expire in 2010 and beyond.        According to Ryan, "over
    half of our PBM business received improved pricing and close to 70%
    of our national accounts were repriced." Reacting to this news, an
    analyst asked Ryan, "Is there a concern about the service for the
    systems and how can you get people past that also for 2010?"      Ryan
    denied that concerns about service caused the repricing, stating
    that there were "[n]o trade-offs because of our service" or "hidden
    agenda here about giving a lower price because of lack of service."
    Another analyst asked Ryan whether CVS Caremark's systems "are able
    to talk to each other."    Ryan responded, "All the systems are able
    to talk to each other . . . .           We have got no issue with our
    systems."    Again, analysts reacted positively to the prospects of
    CVS Caremark's PBM business.
    CVS Caremark continued to proclaim good news as 2009 wore
    on.     During another earnings call in February 2009, Ryan stated
    that in 2008, CVS Caremark's PBM business "had an excellent client
    retention and achieved all time industry sales and new business
    growth . . . .      So for anyone wondering if our offerings are
    resonating they certainly are."    CVS Caremark's Form 10-K for its
    2008 fiscal year, filed later that month, struck a similarly upbeat
    tone:    "We believe the breadth of capabilities resulting from the
    Caremark [m]erger are resonating with our clients and contributed
    -7-
    to   our   success   at    renewing existing      clients    and     obtaining   a
    significant number of new clients in the 2008 selling season."
    Rickard, the Executive Vice President and CFO of CVS Caremark, used
    similar language during a meeting with institutional investors on
    March 10, 2009, telling them that "our model is resonating in the
    PBM marketplace."         Rickard further stated that "we have done the
    things strategically that needed to be done to make this merger
    successful."      In two presentations to analysts in May, Ryan stated
    that "[a]s far as the 2010 pipeline . . . we're essentially on
    plan, in good shape," and reiterated that "[w]e are exactly where
    we need to be from a re-upping contract standpoint.                  So from the
    PBM side of our business, we're in good shape."              On the company's
    earning conference call in August, Ryan forecasted earnings for
    2010: "I would be very disappointed if we didn't have an [earnings
    per share] growth of at least 13 to 15% next year."                      Glowing
    reports from analysts followed Ryan's statements.2
    C. The Truth About the Merger
    The   complaint     alleges    that   all   of   these    statements
    concealed that the merger was, in fact, a disaster.                According to
    confidential witnesses, problems with the integration of computer
    2
    For example, in May 2009 an analyst from Deutsche Bank
    maintained a "Buy" rating for CVS Caremark and wrote that
    "management outlined the recent successes of CVS' unique drug
    retail/PBM model and cleared up lingering misinformation about how
    the model works and delivers value to payers, patients, and
    shareholders."
    -8-
    systems following the merger caused mistakes that contributed to
    the loss of major clients.         Three of these clients were worth
    $3 billion in annual revenue to CVS Caremark:          Coventry, Horizon
    Blue Cross Blue Shield of New Jersey ("New Jersey"), and Chrysler.
    CVS   Caremark   lost   its   Medicare   Part     D,   or   "Med-D"
    business with Coventry in 2008,3 and the remainder, known as the
    "commercial business," followed in 2009.       In 2008, Rickard claimed
    that the loss of the Med-D business was "due in large part to
    price."   But according to a former CVS Caremark employee, problems
    with the integration of computer systems often resulted in CVS
    Caremark representatives     being unable to        access    participants'
    information. Participants also complained that they were told that
    they would receive a prescription drug at a certain price, but they
    would be given a more expensive substitute without their consent.
    Another former employee said that the failed computer integration
    and high employee turnover resulted in a "nightmare" with Coventry.
    CVS Caremark knew no later than October 2008 that it would be
    losing Coventry's commercial business, but it did not inform
    investors until May 2009.
    CVS Caremark considered its contract with New Jersey to
    be "at risk" as early as the fourth quarter of 2007.              Because it
    had failed to integrate its computer systems, CVS Caremark "had 'no
    3
    Medicare Part D provides partial coverage for prescription
    drugs to Medicare beneficiaries. First Med. Health Plan, Inc. v.
    Vega-Ramos, 
    479 F.3d 46
    , 48 (1st Cir. 2007).
    -9-
    information on their formularies [i.e., the list of drugs available
    under a sponsor's plan], no information on their drug costs,'
    resulting in the denial of participant benefits," according to a
    former employee.     In May 2008, CVS Caremark provided New Jersey
    with an "Error Report" that contained approximately 11,000 records.
    By the time these errors were substantially resolved, 10,000 more
    had occurred.4     In August 2009, CVS Caremark lost New Jersey's
    business.
    Chrysler had been a client of Pharmacare, CVS's previous
    in-house PBM.      After the merger, CVS Caremark employees had to
    resort to manual data entry to get the participants' correct
    information into its systems, and service failures relating to the
    merger led to contentious meetings between the two companies.             At
    one point, the friction was so severe that Ryan himself felt
    compelled to participate in a teleconference with Chrysler.              As a
    result, CVS Caremark knew no later than mid-2008 that Chrysler was
    at risk for loss.     CVS Caremark announced in August 2009 that it
    had lost a portion of Chrysler's business.
    D. CVS Caremark Discloses the Truth
    On November 5, 2009, the same day that CVS Caremark
    reported    its   earnings   for   the   third   quarter    of   2009,   Ryan
    participated in another call with investors.               Ryan noted that
    4
    Former employees state that CVS Caremark had similar
    problems with other clients, with groups of as many as 40,000 plan
    participants going months without appropriate medication.
    -10-
    CVS-Caremark's PBM business had suffered "some big client losses"
    totaling $4.5 billion.     He explained that "approximately two-plus
    billion   of    those   came   .   .    .     since   the   [August]   call."
    Specifically,
    I think you know about obviously the State of
    New Jersey.   This was a bid that the state
    wanted on a stand-alone basis, so it was a
    kind of price and carve-out issue. We lost
    the State of Ohio and the managed Medicare
    business. It was carved in, which is about
    500 plus million [dollars]. And then we had
    another 600 million [dollars] miscellaneous.
    These were basically smaller clients . . .
    that just really wanted essentially smaller
    PBMs.   So in total, that was about $2 plus
    billion since the last call.
    And then, lastly, we had $1.7 billion that we
    lost in Med-D business . . . . So net-net,
    it's about $4.8 billion in loss . . . for 2010
    and approximately almost [$]3.7 billion since
    the last call.    If you look at the losses,
    total the losses with the Med-D and the $4.5
    billion contract losses they really come from
    four contracts plus . . . Med-D . . . . The
    two really that I mentioned and then Chrysler
    and Coventry.
    Discussing CVS Caremark's financial performance, he stated:
    [During the August analyst call] I also said
    I'd be disappointed if we didn't have an
    [earnings per share] growth of at least 13 to
    15% next year for the enterprise. To get to
    that 13 to 15% growth rate, I expected strong
    double-digit growth in our retail business,
    which I still do, and I expected low-to-mid
    single digit [growth] in our PBM business,
    which is not going to happen. What's changed?
    Well, as I just said, we lost more PBM
    business than we expected since the [August]
    call, $2 billion in contracts. . . . Given all
    of that, it now looks like operating profit in
    the PBM will decline in 2010, perhaps as much
    -11-
    as 10 to 12%. . . . 10 percentage basis points
    [sic] of the change is Med-D alone.
    Ryan also announced the unexpected retirement of Howard McLure, who
    was the President of Caremark Pharmacy Services and, according to
    Ryan, "one of the chief architects of [the CVS Caremark] integrated
    model."
    Later in the call, a market analyst asked Ryan, "why, in
    the long run, you're still optimistic about . . . the combined
    model?    And maybe sort of what's gone wrong in the last year or two
    and why you think that's going to get better in the next year or
    two?"    In response, Ryan acknowledged "some big losses," including
    "Coventry, which--we lost the Med-D business, and then we obviously
    expected to lose the commercial business," and "Chrysler, we lost
    the retirees [as opposed to Chrysler's active employees]. It's the
    smallest piece of it.     It went to where Ford and General Motors
    were, with    Michigan   Blues,"   i.e.,   Blue   Cross Blue   Shield   of
    Michigan.    Ryan added, "[I]f you look at these contracts that we
    lost, none of them were because of the model.        There were varying
    reasons[:] some price, one service, there were varying reasons, but
    none of them because of the model."
    At another point in the call, an analyst asked Ryan:
    But then you look at the PBM numbers, and it
    gives everyone heart palpitations. So number
    one is why are people kind of shying away from
    Caremark's PBM?    If it's not the combined
    model, and you kind of said maybe it's--there
    must be some reason that you're not proving
    you're good enough to stand alone PBM [sic] to
    -12-
    keep those business [sic].       How do you change
    those people's minds?
    Ryan replied, "Execution and performance, it's not the
    products . . . .       Now we have to tweak the marketing message a
    little, which we're doing to make sure that it's clear about how
    those operate and what those actually are and when they hit and
    what the savings are, and the benefit to the payers."
    Ryan went on to explain that "some stand-alone issues"
    caused the downturn in CVS Caremark's PBM business:
    the Coventry piece, when we lost Med-D, we
    knew we were going to lose the commercial
    business. There were some service issues on
    that one. . . . Chrysler, we still keep the
    [active    employees].       We    lost    the
    retirees . . . . [T]here were a variety of
    issues. . . . I will tell you this, we didn't
    lose anybody that said, well, because you guys
    are combined with a retailer, we're leaving.
    None of that.
    The complaint alleges that Ryan's statements during this
    call amounted to a disclosure of "the truth about [CVS Caremark's]
    failure to integrate the merged-entity, which resulted in the loss
    of billions of dollars in PBM contracts, and that the CVS Caremark
    retail-PBM model had failed to gain acceptance by customers in the
    pharmaceutical benefit market." The complaint further alleges that
    "investors   reacted    severely,   causing   the   share   price   of   CVS
    Caremark stock to collapse," dropping from $36.15 (the share price
    at the close of the market the previous day, November 4, 2009) to
    -13-
    $28.87 at the close of the market on the day of the earnings call
    (November 5, 2009), a total of roughly 20 percent.
    To support this allegation, the complaint quotes from
    several analyst reports of the earnings call. One report said that
    CVS   Caremark     had     "stun[ned]   with    news     of     additional      PBM
    non-renewals" on the call and that the "[s]urprise nature of [this]
    disclosure   raise[d]        credibility     issues"     for     the    company's
    management, because "the magnitude of the loss was discovered on
    the call and not in the [earnings] release."                     Other reports
    observed   that    the    "announcement     show[ed]    a     breakdown    in   the
    Caremark model," since the company's PBM business had "lost $4.5
    billion with a retention rate of only 92%," and that CVS Caremark
    had "provided undeniable evidence . . . that it has mismanaged the
    Caremark acquisition and destroyed shareholder value." One analyst
    considered the PBM business worthless for purposes of valuing CVS
    Caremark's stock:        "We do not consider the value of the PBM segment
    in arriving at our price target.          We view the PBM as essentially a
    free option."
    Later    statements     by   Ryan   and     another    CVS     Caremark
    employee reiterated the contribution of service problems to the
    company's performance.        At a conference on November 17, 2009, Ryan
    stated that although
    a number of employers, unions, health plans,
    [plan administrators] . . . love our client
    service[,] . . . we dropped the ball in some
    client service issues that we shouldn't have.
    -14-
    And we're owning up to it and we're fixing it.
    So, that's what happened, and it obviously was
    a big one with Coventry because the natural
    falloff is we know we're going to lose the
    commercial business following it.
    According to an article in Bloomberg Businessweek in February
    2010, the new President of Caremark Pharmacy Services said that the
    PBM    business     "has    five    segments      that   haven't    been   fully
    integrated," referring to CVS and Caremark's PBM businesses and
    their predecessors.        This statement came more than two years after
    Ryan said that he was "pleased that we've completed the integration
    of    both   the    organization     and   back    end   systems    quickly    and
    successfully."
    E. District Court Proceedings
    This action was filed in November 2009 in the United
    States District Court for the District of Rhode Island against four
    defendants:        CVS Caremark, Ryan, Rickard, and McLure.             In June
    2010, the complaint was amended to add new allegations and new
    plaintiffs: the retirement systems of the City of Brockton and the
    Counties of Plymouth and Norfolk, Massachusetts (collectively, the
    "Retirement Systems").5            The Retirement Systems claim that the
    defendants     made    material     misrepresentations      in     violation    of
    5
    In the district court, this case was styled Medoff v. CVS
    Caremark Corp., No. 09-cv-554 (D.R.I.).   The operative complaint
    is the Corrected Consolidated Class Action Complaint, filed on
    June 1, 2010. Richard Medoff, an individual who owned stock in CVS
    Caremark, was named as a plaintiff in the original complaint but
    not in the Corrected Consolidated Class Action Complaint.
    -15-
    Sections 10(b) and 20(a) of the Securities Exchange Act of 1934
    ("Exchange Act"), 15 U.S.C. §§ 78j(b), 78t(a), as well as Rule
    10b-5 of the Securities and Exchange Commission ("SEC"), 17 C.F.R.
    § 240.10b-5.   The defendants moved to dismiss the complaint under
    Federal Rule of Civil Procedure 12(b)(6) for failure to state a
    claim for relief.    The district court granted the motion, holding
    that the complaint did not plausibly allege that Ryan's statements
    on the November 5 earnings call caused the drop in CVS Caremark's
    share price, with one exception:       his warning that earnings per
    share would not grow at least 13 to 15%, as he had forecasted.   The
    court held that Ryan's forecast could not form the basis for a
    claim against the defendants, however, because it was a protected
    "forward-looking statement" under the Private Securities Litigation
    Reform Act ("PSLRA"), 15 U.S.C. § 77z-2(c)(1).        The Retirement
    Systems timely appealed.
    II. Analysis
    A. Standard of Review
    We review de novo an order of dismissal for failure to
    state a claim.      Tambone, 597 F.3d at 441.    In conducting this
    review, "we accept as true all well-pleaded facts set forth in the
    complaint and draw all reasonable inferences therefrom in the
    pleader's favor."     Artuso v. Vertex Pharm., Inc., 
    637 F.3d 1
    , 5
    (1st Cir. 2011) (citing Tambone, 597 F.3d at 441).     "To survive a
    motion to dismiss, a complaint must contain sufficient factual
    -16-
    matter, accepted as true, to 'state a claim to relief that is
    plausible on its face.'"        Ashcroft v. Iqbal, 
    556 U.S. 662
    , 678
    (2009) (quoting Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 570
    (2007)).     A claim is facially plausible if it is supported by
    "factual content that allows the court to draw the reasonable
    inference that the defendant is liable for the misconduct alleged."
    Id.    While    "[t]he    plausibility    standard    is     not   akin       to   a
    'probability     requirement,'"    it    demands     "more    than       a   sheer
    possibility that a defendant has acted unlawfully."                Id.       Unless
    the alleged facts push a claim "across the line from conceivable to
    plausible," the complaint must be dismissed.           Id. at 680 (quoting
    Twombly, 550 U.S. at 570).
    B. Loss Causation
    Section 10(b) of the Exchange Act makes it unlawful to
    "use or employ, in connection with the purchase or sale of any
    security . . . any manipulative or deceptive device or contrivance
    in contravention of such rules and regulations as the [SEC] may
    prescribe . . . ."       15 U.S.C. § 78j(b).   One of these rules is SEC
    Rule 10b-5, which prohibits any person from "mak[ing] any untrue
    statement of a material fact or . . . omit[ting] to state a
    material fact necessary in order to make the statements made, in
    the light of the circumstances under which they were made, not
    misleading . . . in connection with the purchase or sale of any
    security."     17 C.F.R. § 240.10b-5.
    -17-
    The Supreme Court has identified six elements of a claim
    under Section 10(b) and Rule 10b-5:
    (1)   a    material     misrepresentation    (or
    omission);
    (2) scienter, i.e., a wrongful state of mind;
    (3) a connection with the purchase or sale of
    a security;
    (4) reliance, often referred to in cases
    involving    public    securities   markets
    (fraud-on-the-market cases) as "transaction
    causation,";
    (5) economic loss; and
    (6)       "loss    causation," i.e.,   a   causal
    c o n n e c t io n   between    the     material
    misrepresentation and the loss.
    Dura Pharm., Inc. v. Broudo, 
    544 U.S. 336
    , 341-42 (2005) (emphasis
    omitted) (citations omitted).   Here, the district court focused on
    the element of loss causation--whether the Retirement Systems
    adequately alleged a causal connection between the defendants'
    material misrepresentations and the drop in CVS Caremark's share
    price that followed the November 5, 2009 earnings call.
    Plaintiffs commonly establish loss causation by
    (1) identifying a "corrective disclosure" (a
    release of information that reveals to the
    market the pertinent truth that was previously
    concealed or obscured by the company's fraud);
    (2) showing that the stock price dropped soon
    after the corrective disclosure; and
    (3) eliminating other possible explanations
    for this price drop, so that the factfinder
    can infer that it is more probable than not
    -18-
    that it was the corrective disclosure--as
    opposed to other possible depressive factors--
    that caused at least a "substantial" amount of
    the price drop.
    FindWhat Investor Grp. v. FindWhat.com, 
    658 F.3d 1282
    , 1311-12
    (11th Cir. 2011) (footnote omitted).                 Loss causation is easiest to
    show when a corrective disclosure is associated with a drop in
    share price.        In re Williams Sec. Litig.--WCG Subclass, 
    558 F.3d 1130
    , 1137 (10th Cir. 2009).
    C. The District Court's Opinion
    The district court began its analysis with a statement
    that the defendants acknowledged could have caused the drop in CVS
    Caremark's share price: Ryan's announcement that the company would
    fail to grow its earnings per share by 13 to 15%, as he had
    previously forecasted.            Such a projection is a "forward-looking
    statement" under the PSLRA, 15 U.S.C. § 77z-2(i)(1)(A), and one who
    makes a forward-looking statement cannot be liable in a private
    action under the securities laws if "the forward-looking statement
    is   .   .   .    identified   as    a   forward-looking       statement,      and    is
    accompanied        by    meaningful      cautionary      statements      identifying
    important        factors   that   could      cause    actual   results    to   differ
    materially from those in the forward-looking statement."                             Id.
    § 77z-2(c)(1).          The court held that because Ryan's projection was
    "couched     in     cautionary      terms"    and     prefaced   with    cautionary
    language, it could not support the Retirement Systems' claims. The
    Retirement Systems do not challenge this ruling on appeal.
    -19-
    The district court then turned to the remaining alleged
    misrepresentations and corrective disclosures.                   The Retirement
    Systems had alleged that during the November 5 earnings call,
    "investors      learned   the   truth    about   the   Company's    failure    to
    integrate the merged-entity, which resulted in the loss of billions
    of dollars in PBM contracts, and that the CVS Caremark retail-PBM
    model    had     failed   to    gain    acceptance     by   customers   in    the
    pharmaceutical benefit market."           The court disagreed that Ryan had
    made statements to this effect on the earnings call, citing Ryan's
    denials that there was anything wrong with CVS Caremark's business
    model, as well as his explanations that the loss of major clients
    such as New Jersey and Chrysler resulted from facts specific to
    each client.       The court acknowledged Ryan's statement that CVS
    Caremark had lost the Coventry contract due to "some service
    issues," but it pointed out that Ryan did not attribute those
    "service issues" to the integration of CVS and Caremark. The court
    held    that    Ryan's    statements     did   not   plausibly    constitute    a
    disclosure of CVS Caremark's failure to integrate or to gain
    acceptance of its business model.
    The district court also examined the extent to which
    Ryan's statements on the earnings call merely reflected information
    that had been disclosed previously.            The Retirement Systems admit,
    for example, that Ryan had disclosed months earlier that CVS
    Caremark had lost its contracts with Chrysler and Coventry.
    -20-
    Moreover,   the   defendants    showed     that   The    Providence    Journal
    newspaper had reported the loss of the New Jersey contract well
    before the call. Therefore, the court held, the Retirement Systems
    did not allege a plausible theory of loss causation based on CVS
    Caremark's lost contracts.
    Finally, the district court stated that McLure's sudden
    retirement, which the Retirement Systems compare to a firing, could
    not have plausibly caused the drop in CVS Caremark's share price.
    The court reasoned that when an executive leaves a company due to
    fraud or other problems, a drop in the company's share price
    results from the underlying reasons for the departure, not the
    departure itself.      See New Orleans Emps.' Ret. Sys. v. Omnicom
    Grp., Inc. (In re Omnicom Grp., Inc. Sec. Litig.), 
    597 F.3d 501
    ,
    513-14 (2d Cir. 2010).
    Based on this analysis, the district court concluded that
    CVS Caremark's failure to achieve Ryan's earnings forecast was the
    only plausible explanation for the drop in its share price.
    Because that forecast was a protected forward-looking statement,
    the court dismissed the complaint.
    D. Loss Causation Revisited
    Our   review   begins   with   the    same   question     that   the
    district court addressed:      Could Ryan's statements on the November
    5 earnings call plausibly have caused the Retirement Systems'
    -21-
    losses?6    We agree with the district court that one plausible cause
    of this loss was Ryan's announcement that CVS Caremark would not
    achieve the earnings growth that he had previously forecasted, an
    announcement    that   the   Retirement   Systems   no   longer   claim   as
    supporting liability.        To allege loss causation here, then, the
    Retirement Systems must allege that Ryan's other statements were a
    "substantial" cause of their losses.       FindWhat, 658 F.3d at 1309;
    Hartman v. Gilead Scis., Inc. (In re Gilead Scis. Sec. Litig.), 
    536 F.3d 1049
    , 1055-56 (9th Cir. 2008); McCabe v. Ernst & Young, LLP,
    
    494 F.3d 418
    , 425 (3d Cir. 2007).
    The Retirement Systems claim that the November 5 call
    revealed two categories of previous representations to be false:
    that CVS Caremark's business model had gained acceptance in the
    marketplace, and that the company could deliver quality service
    because it had fully integrated its back-end systems.             As to the
    acceptance of CVS Caremark's business model, the complaint does not
    allege that clients rejected the idea of a combined PBM and retail
    pharmacy.    Therefore, the Retirement Systems fail to state a claim
    6
    It is unclear whether a plaintiff may plead loss causation
    with "a short and plain statement of the claim showing that the
    pleader is entitled to relief," Fed. R. Civ. P. 8(a)(2), or if
    there is a heightened standard akin to the rule that "a party must
    state with particularity the circumstances constituting fraud,"
    Fed. R. Civ. P. 9(b). See Lormand v. US Unwired, Inc., 
    565 F.3d 228
    , 258 (5th Cir. 2009) (applying Rule 8(a)(2)); Katyle v. Penn
    Nat'l Gaming, Inc., 
    637 F.3d 462
    , 471 (4th Cir. 2011) (applying
    Rule 9(b)). Here, the Retirement Systems' allegations are specific
    enough that the outcome would be the same under either standard.
    -22-
    regarding the business model itself. But the complaint does allege
    that the defendants misrepresented the success of CVS Caremark's
    integration and the quality of its service.               According to the
    complaint, Ryan told the market that CVS's and Caremark's systems
    had been integrated shortly after the merger of the two companies.
    Ryan later told analysts that a worrisome repricing of contracts
    was unrelated to concerns about CVS Caremark's service, and he
    reiterated that CVS's systems were working with Caremark's.
    Several facets of the November 5 call, however, revealed that
    Ryan's previous statements were misrepresentations.           For example,
    Ryan admitted for the first time that the Coventry contract was
    lost   in   part   due   to   "service   issues,"   and   McLure's   sudden
    retirement indicated problems with the "integrated model" that he
    had built.    After the call, analysts understood that CVS Caremark
    had mismanaged the acquisition and damaged the PBM business.           The
    market reacted accordingly, driving down CVS Caremark's share price
    by twenty percent.       Later statements by CVS Caremark employees
    confirmed that the analysts were correct in their assessment of the
    problems with the PBM business.
    The defendants argue that the complaint nevertheless
    fails to plausibly allege loss causation for three reasons. First,
    there was no corrective disclosure because Ryan never said on the
    November 5 call that there were problems with the integration of
    CVS Caremark's systems.       Second, the market knew well before the
    -23-
    call that CVS Caremark had lost its contracts with Coventry, New
    Jersey, and Chrysler. Third, the Retirement Systems cannot support
    their theory of loss causation with analysts' reactions to Ryan's
    statements.    We find these objections unpersuasive.
    1. Lack of Corrective Disclosure
    The district court concluded that the November 5 call
    could not have been a corrective disclosure because Ryan did not
    state on the call that CVS Caremark had failed to integrate its
    systems.   In fact, Ryan attributed the company's lost contracts to
    stand-alone issues with particular clients.                      But a corrective
    disclosure    need   not   be   a     "mirror-image"       disclosure--a       direct
    admission that a previous statement is untrue.                         Alaska Elec.
    Pension Fund v. Flowserve Corp., 
    572 F.3d 221
    , 230 (5th Cir. 2009);
    In re Williams, 558 F.3d at 1140.                  To be sure, the corrective
    disclosure must relate to the same subject matter as the alleged
    misrepresentation.         FindWhat,     658   F.3d       at    1311   n.28;   In   re
    Williams, 558 F.3d at 1140; Lentell v. Merrill Lynch & Co., 
    396 F.3d 161
    , 173 (2d Cir. 2005).           But a defendant's failure to admit
    to   making    a     misrepresentation,            or     his    denial     that    a
    misrepresentation was made, does not necessarily preclude loss
    causation.     Flowserve,       572    F.3d   at    230   ("If    a    fact-for-fact
    disclosure were required to establish loss causation, a defendant
    could defeat liability by refusing to admit the falsity of its
    prior misstatements.        And if a 'complete' corrective disclosure
    -24-
    were    required,    defendants         could    immunize       themselves     with   a
    protracted     series    of    partial    disclosures."         (citation omitted)
    (internal quotation marks omitted)).
    Instead,    the       appropriate       inquiry     is    whether    the
    November 5 call, as a whole, plausibly revealed to the market that
    CVS Caremark had problems with service and the integration of its
    systems. Four aspects of the call lend plausibility to this theory
    of loss causation.
    First, Ryan disclosed for the first time that "service
    issues" had led to the loss of the Coventry contract, a statement
    that the Retirement Systems interpret as an admission that the
    failed integration of CVS Caremark was responsible for the loss of
    a     major   client.         The    district     court     disagreed     with    this
    interpretation      because     Ryan     did    not   attribute     those    "service
    issues" to the integration. We believe that the complaint supports
    the    conclusion   that      the    "service     issues"    resulted     from    poor
    integration, and that the market could plausibly have drawn this
    conclusion.      From the time the merger was announced, analysts had
    questioned CVS's ability to integrate with Caremark.                     One analyst
    expressed "serious concerns" about "the heightened integration
    risk,    given   that    both       companies   themselves       have   been     active
    industry consolidators in the recent past."                      Shortly after the
    merger was completed, Ryan told analysts that the "first thing"
    that concerned plan sponsors was the possibility that the merger
    -25-
    would degrade service.       When Ryan announced in January 2009 that
    CVS Caremark had repriced half of its business, one analyst asked
    if the reason for the repricing was "a concern about the service
    for the systems," to which Ryan responded that "there was no hidden
    agenda here about giving a lower price because of lack of service."
    Given these concerns, it is reasonable to infer that the market
    understood Ryan's statement about "service issues" with Coventry to
    imply problems with integration, which would have corrected Ryan's
    previous statements that the integration had proceeded smoothly.
    The   complaint   bolsters    this    inference   with   statements   from
    confidential witnesses that problems with the merger of information
    systems affected CVS Caremark's relationship with Coventry.
    Second, the alarm of the market following disclosure of
    the magnitude of CVS Caremark's lost business likely reflected an
    understanding that something systemic had gone wrong.         Although it
    was known that CVS Caremark had lost its contracts with Coventry,
    New Jersey, and Chrysler, the company had announced the size of
    only the contracts with Coventry ($1.4 billion) and Chrysler ($400
    million).   As Ryan put it, "approximately $2-plus billion" of CVS
    Caremark's contract losses occurred after the previous earnings
    call.   Ryan also told analysts that the PBM business's operating
    profit would decline by "as much as 10% to 12%."         Asking Ryan about
    these results, one analyst said that "it gives everyone heart
    palpitations."    The only systemic failure likely to produce these
    -26-
    numbers and reactions was a failure to integrate the PBM systems,
    and when analysts wrote scathing reports in response to the news,
    one wrote off the entire value of the PBM business for purposes of
    valuing CVS Caremark's shares.
    Third, analysts noticed a wide discrepancy between CVS
    Caremark's November 5 earnings press release and Ryan's description
    of the PBM business.        In the press release, Ryan mentioned "solid
    performance in our PBM" in the third quarter of 2009, but he waited
    until the call to disclose that CVS Caremark had lost billions of
    dollars of PBM business since the previous quarterly earnings call
    in August.    One analyst reacted to the discrepancy by writing that
    "the magnitude of the loss was discovered on the call and not in
    the release.       Surprising market participants with bad news on an
    earning call tends to lead to questions about credibility with
    respect to everything from earnings guidance to the business model
    itself."
    Fourth,     McLure's    retirement      alerted   the   market    to
    problems with the PBM business.               McLure was the President of
    Caremark Pharmacy Services, and according to Ryan, he was a "chief
    architect[] of [the] integrated model."              The retirement came as a
    surprise,    and    it    occurred   before    CVS    Caremark   had   found    a
    successor.      One      analyst    wrote   that   "the   suddenness    of    the
    retirement of Howard McLure, Caremark's President, leads us to
    -27-
    believe that his departure was not exactly voluntary . . . . What
    this means for future business retention is uncertain."
    Perhaps the market did not perceive every detail of CVS
    Caremark's struggles, but it knew enough to drive down the price of
    CVS Caremark shares by 20%.7     The Ninth Circuit addressed a similar
    situation in Sparling v. Daou (In re Daou Systems, Inc.), 
    411 F.3d 1006
     (9th Cir. 2005), in which a company had concealed that it was
    using an improper technique to recognize revenue prematurely.
    Eventually the company revealed that it had a high level of
    unbilled receivables, which the plaintiffs alleged was the result
    of this improper technique.        Id. at 1025-27.        The price of the
    company's stock dropped sharply, although the market did not know
    the exact reason for the high level of unbilled receivables; one
    analyst said that "[w]hen you say one thing on the conference call
    and report something different on the [quarterly financial report],
    that raises concern. . . . You have got to question whether they
    are manufacturing earnings."        Id. at 1026.         The company later
    confirmed that it had improperly recognized revenue.              Id.   The
    court concluded that the plaintiffs' allegations were "sufficient
    to provide [the company] with some indication that the drop in
    [its]    stock   price   was   causally   related   to    [its]   financial
    7
    If this case proceeds, it will be up to the Retirement
    Systems to prove how much of this drop resulted from revelations
    about CVS Caremark's integration, which are actionable, and how
    much resulted from disappointment in CVS Caremark's projected
    earnings, which is not actionable.
    -28-
    misstatements reflecting its practice of prematurely recognizing
    revenue before it was earned." Id. (citing Dura, 544 U.S. at 347).
    We agree with the Ninth Circuit's approach, and we believe that the
    result here is the same.     The Retirement Systems' allegations
    indicate that the drop in CVS Caremark's share price was causally
    related to its misstatements regarding the integration of CVS and
    Caremark, and these allegations are sufficiently plausible to
    foreclose dismissal.
    2. Public Knowledge of Contract Losses
    The defendants point out, as did the district court, that
    CVS Caremark's loss of Coventry, New Jersey, and Chrysler as
    clients was public knowledge well before the November 5 call.       In
    fact, CVS Caremark had already disclosed the revenue impact of the
    lost Coventry and Chrysler contracts.        Therefore, the defendants
    argue, Ryan's discussion of the loss of these contracts could not
    have been a corrective disclosure.      See In re Omnicom, 597 F.3d at
    512 ("What appellant has shown is a negative characterization of
    already-public    information.           A    negative    journalistic
    characterization of previously disclosed facts does not constitute
    a corrective disclosure of anything but the journalists' opinions."
    (citations omitted)).
    The Retirement Systems respond that their allegations go
    beyond the mere loss of these contracts. Instead, they allege that
    during the November 5 call, the market learned for the first time
    -29-
    the real reason for the loss:         the failed integration of CVS and
    Caremark.8      That   information,   not   the   loss   of   the   contracts
    themselves, is the corrective disclosure at the heart of the
    Retirement Systems' claims. As described above, various aspects of
    the call allegedly revealed that the integration had failed:              the
    identification of "service issues" as a reason for the loss of the
    Coventry contract, the first disclosure of the full value of lost
    contracts, the discrepancies between CVS Caremark's earnings press
    release and Ryan's statements on the call, and McLure's sudden
    retirement.    Despite the earlier disclosure of CVS Caremark's lost
    contracts, this new information could plausibly have caused the
    Retirement Systems' losses.
    3. Use of Analyst Reports
    The district court discounted the complaint's reliance on
    analyst reports, stating that the Retirement Systems failed to
    "explain how these analysts' remarks, harsh as they were, can serve
    to alter the nature of what Ryan actually said during the November
    5 earnings call."      Although the reports cannot alter Ryan's words,
    8
    The Retirement Systems also question whether the market was
    fully aware of CVS Caremark's loss of the New Jersey contract prior
    to November 5, even though the loss had been previously reported in
    two articles, one published online and the other in The Providence
    Journal.    Because the Retirement Systems pleaded the reliance
    element of their claims by alleging that the market for CVS
    Caremark stock was "open, well-developed, and efficient," meaning
    that the price of the stock incorporated available material
    information, see Basic Inc. v. Levinson, 
    485 U.S. 224
    , 241-42
    (1988), they cannot now claim that the market was unaware of
    information reported in a major Rhode Island newspaper.
    -30-
    the Retirement Systems argue that they reflected the meaning of
    those words in the market in which they were used.         Cf. Stuebler v.
    Xcelera.com (In re Xcelera.com Sec. Litig.), 
    430 F.3d 503
    , 514 (1st
    Cir. 2005) ("[T]he existence of a significant number of analysts
    implies that company reports are closely reviewed by investment
    professionals, who would in turn make buy/sell recommendations to
    client investors." (internal quotation marks omitted)). We agree.9
    When a plaintiff alleges corrective disclosures that are
    not   straightforward      admissions       of   a   defendant's   previous
    misrepresentations, it is appropriate to look for indications of
    the market's contemporaneous response to those statements.              To
    preclude a plaintiff from relying on analyst reports that expose
    the limitations of a defendant's statements could permit the
    defendant to "defeat liability by refusing to admit the falsity of
    its prior misstatements."           Flowserve, 572 F.3d at 230.         For
    example,   in   In   re   eSpeed,    Inc.    Securities   Litigation,   
    457 F. Supp. 2d 266
     (S.D.N.Y. 2006), the plaintiffs alleged that
    eSpeed, a brokerage company, had concealed that it was alienating
    customers and harming its financial performance by allowing some
    customers to obtain better trade executions by paying higher
    commissions.    Id. at 271-76.        Following eSpeed's disclosure of
    disappointing financial results, an analyst asked its CEO on a
    9
    The Retirement Systems also contend that the analyst reports
    constituted corrective disclosures by themselves, even in the
    absence of Ryan's statements. We do not reach this argument.
    -31-
    conference call whether animosity toward this practice had affected
    the company's market share.    Id. at 276.   The CEO denied this, but
    a news article about the conference call, published the next day,
    posited a connection between eSpeed's pricing structure and its
    poor financial results.     Id. at 296-97.   The court held that the
    CEO's exchange with the analyst, on its own, could not sustain the
    plaintiffs'   allegations   that    "disclosure   regarding   [eSpeed's
    pricing structure] was a proximate cause of the economic loss," id.
    at 296, but the subsequent article "could establish that, despite
    [the CEO's] specific denial, the market understood by the end of
    the putative class period what it did not before--that the 'new
    fees' or 'new charges' entailed by [eSpeed's pricing structure]
    were damaging eSpeed's market share and financial performance," id.
    at 297.
    Here, Ryan did not admit on the November 5 call that he
    had misrepresented the success of the merger, but various aspects
    of the call, taken together, plausibly could have alerted the
    market that the merger had been unsuccessful.      In particular, the
    contemporaneous analyst reports could have represented the market's
    understanding that the PBM business's poor performance was not a
    mere stumble but a signal that the merger had failed to produce any
    value for CVS Caremark. Therefore, the analyst reports should have
    been considered in deciding the motion to dismiss.
    -32-
    E. Other Elements of the Retirement Systems' Claims
    Although   the    district   court   based   its     decision
    exclusively on loss causation, the defendants argue that we can
    nevertheless affirm the decision because the Retirement Systems
    failed to plead an actionable misstatement or omission by the
    defendants.10   While it is true that the failure to plead an
    actionable misstatement or omission would support dismissal of the
    Retirement Systems' claims, the parties' briefing on this issue is
    abbreviated, so we think it best to allow the district court to
    consider this argument in the first instance.    The same is true for
    the scienter element of the Retirement Systems' claims, which was
    briefed before the district court but not on appeal.          Instead of
    reversing the district court's decision, then, we will vacate it to
    allow the court to consider alternative grounds for dismissal if it
    chooses.
    III. Conclusion
    For the reasons above, we vacate the dismissal of the
    complaint and remand for further proceedings consistent with this
    opinion.   Costs are awarded to the appellants.
    10
    For example, the defendants claim that the alleged
    misrepresentations were puffery, meaning that they were "too
    general to cause a reasonable investor to rely upon them." ECA &
    Local 134 IBEW Joint Pension Trust of Chi. v. JP Morgan Chase Co.,
    
    553 F.3d 187
    , 206 (2d Cir. 2009). In this opinion, we have assumed
    without deciding that the Retirement Systems have adequately
    alleged the elements of their claims other than loss causation.
    -33-