The Taylor Group, Inc. v. Industrial Distributors International Co. ( 2021 )


Menu:
  •       USCA11 Case: 20-14764   Date Filed: 06/08/2021   Page: 1 of 26
    [DO NOT PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT
    ________________________
    No. 20-14764
    Non-Argument Calendar
    ________________________
    D.C. Docket No. 1:19-cv-24235-JB
    THE TAYLOR GROUP, INC.,
    a Mississippi corporation,
    TAYLOR MACHINE WORKS, INC.,
    a Mississippi corporation,
    SUDDEN SERVICE, INC.,
    a Mississippi corporation,
    Plaintiffs-Appellees,
    versus
    INDUSTRIAL DISTRIBUTORS INTERNATIONAL CO.,
    a Florida corporation,
    Defendant-Appellant.
    USCA11 Case: 20-14764          Date Filed: 06/08/2021      Page: 2 of 26
    ________________________
    Appeal from the United States District Court
    for the Southern District of Florida
    ________________________
    (June 8, 2021)
    Before NEWSOM, LUCK, and ANDERSON, Circuit Judges.
    PER CURIAM:
    Industrial Distributors International Co. appeals the district court’s order
    denying its motion to compel Taylor Group 1 to arbitrate its trademark infringement
    claims. We affirm.
    FACTUAL BACKGROUND AND PROCEDURAL HISTORY
    This case is about three separate agreements: a distribution agreement, in
    which Taylor Group granted Taylor Machine Works International, Inc. 2 the right to
    distribute its products overseas; a marketing agreement, in which Taylor
    International granted International Distributors the right to market its products in the
    Dominican Republic; and an asset purchase agreement, in which Taylor Group
    purchased the overseas distribution rights it had granted to Taylor International.
    International Distributors contends Taylor Group is bound by the marketing
    1
    We refer to The Taylor Group, Inc., Taylor Machine Works, Inc., and Sudden Service,
    Inc., as “Taylor Group.”
    2
    Despite the name, Taylor International was not owned by the Taylor family.
    2
    USCA11 Case: 20-14764      Date Filed: 06/08/2021   Page: 3 of 26
    agreement’s arbitration clause, even though Taylor Group is not a party to the
    marketing agreement.
    The Distribution Agreement. Taylor Group manufactures forklifts. In
    1991, Taylor Group entered a distribution agreement with Taylor International,
    granting it “overseas distribution rights to TAYLOR® equipment and parts.” The
    distribution agreement provided that Taylor International would “be the sole export
    management organization engaged by” Taylor Group outside the United States and
    Canada. The distribution agreement also said it was:
    UNDERSTOOD      AND     AGREED    THAT    [TAYLOR]
    INTERNATIONAL, AS AN INDEPENDENT BUSINESS, [WAS] A
    SEPARATE LEGAL ENTITY FROM TAYLOR [GROUP], AND
    THE RELATIONSHIP ESTABLISHED [WAS] THAT OF A BUYER
    AND SELLER, [TAYLOR] INTERNATIONAL BUYING THE SAID
    PRODUCTS FROM TAYLOR [GROUP] FOR RESALE TO
    OTHERS    FOR    ITS   OWN    ACCOUNT.    [TAYLOR]
    INTERNATIONAL [WAS] NOT, IN ANY SENSE, AN AGENT OF
    TAYLOR [GROUP] AND HA[D] NO AUTHORITY TO
    TRANSACT ANY BUSINESS IN [TAYLOR GROUP’S] NAME OR
    TO INCUR ANY OBLIGATION OR LIABILITY FOR OR
    AGAINST TAYLOR [GROUP], OR TO BIND TAYLOR [GROUP]
    IN ANY MANNER WHATSOEVER.
    “The Agreement [was] not assignable in whole or in part by either party,” and it
    was “agreed that the right extended by TAYLOR [GROUP] to sell TAYLOR
    products [was] not an asset of [TAYLOR] INTERNATIONAL, but belong[ed] at all
    times to TAYLOR [GROUP], subject to the terms of th[e] Agreement.”
    3
    USCA11 Case: 20-14764     Date Filed: 06/08/2021   Page: 4 of 26
    After Taylor Group entered into the distribution agreement with Taylor
    International, International Distributors’ president, Paolo Amore, reached out to
    Taylor Group to purchase parts for customers in the Dominican Republic who were
    having trouble getting replacement parts for their Taylor forklifts. Taylor Group
    referred Amore to Taylor International, and International Distributors continued to
    purchase Taylor parts from Taylor International for a couple of years. Taylor
    International’s president, Doug Hulse, invited Amore to tour the Taylor factory and
    meet the Taylor family. Amore accepted the invitation and Hulse introduced Amore
    to the Taylors.
    The Marketing Agreement. In 1999, Taylor International entered into a
    “marketing agreement” with International Distributors. The marketing agreement
    had an arbitration clause that provided: “In the event of a dispute between the
    Company and the Agent, the International Chamber of Commerce shall be the
    arbitrating body.” The marketing agreement provided that Taylor International
    “grant[ed] to [International Distributors] the right to market the equipment” in the
    Dominican Republic. Taylor International later added Colombia to International
    Distributors’ territories.
    International Distributors agreed that it would not sell or recommend any
    products that were not “genuine or new [Taylor International] products
    manufactured by or for [Taylor International].” The marketing agreement also
    4
    USCA11 Case: 20-14764        Date Filed: 06/08/2021     Page: 5 of 26
    provided that International Distributors would service Taylor International’s
    “products already in operation” in International Distributors’ territories.
    International Distributors agreed that it would not “use the name ‘[Taylor
    International]’ or any [Taylor International] trademark or trade name” except as
    “approved in writing” by Taylor International. The parties agreed that the marketing
    agreement could not be assigned “in whole or in part” and that it could be terminated
    by either party on ninety days’ written notice.
    In May 2018, Taylor International sent a letter to International Distributors
    terminating the marketing agreement “effective 90 calendar days” from the date of
    the letter. In the letter, Taylor International said that International Distributors could
    still order parts “under the current terms and conditions” until the ninety-day
    termination period ended. That same day, Hulse emailed Taylor Group and said that
    Taylor International had “issued [International Distributors] the 90 day notice of
    cancellation.” Hulse noted that the marketing agreement allowed “cancellation for
    any reason by either side,” but he explained that the termination was for many
    reasons, including “[c]ustomer complaints,” “[p]oor business levels,” and a “[l]ack
    of service support.”
    The Asset Purchase Agreement and Trademark Dispute.                         In early
    September 2019, Taylor Group purchased some of Taylor International’s assets,
    including the overseas distribution rights covered by the 1991 distribution
    5
    USCA11 Case: 20-14764       Date Filed: 06/08/2021    Page: 6 of 26
    agreement. After it bought back the international distribution rights, Taylor Group
    learned that International Distributors was using Taylor brand trademarks on its
    website to represent itself as an authorized dealer of Taylor brand equipment and
    parts, so Taylor Group sued International Distributors for trademark infringement
    and unfair competition.     International Distributors filed a motion to compel
    arbitration based on the arbitration clause in the marketing agreement.
    International Distributors argued that the International Chamber of Commerce
    panel should decide “in the first instance” whether Taylor Group—which did not
    sign the marketing agreement—was bound to arbitrate under the agreement. But if
    the arbitration question was for the district court, International Distributors argued
    that Taylor Group was “bound to arbitrate under several theories,” including that:
    (1) Taylor Group assumed the marketing agreement when it purchased Taylor
    International’s assets; (2) Taylor International was acting as Taylor Group’s agent
    when Taylor International entered the marketing agreement with International
    Distributors; and (3) Taylor Group should be estopped from opposing arbitration
    because of its distribution agreement with Taylor International and the fact that
    Taylor Group benefitted from the marketing agreement.
    Taylor Group opposed arbitration because, as a non-party to the marketing
    agreement, it could not be compelled to arbitrate. Taylor Group argued that: (1) it
    did not assume the marketing agreement, since Taylor International terminated the
    6
    USCA11 Case: 20-14764          Date Filed: 06/08/2021       Page: 7 of 26
    marketing agreement before Taylor Group purchased its assets; (2) Taylor
    International did not act as Taylor Group’s agent, since it had no authority to bind
    Taylor Group to the marketing agreement; and (3) Taylor Group was not equitably
    estopped from opposing arbitration, since Taylor International was not Taylor
    Group’s “affiliate,” Taylor Group did not knowingly receive any direct benefits from
    the marketing agreement, and International Distributors could not compel arbitration
    by basing its defense on the marketing agreement.
    After reviewing the briefing and affidavits, and holding a hearing, the district
    court denied International Distributors’ motion to compel arbitration.3 The district
    court concluded that it had the authority to answer the arbitrability question because
    “the question of whether a non-party is bound by an arbitration clause [was] within
    the sound discretion of the court and not an arbitrator.” The district court explained
    that “[a]lthough an arbitrator may have the authority to decide the scope of the claims
    of the parties that have agreed to proceed to arbitration, that cannot encompass the
    issue of whether its jurisdiction applies to non-signatories” because, by definition,
    non-signatories have not agreed to the arbitration clause’s language.
    Having determined that it was the one that had to decide, the district court
    concluded that Taylor Group could not be compelled to arbitrate under any of
    3
    After the parties consented to proceed before the magistrate judge, the district court
    referred the case “entirely” to the magistrate judge.
    7
    USCA11 Case: 20-14764        Date Filed: 06/08/2021    Page: 8 of 26
    International Distributors’ theories. First, the district court found that Taylor Group
    did not assume the marketing agreement when it purchased some of Taylor
    International’s assets. Taylor Group, the district court explained, did not assume any
    of Taylor International’s liabilities and only purchased specific assets, which did not
    include the marketing agreement. The failure to include the marketing agreement
    “[did] not appear to be an oversight” because “the record show[ed] that [Taylor]
    International terminated the agreement,” and advised Taylor Group of the
    termination, a year before the asset purchase agreement.
    Second, the district court found that Taylor International did not act as Taylor
    Group’s agent. The district court explained that the distribution agreement “plainly
    undermine[d] the argument that there was an agency relationship between [Taylor]
    International and [Taylor Group]” because it “specifically disclaim[ed] any agency
    relationship.” The record also “show[ed] that Taylor [Group] did not exercise
    control over [Taylor] International,” as was required for an agency relationship.
    Third, the district court also found that Taylor Group was not estopped from
    opposing arbitration of its trademark claims. International Distributors advanced
    three “species” of estoppel, arguing that Taylor Group was estopped because:
    (1) Taylor International was its “affiliate”; (2) International Distributors’ defense to
    Taylor Group’s trademark claims was based on the marketing agreement; and
    (3) Taylor Group accepted benefits from the marketing agreement. The district court
    8
    USCA11 Case: 20-14764       Date Filed: 06/08/2021   Page: 9 of 26
    rejected the argument that Taylor International was Taylor Group’s “affiliate”
    because “the ‘heart’ of the definition of affiliate” is control and Taylor Group “did
    not exercise control over [Taylor] International.” Next, the district court rejected
    International Distributors’ argument that because its defense to Taylor Group’s
    claims was based on the marketing agreement, Taylor Group was estopped from
    opposing arbitration of its claims. That argument, the district court explained, was
    not supported by any authority and the theory of estoppel did not apply because
    Taylor Group was seeking to enforce intellectual property rights that were unrelated
    to the marketing agreement with the arbitration clause. Finally, the district court
    rejected International Distributors’ argument that Taylor Group knowingly received
    direct benefits from the marketing agreement because the benefit Taylor Group
    received “was the sale of Taylor [Group] products in the Dominican Republic and
    Colombia” and “sales alone are not a direct benefit.”
    International Distributors appeals the district court’s order denying its motion
    to compel arbitration.
    STANDARD OF REVIEW
    “We review de novo a district court’s denial of a motion to compel
    arbitration,” Kroma Makeup EU, LLC v. Boldface Licensing + Branding, Inc., 
    845 F.3d 1351
    , 1354 (11th Cir. 2017), “accept[ing] the district court’s findings of fact
    that are not clearly erroneous,” Multi-Fin. Sec. Corp. v. King, 
    386 F.3d 1364
    , 1366
    9
    USCA11 Case: 20-14764      Date Filed: 06/08/2021   Page: 10 of 26
    (11th Cir. 2004). “Contract interpretation is a question of law and is subject to de
    novo review.” Am. Cas. Co. of Reading, Pa. v. Etowah Bank, 
    288 F.3d 1282
    , 1285
    (11th Cir. 2002).
    DISCUSSION
    International Distributors argues that the district court erred by deciding the
    question of arbitrability because that question was for the International Chamber of
    Commerce panel, not the district court. Even if the question was properly before the
    district court, International Distributors contends that the district court erred in
    concluding that Taylor Group could not be compelled to arbitrate under the
    marketing agreement’s arbitration clause. International Distributors argues that the
    district court erred in concluding that: 1) Taylor Group was not estopped from
    opposing arbitration; 2) Taylor Group was not a third-party beneficiary to the
    contract; 3) Taylor International did not act as Taylor Group’s agent; and 4) Taylor
    Group did not assume the contract when it purchased Taylor International’s assets.
    We address these arguments below.
    The District Court Properly Decided the Question of Arbitrability
    International Distributors argues that the district court should not have
    decided the question of arbitrability because International Distributors and Taylor
    International agreed that the International Chamber of Commerce panel would have
    the power to determine its jurisdiction. But International Distributors’ motion to
    10
    USCA11 Case: 20-14764       Date Filed: 06/08/2021    Page: 11 of 26
    compel arbitration asked the district court “to determine if there [was] a basis for
    binding Taylor Group or its subsidiaries to arbitration.” That is what the district
    court did. Only because the district court’s answer was “no” does International
    Distributors now argue that the district court should not have decided the question.
    Nevertheless, International Distributors is wrong.
    There is no evidence that Taylor Group, a non-party to the marketing
    agreement, agreed to submit the question of arbitrability to arbitration. In First
    Options of Chicago, Inc. v. Kaplan, the Supreme Court made clear that if “the parties
    did not agree to submit the arbitrability question itself to arbitration, then the court
    should decide that question just as it would decide any other question that the parties
    did not submit to arbitration, namely, independently.” 
    514 U.S. 938
    , 943 (1995).
    International Distributors concedes that only it “and [Taylor] International agreed
    that the [International Chamber of Commerce panel would have] the power to
    determine its jurisdiction.” That does not include Taylor Group and we cannot
    “assume . . . parties agreed to arbitrate arbitrability unless there is clear and
    unmistakable evidence that they did so.” 
    Id. at 944
     (quotation omitted; alterations
    adopted). The marketing agreement’s arbitration clause says that “[i]n the event of
    a dispute between the Company and the Agent, the International Chamber of
    Commerce shall be the arbitrating body.” That is all. There is no mention of Taylor
    Group or any non-party. Therefore, we cannot say that Taylor Group “clear[ly] and
    11
    USCA11 Case: 20-14764         Date Filed: 06/08/2021     Page: 12 of 26
    unmistakabl[y]” agreed to arbitrate this threshold question. Absent “clear and
    unmistakable evidence” to the contrary, “the question whether the parties have a
    valid arbitration agreement at all is for the court, not the arbitrator, to decide.” See
    Terminix Int’l Co., LP v. Palmer Ranch Ltd. P’ship, 
    432 F.3d 1327
    , 1332 (11th Cir.
    2005) (quotation omitted).
    International Distributors suggests that we should err on the side of arbitration
    because Taylor Group would suffer no “irreparable harm” by being compelled to
    arbitrate because “Taylor [Group] can simply move to vacate any award against it if
    the arbitrators exceed their powers.” But even-if-its-wrong-the-courts-can-vacate-it
    is not the test we apply and the Supreme Court has explained that, although a “party
    . . . can ask a court to review [an] arbitrator’s decision,” courts “will set that decision
    aside only in very unusual circumstances.” Kaplan, 
    514 U.S. at 942
    . For this reason,
    “who—court or arbitrator—has the primary authority to decide whether a party has
    agreed to arbitrate can make a critical difference to a party resisting arbitration.” 
    Id.
    That is why we require “clear and unmistakable evidence” that a party has agreed to
    submit the question of arbitrability to arbitration, and because International
    Distributors has shown no evidence that non-party Taylor Group did so, the district
    court did not err by deciding the question of arbitrability. See Chastain v. Robinson-
    Humphrey Co., Inc., 
    957 F.2d 851
    , 854 (11th Cir. 1992) (“If a party has not signed
    an agreement containing arbitration language, such a party may not have agreed to
    12
    USCA11 Case: 20-14764        Date Filed: 06/08/2021    Page: 13 of 26
    submit grievances to arbitration at all.        Therefore, before sending any such
    grievances to arbitration, the district court itself must first decide whether or not the
    non-signing party can nonetheless be bound by the contractual language.”).
    Taylor Group Cannot be Compelled to Arbitrate its Claims
    The Federal Arbitration Act “places arbitration agreements on an equal
    footing with other contracts and requires courts to enforce them according to their
    terms.” Hearn v. Comcast Cable Commc’ns, LLC, 
    992 F.3d 1209
    , 1213 (11th Cir.
    2021) (quotation omitted); see also 
    9 U.S.C. § 2
     (“A written provision in any . . .
    contract evidencing a transaction involving commerce to settle by arbitration a
    controversy thereafter arising out of such contract or transaction . . . shall be valid,
    irrevocable, and enforceable, save upon such grounds as exist at law or in equity for
    the revocation of any contract.”). There is no dispute that Taylor International and
    International Distributors would be required to arbitrate their disputes under the
    marketing agreement’s arbitration clause. The question here is whether Taylor
    Group, a non-party to the marketing agreement, is bound by that agreement to
    arbitrate its trademark infringement claims.
    State law “governs the issue whether a contract may be enforced by or against
    a nonparty.” Kong v. Allied Prof’l Ins. Co., 
    750 F.3d 1295
    , 1302 (11th Cir. 2014)
    (citations omitted); see also Arthur Andersen LLP v. Carlisle, 
    556 U.S. 624
    , 630
    (2009) (The Federal Arbitration Act does not “alter background principles of state
    13
    USCA11 Case: 20-14764       Date Filed: 06/08/2021   Page: 14 of 26
    contract law regarding the scope of agreements (including the question of who is
    bound by them).”). Although the marketing agreement selects New Jersey law, the
    parties agreed at the hearing “that there was no substantive difference between the
    law of Florida and New Jersey.” In its motion to compel, International Distributors
    primarily relied on Florida law and the district court did the same.
    Under Florida law, generally a “party who has not agreed to be bound by an
    arbitration agreement cannot be compelled to arbitrate.” Massa v. Michael Ridard
    Hosp. LLC, 
    306 So. 3d 1106
    , 1109 (Fla. Dist. Ct. App. 2020). But non-parties can
    be “bound to arbitration agreements under the theories of (1) incorporation by
    reference; (2) assumption; (3) agency; (4) veil piercing/alter ego; and (5) estoppel.”
    
    Id.
     A non-party to an arbitration agreement may also be bound to arbitrate if the
    non-party “has received something more than an incidental or consequential benefit
    of the contract, or if the [non-party] is specifically the intended third-party
    beneficiary of the contract.” Germann v. Age Inst. of Fla., Inc., 
    912 So. 2d 590
    , 592
    (Fla. Dist. Ct. App. 2005) (citations omitted). International Distributors raises four
    of these theories: (1) estoppel; (2) third-party beneficiary; (3) agency; and (4)
    assumption. All are without merit.
    1. Taylor Group Cannot be Compelled to Arbitrate by Estoppel.
    International Distributors argues that Taylor Group is estopped from
    “asserting lack of signature to avoid arbitration” because Taylor Group’s “claim
    14
    USCA11 Case: 20-14764        Date Filed: 06/08/2021    Page: 15 of 26
    [was] based in some way on the contract that contained the arbitration clause” and
    Taylor Group “directly benefitted from the contract.”
    a. Taylor Group’s Trademark Claims are not Based on the Marketing
    Agreement.
    Taylor Group’s claims are not based on the marketing agreement.
    International Distributors concedes this point in its brief: “To be sure, [Taylor
    Group’s] trademark claims do not seek to enforce the [Marketing] Agreement.”
    Instead, International Distributors contends that Taylor Group must arbitrate its
    claims because of “the fact that the [Marketing] Agreement serves as a defense to
    the trademark claims.” International Distributors cites no case for the proposition
    that a non-party to an agreement whose claims are not based on the agreement may
    nevertheless be estopped from opposing arbitration of its claims because a
    defendant’s theory of defense invokes the agreement. The cases it does cite stand
    only for the uncontroversial point that if a plaintiff’s claims are based on the contract
    containing the arbitration clause, it cannot oppose arbitration. See, e.g., McBro
    Planning & Dev. Co. v. Triangle Elec. Const. Co., Inc., 
    741 F.2d 342
    , 344 (11th Cir.
    1984) (holding that plaintiff was estopped from opposing arbitration because its
    claims were “intimately founded in and intertwined with the underlying contract
    obligations”); Jackson v. Shakespeare Found., Inc., 
    108 So. 3d 587
    , 595 (Fla. 2013)
    (holding that plaintiff must arbitrate its claim because the claim was “inextricably
    intertwined with both the transaction from which the contract arose and the contract
    15
    USCA11 Case: 20-14764        Date Filed: 06/08/2021   Page: 16 of 26
    itself—the reliance element of the claim emanate[d] from the transaction from which
    the contract arose, and the damages element of the claim [arose] from the execution
    and existence of the contract itself”).
    International Distributors contends that by raising the marketing agreement as
    a defense to Taylor Group’s trademark infringement claims, it meets the “significant
    relationship” test. In Jackson, the Florida Supreme Court held that a plaintiff must
    arbitrate her claim when her claim has a “significant relationship” to the contract.
    
    108 So. 3d at 593
    . “[A] significant relationship is described to exist between an
    arbitration provision and a claim if there is a ‘contractual nexus’ between the claim
    and the contract.” 
    Id.
     “A contractual nexus exists between a claim and a contract if
    the claim presents circumstances in which the resolution of the disputed issue
    requires either reference to, or construction of, a portion of the contract.” 
    Id.
    Here, the marketing agreement is wholly unrelated to Taylor Group’s
    trademark claims based on conduct beginning in September 2019—over a year after
    the marketing agreement was terminated. As Taylor Group points out, “the fact that
    [Taylor International] may have at one time authorized [International Distributors]
    to sell TAYLOR® equipment and parts in Colombia and the Dominican Republic
    provides no defense to [International Distributors’] ongoing use of the TAYLOR®
    Marks—in Miami and elsewhere—long after termination of the Marketing
    Agreement.” Because the marketing agreement was terminated long before Taylor
    16
    USCA11 Case: 20-14764            Date Filed: 06/08/2021         Page: 17 of 26
    Group alleges that International Distributors infringed trademarks, Taylor Group’s
    trademark “claims present no circumstances in which the resolution of the disputed
    issue requires either reference to, or construction of, a portion of the contract,” and,
    thus, there is no “significant relationship” between the marketing agreement and
    Taylor Group’s trademark claims.
    International Distributors disputes that the marketing agreement was ever
    terminated, but the district court found that it was and that finding is supported by
    substantial evidence in the record.4 See Thelma C. Raley, Inc. v. Kleppe, 
    867 F.2d 1326
    , 1328 (11th Cir. 1989) (“a finding of fact [is not] clearly erroneous if the record
    [contains] substantial evidence to support it”). In its May 2018 letter, Taylor
    International told International Distributors that “any / all agreements that [were]
    currently in place between [Taylor International] and [International Distributors]
    [were] terminated effective 90 calendar days” from the date of the letter, which
    would be August 14, 2018. That same day, Hulse told Taylor Group that Taylor
    4
    International Distributors argues that the district court erred because it “resolv[ed] factual
    disputes” on the affidavits without holding an evidentiary hearing. But International Distributors
    does not explain why an evidentiary hearing was necessary. A district court may resolve a motion
    without live testimony. See Fed. R. Civ. P. 43 (“When a motion relies on facts outside the record,
    the court may hear the matter on affidavits or may hear it wholly or partly on oral testimony or on
    depositions.”). Even so, the district court asked the parties whether there was a “need for an
    evidentiary hearing on the motion to compel.” International Distributors said that the district court
    could resolve the motion by “rely[ing] on the affidavits” alone. That is what the district court did.
    The failure to hold an evidentiary hearing—even if it was error—was invited by International
    Distributors and, thus, we cannot address the issue. See Pensacola Motor Sales Inc. v. E. Shore
    Toyota, LLC, 
    684 F.3d 1211
    , 1231 (11th Cir. 2012) (“A party that invites an error cannot complain
    when its invitation is accepted.”).
    17
    USCA11 Case: 20-14764       Date Filed: 06/08/2021   Page: 18 of 26
    International had “issued [International Distributors] the 90 day notice of
    cancellation,” and though Hulse noted that the marketing agreement allowed
    “cancellation for any reason by either side,” he explained that the termination was
    for many reasons, including “[c]ustomer complaints,” “[p]oor business levels,” and
    a “[l]ack of service support.”
    According to International Distributors, a series of emails between Amore and
    Hulse show that Taylor International “withdrew the termination notice before it
    became effective.” But those emails confirm the termination rather than undermine
    it. On August 13, 2018—one day before the ninety-day termination period ended—
    Hulse emailed Amore and said it was “sad that it took a letter of cancellation for
    [Amore] to once again surface.”         Hulse offered to buy back International
    Distributors’ trucks and “stock parts.” Amore responded that he was “on vacation
    with [his] family, cruising the outer islands of the Bahamas” and would respond
    when he returned from vacation. The termination became effective the next day. A
    week later, Amore responded, disputing Taylor International’s reasons for
    terminating the marketing agreement. Hulse and Amore continued arguing by email
    for months, both sticking to their positions. International Distributors identified no
    email from Hulse “withdrawing” the termination of the marking agreement.
    Next, International Distributors argues that the marketing agreement could not
    have been terminated because “that termination would be wrongful.” International
    18
    USCA11 Case: 20-14764       Date Filed: 06/08/2021   Page: 19 of 26
    Distributors does not explain what was “wrongful” about the termination. To the
    extent International Distributors disputes Taylor International’s reasons for
    terminating the marketing agreement, those reasons were given only as a courtesy.
    The marketing agreement allowed for termination by either party “at any time . . .
    with or without cause.”
    International Distributors also argues that the marketing agreement could not
    have been terminated because Taylor International continued to accept and fulfill
    orders from International Distributors. But those orders were not a continuation of
    the marketing agreement. While the marketing agreement allowed International
    Distributors to resell Taylor forklifts and required International Distributors to
    provide warranty service for those forklifts, after Taylor International sent
    International Distributors the termination letter, the only business between the two
    companies was a few parts orders.
    The communications between Taylor International and International
    Distributors confirm that the parts orders were not placed under the marketing
    agreement.    The emails between Amore and Hulse show that International
    Distributors was trying to be reinstated as an authorized dealer of Taylor forklifts
    and asked for an in-person meeting.          At that meeting, Taylor International
    maintained the termination of the marketing agreement and explained why it would
    not reinstate International Distributors. Whatever their new agreement was for parts
    19
    USCA11 Case: 20-14764       Date Filed: 06/08/2021       Page: 20 of 26
    orders, it did not revive the marketing agreement containing the arbitration clause
    that International Distributors seeks to use as a defense here.
    b. Taylor Group did not Receive Direct Benefits from the Marketing
    Agreement.
    International Distributors argues that Taylor Group should be estopped from
    opposing arbitration because it “directly benefited” from the marketing agreement
    by accepting and fulfilling orders and relying on International Distributors to provide
    warranty service. “[W]here a company knowingly accepted the benefits of an
    agreement with an arbitration clause, even without signing the agreement, that
    company may be bound by the arbitration clause.” MAG Portfolio Consult, GMBH
    v. Merlin Biomed Group LLC, 
    268 F.3d 58
    , 61 (2d Cir. 2001) (quotation marks
    omitted). But the “benefits must be direct—which is to say, flowing directly from
    the agreement,” not a “benefit derived from an agreement . . . where the
    nonsignatory exploits the contractual relation[ship] of parties to an agreement, but
    does not exploit (and thereby assume) the agreement itself.” 
    Id.
    Taylor Group did not receive direct benefits from the marketing agreement.
    The record shows that International Distributors placed its orders with Taylor
    International and then Taylor International ordered the equipment from Taylor
    Group to resell to International Distributors. At most, Taylor Group made money
    from the contractual relationship between Taylor International and International
    Distributors, but simply making money as a result of a contract between other parties
    20
    USCA11 Case: 20-14764       Date Filed: 06/08/2021    Page: 21 of 26
    is not a “direct benefit” that binds a non-party to the contract. See, e.g., Morgan
    Stanley DW Inc. v. Halliday, 
    873 So. 2d 400
    , 403 (Fla. Dist. Ct. App. 2004) (holding
    that a non-signatory trust beneficiary was not bound by an arbitration clause despite
    the contract generating income that ultimately flowed to the non-signatory). As for
    the warranty service International Distributors provided, that was a direct benefit to
    Taylor International, not Taylor Group.        Under the marketing agreement, the
    equipment International Distributors agreed to service in the Dominican Republic
    was “[e]quipment sold or serviced by [Taylor International],” not Taylor Group.
    Thus, the “direct benefits” of the marketing agreement flowed to Taylor
    International, not Taylor Group.
    2. Taylor Group was not a Third-Party Beneficiary of the Marketing
    Agreement.
    International Distributors argues that the district court did not address its
    theory that Taylor Group was a third-party beneficiary of the marketing agreement.
    But International Distributors conceded in the district court that “[t]he analysis of
    whether a non-signatory is a third-party beneficiary to a contract containing an
    arbitration clause is the same as the analysis applicable to direct benefits estoppel.”
    Thus, the district court’s rejection of International Distributors’ direct-benefits
    estoppel theory also applied to its third-party-beneficiary theory.
    Taylor Group was not a third-party beneficiary of the marketing agreement.
    “A non-party is the specifically intended beneficiary only if the contract clearly
    21
    USCA11 Case: 20-14764       Date Filed: 06/08/2021   Page: 22 of 26
    expresses an intent to primarily and directly benefit the third party or a class of
    persons to which that person belongs.” Bochese v. Town of Ponce Inlet, 
    405 F.3d 964
    , 983 (11th Cir. 2005). Here, the marketing agreement expressed the opposite
    intent.      It said that Taylor International and International Distributors were
    “independent businessmen who ha[d] joined together for their mutual benefit, but
    only to best realize their individual goals.” Taylor Group, as we explained above,
    did not receive a direct benefit from the contract so it could not be an intended third-
    party beneficiary. See Germann, 
    912 So. 2d at 592
     (To be bound as a third-party
    beneficiary, “a nonsignatory to an arbitration agreement” must have “received
    something more than an incidental or consequential benefit of the contract.”).
    3. Taylor International did not Sign the Marketing Agreement as Taylor
    Group’s Agent.
    International Distributors argues that Taylor Group is bound by the arbitration
    clause in the marketing agreement because Taylor International entered the
    marketing agreement as Taylor Group’s agent. “The essential elements necessary
    to establish an actual agency relationship are (1) acknowledgment by the principal
    that the agent will act for him, (2) acceptance by the agent of the undertaking, and
    (3) control by the principal over the agent’s actions.” Roman v. Bogle, 
    113 So. 3d 1011
    , 1016 (Fla. Dist. Ct. App. 2013).
    Taylor Group explicitly rejected an agency relationship with Taylor
    International in the distribution agreement. The distribution agreement provided that
    22
    USCA11 Case: 20-14764       Date Filed: 06/08/2021    Page: 23 of 26
    “Taylor International, as an independent business, [was] a separate legal entity from
    Taylor [Group], and the relationship established [was] that of a buyer and seller,”
    with “Taylor International buying the said products from Taylor [Group] for resale
    to others for its own account.” The distribution agreement also made clear that
    “Taylor International [was] not, in any sense, an agent of Taylor [Group] and ha[d]
    no authority to transact any business in [Taylor Group’s] name or to incur any
    obligation or liability for or against Taylor [Group], or to bind Taylor [Group] in any
    manner whatsoever.” Taylor Group’s “considerable efforts” to avoid an agency
    relationship shows that Taylor Group did not acknowledge that Taylor International
    would act on its behalf. Commodity Futures Trading Comm’n v. Gibraltar Monetary
    Corp., Inc., 
    575 F.3d 1180
    , 1189 (11th Cir. 2009) (“[C]onsiderable efforts to avoid
    an agency designation is palpable evidence” that a party “did not intend to consent
    or acquiesce to an agency relationship.”).
    Taylor Group also had no control over Taylor International’s actions.
    International Distributors argues that “[t]he degree of control by Taylor [Group]
    [was] high” because Taylor Group “ha[d] the absolute right to accept or reject
    orders.” But Taylor Group’s ability to accept or reject an order from Taylor
    International does not show that Taylor Group had “control” over Taylor
    International. The ability to accept or reject an order from a customer shows that
    Taylor Group had control over its own manufacturing capacity, not its customers.
    23
    USCA11 Case: 20-14764          Date Filed: 06/08/2021       Page: 24 of 26
    Without any evidence that Taylor Group had the power to control Taylor
    International’s business—beyond rejecting an order—International Distributors
    cannot show control and, thus, cannot show an actual agency relationship. Virgilio
    v. Ryland Group, Inc., 
    680 F.3d 1329
    , 1336 (11th Cir. 2012) (“An essential element
    of the existence of an actual agency relationship is control by the principal over the
    actions of the agent.” (quotation omitted)).5
    International Distributors contends that “[e]ven if Taylor International was not
    [Taylor Group’s] [a]gent in fact, Taylor [Group] is nonetheless estopped to deny that
    the [marketing] [a]greement was executed on behalf of Taylor [Group]” under a
    theory of apparent agency. “Apparent agency exists only if” there is: “1) a
    representation by the purported principal; 2) reliance on that representation by a third
    party; and 3) a change in position by the third party in reliance on the
    representation.” Ocana v. Ford Motor Co., 
    992 So. 2d 319
    , 326 (Fla. Dist. Ct. App.
    2008). “‘Apparent authority’ does not arise from the subjective understanding of
    the person dealing with the purported agent, nor from appearances created by the
    5
    International Distributors argues that Taylor International made Taylor Group a party to
    the marketing agreement because “the Company” in the agreement referred to Taylor Group, not
    Taylor International. This argument is not supported by the contract language. The marketing
    agreement never mentions Taylor Group, only Taylor International and International Distributors.
    The “products” that International Distributors agreed to resell in the Dominican Republic are
    “[Taylor International] products.” The equipment International Distributors agreed to service was
    “[e]quipment sold or serviced by [Taylor International].” And the arbitration clause, which
    International Distributors concedes was between International Distributors and Taylor
    International, said it was between “the Company and the Agent.” In short, “the Company” was
    Taylor International, not Taylor Group in disguise.
    24
    USCA11 Case: 20-14764       Date Filed: 06/08/2021    Page: 25 of 26
    purported agent himself; instead, ‘apparent authority’ exists only where the principal
    creates the appearance of an agency relationship.” 
    Id.
    International Distributors argues that Taylor Group represented Taylor
    International as its “international division” and that International Distributors relied
    on that representation when it entered into the marketing agreement.                But
    International Distributors couldn’t have relied on Taylor Group’s representation.
    The marketing agreement between Taylor International and International
    Distributors said that its parties were acting as “independent businessmen . . . only
    to best realize their individual goals.” In other words, even if Taylor Group made
    some representation of Taylor International’s “apparent authority,” International
    Distributors agreed that it understood Taylor International was not acting with that
    authority, but only on its own behalf when it entered into the marketing agreement.
    4. Taylor Group did not Assume the Marketing Agreement.
    International Distributors finally argues that Taylor Group was bound by the
    arbitration clause because it assumed the marketing agreement in its asset purchase
    agreement with Taylor International. There are several problems with this theory.
    First, the asset purchase agreement was “limited” to specific assets listed in
    section 2.1, which did not include the marketing agreement. Second, at the time of
    the purchase, the marketing agreement was no longer one of Taylor International’s
    assets because it had been terminated and the marketing agreement specifically
    25
    USCA11 Case: 20-14764         Date Filed: 06/08/2021     Page: 26 of 26
    excluded “any liability or obligation . . . relating to, resulting from, or arising out of,
    any former operation of [Taylor International] that had been discontinued or
    disposed of prior to the Closing.” Third, even if it was still an asset, the marketing
    agreement could not have been purchased by Taylor Group because it could not be
    assigned. The marketing agreement provided that it was “not assignable in whole
    or in part by either party.” Thus, Taylor Group cannot be compelled to arbitrate
    under a theory of assumption.
    CONCLUSION
    International Distributors moved to compel Taylor Group to arbitrate its
    trademark claims, relying on the arbitration clause in a marketing agreement that
    Taylor Group did not sign.        Taylor Group was not a party to the marketing
    agreement, its trademark claims were not based on the marketing agreement, it did
    not receive a direct benefit from the marketing agreement, it was not a third-party
    beneficiary of the marketing agreement, neither party to the marketing agreement
    acted as Taylor Group’s agent, and Taylor Group never assumed the marketing
    agreement. Therefore, International Distributors cannot show that Taylor Group was
    bound to the marketing agreement’s arbitration clause. Thus, we affirm the district
    court’s denial of International Distributors’ motion to compel arbitration.
    AFFIRMED.
    26