Procaps S.A. v. Patheon, Inc. , 845 F.3d 1071 ( 2016 )


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  •                Case: 15-15326       Date Filed: 12/30/2016      Page: 1 of 28
    [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT
    ________________________
    No. 15-15326
    ________________________
    D.C. Docket No. 1:12-cv-24356-JG
    PROCAPS S.A.,
    a Colombian sociedad anonima,
    Plaintiff - Appellant,
    versus
    PATHEON, INC.,
    a Canadian corporation,
    Defendant - Appellee,
    SOBEL USA, INC.,
    a Delaware corporation, et al.,
    Defendants.
    ________________________
    Appeal from the United States District Court
    for the Southern District of Florida
    ________________________
    (December 30, 2016)
    Before MARCUS and DUBINA, Circuit Judges, and GOLDBERG, * Judge.
    *
    Honorable Richard W. Goldberg, Judge for the United States Court of International Trade,
    sitting by designation.
    Case: 15-15326     Date Filed: 12/30/2016    Page: 2 of 28
    MARCUS, Circuit Judge:
    In this Sherman Act, 15 U.S.C. § 1, antitrust case, Procaps S.A. (“Procaps”)
    sued its former joint venture partner, Patheon, Inc. (“Patheon”). Both Procaps and
    Patheon are involved in the market for softgel services, i.e., the business of
    designing and manufacturing gel capsule delivery mechanisms for medications. In
    January 2012, Procaps and Patheon entered into an agreement (the “Collaboration
    Agreement”) to combine forces and create a more effective competitor in the
    United States softgel market. This Collaboration Agreement allocated some
    aspects of the business to Procaps and others to Patheon; both parties agree that the
    Collaboration enhanced competition at the outset.
    Less than one year into the Collaboration, Patheon acquired Banner
    Pharmacaps (“Banner”), still another player in the business of designing and
    manufacturing softgels. Once it learned about the Banner acquisition, Procaps
    refused to participate in the Collaboration any further, because, it concluded, the
    Banner acquisition transformed the once-lawful Collaboration Agreement into a
    horizontal market allocation in restraint of trade. Instead, Procaps filed suit in the
    United States District Court for the Southern District of Florida alleging that
    Patheon’s conduct violated Section 1 of the Sherman Act. The district court
    ultimately granted summary judgment to Patheon, holding that Procaps had failed
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    to adduce evidence of “actual anticompetitive effects” sufficient to survive
    summary judgment.
    On appeal, Procaps argues that the trial court should have applied the per se
    rule, rather than rule of reason analysis, in order to determine whether Patheon had
    violated Section 1 of the Sherman Act, but that even when measured against the
    rule of reason, Procaps had presented sufficient evidence of anticompetitive effects
    to survive summary judgment. After thorough review and having the benefit of
    oral argument, we conclude that Patheon was entitled to summary judgment both
    because Procaps has failed to establish the foundational requirement of concerted
    action necessary to maintain a Section 1 claim under the Sherman Act, and because
    Procaps also failed to show any actual anticompetitive effects. Accordingly, we
    affirm.
    I.
    A.
    The essential (and undisputed) facts drawn from an extensive summary
    judgment record are these. Both Procaps and Patheon are in the business of
    providing softgel services to pharmaceutical companies. Softgels are gelatin
    capsules that serve as oral delivery mechanisms for medications. There are two
    major steps necessary to provide softgel services: first, the softgel services
    provider must design the softgel to accommodate the specific medication it is
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    designed to deliver, and then, the softgel services provider must devise a process
    for creating that softgel-medication combination on a commercially viable scale.
    In the industry, the first step generally is referred to as product development
    services (“PDS”) and the second as contract manufacturing operations (“CMO”).
    The relevant market is further segmented based on the kind of medication
    provided: prescription medications, over the counter medications (“OTC”), or
    nutritional supplements. Obtaining a contract to provide services for prescription
    or OTC softgels is significantly more difficult than obtaining a contract to provide
    services for nutritional supplements, due in substantial measure to the overlay of
    FDA regulations. Moreover, it is difficult to develop the expertise needed to break
    into the prescription and OTC markets without significant hands-on experience
    developing softgels, and so new entrants often begin by targeting customers
    seeking services for nutritional supplements. Many never make it past this initial
    step.
    In the softgel services market, pharmaceutical companies solicit bids from
    softgel services providers. Providers compete not only on the basis of price but
    also on a series of key contractual terms including initial pricing, pricing
    escalation, capital investment obligations, exclusivity provisions, limitations on
    liability, take-or-pay provisions, and agreements to reserve capacity.
    Pharmaceutical companies value softgel services providers with a global presence,
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    and particularly favor those suppliers with substantial American or European
    manufacturing capacity. All other things being equal, those firms enjoy a
    competitive advantage.
    Before the parties here entered into the Collaboration Agreement, Procaps
    and Patheon had each made an effort to break into the American softgel services
    market without much success. While both companies had their strengths, each was
    hamstrung by significant flaws. Procaps boasted a substantial manufacturing
    capability and valuable intellectual property, but its aspirations were stymied by its
    lack of marketing operations in the United States and a stigma attached as being a
    Colombian company. Patheon, in contrast, had little in the way of softgel-related
    intellectual property or manufacturing capacity, but it did have longstanding
    relationships with American pharmaceutical companies and an impressive
    marketing operation. Thus, in January 2012, Procaps and Patheon decided to pool
    their complementary attributes to create a new, more effective competitor in the
    American softgel market. On January 10, 2012, the two companies executed the
    Collaboration Agreement to market their combined softgel development and
    manufacturing services under the “P-Gels” brand. Under the Collaboration
    Agreement, Patheon would market the brand using its connections in the American
    market, manufacturing opportunities would be allocated exclusively to Procaps,
    and product development opportunities would be allocated between the parties as
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    they arose by mutual agreement. Both parties were prohibited from competing
    with the Collaboration in the market covered by the Collaboration Agreement.
    The Collaboration Agreement also contained express provisions to deal with
    the contingency that Procaps or Patheon could acquire a company that might
    infringe on the exclusivity provisions:
    If during the Term a Party or any of its Affiliates acquires an entity by
    a Change of Control of a Third Party that would cause such Party or
    its Affiliates to be in breach of Sections 10.2 or 10.3 at the closing of
    such acquisition, then the acquiring party shall give advance notice to
    the other Party or make a public announcement of such acquisition,
    and the acquiring party must within six (6) months of such acquisition
    either (i) divest such portion of the acquired business that would be
    restricted by Sections 10.2 or 10.3 to a Third Party, or (b) include
    under this Agreement such portion of the acquired business solely
    with respect to any business or intellectual property activities
    conducted by the acquiring Party following the date of such
    acquisition.
    The Collaboration Agreement also set forth specific dispute resolution procedures
    to govern conflicts “arising out of, relating to or in connection with” the
    Collaboration Agreement. Antitrust claims and certain intellectual property claims
    were expressly excluded from these dispute resolution procedures.
    Originally, the Collaboration Agreement covered prescription softgels only,
    but the parties later expanded its scope to cover OTC products and services for ten
    enumerated customers. By August 2012, the Collaboration had submitted forty-
    three proposals but won only two contracts, valued at a total of $123,003.
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    During early to mid-2012, without Procaps’s knowledge, Patheon was
    involved in negotiations to acquire Banner. Unlike Patheon, Banner had
    substantial manufacturing capabilities. Patheon informed Procaps of the planned
    acquisition on October 22, 2012, and proposed several ideas -- at a high level of
    generality -- for incorporating the Banner assets into the Collaboration. Procaps,
    however, independently determined that going forward with the Collaboration
    would violate antitrust law. Procaps immediately “put everything on standby,”
    communicated to Patheon that it would not continue to participate in the allocation
    of customers contemplated by the Collaboration, and filed the instant lawsuit
    seeking damages and equitable relief based on alleged violations of Section 1 of
    the Sherman Act, 15 U.S.C. § 1, and the Florida Deceptive and Unfair Trade
    Practices Act (“FDUTPA”), Fla. Stat. § 501.201 et seq. After receiving a copy of
    the Complaint, Patheon offered to terminate the Collaboration, but Procaps
    refused.
    On December 14, 2012, Patheon closed on the Banner acquisition. To
    facilitate compliance with the Collaboration Agreement, Patheon appointed David
    Hamby to serve as a gatekeeper. Relying on the terms of the Collaboration
    Agreement, Hamby would determine whether any particular manufacturing
    opportunity fell within the ambit of the Collaboration. If it did, the opportunity
    would be sent to Procaps; if not, the opportunity would go to Banner or would not
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    be pursued. Because Procaps had “suspended its performance,” Procaps refused to
    accept any opportunities allocated in this manner. Patheon continued to operate in
    this way until July 18, 2013, when Patheon terminated the Collaboration due to
    what it viewed as Procaps’s noncompliance. Patheon then began pursuing
    opportunities within the scope of the Collaboration Agreement using Banner
    assets.
    B.
    In its complaint, among other things, Procaps specifically alleged that the
    Banner acquisition placed Patheon in direct competition with Procaps, thus
    transforming the parties’ legitimate joint venture into a per se illegal horizontal
    restraint in violation of Section 1 of the Sherman Act.
    Patheon moved to dismiss the complaint, arguing that Procaps had alleged
    only a per se claim, whereas the Collaboration Agreement should be evaluated
    under the rule of reason because of its potential for procompetitive efficiencies.
    Citing Palmer v. BRG of Georgia, Inc., 
    498 U.S. 46
    (1990), the district court
    concluded that Procaps’s per se Section 1 claim survived dismissal because
    Procaps had sufficiently alleged a horizontal market allocation agreement.
    Soon thereafter, the parties consented to jurisdiction before a magistrate
    judge, and filed cross motions for summary judgment. Among others, Patheon
    argued that there was no concerted action because Procaps never agreed with
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    anyone to restrain trade, that rule of reason analysis applied rather than the per se
    rule, and, finally, that because Procaps was only pursuing a per se theory, Patheon
    was entitled to summary judgment. For its part, Procaps continued to urge that the
    once-lawful Collaboration Agreement was transformed into an illegal horizontal
    market allocation that was subject to per se rule analysis and, therefore, that there
    was no need to proceed to a full rule of reason analysis.
    The magistrate judge denied both motions in large part. It rejected
    Patheon’s arguments regarding the lack of concerted action, reasoning that the
    Collaboration Agreement standing alone was sufficient to meet the concerted
    action requirement of Section 1 of the Sherman Act. The court did, however, agree
    with Patheon that the per se rule did not apply and determined that Procaps could
    pursue a rule of reason theory. After additional discovery, Patheon moved once
    again for summary judgment, which the trial court granted in a thoughtful and
    detailed analysis on the ground that Procaps had failed to establish any actual
    detrimental effects on competition.
    Procaps timely appealed from the entry of final summary judgment for
    Patheon.
    II.
    We review a grant of summary judgment de novo, applying the same
    standard as the district court. Nat’l Parks Conservation Ass’n v. Norton, 
    324 F.3d 9
                   Case: 15-15326        Date Filed: 12/30/2016       Page: 10 of 28
    1229, 1236 (11th Cir. 2003). In conducting this analysis, we “view all of the
    evidence in a light most favorable to the nonmoving party and draw all reasonable
    inferences in that party’s favor.” Liese v. Indian River Cnty. Hosp. Dist., 
    701 F.3d 334
    , 342 (11th Cir. 2012) (quotation omitted). Summary judgment is appropriate
    where “there is no genuine dispute as to any material fact and the movant is
    entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a). The movant bears
    the burden of presenting “‘pleadings, depositions, answers to interrogatories, and
    admissions on file, together with the affidavits, if any’ that establish the absence of
    any genuine, material factual dispute.” Focus on the Family v. Pinellas Suncoast
    Transit Auth., 
    344 F.3d 1263
    , 1272 (11th Cir. 2003) (quoting Fed. R. Civ. P.
    56(c)).
    Section 1 of the Sherman Act broadly declares illegal “[e]very contract,
    combination in the form of trust or otherwise, or conspiracy, in restraint of trade or
    commerce among the several States . . . .” 15 U.S.C. § 1. “A contract is a compact
    between two or more parties.” McGuire v. Sadler, 
    337 F.2d 902
    , 905 (5th Cir.
    1964) (quotation omitted).1 Similarly, “[i]n any conspiracy, two or more entities
    that previously pursued their own interests separately are combining to act as one
    for their common benefit.” Copperweld Corp. v. Indep. Tube Corp., 
    467 U.S. 752
    ,
    1
    Decisions of the Fifth Circuit, issued prior to the close of business on September 30,
    1981 are binding precedent in this Circuit. Bonner v. City of Pritchard, 
    661 F.2d 1206
    , 1207
    (11th Cir. 1981) (en banc).
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    769 (1984); see also McAndrew v. Lockheed Martin Corp., 
    206 F.3d 1031
    , 1036
    (11th Cir. 2000) (“[A] conspiracy requires a meeting of the minds between two or
    more persons to accomplish a common and unlawful plan.”). And like a contract
    or a conspiracy, a “combination” also “mean[s] . . . an agreement between two or
    more persons.” Gorham & Johnson, Inc. v. Chrysler Corp., 
    308 F.2d 462
    , 468 (5th
    Cir. 1962). “Despite the different terminology, there is no magic unique to each
    term. Courts use the words ‘contract,’ ‘combination,’ and ‘conspiracy’
    interchangeably.” Tidmore Oil Co., Inc. v. BP Oil Co./Gulf Prod. Div., a Div. of
    BP Oil Co., 
    932 F.2d 1384
    , 1388 (11th Cir. 1991). The common element to a
    “contract, combination . . . , or conspiracy” is a requirement of concerted action.
    
    Copperweld, 467 U.S. at 767
    –68. Therefore, to establish a Section 1 violation, the
    plaintiff must first show that there was concerted action between two or more
    persons -- a “conscious commitment to a common scheme designed to achieve an
    unlawful objective” -- in restraint of trade. Monsanto Co. v. Spray-Rite Serv.
    Corp., 
    465 U.S. 752
    , 768 (1984).
    In essence, Procaps argues that the Collaboration Agreement -- although
    lawful at inception -- was transformed into an illegal restraint of trade by Patheon’s
    acquisition of Banner. But, because Procaps has wholly failed to establish
    concerted action in restraint of trade, this argument fails.
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    Notably, the parties agree that the Collaboration Agreement was lawful at its
    inception. After all, the Collaboration Agreement created a legitimate joint venture
    that the parties hoped would be a more effective competitor in the American
    softgels market. The Agreement allocated the marketing responsibilities to
    Patheon and the manufacturing opportunities to Procaps. Like most joint venture
    agreements, the Collaboration Agreement provided that the two parties would not
    compete with each other within the scope of the Agreement. As part of these
    exclusivity provisions, Patheon agreed not to use its assets to pursue manufacturing
    opportunities within the United States. The Collaboration Agreement also
    provided that if Procaps or Patheon acquired an entity that put either party in
    breach of the exclusivity provisions, the acquiring party had two options: it could
    either divest any assets that violated the exclusivity provisions or figure out a way
    to include those assets within the Collaboration Agreement.
    Procaps nonetheless argues that the Banner acquisition later transformed the
    Agreement into an illegal market allocation because the Agreement required
    Patheon to remove any Banner assets from the market. But the Collaboration
    Agreement required no such thing. The Agreement did not provide for the Banner
    acquisition, nor did it expressly require the removal of the Banner assets. Patheon
    chose to remove the Banner assets from the market, but Procaps never agreed to
    that. In fact, Procaps adamantly refused to participate in the Collaboration
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    Agreement from the minute it learned of the Banner acquisition. Indeed, Procaps’s
    executives declared that Procaps “w[as] not going to participate in [the post-
    acquisition Collaboration Agreement].” “[W]e said. . . absolutely no, we have
    never done any illegal things, we’re not going to start doing illegal things and it
    was clear from day one.” We also note that although Procaps refused to participate
    in the post-acquisition Agreement, Procaps also refused to terminate the
    Collaboration, despite many offers from Patheon to do so.2 Regardless, because
    Procaps never made a “conscious commitment to a common scheme” to illegally
    restrain trade, the Collaboration Agreement cannot form the basis for a Section 1
    claim. See Monsanto 
    Co., 465 U.S. at 768
    .
    We cannot accept Procaps’s argument that the simple existence of the
    contract -- the Collaboration Agreement -- standing alone, is enough to satisfy the
    concerted action requirement. While all contracts restrain trade to some extent, the
    Supreme Court has read “in restraint of trade” as used in Section 1 to prohibit only
    2
    Patheon argued in district court that the doctrine of “unclean hands” independently barred
    Procaps’s lawsuit. Our prior opinions have not been clear as to whether this theory is viable in
    the antitrust arena. Thus, for example, relying on Perma Life Mufflers, Inc. v. Int’l Parts Corp.,
    
    392 U.S. 134
    (1968), a panel of this Court observed in dicta that “because the Supreme Court has
    rejected the application of the doctrine of in pari delicto in antitrust actions, an agreement may be
    challenged even by one of the parties who has acquiesced in the unlawful agreement.” Tidmore
    Oil 
    Co., 932 F.2d at 1388
    . But later, also in dicta, another panel clarified that “Perma Life
    Mufflers explicitly left open the possibility that a defense of active involvement could bar a
    complaint about an antitrust conspiracy.” Official Comm. of Unsecured Creditors of PSA, Inc.
    v. Edwards, 
    437 F.3d 1145
    , 1156 (11th Cir. 2006). It would be odd indeed to allow Procaps to
    challenge the very agreement it had consummated on the grounds that it was an unlawful one,
    but because Procaps has not established that the Collaboration Agreement was an unlawful
    agreement in the first place, we need not resolve the matter today.
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    those contracts that unreasonably restrain trade. See, e.g., Nat’l Collegiate Athletic
    Ass’n v. Bd. of Regents of Univ. of Oklahoma, 
    468 U.S. 85
    , 98 (1984). Therefore,
    although Section 1 specifically references contracts, we have held that a contract
    can serve as the basis for a Section 1 claim only if it embodies an agreement to
    unlawfully restrain trade. Tidmore Oil 
    Co., 932 F.2d at 1388
    . Were this not the
    case, contractual partners would potentially be on the hook for any future conduct
    the other party engages in under color of the contract. Such a rule could dissuade
    firms from pursuing joint ventures in the first place -- collaborations that we have
    recognized often provide “otherwise unattainable procompetitive benefits.” See,
    e.g., Nat’l Bancard Corp. (NaBanco) v. VISA U.S.A., Inc., 
    779 F.2d 592
    , 601
    (11th Cir. 1986). It only takes a slight variation on the facts of this case to
    illustrate the problem with Procaps’s argument. Thus, for example, assume that,
    rather than Procaps suing Patheon, a pharmaceutical company had sued both
    Procaps and Patheon. On Procaps’s reasoning, Procaps would be liable for treble
    damages despite the fact that it had nothing to do with the removal of the Banner
    assets. This is not the law. Because there was never any concerted action between
    Procaps and Patheon to unlawfully restrain trade, Procaps cannot make out a
    Section 1 claim based on the Collaboration Agreement. The Collaboration
    Agreement was lawful at the outset (as all of the parties concede) and it was never
    transformed into an illegal arrangement between two or more parties.
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    To the extent that Procaps seeks to find the requisite duality or concerted
    activity between Patheon and Banner, that effort is also unavailing. At one time,
    this argument may have been viable under the intra-enterprise conspiracy doctrine,
    but the Supreme Court has long since rejected the doctrine. 
    Copperweld, 467 U.S. at 777
    . In Copperweld, the Supreme Court explained that Section 1 draws a
    distinction between concerted and independent action because the former
    “inherently is fraught with anticompetitive risk.” 
    Id. at 768–69.
    Concerted action
    “deprives the marketplace of the independent centers of decisionmaking that
    competition assumes and demands.” 
    Id. at 769.
    However, coordination between a
    corporation and its wholly owned subsidiary does not present the same risk
    because these entities already share a singular economic interest. 
    Id. at 769–70.
    And so, the Supreme Court held that such coordination is not concerted action for
    purposes of the Sherman Act. 
    Id. at 777.
    Following Copperweld, it is now basic hornbook law that a company and its
    wholly owned subsidiary are legally incapable of conspiring for purposes of a
    Section 1 claim. 
    Id. Accordingly, in
    Section 1 antitrust cases where the defendant
    has undergone a merger during or around the time of the challenged conduct,
    courts have been careful to distinguish between pre- and post-merger conduct.
    See, e.g., Lantec, Inc. v. Novell, Inc., 
    306 F.3d 1003
    , 1029 (10th Cir. 2002)
    (rejecting the plaintiff’s Section 1 claim because “Novell’s post-merger actions
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    taken alone are just as consistent with permissible competition agreed to after the
    merger as they are with an illegal conspiracy agreed to before the merger”)
    (quotation omitted); Sterling Merch., Inc. v. Nestle, S.A., 
    724 F. Supp. 2d 245
    , 273
    (D.P.R. 2010), aff’d, 
    656 F.3d 112
    (1st Cir. 2011) (“Sterling’s allegations that
    Nestlé and Payco have illegally conspired to monopolize the ice cream distribution
    market necessarily fail as to all post-merger acts, because the coordinated acts of
    parent companies and their subsidiaries cannot constitute a Sherman Act claim for
    conspiracy.”). Again, Procaps has not challenged the merger itself as
    anticompetitive, and because it does not challenge any pre-merger conduct
    between Banner and Patheon, all that remains is Patheon and Banner’s post-merger
    conduct; therefore, any claim that Banner was Patheon’s co-conspirator is dead in
    the water. See 
    Copperweld, 467 U.S. at 777
    .
    Section 1 targets concerted action, not independent action. Am. Needle, Inc.
    v. Nat’l Football League, 
    560 U.S. 183
    , 190 (2010). Here, all of the alleged
    anticompetitive effects arose from Patheon’s unilateral decision to remove the
    Banner assets from the market, to which Procaps never acquiesced. Under
    Copperweld, Patheon’s post-merger coordination with Banner is insufficient as a
    matter of law to support a Section 1 claim. And there is simply no other basis for
    finding any concerted action between two or more parties required for a Section 1
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    claim. Having failed to establish concerted action, Procaps cannot establish an
    illegal agreement or conspiracy in restraint of trade.
    III.
    The magistrate judge granted summary judgment to Patheon on the
    alternative ground that Procaps had failed to establish that the restraint had
    anticompetitive effects. We agree with this conclusion, which offers a wholly
    independent basis for granting summary judgment to Patheon. Before we turn to
    the issue, however, we are required to first address Procaps’s suggestion that the
    magistrate judge should have applied the per se rule and presumed anticompetitive
    effects rather than the more commonly applied rule of reason.
    We start with the general assumption that the rule of reason applies. Texaco
    Inc. v. Dagher, 
    547 U.S. 1
    , 5 (2006); Seagood Trading Corp. v. Jerrico, Inc., 
    924 F.2d 1555
    , 1567 (11th Cir. 1991). The per se rule is reserved only for those
    agreements that are “so plainly anticompetitive that no elaborate study of the
    industry is needed to establish their illegality,” Nat’l Soc. of Prof’l Eng’rs v.
    United States, 
    435 U.S. 679
    , 692 (1978), or that are “naked restrain[ts] of trade
    with no purpose except stifling of competition,” Broad. Music, Inc. v. Columbia
    Broad. Sys., Inc., 
    441 U.S. 1
    , 20 (1979) (quotation omitted). Put differently, the
    per se rule applies “only when history and analysis have shown that in sufficiently
    similar circumstances the rule of reason unequivocally results in a finding of
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    liability.” Levine v. Cent. Fla. Med. Affiliates, Inc., 
    72 F.3d 1538
    , 1549 (11th Cir.
    1996) (quotation omitted). Indeed, a panel of this Court has observed that “the per
    se label should be applied infrequently and with caution.” Seagood Trading 
    Corp., 924 F.2d at 1567
    .
    Procaps argues, nevertheless, that simply because the post-acquisition
    agreement was a horizontal market allocation agreement between competitors, we
    are required to apply the per se rule. See Palmer v. BRG of Georgia, Inc., 
    498 U.S. 46
    (1990). We remain unpersuaded. Palmer did not involve allegations that a
    lawful, procompetitive joint venture was somehow transmuted into an unlawful
    horizontal market allocation by the unilateral conduct of one of the parties; rather,
    it presented a simpler case of two competitors agreeing to not compete in particular
    markets, uncoupled from any legitimate joint venture. 
    Id. at 49–50.
    In Palmer,
    BRG and HBJ, the two primary bar review providers in Georgia, entered into an
    agreement that gave BRG the exclusive right to use HBJ’s material in Georgia and
    required BRG to forgo pursuing business outside of Georgia. 
    Id. at 46–47.
    “The
    revenue-sharing formula in the 1980 agreement between BRG and HBJ, coupled
    with the price increase that took place immediately after the parties agreed to cease
    competing with each other in 1980, indicates that this agreement was formed for
    the purpose and with the effect of raising the price of the bar review course.” 
    Id. at 49
    (quotation omitted). Because this agreement served no purpose other than to
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    allocate territories and thus raise the price of bar review courses, the per se rule
    applied. 
    Id. at 49–50.
    Our precedent makes clear that just because an agreement is capable of
    being characterized as a market allocation agreement does not mean that the per se
    rule applies. See, e.g., Valley Drug Co. v. Geneva Pharmaceuticals, Inc., 
    344 F.3d 1294
    (11th Cir. 2003). Thus, for example, Valley Drug involved what could
    reasonably be described as a series of market allocation agreements: pursuant to a
    series of settlement agreements, a patent holder paid fees to its potential
    competitors, and those competitors agreed not to enter the market, allocating the
    entire market to the patent holder. 
    Id. at 1304.
    But because the agreements raised
    the issue in a new factual context with which we did not have a great deal of
    experience, this Court held that the per se rule should not apply. Id.; see also
    Broad. Music, 
    Inc., 441 U.S. at 23
    (“Not all arrangements among actual or
    potential competitors that have an impact on price are per se violations of the
    Sherman Act or even unreasonable restraints.”); In re Sulfuric Acid Antitrust
    Litig., 
    703 F.3d 1004
    , 1008–14 (7th Cir. 2012) (applying the rule of reason
    because the output restricting agreements arose in a novel factual context).
    Like Valley Drug, we do not have a great deal of experience with the kind of
    case at issue here. Neither party could point to a case in which a legitimate,
    procompetitive joint venture was transformed into an anticompetitive market
    19
    Case: 15-15326       Date Filed: 12/30/2016      Page: 20 of 28
    allocation as a result of the unilateral conduct of one of the parties. Moreover, both
    parties have pointed to some procompetitive efficiencies that might flow from the
    Collaboration Agreement, even post-acquisition. For example, a Patheon
    executive offered that some Banner products might be cheaper to produce in
    Procaps’s Colombian facilities than in Banner’s American facilities. And a
    Procaps executive theorized that the addition of Banner’s FDA-approved American
    facilities could make the joint venture more competitive in the OTC market sector.
    In this context, the application of the per se rule is inappropriate.3 We are not
    prepared to condemn the Collaboration Agreement out of hand. Accordingly, we
    agree with the magistrate judge’s decision to apply the rule of reason.
    Applying the rule of reason, we ask whether Procaps has shown that the
    alleged restraint has had an anticompetitive effect on the market. To do so, it may
    establish either (1) that the restraint had an “actual detrimental effect” on
    competition, or (2) that the restraint had the potential for genuine anticompetitive
    effects and that the conspirators had market power in the relevant market. 
    Levine, 72 F.3d at 1551
    (quoting FTC v. Indiana Fed’n of Dentists, 
    476 U.S. 447
    , 460–61
    (1986)); see also Doctor’s Hosp. of Jefferson, Inc. v. Se. Med. All., Inc., 
    123 F.3d 3
      These same reasons confirm that the quick look doctrine would also be inapplicable. The quick
    look doctrine falls somewhere between the conclusive presumption of the per se rule and the
    more searching rule of reason analysis. It applies where “an observer with even a rudimentary
    understanding of economics could conclude that the arrangements in question would have an
    anticompetitive effect on customers and markets.” See California Dental Ass’n v. FTC, 
    526 U.S. 756
    , 770 (1999). The effects of the arrangements in this case are far from readily apparent.
    20
    Case: 15-15326      Date Filed: 12/30/2016    Page: 21 of 28
    301, 311 n.20 (5th Cir. 1997) (“To the extent that DHJ relies on proof of the
    tendency of the defendants’ actions to have anticompetitive effects, as opposed to
    actual anticompetitive effects, DHJ must also establish market power in the
    relevant market in order to recover under Section 1.”). By the time of the second
    summary judgment briefing, Procaps had bound itself to proceed only on the first
    theory -- that there were actual detrimental effects on competition.
    Under our precedent, “[a]ctual anticompetitive effects include, but are not
    limited to, reduction of output, increase in price, or deterioration in quality.”
    Jacobs v. Tempur-Pedic Int’l, Inc., 
    626 F.3d 1327
    , 1339 (11th Cir. 2010).
    Significantly, a plaintiff may not meet its burden of showing actual anticompetitive
    effects with mere conclusory assertions; rather, we have repeatedly required a
    plaintiff to point to specific facts demonstrating harm to competition. See, e.g., 
    id. (“The plaintiff
    has the burden of demonstrating damage to competition with
    specific factual allegations.”) (quotation omitted); Spanish Broad. Sys. of Fla., Inc.
    v. Clear Channel Commc’ns, Inc., 
    376 F.3d 1065
    , 1072–73 (11th Cir. 2004)
    (“Although damage to a critical competitor may also damage competition in
    general, [the plaintiff] bears the burden of drawing that implication with specific
    factual allegations.”). Procaps has failed to point to any actual detrimental effects.
    It has presented no evidence of an actual reduction in output, or increase in price,
    or deterioration in quality.
    21
    Case: 15-15326    Date Filed: 12/30/2016    Page: 22 of 28
    Procaps argues, however, that it has met the burden of establishing actual
    anticompetitive effects by presenting expert testimony, a series of emails
    demonstrating that potential customers were precluded from receiving bids from
    the Banner assets after they were removed, and internal Patheon documents that
    say that the Banner assets were removed from “a large share of the target market.”
    None of this evidence, however, comes close to establishing actual effects.
    For starters, Procaps’s expert economist, Dr. Roger Blair, opined that “[t]he
    effect of removing the Banner assets from the relevant markets is to raise price,
    reduce quantity, and reduce consumer welfare” because “[t]hese are the predictable
    anticompetitive consequences of a horizontal market sharing agreement.”
    (emphasis added). However, Dr. Blair based his predictive opinion not on any
    specific examples of such effects, but on hypothetical supply and demand curves
    that one might expect to find in any first-year economics textbook. In the section
    of his report entitled “Actual Anticompetitive Effects of Patheon’s Market
    Division,” he simply restated that the removal of a competitor is “necessarily
    anticompetitive.” Procaps’s other expert, David Heyens -- a former executive of
    Catalent Pharma Solutions, which was the dominant player in the American
    prescription and OTC softgels market -- opined similarly that the removal of
    Banner would have resulted in worse outcomes for consumers. But he too relied
    only on inferences drawn from his abstract understanding of market conditions
    22
    Case: 15-15326     Date Filed: 12/30/2016   Page: 23 of 28
    rather than from pointing to any particular data. Notably, at his deposition, Heyens
    acknowledged that his report did not observe that prices were actually higher or
    that quality was actually worse, or finally that output was actually decreased. And,
    although his report said that removal of the Banner assets would likely have an
    impact on the contracts that would be negotiated, he admitted that he did not
    determine any actual impact on those contract provisions. More tellingly, when
    questioned about his own experience as a Catalent executive, he admitted that
    Catalent neither raised prices, nor changed any contract terms when the Banner
    assets were removed because Catalent was not aware that the assets had been
    withdrawn.
    Expert testimony of the kind Procaps offered regarding the likely effect of
    removing a competitor cannot take the place of presenting specific and concrete
    facts. We made that point clear in Spanish Broadcasting: “Although damage to a
    critical competitor may also damage competition in general, [the plaintiff] bears
    the burden of drawing that implication with specific factual 
    allegations.” 376 F.3d at 1072
    –73. Were theoretical effects stated only at the highest level of abstraction
    enough, a plaintiff could trot out these same basic principles any time conduct
    resulted in harm to a competitor. The Sherman Act requires more.
    Moreover, the emails and Patheon’s internal documents, whether reviewed
    alone or in concert, are not enough to establish actual anticompetitive effects.
    23
    Case: 15-15326     Date Filed: 12/30/2016    Page: 24 of 28
    These documents tell us nothing more than that the Banner assets were removed.
    We have held that this is not sufficient -- on its own -- to establish harm to
    competition. See Spanish 
    Broadcasting, 376 F.3d at 1072
    –73. And we are not
    alone in holding that more than harm to an individual competitor is required. See,
    e.g., Doctor’s Hosp. of Jefferson, Inc. v. Se. Med. All., Inc., 
    123 F.3d 3
    01, 311 (5th
    Cir. 1997) (concluding that alleged injury to a competitor alone was insufficient to
    establish harm to competition); Capital Imaging Assocs., P.C. v. Mohawk Valley
    Med. Assocs., Inc., 
    996 F.2d 537
    , 543 (2d Cir. 1993) (explaining that the “plaintiff
    bears the initial burden of showing that the challenged action has had an actual
    adverse effect on competition as a whole in the relevant market; to prove it has
    been harmed as an individual competitor will not suffice”); Bhan v. NME Hosps.,
    Inc., 
    929 F.2d 1404
    , 1414 (9th Cir. 1991) (proof “that one nurse anesthetist no
    longer works at one hospital . . . is not enough to demonstrate actual detrimental
    effects on competition”); Prod. Liab. Ins. Agency, Inc. v. Crum & Forster Ins.
    Cos., 
    682 F.2d 660
    , 663 (7th Cir. 1982) (“Now there is a sense in which
    eliminating even a single competitor reduces competition. But it is not the sense
    that is relevant in deciding whether the antitrust laws have been violated.”).
    Procaps urges us to relax the actual effects standard based on isolated
    snippets from the Supreme Court’s decision in FTC v. Indiana Fed’n of Dentists,
    
    476 U.S. 447
    (1986) (“IFD”). Again, we are unpersuaded. In IFD, the Supreme
    24
    Case: 15-15326     Date Filed: 12/30/2016   Page: 25 of 28
    Court concluded that a dental association’s concerted refusal to supply x rays to
    insurers was illegal. 
    Id. at 465–66.
    As part of its reasoning, the Court observed:
    A concerted and effective effort to withhold (or make more costly)
    information desired by consumers for the purpose of determining
    whether a particular purchase is cost justified is likely enough to
    disrupt the proper functioning of the price-setting mechanism of the
    market that it may be condemned even absent proof that it resulted in
    higher prices or, as here, the purchase of higher priced services, than
    would occur in its absence.
    
    Id. at 461–62.
    Procaps insists that this “likely enough” language entitles it to prove
    actual effects with predictive notions.
    But IFD cannot be read to compel a general relaxation of the actual effects
    standard. Indeed, as we’ve observed, both this Court and our sister circuits have
    continued to require some empirical evidence of actual effects following IFD. See,
    e.g., United States v. Am. Express Co., 
    838 F.3d 179
    , 205–06 (2d Cir. 2016)
    (explaining that “Plaintiffs might have met their initial burden under the rule of
    reason by showing either that cardholders engaged in fewer credit-card
    transactions (i.e., reduced output), that card services were worse than they might
    otherwise have been (i.e., decreased quality), or that Amex’s pricing was set above
    competitive levels within the credit-card industry (i.e., supracompetitive pricing),”
    but their claim failed because they offered no evidence to prove such adverse
    effects); Tops Markets, Inc. v. Quality Markets, Inc., 
    142 F.3d 90
    , 96 (2d Cir.
    1998) (an affidavit “which discussed Quality’s high market share and the
    25
    Case: 15-15326      Date Filed: 12/30/2016    Page: 26 of 28
    competitive advantages that could have resulted in potentially higher prices, but
    significantly did not allege that prices were actually higher in the Jamestown
    market” was insufficient to establish actual effects); Flegel v. Christian Hosp., Ne.-
    Nw., 
    4 F.3d 682
    , 688–89 (8th Cir. 1993) (affidavits from referring physicians
    asserting that the excluded urologists provided higher quality care were insufficient
    to establish evidence of actual effects); Capital Imaging Assocs., P.C. v. Mohawk
    Valley Med. Assocs., Inc., 
    996 F.2d 537
    , 546 (2d Cir. 1993) (plaintiff radiologists’
    assertion that their exclusion from health maintenance organization (”HMO”)
    would result in increased prices and reduced quality to the HMO’s patients was
    insufficient to establish actual effects in the absence of any demonstrable change in
    price or quality); Military Servs. Realty, Inc. v. Realty Consultants of Va., Ltd.,
    
    823 F.2d 829
    , 832 (4th Cir. 1987) (rejecting expert testimony that asserted harm to
    competition based “on general economic theory” rather than “market surveys or
    other studies of the relevant market”).
    Moreover, IFD is distinguishable for at least two significant reasons. First,
    IFD was primarily a quick look case. See California 
    Dental, 526 U.S. at 770
    (characterizing IFD as the basis for quick look). Second, the evidence in that case
    showed that the restraint was actually very successful, rendering insurers entirely
    unable to obtain x rays in some locales -- i.e., it actually affected the market in a
    26
    Case: 15-15326     Date Filed: 12/30/2016    Page: 27 of 28
    concrete and palpable way. 
    IFD, 476 U.S. at 460
    –61. Here, there is no evidence --
    none -- that the alleged restraint had a market-wide effect on anything.
    In one last effort, Procaps argues that being required to prove actual effects
    would have required that it proceed in concert with Patheon until there was
    sufficient “blood on the floor” to make the requisite showing. Procaps says that
    requiring the establishment of actual effects essentially penalizes it for not
    continuing to participate in Patheon’s illegal scheme. However, Procaps cites no
    authority for the assertion that the difficulty of making such a showing excuses it
    from doing so. That actual effects are sometimes difficult to establish does not
    relieve Procaps of its burden. See, e.g., Orson, Inc. v. Miramax Film Corp., 
    79 F.3d 1358
    , 1367 (3d Cir. 1996) (noting that proof of actual effects “is often
    impossible to make”); United States v. Brown Univ., 
    5 F.3d 658
    , 668 (3d Cir.
    1993) (same). Simply put, because Procaps presented no specific and concrete
    factual evidence of actual effects, it has failed to meet its burden.
    At bottom, this is essentially a breach of contract case -- and so Procaps’s
    failure to support an antitrust theory is not all that surprising. As the First Circuit
    has observed, “[s]ome antitrust cases are intrinsically hopeless because . . . they
    merely dress up in antitrust garb what is, at best, a business tort or contract
    violation.” Stop & Shop Supermarket Co. v. Blue Cross & Blue Shield of R.I., 
    373 F.3d 57
    , 69 (1st Cir. 2004). This is such a case. Because Procaps cannot establish
    27
    Case: 15-15326    Date Filed: 12/30/2016    Page: 28 of 28
    concerted action, it cannot maintain a Section 1 claim. And because Procaps failed
    to adduce concrete evidence of actual anticompetitive effects, it cannot establish
    that any claimed restraint was unreasonable. Either reason is sufficient to sustain
    the magistrate judge’s grant of final summary judgment in favor of Patheon.
    Accordingly, we affirm.
    AFFIRMED.
    28
    

Document Info

Docket Number: 15-15326

Citation Numbers: 845 F.3d 1071

Filed Date: 12/30/2016

Precedential Status: Precedential

Modified Date: 1/12/2023

Authorities (35)

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Sterling Merchandising, Inc. v. Nestlé, S.A. , 656 F.3d 112 ( 2011 )

Lantec, Inc. v. Novell, Inc. , 306 F.3d 1003 ( 2002 )

Spanish Broadcasting System of Florida, Inc. v. Clear ... , 376 F.3d 1065 ( 2004 )

National Bancard Corporation (Nabanco), a Florida ... , 779 F.2d 592 ( 1986 )

Valley Drug Company v. Geneva Pharmaceuticals, Inc. , 344 F.3d 1294 ( 2003 )

Official Committee of Unsecured Creditors of PSA, Inc. v. ... , 437 F.3d 1145 ( 2006 )

Focus on the Family v. Pinellas Suncoast Transit Authority , 344 F.3d 1263 ( 2003 )

tops-markets-inc-plaintiff-appellant-cross-appellee-v-quality-markets , 142 F.3d 90 ( 1998 )

Larry Bonner v. City of Prichard, Alabama , 661 F.2d 1206 ( 1981 )

Tidmore Oil Company, Inc. v. Bp Oil Company/gulf Products ... , 932 F.2d 1384 ( 1991 )

Capital Imaging Associates, P.C. v. Mohawk Valley Medical ... , 996 F.2d 537 ( 1993 )

Jacobs v. Tempur-Pedic International, Inc. , 626 F.3d 1327 ( 2010 )

scott-d-levine-md-v-central-florida-medical-affiliates-inc , 72 F.3d 1538 ( 1996 )

Doctor's Hospital of Jefferson, Inc. v. Southeast Medical ... , 123 F.3d 301 ( 1997 )

Gorham & Johnson, Inc. v. Chrysler Corporation , 308 F.2d 462 ( 1962 )

military-services-realty-inc-v-realty-consultants-of-virginia-ltd , 823 F.2d 829 ( 1987 )

L. L. McGuire v. Jerry Sadler, Land Commissioner , 337 F.2d 902 ( 1964 )

Orson, Inc. T/a Roxy Screening Rooms v. Miramax Film Corp. ... , 79 F.3d 1358 ( 1996 )

united-states-v-brown-university-in-providence-in-the-state-of-rhode , 5 F.3d 658 ( 1993 )

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