Lourdes Cruz v. Cingular Wireless ( 2011 )


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  •                                                                          PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FILED
    FOR THE ELEVENTH CIRCUITU.S. COURT OF APPEALS
    ________________________ ELEVENTH CIRCUIT
    AUG 11, 2011
    No. 08-16080                      JOHN LEY
    CLERK
    ________________________
    D.C. Docket No. 07-00714-CV-FTM-29-DNF
    LOURDES CRUZ,
    PAUL FLAHERTY, JR., and
    CURTIS SMITH,
    on behalf of themselves and all others
    similarly situated,
    Plaintiffs-Appellants,
    versus
    CINGULAR WIRELESS, LLC,
    a foreign corporation now known
    as AT&T Mobility, LLC,
    Defendant-Appellee.
    ________________________
    Appeal from the United States District Court
    for the Middle District of Florida
    _________________________
    (August 11, 2011)
    Before MARCUS, FAY and ANDERSON, Circuit Judges.
    MARCUS, Circuit Judge:
    The Plaintiffs in this case are customers of Defendant AT&T Mobility, LLC
    (“ATTM”),1 a cellular phone company. Each signed a contract with ATTM,
    agreeing that any disputes between themselves and ATTM would be resolved
    through binding arbitration on an individual, rather than classwide, basis. In spite
    of this contractual “class action waiver,” the Plaintiffs sought to pursue their
    consumer fraud claims against ATTM in federal court as representatives of a
    putative class of similarly situated ATTM customers. When ATTM moved to
    dismiss the complaint and compel arbitration in accordance with the terms of the
    contracts, the Plaintiffs argued that the contractual class action waiver was
    unenforceable, because it effectively immunized ATTM from liability for its
    wrongdoing, in violation of Florida public policy.
    The district court granted ATTM’s motion to dismiss the complaint and
    compel arbitration, holding that Florida public policy did not create a blanket
    prohibition on class action waivers, and that under the particular facts of the case,
    the arbitration provision was enforceable in full, where the arbitral forum preserved
    all statutory remedies, the provision did not limit the consumers’ right to recoup
    attorney’s fees, ATTM agreed to pay all costs of arbitration, and no confidentiality
    1
    ATTM was formerly known as Cingular Wireless. Cingular Wireless was acquired by
    AT&T Inc. in 2006, and renamed AT&T Mobility, LLM in January 2007. [Dkt. 37, ¶ 4.]
    2
    agreement prevented the Plaintiffs from notifying other ATTM customers of their
    potential claims. This timely appeal ensued.
    After this Court heard oral argument in this case,2 the Supreme Court
    rendered a decision in AT&T Mobility LLC v. Concepcion, 563 U.S. --, 
    131 S. Ct. 1740
    (2011), holding that a state law which “classif[ied] most collective-arbitration
    waivers in consumer contracts as unconscionable,” and thus unenforceable, was
    preempted by the Federal Arbitration Act (“FAA”), 9 U.S.C. § 1, et seq.
    
    Concepcion, 131 S. Ct. at 1746
    , 1753. We subsequently requested supplemental
    briefing from the parties regarding the effect of Concepcion on this case. After
    careful consideration, we now hold that, in light of Concepcion, the class action
    waiver in the Plaintiffs’ arbitration agreements is enforceable under the FAA.
    Insofar as Florida law would invalidate these agreements as contrary to public
    policy (a question we need not decide), such a state law would “stand[] as an
    obstacle to the accomplishment and execution” of the FAA, 
    id. at 1753
    (quotation
    omitted), and thus be preempted. Accordingly, we affirm the district court’s order
    dismissing the Plaintiffs’ claims and compelling arbitration.
    I.
    2
    We temporarily deferred our resolution of this appeal to await the Florida Supreme
    Court’s answers to a series of questions certified to that court in a related case, Pendergast v.
    Sprint Nextel Corp., 
    592 F.3d 1119
    (11th Cir. 2010).
    3
    Consumers wishing to obtain cellular telephone service from ATTM must
    agree to a Wireless Service Agreement (“WSA”),3 which sets forth or incorporates
    by reference certain standardized “Terms of Service.” [Dkt. 37, ¶ 6.] The Terms of
    Service contain a mandatory arbitration agreement, providing that the customer
    (“you”) and ATTM “agree to arbitrate all disputes and claims between us.” [Dkt.
    37-15, at 2.] The arbitration agreement further includes a restriction on class
    actions, as follows:
    YOU AND [ATTM] AGREE THAT EACH MAY BRING CLAIMS
    AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL
    CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER
    IN ANY PURPORTED CLASS OR REPRESENTATIVE
    PROCEEDING. Further, unless both you and [ATTM] agree
    otherwise, the arbitrator may not consolidate more than one person’s
    claims, and may not otherwise preside over any form of a
    representative or class proceeding.
    [Dkt. 37-15, at 6.]4 A so-called blow-up clause provides that if the class action
    waiver “is found to be unenforceable, then the entirety of this arbitration provision
    3
    Customers either physically sign their WSA at a store, or else execute an electronic
    signature by calling a toll-free phone number. [Dkt. 37, ¶ 10.] ATTM will not activate service
    until the customer has signed the WSA, either physically or electronically. [Id.]
    4
    This is the wording of ATTM’s current arbitration provision, as revised in December
    2006. Pursuant to the “change-in-terms” provision contained in all WSAs, which authorizes
    ATTM to make unilateral amendments to the Terms of Service, this revised arbitration provision
    became effective on all then-existing ATTM subscribers upon notice of the change in December
    2006. [Dkt. 37, ¶ 27.] All new WSAs executed since March 2007 also contain this provision.
    [Id.] Even before the December 2006 revision, all ATTM service agreements included
    mandatory arbitration provisions with substantially identical class action waivers. Appellant Br.
    at 6 n.4.
    4
    shall be null and void.” [Id.]
    Notwithstanding the mandatory arbitration provision in their WSAs, the
    Plaintiffs filed an Amended Class Action Complaint against ATTM in the United
    States District Court for the Middle District of Florida. [Compl., Dkt. 5.] The
    Plaintiffs alleged that ATTM violated the Florida Deceptive and Unfair Trade
    Practices Act (“FDUTPA”),5 Fla. Stat. § 501.201, et seq., by charging them $2.99 a
    month for a “Roadside Assistance Plan” (“RAP”) that they never ordered. [Compl.
    ¶¶ 1, 32-33.] The RAP purports to provide customers with towing services, dead-
    battery jump starts, flat-tire assistance, fuel delivery, lockout assistance, and key
    replacement services. [Compl. ¶ 4.] Although ATTM calls the RAP “optional,” the
    Plaintiffs allege that ATTM automatically enrolled customers for the service
    without the customers’ knowledge or consent. [Compl. ¶¶ 4-5.] They further allege
    that the monthly charges were “hidden” in their cellular telephone bills without
    notice or warning, and that even once the Plaintiffs noticed the charges and
    5
    FDUTPA prohibits “[u]nfair methods of competition, unconscionable acts or practices,
    and unfair or deceptive acts or practices in the conduct of any trade or commerce.” Fla. Stat. §
    501.204(1). Its purpose is “[t]o protect the consuming public and legitimate business
    enterprises” from those who engage in the prohibited acts. 
    Id. § 501.202(2).
    The statute
    provides a private right of action for any “person who has suffered a loss as a result of a
    violation of this part,” permitting recovery of “actual damages, plus attorney’s fees and court
    costs,” 
    id. § 501.211(2),
    as well as allowing for declaratory judgments and injunctions, 
    id. § 501.211(1).
    As to recoverable attorney’s fees, the statute provides that “the prevailing party,
    after judgment in the trial court and exhaustion of all appeals, if any, may receive his or her
    reasonable attorney’s fees and costs from the nonprevailing party.” 
    Id. § 501.2105(1).
    5
    requested their removal, ATTM refused to remove past charges and allowed
    additional charges to accrue during a waiting period before the Plaintiffs’
    cancellation became effective. [Compl. ¶¶ 25, 27.] The complaint requested
    monetary and injunctive relief, and also sought certification of a proposed class
    consisting of “[a]ll persons and entities who (1) enrolled in a[n ATTM] account in
    the state of Florida; and (2) were subjected to a monthly charge for the Roadside
    Assistance Plan without ever requesting or enrolling in said plan.” [Compl. ¶ 16.]
    ATTM moved to dismiss the complaint and compel arbitration pursuant to
    the arbitration agreement that the Plaintiffs had signed. [Dkt. 31.] The Plaintiffs
    countered that the arbitration provision was unenforceable, on the ground that the
    class action waiver embedded in the provision hindered the remedial purposes of
    FDUTPA by effectively immunizing ATTM from liability for unlawful business
    practices, in violation of public policy.
    The district court granted ATTM’s motion to dismiss the complaint and
    compel arbitration, holding that ATTM’s class action waiver did not violate
    Florida public policy. See Cruz v. Cingular Wireless, LLC, No.
    2:07-cv-714-FtM-29DNF, 
    2008 WL 4279690
    , at *4 (M.D. Fla. Sept. 15, 2008).
    The district court observed that in general, under Florida law, “an arbitration
    agreement is unenforceable for public policy reasons if it defeats the remedial
    6
    purpose of the statute upon which the action is based, or deprives the plaintiff of
    the ability to obtain meaningful relief.” 
    Id. at *2
    (citing Alterra Healthcare Corp.
    v. Estate of Linton, 
    953 So. 2d 574
    , 578 (Fla. Dist. Ct. App. 2007); Powertel, Inc.
    v. Bexley, 
    743 So. 2d 570
    , 576 (Fla. Dist. Ct. App. 1999)). The court then
    discerned that although FDUTPA claims are susceptible to class action litigation,
    FDUTPA does not confer a blanket, non-waivable right to class representation. 
    Id. at *3
    (citing Fonte v. AT&T Wireless Servs., Inc., 
    903 So. 2d 1019
    , 1024-25 (Fla.
    Dist. Ct. App. 2005)). The court noted that Florida intermediate appellate courts6
    have invalidated as against public policy arbitration agreements that purport to
    limit the substantive remedies available under FDUTPA, or the consumer’s ability
    to recover full attorney’s fees. 
    Id. at *2
    -3 (citing S.D.S. Autos, Inc. v.
    Chrzanowski, 
    976 So. 2d 600
    (Fla. Dist. Ct. App. 2007); Holt v. O’Brien Imps. of
    Fort Myers, Inc., 
    862 So. 2d 87
    , 89 (Fla. Dist. Ct. App. 2003); Powertel, 
    743 So. 2d
    570)). By contrast, a Florida intermediate appellate court enforced an
    arbitration agreement containing a class action waiver where the agreement
    provided that the consumer retained all substantive rights and remedies granted
    6
    “Absent a decision by the highest state court or persuasive indication that it would
    decide the issue differently, federal courts follow decisions of intermediate appellate courts in
    applying state law.” Galindo v. ARI Mut. Ins. Co., 
    203 F.3d 771
    , 775 (11th Cir. 2000); see also
    Pardo v. State, 
    596 So. 2d 665
    , 666 (Fla. 1992)) (“[T]he decisions of the district courts of appeal
    represent the law of Florida unless and until they are overruled by th[e Florida Supreme] Court.”
    (quotation omitted)).
    7
    under FDUTPA, and did not eliminate the consumer’s right to recover full
    attorney’s fees.7 See 
    id. (citing Fonte,
    903 So. 2d 1019
    ).8
    With this framework in mind, the district court examined the arbitration
    agreement at issue between ATTM and the Plaintiffs, and concluded it was valid
    and enforceable under Florida law, because (1) “there is no question that the
    arbitration agreement provides all the same remedies available to plaintiffs under
    FDUTPA, as it states in relevant part that ‘[a]rbitrators can award the same
    damages and relief that a court can award,’” 
    id. at *3
    (quoting arbitration
    agreement [Dkt. 37-5, at 20]); (2) the agreement allows a consumer who prevails in
    arbitration to recover attorney’s fees and costs from ATTM without limitation, and
    7
    The arbitration clause in Fonte originally included a bar on attorney’s fees. However,
    the court concluded the bar defeated the remedial purpose of FDUTPA, and severed it from the
    agreement as against public policy. 
    Fonte, 903 So. 2d at 1024
    . The court then enforced the
    remainder of the arbitration agreement, finding it no longer offended public policy. 
    Id. 8 The
    same Florida district court of appeal recently limited Fonte, by striking down a
    class waiver provision in an arbitration agreement on the ground that it prevented consumers
    from vindicating their statutory rights, in violation of public policy. McKenzie v. Betts, 
    55 So. 3d
    615 (Fla. Dist. Ct. App. 2011). The plaintiffs in McKenzie presented credible evidence that,
    although the relevant consumer statutes provided for attorney’s fees and the arbitration
    agreement at issue did not facially limit that right, the fee awards in such cases are frequently
    inadequate. 
    Id. at 619-20.
    Therefore, because the cases were “complex” and “time-consuming,”
    
    id. at 623,
    629, and yet presented a substantial risk of an inadequate fee award, competent
    attorneys would refuse (and already had refused) to pursue such cases on an individual basis. 
    Id. at 619-20,
    623, 629. The trial court that presided over the testimony concluded that it is
    “virtually impossible,” 
    id. at 620,
    for “individual plaintiffs [to] obtain competent counsel without
    the procedural vehicle of a class action,” 
    id. at 629.
    Given this evidentiary finding, the Florida
    appellate court found that, like in the First Circuit case of Kristian v. Comcast Corp., 
    446 F.3d 25
    (1st Cir. 2006), the class waiver “undermined the presumption that arbitration provided a fair
    and adequate mechanism for enforcing statutory rights,” and thus struck the waiver. 
    Id. at 628-
    29.
    8
    even allows an award of double attorney’s fees in certain instances, id.; (3) there
    was no confidentiality rule preventing the Plaintiffs from disseminating
    information about their claims to other potential claimants, 
    id. at *4;
    and (4)
    ATTM agreed to bear all costs of arbitration regardless of which party prevailed,
    id.9 In light of these features, the district court concluded that the arbitration
    9
    ATTM touts the following “pro-consumer” features of its arbitration provision, as
    described by the Court in Concepcion (where the same ATTM arbitration provision was at
    issue):
    In the event the parties proceed to arbitration, the agreement specifies that
    [ATTM] must pay all costs for nonfrivolous claims; that arbitration must take
    place in the county in which the customer is billed; that, for claims of $10,000 or
    less, the customer may choose whether the arbitration proceeds in person, by
    telephone, or based only on submissions; that either party may bring a claim in
    small claims court in lieu of arbitration; and that the arbitrator may award any
    form of individual relief, including injunctions and presumably punitive damages.
    The agreement, moreover, denies [ATTM] any ability to seek reimbursement of
    its attorney’s fees, and, in the event that a customer receives an arbitration award
    greater than [ATTM]’s last written settlement offer, requires ATTM to pay a
    $[5,000] minimum recovery and twice the amount of the claimant’s attorney’s
    fees.
    
    Concepcion, 131 S. Ct. at 1744
    ; see also Appellee Br. at 2-3; [Dkt. 37-6, at 17-21]. In spite of
    these pro-consumer features, the Plaintiffs argue that ATTM can effectively avoid ever paying
    attorney’s fees or the $5,000 premium award simply by refunding the disputed amount (or a little
    more) to the customer during the mandatory 30-day waiting period between when ATTM
    receives the customer’s “Notice of Dispute” in the mail and when the customer is permitted to
    commence arbitration by mailing a “Demand for Arbitration” to the American Arbitration
    Association and ATTM. Appellant Br. at 11. Because few consumers will pursue their claims
    that far, ATTM thus “pay[s] a handful of small claims and in the process get[s] away with
    stealing hundreds of millions of dollars.” Appellant Br. at 10 (quoting Declaration of Marcus
    Viles [Dkt. 43-2, at 4]); see also 
    Concepcion, 131 S. Ct. at 1760
    (Breyer, J., dissenting) (“[A]s
    the Court of Appeals recognized, ATTM can avoid the [premium] payout (the payout that
    supposedly makes the [plaintiffs]’ arbitration worthwhile) simply by paying the claim’s face
    value, such that ‘the maximum gain to a customer for the hassle of arbitrating a $30.22 dispute is
    still just $30.22.’”) (quoting Laster v. AT&T Mobility LLC, 
    584 F.3d 849
    , 855, 856 (9th Cir.
    2009), rev’d sub nom. Concepcion, 
    131 S. Ct. 1740
    ).
    9
    agreement did not defeat the remedial purposes of FDUTPA, and was therefore
    valid and enforceable under Florida law. Arguing that the district court failed to
    appreciate the functionally exculpatory effect of the class action waiver, the
    Plaintiffs appealed the district court’s order to this Court.
    II.
    We review de novo an order granting a motion to dismiss a complaint and
    compel arbitration. Dale v. Comcast Corp., 
    498 F.3d 1216
    , 1219 (11th Cir. 2007).
    The issue before us is whether the arbitration agreement’s class action waiver is
    unenforceable as a violation of Florida public policy. We must affirm the district
    court’s order compelling individual arbitration if either the class action waiver is
    enforceable under Florida law or the FAA preempts Florida law to the extent it
    would invalidate the waiver.10
    The FAA makes written agreements to arbitrate “valid, irrevocable, and
    enforceable, save upon such grounds as exist at law or in equity for the revocation
    of any contract.” 9 U.S.C. § 2. This provision reflects a “liberal federal policy
    favoring arbitration,” 
    Concepcion, 131 S. Ct. at 1745
    (quoting Moses H. Cone
    Mem’l Hosp. v. Mercury Constr. Corp., 
    460 U.S. 1
    , 24 (1983)), and requires courts
    10
    “This court may affirm a judgment on any legal ground, regardless of the grounds
    addressed and relied upon by the district court.” Cuddeback v. Fla. Bd. of Educ., 
    381 F.3d 1230
    ,
    1235 (11th Cir. 2004).
    10
    to “rigorously enforce agreements to arbitrate” according to their terms. Dean
    Witter Reynolds, Inc. v. Byrd, 
    470 U.S. 213
    , 221 (1985); accord 
    Concepcion, 131 S. Ct. at 1745
    .
    Under the so-called saving clause of FAA § 2, an arbitration agreement may
    be invalidated by “generally applicable contract defenses, such as fraud, duress, or
    unconscionability.” 
    Concepcion, 131 S. Ct. at 1746
    (quotation omitted).
    However, the saving clause does not authorize the invalidation of agreements to
    arbitrate “by defenses that apply only to arbitration or that derive their meaning
    from the fact that an agreement to arbitrate is at issue.” 
    Id. Thus, “[a]lthough
    [FAA] § 2’s saving clause preserves generally applicable contract defenses,” it
    does not “preserve state-law rules that stand as an obstacle to the accomplishment
    of the FAA’s objectives.” 
    Id. at 1748.
    In Concepcion, the Supreme Court considered a putative class action
    brought by ATTM subscribers, who sought to avoid enforcement of the very same
    arbitration provision at issue here.11 See 
    id. at 1744.
    The Concepcion plaintiffs
    11
    In both this case and Concepcion, the governing arbitration agreement is ATTM’s
    December 2006 provision, requiring that all disputes be settled by arbitration in the parties’
    “individual capacity, and not as a plaintiff or class member in any purported class or
    representative proceeding,” and that “the arbitrator may not consolidate more than one person’s
    claims, and may not otherwise preside over any form of a representative or class proceeding.”
    
    Concepcion, 131 S. Ct. at 1744
    & n.2 (quoting arbitration provision). The only difference
    between the provision in Concepcion and the provision sub judice is the amount of the premium
    award -- i.e., the amount that the agreement entitles a consumer to recover if her arbitral award is
    greater than ATTM’s last written settlement offer made before arbitration -- which apparently is
    11
    argued that the class action waiver embedded in their arbitration agreement was
    unconscionable and thus unenforceable under state law because in practice it
    operated to “exempt[] . . . [ATTM] from responsibility for its own fraud.” 
    Id. at 1746
    (quoting Discover Bank v. Superior Court, 
    113 P.3d 1100
    , 1110 (Cal. 2005)
    (alterations and internal quotation marks omitted). Because unconscionability is a
    “ground that ‘exist[s] at law or in equity for the revocation of any contract,’” the
    plaintiffs argued that their arbitration agreements could be invalidated in
    accordance with the saving clause of FAA § 2. 
    Id. at 1746
    (quoting 9 U.S.C. § 2)
    (alteration in original).
    The Supreme Court did not dispute that California law, as enunciated by the
    California Supreme Court in Discover Bank, 
    113 P.3d 1100
    , would invalidate the
    class action waiver as unconscionable, based on its satisfaction of a three-part
    requirement laid out in Discover Bank: (1) “the waiver is found in a consumer
    contract of adhesion” drafted by a party that has superior bargaining power; (2)
    “disputes between the contracting parties predictably involve small amounts of
    damages”; and (3) “it is alleged that the party with the superior bargaining power
    has carried out a scheme to deliberately cheat large numbers of consumers out of
    tied to the jurisdictional limit of the customer’s local small claims court. Appellee Br. at 2 n.2
    (citing Terms of Service [Dkt. 37-6, at 20]). In Florida, that limit is $5,000, and accordingly, so
    is the premium award. 
    Id. (citing Fla.
    Small Claims R. 7.010). In Concepcion, which arose out
    of California, the premium award was $7,500. 
    Concepcion, 131 S. Ct. at 1744
    .
    12
    individually small sums of money.” 
    Concepcion, 131 S. Ct. at 1746
    (quoting
    Discover 
    Bank, 113 P.3d at 1110
    ). However, the Supreme Court concluded that
    the triggering conditions of California’s Discover Bank rule imposed no effective
    limit on its application. In particular, the Court called the requirement that claims
    be predictably small “toothless and malleable,” and found the other two
    requirements universally satisfied, at least in the consumer context, as “the times in
    which consumer contracts were anything other than adhesive are long past,” and
    “the latter [third requirement] has no limiting effect, as all that is required is an
    allegation.” 
    Id. at 1750.
    The Court thus implied that although the Discover Bank
    rule was cast as an application of unconscionability doctrine, in effect, it set forth a
    state policy placing bilateral arbitration categorically off-limits for certain
    categories of consumer fraud cases, upon the mere ex post demand by any
    consumer. See 
    id. The Court
    then held that, like preferring fact-finding to be conducted by a
    jury, this state-imposed policy preference “interferes with fundamental attributes of
    arbitration and thus creates a scheme inconsistent with the FAA.” 
    Id. at 1748.
    Declaring that “[t]he overarching purpose of the FAA . . . is to ensure the
    enforcement of arbitration agreements according to their terms so as to facilitate
    streamlined proceedings,” 
    id., the Court
    explained that, in light of this purpose,
    13
    conditioning the enforceability of arbitration agreements on the availability of
    classwide arbitration procedures is inconsistent with the FAA. According to the
    Court, the “‘changes brought about by the shift from bilateral arbitration to
    class-action arbitration’ are ‘fundamental.’” 
    Id. at 1750
    (quoting Stolt-Nielsen
    S.A. v. AnimalFeeds Int’l Corp., 559 U.S. --, 
    130 S. Ct. 1758
    , 1776 (2010)). Class
    arbitration, the Court explained, eliminates the “principal advantage of arbitration”
    -- its informality -- and instead makes the process slower, more costly, more
    ensnared in procedural formality, and more risky to defendants. 
    Id. at 1751-52.
    Therefore, because it “stands as an obstacle to the accomplishment and execution
    of the full purposes and objectives of Congress,” 
    id. at 1753
    (quoting Hines v.
    Davidowitz, 
    312 U.S. 52
    , 67 (1941)), the Court concluded that a state policy that
    allows any party to a consumer contract to demand classwide procedures ex post,
    in spite of her agreement to submit all disputes to bilateral arbitration, is preempted
    by the FAA, 
    id. at 1750,
    even if it may be “desirable for [other] reasons,” 
    id. at 1753
    . Accordingly, California’s Discover Bank rule was preempted.
    Here, the Plaintiffs have argued that ATTM’s class action waiver is
    unenforceable because it would exculpate ATTM from liability under state law and
    would thus defeat the remedial purpose of FDUTPA, in violation of public policy.
    Appellant Br. at 17. In particular, the Plaintiffs assert that the arbitration provision
    14
    at issue hinders the remedial purpose of FDUTPA because the vast majority of
    these numerous, small-value claims against ATTM will go unprosecuted unless
    they may be brought as a class. The Plaintiffs identify two reasons why numerous,
    potentially meritorious RAP-based claims against ATTM will slip through the
    cracks if the class action waiver stands: first, attorneys will refuse to represent
    ATTM consumers for these legally complex but small-value claims unless they can
    be aggregated; and second, absent class-action notice procedures, the vast majority
    of ATTM customers will never know that their rights have been violated.
    Appellant Br. at 47-54. At bottom, the Plaintiffs argue that because FDUTPA is a
    remedial consumer statute -- intended to have deterrent as well as compensatory
    effect -- public policy dictates that their claim is of a sort that “must proceed as a
    class action or not at all.” Appellant Br. at 16 (alteration and internal quotation
    marks omitted).
    However, the Concepcion Court specifically rejected this public policy
    argument, which was expressly made by the dissent in that case: “The dissent
    claims that class proceedings are necessary to prosecute small-dollar claims that
    might otherwise slip through the legal system. But States cannot require a
    procedure that is inconsistent with the FAA, even if it is desirable for unrelated
    reasons.” 
    Concepcion, 131 S. Ct. at 1753
    (citation omitted). Thus, in light of
    15
    Concepcion, state rules mandating the availability of class arbitration based on
    generalizable characteristics of consumer protection claims -- including that the
    claims “predictably involve small amounts of damages,” 
    id. at 1746
    (quoting
    Discover 
    Bank, 113 P.3d at 1110
    ), that the company’s deceptive practices may be
    replicated across “large numbers of consumers,” 
    id. (quoting Discover
    Bank, 113
    P.3d at 1110
    ), and that many potential claims may go unprosecuted unless they
    may be brought as a class, 
    id. at 1753
    -- are preempted by the FAA, even if they
    may be “desirable,” 
    id. Therefore, to
    the extent that Florida law would be
    sympathetic to the Plaintiffs’ arguments here, and would invalidate the class
    waiver simply because the claims are of small value, the potential claims are
    numerous, and many consumers might not know about or pursue their potential
    claims absent class procedures, such a state policy stands as an obstacle to the
    FAA’s objective of enforcing arbitration agreements according to their terms, and
    is preempted.12
    12
    We conclude that Florida law does not yield a certain result in this case and cannot
    provide an alternative ground for our decision. Compare 
    Fonte, 903 So. 2d at 1025
    (enforcing
    class action waiver over public policy challenge because under the arbitration agreement, “the
    consumer retains all substantive rights and remedies against AT&T that he or she is granted
    under FDUTPA, namely, actual damages, declaratory and injunctive relief, and attorney’s fees”),
    with McKenzie, 
    55 So. 3d
    at 619, 623 (striking class action waiver as contrary to public policy
    even though arbitration agreement did not facially limit the consumer’s right to statutory
    remedies or attorney’s fees, based on credible “evidence that competent counsel would not
    represent individual plaintiffs on these small claims,” leaving “customers without a viable means
    of seeking redress for the alleged violations of Florida law”), S.D.S. 
    Autos, 976 So. 2d at 604
    ,
    606 (striking class action waiver as “hampering important remedial purposes of FDUTPA”
    16
    In their supplemental briefs, the Plaintiffs offer two arguments for why
    Concepcion does not control the outcome of this case. First, they say that
    Concepcion only preempts inflexible, categorical state laws that mechanically
    invalidate class waiver provisions in a generic category of cases, without requiring
    any evidentiary proof regarding whether parties could vindicate their statutory
    rights in arbitration. Appellant Supp. Br. at 4-6; Appellant Supp. Reply at 3-4.
    They argue that this case escapes Concepcion’s preemptive effect, because Florida
    law, unlike California law, invalidates class action bans only when the
    individualized facts of the case demonstrate that the ban is functionally
    exculpatory. Appellant Supp. Br. at 5; Appellant Supp. Reply at 4. Second, they
    claim that Concepcion was only concerned with state laws that impose
    nonconsensual class arbitration on parties. Because ATTM’s blow-up provision
    assures that ATTM will not be forced into class arbitration -- but only class
    litigation -- they claim that Concepcion is not implicated here. Appellant Supp. Br.
    at 15-18; Appellant Supp. Reply at 9-10. Neither argument is successful.
    because, absent class procedures, individuals asserting successful FDUTPA claims against
    automobile dealers under Fla. Stat. § 501.976, which limits a prevailing consumer’s attorney fee
    award to an amount that is “reasonable[]” in light of actual damages, would receive inadequate
    fee awards, given the individually small nature of the claims), and Powertel, 
    743 So. 2d
    at 576-
    77 (striking arbitration clause containing class action waiver as unconscionable on the grounds
    that it was one-sided and would defeat the remedial purpose of FDUTPA, because the arbitration
    agreement precluded punitive damages, declarative and injunctive relief, and the ability to
    pursue as a class “potential claims [that] are too small to litigate individually”).
    17
    The second argument is disposed of easily. It would be anomalous indeed if
    the FAA -- which promotes arbitration, see 
    Concepcion, 131 S. Ct. at 1749
    -- were
    offended by imposing upon arbitration nonconsensual procedures that interfere
    with arbitration’s fundamental attributes, but not offended by the nonconsensual
    elimination of arbitration altogether. Cf. 
    id. at 1747
    (“When state law prohibits
    outright the arbitration of a particular type of claim, the analysis is straightforward:
    The conflicting rule is displaced by the FAA.”). In fact, the parties in Concepcion
    faced no risk of being forced into class arbitration either, because nonconsensual
    class arbitration was already prohibited under Stolt-Nielsen. 
    See 130 S. Ct. at 1775
    (holding that “a party may not be compelled under the FAA to submit to class
    arbitration unless there is a contractual basis for concluding that the party agreed to
    do so”). Moreover, the arbitration agreement in Concepcion contained the very
    same blow-up clause that is present here, see Brief for Respondents at 3,
    Concepcion, 
    131 S. Ct. 1740
    (No. 09-893), 
    2010 WL 4411292
    at *3 (“Concepcion
    Resp. Br.”) (quoting arbitration agreement) -- further assuring that ATTM was at
    no greater risk of being forced into class arbitration in Concepcion than it is here.
    Even a cursory reading of the opinion reveals that the Concepcion Court described
    the “fundamental” changes brought about by the shift from bilateral to class
    arbitration to show that nonconsensual class procedures are inconsistent with the
    18
    FAA -- not to argue for increased class action litigation. Accordingly, Concepcion
    cannot be distinguished on this ground.
    The Plaintiffs’ first argument presents more difficulty. It is true that the
    Plaintiffs here have presented a factual record not present in Concepcion -- the
    affidavits of three Florida consumer law attorneys who attested that they would not
    represent consumers on an individual basis in pursuing their RAP-based claims
    against ATTM. All three examined both ATTM’s arbitration agreement (including
    its allegedly pro-consumer features) and the Plaintiffs’ complaint, and concluded
    that it would not be cost-effective for them to pursue such claims against ATTM
    except on an aggregated basis. [See Dkt. 43 at 6-9, 43-2, 43-3, 43-4.] The
    Plaintiffs also provide some statistical evidence -- which the consumer-plaintiffs
    also presented in Concepcion -- showing the “infinitesimal” percentage of ATTM
    subscribers who have arbitrated a dispute with ATTM, “starkly demonstrat[ing] the
    claim-suppressing effect of the [class action] ban.” Concepcion Resp. Br. at *4,
    *5, *40; see Appellant Br. at 13 (noting that “only 0.000007% of ATTM customers
    filed a notice of dispute against ATTM”); Appellant Supp. Br. at 14 (same).
    However, at least as applied to the facts of this case, we believe that faithful
    adherence to Concepcion requires the rejection of the Plaintiffs’ argument. The
    Plaintiffs’ evidence goes only to substantiating the very public policy arguments
    19
    that were expressly rejected by the Supreme Court in Concepcion -- namely, that
    the class action waiver will be exculpatory, because most of these small-value
    claims will go undetected and unprosecuted. The Court observed that California’s
    Discover Bank rule too had “its origins in California’s unconscionability doctrine
    and California’s policy against exculpation.” 
    Concepcion, 131 S. Ct. at 1746
    ; see
    also Concepcion Resp. Br. at *19 (noting that “California’s unconscionability
    doctrine incorporates the venerable prohibition on exculpatory clauses,” and
    quoting state statute rendering unenforceable “[a]ll contracts which have for their
    object, directly or indirectly, to exempt anyone from responsibility for his own
    fraud”) (quoting Cal. Civ. Code § 1668 (alteration in original)). Indeed, the
    Concepcion consumer-plaintiffs’ brief to the Supreme Court repeatedly
    emphasized that California’s rule was a “fact-specific” inquiry that only screened
    out class action bans “in circumstances where they would . . . be exculpatory.”
    Concepcion Resp. Br. at *20; see also 
    id. at *12
    (“The FAA favors arbitration, not
    exculpation.”).
    The Court found, however, that the California rule swept too broadly, in
    subjecting whole classes of claims to mandatory class procedures. The rule
    suggested by the Plaintiffs here would equally encompass the field of small-value
    consumer fraud claims. Indeed, the Plaintiffs all but concede that their rule would
    20
    preserve mandatory class actions for all “small but numerous” consumer claims.
    [See Dkt. 43 at 16 (“Clearly a contractual provision precluding class relief for
    small but numerous FDUTPA claims against [ATTM] impermissibly frustrates the
    remedial purposes of FDUTPA.”).] Unquestionably, if Florida adopted such a
    rule, it would be preempted by the FAA, under the reasoning in Concepcion.
    Moreover, we need not reach the question of whether Concepcion leaves
    open the possibility that in some cases, an arbitration agreement may be
    invalidated on public policy grounds where it effectively prevents the claimant
    from vindicating her statutory cause of action. See, e.g., Mitsubishi Motors Corp.
    v. Soler Chrysler-Plymouth, Inc., 
    473 U.S. 614
    , 637 (1985) (“[S]o long as the
    prospective litigant effectively may vindicate [his or her] statutory cause of action
    in the arbitral forum, the statute will continue to serve both its remedial and
    deterrent function.”); cf. Green Tree Fin. Corp.-Ala. v. Randolph, 
    531 U.S. 79
    , 90
    (2000) (recognizing that “large arbitration costs could preclude a litigant . . . from
    effectively vindicating her federal statutory rights in the arbitral forum”). Even if
    the Mitsubishi vindication principle applies to state as well as federal statutory
    causes of action, see Booker v. Robert Half Int’l, Inc., 
    413 F.3d 77
    , 79, 81-83
    (D.C. Cir. 2005) (Roberts, J.), and even if it could be applied to strike down a class
    21
    action waiver in the appropriate circumstance,13 such an argument is foreclosed
    here, because the Concepcion Court examined this very arbitration agreement and
    concluded that it did not produce such a result. See 
    Concepcion, 131 S. Ct. at 1753
    (noting ATTM’s arbitration provision ensured “that aggrieved customers who filed
    claims would be essentially guaranteed to be made whole” (alteration and internal
    quotation marks omitted)).
    In addition, like the plaintiffs in Concepcion, the Plaintiffs here do not allege
    any defects in the formation of the contract, aside from its generally adhesive
    nature, which alone is insufficient to invalidate a consumer contract. See 
    id. at 1750
    (“[T]he times in which consumer contracts were anything other than adhesive
    are long past.”); see also 
    id. at 1753
    (Thomas, J., concurring) (“As I would read it,
    the FAA requires that an agreement to arbitrate be enforced unless a party
    successfully challenges the formation of the arbitration agreement, such as by
    proving fraud or duress.”).
    In light of Concepcion, our resolution of this case does not depend on a
    13
    See, e.g., Chen-Oster v. Goldman, Sachs & Co., No. 10 Civ. 6950(LBS)(JCF), 
    2011 WL 2671813
    , *3-5 (S.D.N.Y. July 7, 2011) (denying motion for reconsideration in light of
    Concepcion of order invalidating arbitration agreement because it did not allow for class
    proceedings, based on conclusion that individual arbitration would preclude plaintiff from
    enforcing her “substantive right under Title VII to bring a pattern or practice claim,” which
    under governing substantive law may only be brought as a class); but cf. Gilmer v.
    Interstate/Johnson Lane Corp., 
    500 U.S. 20
    , 32 (1991) (holding that the inability to arbitrate on a
    classwide basis was not an appropriate ground for refusing to enforce an arbitration provision
    with respect to statutory Age Discrimination in Employment Act claim).
    22
    construction of Florida law. To the extent that Florida law would require the
    availability of classwide arbitration procedures in this case -- in spite of the parties’
    agreement to submit all disputes to arbitration “on an individual basis” only [Dkt.
    37-15, at 1] -- simply because the case involves numerous small-dollar claims by
    consumers against a corporation, many of which will not be brought unless the
    Plaintiffs proceed as a class, such a state rule is inconsistent with and thus
    preempted by FAA § 2. See 
    Concepcion, 131 S. Ct. at 1748
    ; cf. Day v. Persels &
    Assocs., LLC, No. 8:10-CV-2463-T-33TGW, 
    2011 WL 1770300
    , at *5 (M.D. Fla.
    May 9, 2011) (“The Florida Supreme Court’s answer will have no determinative
    effect here because, even if it says that the class action waivers are invalid, that
    answer would be pre-empted by the FAA under [Concepcion].”).
    III.
    The district court’s order dismissing the Plaintiffs’ complaint and
    compelling arbitration of the Plaintiffs’ claims is, therefore, AFFIRMED.
    23