HCA Health Services of Georgia, Inc. v. Employers ( 2001 )


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  •                                                               [PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FILED
    FOR THE ELEVENTH CIRCUIT          U.S. COURT OF APPEALS
    ELEVENTH CIRCUIT
    FEB 02 2001
    No. 99-11241               THOMAS K. KAHN
    CLERK
    D.C. Docket No. 96-03333-1-CV-CAM
    HCA HEALTH SERVICES OF GEORGIA, INC.,
    Plaintiff-Appellant,
    versus
    EMPLOYERS HEALTH INSURANCE COMPANY,
    Defendant-Appellee.
    Appeal from the United States District Court
    for the Northern District of Georgia
    (February 2, 2001)
    Before TJOFLAT, MARCUS and KRAVITCH, Circuit Judges.
    TJOFLAT, Circuit Judge:
    This is an ERISA1 case involving the denial of benefits allegedly due a
    patient under the terms of a group health insurance policy issued and administered
    by an insurance company. The patient underwent covered outpatient surgery at a
    medical center. At the time of surgery, the patient assigned to the medical center
    his right to recover 80% of the costs of the surgery from the insurance company.2
    Accordingly, the medical center billed the insurance company for the costs of the
    surgery. Although the amount of the bill was consonant with the usual and
    customary fee charged for such services, the insurance company reduced the bill
    by 25% and paid the medical center 80% of the reduced bill. The insurance
    company claims it was entitled to reduce the medical center’s bill by virtue of the
    following series of contracts: the medical center promised a third party that it
    would charge a discounted fee upon rendering specified medical services; the third
    1
    This cases arises under the Employee Retirement Income Security Act of 1974
    (“ERISA”), 
    29 U.S.C. § 1001
     et. seq.
    2
    While the patient is ultimately responsible for the bill, under his health insurance
    policy, the insurance company agreed to pay a percentage of a provider’s bill. The terms of the
    insurance policy dictated that the insurance company would pay 80% of a provider’s fee for
    covered medical service, such as the medical center’s fee, and the patient would pay 20% of the
    fee. Aware of this arrangement between the insurance company and the patient, the medical
    center in this case billed the insurance company for the entire amount. As patient’s assignee, the
    medical center is entitled to demand that the insurance company fulfill its contractual obligation
    to the patient. Upon receiving a percentage of the bill from the insurance company, the medical
    center would then balance bill the patient for the remainder of the bill.
    2
    party, in turn, “leased” the right to the discounted fee to a fourth party; then,
    unbeknownst to the patient and the medical center, the fourth party “leased” the
    right to the discounted fee to the insurance company.
    The medical center demanded full payment of its bill and the insurance
    company refused. The medical center then brought this lawsuit on behalf of its
    assignee, the patient, seeking recovery of benefits due the patient under the terms
    of his health insurance policy.3 On cross motions for summary judgment, the
    district court granted the medical center the relief it sought, entering judgment for
    80% of the full amount of the medical center’s bill for services.4 The insurance
    company now appeals that judgment. We affirm.
    I.
    A.
    3
    The medical center brought the suit in Georgia Superior Court, seeking recovery under
    four state law theories: breach of contract, quantum meruit, open account, and stated account.
    The insurance company removed the case to the United States District Court for the Northern
    District of Georgia on the ground that the medical center’s claims “related to” an employee
    welfare benefit plan governed by ERISA. Subsequent to the removal, the medical center
    amended its complaint to seek alternative relief pursuant to 
    29 U.S.C. § 1132
    (a)(1)(B).
    4
    The district court granted the insurance company’s motion for summary judgment as to
    the medical center’s state law claims. After granting the medical center’s motion for summary
    judgment as to the medical center’s ERISA claim, the insurance company moved the district
    court to alter or amend the judgment. The district court denied this motion.
    3
    The complex relationships among the multiple actors in this case
    necessitates a brief “who’s who.” Software Builders, Inc. (“Software Builders”)5 is
    the employer of the patient, Steven J. Denton (“Denton”) and sponsor of the
    welfare benefit plan6 it purchased for its employees from the insurance company,
    Employers Health, Inc. (“EHI”). EHI7 is the insurance company whose
    interpretation of the welfare benefit plan purchased by Software Builders is at issue
    in this case. Denton,8 a plan participant in the welfare benefit plan sponsored by
    Software Builders and administered by EHI, is the patient who underwent
    outpatient surgery performed by the medical center, HCA Health Services of
    Atlanta, d/b/a Parkway Medical Center (“Parkway”). Parkway is the medical
    center that performed the surgery at issue in this case, the assignee of Denton’s
    5
    Software Builders, a software company located in Duluth, Georgia, is an employer
    within the meaning of 
    29 U.S.C. § 1002
    (5).
    6
    The group health insurance policy Software Builders purchased from EHI constitutes
    an employee benefit plan within the meaning of ERISA. Under ERISA, the term “employee
    benefit plan” includes an “employee welfare benefit plan and/or an ‘employee pension benefit
    plan.’” 
    29 U.S.C. § 1002
    (3). An “employee welfare benefit plan” is a plan, fund or program
    established or maintained by an employer for the purposes of providing certain benefits, such as
    medical benefits to participants and beneficiaries. 
    29 U.S.C. § 1002
    (1). Because the group
    health insurance policy issued by EHI and sponsored by Software Builders relates to medical
    benefits, it is considered a welfare benefit plan under ERISA.
    7
    EHI, a wholly owned subsidiary of Humana, Inc., is a plan administrator as defined
    by 
    29 U.S.C. § 1002
    (16)(A)(i). In the group insurance policy it issued to Software Builders,
    EHI is listed as both the administrator and insurer of the plan.
    8
    Denton is a plan participant within the meaning of 
    29 U.S.C. § 1002
    (7).
    4
    claim against EHI, and party to a preferred provider network contract with
    MedView Services, Inc. (“MedView”). MedView is an entity that contracts with
    providers such as Parkway to form a preferred provider network which MedView
    then markets to third party payors, usually insurance companies. In its contract
    with MedView, Parkway agreed to accept seventy-five percent of its usual and
    customary fee when providing specified medical services to MedView
    Subscribers.9 MedView leased10 its preferred provider network to Health
    Strategies, Inc. (“HSI”).11 HSI is both a manager of provider networks (like
    MedView) and a vendor of provider discounts. As a vendor, it leases its networks
    (both the networks it forms on its own and the networks it leases from entities such
    as MedView) to insurance companies so that they may access the discounts that
    providers promised to accept as payment in full when they joined the network.
    HSI leased to EHI the right to access the discounts in HSI’s provider networks,
    9
    This term of art in the Parkway/MedView contract is discussed supra Part VII.A.2.b.
    In short, it means a “a person who, by virtue of a binding contract between MedView and any
    business entity, may obtain medical and/or surgical services of Preferred Hospitals,”
    10
    In this context, leasing means the lessor will provide the lessee with access to the
    provider discounts the lessor has procured. In return for access, the lessor will receive a
    percentage of the gain or savings the lessee earns by virtue of using the provider discounts. For
    example, MedView leased to HSI Parkway’s promise to accept 75% of its usual and customary
    fee. When HSI avails itself of Parkway’s discounted fee, it saves an amount equal to 25% of the
    usual and customary fee. HSI then pays MedView 20% of this savings.
    11
    Health Strategies, Inc. later changed its name to Healthcare Synergies, Inc. The
    abbreviation “HSI” will be used throughout to refer to the corporate entity under either name.
    5
    including the network leased from MedView (which included Parkway as a
    provider), in return for a percentage of the savings EHI gained from availing itself
    of the discounted fees promised by providers who were members of the networks.
    B.
    On March 31, 1995, Software Builders applied to EHI for a group health
    insurance policy providing medical, surgical, and hospital care for Software
    Builders’ employees. Coverage under the policy became effective April 1, 1995,
    and a welfare benefit plan within the meaning of 
    29 U.S.C. § 1002
    (1) was
    established. In its contract with EHI, Software Builders elected to provide its
    employees with the Preferred Provider Organization (“PPO”) form of managed
    care.         Typically, the PPO form of managed care operates as follows: health
    care providers, such as doctors and hospitals, form a network of providers either on
    their own or by contracting with a third-party entity created for the purpose of
    forming provider networks. This third-party entity acts as a middleman between
    the providers in the network and third party payors such as insurance companies.
    In this case, Parkway, a provider, contracted with MedView, a middleman to
    become part of MedView’s preferred provider network.
    6
    In essence, a PPO is a network of health care providers organized to offer
    medical services at discounted rates. The PPO providers furnish their services at
    discounted rates because they expect to receive a higher volume of patients, i.e.,
    participants in the welfare benefit plan offered by the insurance company. The
    increase in the volume of patients is a result of third party payors, who pay the bills
    for medical services plan participants receive, directing plan participants to
    providers in the PPO network through marketing materials and financial
    incentives. Because third party payors, such as insurance companies, are
    financially responsible for the costs of a plan participant’s covered medical care, it
    is in the third party payor’s best interest for the plan participant to receive medical
    care from a provider who has promised to accept a discounted fee. The use of
    financial incentives and other measures to direct plan participants to providers in
    the PPO is known in the health care industry as “steerage.”
    Another component of the PPO form of managed care rests on the difference
    between “in-network” and “out-of-network” providers. Under the PPO form of
    managed care, providers in the network of health care providers who offer a payor
    discounted rates are often referred to as “in-network” providers. Conversely,
    providers who do not agree to offer the payor discounted rates are referred to as
    “out-of-network” providers.
    7
    In this case, EHI agreed to treat the providers in Private Health Care Systems
    (“PHCS”) as its in-network providers (also known as “preferred providers”) in
    return for PHCS members’ promises to discount their fees when providing medical
    services to EHI’s plan participants. Thus, when EHI contracted with Software
    Builders to offer a PPO form of managed care to Software Builders’ employees,
    the providers in PHCS became the in-network providers for Software Builders’
    employees.
    What makes PPOs attractive relative to some other forms of managed care
    is that a percentage of the bill for the plan participant’s health care is still covered
    by the insurance company if the plan participant chooses to receive covered
    medical services from an out-of-network provider.12 Given in-network providers’
    promise to discount their fees, however, it is in the best interest of the third party
    payor to steer plan participants to in-network providers. Because Software
    Builders opted for the PPO form of managed care, EHI’s financial obligations
    differ depending on whether Software Builders’ employees such as Denton use the
    12
    Like health maintenance organizations (“HMOs”), PPOs are comprised of networks of
    physicians and hospitals that have agreed to discount their rates for plan participants. Unlike
    HMOs, PPOs typically do not use a primary care physician to oversee the patient’s medical care.
    As such, plan participants may consult specialists or out-of-network providers whenever they
    feel it is necessary. Plan participants are strongly encouraged to seek the services of in-network
    providers. If they do not, they will pay more in that their insurance company pays a lower
    percentage of the provider’s bill.
    8
    services of PHCS providers. Therefore, EHI steers plan participants to its in-
    network providers, i.e., members of PHCS, through financial incentives.
    For instance, EHI states that if a plan participant receives medical care from
    an in-network provider (a member of PHCS), then EHI will pay 90% of the cost of
    service and the participant will pay 10%. If the plan participant receives medical
    care from an out-of-network provider, then EHI will pay 80% of the cost of
    medical service and the participant will pay 20%. In addition to the incentives
    created by the 10/20% co-payment differential, EHI fulfills its obligation to steer
    participants to PHCS by marketing the services of PHCS providers by supplying
    plan participants with a directory of the providers in the PHCS network. Similarly,
    EHI identifies PHCS as the network of preferred providers on the plan
    participants’ insurance cards and provides a phone number for participants to
    confirm the identity of PHCS providers.13 Finally, in the participant’s Certificate
    of Insurance (“COI”), EHI explains the
    Reasons to Use a PPO Provider. 1. We [EHI] negotiate fees for medical services.
    The negotiated fees lower costs to You [Participants] when You use . . . providers
    in the PPO. 2. In addition, You may receive a better benefit and Your Out-Of-
    Pocket expenses will be minimized. 3. You will have a wide variety of selected .
    . . providers in the PPO to help YOU with Your medical care needs. In order to
    avoid reduced benefit payments, obtain Your medical care from Preferred
    Providers whenever possible. However, the choice is Yours.
    13
    EHI’s contract with PHCS prohibited EHI from marketing any other PPO network in
    the Duluth, Georgia market.
    9
    As explained above, providers may either form their own network and then
    sell their services to insurance companies, or they can work through middlemen,
    such as MedView or HSI. In this case, Parkway agreed to become part of
    MedView’s network of providers so that MedView could act as middleman
    between Parkway and third party payors like insurance companies to establish the
    insurance company/in-network provider type of relationship described above. HSI
    formed its networks of providers either on its own or by leasing existing provider
    networks. Instead of marketing its networks to insurance companies to be treated
    as in-network providers, HSI acts as a vendor, leasing provider discounts to
    insurance companies.14 As part of providing third party payors with access to
    provider discounts, HSI performs the administrative task of repricing provider
    invoices to reflect the discounted rate.15 In this case, MedView leased its network
    of providers (including Parkway) to HSI. HSI leased to EHI the use of the
    provider discounts in its networks, including that network leased from MedView.
    14
    These contracts are discussed more fully in Part II.B.1-3.
    15
    When EHI receives an invoice from an out-of-network provider, it refers the invoice to
    HSI and other vendors with whom it has a similar relationship. HSI then recalculates the
    provider’s bill to reflect the discounted fee. HSI returns the revised invoice to EHI who remits to
    the provider 80% of the discounted fee.
    10
    II.
    A.
    Given this brief explanation of the pertinent participants and the PPO form
    of managed care, we turn to the events giving rise to this lawsuit. On December 6,
    1995, Denton elected to undergo outpatient surgery at Parkway.16 Since Parkway
    was not a member of EHI’s preferred provider network, PHCS, Parkway was
    considered an out-of-network provider under the terms of plan issued by EHI to
    Software Builders. As such, EHI covered 80% of the cost of medical service and
    Denton was responsible for the remaining 20%. Denton executed an Assignment
    of Insurance Benefits in favor of Parkway authorizing EHI to pay his insurance
    benefits directly to Parkway. Seeking payment for Denton’s surgery, Parkway
    invoiced EHI in the amount of $3,108.00 for services rendered. On December 22,
    1995, EHI’s claims department received the Parkway invoice. EHI referred the
    invoice to HSI for repricing. HSI recalculated the invoice to reflect the discounted
    fee Parkway had promised to MedView. On January 25, 1996, EHI processed the
    claim and sent Parkway an Explanation of Remittance along with payment in the
    amount of $1,864.80.
    16
    Parkway performed a hernia operation on Denton.
    11
    The Explanation of Remittance reflected an “amount charged,” an “amount
    allowed,” and an “amount paid.” The Explanation of Remittance indicated that
    EHI applied a 25% discount ($777.00) to the amount charged ($3,108.00) to arrive
    at the amount allowed ($2,331.00).17 EHI paid 80% (the out-of-network
    percentage) of the amount allowed to arrive at the amount paid ($1,864.80). In a
    footnote on the back of the Explanation of Remittance, EHI stated that “[p]ayment
    is based on a PPO contract with the HSI network, MedView Services, Inc. or their
    affiliates.” According to EHI, Denton’s co-payment obligation was 20% of the
    adjusted bill ($466.20).
    B.
    EHI interprets its plan to mean that due to a series of contracts, it only has to
    pay Denton’s assignee 80% of a discounted fee rather than 80% of the amount
    charged. EHI’s plan interpretation involves two distinct but related components.
    First, EHI claims it is entitled to a 25% discount of Parkway’s bill of $3,108.00
    based on a series of contracts that indirectly create contractual obligations between
    EHI and Parkway. The contracts in this series, the Parkway/MedView contract, the
    17
    EHI claims it was allowed to reduce Parkway’s fee by 25% based on the series of
    contracts discussed infra Part II.B.1-3.
    12
    MedView/HSI contract, and the HSI/EHI contract, are discussed below. The
    second component of EHI’s plan interpretation relates to the contract between EHI
    and Denton in which EHI promised to pay 80% of an out-of-network provider’s
    fee for covered medical services. EHI claims that because it’s participants have the
    right to be charged the discounted fee by Parkway, it only owes Parkway 80% of
    the discounted fee rather than 80% of the amount charged. In short, EHI uses its
    interpretation of its rights and obligations under the series of contracts to interpret
    its rights and obligations under the terms of its contract with Denton. According to
    EHI, the result of its interpretation is that EHI and Denton pay 80% and 20%
    respectively of Parkway’s discounted fee. The following is a brief explanation of
    each contract in the series of contracts.
    1.
    The Parkway/MedView contract was formed on March 18, 1994, when
    Parkway entered into a Preferred Hospital Agreement with MedView. By virtue of
    this agreement, Parkway became a preferred provider in the MedView PPO
    network. In return for this preferred status, Parkway agreed to accept 75% of its
    usual and customary fee for specified outpatient services as payment in full.
    13
    2.
    The MedView/HSI contract was formed on April 14, 1994, when MedView
    entered into a Letter of Agreement with HSI. The MedView/HSI contract stated
    that MedView “may enter into contractual arrangements with health care providers
    for the purpose of arranging for the delivery of health care services at a reduced
    fee, and will provide other services for [HSI].” The contract makes clear that HSI
    “desires to obtain the advantage of the reduced fees available through the preferred
    provider network by ‘leasing’ MedView’s network of providers.” ‘Leasing’ means
    “the Company [HSI] will perform all repricing functions to adjust fees from
    charges to contracted rates.” Among other duties, HSI agreed to “expeditiously
    reprice fees for provider services to amounts contracted by MedView.”18
    According to EHI, the MedView/HSI contract allowed HSI to pass on to HSI’s
    clients the provider discounts that MedView obtained from its own network of
    providers.
    3.
    18
    Although at oral argument we learned that Parkway has not sought redress against
    MedView, we note that the MedView/HSI agreement does not require HSI to secure payors who
    will steer patients to MedView providers. We note also that the Parkway/MedView contract
    contains an anti-assignment provision.
    14
    The HSI/EHI contract is the final link in the series of contracts that allegedly
    entitles EHI to base the percentage it owes Parkway on the discounted fee
    referenced in the Parkway/MedView contract rather than on the fee charged by
    Parkway in its invoice. The HSI/EHI contract was formed on July 18, 1995, when
    EHI and HSI entered into the PPO Network Customary Participation Agreement.
    According to EHI, HSI is “a company which develops networks of participating
    health care providers, such as hospitals which agree to accept discounted payments
    from insurance companies and other payors. HSI [then] enters into contracts with
    network providers and with payors, including [EHI].” Under the terms of the
    HSI/EHI contract, HSI agreed to reprice bills that EHI received from HSI’s
    network of providers (including MedView providers) for services rendered to
    participants in EHI’s health insurance plan. EHI refers to the discounts it received
    by virtue of its contract with HSI as its “shared savings” agreement. Under the
    shared savings agreement, providers receive expedited payment for their services
    in return for the discounted fees.
    EHI explains that when it received Parkway’s invoice for the services
    performed on Denton, it sent the invoice to HSI. HSI, by virtue of its contract with
    MedView, repriced the bill to reflect the discount Parkway promised to MedView.
    Meanwhile, Parkway hired Network Analysis, Inc. (“Network Analysis”) to detect
    15
    and eliminate the practice of unauthorized discounts. EHI contends that months
    after the January 25, 1996 Explanation of Remittance, Network Analysis noticed
    that Parkway received $777.00 less from EHI than the amount charged. Parkway
    sent letters to EHI dated August 6, 22, and 27, 1996 contesting the discount. In
    each of the three letters, Parkway stated that it found EHI’s use of the discount
    inappropriate and requested that EHI remit $777.00. Each letter identified Denton
    as the insured and referenced the claim number, the patient number, the date of
    service, the amount of the allegedly improper discount, and the treating facility. In
    its response of August 30, 1996, EHI asserted it was entitled to the discount and
    explained that it had “forwarded the cases in question and your letters to HSI for
    eligibility confirmation.” Parkway received no further correspondence from EHI.
    On November 8, 1996, Parkway, as assignee of Denton, brought this suit for
    recovery of benefits allegedly due under the group health insurance policy between
    Software Builders and EHI.
    III.
    The district court's grant of summary judgment is subject to plenary review.
    Paramore v. Delta Air Lines, Inc., 
    129 F.3d 1446
    , 1449 (11th Cir. 1997).
    Summary judgment shall be granted where the moving party has shown that “there
    16
    is no genuine issue as to any material fact and . . . the moving party is entitled to a
    judgment as a matter of law.” Fed. R. Civ. P. 56(c). We construe the facts and
    draw all reasonable inferences in the light most favorable to the non-moving party.
    Wideman v. Wal-Mart Stores, Inc., 
    141 F.3d 1453
    , 1454 (11th Cir. 1998).
    IV.
    According to EHI, Parkway lacks standing to bring this suit. EHI contends
    that Denton was not harmed by its plan interpretation because Parkway never
    balance billed Denton for the remaining $777.00, i.e., 25% of the amount charged -
    $3,108.00. Instead, EHI’s plan interpretation benefitted Denton because it lowered
    his co-payment. Because he was not harmed, Denton lacks standing to bring this
    action himself; thus, his assignee, Parkway, also lacks standing.19
    19
    We reject EHI’s contention that Jones v. New York Life Ins. Co., No. 95 CIV.
    10825(LLS) (S.D.N.Y. July 11, 1997), applies to this case because Jones does not address
    provider-assignee standing under ERISA. Furthermore, the language from our opinion in Cagle
    v. Bruner, 
    112 F.3d 1510
    , 1515 (11th Cir. 1997) quoted infra implies that a provider does not
    have to balance bill a patient in order to have derivative standing. Consider the use of the future
    tense in our statement that “[i]f provider-assignees cannot sue the ERISA plan for payment, they
    will bill the participant or beneficiary directly.” Cagle, 112 F.3d at 1515 (emphasis added).
    EHI’s argument is inconsistent with our rationale in Cagle. One of our reasons for allowing
    provider-assignees derivative standing is so that providers will not balance bill participants,
    thereby requiring participants to bring suit against their insurance company for unpaid benefits.
    Given our reasoning in Cagle, we reject EHI’s argument that Parkway needed to balance bill
    Denton in order to have standing.
    17
    Under 
    29 U.S.C. § 1132
     (a)(1)(B), a participant or beneficiary of an
    employee benefit plan may initiate civil proceedings to recover benefits under the
    terms of the plan. Parkway is Denton’s assignee and in Cagle v. Bruner, 
    112 F.3d 1510
    , 1515 (11th Cir. 1997), we explained that “neither 1132(a) nor any other
    ERISA provision prevents derivative standing based upon an assignment of rights
    from an entity listed in that subsection.” In Cagle, we rejected the same argument
    EHI is making in this case in favor of allowing provider-assignee standing in suits
    for the recovery of benefits under ERISA. We explained:
    [i]f provider-assignees cannot sue the ERISA plan for payment, they
    will bill the participant or beneficiary directly for the insured’s
    medical bills, and the participant or beneficiary will be required to
    bring suit against the benefit plan when claims go unpaid. On the
    other hand, if provider-assignees can sue for payment of benefits, an
    assignment will transfer the burden of bringing suit from plan
    participants and beneficiaries to “providers [, who] are better situated
    and financed to pursue an action for benefits owed for their services.”
    
    Id. at 1515
     (alteration in original) (internal citation omitted). Given our reasoning
    in Cagle, we conclude that Parkway, as a provider-assignee, has standing to sue for
    the recovery of benefits under the group insurance plan at issue in this case.
    V.
    18
    EHI also claims that it was entitled to summary judgment because Parkway
    failed to exhaust its administrative remedies prior to bringing this suit. “It is well-
    established law in this circuit that plaintiffs in ERISA cases must normally exhaust
    available administrative remedies under their ERISA-governed plans before they
    may bring suit in federal court.” Springer v. Wal-Mart Associates’ Group Health
    Plan, 
    908 F.2d 897
    , 899 (11th Cir. 1990). EHI cites the following provision of the
    COI to demonstrate that Parkway’s claim is not timely:
    If We partially or fully deny a claim for benefits submitted by YOU,
    and YOU disagree or do not understand the reasons for this denial,
    You may appeal this decision. Your appeal must be submitted in
    writing within 60 days of receiving written notice of denial. We will
    review all information and send written notification within 60 days of
    Your request.
    According to EHI, Parkway did not appeal the alleged denial of benefits within 60
    days of receiving the Explanation of Remittance from EHI. Parkway contends that
    the Explanation of Remittance did not constitute a written notice of denial. We
    agree. The above quoted language makes clear that the participant must appeal
    “within 60 days of receiving written notice of denial” (emphasis added). Although
    EHI’s Explanation of Remittance indicated that the claim was discounted, it failed
    to explain the manner by which EHI adjusted the claim. The footnote on the back
    of the Explanation of Remittance stating “[p]ayment is based on a PPO contract
    19
    with the HSI network, MedView Services, Inc. or their affiliates” does not contain
    sufficient information to constitute a “written notice of denial.”
    Further, we accept the finding of the district court that Parkway’s letters
    dated August 6, 22, and 27, 1996, initiated the administrative review process. See
    Springer, 
    908 F.2d at 899
     (stating that “the decision whether to apply the
    exhaustion requirement is committed to the district court’s sound discretion”)
    (quoting Curry v. Contract Fabricators Inc. Profit Sharing Plan, 
    891 F.3d 842
    , 846
    (11th Cir. 1990). Parkway argues that EHI’s August 30, 1996 letter stating that it
    believed the discount was correct but that it had forwarded the letters “to HSI for
    eligibility confirmation” demonstrates that EHI understood it was taking part in the
    appeals process. Again, we agree that EHI’s failure to respond further within the
    required sixty-day time frame was an implicit denial of the appeal. As such, the
    entry of summary judgment against Parkway on its ERISA claim would have been
    inappropriate on the ground that Parkway failed to exhaust its administrative
    remedies before filing suit.
    VI.
    In Firestone Tire & Rubber Co. v. Bruch, 
    489 U.S. 101
    , 
    109 S. Ct. 948
    , 
    103 L. Ed. 2d 80
     (1989), the Supreme Court stated that, generally, courts should review
    20
    claims challenging an ERISA claims administrator’s20 denial of benefits under a de
    novo standard. The Court adopted the de novo standard because the arbitrary and
    capricious, or abuse of discretion, standard,21 is too lenient. The Court explained
    that the arbitrary and capricious standard of review is appropriate, however, when
    the plan documents at issue explicitly grant the claims administrator discretion to
    determine eligibility or construe terms of the plan. See 
    id. at 115
    , 
    109 S. Ct. at 954-56
    ; see also Florence Nightingale Nursing Serv., Inc. v. Blue Cross/Blue
    Shield, 
    41 F.3d 1476
    , 1481 (11th Cir. 1995). The arbitrary and capricious
    deference is diminished though, if the claims administrator was acting under a
    conflict of interest. Florence Nightingale, 
    41 F.3d at 1481
    . If the claims
    administrator was acting under a conflict of interest, “the burden shifts to the
    [administrator] to prove that its interpretation of the plan provisions committed to
    its discretion was not tainted by self interest.” Brown v. Blue Cross & Blue Shield,
    
    898 F.2d 1556
    , 1566 (11th Cir. 1990). “Accordingly, this court has adopted the
    following standards for reviewing administrators’ plan interpretations: (1) de novo
    20
    “The distinction between a plan administrator and a fiduciary is unimportant because
    the standard of review, as set forth by the Court in Firestone, ‘applies equally to the decision of
    fiduciaries and the plan administrator.’” Marecek v. Bellsouth Telecommunications, Inc., 
    49 F.3d 702
    , 705 n.1 (11th Cir. 1995).
    21
    See Jett v. Blue Cross & Blue Shield, 
    890 F.2d 1137
    , 1139 (11th Cir. 1989) (stating
    that the arbitrary and capricious standard is used interchangeably with an abuse of discretion
    standard).
    21
    where the plan does not grant the administrator discretion[;] (2) arbitrary and
    capricious [where] the plan grants the administrator discretion; and (3) heightened
    arbitrary and capricious where there is a conflict of interest.” Buckley v.
    Metropolitan Life, 
    115 F.3d 936
    , 939 (11th Cir. 1997). We hold that heightened
    arbitrary and capricious review is the appropriate standard because EHI suffers
    from a conflict of interest.22
    In reviewing a claims administrator’s benefits determination, the court
    follows a series of steps. The applicability of heightened arbitrary and capricious
    review is a result of the court making a specific determination at each step in the
    analysis. At each step, the court makes a determination that results in either the
    progression to the next step or the end of the inquiry. For ease of application, we
    lay out these steps below and then apply them in Part VII to the instant case.
    First, a court looks to the plan documents to determine whether the plan
    documents grant the claims administrator discretion to interpret disputed terms. If
    the court finds that the documents grant the claims administrator discretion, then at
    a minimum, the court applies arbitrary and capricious review and possibly
    heightened arbitrary and capricious review.
    22
    See supra Part VII.A.5.
    22
    Regardless of whether arbitrary and capricious or heightened arbitrary and
    capricious review applies, the court evaluates the claims administrator’s
    interpretation of the plan to determine whether it is “wrong.”23 See Godfrey v.
    Bellsouth Telecommunications, Inc., 
    89 F.3d 755
    , 758 (11th Cir. 1996) (“we first
    conduct a de novo review to decide if the [claims administrator’s] determination
    was wrong.”); Brown, 
    898 F.2d at
    1566 n.12 (“[i]t is fundamental that the
    fiduciary’s interpretation first must be ‘wrong’ from the perspective of de novo
    review before a reviewing court is concerned with the self-interest of the
    fiduciary.”); see also Maracek v. Bellsouth Services, Inc., 
    49 F.3d 702
    , 705 (11th
    Cir. 1995) (explaining that when the district court agrees with the ultimate decision
    of the administrator, it will not decide whether a conflict exists. Only when the
    23
    “Wrong” is the label used by our precedent to describe the conclusion a court reaches
    when, after reviewing the plan documents and disputed terms de novo, the court disagrees with
    the claims administrator’s plan interpretation. See Yochum v. Barnett Banks, Inc., No. 1769570
    (11th Cir. Dec. 1, 2000); see also Maracek v. Bellsouth Services, Inc. 
    49 F.3d 702
    , 705
    (explaining a court must decide if the administrator correctly interpreted the plan). Brown is the
    seminal Eleventh Circuit case on the standard by which to review a claims administrator’s
    decision. In Brown, the court states “the fiduciary’s interpretation first must be ‘wrong.’”
    Brown, 
    898 F.2d at
    1566 n.12. The Brown court supports this statement with the following
    citation and explanatory parenthetical: “See, e.g., Denton v. First Nat’l Bank of Waco, 
    765 F.2d 1295
    , 1304 (5th Cir. 1985) (first step in application of arbitrary and capricious standard is
    determining legally correct interpretation of disputed plan provision), cited with approval in Jett
    v. Blue Cross & Blue Shield, 
    890 F.2d 1137
    , 1139 (11th Cir. 1989).” Thus began the Eleventh
    Circuit’s use of the word “wrong.” See Lee v. Blue Cross/Blue Shield, 
    10 F.3d 1547
    , 1551 n.3
    (11th Cir. 1994) (stating “Brown instructs us to review de novo whether the insurer’s
    interpretation of the plan is wrong”); see also Florence Nightingale Nursing Serv., Inc. v. Blue
    Cross/Blue Shield, 
    41 F.3d 1476
    , 1481 (11th Cir. 1995).
    23
    court disagrees with the decision does it look for a conflict and, when it finds such
    a conflict, it reconsiders the decision in light of this conflict).
    If the court determines that the claims administrator’s interpretation is
    “wrong,” the court then proceeds to decide whether “the claimant has proposed a
    ‘reasonable’ interpretation of the plan.” Lee v. Blue Cross/Blue Shield, 
    10 F.3d 1547
    , 1550 (11th Cir. 1994). Even if the court determines that the claimant’s
    interpretation is reasonable,24 the claimant does not necessarily prevail. At first
    glance it seems odd that a reasonable interpretation would not automatically defeat
    a wrong interpretation. The reason the claimant’s reasonable interpretation does
    not trump the claims administrator’s wrong interpretation is because the plan
    documents explicitly grant the claims administrator discretion to interpret the plan.
    See Brown, 
    898 F.2d at 1563
     (stressing the importance of allowing an insurance
    company the benefit of the bargain it made in the insurance contract). We cannot
    over emphasize the importance of the discretion afforded a claims administrator;
    the underlying premise of arbitrary and capricious, rather than de novo, review is
    that a court defers to the discretion afforded the claims administrator under the
    terms of the plan. See Firestone, 
    489 U.S. at 111
    , 
    109 S. Ct. at
    954 quoting
    24
    When a plan is ambiguous, the principle of contra proferentem requires that
    ambiguities be construed against the drafter of a document; as such, the claimant’s interpretation
    is viewed as correct. Lee, 
    10 F.3d at 1551
    . In Lee, 
    10 F.3d at
    1551 and Florence Nightingale,
    
    41 F.3d at
    1481 n.4, this court held that contra proferentem applies to ERISA plans.
    24
    Restatement (Second) of Trusts § 187 (1959) (“[w]here discretion is conferred
    upon the trustee with respect to the exercise of a power, its exercise is not subject
    to control by the court except to prevent an abuse by the trustee of his discretion”).
    To find a claims administrator’s interpretation arbitrary and capricious, the
    court must overcome the principle of trust law25 which states that a trustee’s
    interpretation will not be disturbed if it is reasonable. See Firestone, 
    489 U.S. at 110-11
    , 
    109 S. Ct. at 954
     (explaining that when a trustee is granted discretion his
    interpretation will not be disturbed if it is reasonable). Thus, the next step requires
    the court to determine whether the claims administrator’s wrong interpretation is
    nonetheless reasonable. If the court determines that the claims administrator’s
    wrong interpretation is reasonable, then this wrong but reasonable interpretation is
    entitled to deference even though the claimant’s interpretation is also reasonable.
    The claims administrator’s interpretation is not necessarily entitled to
    deference, however, if the claims administrator suffers from a conflict of interest.
    Therefore, the next step in the analysis requires the court to gauge the self interest
    of the claims administrator. If no conflict of interest exists, then only arbitrary and
    capricious review applies and the claims administrator’s wrong but reasonable
    25
    See Firestone, 
    489 U.S. at 110
    , 
    109 S. Ct. at 954
     (explaining that trust principles are
    applicable to ERISA fiduciaries).
    25
    decision will not be found arbitrary and capricious. Lee, 
    10 F.3d at 1550
    . The
    steps discussed thus far constitute arbitrary and capricious review and if there is no
    conflict of interest, the inquiry stops. If a conflict of interest does exist, however,
    then heightened arbitrary and capricious review applies. In applying heightened
    arbitrary and capricious review, the court follows the same steps that constitute
    arbitrary and capricious review, but given the claims administrator’s self interest, it
    continues the inquiry.
    Under the heightened arbitrary and capricious standard of review, the burden
    shifts to the claims administrator to prove that its interpretation of the plan is not
    tainted by self interest. 
    Id.
     The claims administrator satisfies this burden by
    showing that its wrong but reasonable interpretation of the plan benefits the class
    of participants and beneficiaries. See Brown, 
    898 F.2d at 1568
    . Even when the
    administrator satisfies this burden, the claimant may still be successful if he can
    show by other measures that the administrator’s decision was arbitrary and
    capricious. See 
    id. at 1568
    . If the court finds that the claims administrator fails to
    show that its plan interpretation benefits the class of participants and beneficiaries,
    the claims administrator’s plan interpretation is not entitled to deference.
    VII.
    26
    The crux of EHI’s appeal is two-fold. First, EHI contends that the district
    court improperly used the heightened arbitrary and capricious standard of review.
    Second, EHI asserts that even if heightened arbitrary and capricious review was
    appropriate, the district court erred in holding that EHI failed to purge the taint of
    self interest. We address these concerns in turn.
    A.
    To determine the standard by which to review a claims administrator’s plan
    interpretation, a court follows the steps outlined in Part VI. Our application of
    these steps reveals that heightened arbitrary and capricious review is the correct
    standard.
    1.
    First, the plan documents grant EHI discretion to interpret disputed terms.
    The COI states:
    With respect to paying claims for benefits under this Policy, WE [EHI] as administrator
    for claims determinations and as ERISA claims review fiduciary . . . shall have
    discretionary authority to 1) interpret policy provisions, 2) make decisions
    regarding eligibility for coverage and benefits, and 3) resolve factual questions
    relating to coverage benefits.
    27
    Given this contractual grant of discretion, do novo review is inapplicable and at a
    minimum, arbitrary and capricious review applies.
    2.
    Next, we determine whether EHI’s plan interpretation is wrong. EHI points
    out that under the Schedule of Benefits in the COI, it is required to pay a specified
    percentage of the expense of covered medical services and the participant is
    required to pay the balance of the expense. Crucial to determining whether EHI’s
    interpretation is wrong is the meaning of the term “expense.” EHI emphasizes the
    common meaning of the term found in Webster’s Dictionary, and argues that
    “expense” is “the amount necessary to obtain covered medical services.”
    According to EHI’s interpretation of the plan, the term “expense,” as it is used in
    the COI, includes the discounted fees in the Parkway/MedView contract.
    EHI supports its plan interpretation by relying on 29 U.S.C § 1104(a)(1)(D),
    which states that a plan is to be administered by the fiduciary in accordance with
    the documents and instruments governing the plan. EHI asserts that the contract
    between HSI and itself (which is based on the MedView/HSI and the
    Parkway/MedView contracts) is a document and instrument governing the plan.
    EHI calls the provider discounts this contract allow EHI to access its “shared
    28
    savings” program. As such, the scope of 
    29 U.S.C. § 1104
    (a)(1)(D) and this series
    of contracts entitle EHI to interpret “expense” to include the discounted fee
    Parkway promised in the Parkway/MedView contract.
    We find that EHI’s interpretation of the plan documents is wrong for two
    reasons. First, EHI wrongly interprets its contract with Denton. Second, EHI
    wrongly interprets its rights under the series of contracts linking it to Parkway. We
    discuss each of these reasons in turn.
    a.
    First, EHI’s plan interpretation is not consonant with the terms of the COI -
    specifically, EHI’s stance on the meaning of the term “expense.” In the Schedule
    of Benefits of the COI, EHI specifically states:
    [b]enefits are payable only if services are considered to be covered
    expenses and are medically necessary. All covered services [are] [sic]
    payable on a maximum allowable fee basis and are subject to specific
    conditions, durational limitations and all applicable maximums of this
    policy.
    To understand EHI’s duties under the COI, one must ascertain the meaning of
    “covered expense.” The COI defines Covered Expense as:
    (1) A Medically Necessary expense; (2) For the benefits stated in this
    Certificate; and (3) An Expense Incurred when You are insured for
    that benefit under this Policy on the date that the Service is rendered.
    29
    The definition of Covered Expense leads us to inquire into the meaning of the term
    “Expense Incurred.”
    Expense Incurred means the Maximum Allowable Fee charged for Services
    which are Medically Necessary to treat the condition. The date Service is
    rendered is the Expense Incurred date.
    This definition in turn necessitates a definition of “Maximum Allowable Fee.”
    Maximum Allowable Fee is the lesser of: (1) The fee most often charged in
    the geographical area where the Service was performed; (2) the fee most
    often charged by the provider; (3) the fee which is recognized by a prudent
    person; (4) the fee determined by comparing charges for similar Services to
    a national data base adjusted to the geographical area where the Services or
    procedures were performed; or (5) The fee determined by using a national
    Relative Value Scale (Relative Value Scale means the methodology that
    values medical procedures and Services relative to each other that includes,
    but is not limited to, a scale in terms of difficulty, work, risk, as well as the
    material and outside costs of providing the Service, as adjusted to the
    geographic area where the Service or procedures were performed).
    The district court found that, given these definitions in EHI’s contract with
    Denton’s employer and plan sponsor (Software Builders), the phrase “expense
    incurred” could not validly be interpreted to mean a charge reduced or discounted
    through EHI’s contract with HSI. HCA Health Services, Inc. v. Employers Health
    Ins. Co., 
    22 F. Supp. 2d 1390
    , 1396 (N.D. Ga. 1998). The district court reasoned
    that,
    such a discounted charge does not meet any of the definitions of
    “Maximum Allowable Fee” included in the contract. Second, the only
    terms of the contract which speak to negotiated fees are contained
    within the PPO provisions, and the shared savings discount is in
    30
    conflict with those provisions. . . . Additionally, whereas EHI
    provides the insured with a list of PPO providers so that the insured
    can make a reasoned choice, the insured never knows who the shared
    savings providers are and is unable to make a reasoned choice to use a
    shared savings provider rather than a provider with whom there are no
    negotiated savings.26
    
    Id. at 1396
    .
    We agree with this reasoning regarding the plain language of the plan. To
    support its position that the district court erred in finding that “expense” cannot
    include the discounted fee at issue in this case, EHI points to the third definition of
    Maximum Allowable Fee, namely “(3) the fee which is recognized by a prudent
    person.” EHI’s Amicus Curiae27 explain that if EHI paid Parkway an amount 25%
    higher than Parkway was contractually obligated to accept, then this payment
    would not be a “fee . . . recognized by a prudent person.” Not only does this
    argument erroneously assume that Parkway is obligated to charge Denton the
    discounted fee, but we disagree that the discounted fee is the fee recognized by a
    prudent person. Common sense dictates that the fee recognized by a prudent
    26
    “Shared savings agreements” is the term of art EHI uses to refer to the contracts, such
    as its contract with HSI, which allow it to access discounted fees from out-of-network providers.
    27
    Amici Curiae for EHI are the American Association of Preferred Provider
    Organizations and the Health Insurance Association of America. Amicus Curiae for Parkway is
    the American Medical Association of Georgia.
    31
    person is the usual and customary fee in the industry.28 Instead of supporting
    EHI’s interpretation, the language in the COI stating that the Maximum Allowable
    Fee is the fee recognized by a prudent person further bolsters Parkway’s
    interpretation of “expense.” A prudent person would assume that the fee for a
    service is the reasonable, usual and customary fee. He would not even consider the
    discounted fee because it only arises out of a specified contractual relationship.
    The usual and customary fee is the reasonable fee and, as such, is the fee
    recognized by a prudent person.
    b.
    Second, we find that EHI’s plan interpretation is wrong because it
    erroneously construes the series of contracts linking it to Parkway. Recall that
    EHI’s plan interpretation is two-fold: first, the series of contracts entitles EHI’s
    plan participants to be charged Parkway’s discounted fee and, second, the
    discounted fee explains the meaning of the term “expense” in EHI’s contract with
    Denton. For the reasons explained above, the term “expense” in the COI cannot be
    construed to include the discounted fee at issue in this case. Because EHI cannot
    28
    Unlike the fee common in the industry, a discounted fee is the product of a unique
    contractual relationship between provider and insurance company.
    32
    retroactively modify the meaning of the term “expense” in its contract with
    Denton, its plan interpretation is wrong. Even if, as a general matter, EHI could
    use undisclosed, outside agreements not in existence at the time EHI issued its
    policy to Denton, to explain the meaning of the term “expense,” the outside
    agreements in this case (i.e., the series of contracts linking EHI to Parkway) do not
    entitle EHI to the discounted fee because Parkway does not receive the benefit of
    its bargain. Because EHI is not entitled to the discounted fee, it follows that it
    cannot base the percentage it owes Parkway on the discounted fee. In short,
    consideration of either component of EHI’s plan interpretation reveals that it is
    wrong.
    The terms of the Parkway/MedView contract do not support the proposition
    that EHI is entitled to base the percentage it owes Parkway on the discounted fee.29
    29
    We note that, apart from performing fee collection services and utilization and quality
    assurance reviews, the consideration in the Parkway/MedView contract that supports Parkway’s
    promise to discount its fees is unclear. We could find that, due to the lack of clear adequate
    consideration, the Parkway/MedView contract is not valid. This would necessarily mean that
    EHI is not entitled to Parkway’s discounted fee because the “root” contract that allegedly
    entitled MedView to lease the discount to HSI, which HSI in turn leased to EHI, is
    unenforceable. We decline to find a contract that has been continually performed since 1994
    void for lack of consideration. Instead, we note that while the Parkway/MedView contract does
    not specifically refer to steerage, given the typical workings of the PPO form of managed care, it
    is clear to us that Parkway entered the Preferred Hospital Agreement to become a provider in
    MedView’s network. MedView was then to negotiate with third party payors, such as insurance
    companies, so that Parkway and the other providers in the network would be the “in-network”
    providers in the insurance company’s PPO. Consider Exhibit C to the Parkway/MedView
    contract. Although there appears to be some discrepancy about when and if Exhibit C was
    signed, we note that Exhibit C to the Parkway/MedView contract is entitled “Payors.” Parkway
    33
    EHI argues that each contract in the series of contracts at issue in this case
    evidences its entitlement to the discounted fee. EHI interprets the first contract in
    this series, the Parkway/MedView contract, as follows: According to EHI,
    Parkway’s “contract with MedView defined ‘third party payor’ to include ‘any
    business entity’ having a contract with MedView. As a ‘business entity’ having a
    contract with MedView, HSI qualified as a payor.” Because Parkway knew that
    MedView could contract with ‘any business entity’ at the time of contract
    formation, Parkway cannot renege on its promise to discount its fees.
    The terms of the Parkway/MedView contract are not the primary issue in the
    case before us; therefore, we decline to decide whether MedView’s leasing
    contract with HSI is valid. Nonetheless, for the limited purpose of explaining why
    EHI’s plan interpretation is wrong, we note that one of the express purposes of the
    March 18, 1994 agreement between Parkway and MedView was to coordinate and
    represents that the Subscribers affiliated with these Payors are entitled to the discounted fees
    Parkway promised when joining MedView’s preferred provider network. Although not
    referenced in the primary contract, Exhibit C evidences that the purpose of the
    Parkway/MedView contract was that MedView would form contracts with third party payors
    that called for the payors to treat MedView’s network as preferred providers in return for the
    providers’ discounted fees. It seems that Exhibit C evidences some of the entities with which
    MedView had established the payor/in-network provider relationship. We will not let the lack of
    clarity in the Parkway/MedView contract obscure our understanding of the manner in which the
    managed care industry, specifically PPOs, operates. When read as a whole, it is clear that the
    Parkway/MedView contract contemplates that MedView would act as a middleman between
    Parkway and a third party payor (such as an insurance company) and that the third party payor
    would steer its participants to Parkway in return for Parkway’s promise to discount its fees.
    Without the benefit of steerage there is no reason for Parkway to agree to discount its fees.
    34
    arrange for the delivery of hospital and physician services to MedView
    Subscribers. Integral to the contract (and to EHI’s argument) are the definitions of
    the terms Third Party Payor and Subscriber.
    The Parkway/Medview contract defines Third Party Payor as “an insurance
    company, employer, or other business entity which has contracted with MedView
    to pay for medical services and/or surgical services rendered by participating
    physicians to MedView Subscribers and Hospital Services rendered by Preferred
    Hospitals to MedView Subscribers.” Instead of citing this complete definition,
    EHI’s definition of Third Party Payor, quoted above, refers only to the phrase
    “business entity which has contracted with MedView.” EHI claims that this
    excerpt from the definition of Third Party Payor evidences MedView’s right to
    lease its provider list to HSI, which in turn validates HSI’s right to lease the list to
    EHI, which then entitles EHI to be charged the discounted fee. The omissions in
    EHI’s definition of Third Party Payor are not insignificant. Rather, they reveal the
    true nature of the Parkway/MedView contract, to wit: to pay for medical services
    rendered to MedView Subscribers. As such, the definition of Third Party Payor,
    and whether EHI qualifies as a Third Party Payor under the Parkway/MedView
    contract, necessarily depends on the definition of Subscriber.
    35
    Consider that Subscriber means “a person who, by virtue of a binding
    contract between MedView and any business entity, may obtain medical and/or
    surgical services of Preferred Hospitals.” Denton is not a MedView Subscriber; he
    did not obtain medical care from Parkway by virtue of a binding contract between
    MedView and HSI.30 Similarly, neither HSI nor EHI is a business entity
    contracting with MedView to pay for medical services rendered by participating
    physicians to MedView Subscribers. EHI and HSI may be business entities that
    contracted with MedView,31 but the purpose of this contract was not “to pay for
    medical services rendered by . . . physicians to MedView Subscribers.”32
    Importantly, EHI and MedView never entered into a relationship that would result
    30
    Given the reasons for these contracts in the managed care industry, we note that a
    subscriber is a participant in an employee benefit plan administered by an insurance company.
    When MedView and an insurance company contract for the insurance company to use
    MedView’s network as its preferred providers, the participant may obtain medical services from
    the preferred providers.
    31
    Of course, only HSI and MedView entered into a contractual arrangement. However,
    because EHI claims that through its contract with HSI it is entitled to a provision of the
    Parkway/MedView contract, we analyze whether either entity, HSI or EHI, is a Third Party
    Payor under the Parkway/MedView contract.
    32
    The express purpose of the MedView/HSI contract is that MedView will “enter into
    contractual arrangements with health care providers for the purpose of arranging for the delivery
    of health care services at a reduced fee, and will provide other services for [HSI]. . . . [HSI]
    desires to obtain the advantage of the reduced fees available through preferred provider network
    by ‘leasing’ MedView’s network of providers. ‘Leasing’ means that [HSI] will perform all
    repricing functions to adjust fees from charges to contracted rates.” Nowhere does the
    MedView/HSI contract indicate that its purpose is to pay for medical services rendered by
    physicians to MedView Subscribers.
    36
    in EHI’s plan participants becoming MedView Subscribers, and this relationship
    does not arise by virtue of a leasing contract like that peddled by HSI.33 Thus,
    insofar as EHI’s plan interpretation rests on the contract between MedView and
    Parkway, it is wrong.
    We note in passing that while EHI may interpret the plan in accordance with
    governing instruments and documents (
    29 U.S.C. § 1104
    (a)(1)(D)), we take issue
    with the notion that the Parkway/MedView contract and the MedView/HSI
    contract (contracts to which EHI is not even a party) govern the contract between
    EHI and Software Builders. EHI fails to provide Parkway with the benefit of its
    bargain. We also dismiss EHI’s contention that it is entitled to the benefits of a
    promise in a contract to which it is not a party and from which it is three times
    removed.34 Basically EHI is saying that Parkway’s promise to discount its fee
    33
    Although poorly drafted, the Parkway/MedView contract clearly contemplates that
    MedView would contract with an insurance company and that insurance company’s participants
    would obtain medical services at Parkway and be charged a discounted fee because Parkway
    would be a preferred provider in the insurance company’s plan. The contract’s title, Preferred
    Hospital Agreement, evidences that this is the purpose of the Parkway/MedView contract. Given
    what is usual and customary in the managed care industry, we cannot imagine that even a poorly
    represented entity would promise to discount its fees in return for nothing.
    34
    In its reply brief, EHI quotes an excerpt from a deposition of Parkway’s corporate
    representative to support its argument that Parkway agrees that the stream of contracts is not
    material. We find that the thrust of these questions and answers does not necessarily relate to the
    number of intermediaries so much as to the fact that participants in EHI’s plan are not MedView
    Subscribers. Even if EHI is correct that Parkway considers the number of intermediaries
    insignificant (which we doubt), we consider the series of contracts an important factor in our
    determination that EHI’s interpretation of the plan is wrong.
    Furthermore, we are not saying that EHI can never contract with an out-of-network
    37
    travels from the Parkway/MedView contract through the MedView/HSI contract
    through the HSI/EHI contract to the EHI/Software Builders contract to modify the
    term “expense.” We cannot accept such logic.35
    3.
    Next, we consider whether Parkway’s interpretation is reasonable. Parkway
    argues that no provision in EHI’s ERISA plan allows EHI to base the percentage it
    owes Parkway on a discounted fee. The PPO provisions of the COI mention
    discounted fees in the context of explaining that if a participant uses an in-network
    provider,36 then his co-payment percentage will be less than if he uses an out-of-
    provider. Given, among other factors, that Parkway fails to receive the benefit of its bargain and
    that plan participants are unaware of the discounts, we question the validity of the stream of
    contracts at issue in this case. It is important that neither Parkway nor Denton knew of the terms
    of the HSI/EHI contract. By informing Denton that it had negotiated discounted fees with in-
    network providers, thereby raising the inference that it had not negotiated discounted fees with
    out-of-network providers, such as Parkway, we query whether EHI unilaterally modified its
    contract with Denton.
    35
    We also question EHI’s interpretation of the plan because it interprets a provision in
    its plan a certain way (i.e., “expense” includes the discounted fees of out-of-network providers
    that we obtain through leasing agreements) and then unilaterally “forces” this provision into the
    contract between Parkway and Denton. Parkway charged Denton $3,108.00 for the hernia
    operation. According to EHI, Parkway should have reduced this fee by 25% and charged
    Denton $2,331.00. EHI essentially uses its contract with HSI to unilaterally modify the contract
    between Parkway and Denton. (Note that if Parkway had promised EHI that it would charge
    EHI’s plan participants a discounted fee, then the ability of EHI to demand the discounted fee
    would be an entirely different matter.)
    36
    As explained above, EHI contracted with PHCS as its network of preferred providers.
    38
    network provider. Since the COI discusses discounted fees only in the context of
    in-network providers and Parkway is not an in-network provider, Parkway’s
    contention that the plan documents do not permit EHI to discount its charges is
    sound. Because the only terms in the COI even suggesting discounted fees are in
    the PPO provisions and because Parkway is not in EHI’s network of preferred
    providers, EHI may not apply a discount to Parkway’s charges.
    We concur with the district court that Parkway’s interpretation of the plan is
    reasonable. In the COI, EHI informs participants (1) that it has negotiated
    discounted fees with in-network providers and (2) that the participant’s co-
    payment will be less if he uses the services of an in-network provider. Discounted
    fees are not mentioned anywhere else in the COI. As such, it can reasonably be
    inferred from the contractual language that at the time of contract formation EHI
    was not contemplating discounts with out-of-network providers.37
    4.
    Having decided that EHI’s plan interpretation is wrong and Parkway’s
    interpretation is reasonable, we next determine whether EHI’s interpretation is
    37
    On April 1, 1995, EHI issued insurance to Denton. Approximately two and one half
    months later, on July 18, 1995, EHI entered into the contract with HSI. As such, Denton and
    other similarly situated participants were not aware that they would be charged discounted fees
    by some out-of-network providers.
    39
    reasonable. Given the complex interrelation of the series of contracts at issue in
    this case, we assume for the sake of argument that EHI’s interpretation is
    reasonable. Even if EHI’s wrong interpretation is reasonable, we cannot afford it
    the deference attributable to arbitrary and capricious review because EHI suffers
    from a conflict of interest.38
    38
    In a notice of supplemental authority filed pursuant to Eleventh Cir. R. 28-4.6, EHI
    argues that under Pegram v. Herdrich, 
    530 U.S. 211
    , 
    120 S. Ct. 2143
    , 
    147 L. Ed. 2d 164
     (2000),
    its decision to base the percentage it owed Parkway on the discounted fee rather than on the
    usual and customary fee was a decision implicating plan design and, therefore, not a fiduciary
    act that may give rise to a conflict of interest. We disagree. Pegram is a breach of fiduciary duty
    case and not a case involving a denial of benefits due under a plan. The plaintiff in Pegram
    argued that the HMO breached its fiduciary duty to the patient by providing incentives for its
    physicians to limit medical care and procedures. Specifically at issue in Pegram was whether an
    HMO should be treated as a fiduciary under ERISA section 1109 when it makes mixed eligibility
    and treatment decisions. The Court described eligibility decisions as those involving “the plan’s
    coverage of a particular condition or medical procedure for its treatment. ‘Treatment decisions,’
    by contrast, are choices about how to go about diagnosing and treating a patient’s condition: . . .
    what is the appropriate medical response?” 
    Id.
     at 
    120 S. Ct. at 2154
    . Mixed decisions are those
    in which determination of whether a benefit plan covers a particular condition or procedure is
    inextricably mixed with determination of the appropriate treatment. The Court reasoned that
    mixed eligibility and treatment decisions made by an HMO acting through its physicians are not
    fiduciary acts; therefore, the plaintiff failed to state a claim for breach of fiduciary duty under
    ERISA. See 
    id.
     EHI misreads Pegram when it states:
    when EHI was presented the bill for services rendered by [Parkway] to an
    insured, the decisions EHI made involved both plan eligibility, i.e., whether to
    cover the treatment, and plan content, i.e., how to pay for the treatment in light of
    its cost containment measures. In light of Pegram, EHI’s decision to pay for the
    treatment in accordance with the contractual discount was not a ‘fiduciary’ act
    that might give rise to a conflict of interest.
    Because EHI’s alleged denial of benefits does not constitute the type of mixed eligibility and
    treatment decision at issue in Pegram, we decline to find, based on Pegram, that EHI’s
    interpretation of its plan was not a fiduciary act.
    40
    5.
    We find that EHI acted under a conflict of interest because EHI pays claims
    out of its own assets.39 In Brown v. Blue Cross & Blue Shield, 
    898 F.2d at 1556, 1561-62
    , we explained that “because an insurance company pays out to
    beneficiaries from its own assets rather than the assets of a trust, its fiduciary role
    lies in perpetual conflict with its profit-making role as a business . . . [a] strong
    conflict of interest [exists] when the fiduciary making a discretionary decision is
    also the insurance company responsible for paying the claims. . . . The inherent
    conflict between the fiduciary role and the profit-making objective of an insurance
    company make a highly deferential standard of review inappropriate.” Therefore,
    we cannot stop our inquiry at mere arbitrary and capricious review. Contrary to
    EHI’s assertion, the district court did not err in applying the heightened arbitrary
    and capricious standards of review. Because we hold that heightened arbitrary and
    capricious review is the appropriate standard, we turn to EHI’s other contention,
    39
    EHI contends “no true conflict [exists] between [itself] and Denton. Denton and EHI
    both benefitted from the discount. Consequently, the rationale regarding ‘conflicts’ of Brown
    and its progeny is inapplicable” (emphasis added). The thrust of EHI’s argument is that because
    there is no conflict between EHI and Denton, no conflict of interest exists and therefore there is
    no need to apply the heightened arbitrary and capricious standard of review to EHI’s plan
    interpretation. Brown involves a claims administrator’s internal, i.e., inherent, conflict of
    interest. Because Brown involves a claims administrator’s internal conflict and EHI refers to the
    absence of an external conflict, we agree with EHI that Brown is inapposite regarding such
    absence of an external conflict. The focus of the conflict of interest inquiry, however, is whether
    the claims administrator is internally conflicted; Brown, therefore, controls.
    41
    namely: when applying heightened arbitrary and capricious review, the district
    court erred in finding that EHI failed to purge the taint of self interest. In
    addressing EHI’s argument, we continue our application of the steps that constitute
    heightened arbitrary and capricious review.
    B.
    Under the heightened arbitrary and capricious standard, the burden shifts to
    EHI to demonstrate that its interpretation of the plan was not tainted by self
    interest. A conflicted fiduciary can purge the taint of self interest by proving that
    its wrong but reasonable interpretation of the plan was “calculated to maximize
    benefits to participants in a cost-efficient manner.” Lee v. Blue Cross/Blue Shield,
    
    10 F.3d 1547
    , 1552 (11th Cir. 1994). Although EHI’s plan interpretation is wrong
    for either of the reasons discussed Part VII.A.2.a-b, we could still hold EHI’s
    interpretation is not arbitrary and capricious if it results in a benefit to Denton and
    other beneficiaries. According to EHI, its interpretation benefits Denton because
    his co-payment was limited to 20% of the discounted fee rather than 20% of the
    usual and customary fee.40 In order to determine whether this benefit to Denton
    40
    According to EHI, not all participants and beneficiaries need to receive a benefit in
    every case, so long as the plan interpretation was calculated to confer a benefit upon them.
    Because we find that EHI’s interpretation failed to benefit even Denton (see Part VII.B.3.a-b and
    4 supra), we need not decide the scope of the benefit a conflicted fiduciary must show in order to
    42
    and other participants purges the taint of self interest, we consider the
    consequences that follow from Parkway’s and EHI’s plan interpretations when
    applied to the following hypothetical scenario. The facts in this hypothetical
    scenario are based on a simplified version of the facts of this case.
    1.
    Assume there are only three health insurance carriers in a metropolitan area:
    Insurance Company A, Insurance Company B, and Insurance Company C. Each of
    these insurance companies has contracted with a different PPO to serve as the in-
    network providers under each company’s respective health plan.41 For instance,
    Insurance Company A entered a contract with PPO A by which Insurance
    Company A promises to steer its plan participants to PPO A providers and PPO A
    providers agree to discount the fees they will charge Insurance Company A’s
    participants. Insurance Companies B and C have identical agreements with PPOs
    purge the taint of self interest.
    41
    We note that, like the facts of this case, the relationship between each Insurance
    Company and each PPO network could have been facilitated through a middleman, like
    MedView.
    43
    B and C, respectively, exchanging steerage of plan participants for discounted
    medical services.42
    The insurance companies steer plan participants to in-network providers in
    their respective PPOs through economic incentives.43 A typical arrangement might
    operate as follows. If a participant (Participant A) in Insurance Company A’s plan
    utilizes the services of a provider in PPO A, i.e., an in-network provider, then
    Insurance Company A will pay 90% of the provider’s fee for medical service and
    Participant A will pay 10% of the fee. If Participant A utilizes the services of a
    provider not in PPO A, i.e., an out-of-network provider, then Insurance Company
    A will pay 80% of the provider’s fee for medical services and Participant A will
    pay 20% of the fee. By requiring Participant A to pay a larger percentage (20%) of
    the fee for medical services obtained from an out-of-network provider than
    42
    Apparently, it is accepted in the industry that “the requirement of steerage should be
    inferred in provider contracts.” Michael L. Ile, Position of the American Medical Association on
    Silent PPOs, Health Care Innovations 40 (Sept./Oct. 1995). While noting that steerage seems to
    be at the heart of all PPO arrangements, we need not decide whether the requirement of steerage
    is per se implied in contracts between insurance companies and providers in the PPO industry.
    As discussed supra Part VII.A.2.b, steerage is implicit in the contract between MedView and
    Parkway.
    43
    Steerage means actively encouraging plan participants to seek the services of the
    providers in the PPO by such means as financial incentives. Financial incentives include
    reduced co-payment and deductible amounts when the participant uses a preferred provider.
    Steerage also occurs through communication efforts such as providing participants with a list of
    preferred providers, a hotline to inform and refer participants to preferred providers, and issuing
    identification cards designed to inform providers that a patient is a participant eligible for the
    PPO discount.
    44
    Participant A would have to pay if he utilized the services of an in-network
    provider (10%), Insurance Company A “steers” participants to providers in PPO A
    by making those providers more financially attractive.44 In return for this steerage,
    the providers in PPO A discount their usual and customary fees for medical
    services. Providers in PPO A are willing to charge Insurance Company A a
    discounted rate because the money they “lose” in discounting their fees is offset by
    the increased volume of patients they will serve as a result of Insurance Company
    A’s steering efforts.        For purposes of this hypothetical, assume that the
    Insurance Company B/Participant B contract and the Insurance Company
    C/Participant C contract use similar economic incentives to steer participants to
    providers in PPOs B and C, respectively. Thus, in return for this steerage, the
    providers in PPO B promise Insurance Company B they will discount their usual
    and customary fee for medical services. PPO C and Insurance Company C have
    the same arrangement. There are no other insurance companies or PPOs in this
    hypothetical metropolitan area.
    44
    We note that EHI’s COI contains a subsection labeled Reasons to Use a PPO Provider.
    The COI lists the following reasons: “1. We [EHI] negotiate fees for medical services. The
    negotiated fees lower costs to You [Participants] when You use . . . providers in the PPO. 2. In
    addition, You may receive a better benefit and Your Out-Of-Pocket expenses will be minimized.
    3. You will have a wide variety of selected . . . providers in the PPO to help YOU with Your
    medical care needs. In order to avoid reduced benefit payments, obtain Your medical care from
    Preferred Providers whenever possible. However, the choice is Yours.”
    45
    Given this background, suppose Participant A breaks his arm. It is
    undisputed that in this metropolitan area, the usual and customary fee for setting a
    broken arm is $1000.00. Providers in PPO A agree that because Insurance
    Company A steers participants to them, they will only charge $800.00 for setting a
    broken arm rather than the customary $1000.00. As such, if Participant A’s arm is
    set by a provider in PPO A, then Insurance Company A will pay 90% of the
    $800.00 fee ($720.00) and Participant A will pay 10% of the $800.00 fee ($80.00).
    However, if Participant A chooses to have his broken arm set by an out-of-
    network provider, i.e., a provider in PPO B or PPO C,45 Participant A expects that
    he will pay 20% of the fee for medical service and that Insurance Company A will
    pay 80% of the fee. Although the percentages are not disputed, at issue in this
    hypothetical and in this case is: what is the correct fee for medical service?
    2.
    Under Parkway’s interpretation of the plan as applied to this hypothetical
    scenario, the fee for setting the broken arm is $1000.00. As previously noted, it is
    undisputed that $1000.00 is the usual and customary fee for setting a broken arm.
    45
    Recall that for purposes of this hypothetical there are only three insurance companies,
    only three PPOs, and all providers in the metropolitan area are members of one and only one of
    the PPOs.
    46
    While the provider in PPO B promised Insurance Company B that it would charge
    Insurance Company B $800.00 for setting a broken arm, it did so only because (1)
    its loss from receiving this discounted amount would be offset by the increased
    volume of patients PPO B providers would service given Insurance Company B’s
    steerage efforts and (2) it can subsidize these discounted fees by continuing to
    charge its usual and customary fee ($1000.00) when treating patients who are not
    participants in Insurance Company B’s plan.
    Parkway points out that the PPO B provider never contracted with Insurance
    Company A. Further, the PPO B provider made the promise to discount its fees in
    reliance on Insurance Company B’s promise to steer plan participants to PPO B
    providers. According to Parkway, by claiming that it is entitled to the discounted
    fee of $800.00, Insurance Company A is availing itself of the PPO B provider’s
    promise to Insurance Company B without giving the PPO B provider the benefit it
    expected in return for its promise -- steerage.46 By claiming it is entitled to PPO
    B’s discounted fee, Insurance Company A ignores the basic tenet of contract law
    that contracts are premised on a bargained for exchange. This basic tenet of
    46
    EHI contends that the PPO B provider receives a benefit in exchange for the
    discounted fee, namely, expedited payment of its fee. We do not dispute that expedited payment
    benefits the provider. Nor do we suggest that this was not a benefit considered in the contracts
    between PPO B, its providers, and Insurance Company B or, for that matter, between MedView
    and Parkway. Nonetheless, even if a provider receives expedited payment, he is still deprived of
    the benefit of his bargain when his expectation of steerage is not satisfied.
    47
    contract law is violated when, by virtue of a brokering agreement, Insurance
    Company A uses the PPO B provider’s discounted fee but does not give the PPO B
    provider the benefit it expected in return, namely, steerage.
    Assuming Parkway’s interpretation of the plan is correct, the fee remains
    $1000.00, the usual and customary fee for setting a broken arm. Participant A pays
    20% of the fee, or $200.00 and Insurance Company A pays 80% of the fee, or
    $800.00. Furthermore, Participant A receives the level of service he expects from
    a provider to whom he is paying full price. In essence, this interpretation maintains
    both of Participant A’s contractual expectations: (1) he expected to pay 20% of an
    out-of-network provider’s usual and customary fee and (2) he expected to receive
    the level of service consonant with this fee.47
    3.
    Under EHI’s plan interpretation, Participant A’s fee for medical service
    obtained from the provider in PPO B should not be $1000.00 but $800.00 (the
    47
    Our analysis is based on the assumption that all parties to this hypothetical are
    motivated primarily by economic self interest. Simply put, economic principles dictate that the
    more money a person pays for something, the more he values it and the more he expects from it.
    As discussed more fully infra Part VII.B.3.b, the sheer act of paying a premium to have an option
    to receive medical care out-of-network and have a percentage of costs covered means (1) that the
    participant values this choice enough to pay for it and (2) that the participant expects more from
    out-of-network care than from less expensive, in-network care.
    48
    discounted fee PPO B providers agreed to charge Insurance Company B in
    exchange for Insurance Company B steering its participants to PPO B providers).
    If the fee is $800.00, and Insurance Company A only has to pay 80% of an out-of-
    network provider’s fee for medical service, then Insurance Company A pays
    $640.00. By choosing to obtain medical service from an out-of-network provider,
    Participant A is responsible for 20% of the fee for medical service, $160.00. If,
    despite that EHI’s interpretation is wrong, it nonetheless benefits Denton and other
    participants, then EHI has purged the taint of self interest. We previously
    determined that EHI’s plan interpretation is wrong for two reasons, see supra Part
    VII.A.2.a-b. We thus reevaluate each of the proffered reasons for its wrong
    interpretation and gauge whether, despite either reason, the plan interpretation
    results in a benefit to Denton and other like plan participants.
    We first analyze EHI’s interpretation from the view that it’s interpretation is
    wrong because the series of contracts does not entitle EHI to the discounted fee.
    We then analyze the interpretation from the view that it is wrong because EHI
    cannot modify the meaning of the term “expense” in its contract with Denton. If
    we find a benefit to Denton and other participants, then EHI’s wrong but
    reasonable plan interpretation is entitled to deference. If we find EHI’s
    49
    interpretation does not inure a benefit to Denton and other plan participants, we
    may conclude that the interpretation is arbitrary and capricious.
    a.
    Assuming EHI’s interpretation is wrong because Insurance Company A is
    not entitled to the discounted fee PPO B providers promised to Insurance Company
    B, we consider whether EHI’s wrong but reasonable interpretation is entitled to
    deference because it benefits Denton and other participants. If Insurance Company
    A is not entitled to the discounted fee PPO B providers promised to Insurance
    Company B, then the cost of medical services is just the usual and customary fee
    for setting a broken arm, i.e., $1000.00. By only paying $640.00 of the PPO B
    provider’s bill, Insurance Company A leaves Participant A on the hook for the
    remainder of the bill, $360.00.48 While Participant A expects to pay more for out-
    of-network medical service, he only expected to pay 20% of an out-of-network
    provider’s fee. Given that the usual and customary fee is $1000.00, Participant A
    expects he will pay $200.00 and that Insurance Company A will pay $800.00.
    48
    In its reply brief, EHI assures the court that it “has never taken the position that it
    would abandon Denton and leave him to pay the entire amount of the discount.” Despite EHI’s
    assertion that it would never “abandon Denton,” the fact of the matter is that Denton is liable for
    Parkway’s bill. He is obligated to pay Parkway whatever amount EHI does not pay until
    Parkway is made financially whole. In short, insofar as Denton is analogous to Participant A, he
    is financially disadvantaged because he is responsible for the remainder of the bill.
    50
    However, if Insurance Company A only pays 80% of the $800.00 discounted fee,
    i.e., $640.00, Participant A is responsible for a co-payment of 20% of the
    discounted fee ($160.00) plus the remainder of the bill ($200.00) when he is
    balance billed by the PPO B provider. Thus, Insurance Company A’s
    interpretation of the plan results in Participant A paying $360.00 rather than
    $200.00 for out-of-network medical care.
    This unexpected increase in cost will deter Participant A from seeking out-
    of-network medical care. The primary reason managed care plan participants
    choose PPOs over less expensive forms of managed care is that PPOs allow a
    participant the flexibility to seek out-of-network treatment for a small increase in
    the percentage of his co-payment.49 HMOs, in contrast, typically provide no
    coverage for out-of-network care. Because Insurance Company A’s interpretation
    of the plan deters Participant A from utilizing the out-of-network care option,
    Participant A loses some of the benefit he expected to receive when he paid his
    premium. If out-of-network care was not going to be a financially viable option,
    Participant A might have chosen health care coverage from an HMO rather than a
    PPO.
    49
    A PPO covers the cost of medical care obtained from an out-of-network provider
    while an HMO does not. This flexibility is not without a price; the increased cost to the
    insurance company of a participant obtaining out-of-network care is reflected in the participant’s
    premium payment, which is generally higher than an HMO premium payment.
    51
    Indeed, the ability to receive out-of-network care is the sine qua non of a
    PPO. Although the option of having out-of-network medical care covered by
    insurance will cost the participant more money, participants who choose PPOs over
    HMOs deem this burden outweighed by the benefit of the flexibility to choose
    one’s health care provider. By making this option more financially onerous than
    the participant originally (and rightfully) expected when he entered the PPO
    arrangement, EHI deters the participant - in fact, all plan participants - from
    seeking out-of-network care. In so doing, EHI effectively limits participants to in-
    network providers. Therefore, at best, EHI is depriving participants of their bona
    fide contractual expectations. At worst, EHI is siphoning money from participants
    and splitting the proceeds of this ill-gotten gain between itself and HSI.50
    It is plain that EHI’s wrong interpretation (i.e., wrong because EHI is not
    entitled to Parkway’s discounted fee) is not entitled to deference because it
    deprives participants of their contractual expectation. As such, EHI has not purged
    50
    It concerns us that while participants are deterred from exercising their contractual
    right to obtain out-of-network medical care, brokers such as HSI are profiting. EHI pays HSI a
    fee equal to twenty percent (20%) of the discount obtained on each provider bill. For instance, if
    Parkway’s bill for setting a broken arm is $1000.00, yet EHI and HSI recalculate the bill at
    $800.00, then EHI pays HSI 20% of $200.00 ($40.00). In essence, participants pay more (in the
    form of premium payments) and providers receive less than the usual and customary fee for
    services. Meanwhile, EHI collects premium payments which reflect its obligation to pay for out-
    of-network care while simultaneously refusing to pay the full fee for such care when its
    obligation arises. Then, EHI pays HSI a percentage of its savings and pockets the remainder.
    52
    the taint of self interest. We find, therefore, that its plan interpretation is arbitrary
    and capricious. EHI’s success on appeal, however, depends on whether, in light of
    the other reason its plan interpretation is wrong, we find that the interpretation
    benefits Denton and other participants. Consequently, we now consider whether
    EHI’s interpretation continues to be arbitrary and capricious even if EHI is correct
    that Insurance Company A is entitled to the discounted fee, but incorrect about
    how this discount impacts Insurance Company A’s contract with Participant A.
    b.
    According to EHI, when Participant A received medical service from
    Provider B, Provider B should have charged Participant A $800.00 based on a
    contract that Insurance Company A made through a series of middlemen. EHI
    deems it irrelevant (1) that Provider B never knew its promise to discount its usual
    and customary fee was leased to Insurance Company A and (2) that Provider B
    does not get steerage in return for this promise. Because both Participant A51 and
    Provider B are unaware that Provider B is obligated to charge a discounted fee,
    they agree that Participant A will pay $1000.00 and Provider B will set Participant
    51
    It bears repeating that by informing Denton that it had negotiated discounted fees with
    in-network providers, EHI implied that it had not negotiated discounted fees with out-of-network
    providers.
    53
    A’s broken arm with a level of service consonant with this fee. Provider B bills
    Insurance Company A on Participant A’s behalf demanding 80% of $1000.00
    ($800.00) from Insurance Company A and 20% ($200.00) from Participant A.
    Assuming EHI’s plan interpretation as correct - that the series of contracts entitles
    Insurance Company A to the discounted fee - the correct total fee for setting
    Participant A’s broken arm is $800.00 and not $1000.00. Therefore, Insurance
    Company A owes Provider B 80% of $800.00 ($640.00) and Participant A owes
    Provider B 20% of $800.00 ($160.00). At first glance it seems that Participant A
    benefits from this arrangement because he received the level of service he expected
    from an out-of-network provider yet only had to pay 20% of a reduced fee rather
    than 20% of the usual and customary fee.
    However, our analysis reveals that Participant A does not benefit in the long
    run. Consider that after struggling with the hassle of determining and collecting its
    fee, Provider B is now aware that he is only going to receive $800.00 when setting
    the broken arms of participants in Insurance Company A’s plan.52 Financially,
    Provider B is in no different a position than Provider A, Insurance Company A’s
    in-network provider. Like Provider A, Provider B is now obligated to charge
    52
    From this point in our analysis, we assume that all parties - insurance companies,
    providers, and participants - are apprised of all relevant facts.
    54
    Insurance Company A’s plan participants a discounted fee. Unlike Provider A,
    however, Provider B does not get the benefit of steerage from Insurance Company
    A. Also unlike Provider A, Provider B collects $640 (80% of $800) from
    Insurance Company A while Provider A collects $720.00 (90% of $800.00). In
    comparison to Provider A, then, Provider B is burdened with collecting a higher
    percentage of his fee from an individual participant, who is invariably a payor less
    financially secure and able than an insurance company.
    Consideration of these effects of EHI’s interpretation on Provider B reveals
    that the interpretation deleteriously impacts Participant A and others like him.
    When Participant A breaks his other arm and returns to Provider B because he was
    pleased with the level of service he previously received, Provider B is unable to
    provide Participant A with the same level of service because he receives less
    compensation. The entire purpose of a PPO rather than an HMO is to afford
    participants the choice to receive out-of-network medical care. PPO Participants
    know their medical care will be less expensive if they receive such care from an in-
    network provider. They choose, nonetheless, to pay a higher premium for the
    freedom to have their medical expenses covered when they receive medical care
    elsewhere. A participant presumably believes the level of service he receives
    outside the network will be different from the level of service he receives inside the
    55
    network; this is why he pays for the option of going outside the network.53 Implicit
    in the belief that the level of medical service differs outside the network is the
    participant’s understanding that this level of service will cost more than in-network
    medical care. The participant’s act of paying for this choice is evidence that
    participants value the ability to receive medical care outside the network.
    Presumably, this value is a different, if not better, level of medical service. We
    have no doubt this is a participant’s contractual expectation when he opts for a
    PPO health insurance policy.
    The results of EHI’s plan interpretation crash head on into a participant’s
    rightful and understandable expectation. When Provider B knows that he will be
    paid less for setting Participant A’s arm, he will be unable to provide the same
    level of service.54 Participant A chose to receive medical care from Provider B
    53
    Because it is impossible to account for all possible altruistic or subjective motivations,
    this analysis necessarily presumes that the actors in this hypothetical scenario (insurance
    companies, providers, and participants) are motivated and act in a way consonant with their own
    economic self interest. As such, we analyze this problem through the objective means available
    to us, namely - economic analysis.
    54
    We reiterate that our analysis presumes that all parties act out of economic self
    interest. Given that economic principles, not subjective motivations, underlie our analysis, we
    note that when a provider’s fees are reduced yet overhead and other costs of doing business
    remain constant, something has to give. Of course we are not intimating that, regarding quality
    of outcomes, a provider will purposely provide less or worse medical care. We are saying that
    the economic realities of this scenario mean that something has to give, i.e., the level of service.
    The provider will be forced to take on more patients to offset the reduction in its fee; more
    patients may result in increased waiting time. Another way the provider can compensate for
    accepting lower fees is to cut the salaries of his staff or hire fewer staff. Lower salaries may
    mean a less educated or experienced staff, both of which would impact the level of service a
    56
    because he thought he would receive a level of service consonant with the higher
    fee he expects the out-of-network provider to be paid. If Participant A wanted a
    level of service consonant with a discounted fee, he would get his broken arm set
    by an in-network provider. The ultimate result of EHI’s plan interpretation is that
    participants receive a level of service consonant with a discounted fee regardless of
    whether they receive their medical care from an in-network or out-of-network
    provider. But for the co-payment differential, there is little difference between in
    and out-of-network providers. Because such an interpretation works to deprive
    participants of their contractual expectation upon entering a PPO, EHI has not
    purged the taint of self interest. Accordingly, we hold that EHI’s plan
    interpretation is arbitrary and capricious.55
    4.
    patient receives. Likewise, fewer staff necessarily means there will be less personnel available
    to attend to the patient; this too impacts the level of service a patient receives. As such, our
    assertion that the level of service Provider B is able to deliver may differ when he is paid a
    discounted fee is based simply on economic principles, not on a judgment about the provider’s
    skill or integrity.
    55
    Our holding should not be read to mean that payors, such as insurance companies, can
    never contract with out-of-network providers for reduced fees. Instead, we note that at the time
    of contract formation between EHI and Software Builders, EHI had yet to contract with HSI.
    Further, EHI represented to Denton that it only had reduced fee arrangements with its in-network
    providers, i.e., PHCS’s providers. Finally, EHI never informed Denton that it had negotiated
    reduced fees with out-of-network providers.
    57
    Not only does EHI’s plan interpretation deleteriously impact current
    Participant A’s contractual expectations, if followed through to its natural
    conclusion, EHI’s plan interpretation could alter the rights and obligations of
    future participants and providers. Whether the Parkway/MedView, MedView/HSI,
    HSI/EHI series of contracts entitles EHI to the discount or not, Participant A has,
    in effect, lost the benefit of seeking and receiving out-of-network care. Under
    either of the reasons we determined that EHI’s plan interpretation is wrong,
    Participant A is likely to demand lower premiums to compensate for the loss of this
    justified and bargained for contractual expectation. If Participant A and other
    similarly situated participants succeed in securing lower premiums, then Insurance
    Company A will have less income. Because Insurance Company A has less
    income, it will demand larger discounts from providers in PPO A, thereby driving
    down the fees of in-network providers. Because the level of service participants
    receive remains consonant with the amount of money providers receive, this
    reduction in fees will impact the level of service enjoyed by Participant A and
    others like him. If Insurance Companies B and C interpret their plans to allow
    undisclosed discounts with out-of-network providers, they too may suffer a
    participant backlash which in turn may provoke Insurance Companies B and C to
    demand lower fees from providers in PPOs B and C, respectively. The downward
    58
    spiraling of the level of service would repeat itself as the providers in PPOs B and
    C adjust the level of service they provide to reflect their reduced compensation.
    Ironically, when a participant in a traditional PPO arrangement is not
    satisfied with his in-network care, he may seek medical care from an out-of-
    network provider. For instance, in our hypothetical scenario, Insurance Company
    A continues to cover the costs of Participant A’s medical care when he obtains
    services from an out-of-network provider. Given the closed universe of our
    hypothetical scenario, the out-of-network providers available to Participant A
    would be those providers in PPO B or PPO C. By virtue of undisclosed contracts
    with a series of middlemen, Insurance Company A can base the percentage it owes
    the PPO B or C provider on the discounted fee the PPO B or C provider promised
    Insurance Company B or C rather than on the usual and customary fee. The fee the
    PPO B or C provider promised to Insurance Company B or C reflects the
    downward spiraling of provider fees spurred by participants’ demand for lower
    premiums. Not only are the PPO B and C providers having to further discount
    their fees to remain in-network providers for Insurance Companies B and C,
    respectively, but due to the effect of agreements like the EHI/HSI contract and the
    HSI/MedView contract, PPO B and C providers no longer offset this loss by the
    59
    usual and customary fees they receive when they treat patients who are not
    participants in Insurance Companies B and C’s plans.56
    Importantly, it follows that this effect on providers will negatively impact
    participants. Consider that the level of service Participant A receives from an in-
    network provider reflects the further discounting of fees demanded by Insurance
    Company A to offset its lower premiums. Worse still, the level of service
    Participant A receives out-of-network is also diminished as providers in PPOs B
    and C adjust for the failure to receive their usual and customary fee when treating
    Insurance Company A’s participants. When followed to its natural conclusion,
    EHI’s plan interpretation in effect turns a discounted fee negotiated between a
    specific provider and specific insurance company into the usual and customary fee
    for the entire medical services industry. Because the level of service participants
    receive is directly related to this reduction in fees, participants’ expectations
    continue to be unfulfilled.
    As the above hypothetical scenario demonstrates, participants’ contractual
    expectations are not satisfied as a result of EHI’s plan interpretation. Because
    EHI’s interpretation deprives plan participants of their contractual expectations, we
    56
    Recall that the provider has two primary means for offsetting the loss it incurs by
    charging Insurance Company B a discounted fee: (1) the high volume of patients it treats due to
    Insurance Company B’s steerage efforts and (2) receiving its usual and customary fee when
    treating patients who are not participants in Insurance Company B’s plan.
    60
    find that EHI’s plan interpretation is arbitrary and capricious. The judgment of the
    district court is, therefore, AFFIRMED.
    61