The Affiliati Network, Inc. v. Joseph Wanamaker ( 2021 )


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  •        USCA11 Case: 20-10085    Date Filed: 02/16/2021   Page: 1 of 13
    [DO NOT PUBLISH]
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE ELEVENTH CIRCUIT
    ________________________
    No. 20-10085
    Non-Argument Calendar
    ________________________
    D.C. Docket No. 1:18-cv-22576-MGC
    THE AFFILIATI NETWORK, INC.,
    SANJAY PALTA,
    Plaintiffs - Counter Defendants - Appellees,
    versus
    JOSEPH WANAMAKER,
    FITCREWUSA INC.,
    Defendants - Counter Claimants - Appellants,
    WELLS FARGO BANK, N.A.,
    Defendant.
    ________________________
    Appeal from the United States District Court
    for the Southern District of Florida
    ________________________
    (February 16, 2021)
    Before JORDAN, GRANT, and BLACK, Circuit Judges.
    USCA11 Case: 20-10085           Date Filed: 02/16/2021       Page: 2 of 13
    PER CURIAM:
    The Affiliati Network, Inc. and Sanjay Palta filed suit against FitCrewUSA
    Inc. and Joseph Wanamaker (collectively, FitCrew) for breach of a settlement
    agreement resolving a prior action for unpaid commissions. FitCrew now appeals
    the district court’s orders dismissing its counterclaims for fraud and granting
    summary judgment in favor of Affiliati and Palta on their claim for breach of the
    settlement agreement. The central issue on appeal is whether the district court
    erred in applying the rule from Mergens v. Dreyfoos, 
    166 F.3d 1114
     (11th Cir.
    1999), in which we held a party that has agreed to resolve a controversy involving
    fraud cannot later maintain a fraud claim concerning the agreement against the
    opposing party. FitCrew argues Mergens is distinguishable and that it is no longer
    good law.1 After review,2 we affirm the district court.
    1
    Affiliati has moved to strike FitCrew’s argument, made for the first time in its reply
    brief, that Mergens is no longer good law. Ordinarily, we do not consider an argument raised for
    the first time in a reply brief. United States v. Levy, 
    379 F.3d 1241
    , 1244 (11th Cir. 2004).
    However, in this diversity action concerning Florida state-law claims, we are required to apply
    the law as declared by the Florida Supreme Court. CSX Transp., Inc. v. Trism Specialized
    Carriers, Inc., 
    182 F.3d 788
    , 790 (11th Cir. 1999). And while we are generally bound by prior
    panel precedent unless this Court en banc or the United States Supreme Court overrules a prior
    decision, we are “free to reinterpret state law” where a subsequent Florida Supreme Court
    decision casts doubt on our prior interpretation of state law. Hattaway v. McMillian, 
    903 F.2d 1440
    , 1445 n.5 (11th Cir. 1990). As FitCrew’s new argument presents a pure question of law
    and our refusal to consider it could result in failing to apply the law as declared by the Florida
    Supreme Court, Affiliati’s “Motion to Strike New Arguments Presented in Appellants’ Reply
    Brief” is DENIED.
    2
    We review both the dismissal of a counterclaim and the grant of summary judgment de
    novo. See First Union Disc. Brokerage Servs., Inc. v. Milos, 
    997 F.2d 835
    , 841 (11th Cir. 1993).
    2
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    I. BACKGROUND
    A. The Prior Litigation and Settlement Agreement
    Affiliati is an online marketing company that provides clients with a network
    of third-party affiliates that promote products and drive sales through online
    content. In 2016, FitCrew, a fitness supplement company, entered into a marketing
    agreement with Affiliati, in which FitCrew agreed to pay Affiliati commissions on
    sales resulting from Affiliati’s marketing efforts. Later that year, however,
    Affiliati filed suit for breach of contract, alleging FitCrew had failed to pay
    approximately $1.4 million in commissions owed pursuant to the parties’
    agreement. See The Affiliati Network, Inc. v. Wanamaker, et al., No. 1:16-cv-
    24097-UU (S.D. Fla.) (the Prior Litigation).
    FitCrew alleged Affiliati and its president—Palta—had engaged in
    fraudulent advertising practices by falsely claiming professional athletes had
    endorsed FitCrew’s supplements, using intellectual property owned by ESPN and
    the NFL without authorization, and removing or hiding relevant terms and
    conditions, all resulting in “massive customer dissatisfaction” and over $1 million
    in chargebacks. These allegations formed the basis for FitCrew’s fraud-based
    affirmative defense, counterclaims against Affiliati for fraudulent
    misrepresentation, civil conspiracy to defraud, breach of oral contract, and
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    fraudulent inducement, as well as third-party claims against Palta individually for
    fraudulent misrepresentation and civil conspiracy to defraud.
    Ultimately, the parties entered into a settlement agreement (the Settlement
    Agreement or the Agreement) under which FitCrew agreed to pay Affiliati and
    Palta (collectively, Affiliati) just over $1 million over a six-year period. The
    Agreement contained a non-disparagement provision, confidentiality provision,
    and a provision that the parties’ stipulated confidentiality order would continue to
    govern their conduct. Pursuant to these clauses, the parties agreed not to make any
    disparaging or negative remarks that would impugn or damage one another’s
    character, reputation, or business acumen, and to keep confidential details of their
    Agreement and the underlying conduct. However, the clauses contained
    exceptions for certain truthful statements, with the non-disparagement provision
    broadly excluding any truthful statement made “in connection with any legal
    proceeding or investigation by either Party or any governmental authority.” The
    Agreement also provided that in the event of a default by FitCrew on any term of
    the Agreement—including a failure to meet its payment obligations or comply with
    the confidentiality and non-disparagement provisions—Affiliati would be “entitled
    to accelerate the entire sum due . . . and submit an ex-parte final consent judgment
    against [FitCrew] . . . for the total principal sum of $1,400,766.00” plus attorney’s
    fees, costs, and prejudgment interest.
    4
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    B. The Instant Lawsuit for Breach of the Settlement Agreement
    Shortly after entering into the Settlement Agreement, FitCrew learned the
    primary affiliate assigned to the FitCrew marketing campaign had been arrested for
    conspiracy to commit advertising fraud and money laundering. FitCrew began
    communicating with prosecutors in the affiliate’s criminal case, who asked
    FitCrew to provide the name of other Affiliati clients that may have been subjected
    to similar false advertising practices. FitCrew cooperated and later asked other
    former Affiliati clients to sign complaint forms to be filed with the Florida
    Attorney General.
    In June 2018, Affiliati filed the instant lawsuit against FitCrew for breach of
    the Settlement Agreement’s confidentiality and non-disparagement provisions
    based, in part, on FitCrew’s communications with current and former Affiliati
    clients. During the litigation, FitCrew missed its October 2018 installment
    payment, prompting Affiliati to amend its complaint to include failure to pay as an
    additional ground for breach. In Count I, for breach of the Settlement Agreement,
    Affiliati sought accelerated payment of $1.4 million, and in Count II, for injunctive
    relief, it sought to enjoin FitCrew from further breaches of the confidentiality and
    non-disparagement provisions.
    In its affirmative defenses and counterclaims against Affiliati, FitCrew again
    claimed fraud. This time, FitCrew asserted Affiliati had made misrepresentations
    5
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    during discovery in the Prior Litigation to conceal its knowledge of the fraudulent
    ad content and induce FitCrew to settle. Specifically, through a privilege log,
    discovery responses, meet and confer letters, and deposition testimony, Affiliati
    misrepresented that it had no access to affiliate ad content and had redacted only
    the names of affiliates from its discovery production. However, FitCrew later
    discovered that a redacted tracking report produced by Affiliati contained links to
    affiliate websites displaying fraudulent and deceptive advertisements. Based on
    this conduct, FitCrew counterclaimed to have the Settlement Agreement declared
    void and unenforceable, for fraudulent inducement, and for fraudulent
    misrepresentation.
    Affiliati moved to dismiss the counterclaims, and the district court granted
    its motion. The court concluded that under Mergens, FitCrew could not show
    reasonable reliance on Affiliati’s statements during the Prior Litigation—and
    therefore could not prevail on its fraud-based counterclaims—because FitCrew had
    accused Affiliati of fraud and dishonesty in that action.
    Affiliati then moved for partial summary judgment as to Count I and
    FitCrew moved for summary judgment on both counts. The district court granted
    Affiliati’s motion. The court found FitCrew had breached the Settlement
    Agreement based on its failure to make a required payment and rejected all of
    FitCrew’s fraud-based affirmative defenses under Mergens, for the same reasons it
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    had dismissed FitCrew’s counterclaims. The court further concluded Affiliati was
    entitled to entry of a judgment of $1.4 million pursuant to the Settlement
    Agreement’s default clause. However, the court deferred ruling on Count II and on
    FitCrew’s third and fifth affirmative defenses, which concerned the breach of the
    Agreement’s confidentiality and non-disparagement provisions.
    Pursuant to a joint stipulation in which Affiliati agreed to withdraw Count II
    without prejudice and the parties agreed to an award of attorney’s fees and costs,
    the district court entered a “consent final judgment” in favor of Affiliati. This
    appeal followed.
    II. DISCUSSION
    In dismissing FitCrew’s counterclaims and concluding FitCrew’s fraud-
    based affirmative defenses did not shield it from liability for nonpayment under the
    Agreement, the district court relied on our decision in Mergens, where we held “a
    settlement fraud claimant cannot prove reasonable reliance on a party’s
    misrepresentations if he settles a dispute involving accusations that the other party
    was guilty of fraud or other dishonest conduct.” Green Leaf Nursery v. E.I.
    DuPont De Nemours & Co., 
    341 F.3d 1292
    , 1300 (11th Cir. 2003) (citing
    Mergens, 
    166 F.3d at 1118
    ). In Mergens, a corporation’s minority shareholders
    entered into a stock repurchase agreement with majority shareholder Dreyfoos
    after accusing Dreyfoos of “a shocking waste of corporate assets” and threatening
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    litigation if Dreyfoos did not buy back their shares. Mergens, 
    166 F.3d at 1116, 1118
    . After executing the agreement, plaintiffs brought an action for securities
    fraud, fraudulent inducement, and breach of fiduciary duty, alleging Dreyfoos had
    misrepresented the corporation’s cash flow and assets to induce them to sell at a
    price below market value. 
    Id. at 1116
    . We affirmed the district court’s grant of
    judgment on the pleadings in favor of Dreyfoos on the fraud claims, concluding
    plaintiffs were not justified in relying on Dreyfoos’s representations, given: (1)
    they were sophisticated sellers who were represented by counsel, (2) they were in
    an untrusting and adversarial relationship with Dreyfoos, and (3) they had agreed
    to settle a threatened lawsuit involving claims of fraud. 
    Id. at 1118
    .
    These same considerations were relevant in Green Leaf. There, plaintiff
    plant growers settled state-law claims for fraud and products liability relating to the
    use of a DuPont fungicide, despite their knowledge of discovery abuses in their
    own case and numerous others throughout the country involving the fungicide.
    Green Leaf, 
    341 F.3d at 1296
    . Later, plaintiffs brought claims for fraud, alleging
    DuPont had engaged in “a massive scheme of perjury, falsification of evidence,
    and fraudulent concealment of evidence” to induce plaintiffs to settle for less than
    the value of their case. 
    Id.
     We affirmed the district court’s dismissal of plaintiffs’
    fraud claims, concluding plaintiffs could not “reasonably or justifiably rely on any
    of DuPont's misrepresentations” where they “were represented by counsel, were in
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    an antagonistic and distrusting relationship with DuPont, and settled litigation that
    included accusations of fraud and other dishonest conduct by DuPont.” 
    Id. at 1305
    .
    FitCrew argues that Mergens and Green Leaf are distinguishable because the
    fraud claims in this case are based on different conduct than those alleged against
    Affiliati in the Prior Litigation—namely, they are based on misrepresentations
    made by Affiliati’s attorney during discovery. FitCrew argues attorneys must be
    able to rely on representations made by opposing counsel, especially when, as here,
    the representations concern discoverable material within the opposing party’s
    exclusive control.
    The district court did not err in applying the Mergens rule even though
    FitCrew’s fraud claims were based on misconduct that occurred during discovery
    through Affiliati’s attorneys. In Green Leaf, we observed plaintiffs’ past and
    current claims involved “the same type of fraudulent conduct” by DuPont—the
    concealment of information concerning the fungicide’s defects. Green Leaf, 
    341 F.3d at 1304
    . In the prior action, those defects were concealed from the public and
    the Environmental Protection Agency, while in the latter action, they were hidden
    from the court and opposing counsel. 
    Id.
     Nevertheless, we rejected plaintiffs’
    argument that their reliance was reasonable because the latter misrepresentations
    were made during litigation. 
    Id. at 1304-05
     (“To argue in the abstract that litigants
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    should be able to rely on an opponent to tell the truth in discovery responses is not
    enough to make reliance upon an opponent’s representations reasonable in a
    separate fraud claim for damages.”). While sanctions or bar admonitions might be
    available as remedies for the discovery abuses, a separate claim of fraud could not
    be sustained under the circumstances. 
    Id. at 1305
    .
    Despite our observation in Green Leaf that plaintiffs’ prior and current fraud
    claims involved the same type of conduct, neither Green Leaf nor Mergens require
    an exact parallel between the fraud claims resolved by a settlement agreement and
    those alleged to have induced the settlement. Rather, what was central to our
    analysis in both cases was that the plaintiffs were represented by counsel, “in an
    antagonistic and distrusting relationship” with the defendants, and had settled
    litigation, or threatened litigation, “that included accusations of fraud and other
    dishonest conduct.” See Green Leaf, 
    341 F.3d at 1305
    ; Mergens, 
    166 F.3d at 1118
    .
    The same circumstances are present in this action, and the fact the underlying
    misrepresentations were made in the course of discovery does not render FitCrew’s
    reliance reasonable.
    FitCrew argues that Mergens is no longer good law in light of Butler v.
    Yusem, a 2010 case in which the Florida Supreme Court held that “[j]ustifiable
    reliance is not a necessary element of fraudulent misrepresentation.” 
    44 So. 3d 102
    , 105 (Fla. 2010). In Butler, the plaintiff brought claims for fraudulent and
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    negligent misrepresentation against several real estate developers after previously
    attempting to verify their reputation in construction and commercial development,
    which the trial court dismissed based on lack of due diligence. Butler, 
    44 So. 3d at 103-04
    . Following remand from the Florida Supreme Court, Florida’s Fourth
    District Court of Appeal affirmed the dismissal of Butler’s fraud claims,
    concluding the trial court’s finding regarding the lack of due diligence translated
    into a lack of justifiable reliance. 
    Id. at 104-05
    . The Florida Supreme Court
    quashed the Fourth District Court of Appeal’s decision, holding justifiable reliance
    was not an element of fraudulent misrepresentation. 
    Id. at 105
    .
    In holding a settlement fraud claimant could not reasonably rely on
    misrepresentations made by the allegedly dishonest party with whom it settled,
    both Mergens and Green Leaf cited Florida case law indicating that justifiable
    reliance is an element of fraudulent misrepresentation. Green Leaf, 
    341 F.3d at
    1304 n.11; Mergens, 
    166 F.3d at 1117
    . The rule from Mergens derived from
    Pettinelli v. Danzig, 
    722 F.2d 706
    , 709 (11th Cir. 1984), which held that a “right to
    rely” is another element of common law fraud under Columbus Hotel Corp. v.
    Hotel Mgmt. Co., 
    156 So. 893
    , 901 (Fla. 1934). Regardless of whether reliance is
    justifiable or reasonable, Florida courts have long held that “[t]o be remediable, a
    representation must have been of such a nature and made under such circumstances
    that the injured party had a right to rely upon it.” Columbus Hotel, 
    156 So. at 901
    .
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    Even after Butler, Florida intermediate courts have continued to hold that
    “following accusations of fraud, the accuser may not then ‘justifiably rely’ on the
    representations of the accused in subsequent negotiations aimed at resolving the
    dispute.” Diaz v. Kosch, 
    250 So. 3d 156
    , 167 (Fla. 3d DCA 2018). We, like
    Florida’s Third District Court of Appeal, “do not read Butler as receding from the
    well-established and common sense principle of law espoused in Columbus Hotel
    and its progeny: generally, adverse parties negotiating a settlement agreement in
    an attempt to avoid litigation cannot rely upon the representations of one another.”
    Moriber v. Dreiling, 
    194 So. 3d 369
    , 374 (Fla. 3d DCA 2016). We reject
    FitCrew’s argument that Mergens is no longer good law.
    FitCrew argues that when a party fails to turn over information in discovery
    that the opposing party cannot otherwise obtain, a settlement should be disallowed.
    Under Florida law, a court may discourage discovery misconduct “by disallowing
    the settlement which is the fruit of such misconduct.” See Garvin v. Tidwell, 
    126 So. 3d 1224
    , 1230 (Fla. 4th DCA 2012) (reversing denial of motion to rescind
    settlement agreement). However, although discovery misconduct may support a
    claim of recission under certain circumstances, it does not allow a party to assert
    independent settlement fraud claims against a dishonest party with whom it has
    settled prior claims for fraud. See Green Leaf, 
    341 F.3d at 1305
    .
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    FitCrew also argues that because it had sufficiently alleged reasonable
    reliance, a motion to dismiss or motion for summary judgment is “not the
    appropriate vehicle” for disputing this factual issue. We disagree. Whether
    FitCrew had a right to rely on Affiliati’s discovery responses in the Prior
    Litigation, where it had accused Affiliati of fraud—is a question of law. Green
    Leaf, 
    341 F.3d at
    1305 n.12. The district court did not err in dismissing FitCrew’s
    counterclaims, or in granting Affiliati’s motion for summary judgment, in
    concluding that FitCrew had no such right to rely under the circumstances.
    III. CONCLUSION
    For the reasons above, the district court did not err in dismissing FitCrew’s
    counterclaims and granting summary judgment in favor of Affiliati on Count I of
    the amended complaint. Accordingly, we affirm.
    AFFIRMED.
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