Spinelli v. National Football League , 903 F.3d 185 ( 2018 )


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  • 17-0673-cv
    Spinelli v. National Football League
    UNITED STATES COURT OF APPEALS
    FOR THE SECOND CIRCUIT
    August Term, 2017
    Argued: May 1, 2018
    Decided: September 11, 2018
    No. 17-0673-cv
    PAUL SPINELLI, SCOTT BOEHM , PAUL JASIENSKI, GEORGE NEWMAN LOWRANCE,
    DAVID STLUKA, DAVID DRAPKIN, THOMAS E. WITTE,
    Plaintiffs-Appellants,
    — v. —
    NATIONAL FOOTBALL LEAGUE, NFL VENTURES, L.P., NFL PRODUCTIONS, L.L.C.,
    NFL ENTERPRISES, L.L.C., REPLAY PHOTOS, L.L.C., ASSOCIATED PRESS, NFL
    PROPERTIES, LLC, ARIZONA CARDINALS HOLDINGS, INC., ATLANTA FALCONS
    FOOTBALL CLUB LLC, BALTIMORE RAVENS LIMITED PARTNERSHIP, BUFFALO BILLS,
    INC., PANTHERS FOOTBALL, INC., CHICAGO BEARS FOOTBALL CLUB, INC., CINCINNATI
    BENGALS, INC., CLEVELAND BROWNS LLC, DALLAS COWBOYS FOOTBALL CLUB, LTD.,
    DENVER BRONCOS FOOTBALL CLUB, DETROIT LIONS, INC., GREEN BAY PACKERS, INC.,
    HOUSTON NFL HOLDINGS LP, INDIANAPOLIS COLTS, INC., JACKSONVILLEJAGUARS
    LTD., KANSAS CITY CHIEFS FOOTBALL CLUB, INC., MIAMI DOLPHINS, LTD.,
    MINNESOTA VIKINGS FOOTBALL CLUB LLC, NEW ENGLAND PATRIOTS, LP, NEW
    ORLEANS LOUISIANA SAINTS, LLC, NEW YORK FOOTBALL GIANTS, INC., NEW YORK
    JETS FOOTBALL CLUB, INC., OAKLAND RAIDERS LP, PHILADELPHIA EAGLES FOOTBALL
    CLUB, INC., PITTSBURGH STEELERS SPORTS, INC., SAN DIEGO CHARGERS FOOTBALL
    CO., SAN FRANCISCO FORTY NINERS LTD., FOOTBALL NORTHWEST LLC, RAMS
    FOOTBALL CO. LLC, BUCCANEERS LIMITED PARTNERSHIP, TENNESSEE FOOTBALL,
    INC., WASHINGTON FOOTBALL INC.,
    Defendants-Appellees,
    GETTY IMAGES (US), INC.,
    Defendant.
    B e f o r e:
    LYNCH and DRONEY, Circuit Judges, and SESSIONS, District Judge.*
    Plaintiffs-Appellants are sports photographers who make a living taking
    and licensing photographs of National Football League events. They seek to
    recover damages on copyright, contract, and tort theories of liability after
    Defendants-Appellees allegedly exploited thousands of Plaintiffs’ photographs
    without a license and without compensating Plaintiffs in any way. Plaintiffs also
    bring an antitrust challenge, alleging that the NFL and Associated Press
    conspired to restrain trade in the market for commercial licenses of NFL event
    photographs. The United States District Court for the Southern District of New
    York (Robert W. Sweet, J.) dismissed all of the claims at issue here for failure to
    state a claim. We AFFIRM IN PART, VACATE IN PART, and REMAND for
    further proceedings.
    *
    Judge William K. Sessions III, of the United States District Court for the District
    of Vermont, sitting by designation.
    2
    KEVIN P. MCCULLOCH (Nathaniel Kleinman, on the brief), The
    McCulloch Law Firm PPLC, New York, NY; William P. Ferranti,
    The Ferranti Firm LLC, Portland, OR, for Plaintiffs-Appellants.
    ANDREW L. DEUTSCH (Tammy Y. Duvdevani, on the brief), DLA Piper
    LLP, New York, NY; Jura C. Zibas, Wilson Elser Moskowitz,
    Edelman & Dicker LLP, New York, NY, for Defendants-
    Appellees Associated Press and Replay Photos, LLC.
    JEFFREY A. MISHKIN (Anthony J. Dreyer, Karen Hoffman Lent, Jordan
    A. Feirman, on the brief), Skadden, Arps, Slate, Meagher & Flom
    LLP, New York, NY, for Defendants-Appellees National Football
    League, NFL Ventures, L.P., NFL Productions, L.L.C., NFL
    Enterprises, L.L.C., NFL Properties, LLC, Arizona Cardinals
    Holdings, Inc., Atlanta Falcons Football Club LLC, Baltimore
    Ravens Limited Partnership, Buffalo Bills, Inc., Panthers
    Football, Inc., Chicago Bears Football Club, Inc., Cincinnati
    Bengals, Inc., Cleveland Browns LLC, Dallas Cowboys Football
    Club, Ltd., Denver Broncos Football Club, Detroit Lions, Inc.,
    Green Bay Packers, Inc., Houston NFL Holdings LP,
    Indianapolis Colts, Inc., JacksonvilleJaguars LTD., Kansas City
    Chiefs Football Club, Inc., Miami Dolphins, Ltd., Minnesota
    Vikings Football Club LLC, New England Patriots, LP, New
    Orleans Louisiana Saints, LLC, New York Football Giants, Inc.,
    New York Jets Football Club, Inc., Oakland Raiders LP,
    Philadelphia Eagles Football Club, Inc., Pittsburgh Steelers
    Sports, Inc., San Diego Chargers Football Co., San Francisco
    Forty Niners LTD., Football Northwest LLC, Rams Football Co.
    LLC, Buccaneers Limited Partnership, Tennessee Football, Inc.,
    and Washington Football Inc.
    3
    GERARD E. LYNCH, Circuit Judge:
    Plaintiffs-Appellants are seven sports photographers who make a living
    taking and licensing photographs of NFL events. Defendants-Appellees are the
    National Football League, various other league entities, and its 32 constituent
    teams (collectively, “the NFL”); the Associated Press (“AP”), which licenses NFL
    event photographs for commercial and editorial uses; and Replay Photos, LLC,
    which sells NFL photographs through an online store. Through this lawsuit,
    Plaintiffs seek to recover damages on copyright, contract, and tort theories of
    liability after the NFL and Replay Photos, with AP’s permission, allegedly
    exploited thousands of Plaintiffs’ photographs without a license and without
    compensating Plaintiffs in any way. Plaintiffs also bring an antitrust challenge,
    alleging that the NFL and AP conspired to restrain trade in the market for
    commercial licenses of NFL event photographs.
    The United States District Court for the Southern District of New York
    (Robert W. Sweet, J.) dismissed all of the claims at issue here for failure to state a
    4
    claim. For the reasons that follow, we AFFIRM IN PART, VACATE IN PART,
    and REMAND for further proceedings.
    BACKGROUND
    I.    The Relationships Between the Parties
    Beginning in 2003, the NFL began to outsource the licensing of its pooled
    intellectual property (e.g., league and team logos) to outside agencies. From 2007
    to 2009, Getty Images (US), Inc., served as the NFL’s exclusive licensing agent.1
    From March 2009 to present, the NFL’s exclusive licensing agent has been AP.
    The agreement that the NFL reached with AP in 2009 (the “2009 AP-NFL
    agreement”) was relatively straightforward. As relevant here, AP became the
    exclusive agent for and distributor of commercial licenses for photographs that
    contain NFL intellectual property, and guaranteed the NFL a share of the royalty
    revenue that it received. AP also granted the NFL a broad complimentary license
    for “AP-Owned Photos” of NFL events, i.e., photos for which AP owned the
    1
    Getty was named a defendant in this case, but the district court granted its
    motion to compel arbitration. No claim against Getty is before us on appeal, and
    references to “Defendants” in this opinion exclude Getty.
    5
    copyright. It did not grant such a license for “AP-Contributor Photos,” i.e., photos
    that AP had the right to license, but in which a photographer not employed by
    AP owned the copyright.
    AP and the NFL entered a renewed agreement in April 2012 (the “2012 AP-
    NFL agreement”). Although the structure of the AP-NFL relationship remained
    largely the same, the new agreement departed from the prior agreement in at
    least one significant way: it expanded the complimentary license granted to the
    NFL to cover photographs owned by non-AP contributing photographers. The
    new license provision provided as follows:
    AP grants the NFL Entities . . . the right (for no
    additional payment or fee) to make Editorial use and/or
    marketing and charitable uses of AP-Owned Photos,
    Pre-Existing AP-Owned Photos and AP-Contributor
    Photos . . . . [The] Scope of Use may include . . . NFL or
    Member Club driven marketing initiatives, NFL or
    Member Club publishing, catalog or entertainment
    projects (including, but not limited to magazines, game
    programs, DVDs, and books whether produced by NFL
    Entities or in conjunction with third parties) . . . press
    releases, media guides, game tickets, Member Club
    season ticket brochures, Member Club wall décor, and
    the NFL and Member Club websites,
    profootballhof.com and any other NFL or Member Club
    owned or controlled website or mobile offerings. . . . AP
    has or will promptly secure the rights from AP
    Contributors for the NFL Entities royalty-free use of AP-
    6
    Contributor Photos within the Scope of Use as of April
    1, 2009 . . . .
    C.J.A. 74–75.2
    Because photographs of NFL events inevitably contain NFL trademarks,
    commercial exploitation of such photos requires a license from the NFL. In
    serving as the exclusive licensing agent for the NFL marks, AP became the
    gateway to the commercial NFL photography market for professional sports
    photographers like Plaintiffs who wish to shoot NFL events.
    Plaintiffs, therefore, entered into “contributor agreements” with AP in
    order to secure access to NFL events and obtain licenses for the intellectual
    property contained in the photographs taken at those events. Under their
    2
    The abbreviation “C.J.A.” refers to the parties’ Confidential Joint Appendix,
    which was filed under seal. The materials quoted from or referenced to the C.J.A.
    in this opinion concern contractual language that is integral to the dispute that is
    the subject of this opinion. We see no justification for sealing those materials that
    would outweigh the public’s right of access to judicial documents necessary to
    understand the basis for court rulings, and accordingly, the portions of the C.J.A.
    referenced in this opinion are, to that extent, unsealed. In addition, it is hereby
    ORDERED that the parties consult on whether and to what extent other portions
    of the C.J.A. and Defendants’ unredacted briefs should remain under seal. The
    C.J.A. and the unredacted briefs will be unsealed 28 days after issuance of this
    opinion absent a properly supported motion to keep specific portions of the
    materials under seal.
    7
    contributor agreements, Plaintiffs agreed to provide their “Best Cut Photos” from
    each of the events they covered, and AP agreed to use commercially reasonably
    efforts to accept as many of Plaintiffs’ photographs as possible for inclusion in its
    stock photo database. Plaintiffs retained “all right, title and interest in and to”
    each of the photographs accepted by AP, as well as the right to sue for
    infringement, J.A. 923, 925, but granted AP a broad license as follows:
    Photographer hereby provides to AP a perpetual,
    irrevocable, transferable, worldwide, right and license
    to reproduce, edit, translate the caption of, prepare
    derivative works of, publicly perform, publicly display,
    load into computer memory, cache, store and otherwise
    use the Final Photos and to transfer or sublicense these
    rights to other entities. With respect to NFL Event
    Photos taken at NFL Events for which AP directly or
    indirectly arranges for Photographer to obtain a
    credential, the foregoing rights shall be exclusive for so
    long as the NFL (or one of its affiliates) confers to AP (or
    one of its affiliates) the exclusive rights to operate as an
    NFL commercial use licensing agent, and nonexclusive
    thereafter. With respect to all other Event Photos and
    the Archival Event Photos, the foregoing rights shall be
    non-exclusive. AP shall present the Final Photos
    through AP’s image database currently known as “AP
    Images” (the “AP Images Platform”) and other image
    databases at AP’s discretion.
    8
    J.A. 923.3
    In turn, AP agreed to pay royalties for certain uses of Plaintiffs’ works. The
    provision covering royalties reads as follows:
    In exchange for the license granted in Section 4, AP shall
    provide to Photographer on qualifying Event Photo
    Sales (as defined below), the greater of (a) a royalty
    equal to the Applicable Percentage (as defined in
    Section 5.2) of Net Revenue (as defined below), and (b) a
    royalty equal [to] twenty-five dollars ($25.00) per Final
    Photo (each of (a) and (b), “Royalties”). . . . For purposes
    of this agreement, “Event Photo Sales” shall mean only
    the a la carte sale of licenses for Event Photos through
    AP’s online database service, currently known as “AP
    Images.” A la carte sales shall mean the sale of licenses
    for individual photos for which a per-image price is
    established. No Royalties or other compensation shall
    be due to Photographer for the downloading of
    “preview” or “thumbnail” or other promotional or
    browse-quality images. For the purposes of this
    Agreement, “Net Revenue” shall mean all cash actually
    collected by AP from the sale of copies of a particular
    Event Photo, less sales commission. . . . It is understood
    that AP may offer the Event Photos for a la carte sale at
    a bulk rate, which may require allocation of revenues
    across photographic images from photographic images
    from various photographers downloaded and/or made
    available to third party licensees. In the event that Event
    3
    There are some differences among the individual Plaintiffs’ contributor
    agreements. Because those differences are largely immaterial, we principally
    quote from only one such agreement, but note differences among the agreements
    when relevant.
    9
    Photo(s) are licensed on an a la carte basis with other
    photographs at a bulk rate, the net revenue received by
    AP shall be apportioned on an equal pro-rata basis
    across all photos included in the a la carte bulk rate, for
    purposes of determining the applicable Royalties for
    each Event Photo. AP shall not use Photographer’s
    Event Photos in any discounted subscription plan it
    sells to its customers. Photographer shall be entitled to
    no compensation for licensing or use of the Event
    Photos in any of AP’s own publicity or advertising
    materials.
    . . . [T]he “Applicable Percentage” shall mean (a) forty
    percent (40%) for NFL Event Photos taken by
    Photographer that are licensed for commercial use by
    AP (or its affiliates) pursuant to Section 4, (b) fifty
    percent (50%) for NFL Event Photos taken by
    Photographer that are licensed for editorial use by AP
    (or its affiliates) pursuant to Section 4, (c) forty percent
    (40%) for Event Photos (excluding NFL Event Photos)
    and Archival Event Photos that are licensed for
    commercial use by AP (or its affiliates) pursuant to
    Section 4, and (d) fifty percent (50%) for Event Photos
    (excluding NFL Event Photos) and Archival Event
    Photos that are licensed for editorial use by AP (or its
    affiliates) pursuant to Section 4.
    J.A. 923–24. Certain of the contributor agreements do not include a minimum
    payment amount on Event Photo Sales, making the royalty simply a percentage
    of the cash collected on qualifying sales.
    II.   The Dispute Over Complimentary Licenses
    10
    Ever since Plaintiffs executed their contributor agreements, things have not
    gone as Plaintiffs expected. The NFL has made widespread use of Plaintiffs’
    photographs — publishing them in NFL promotional and editorial materials,
    licensing and selling them through online photo stores, displaying them on NFL
    websites, and even turning a photograph of quarterback Aaron Rodgers into a
    multi-story poster promoting Super Bowl XLV — all without paying anything to
    Plaintiffs. According to Plaintiffs, the NFL has committed thousands of
    individual acts of copyright infringement.
    The NFL has long demonstrated interest in using Plaintiffs’ photographs
    for free. In 2007, Getty, hoping to secure an extension of its existing contract with
    the NFL, requested that Plaintiffs allow Getty to grant “trial” licenses that would
    allow the NFL to make certain complementary uses of photographs from the
    2007-2008 football season for a three-month period. Plaintiffs agreed to those
    short-term trial licenses, but later rejected Getty’s request that the licenses be
    expanded and extended.
    Given their experience with Getty, Plaintiffs raised the issue of NFL access
    to contributor photos with AP after AP signed its 2009 contract with the NFL.
    Before Plaintiffs signed their contributor agreements, AP represented that its
    11
    agreement with the NFL “did not include a complimentary license to use
    contributor photos and thus the NFL was required, like any other customer, to
    purchase separate licenses in order to obtain rights to use contributor photos.”
    J.A. 112. Plaintiffs offered to allow the NFL to make complimentary use of their
    photos in exchange for additional consideration from AP, but AP was
    uninterested in such an arrangement. It explained that it “did not want or require
    any exception to [the] minimum royalty requirement [in the contributor
    agreements] because it intended to charge the NFL for any use of contributor
    photographs in order to offset the complimentary use of AP’s wholly-owned
    photos that AP already had agreed to.” J.A. 113.
    Relying on those representations, and pressured by AP’s threats that if
    they didn’t sign the agreement as-is they’d lose access to all 2009 NFL events, five
    of the Plaintiffs signed contributor agreements in August 2009. The other two
    Plaintiffs signed contributor agreements in 2011 and 2012.
    In January 2012, having become aware that the NFL was making extensive
    use of their photos without paying any royalties, Plaintiffs contacted the NFL.
    The NFL responded that their 2009 contract with AP included an express license
    permitting the NFL to make complimentary use of any NFL-related photos
    12
    licensed by AP, including Plaintiffs’. (As the actual text of the 2009 AP-NFL
    agreement makes clear, that representation was false.)
    Plaintiffs then contacted AP, which explained that the NFL was insisting
    on a complimentary license to all contributor content. AP denied that it had
    issued such a license. What’s more, AP told Plaintiffs that negotiations with the
    NFL over renewal of the agreement between the NFL and AP were being held up
    by the fact that AP did not have authority under the contributor agreements to
    issue complimentary licenses for contributing photographers’ works. For that
    reason, AP requested that Plaintiffs agree to “contract amendments that would
    permit AP to grant the NFL limited but complimentary uses of Plaintiffs’ photo
    collections,” and requested Plaintiffs’ input on the scope of a license to which all
    parties could agree. J.A. 122. In their discussions with AP, Plaintiffs made clear
    that they considered NFL’s current uses to be infringing; AP did not express a
    different view, and even “confirmed that all of the NFL’s uses of Plaintiffs’
    photos from April 2009 until April 2012 were unlicensed.” J.A. 124.
    Unbeknownst to Plaintiffs, however, AP had already entered into the 2012
    AP-NFL agreement before any of the discussions with Plaintiffs over contract
    amendments took place. In other words, AP had already granted a
    13
    complimentary license to the NFL before it sought amendments to its contracts
    with Plaintiffs that would permit AP to do so. Eventually, AP told Plaintiffs that
    complimentary usage rights for contributor photos “were built into the [2012 AP-
    NFL agreement] and were a non-negotiable mandatory element.” J.A. 124.
    Plaintiffs were told they could either accept amendments to their contributor
    agreements so as to permit AP to grant complimentary licenses to the NFL, or
    they could opt out of their agreements and no longer shoot NFL events.
    Plaintiffs did not accede to AP’s demands. And though AP’s “opt in or opt
    out” offer might suggest that the contributor agreements in place did not allow
    complimentary licenses, the NFL allegedly continues to use Plaintiffs’
    photographs to this day without paying royalties. J.A. 124.
    A similar issue arose with respect to Replay Photos, which, together with
    AP, sells copies of NFL-related photographs through an online “NFL Photo
    Store,” located at www.nflphotostore.nfl.com. Soon after Plaintiffs approached
    AP in 2012 about the NFL’s alleged infringement, AP requested that Plaintiffs
    agree to a substantially reduced royalty rate for licenses to Replay. AP presented
    Plaintiffs with a proposed amendment to their contributor agreements setting
    forth the reduced royalty rate in November 2012. Plaintiffs uniformly rejected it.
    14
    Replay went ahead and sold posters, canvases, and other copies of Plaintiffs’
    photographs anyway, and neither Replay nor AP has ever paid anything to
    Plaintiffs in return.
    III.   Procedural History
    Plaintiffs filed this lawsuit in October 2013 and amended their pleading
    after Defendants moved to dismiss. Defendants renewed their motions; the
    district court granted them, but gave Plaintiffs the opportunity to replead.
    Plaintiffs then filed a second amended complaint, asserting the claims that are
    relevant here: copyright infringement, breach of the implied covenant of good
    faith and fair dealing, breach of fiduciary duty, unconscionability, fraud, and
    violation of sections 1 and 3 of the Sherman Act. Defendants again moved to
    dismiss. The district court, largely relying on the reasoning set forth in its
    decision dismissing the first amended complaint, granted the motions as to all of
    Plaintiffs’ claims in the second amended complaint except the claim of
    15
    unconscionability; it later reconsidered and dismissed the unconscionability
    claim as well. This appeal followed.
    DISCUSSION
    We review de novo a district court’s decision to grant a motion under
    Federal Rule of Civil Procedure 12(b)(6). City of Pontiac Gen. Employees’ Ret. Sys. v.
    MBIA, Inc., 
    637 F.3d 169
    , 173 (2d Cir. 2011).
    On appeal, Plaintiffs argue that the district court erred in dismissing their
    claims for copyright infringement, breach of implied covenant of good faith and
    fair dealing, breach of fiduciary duty, unconscionability, fraud, and violation of
    the antitrust laws. We consider each in turn.
    I.    Copyright Infringement
    Plaintiffs first challenge the district court’s dismissal of their various
    copyright infringement claims.
    To state a claim for copyright infringement, a plaintiff must allege “both (1)
    ownership of a valid copyright and (2) infringement of the copyright by the
    defendant.” Yurman Design, Inc. v. PAJ, Inc., 
    262 F.3d 101
    , 109 (2d Cir. 2001). A
    valid license to use the copyrighted work “immunizes the licensee from a charge
    16
    of copyright infringement, provided that the licensee uses the copyright as
    agreed with the licensor.” Davis v. Blige, 
    505 F.3d 90
    , 100 (2d Cir. 2007). The
    existence of a license is an affirmative defense, placing upon the party claiming a
    license “the burden of coming forward with evidence” of one. Bourne v. Walt
    Disney Co., 
    68 F.3d 621
    , 631 (2d Cir. 1995). By contrast, “[w]here only the scope of
    the license is at issue,” it is the copyright owner’s burden to show that the
    defendant’s use of a work was unauthorized. 
    Id. Disputes involving
    the scope of
    a license present courts with a question of contract. 
    Id. A person
    “infringes contributorily by intentionally inducing or
    encouraging direct infringement, and infringes vicariously by profiting from
    direct infringement while declining to exercise a right to stop or limit it.”
    Metro-Goldwyn-Mayer Studios Inc. v. Grokster, Ltd., 
    545 U.S. 913
    , 930 (2005)
    (internal citation omitted). Without a showing of a direct copyright infringement,
    secondary liability cannot be maintained. 
    Id. at 930;
    Faulkner v. Nat'l Geographic
    Enterprises Inc., 
    409 F.3d 26
    , 40 (2d Cir. 2005).
    Here, Defendants do not dispute that Plaintiffs have valid copyrights in the
    photographs in question or that, subject to a few exceptions discussed below, the
    17
    NFL and Replay used Plaintiffs’ photographs in ways that, absent a valid license,
    would be considered infringing.4 Therefore, the principal dispute is over
    Defendants’ various license defenses. Plaintiffs claim that Defendants are liable
    for copyright infringement on the theories that (i) AP was barred under Davis v.
    
    Blige, 505 F.3d at 104
    , from granting the NFL a retroactive license for the
    2009–2012 period (i.e., before the 2012 AP-NFL agreement expressly granted the
    NFL a sublicense to Plaintiffs’ photographs); (ii) AP had no authority under the
    contributor agreements to grant complimentary licenses for the 2012–2015 period
    (i.e, the period during which the 2012 AP-NFL agreement was in place); and (iii)
    in any event, certain of Defendants’ uses of Plaintiffs’ images were not covered
    by the licenses purportedly given and received. We agree with Plaintiffs’
    contentions in part.
    A.     2009–2012 Uses
    4
    Although AP argues that dismissal of the vicarious and contributory
    infringement claims against it should be affirmed because Plaintiffs do not
    plausibly plead direct copyright infringement by the NFL and Replay Photos, AP
    does not contend that even if Plaintiffs plausibly allege direct infringement
    against the other Defendants, the complaint nonetheless fails to state a claim for
    secondary liability against AP. For this reason, insofar as we determine that the
    direct infringement claims are plausibly alleged, we vacate the dismissal of the
    secondary liability claims against AP.
    18
    The only express license purporting to cover the NFL’s uses of Plaintiffs’
    photographs before the 2012 AP-NFL agreement was reached is contained in that
    very agreement. Plaintiffs argue that our decision in Davis v. Blige barred AP
    from granting such a retroactive license, defeating any license defense that the
    NFL might have for the 2009–2012 period.
    In Davis, plaintiff Sharice Davis claimed that she and a third party, Bruce
    Chambliss, were co-authors of compositions used in two songs recorded by Mary
    J. 
    Blige. 505 F.3d at 94
    . Davis sued Blige, Bruce Miller, who co-wrote the two
    allegedly infringing songs, and others involved in the songs’ production. 
    Id. While litigation
    was ongoing, Chambliss transferred his ownership interest in the
    disputed compositions to Miller “effective as of the date” that the compositions
    were created. 
    Id. at 96.
    The defendants then moved for summary judgment on the
    ground that the “written transfer agreements conveyed the copyrights [to Miller]
    retroactively,” and because a copyright holder cannot sue a co-owner for
    infringement, Davis’s suit was “barred against [the new owner Miller] and those
    to whom [he] had licensed the disputed compositions (including Blige and the
    other defendants).” 
    Id. at 96–97.
    The district court agreed, but this Court did not. Our decision vacating the
    19
    grant of summary judgment rested on two key principles: that the “right to
    prosecute an accrued cause of action for infringement is . . . an incident of
    copyright ownership,” and that a co-owner “may not convey more than he
    owns.” 
    Id. at 99.
    One co-owner’s retroactive license or assignment to another
    party was thus invalid because it “would — if given legal effect — erase the
    unauthorized use from history with the result that [the other] co-owner’s right to
    sue for infringement, which accrues when the infringement first occurs, is
    extinguished.” 
    Id. at 103.
    The status of the parties here may differ slightly from those in Davis, but
    the reasoning of Davis leads inescapably to the same conclusion. Before the 2012
    AP-NFL agreement was executed, Plaintiffs had the right to sue the NFL for
    copyright infringement, and if the retroactive license AP granted in 2012 were
    effective, AP would have extinguished that right. Doing so was impermissible,
    irrespective of whether AP had the authority to issue a prospective license to the
    NFL starting in 2009. See 
    id. at 100
    (recognizing that a copyright owner, like
    Chambliss, “may grant a non-exclusive license to use the work unilaterally,”
    which would permit uses that a co-owner may not have approved of and would
    prevent the co-owner from claiming infringement, but holding that the existence
    20
    of that authority does not allow the copyright owner to achieve the same result
    retroactively).
    As an alternative to their failed retroactive-license argument, Defendants
    contend that AP impliedly licensed the NFL’s 2009–2012 uses through its
    conduct, making reliance on the express retroactive license unnecessary. That
    argument comes up short as well.5
    The argument fails at the threshold because Defendants did not advance
    their implied-license theory before the district court. The “well-established
    general rule [is] that an appellate court will not consider an issue raised for the
    first time on appeal.” Mhany Mgmt., Inc. v. Cnty. of Nassau, 
    819 F.3d 581
    , 615 (2d
    Cir. 2016) (internal quotation marks omitted). Although we have “discretion to
    entertain new arguments where necessary to avoid a manifest injustice or where
    the argument presents a question of law and there is no need for additional fact-
    finding, the circumstances normally do not militate in favor of an exercise of
    discretion to address new arguments on appeal where those arguments were
    available to the parties below and they proffer no reason for their failure to raise
    5
    Even if Defendants’ implied-license defense were to succeed, Defendants would
    still need to confront Plaintiffs’ argument, discussed in detail below, that the
    contributor agreements barred AP from issuing any complimentary licenses.
    21
    the arguments below.” 
    Id. (internal quotation
    marks and citations omitted).
    Defendants urge us to exercise our discretion here, but fail to explain why they
    raise their new theory for the first time on appeal, even though the license issue
    was extensively briefed below, and the new theory concerns an affirmative
    defense, which Defendants have had the burden of raising since the beginning of
    this suit. Moreover, the implied-license theory inherently turns on the specific
    facts of AP’s behavior, making it a poor candidate for appellate review in the first
    instance.
    Even if it were properly raised, we would find that Defendants’ argument
    fails as a basis for dismissal of Plaintiffs’ claims at the pleading stage. Because the
    existence of a license is an affirmative defense, 
    Bourne, 68 F.3d at 631
    , it is a
    permissible basis for dismissal only “where the facts necessary to establish the
    defense are evident on the face of the complaint,” Kelly-Brown v. Winfrey, 
    717 F.3d 295
    , 308 (2d Cir. 2013). To root the defense in the complaint, Defendants rely on
    Plaintiffs’ allegations that AP “allowed” the NFL to use Plaintiffs’ photographs,
    which they argue are “legally equivalent to an admission that AP exercised its
    broad right to sublicense under the Contributor Agreements . . . from 2009
    onwards.” AP Brief 27–28; see also NFL Brief 18. But Defendants omit the
    22
    oppositional clause from Plaintiffs’ allegations: “[d]espite the lack of any license to
    use Plaintiffs’ photos, the NFL did use (and AP did allow the NFL to use)
    Plaintiffs’ photos extensively [between 2009 and 2012] and did so with AP’s full
    knowledge.” J.A. 121 (emphasis added).
    Other allegations are even more plainly inconsistent with the notion that,
    starting in 2009, AP had already impliedly licensed the NFL to use Plaintiffs’
    photographs. For instance, in 2012, Plaintiffs contacted the NFL about the alleged
    infringing uses, and the NFL falsely told them that the 2009 AP-NFL agreement
    “included an express license that allowed complimentary use of” Plaintiffs’
    photographs. J.A. 122. Shortly thereafter, AP told Plaintiffs that the NFL, in
    response to Plaintiffs’ inquiries, “was insisting on a license to use AP’s
    contributor content on a complimentary basis,” and the fact that AP “did not
    [yet] have the authority to grant such a license” was holding up AP’s
    negotiations with the NFL. J.A. 122. When Plaintiffs resisted, AP represented that
    the 2012 AP-NFL agreement required that AP allow the NFL to use contributor
    content for free, and that if Plaintiffs did not agree to allow such complimentary
    use, they should not sign AP’s proposed amendments to the contributor
    agreements.
    23
    These allegations plausibly support an inference that before the 2012 AP-
    NFL agreement was signed, AP had not granted the NFL a complimentary
    license to Plaintiffs’ works, and the NFL knew it. In effect, the complaint
    plausibly alleges that Defendants’ claim of an implied license is simply a post-
    hoc rationalization meant to excuse the NFL’s infringing uses should the 2012
    retroactive license be deemed invalid. We thus cannot conclude that AP’s alleged
    failure to act on the NFL’s infringing uses — particularly where AP had no
    authority under the contributor agreements to pursue infringement claims —
    means that, as a matter of law, AP gave the NFL an implied license.
    Accordingly, we vacate the dismissal of Plaintiffs’ infringement claims
    against the NFL and AP insofar as they concern the NFL’s infringing uses during
    the 2009–2012 period.
    B.     2012–2015 Uses
    Once the 2012 AP-NFL agreement expressly authorized the NFL to use
    contributor photographs without paying royalties, the assessment of the NFL’s
    alleged infringement changes in Defendant’s. Plaintiffs nevertheless contend that
    the complimentary license was invalid because AP was not permitted to grant
    such a license under the terms of the contributor agreements.
    24
    Under New York law, “if a contract is straightforward and unambiguous,
    its interpretation presents a question of law for the court to be made without
    resort to extrinsic evidence.” Postlewaite v. McGraw-Hill, Inc., 
    411 F.3d 63
    , 67 (2d
    Cir. 2005) (internal quotation marks omitted). But if “the intent of the parties
    can[not] be ascertained from the face of their agreement,” the contract is
    ambiguous and its interpretation presents a question of fact. 
    Id. (internal quotation
    marks omitted).
    The parties disagree about the correct interpretation of the contributor
    agreements. Defendants argue that the agreements require payment of royalties
    only on “qualifying Event Photo Sales,” which are defined as “a la carte sale[s] of
    licenses for Event Photos through AP’s online database service”; “a la carte
    sales,” in turn, “mean the sale[s] of licenses for individual photos for which a per-
    image price is established.”6 J.A. 923. Because the agreements define “sales” by
    reference to an established “per-image price,” and because the AP gave Plaintiffs
    photographs away for free, the complimentary licenses were not “qualifying
    6
    It is possible to license photos from the AP image library at a “bulk rate,” but
    that, in effect, just means the per-image prices is set differently, and royalties are
    determined based on a pro-rata share of the revenue received for “all photos
    included in the a la carte bulk rate” set. J.A. 923–24.
    25
    Event Photo Sales” triggering a royalty obligation. Therefore, Defendants
    continue, because the “Event Photo Sales” clause did not require a royalty
    payment, we are left with the broad licenses that Plaintiffs granted to AP, which
    do not limit AP’s ability to issue complimentary licenses to use Plaintiffs’ works.
    If those were the only two contract terms in play, we might agree with
    Defendants. But we must give “effect and meaning . . . to every term of [a]
    contract” and strive “to harmonize all of its terms.” India.Com, Inc. v. Dalal, 
    412 F.3d 315
    , 323 (2d Cir. 2005) (brackets omitted); see also Terwilliger v. Terwilliger, 
    206 F.3d 240
    , 245 (2d Cir. 2000) (“[T]he entire contract must be considered, and all
    parts of it reconciled, if possible, in order to avoid an inconsistency.”).
    Interpretations “that render provisions of a contract superfluous” are particularly
    disfavored. Int’l Multifoods Corp. v. Commercial Union Ins. Co., 
    309 F.3d 76
    , 86 (2d
    Cir. 2002).
    Defendants’ interpretation would do just that. The contributor agreements
    recognize two exceptions to AP’s obligation to pay royalties that would be
    superfluous if AP could avoid all royalty obligations to Plaintiffs so long as it
    does not sell Plaintiffs’ photographs on a per-image basis. One exception
    provides that Plaintiffs are “entitled to no compensation for licensing or use of
    26
    the Event Photos in any of AP’s own publicity or advertising materials.” J.A. 924.
    The other provides that no royalties are due “for the downloading of ‘preview’ or
    ‘thumbnail’ or other promotional or browse-quality images.” J.A. 923. Neither
    AP’s own use of photos in advertising nor website visitors’ downloading of
    thumbnail or preview photographs would seem to ever involve the sale of
    Plaintiffs’ photos, making the two clauses unnecessary exceptions to royalty
    requirements that, under Defendants’ interpretation, would already not apply.
    Beyond making it challenging to harmonize the various terms of the
    contributor agreements, Defendants’ interpretation is also difficult to reconcile
    with the overall structure of the agreement, under which Plaintiffs grant AP
    broad rights in their photographs so that AP can license the photographs to third
    parties for the mutual benefit of both AP and the photographers. Yet,
    Defendants’ interpretation would permit AP to license all of Plaintiffs’
    photographs to anyone, not just the NFL, and avoid paying royalties to Plaintiffs,
    so long as the third party compensated AP on something other than a per-image
    basis. This seems manifestly at odds with what the parties intended. See Kass v.
    Kass, 
    91 N.Y.2d 554
    , 566 (1998) (“[C]ourts should examine the entire contract and
    consider the relation of the parties and the circumstances under which it was
    27
    executed. Particular words should be considered, not as if isolated from the
    context, but in [] light of the obligation as a whole and the intention of the parties
    as manifested thereby.”) (internal quotation marks omitted).
    “Complimentary” license, moreover, is a misnomer. AP certainly
    benefitted financially from the relationship it had with the NFL, and according to
    the complaint, the NFL insisted on an unlimited license to use contributor
    photographs as a non-negotiable term of the 2012 AP-NFL agreement. That
    license was only complimentary in the sense that the NFL did not pay each and
    every time it used one of Plaintiffs’ photographs. But in the integrated
    negotiation over the terms of its relationship with the NFL, AP did receive value
    in return for the license it granted, and its interpretation of the contributor
    agreements simply allowed it to avoid sharing the wealth with Plaintiffs.
    For these reasons, we find the contract ambiguous and recognize a
    plausible interpretation under which the “qualifying Event Photo Sales”
    provision not only imposes a royalty obligation on AP, but also limits the ways in
    which AP can sublicense Plaintiffs’ photographs to third parties. And once that
    ambiguity is recognized, allowing extrinsic evidence to be used “to ascertain the
    meaning intended by the parties during the formation of the contract,” Alexander
    28
    & Alexander Servs., Inc. v. These Certain Underwriters at Lloyd’s, London, 
    136 F.3d 82
    ,
    86 (2d Cir. 1998), the case for Plaintiffs’ interpretation is even stronger. As
    Plaintiffs’ tell it, the issue of complimentary licenses came up during contract
    negotiations, and Plaintiffs even offered to allow for such licenses in exchange for
    additional consideration. AP rejected that offer, explaining that it “did not want
    or require any exception to [the contributor agreements’] minimum royalty
    requirement because it intended to charge the NFL for any use of contributor
    photographs in order to offset the complimentary use of AP’s wholly-owned
    photos that AP already had agreed to.” J.A. 113. If a fact-finder ultimately credits
    (as we must for purposes of a motion to dismiss) Plaintiffs’ assertions that
    Plaintiffs and AP specifically negotiated over Plaintiffs’ willingness to grant the
    NFL a complimentary license for their photographs, and that Plaintiffs rejected
    the proposal, Defendants’ technical interpretation of contract terms that do not
    directly address the issue of complimentary licenses would be difficult to sustain.
    Discovery and trial will shine greater light on whether the extrinsic
    evidence actually weighs in Plaintiffs’ favor, but at this stage of the case,
    Plaintiffs have plausibly alleged that AP’s complimentary license to the NFL was
    not permitted by the contributor agreements.
    29
    It is a separate question, however, whether AP simply violated a
    contractual promise to pay royalties (a claim for breach of contract) or whether its
    complimentary license to NFL exceeded the scope of its sublicensing authority (a
    claim for copyright infringement). If the former, AP would be liable for breach of
    contract, but the NFL’s license would be valid and the NFL would not be liable
    for copyright infringement. If the latter, the complimentary license itself would
    be invalid, and Plaintiffs would have a claim for copyright infringement against
    AP for impermissibly distributing Plaintiffs’ photographs and against the NFL
    for its various displays and reproductions of the photographs. See 17 U.S.C. § 106.
    Typically, a copyright owner who licenses his work to another “waives his
    right to sue the licensee for copyright infringement.” Graham v. James, 
    144 F.3d 229
    , 236 (2d Cir. 1998). But that rule holds true only where the defendant licensee
    “uses the copyright as agreed with the licensor.” 
    Davis, 505 F.3d at 100
    ; see also 3
    Nimmer on Copyright § 10.15 (2018) (“More generally, when a license is limited
    in scope, exploitation of the copyrighted work outside the specific limits
    constitutes infringement.”).
    For example, we have held that where an agreement permitted the licensee
    to distribute a computer program on CD-ROMs and required the licensee to pay
    30
    the licensor $1,000 for each new CD-ROM release and $1 dollar for each copy
    sold, the licensee’s failure to pay the applicable royalties on its CD-ROM sales
    constituted a breach of contract, not copyright infringement. 
    Graham, 144 F.3d at 235
    –36. By contrast, where an agreement licensed CBS’s use of a journalist’s
    videos and photographs in its own programming, but did not allow CBS to
    sublicense the journalist’s materials, CBS’s sublicenses to other companies
    exposed CBS to liability for copyright infringement. Fioranelli v. CBS Broad. Inc.,
    
    232 F. Supp. 3d 531
    , 537 (S.D.N.Y. 2017); see also Kamakazi Music Corp. v. Robbins
    Music Corp., 
    684 F.2d 228
    , 230 (2d Cir. 1982) (claim was for copyright
    infringement, not breach of contract, where defendant published sheet music one
    month after license to publish expired); Gilliam v. Am. Broad. Companies, Inc., 
    538 F.2d 14
    , 21 (2d Cir. 1976) (same where defendant made revisions to Monty
    Python television program, and thus script, where license permitted script
    revisions only if approved by Monty Python); Leutwyler v. Royal Hashemite Court
    of Jordan, 
    184 F. Supp. 2d 303
    , 307 (S.D.N.Y. 2001) (same where defendant
    published photographs outside the territory permitted by the license agreement).
    The question here is more difficult than in the cases above because
    Plaintiffs’ complaint is that they did not receive royalties for the NFL’s use of
    31
    their photographs (typically, a claim sounding in contract), but the interpretation
    of the contributor agreements that favors Plaintiffs provides not that the
    complimentary license to the NFL was a qualifying “Event Photo Sale” triggering
    the agreements’ royalty provisions, but rather that AP was prohibited from
    sublicensing Plaintiffs’ photographs in ways that would not qualify as “Event
    Photo Sales.” In other words, if the ambiguous contributor agreements mean
    what Plaintiffs say, then the license Plaintiffs gave to AP does not permit the
    complimentary sublicense that AP gave to the NFL. Because Plaintiffs are
    claiming that AP acted outside the scope of its license, they properly claim
    copyright infringement, not breach of contract.7
    Similarly, if the sublicense AP issued to the NFL is invalid, Plaintiffs have
    alleged a viable copyright claim against the NFL. It may seem unfair to hold a
    7
    We in no way suggest that a plaintiff can proceed on a copyright infringement
    claim simply by repackaging a claim for royalties as a claim that the alleged
    infringer exceeded the scope of a licensing agreement. In most cases, a sale or
    sublicense triggers a clearly applicable royalty obligation in a licensing
    agreement, and the remedy is a contractual one for payment of the specific
    royalty amount that the agreement provides. That is not the case here. AP gave
    the NFL unfettered access to all of Plaintiffs’ photographs, and the contributor
    agreements, which detail only how royalties are calculated for transactions for
    which a “per-image price” is established, J.A. 923, do not spell out what Plaintiffs
    would be owed if breach of contract damages were awarded.
    32
    sublicensee liable for copyright infringement for using a work for which the
    sublicensee thought it had received a valid license. But it is without question that
    the sublicensor “may not convey more than he owns,” 
    Davis, 505 F.3d at 99
    , and
    if a sublicensor has no right to issue a particular license, the sublicensee cannot
    acquire rights in copyrighted works simply because the sublicensor did so
    anyway. See 
    Gilliam, 538 F.2d at 21
    (“If the broadcast of an edited version of the
    Monty Python program infringed the group’s copyright in the script,
    [sublicensee] ABC may obtain no solace from the fact that editing was permitted
    in the agreements between [sublicensees and the sublicensor]. . . . Since a grantor
    may not convey greater rights than it owns, [the sublicensor’s] permission to
    allow [ABC] to edit appears to have been a nullity.”).8
    Accordingly, the district court erred in dismissing the infringement claims
    relating to the NFL’s 2012–2015 uses.
    C.     Other Uses
    A few other claims of infringement require resolution.
    8
    A sublicensor in AP’s position may be secondarily (and thus jointly) liable for
    the sublicensee’s infringing uses, however, and the sublicensee may have
    contractual claims against the sublicensor as well. Such potential claims might
    allow the NFL to limit or obtain compensation for any recovery by Plaintiffs
    against it.
    33
    First, Plaintiffs argue that the district court erred in dismissing their
    infringement claims relating to online photo sales by Replay. According to
    Plaintiffs, AP requested that Plaintiffs agree to license those sales at a reduced
    royalty rate, and when Plaintiffs declined, Replay nevertheless sold Plaintiffs’
    works without permission.
    Defendants’ principal response is that Replay obtained a “sublicense by
    AP” that was “broad enough to include Replay’s use of Plaintiffs’ photos.” Br. for
    Defendants-Appellees The Associated Press and Replay Photos, LLC (“AP Br.”)
    39. That argument fails not only because, as we have held above, Plaintiffs have
    plausibly alleged that AP had no authority to grant complimentary licenses in the
    first place, but also because the agreement purportedly containing the
    “sublicense by AP” does not, in fact, allow for Replay’s complimentary use of
    Plaintiffs’ photographs. AP’s agreement with Replay grants Replay “a license
    (regarding the photographs owned by AP) and a sublicense (regarding the
    photographs licensed by AP from the [NFL teams]) to market, display and sell
    the AP Photographs during the Term as part of Licensed Products offered for sale
    by Replay.” C.J.A. 5. The separately listed definition of “AP Photographs,” in
    turn, provides that
    34
    “AP Photographs” means all photographs provided by
    AP to REPLAY for the purpose of creating Licensed
    Products to be offered for sale on the NFL Photo Store
    or a Team Photo Store. “AP Photographs” include those
    photographs for which AP owns the copyright and
    possesses the photograph artifact, as well as those
    photographs for which [an NFL team] owns the
    copyright and possesses the photograph artifact and
    which are licensed to AP under a written license
    agreement between AP and the applicable [NFL team].
    C.J.A. 2.
    Under the plain language of the agreement, AP granted Replay a license
    for two types of photographs: those owned by AP and those owned by an NFL
    team. Because AP did not own the copyrights in Plaintiffs’ photographs at issue
    here, Replay’s license defense fails.
    The NFL alternatively argues that it cannot be held secondarily liable for
    Replay’s infringement because the complaint asserts no secondary liability claims
    against the NFL and does not allege that the NFL is involved in the operation of
    the NFL Photo Store.
    The NFL is correct that the complaint includes specific causes of action for
    “vicarious copyright infringement” and “contributory copyright infringement,”
    which are asserted only against AP, and that the cause of action for “copyright
    35
    infringement” alleges only that AP “infringed Plaintiffs’ copyrights by offering
    copies of Plaintiffs’ photos for sale through its ‘NFL Photo Store’ that it operates
    jointly with Defendant Replay Photos.” J.A. 152–54. Elsewhere in the complaint,
    however, Plaintiffs allege that the NFL has “earned substantial revenue
    through . . . licensing or selling (including through the NFL Photo Store and Replay
    Photos) copies of photographs owned exclusively by Plaintiffs,” and the NFL
    Photo Store’s website (nflphotostore.nfl.com) is contained within the NFL’s own
    site. J.A. 127, 131. Moreover, the agreement between Replay and AP envisions
    that the NFL will be involved in the design of the online store, and gives the NFL
    “quality control approval” rights over the NFL Photo Store and the products sold
    therein. C.J.A. 16.
    We decline to affirm dismissal of the secondary liability claim relating to
    Replay on the formalistic ground that the NFL asserts, and, in light of the
    allegations and supporting documentation noted above, we conclude that the
    complaint contains sufficient allegations to allow that claim to survive a motion
    to dismiss.
    Second, Plaintiffs argue that the NFL is liable for secondary infringement
    for “encouraging and facilitating unlicensed copying and distribution of
    36
    Plaintiffs’ photos by visitors to [NFL] websites.” Appellants’ Br. 58. But Plaintiffs
    do not allege any instances in which visitors to NFL websites violated Plaintiffs’
    copyrights — for example, by publishing one of Plaintiffs’ photographs on
    another website — and without any allegation of direct infringement, there is
    nothing for which to hold the NFL secondarily liable. Dismissal of this particular
    claim of secondary infringement was proper.
    Third, Plaintiffs argue that the NFL is liable for the removal of copyright
    management information (“CMI”). See 17 U.S.C. § 1202(b). The complaint
    contains only passing reference to CMI, alleging that NFL.com photo galleries
    allow visitors to “access large resolution copies of Plaintiffs’ photos without
    appropriate copyright management information” and that the NFL “has removed
    the copyright management information from Plaintiffs’ photos.” J.A. 129. The
    complaint does not actually identify any instance in which CMI was removed or
    even make clear what specific type of CMI is at issue. The portion of the
    complaint that mentions CMI refers to an exhibit that includes NFL.com
    screenshots, and one photograph therein is attributed only to AP, not an
    individual photographer. But the complaint does not allege that the depicted
    photograph originally contained, say, a gutter credit with an author name, let
    37
    alone who the author is (or even whether he is one of the Plaintiffs). Nor do
    Plaintiffs describe the information removed from Plaintiffs’ photographs
    elsewhere in the complaint either. The conclusory allegation to the effect of “CMI
    was removed” will not suffice. Dismissal of Plaintiffs’ CMI claim should
    therefore be affirmed.
    Finally, Plaintiffs argue that the NFL had no license to use Plaintiffs’
    photographs after March 31, 2015, when the 2012 AP-NFL agreement expired by
    its own terms. Defendants’ only response is that “before that expiration, AP and
    the NFL entered into the Interim Agreement, which incorporates the terms
    (including AP’s sublicense to the NFL) of” the 2012 agreement. AP Br. 39. Our
    determination that Plaintiffs have adequately alleged that the contributor
    agreements do not permit such a license moots Defendants’ response, and for the
    reasons discussed above, Plaintiffs’ infringement claims against the NFL and AP
    relating to the NFL’s post-March 2015 uses should not have been dismissed.
    II.   Alternative Contract and Tort Theories of Liability
    Plaintiffs next argue that the district court was wrong to dismiss a series of
    claims that would be viable alternatives should it be determined on summary
    judgment or by a jury that the express terms of the contributor agreements do not
    38
    prohibit AP from granting complimentary licenses. We agree that Plaintiffs have
    stated a claim for breach of the implied covenant of good faith and fair dealing
    and fraud, but concur in the district court’s dismissal of Plaintiffs’ claims for
    breach of fiduciary duty and unconscionability.
    A.     Breach of the Implied Covenant of Good Faith and Fair Dealing
    Plaintiffs first contend that even if the contributor agreements do not
    expressly prohibit granting complimentary licenses, they have plausibly alleged
    that AP breached the implied covenant of good faith and fair dealing in doing so.
    Under New York law, “implicit in every contract is a covenant of good
    faith and fair dealing . . . which encompasses any promises that a reasonable
    promisee would understand to be included.” New York Univ. v. Cont’l Ins. Co., 
    87 N.Y.2d 308
    , 318 (1995) (internal citation omitted). “[N]either party to a contract
    shall do anything [that] has the effect of destroying or injuring the right of the
    other party to receive the fruits of the contract,” or to violate the party’s
    “presumed intentions or reasonable expectations.” M/A–COM Sec. Corp. v.
    Galesi, 
    904 F.2d 134
    , 136 (2d Cir. 1990) (citations omitted). “Where the contract
    contemplates the exercise of discretion, this pledge includes a promise not to act
    39
    arbitrarily or irrationally in exercising that discretion.” Fishoff v. Coty Inc., 
    634 F.3d 647
    , 653 (2d Cir. 2011) (internal quotation marks omitted).
    The allegations Plaintiffs make in support of their claim are significant.
    According to the complaint, AP secretly granted the NFL a license for
    complimentary and unfettered use of thousands of Plaintiffs’ photographs, and
    in doing so sought (unsuccessfully) to excuse thousands of completed acts of
    copyright infringement. The going-forward license that the 2012 AP-NFL
    agreement contained deprived Plaintiffs of a significant revenue stream, yet
    implicitly yielded financial benefit for AP — albeit not on a per-image basis.
    On those facts, Plaintiffs have plausibly alleged that AP deprived Plaintiffs
    of “the fruits of” the contributor agreements, 
    Fishoff, 634 F.3d at 653
    , and we have
    little difficulty holding that the complaint adequately asserts that the agreements,
    if not expressly, at least implicitly prohibit AP from licensing or selling Plaintiffs’
    photographs in a way that benefits AP, but yields little to no value for Plaintiffs.
    Because Plaintiffs have plausibly alleged that the complimentary license does
    exactly that, Plaintiffs have stated a claim for breach of the implied covenant of
    good faith and faith dealing.
    40
    AP has two responses. First, it argues that the district court properly
    dismissed the breach of the implied covenant claim as duplicative, noting that
    New York law “‘does not recognize a separate cause of action for breach of the
    implied covenant of good faith and fair dealing when a breach of contract claim,
    based upon the same facts, is also pled.’” AP Br. 54, quoting Harris v. Provident
    Life & Accident Ins. Co., 
    310 F.3d 73
    , 81 (2d Cir. 2002). But AP takes the notion of
    duplicative claims too far. As Harris itself recognized, “parties to an express
    contract are bound by an implied duty of good faith, but breach of that duty is
    merely a breach of the underlying 
    contract.” 310 F.3d at 80
    (internal quotation
    marks omitted). A party certainly cannot succeed on claims for both breach of an
    express contract term and breach of the implied covenant based on the same
    facts, but where, as here, there is a dispute over the meaning of the contract’s
    express terms, there is no reason to bar a plaintiff from pursuing both types of
    claims in the alternative. Cf. Reilly v. Natwest Markets Grp. Inc., 
    181 F.3d 253
    , 263
    (2d Cir. 1999) (plaintiff may seek damages on alternative — and “mutually
    exclusive” — theories of breach of contract and quantum meruit where “there is a
    dispute over the existence, scope, or enforceability of the putative contract”).
    41
    Second, AP argues that “the implied covenant cannot be used to impose a
    contractual duty on a party that would be inconsistent with a right the party
    holds under the express terms of the contract.” AP Br. 54. As with the concept of
    duplicative claim, AP understands the notion of “inconsistent” duties too
    broadly. It cannot be that anytime a contract is silent on a specific right, implying
    a term limiting that hypothetical right is inconsistent with the “express terms of
    the contract.” If that were the case, the very concept of implied terms would
    collapse. Instead, we must ask whether a proposed implied term defeats a right
    that a party actually bargained for — in other words, whether the implied term
    that might preserve the fruits of the contract for one party spoils the fruits for
    another.
    Here, the contributor agreements do not explicitly state that AP has the
    right to give Plaintiffs’ photographs away for free. Rather, one section of the
    agreements describes a broad license granted to AP; the following section
    attempts to account for the scenarios in which Plaintiffs get paid for sublicenses
    and explicitly identifies the scenarios where AP can use or license contributor
    photographs without triggering a royalty obligation. And in general, a principal
    (and obvious) aim of the agreements is for AP to license Plaintiffs’ photographs
    42
    and earn royalties for both AP and Plaintiffs in return. We thus reject the
    argument that by limiting AP’s ability to structure its sublicenses so as to receive
    benefits itself, but evade the payment obligations triggered by “a la carte” or
    “bulk rate” sales, J.A. 923–24, a court would be implying a term that is
    inconsistent with AP’s express rights under the contract.
    43
    The cases on which AP relies do nothing to undermine our conclusion.9
    Accordingly, we conclude that the district court erred in dismissing Plaintiffs’
    claims for breach of the implied covenant of good faith and fair dealing.
    9
    In State Street Bank & Trust Co. v. Inversiones Errazuriz Limitada, the defendant, a
    struggling company that owed tens of millions of dollars to the plaintiff bank,
    claimed that the bank had breached the implied covenant of good faith and fair
    dealing when it refused to consent to a sale of certain of the defendant’s assets.
    
    374 F.3d 158
    , 168 (2d Cir. 2004). But the agreement between the parties expressly
    gave the bank unrestricted approval rights for such sales, and the conditions the
    bank sought to put on the sale — that the defendant pay $87 million from the
    proceeds of the sale in partial repayment of its debt, and that the defendant
    provide the bank with new collateral and economic benefits — can hardly be said
    to have destroyed the fruits that the defendant company was to enjoy under the
    contract. 
    Id. at 168–69.
            Times Mirror Magazines, Inc. v. Field & Stream Licenses Co. concerned a long-
    running dispute over the trademark “Field & Stream,” which the defendant used
    in connection with outdoor apparel and products, and the plaintiff used in the
    title of a magazine and for products carrying that magazine’s branding. 
    294 F.3d 383
    , 384–89 (2d Cir. 2002). The parties had agreed that each party would have the
    exclusive right to use the trademark in connection with specific products, and
    “allowed the party that first used or licensed the mark in connection with a [new]
    class of goods an exclusive right to the mark for that class.” 
    Id. at 387.
    The
    plaintiff sued the defendant, claiming that the defendant had breached the
    implied covenant of good faith and fair dealing by entering into purportedly
    “sham” license agreements. 
    Id. at 388.
    We affirmed a grant of summary judgment
    for the defendant, holding that because the agreement “clearly set forth the
    parties’ respective rights” with respect to new products, and included a
    procedure to test a party’s good faith, the plaintiff could not “avoid the express
    terms of the contract by relying on the implied covenant of good faith and fair
    dealing.” 
    Id. at 395.
    No such clear contractual test of good faith is present here.
    44
    B.     Breach of Fiduciary Duty
    Plaintiffs allege that AP also violated a fiduciary duty to Plaintiffs by
    granting the NFL complimentary access to their photographs. The district court
    correctly dismissed that claim.
    To state a breach of fiduciary duty claim under New York law, a plaintiff
    must plead: “(i) the existence of a fiduciary duty; (ii) a knowing breach of that
    duty; and (iii) damages resulting therefrom.” Johnson v. Nextel Commc'ns, Inc., 
    660 F.3d 131
    , 138 (2d Cir. 2011). “A fiduciary relationship exists under New York law
    when one [person] is under a duty to act for or to give advice for the benefit of
    another upon matters within the scope of the relation.” Flickinger v. Harold C.
    Brown & Co., Inc., 
    947 F.2d 595
    , 599 (2d Cir. 1991) (internal quotation marks
    omitted). Typically, “when parties deal at arms length in a commercial
    transaction, no relation of confidence or trust sufficient to find the existence of a
    fiduciary relationship will arise absent extraordinary circumstances.” In re
    Mid–Island Hosp., Inc., 
    276 F.3d 123
    , 130 (2d Cir. 2002) (internal quotation marks
    and brackets omitted).
    Here, not only do the relationships between Plaintiffs and AP arise from
    arm’s-length agreements, but those agreements expressly state that “[n]either the
    45
    making of this Agreement nor the performance of its provisions shall be
    construed to constitute either Party an agent, partner, joint venture, employee or
    legal representative of the other Party.” J.A. 920. We have previously held that a
    breach of fiduciary duty claim fails where the governing agreement makes “clear
    that [the defendants] were not to be held to the ordinary standard of care
    applicable to fiduciaries.” Cooper v. Parsky, 
    140 F.3d 433
    , 440 (2d Cir. 1998); see also
    LBBW Luxemburg S.A. v. Wells Fargo Sec. LLC, 
    10 F. Supp. 3d 504
    , 523 (S.D.N.Y.
    2014) (“[N]o fiduciary duty is owed where explicit contractual disclaimers of
    fiduciary duty apply.”). Although the disclaimer in the contributor agreements
    does not use the word “fiduciary,” it does disavow the very types of contractual
    relationships that might create a fiduciary duty between parties to an arm’s-
    length commercial agreement. See, e.g., Argilus, LLC v. PNC Fin. Servs. Grp., Inc.,
    419 F. App’x 115, 119 (2d Cir. 2011) (“Under New York law, participants in a joint
    venture owe one another the same fiduciary duties that inhere between members
    of a partnership.”); ABKCO Music, Inc. v. Harrisongs Music, Ltd., 
    722 F.2d 988
    , 994
    (2d Cir. 1983) (“There is no doubt but that the relationship between Harrison and
    [his business manager] prior to the termination of the management agreement . . .
    was that of principal and agent, and that the relationship was fiduciary in
    46
    nature”). Given the disclaimer, as well as the arm’s-length nature of Plaintiffs’
    relationship with AP, Plaintiffs have failed to allege the requisite fiduciary
    relationship, and their breach of fiduciary duty claims were properly dismissed.
    C.     Unconscionability
    Plaintiffs next contend that, should the contributory agreements be
    deemed to allow AP to issue complimentary licenses, the agreements are
    unconscionable and thus voidable.
    “The doctrine of unconscionability seeks to prevent sophisticated parties
    with grossly unequal bargaining power from taking advantage of less
    sophisticated parties.” United States v. Martinez, 
    151 F.3d 68
    , 74 (2d Cir. 1998)
    (internal quotation marks omitted). In general, a provision will be deemed
    unenforceable on unconscionability grounds only where it is “both procedurally
    and substantively unconscionable when made.” Gillman v. Chase Manhattan Bank,
    N.A., 
    73 N.Y.2d 1
    , 10 (1988). In other words, “[a] contract or clause is
    unconscionable when there is an absence of meaningful choice on the part of one
    of the parties together with contract terms which are unreasonably favorable to
    the other party.” Ragone v. Atl. Video at Manhattan Ctr., 
    595 F.3d 115
    , 122 (2d Cir.
    2010) (quoting Nayal v. HIP Network Servs. IPA, Inc., 
    620 F. Supp. 2d 566
    , 571
    47
    (S.D.N.Y.2009)).
    The district court initially held that the contributor agreements were
    unconscionable, but on reconsideration decided to dismiss Plaintiffs’
    unconscionability claims on the ground that Plaintiffs had ratified their
    contributor agreements. We agree with that determination. Under New York law,
    a party can ratify an unconscionable agreement, King v. Fox, 
    458 F.3d 39
    , 40 (2d
    Cir. 2006); see also Lawrence v. Graubard Miller, 
    11 N.Y.3d 588
    , 595 n.3 (2008), and
    does so by accepting benefits under the agreement with knowledge of its terms
    instead of promptly repudiating it, see King v. Fox, 
    418 F.3d 121
    , 132 (2d Cir.
    2005); VKK Corp. v. Nat'l Football League, 
    244 F.3d 114
    , 122–23 (2d Cir. 2001).
    Here, until at least the time that Plaintiffs filed their operative complaint in
    August 2015, Plaintiffs performed under the contributor agreements and
    accepted the benefits that flowed from that performance. Plaintiffs, five of whom
    waited more than four years before initiating this lawsuit, do not allege that they
    have returned any of the benefits obtained under the agreements.10
    10
    Plaintiffs claim that two of the photographers, Witte and Stulka, stopped
    providing photographs to AP upon commencement of this suit in 2013. Although
    the declarations cited in support of that claim instead suggest that Stulka actually
    stopped shooting NFL events in 2015, the fact remains that neither Plaintiff
    disclaims having continued to receive royalties for photographs that Plaintiffs
    48
    Plaintiffs’ principal response is that they were under continuing duress
    and thus had no opportunity (or obligation) to rescind the contributor
    agreements. Cf. Austin Instrument, Inc. v. Loral Corp., 
    29 N.Y.2d 124
    , 133 (1971)
    (rejecting claim that a party had ratified contract originally entered into under
    duress where the party reasonably feared “further business compulsion” by the
    counterparty). However, mere “financial pressure or unequal bargaining power”
    does not constitute duress. Interpharm, Inc. v. Wells Fargo Bank, Nat’l Ass'n, 
    655 F.3d 136
    , 142 (2d Cir. 2011). Instead, the law “demands threatening conduct that
    is ‘wrongful,’ i.e., outside a party’s legal rights.” 
    Id. Plaintiffs fail
    to allege such wrongful conduct. They claim that AP “forced
    Plaintiffs to accept its terms or forgo any commercial licensing of any NFL-related
    photos, past or present.” Appellants’ Reply Br. 27. But that is just another way of
    saying that AP used its position as the licensing agent for the NFL’s intellectual
    property — for which Plaintiffs themselves needed a license so that their
    photographs could be available for commercial use — to drive a hard bargain.
    Sports photographers do not have a general right to the NFL’s intellectual
    property, and it was within AP’s legal rights as the NFL’s licensing agent to
    had already licensed to AP and that AP still sublicenses to third parties.
    49
    threaten to withhold access to that intellectual property in negotiating the terms
    of the contributor agreements. See Interpharm, 
    Inc., 655 F.3d at 142
    (recognizing
    that “a threat to exercise a legal right” cannot constitute a wrongful threat).
    For these reasons, Plaintiffs’ unconscionability claims were properly
    dismissed.
    D.     Fraud
    Finally, Plaintiff contend that they have stated a claim for fraud on the
    theory that AP falsely told Plaintiffs that it would not grant the NFL
    complimentary access to their photographs in order to induce Plaintiffs to leave
    Getty and sign contributor agreements with AP.
    Proof of fraud under New York law requires a showing that “(1) the
    defendant made a material false representation, (2) the defendant intended to
    defraud the plaintiff thereby, (3) the plaintiff reasonably relied upon the
    representation, and (4) the plaintiff suffered damage as a result of such reliance.”
    Wall v. CSX Transp., Inc., 
    471 F.3d 410
    , 415–16 (2d Cir. 2006) (internal quotation
    marks omitted). Misrepresentations made to induce a party to enter a contract are
    not actionable as fraud, however, unless they are “collateral” to the contract
    induced. 
    Id. at 416;
    see Deerfield Comms. Corp. v. Chesebrough-Ponds, Inc., 
    68 N.Y.2d 50
    954, 956 (1986) (holding that a false promise to not resell goods outside a specific
    geographical area “constitute[d] a misrepresentation” for purposes of fraud
    where geographical restrictions were not contained in the written agreement for
    the purchase of those goods). Where a plaintiff alleges, by contrast, that the
    defendant simply misrepresented its intent to perform under a contract, no
    separate claim for fraud will lie, and the plaintiff must instead bring an action for
    breach of contract. 
    Wall, 471 F.3d at 416
    .
    That rule extends to the implied terms of the contract. See N.Y. Univ. v.
    Continental Ins. Co., 
    87 N.Y.2d 308
    , 318 (1995). In New York University, for
    example, the plaintiff claimed that the defendants had fraudulently induced it to
    take out an insurance policy by “misrepresent[ing] the integrity of their
    company.” 
    Id. The New
    York Court of Appeals rejected that claim. It reasoned
    that because the implied covenant of good faith and fair dealing included the
    defendants’ obligation “to investigate in good faith and pay covered claims,” the
    general allegations relating to company integrity concerned no more than the
    defendants’ intention to perform under the contract, including “any covenants
    implied,”and thus the plaintiff’s claim was not separately actionable under a
    theory of fraud. 
    Id. 51 If
    Plaintiffs prevail on either the theory that the express terms of the
    contributor agreements barred complimentary licenses or the theory that the
    agreements’ implied covenant of good faith and fair dealing prohibited AP’s
    give-away of Plaintiffs’ photographs, Plaintiffs’ claims for fraud will necessarily
    fail: if either theory succeeds, AP will, at most, have done nothing more than
    falsely promise to abide by the terms of the contributor agreements. But should it
    ultimately be determined that neither the express nor the implied terms of the
    agreements prohibit what AP is alleged to have done, a separate claim for fraud
    may still lie.
    AP offers three reasons why, even in that alternative scenario, Plaintiffs
    nevertheless fail to state a claim for fraud.11
    First, AP argues that Plaintiffs allege nothing more than a statement of
    future intent. Although a “mere promissory statement as to what will be done in
    the future” does not constitute a material misrepresentation of fact, a promise
    11
    AP also argues that dismissal of Plaintiffs’ fraud claims is warranted for the
    same reasons as Plaintiffs’ unconscionability claims. But a plaintiff need not
    renounce a contract to bring a fraud claim for damages, see Deerfield Commc’ns
    
    Corp., 68 N.Y.2d at 956
    (upholding damage award on claims of breach of contract
    and fraudulent inducement of that contract), and it is dismissal of their fraud
    claims for damages that Plaintiffs are appealing here.
    52
    “made with a preconceived and undisclosed intention of not performing it” does.
    Deerfield Commc’ns 
    Corp., 68 N.Y.2d at 956
    . Here, Plaintiffs allege that when AP’s
    representative told Plaintiffs that AP “would not grant the NFL complimentary
    use of Plaintiffs’ photographs,” the representative “knew at the time that AP
    intended to permit the NFL unrestricted access to Plaintiffs’ photos and that it
    did not intend to prohibit the NFL from copying and using Plaintiffs’ photos
    without paying for a license.” J.A. 143. Moreover, Plaintiffs allege that by the time
    AP made its representation, the NFL was already using other contributors’
    photographs in the same way it ultimately used Plaintiffs’. In light of those
    allegations, as well as AP’s allegedly deceptive response to the concerns Plaintiffs
    raised about infringement by the NFL in 2012, it is certainly plausible that AP
    never intended to keep its promise that it would not give Plaintiffs’ photographs
    to the NFL for free.
    Second, AP argues that Plaintiffs could not have reasonably relied on pre-
    contract statements that AP would not grant complimentary licenses because the
    “unambiguous terms” of the contributor agreements “permitted AP to issue
    royalty-free sublicenses to the NFL.” AP Br. 49. As we have already determined,
    the terms of those agreements are certainly not unambiguous. Even if they were,
    53
    the fact that a party is permitted to take a certain action does not necessarily
    make it unreasonable to rely on that party’s extracontractual promise to
    nevertheless refrain from doing so. If AP’s proposition were true, a fraud claim
    based on a false promise made in contract negotiations could never succeed: such
    a claim is available only where the promise is collateral to the contract, meaning
    the alleged fraud will always concern an action that was not prohibited by the
    contract itself. See, e.g., Deerfield Commn’cs 
    Corp., 68 N.Y.2d at 956
    (upholding
    fraud claim concerning promise to restrict sales to certain geographic area where
    contract included no such restrictions). Here, the complaint alleges that AP told
    Plaintiffs that its agreement with the NFL did not require complimentary licenses
    and, further, that it was financially necessary to charge the NFL for licenses for
    Plaintiffs’ works in order to “offset the complimentary use of AP’s wholly-owned
    photos that AP already had agreed to.” J.A. 113. In light of those allegations, we
    do not think that it was unreasonable as a matter of law for Plaintiffs to rely on
    AP’s representation that it would not grant the NFL complimentary licenses.
    Finally, AP argues that Plaintiffs fail to allege any damages that are
    separate and apart from those suffered as a result of AP’s alleged breach of
    contract. Because Plaintiffs’ fraud claim will come into play only if it is
    54
    determined that AP did not violate the express and implied terms of the
    contributor agreements, Plaintiffs’ recovery on their fraud claim will not (and
    could not) duplicate damages resulting from AP’s violation of the contributor
    agreements’ terms. Moreover, Plaintiffs do allege damages that are distinct from
    the damages that they could recover for breach of contract and, instead, represent
    the “loss suffered through th[e] inducement.” Deerfield Commn’cs 
    Corp., 68 N.Y.2d at 956
    . For instance, Plaintiffs allege that, relying on AP’s misrepresentations,
    they “terminate[d] their agreements with Getty Images thus causing [them] to
    lose substantial revenue from licensing opportunities related to their non-NFL
    content,” which they were required to remove from Getty’s image library. J.A.
    145. We have upheld fraud claims in similar circumstances. See, e,g., Stewart v.
    Jackson & Nash, 
    976 F.2d 86
    , 87–88 (2d Cir. 1992) (dismissal of fraud claim
    improper where plaintiff alleged she was fraudulently induced to leave her
    previous employer and sign employment contract with new firm, allegedly
    causing her loss of professional opportunity, loss of professional reputation, and
    damage to career growth and potential).
    We are thus unpersuaded by AP’s arguments and conclude that the district
    court erred in holding that Plaintiffs had failed to state a claim for fraud.
    55
    III.   Antitrust Violations
    Finally, Plaintiffs contend that they alleged a plausible antitrust conspiracy
    involving the NFL and AP in the “market for commercial licensing of [NFL]-
    related stock photography.” J.A. 133. Specifically, Plaintiffs allege that the NFL
    and the NFL teams, by pooling and collectively licensing their intellectual
    property, formed a horizontal conspiracy, which they operate in conjunction with
    AP as their exclusive licensing agent in order to “control the commercial market
    for professional football-related stock photography.” J.A. 135.
    The Sherman Act prohibits “[e]very contract, combination in the form of
    trust or otherwise, or conspiracy, in restraint of trade or commerce among the
    several States.” 15 U.S.C. § 1; see 
    id. § 3
    (extending same prohibition to U.S.
    territories and District of Columbia). Because the NFL’s decision to jointly license
    its intellectual property is not per se illegal, Plaintiffs’ claims are subject to a rule
    of reason analysis, which requires antitrust plaintiffs to “demonstrate that a
    particular contract or combination is in fact unreasonable and anticompetitive
    before it will be found unlawful.” Major League Baseball Props., Inc. v. Salvino, Inc.,
    
    542 F.3d 290
    , 315 (2d Cir. 2008) (internal quotation marks omitted); see Am. Needle,
    Inc. v. Nat’l Football League, 
    560 U.S. 183
    , 196–204 (2010) (remanding for
    56
    consideration of whether the NFL’s decision to collectively license intellectual
    property was justified under the rule of reason); NCAA v. Bd. of Regents of the
    Univ. of Okla., 
    468 U.S. 85
    , 100–04 (1984) (applying rule of reason to assess NCAA
    restrictions on college football broadcasts). Under the rule of reason, plaintiffs
    “bear[] the initial burden of showing that the challenged action has had an actual
    adverse effect on competition as a whole in the relevant market; to prove it has
    been harmed as an individual competitor will not suffice.” Capital Imaging
    Assocs., P.C. v. Mohawk Valley Med. Assocs., Inc., 
    996 F.2d 537
    , 543 (2d Cir. 1993).
    Plaintiffs’ allegations of anticompetitive effect here are insufficient. First,
    Plaintiffs allege that the conspiracy “has substantially reduced the output of stock
    photography for NFL events.” J.A. 140. But an antitrust plaintiff must allege an
    adverse effect “in the relevant market,” Capital 
    Imaging, 996 F.2d at 543
    , and the
    relevant market, as Plaintiffs define it, is the market for commercial licenses of NFL
    event photographs. Even if Plaintiffs plausibly allege that fewer credentials are
    being given for particular NFL events and thus fewer photographs are being
    taken of those events, those allegations say nothing about the market for licenses
    for such photographs because, among other reasons, the pool of photographers,
    no matter its size, still captures the entirety of each event, and multiple
    57
    commercial licenses can attach to each photograph taken. Without a match
    between the injury alleged and the market described, Plaintiffs’ “reduced output”
    allegation is insufficient to show an anticompetitive effect on the commercial
    licensing of NFL event photographs.
    Second, Plaintiffs allege that “[b]ecause of the Defendants’ influence on
    and control over this market, the aggregate cost to consumers [of commercial
    licenses] has increased.”12 J.A. 140. But they cite no examples, data, or other facts
    to support their assertion, and a conclusory allegation that prices have increased
    will not suffice to state anticompetitive effect. See Bell Atlantic Corp. v. Twombly,
    
    550 U.S. 544
    , 556 (2007).
    Plaintiffs’ only stab at specificity relates to alleged black market sales of
    Plaintiffs’ photographs in Wisconsin. They claim that “Plaintiffs Boehm and
    Stluka have been forced to file two separate lawsuits against nearly 30 different
    12
    It is not entirely clear that an antitrust conspiracy that raised prices for
    consumers of commercial licenses for NFL event photographs would necessarily
    hurt suppliers of those photographs like Plaintiffs. Pursuant to the parties’
    agreements, any increased revenue from such licenses would be divided among
    AP, the NFL, and the contributing photographer. Plaintiffs are certainly
    dissatisfied with how that pie is divided, but their dissatisfaction would seem to
    stem not from anticompetitive behavior in the market for commercial licenses for
    NFL event photographs, but from potentially anticompetitive behavior in the
    market for licenses for NFL’s own trademarks.
    58
    Wisconsin sports memorabilia dealers and retailers related to the illegal use of
    their photos to create sports memorabilia, canvases, posters, and other products,”
    and posit that the fact that “these retailers are even willing to risk the stiff
    damages for copyright infringement demonstrates the lengths that the relevant
    market consumers now are forced to go to avoid paying the licensing fees
    demanded by AP and the NFL.” J.A. 140–41. The identification of two copyright
    lawsuits, in one state, however, does not suffice to permit a plausible inference
    that Defendants’ alleged anticompetitive behavior increased prices in the market
    for commercial licenses for NFL photographs “as a whole.” Capital 
    Imaging, 996 F.2d at 543
    . Copyright infringement is a common problem even in competitive
    markets, and it is too speculative to infer, based on the specific instances of the
    infringement alleged in Plaintiffs’ other suits, that Defendants’ anticompetitive
    behavior has improperly caused the cost of commercial licenses to increase.
    We do not suggest that the nature of professional sports makes the NFL
    immune from antitrust scrutiny, and it is possible that other photographers in
    Plaintiffs’ position might frame their claims differently — for example, by
    alleging anticompetitive behavior in the market for commercial licenses for NFL
    trademarks, of which sports photographers are consumers, a fact that makes those
    59
    photographers well positioned to allege actual changes in costs over time. But we
    must assess Plaintiffs’ allegations vis-à-vis the market Plaintiffs define, and
    Plaintiffs do not plausibly allege an adverse effect on competition in the market
    for commercial licenses for NFL event photographs. For this reason, Plaintiffs
    have failed to state an antitrust claim, and the district court was right to dismiss
    their assertion of such a claim.
    CONCLUSION
    For the foregoing reasons, we VACATE those portions of the district
    court’s judgment that dismiss (i) Plaintiffs’ claims for copyright infringement
    against AP and the NFL relating to the NFL’s uses of Plaintiffs’ photographs
    from 2009 to present, (ii) Plaintiffs’ claims for copyright infringement against AP,
    the NFL, and Replay relating to uses of Plaintiffs’ photographs in connection
    with the Replay Photo Store, (iii) Plaintiffs’ claims for breach of the implied
    covenant of good faith and fair dealing against AP, and (iv) Plaintiffs claims for
    fraud against AP. We AFFIRM the judgment in all other respects, and REMAND
    for further proceedings consistent with this opinion.
    60
    

Document Info

Docket Number: 17-0673-cv

Citation Numbers: 903 F.3d 185

Filed Date: 9/11/2018

Precedential Status: Precedential

Modified Date: 1/12/2023

Authorities (37)

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