Michael v. Shiley, Inc. ( 1995 )


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  •                                                                                                                            Opinions of the United
    1995 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    2-7-1995
    Michael v Shiley, Inc.
    Precedential or Non-Precedential:
    Docket 94-1496
    Follow this and additional works at: http://digitalcommons.law.villanova.edu/thirdcircuit_1995
    Recommended Citation
    "Michael v Shiley, Inc." (1995). 1995 Decisions. Paper 35.
    http://digitalcommons.law.villanova.edu/thirdcircuit_1995/35
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    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    ----------
    No. 94-1496
    ----------
    NINA MICHAEL,
    Appellant
    v.
    SHILEY, INC.;
    HOSPITAL PRODUCTS GROUP, INC.,
    (FORMERLY HOWMEDICA, INC.);
    PFIZER, INC.
    ----------
    On Appeal from the United States District Court
    for the Eastern District of Pennsylvania
    (D.C. Civil No. 93-1729)
    ----------
    Argued Monday, October 24, 1994
    BEFORE:   STAPLETON, HUTCHINSON and GARTH, Circuit Judges
    ----------
    (Opinion filed   February 7, l995)
    ----------
    Gary Green (Argued)
    Sidkoff, Pincus & Green
    530 Walnut Street
    Philadelphia, Pennsylvania 19106
    Morton B. Wapner
    David Kuritz
    Wapner, Newman & Wigrizer
    115 South 21st Street
    Philadelphia, Pennsylvania 19103
    Attorneys for Appellant
    David Klingsberg (Argued)
    Maris Veidemanis
    Kaye, Scholer, Fierman, Hays &
    Handler
    425 Park Avenue
    New York, New York 10022
    John W. Frazier, IV
    James A. Willhite, Jr.
    Montgomery, McCracken, Walker &
    Rhoads
    Three Parkway, 20th Floor
    Philadelphia, Pennsylvania 19102
    Attorneys for Appellees
    ----------
    OPINION OF THE COURT
    ----------
    GARTH, Circuit Judge:
    This appeal requires that we determine how the Medical
    Devices Amendments of 1976 which amended the Food, Drug and
    Cosmetics Act of 1938, 21 U.S.C. § 360-360rr, allocates authority
    between the states and the Food and Drug Administration.    To be
    precise, we must decide whether 21 U.S.C. § 360k pre-empts Nina
    Michael's state law causes of action for negligent manufacture
    and design, strict product liability, breach of the implied
    warranty of merchantability, breach of an express warranty, and
    common law fraud against Shiley Inc., the manufacturer of the
    Bjork-Shiley Heart Valve.
    Applying the express pre-emption analysis defined by
    Cipollone v. Liggett Group Inc., 
    112 S. Ct. 2608
    (1992), we
    conclude that § 360k pre-empts Michael's cause of action for
    negligence (both manufacturing and design), strict product
    liability, and breach of the implied warranty of merchantability.
    We also hold that Michael's complaint to the extent that it
    relies on fraud perpetrated by Shiley on the FDA is pre-empted.
    Finally, we hold that § 360k does not preclude Michael from
    pursuing common law causes of action for express warranty and for
    fraud to the extent that the fraud arises from Shiley's efforts
    to promote its product through letters to doctors and
    advertisements in medical journals.
    Accordingly, while we will affirm the district court's pre-
    emption rulings as to Michael's negligence, strict product
    liability, and implied warranty claims, we will reverse the
    district court's summary judgment to the extent that it entered
    judgment against Michael on her express warranty and fraud
    claims.
    I
    A.
    Nina Michael's claims arise from the discovery in the past
    fifteen years that the outlet strut of the Bjork-Shiley 60 Degree
    Convexo-Concave Disc Heart Valve ("Shiley valve"), which was
    designed and manufactured by Shiley Inc., fractures in
    approximately one percent of the patients who received a Shiley
    implant.   App. 200.   These failures result from a weak strut
    mechanism and from poor manufacturing standards at Shiley's
    facilities.   A strut failure leads inevitably to death or serious
    injury.
    B.
    The Shiley valve was one of the first medical devices to be
    approved under the 1976 Medical Device Amendments to the Food
    Drug and Cosmetics Act of 1938 (the "MDA"), a comprehensive
    extension of the FDA's authority beyond medical drug
    manufacturers to medical device manufacturers.   Pub. L. No. 94-
    295, 90 Stat. 539 (1976).   Congress passed the Amendments in
    response to the harm caused by the Dalkon Shield, an unregulated
    medical device which resulted in serious injury to a large number
    of women.1   Sen. Rep. No. 33, 94th Cong., 1st Sess. 2 reprinted
    in 1976 U.S. Code Cong. & Admin. News 1070, 1071.    Through the
    MDA, Congress hoped "to assure the reasonable safety and
    effectiveness of medical devices intended for human use."   H.
    Conf. Rep. No. 1090, 94th Cong., 1st Sess. 51 reprinted in 1976
    U.S. Code Cong. & Admin. News 1103, 1103.   To do so, it granted
    the FDA new broad powers to regulate medical devices, which
    powers are based on three statutory classifications.
    Class I devices, such as tongue depressors, are devices
    which generally pose little or no threat to public health and are
    subject only to general controls on manufacturing.   See 21 U.S.C.
    § 360c(a)(1)(A).   Class II devices, such as oxygen masks, pose a
    slightly greater risk of injury to patients, and accordingly, the
    MDA subjects them to performance standards, post market
    1
    . For a history of the harm which resulted from the Dalkon
    Shield, see In re A.H. Robins Co., 
    880 F.2d 709
    , 710-12 (4th
    Cir.), cert. denied sub nom, Anderson v. Aetna Casualty and
    Surety Co., 
    493 U.S. 959
    (1989).
    surveillance, guidelines for use and other appropriate controls.
    See id § 360c(a)(1)(B).    Class III devices, such as the Shiley
    valve, include all devices which are to be implanted into people,
    which are used to sustain life, or which pose a potentially
    unreasonable risk of injury.    See 
    id. § 360c(a)(1)(C).
    Class III devices may not be marketed or sold until the
    sponsoring company obtains Premarket Approval (PMA) from the FDA.
    
    Id. § 360e.
      To obtain a PMA, the sponsor must submit "all
    information, published or known to or which should reasonably be
    known to the applicant, concerning investigations which have been
    made to show whether or not such device is safe and effective,"
    
    id. § 360e(c)(1)(A),
    a statement of the intended use of the
    product, a description of the expected manufacturing processes
    for the device, and any other information requested by the FDA.
    
    Id. § 360e(c)(1)(B)-(G).
       After review by a panel of medical
    experts, the FDA may approve the PMA.
    The FDA retains continuing oversight over approved Class III
    devices.   It requires manufacturers to report any deaths or
    serious injuries which result from the use of the product.     See
    21 C.F.R. § 803.24(c).    It may require warning or instructions on
    the labels which accompany the product.    21 C.F.R. § 814.82.
    Finally, the FDA regulates the manufacture of the devices through
    the imposition of good manufacturing processes.    21 C.F.R.
    § 820.100-820.101.   The only remedial power granted to the FDA is
    the power to require the sponsor of the product to notify the
    public of a newly discovered danger posed by the product, order
    the company to replace the device, or order the company to refund
    the purchase price to the patient.    The FDA can take these
    actions only if it determines that the device presents an
    unreasonable risk of substantial harm to the public.    21 U.S.C.
    § 360h(a).   The act does not permit the FDA to require companies
    to compensate victims for their medical expenses or for the pain
    and suffering resulting from a device failure.
    C.
    Shortly after the passage of the MDA, Shiley applied for
    Premarket Approval (PMA) to market the Shiley valve.    At the
    time, the FDA's procedures for PMA applications had not been
    finalized, see 51 Fed. Reg. 26364 (July 22, 1986) (defining PMA
    procedures), and thus the Shiley application did not receive the
    same organized and comprehensive evaluation that might be
    expected today.   Sen. Comm. on Energy & Commerce, 101st Cong., 2d
    Sess., The Bjork-Shiley Valve: Earn as You Learn 20-22 (Comm.
    Print 1990) [hereinafter Energy & Commerce Report].    For example,
    evidence of the first strut fracture was belatedly brought to the
    FDA's attention and explained as an "isolated incident" even
    though it was unexplained at the time of the application.      
    Id. at 21.
      Further, Shiley made claims, based on unsubstantiated data,
    that reduced heart complications would result from Shiley valve
    implants.2   
    Id. at 22-24.
      Despite these deficiencies, the FDA
    2
    . Specifically, Shiley claimed a reduction in the rate of
    thromboembolism, the development of potentially dangerous blood
    clots at the valve's location. The FDA later determined that
    there was no improvement in the rates of thromboembolism with the
    new valve and that this information, if known at the time the PMA
    approved the PMA on April 27, 1979, without a recorded vote.      
    Id. at 22.
    Between 1979 and 1983, the struts which hold the mechanical
    valves in place in 73 Shiley valves fractured, id at 28, leading
    to the death of most of the implanted individuals.   These
    fractures were the result of both the valve's design and poor
    manufacturing processes.   In particular, the valves suffered from
    poor welding and poor quality control.   See 
    id. at 5-14;
    App.
    461, 615-16, 623-25.   During this period, Shiley sent a set of
    letters to doctors and to the FDA reassuring them that these
    incidents did not compromise the integrity, safety, or
    effectiveness of the device.   Energy & Commerce Report at 14-17.
    Despite a redesign of the manufacturing process, continuing strut
    fractures forced Shiley to recall those valves which had not been
    implanted in 1980, 1982, and 1983.    Because of continuing
    problems with valve failures, Shiley recalled its larger size
    valves and ceased production of those sizes in October 1985.
    Finally, on November 24, 1986, Shiley withdrew all its remaining
    valves from the market and ceased production of any heart valves.
    On March 21, 1990, Shiley asked the FDA to withdraw its Premarket
    Approval.   To date, approximately 501 Shiley valves have
    fractured, resulting in 347 deaths.   App. 691.
    D.
    (..continued)
    was filed, would likely have prevented FDA approval.     App. 766-
    68.
    These events first affected Nina Michael in 1981.    In that
    year, Michael was diagnosed with a congenital defect with her
    mitral heart valve, which controls of the flow of blood between
    the left atrium and the left ventricle.    Because the defect was
    potentially fatal, Michael underwent surgery to have her natural
    heart valve replaced with the Shiley valve on November 24, 1982.
    The surgery was successful and the valve functioned
    properly.   The valve implanted in Michael came with the following
    disclosure under the heading "Disclaimer of Warranties":
    Shiley warrants that reasonable care has been used in
    the manufacture of this device.   This warranty is
    exclusive and in lieu of all other warranties, whether
    express, implied, written or oral.
    App. 680.
    In the late 1980s and early 1990s, Michael became aware of
    the strut fracture problem through media sources and her doctor.
    Research disclosed that her class of valves was among the Shiley
    valves with the highest rate of failure.   It was estimated that
    there was a two percent chance per year that a catastrophic valve
    failure would occur in the Shiley valve implanted in Michael.
    These disclosures caused Michael significant anxiety, which
    resulted in sleeplessness and other emotional and physical
    symptoms.
    After consultations with her physicians, Michael had the
    Shiley valve surgically removed and replaced with a different
    valve in June 1992.   The surgeon visually examined her explanted
    valve and found no visible defects.     The valve was later
    discarded.
    In March 1993, Michael filed a complaint in the Philadelphia
    Court of Common Pleas, alleging state law claims of negligence,
    strict product liability, breach of implied warranties, breach of
    express warranties, and fraud.     App. 10-29.   Her complaint named
    Shiley Inc., the maker of the Shiley valve; Pfizer Inc., Shiley's
    corporate parent; and Hospital Products Group Inc., another
    corporate owner of Shiley.     Shiley removed the case to the
    Eastern District of Pennsylvania on the basis of diversity
    jurisdiction.    App. 31.   On August 16, 1993, Shiley filed two
    summary judgment motions.     One motion alleged that all claims
    except the express warranty claim were pre-empted.      The second
    motion alleged that Michael had failed to raise a genuine issue
    of material fact to support her claims.
    Through orders dated February 25, 1994, March 31, 1994, and
    April 7, 1994, the district court granted judgment on all the
    claims against Michael and in favor of Shiley.      It granted
    judgment on the negligence, strict product liability, and implied
    warranty claims on both pre-emption and traditional Rule 56
    grounds.   See Fed. R. Civ. P. 56(c).    It granted judgment on the
    express warranty claim for failure to raise a genuine issue of
    material fact.    Finally, it granted judgment on the fraud claim
    solely because it was pre-empted.
    Michael filed a timely notice of appeal.
    II.
    We exercise plenary review of the district court's grant of
    summary judgment and apply the same test that the district court
    should have applied initially.   Goodman v. Mead Johnson & Co.,
    
    534 F.2d 566
    , 573 (3d Cir. 1976), cert. denied, 
    429 U.S. 1038
    (1977).   Thus, we will affirm only if Michael has failed to raise
    a genuine issue of material fact and Shiley is entitled to a
    judgment as a matter of law.    
    Id. In examining
    the record, we
    give the nonmoving party the benefit of all reasonable inferences
    from the record.    Gray v. York Newspapers, Inc., 
    957 F.2d 1070
    ,
    1078 (3d Cir. 1992).    We exercise plenary review over the
    district court's pre-emption determination, as it is a question
    of law.   Travitz v. Northeast Dep't ILGWU Health & Welfare Fund,
    
    13 F.3d 704
    , 708 (3d Cir.), cert. denied, 
    114 S. Ct. 2165
    (1994).
    We also exercise plenary review over the district court's
    application of state law.   Salve Regina College v. Russell, 
    499 U.S. 225
    , 231 (1991).
    III
    A.
    The parties' core dispute is whether, or to what extent, the
    MDA pre-empts Michael's state common law causes of action.
    Article VI of the Constitution provides that the laws of the
    United States "shall be the supreme Law of the Land; . . . any
    Thing in the Constitution or Laws of any State to the Contrary
    notwithstanding."   U.S. Const. art. VI, cl. 2.    By virtue of this
    grant of federal power, Congress can through a sufficiently clear
    expression of its intent displace state law.     Cipollone v.
    Liggett Group, Inc., 
    112 S. Ct. 2608
    , 2617 (1992);3 CSX Transp.
    Inc. v. Easterwood, 
    113 S. Ct. 1732
    , 1737 (1993) ("[P]re-emption
    will not lie unless it is `the clear and manifest purpose of
    Congress.'") (quoting Rice v. Sante Fe Elevator Corp., 
    331 U.S. 218
    , 230 (1947)).   "In the interest of avoiding unintended
    encroachment on the authority of the States, however, a court
    interpreting a federal statute pertaining to a subject
    traditionally governed by state law will be reluctant to find
    pre-emption."   CSX Transp. 
    Inc., 113 S. Ct. at 1737
    .
    Pre-emption may arise explicitly from the statute's language
    or implicitly from the statute's structure and purpose.   Morales
    v. Trans World Airlines, Inc., 
    112 S. Ct. 2031
    , 2036 (1992).
    Nonetheless, "[w]hen Congress has considered the issue of pre-
    emption and has included in the enacted legislation a provision
    explicitly addressing that issue, and when that provision
    provides a reliable indicium of congressional intent with respect
    to state authority, there is no need to infer congressional
    intent to pre-empt state laws from the substantive provisions of
    legislation."   
    Cipollone, 112 S. Ct. at 2618
    (quotations and
    citations omitted).
    3
    . We recognize that Cipollone was decided by a plurality of the
    Supreme Court. We are satisfied that the pre-emption discussion
    and holding represents the Court's current pre-emption analysis.
    See, e.g., American Airlines, Inc. v. Wolens, 
    1995 WL 15047
    (U.S.
    1995); Gile v. Optical Radiation Corp., 
    22 F.3d 540
    , 542 (3d Cir.
    1994); Weber v. Heaney, 
    995 F.2d 872
    , 875 (8th Cir. 1993);
    Cleveland v. Piper Aircraft Corp., 
    985 F.2d 1438
    , 1443 (10th
    Cir.), cert. denied, 
    114 S. Ct. 291
    (1993).
    Because Shiley relies upon the express pre-emptive scope of
    21 U.S.C. § 360k, our task is primarily one of statutory
    construction.     
    Id. at 2621.
      We must give the language of § 360k
    "a fair but narrow reading" which will give effect to Congress'
    purpose without undermining "the strong presumption against pre-
    emption."   
    Id. Cipollone illustrates
    the manner in which we are to apply
    these doctrines.    In Cipollone, the Supreme Court considered
    whether the Cigarette Labeling and Advertising Act of 1965 or the
    Public Health Cigarette Smoking Act of 1969 pre-empted Rose
    Cipollone's state common law causes of action for failure to
    warn, breach of express warranty, fraudulent misrepresentation,
    and conspiracy claims.     The Court concluded that the limited
    language of the 1965 act did not prevent a state claimant from
    recovering damages in a state common law cause of action not
    otherwise 
    pre-empted. 112 S. Ct. at 2619
    .
    The Court turned to the broader pre-emption provision of the
    1965 Act which stated "[n]o requirement or prohibition based on
    smoking and health shall be imposed under State law with respect
    to the advertising or promotion of cigarettes . . . ."      
    Id. at 2617.
      Applying a "fair but narrow" reading of this provision,
    the Court held that Cipollone could not maintain a failure to
    warn claim because the statute prevented states from requiring
    any warning beyond the federally mandated statement "CAUTION:
    CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH."       
    Id. at 2621-22.
    In contrast, the Court concluded that Cipollone's express
    warranty and fraud claims could proceed.      The contract claim was
    not "imposed under State law" and the fraud claim did not impose
    a requirement "with respect to the advertising or promotion of
    cigarettes."   
    Id. at 2622-24.
    B.
    Statutory interpretation begins with an analysis of the
    statute's language. Section 360k(a) provides:
    Except as provided in subsection (b) of this
    section, no State or political subdivision of a State
    may establish or continue in effect with respect to a
    device intended for human use any requirement --
    (1) which is different from, or in addition
    to, any requirement applicable under this chapter
    to the device, and
    (2) which relates to the safety or
    effectiveness of the device or to any other matter
    included in a requirement applicable to the device
    under this chapter.
    This section pre-empts only state imposed requirements.   Further,
    it pre-empts those requirements only when they differ from or add
    to a previously established FDA requirement and relate to the
    safety or efficacy of the regulated device.    When a state law
    differs from or adds to a FDA requirement and when a state law
    relates to the safety or effectiveness of a device approved by
    the FDA, the state law is pre-empted.    Conversely, when a state
    law neither imposes requirements nor differs from or adds to a
    FDA requirement nor relates to the safety or effectiveness of the
    device or to any other matter included in a FDA requirement, the
    state law is not pre-empted by § 360k.
    C.
    We first consider Michael's two threshold arguments:     (1)
    that state common law does not impose "requirements" and (2) that
    the FDA imposed no "requirements" on Shiley.   Either would
    prevent the MDA from pre-empting any of her claims.
    An extended discussion of whether the state common law
    imposes requirements under the MDA is unnecessary.4   We have
    already determined that the term "requirements" as used in § 360k
    encompasses state common law claims.   Gile v. Optical Radiation
    Corp., 
    22 F.3d 540
    , 541-42 (3d Cir.), cert denied, 
    115 S. Ct. 429
    (1994).   In Gile, we followed the Supreme Court in its
    interpretation of the term "requirement" as used in § 5(b) of the
    Public Health Cigarette Smoking Act of 1969.   There the Court
    "reject[ed Cipollone's] argument that the phrase `requirement or
    4
    . Michael points in particular to the FDA regulations which
    interpret § 360k. See 21 C.F.R. § 808.1. 21 C.F.R.
    § 808.1(d)(1) states:
    [Section 360k(a)] does not preempt State or local
    requirements of general applicability where the purpose
    of the requirement relates either to other products in
    addition to devices (e.g. requirements such as general
    electrical codes, and the Uniform Commercial Code
    (warranty of fitness)), or to unfair trade practices in
    which the requirements are not limited to devices.
    Despite the reference in 21 C.F.R. § 808.1(d)(1) to laws of
    general applicability, we hold that the statutory language of
    § 360k preempts Michael's claims for breach of the implied
    warranties of merchantability and fitness as explained in section
    IV. A. infra.
    We express no view on the validity of § 808.1(d)(1)
    because Shiley disclaimed all implied warranties as it was
    entitled to do under the Code.
    prohibition' limits the 1969 Act's pre-emptive scope to positive
    enactments by legislatures and agencies."   
    Cipollone, 112 S. Ct. at 2620
    .
    D.
    Michael next argues that, while we could normally conclude
    that the FDA had imposed requirements on a manufacturer, the
    unique facts of this case preclude such a determination.
    Michael's argument is based on failings in the Premarket Approval
    and oversight process which arose because Shiley's heart valve
    was among the first mechanical devices approved under the MDA.
    According to Michael, these failings kept the FDA from imposing
    any requirements on Shiley.
    Michael claims that the lack of FDA requirements is proved
    by the absence of any specific regulations which govern heart
    valves as compared with the other medical devices.   Cf. 21 C.F.R.
    § 813.1 - 813.170 (regulating the testing and manufacture of
    intraocular lenses); 21 C.F.R. § 870.1025 - 870.5925 (classifying
    and imposing requirements on various cardiovascular devices).     To
    support this claim, Michael points to the FDA's statement that
    the MDA pre-empts state requirements only when the FDA "has
    established specific counterpart regulations or there are other
    specific requirements applicable to a particular device under the
    act . . . ."   21 C.F.R. § 808.1(d).
    The absence of regulations relating specifically to heart
    valves is not dispositive as long as the Shiley valve was subject
    to "any requirement applicable under [the MDA] to the device."
    21 U.S.C. § 360k(a)(1).   While Shiley's premarket application may
    indeed have been flawed, there is ample evidence that the Shiley
    valve was subject to requirements under the MDA.    First, it is
    clear that Shiley had to and did obtain a PMA prior to marketing
    the device.   See 21 U.S.C. § 360e.   After Premarket Approval was
    obtained, Shiley was subject to the labeling requirements of 21
    C.F.R. § 801.1 - 801.16, which became effective February 13,
    1976, and of 21 C.F.R. § 820.1 - 820.198, which defined the
    general "good manufacturing practices" ("GMP") required of
    medical device manufacturers after July 21, 1978.    See 41 Fed.
    Reg. 6896 (1976); 43 Fed. Reg. 31508 (1978).   The FDA had the
    power to force notification of a previously unknown risk under 21
    U.S.C. § 360h(a)5 and at least once threatened to use this power.
    5
    .   21 U.S.C. § 360h(a) reads in relevant part as follows:
    (a) Notification
    If the Secretary determines that--
    (1) a device intended for human use which is
    introduced or delivered for introduction into
    interstate commerce for commercial distribution
    presents an unreasonable risk of substantial harm to
    the public health, and
    (2) notification under this subsection is
    necessary to eliminate the unreasonable risk of such
    harm and no more practicable means is available under
    the provisions of this chapter (other than this
    section) to eliminate such risk,
    the Secretary may issue such order as may be necessary
    to assure that adequate notification is provided in an
    appropriate form, by the persons and means best suited
    under the circumstances involved, to all health
    professionals who prescribe or use the device and to
    any other person (including manufacturer, importers,
    distributors, retailers, and device users) who should
    See app. 766-69.   Even though these generally applicable
    regulations do not rise to the level of specificity present in
    the case of some other devices regulated by the FDA, we conclude
    that they present "specific requirements applicable to a
    particular device under the act."     21 C.F.R. § 808.1(d).   They
    therefore constitute proper bases for pre-emption under § 360k.
    IV
    Having disposed of Michael's general allegations, we
    consider whether § 360k pre-empts the separate theories of
    recovery that Michael alleges.   See 
    Cipollone, 112 S. Ct. at 2621
    (considering each of Cipollone's theories of recovery to
    determine if they are pre-empted).    Because Gile has already
    determined that state law negligence and strict product liability
    claims are pre-empted under § 360k on account of the potential
    conflict with FDA labeling, design, and manufacturing
    requirements, we will not discuss those claims further than to
    restate that they are pre-empted.     See 
    Gile, 22 F.3d at 543-44
    .
    (..continued)
    properly receive such notification in order to
    eliminate such risk.
    A.
    Breach of Implied Warranties -- Pre-empted
    Michael brings a claim for breach of the implied warranties
    of merchantability and fitness for a particular purpose.    13
    Penn. Con. Stat. Ann. §§ 2314, 2315.    These Uniform Commercial
    Code causes of action meet the first requirement of pre-emption
    under § 360k; they are state imposed.    They "arise by operation
    of law" in any transaction in goods in Pennsylvania.     Altronics
    of Bethlehem, Inc. v. Repco, Inc., 
    957 F.2d 1102
    , 1105 (3d Cir.
    1992).     The requirements imposed by §§ 2314 and 2315 also
    potentially differ from or exceed the FDA's requirements.     To
    decide Michael's implied warranty claims, the jury would have to
    decide whether the Shiley valve was defective.    Id.; see also 13
    Penn. Cons. Stat. Ann. § 2314 (Goods must be "fit for the
    ordinary purpose for which such goods are used.").     In Michael's
    case, this determination would require a finding that the heart
    valve's design was flawed, unreasonably dangerous, or poorly
    manufactured.   
    Id. This conclusion
    by necessity depends upon the accepted
    standards for the design and manufacture of products in the state
    of Pennsylvania.   These standards may deviate from the FDA's
    determinations in the PMA process or from the FDA's "good
    manufacturing practices," which represent the agency's expert
    evaluation regarding the design and production of the Shiley
    valve.   Section 360k does not permit this conflict.    Accord King
    v. Collagen Corp., 
    983 F.2d 1130
    , 1135 (1st Cir.), cert. denied,
    
    114 S. Ct. 84
    (1993).
    B.
    Express Warranty Based on Shiley's Label -- Not Pre-empted
    Michael also brought an express warranty claim based on
    Shiley's statement on its packaging that it "warrants that
    reasonable care has been used in the manufacture of this device."
    App. 680.
    Before we address this issue, we must consider, as a
    threshold issue, whether the district court ruled that this claim
    was pre-empted.   The district court's February 25, 1994 order
    granted Shiley's motion for partial summary judgment based on
    pre-emption.   Shiley's motion had sought the entry of summary
    judgment on Michael's claims of negligence, strict product
    liability, breach of implied warranties, and fraud claims, but
    not on Michael's breach of express warranty claim.     App. 48.
    However, in ruling on Shiley' motion, the district court stated,
    "[w]e have held that the MDA has wholly pre-empted plaintiff's
    state law claims against defendants."   App. 1362.   On appeal,
    Shiley has argued that we can reach the question of pre-emption
    because the district court granted summary judgment on Michael's
    express warranty claim for failure to raise a genuine issue of
    material fact and we can affirm on any appropriate ground.
    Shiley's Br. at 28.   Because "[t]he prevailing party may, of
    course, assert in a reviewing court any ground in support of his
    judgment, whether or not that ground was relied upon or even
    considered by the trial court," we will address that issue.
    Dandridge v. Williams, 
    397 U.S. 471
    , 475 n.6 (1970).
    Section 360k only pre-empts requirements which the state
    "establish[es]" or "continue[s] in force."    The focus of § 360k
    is on preventing the States from imposing on medical device
    manufacturers normative policy choices which conflict with FDA
    requirements.   See 
    Gile, 22 F.3d at 546
    .    This focus is
    consistent with the limited purpose for which Congress displaced
    the states' coordinate regulatory role -- to permit efficient and
    effective FDA regulation of medical devices.    The FDA itself has
    recognized the MDA's limited focus by interpreting § 360k to pre-
    empt only state requirements "having the force and effect of
    law," a term normally reserved for binding standards of conduct
    that operate irrespective of private agreement.    21 C.F.R.
    § 808.1(d).
    1.
    Express warranties arise from the representations of the
    parties which are made the basis of the bargain and do not result
    from the independent operation of state law.    See 13 Penn. Cons.
    Stat. Ann. § 2313.   Implied warranties, on the other hand, "arise
    by operation of [state] law."   Altronics of Bethlehem v. Repco,
    Inc., 
    957 F.2d 1102
    , 1105 (3d Cir. 1992).    The parties to a
    contract, not the state, define the substantive obligations of
    the contract and hence any express warranties.    While the state
    provides for the enforcement of the parties' bargain, it does not
    define each party's duties.6
    6
    . The conceptual difficulty with determining whether, to what
    extent, and for what purposes contractual obligations arise by
    The underlying foundation of contract law is the objectively
    manifested intentions of the parties.   E. Allan Farnsworth,
    Contracts §§ 1.1 - 1.3 (2d ed. 1990).     Shiley, in the
    representation which appears on the Shiley valve label, clearly
    manifested an intent to be bound by its one unequivocal promise
    and to disclaim any other implied warranties.    Shiley
    represented:
    Shiley warrants that reasonable care has been used in
    the manufacture of this device.    This warranty is
    exclusive and in lieu of all other warranties, whether
    express, implied, written or oral.
    App. 680.
    2.
    The Supreme Court has twice recognized this same distinction
    between state-imposed and state-enforced common law remedies.   In
    American Airlines, Inc. v. Wolens, 
    1995 WL 15047
    (U.S. 1995), the
    (..continued)
    virtue of state action, on the one hand, or the autonomous
    actions of the parties, on the other, has been addressed time and
    again in the literature on the common law. See, e.g., Jay M
    Feinman & Peter Gabel, Contract Law as Ideology in The Politics
    of Law 373, 378 (David Kairys ed. 1990); Charles Fried, Contract
    as Promise 7-27 (1981). Ultimately, contractual obligations
    result from the confluence of state authority and private
    actions. While the "binding force" of a properly executed
    contract derives from state authority, the content of the
    commitment is determined (absent mandatory or impermissible
    terms) by the parties themselves. In this way, contractual
    obligations differ fundamentally from state imposed regulatory
    requirements, such as the FDA requirement that medical devices
    meet certain design parameters. Both the content and the effect
    of these regulations flow from governmental authority.
    Court held that the Airline Deregulation Act of 1978, 49 U.S.C.
    § 1305(a)(1), did not preempt Wolen's common law contract claims,
    writing:
    We do not read the ADA's preemption clause, however, to
    shelter airlines from suits alleging no violation of
    state-imposed obligations, but seeking recovery solely
    for the airline's alleged breach of its own, self-
    imposed undertakings. As persuasively argued by the
    United States, terms and conditions airlines offer and
    passengers accept are privately ordered obligations
    "and thus do not amount to a state's enact[ment] or
    enforce[ment] [of] any law rule, regulation, standard,
    or other provision having the force and effect of law'
    within the meaning of § 1305(a)(1)." Brief for the
    United States as Amicus Curiae 9. . . . A remedy
    confined to a contract's terms simply holds the parties
    to their agreements -- in this instance to business
    judgments an airline made public about its rates and
    services.
    
    1995 WL 15047
    at *6.
    Previously, in Cipollone, the Court concluded that § 5(b) of
    the Public Health Cigarette Smoking Act of 1969 did not pre-empt
    state contract law claims.
    A manufacturer's liability for breach of an
    express warranty derives from, and is measured by, the
    terms of that warranty. Accordingly, the
    "requirements" imposed by an express warranty claim are
    not "imposed under State law," but rather imposed by
    the warrantor. . . . In short, a common law remedy for
    a contractual commitment voluntarily undertaken should
    not be regarded as a "requirement . . . imposed under
    State law" within the meaning of § 5(b).
    
    Cipollone, 112 S. Ct. at 2622
    (emphasis in original).
    Moreover, our conclusion complies with the Supreme Court's
    admonition that courts should be "reluctant" to find pre-emption
    when "interpreting a federal statute pertaining to a subject
    traditionally governed by state law."   CSX Trans. Inc. v.
    Easterwood, 
    113 S. Ct. 1732
    , 1737 (1993).   This is especially
    true here where Congress remained silent as to whether the MDA
    pre-empted common law contract claims.   The elimination of those
    claims might result in the elimination of all legal remedies to
    the purchaser.   "It is difficult to believe that Congress would,
    without comment, remove all means of judicial recourse for those
    injured by illegal conduct."   Silkwood v. Kerr-McGee Corp., 
    464 U.S. 238
    , 251 (1984).
    In this case, Congress has not only remained silent as to
    whether it intended to prevent states from enforcing the
    contractual representations of medical device manufacturers, it
    gave indications in 21 U.S.C. § 360h that at least some common
    law remedies would remain in conjunction with FDA regulation.
    Section 360h(d) defines the effect that a manufacturer's
    compliance with an FDA notification, reimbursement, or recall
    order should have:
    Compliance with an order issued under this section
    shall not relieve any person of liability under Federal
    or State law. In awarding damages for economic loss in
    an action brought for the enforcement of any such
    liability, the value to the plaintiff in such action of
    any remedy provided him under such order shall be taken
    into account.
    While this provision does not delineate the scope of the state
    law remedies that remain after the MDA's passage, it contemplates
    that injured persons will be able to pursue a category of claims
    for economic loss under some circumstances.   We conclude that
    express warranty claims are included in that category.
    3.
    Shiley points to previous cases that have concluded that the
    same or similar federal regulatory schemes do pre-empt contract
    claims because the contract claims conflict with the FDA's
    supervision over medical device labeling.   Worm v. American
    Cyanamid Co., 
    5 F.3d 744
    , 747 (4th Cir. 1993)7; King v. Collagen
    Corp., 
    983 F.2d 1130
    (1st Cir.), cert. denied, 
    114 S. Ct. 84
    (1993)8; Kemp v. Pfizer, Inc., 
    851 F. Supp. 269
    (E.D. Mich.
    1994).9   These courts have held that pre-emption was appropriate
    because the state law causes of action arose from representations
    made by manufacturers on labels approved by the FDA or EPA.    The
    courts reasoned that because these labels were approved by the
    relevant regulatory authority, they could not give rise to
    voluntary obligations undertaken by agreement and so would
    conflict with federal regulation.
    7
    . In Worm v. Cyanamid Co, the Fourth Circuit decided that the
    pre-emption provision of the Federal Insecticide Fungicide and
    Rodenticide Act (FIFRA), 7 U.S.C. § 136v(b), pre-empted the
    plaintiff's contract claims because the claims were based on
    instructions for use found on the product label which were
    required and approved by EPA 
    regulations. 5 F.3d at 749
    .
    Because the Fourth Circuit found that these instructions were
    mandated by the Environmental Protection Agency, the court
    concluded that the express warranty claims were pre-empted. 
    Id. 8 .
    In King v. Collagen Corp., the First Circuit concluded that
    § 360k pre-empted King's express warranty claims because those
    claims arose from the language on the packaging approved by the
    
    FDA. 983 F.2d at 1135
    . "Allowing appellant's express warranty
    claims effectively would impose additional or different
    requirements on Zyderm's labeling and packaging." 
    Id. 9 .
    In Kemp v. Pfizer, Inc., the district court followed the
    reasoning of King and Worm to hold that § 360k pre-empted a
    contract claim against Pfizer, Hospital Products Group, and
    Shiley, the defendants in this case.
    If for no other reason, Worm is distinguishable from this
    case because it deals with a separate statutory scheme.   Worm
    dealt with Federal Insecticide Fungicide and Rodenticide Act
    (FIFRA), not the MDA.   Second, the plaintiff in Worm complained
    that Cyanamid had provided improper instructions for the use of
    the insecticide on its label, giving rise to a contract 
    claim. 5 F.3d at 748-49
    .   Michael is not challenging the instructions for
    the use or the implantation of the Shiley valve.    Rather she
    seeks to enforce the company's explicit warranty which guarantees
    the product.
    King and Kemp are less easily distinguished.    The court in
    King did not indicate the type of language or warning upon which
    the plaintiff relied in the case before it and so we cannot know
    if it is distinguishable from Michael's claims.    Kemp dealt with
    the same product and the same warranty as is at issue in the
    present case.
    Neither King nor Kemp are binding on this court and we
    conclude that the concern expressed in those cases, that warranty
    obligations would arise from and therefore be in conflict with
    statements that are required on a regulated label, does not make
    pre-emption appropriate.   First, the fact that third parties
    dictate or define the terms of a contract does not undermine the
    doctrine that contractual duties arise from the mutual assent of
    parties to agreed upon language.   For example, organizations that
    receive government grants to operate social programs frequently
    agree to include specified language in agreements with
    contractors and beneficiaries.   See, e.g., 24 C.F.R. § 85.36(i)
    (1994) (mandating the inclusion of specified terms in contracts
    between Housing and Urban Development grant recipients and local
    parties); Ayers v. Philadelphia Housing Authority, 
    908 F.2d 1184
    (3d Cir. 1990) (discussing HUD mandates for contracts between the
    local housing authority and the local authority's
    tenants/purchasers).   Government contractors must agree to
    specified compensation and wage terms in their contracts with
    employees who work on the government projects.     See, e.g., 40
    U.S.C. §§ 328-29, 323; 41 U.S.C. § 351; 29 C.F.R. §§ 4.1 to 4.51;
    29 C.F.R § 5.5.   Courts do not thereby conclude that these
    requirements cause the immediate parties' contractual
    relationships to arise from the federal mandate.    Regardless of
    the economic and legal pressures that dictate the final terms,
    the contract still results from the parties' mutual agreement to
    those terms.
    Further, King and Kemp did not adequately consider the
    extent to which Shiley's label was ultimately a product of its
    voluntary actions.   The FDA does not devise a label of its own
    making.   Rather, Shiley submitted its proposed label to the FDA,
    which label was then reviewed with the company.     Shiley itself
    drafted the initial language of the label.   If Shiley disagreed
    with FDA recommendations, it could have engaged in negotiation
    over what statement was proper or, if it did not wish to be bound
    by the required statement, it could have chosen not to market its
    device.   Despite indications in King and Kemp to the contrary, we
    believe that Shiley participated actively and meaningfully in the
    FDA regulatory process that resulted in the label which we review
    here.
    4.
    Even if this were not the case, the enforcement of an
    express warranty that arises from approved packaging does not
    establish a requirement that "is different from, or in addition
    to, . . . any requirement applicable under this chapter to the
    device."     21 U.S.C. § 360k.   Through her express warranty claim,
    Michael seeks to enforce the very language which the FDA approved
    on the Shiley valve label.       Given the clarity with which that
    language speaks of warranties, neither the FDA, Shiley, nor
    Michael could have mistaken this language as creating anything
    other than an explicit contractual obligation.       Thus, it is the
    FDA's own requirement that Michael would have the state enforce.
    If any person, other than Shiley, "established" the
    warranty, it was the FDA, not the state.       Because the obligations
    imposed arise directly from the FDA's own approved language, the
    resulting liability does not differ from or add to FDA
    regulation.     Rather it supports the FDA's approval regulation by
    giving it effect.
    Michael's contract claim is not a product of state action;
    hence, it is not state imposed -- the sine qua non of pre-emption
    under § 360k.     Michael's express warranty claim is not pre-empted
    and can be prosecuted.
    V
    Michael also brought fraud claims relying on two theories of
    recovery.   First, she alleges that Shiley fraudulently misled the
    FDA to her eventual, but foreseeable, detriment.    Second, she
    alleges that Shiley's unregulated promotional and advertising
    materials fraudulently misrepresented that the Shiley valve was
    safe and would produce fewer complications than other valves when
    the company knew that these claims were not supportable.    We
    consider whether § 360k pre-empts each of these claims.
    A.
    Fraud on the FDA -- Pre-empted
    Michael produced substantial evidence that Shiley misled the
    FDA with false or misleading information when it applied for
    Premarket Approval.    She claims that these fraudulent submissions
    led to the FDA's approval of the Shiley valve and thus led
    eventually to the necessity of removing the heart valve implanted
    in her.   Alternatively, she argues that these fraudulent
    submissions estop Shiley from claiming that the MDA pre-empts its
    common law claims.    Because of the conflict with the FDA's own
    efforts to monitor and control its PMA application process, we
    conclude that Michael's claims for Shiley's knowing
    misrepresentation to the FDA, even if provable, are pre-empted.
    A state law cause of action for fraud is a state imposed
    requirement.   By means of its recognized cause of action in
    fraud, the Commonwealth of Pennsylvania imposes a duty on anyone
    who sells products.    That duty requires the seller to avoid any
    material misrepresentation that could induce purchasers to buy
    its product.    See Moser v. DeSetta, 
    589 A.2d 679
    , 682 (Pa. 1991)
    Michael seeks to use this general prohibition on deception
    to encourage the district court to review the PMA application
    Shiley submitted to the FDA.    This inquiry could ultimately
    require that a court determine whether the information Shiley
    submitted was truthful, whether it was complete, whether FDA
    procedures sufficed to avoid a material misrepresentation, and
    whether the FDA should have or would have approved the device
    despite the misrepresentations.    In sum, this claim requires a
    court, applying state law, to perform the same functions
    initially entrusted to the FDA.
    Section 360k does not permit such a searching state inquiry
    into the inner workings of FDA procedures.    Congress allocated
    the FDA responsibility to design and manage a process which would
    result in approval of the safest and most effective medical
    devices possible.    See 21 U.S.C. § 360e (creating the PMA
    requirement).    Congress also assigned the FDA the responsibility
    to approve or disapprove of applications to market medical
    devices.    Under § 360k, states may not impose different
    requirements and thereby reach a different conclusion than the
    FDA.    "[W]here the FDA was authorized to render the expert
    decision . . ., it, and not some jury or judge, is best suited to
    determine the factual issues and what their effect could have
    been on its original conclusions."   
    King, 983 F.2d at 1140
    (Aldrich & Campbell, J.J. concurring).    Under the MDA, states
    have no authority to police Shiley's compliance with the FDA's
    procedures.   If Shiley knowingly misled the FDA in its PMA
    application, it is for the FDA to remedy that situation using the
    authority Congress gave it in the MDA.
    Further, permitting a fraud claim based on false
    representations to the FDA would conflict with our precedent that
    plaintiffs may not bring implied causes of action for violations
    of the Food, Drug and Cosmetic Act.    Gile v. Optical Radiation
    Corp., 
    22 F.3d 540
    , 544 (3d Cir.), cert. denied, 
    115 S. Ct. 429
    (1994).    Plaintiffs cannot circumvent this bar by characterizing
    their cause as a claim for state law fraud.
    Nor can Michael revive the pre-empted fraud claim by
    characterizing it as a defense to pre-emption.    Michael argues
    that, though her fraud claim might be pre-empted, her allegations
    of Shiley's fraud in obtaining its PMA, if proven, should deprive
    Shiley of the defense of pre-emption.    In essence, Michael argues
    that we should not permit Shiley to invoke the cloak of federal
    pre-emption when it obtained that cloak through the fraudulent
    manipulation of the regulatory process.
    While we do not condone misconduct by medical device
    manufacturers, we cannot agree with Michael's theory.     If a
    medical device manufacturer's claim that the MDA pre-empts a
    plaintiff's cause of action depends in the first instance upon
    proof that its Premarket Approval was not fraudulently obtained,
    courts would have to engage in the intrusive inquiry, which we
    have just demonstrated is forbidden.    Only the timing, and not
    the inquiry itself, would differ from a claim for fraud on the
    FDA.    This argument thus presents not less, but greater
    interference with the FDA's decisions.      An attempt to reexamine
    the FDA's approval under state law standards, however pleaded, is
    pre-empted by § 360k.
    B.
    Fraud Based on Shiley's Advertisements -- Not Pre-empted
    Michael's second fraud claim differs from the first in that
    it does not rely on conduct which was directly regulated by the
    FDA.    Michael alleges that Shiley sent cardiac surgeons and
    cardiologists a series of letters and other promotional materials
    which knowingly misrepresented the extent of the valve fracture
    problem and knowingly overstated the reduction in serious side
    effects achieved by the Shiley valve.      See FDA and the Medical
    Device Industry, Hearing Before the House Committee on Energy and
    Commerce, 101st Cong., 2d Sess. 15-21 (1990) (providing samples
    of these letters); App. 393-95.        Michael alleges that the
    company's misinformation resulted in the eventual harm she
    suffered when her valve was explanted.
    1.
    Having already concluded that state law fraud claims create
    state-imposed requirements and, when combined with other § 360k
    elements, are thus pre-empted, see section V. 
    A. supra
    , we need
    only consider the other elements of pre-emption under § 360k.10
    10
    . The Supreme Court recently held that the Airline
    Deregulation Act of 1978 ("ADA") pre-empted the enforcement of a
    state consumer fraud statute, the Illinois Consumer Fraud Act,
    815 Ill. Comp. Stat. § 505/2. American Airlines, Inc. v. Wolens,
    The FDA had not imposed specific requirements related to
    advertising and promotion of the Shiley valve.    Accordingly, we
    find that, as applied to Michael's circumstances, a state law
    fraud claim based on Shiley's advertising and promotional
    activities does not impose a requirement that "is different from,
    or in addition to" a FDA requirement and "which relates to the
    safety or effectiveness of the device or to any matter included
    in a requirement applicable to the device under this chapter."
    21 U.S.C. § 360k.
    Unlike Michael's strict liability claims which are based on
    a duty to produce safe products, Michael's fraud claims are based
    "on a more general obligation -- the duty not to deceive."
    
    Cipollone, 112 S. Ct. at 2624
    .   Thus, Michael's fraud claim does
    not relate to the safety or effectiveness of the Shiley valve.
    Michael argues that because this duty to avoid deceit does not
    "relate to the safety or effectiveness of the [Shiley valve],"
    her claims are not pre-empted.
    She relies on Cipollone for this argument.   In Cipollone,
    the Supreme Court concluded that the Cipollone's fraud claims
    against cigarette manufacturers were only pre-empted to the
    (..continued)
    
    1995 WL 15047
    *5-*6 (U.S. 1995). In Wolens, the Supreme Court
    held that state consumer fraud statute was a state imposed law.
    
    Id. The Court
    then found that the Illinois state statute met the
    other element of pre-emption under the ADA, that is, the statute
    "relate[d] to [airline] rates, routes, or services." 49 U.S.C.
    § 1305(a)(1).
    Here, of course, the other requirements which dictate
    pre-emption under § 360k of the MDA differ from the requirements
    which dictate pre-emption under § 1305(a)(2) of the ADA. As
    stated in text, we conclude that Michael's common law fraud claim
    is not pre-empted by § 360k.
    extent they sought to impose additional warnings on the cigarette
    packages.   The Court permitted Cipollone's fraud claims for
    "claims based on allegedly false statements of material fact made
    in advertisements."   
    Id. at 2623-24.
          The Court made this
    distinction because Cipollone's second claim based on "the duty
    not to deceive" did not conflict with federal requirements of § 5
    of the Public Health Cigarette Smoking Act of 1969 which only
    pre-empts state law claims "based on smoking and health."         
    Id. at 2624.
    If § 360k also limited its pre-emptive scope to state
    requirements "which relate[] to the safety or effectiveness of
    the device," Michael's argument might be compelling, but § 360k
    is not so limited.    It extends as well to state requirements
    "which relate[] . . .      to any matter included in a requirement
    applicable to the device under this chapter."       Thus, we must
    determine not only whether Michael's fraud claim relates to
    "safety and effectiveness" -- which we hold it does not -- but
    also whether it relates to any other FDA requirement.
    2.
    This latter inquiry turns on whether the FDA imposed any
    requirements on Shiley's efforts to promote its heart valve.         The
    record reflects that it did not.        Shiley prepared and sent the
    letters which tout the valve's reliability and superiority as
    compared to competitors' valves to doctors without the FDA's
    approval.   App. 393-94.     The FDA, at that time, was not
    supervising medical device manufacturers' efforts to promote
    their devices outside of a limited category of "restricted
    devices" defined by the MDA and not relevant to this appeal.
    Only in the last few years has the FDA actively sought to control
    the promotional representations which device makers make to the
    medical community.   Sandra J.P. Dennis, Promotion of Devices: An
    Extension of FDA Drug Regulation or a New Frontier, 48 Food &
    Drug L.J. 87 (1993).    We note, however, that this on-going
    extension of the FDA's authority has been criticized as exceeding
    the FDA's statutory mandate.   See id; Jeffrey N. Gibbs, Medical
    Device Promotional Activities and Private Litigation, 47 Food &
    Drug L.J. 295 (1992).
    To be sure, the FDA did regulate the information Shiley
    placed on its labels.   As required by the MDA, Shiley submitted
    its labels to the FDA and the FDA approved them.   (See section
    IV. 
    B. supra
    ).   A deviation from the content of the label
    approved by the FDA violates the MDA.   21 C.F.R. § 814.39(a)(2).
    Nonetheless, there is a substantial difference between
    supervising label content and supervising advertising.
    Mindful that the Supreme Court has observed in a slightly
    different context that "Congress offered no sign that it wished
    to insulate . . . manufacturers from longstanding rules governing
    fraud," 
    Cipollone, 112 S. Ct. at 2624
    , we conclude that Michael's
    second theory of fraud is not precluded by § 360k and is thus not
    pre-empted.
    Our conclusion does not conflict with First Circuit's
    determination in King that § 360k pre-empted King's fraud 
    claim. 983 F.2d at 1136
    .    King's fraud claim arose from the absence of
    warnings on the label of the medical device.     
    Id. Because the
    FDA regulates the labeling of medical devices, King's claims were
    pre-empted.   Michael's theory does not depend upon Shiley's
    representations on its labeling.      Unlike in King where the court
    determined that the plaintiff's fraud claim was, "at bottom, a
    failure to warn claim," 
    id., and thus
    pre-empted by the MDA,
    Michael's fraud claim is, at bottom, a fraudulent promotion
    claim.   As such, it is not pre-empted.
    VI
    Summary Judgment -- Sufficient Evidence
    Although the district court granted summary judgment on the
    majority of Michael's claims because it believed they were pre-
    empted, it also analyzed the claims using the traditional
    standard for summary judgment.    We have concluded that Michael's
    express warranty claim and her fraud claim are not pre-empted.
    However, our holding in this regard does not address the district
    court's ruling that Michael had failed to present sufficient
    evidence to proceed to trial.    We address that issue here and
    hold that, on this record, it was error to grant summary judgment
    for Shiley.
    A.
    Our consideration of Michael's contract claims originates
    with an examination of the contract.      The label attached to the
    heart valve, which was implanted in Michael, included the
    statement "Shiley warrants that reasonable care has been used in
    the manufacture of this device."    App. 680.   This language
    clearly created an express warranty with regard to the manner in
    which Shiley manufactured its heart valves.     Shiley does not deny
    that the sale created a valid contract with an express warranty.
    See 13 Pa. C.S.A. § 2313.    Rather Shiley contends that it never
    breached the warranty because there is no proof that the valve
    implanted in Michael was defective.
    We agree that there is no evidence in the record that
    Michael's valve was defective.    That does not, however, defeat
    Michael's cause of action.   Shiley's warranty does not simply
    warrant that the valve which was implanted in Michael was defect-
    free.   The language is less specific, warranting instead that
    "reasonable care has been taken in the manufacture of this
    device."   App. 680.
    We are satisfied that the representation made by the
    language on this label reaches beyond the valve explanted from
    Michael to encompass the manufacture of Shiley valves generally.
    While most consumers of most products have little reason to seek
    assurances in a contract that any device, other than the product
    purchased by them, is safe and effective, heart valve purchasers,
    as perhaps other purchasers of implanted devices, have salient
    and compelling reasons to seek such assurances.
    Shiley's customers rely on Shiley's mechanical heart valves
    in a manner that differs entirely from the normal buyer's
    reliance on a consumer product.    The Shiley valve sustains
    customer's lives.   Malfunction will result in serious harm, or
    most likely, death.    In this context, the purchaser has reason to
    demand a very high degree of assurance that the implanted product
    presents no substantial risk that it will fail.   The existence of
    a significant risk that the device will fail makes the product
    unsuitable for its purpose.   Therefore, a patient-purchaser has
    every reason to seek, and Shiley has every reason to give,
    assurances that reasonable care has been taken in the production
    of such life sustaining devices generally.   It is only such a
    warranty that can alleviate concerns that an implanted medical
    device will fail without warning.
    Shiley's warranty afforded its patient-purchasers those
    assurances.   Michael proceeded with her implant operation with a
    justifiable belief that the valve implanted in her heart would
    not fracture or fail due to deficiencies in the manufacturing
    process.   Because any latent defect in an implanted device may be
    undetectable after it has entered medical supply channels, the
    representations made by the manufacturer, which here form the
    basis of Shiley's warranty, requires an examination, not just of
    the specific heart valve implanted in Michael, but rather of
    Shiley's valve production generally.
    The evidence in the record suggests that Shiley did not
    exercise due care in the fabrication of the Bjork-Shiley valve.
    A number of Shiley valves failed as a result of welding cracks
    that were not prevented or eliminated at Shiley's factories.
    Michael also submitted to the court the findings of a House
    Committee report on the manufacture of Shiley's valves.     That
    report stated that Shiley trained welders inadequately, repaired
    valves which had previously been deemed not repairable by
    inspectors, and masked cracked welds to pass quality inspections.
    She also produced a letter to Shiley from a medical researcher,
    stating that "[y]our statement re. strut fracture that I just
    received only tells me that your manufacturing procedure is not
    acceptable."   App. 461.   Former welders stated in affidavits that
    Shiley trained welders poorly and told welders to force badly
    welded valves past quality control personnel.    App 615-16, App.
    623-25.   This record could amply support a jury determination
    that Shiley did not exercise reasonable care in the manufacture
    of its heart valves.
    Michael has also shown that Shiley's alleged manufacturing
    breaches caused her damage.   Shiley's failure to manufacture its
    heart valves using proper care resulted in a risk that any of its
    heart valves could fail.   Indeed, the weak or improper strut
    construction has resulted in over 500 documented strut failures.
    Nor, as we have pointed out, could it be determined without
    explantation whether the valve implanted in Michael suffered from
    any of the same defects that affected other valves.    Accordingly,
    Michael's doctors concluded that it was reasonable to explant her
    Shiley valve and replace it surgically.    App. 499-501, 526-29;
    see also app. 471 (Shiley document sent to doctors noting an
    investigative article which recommended replacement of heart
    valves in young patients).    Michael understandably took the
    advice of her medical advisors.    The cost, inconvenience, risk,
    and pain of the surgery to explant and replace the valve occurred
    because of Shiley's alleged general manufacturing deficiencies
    which led to Shiley's alleged breach of its warranty of
    reasonable care.
    Contrary to Shiley's arguments, our conclusion does not
    conflict with our recent decision in Angus v. Shiley, Inc., 
    989 F.2d 142
    (3d Cir. 1993).11   In Angus, we concluded that a
    recipient of a Shiley valve could not recover for intentional
    infliction of emotional distress and a failure to warn claim
    where the implanted valve had neither failed nor been explanted.
    
    Id. at 147
    & n.5.   Angus had failed to allege that the valve
    implanted in Angus was defective.   
    Id. In the
    absence of a valve
    failure or explantation surgery, she could not maintain a product
    liability action.   
    Id. In footnote
    5, we explicitly held open
    the question of whether relief would be appropriate following
    surgery to explant the valve.   
    Id. at 147
    n.5.
    Unlike the plaintiff in Angus, Michael has suffered a
    tangible injury on account of the risks, pain, and emotional
    trauma associated with explantation of the Shiley valve.
    Michael's case presents the issue left open in Angus -- what
    relief may be accorded for physical and emotional trauma
    occasioned by the need for actual explantation surgery.      We
    conclude that, under the terms of Shiley's express warranty,
    11
    . Shiley claims we had earlier determined that a plaintiff
    whose valve had not failed could not recover for emotional
    distress on any product liability theory in Brinkman v. Shiley,
    Inc., 
    732 F. Supp. 33
    (M.D. Pa.), aff'd without opinion, 
    902 F.2d 1558
    (3d Cir. 1989); see Shiley Brief at 41. We, of course, are
    not bound by an unpublished disposition of our court. See Third
    Circuit Internal Operating Procedures § 5.8. Moreover, the
    plaintiff in Brinkman, unlike the plaintiff here, had not
    undergone explantation surgery.
    sufficient evidence has been shown by Michael to withstand entry
    of summary judgment for Shiley.    Our conclusion is consistent
    with Pennsylvania's rule that emotional harm may be recovered
    when it accompanies a physical injury.   Houston v. Texaco, Inc.,
    
    538 A.2d 502
    , 504 (Pa. Super. 1988).
    B.
    Finally, we consider whether Michael produced sufficient
    evidence to proceed to trial on her fraud claim.12   In
    Pennsylvania, the elements of fraud are: (1) a material
    misrepresentation of fact, (2) which is false and (3) made with
    knowledge of its falsity, (4) which is intended to induce the
    receiver to act, and (5) upon which a party justifiably relies.
    Mellon Bank Corp. v. First Union Real Estate, 
    951 F.2d 1399
    , 1409
    (3d Cir. 1991).
    It is well established that fraud consists of anything
    calculated to deceive, whether by single act or
    combination, or by suppression of truth, or suggestion
    of what is false, whether it be by direct falsehood or
    by innuendo, by speech or silence, word of mouth, or
    look or gesture. We have held that "fraud is composed
    of a misrepresentation fraudulently uttered with the
    intent to induce the action undertaken in reliance upon
    12
    . The somewhat confusing nature of the district court's orders
    makes it uncertain that the district court determined that
    Michael did not raise a genuine issue of material fact on her
    fraud claim. While the court granted a judgment on her fraud
    claim on the belief that it was pre-empted, a conclusion which we
    now reverse, the court granted Shiley's motion for summary
    judgment for failure to produce sufficient evidence on all claims
    "except plaintiff's fraud claim." Nonetheless, because we
    exercise the same review as the district court did in the first
    instance, we will consider the merits of Shiley's motion,
    particularly since the two district court orders appear on their
    face to conflict with one another.
    it, to the damage of its victim." The concealment of a
    material fact can amount to a culpable
    misrepresentation no less than does an intentional
    false statement.
    Moser v. DeSetta, 
    589 A.2d 679
    , 682 (Pa. 1991) (quoting Thomas v.
    Seman, 
    304 A.2d 134
    , 137 (Pa. 1973)) (other citations omitted).
    In support of her claim, Michael points to two sources of
    fraudulent information:   (1) letters written by Shiley to doctors
    between 1978 and 1983 which attempt to minimize the significance
    of the prior valve fractures and (2) advertisements and other
    promotional materials which emphasize a reduction in
    complications with the Shiley valve that never materialized.
    Michael claims that Shiley's representations to doctors in
    letters, which accompanied its recalls and which Shiley otherwise
    disseminated to boost the Shiley valve's image following the
    disclosure of the outlet strut fractures, misrepresented the
    extent of the strut fracture problem.   These letters state that
    some fractures had occurred but purportedly withheld information
    on the actual number of strut fractures known to Shiley.
    Further, the letters asserted that the Shiley valve's original
    design and the then current manufacturing practices confirm the
    structural integrity of the Shiley valve.
    In contrast to Shiley's reports, the record discloses that
    Shiley had ample reasons to believe both the heart valve's design
    and the manufacturing process rendered the heart valve unsafe.
    Just a month prior to Shiley's distribution of a set of letters
    to doctors in May 1982, Dr. Bjork, one of the original designers
    of the Shiley valve, wrote Shiley, "You're circling around with
    other solutions is probably a waste of time.    At this stage,
    welding will not be acceptable any more [sic]. . . . Your
    statement re. strut fractures that I just received only tells me
    that your manufacturing procedure is not acceptable.      You have
    provided me with absolutely no facts and truthworthy [sic] data
    for the future."   App. 461.
    In a prior letter to Dr. Bjork, Shiley had written, "We
    would prefer that you did not publish the data relative to strut
    fractures.   We expect a few more and until the problem has been
    corrected, we do not feel comfortable."    App. 548.    This
    disclosure contrasts with Shiley's assurances in the letters to
    doctors that new fractures were very unlikely to occur.
    Moreover, Michael has produced affidavits and deposition
    testimony from employees who worked for Shiley in the late 1970s
    and early 1980s that state that Shiley supervisors and management
    ordered them to reweld valves which could not pass inspection, to
    polish or cover defects in outlet strut welds, and to rework
    previously scrapped valves in an attempt to hide any defects in
    the outlet strut welds.   App. 555-57, 613-17, 625-29, 635-36.
    These manufacturing practices likely undermined the structural
    integrity of the valves and thereby rendered Shiley's
    representations false.
    Michael has also produced samples of advertisements, which
    Shiley placed in medical journals that circulate to cardiac
    surgeons, claiming a fifty percent reduction in complications
    with the Shiley valve over prior valves.    App. 678.    In prior
    testimony, Dr. Bjork disagreed that this claim fully represented
    the scientific findings.   App. 812.   By 1984, the FDA, through
    independent investigation, concluded that scientific tests could
    not confirm these reductions.   App. 766.   In fact, the FDA
    determined that the Shiley valve's design "d[id] not result in
    meaningful differences in thromboembolic complications in
    clinical experience . . . .   After nearly eight years of clinical
    use, there is no statistically significant difference between
    [the Shiley valve and its predecessor] when thromboembolic
    complication rates are compared."   
    Id. This record
    reveals a sufficient pattern of affirmative
    statements that are contrary to the true information known to
    Shiley, which, when combined with the withholding of material
    information as to the integrity and properties of the Shiley
    valve, is more than sufficient to permit a jury to conclude that
    Shiley intentionally misrepresented the Shiley valve's
    performance and the importance of the strut fractures.
    Having adduced evidence of the first three elements of a
    cause of action sounding in fraud, we turn to a consideration of
    the remaining two elements:   inducement and justifiable reliance.
    We conclude that Shiley had ample reason to expect that its
    advertisements and letters, although directed to physicians,
    would induce action by heart patients to accept Shiley's implants
    on the basis of their physicians' recommendations.    We also
    conclude that the patients' reliance on these recommendations was
    justifiable.
    Pennsylvania has held that "the persons or class of persons
    whom [a fraudulent declarant] intends or has reason to expect to
    act or refrain from action in reliance upon the
    misrepresentation" may sue in fraud for the damage which results
    from the declarant's fraudulent statement.    Woodward v. Dietrich,
    
    548 A.2d 301
    , 309, 315 (Pa. Super. 1988) (quoting Restatement
    (Second) of Torts § 531 (1976)).
    In Woodward, the Pennsylvania Superior Court held that a
    subsequent transferee of a home could sue the prior owner's
    plumbing contractor, when the plumber had fraudulently
    misrepresented to the prior owner that his work met the relevant
    municipal codes.    The plumber fraudulently concealed an improper
    link to the city's sewer system after being hired by the
    Dietrichs, the former owners of the house, to bring the house up
    to code.    After the Dietrichs sold the home to the Woodwards, the
    sewer line backed up into the house's basement.    The Woodwards
    brought a cause of action sounding in fraud against the plumber.
    The Pennsylvania Superior Court adopted the rule of the
    Restatement (Second) of Torts § 531 (1976), which reads:
    One who makes a fraudulent misrepresentation is subject
    to liability to the persons or class of persons whom he
    intends or has reason to expect to act or refrain from
    action in reliance upon the misrepresentation, for
    pecuniary loss suffered by them through their
    justifiable reliance in the type of transaction in
    which he intends or has reason to expect their conduct
    to be influenced.
    This provision extends liability beyond those to whom the
    declarant directs his fraudulent misrepresentation to those whom
    the declarant has special reason to anticipate will be induced to
    act.   
    Woodward, 548 F.2d at 313
    , 315.   As comment "e" of the
    Restatement makes clear, the declarant need not know the identity
    of the eventual plaintiff if the plaintiff is a member of a class
    of persons whom the declarant has reason to expect will act in
    reliance upon his fraud.   Restatement (Second) of Torts § 531
    comment e (1976) ("The maker may have reason to expect that his
    misrepresentation will reach any of a class of persons, although
    he does not know the identity of the person whom it will reach or
    indeed of any individual in the class."); 
    Woodward, 548 F.2d at 309
    n.9.
    After adopting this standard, the court found that the
    plumber had reason to expect that any subsequent purchaser, such
    as the Woodwards, would rely on his fraudulent statement that the
    sewer connection was acceptable, and thus, the court permitted
    the Woodwards to proceed with their fraud action.13
    The Superior Court's decision mirrors § 533 of the
    Restatement (Second) of Torts.   Section 533 makes a declarant
    liable when the declarant "has reason to expect that [the
    13
    .        More recently, the Pennsylvania Superior Court relied
    upon its opinion in Woodward to decide that plaintiffs need not
    have been in privity with a product manufacturer to bring a claim
    under Pennsylvania's consumer fraud statute, the Pennsylvania
    Unfair Trade Practices and Consumer Protection Law, 73 Pa. Con.
    Stat. Ann. § 209-9.2(a). Valley Forge Towers South Condominium
    v. Ron-IKE Foam Insulators, Inc., 
    574 A.2d 641
    , 646-47 (Pa.
    Super. 1990), aff'd without opinion, 
    605 A.2d 798
    (Pa. 1992). As
    a result, a condominium association could sue their roofing
    contractor's supplier for the supplier's unlawful business
    practices despite the fact that the association never purchased
    materials from the supplier. Rather it had only received a
    warranty from the supplier. "[A]s the materials were intended to
    become part of a fixture to realty, [the supplier] knew or should
    have known that its warranty would be relied upon by [the
    condominium association] covered by the roof it warranted." 
    Id. at 646.
    misrepresentation's] terms will be repeated or its substance
    communicated to the other, and that [the misrepresentation] will
    influence his conduct in the transaction or type of transaction
    involved."   See Ostano Commerzanstalt v. Telewide Systems, Inc.,
    
    794 F.2d 763
    , 766 (2d Cir. 1986) (holding licensor liable to
    sublicensee for representations made to licensee with reason to
    expect that they would influence sublicensee's behavior).       As
    with § 531, the comments to § 533 make it clear that the
    declarant (here, Shiley) need not be able to identify the party
    (here, Michael) who eventually relies if the party (here,
    Michael) who relies is a member of a class of people that the
    declarant (here, Shiley) would expect to rely on the
    representation.    Restatement (Second) of Torts § 533 comment g
    (1976).
    Michael fits within the rule of Woodward and Restatement
    § 533.    Shiley had ample reason to expect that the patients and
    eventual recipients of the Shiley valve implants would be
    affected by the information it published and distributed to
    doctors.    Indeed, that was Shiley's intent.   Shiley had to
    anticipate that its letters and advertisements would lead doctors
    to recommend, and the physician's patients to choose, the Shiley
    valve.    As § 533 makes clear, the fact that Shiley initially made
    its representations to Michael's doctors, rather than directly to
    Michael, does not undermine Michael's claim.
    By the same token, Michael's doctors were justified in
    relying on the medical claims Shiley provided in its promotional
    materials to determine the proper course of treatment for
    Michael.14   Shiley held a tremendous advantage over the doctors
    in its knowledge of the facts surrounding the strut fractures and
    the scientific literature on thromboembolism.   The doctors were
    justified in relying on Shiley to restate honestly the facts and
    findings pertaining to the valves which Shiley produced.     See
    Aaron Ferer & Sons, Ltd v. Chase Manhattan Bank, 
    731 F.2d 112
    ,
    123 (2d Cir. 1984) (where "one party possesses superior
    knowledge, not readily available to the other, and knows that the
    other is acting on the basis of the mistaken information," the
    second party can justifiably rely on the first party's
    representations); Daughtrey v. Ashe, 
    413 S.E.2d 336
    , 338 (Va.
    1992) ("[I]f one who has superior knowledge makes a statement
    about the goods sold and does not qualify the statement as his
    opinion, the statement will be treated as a statement of fact.");
    Restatement (Second) of Torts § 542(a) & comment f (1976).
    The information provided by Shiley was intended to affect a
    doctor's choice of a heart valve for Michael.   Shiley distributed
    its literature containing heart valve information for that very
    purpose -- to encourage doctors to continue implanting the Shiley
    valve.   The record, read in the light most favorable to Michael,
    14
    . Both her doctors testified that they received letters from
    Shiley regarding the Shiley valve. App. 495, 524. While they
    did not retain those letters, it is reasonable to assume, given
    Shiley's nationwide distribution of the letters, that these
    letters include the communications discussed above. Both doctors
    stated that they read standard cardiac journals in which Shiley's
    advertisements and claims appeared in order to stay current with
    developments in the field of cardiology and cardiac surgery.
    App. 500, 535.
    suggests that the doctors, who advised Michael, relied on
    Shiley's disclosures.   Accordingly, Shiley's letters and
    promotional materials likely affected the choice to implant the
    Shiley valve in Michael.
    We conclude that Michael has produced sufficient evidence to
    raise a genuine issue of fact on her claim of fraud and we will
    reverse the district court's February 25, 1994 orders of summary
    judgment on that claim.
    VII
    Having considered the record and the arguments of the
    parties, we will affirm the district court's grant of summary
    judgment on Michael's claims of negligence (both manufacturing
    and design), strict product liability, and breach of implied
    warranties -- all of which we hold are pre-empted by 21 U.S.C.
    § 360k.   (See section IV. 
    A. supra
    ).   We also hold that Michael's
    complaint to the extent it relies on fraud perpetrated by Shiley
    on the FDA is pre-empted.   (See section V. 
    A. supra
    ).
    We will reverse the district court's February 25, 1994 order
    granting summary judgment to Shiley on Michael's breach of
    express warranty claim (see section IV. B. & VI. 
    A. supra
    ) and
    her fraud claim insofar as she proceeds on the basis of Shiley's
    representations in its advertising and promotional materials.
    (See section V. B. & VI. 
    B. supra
    ).
    We will remand the case to the district court for further
    proceedings consistent with the foregoing opinion.
    

Document Info

Docket Number: 94-1496

Filed Date: 2/7/1995

Precedential Status: Precedential

Modified Date: 10/13/2015

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