Doeblers PA Hybrids v. Doebler , 442 F.3d 812 ( 2006 )


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  •                                                                                                                            Opinions of the United
    2006 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    3-23-2006
    Doeblers PA Hybrids v. Doebler
    Precedential or Non-Precedential: Precedential
    Docket No. 04-3848
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    PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 04-3848
    DOEBLERS’ PENNSYLVANIA HYBRIDS, INC.
    v.
    TAYLOR DOEBLER, III, an individual;
    DOEBLER SEEDS LLC d/b/a T.A. Doebler Seeds,
    Defendants/Third-Party Plaintiffs
    v.
    WILLARD L. JONES;
    WILLIAM R. CAMERER, III,
    Third-Party Defendants
    Taylor Doebler, III, an individual, and
    Doebler Seeds LLC d/b/a T.A. Doebler Seeds,
    Appellants
    On Appeal from the United States District Court
    for the Middle District of Pennsylvania
    (D.C. No. 03-cv-01079)
    District Judge: Honorable James F. McClure, Jr.
    Argued June 30, 2005
    Before: NYGAARD,* SMITH, and FISHER, Circuit Judges.
    (Filed March 23, 2006 )
    Rees Griffiths
    Barley Snyder
    100 East Market Street
    P.O. Box 15012
    York, PA 17405
    John G. Harkins, Jr. (Argued)
    Steven A. Reed
    Harkins Cunningham
    2005 Market Street
    2800 One Commerce Square
    Philadelphia, PA 19103
    Attorneys for Appellants
    *
    Judge Richard L. Nygaard assumed senior status on
    July 9, 2005.
    2
    Lewis F. Gould, Jr.
    Duane Morris
    30 South 17th Street
    United Plaza
    Philadelphia, PA 19103-4196
    Samuel W. Apicelli
    Duane Morris
    305 North Front Street, 5th Floor
    P.O. Box 1003
    Harrisburg, PA 17108-1003
    Jams J. Kutz (Argued)
    Post & Schell
    17 North 2nd Street, 12th Floor
    Harrisburg, PA 17101
    Attorneys for Appellee, Doeblers’
    Pennsylvania Hybrids, Inc.
    Stephen Moniak
    Thomas G. Collins
    Buchanan Ingersoll
    213 Market Street
    One South Market Square, 3rd Floor
    Harrisburg, PA 17101
    Attorneys for Appellees, Willard L. Jones
    and William R. Camerer, III
    3
    OPINION OF THE COURT
    FISHER, Circuit Judge.
    In this interlocutory appeal between corn-seed businesses
    owned by relatives of the founder of the original business, we
    are asked who owns the founder’s surname, Doebler, as a
    trademark. We are also asked whether defendants – the
    founder’s grandson and his business – have engaged in
    trademark infringement, trade secret misappropriation, and
    various other torts and fiduciary breaches. The District Court,
    concluding that defendants engaged in those activities as a
    matter of law, granted summary judgment to plaintiff and
    entered a permanent injunction in its favor. Because we
    conclude that plaintiff has not met its burden of showing that it
    is entitled to judgment as a matter of law, we will reverse and
    remand for further proceedings.
    I.
    Even the closest of families may battle, but when such a
    feud occurs against the backdrop of family businesses – here,
    dueling companies that trace their ancestry to one defendant’s
    grandfather – the stakes include critical business assets.
    Although the personal aspects of this dispute are not material to
    our resolution of this appeal, the history of the Doebler family
    businesses is critical to this matter, a case that is now before us
    for a second time.
    4
    A.     The Doebler Family Members and Their
    Businesses
    Taylor A. Doebler, Sr. (“Doebler I”) started the family
    seed corn business in the 1930s doing business as T.A. Doebler.
    In the early 1950s, his son Taylor A. Doebler, Jr. (“Doebler II”)
    joined the business, which became a partnership under the name
    of T.A. Doebler & Son (“Partnership”). For many years, the
    Partnership used the “Doebler” surname as a trademark in
    selling corn seed. Doebler I died in 1981. In the 1990s, Doebler
    II’s son, Taylor A. Doebler, III (“Doebler III”), joined the
    Partnership.
    Other family members were involved in the business as
    well, and on several occasions, Doebler II formed additional
    entities. In December of 1972, Doebler II formed plaintiff
    Doeblers’ Pennsylvania Hybrids, Inc. (“Hybrids”), to handle
    sales and distribution.       In addition to Doebler II, the
    incorporators included his son-in-law Willard L. Jones, and his
    nephew William R. Camerer, III. The vast majority of the initial
    stock belonged to Doebler II, though Camerer and Jones owned
    a small amount of stock. All three families were represented on
    Hybrids’ board of directors as well. Currently, Jones and
    Camerer are officers, directors, and shareholders in Hybrids.
    Prior to the events directly leading to the present suit, the stock
    owned by Jones and Camerer increased to approximately 36%
    each.
    In 1986, Doebler II formed another entity, Doebler
    Farmland, Inc. (“Farmland”). Doebler II transferred land to
    Farmland, which in turn leased the property back to Partnership
    5
    to grow seeds. As of 2003, Doebler III and his two sisters
    collectively owned the majority of Farmland stock, with nearly
    all the remainder belonging to Jones, Camerer, and various other
    members of the Jones and Camerer families. Thus, the
    Partnership’s original functions were ultimately split between
    Partnership, Hybrids, and Farmland.
    Before his relationship with Camerer and Jones soured,
    Doebler III had ties to all three entities: he was partnered with
    his father in the Partnership and remains an owner of the
    successor LLC; he is co-owner of Farmland; and he was – but
    no longer is – a shareholder, director, and secretary/treasurer of
    Hybrids. After his father’s death in 2002 and as part of the
    events leading to this lawsuit, Doebler III reorganized
    Partnership as a limited liability company, Doebler Seeds, LLC,
    d/b/a T.A. Doebler Seeds (“LLC”).
    In contrast, at no point did Camerer or Jones ever have
    any ownership interest in the Partnership or its successor LLC.
    They are, however, shareholders and directors of Hybrids and
    have served as officers in varying capacities. 1 Jones eventually
    succeeded Doebler II as Hybrids president. Camerer served as
    vice-president until he was removed in 2000 due to alleged
    misconduct. Ironically, as noted below, Camerer succeeded
    Jones as president in 2002. Camerer is also the owner and
    1
    They also own some stock in Farmland.
    6
    president of another entity, Camerer Farms, Inc. (“Camerer
    Farms”), a farm that produces corn seed also sold by Hybrids.2
    B.     The DOEBLER Name
    The Doebler name has been used as a trademark in
    connection with corn seed in marks such as DOEBLER’S
    PENNSYLVANIA HYBRIDS. In addition, the formative
    DOEBLER has been used by T.A. Doebler & Son, Doeblers’
    Pennsylvania Hybrids, Inc., and Doebler Farmland, Inc. as part
    of their corporate and various trade names such as Doebler’s
    Hybrids. Hybrids also registered the names “Doebler’s, Inc.”
    and “Doebler’s Hybrids, Inc.” in Pennsylvania as fictitious
    names.
    The parties agree that Partnership used the DOEBLER
    name at least until the formation of Hybrids at the end of 1972.
    See Appellee Br. At 8 (“[Partnership] continued up until 1972
    to cultivate, improve and sell agricultural seed products within
    Pennsylvania, contracting with farmers to grow seeds which it
    would market and sell under its name.”). The parties vigorously
    contest, however, who used and owned the name after that point.
    Interestingly, upon Hybrids’ formation, the following ad or press
    release was issued:
    2
    In addition to selling Partnership’s corn seed, Hybrids
    also appears to have sold corn produced by Camerer Farms,
    non-family growers, and possibly Farmland.
    7
    On January 1, 1973 Doebler’s took a long
    leap forward and announced the formation of a
    new sales and distribution company – Doebler’s
    Penna. Hybrids, Inc. This new unit will take
    charge of the seed corn after it is produced and
    bagged by the farms. This includes all aspects of
    distribution in addition to a greatly expanded
    research and testing program. The farms will
    operate as before as T. A. Doebler and Son.
    ....
    We are really enthused about our new
    organization and its prospects in the years ahead.
    We hope you will give Doebler’s an opportunity
    to help in the continuing quest for higher yields
    and better corn.
    Sincerely,
    /s/ T. A. Doebler Jr.
    A6209 (emphasis in original). Next to the press release was a
    picture of a seed bag saying “Doebler’s HYBRIDS” and “T.A.
    DOEBLER & SON.” Plaintiff Hybrids asserts that upon its
    formation, Partnership “conveyed its sales and other assets to
    Hybrids.” Appellee Br. at 8. As discussed below, however,
    there is no writing that expressly assigns the Doebler name to
    plaintiff.
    8
    C.     The Relationship         Between      the   Family
    Businesses
    The relationship between the family businesses is not
    altogether clear. Doebler III states that until the time of his
    father’s death in 2002, Doebler II “selected the seed corn grown
    by all these seed production farms.” Appellants’ Br. at 6.
    Defendants further claim that even after the formation of
    Hybrids, Doebler II and Partnership “remained in charge and
    was the driving force in [Hybrids’s] affairs.” 
    Id. For its
    part,
    plaintiff argues that it was Hybrids that set up the dealer
    network, controlled the use of the mark after 1972, and that it “is
    and has always been known to the public and the agriculture
    industry as ‘DOEBLER’S.’” Appellee Br. at 9.3 Partnership
    had no customers and made no retail sales of seed corn after
    1972 through 2002, except to Hybrids and Farmland. In
    addition, Hybrids did not just sell seed provided by Partnership;
    it also appears to have sold, under the DOEBLER name, seed
    produced by Camerer Farms and other non-family providers.
    D.     The Family Business Unravels
    Doebler II died in August 2002. Shortly thereafter,
    Doebler III approached Jones and offered to buy him out in
    exchange for his stock and retirement. For his part, Jones began
    3
    The parties also dispute how much money was spent by
    Hybrids on marketing, research, and advertising. As such
    factual disputes are not determinative here, we do not focus on
    them.
    9
    secret negotiations with Camerer, who had been fired three years
    earlier for alleged misconduct. At a meeting of Hybrids’ board
    on October 31, 2002, Camerer – who had been earlier
    terminated as vice-president – was named president. Doebler III
    formally resigned from Hybrids on November 15, 2002. On that
    same day, he filed documents creating LLC. On December 6,
    2002, he resigned as a Hybrids director. The assets of
    Partnership – including its goodwill – were transferred to LLC
    on April 23, 2003.
    E.     The Seed Business
    The plaintiff’s trade secret claims regard the names of
    their “hybrid” strains of corn seed. These seeds are created by
    mixing the parentage of male and female “inbred” strains. Seed
    sellers like Hybrids appear to often get their inbred strains and
    recommendations on hybrid combinations from providers called
    “foundation companies.” Foundation companies indicate what
    hybrid strains might be worth producing in a particular
    geographic area. It is not entirely clear, but it appears that
    plaintiff does not own the genetics of the disputed hybrids and
    instead licenses them from foundation companies, and that the
    plaintiff’s trade secret claims are instead premised in the names
    used in connection with those hybrids. Also, at least some of the
    research done by Hybrids is shared with foundation companies
    as part of cooperative testing.
    It further appears that although multiple seed sellers may
    offer the same hybrid combinations, that each seller sells its
    hybrid under a particular product name. For example, Hybrids
    appears to have sold one strain under the name 667SL; the same
    10
    hybrid was offered by defendants under the name TA 6890F.
    This information appears not to be made publicly available to
    retailers or buyers.
    Doebler III, who was once a shareholder, director, and
    officer of Hybrids, had knowledge of the hybrids marketed by
    Hybrids and the product names used in connection with each
    hybrid. He signed a confidentiality agreement with Hybrids.
    After leaving Hybrids and starting LLC, Doebler III started to
    offer sales of seed corn directly through LLC. Of the hybrids
    offered by LLC, 21 were identical in genetic make-up to hybrids
    offered by Hybrids. LLC’s advertising also noted which of its
    hybrids were identical to hybrids offered by Hybrids.
    It should also be noted that a Hybrids employee who left
    the corporation to join LLC, Robert Laub, brought with him a
    computer disk with Hybrids’ information. Doebler III states that
    upon learning that the employee had brought the information
    with him, he had his counsel send the information back to
    Hybrids.
    F.     District Court Proceedings
    On June 27, 2003, Hybrids filed a complaint against
    Doebler III and LLC in the United States District Court for the
    Middle District of Pennsylvania. The complaint alleged federal
    unfair competition and false designation of origin; federal
    dilution; common law unfair competition; breach of board
    member agreement; misappropriation of trade secrets;
    11
    interference with contract and with prospective economic
    advantage; breach of fiduciary duty; and vicarious liability.4
    On September 23, 2003, the District Court entered a
    preliminary injunction in Hybrids’ favor. The Court rejected the
    contention that customer lists was a trade secret but concluded
    that the hybrids were trade secrets. It enjoined use of
    DOEBLER-related marks and use of the hybrids. On September
    30, 2003, defendants moved for reconsideration, a motion that
    the District Court granted in part on October 15, 2003, by
    allowing defendants to sell the enjoined 21 hybrids, but only as
    feed corn.5 On April 19, 2004, the District Court denied a
    second motion for reconsideration.
    On September 8, 2004, the District Court granted
    motions for summary judgment filed by Hybrids and by third-
    4
    On December 3, 2003, defendants filed an answer along
    with affirmative defenses and counterclaims, including
    trademark claims. On that same date, defendants filed a
    third-party complaint against Jones and Camerer, alleging
    multiple counts including trademark claims.
    5
    On February 12, 2004, this Court affirmed the
    preliminary injunction in a non-precedential opinion. See
    Doebler’s Pennsylvania Hybrids, Inc. v. Doebler Seeds, LLC, 88
    Fed. Appx. 520 (3d Cir. Feb. 12, 2004). The decision focused
    on the trade secret issues, concluding that LLC and its
    employees could not use the plaintiff’s trade secrets to compete
    against Hybrids.
    12
    party defendants Camerer and Jones. It granted judgment to
    Hybrids on all outstanding counts of the complaint.6 Regarding
    the trademark claims, the District Court concluded that although
    there was never any formal agreement transferring the
    DOEBLER mark, that plaintiff was nevertheless the owner of
    the mark as a matter of law and that the defendants’ use of
    DOEBLER led to infringement and dilution. The District Court
    further held that the inbred and hybrid information was a trade
    secret, and that the family of Doebler businesses were “in
    practical effect one organization.” Regarding interference with
    contract, the District Court held that defendants had (1) set up
    their own dealership network using former Hybrids sales
    managers; and (2) represented that they could sell the same
    products as Hybrids but under a different name. This was
    facilitated by trademark and trade secret violations, leading to
    losses to Hybrids of contracts it had with growers. Regarding
    the fiduciary duties claim, the District Court pointed to, among
    other things, the trade secret and trademark violations.
    Accordingly, the District Court granted plaintiff a
    permanent injunction, including enjoining defendants from:
    using DOEBLER’S or any confusingly similar variant as a
    mark, trade name, business name, domain name, or symbol of
    origin; making statements that are likely to mislead the public to
    believe that defendants’ goods or services are associated or
    6
    The Court also dismissed the remaining counterclaims
    and third-party claims. As noted in Part II, infra, our decision
    addresses only the permanent injunction and underlying grant of
    summary judgment in favor of Hybrids.
    13
    affiliated with plaintiff, or false descriptions, representations, or
    designations of origin that falsely associate defendants’ goods
    or services with plaintiff; diluting the DOEBLER’S mark;
    engaging in false description, false representation, false
    designation of origin, or any other activity constituting unfair
    competition with plaintiff; offering for sale any of the 21
    hybrids sold by plaintiff; disclosing or using the pedigrees of the
    21 hybrids sold by plaintiff; or setting forth to any third party
    any comparison of any hybrid offered for sale by plaintiff with
    any hybrid sold by defendants.
    The Court also noted that counsel had previously
    stipulated that LLC would cease using the trade name T.A.
    Doebler Seeds and would instead use T.A. Seeds; the Court
    indicated that it would find the new trade name acceptable and
    directed the parties to attempt to propose a new corporate name.
    The Court also instructed counsel for plaintiff to later notify the
    Court whether it would pursue a claim for damages, and
    instructed the clerk to defer entry of final judgment until further
    order of the court.
    II.
    The District Court had subject-matter jurisdiction over
    the plaintiff’s federal claims pursuant to 28 U.S.C. §§ 1331 and
    1338, and supplemental jurisdiction over its state-law claims
    pursuant to 28 U.S.C. § 1367. The appeal is timely.
    The labyrinthine posture of this appeal makes it essential
    to carefully circumscribe the propriety and scope of our review.
    This case was previously before this Court on appeal from a
    14
    grant of preliminary injunction, and is before us once again after
    a grant of summary judgment to plaintiff. We note that the
    District Court’s order is not final for purposes of 28 U.S.C.
    § 1291 because the District Court did not issue a final judgment
    pending resolution of damages issues. In Re Good Deal
    Supermarkets, Inc., 
    528 F.2d 710
    , 712 (3d Cir. 1975). We
    nevertheless have appellate jurisdiction under 28 U.S.C.
    § 1292(a)(1), which states: “the courts of appeals shall have
    jurisdiction of appeals from: (1) Interlocutory orders of the
    district courts of the United States . . . granting, continuing,
    modifying, refusing or dissolving injunctions, or refusing to
    dissolve or modify injunctions, except where a direct review
    may be had in the Supreme Court.” 28 U.S.C. § 1292(a)(1); see
    also Cureton v. National Collegiate Athletic Ass’n, 
    198 F.3d 107
    , 113 (3d Cir. 1999) (basing appellate jurisdiction over non-
    final order under § 1292(a)(1) where permanent injunction was
    based on summary judgment ruling); 15B Charles Alan Wright
    et al., Federal Practice and Procedure § 3914.28 (“if an
    injunction is issued on the basis of the summary judgment
    appeal can be taken under § 1292(a)(1),” but “scope of the
    appeal, however, is likely to be confined to matters necessary to
    review the injunction.”).7
    7
    In its appellee’s brief, plaintiff inexplicably claims
    “there is no permanent injunction currently in effect.” Appellee
    Br. at 1. This is flatly incorrect. In its order, the District Court
    granted a permanent injunction to plaintiff, stating that
    defendants “are permanently enjoined . . . .” A2 (emphasis
    added); see also A71-72 (entry 210 of docket sheet). Indeed,
    after being prompted by a letter sent by the Court, appellee
    15
    We review the grant or denial of a permanent injunction
    for an abuse of discretion. Citizens Financial Group, Inc. v.
    Citizens Nat’l Bank of Evans City, 
    383 F.3d 110
    , 126 (3d Cir.
    2004), cert. denied, 
    125 S. Ct. 1975
    (2005). “‘An abuse of
    discretion exists where the District Court’s decision rests upon
    a clearly erroneous finding of fact, an errant conclusion of law,
    or an improper application of law to fact.’” 
    Id. (quoting A.C.L.U.
    of N.J. v. Black Horse Pike Reg’l Bd. of Educ., 
    84 F.3d 1471
    , 1476 (3d Cir. 1996)) (additional internal quotes
    omitted). Here, of course, the permanent injunction is premised
    entirely on the District Court’s grant of summary judgment to
    plaintiff. Accordingly, to resolve the propriety of the permanent
    injunction, we must determine whether the District Court erred
    in granting summary judgment.
    “‘[S]ummary judgment should be granted if, after
    drawing all reasonable inferences from the underlying facts in
    the light most favorable to the non-moving party, the court
    concludes that there is no genuine issue of material fact to be
    resolved at trial and the moving party is entitled to judgment as
    a matter of law.’” Kornegay v. Cottingham, 
    120 F.3d 392
    , 395
    (3d Cir. 1997) (quoting Spain v. Gallegos, 
    26 F.3d 439
    , 446 (3d
    Cir. 1994)). “We have held repeatedly that the party moving for
    backed away from its jurisdictional challenge, conceding that “it
    does appear that the trial court intended to have a permanent
    injunction effective upon the issuance of its Order.” Plaintiff
    Letter of June 9, 2005. However, our appellate jurisdiction is
    not boundless, and we limit our review to the permanent
    injunction and underlying grant of summary judgment.
    16
    summary judgment under Fed.R.Civ.P. 56(c) bears the burden
    of demonstrating the absence of any genuine issues of material
    fact.” Aman v. Cort Furniture Rental Corp., 
    85 F.3d 1074
    , 1080
    (3d Cir. 1996). “When determining whether there is a triable
    dispute of material fact, the court draws all inferences in favor
    of the non-moving party.” Country Floors, Inc. v. Partnership
    Composed of Gepner and Ford, 
    930 F.2d 1056
    , 1061 (3d Cir.
    1991).
    The District Court’s earlier grant of a preliminary
    injunction, and this Court’s affirmance thereto, is irrelevant to
    our review of the grant of summary judgment. In the posture
    before us – a trademark case in which summary judgment
    proceedings follow a grant of a preliminary injunction in the
    plaintiff’s favor – the distinction between the standards for
    summary judgment and preliminary injunction become critical.
    “Failure to strictly observe the principles governing summary
    judgment becomes particularly significant in a trademark or
    tradename action, where summary judgments are the exception.”
    Country 
    Floors, 930 F.2d at 1062-63
    . “[I]nferences concerning
    credibility that were previously made in ruling on [a] motion for
    a preliminary injunction cannot determine [a] Rule 56(c) motion
    and should not be used to support propositions that underpin the
    decision to grant the motion for summary judgment.” 
    Id. at 1062.
    This is because, inter alia, “[c]redibility determinations
    that underlie findings of fact are appropriate to a bench verdict.”
    
    Id. But “[t]hey
    are inappropriate to the legal conclusions
    necessary to a ruling on summary judgment.” 
    Id. A District
    Court should not weigh the evidence and determine the truth
    itself, but should instead determine whether there is a genuine
    issue for trial. 
    Id. Thus, the
    sole question before this Court is
    17
    whether plaintiff met its burden of demonstrating that it was
    entitled to judgment as a matter of law. As discussed below, we
    conclude that it did not.8
    8
    We must also note that we are troubled by plaintiff’s
    failure to provide proper citations to the appendix. Rather than
    providing citations to places in the 8000+ page appendix where
    original documents and deposition testimony may be found,
    plaintiff cites almost exclusively to the “Concise Statement of
    Undisputed Facts” it submitted to the District Court in support
    of its motion for summary judgment. This submission is not
    evidence, and unsurprisingly, defendants disputed the accuracy
    of much of this document before the District Court. As noted by
    the Second Circuit, a “district court may not rely solely on the
    statement of undisputed facts . . . .” Vermont Teddy Bear Co.,
    Inc. v. 1-800 Beargram Co., 
    373 F.3d 241
    , 244 (2d Cir. 2004).
    This admonition applies with equal force to this Court on
    appeal. Cf. Holland v. New Jersey Dept. of Corrections, 
    246 F.3d 267
    , 285 (3d Cir. 2001) (court should not “be required to
    scour the District Court’s records and transcripts, without
    specific guidance, in order to construct specific findings of fact
    that support the District Court’s Order”). As noted by the
    Seventh Circuit, “‘Judges are not like pigs, hunting for truffles
    buried in’ the record.” Albrechtsen v. Board of Regents of
    University of Wisconsin System, 
    309 F.3d 433
    , 436 (7th Cir.
    2002) (quoting United States v. Dunkel, 
    927 F.2d 955
    , 956 (7th
    Cir. 1991)). Here, the plaintiff’s near-complete reliance on its
    “Concise Statement of Undisputed Facts” does not fulfill the
    mandate in Federal Rule of Appellate Procedure 28(e) for
    citations to the appendix, particularly considering that it is the
    18
    III.
    This case demonstrates what may happen when
    trademark ownership is not explicitly spelled out between a
    group of related and apparently closely-held companies that use
    the same name in concert. When things go well, everyone
    happily uses the name together, but when things go sour, a
    dispute may arise over a critical business asset: the name.
    Indeed, the scenario at hand – a family surname used by family
    companies with a high degree of overlapping ownership and
    management – is ripe with potential for this very kind of
    dispute.9
    Much of the permanent injunction is premised on the
    District Court’s conclusion that defendants – as a matter of law
    – engaged in federal unfair competition and false designation of
    movant who carries the burden of showing a lack of disputed
    material facts. See 
    Aman, 85 F.3d at 1080
    (party moving for
    summary judgment bears burden of demonstrating absence of
    genuine issues of material fact). To be clear, however, our
    reversal is based solely on our examination of the issues and the
    record in the case and is not premised on a potential Rule 28
    violation.
    9
    Cf. E. & J. Gallo Winery v. Gallo Cattle Co., 
    967 F.2d 1280
    , 1297 (9th Cir. 1992) (brother of Ernest and Julio Gallo
    permitted in marketing cheese to “continue to explain to
    customers his participation in his business, but not as a
    trademark or trade name that causes confusion”).
    19
    origin in violation of 15 U.S.C. § 1125(a), federal dilution in
    violation of 15 U.S.C. § 1125(c), and common law unfair
    competition. The threshold premise underlying this outcome is
    the District Court’s conclusion that plaintiff owns the name and
    mark DOEBLER. Plaintiff provides several arguments as to
    why it now owns exclusive rights to the name, mark, and
    formative DOEBLER. First, it argues that the mark was
    assigned to it by Partnership upon the formation of Hybrids in
    1972. Second, plaintiff argues that defendants have abandoned
    any ownership of DOEBLER and that plaintiff’s post-
    abandonment use vested it with full ownership. Finally, plaintiff
    suggests that its use of the mark after 1972 effected a transfer.
    All three of these arguments raise numerous and disputed
    questions of material fact, making summary judgment
    inappropriate.10
    A.     Assignment
    Plaintiff first asserts that Partnership assigned the
    DOEBLER name to Hybrids in 1972. In response, the District
    Court succinctly noted, “no formal agreement transferring the
    DOEBLER’S mark from [Partnership] to [Hybrids] ever
    10
    Plaintiff also suggests in passing that defendants may
    have lost their trademark rights through acquiescence or waiver.
    However, it provides neither argument nor legal support as to
    how this may have occurred. Such passing and conclusory
    statements do not preserve an issue for appeal. Lunderstadt v.
    Colafella, 
    885 F.2d 66
    , 78 (3d Cir. 1989); see also Fed. R. App.
    Proc. 28(a)(9), (b).
    20
    existed.” We agree and we further conclude that to the extent
    plaintiff argues it was assigned the mark, this issue raises
    numerous questions of fact and credibility that preclude
    summary judgment.
    As support for plaintiff’s assertion that Partnership
    conveyed all assets to Hybrids, plaintiff cites to the second
    meeting minutes dating back to the time of Hybrids’ formation
    over 30 years ago. See A6206-08.11 These minutes note, among
    other things, that the operation and maintenance of trucks and
    cars was to be done by Hybrids, but make no mention of the
    DOEBLER name or mark, nor do they refer to any transfer of
    the underlying goodwill. Accordingly, plaintiff does not point
    to conclusive evidence of an express written assignment.12
    11
    In fact, plaintiff does not even cite to this page range,
    instead variously citing its “Concise Statement of Undisputed
    Facts,” A447, and to an inapposite page range of A1372 to 1374
    of the appendix. This appears to be an error, and we understand
    plaintiff to instead refer to the second meeting minutes starting
    at A6206.
    12
    During the preliminary injunction proceedings,
    defendants stated Doebler III and “TADS” (apparently LLC)
    were the “junior user” of DOEBLER, see Supp. App. at 34.
    Plaintiff argues in passing that the statement is a concession in
    support of its position that Partnership never acquired rights in
    the DOEBLER name prior to the incorporation of Hybrids in
    1972. For their part, defendants vigorously argue that
    Partnership had prior rights to DOEBLER and that those rights
    21
    Plaintiff also cites to deposition testimony by Camerer
    stating that the mark was assigned to Hybrids. Even if a writing
    is lacking, an assignment may be proven in other ways. “If there
    is no documentary evidence of an assignment, it may be proven
    by the clear and uncontradicted oral testimony of a person in a
    position to have actual knowledge.” 2 J. Thomas McCarthy,
    McCarthy on Trademarks and Unfair Competition § 18:4 (4th
    ed. 2005). However, courts must be cautious in scenarios that
    do not involve clear written documents of assignment.
    “Requiring strong evidence to establish an assignment is
    appropriate both to prevent parties from using self-serving
    testimony to gain ownership of trademarks and to give parties
    incentive to identify expressly the ownership of the marks they
    employ.” TMT North America, Inc. v. Magic Touch GmbH,
    
    124 F.3d 876
    , 884 (7th Cir. 1997).
    The plaintiff’s reliance on the possibly self-serving
    testimony of one of its principals regarding events occurring
    more than 30 years ago creates important questions for a fact-
    finder regarding Camerer’s credibility, and is simply insufficient
    to prove a trademark assignment as a matter of law. Moreover,
    there is documentary evidence that might be found to contradict
    Camerer: the 1973 advertisement issued upon Hybrids’
    formation could be read to reflect an intention that the
    DOEBLER name was to remain in the possession of
    Partnership. It states “Doebler’s took a long leap forward and
    announced the formation of a new sales and distribution
    now belong to LLC. Such factual disputes preclude summary
    judgment.
    22
    company,” and that “We hope you will give Doebler’s an
    opportunity to help in the continuing quest for higher yields and
    better corn.” A6209 (first emphasis in original, second bold
    added). The “Doebler’s” being referred to the press release
    appears to be Partnership, not Hybrids. Accordingly, we cannot
    conclude as a matter of law that the DOEBLER name and mark
    was transferred to Hybrids, whether in writing or orally.
    B.      Abandonment
    Plaintiff next argues that even if Partnership’s rights were
    never assigned to it, those rights were abandoned as a matter of
    law. Accordingly, suggests plaintiff, its subsequent use of
    DOEBLER gave it full ownership of the name without any need
    for assignment. Plaintiff’s argument is premised on the
    assumption that Partnership ceased all direct use of the mark
    after 1972 and that this cessation constitutes an abandonment.
    Plaintiff’s position ignores the fact that the use of DOEBLER
    never ceased after Hybrids’ incorporation in 1972 and more than
    likely increased. Plaintiff apparently means to suggest that all
    use after 1972 was made by Hybrids rather than Partnership, and
    assuming that to be so, that Partnership abandoned its rights.
    We cannot agree that Partnership abandoned its rights to
    DOEBLER as a matter of law. The Lanham Act states in
    relevant part that a “mark shall be deemed to be ‘abandoned’
    . . . [w]hen its use has been discontinued with intent not to
    resume such use. Intent not to resume may be inferred from
    circumstances. Nonuse for 3 consecutive years shall be prima
    facie evidence of abandonment.” 15 U.S.C. § 1127. A party
    arguing for abandonment has a high burden of proof: in United
    23
    States Jaycees v. Philadelphia Jaycees, we held that
    “abandonment, being in the nature of a forfeiture, must be
    strictly proved.” 
    639 F.2d 134
    , 139 (3d Cir. 1981).
    Even assuming that only Hybrids used the DOEBLER
    name after 1972, that would not constitute an abandonment of
    Partnership’s rights as a matter of law. The simple fact is that
    the use of DOEBLER never ceased. Defendants appear to
    concede that use of the name was made by Hybrids, but argue
    that such uses were made with the permission of Partnership.
    Use of a trademark need not always be made directly by the
    trademark owner and is often made “with the permission” of the
    owner via a licensing agreement. Indeed, sometimes the only
    use of a mark is through a licensee. See 2 McCarthy on
    Trademarks § 18:46 (“Ownership rights in a trademark or
    service mark can be acquired and maintained through the use of
    the mark by a controlled licensee even when the first and only
    use of the mark was made, and is being made, by the licensee.”).
    Such licensing arrangements are permissible so long as the
    license agreement provides for adequate control by the licensor
    of the nature and quality of the goods or services.13 See 
    id. 13 As
    noted in the Lanham Act in relation to registered
    marks, legitimate trademark use by a “related company” shall
    inure to the benefit of the mark’s owner:
    Where a registered mark or a mark sought to be
    registered is or may be used legitimately by
    related companies, such use shall inure to the
    benefit of the registrant or applicant for
    registration, and such use shall not affect the
    24
    § 18:42 (“Today, trademark licensing is permitted so long as the
    licensor maintains adequate control over the nature and quality
    of goods and services sold under the mark by the licensee.”).
    Moreover, as we have noted:
    the proponent of a claim of insufficient control
    must meet a high burden of proof. The purpose of
    the control requirement is the protection of the
    public. If a licensor does not maintain control of
    his licensees in their use of the license, the public
    may be damaged by products that, despite their
    trademark, do not have the normal quality of such
    goods.
    United States 
    Jaycees, 639 F.2d at 140
    (citing Edwin K.
    Williams & Co., Inc. v. Edwin K. Williams & Co.-East, 
    542 F.2d 1053
    , 1059 (9th Cir. 1976)).
    A trademark license is typically written and contains
    express terms giving the licensor power to engage in quality
    validity of such mark or of its registration,
    provided such mark is not used in such manner as
    to deceive the public. If first use of a mark by a
    person is controlled by the registrant or applicant
    for registration of the mark with respect to the
    nature and quality of the goods or services, such
    first use shall inure to the benefit of the registrant
    or applicant, as the case may be.
    15 U.S.C. § 1055.
    25
    control to ensure that the licensee does not engage in mere
    “naked” use of the mark. Naked licensing is an “[u]ncontrolled
    licensing of a mark whereby the licensee can place the mark on
    any quality or type of goods or services,” raising “a grave
    danger that the public will be deceived by such a usage.” 2
    McCarthy on Trademarks § 18:48. “[T]he only effective way to
    protect the public where a trademark is used by licensees is to
    place on the licensor the affirmative duty of policing in a
    reasonable manner the activities of his licensees.” Dawn Donut
    Co. v. Hart’s Food Stores, Inc., 
    267 F.2d 358
    , 367 (2d Cir.
    1959); see also Kentucky Fried Chicken Corp. v. Diversified
    Packaging Corp., 
    549 F.2d 368
    , 387 (5th Cir. 1977) (“Courts
    have long imposed upon trademark licensors a duty to oversee
    the quality of licensees’ products.”).
    Failure to provide quality control may constitute naked
    licensing, leading to abandonment of the mark. Ditri v.
    Coldwell Banker Residential Affiliates, Inc., 
    954 F.2d 869
    , 873
    (3d Cir. 1992). “When the trademark owner fails to exercise
    reasonable control over the use of the mark by a licensee, the
    presence of the mark on the licensee’s goods or services
    misrepresents their connection with the trademark owner since
    the mark no longer identifies goods and services that are under
    the control of the owner of the mark.” 2 McCarthy on
    Trademarks § 18:48 (quoting Restatement (Third) of Unfair
    Competition § 33, cmt. b (1995)). This may result in the
    trademark ceasing to function as a symbol of quality and
    controlled source, leading to an involuntary loss of trademark
    rights. 
    Id. 26 To
    the extent that plaintiff may rely on a naked licensing
    theory, its burden is high. “Because naked licensing if
    established is treated as an abandonment of the trademark,
    which triggers the loss of trademark rights against the world,
    anyone attempting to show such abandonment via naked
    licensing faces a stringent burden of proof.” Creative Gifts, Inc.
    v. UFO, 
    235 F.3d 540
    , 548 (10th Cir. 2000); see also United
    States 
    Jaycees, 639 F.2d at 139
    (“abandonment, being in the
    nature of a forfeiture, must be strictly proved”); Edwin K.
    Williams & Co., Inc. v. Edwin K. Williams & Co.-East, 
    542 F.2d 1053
    , 1059 (9th Cir. 1976) (“Because a finding of
    insufficient control essentially works a forfeiture, a person who
    asserts insufficient control must meet a high burden of proof.”).
    We cannot conclude that the facts establish naked
    licensing as a matter of law. Although it appears that there is no
    express written license agreement between the parties, a
    trademark license can also be implied. See Villanova University
    v. Villanova Alumni Educational Foundation, Inc., 
    123 F. Supp. 2d
    293, 308 (E.D. Pa. 2000) (“It is irrelevant whether the parties
    thought of the arrangement at the time in terms of an implied
    license. The test for whether or not an implied license existed
    is based solely on the objective conduct of the parties.”) (citing,
    inter alia, United States 
    Jaycees, 639 F.2d at 140
    n.7).
    Moreover, the nature of the parties’ relationship and
    conduct may evidence sufficient quality control. The Tenth
    Circuit has noted that a licensor may justifiably rely on its
    licensee for quality control where there is a “special
    relationship” between the parties. Stanfield v. Osborne Indus.,
    Inc., 
    52 F.3d 867
    , 872 (10th Cir. 1995) (“In cases in which
    27
    courts have found that a licensor justifiably relied on a licensee
    for quality control, some special relationship existed between
    the parties.”); Transgo, Inc. v. Ajac Transmission Parts Corp.,
    
    768 F.2d 1001
    , 1017-18 (9th Cir. 1985) (in light of the fact that
    licensor supplied at least 90% of the components sold by the
    licensee and there had been years without complaint, and “[d]ue
    to [licensor’s] association with [licensee] for over ten years and
    his respect for his ability and expertise, [licensor] felt he could
    rely on [licensee] to maintain high standards by performing his
    own quality control”).
    Such a “special relationship” may exist here, considering
    that the litigants were closely-held business entities owned and
    managed by family members and which included a high degree
    of interlocking ownership and control. Doebler II was a partner
    in Partnership, and a shareholder, officer, and director of
    Hybrids. So was defendant Doebler III. In 1972, Doebler II
    participated in the founding of Hybrids, which was established
    at least in part to handle marketing and sales. In 1986, Doebler
    II also founded Farmland, to own and lease the farm for
    Partnership seed corn production.
    It is true that the corn seed sold by Hybrids was not solely
    from Partnership. In addition to selling Partnership’s corn seed,
    Hybrids also sold corn produced by Camerer Farms and non-
    family growers. However, evidence exists that Doebler II was
    involved in selecting corn grown by these farms up until 2002,
    the year he died. As plaintiff itself notes, “the Doebler family
    companies were always intended to work together.” Appellee
    Br. at 32 n.7. A reasonable fact-finder could conclude that these
    companies worked together, and that Doebler II, in his dual
    28
    roles in Partnership and Hybrids, ensured that Hybrids’ use of
    the mark was conducted with appropriate quality controls. Such
    a fact may be highly pertinent in persuading a fact-finder that
    Partnership, via an implied license agreement, consented to
    Hybrids’ use of the mark and exercised adequate quality control.
    We therefore cannot conclude as a matter of law that the
    DOEBLER name and mark was abandoned.14
    C.     Divestment of Ownership Via Hybrids’ Use
    Hybrids’ final argument is that it somehow came to own
    the mark through its use starting in 1972. The District Court
    held that it did:
    A review of the evidence reveals that upon the
    formation of [Hybrids] in 1972, it took over from
    [Partnership] all of the research, marketing, sales,
    and distribution activities previously performed
    by [Partnership].        Therefore, since 1972,
    [Partnership] has functioned solely as a
    production company. Despite the fact that no
    formal agreement transferring the DOEBLER’S
    mark from [Partnership] to [Hybrids] ever existed,
    it is clear that the mark belongs to [Hybrids].
    14
    We do not at this time address the propriety or
    applicability of “licensee estoppel,” which has been held by
    some courts to estop a trademark licensee from challenging the
    validity of marks it has licensed. See generally 2 McCarthy on
    Trademarks § 18:63.
    29
    [Hybrids] has spent more than 30 years setting up
    a dealer distribution network and using and
    promoting the DOEBLER’S mark on and in
    connection with the agricultural seed products it
    sold. As noted by plaintiff, [Partnership] was not
    the sole producer of DOEBLER’S products –
    Camerer Farms, Inc., [Farmland], and several
    outside growers also produced DOEBLER’S
    products.     It was [Hybrids], however, that
    continuously, extensively, and exclusively used
    the DOEBLER’S mark in connection with its
    business. Moreover, [Hybrids] has spent more
    than $800,000 in advertising in the last five years,
    and has come to be known as “Doebler’s” among
    its customers and dealers. Thus, no reasonable
    juror could find that the DOEBLER’S mark does
    not belong to plaintiff.
    A25-26.
    We disagree with the District Court’s reasoning.
    Assuming that Partnership did not enter into a formal
    assignment as a matter of law, nor that it abandoned the mark as
    a matter of law, the District Court appears to nevertheless
    conclude – as a matter of law – that Hybrids now owns the mark
    through its assumption of research, marketing, sales, and
    distribution activities. Paring this analysis to its core, it appears
    that the District Court would hold that a distributor that takes on
    too much of the trademark owner’s former activities can take
    over the mark as well.
    30
    It is true that in a manufacturer-distributor relationship,
    sometimes the distributor will own a mark rather than the
    manufacturer. Professor McCarthy notes two scenarios where
    ownership might be disputed between manufacturer and
    distributor:
    (1) When the manufacturer is the user and
    owner of a mark and then enters into a
    distribution relationship with a dealer, the dealer
    does not acquire trademark rights in the goods it
    distributes. Such a relationship is simply either
    one of a non-trademark-licensed buyer who
    resells branded merchandise or of a dealer
    licensed under the trademark to hold himself out
    as an authorized dealer. In either case, the dealer
    does not own the trademark.
    (2) When a dealer buys goods from a
    manufacturer and applies or has someone else
    apply the dealer’s own “merchant’s mark” to the
    goods, the dealer, not the manufacturer, is the
    owner of such a trademark. If the dealer orders
    the manufacturer to place the mark on the product
    prior to delivery, then the manufacturer is acting
    as a “ licensee” of the dealer.
    2 McCarthy on Trademarks § 16:48 (footnotes omitted). The
    first scenario arises when a manufacturer who already owns a
    mark enters into an agreement with a distributor to sell the
    manufacturer’s branded goods. As McCarthy notes, such a
    relationship may operate under a trademark license or it may
    31
    not. But such conduct does not, by itself, vest ownership of the
    mark in the distributor. The second scenario arises when the
    distributor (or dealer) takes goods from the manufacturer and the
    dealer puts its own mark on the goods. In that case, the dealer
    is the owner of the mark, even if the manufacturer affixes the
    mark to the goods on behalf of the dealer.
    It is clear that the DOEBLER mark existed long before
    Hybrids came into existence, so it can hardly be said that
    Hybrids affixed its “merchant’s mark” to the goods. Unless
    ownership to the name vested in Hybrids via assignment or
    abandonment – issues that raise numerous disputed questions of
    material fact – the mere fact that the parties may have had a
    manufacturer-distributor relationship does not by itself vest
    ownership of the mark in Hybrids.15
    In disputes between a manufacturer and distributor over
    ownership of a mark, Professor McCarthy suggests that a court
    first look to contractual expectations. 2 McCarthy on
    Trademarks § 16:48. He further suggests that if there is no
    contractual provision regarding ownership, courts should look
    at consumer expectations, weighing factors such as the
    following:
    1. Which party invented or created the mark.
    15
    Hybrids argues that it was no mere distributor, but it is
    clear that the nature of the parties’ relationship is yet another
    disputed question of material fact that precludes summary
    judgment.
    32
    2. Which party first affixed the mark to goods
    sold.
    3. Which party’s name appeared on packaging
    and promotional materials in conjunction with the
    mark.
    4. Which party exercised control over the nature
    and quality of goods on which the mark appeared.
    5. To which party did customers look as standing
    behind the goods, e.g., which party received
    complaints for defects and made appropriate
    replacement or refund.
    6. Which party paid for advertising             and
    promotion of the trademarked product.
    
    Id. (footnotes omitted).
    We conclude that this approach is inapplicable in cases
    where initial ownership has already been established and an
    express assignment is lacking. In TMT North America, Inc. v.
    Magic Touch GmbH, the Seventh Circuit held that although
    such factors may be appropriate where initial ownership of a
    mark is in dispute, once initial ownership is established, a multi-
    factor test would be inappropriate to divest that ownership – a
    trademark owner may “lose its rights by assignment or by
    abandonment, but not by some nebulous balancing test.” 
    124 F.3d 876
    , 884 n.4 (7th Cir. 1997). We agree. The Lanham Act
    expressly provides how ownership may be divested through
    33
    abandonment, see 15 U.S.C. § 1127, and how ownership of
    registered marks may be divested through assignment, see 
    id. § 1060.
    To follow a divestive balancing test where initial
    ownership is already established, and where assignment or
    abandonment cannot be shown, would flout the Lanham Act by
    permitting a finding of abandonment under another name, even
    when abandonment cannot be established under the statute.
    Considering that abandonment must be “strictly proved,” United
    States 
    Jaycees, 639 F.2d at 139
    , we will not permit it to be found
    under a different name through a balancing test.
    Moreover, even if we were to apply the
    contractual/consumer expectations approach, we could not
    conclude that ownership was divested as a matter of law.
    Regarding the parties’ contractual expectations, there was no
    express assignment.16    Even if we turned to consumer
    16
    The present dispute is thus different from Premier
    Dental Products Co. v. Darby Dental Supply Co., Inc., 
    794 F.2d 850
    (3d Cir. 1986), where a domestic distributor was expressly
    assigned a mark by a foreign manufacturer; the distributor (the
    assignee) then sued a grey marketer. At issue was whether the
    express assignment from the foreign manufacturer to the
    domestic distributor was effective. We stated that although
    ownership “is largely determined by the parties’ agreement,” 
    id. at 854,
    that under the circumstances of that case, a written
    agreement was not completely determinative, requiring us to
    further inquire as to who owned the goodwill, looking to:
    (1) who engages in control over the quality of goods; or (2) who
    is perceived by the public as to who stands behind the mark. 
    Id. 34 expectations,
    those factors would not point towards Hybrids as
    a matter of law because: (1) Partnership created the mark;
    (2) Partnership first affixed the mark to goods; (3) Partnership’s
    name initially appeared on packaging and promotional materials,
    and later on, Hybrids’ name (and perhaps Partnership on
    occasion as well); (4) Partnership’s quality control is a disputed
    issue of material fact; (5) Hybrids may have become the party to
    whom consumers eventually looked as standing behind the
    goods but that again appears to be a question of fact; and (6) the
    parties dispute the nature and significance of any reimbursement
    by Partnership to Hybrids for marketing expenses. Thus, even
    if we applied a balancing test, numerous disputes of material
    fact would prevent it from supporting the grant of summary
    judgment.17
    at 854-55. To the extent that we followed a balancing approach
    in Premier Dental, that case – which involved an express
    trademark assignment – is not controlling here, particularly
    considering that the question of assignment is heavily disputed.
    17
    It may be that the family name “Doebler” is “primarily
    merely a surname,” and that the DOEBLER mark and marks
    incorporating DOEBLER as a formative are descriptive rather
    than inherently distinctive. Cf. 15 U.S.C. § 1052(e)(4) (such
    marks not registrable). The parties recognize, however, that
    even descriptive marks can attain “secondary meaning” and thus
    attain trademark protection. See Checkpoint Systems, Inc. v.
    Check Point Software Technologies, Inc., 
    269 F.3d 270
    , 282-83
    (3d Cir. 2001) (“descriptive marks with a demonstrated
    secondary meaning are entitled to trademark protection”)
    35
    IV.
    We turn next to the other major premise underlying the
    District Court’s grant of a permanent injunction: the conclusion
    that defendants engaged in trade secret misappropriation as a
    matter of law. Plaintiff asserts that its trade secrets consist “of
    the brand names attached to the various hybrids researched,
    developed and marketed” by Hybrids. Appellee Br. at 56. It is
    undisputed that defendant Doebler III signed a confidentiality
    agreement with plaintiff, was a fiduciary to that corporation, had
    access to the information, and used the information.18
    Nevertheless, we conclude that plaintiff has not met its burden
    of showing an absence of any genuine issues of material fact
    (footnotes omitted). Unsurprisingly, as both parties vie for
    ownership of DOEBLER, each takes the position that the
    various DOEBLER marks have attained secondary meaning.
    That may be correct but we need not address that matter because
    we resolve the trademark issues before us on the basis of
    ownership. Along similar lines, we do not address whether the
    use of DOEBLER by defendants would cause trademark
    infringement, trademark dilution, or unfair competition.
    18
    A former employee of plaintiff, Robert Laub, took a
    disc containing allegedly proprietary information with him when
    he joined LLC as an employee. The disc was later returned to
    plaintiff by defendants’ counsel. Because we conclude that
    plaintiff cannot establish that its brand names are trade secrets
    as a matter of law, the contents of the disc are not determinative
    at this juncture.
    36
    regarding the threshold question of whether the plaintiff’s brand
    names are legally protected as trade secrets.
    Plaintiff sells “hybrid” strains of corn seed, which are
    created by mixing the parentage of male and female “inbred”
    strains. Seed sellers like Hybrids (and for that matter,
    defendants) appear to get their inbred strains and
    recommendations on hybrid combinations from providers called
    “originator” or “foundation companies” that patent seed genetics
    and license seed companies to plant, grow, and sell hybrids they
    recommend. The foundation companies sell to the grower the
    inbred strains, and the growers combine them to make the
    recommended hybrids. The growers then sell the hybrid corn
    seeds.19
    19
    “Hybrid” corn seed is produced by planting two
    inbred parents together and allowing pollen from
    one inbred (used as the male parent) to fertilize
    silks on the other inbred (used as the female
    parent). In corn, inbred lines are lines developed
    by self-pollination and selection until the line is
    relatively homozygous. Inbred lines may be
    “public” if developed and released by a public
    university, or “private” if developed by a private
    entity.
    Pioneer Hi-Bred Int’l v. Holden Foundation Seeds, Inc., 
    35 F.3d 1226
    , 1228 n.2 (8th Cir. 1994).
    37
    Defendants assert that neither plaintiff nor defendants
    developed or own any of the hybrids which were enjoined, but
    rather, that they are recommended by foundation companies.
    The hybrid pedigrees that are well adapted to growing
    conditions in a geographic area are known by the foundation
    companies, which make recommendations to their licensees as
    to which hybrids they might grow. Barry Johnson of MBS
    Genetics (a foundation company) testified that he would have no
    hesitation to recommend the same hybrids to Doebler III or
    anyone else with a license. Matthew Nice of Thurston Genetics
    (also a foundation company) testified that “in reality most
    companies are selling the same pedigrees under their own brand
    names to customers.”
    At least some of plaintiff’s research regarding the hybrids
    is passed on to foundation companies such as Monsanto (and
    apparently to other respective foundation companies), which in
    turn shares some of those findings with other licensees who
    report their findings. Defendant LLC has a similar license with
    Monsanto.
    The nature of the trade secret here, as stated by plaintiff,
    is the name used by Hybrids in selling a particular hybrid. For
    example, Hybrids appears to have sold one strain under the
    name 667SL; the same hybrid was offered by defendants under
    the name TA 6890F. This information appears not to be made
    publicly available to retailers or buyers. The trade secret
    misappropriation alleged arises from the fact that defendants
    used their knowledge of the pedigree corresponding to Hybrids’
    667SL to market the same hybrid pedigree as LLC’s TA 6890F.
    38
    Defendants further used a comparison sheet to indicate which of
    its hybrids corresponded to the same hybrids sold by plaintiff.
    Under the circumstances of this case, we cannot agree
    that the brand names attached to the plaintiff’s hybrids – 21 of
    which defendants were enjoined from selling – are trade secrets
    as a matter of law. Under Pennsylvania law, a plaintiff must
    show:
    (1) that the information constitutes a trade secret;
    (2) that it was of value to the employer and
    important in the conduct of his business; (3) that
    by reason of discovery or ownership the employer
    had the right to the use and enjoyment of the
    secret; and (4) that the secret was communicated
    to the defendant while employed in a position of
    trust and confidence under such circumstances as
    to make it inequitable and unjust for him to
    disclose it to others, or to make use of it himself,
    to the prejudice of his employer.
    SI Handling Systems, Inc. v. Heisley, 
    753 F.2d 1244
    , 1255 (3d
    Cir. 1985).20
    20
    Since the complaint was filed, Pennsylvania enacted the
    Uniform Trade Secrets Act, 12 Pa.C.S.A. § 5301 et seq.
    However, the Act “shall not apply to misappropriation occurring
    prior to the effective date of this act [April 19, 2004], including
    a continuing misappropriation that began prior to the effective
    date of this act and which continues to occur after the effective
    39
    Here, the threshold question is whether the brand names
    attached to the hybrids are trade secrets. A trade secret is
    defined as “‘any formula, pattern, device or compilation of
    information which is used in one’s business, and which gives
    him an opportunity to obtain an advantage over competitors who
    do not know or use it.’” 
    Id. (quoting Restatement
    of Torts § 757
    cmt. b). Factors to be considered in determining whether given
    information is a trade secret are: (1) the extent to which the
    information is known outside of the owner’s business; (2) the
    extent to which it is known by employees and others involved in
    the owner’s business; (3) the extent of measures taken by the
    owner to guard the secrecy of the information; (4) the value of
    the information to the owner and to his competitors; (5) the
    amount of effort or money expended by the owner in developing
    the information; and (6) the ease or difficulty with which the
    information could be properly acquired or duplicated by others.
    
    Id. at 1256
    (quoting Restatement of Torts § 757 cmt. b).
    Assuming that the names of the plaintiff’s hybrids might
    constitute a trade secret, disputed questions of material fact
    remain. Hybrids did not get Doebler III to sign a confidentiality
    agreement until 2001. Although this fact does not mean that
    Doebler III – a fiduciary to plaintiff – lacked duties of
    confidentiality towards Hybrids, it may suggest that Hybrids did
    not consider the names of its hybrids to be a trade secret.
    Doebler III also asserts that the relationship between hybrid
    varieties and Hybrids’ brand names was not discussed in board
    date of this act.” 
    Id. § 5301
    hist. & stat. note. We therefore rely
    on the approach taken prior to the Act’s enactment.
    40
    meetings. Also, Camerer testified that he may have disclosed
    “characteristics” of some of Hybrids’ enjoined pedigrees to
    Matthew Nice, a representative of a foundation company. It is
    unclear, but we infer, that these characteristics may include the
    brand names of some of the enjoined hybrids.21
    Although foundation companies do not tell their
    customers which seeds other growers use, such information
    appears to be indirectly discernable to competitors. A seed
    grower need only contact a foundation company, which will
    provide the grower with information on which hybrids are best
    adapted to particular growing areas. It is possibly significant
    21
    In addition, defendants assert that Camerer himself sold
    corn produced by his own company, Camerer Farms, with the
    same pedigree combinations sold by Hybrids. Because the
    asserted trade secret was the brand name of the relevant hybrids,
    perhaps Hybrids did not object because Camerer Farms did not
    reveal Hybrids’ corresponding brand names. If true, this would
    underscore that the real dispute is not over the sale of genetically
    identical hybrids, but rather the defendants’ actions in
    identifying which Hybrids products correspond to LLC
    products. This would appear to implicate the Federal Seed Act,
    discussed infra. Indeed, if the sum of the asserted trade secret
    is simply the brand name of a particular hybrid, and if the
    foundation companies recommend the same hybrids to all
    growers in the same geographical area, it is hard to fathom how
    an injunction could properly bar defendants from selling any of
    the enjoined hybrids. This leaves simply the question of
    whether the brand names are trade secrets.
    41
    that Hybrids was required to share some research with other
    licensees through the foundation companies’ cooperative
    research programs. The nature of the research being shared may
    include what hybrids are generally grown in particular areas;
    such information would appear to be available to others,
    including LLC. Significantly, Daniel Anderson, a Monsanto
    representative testified that although he would not tell LLC what
    hybrids he would recommend to Hybrids, or vice-versa, he
    admitted that in all likelihood, he would recommend the very
    same lines to both. It would appear as a practical matter that all
    growers in a particular area would grow many of the same
    hybrids.
    In addition, and depending on how the facts are
    developed on remand, we are troubled by the prospect that the
    assertion of trade secret protection may violate the Federal Seed
    Act, 7 U.S.C. §§ 1551 et seq. “The Federal Seed Act makes it
    unlawful for any person to transport or to deliver for
    transportation in interstate commerce agricultural seeds with
    untruthful labels.” E.K. Hardison Seed Co. v. Jones, 
    149 F.2d 252
    , 256 (6th Cir. 1945). Part of the labeling requirement is that
    when variety names are used, all sellers use the same variety
    name. Thus, to the extent that the plaintiff’s “brand names”
    might turn out to be “variety” names, the Federal Seed Act
    would appear to require all others – including defendants – to
    42
    use the same variety name. Regarding agricultural seeds,22 the
    Federal Seed Act provides:
    It shall be unlawful for any person to transport or
    deliver for transportation in interstate commerce–
    (a) Any agricultural seeds or any mixture of
    agricultural seeds for seeding purposes, unless
    each container bears a label giving the following
    information, in accordance with rules and
    regulations prescribed under section 1592 of this
    title.
    22
    “Agricultural seeds” are defined as “grass, forage, and
    field crop seeds which the Secretary of Agriculture finds are
    used for seeding purposes in the United States and which he lists
    in the rules and regulations prescribed under section 1592 of this
    title.” 7 U.S.C. § 1561(a)(7)(A). “Vegetable seeds” “shall
    include the seeds of those crops that are or may be grown in
    gardens or on truck farms and are or may be generally known
    and sold under the name of vegetable seeds.”                   
    Id. § 1561(a)(7)(B).
    The Federal Seed Act imposes somewhat
    similar requirements for vegetable seeds, requiring a label with
    the “name of each kind and variety of seed.”                   
    Id. § 1571(b)(1)(A)
    (certain containers under one lb.),
    1571(b)(2)(A) (certain containers under one lb.), 1571(b)(3)(A)
    (containers over one lb.). It would appear that the plaintiff’s
    seeds are agricultural seeds, but this matter should be resolved
    on remand.
    43
    (1) The name of the kind or kind and
    variety for each agricultural seed component
    present in excess of 5 per centum of the whole
    and the percentage by weight of each: Provided,
    That (A), except with respect to seed mixtures
    intended for lawn and turf purposes, if any such
    component is one which the Secretary of
    Agriculture has determined, in rules and
    regulations prescribed under section 1592 of this
    title, is generally labeled as to variety, the label
    shall bear, in addition to the name of the kind,
    either the name of such variety or the statement
    “Variety Not Stated” . . . .
    7 U.S.C. § 1571(a)(1).
    The Federal Seed Act and regulations require labels for
    agricultural corn seed include either the kind and variety,23 or
    the kind and the statement “Variety Not Stated.” 24 The
    23
    “Kind” “means one or more related species or
    subspecies which singly or collectively is known by one
    common name,” such as soybeans. 7 U.S.C. § 1561(a)(11).
    “Variety” “means a subdivision of a kind which is characterized
    by growth, plant, fruit, seed, or other characters by which it can
    be differentiated from other sorts of the same kind,” such as
    “‘Manchu’ soybeans.” 
    Id. § 1561(a)(12).
           24
    7 U.S.C. § 1571(a)(1). For agricultural corn seeds,
    labeling by type alone is impermissible because of implementing
    44
    regulations require that brand names be used separately and
    distinctly from the variety name, and not as the variety name:
    Brand names and terms taken from trademarks
    may be associated with the name of the kind or
    variety of seed as an indication of source:
    Provided, That the terms are clearly identified as
    being other than a part of the name of the kind or
    variety; for example, Ox Brand Golden Cross
    sweet corn. Seed shall not be advertised under a
    trademark or brand name in any manner that may
    create the impression that the trademark or brand
    name is a variety name. If seed advertised under
    a trademark or brand name is a mixture of
    varieties and if the variety names are not stated in
    the advertising, a description similar to a varietal
    description or a comparison with a named variety
    shall not be used if it creates the impression that
    the seed is of a single variety.
    regulations. Although section 1571(a)(1) indicates that labels
    normally may include type alone, that section further indicates
    that the Secretary of Agriculture may additionally require that
    variety be disclosed unless the “Variety Not Stated” disclaimer
    is used. The relevant regulations expressly state that field corn
    be “generally labeled as to variety and shall be labeled to show
    the variety name or the words ‘Variety Not Stated.’” 7 C.F.R.
    § 201.10(a).
    45
    7 C.F.R. § 201.36b(e). This regulation indicates that one cannot
    use a brand name as the variety name, or vice-versa.25 The
    regulations further indicate that “[h]ybrid designations shall be
    treated as variety names.” 7 C.F.R. § 201.2(y). Here, although
    the briefs are less than clear on this point, it would appear that
    the plaintiff’s hybrid seeds might be marketed in a manner like
    “Doebler’s Hybrids 667SL,” making “Doebler’s Hybrids” a
    25
    The Patent and Trademark Office (“PTO”) takes a
    similar approach to variety names in trademark applications,
    instructing trademark examiners that “[v]arietal or cultivar
    names” are names that might “consist of a numeric or
    alphanumeric code or can be a ‘fancy’ (arbitrary) name,” and
    which “amount to the generic name of the plant or seed by
    which such variety is known to the public.” United States Patent
    and Trademark Office, Trademark Manual of Examination
    Procedures § 1202.12 (4th ed. April 2005). The manual further
    indicates that if wording sought to be registered as a mark for
    agricultural seeds comprises a varietal or cultivar name, then
    trademark registration must be refused or accompanied by a
    disclaimer, “on the ground that the matter is the varietal name of
    the goods and does not function as a trademark.” Id.; see also
    In re KRB Seed Co., 76 U.S.P.Q.2d 1156 (T.T.A.B. 2005)
    (refusing registration to REBEL because it is a varietal name for
    a type of grass seed). The plaintiff’s brand names, which appear
    to include terms such as 667SL, seem to fall within the PTO’s
    description of marks that consist of a numeric or alphanumeric
    code, and thus varietal names.
    46
    trademark and “667SL” the variety name.26 The regulations
    indicate, however, that “[t]he same variety name shall not be
    assigned to more than one variety of the same kind of seed.” 7
    C.F.R. § 201.34(d)(3). Assuming that plaintiff was the first to
    name this particular hybrid, the Federal Seed Act would appear
    to require defendants to use the same designation – 667SL –
    when selling the same hybrid.
    Support for this conclusion may be found with the
    Agricultural Marketing Service of the U.S. Department of
    Agriculture (“AMS”), which states that once any seller has
    named a hybrid, all sellers must use the same hybrid name so
    that buyers know what they are getting. AMS, Facts About:
    Naming and Labeling Varieties of Seed
     (“AMS, Facts
    About Seeds”). The publication states: “The originator or
    discoverer of a new variety may give that variety a name.” 
    Id. In addition,
    “the name first used when the seed is introduced
    into commerce will be the name of the variety.” 
    Id. “It is
    illegal
    to change a variety name once the name has been legally
    assigned. In other words, a buyer may not purchase seed labeled
    as variety ‘X’ and resell it as variety ‘Y.’” 
    Id. “Marketing seed
    under the wrong name is misrepresentation.” 
    Id. The flyer
    goes on to note a scenario that could be pulled
    directly from the facts of this case:
    26
    Of significance is the fact that the defendants’
    comparison sheet listed its own codes under a column entitled
    “variety.”
    47
    In the case of hybrids, however, the
    situation is potentially more complex since more
    than one seed producer or company might use
    identical parent lines in producing a hybrid
    variety. One company could then produce a
    hybrid that was the same as one already
    introduced by another firm.
    When this happens, both firms must use
    the same name since they are marketing the same
    variety.
    If the people who developed the parent
    lines have given the hybrid variety a name, that is
    the legal name. Otherwise, the proper name
    would be the one given by the company that first
    introduced the hybrid seed into commerce.
    U.S. Department of Agriculture seed
    regulatory officials believe the following situation
    occurs far too often:
    “State University” releases hybrid corn
    parent lines A and B.
    John Doe Seed Company obtains seed of
    lines A and B, crosses the two lines, and is the
    first company to introduce the resulting hybrid
    into commerce under a variety name. John Doe
    Seed Company names this hybrid “JD 5259.”
    48
    La Marque Seeds, Inc., obtains lines A and
    B, makes the same cross, and names the resulting
    hybrid variety “SML 25.” There has been no
    change in the A and B lines that would result in a
    different variety. La Marque ships the hybrid
    seed, labeled “SML 25,” in interstate commerce,
    and violates the Federal Seed Act because the
    seed should have been labeled “JD 5259.”
    
    Id. The scenario
    described above appears to be squarely on-
    point with the current case, and if there is an explanation for
    why it does not apply to this situation, plaintiff has failed to
    indicate why; indeed, plaintiff does not bother at all to respond
    to the merits of the defendants’ Federal Seed Act argument.27 If
    27
    Although defendants discuss the Federal Seed Act in
    their opening brief, plaintiff does not bother to address the
    questions on the merits, instead claiming without citation or
    explanation that the defendant’s Federal Seed Act argument was
    “abandoned.” See Appellee Br. at 54-55 n.17. Plaintiff further
    complains that there is no private right of action under the Seed
    Act, but the question of whether the Act provides a private right
    of action (which defendants do not suggest) is irrelevant as to
    whether the Act requires defendants and plaintiff to use the
    same variety names. Finally, plaintiff appears to suggest that
    defendants are equally guilty of wanting to protect the pedigrees
    underlying their variety names, but two wrongs don’t make a
    right.
    49
    defendants are required by the Federal Seed Act to use the same
    variety name as defendants when selling the same hybrid of corn
    seed, and if the plaintiff’s disputed “brand names” are in fact
    mere variety names,28 it is difficult to understand how plaintiff
    may consider the variety name corresponding to a particular
    pedigree to be a trade secret at all.29
    Our analysis, however, is hampered by the lack of clarity
    in the briefs and record as to how variety names are chosen by
    the parties and within the industry. We do not understand, for
    example, how it is possible for a pedigree to be secret if the
    Federal Seed Act requires all persons selling a particular hybrid
    variety to use the same variety name. Yet if all seed sellers keep
    their pedigrees secret (either because they do not disclose the
    pedigrees or because sellers and foundation companies work
    together to maintain such secrets), then how would seed sellers
    ever be able to comply with the Federal Seed Act? Regardless,
    under the unique facts of this case – where the defendants’
    28
    “The status under the Federal Seed Act of a variety
    name is not modified by the registration of such name as a
    trademark.” 7 C.F.R. § 201.34(d)(4).
    29
    This case is therefore unlike Pioneer Hi-Bred
    International v. Holden Foundation Seeds, Inc., 
    35 F.3d 1226
    (8th Cir. 1994), where the Court affirmed a finding of trade
    secret misappropriation regarding the genetic make-up of certain
    seed corn. The Federal Seed Act’s labeling requirements were
    not at issue in that case, and we do not understand plaintiff to
    assert trade secret rights in the genetic make-up of its seed.
    50
    relationship to plaintiff gave them specific knowledge of the
    hybrid pedigrees underlying the plaintiff’s brand names – it
    would appear that the Act would require use of the pre-existing
    variety names. If the brand names at issue are not variety
    names, plaintiff does not explain why that would be so.
    Accordingly, the grant of summary judgment for trade
    secret misappropriation will also be reversed.30 In light of the
    lack of clarity regarding this matter, we do not at this time hold
    that the Federal Seed Act prohibits the assertion of trade secret
    rights. But on remand, the District Court should permit further
    development of this issue with particular regard to, among other
    things: the variety names used for the relevant hybrids; who
    created those hybrids; who named the hybrids; and the practices
    of the industry.
    V.
    The entry of a permanent injunction was premised
    entirely on the District Court’s conclusion that plaintiff was
    entitled to summary judgment. We conclude that the existence
    of numerous issues of material fact precludes summary
    judgment on any of these counts.31 Accordingly, the order of the
    30
    Plaintiff does not suggest that its hybrids are being used
    in violation of Patent Law or the Plant Variety Protection Act.
    31
    We note that the District Court also granted summary
    judgment to plaintiff on its claims for interference with contract,
    breach of fiduciary duty, and vicarious liability. Plaintiff does
    51
    District Court will be reversed, and the matter will be remanded
    for further proceedings.
    not bother to brief these claims, instead incorporating by
    reference the analysis of the District Court. Because the fate of
    those claims is inextricably tied to the outcome of the plaintiff’s
    trademark and trade secret claims, we do not address whether
    the plaintiff’s attempt to incorporate the decision below flouts
    Federal Rule of Appellate Procedure 28(a)(9) & (b)
    (requirements for argument section of appellee’s brief) or
    32(a)(7) (length of briefs). Accordingly, the grant of summary
    judgment to plaintiff for those counts will be reversed as well.
    52
    

Document Info

Docket Number: 04-3848

Citation Numbers: 442 F.3d 812

Filed Date: 3/23/2006

Precedential Status: Precedential

Modified Date: 1/12/2023

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