Wisniewski v. Rodale Inc ( 2007 )


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  •                                                                                                                            Opinions of the United
    2007 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    12-13-2007
    Wisniewski v. Rodale Inc
    Precedential or Non-Precedential: Precedential
    Docket No. 06-1305
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    PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 06-1305
    DAVID WISNIEWSKI,
    ON BEHALF OF HIMSELF
    AND ALL OTHERS
    SIMILARLY SITUATED
    v.
    RODALE, INC.
    David Wisniewski,
    Appellant
    On Appeal from the United States District Court
    for the Eastern District of Pennsylvania
    District Court No. 03-cv-00742
    District Judge: The Honorable Paul S. Diamond
    Argued September 18, 2007
    Before: SLOVITER, SMITH, and WEIS, Circuit Judges.
    (Filed: December 13, 2007)
    Daniel B. Allanoff (argued)
    Meredith, Cohen, Greenfogel & Skirnich
    117 South 17th Street
    22nd Floor
    Philadelphia, PA 19103
    Counsel for Appellant
    Susan E. Wild
    Gross, McGinley, LaBarre & Eaton
    33 South 7th Street
    P.O. Box 4060
    Allentown, PA 18105
    Lara M. Krieger
    Manatt, Phelps & Phillips
    11355 West Olympic Boulevard
    Los Angeles, CA 90064
    Gregory A. Clarick (argued)
    Manatt, Phelps & Phillips
    7 Times Square
    New York, NY 10036
    Counsel for Appellee
    2
    OPINION OF THE COURT
    SMITH, Circuit Judge.
    This appeal requires us to determine whether § 3009 of
    the Postal Reorganization Act, 
    39 U.S.C. § 3009
     (2000), which
    regulates the shipment of unordered merchandise, provides an
    implied private right of action. The District Court dismissed
    David Wisniewski’s § 3009 claim on the ground that no implied
    private right of action exists under this statute. Based on our
    review of the statute and applicable Supreme Court
    jurisprudence, we will affirm.
    I.
    This litigation began in February 2003 when then-
    plaintiff Michael Karnuth sued Rodale, Inc. in the United States
    District Court for the Eastern District of Pennsylvania, alleging
    that Rodale violated the Postal Reorganization Act’s unordered
    merchandise statute, 
    39 U.S.C. § 3009
    ,1 and various
    1
    Section 3009 provides:
    (a) Except for (1) free samples clearly and
    conspicuously marked as such, and (2)
    merchandise mailed by a charitable organization
    3
    soliciting contributions, the mailing of unordered
    merchandise or of communications prohibited by
    subsection (c) of this section constitutes an unfair
    method of competition and an unfair trade
    practice in violation of section 45(a)(1) of title 15.
    (b) Any merchandise mailed in violation of
    subsection (a) of this section, or within the
    exceptions contained therein, may be treated as a
    gift by the recipient, who shall have the right to
    retain, use, discard, or dispose of it in any manner
    he sees fit without any obligation whatsoever to
    the sender. All such merchandise shall have
    attached to it a clear and conspicuous statement
    informing the recipient that he may treat the
    merchandise as a gift to him and has the right to
    retain, use, discard, or dispose of it in any manner
    he sees fit without any obligation whatsoever to
    the sender.
    (c) No mailer of any merchandise mailed in
    violation of subsection (a) of this section, or
    within the exceptions contained therein, shall mail
    to any recipient of such merchandise a bill for
    s u c h me r c h a n d i s e o r a n y d u n n i n g
    communications.
    (d) For the purposes of this section, “unordered
    merchandise” means merchandise mailed without
    the prior expressed request or consent of the
    4
    Pennsylvania state laws. Specifically, Karnuth alleged that
    Rodale sent him books that he had never ordered and demanded
    payment for them, and that he paid Rodale for one of the books
    to avoid damage to his credit rating. Karnuth moved to certify
    the case as a class action on behalf of all those to whom Rodale
    had sent unsolicited products and payment demands, with a
    subclass consisting of those who had paid in whole or in part for
    the unsolicited products. The court denied the motion without
    prejudice after Rodale alleged that Karnuth had consented to
    receive the books. See Karnuth v. Rodale, Inc., No. 03-00742
    (E.D. Pa. July 2, 2003). After Karnuth filed an amended
    complaint, the District Court again denied his motion for class
    certification in March 2005 on the ground that inconsistencies
    in Karnuth’s two complaints could damage his credibility and
    thereby harm the other class members. See Karnuth v. Rodale,
    Inc., No. 03-00742 (E.D. Pa. Mar. 30, 2005).
    Subsequently, David Wisniewski replaced Karnuth as
    class representative. Like Karnuth, Wisniewski alleged that
    Rodale had sent him unsolicited books and that he had paid
    Rodale to avoid damage to his credit rating. Rodale argued that
    Wisniewski consented when he sent Rodale an order card that
    enrolled Wisniewski in a “negative option” plan, under which
    Rodale would ship books and bill any recipients who did not
    recipient.
    
    39 U.S.C. § 3009
    .
    5
    return the books within a specified time period. Wisniewski
    responded that the order cards failed to meet objective
    disclosure standards and thus were inadequate as a source of
    consent. Without addressing the merits of these claims, the
    District Court granted class certification in July 2005 with
    respect to the § 3009 claim and denied certification with respect
    to the state law claims. See Karnuth v. Rodale, Inc., No. 03-
    00742 (E.D. Pa. July 18, 2005). Both parties moved for
    summary judgment on the federal and state claims, agreeing that
    any ruling would bind only the named parties and not the class.
    See Wisniewski v. Rodale, 
    405 F. Supp. 2d 550
    , 553 (E.D. Pa.
    2005). In December 2005, the District Court dismissed the
    § 3009 claim on the ground that this provision does not confer
    an implied private right of action, and it dismissed the state law
    claims for lack of jurisdiction. Id. at 557–58. Wisniewski
    timely appealed.
    On appeal, the only issue before us is whether an implied
    private right of action exists under § 3009.2 Because this is a
    question of law, we exercise plenary review over the District
    Court’s summary judgment order. Am. Trucking v. Del. Toll
    Bridge Comm’n, 
    458 F.3d 291
    , 295 (3d Cir. 2006).
    II.
    2
    The District Court had jurisdiction over the § 3009 claim
    under 
    28 U.S.C. § 1331
    . We have jurisdiction over this appeal
    under 
    28 U.S.C. §§ 1291
     and 1294.
    6
    A private right of action3 is the right of an individual to
    bring suit to remedy or prevent an injury that results from
    another party’s actual or threatened violation of a legal
    requirement.4 Although the legal requirement can be established
    3
    Courts have used the terms “private right of action” and
    “private cause of action” interchangeably. See, e.g., Alexander
    v. Sandoval, 
    532 U.S. 275
    , 291 (2001) (using the terms
    interchangeably in the same paragraph); Touche Ross & Co. v.
    Redington, 
    442 U.S. 560
    , 575–76 (1979) (same). Throughout
    this opinion, we use the term “private right of action” except
    when quoting an opinion that uses “private cause of action.”
    4
    One commentator provides a description of a typical
    implied private right of action scenario:
    [T]he plaintiff institutes a civil action to prevent
    an injury or to recover damages, and he alleges
    that he is entitled to relief because of something
    contained in a legislative text. He says the
    defendant has acted or proposes to act in a manner
    contrary to the text. He relies upon the legislation
    even though the words of the text do not actually
    state that he has a right to bring an action of this
    kind, and here the defendant raises a defense. The
    defendant argues that the legislation does not
    support the plaintiff's claim because it does not
    state that the plaintiff is entitled to maintain an
    action upon it. The court must then decide the
    issue.
    H. Miles Foy III, Some Reflections on Legislation, Adjudication,
    and Implied Private Actions in the State and Federal Courts, 71
    7
    by a number of sources, our focus is on statutory duties created
    by acts of Congress. Many federal statutes provide a private
    right of action through their express terms.5 Other federal
    statutes, however, merely define rights and duties, and are silent
    about whether an individual may bring suit to enforce them. For
    some statutes in this latter category, courts have held that
    “implied” private rights of action exist. Since neither party in
    the present case contends that the text of § 3009 provides an
    express private right of action, the only question before us is
    whether the statute confers an implied private right of action.
    No consensus exists regarding when the Supreme Court
    first began recognizing implied private rights of action under
    federal statutes. In Cannon v. University of Chicago, 
    441 U.S. 677
     (1979), the majority contends that the Court’s “earliest”
    CORNELL L. REV. 501, 503 (1986).
    5
    For example, Title II of the Civil Rights Act of 1964
    provides a private right of action with the following language:
    Whenever any person has engaged or there are
    reasonable grounds to believe that any person is
    about to engage in any act or practice prohibited
    by section 2000a-2 of this title, a civil action for
    preventive relief, including an application for a
    permanent or temporary injunction, restraining
    order, or other order, may be instituted by the
    person aggrieved . . . .
    42 U.S.C. § 2000a-3 (2000).
    8
    case recognizing an implied private right of action was Texas &
    Pacific Railway Co. v. Rigsby, 
    241 U.S. 33
     (1916). See Cannon,
    
    441 U.S. at
    689 (citing Rigsby, 
    241 U.S. at 39
    ).6 In Rigsby, the
    Court unanimously held that the Federal Safety Appliance acts
    provided an implied private right of action to an injured railroad
    employee against his employer. 
    241 U.S. at 39
    . Others argue
    that the idea of an implied private right of action existed in
    English common law7 and appeared in early U.S. cases such as
    Marbury v. Madison, 
    5 U.S. 137
     (1803).8
    At all events, over the past fifty years, the Supreme Court
    has substantially modified its test for determining whether a
    federal statute provides an implied private right of action. The
    Court’s opinions have not always announced explicitly when
    they are overruling (or limiting to their facts) old precedents in
    this area. Therefore, it can be difficult to discern to what degree
    the Court has repudiated old tests as opposed to applying them
    6
    Justice Powell’s dissent in Cannon rejects this contention,
    arguing that Rigsby did not establish a genuine implied private
    right of action. He describes it as merely “judicial reference to
    legislatively determined standards of care . . . to establish the
    existence of negligence.” See Cannon, 
    441 U.S. at 732
     (Powell,
    J., dissenting).
    7
    See Foy, supra note 4, at 524–33.
    8
    See Merrill Lynch v. Curran, 
    456 U.S. 353
    , 376 & n.54
    (1982); Foy, supra note 4, at 534–35.
    9
    in a different way to different statutes. We trace these changes
    below, explaining how the implied private right of action test
    has developed and where we believe it stands today.
    A. J.I. Case Co. v. Borak
    We begin our review with J.I. Case Co. v. Borak, 
    377 U.S. 426
     (1964), because this case exemplifies the Court’s older
    and less restrictive approach to implied private rights of action.
    In Borak, the Court unanimously held that the Securities
    Exchange Act of 1934 implicitly authorizes a private right of
    action for rescission or damages to stockholders who alleged
    that they were injured by a consummated merger authorized
    with a false or misleading proxy statement in violation of
    § 14(a) of the Act. See 
    377 U.S. at 428, 435
    . The Court
    explained its holding by emphasizing that “it is the duty of the
    courts to be alert to provide such remedies as are necessary to
    make effective the congressional purpose.” 
    Id. at 433
    . Based
    on language in § 14(a) explicitly granting the Securities and
    Exchange Commission (“SEC”) the authority to make rules “in
    the public interest or for the protection of investors,” the Court
    deemed “the protection of investors” to be among the section’s
    primary purposes. Id. at 432. Noting that the SEC admits that
    it does not have enough time to examine every proxy statement
    for false and misleading statements, the Court stated that private
    enforcement is a “necessary supplement” to the SEC’s efforts to
    protect investors. Id. at 432–33. Finally, the Court asserted that
    a federal right of action was necessary because state law might
    not be adequate to protect the federally-created “rights” in the
    10
    statute. Id. at 434–35. At no point in its opinion did the Borak
    Court purport to discern Congress’s intent regarding a private
    right of action (as opposed to Congress’s general purposes in
    enacting the statute).
    B. Cort v. Ash
    The Supreme Court’s unanimous opinion in Cort v. Ash,
    
    422 U.S. 68
     (1975), replaced the relatively loose standards of
    Borak with a four-factor test for determining whether an implied
    private right of action exists.9 Using this test, the Court
    determined that 
    18 U.S.C. § 610
     (1970 & Supp. III), a criminal
    statute (later repealed) that prohibited corporations from making
    contributions to presidential campaigns, does not provide an
    implied private right of action for stockholders to sue corporate
    directors who violate the statute. 422 U.S. at 68–70. The Court
    described its test as follows:
    In determining whether a private remedy is
    implicit in a statute not expressly providing one,
    several factors are relevant. First, is the plaintiff
    9
    The Cort opinion never explicitly acknowledges that it is
    rejecting the Borak approach. In fact, it cites Borak several
    times in a manner suggesting that it is merely distinguishing the
    statute at issue in Borak from the one addressed in Cort. See
    Cort, 422 U.S. at 79–80 & n.11, 84, 85. Later cases recognize
    that Cort effectively overruled Borak. See, e.g., Alexander v.
    Sandoval, 
    532 U.S. 275
    , 287 (2001).
    11
    “one of the class for whose especial benefit the
    statute was enacted”—that is, does the statute
    create a federal right in favor of the plaintiff?
    Second, is there any indication of legislative
    intent, explicit or implicit, either to create such a
    remedy or to deny one? Third, is it consistent
    with the underlying purposes of the legislative
    scheme to imply such a remedy for the plaintiff?
    And finally, is the cause of action one
    traditionally relegated to state law, in an area
    basically the concern of the States, so that it
    would be inappropriate to infer a cause of action
    based solely on federal law?
    Id. at 78 (emphasis in original) (citations omitted). Explaining
    the second prong of this test, the Court said that when federal
    law grants certain rights to a class of people (and thereby
    satisfies the first prong), “it is not necessary to show an intention
    to create a private cause of action, although an explicit purpose
    to deny such cause of action would be controlling.” Id. at 82
    (emphasis in original). Thus, the test articulated in Cort allowed
    courts to recognize an implied private right of action even in the
    absence of any affirmative congressional intent to create this
    remedy.
    C. Post-Cort Developments
    Although Cort has never been formally overruled,
    subsequent decisions have altered it virtually beyond
    12
    recognition.10 In Cannon v. University of Chicago, 
    441 U.S. 675
    (1979), the Court framed the implied private right of action
    question as one of “statutory construction” in which the Court’s
    task is to determine whether “Congress intended to make a
    remedy available.” 
    441 U.S. at 688
    . The Cannon Court
    nonetheless relied on the four Cort factors because they were
    “indicative of such intent.”11 
    Id.
     Thus, Congress’s intent to
    create a private right of action—virtually ignored in Borak and
    described in Cort v. Ash merely as one of four factors—emerged
    as the primary factor in Cannon. The Court in Touche Ross &
    Co. v. Redington, 
    442 U.S. 560
     (1979), established that
    congressional intent is the exclusive factor, declaring that the
    task of courts is “limited solely to whether Congress intended to
    create the private right of action,” 
    442 U.S. at 568
     (emphasis
    10
    Justice Scalia observed in a 1988 concurrence that Cort’s
    analysis was “effectively overruled” by later Supreme Court
    opinions. See Thompson v. Thompson, 
    484 U.S. 174
    , 188
    (Scalia, J., concurring).
    11
    Of the Justices involved in Cannon, only Justice Powell
    called for the outright abandonment of the Cort test, claiming
    that the test is unconstitutional because it permits judicial
    lawmaking in violation of the separation of powers. See
    Cannon, 
    441 U.S. at
    742–43 (Powell, J., dissenting). Justice
    Powell declared that courts should refuse to recognize implied
    private rights of action “absent the most compelling evidence
    that Congress in fact intended such an action to exist,” and that
    they should be “especially reluctant” to recognize them when
    the statute provides an alternative mechanism for enforcing the
    rights it creates. 
    Id. at 749
     (Powell, J., dissenting).
    13
    added), and instructing that courts should use the Cort factors
    only to the extent that they help to determine legislative intent,
    
    id.
     at 575–76. See also Transamerica Mortg. Advisors, Inc.
    (TAMA) v. Lewis, 
    444 U.S. 11
    , 15–16 (1979) (“what must
    ultimately be determined is whether Congress intended to create
    the private remedy asserted, as our recent decisions have made
    clear.”). Although the Supreme Court continued to recite the
    Cort factors in later implied private right of action opinions, its
    attempts to discern legislative intent went well beyond these
    factors. As the Court’s opinion in Thompson v. Thompson, 
    484 U.S. 174
     (1988), observed, the Court has used “other tools of
    statutory construction” in addition to the Cort factors as “guides
    to discerning” Congress’s intent. 
    484 U.S. at 179
    .
    D. Alexander v. Sandoval
    The Supreme Court’s decision in Alexander v. Sandoval,
    
    532 U.S. 275
     (2001), strongly suggests that the Court has
    abandoned the Cort v. Ash test.12 In Sandoval, the Court held
    12
    Commentators have noted that Sandoval implicitly affirms
    Justice Powell’s dissenting view in Cannon that Cort should be
    discarded in favor of a pure focus on congressional intent. See,
    e.g., Matthew C. Stephenson, Public Regulation of Private
    Enforcement: The Case for Expanding the Role of
    Administrative Agencies, 91 VA. L. REV. 93, 105 (2005) (“The
    Sandoval Court thus seems to have adopted Justice Powell’s
    view that the multifactor Cort analysis ‘too easily may be used
    to deflect inquiry away from the intent of Congress, and to
    permit a court instead to substitute its own views as to the
    desirability of private enforcement.’” (quoting Cannon, 
    441 U.S. 14
    that Title VI of the Civil Rights Act does not provide an implied
    private right of action to enforce disparate-impact regulations
    promulgated under § 602 of the Act (42 U.S.C. § 2000d-1
    (2000)).13 Although the Sandoval Court did not expressly reject
    the Cort v. Ash factors, it did not use them at all to guide its
    inquiry.14 Instead, the Court set out the following test for
    at 740 (Powell, J., dissenting))).
    13
    Section 601 of Title VI provides that no person shall be
    denied, on the basis of race, color, or national origin, the
    benefits of federally-funded programs. 42 U.S.C. § 2000d
    (2000). Section 602 authorizes federal agencies “to effectuate
    the provisions” of § 601 of Title VI through regulations. 42
    U.S.C. § 2000d-1 (2000). As the Sandoval Court noted, § 601
    prohibits only intentional discrimination, but the regulations
    promulgated under § 602 prohibit not only intentional
    discrimination but also activities that have a disparate impact on
    racial groups. 
    532 U.S. at
    280–82. Because no party had
    challenged the agencies’ authority to promulgate disparate-
    impact regulations, the Court assumed for the purposes of the
    case that the regulations were valid. 
    Id.
     at 281–82. Also, the
    Court did not challenge the existence of an implied private right
    of action to enforce § 601 directly, which it deemed to have
    been ratified by Congress. See id. at 279–80.
    14
    The Sandoval majority opinion cites Cort only to point out
    that Cort marked the demise of the Borak approach. See
    Sandoval, 
    532 U.S. at 287
    . The Sandoval dissent, however,
    suggests that Cort should remain viable. See Sandoval, 
    532 U.S. at 311
     (Stevens, J., dissenting).
    15
    discerning whether an implied private right of action exists:
    Like substantive federal law itself, private rights
    of action to enforce federal law must be created
    by Congress. . . . The judicial task is to interpret
    the statute Congress has passed to determine
    whether it displays an intent to create not just a
    private right but also a private remedy. . . .
    Statutory intent on this latter point is
    determinative. . . . Without it, a cause of action
    does not exist and courts may not create one, no
    matter how desirable that might be as a policy
    matter, or how compatible with the statute.
    
    532 U.S. at
    286–87 (citations omitted). The Court concluded
    that the “text and structure” of § 602 did not show that Congress
    intended to create a personal right,15 in light of the absence of
    “rights-creating language” that focuses on the protected
    individuals. 
    532 U.S. at
    288–89. Next, the Court concluded
    that nothing in the text of § 602 demonstrated that Congress
    intended to create a private remedy and that the statute’s
    provision of a remedial scheme suggests that Congress
    15
    To avoid confusion between the terms “private right” and
    “private right of action,” we follow the approach of Three Rivers
    Center v. Housing Authority of the City of Pittsburgh by
    referring to substantive rights granted in statutes as “personal
    rights” rather than “private rights.” See 
    382 F.3d 412
    , 419 n.9
    (3d Cir. 2004). The Supreme Court has used the term “personal
    right” in the same manner. See 
    id.
     (citing Gonzaga Univ. v.
    Doe, 
    536 U.S. 273
    , 285 (2002)).
    16
    “intended to preclude” any other remedy. 
    Id.
     at 290–91. The
    Court rejected the Government’s argument that Congress had
    “ratified” an implied private right of action under § 602 by
    failing to address this issue when it amended Title VI.16 Having
    applied what the Court called its “standard test for discerning
    private causes of action” and having found no congressional
    intent to create a personal right or private remedy in the statute’s
    text or structure, the Court ended its inquiry. Id. at 293.
    E. The State of the Law Today
    After Sandoval, the relevant inquiry for determining
    whether a private right of action exists appears to have two
    steps: (1) Did Congress intend to create a personal right?; and
    16
    Although we have acknowledged that Justice Scalia, the
    author of the Sandoval majority opinion, disapproves of the use
    of legislative history, see American Trucking, 
    458 F.3d at
    298
    n.5 (quoting Blanchard v. Bergeron, 
    489 U.S. 87
    , 98–99 (1989)
    (Scalia, J., concurring)), nothing in Sandoval expressly
    condemns its use. Sandoval criticizes consideration of
    “expectations that the enacting Congress had formed in light of
    the contemporary legal context,” 
    532 U.S. at
    287–88 (quotation
    omitted), as well as “reliance on congressional inaction” to infer
    “congressional intent to ratify lower court decisions regarding
    a particular statutory provision,” 
    id.
     at 291–92, but stops short
    of condemning all judicial inquiry into legislative history.
    Although the Sandoval Court “find[s] that [it] can end” its
    inquiry into congressional intent with the text and structure of
    Title VI, 
    id. at 288
    , it does not state that the inquiry in all cases
    must end with text and structure.
    17
    (2) Did Congress intend to create a private remedy? Only if the
    answer to both of these questions is “yes” may a court hold that
    an implied private right of action exists under a federal statute.
    See, e.g., Three Rivers Ctr. v. Hous. Auth. of the City of
    Pittsburgh, 
    382 F.3d 412
    , 421 (3d Cir. 2004) (“Put succinctly,
    for an implied right of action to exist, a statute must manifest
    Congress’s intent to create (1) a personal right, and (2) a private
    remedy” (citing Sandoval, 
    532 U.S. at 286
    )). Even when we
    invoked the Cort test in American Trucking v. Delaware Toll
    Bridge Commission, 
    458 F.3d 291
     (3d Cir. 2006), our analysis
    paralleled the Sandoval test. Focusing only on the first two
    “critical” Cort factors, 
    458 F.3d at 297
    , the American Trucking
    opinion treated the first Cort factor as an inquiry into legislative
    intent to create a personal right, 
    458 F.3d at 297
    , and the second
    Cort factor as an inquiry into legislative intent to create a private
    remedy, 
    458 F.3d at 303
    .17
    17
    We observe that under circumstances different from
    American Trucking, however, reliance on Cort could lead to
    results that are inconsistent with Sandoval. As noted above,
    Cort v. Ash said that when a statute contains strong right-
    creating language, “it is not necessary to show an intention to
    create a private cause of action . . . .” 422 U.S. at 82. American
    Trucking expresses a related idea when it says “[w]here, as here,
    a statute is devoid of any right-creating language, there need be
    a more compelling indication in the legislative history before
    this court can recognize a right of action.” 
    458 F.3d at 303
    . To
    the extent that one could interpret this statement to mean that
    demonstrating legislative intent to create a personal right
    eliminates or reduces the need to demonstrate legislative intent
    to create a private remedy, it is inconsistent with our reading of
    18
    III.
    Applying the Sandoval test to § 3009, we conclude that
    this statute provides no implied private right of action.
    A. Did Congress Intend to Provide a Personal Right in
    § 3009?
    To determine whether a personal right existed under
    § 602 of Title VI, the Sandoval Court began by reviewing the
    “text and structure” of the statute to determine whether the
    statute contained “rights-creating” language that focuses on the
    “individual protected” rather than “the person regulated.” 
    532 U.S. at
    288–89.18 Accordingly, we examine the text and
    structure of § 3009 to see if rights-creating language exists. The
    only part of the statute that explicitly establishes a “right” is
    § 3009(b):
    Any merchandise mailed in violation of
    subsection (a) of this section, or within the
    exceptions contained therein, may be treated as a
    gift by the recipient, who shall have the right to
    Sandoval.
    18
    Sandoval appears to have left untouched the Court’s
    jurisprudence on how to determine whether statutory language
    creates a personal right. See 
    532 U.S. at
    288–89 (citing
    California v. Sierra Club, 
    451 U.S. 287
    , 294 (1981); Univs.
    Research Assn., Inc. v. Coutu, 
    450 U.S. 754
     (1981); Cannon,
    
    441 U.S. at 690
    ).
    19
    retain, use, discard, or dispose of it in any
    manner he sees fit without any obligation
    whatsoever to the sender.
    
    39 U.S.C. § 3009
    (b) (emphasis added). With an explicit
    reference to a right and a focus on the individual protected, this
    language suffices to demonstrate Congress’s intent to create a
    personal right for recipients to treat unsolicited merchandise as
    a gift. Indeed, Rodale concedes that § 3009(b)’s language is
    “rights-creating.” (See Appellee’s Br. at 30.)
    “Rights-creating” language is not as obviously present in
    other sections of the statute. Section 3009(b) requires that
    mailers of unsolicited merchandise attach a “clear and
    conspicuous statement” informing the recipient of his or her
    right to treat the merchandise as a gift. Section 3009(c) forbids
    mailers of unsolicited merchandise from sending a recipient a
    bill or any dunning communications. These provisions do not
    necessarily create “personal rights” for recipients to receive
    clear and conspicuous statements and to be free from bills and
    dunning communications.           Congress worded them as
    prohibitions on the person regulated rather than entitlements for
    the person protected.19 The provisions’ failure to identify
    19
    Even though Sandoval suggests that the distinction
    between a statute focusing on the person regulated and one
    focusing on the person protected is still significant, see 
    532 U.S. at 289
    , we would be reluctant to place dispositive weight on this
    factor. The apparent “focus” of a statute might have more to do
    with Congress’s writing style than its intent. See RICHARD H.
    FALLON, JR. ET AL., HART AND WECHSLER’S THE FEDERAL
    20
    “rights” (to receive notices and not to receive bills) contrasts
    with the explicit identification of a “right” to keep the
    merchandise as a gift.20 Even assuming arguendo that Congress
    intended these provisions to create personal rights, the
    distinction is largely academic because we can find no
    legislative intent to create a private remedy, for the reasons
    discussed below.
    B. Did Congress Intend to Provide a Private Remedy for
    Violations of § 3009?
    In the generation since the Supreme Court declared that
    COURTS AND THE FEDERAL SYSTEM 785 (5th ed. 2003) (“Does
    the appropriateness of a private right of action depend on
    whether a statute says ‘no person shall be subjected to
    discrimination in a federally funded program’ rather than ‘no
    federally funded program shall discriminate’?”). In the present
    case, for example, § 3009(c) might have appeared to “focus”
    more on the individual protected if Congress had written “No
    recipient shall be mailed a bill for such merchandise . . . ,” but
    the meaning would be identical. We do not consider Congress’s
    use of the passive voice a reliable guide to its intent to create
    personal rights.
    20
    We also note that the provisions requiring mailers to notify
    recipients of their rights and to refrain from billing them are
    ancillary to the recipients’ right to keep the merchandise as a
    gift. These provisions ensure that recipients are aware of this
    right, but provide no independent benefit to a recipient who is
    fully aware that he or she has a right to keep the merchandise.
    21
    legislative intent to create an implied private right of action is
    the sole touchstone of our inquiry, the Court has not provided a
    test for discerning this intent. Most of its decisions have relied
    on whatever indicators of legislative intent appear to be useful
    in the context of a given statute. The Court frequently has
    examined factors related to the text and structure of the statute
    in question, including the existence of a comprehensive remedial
    scheme in the statute21 and the explicit creation of a private right
    of action elsewhere in the same statute.22 The Court has also
    21
    See, e.g., Sandoval, 
    532 U.S. at 290
     (“The express
    provision of one method of enforcing a substantive rule suggests
    that Congress intended to preclude others.”); Russell, 473 U.S.
    at 146 (“The six carefully integrated civil enforcement
    provisions . . . provide strong evidence that Congress did not
    intend to authorize other remedies that it simply forgot to
    incorporate expressly.”); TAMA, 
    444 U.S. at
    19–20 (“It is an
    elemental canon of statutory construction that where a statute
    expressly provides a particular remedy or remedies, a court must
    be chary of reading others into it.”).
    22
    See, e.g., Coutu, 
    450 U.S. at 773
     (highlighting another
    provision of the same Act explicitly conferring a private right of
    action); Touche Ross, 
    442 U.S. at
    571–72 (pointing out that
    several other provisions of the same act explicitly provide a
    private right of action, showing that “when Congress wished to
    provide a private damage remedy, it knew how to do so and did
    so expressly”).
    22
    relied upon various aspects of the statute’s legislative history,23
    the “customary legal incidents” that follow directly from a
    statutory provision,24 Congress’s explicit creation of private
    23
    Among the aspects of legislative history that the Court has
    considered in the past are statements of intent in the
    congressional record associated with the original enactment, see,
    e.g., Thompson, 
    484 U.S. at
    184–85; National Sea Clammers,
    453 U.S. at 17–18; Coutu, 
    450 U.S. at
    773–75, and statements
    of intent in the congressional record associated with later
    amendments, see, e.g., Daily Income Fund, Inc. v. Fox, 
    464 U.S. 523
    , 538–40 (1984); Merrill Lynch, 
    456 U.S. at
    383–84; Coutu,
    
    450 U.S. at
    778–79. In certain contexts, the Court has inferred
    a private right of action from Congress’s enactment of a statute
    containing language similar to that of a statute in which courts
    had previously found an implied private right of action. See,
    e.g., Jackson v. Birmingham Bd. of Educ., 
    544 U.S. 167
    , 176–77
    (2005); Cannon, 
    441 U.S. at
    694–96. In the past, the Court had
    inferred that Congress intended to ratify a private right of action
    when it amended a statute while leaving unchanged a provision
    that federal courts had interpreted to confer a private right of
    action, see, e.g., Merrill Lynch, 
    456 U.S. at
    381–82, but later
    Court opinions have foreclosed this option, see Sandoval, 532
    at 291–92; Cent. Bank of Denver v. First Interstate Bank of
    Denver, 
    511 U.S. 164
    , 186 (1994). As the Sandoval opinion
    demonstrates, the Court is willing to dispense entirely with an
    inquiry into legislative history when the text and structure of the
    statute are clear. See supra note 16.
    24
    See TAMA, 
    444 U.S. at
    18–20 (holding that Congress
    intended that “customary legal incidents” of contract voidness,
    23
    rights of action in similar statutes enacted at roughly the same
    time,25 and an assortment of other factors.26 To provide some
    including a private right to sue for rescission, an injunction, or
    restitution, would follow from its statutory declaration that
    certain contracts “shall be void”).
    25
    See, e.g., Cent. Bank of Denver, 
    511 U.S. at
    184–85
    (declining to find an implied private cause of action for aiding
    and abetting under the Securities Exchange Act of 1934 because
    Congress had acted against the “backdrop” of a 1929 federal
    securities law and securities laws in eleven states that had
    provided explicitly for such a cause of action); Northwest
    Airlines, Inc. v. Transport Workers Union of America, 
    451 U.S. 77
    , 92 & n.24 (1981) (declining to find an implied private right
    of action for contribution under the Equal Pay Act and Title VII
    and noting that it was “significant” but “not dispositive” that
    Congress had expressly provided for a right to contribution in
    certain securities acts); TAMA, 
    444 U.S. at 248
     (noting that
    Congress expressly authorized private suits for damages in other
    securities-related statutes enacted at around the same time as the
    IAA).
    26
    For example, the Court has examined the extent to which
    state law remedies are available, see Daily Income Fund, 
    464 U.S. at 542
     (noting that the subject matter of the proposed
    private cause of action is “generally governed” by state law),
    and even the provision’s location in the United States Code, see
    Thompson, 
    484 U.S. at 183
     (stating that the placement of the
    provision as an addendum to the full faith and credit statute is
    “strong proof” that Congress did not intend to create a private
    24
    boundaries to our inquiry into congressional intent, we will
    confine ourselves to those purported signals of legislative intent
    that the parties have raised and that are consistent with current
    doctrine.
    1. Text and Structure of § 3009
    The express language of § 3009 provides only for Federal
    Trade Commission (“FTC”) enforcement. By declaring the
    shipment of unsolicited merchandise and the resulting bills to be
    a violation of 
    15 U.S.C. § 45
    (a)(1) (and therefore unlawful),
    § 3009(a) authorizes the FTC to use any of the Federal Trade
    Commission Act’s (“FTC Act”) applicable enforcement
    mechanisms in response to this behavior.27 The FTC Act allows
    the FTC to obtain a variety of remedies28 for violations of
    right of action).
    27
    We see no merit in Wisniewski’s argument that “[n]owhere
    does the statute specifically refer to enforcement by the FTC . .
    . .” (Appellant’s Br. at 23 (emphasis in original)). For all
    practical purposes, the reference to “section 45(a)(1)” is a
    reference to FTC enforcement.
    28
    One of the remedies in the current FTC Act is restitution.
    See 
    15 U.S.C.A. § 45
    (a)(4)(B) (West 2007) (“All remedies
    available to the Commission with respect to unfair and deceptive
    acts or practices shall be available for acts and practices
    described in this paragraph, including restitution to domestic or
    foreign victims.”). Congress added this remedy to the FTC Act
    in 2006, however, so it was not part of the FTC’s arsenal at the
    25
    § 45(a)(1), including injunctions29 and civil penalties.30 The rest
    of § 3009 builds on § 3009(a) by explaining what rights a
    recipient possesses when confronted with an unlawful
    merchandise shipment and by imposing additional duties on
    shippers of merchandise who have either chosen to disregard
    § 3009(a) or are subject to one of its exceptions.
    The reference to FTC enforcement combined with the
    absence of other enforcement provisions creates a presumption
    that FTC enforcement of the statute is exclusive. As the
    Sandoval Court held, “[t]he express provision of one method of
    enforcing a substantive rule suggests that Congress intended to
    preclude others.” 
    532 U.S. at 290
    . Wisniewski correctly points
    time § 3009 was enacted. See Pub. L. No. 109-455, 
    120 Stat. 3372
     (Dec. 22, 2006).
    29
    See 
    15 U.S.C. § 45
    (a)(2) (2000) (“The Commission is
    hereby empowered and directed to prevent persons,
    partnerships, and corporations . . . from using unfair methods of
    competition in or affecting commerce and unfair or deceptive
    acts or practices in or affecting commerce.”).
    30
    See 
    15 U.S.C. § 45
    (m)(1)(A) (2000) (“The Commission
    may commence a civil action to recover a civil penalty in a
    district court of the United States against any person,
    partnership, or corporation which violates any rule under this
    chapter respecting unfair or deceptive acts or practices . . . with
    actual knowledge or knowledge fairly implied on the basis of
    objective circumstances that such act is unfair or deceptive and
    is prohibited by such rule.”).
    26
    out that “private rights of action have been implied from statutes
    that provide for agency enforcement” (Appellant’s Br. at 23),
    but this does not change the fact that agency enforcement
    creates a strong presumption against implied private rights of
    action that must be overcome.31
    Wisniewski’s strongest argument for overcoming the
    presumption of exclusive FTC enforcement is based on an
    analogy between § 3009 and § 215 of the Investment Advisers
    31
    Since the demise of Borak, the Supreme Court has
    generally been unwilling to find implied private rights of action
    in statutes that expressly provide for agency or other
    enforcement. The Court has made exceptions for certain
    securities and anti-discrimination statutes, but it has done so
    primarily because of longstanding precedent interpreting the
    same or similar language to create a private right of action. See
    Jackson, 
    544 U.S. at 176
     (private retaliation actions under Title
    IX); Huddleston, 459 U.S. at 380–81 (private actions based on
    registration statement fraud under Section 10(b) of Securities
    Exchange Act); Merrill Lynch, 
    456 U.S. at
    378–82 (private
    actions under Commodities Exchange Act); Cannon, 
    441 U.S. at
    694–98 (private actions under Title IX); Superintendent of
    Ins. v. Bankers Life & Cas. Co., 
    404 U.S. 6
     (1971) (approving
    with virtually no analysis a private right of action under Section
    10(b)). Moreover, the Court has taken a stricter approach in
    recent years to both securities and anti-discrimination statutes
    despite longstanding interpretations. See Sandoval, 
    532 U.S. at 293
     (finding no private action under § 602 of Title VI); Cent.
    Bank of Denver, 
    511 U.S. at
    183–88 (finding no private right of
    action for aiding and abetting under Section 10(b)).
    27
    Act (“IAA”), the statutory provision under which the Supreme
    Court recognized an implied private right of action in TAMA.
    (See Appellant’s Br. at 16.) Section 215 provides that every
    contract whose formation or performance would violate the IAA
    “shall be void . . . as regards the rights of any person” who
    violated the statute or knew of the facts underlying its violation.
    
    444 U.S. at
    16–17 (quoting 
    54 Stat. 856
    , as set forth in 15
    U.S.C. § 80b-15).32 The Court concluded that the statutory text
    showed congressional intent to create a private remedy, stating:
    By declaring certain contracts void, § 215 by its
    terms necessarily contemplates that the issue of
    voidness under its criteria may be litigated
    somewhere. At the very least Congress must have
    assumed that § 215 could be raised defensively in
    private litigation to preclude the enforcement of
    an investment advisers contract. But the legal
    consequences of voidness are typically not so
    limited. A person with the power to void a
    32
    Section 215 declares the contract to be “void,” a term
    typically used in contract law to describe contracts that create no
    enforceable rights or obligations for either party. See
    RESTATEMENT (SECOND) OF CONTRACTS § 7, cmt. a. Under
    § 215, the contract is only void “as regards the rights” of a
    wrongdoer, which suggests that the contract is merely
    “voidable” at the innocent party’s option. In another case, the
    Supreme Court concluded that “void,” as used in § 29(b) of the
    Securities Exchange Act, really meant “voidable,” and noted
    that § 215 of the IAA is a parallel provision. See Mills v. Elec.
    Auto-Lite Co., 
    396 U.S. 375
    , 387 (1970).
    28
    contract ordinarily may resort to a court to have
    the contract rescinded and to obtain restitution of
    consideration paid. . . . For these reasons we
    conclude that when Congress declared in § 215
    that certain contracts are void, it intended that the
    customary legal incidents of voidness would
    follow, including the availability of a suit for
    rescission or for an injunction against continued
    operation of the contract, and for restitution.
    
    444 U.S. at
    18–19 (citations omitted). The Court noted in a
    footnote that Congress might have intended that private litigants
    raise § 215 claims only in state court, but that “we decline to
    adopt such an anomalous construction without some indication
    that Congress in fact wished to remit the litigation of a federal
    right to the state courts.” Id. at 19 n.8.
    Sections 3009 and 215 do have some similarities. Both
    provisions define the rights of those affected by a violation of
    the statute. Section 215 establishes that the wronged party to a
    purported contract entered in violation of the IAA is under no
    obligation to perform. Section 3009 establishes that the
    recipient of merchandise sent in violation of the unordered
    merchandise statute is under no obligation to return or pay for
    the merchandise. The TAMA Court concluded that, through the
    statute’s explicit declaration of voidness, Congress indicated its
    intent to allow the wronged party to bring an action under § 215
    to rescind the void contract and to obtain restitution for
    consideration paid. Wisniewski argues that Congress likewise
    intended to create a private right of action under § 3009 that
    would allow recipients to obtain restitution for expenses
    29
    incurred because of the sender’s misrepresentations regarding
    their rights.
    Although the TAMA analogy is apposite, it is not
    convincing. We believe that the statutes in question are too
    different to allow an interpretation that Congress intended to
    create a private right of action under § 3009. We note that the
    private right of action allowed in TAMA was very limited. It
    allowed the wronged party to bring an action for “limited
    equitable relief,” 
    444 U.S. at 22
    , which includes only those
    remedies closely associated with the contract’s voidness:
    rescission of the contract, an injunction against the contract’s
    enforcement, or restitution of consideration paid, 
    444 U.S. at
    18–19. The TAMA Court explicitly stated that a party could not
    obtain “compensation for any diminution in the value of the
    rescinding party’s investment alleged to have resulted from the
    adviser’s action or inaction.” 
    Id.
     at 24 n.14. Also, TAMA makes
    clear that a party has no private right of action to recover
    amounts lost to an investment adviser who engaged in the
    fraudulent activities prohibited by § 206, except those amounts
    given as consideration under a void advisory contract. Id. at
    24–25 & n.14. In other words, TAMA does not create a general
    presumption that Congress intended to create a private right of
    action for restitution whenever one party obtains a benefit from
    another by violating the latter party’s statutory rights. Instead,
    its analysis is linked closely to the explicit declaration of
    voidness in the statute and the “customary legal incidents” that
    follow from such a declaration according to established contract
    law principles. See id. at 19.
    In contrast, § 3009 does not explicitly declare any
    30
    agreement to be void. Although it creates a right for recipients
    to keep unsolicited merchandise, it says nothing about the
    consequences if a mailer violates the statute and thereby induces
    a recipient to disregard this right.33 As Sandoval tells us,
    creation of a right is not enough to establish congressional intent
    to create a private right of action to vindicate that right.
    Wisniewski points to no “customary legal incidents” that follow
    from a declaration that an individual has the personal right to
    keep unordered merchandise as a gift. Accordingly, we
    conclude that the creation of a right to keep merchandise in
    33
    At most, Wisniewski could contend that his payment to
    Rodale for the unordered merchandise created a faux-contractual
    relationship between the two parties, with Rodale’s shipment of
    merchandise as the “offer” and Wisniewski’s payment as the
    “acceptance.” Under this reasoning, if Rodale obtained
    Wisniewski’s acceptance in a manner that violated the statute
    (e.g., by failing to inform him of his rights), then the acceptance
    would be invalid and the contract voidable. Thus, the
    declaration that Wisniewski has a right to keep the merchandise
    would be equivalent to a declaration that any contract that
    disregarded this right shall be void, which under TAMA would
    entitle Wisniewski to the “customary legal incidents” of a void
    contract (including restitution). This line of reasoning is too
    speculative to be convincing, however. It requires us to make
    an assumption not present in TAMA: that statutory recognition
    of a right automatically carries with it the power to void any
    purported contracts that arise when a wrongdoer ignores this
    right. Given the absence of any direct or indirect reference in
    § 3009 to any contract, we are not willing to make such an
    assumption.
    31
    § 3009, unlike § 215’s voidness declaration, is not sufficient to
    demonstrate congressional intent to create a private right of
    action.
    Rodale points out that Congress expressly provided
    private rights of action in two other provisions of the Postal
    Reorganization Act, suggesting that it knew how to create
    private rights of action when it wished. (Appellee’s Br. at 18.)
    Sections 3017(e)(1) and (e)(2) provide private rights of action
    to enforce Sections 3001(l) and 3017(d), respectively.
    Wisniewski counters that Congress enacted § 3017 in 1999 and
    that this amendment therefore cannot shed any light on the
    meaning of the original act. (Appellant’s Br. at 24–25.) Rodale
    concedes that these amendments do not necessarily prove
    Congress’s lack of intent to provide a private right of action
    under § 3009, but claims that they “buttress” the case already
    made that no such intent exists. (Appellee’s Br. at 20.) We
    need not decide whether to place any weight on these
    amendments, because they certainly cannot help Wisniewski,
    and other arguments independently support Rodale’s case
    against an implied private right of action.
    In short, the text and structure of § 3009 strongly suggest
    that Congress did not intend to supplement FTC enforcement
    with a parallel system of private litigation but “absentmindedly
    forgot to mention an intended private action.” See TAMA, 
    444 U.S. at 20
     (quoting Cannon, 
    441 U.S. at 742
     (Powell, J.,
    dissenting)).34
    34
    Our holding will not necessarily deprive individuals of a
    remedy in the event that they are unable to attract the interest of
    32
    2. Legislative History35
    Both parties concede that the congressional record is
    “silent” with regard to the existence of a private right of action
    in § 3009. (See Appellant’s Br. at 26–27; Appellee’s Br. at 17.)
    In Touche Ross, the Court noted that the legislative history of
    § 17(a) of the Securities Exchange Act was silent and observed
    that “implying a private right of action on the basis of
    congressional silence is a hazardous enterprise, at best.” 
    442 U.S. at 571
    . But this silence does not “automatically
    undermine” Wisniewski’s claim that an implied private right of
    action exists, since Congress might express its intent “in the
    language or structure of the statute, or in the circumstances of its
    enactment.” See TAMA, 
    444 U.S. at 18
    . As we have already
    explained, however, the language and structure of the statute
    provide no support for a private right of action, and Wisniewski
    FTC enforcers.        Individuals who pay for unordered
    merchandise, either out of ignorance of their right or fear of a
    negative credit rating, might have recourse to state courts. A
    footnote in TAMA says that it would be “anomalous” to assume
    that Congress intended “to remit the litigation of a federal right
    to the state courts.” 
    444 U.S. at
    19 n.8. In the present case,
    however, Congress has authorized litigation by the FTC in
    federal court. State court may remain a fallback option for
    individuals who believe that the FTC has not been vigorous
    enough in enforcing their rights.
    35
    Regarding the extent to which legislative history is relevant
    at all in implied private right of action inquiries, see supra note
    16.
    33
    has not pointed to anything in the circumstances of the statute’s
    enactment or any other factors that express the requisite intent.
    3. Kipperman v. Academy Life Insurance Co.
    In their briefs, the parties debate the meaning and
    relevance of Kipperman v. Academy Life Ins. Co., 
    554 F.2d 377
    (9th Cir. 1977), the only federal appellate opinion that has
    addressed whether an implied private right of action exists under
    § 3009. In Kipperman, the Ninth Circuit applied the Cort test to
    § 3009 and concluded that the statute provides an implied
    private right of action for declaratory and restitutionary relief.
    See 
    554 F.2d at 380
    .36 Kipperman is not persuasive authority for
    us because its analysis is inconsistent with the Supreme Court’s
    subsequent decisions in Cannon, Touche Ross, and TAMA,
    which restructured the implied private right of action test to
    focus solely on legislative intent. The Kipperman opinion
    appears to weigh the four Cort factors roughly equally,
    providing no evidence that the court recognizes legislative intent
    as the sole determinative factor. See 
    554 F.2d at 380
    .
    Moreover, in its analysis of legislative intent, the Kipperman
    court states that “we believe Congress did not consider the
    question of a private right of action under section 3009,” and it
    provides no evidence that Congress intended that the statute be
    36
    The Ninth Circuit did not extend this implied private right
    of action to injunctive relief because it feared that injunctions
    would interfere with FTC enforcement of § 3009. See 
    554 F.2d at 380
    . The court ultimately dismissed the restitution claim on
    the ground that insurance policies are not “merchandise” within
    the meaning of § 3009. See id. at 380–81.
    34
    enforced through a private right of action. 
    554 F.2d at 380
    .
    Lack of evidence of intent probably would have presented no
    obstacle under Cort, which says that congressional intent to
    create a private right of action is unnecessary as long as
    Congress conveyed no explicit intent to deny one. See Cort, 422
    U.S. at 82. But Supreme Court cases decided since Cort and
    Kipperman have established that congressional intent to create
    a private right of action is critical, and the Kipperman court’s
    failure to find such intent would dictate a different result in that
    case today.
    IV.
    In sum, we see no indication that Congress intended to
    create a private right of action under § 3009. Accordingly, we
    will affirm the judgment of the District Court.
    Wisniewski v. Rodale, Inc., No. 06-1305
    SLOVITER, Circuit Judge, dissenting.
    There is a Wonderland quality about the majority’s
    enunciation of the inquiry before us: only if Congress
    intended to create a personal right and a private remedy, may
    a court hold that an implied right of action exists under a
    35
    federal statute. I do not suggest that the majority
    misconstrues the recent Supreme Court precedent. Quite the
    contrary. The majority scrupulously reviews the relevant
    decisions in articulating its version of our task. The fact that I
    arrive at a different conclusion should not obscure the
    inescapable truth that we are both engaged in an illusory
    errand. The search is to determine whether Congress, the
    Congress that enacted the statute, also intended to create a
    private right of action. Do we really believe that Congress,
    with its legislative aides, lawyers, paralegals and assorted
    staff, is unable to state in simple declarative language that
    anyone injured by a violation of that statute may file suit in
    federal court? Do we really believe that it simply forgot? But
    whatever the reason Congress chose to remain silent, the
    Supreme Court set our course decades ago and we have the
    responsibility to follow by looking for clues that Congress
    intended that which it did not say.
    Unlike the majority, I conclude that when Congress
    enacted § 3009(b) expressly creating a personal property right
    in recipients of unordered merchandise, it also enabled those
    recipients to take the action necessary to exercise that right,
    or, in the parlance of the precedents, effect a remedy.
    Section 3009(b) states that unordered merchandise
    “may be treated as a gift by the recipient, who shall have the
    right to retain, use, discard, or dispose of it in any manner he
    36
    sees fit without any obligation whatsoever to the sender.” 
    39 U.S.C. § 3009
    (b) (emphasis added). As the majority
    recognizes, “the ‘rights-creating’ language so critical to the
    Court’s analysis” is unquestionably present here. Alexander
    v. Sandoval, 
    532 U.S. 275
    , 288 (2001) (citing Cannon v.
    Univ. of Chicago, 
    441 U.S. 677
    , 690 n.13 (1979) (asserting
    that “the right- or duty-creating language of the statute has
    generally been the most accurate indicator of the propriety of
    implication of a cause of action”)). We shift, then, to
    Congress’ intent to create a remedy, with primary focus on
    the statute’s text and structure.
    Congress expressly defined the legal status of
    unordered merchandise, deeming it “a gift” to the recipient.
    Recognizing that the senders of unordered merchandise would
    likely attempt to “trick or bully” recipients into paying for that
    merchandise, 116 Cong. Rec. 22,314 (1970), Congress
    confirmed the recipient’s right of possession by providing that
    the receipt of the merchandise was to be free of any obligation
    to the sender. Therefore, the functional effect of Congress’
    language was to vest in the recipient unencumbered title to the
    merchandise. See Ray Andrews Brown, The Law of Personal
    Property §§ 2.6, 7.12 (3d ed. 1975). The creation of this
    property right implies that Congress contemplated that a
    recipient of unordered merchandise would be entitled to the
    attendant rights of ownership, including the ability to enforce
    his or her right to title.
    37
    The Supreme Court has upheld a limited right of action
    in analogous circumstances. In Transamerica Mortgage
    Advisors, Inc. (TAMA) v. Lewis, 
    444 U.S. 11
    , 12-13 (1979),
    the Court considered whether a private right of action could
    be implied from certain provisions of the Investment Advisers
    Act of 1940 (“IAA”). Section 215 of the IAA provided “that
    contracts whose formation or performance would violate the
    Act ‘shall be void . . . as regards the rights of’ the violator and
    knowing successors in interest.” 
    Id. at 16-17
     (quoting 15
    U.S.C. § 80b-15). The Court reasoned that “[b]y declaring
    certain contracts void, § 215 by its terms necessarily
    contemplates that the issue of voidness under its criteria may
    be litigated somewhere.” Id. at 18. The Court then reasoned
    that Congress must not only have assumed that beneficiaries
    of § 215 would be able to raise the statute “defensively in
    private litigation,” but that Congress must also have
    envisioned that a beneficiary would be able to “resort to a
    court to have the contract rescinded and to obtain restitution
    of consideration paid.” Id. Therefore, the Court concluded,
    “when Congress declared in § 215 that certain contracts are
    void, it intended that the customary legal incidents of
    voidness would follow, including the availability of a suit for
    rescission or for an injunction against continued operation of
    the contract, and for restitution.” Id. at 19.
    Just as the voidness of a contract is accompanied by
    “customary legal incidents,” so is the passage of title resulting
    38
    from delivery of the “gift” created by § 3009(b).37 “By
    putting the donee in possession of the property, physical
    delivery usually obviates the need for the donee to seek
    judicial enforcement of the gift.” Restatement (Third) of
    Property: Wills and Other Donative Transfers § 6.2 cmt. c
    (2003); see also Farrington v. Tennessee, 
    95 U.S. 679
    , 683
    (1877) (“A gift consummated is as valid in law as any thing
    else.”). Of course, judicial enforcement remains available
    where the recipient requires vindication of his or her right to
    title. Indeed, federal courts have long recognized that the
    possession of a gift gives rise to an enforceable right. See,
    e.g., Comm’r of Internal Revenue v. Copley’s Estate, 
    194 F.2d 364
    , 369 (7th Cir. 1952) (noting that a completed gift
    “conferred upon the donee an enforceable right”); First Nat’l
    Bank of Boston v. Comm’r of Internal Revenue, 
    63 F.2d 685
    ,
    691 (1st Cir. 1933) (stating that “delivery and acceptance with
    intent to make a completed gift passes an enforceable title”).
    Thus, the language of § 3009(b) implies that
    beneficiaries of that statute may vindicate their right to
    possession in a limited cause of action for declaratory relief
    or, if the owner has been fraudulently induced to pay for the
    merchandise as is alleged here, restitution. See Kipperman v.
    37
    The majority’s attempt to analogize to TAMA by applying
    a contract analysis to § 3009 fails because § 3009 does not
    create a contract right, but a property right. Therefore, § 3009
    must be analyzed with an eye towards the “customary legal
    incidents” associated with the property right created thereby.
    39
    Acad. Life Ins. Co., 
    554 F.2d 377
    , 380 (9th Cir. 1977)
    (concluding that a private right of action under § 3009 should
    be limited to the extent that it does not overlap with the
    Federal Trade Commission’s enforcement authority).
    Moreover, absent a contrary indication, courts should assume
    that this statutory right may be litigated in federal court.
    TAMA, 
    444 U.S. at
    19 n.8.
    The structure of § 3009 also supports a private right of
    action. Section 3009 is comprised of four subsections.
    Subsection (a) declares that the mailing of unordered
    merchandise and related communications, as defined in
    subsection (c), “constitutes an unfair method of competition
    and an unfair trade practice in violation of section 45(a)(1) of
    title 15 [the Federal Trade Commission Act (“FTCA”)].”
    Subsection (b) creates the property right at issue in this
    litigation and requires the senders of unordered merchandise
    to mark all merchandise with a message notifying the
    recipients of that right. Subsection (c) prohibits senders of
    unordered merchandise to “mail to any recipient of such
    merchandise a bill for such merchandise or any dunning
    communications.” Finally, subsection (d) defines “unordered
    merchandise.” In summary, the statute defines the prohibited
    activities in subsections (c) and (d), declares that those
    activities are violative of the FTCA in subsection (a), and then
    provides a property right for the parties impacted by the
    prohibited activities in subsection (b).
    40
    Although subsection (a) implies that Congress intended
    the Federal Trade Commission (“FTC”) to enforce those
    proscriptions, there is no suggestion in the statutory language
    that the beneficiaries of § 3009(b) must rely on that
    overworked agency for the vindication of their distinct
    property right. This analysis is congruent with the reasoning
    of TAMA. In that case, the Court distinguished between §
    215 of the IAA, where it implied a private right of action, and
    § 206 of that Act, where it did not. It explained that “[u]nlike
    § 215, § 206 simply proscribes certain conduct, and does not
    in terms create or alter any civil liabilities.” TAMA, 
    444 U.S. at 19
    . Of course, § 3009 does more than just proscribe
    conduct undertaken by the senders of unordered merchandise;
    it alters the legal obligations of the relevant parties regarding
    the ownership of, and liability for, that merchandise.
    Moreover, while 
    15 U.S.C. § 45
    (b) authorizes the FTC
    to enjoin parties employing unfair trade practices, that
    provision does not provide a method for parties harmed by
    such acts to obtain relief through the FTC. In fact, although
    the majority mentions that the FTCA provides for restitution
    to the victims of unfair trade practices, see 
    15 U.S.C. § 45
    (a)(4)(B), that provision was not added to the FTCA until
    2006, thirty-six years after § 3009 was enacted, see Pub. L.
    No. 109-455, 
    120 Stat. 3372
     (Dec. 22, 2006). Thus, a remedy
    of restitution, as Wisniewski seeks under the distinct property
    right created by § 3009(b), has not traditionally been within
    the scope of the FTC’s enforcement power and was not within
    the FTC’s power at the time § 3009 was enacted.
    41
    Furthermore, parallel enforcement by the FTC and private
    parties is commonly used to reduce the burden on the FTC.
    See Jeter v. Credit Bureau, Inc., 
    760 F.2d 1168
    , 1174 n.5
    (11th Cir. 1985) (noting the existence of private enforcement
    under the Fair Debt Collection Practices Act for actions that
    are also enforced by the FTC); FTC v. TRW, Inc., 
    628 F.2d 207
    , 209 (D.C. Cir. 1980) (parallel private enforcement under
    the Federal Credit Reporting Act); Stephanie Kanwit, 1 Fed.
    Trade Comm’n § 1:7 (2007) (noting that “several statutes
    enforced by the [FTC], such as the Truth in Lending Act,
    permit private suits” and that the FTC “is increasingly
    encouraging private parties to supplement its limited
    resources and assist in policing the marketplace”).
    I recognize, as the majority emphasizes, that the
    Supreme Court has observed that the “express provision of
    one method of enforcing a substantive rule suggests that
    Congress intended to preclude others.” Sandoval, 
    532 U.S. at 290
    . Distinguished from the proscription in § 3009(a), the
    property right created in § 3009(b) does not refer to the
    FTCA, nor did the 1970 version of the FTCA provide an
    enforcement mechanism for that right. Notably, the Court in
    TAMA implied a private right of action, albeit limited to
    rescission or restitution, despite the existence of a separate
    provision of the IAA permitting the Securities and Exchange
    Commission “to bring suit in a federal district court to enjoin
    violations of the [IAA] or the rules promulgated under it.”
    
    444 U.S. at 14
    . The FTC’s powers were similarly limited at
    the time § 3009 was enacted. Therefore, Wisniewski’s ability
    42
    to obtain the limited remedy of restitution is a necessary
    corollary to the distinct right created by the statute.
    It is important to focus on the remedy Wisniewski
    seeks. He claims that, in violation of the Act, Rodale
    pressured him to pay for books he contends he did not order.
    The express language of § 3009(c) provides that no mailer of
    unordered merchandise “shall mail . . . a bill for such
    merchandise or any dunning communication.” Wisniewski’s
    right to recover the funds exacted from him in violation of
    that provision would provide “specific and limited relief,” 
    444 U.S. at 18
    , comparable to the suit for rescission in TAMA.
    The Postal Reorganization Act of 1970 (“PRA”)
    effected a major reorganization of the federal postal service.
    See Postal Reorganization Act, Pub. L. No. 91-375, 
    84 Stat. 719
     (Aug. 12, 1970). Section 3009 was included as part of
    the newly created Chapter 30 (“Nonmailable Matter”),
    positioned between the prohibition on pandering
    advertisements in § 3008 and the regulations governing the
    mailing of sexually oriented advertisements in § 3010. As
    none of the other provisions in this chapter of Title 39 created
    a property right similar to that created by § 3009, the lack of
    an overarching citizen suit provision is not unexpected.
    43
    Rodale argued, and the District Court found
    persuasive, that Congress’ explicit creation of a private right
    of action in “another section of the Postal Reorganization Act
    . . . strongly suggests that its failure to create this right in §
    3009 was intentional.” Wisniewski v. Rodale, Inc., 
    406 F. Supp. 2d 550
    , 557 (E.D. Pa. 2005) (citing 
    39 U.S.C. § 3017
    (e)(1)-(2)). However, § 3017 was not enacted along with
    § 3009 as part of the PRA. Rather, § 3017 was passed
    twenty-nine years later, as part of the Deceptive Mail
    Prevention and Enforcement Act, Pub. L. No. 106-168, 
    113 Stat. 1806
    , 1814 (Dec. 12, 1999). By 1999, the Supreme
    Court’s implied private right of action jurisprudence, along
    with its tendency to reject implied rights of action, was well-
    established. The fact that Congress took care to include a
    private right of action in an unrelated section of Title 39 in
    1999 has little bearing on Congress’ silence when it enacted §
    3009 in 1970.
    Thus, the text and structure of § 3009 imply that
    Congress intended to create a private right of action to enforce
    the property right created in § 3009(b), while the placement of
    § 3009 in the statutory scheme does not undermine that
    conclusion. To the extent that legislative history may aid this
    inquiry into Congressional intent, the parties concede that
    there is no evidence in that history directly supporting or
    opposing the existence of a private right of action. Of course,
    the absence of legislative history is not unexpected in this
    context and certainly does not defeat the inference created by
    the text and structure of § 3009. See TAMA, 
    444 U.S. at 18
    (“[T]he legislative history of the Act is entirely silent–a state
    of affairs not surprising when it is remembered that the Act
    44
    concededly does not explicitly provide any private remedies
    whatever.”); Cannon, 
    441 U.S. at 694
     (“[T]he legislative
    history of a statute that does not expressly create or deny a
    private remedy will typically be equally silent or ambiguous
    on the question.”).
    Although the final two factors set forth in Cort v. Ash,
    
    422 U.S. 66
    , 78 (1975), whether the right of action is
    consistent with legislative purpose and appropriate under
    federal law, are neither necessary nor sufficient to infer the
    existence of a private right of action, they may still aid a
    court’s analysis of whether Congress intended to create such a
    right. See Thompson v. Thompson, 
    484 U.S. 174
    , 183
    (1988); Three Rivers Ctr. for Indep. Living, Inc. v. Housing
    Auth. of Pittsburgh, 
    382 F.3d 412
    , 421 (3d Cir. 2004).
    Therefore, to the extent that the majority’s opinion
    may be read for the proposition that Cort has no further
    interpretive value following Sandoval, I disagree. In
    Sandoval, the Court had no occasion to consult the remaining
    Cort factors once it had concluded that the text and structure
    of the relevant regulation did not imply that Congress
    intended to create a private right of action. See Sandoval, 
    532 U.S. at 288
     (finding “that we can end . . . [the] search for
    Congress’s intent with the text and structure” of the statute
    when those sources did not reveal any such intent). However,
    where the text and structure are either ambiguous or support
    45
    the existence of a private right of action, as here, other
    methods of statutory interpretation, including the Cort factors,
    may continue to inform a court’s analysis. See 
    id. at 312
    (Stevens, J., dissenting) (acknowledging that Cort lays out
    viable rules and strategies to aid a court’s private right of
    action analysis). Thus, Sandoval did not create an exclusive
    test for analyzing the existence of an implied private right of
    action any more than Cannon or Thompson created a new test
    upon recognizing that Congressional intent is fundamental to
    this inquiry.38
    As the only other court of appeals to have considered
    this issue found the latter two Cort factors relevant to its
    conclusion that § 3009 included a private right of action, I
    address those factors briefly. Specifically, the Court of
    Appeals for the Ninth Circuit found that a limited right of
    action for declaratory relief and restitution, and excluding the
    ability to seek injunctive relief, “would be entirely consistent
    with the purpose of the statute.” Kipperman, 
    554 F.2d at 380
    .
    That court also concluded that, although “the practice with
    which section 3009 is concerned traditionally has been
    governed by state law . . . subjecting it to national law is
    38
    A cursory review of federal case law reveals that only one
    other federal court has viewed the Court’s decision as creating
    a distinct “Sandoval test.” That court, however, concluded that
    Sandoval created a four-step test considerably different from the
    two-step test discussed in the majority’s opinion. See Ruta v.
    Delta Airlines, Inc., 
    322 F. Supp. 2d 391
    , 402 (S.D.N.Y. 2004).
    46
    within the power of Congress and the limited private right we
    recognize will further the purposes Congress sought to serve
    by enacting the section.” 
    Id.
     Therefore, the final two factors
    can at least be viewed as providing some support for the
    inference derived from the text and structure of § 3009 that
    Congress intended to create both a right and a remedy when it
    enacted the statute.
    For the foregoing reasons, I would reverse the
    judgment of the District Court and hold that § 3009 includes a
    limited implied right of action for the restitution that
    Wisniewski now seeks.
    47
    

Document Info

Docket Number: 06-1305

Filed Date: 12/13/2007

Precedential Status: Precedential

Modified Date: 10/13/2015

Authorities (28)

Diane Jeter v. Credit Bureau, Inc. , 760 F.2d 1168 ( 1985 )

three-rivers-center-for-independent-living-inc-dana-washington-on-behalf , 382 F.3d 412 ( 2004 )

Johanna Kipperman v. Academy Life Insurance Company , 554 F.2d 377 ( 1977 )

Commissioner of Internal Revenue v. Copley's Estate , 194 F.2d 364 ( 1952 )

Federal Trade Commission v. Trw, Inc. And Its ... , 628 F.2d 207 ( 1980 )

american-trucking-associations-inc-the-pennsylvania-motor-truck , 458 F.3d 291 ( 2006 )

Texas & Pacific Railway Co. v. Rigsby , 36 S. Ct. 482 ( 1916 )

Marbury v. Madison , 2 L. Ed. 60 ( 1803 )

Cannon v. University of Chicago , 99 S. Ct. 1946 ( 1979 )

Touche Ross & Co. v. Redington , 99 S. Ct. 2479 ( 1979 )

Transamerica Mortgage Advisors, Inc. v. Lewis , 100 S. Ct. 242 ( 1979 )

Cort v. Ash , 95 S. Ct. 2080 ( 1975 )

Wisniewski v. Rodale, Inc. , 406 F. Supp. 2d 550 ( 2005 )

Ruta v. Delta Airlines, Inc. , 322 F. Supp. 2d 391 ( 2004 )

Superintendent of Insurance of New York v. Bankers Life & ... , 92 S. Ct. 165 ( 1971 )

Thompson v. Thompson , 108 S. Ct. 513 ( 1988 )

Blanchard v. Bergeron , 109 S. Ct. 939 ( 1989 )

Central Bank of Denver, N. A. v. First Interstate Bank of ... , 114 S. Ct. 1439 ( 1994 )

Jackson v. Birmingham Board of Education , 125 S. Ct. 1497 ( 2005 )

Daily Income Fund, Inc. v. Fox , 104 S. Ct. 831 ( 1984 )

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