Danvers Mtr Co Inc v. Ford Mtr Co ( 2008 )


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  •                                                                                                                            Opinions of the United
    2008 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    9-12-2008
    Danvers Mtr Co Inc v. Ford Mtr Co
    Precedential or Non-Precedential: Precedential
    Docket No. 07-2287
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    Recommended Citation
    "Danvers Mtr Co Inc v. Ford Mtr Co" (2008). 2008 Decisions. Paper 443.
    http://digitalcommons.law.villanova.edu/thirdcircuit_2008/443
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    PRECEDENTIAL
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 07-2287
    DANVERS MOTOR CO., INC., a Massachusetts
    corporation; BOB CHAMBERS FORD, d/b/a Augusta Ford,
    a Maine corporation;
    CONCORD FORD-LINCOLN-MERCURY,
    a New York corporation;
    FETTE FORD INC., a New Jersey corporation;
    SENATOR FORD, INC., a Delaware corporation;
    ROSEVILLE MIDWAY FORD COMPANY,
    a Minnesota corporation;
    FULLERS' WHITE MOUNTAIN MOTORS,
    an Arizona corporation;
    CONDON FORD, INC., an Iowa corporation;
    G. & S. MANAGEMENTCORPORATION,
    on behalf of themselves and all others similarly situated,
    d/b/a Tilton Ford, a New Hampshire corporation,
    v.
    FORD MOTOR COMPANY,
    Appellant.
    On Appeal from the United States District Court
    for the District of New Jersey
    (D. C. No. 02-cv-02197)
    District Judge: Hon. Dennis M. Cavanaugh
    Argued on March 6, 2008
    Before: FISHER, GREENBERG and ROTH, Circuit Judges
    (Opinion filed : September 12, 2008)
    James F. Hibey, Esquire (ARGUED)
    Lisa K. Hsiao, Esquire
    Howrey
    1299 Pennsylvania Avenue, N. W.
    Washington, DC 20004
    Romeo S. Quinto, Jr., Esquire
    Howrey
    321 North Clark Street
    Suite 3400
    Chicago, IL 60610
    Counsel for Appellant
    2
    Eric L. Chase, Esquire (ARGUED)
    Bressler, Amery & Ross
    325 Columbia Turnpike
    P. O. Box 1980
    Florham Park, NJ 07932
    Counsel for Appellee Fette Ford, Inc.
    Barry S. Goodman, Esquire (ARGUED)
    Greenbaum, Rowe, Smith & Davis
    P. O. Box 5600
    Metro Corporate Campus One
    Woodbridge, NJ 07095
    Counsel for Appellee Danver Motor Co., Inc.
    OPINION
    ROTH, Circuit Judge:
    Ford Motor Company appeals the certification of a class
    of Ford dealers in an action alleging violations of the Robinson-
    Patman Act, the Automobile Dealer’s Day in Court Act, and
    numerous state franchise laws, as well as breach of contract and
    the covenant of good faith and fair dealing. We hold that the
    prerequisites for a class action are not met in this case.
    Accordingly we will vacate the order of the District Court and
    remand for decertification of the class and further proceedings.
    3
    I. Factual and Procedural Background
    In November 2000, some of the current plaintiffs, on
    behalf of a proposed class of Ford dealers, filed suit, alleging
    that Ford’s Blue Oval Program (BOP) violated state and federal
    law. The District Court for the District of New Jersey dismissed
    the case without prejudice for lack of standing. Danvers Motor
    Co. v. Ford Motor Company, 
    186 F. Supp. 2d 530
    (D.N.J.). The
    plaintiffs did not appeal this ruling.
    The current plaintiffs filed a revised complaint in May
    2002 and, of relevance to this appeal, an amended and
    supplemented complaint in January 2003. The District Court
    again held that eight of the nine named plaintiffs lacked
    standing. On appeal, we reversed. Danvers Motor Co. v. Ford
    Motor Company, 
    432 F.3d 286
    (3d Cir. 2005). Plaintiffs then
    moved to certify a class of Ford franchisees who were affected
    by Ford’s BOP. The District Court granted plaintiffs’ motion
    and certified a class. We granted Ford leave to appeal pursuant
    to Rule 28 U.S.C. § 1292(b).
    The Blue Oval Program was instituted by Ford in April
    2000 and terminated in March 2005. Ford created the BOP to
    improve dealer performance and customer satisfaction. The
    BOP provided cash bonus payments and other benefits to Ford
    dealers who improved customer satisfaction according to certain
    criteria. The BOP was voluntary but was available to all Ford
    dealers.
    The BOP established requirements in a number of areas:
    Leadership, Concern Resolution, Sales, Service, Facilities, and
    4
    Customer Sales and Service Satisfaction as determined by the
    survey process. In addition, all Ford dealers were required to
    pay a 1% assessment on all Ford vehicles, although there was no
    increase in the Manufacturer’s Suggested Retail Price (MSRP).
    Dealers who obtained Blue Oval Certification under the BOP
    were eligible to receive certain monetary and non-monetary
    benefits. Dealers who met the initial certification requirements
    by April 17, 2001, received a reimbursement from Ford of
    1.25% of the MSRP for each vehicle sold. Dealers who
    qualified for certification prior to April 17, 2002, received a
    1.0% reimbursement.1 In addition to these rebates, certified
    dealers received an increase in After-Warranty Adjustment
    Allowance Levels, a ten-percent increase in Ford’s
    transportation assistance allowance, a fifty-percent discount on
    all retail invoice messages, up to fifty-percent tuition reduction
    on finance and insurance-related courses, a 401K plan for dealer
    employees, the Blue Oval Certified Healthcare Plan, and Blue
    Oval National Advertising.
    The BOP established the Voice of the Customer (VOC)
    Index, which used survey responses from a dealer’s sales and
    service customers to measure that dealer’s customer satisfaction
    levels. The target VOC Score for a particular dealer depended
    on factors such as dealer size and location. Some dealers met
    their target score with relatively little effort. Others had to work
    1
    The percentage of the rebates was subsequently reduced.
    Rebates were scheduled to drop from 1% or 1.25% initially to
    1% in April 2003, 0.75% in April 2004, and 0.50% in April
    2005.
    5
    over a period of time to increase the VOC score to the target
    level to apply for certification. If a dealer’s VOC score was
    high enough, that dealer was entitled to automatic certification.
    Dealers with a lower score could become certified by satisfying
    certain sales, service, and facilities criteria. Large dealers were
    evaluated by an independent contractor. Small and/or rural
    dealers were able to self-evaluate.
    Plaintiffs contend that because of the differences in
    certification standards and processes, the requirements to
    achieve certification varied. In their amended complaint,
    plaintiffs allege that, through the BOP, Ford violated three
    provisions of the Robinson-Patman Act, 15 U.S.C. §§ 13(a),
    13(d), and 13(e), the Automobile Dealer’s Day in Court Act, 15
    U.S.C. §§ 1221-25, and various state franchise laws. They also
    allege breach of their Sales and Service Agreement with Ford
    and of the implied covenant of good faith and fair dealing.
    Plaintiffs seek both injunctive relief and damages on behalf of
    approximately 4,000 Ford dealers.
    Plaintiffs assert that the BOP was meant “to determine
    the size and makeup of [Ford’s] dealer distribution system
    without regard to the dealers’ rights.” They claim that dealers,
    who were not certified, faced in effect the constructive
    termination of their franchises; further, because dealers were
    required to re-certify every year and Ford could unilaterally
    change both the VOC Index and the Blue Oval Program, all
    dealers faced the risk of not being certified. Plaintiffs allege
    that all of them made significant investments to comply with the
    requirements of certification and re-certification under the BOP.
    6
    However, given that some dealers were certified and
    other were not and that dealers expended different efforts with
    respect to certification, the dealers were impacted by the BOP in
    different ways. Specific injuries alleged by the nine named
    plaintiffs demonstrate these differences:
    1) Danvers Motor Co. became Blue Oval Certified on
    April 5, 2002. Danvers spent tens of thousands of dollars in
    management time to become certified and to maintain
    certification. Danvers did not receive either the 1% or the
    1.25% rebate during the period that it was not certified.
    Certified dealers in Danvers’ market allegedly told Danvers
    customers not to buy from Danvers because it was not certified.
    2) Bob Chambers Ford (Augusta Ford) became certified
    on November 9, 2001, at which point it became eligible for the
    1% rebate. Augusta Ford spent nineteen months and had to
    engage outside assistance to obtain certification. During this
    time, Ford dealers in the same market had been automatically
    certified or able to certify earlier because of the VOC Index.
    After obtaining initial certification, Augusta Ford incurred
    additional costs to re-certify based on the independent contractor
    evaluation.
    3) Concord Ford-Lincoln-Mercury certified automatically
    on December 23, 2000, because its VOC scores were already
    above target. Concord automatically re-certified for 2002.
    Concord was therefore qualified to receive the 1.25% rebate.
    Concord alleges, however, that its profit margin was reduced, it
    lost sales to other makes of automobiles, and it suffered from
    underallocation of vehicles. Concord also claims that in the
    7
    future it might not be able to certify based solely on the VOC
    Index, at which point it would need to satisfy other BOP criteria.
    4) Condon Ford certified on December 10, 2000, making
    it eligible for the 1.25% rebate. However, Condon lost its
    certification on March 11, 2002, because it failed to meet its
    VOC Index. Condon spent thousands of dollars to re-certify.
    Condon believes that other dealers (related to or financed by
    Ford) in the same market had lower VOC targets. Condon
    alleges that, as a result of de-certification, not only has it lost the
    1.25% rebate, but it also has decreased profits and sales
    effectiveness, as well as lost sales to other Ford and non-Ford
    dealers.
    5) Fette Ford qualified and applied for certification on
    April 17, 2001. Fette was certified on June 26, 2001, and
    received a 1.25% rebate. Fette did not have to make “any major
    process changes” to obtain certification. However, Fette made
    significant expenditures to obtain certification, including hiring
    additional personnel, and incurred further costs for re-
    certification. Fette believes that Ford dealers are losing business
    to other makes of automobiles because of the BOP.
    6) Senator Ford became certified on January 25, 2001,
    and received a 1.25% rebate. Senator incurred expenses to
    certify and to re-certify, including increased personnel costs.
    Senator expects that it will eventually have to remodel its
    dealership, at a cost of over $1 million.
    7) Midway Ford Company obtained certification on
    February 13, 2001, thereby qualifying for the 1.25% rebate, but
    8
    at a cost of hundreds of thousands of dollars.          Ford
    representatives reportedly told Midway management that there
    were too many Ford dealers in the area and that the BOP was a
    way to eliminate some of those dealers.
    8) Fullers’ White Mountain Motors never certified,
    despite significant expenditures and changes in its business
    model. Fullers spent thousands of dollars trying to obtain
    certification. The VOC Index of Fullers, a rural dealership, was
    higher than that of dealers in a nearby metropolitan area. Fullers
    believes that it has been undersold by a BOP certified dealer.
    9) G&S Management Corporation (Tilton Ford) has not
    obtained certification although it hired an outside consultant and
    made other investments of time and money to do so. Tilton
    claims that Ford assisted other local dealers to obtain
    certification but ignored Tilton. Tilton also claims that it has
    been unable to compete with local BOP certified dealers or with
    dealers of other makes of automobiles.
    As noted above, plaintiffs claim that, through its Blue
    Oval Program, Ford has violated Sections 13(d), 13(e), and
    13(a) of the Robinson-Patman Act, the Automobile Dealer’s
    Day in Court Act, and state franchise statutes, and is liable for
    breach of contract and the implied covenants of good faith and
    fair dealing.
    Section 13(d) of the Robinson-Patman Act prohibits a
    payment or contract for the payment of anything of value . . . in
    connection with the processing, handling, sale or offering for
    sale of any products or commodities manufactured, sold or
    9
    offered for sale by such person, unless such payment or
    consideration is available on proportionally equal terms to all
    other customers competing in the distribution of such products
    or commodities.
    15 U.S.C. § 13(d).
    Plaintiffs allege that Ford’s “payments to and on behalf
    of dealers it deemed Certified under the Blue Oval Program, as
    reimbursement of a percentage of the purchase price and as
    national advertising” were not intended to be available to all
    dealers on proportionally equal terms, as required by the
    Robinson-Patman Act. With respect to the cash reimbursements
    provided only to certified dealers, plaintiffs claim,
    This deliberately differential treatment dependent
    on Blue Oval Certification adversely affects
    competition because Plaintiffs and other Ford
    dealers who did not receive or do not receive
    1.25% of MSRP, 1% of MSRP .75% of MSRP, or
    even .5% of MSRP, or who lose Certification, as
    the case may be, cannot compete fairly with other
    dealers in their respective markets for the
    purchase of like products from Ford and the sale
    of such products to consumers; consequently,
    uncertified dealers who cannot compete face the
    constructive termination of their franchises.
    Plaintiffs also allege a violation of Section 13(e).
    Section 13(e) prohibits discriminat[ion] in favor
    of one purchaser against another purchaser or
    10
    purchasers of a commodity bought for resale . . .
    by contributing to the furnishing of, any services
    or facilities connected with the processing,
    handling, sale, or offering for sale of such
    commodity so purchased upon terms not accorded
    to all purchasers on proportionally equal terms.
    15 U.S.C. § 13(e).
    Plaintiffs claim that the benefits provided only to
    certified dealers under the BOP constitute “services or facilities
    . . . not accorded to all purchasers on proportionally equal
    terms.” They reiterate that, because some dealers must submit
    to evaluation by an independent contractor while others are
    permitted to self-certify, certification is not available to all
    dealers on proportionally equal terms. Plaintiffs allege that
    This deliberately differential treatment dependent
    on Blue Oval Certification adversely affects
    competition because these Plaintiffs and other
    Ford dealers who do not receive or lose the
    benefits . . . cannot compete with dealers in their
    respective markets for the purchase of like
    products from Ford and the sale of such products
    to consumers; consequently, the dealers who
    cannot compete face the constructive termination
    of their franchises.
    Plaintiffs claim that Ford also
    violated Section 13(a).
    Section13(a)        prohibits
    11
    discriminat[ion] in price between
    different purchasers of
    commodities of like grade and
    quality . . . where the effect of such
    discrimination may be substantially
    to lessen competition or tend to
    create a monopoly in any line of
    commerce, or to injure, destroy, or
    prevent competition . . ..
    15 U.S.C. § 13(a).
    Plaintiffs allege that
    The disparate Certification requirements for
    dealers coupled with a reimbursement of a 1.25%
    of MSRP to dealers achieving Certification
    eligibility prior to April 17, 2001, a
    reimbursement of a 1% of MSRP to dealers
    achieving Certification eligibility after April 17,
    2001 and prior to April 17, 2002 and 1.25%
    prospectively; and no reimbursement to dealers
    who fail to achieve or lose Certification eligibility
    prior to April 17, 2002 or who do not enroll in the
    Blue Oval Program, constitute unlawful price
    discrimination pursuant to the Robinson-Patman
    Act, 15 U.S.C. § 13(a).
    Plaintiffs allege further that the Blue Oval Program
    “discriminates among dealers by making the benefits available
    only to Certified dealers and their employees.”
    12
    The Automobile Dealer’s Day in Court Act permits
    dealers to bring suit against a manufacturer for “failure . . . to act
    in good faith in performing or complying with any of the terms
    or provisions of the franchise, or in terminating, canceling, or
    not renewing the franchise with said dealer . . . .” 15 U.S.C. §
    1222. Plaintiffs allege that
    The ‘choices’ contemplated in the Blue Oval
    Program are facially coercive in that, to become
    Certified and then Recertified annually, Plaintiff
    dealers have committed substantial investments of
    time, effort, personnel and dollars (with no
    certainty of Certification, Recertification, or the
    consistency of the rewards and requirements
    therefor), while dealers who do not or cannot seek
    Certification will continue to pay significantly
    higher prices for their vehicles than Certified
    dealers.
    Plaintiffs allege further that “Ford has professed an intention to
    leverage its coercive program into a device for selecting dealers
    for termination, or otherwise causing them constructively or
    actually to fail . . ..”
    With respect to their state franchise law claims, plaintiffs
    allege that the Blue Oval Program “is an illegal means of
    constructive termination or attempted termination of Plaintiffs’
    franchises” in violation of state franchise statutes and public
    policies. They allege that the BOP also violates prohibited
    practices provisions in state statutes and policies. Plaintiffs
    13
    claim that the BOP violates the statutes and policies of all states
    against the termination of a franchise without good or just cause.
    Plaintiffs also assert that Ford breached the Sales and
    Service Agreement. In particular, they claim that the Sales and
    Service Agreement does not permit either the “coercive and
    arbitrary control” of dealers, multi-tier pricing, or de facto
    termination imposed by the BOP. Plaintiffs claim that the BOP
    constitutes an impermissible material unilateral amendment to
    the Agreement.
    Finally, plaintiffs allege that Ford has violated its duty of
    good faith and fair dealing by imposing the BOP, including by
    imposing commitments and requirements not contemplated by
    the Sales and Service Agreement. Plaintiffs allege that Ford has
    prevented them from enjoying the fruits of the Agreement.
    II. Discussion
    The District Court had jurisdiction over plaintiffs’ claims
    under 28 U.S.C. § 1331, 28 U.S.C. § 1337, and 27 U.S.C. §
    1367. We have jurisdiction to review the District Court’s
    certification of a class pursuant to 28 U.S.C. § 1292. See also
    Fed. R. Civ. Proc. 23(f).
    We review the District Court’s decision to certify a class
    for an abuse of discretion. Beck v. Maximus, Inc., 
    457 F.3d 291
    ,
    295 (3d Cir. 2006). The District Court abuses its discretion
    where “its decision rests upon a clearly erroneous finding of
    fact, an errant conclusion of law or an improper application of
    law to fact.” 
    Id. (internal quotations
    omitted).
    14
    A class may be certified only if the prerequisites of Rule
    23(a) have been satisfied and the parties seeking class action
    have shown that the action is maintainable under Rule 23(b). 
    Id. at 297.
    Failure to meet any of Rule 23(a) or 23(b)’s
    requirements precludes certification. In re LifeUSA Holding
    Inc., 
    242 F.3d 136
    , 147 (3d Cir. 2001).
    Under Rule 23(a), a class may be certified only if
    (1) the class is so numerous that joinder of all
    members is impracticable, (2) there are questions
    of law or fact common to the class, (3) the claims
    or defenses of the representative parties are
    typical of the claims or defenses of the class, and
    (4) the representative parties will fairly and
    adequately protect the interests of the class.2
    In addition to those requirements, one of the provisions
    of Rule 23(b), subsection (b)(1), (b)(2), or (b)(3), must be met.
    Here the plaintiffs sought class certification under Rule
    23(b)(3). Rule 23(b)(3) provides that a class may only be
    certified if, in addition to the requirements of Rule 23(a), “the
    questions of law or fact common to the members of the class
    predominate over any questions affecting only individual
    members, and . . . a class action is superior to other available
    2
    Because the court below issued its decision before the
    December 2007 Amendments to the Federal Rules of Civil
    Procedure became effective, we cite to the Rules as they existed
    prior to the Amendments.
    15
    methods for the fair and efficient adjudication of the
    controversy.”
    Plaintiffs’ claims, as alleged in their complaint, reflect
    diverse and conflicting interests within the proposed class of
    Ford dealers. Some dealers benefitted from the BOP, while
    others were harmed. For example, plaintiffs allege that certified
    dealers (including, for at least some periods of time, Augusta,
    Concord, Condon, Danvers, Fette, Midway, and Senator) were
    eligible to receive reimbursement of a percentage of the MSRP
    (which could offset the 1% assessment) as well as additional
    benefits, while others (including Fullers and Tilton) were not.
    Plaintiffs allege further that some dealers (such as Condon,
    Fullers, and Tilton) lost sales to other certified dealers.
    With respect to plaintiffs’ Robinson-Patman Act claims
    in particular (which appear to be the principal claims), this
    diversity and conflict within the proposed class defeat the
    requirements for class certification. “Rule 23(a)(2) requires that
    ‘there are questions of law or fact common to the class.’”
    Georgine v. Amchem Prods., Inc., 
    83 F.3d 610
    , 626 (3d Cir.
    1996), aff’d sub nom Amchem Prods., Inc. v. Windsor, 
    521 U.S. 591
    (1997). However, where an action is to proceed under Rule
    23(b)(3), the commonality requirement “is subsumed by the
    predominance requirement.” 
    Id. at 627.
    Under Rule 23(b)(3),
    “[i]ssues common to the class must predominate over individual
    issues . . ..” In re Prudential Ins. Co. of Am. Sales Practice
    Litigation Agent Actions, 
    148 F.3d 283
    , 313-14 (3d Cir. 1998).
    The predominance requirement “tests whether the class is
    sufficiently cohesive to warrant adjudication by representation,
    and mandates that it is far more demanding than the Rule
    16
    23(a)(2) commonality requirement.” In re LifeUSA Holding
    
    Inc., 242 F.3d at 144
    .
    The rules and requirements of the BOP, standing alone,
    may, as plaintiffs allege and as the District Court found, reflect
    a common course of conduct. However, this action involves
    many non-common issues based on Ford’s conduct in
    implementing the BOP and each proposed class member’s
    treatment under the BOP. Such individualized issues include,
    for example, whether the dealer was certified; during what time
    period the dealer was certified; whether the dealer incurred
    expenses in attempting to obtain certification; whether the dealer
    received reimbursement as a result of certification; whether
    other dealers in the same market were treated differently under
    the BOP; and whether Ford’s conduct vis-a-vis a particular
    dealer violated the dealer’s state’s franchise laws. These non-
    common issues overtake any common issues so that as a result
    the latter do not predominate.
    Even plaintiffs acknowledge that, as implemented, the
    BOP impacted individual dealers differently.            Although
    plaintiffs allege that all Ford dealers expended money in
    attempting to obtain certification or re-certification, they also
    allege that some Ford dealers were much closer to their VOC
    target, and therefore had an easier time than others in obtaining
    certification. Moreover, with respect to discrimination in
    pricing or the provision of services – the conduct that the
    Robinson-Patman Act is designed to prevent – some members
    of the proposed class were in fact “favored” purchasers who
    benefitted from the alleged discrimination. Some Ford dealers
    apparently gained sales from other non-certified dealers, as a
    17
    result of the Program. Conversely, some members of the
    proposed class (and even within the group of named plaintiffs)
    lost sales to other, certified dealers and did not receive the
    benefits of certification. These dealers, those who were certified
    and those who were not, those who might have gained sales and
    those who might have lost sales, are in very different positions
    with respect to their Robinson-Patman Act claims.3 Indeed,
    plaintiffs repeatedly allege that “the dealers who cannot compete
    face the constructive termination of their franchises.”
    The individualized and diverse issues suggested by
    plaintiffs’ Robinson-Patman Act claims also subsume any
    commonality with respect to their other claims. Even assuming
    that the Automobile Dealer’s Day in Court Act, breach of
    3
    In concluding that the predominance requirement is satisfied,
    the District Court reasoned that, because plaintiffs are entitled
    to an inference of injury under the test established by the
    Supreme Court in FTC v. Morton Salt Co., 
    334 U.S. 37
    , 49-51
    (1948), the fact that plaintiffs must show actual competitive
    injury does not defeat predominance. See Volvo Trucks North
    America, Inc. v. Reese-Simco GMC, Inc., 
    546 U.S. 164
    , 177
    (2006) (“[A] permissible inference of competitive injury may
    arise from evidence that a favored competitor received a
    significant price reduction over a substantial period of time.”).
    Even allowing the inference, common issues do not
    predominate. Plaintiffs’ allegations themselves, as detailed in
    the complaint, present numerous individualized issues that will
    have to be resolved, including whether and which particular
    dealers benefitted under the BOP.
    18
    contract, and breach of the covenant of good faith and fair
    dealing claims are all based on a single franchise agreement and
    single course of conduct, we cannot ignore the non-common
    issues that would require consideration in order to resolve
    plaintiffs’ claims. For example, some plaintiffs were reportedly
    directly threatened with termination, and others suffered from an
    underallocation of vehicles. With respect to plaintiffs’ claims
    for violations of state franchise laws, determining Ford’s
    liability under these laws will require a state-by-state
    adjudication, based on the law of each state and the facts of the
    dealers located in that state. On these facts, we cannot say that
    any common issues of law or fact predominate.
    Having determined that commonality and predominance
    are lacking, we need not address at length the remaining
    requirements of Rule 23, as failure to meet any one of them
    precludes class certification. In re LifeUSA Holding 
    Inc., 242 F.3d at 147
    . However, the diversity of interests and issues that
    defeat the commonality and predominance requirements compel
    the conclusion that the superiority requirement is likewise not
    met.
    The superiority inquiry requires us to “balance, in terms
    of fairness and efficiency, the merits of a class action against
    those of alternative available methods of adjudication.”
    
    Georgine, 83 F.3d at 632
    (internal quotations omitted). There
    are four nonexclusive factors that we should consider under the
    provisions of Rule 23(b)(3): (1) the interest of individual
    members of the class in controlling the prosecution of the action,
    (2) the extent of litigation commenced elsewhere by class
    members, (3) the desirability of concentrating claims in a given
    19
    forum, and (4) the management difficulties likely to be
    encountered in pursuing the class action.
    The fourth factor counsels strongly against finding that
    a class action would be superior in this case. The multitude of
    individualized issues presented in plaintiffs’ claims would entail
    complicated mini-litigations within the class action itself. On
    these facts, it would be neither more fair nor more efficient to
    proceed with this matter as a class action.
    Nor can the proposed class satisfy the Rule 23
    requirements of typicality and adequacy of representation. The
    typicality and adequacy inquiries “both look to the potential for
    conflicts in the class.” 
    Georgine, 83 F.3d at 632
    . “The
    [typicality] inquiry assesses whether the named plaintiffs have
    incentives that align with those of absent class members so that
    the absentees’ interest will be fairly represented.” 
    Id. at 631.
    Factual differences will not defeat typicality if the named
    plaintiffs’ claims arise from the same event or course of conduct
    that gives rise to the claims of the class members and are based
    on the same legal theory. 
    Beck, 457 F.3d at 296
    . Similarly, the
    adequacy inquiry “assures that the named plaintiffs’ claims are
    not antagonistic to the class and that the attorneys for the class
    representatives are experienced and qualified to prosecute the
    claims on behalf of the entire class.” 
    Id. Plaintiffs’ own
    allegations make clear that their claims,
    although ostensibly all arising from the Blue Oval Program, are
    rooted in a variety of actions Ford took pursuant to the BOP.
    Ford is alleged, among other things, to have denied certification
    to some plaintiffs, awarded certification to others, set higher
    20
    VOC targets for some plaintiffs than for others, assisted some
    dealers in obtaining certification while abandoning others, and
    underallocating vehicles to certain dealers.
    The fact that named plaintiffs include among their ranks
    both certified and non-certified dealers increases the atypicality
    of their claims. See 
    Georgine, 83 F.3d at 632
    . As reflected by
    the allegations of just the named plaintiffs, the postures of each
    Ford dealer and proposed class member with respect to the BOP
    are quite diverse. It follows that proposed class members will
    likely need to pursue different, and possibly conflicting, legal
    theories to succeed. Again, for example, some members of the
    proposed class received benefits under the BOP, while others
    did not; some had to comply with directives set by the
    independent contractor, and others did not. The wide range of
    interests among members of the proposed class precludes a
    finding of typicality or adequacy in this case.
    IV. Conclusion
    For the reasons stated above, we conclude that the
    prerequisites of class certification set forth in Rule 23 are not
    satisfied in this case. Accordingly, we will vacate the District
    Court’s order granting class certification and remand the case to
    the District Court for decertification of the class and further
    proceedings consistent with this opinion.
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