Weiner v. Quaker Oats Company , 129 F.3d 310 ( 1997 )


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  •                                                                                                                            Opinions of the United
    1997 Decisions                                                                                                             States Court of Appeals
    for the Third Circuit
    11-7-1997
    Weiner v. Quaker Oats Company
    Precedential or Non-Precedential:
    Docket
    96-5404
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    Recommended Citation
    "Weiner v. Quaker Oats Company" (1997). 1997 Decisions. Paper 258.
    http://digitalcommons.law.villanova.edu/thirdcircuit_1997/258
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    Filed November 6, 1997
    UNITED STATES COURT OF APPEALS
    FOR THE THIRD CIRCUIT
    No. 96-5404
    MYRON WEINER; NICHOLAS SITNYCKY,
    on behalf of themselves and all others similarly situated
    v.
    THE QUAKER OATS COMPANY; WILLIAM D. SMITHBURG
    (D.C. Civil No. 94-5417)
    RONALD ANDERSON; ROBERT FURMAN,
    on behalf of themselves and all others similarly situated
    v.
    THE QUAKER OATS COMPANY; WILLIAM D. SMITHBURG
    (D.C. Civil No. 94-5418)
    Myron Weiner, Nicholas Sitnycky, Ronald Anderson
    and Robert Furman,
    Appellants
    On Appeal from the United States District Court
    for the District of New Jersey
    Argued: February 4, 1997
    Before: STAPLETON and MANSMANN, Circuit Judges,
    and POLLAK, District Judge*
    (Opinion filed: November 6, 1997)
    _________________________________________________________________
    *Honorable Louis H. Pollak, United States District Judge for the Eastern
    District of Pennsylvania, sitting by designation.
    M. RICHARD KOMINS (argued)
    LEONARD BARRACK
    Barrack, Rodos & Bacine
    2001 Market Street
    3300 Two Commerce Square
    Philadelphia, PA 19103
    JOSEPH R. SAHID
    Barrack, Rodos & Bacine
    575 Madison Ave.
    New York, NY 10022
    DAVID J. BERSHAD
    ROBERT A. WALLNER
    Milberg, Weiss, Bershad, Hynes &
    Lerach
    One Pennsylvania Plaza
    49th Floor
    New York, NY 10119
    Attorneys for Appellants
    FREDERIC K. BECKER
    Wilentz, Goldman & Spitzer
    90 Woodbridge Center Drive
    P.O. Box 10
    Woodbridge, NJ 07095
    DENNIS J. BLOCK (argued)
    Weil, Gotshal & Manges
    767 Fifth Ave.
    New York, NY 10153
    Attorneys for Appellees
    OPINION OF THE COURT
    POLLAK, District Judge:
    This case raises the question whether and in what
    circumstances a corporation and its officers have an
    obligation to investors to update, or at least not to repeat,
    2
    particular projections regarding the corporation'sfinancial
    situation. Plaintiffs in this securities-fraud action are
    purchasers of stock in The Quaker Oats Company
    ("Quaker") who contend that defendants, Quaker and its
    chief executive officer, William D. Smithburg, disseminated
    false or misleading information to the investment
    community. Plaintiffs assert that defendants violated
    Sections 10(b) and 20(a) of the Securities Exchange Act of
    1934, and the Securities and Exchange Commission's Rule
    10b-5, by continuing to announce or let stand certain
    projected figures for earnings growth and debt-to-equity
    ratio which defendants allegedly knew had become
    inaccurate in light of Quaker's planned, highly leveraged,
    acquisition of Snapple Beverage Corp. ("Snapple").
    The district court, on motion by defendants, dismissed
    the case for failure to state a claim under Fed. R. Civ. P.
    12(b)(6). For the reasons given below, the judgment of the
    district court will be reversed.
    I.
    In reviewing a judgment dismissing a complaint for
    failure to state a claim, all well-pleaded allegations are
    taken to be true. Lorenz v. CSX Corp., 
    1 F.3d 1406
    , 1411
    (3d Cir. 1993). The following recitation of the facts of this
    case is therefore drawn from the "Second Amended Class
    Action Complaint."1
    This action was brought "on behalf of a class of persons
    who purchased the common stock of Quaker during the
    period from August 4, 1994 through and including
    November 1, 1994." Complaint at P 4. Plaintiffs Myron
    Weiner, Nicholas Sitnycky, Ronald Anderson and Robert
    Furman all purchased Quaker stock during the proposed
    class period.
    Defendant Quaker is a New Jersey corporation which
    produces and markets a variety of consumer food products
    and beverages, including Gatorade soft drink. Defendant
    William D. Smithburg is Quaker's chairman and chief
    executive. The complaint asserts that, in 1994, Quaker was
    _________________________________________________________________
    1. The class has not yet been certified.
    3
    widely considered vulnerable to takeover. Allegedly in order
    to make Quaker a less attractive candidate for takeover and
    thereby to protect their own positions, Quaker's
    management resolved to increase the company's debt by
    acquiring Snapple, a manufacturer of bottled juices and
    flavored tea products. On November 2, 1994, the two
    companies announced that they would combine in a $1.7
    billion tender offer and merger transaction. The deal was
    financed entirely with new debt, significantly increasing
    Quaker's debt-load and making the company a far less
    appealing takeover prospect.2
    A. Factual Background
    Negotiations between Quaker and Snapple apparently
    began in the spring of 1994. As Smithburg later told
    Bloomberg Business News, "[R]ight after some discussions
    started, it was so obvious that [Snapple] had an interest
    and we had an interest and these two great brands,
    Gatorade and Snapple, [would] benefit from a put-together,
    and it just snowballed from then...." Complaint at P 29. By
    early August 1994, Quaker had advised Snapple that it was
    interested in pursuing a merger of the two companies and
    had commenced a due diligence investigation. 
    Id.
     The deal
    was consummated in November of that year.
    Over the course of the year prior to its acquisition of
    Snapple, Quaker had announced in several public
    documents and public statements the company's
    expectations for earnings growth and its guideline for debt-
    to-equity ratio. It is these announcements, and the
    numbers contained therein, which form the basis for the
    instant action.
    On October 4, 1993, in its Annual Report for the fiscal
    year ended June 30, 1993, Quaker included the following
    statement:
    _________________________________________________________________
    2. According to press reports, two years after the acquisition Quaker
    undertook to sell Snapple -- for some $1.4 billion less than the
    acquisition price. See Barnaby J. Feder, Quaker to Sell Snapple for $300
    Million, N.Y.Times, March 28, 1997, at D1, D16 ("Closing the books on
    what some analysts have called the worst acquisition in recent memory"
    and "touch[ing] off another round in the almost incessant takeover
    speculation that has surrounded Quaker in recent years").
    4
    One way to measure debt is to compute the ratio of
    [total] debt as a percent of total debt plus preferred and
    common shareholders' equity. Total debt includes both
    short-term and long-term borrowing. Our debt-to-total
    capitalization ratio at June 30, 1993 was 59 percent,
    up from 49 percent in fiscal 1992. Quaker's total debt
    remained essentially even. Therefore, this increase was
    primarily due to the decrease in the book value of
    common shareholders' equity which resulted from our
    share repurchases and the $116 million charge for
    adopting new accounting principles. For the future, our
    guideline will be in the upper-60 percent range.
    Complaint at P22.
    Smithburg reiterated this "guideline" in a letter contained
    in the same Annual Report:
    [O]ur Board of Directors [has] authorized an increase in
    our leverage guideline, along with a share repurchase
    program of up to 5 million shares. Our guideline for
    leverage in the future will be to maintain a total debt-
    to-total capitalization ratio in the upper-60 percent
    range.
    Complaint at P 23.
    Quaker's Form 10-Q for the quarter ended September 30,
    1993, which was filed with the SEC in November 1993,
    repeated the total debt-to-total capitalization ratio
    guideline:
    Short-term and long-term debt (total debt) as of
    September 30, 1993, increased $98.6 million from
    June 30, 1993. The total-debt-to-total capitalization
    ratio . . . was 63.5 percent and 59.0 percent as of
    September 30, 1993 and June 30, 1993, respectively.
    . . . One of the Company's financial objectives is to
    generate economic value through the use of leverage,
    while maintaining a solid financial position through
    strong operating cash flows. The Company has decided
    to increase its guideline for leverage in the future to the
    upper-60 percent range.
    Complaint at P 24.
    5
    Quaker did not, at any time before the November 1994
    announcement of the acquisition of Snapple, make any
    public statement or public filing that amended or qualified
    the above quoted recitals from the 1993 Annual Report and
    the Form 10-Q.
    On August 4, 1994, Quaker announced its financial
    results for the fourth quarter and the fiscal year that had
    ended June 30, 1994. In a published report and a public
    meeting, Quaker announced a growth in earnings of 5%
    over earnings for fiscal 1993. The Dow Jones News Wire
    reported that at the August 4 meeting Smithburg had
    stated Quaker was " `confident' of achieving at least 7% real
    earnings growth" in fiscal 1995. Complaint at P 27.
    On September 23, 1994, Quaker disseminated its Annual
    Report for fiscal 1994. The report, which was incorporated
    into Quaker's Form 10-K filed the same day with the SEC,
    stated that "we are committed to achieving a real earnings
    growth of at least 7 percent over time." Complaint at P 33.
    The 1994 Annual Report also contained a statement
    regarding the company's total debt-to-total capitalization
    ratio. Quaker noted that
    [a]t the end of fiscal 1994, our total debt-to-total
    capitalization ratio was 68.8 percent on a book-value
    basis, in line with our guideline in the upper-60
    percent range.
    Complaint at P 32.
    On November 2, 1994, Quaker and Snapple announced
    that Quaker would acquire Snapple in a tender offer and
    merger transaction for $1.7 billion in cash. Subsequent to
    this announcement, the price of Quaker stock fell $7.375
    per share -- approximately 10% of the stock's value.
    Complaint at P 34.
    To finance the acquisition, Quaker had obtained a $2.4
    billion credit from a banking group led by NationsBank
    Corp. The Snapple acquisition nearly tripled Quaker's debt,
    from approximately $1 billion to approximately $2.7 billion.
    The acquisition also increased Quaker's total debt-to-total
    capitalization ratio to approximately 80%. Complaint at
    P 35.
    6
    Securities analysts suggested that the merger would
    make Quaker less attractive as a takeover target. One noted
    that "[Quaker's] takeover potential seems quite low,"
    another that "[i]t was a do-or-die deal. Quaker had to buy
    something or they were going to be taken out." A third
    asserted that "[i]t is clearly a defensive move. They're paying
    a fair amount for Snapple. Suddenly someone can't swoop
    in and buy up Quaker. Even a leveraged buyout investor
    can't break things up because of a huge gorilla like
    Snapple." Complaint at P 35.
    B. Procedural History
    On November 10, 1994, purchasers of Quaker stock in
    the period before the Snapple acquisition filed two actions,
    which were later consolidated, in federal court in New
    Jersey. In each action, plaintiff stock purchasers alleged
    that defendants Quaker and Smithburg had violated
    sections 10(b) and 20(a) of the Securities Exchange Act of
    1934,3 15 U.S.C. SS 78j(b) and 78t, and the Securities and
    Exchange Commission's Rule 10b-5,4 17 C.F.R. S 240.10b-
    5. Plaintiffs maintained that defendants had known that
    the impending purchase of Snapple would drive Quaker's
    total debt-to-total capitalization ratio up and earnings
    growth down, but had nonetheless failed to adjust their
    public projections for those figures. This failure, plaintiffs
    _________________________________________________________________
    3. Section 10(b) prohibits the "use or employ[ment], in connection with
    the purchase or sale of any security, . . . [of] any manipulative or
    deceptive device or contrivance in contravention of such rules and
    regulations as the Commission may prescribe." 15 U.S.C. S 78j(b).
    Section 20(a) provides liability for "controlling persons" in a
    corporation.
    15 U.S.C. S 78t(a).
    4. Rule 10b-5 provides, in pertinent part:
    It shall be unlawful for any person, directly or indirectly, by
    the
    use of any means or instrumentality of interstate commerce, or of
    the mails or of any facility of any national securities exchange, .
    . .
    . . . .
    (b) To make any untrue statement of a material fact or to omit to
    state a material fact necessary in order to make the statements
    made, in the light of the circumstances under which they were
    made, not misleading . . . , in connection with the purchase or
    sale
    of any security.
    7
    claimed, had artificially inflated the price of Quaker's stock
    in the period from August 4 to November 1, 1994. Keeping
    the stock price up during this period, plaintiffs alleged, had
    kept Quaker from itself being taken over. When the deal
    with Snapple was revealed, and the price of Quaker stock
    fell to reflect what plaintiffs maintain was the true value of
    a company that had just taken on an additional $1.7 billion
    in debt, investors who had believed defendants'
    representations as to growth and total debt-to-total
    capitalization ratio projections experienced a 10% loss in
    the worth of their stock.
    On July 27, 1995, defendants moved, under Federal
    Rules of Civil Procedure 12(b)(6) and 9(b), to dismiss
    plaintiffs' Second Amended Class Action Complaint.
    Plaintiffs filed a memorandum in opposition, and Quaker
    and Smithburg responded with a reply brief and a
    document entitled "Supplemental Affidavit of Dennis J.
    Block." Plaintiffs moved to strike certain documents
    appended to the Supplemental Affidavit on the ground that
    plaintiffs had neither quoted nor relied upon the documents
    in the complaint. On May 23, 1996, the district court
    denied the motion to strike and dismissed the complaint for
    failure to state a claim.5 In so ruling, the court found
    immaterial as a matter of law Quaker's statements
    concerning the company's "guideline" for the ratio of total
    debt-to-total capitalization that it would maintain in 1995
    and the projection of 7% earnings growth in 1995. It
    further found that the latter figure was per se reasonable
    because Quaker's average annual earnings growth over the
    previous five years had exceeded 7%. The court therefore
    decided that there had been no violation of S 10(b) or Rule
    10b-5 and that, because a S 20(a) claim could not be
    sustained absent a finding of liability underS 10(b), the
    S 20(a) claim would also be dismissed. This appeal followed.
    On appeal, plaintiffs challenge the district court's
    determination that Quaker's statements concerning the
    company's total debt-to-total capitalization guideline were
    immaterial, and that Quaker's projections of earnings
    _________________________________________________________________
    5. Because it dismissed the case under Rule 12(b)(6), the court found
    moot defendants' motion to dismiss under Rule 9(b).
    8
    growth were (a) per se reasonable and (b) per se immaterial.
    In addition, plaintiffs contest the district court's ruling that
    Quaker's Schedules 14D-1 and 14D-9, documents filed
    with the SEC soon after the acquisition of Snapple, could
    be considered on a motion to dismiss.6 Defendants in turn
    press the argument that Federal Rule of Civil Procedure
    9(b) offers an alternative ground upon which to affirm the
    district court's dismissal of the complaint.
    C. Jurisdiction
    The district court had jurisdiction pursuant to 15 U.S.C.
    SS 78aa and 28 U.S.C. S 1331. We have jurisdiction over the
    appeal pursuant to 28 U.S.C. S 1291.
    In examining the grant of a motion to dismiss pursuant
    to Rule 12(b)(6), we exercise plenary review. Lorenz, 
    1 F.3d at 1411
    . In so doing, we must accept the allegations of the
    complaint as true and draw all reasonable inferences in the
    light most favorable to plaintiffs. 
    Id.
     We may affirm only if
    it appears certain that plaintiffs could prove no set of facts
    supporting their claim which would entitle them to relief.
    See Wisniewski v. Johns-Manville Corp., 
    759 F.2d 271
    , 273
    (3d Cir. 1985).
    II.
    The Supreme Court has had frequent occasion to observe
    that "the fundamental purpose of the [Securities Exchange]
    Act [was] `to substitute a policy of full disclosure for the
    philosophy of caveat emptor . . . .' " Santa Fe Industries, Inc.
    v. Green, 
    430 U.S. 462
    , 477 (1977) (quoting Affiliated Ute
    Citizens v. United States, 
    406 U.S. 128
    , 151 (1972), in turn
    quoting SEC v. Capital Gains Research Bureau, 
    375 U.S. 180
    , 186 (1963)); see also Basic, Inc. v. Levinson, 
    485 U.S. 224
    , 230 (1988). Rule 10b-5, promulgated pursuant to
    S 10(b) of the Act, provides the framework for a private
    cause of action for violations involving false statements or
    omissions of material fact. See Basic, at 230-31. To
    establish a valid claim of securities fraud under Rule 10b-5,
    _________________________________________________________________
    6. There is no indication in plaintiffs' briefs that they seek to appeal
    from
    the district court's dismissal of the S 20(a) "controlling person" claim
    against Smithburg.
    9
    plaintiffs "must prove that the defendant[s] (1) made
    misstatements or omissions of material fact; (2) with
    scienter; (3) in connection with the purchase or sale of
    securities; (4) upon which plaintiffs relied; and (5) that
    plaintiffs' reliance was the proximate cause of their injury."
    Kline v. First Western Government Securities, Inc., 
    24 F.3d 480
    , 487 (3d Cir.), cert. denied, 
    513 U.S. 1032
     (1994); see
    also In re Phillips Petroleum Securities Litigation, 
    881 F.2d 1236
    , 1244 (3d Cir. 1989).
    In the present litigation, the plaintiffs allege that during
    the proposed class period they purchased shares in reliance
    on statements made by Quaker and Smithburg about (1)
    Quaker's guideline for the ratio of total debt-to-total
    capitalization (in the upper 60 percent range) governing the
    company's financial planning and (2) Quaker's expected
    earnings growth in fiscal 1995.
    The statements about expected earnings growth were
    made in August and September of 1994 -- at the
    commencement of, and mid-way through, the proposed
    class period -- and it is plaintiffs' contention that, at a
    point when Quaker was in active pursuit of Snapple,
    Quaker and Smithburg must have known that the
    projections were illusory.
    The statements about the guideline for the ratio of total
    debt-to-total capitalization were made either prior to the
    proposed class period or during the class period as a
    description of completed events. Plaintiffs' central complaint
    with respect to these statements is that, when the Snapple
    negotiations went into high gear, Quaker and Smithburg
    had to have known that a total debt-to-total capitalization
    ratio in the high 60 percent range was no longer a realistic
    possibility. At that point, plaintiffs contend, defendants had
    a duty publicly to set the guidelines record straight.
    We will first consider the statements regarding Quaker's
    guideline for the ratio of total debt-to-total capitalization.
    Then we will turn to the statements about expected growth
    in earnings.
    A. The Total Debt-to-Total Capitalization Ratio Guideline
    Plaintiffs' claims under this heading are claims of
    nondisclosure. "When an allegation of fraud under section
    10
    10(b) is based upon a nondisclosure, there can be no fraud
    absent a duty to speak." Lorenz, 
    1 F.3d at 1418
    . In general,
    Section 10(b) and Rule 10b-5 do not impose a duty on
    defendants to correct prior statements -- particularly
    statements of intent -- so long as those statements were
    true when made. See In re Phillips Petroleum, 
    881 F.2d at 1245
    . However, "[t]here can be no doubt that a duty exists
    to correct prior statements, if the prior statements were
    true when made but misleading if left unrevised." 
    Id.
     To
    avoid liability in such circumstances, "notice of a change of
    intent [must] be disseminated in a timely fashion." 
    Id. at 1246
    . Whether an amendment is sufficiently prompt is a
    question that "must be determined in each case based
    upon the particular facts and circumstances." 
    Id.
    In the present case, plaintiffs allege that defendants'
    statements in the months leading up to the merger with
    Snapple improperly omitted mention of a planned increase
    in the total debt-to-total capitalization ratio guideline. The
    district court, discounting the allegation, found that "[n]o
    reasonable investor could interpret the Leverage[total debt-
    to-total capitalization] Ratio Guideline as an absolute
    restriction on Quaker's ability to take advantage of a
    corporate opportunity which might cause Quaker to exceed
    the Leverage [total debt-to-total capitalization] Ratio
    Guideline." 928 F. Supp. at 1386. On this appeal, in urging
    the correctness of the district court's determination,
    defendants contend that plaintiffs are unable to establish
    the first element of a claim under S10(b) and Rule 10b-5:
    the materiality of defendants' repetition of Quaker's "upper
    60-percent range" total debt-to-total capitalization ratio
    guideline after the merger with Snapple became a
    probability.
    1. Materiality
    The Supreme Court set forth the standard for materiality
    of an omitted statement under S 10(b) and Rule 10b-5 in
    Basic, Inc. v. Levinson, 
    485 U.S. 224
     (1988). Plaintiffs in
    Basic had been stockholders in Basic Incorporated, a
    company whose directors, in December of 1978, approved
    a friendly tender offer from Combustion Engineers to
    acquire Basic's common stock. The December 1978
    announcement was the culmination of over two years of
    11
    negotiations between Basic and Combustion -- a period
    during which Basic on three occasions publicly denied that
    merger discussions or other developments likely to have
    significant effect on share values were pending. Plaintiffs
    sold their holdings in Basic subsequent to the first of
    Basic's public denials. After the merger, plaintiffs sued
    Basic and those who had been Basic directors during the
    two years leading up to the merger. Plaintiffs alleged that
    Basic's public denials were material misrepresentations
    which had, to plaintiffs' detriment, weakened the market in
    Basic's stock.
    In Basic, the Court adopted in the context of S 10(b) and
    Rule 10b-5 the standard of materiality set forth in TSC
    Industries, Inc. v. Northway, Inc., 
    426 U.S. 438
     (1976), a
    case arising under S 14(a) of the 1934 Act. See Basic, 
    485 U.S. at 232
    . The Basic Court approved, for cases involving
    undisclosed merger plans, the principle that "[a]n omitted
    fact is material if there is a substantial likelihood that a
    reasonable shareholder would consider it important in
    deciding how to [proceed]." 
    Id. at 231
     (quoting TSC
    Industries, 
    426 U.S. at 449
    ). Under this standard, there
    must be "a substantial likelihood that the disclosure of the
    omitted fact would have been viewed by the reasonable
    investor as having significantly altered the `total mix' of
    information made available." 
    Id.
    In Basic, the Court rejected a proposed bright-line test
    that "preliminary merger discussions do not become
    material until `agreement-in-principle' as to the price and
    structure of the transaction has been reached between the
    would-be merger partners." Basic, 
    485 U.S. at 233
    . In its
    place, the Court called for a fact-specific inquiry: "Whether
    merger discussions in any particular case are material . . .
    depends on the facts. . . . No particular event or factor
    short of closing the transaction need be either necessary or
    sufficient by itself to render merger discussions material."
    
    Id. at 239
    .
    Subsequent to Basic, this court has had occasion to
    address with greater particularity the standard of
    materiality to be applied, in a securities-fraud action, to a
    motion to dismiss: "[M]ateriality is a mixed question of law
    and fact, and the delicate assessments of the inferences a
    12
    reasonable shareholder would draw from a given set of facts
    are peculiarly for the trier of fact." Shapiro v. UJB Financial
    Corp., 
    964 F.2d 272
    , 281 n.11 (3d Cir.), cert. denied,
    
    506 U.S. 934
     (1992). Therefore, "[o]nly if the alleged
    misrepresentations or omissions are so obviously
    unimportant to an investor that reasonable minds cannot
    differ on the question of materiality is it appropriate for the
    district court to rule that the allegations are inactionable as
    a matter of law." 
    Id.
    Applying the standard set forth in Shapiro to the pending
    case, we note first that the emphasis on a fact-specific
    determination of materiality militates against a dismissal on
    the pleadings. The complaint identifies three separate
    documents in which Quaker described its total debt-to-total
    capitalization ratio policy: the 1993 Annual Report issued
    October 4, 1993 ("Our guideline for leverage in the future
    will be to maintain a total debt-to-total capitalization ratio
    in the upper-60 percent range"), Complaint at P22; the
    Form 10-Q filed in November 1993 ("The Company has
    decided to increase its guideline for leverage in the future to
    the upper-60 percent range"), Complaint at P 24; and the
    1994 Annual Report issued September 23, 1994 ("At the
    end of fiscal 1994, our total debt-to-total capitalization ratio
    was 68.8 percent on a book-value basis, in line with our
    guideline in the upper-60 percent range"), Complaint at
    P 32. None of these statements was actually incorrect at the
    time of its publication. Even the last, which plaintiffs assert
    was "false when made," in isolation appears a
    straightforward statement of fact; there is no indication
    that as of the end of fiscal 1994 Quaker's total debt-to-total
    capitalization ratio was anything but 68.8%.
    But, of course, the statements were not made in
    isolation. Rather, by including the total debt-to-total
    capitalization ratio guideline in the 1993 Annual Report --
    indeed, by setting it forth in at least three separate places
    in that document -- Quaker may well have created the
    reasonable understanding among investors that the ratio
    guideline was a number to which Quaker attached
    considerable significance. And any such understanding
    could well have been reinforced by the iteration of the ratio
    guideline in the November 1993 Form 10-Q and the 1994
    13
    Annual Report published on September 23, 1994. Taken
    together, the statements could indeed have induced a
    reasonable investor to expect either that the ratio guideline
    would remain in "the upper-60 percent range," or that
    Quaker would announce any anticipated significant
    change. That is, it would have been entirely reasonable for
    an investor to assume that if defendants believed, as of
    September 23, 1994, that Quaker's total debt-to-total
    capitalization ratio would soon change significantly, the
    company would have said so in its Annual Report forfiscal
    1994 issued on that date. As noted earlier, Smithburg had
    stated in a letter contained in Quaker's 1993 Annual
    Report that "[o]ur guideline for leverage in the future will be
    to maintain a total debt-to-total capitalization ratio in the
    upper-60 percent range" (emphasis added); there is no
    evident reason to confine the phrase "in the future" to the
    single year after the initial announcement.
    In sum, in the present case, we find that a trier of fact
    could conclude that a reasonable investor reading the 1993
    Annual Report published on October 4, 1993, and then the
    1994 Annual Report published on September 23, 1994,
    would have no ground for anticipating that the total debt-
    to-total capitalization ratio would rise as significantly as it
    did in fiscal 1995. There was after all no abjuration of the
    "upper 60-percent range" guideline. The company had
    predicted the rise from 59 percent to the "upper 60-percent
    range" in the 1993 report and that rise had occurred by
    and was confirmed in the 1994 report. Therefore, it was
    reasonable for an investor to expect that the company
    would make another such prediction if it expected the ratio
    to change markedly in the ensuing year.
    The district court held that "[t]o require Quaker to
    disclose the possibility it might seek loans to finance an
    acquisition is tantamount to requiring the disclosure of the
    acquisition negotiations." 928 F. Supp. at 1383. But
    plaintiffs do not argue that Quaker should have stated that
    the guideline would be adjusted "to finance an acquisition."
    The more relevant question is whether Quaker could have
    communicated a projected increase in the level of the total
    debt-to-total capitalization ratio guideline without alerting
    investors to the impending merger with Snapple. There is
    14
    reason to believe Quaker had the ability to do just that. The
    company had announced plans to increase the ratio
    substantially in its 1993 Annual Report for a variety of
    reasons unrelated to acquiring other companies. Quaker
    then observed in its 1994 Annual Report, in a paragraph
    discussing the ratio guideline, that among other things
    "increased debt" had allowed the company to "acquire four
    businesses." Defendants do not argue that the 1993
    announcement alerted investors to Quaker's potential
    acquisition of these four businesses. Thus, Quaker's own
    actions strongly suggest that a change in a ratio guideline
    can be projected without explicitly or implicitly alerting the
    investment community.
    Furthermore, even if an announced change in the ratio
    guideline would have alerted the reasonably savvy investor
    to an imminent acquisition, the Supreme Court has made
    clear that it is not the role of the courts to interfere with the
    policy of disclosure "chosen and recognized" in the
    securities laws. Basic, 
    485 U.S. at 234
    . "We think that
    creating an exception to a regulatory scheme founded on a
    prodisclosure legislative philosophy, because complying
    with the regulation might be `bad for business,' is a role for
    Congress, not this Court." 
    Id.
     at 240 n.17.
    We recognize that it is quite likely that Quaker and
    Snapple had not yet agreed on the precise terms of their
    merger by the beginning of August 1994, or indeed even
    until shortly before the deal was announced on November
    2 of that year. But plaintiffs do not allege that the terms of
    the agreement were set by the opening of the proposed
    class period in early August. Instead, they urge that,
    whatever the terms of the agreement may have been by the
    time of the purported false or misleading statements, it
    must by then have been clear to defendants that the merger
    would compel Quaker to take on sufficient additional debt
    to raise the total debt-to-total capitalization ratio to a level
    far higher than the "upper-60 percent" range. 7 We think
    that a fact-finder could so find.
    _________________________________________________________________
    7. Therefore, it makes no difference to the outcome of this appeal
    whether the district court erred in considering Quaker's Schedule 14D-1
    and Schedule 14D-9, which were apparently filed two days after the
    15
    We hold, therefore, that defendants have failed to
    establish that plaintiffs can prove no set of facts in support
    of their claim which would entitle them to relief. The
    complaint alleges facts on the basis of which a reasonable
    factfinder could determine that Quaker's statements
    regarding its total debt-to-total capitalization ratio guideline
    would have been material to a reasonable investor, and
    hence that Quaker had a duty to update such statements
    when they became unreliable.8
    2. Rule 9(b)
    Defendants offer as an alternative basis for affirmance
    _________________________________________________________________
    announcement of the merger. These documents, defendants argue,
    include statements that "through September and October 1994" Quaker
    and Snapple continued to discuss "alternative structures for the
    transaction," including one scenario "that would have provided for
    partial payment in Quaker stock." We note that defendants do not argue
    that this alternative structure would have made the deal one paid for
    entirely by stock -- or even primarily by stock. That is, defendants do
    not
    argue that at any time during the proposed class period Quaker believed
    that the amount of debt that it would have to assume as a result of the
    merger would be so small as to have no significant impact on the
    company's total debt-to-total capitalization ratio. Accordingly,
    consideration vel non of the Schedule 14D-1 and Schedule 14D-9 does
    not affect the outcome of this appeal, and we need not answer the
    question whether the district court properly addressed the documents in
    deciding the motion to dismiss.
    8. Defendants also argue that plaintiffs failed adequately to plead
    scienter, a necessary element of any 10b-5 action. Scienter "need not be
    [pleaded] with `great specificity.' " In re Time Warner Securities
    Litigation,
    
    9 F.3d 259
    , 268 (2d Cir. 1993) (quoting Goldman v. Belden, 
    754 F.2d 1059
    , 1070 (2d Cir. 1985)), cert. denied, 
    511 U.S. 1017
     (1994). It may be
    adequately alleged by setting forth facts establishing a motive and an
    opportunity to commit fraud, or by setting forth facts that constitute
    circumstantial evidence of either reckless or conscious behavior. See id.
    at 269. The complaint alleges that Quaker's management took advantage
    of specific opportunities to communicate with the investment community
    in order to inflate the price of Quaker stock, fend off a widely-rumored
    potential takeover, and preserve management's own jobs. Because the
    complaint therefore sets forth facts establishing both motive and
    opportunity to commit fraud, we hold that plaintiffs have adequately
    alleged scienter.
    16
    the complaint's alleged lack of compliance with the
    requirements of Federal Rule of Civil Procedure 9(b).9 That
    rule dictates that "[i]n all averments of fraud or mistake,
    the circumstances constituting fraud or malice shall be
    stated with particularity." Our cases warn, however, that
    "focusing exclusively on the particularity requirement is too
    narrow an approach and fails to take account of the general
    simplicity and flexibility contemplated by the rules."
    Craftmatic Securities Litigation v. Kraftsow, 
    890 F.2d 628
    ,
    645 (3d Cir. 1989). Because, in cases alleging corporate
    fraud, "plaintiffs cannot be expected to have personal
    knowledge of the details of corporate internal affairs," we
    have relaxed the particularity rule "when factual
    information is peculiarly within the defendant's knowledge
    or control." 
    Id.
     Nevertheless, "even under a non-restrictive
    application of the rule, pleaders must allege that the
    necessary information lies within defendants' control, and
    their allegations must be accompanied by a statement of
    the facts upon which the allegations are based." 
    Id.
    In Craftmatic, we held that where a projection is alleged
    to have been issued "without a reasonable basis" and
    "knowingly and recklessly," a complaint must allege not
    only "the dates, the speaker, and the actual projections at
    issue" and that "there was no reasonable basis for the
    projections," but also "facts indicating why the charges
    against defendants are not baseless and why additional
    information lies exclusively within defendants' control." Id.
    at 646. In Shapiro v. UJB Financial Corp., 
    964 F.2d 272
     (3d
    Cir. 1992), we refined the Craftmatic standard, holding that
    "a boilerplate allegation that plaintiffs believe the necessary
    information `lies in defendants' exclusive control,' " if made,
    must be accompanied by "a statement of facts upon which
    _________________________________________________________________
    9. Defendants are free to make such an argument despite the absence of
    a cross-appeal. See Colautti v. Franklin, 
    439 U.S. 379
    , 397 n.16 (1979)
    ("Appellees, as the prevailing parties, may of course assert any ground in
    support of that judgment, whether or not that ground was relied upon
    or even considered by the trial court"); New Castle County v. Hartford
    Accident and Indemnity Co., 
    933 F.2d 1162
    , 1205 (3d Cir. 1990) ("A
    cross-appeal is unnecessary when an appellee endeavors to affirm a
    judgment in its favor by proffering an alternative theory in support of
    the
    district court's decision").
    17
    their allegation is based." 
    Id.
     at 285 (citing James W. Moore
    and Jo D. Lucas, Moore's Federal Practice P 9.03[1] at 9-29
    (1991) ("where the facts are in the exclusive possession of
    the adversary, courts should permit the pleader to allege
    the facts on information and belief, provided a statement of
    the facts upon which the belief is founded is proffered")).
    Specifically, we required that "[t]o avoid dismissal in these
    circumstances, a complaint must delineate at least the
    nature and scope of plaintiffs' effort to obtain, before filing
    the complaint, the information needed to plead with
    particularity." Shapiro, 
    964 F.2d at 285
    . We directed that
    "plaintiffs thoroughly investigate all possible sources of
    information, including but not limited to all publicly
    available relevant information, before filing a complaint." 
    Id.
    The complaint in the case before us directly addresses
    these standards. Paragraph 43, for example, restates the
    Shapiro standard word-for-word, then goes on to list the
    sources of information which plaintiffs have reviewed. App.
    at 36. The proffered list of "publicly available information"
    is expansive, including filings with the SEC, annual reports,
    press releases, recorded interviews, media reports on the
    company, and reports of securities analysts and investor
    advisory services.10 Further, plaintiffs -- presumably
    cognizant that their efforts were required to be "not limited
    to" publicly available information -- "consulted with and
    obtained the advice of an expert in financial analysis in
    connection with the meaning and method of calculation of
    [Quaker's] leverage ratios and the implications of
    defendants' decision to change [Quaker's] leverage ratio."
    App. at 37. Finally, the complaint makes the requisite
    assertion that "the underlying information relating to
    defendants' misconduct and the particulars thereof are not
    available to plaintiffs and the public and lie exclusively
    within the possession and control of defendants."
    Complaint at P 44.
    The complaint therefore meets the requirements of Rule
    9(b). Accordingly, we hold that Rule 9(b) does not offer a
    viable alternative ground for dismissal.
    _________________________________________________________________
    10. It is not clear whether these last reports were "publicly available."
    18
    B. The Earnings Growth Projections
    For the reasons discussed above, we have concluded that
    plaintiffs' claim based on defendants' statements about the
    total debt-to-total capitalization guideline ratio should not
    have been dismissed. We do not, however, think that
    plaintiffs' claim based on defendants' projections of
    earnings growth merits resuscitation. The district court
    correctly held that, in the particular circumstances of this
    case, these projections were immaterial.11
    Smithburg's statement at the August 4, 1994 "public
    meeting" that Quaker was "confident of achieving at least
    7% real earnings growth" in fiscal 1995, Complaint at P 27,
    might -- if left unmodified until the announcement of the
    merger -- have supported an action under 10b-5. 12
    Statements of "soft information" from high-ranking
    corporate officials can be actionable if they are made
    without a reasonable basis. See Shapiro, 
    964 F.2d at 283
    .
    And Smithburg's was not a vague expression of optimism
    like those that we have in the past held to be immaterial.
    See, e.g., In re Burlington Coat Factory Securities Litigation,
    
    114 F.3d 1410
    , 1432 (3d Cir. 1997) (finding vague and
    therefore immaterial "a general, non-specific statement of
    optimism or hope that a trend will continue"); Shapiro, 
    964 F.2d at
    283 n.12 (holding "United Jersey looks to the future
    _________________________________________________________________
    11. We are not, however, persuaded by the district court's view that the
    earnings projections were per se reasonable because they were in accord
    with the company's performance over the previousfive years. 928 F.
    Supp. at 1386. A per se rule immunizing Quaker from the need to speak
    truthfully about the future merely because the company had performed
    well in the past seems to us improvident. It is not difficult to imagine
    situations in which the management of a company is well aware of
    circumstances, not previously present, which are very likely to have a
    grievous (or, for that matter, salutary) impact on future earnings; in
    such circumstances, a mere repetition of earnings figures for previous
    years might indeed give rise to liability.
    12. On the other hand, the effect of the merger on earnings growth,
    whatever it might have been, was almost certainly less direct and
    immediate than the effect of the merger on the total debt-total
    capitalization ratio. An increase in debt level is concrete and, in these
    circumstances, easy to foresee. A decrease in earnings growth seems to
    us a less readily foreseeable outcome of an acquisition.
    19
    with great optimism" to be "inactionable puffing"). Instead,
    it was a specific figure regarding a particular, defined time
    period -- namely, fiscal 1995.
    Furthermore, the statement contained no explicit
    cautionary language. The "bespeaks caution" doctrine,
    adopted by this court in In re Trump Casino Securities
    Litigation, 
    7 F.3d 357
     (3d Cir. 1993), cert. denied, 
    510 U.S. 1178
     (1994), provides that when "forecasts, opinions or
    projections are accompanied by meaningful cautionary
    statements, the forward-looking statements will not form
    the basis for a securities fraud claim if those statements
    did not affect the `total mix' of information . .. provided
    investors. In other words, cautionary language, if sufficient,
    renders the alleged omissions or misrepresentations
    immaterial as a matter of law." Id. at 371. Smithburg's
    statement was accompanied by no such language.13
    However, for the statement to have had deleterious effect,
    it would have had to remain "alive" in the market,
    unmodified, until the merger was announced. See
    Burlington, 
    114 F.3d at 1432
    . Plaintiffs allege that the harm
    caused by defendants' conduct -- a reduction in the value
    of plaintiffs' shares -- occurred only after the November 2
    announcement of the Snapple acquisition. If defendants
    made a public statement tending to cure any misleading
    effects of Smithburg's statement between August 4, the
    date of the news conference, and November 2, then
    Smithburg's statement would essentially be neutralized,
    and thereby made immaterial.
    Quaker's 1994 Annual Report -- issued on September
    23, 1994, more than five weeks prior to the November 2
    merger announcement -- contained the statement that "we
    _________________________________________________________________
    13. We note, as did the district court, that at the same meeting at which
    Smithburg stated that Quaker was " `confident' of achieving at least 7%
    real earnings growth," he also acknowledged that the company had
    "missed its 7% target" for fiscal 1994. But we do not believe that this
    latter statement constituted meaningfully cautionary language. Indeed, it
    seems to us just as likely that the fact that Smithburg expressed
    "confidence" in his projected figure while openly acknowledging a missed
    target the previous year would inspire greater belief in his current
    prediction.
    20
    are committed to achieving a real earnings growth of at
    least 7 percent over time." Complaint at P 33 (emphasis
    added). We conclude that the phrase "over time" in this
    second statement inoculates Quaker from any claims of
    fraud that point to a decline in earnings growth in the
    immediate aftermath of the Snapple acquisition. No
    reasonably careful investor would find material a prediction
    of seven-percent growth followed by the qualifier "over
    time." Therefore, we hold that no reasonablefinder of fact
    could conclude that the projection influenced prudent
    investors.
    Accordingly, we hold that the projections of earnings
    growth cannot form a basis for an action under S 10(b),
    S 20(a), and Rule 10b-5 because any misleading effect the
    August 4 statement might have had was cured by the
    qualifier "over time" that appeared in the 1994 Annual
    Report. Given our decision with regard to the total debt-to-
    total capitalization ratio guideline, this holding does not
    prevent plaintiffs' suit from going forward. It may, however,
    limit the "class period" -- should the district court, on
    remand, decide to certify a class -- to the period between
    September 23, 1994, the date of the first potentially
    misleading restatement of the guideline -- and November 2,
    1994, the date of the merger announcement.
    Therefore, we will affirm the dismissal of the earnings-
    growth claim, albeit for reasons different from those given
    by the district court.
    III. Conclusion
    The order of the district court dismissing plaintiffs'
    complaint for failure to state a claim is reversed and the
    case remanded for further proceedings consistent with this
    opinion.
    A True Copy:
    Teste:
    Clerk of the United States Court of Appeals
    for the Third Circuit
    21