Lake Hill Motors, Inc. v. Jim Bennett Yacht Sales, Inc. , 246 F.3d 752 ( 2001 )


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  •                        Revised May 1, 2001
    UNITED STATES COURT OF APPEALS
    FOR THE FIFTH CIRCUIT
    ________________________________
    No. 99-60840
    ________________________________
    LAKE HILL MOTORS, INC.,
    Plaintiff-Appellant,
    v.
    JIM BENNETT YACHT SALES, INC.; JIM BENNETT;
    SCOTT WALL; ROBERT EWING; GENE HILL; JOHN DOES 1-10;
    YAMAHA MOTOR CORPORATION, USA; YAMAHA MOTOR CO., LTD.,
    Defendants-Appellees.
    _____________________________________________
    Appeal from the United States District Court
    For the Northern District of Mississippi
    _____________________________________________
    April 13, 2001
    Before REYNALDO G. GARZA, DAVIS, and JONES, Circuit Judges.
    W. EUGENE DAVIS, Circuit Judge:
    Lake Hill Motors, Inc. sued Jim Bennett Yacht Sales, Inc., its
    owner Jim Bennett (whom we refer to together as Jim Bennett),
    Yamaha Motor Co., Ltd., its subsidiary Yamaha Motor Corporation,
    USA, certain employees of Yamaha Motor Co., Ltd. (whom we refer to
    together as Yamaha), and other unnamed dealers of Yamaha products
    for violations of the federal antitrust laws as well as violations
    of Mississippi law. The district court granted summary judgment to
    all the defendants on the antitrust claims and one state law claim
    and dismissed the remaining state law claims without prejudice.
    Finding no genuine issues of material fact concerning Lake Hill’s
    antitrust claims, we affirm the judgment of the district court.
    I.
    Yamaha manufactures a variety of boats and motors, including
    a line of one- to three-person motorized pleasure craft designed
    for   use   on     open   water.   Yamaha    competes   with    several   other
    manufacturers in the market for these personal watercraft.                Yamaha
    sells its products to consumers through a network of independent
    dealers.
    Both Lake Hill and Jim Bennett are dealers of Yamaha personal
    watercraft.        Lake Hill is located in Corinth, Mississippi and Jim
    Bennett in Iuka, Mississippi, about fifteen miles away. Because of
    their proximity, Lake Hill and Jim Bennett compete with each other
    in the sale of Yamaha personal watercraft.              Lake Hill’s Yamaha
    dealership is nonexclusive and does not require Lake Hill to sell
    Yamaha products to consumers at or above any particular price.
    In December of 1997 Lake Hill filed this lawsuit.              It first
    alleged that Jim Bennett, Yamaha, and certain other unnamed dealers
    of Yamaha personal watercraft conspired to fix the minimum resale
    price of Yamaha personal watercraft, and to terminate Lake Hill as
    a Yamaha dealer for charging less than that fixed price, in
    violation of § 1 of the Sherman Act, 
    15 U.S.C. § 1
    .             Lake Hill next
    alleged     that    Yamaha’s   cooperative    advertising      program,   which
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    reimbursed dealers for advertising only when that advertising
    stated either Yamaha’s suggested retail price or no price, violated
    § 1 of the Sherman Act.1     Lake Hill next alleged that Yamaha
    monopolized the market for personal watercraft in Mississippi,
    Tennessee, and Alabama in violation of § 2 of the Sherman Act, 
    15 U.S.C. § 2
    .    Finally, Lake Hill alleged that the defendants
    committed various violations of Mississippi law.   Lake Hill sought
    an injunction under § 16 of the Clayton Act, 
    15 U.S.C. § 26
    , to
    prevent Yamaha from terminating its dealership, as well as money
    damages under § 4 of the Clayton Act, 
    15 U.S.C. § 15
    .
    Both Yamaha and Jim Bennett moved for summary judgment on the
    three antitrust claims after the conclusion of discovery.      The
    district court subsequently granted summary judgment to both Yamaha
    and Jim Bennett on all the antitrust claims.    The district court
    held that Lake Hill had alleged a horizontal conspiracy to fix
    prices amongst Jim Bennett and other unnamed Yamaha personal
    watercraft dealers.   However, as Lake Hill had not identified any
    1
    The third count of Lake Hill’s complaint in fact alleges that
    the conspiracy to fix minimum resale prices between Yamaha, Jim
    Bennett and the other unnamed Yamaha dealers violated § 1 of the
    Sherman Act under a rule of reason analysis.         Based on the
    arguments submitted by Lake Hill in response to Yamaha and Jim
    Bennett’s motions for summary judgment, the duplication in Lake
    Hill’s complaint, and the fact that resale price maintenance
    agreements are per se unlawful, see Business Elec. Corp. v. Sharp
    Elec. Corp., 
    485 U.S. 717
    , 724, 
    108 S.Ct. 1515
    , 
    99 L.Ed.2d 808
    (1988), the district court construed the third count of Lake Hill’s
    complaint as concerning Yamaha’s cooperative advertising program.
    We do the same given Lake Hill’s arguments about the program in
    this appeal.
    -3-
    dealer other than Jim Bennett as a member of this conspiracy, it
    failed to show that there was any conspiracy to fix prices amongst
    Yamaha personal watercraft dealers. The district court held in the
    alternative that Lake Hill had failed to make any showing that it
    had been injured as a result of this purported conspiracy.
    The   district   court   held,     regarding   Yamaha’s     cooperative
    advertising program, that Lake Hill failed to make any showing that
    the   program   harmed     competition    in   the   market     for   personal
    watercraft in any way.      As to Lake Hill’s § 2 claim, the district
    court again held that Lake Hill had failed to produce any proof of
    a conspiracy that had harmed Lake Hill.         Having granted Yamaha and
    Jim Bennett summary judgment on the three antitrust claims, the
    district court also granted Yamaha and Jim Bennett summary judgment
    on Lake Hill’s Mississippi law claim for restraint of trade.               The
    district    court   then   dismissed     the   remainder   of    Lake   Hill’s
    Mississippi law claims without prejudice.
    Lake Hill then moved for reconsideration on the grounds of
    newly discovered evidence and filed an affidavit in support of the
    motion.     The district court denied the motion on the ground that
    the evidence had been available to Lake Hill before it ruled on
    Yamaha and Jim Bennett’s motions for summary judgment so that the
    evidence was not submitted timely.             Lake Hill then took this
    appeal.
    -4-
    II.
    We review the district court’s grant of summary judgment de
    novo.   Metro Ford Truck Sales, Inc. v. Ford Motor Co., 
    145 F.3d 320
    , 324 (5th Cir. 1998).     Summary judgment is appropriate, “if the
    pleadings, depositions, answers to interrogatories, and admissions
    on file, together with the affidavits, show that there is no
    genuine issue as to any material fact and that the moving party is
    entitled to a judgment as a matter of law.”          
    Id. at 324-25
    .
    Before reaching the merits of Lake Hill’s arguments, we first
    note that Lake Hill has not argued on appeal that the district
    court erred in granting summary judgment against it on its § 2
    claim or in dismissing its other Mississippi law claims.             As such,
    we must consider those claims abandoned.           Yohey v. Collins, 
    985 F.2d 222
    , 225 (5th Cir. 1993).
    We begin with Lake Hill’s argument that Yamaha, Jim Bennett,
    and other unnamed Yamaha dealers conspired to fix the minimum
    resale price of Yamaha personal watercraft.              Section 4 of the
    Clayton Act provides that “any person who shall be injured in his
    business or   property   by   reason     of   anything   forbidden    in   the
    antitrust laws may sue therefor....”          
    15 U.S.C. § 15
    .    A private
    plaintiff must show some injury to his business or property which
    results from some violation of the antitrust laws to recover
    damages under § 4 of the Clayton Act.         United Indus., Inc. v. Eimco
    Process Equip. Co., 
    61 F.3d 445
    , 448 (5th Cir. 1995); McCormack v.
    NCAA, 
    845 F.2d 1338
    , 1341 (5th Cir. 1988).               Thus, even if the
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    plaintiff can show some violation of the antitrust laws, they may
    not recover under § 4 of the Clayton Act unless they can also show
    that they have suffered some injury as a result of the violation.
    Slowiak v. Land O’ Lakes, Inc., 
    987 F.2d 1293
    , 1296 (7th Cir.
    1993); Isaksen v. Vermont Castings, Inc., 
    825 F.2d 1158
    , 1165 (7th
    Cir. 1987).   Likewise, a plaintiff seeking injunctive relief under
    § 16 of the Clayton Act can only obtain that relief when they show
    a significant threat of some injury to their business or property
    from a violation of the antitrust laws.     McCormack, 
    845 F.2d at 1341
    ; Cargill, Inc. v. Monfort of Colorado, Inc., 
    479 U.S. 104
    ,
    113, 
    107 S.Ct. 484
    , 
    93 L.Ed.2d 427
     (1986) (holding that §§ 4 and 16
    of the Clayton Act provide a complementary set of remedies).2
    Lake Hill asserts that Yamaha, Jim Bennett and certain other
    unnamed Yamaha dealers conspired to fix a minimum resale price for
    Yamaha personal watercraft.   If Lake Hill were able to prove such
    a conspiracy between Yamaha and Jim Bennett, that conspiracy would
    2
    A showing of injury-in-fact by a plaintiff in an antitrust
    action is in fact only a first step. The plaintiff’s injury must
    also flow from the anticompetitive effect of the violation of the
    antitrust laws which causes the plaintiff’s injury. That is, the
    injury the plaintiff suffers must be antitrust injury. Brunswick
    Corp. v. Pueblo Bowl-O-Mat, Inc., 
    429 U.S. 477
    , 489, 
    97 S.Ct. 690
    ,
    
    50 L.Ed.2d 701
     (1977). Because we find that Lake Hill has failed
    to show that it suffered any injury at all, we need not consider
    whether any injury it could suffer as a result of the violation it
    has alleged would qualify as antitrust injury. See Pace Elec.,
    Inc. v. Canon Computer Systems, Inc., 
    213 F.3d 118
    , 122-23 (3rd
    Cir. 2000).
    -6-
    be a violation of § 1 of the Sherman Act.3    See Monsanto Co. v.
    Spray-Rite Serv. Corp., 
    465 U.S. 752
    , 
    104 S.Ct. 1464
    , 
    79 L.Ed.2d 775
     (1984) (setting forth what evidence is required to allow a
    finding of a conspiracy to fix minimum resale prices between a
    manufacturer and a dealer).   Furthermore, the violation would be
    per se, meaning that Lake Hill would not need to show any harm to
    competition as a result of the conspiracy.    Bus. Elec. Corp. v.
    Sharp Elec. Corp., 
    485 U.S. 717
    , 724, 
    108 S.Ct. 1515
    , 
    99 L.Ed.2d 808
     (1988).   However, we need not consider whether Lake Hill
    produced any evidence that would allow a reasonable trier of fact
    to conclude that there was a conspiracy between Yamaha and Jim
    Bennett, because Lake Hill has produced no evidence that would
    allow a reasonable trier of fact to conclude that it was injured as
    a result of this alleged conspiracy.
    Almost all of the evidence Lake Hill submitted in response to
    the summary judgment motions concerns the extent to which Jim
    Bennett disliked and complained about other Yamaha dealers who sold
    personal watercraft below Yamaha’s suggested retail price.   Though
    this may be relevant to showing an agreement between Yamaha and Jim
    3
    The district court read Lake Hill’s complaint as stating a
    cause of action arising out of a horizontal conspiracy between Jim
    Bennett and other Yamaha dealers. It was correct to note that Lake
    Hill had not identified any of the other dealers who had conspired
    with Jim Bennett in this alleged conspiracy. However, Lake Hill’s
    complaint is better read as alleging a vertical conspiracy, that is
    one between the manufacturer Yamaha, the dealer Jim Bennett, and
    other unnamed dealers.    To allege a vertical conspiracy to fix
    minimum resale prices, Lake Hill need not identify anyone other
    than Yamaha and Jim Bennett.
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    Bennett, it shows nothing in the way of injury to Lake Hill.              The
    only evidence Lake Hill pointed to concerning possible injury to
    itself as a result of the alleged conspiracy is found in the
    deposition testimony of Jerry Dan McLemore, one of the principals
    of Lake Hill.        McLemore testified that he met with Scott Wall, a
    Yamaha executive and one of the defendants in this lawsuit, at a
    Yamaha dealers’ meeting in Dallas sometime during 1995.              McLemore
    said that Wall “raked [him] over the coals” for cutting prices
    below Yamaha’s suggested retail price and threatened McLemore that
    Lake Hill’s dealership would be terminated if Lake Hill’s prices
    did not increase.
    Though Wall may very well have threatened McLemore at the
    meeting in Dallas in 1995, that fact is insufficient to show that
    Lake Hill has been injured by any conspiracy between Yamaha and Jim
    Bennett.      Lake Hill was never terminated as a dealer after the
    Dallas meeting and remains a Yamaha dealer to this day.             Moreover,
    Lake   Hill    has    presented   no   evidence   that   it   was   otherwise
    sanctioned by Yamaha in any way after the meeting in Dallas.
    Neither has Lake Hill presented any evidence that it raised
    its prices after the Dallas meeting to meet Yamaha’s alleged
    threats.      McLemore himself testified that every Yamaha personal
    watercraft that Lake Hill sold from 1996 to 1998 was sold below
    Yamaha’s suggested retail price.         McLemore also admitted that any
    sales that Lake Hill lost in the mid-1990s were due solely to
    vigorous competition with Jim Bennett. Lake Hill has made no
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    showing that it was injured in its business or property, and so has
    no cause of action under § 4 of the Clayton Act.
    Neither is Lake Hill entitled to injunctive relief under § 16
    of the Clayton Act.         Section 16 requires some threat of antitrust
    injury to justify injunctive relief.              A threat made sometime in
    1995 and never acted upon before the filing of this lawsuit in
    December of 1997 can not be said to be a genuine threat sufficient
    to    justify    injunctive     relief   under    §   16.   In   sum,    whatever
    conspiracy existed between Yamaha and Jim Bennett proved irrelevant
    to Lake Hill, as Yamaha never did anything to Lake Hill in
    furtherance of the conspiracy.
    Yamaha and Jim Bennett were also entitled to summary judgment
    on    Lake    Hill’s    §   1    claim   concerning     Yamaha’s   cooperative
    advertising program.            We have previously held that cooperative
    advertising programs such as Yamaha’s are to be analyzed under the
    rule of reason.        In re Nissan Antitrust Litigation, 
    577 F.2d 910
    ,
    917 (5th Cir. 1978).        Thus, Lake Hill must show not only that there
    was    some     conspiracy,      but   also    that   the   conspiracy    harmed
    competition, to show a violation of § 1 of the Sherman Act.
    Business Elec., 
    485 U.S. at 723-25
    .            Lake Hill has made no showing,
    and indeed has not even attempted to make a showing, that Yamaha’s
    cooperative advertising program harmed competition in the market
    for personal watercraft.           Jerry Dan McLemore in fact admitted in
    his deposition that competition for the sale of personal watercraft
    was fierce.
    -9-
    III.
    Lake Hill, in its motion for reconsideration under Fed. R.
    Civ. P. 59(e), presented an affidavit from Pug Vickers, a Lake Hill
    employee.     The affidavit states that Yamaha allocated Lake Hill
    only 2 model year 2000 personal watercraft even though Lake Hill
    ordered 23.    Lake Hill now argues that this affidavit shows that it
    has suffered, or at least is threatened with, some injury from the
    alleged resale price maintenance conspiracy between Yamaha and Jim
    Bennett.    We will not consider this affidavit, however, as it is
    not a part of the record before us.
    As we have said, the district court denied Lake Hill’s motion
    for reconsideration of its summary judgment.      The district court
    held that the facts asserted in the Vickers affidavit were known to
    Lake Hill before the summary judgment ruling and thus the affidavit
    was not timely filed as part of a motion for reconsideration based
    on new evidence.     We review the district court’s ruling on the
    motion for reconsideration only for an abuse of discretion.     Farm
    Credit Bank of Texas v. Guidry, 
    110 F.3d 1147
    , 1154 (5th Cir.
    1997).     Lake Hill makes no arguments in its appeal as to why the
    district court abused its discretion in denying Lake Hill’s motion
    for reconsideration.
    Moreover, the record indicates that Yamaha informed Lake Hill
    of the model year 2000 product allocation no later than August 9,
    1999, and the district court did not issue its summary judgment
    until August 23, 1999.       A district court is well within its
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    discretion to refuse to consider evidence submitted as part of a
    motion under Rule 59(e) which was known to the moving party before
    the summary judgment was issued.   Lavespere v. Niagra Mach. & Tool
    Works, Inc., 
    910 F.2d 167
    , 175 (5th Cir. 1990).   The district court
    did not abuse its discretion in refusing to consider the Vickers
    affidavit and in denying Lake Hill’s motion for reconsideration.
    IV.
    Lake Hill has not shown any injury or threat of injury
    pursuant to its resale price maintenance cause of action.   Nor has
    it shown any harm to competition pursuant to its cause of action
    concerning Yamaha’s cooperative advertising program.     Therefore,
    the judgment of the district court is AFFIRMED.
    AFFIRMED.
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