Bar's Products v. Bars Products Int'l , 662 F. App'x 400 ( 2016 )

NOT RECOMMENDED FOR FULL-TEXT PUBLICATION
File Name: 16a0590n.06
Case No. 14-1611
UNITED STATES COURT OF APPEALS
FOR THE SIXTH CIRCUIT
FILED
Nov 02, 2016
BAR’S PRODUCTS INC. ) DEBORAH S. HUNT, Clerk
)
Plaintiff-Appellant, )
) ON APPEAL FROM THE UNITED
v. ) STATES DISTRICT COURT FOR
) THE EASTERN DISTRICT OF
BARS PRODUCTS INTERNATIONAL ) MICHIGAN
INC.; BAR’S PRODUCT INTERNATIONAL )
LTD.; BARS, INCORPORATED, California )
Corporation, )
)
Defendants-Appellees.
BEFORE: SILER, GIBBONS, and COOK, Circuit Judges.
COOK, Circuit Judge. For over 30 years, Bar’s Products (Bars) and Bars Products
International (BPI) shared the worldwide market for “Bar’s Leaks” brand automotive supplies.
Bars sold in the United States and Canada; BPI sold internationally. This relationship soured in
2007 when Bars started selling products abroad under a different brand name, and BPI responded
by promoting its products at a Las Vegas trade show. Bars sued BPI, alleging trademark
infringement and unfair competition; BPI countered with breach-of-contract and unfair-
competition claims. The district court dismissed all of Bars’s claims but allowed a jury to
consider BPI’s counterclaims. The jury awarded BPI $1,560,195 for breach of contract and
$974,849 for unfair competition. On appeal, Bars argues that the district court erred in denying
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its motion for judgment as a matter of law on both of BPI’s counterclaims and by refusing to
grant Bars leave to amend its trademark claim. We AFFIRM in part and REVERSE in part.
I.
In 1947, Fred Barton developed a radiator stop-leak product and later established Bars to
market it. Barton protected his invention through patents and trademarks, holding some in his
individual capacity and others through Bars or Barton’s wholly-owned company, Huki Lau.
Over the next two decades, Barton built an international distribution chain by selling raw
materials to companies licensed to produce and sell Bars’s signature brand of “Bar’s Leaks”
products.
BPI began as one of Bars’s foreign licensees. In 1973, Barton, Huki Lau, and Bars
executed a series of agreements to “sell, assign and transfer” to BPI “all foreign business in any
and all countries foreign to the United States except Canada including all right, title and interest
in any and all . . . foreign inventions, patents, trademarks . . . together with the good will of the
foreign business.” Bars was a party to only one of those agreements; Barton or Huki Lau
executed the rest in their own names.
Through these agreements, BPI gained control over the foreign distribution of Bar’s
Leaks products outside of Canada. For the next 30 years Bars and BPI maintained a harmonious
business relationship. Bars sold BPI the raw ingredients to make Bar’s Leaks products and
neither party encroached on the other’s territory. The two companies also shared a booth for
many years at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, with BPI
attending as Bars’s guest. At these conventions, Bars referred international buyers to BPI.
This relationship deteriorated in the early 2000s when Bars increased the price of raw
materials and proposed to purchase back all of BPI’s assets and goodwill. When BPI refused,
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Bars demanded a two-month lead time on all orders, which, when combined with the price
increase, prompted BPI to open its own plant to manufacture the ingredients necessary to
produce Bar’s Leaks products. Bars later purchased the rights to the “Rislone” brand and began
selling automotive products internationally under that label in 2007. At trial, Bars’s President
admitted that some Rislone products it sold abroad were the “same thing” as what Bars sold
domestically. Moreover, some of those products referenced “Bar’s Leaks” or “Bar’s Products”
on their labels. This marked the first time Bars sold products outside the United States without
BPI’s blessing.
BPI attended the Las Vegas products expo with its own independent booth for the first
time in 2010. Displeased, Bars filed the present lawsuit, asserting trademark infringement and
unfair competition. BPI counterclaimed for breach of contract and unfair competition,
maintaining that Bars breached the 1973 agreements by selling automotive products abroad.
The district court dismissed Bars’s trademark claim and refused leave to amend.
Following three-and-a-half years of motion practice, Bars and BPI finally tried the case before a
jury. At the close of evidence, BPI moved under Federal Rule of Civil Procedure 50 for
judgment as a matter of law on Bars’s remaining claims, which the court granted, and Bars does
not appeal. The district court denied Bars’s Rule 50 motion on BPI’s breach-of-contract and
unfair-competition counterclaims. The jury then returned a verdict for BPI on both
counterclaims and awarded it $1,560,195 in breach-of-contract damages and $974,849 as
damages for unfair competition. After the verdict, Bars renewed its motion for judgment as a
matter of law, or in the alternative for a new trial or remittitur, which the district court denied.
Bars appeals, taking issue with the district court’s denial of its Rule 50 motions and the court’s
refusal to grant it leave to amend its trademark claim.
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II.
A. Breach of Contract
Bars first argues that the district court should have granted its renewed motion for
judgment as a matter of law on BPI’s breach-of-contract counterclaim. We review this decision
de novo. Barnes v. City of Cincinnati, 401 F.3d 729, 736 (6th Cir. 2005). Judgment as a matter
of law is appropriate only when, construing the evidence in the light most favorable to the non-
moving party, “there is a complete absence of fact to support the verdict, so that no reasonable
juror could have found for the nonmoving party.” Kiphart v. Saturn Corp., 251 F.3d 573, 581
(6th Cir. 2001) (quoting Moore v. KUKA Welding Sys. & Robot Corp., 171 F.3d 1073, 1078 (6th
Cir. 1999)). Michigan law governs the substance of BPI’s breach-of-contract claim. See Wells
v. 10-X Mfg. Co., 609 F.2d 248, 253 (6th Cir. 1979).
The district court denied Bars’s renewed motion because it concluded that sufficient
evidence supported: (1) the existence of an enforceable contract; and (2) that Bars breached that
contract. We agree.
1. Scope of the 1973 Agreements
Bars argues that the district court erred by allowing the jury to consider all the 1973
transferring assignments as part of the “contract” that obligated Bars, even though Barton and
Huki Lau, not Bars, signed many of those assignments. At trial and on appeal, Bars maintains it
should be bound only by the single agreement it signed.
The parol evidence rule forbids the introduction of evidence of prior or contemporaneous
agreements to vary the terms of a written instrument that purports to be the “final expression of
[the parties’] agreement.” Mich. Comp. Laws § 440.2202; United Precision Prods. Co. v. Avco
Corp., 540 F. App’x 489, 493 (6th Cir. 2013) (applying Michigan law). But absent a finding that
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the parties intended the document to represent the complete and final embodiment of their
agreement, courts admit extrinsic evidence to explain the parties’ intent. See NAG Enters., Inc.
v. All State Indus., Inc., 285 N.W.2d 770, 771 (Mich. 1979) (per curiam). And “[e]xtrinsic
evidence of prior or contemporaneous agreements or negotiations is admissible as it bears on this
threshold question of whether the written instrument is [the complete agreement between the
parties].” Id.
Nothing in the single agreement Bars signed identifies the writing as the “final
expression” of the parties’ agreement. All the extrinsic evidence points in the other direction.
Barton founded Bars and served as its president and majority shareholder for over 20 years until
just before he made the assignments at issue. Barton also owned Huki Lau, which shared an
address with Bars in 1973. And during the period leading up to the 1973 agreements, Bars,
Barton, and Huki Lau operated as a single entity: Bars sold product through license agreements
that Barton held in his individual capacity, using intellectual property that Barton or Huki Lau
owned. A 1973 letter from Bars’s counsel to BPI—written after Barton sold his shares in Bars—
acknowledges this reality. The letter references “proper Assignments from Frederic D. Barton,
Huki Lau Inc. and [Bars] to [BPI],” and confirms that “[t]hese assignments are perfect and
everything now appears to be in order for commencing transfer of all rights to [BPI].”
Despite all this, Bars claims that “BPI failed to submit any evidence that Barton had the
authority to enter into agreements on behalf of Bars.” Yet, as the district court noted, none of the
signatories testified at trial, meaning that BPI needed to rely on circumstantial evidence to show
that Bars intended to be bound by the Barton and Huki Lau assignments. That evidence strongly
suggests that the 1973 agreements were a package deal.
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2. Breach
Bars argues that even considering all the agreements as a single contract, BPI produced
no evidence of breach. At trial, BPI argued that Bars breached the contract by: (1) applying for
foreign trademark registrations in countries where BPI owned the relevant trademarks; (2) selling
products with the “Bar’s Leaks” trademark outside the U.S. and Canada; and (3) selling products
under the “Rislone” brand to customers outside the U.S. and Canada.
The jury awarded BPI $1,537,659 in damages for “sales of items other than Bar’s Leaks
outside the United States and Canada.” This could only mean Rislone and the raw materials
used to make Rislone, because those are the only products “other than Bar’s Leaks” that Bars
sells. Yet Bars reasons that because it did not own Rislone in 1973, selling Rislone could only
constitute breach if the 1973 agreements include a non-compete provision or non-solicitation
covenant. Bars insists that BPI failed to establish either.
BPI disclaims ever arguing that the 1973 agreements contain a non-compete provision or
implied non-solicitation covenant. BPI maintains that it purchased “the exclusive rights to sell
the Bars’ product line in all countries (outside of the U.S. and Canada),” and Bars breached by
selling automotive products abroad, whether labeled as “Bar’s Leaks” or “Rislone,” and
regardless of whether those products existed in 1973.
The district court instructed the jury that it could construe the contract as including either
an agreement that limits competition or an implied non-solicitation covenant. The general
verdict form, however, asked only whether “Bars breached an enforceable contract.”
“When one of several claims submitted to the jury should not have been submitted,
‘a general verdict . . . cannot stand.’” Doherty v. Am. Motors Corp., 728 F.2d 334, 344 (6th Cir.
1984) (quoting Morrissey v. Nat’l Maritime Union of Am., 544 F.2d 19, 26 (2d Cir. 1976)).
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Otherwise “[t]here is no way to know that the invalid claim . . . was not the sole basis for the
verdict.” Id. (quoting United Pilots Ass’n v. Halecki, 358 U.S. 613, 619 (1959)). Accordingly,
Bars is correct that if the district court erred in submitting to the jury either a non-competition or
non-solicitation theory of liability, a new trial is warranted. See, e.g., Loesel v. City of
Frankenmuth, 692 F.3d 452, 467–68 (6th Cir. 2012) (ordering a new trial where the jury
instructions presented alternative theories of liability, one of which was not properly submitted,
and the jury returned a general verdict in favor of plaintiff); Virtual Maint., Inc. v. Prime
Comput., Inc., 11 F.3d 660, 667 (6th Cir. 1993) (same). We consider each theory in turn and
conclude that the district court committed no error.
a. Non-Competition Theory
Bars argues that in the absence of a non-compete provision in the 1973 agreements, BPI
could have no tenable claim. According to Bars, non-compete agreements must be “expressly
reserved in a contract,” and because the 1973 assignments did not do so, the district court ought
to have ruled in favor of Bars on BPI’s non-competition theory of breach.
Before addressing the merits, BPI suggests that Bars waived this argument by failing to
object to the jury instructions. But because Bars argued that the agreements lack a non-compete
agreement in multiple motions before the district court—including in its motion for judgment as
a matter of law before the court gave the pertinent instructions—Bars preserved this argument
for appeal. See K&T Enters., Inc. v. Zurich Ins. Co., 97 F.3d 171, 174–75 (6th Cir. 1996).
By framing our interpretative task narrowly—does the contract include an express non-
competition provision—Bars invites the answer: clearly not. That, says BPI, is not the right
question: The jury was not asked to find an express non-competition provision in the contract.
The district court instructed the jury that it could find the parties to have “entered into an
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agreement that limit[s] competition.” The question then becomes: could the jury have construed
the contract in a way that “limits competition.”
Contract interpretation is generally a question of law but becomes a question of fact if the
contract language is ambiguous. Klapp v. United Ins. Grp. Agency, 663 N.W.2d 447, 453–54
(Mich. 2003) (citing Hewett Grocery Co. v. Biddle Purchasing Co., 286 N.W. 221 (Mich.
1939)). The initial ambiguity determination is a question of law that we review de novo. Id. at
451 (citing Farm Bureau Mut. Ins. Co. v. Nikkel, 596 N.W.2d 915 (Mich. 1999)). A contract is
ambiguous “if the language is susceptible to two or more reasonable interpretations.” City of
Wyandotte v. Consol. Rail Corp., 262 F.3d 581, 585 (6th Cir. 2001) (quoting D’Avanzo v. Wise
& Marsac, P.C., 565 N.W.2d 915, 918 (Mich. Ct. App. 1997)). Only if the trial court finds
textual ambiguity should it allow the fact-finder to consider extrinsic evidence such as the “the
parties’ conduct, the statements of its representatives, and past practice.” Klapp, 663 N.W.2d at
454 (quoting Penzien v. Dielectric Prods. Eng’g Co., 132 N.W.2d 130, 132 (Mich. 1965)).
At the outset, Bars faults the district court for allowing course-of-conduct evidence
before finding the agreements ambiguous. The district court did err in this regard: the court
instructed the jury that it could “consider the conduct of the parties” only if it “find[s] the
contract is ambiguous.” Although the court’s instruction correctly states the trigger for allowing
extrinsic evidence, it gets the actor wrong: the judge, not the jury, should make a finding of
ambiguity. See, e.g., Klapp, 663 N.W.2d at 451, 454. Nonetheless, “we will not set aside a jury
verdict on the basis of a technically faulty jury instruction when the error is harmless.”
Bridgeport Music, Inc. v. UMG Recordings, Inc., 585 F.3d 267, 274 (6th Cir. 2009) (citing
Barnes v. Owens-Corning Fiberglas Corp., 201 F.3d 815, 822 (6th Cir. 2000)).
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The 1973 agreements are “susceptible to two or more reasonable interpretations,” and
therefore ambiguous. City of Wyandotte, 262 F.3d at 585 (quoting D’Avanzo, 565 N.W.2d at
918). The 1973 agreements all include similar language transferring to BPI “all foreign business
in any and all countries foreign to the United States except Canada, including all right . . . in any
and all such [intellectual property] . . . including but not being limited to” specified foreign
trademarks, as “fully and entirely as the same would have been held by [Bars] had this
assignment and sale not been made.” The agreements describe the business sold as “radiator and
cooling system products.”
This language could reasonably be read to transfer not only the foreign rights in Bars’s
automotive and radiator cooling products circa 1973, but also the right to market Bars’s future
product line of radiator and cooling products. The words “including but not being limited to”
and “any and all foreign countries” clearly contemplate the transfer of intellectual property other
than what is described in the contract, making the transfer of associated future business a
reasonable contract interpretation.
Bars resists a finding of ambiguity by focusing on the way the contracts describe the
“foreign business” BPI sought to buy. All the 1973 agreements explain that Bars “is doing
business pertaining to radiator and cooling system products” and specify that BPI “is desirous of
acquiring such business in all countries foreign to the United States except Canada.” According
to Bars, the use of the present-tense verb “is” makes clear that the parties intended to transfer
only Bars’s foreign business and intellectual property as of 1973.
Bars’s argument has force, but the use of the present-tense verb does not bear the
controlling weight that Bars assigns to it. “[L]egal drafters frequently use the present tense to
cover the present and the future.” Multimatic, Inc. v. Faurecia Int. Sys. USA, Inc., 358 F. App’x
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643, 647 (6th Cir. 2009); see also In re Stratford of Tex., Inc., 635 F.2d 365, 369 (5th Cir. 1981)
(“[T]he present tense of a verb may sometimes refer to the past and to the future as well as to the
present . . . [,] [f]urthermore, the present tense may be used when the time is actually indefinite.”
(internal citation omitted)). And here, the use of the present-tense does little to resolve the
ambiguity present in the contract as a whole. First, that Bars would describe the nature of its
business in the present tense is unremarkable. Second, while one of the 1973 agreements
transfers “such foreign business,” clearly referencing the preamble, the others transfer “all
foreign business,” without referring to the business that Bars “is doing.” Third, the contracts
transfer “all foreign business in any and all countries foreign to the United States . . . including
but not being limited to” the business associated with Bars’s existing intellectual property. Had
the parties intended to transfer only the business associated with Bars’s intellectual property
circa 1973, the language “any and all” and “including but not being limited to” would be
redundant.
Because we find the 1973 agreements ambiguous, only harmless error resulted from
letting the jury determine ambiguity. And given this ambiguity, the jury could properly consider
extrinsic evidence to discern the parties’ intent. At trial, BPI found support for its reading of the
1973 agreements in the parties’ course of conduct. First, Bars sent BPI a letter shortly after all
the agreements were executed stating that “[t]hese assignments are perfect and everything now
appears to be in order for commencing transfer of all rights to [BPI].” Second, Bars sold no
products outside the United States, Canada, or Mexico for over thirty years between 1973 and
2007, and instead treated BPI as its exclusive international partner even as BPI’s presence
expanded beyond the markets that Bars serviced in 1973. Third, when Bars wanted to sell
products in Mexico in 1998, it sought and obtained a license from BPI in exchange for the
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payment of licensing fees. From this conduct a reasonable juror could find that Bars granted BPI
the exclusive right to sell its current and future products abroad.
b. Implied Non-Solicitation Theory
Bars next argues that no reasonable juror could have found a breach of the implied non-
solicitation covenant. “[U]nder Michigan law, the sale of a business along with its
accompanying good will gives rise to a covenant precluding the seller from soliciting back to
himself that which he has sold.” Worgess Agency, Inc. v. Lane, 239 N.W.2d 417, 421 (Mich. Ct.
App. 1976). Bars maintains that Michigan law requires proving solicitation of a “former
customer,” and asserts that its only international customers in 1973 were the eight foreign
distributors to whom it sold raw materials. Because the jury heard no evidence that it solicited
one of those customers, Bars concludes that it could not have breached the implied covenant.
Bars’s argument is flawed in several respects. To begin, Bars cites no case that would
require the district court (or this court) to find that Bars’s only customers as of 1973 were its
foreign distributors. That Bars only sold through distributors does not mean that end-users are
not its customers as a matter of law. Many companies make products intended for mass
consumption but choose to sell through distributors. The implied covenant would be toothless if
such a company could sell its entire business and goodwill, and then turn around and set up an
identical business so long as it reaches consumers through a different distribution chain. See
Getter v. Levine, 24 N.W.2d 149, 152 (Mich. 1946) (noting seller of a business and its goodwill
may not start a new business and “represent the new business as a continuation of the old”);
Colton v. Duvall, 237 N.W. 48, 50 (Mich. 1931) (explaining that seller is “not at liberty to
destroy what he transferred or depreciate what he sold”).
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Bars’s argument that BPI was required to show solicitation of one of the 1973 distributors
also assumes that the 1973 agreements transferred only Bars’s then-existing foreign business.
As discussed above, however, the jury could construe the contract to transfer to BPI all foreign
business in radiator and cooling products, not just the business Bars was doing in 1973. And
because the core of a Worgess claim is “soliciting back . . . that which [is] sold,” Worgess,
239 N.W.2d at 421, this distinction matters. As the jury heard, Bars sold automotive products
abroad under the Rislone brand, many of which were similar to or the same as products that BPI
sold as “Bar’s Leaks.” The jury also heard evidence that, in some cases, Bars simply placed a
Rislone sticker over “Bar’s Leaks” products and displayed them at international trade shows.
Moreover, some of the Rislone products sold abroad referenced “Bar’s Leaks” or “Bar’s
Products” on their labels. A reasonable juror could conclude that Bars “solicited back” the
foreign business that it sold by selling substantially the same products under the Rislone brand
name.
c. Alleged Scope and Duration Errors
Bars presents two final arguments—both flawed—for why the district court erred in
denying its motion for judgment as a matter of law on BPI’s breach-of-contract counterclaim.
Bars argues that even if the district court properly submitted the non-compete theory to the jury,
the court “erred by failing to impose a reasonable scope and duration on the alleged” agreements.
And to the extent the jury found breach of a non-solicitation covenant, Bars maintains that any
covenant lasting decades is not supported by Worgess.
Bars’s first argument—that a perpetual worldwide non-compete is unreasonable—seems
at first, well, reasonable. No one disputes that “[n]ever is a long time.” Wolverine Sign Works v.
Powers, 227 N.W. 669, 670 (Mich. 1929). But Bars relies heavily on cases analyzing the
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reasonableness of express non-compete clauses in employment or business-sale contracts. In
such cases, the duration and geographic scope are specified, and the court analyzes the express
terms to determine whether they are reasonable in light of any legitimate business interests.
See, e.g., St. Clair Med., P.C. v. Borgiel, 715 N.W.2d 914, 918–19 (Mich. Ct. App. 2006). BPI’s
argument to the jury, however, was not that the 1973 agreements include an express non-
compete clause, but rather that Bars sold BPI the exclusive right to sell Bars’s radiator and
cooling products abroad. Cases involving express non-compete clauses therefore provide little
instruction.
Even if we entertain Bars’s argument and analyze the 1973 agreements as we would an
express non-compete, we would still not fault the district court for denying judgment as a matter
of law. “Agreements not to compete are permissible under Michigan law as long as they are
reasonable.” Thermatool Corp. v. Borzym, 575 N.W.2d 334, 336 (Mich. Ct. App. 1998).
Though such inquiry is “inherently fact-specific . . . [t]he reasonableness of a noncompete
provision is a question of law where relevant facts are undisputed.” Certified Restoration Dry
Cleaning Network, L.L.C. v. Tenke Corp., 511 F.3d 535, 547 (6th Cir. 2007) (internal citations
and quotation marks omitted) (alteration in original). In the business-sale context, “the restraint
may be as broad as the business covered by the agreement and of sufficient scope to prevent
competition therewith.” Owens v. Hatler, 129 N.W.2d 404, 406 (Mich. 1964); see also
Woodward v. Cadillac Overall Supply Co., 240 N.W.2d 710, 714 (Mich. 1976) (noting that the
reasonableness of non-competition agreements in the employer-employee context is “generally
scrutinized more rigorously than the reasonableness of the covenant not to compete incident to
the sale of a business”).
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Because the parties disputed almost every material fact regarding what the 1973
agreements conveyed, the district court properly allowed the jury to decide the reasonableness of
the contract’s competition-limiting effect. See Certified Restoration, 511 F.3d at 547. Bars sold
BPI “all foreign business in any and all countries foreign to the United States.” Given that a
restraint in the business-sale context may be “as broad as the business covered by the agreement
and of sufficient scope to prevent competition therewith,” Bars has not convinced us that a
restraint extending to all foreign countries is unreasonable in these particular circumstances.
Owens, 129 N.W.2d at 406; see also New World Sys. Corp. v. Jones, No. 06-11603, 2009 WL
996954, at *11 (E.D. Mich. Apr. 14, 2009) (a non-competition agreement without any
geographic limitations “can be reasonable if the employer actually has legitimate business
interests throughout the world”); ACS Consultant Co. v. Williams, No. 06-11301, 2006 WL
897559, at *7 (E.D. Mich. Apr. 6, 2006) (upholding agreement prohibiting competition in all
50 states because plaintiff serviced all 50 states); Capaldi v. LiftAid Transp., L.L.C., No. 267981,
2006 WL 3019799, at *4 (Mich. Ct. App. Oct. 24, 2006) (per curiam) (“A restriction that is not
limited in its geographic scope is not necessarily unreasonable.”).
Bars’s objection to the lack of a time limitation on the implied non-solicitation covenant
is equally unconvincing. Bars latches onto language in Worgess stating that the covenant only
lasts “for a sufficient length of time in order to allow [the buyer] to attract to itself and make its
own that which [the seller] sold.” Worgess, 239 N.W.2d at 422. Bars accuses the district court
of “punt[ing]” on the time-limit issue because it allowed the jury to “basically pick whatever
time limit it found reasonable.” But Worgess makes clear that the covenant “exists for no set
length of time,” and “is a question of fact to be determined by the trier of fact.” Id. at 422
(emphasis added). The Michigan Court of Appeals emphasized this point repeatedly. Id.
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Of course, just because an issue is a question of fact does not mean the district court must
accept anything the jury finds. Were we the factfinder, we might agree with Bars that an implied
covenant expired before Bars began selling Rislone. But respect for Worgess and respect for the
jury’s role prevents us from entering judgment as a matter of law unless “no reasonable juror”
could have found the implied covenant to still be in effect. Kiphart, 251 F.3d at 581 (quoting
Moore, 171 F.3d at 1078). That is a high bar and one that Bars fails to clear.
Viewing the evidence in the light most favorable to BPI, both the non-compete and non-
solicitation theories submitted to the jury enjoy legal and evidentiary support. We accordingly
affirm the district court’s judgment with respect to BPI’s breach-of-contract counterclaim.
B. Unfair Competition
Bars next argues that it is entitled to judgment as a matter of law on BPI’s unfair-
competition counterclaim because the claim relies on the same conduct underlying BPI’s breach-
of-contract counterclaim. In the alternative, Bars asserts that BPI failed to prove damages
causally connected to any unfair conduct, thereby warranting reversal, remittitur, or a new trial
on damages.
Michigan law prohibits “any conduct that is fraudulent or deceptive and tends to mislead
the public.” ATCO Indus., Inc. v. Sentek Corp., Nos. 232055, 235398, 2003 WL 21582962, at *3
(Mich. Ct. App. July 10, 2003) (per curiam) (citing Clairol, Inc. v Boston Discount Ctr. of
Berkley, Inc., 608 F.2d 1114, 1120 (6th Cir. 1979)). As a tort, unfair competition requires breach
of a “duty separate and distinct from breach of contract.” Haas v. Montgomery Ward & Co.,
812 F.2d 1015, 1016 (6th Cir. 1987). A plaintiff that establishes unfair competition can recover
only for the “loss actually sustained by plaintiff as the direct and natural consequence of
[defendant’s unfair] acts.” Liberty Oil Corp. v. Crowley, Milner & Co., 258 N.W. 241, 244
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(Mich. 1935). “[D]amages which are uncertain or speculative cannot form the basis of recovery.”
Id.; see also Socony-Vacuum Oil Co. v. Rosen, 108 F.2d 632, 636 (6th Cir. 1940) (applying
Liberty Oil); Veteran Med. Prods., Inc. v. Bionix Dev. Corp., No. 1:05-cv-655, 2009 WL
891724, at *10–14 (W.D. Mich. Mar. 31, 2009) (applying Liberty Oil and reversing verdict
where defendant presented “no evidence from which a reasonable jury could begin to determine
any amount of actual damages with reasonable certainty”).
The jury awarded BPI $974,849 in damages for unfair competition. In opposing Bars’s
renewed motion for judgment as a matter of law, BPI cited three acts that arguably show breach
of a duty “separate and distinct” from breach of contract. The district court relied on these acts
in denying Bars’s motion. First, the court credited testimony suggesting that Bars registered
trademarks in foreign countries where BPI owned the relevant marks. Second, the court cited
evidence that Bars attempted to sell raw materials to Sonax—one of BPI’s European licensees—
for use in “Bar’s Leaks” products, and “conspired with others to sell products [in] countries
where BPI held the trademarks of the products.” Third, the court concluded that Bars “may have
attempted to deceive the public or those purchasing the products that [it] had the authority to sell
such products outside the United States and Canada.”
Assuming, without deciding, that these acts constitute unfair competition under Michigan
law, BPI failed to prove damages causally connected to that conduct. The district court properly
instructed the jury that BPI must prove damages “sustained . . . as a result of Bar’s unfair
competition.” At trial, however, BPI failed to distinguish between breach-of-contract and unfair-
competition damages at all. In fact, BPI did not even attempt to calculate its losses from the
conduct that it claims was unfair. BPI’s damages model calculated lost profits due to Bars’s
international sales of Bar’s Leaks, Rislone, and raw materials, but BPI’s position at trial and on
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
appeal is that these sales constitute breach of contract. Indeed, BPI’s damages expert testified
that his model assumed that Bars’s sale of Bar’s Leaks, Rislone, and raw materials outside the
United States or Canada would “violate[] the contract” between BPI and Bars. At oral argument
BPI’s counsel conceded that its expert made no attempt to distinguish between breach-of-
contract and unfair-competition damages.
Because BPI shouldered the burden of proving damages causally connected to its unfair-
competition claim, its failure to do so is fatal. See Liberty Oil Corp., 258 N.W. at 244. BPI’s
response, both in its brief and at oral argument, is to point out that the unfair-competition
damages are less than BPI’s total request for damages on both its breach-of-contract and unfair-
competition claims. True enough. But that does not excuse BPI’s failure to prove with
reasonable certainty damages causally connected to Bars’s unfair conduct. See Liberty Oil
Corp., 258 N.W. at 244. The damages award is thus “beyond the maximum damages that the
jury reasonably could find to be compensatory” for any harm suffered by BPI as a result of
Bars’s unfair competition. See Champion v. Outlook Nashville, Inc., 380 F.3d 893, 905 (6th Cir.
2004) (quoting Gregory v. Shelby Cty., 220 F.3d 433, 443 (6th Cir. 2000)); see also Liberty Oil
Corp., 258 N.W. at 244. We therefore reverse the district court’s denial of Bars’s renewed
motion for judgment as a matter of law on BPI’s unfair-competition counterclaim.
C. Bar’s Lanham Act Claim
The last appealed issue is whether the district court erred in dismissing Bars’s trademark-
infringement claim and denying its motion to amend. Because the district court denied leave to
amend on futility grounds, we review that denial de novo. See Evans v. Pearson Enters., Inc.,
434 F.3d 839, 853 (6th Cir. 2006). Amendment is proper if Bars’s allegations, taken as true and
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
construed in the light most favorable to Bars, “state a claim to relief that is plausible on its face.”
Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007).
To state a claim for trademark infringement under the Lanham Act, Bars needed to plead
sufficient facts to establish that: (1) it owns a registered trademark; (2) the defendant used the
mark in commerce; and (3) the use was likely to cause confusion. 15 U.S.C. § 1114(1); Hensley
Mfg., Inc. v. ProPride, Inc., 579 F.3d 603, 609 (6th Cir. 2009). Bars’s proposed amended
complaint alleged that BPI displayed the “Bar’s Leaks” trademark at the AAPEX show in Las
Vegas. BPI agreed that Bars had shown the first and third factors, but disputed that its use of the
mark at the show constituted “use in commerce” in the absence of proof of sales to U.S. or
Canadian customers.
The district court denied Bars’s motion to amend. It allowed that BPI’s display of the
Bar’s Leaks mark at AAPEX “may . . . establish[] that [BPI] used the mark in commerce.” But
given Bars’s admission that BPI attended AAPEX as Bars’s guest for many years, the court
determined that BPI “had the authority to use the mark” at AAPEX. With this authority, the
court concluded, BPI’s use of a separate booth alone could not constitute infringement. And
because Bars did not allege any additional acts of infringement, such as the “use of the mark in
any products sold within the United States and Canada,” the court deemed amendment futile.
Before addressing the merits, we must undertake the threshold question of how to
construe the district court’s conclusion that BPI “had the authority to use the mark.” The court
cited Allard Enterprises., Inc. v. Advanced Programming Resources, Inc., 249 F.3d 564 (6th Cir.
2001), which stands for the principle that trademark rights obtained through registration are
subject to rights acquired by prior use. Id. at 572. But the prior-use doctrine has no bearing on
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Bar’s Products Inc. v. Bars Products International Inc., et al.
Bars’s trademark-infringement claim. Bars was both the first actual user of the “Bar’s Leaks”
trademark and the first party to register the mark.
The court’s rationale is more properly grounded in the doctrine of “acquiescence.”
An affirmative defense to trademark infringement, acquiescence requires “a finding of conduct
on the plaintiff’s part that amounted to an assurance to the defendant, express or implied, that
plaintiff would not assert his trademark rights against the defendant.” Elvis Presley Enters., Inc.
v. Elvisly Yours, Inc., 936 F.2d 889, 894 (6th Cir. 1991) (quoting Sweetheart Plastics, Inc. v.
Detroit Forming, Inc., 743 F.2d 1039, 1046 (4th Cir. 1984)). Acquiescence requires
unreasonable delay in enforcing trademark rights, prejudice to the defendant, and a showing, by
words or conduct, that the trademark holder “active[ly] consent[ed]” to use of the mark. What-
A-Burger of Va., Inc. v. Whataburger, Inc. of Corpus Christi, Tex., 357 F.3d 441, 452 (4th Cir.
2004) (quoting Sara Lee Corp. v. Kayser-Roth Corp., 81 F.3d 455, 462 (4th Cir. 1996)).
BPI asserted this defense in its answer and advances an acquiescence argument on appeal.
Courts should not dismiss based on an affirmative defense unless “the undisputed facts
conclusively establish an affirmative defense as a matter of law,” Hensley Mfg., 579 F.3d at 613,
for example when “the plaintiff’s own allegations show that a defense exists that legally defeats
the claim for relief.” Marsh v. Genentech, Inc., 693 F.3d 546, 555 (6th Cir. 2012) (quoting
5B Charles Alan Wright, Arthur Miller, Mary Kay Kane & Richard Marcus, Federal Practice
& Procedure § 1357 at 713 (3d ed. 2004)). Because acquiescence is a fact-bound defense that
requires “a qualitative examination of the parties’ words and conduct and an equitable evaluation
of the length of the delay and the degree of prejudice to the defendant,” it is generally not
susceptible to resolution at the pleading stage. Hyson USA, Inc. v. Hyson 2U, Ltd., 821 F.3d 935,
941 (7th Cir. 2016).
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
Here, the allegations in Bars’s proposed amended complaint do not “conclusively
establish” the defense of acquiescence “as a matter of law.” Hensley Mfg., 579 F.3d at 613.
Though Bars did allow BPI to be a “guest[]” at its AAPEX booth for “many years” before BPI
attended separately, the complaint also alleged, in no uncertain terms, that BPI is “not authorized
to use Plaintiff’s BARS Marks in any manner.” The complaint further describes how Bars sent
BPI a letter prior to the AAPEX show informing BPI that “infringement” would result from
“[BPI’s] use of the BARS Marks” at the show. At the motion to dismiss stage, the district court
must accept all well-pleaded factual allegations as true. Logsdon v. Hains, 492 F.3d 334, 340
(6th Cir. 2007) (citing Gazette v. City of Pontiac, 41 F.3d 1061, 1064 (6th Cir. 1994)).
Of course, the district court might have disregarded Bars’s statement disclaiming BPI’s
authority as conclusory or belied by other allegations in the complaint. But even if we disregard
that single averment, the complaint as a whole still fails to unambiguously establish
acquiescence. For one thing, the complaint says nothing about whether BPI actually used the
“Bar’s Leaks” trademark when BPI was a guest at Bars’s booth. The complaint states that Bars
was the “exhibitor” and that BPI was a “guest[] at the Plaintiff’s booth,” but is silent on whether
BPI actually displayed or otherwise used the marks. At most, the complaint establishes that Bars
allowed BPI to be physically present in Bars’s booth, where Bars displayed its own marks. For
another, even if Bars had affirmatively consented to BPI displaying the “Bar’s Leaks” mark,
Bars consented to such use in its own booth. It is certainly possible that to the extent inviting
BPI can be construed as consent at all, it was contingent on BPI displaying its product side-by-
side with Bars. See Just Add Water, Inc. v. Everything But Water, Inc., No. Civ. 3:04-CV-2085-
H, 2005 WL 1206874, at *3 (N.D. Tex. May 18, 2005) (denying motion to dismiss on
acquiescence grounds where plaintiff had previously agreed not to sue defendant for use outside
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
of Texas, because it was “possible that [p]laintiff’s acquiescence was contingent upon
[d]efendant not using [the] mark in Texas,” which defendant had allegedly done). Finally, Bars
informed BPI prior to the show that it could not use the “Bar’s Leaks” mark. This suggests the
question whether Bars revoked any prior consent, and if so, whether that revocation defeats
BPI’s acquiescence defense.
In sum, the complaint allegations do not conclusively establish that Bars acquiesced to
BPI’s use of the Bar’s Leaks trademark at AAPEX. It may be that BPI ultimately succeeds in
establishing acquiescence, but such a conclusion is not dictated by the complaint. Accordingly,
we reverse the district court’s denial of Bars’s motion for leave to amend.
One final point warrants brief discussion. Bars argues that the district court refused leave
to amend on the alternative grounds that mere promotional use of a trademark, absent proof of
infringing sales, is not trademark infringement. But the district court did no such thing. The
district court simply held that because Bars consented to BPI’s display of the mark at AAPEX,
Bars would have to allege some other infringing conduct to state a claim. Because the district
court erred in finding consent at the pleading stage, it had no occasion to address whether proof
of infringing sales is necessary to state a trademark claim. We too express no view on that issue.
III.
For these reasons we AFFIRM the district court’s judgment in favor of BPI that denied
Bars’s post-verdict renewed motion on the breach-of-contract claim.
We agree that BPI could show no separate damages to support its unfair-competition
claim and thus REVERSE the district court’s judgment that denied Bars’s post-verdict renewed
motion on that claim.
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We REVERSE the district court’s denial of Bars’s motion for leave to file an amended
trademark claim and remand for further proceedings.
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Case No. 14-1611
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JULIA SMITH GIBBONS, Circuit Judge, concurring. I concur in the majority opinion
but would say a bit more in connection with the remand of Bar’s infringement claim. The
majority notes that the district court had no occasion to address whether proof of infringing sales
is necessary to state a trademark claim. But the district court may well have to address on
remand whether the conduct here can constitute infringement. Although our court has no
authority on point, the great weight of authority is that “mere advertising…standing alone, [does]
not constitute ‘use’ of the mark within the meaning of the Lahnam Act.” Buti v. Perosa, S.R.L.,
139 F.3d 98, 103 (2d. Cir. 1998); see also Couture v. Playdom, Inc., 778 F.3d 1379, 1381 (Fed.
Cir. 2015); Int’l Bancorp, LLC v. Societe des Baines de Mer et du Cercle des Estrangers a
Monaco, 329 F.3d 359, 361–66 (4th Cir. 2003); Sensient Techs. Corp. v. SensoryEffects Flavor
Co., 613 F.3d 754, 759–63 (8th Cir. 2010); Guantanamera Cigar Co. v. Corporacion Habanos,
S.A., 672 F. Supp. 2d 106, 110 (D.D.C. 2009). And it is uncertain whether noninfringing sales
abroad can constitute use of the mark in commerce. Neither party has briefed the issue, and
under these circumstances, we elect not to consider it initially on appeal. Whether this issue is
resolved at the pleading or proof stage of the litigation in the trial court, we leave it for another
day.
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
SILER, Circuit Judge, concurring in part and dissenting in part. The issues raised on
appeal are narrow. For that reason, I concur with the majority opinion in Sections II.A. and II.C.,
but I respectfully dissent as to Section II.B. Bar’s Products, Inc. (“Bars”) does not challenge as
inadmissible the testimony of Bars Products International’s (“BPI”) damages expert. Bars also
does not assert on appeal—or preserve through its renewed motion for judgment as a matter of
law—any prejudicial deficiency in the jury instructions on unfair competition.1 Instead, Bars
cabins its appeal to whether the evidence overlaps between BPI’s counterclaims of breach of
contract and unfair competition. I would affirm the denial of judgment as a matter of law
because the trial record contained evidence differentiating those two counterclaims. Under our
standard of review, the majority goes too far to suggest that reasonable minds could not separate
the evidence presented at trial.
Reversing a district court’s denial of a renewed motion for judgment as a matter of law
requires a showing that “viewing the evidence in a light most favorable to the non-moving party,
giving that party the benefit of all reasonable inferences, there is no genuine issue of material
fact for the jury, and reasonable minds could come to but one conclusion in favor of the moving
party.” Balsley v. LFP, Inc., 691 F.3d 747, 757 (6th Cir. 2012) (citation omitted). “[W]e may
not weigh the evidence, question the credibility of witnesses, or substitute our own judgment for
that of the jury.” Smith v. Rock-Tenn Servs., Inc., 813 F.3d 298, 306 (6th Cir. 2016) (citation
omitted).
1
Bars admitted at oral argument that it did not object to the jury instructions, suggesting that its motion
practice preserved its legal theories. Our law is clear that Bars’s conduct amounts to waiver. See, e.g., Clarksville-
Montgomery Cnty. School Sys. v. U.S. Gypsum Co., 925 F.2d 993, 1006 (6th Cir. 1991) (“We first note that
Clarksville’s failure to object to a specific charge before and after the jury charge is given constitutes waiver of the
objection.” (citation omitted)); Fed. R. Civ. P. 51(c)(1) (“A party who objects to an instruction or the failure to give
an instruction must do so on the record, stating distinctly the matter objected to and the grounds for the objection.”).
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Case No. 14-1611
Bar’s Products Inc. v. Bars Products International Inc., et al.
The majority is correct that a plaintiff suffering damages from unfair competition can
recover only for the “loss actually sustained by plaintiff as the direct and natural consequence of
[defendant’s unfair] acts.” Liberty Oil Corp. v. Crowley, Milner & Co., 258 N.W. 241, 244
(Mich. 1935). But this court has also cited Liberty Oil for the proposition that only “some
evidence” of “measured damages or loss of profits” is required. Socony-Vacuum Oil Co. v.
Rosen, 108 F.2d 632, 636–37 (6th Cir. 1940) (applying Liberty Oil). Although Socony-Vacuum
declined to address what measure of evidence is sufficient to ascertain an exact damages amount,
it nonetheless affirmed the judgment in the trial court because record evidence was present. Id.;
see also Skimin v. Fuelgas Co., 66 N.W.2d 666, 669 (Mich. 1954) (“The fact that damages
cannot be measured easily or with mathematical certainty or absolute accuracy is no ground for
denying them.” (citation omitted)).
The trial record demonstrates that the jury heard evidence from fact witnesses and experts
about deceptive conduct and losses attributable to such conduct. Among other things, the BPI’s
expert testified that his damages models assumed “liability is found” and parsed “which sales
attributed to the breach.” The expert provided various calculations depending on the legal theory
asserted, accounting for product similarity and dissimilarity when including and excluding units.
BPI’s counsel during oral argument characterized the damages between the counterclaims as
“cumulative,” although not “apportioned.” Still, rather than concede that the expert failed to
distinguish between the counterclaims, as the majority contends, BPI’s counsel stated that the
jury “had ample information to segregate the damages from breach of contract and the damages
from unfair competition.”
Bars fails to persuade that the record compels the singular conclusion that more
particularized evidence is required to prove unfair competition. Neither Bars nor the majority
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Bar’s Products Inc. v. Bars Products International Inc., et al.
cites case law requiring a separate jury argument on damages for each cause of action, as
opposed to one lump sum request. See Pa. R.R. Co. v. McKinley, 288 F.2d 262, 267 (6th Cir.
1961) (declining to adopt a “procedural blueprint” for arguments about damages). And even if
such case law was extant in some form, Bars did not preserve the argument that the jury was
improperly instructed on how to calculate damages. On a verdict form with separate line items
for each cause of action, the jury was asked, “State the amount of damages, if any, that you find
were caused by Plaintiff Bars competing unfairly with Defendants.” The district court reminded
the jury that “[b]reach of contract does not constitute unfair competition,” and that any
consideration of unfair competition should be resolved “separately from a breach of contract
between the parties.” During deliberations, the jury took the instructions in earnest by requesting
a calculator and copies of expert trial exhibits. Considering a request of $2,815,062 in
damages—in addition to future damages of $8,327,433—the jury awarded $974,849 in view of
evidence presented at trial, none of which Bars argues on appeal was inadmissible.
The jury’s verdict on unfair competition should not be disturbed. The trial court
concluded as much: “The Court finds that the jury’s damages award are within the range of
evidence presented at trial in light of testimony presented by BPI’s fact and expert witnesses.”
Bar’s Prods. v. Bar’s Prods. Int’l, No. 10-14321, 2015 U.S. Dist. LEXIS 130660, at *11 (E.D.
Mich. Sept. 29, 2015). On the record before us and standard of review to which we must adhere,
we should not reverse that conclusion. For these reasons, I respectfully dissent in part and would
affirm the district court’s denial of judgment as a matter of law on Bars’s counterclaim for unfair
competition.
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