Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov't , 879 F.3d 224 ( 2018 )


Menu:
  •                            RECOMMENDED FOR FULL-TEXT PUBLICATION
    Pursuant to Sixth Circuit I.O.P. 32.1(b)
    File Name: 18a0008p.06
    UNITED STATES COURT OF APPEALS
    FOR THE SIXTH CIRCUIT
    LEXINGTON H-L SERVICES, INC.,                            ┐
    Plaintiff-Appellee,   │
    │
    >      No. 17-5562
    v.                                                │
    LEXINGTON-FAYETTE URBAN COUNTY GOVERNMENT,               │
    │
    Defendant-Appellant.           │
    ┘
    Appeal from the United States District Court
    for the Eastern District of Kentucky at Lexington.
    No. 5:17-cv-00154—Karen K. Caldwell, Chief District Judge.
    Argued: December 7, 2017
    Decided and Filed: January 9, 2018
    Before: CLAY, GIBBONS, and COOK, Circuit Judges.
    _________________
    COUNSEL
    ARGUED: Keith Moorman, FROST BROWN TODD LLC, Lexington, Kentucky, for
    Appellant. John A. Bussian, THE BUSSIAN LAW FIRM, PLLC, Raleigh, North Carolina, for
    Appellee. ON BRIEF: Keith Moorman, FROST BROWN TODD LLC, Lexington, Kentucky,
    for Appellant. John A. Bussian, THE BUSSIAN LAW FIRM, PLLC, Raleigh, North Carolina,
    Mark J. Prak, Charles E. Coble, Brian C. Fork, BROOKS, PIERCE, MCLENDON,
    HUMPHREY & LEONARD, L.L.P., Raleigh, North Carolina, for Appellee. Stephen Kiehl,
    COVINGTON & BURLING LLP, Washington, D.C., for Amicus Curiae.
    _________________
    OPINION
    _________________
    CLAY, Circuit Judge. Defendant Lexington-Fayette Urban County Government (“the
    City”) appeals an order granting a preliminary injunction issued by the district court. The order
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t              Page 2
    enjoins the City’s enforcement of Ordinance 25-2017 (the “Ordinance”) based on the First and
    Fourteenth Amendment claims of Plaintiff Lexington H-L Services, Inc., d/b/a Lexington
    Herald-Leader (“Plaintiff”), brought pursuant to 28 U.S.C. § 1343(a)(3) and 42 U.S.C. § 1983.
    For the reasons set forth below, we REVERSE the district court’s order and VACATE the
    injunction.
    BACKGROUND
    The facts of the case are straightforward, and the parties do not challenge the following
    summary set forth by the district court:
    The Herald-Leader sells and distributes numerous publications, including The
    Community News, which is a weekly four- to six-page non-subscription
    publication. The Community News contains local news and advertising for the
    city of Lexington, Kentucky, and the surrounding area. The Herald-Leader
    delivers The Community News to businesses and residents in Fayette and
    neighboring counties. The Community News is delivered free of charge to more
    than 100,000 households each week.
    The Herald-Leader distributes The Community News by various means, including
    driveway delivery. However, the Herald-Leader’s driveway method of delivering
    The Community News would be prohibited by an ordinance that Lexington has
    adopted.
    That ordinance, which [was scheduled to] go into effect on May 1, 2017, permits
    the delivery of “unsolicited written materials” only to six specific locations: (1) on
    a porch, if one exists, nearest the front door; (2) securely attached to the front
    door; (3) through a mail slot, if one exists; (4) between an exterior front door,
    if one exists and is unlocked, and an interior front door; (5) in a distribution
    box located on or adjacent to the premises, if permitted; or (6) personally with
    the owner, occupant, or lessee of the premises. Lexington, Ky., Ordinance No. 25-
    2017 (March 2, 2017). The ordinance provides for civil penalties for violations.
    
    Id. Lexington H-L
    Servs., Inc. v. Lexington-Fayette Urban Cty. Gov’t, 
    259 F. Supp. 3d 659
    , 662
    (E.D. Ky. 2017) (record citations omitted).
    Shortly after the City adopted the Ordinance, but before it went into effect, Plaintiff filed
    suit in the district court claiming that the Ordinance would violate its free speech and free press
    rights under the First Amendment, as applied to the City through the Fourteenth Amendment.
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t              Page 3
    Plaintiff moved for a preliminary injunction to prevent enforcement of the Ordinance until the
    district court ruled on the merits of its claims. The district court granted Plaintiff’s motion and
    enjoined enforcement of the Ordinance, finding that Plaintiff had demonstrated a likelihood of
    success on the merits. The City filed this timely appeal.
    DISCUSSION
    A. Standard of Review
    When reviewing an order granting a preliminary injunction in a First Amendment case,
    this Court “review[s] the District Court’s legal rulings de novo (including its First Amendment
    conclusion), and its ultimate conclusion as to whether to grant the preliminary injunction for
    abuse of discretion.”    O’Toole v. O’Connor, 
    802 F.3d 783
    , 788 (6th Cir. 2015) (citations
    omitted). We have explained this hybrid review process as follows:
    Whether the movant is likely to succeed on the merits is a question of law we
    review de novo. We review for abuse of discretion, however, the district court’s
    ultimate determination as to whether the four preliminary injunction factors weigh
    in favor of granting or denying preliminary injunctive relief. This standard is
    deferential, but the court may reverse the district court if it improperly applied the
    governing law, used an erroneous legal standard, or relied upon clearly erroneous
    findings of fact.
    City of Pontiac Retired Employees Ass’n v. Schimmel, 
    751 F.3d 427
    , 430 (6th Cir. 2014)
    (en banc) (internal citations, quotation marks omitted).
    B. Plaintiff’s First Amendment Claim
    The freedom of the press protects the “historic weapons in the defense of liberty.” Lovell
    v. City of Griffin, Ga., 
    303 U.S. 444
    , 452 (1938). “Liberty of circulating is as essential to that
    freedom as liberty of publishing; indeed, without the circulation, the publication would be of
    little value.” Ex parte Jackson, 
    96 U.S. 727
    , 733 (1877). Door-to-door dissemination of ideas is
    therefore entitled to significant protection under the First Amendment, with courts treating front
    porches in many ways like a public forum. See, e.g., Watchtower Bible & Tract Soc’y of New
    York, Inc. v. Vill. of Stratton, 
    536 U.S. 150
    , 160 (2002). As such, the government may not
    No. 17-5562           Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t                           Page 4
    prohibit door-to-door distribution of pamphlets, periodicals, leaflets, or newspapers, and
    restrictions on such expression must withstand significant scrutiny. See 
    Lovell, 303 U.S. at 452
    .
    Our review of a restriction on circulation begins with the question of whether the
    restriction is content-based. Planet Aid v. City of St. Johns, 
    782 F.3d 318
    , 326 (6th Cir. 2015).
    Generally, content-based restrictions are subject to the most exacting form of scrutiny, in which
    we ask whether the “regulation is necessary to serve a compelling state interest” and whether it is
    “narrowly drawn to achieve that end.” Jobe v. City of Catlettsburg, 
    409 F.3d 261
    , 266 (6th Cir.
    2005) (quoting Perry Educ. Ass’n v. Perry Local Educators’ Ass’n, 
    460 U.S. 37
    , 45 (1983)).
    Meanwhile, content-neutral restrictions on the time, place, or manner of circulation must survive
    only an intermediate level of scrutiny, in which we ask whether the restriction is “narrowly
    tailored to serve a significant governmental interest” and, if so, whether it “leave[s] open ample
    alternative channels for communication of the information.” See Ward v. Rock Against Racism,
    
    491 U.S. 781
    , 791 (1989) (internal quotation marks omitted).
    The City argues that the district court incorrectly applied strict scrutiny despite holding,
    correctly, that the Ordinance is content-neutral. The City further argues that Plaintiff’s First
    Amendment claim is unlikely to succeed when the correct level of scrutiny is applied. For
    purposes of this appeal, Plaintiff concedes that the Ordinance is content-neutral1 and that the
    interests invoked by the City to justify the Ordinance are substantial.2 Thus, an intermediate
    level of scrutiny applies, and we must ask whether Plaintiff can likely succeed in showing either
    that the Ordinance is not narrowly tailored or that the Ordinance does not leave open ample
    alternative channels for communication of the information. A likelihood of success on either
    issue would provide a basis to affirm the district court’s First Amendment conclusion. See Saieg
    1
    Plaintiff concedes that the Ordinance is content-neutral on its face because it applies to all unsolicited
    materials distributed door-to-door, regardless of the messages or viewpoints they contain.
    2
    The City’s proffered interests (reducing blight, reducing litter, and protecting private property) are
    indisputably substantial for purposes of the First Amendment inquiry. See, e.g., Jobe v. City of Catlettsburg,
    
    409 F.3d 261
    , 268 (6th Cir. 2005) (“[T]he ordinance advances two significant government interests: (1) It furthers
    the government’s interest in prohibiting litter and visual blight; and (2) it furthers individuals’ interests in having
    their private property left alone by those who do not have permission to use it.”) (citing Members of City Council of
    City of Los Angeles v. Taxpayers for Vincent, 
    466 U.S. 789
    , 805 (1984) and Lloyd Corp. v. Tanner, 
    407 U.S. 551
    ,
    570 (1972)). Plaintiff argues that “further factual development” will reveal that these governmental purposes are
    merely pretext for the City’s intent to disrupt the distribution of Plaintiff’s publication, The Community News. (See
    Pl. Br. 47–48.)
    No. 17-5562          Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t                           Page 5
    v. City of Dearborn, 
    641 F.3d 727
    , 740 (6th Cir. 2011) (“The requirements for a time, place, and
    manner restriction are conjunctive.”). We address the two issues in turn.
    1. Narrow Tailoring
    In order to meet the narrow tailoring requirement, a restriction on circulation must be
    reasonable in light of the significant interests proffered by the government. See Prime Media,
    Inc. v. City of Brentwood, 
    398 F.3d 814
    , 821 (6th Cir. 2005) (“The fit between the City’s means
    and ends [must be] a reasonable one.”) There must be a sufficient basis—more than mere
    “speculation or conjecture”—to demonstrate that the restriction will further the governmental
    interests. See Prime Media, Inc. v. City of Brentwood, Tenn., 
    398 F.3d 814
    , 823 (6th Cir. 2005)
    (citing Ibanez v. Florida Department Business & Professional Regulation, 
    512 U.S. 136
    (1994)
    (applying intermediate scrutiny to commercial speech)).
    A restriction must not burden “substantially more speech than necessary to achieve the
    [government]’s asserted interests.” McCullen v. Coakley, 
    134 S. Ct. 2518
    , 2535–37 (2014). But
    the regulation “need not be the least restrictive or least intrusive means” of promoting a
    substantial governmental interest, nor is there any “stringent duty of calibration.” Prime 
    Media, 398 F.3d at 823
    ; see 
    Ward, 491 U.S. at 798
    –99. Indeed, a regulation does not violate the First
    Amendment “simply because there is some imaginable alternative that might be less burdensome
    on speech.’” 
    Ward, 491 U.S. at 797
    . In all but the most “exceptional case,” McCullen, 134 S.
    Ct. at 2535–37, “the requirement of narrow tailoring is satisfied ‘so long as the . . . substantial
    government interest [] would be achieved less effectively absent the regulation,’”                            
    Ward, 491 U.S. at 799
    .
    The City advances the following three substantial interests: (1) reducing visual blight;
    (2) reducing litter; and (3) preventing damage to and interference with private property.3 For
    purposes of this appeal, we conclude that the Ordinance is narrowly tailored to further two of
    these interests.
    3
    Although the parties treat “reducing litter” and “reducing visual blight” as a single governmental interest,
    we find the interests to be analytically distinct for purposes of determining whether the Ordinance is narrowly
    tailored.
    No. 17-5562        Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t                Page 6
    i. Reducing Visual Blight
    At this stage, there is a reasonable basis to conclude that the Ordinance furthers the City’s
    interest in reducing visual blight. This Court has previously explained that a government’s
    power to reduce blight extends from its “weighty, essentially esthetic interest in proscribing
    intrusive and unpleasant formats for expression.” 
    Jobe, 409 F.3d at 268
    (quoting Taxpayers for
    
    Vincent, 466 U.S. at 806
    ).       Thus, governments may prohibit certain forms of billboards,
    Metromedia, Inc. v. San Diego, 
    453 U.S. 490
    , 510, 522, 559–61, 570 (1981), and they may
    prohibit distribution of handbills on windshields, 
    Jobe, 409 F.3d at 268
    . Similarly, the “visual
    assault . . . presented by an accumulation of signs posted on public property” justifies a
    restriction on posting signs on utility poles. Taxpayers for 
    Vincent, 466 U.S. at 807
    .
    In this case, the City argues that the Ordinance will reduce the visual blight caused by
    “haphazard” delivery of unsolicited materials. In support, the City explains:
    By [Planitiff’s] own account, it is responsible for placing approximately 135,000
    packets of unsolicited written materials on yards and driveways around Fayette
    County every week—a total of more than seven million packets of unsolicited
    materials each year. And that does not include the other unsolicited written
    materials that are distributed by other individuals and entities – phone books,
    flyers, discount offers, etc.
    (Def. Br. 25.) Although some might disagree that the “haphazard” delivery of unsolicited
    materials constitutes visual blight, it is the City’s esthetic opinion that matters at this stage of the
    First Amendment inquiry. See Taxpayers for 
    Vincent, 466 U.S. at 821
    (Brennan, J., dissenting)
    (explaining preferred analysis under which “before deferring to a city’s judgment, a court must
    be convinced that the city is seriously and comprehensively addressing aesthetic concerns with
    respect to its environment”).
    The City’s invocation of its esthetic interest does not appear to be speculative. In light of
    the millions of unsolicited materials delivered in its community each year, the City has a
    reasonable basis to believe that restricting such deliveries to the six locations set forth in the
    Ordinance will bring about a more consistent esthetic. In addition, requiring all unsolicited
    materials to be delivered to consistent, predictable locations could further reduce the visual
    impact of such materials by increasing the chances that recipients will find and collect the
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t            Page 7
    materials. Finding no argument by Plaintiff to the contrary, we conclude that Plaintiff is unlikely
    to prove that the City’s esthetic interest “would be achieved less effectively absent the
    regulation.” See 
    Ward, 491 U.S. at 797
    .
    ii. Reducing Litter
    There is also a reasonable basis to conclude that the Ordinance furthers the City’s interest
    in reducing litter. The City makes several arguments in support of this finding, only some of
    which are persuasive. We are not persuaded, for instance, by the City’s assertion that the act of
    delivering unsolicited written materials to lawns and driveways itself constitutes littering.
    Written materials left in a front yard maintain their expressive nature and cannot, as Plaintiff
    suggests, be equated with those scattered “from the window of a tall building or a low flying
    airplane.” (Def. Br. 27.) Indeed, door-to-door circulation is one of America’s most important
    “vehicles for the dissemination of ideas,” and people expect to receive information in their
    yards—even from anonymous and unexpected sources. Watchtower 
    Bible, 536 U.S. at 162
    ; see
    
    Lovell, 303 U.S. at 452
    . The City cannot demonstrate that the Ordinance will reduce litter
    merely by reducing the amount of written materials sitting on lawns and driveways.
    The City’s more compelling argument is that some unsolicited materials can and do
    migrate to public property, whereupon they become litter. In support, the City cites evidence of
    unsolicited written materials becoming litter that was compiled by another city before enacting a
    similar ordinance. See Courier-Journal, Inc. v. Louisville/Jefferson Cty. Metro Gov’t, No. CIVA
    3:09CV-449-S, 
    2009 WL 2982923
    , at *6 (W.D. Ky. Sept. 11, 2009). Cities may generally rely
    on such data without enduring the expense of conducting their own research. See Renton v.
    Playtime Theatres, Inc., 
    475 U.S. 41
    , 51 (1986). Additionally, the district court concluded that
    the City in this case “had comparable evidence to consider before enacting its ordinance.”
    Lexington H-L Servs., 
    259 F. Supp. 3d 659
    , 665–66 (E.D. Ky. 2017). Two members of the city
    council reported that they “observed unsolicited materials being washed into storm sewers,” and
    one of the council members “raised concerns that the impact on storm sewers may cause
    problems under a consent decree between the EPA and [the City] regarding, among other things,
    storm water issues.” (Def. Br. 6.) There is a sufficient basis to conclude that the Ordinance will
    No. 17-5562        Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t              Page 8
    reduce litter because it requires written materials to be securely fastened to a front door, left near
    a front door, or delivered directly to a resident.
    Plaintiff admits that residents do not always pick up the unsolicited materials it delivers
    but insists that litter is nevertheless a minimal concern because Plaintiff maintains an opt-out list,
    “samples neighborhoods by the end of each week,” and “picks up any publication[s] remaining”
    in the sampled neighborhoods.        (Pl. Br. 20.)   But by admitting that Plaintiff reduces the
    environmental impact of its publication in some neighborhoods, Plaintiff admits that its
    environmental impact remains unchecked everywhere else. Plaintiff is therefore unlikely to
    succeed in showing that the City’s interest in reducing litter “would be achieved less effectively
    absent the regulation.” See 
    Ward, 491 U.S. at 797
    .
    iii. Reducing Damage To and Interference With Private Property
    The City has provided no basis to conclude that the Ordinance will further its interest in
    protecting private property. Some Americans will inevitably be annoyed when unsolicited
    materials are delivered to their homes. They might even disagree with the content of such
    materials, particularly when they find the content to be shocking or offensive. But the First
    Amendment does not promise insulation from mere annoyance or offense, see, e.g., Cohen v.
    California, 
    403 U.S. 15
    (1971) (discussing expressive value of wearing a jacket emblazoned with
    a vulgar phrase), and irritation alone does not transform speech into an interference with or
    damage to private property.
    This is not to say that the City could not prohibit door-to-door messengers from engaging
    in harmful conduct such as harassment or destruction of property. But the City does not suggest
    that the Ordinance is designed with such conduct in mind. Rather, the City defends its interest in
    protecting private property as an interest in protecting residents from encountering unwanted
    messages. The City also emphasizes that the Ordinance prevents unsolicited materials from
    being delivered to haphazard locations such as private sidewalks, driveways, and rights of way,
    but it fails to explain how the placement of unsolicited materials in these locations damages
    private property. To the contrary, private sidewalks, driveways, and rights of way are locations
    where homeowners are perhaps the most likely to find the materials, pick them up, and receive
    No. 17-5562        Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t               Page 9
    their messages.     At best, the City’s assertions amount to “speculation or conjecture”—an
    insufficient basis to invoke even the most significant governmental interests. See Prime Media,
    Inc. v. City of Brentwood, Tenn., 
    398 F.3d 814
    , 823 (6th Cir. 2005). As such, Plaintiff can likely
    show that the Ordinance is not narrowly tailored to further the City’s interest in protecting
    private property.
    iv. Overbreadth
    Rather than seriously disputing whether the Ordinance will further any of the City’s
    interests, Plaintiff asserts that the Ordinance burdens “substantially more speech than necessary
    to achieve the [government]’s asserted interests.” 
    McCullen, 134 S. Ct. at 2537
    . Plaintiff
    argues, incorrectly, that the district court reached its First Amendment conclusion on this basis.
    (P. Br. 25.) Regardless, we find Plaintiff’s overbreadth argument unavailing.
    As an initial matter, the district court did not engage in the overbreadth analysis from
    McCullen. Instead, the district court concluded that Plaintiff “has shown a likelihood of success
    on the merits of its claim that the opt-out option is a less restrictive alternative.” Lexington H-L
    
    Servs., 259 F. Supp. 3d at 667
    (emphasis added). Plaintiff argued below, as it does here, that it
    permits residents to opt-out of its distribution list and that the City’s less restrictive option is to
    promote the use of such opt-out lists.         Although we are skeptical that opt-out lists are a
    comparable alternative to the restrictions of the Ordinance, Plaintiff’s argument has a more
    fundamental flaw: the Supreme Court has repeatedly rejected the notion that restrictions on the
    time, place, or manner of speech violate the First Amendment merely because a less restrictive
    alternative is available. In Ward, the Court explained:
    Indeed, in Community for Creative Non-Violence, we squarely rejected reasoning
    identical to that of the court below:
    “We are unmoved by the Court of Appeals’ view that the
    challenged regulation is unnecessary, and hence invalid, because
    there are less speech-restrictive alternatives that could have
    satisfied the Government interest in preserving park lands. . . .
    Lest any confusion on the point remain, we reaffirm today that a regulation of the
    time, place, or manner of protected speech must be narrowly tailored to serve the
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t             Page 10
    government’s legitimate, content-neutral interests but that it need not be the least
    restrictive or least intrusive means of doing so. Rather, the requirement of narrow
    tailoring is satisfied “so long as the . . . regulation promotes a substantial
    government interest that would be achieved less effectively absent the
    regulation.” United States v. Albertini, 
    472 U.S. 675
    , 689, 
    105 S. Ct. 2897
    , 2906,
    
    86 L. Ed. 2d 536
    (1985); see also Community for Creative 
    Non-Violence, supra
    ,
    468 U.S., at 
    297, 104 S. Ct., at 3071
    . To be sure, this standard does not mean that
    a time, place, or manner regulation may burden substantially more speech than is
    necessary to further the government’s legitimate interests. Government may not
    regulate expression in such a manner that a substantial portion of the burden on
    speech does not serve to advance its goals. See Frisby v. 
    Schultz, 487 U.S., at 485
    , 108 S.Ct., at 2502 (“A complete ban can be narrowly tailored but only if
    each activity within the proscription’s scope is an appropriately targeted evil”).
    So long as the means chosen are not substantially broader than necessary to
    achieve the government’s interest, however, the regulation will not be invalid
    simply because a court concludes that the government’s interest could be
    adequately served by some less-speech-restrictive alternative. “The validity of
    [time, place, or manner] regulations does not turn on a judge’s agreement with the
    responsible decisionmaker concerning the most appropriate method for promoting
    significant government interests” or the degree to which those interests should be
    promoted. United States v. 
    Albertini, 472 U.S., at 689
    , 105 S.Ct., at 2906; see
    Community for Creative 
    Non-Violence, supra
    , 468 U.S., at 
    299, 104 S. Ct., at 3072
    .
    
    Ward, 491 U.S. at 798
    –800. The district court therefore erred in its analysis; a less restrictive
    alternative, even if proven, would not affect Plaintiff’s success on the merits. See 
    id. In the
    context of intermediate scrutiny, a finding of overbreadth requires a showing that
    Plaintiff has not made. In McCullen, the Supreme Court examined a Massachusetts statute that it
    described as “truly 
    exceptional.” 134 S. Ct. at 2537
    . The law criminalized the act of knowingly
    standing on a “public way or sidewalk” within 35 feet of an entrance or driveway to any place,
    other than a hospital, where abortions are performed. 
    Id. at 2525.
    Finding the statute to be
    content-neutral and applying intermediate scrutiny, the Court concluded that the law was not
    narrowly tailored to further the state’s substantial interests in “public safety, patient access to
    healthcare, and the unobstructed use of public sidewalks and roadways” because the law’s
    practical effect was to prohibit all face-to-face interaction—including all conversation and all
    pamphleteering. See 
    id. at 2535–37.
    Face-to-face interaction, the Court noted, is “the essence of
    First Amendment expression” and has no adequate substitute. 
    Id. at 2536
    (quoting McIntyre v.
    Ohio Elections Comm’n, 
    514 U.S. 334
    , 347 (1995)). Cutting off direct interaction and allowing
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t            Page 11
    little more than chanting and holding signs from 35 feet away therefore burdened “substantially
    more speech than necessary to achieve the Commonwealth’s asserted interests.” 
    Id. The Court
    also noted that the state failed to defend the overbreadth of its law with any evidence that it had
    first “look[ed] to less intrusive means of addressing its concerns.” 
    Id. at 2539.
    In this case, Plaintiff fails to develop an overbreadth argument. As McCullen illustrates,
    a government’s failure to consider less restrictive alternatives is only relevant once a restriction
    is shown to be overbroad. See 
    id. at 2535–37.
    Because Plaintiff argues that its opt-out idea is a
    less restrictive alternative to the Ordinance but does not show that the Ordinance is overbroad,
    Plaintiff’s overbreadth argument cannot succeed on the merits.
    Accordingly, Plaintiff has not shown a likelihood of success on the issue of narrow
    tailoring, and we proceed to the second question before us.
    2. Alternative Channels
    In applying intermediate scrutiny, we must also determine whether the Ordinance leaves
    open ample alternative channels of communication. 
    Jobe, 409 F.3d at 267
    . We conclude that it
    does. Although the Ordinance restricts the distribution of unsolicited written materials, it has no
    impact on other forms of expression in front yards. In this way, the Ordinance resembles the
    restriction in Frisby, which prohibited “picketing focused on, and taking place in front of, a
    particular residence.” See Frisby v. Schultz, 
    487 U.S. 474
    , 483 (1988). The Supreme Court
    found the Fribsy restriction permissible because, much like the Ordinance in this case, it
    preserved the right for individuals to march through neighborhoods, travel door-to-door to
    proselytize, and leave literature with residents. See 
    id. The restrictions
    of the Ordinance also preserve numerous methods for distributing written
    materials. The Ordinance targets only “unsolicited” written materials; with consent, written
    materials may be delivered without restriction. Without consent, unsolicited written materials
    still may be distributed so long as the materials are: (1) left on the front porch; (2) securely
    attached to a front door; (3) inserted through a mail slot; (4) placed between an exterior and
    interior front door; (5) placed in a distribution box; or (6) delivered personally to the owner,
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t           Page 12
    occupant and/or lessee. Rather than encumbering speech, these requirements appear to increase
    the likelihood that written materials will successfully deliver their messages.
    In Schneider v. State of New Jersey, Town of Irvington, the Supreme Court analyzed a
    law that prohibited altogether the door-to-door distribution of handbills. 
    308 U.S. 147
    , 164
    (1939). In finding the law unconstitutional, the Court explained the First Amendment concerns
    in the context of door-to-door circulation:
    [P]amphlets have proved most effective instruments in the dissemination of
    opinion. And perhaps the most effective way of bringing them to the notice of
    individuals is their distribution at the homes of the people. On this method of
    communication the ordinance imposes censorship, abuse of which engendered the
    struggle in England which eventuated in the establishment of the doctrine of the
    freedom of the press embodied in our Constitution.
    
    Id. By contrast,
    the Ordinance in this case preserves the right for individuals to distribute
    materials directly to residents and to place them on and around residents’ front doors. On its
    face, then, the Ordinance does not censor or oppress; it merely prohibits materials from being
    delivered to locations where residents are unlikely to receive their messages. See 
    Jobe, 409 F.3d at 270
    (“There is nothing special about . . . a lawn . . . that invites others to place leaflets or
    advertisements on it without the owner’s consent.”). This suggests that the Ordinance preserves
    ample channels for expression.
    Nevertheless, Plaintiff argues that its own particular circumstances demonstrate an
    insidious constitutional concern. Plaintiff argues that the methods of distribution preserved
    under the Ordinance are not ample because they are not as efficient or affordable as its current
    method of driveway delivery. Indeed, Plaintiff asserts that complying with the Ordinance will
    double the delivery costs for one of its publications, The Community News, and that the
    additional cost will lead to that publication’s immediate demise. We are not persuaded that this
    argument is likely to succeed on the merits.
    In Jobe, the plaintiff made the same argument with regard to an ordinance that proscribed
    the distribution of leaflets on car windshields. 
    See 409 F.3d at 272
    –73. Although we found that
    cost-effectiveness and efficiency are indeed relevant to the First Amendment inquiry, we
    No. 17-5562        Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t           Page 13
    explained that some methods of expression can be prohibited despite a lack of equally cheap and
    efficient alternatives:
    [Plaintiff argues that] the ordinance does not leave open ample alternative
    channels because “the unique efficiency of leafletting [sic] cars downtown cannot
    be replicated [ ] by driving door to door throughout a rural county, by hand-
    delivering to people as they walk by, or by leafleting drivers.” “To the contrary,”
    he continues, “the only efficient and effective way to leaflet those who come to
    town (residents and visitors) is to leaflet cars that congregate in a finite area.”
    Jobe has a fair point here because the Supreme Court in fact has been quite
    sensitive to the need to permit inexpensive methods of spreading ideas and
    information. See 
    Gilleo, 512 U.S. at 57
    , 
    114 S. Ct. 2038
    (striking ordinance that
    prevented homeowners from displaying signs in their own windows and
    commenting that “[r]esidential signs are an unusually cheap and convenient form
    of communication”); 
    Martin, 319 U.S. at 146
    , 
    63 S. Ct. 862
    (“Door to door
    distribution of circulars is essential to the poorly financed causes of little
    people.”); Watchtower Bible & Tract Soc’y of New 
    York, 536 U.S. at 162
    , 
    122 S. Ct. 2080
    (“[P]erhaps the most effective way of bringing [pamphlets] to the
    notice of individuals is their distribution at the homes of the people.”) (quoting
    
    Schneider, 308 U.S. at 164
    , 
    60 S. Ct. 146
    ).
    But “[a]lthough the Court has shown special solicitude for forms of expression
    that are much less expensive than feasible alternatives and hence may be
    important to a large segment of the citizenry, this solicitude has practical
    boundaries.” Taxpayers for 
    Vincent, 466 U.S. at 812
    n. 30, 
    104 S. Ct. 2118
            (citations omitted). “That more people may be more easily and cheaply reached
    by sound trucks,” the Court has noted, “is not enough to call forth constitutional
    protection for what those charged with public welfare may reasonably think is a
    nuisance when easy means of publicity are open.” Kovacs v. Cooper, 
    336 U.S. 77
    , 88-89, 
    69 S. Ct. 448
    , 
    93 L. Ed. 513
    (1949); see also Taxpayers for 
    Vincent, 466 U.S. at 812
    n. 30, 
    104 S. Ct. 2118
    (citing 
    Metromedia, 453 U.S. at 549-50
    ,
    
    101 S. Ct. 2882
    (Stevens, J., dissenting in part), for the proposition that a “ban on
    graffiti [was] constitutionally permissible even though some creators of graffiti
    may have no equally effective alternative means of public expression”). . . .
    In the end, the fact that a means of communication is efficient and inexpensive
    does not automatically trump other government interests. At some point, the very
    cheapness of a mode of communication may lead to its abuse. As the Court
    explained in Taxpayers for Vincent: “A distributor of leaflets has no right simply
    to scatter his pamphlets in the air-or to toss large quantities of paper from the
    window of a tall building or a low flying airplane. Characterizing such an activity
    as a separate means of communication does not diminish the State’s power to
    condemn it as a public 
    nuisance.” 466 U.S. at 809
    , 
    104 S. Ct. 2118
    .
    
    Id. (record citations
    omitted).
    No. 17-5562        Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t             Page 14
    The same principles apply in this case. Although written materials thrown onto lawns
    and driveways are probably not as likely to become litter as those left on the windshields of
    unoccupied vehicles, see 
    id., or scattered
    from low-flying airplanes, see Taxpayers for 
    Vincent, 466 U.S. at 809
    , Plaintiff cannot dispute that the millions of unsolicited materials it delivers are
    capable of causing similar public harms. The mere fact that Plaintiff’s business cannot survive
    without this harmful method of delivery does not render the Ordinance unconstitutional. See The
    Pitt News v. Fisher, 
    215 F.3d 354
    , 366 (3d Cir. 2000) (“The fact that The Pitt News is a
    newspaper does not give it a constitutional right to a certain level of profitability, or even to stay
    in business at all. The Pitt News ‘proceeds on the erroneous premise that it has a constitutional
    right not only to speak, but to speak profitably.’”). Because the Ordinance preserves a wide
    range of alternative methods for expression that are inexpensive, efficient, and effective, Plaintiff
    has not shown a likelihood of success on the merits.
    The district court came to the opposite conclusion, finding that the Ordinance would not
    “leave open ‘inexpensive’ alternative routes for communication, at least in the case of The
    Community News.” Lexington H-L 
    Servs., 259 F. Supp. 3d at 668
    . The court highlighted
    language from Jobe suggesting that restrictions on expression must preserve “numerous ways to
    distribute literature and information in an inexpensive, efficient and productive manner.” 
    Id. (quoting Jobe
    and adding emphasis). Expense, however, cannot be considered in isolation; it
    must be balanced against the harms that can arise when cheap and efficient methods of
    circulating written materials are abused. 
    See 409 F.3d at 272
    . The district court erred by failing
    to consider this additional factor.
    Plaintiff therefore has not shown a likelihood of success on the merits with regard to its
    First Amendment claims.
    C. Preliminary Injunction
    The district court’s discretion extends to “whether the four preliminary injunction factors
    weigh in favor of granting or denying preliminary injunctive relief.” City of Pontiac Retired
    Employees Ass’n v. Schimmel, 
    751 F.3d 427
    , 430 (6th Cir. 2014) (en banc) (internal citations,
    quotation marks omitted).      These four factors are: “(1) whether the movant has a strong
    No. 17-5562       Lexington H-L Servs. v. Lexington-Fayette Urban Cmty. Gov’t             Page 15
    likelihood of success on the merits; (2) whether the movant would suffer irreparable injury
    without the injunction; (3) whether issuance of the injunction would cause substantial harm to
    others; and (4) whether the public interest would be served by issuance of the injunction.” 
    Id. Because we
    find that Plaintiff is unlikely to succeed on the merits of its First Amendment
    claim, we conclude that the district court abused its discretion in granting Plaintiff’s motion for a
    preliminary injunction. See Obama for Am. v. Husted, 
    697 F.3d 423
    , 436 (6th Cir. 2012)
    (“When a party seeks a preliminary injunction on the basis of a potential constitutional violation,
    ‘the likelihood of success on the merits often will be the determinative factor.’”) (quoting Jones
    v. Caruso, 
    569 F.3d 258
    , 265 (6th Cir. 2009)).
    CONCLUSION
    In conclusion, Plaintiff has not shown a likelihood of success on the merits of its First
    Amendment Claim. The City has provided a reasonable basis to conclude that the Ordinance
    will further two of its substantial interests. The Ordinance also preserves numerous alternative
    methods for expression that are inexpensive, efficient, and effective. Consequently, the district
    court erred in its First Amendment analysis and abused its discretion when it issued an order
    granting a preliminary injunction.
    For the foregoing reasons, we REVERSE the district court’s order and VACATE the
    injunction.