SEC v. Nat'l Presto ( 2007 )


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  •                             In the
    United States Court of Appeals
    For the Seventh Circuit
    ____________
    No. 05-4612
    SECURITIES AND EXCHANGE COMMISSION,
    Plaintiff-Appellee,
    v.
    NATIONAL PRESTO INDUSTRIES, INC.,
    Defendant-Appellant.
    ____________
    Appeal from the United States District Court for the
    Northern District of Illinois, Eastern Division.
    No. 02 C 5027—Charles R. Norgle, Judge.
    ____________
    ARGUED SEPTEMBER 20, 2006—DECIDED MAY 15, 2007
    ____________
    Before EASTERBROOK, Chief Judge, and POSNER and
    EVANS, Circuit Judges.
    EASTERBROOK, Chief Judge. Most mutual funds and
    other investment companies come within the scope of the
    Investment Company Act of 1940 because they hold
    themselves out “as being engaged primarily, or propos[ing]
    to engage primarily, in the business of investing, reinvest-
    ing, or trading in securities”. 15 U.S.C. §80a-3(a)(1)(A).
    But firms can be dragged within the Act’s coverage kick-
    ing and screaming, even though they depict themselves
    as operating businesses rather than as managing other
    people’s money. Any issuer that owns “investment securi-
    ties” worth 40% of its total assets is an investment com-
    2                                              No. 05-4612
    pany under §80a-3(a)(1)(C) unless some other provision of
    the Act takes it outside the definition. For this purpose,
    however, “Government securities and cash items” are
    omitted from both the numerator and the denominator.
    National Presto Industries, a seller of both consumer
    goods (cookware, diapers, and other household items) and
    munitions, used to make everything it sold. During the
    1970s it began to divest its manufacturing facilities and to
    contract production to third parties. In 1993 the Depart-
    ment of Defense closed a facility that Presto had used to
    make artillery shells. Presto was left with a pile of cash,
    most of which it retained with a long-term plan to acquire
    other businesses, and a shrunken book value of operating
    assets. Financial instruments were 86% of its total assets
    by 1994 and 92% in 1998. Since 2000 Presto has pur-
    chased two manufacturers of military supplies and two
    makers of diapers and puppy pads. But in 2003 financial
    instruments still represented 62% of its physical and
    financial assets. Intellectual property, although of consid-
    erable value to Presto, is not carried on corporate books
    at its full economic value, so this ratio overstates the
    significance of its portfolio of securities, but Presto does
    not argue that it could come under the 40% ratio by
    marking its patents and trademarks to current market
    value.
    All of Presto’s consumer products other than absorbent
    products are made by subcontractors, so although it has
    a substantial operating income it does not have operating
    assets to match—and the Investment Company Act’s main
    test is asset-based. The SEC concluded that Presto was
    well past the 40% trigger. When the firm refused to
    register as an investment company—and make the
    changes to its corporate structure, management, and
    financial reporting required of investment companies—or
    request an administrative exemption, the SEC filed this
    suit to seek an injunction that would require compliance.
    No. 05-4612                                                 3
    After preliminary maneuvering vindicated the SEC’s
    choice of forum, see 
    347 F.3d 662
     (7th Cir. 2003), the
    district court granted summary judgment in the agency’s
    favor, 
    397 F. Supp. 2d 943
     (N.D. Ill. 2005), and issued an
    injunction requiring Presto to register under the 1940 Act.
    The firm has complied pending appeal.
    After suffering defeat on the merits, Presto replaced
    enough of its existing portfolio with “Government securi-
    ties and cash items” to bring investment securities under
    the 40% threshold. The SEC had proposed an injunction
    that would have allowed Presto the opportunity to do
    this (or to seek an administrative exemption) in lieu of
    registration; the firm thought to avail itself of the opportu-
    nity even before the injunction was entered.
    Without inviting comment from the parties, however, the
    district judge deleted these options from the SEC’s draft
    and entered an injunction unconditionally requiring
    Presto to register as an investment company. The judge
    did not explain why. The result was a regulatory mis-
    match: a firm that is today required (by statute) to be
    organized and to report its financial position as an operat-
    ing company is required (by injunction) to be organized
    and report its financial position as an investment com-
    pany. Instead of doing this, the district court would have
    been well advised to craft an injunction commanding
    registration only if Presto should revert to its old portfolio
    design; obliging it to register as an investment company
    even when its investments do not require this is hard to
    fathom except as a form of punishment for Presto’s con-
    duct in past years, and civil injunctions are not supposed
    to punish litigants.
    The unconditional injunction has caused considerable
    trouble. Investment companies are subject to many
    governance requirements that do not apply to operating
    companies. See, e.g., 15 U.S.C. §§ 80a-16, -17, -18, -19, -29,
    4                                              No. 05-4612
    -55, -56 (and the corresponding regulations). Presto’s
    auditor, Grant Thornton, resigned because the SEC
    questioned its certification of Presto’s financial state-
    ments as those of an operating company. Now that Presto
    is officially an investment company, Grant Thornton has
    refused to allow the statements it certified to be used for
    any purpose. This has disabled Presto from complying fully
    with either the Investment Company Act or the Securities
    Exchange Act of 1934. Without the financial statements,
    it is unable to file quarterly and annual reports. It has
    hired another auditor, but recreating and re-certifying
    financial statements for many past years is expensive
    and time consuming. Meanwhile stock exchanges have
    threatened to delist its stock because Presto is out of
    compliance with both statutory and exchange-based
    financial-reporting requirements.
    At oral argument we inquired whether Presto’s financial
    rearrangement has made the case moot. Now that it has
    complied with the injunction by registering as an invest-
    ment company, can’t it deregister and go back to its
    preferred status as an operating company, subject to
    registration under the Securities Exchange Act, no matter
    what happens on appeal? Deregistration requires the
    consent of the SEC, however, and although Presto filed the
    appropriate papers with the agency in January 2006 the
    SEC has failed to act on them.
    One senses from this prolonged silence, and the tenor
    of the SEC’s brief and oral argument, that the agency (or
    its senior staff) is in a snit because Presto declined to do
    what many other firms with excess liquid assets have
    done—apply to the agency for an exemption. See 15 U.S.C.
    §80a-3(b)(2). (Microsoft, for example, holds more than 40%
    of its assets in the form of investment securities but
    received permission to operate outside the 1940 Act.) The
    agency’s counsel implied at oral argument that an ex-
    emption would have been forthcoming if sought. Yet a
    No. 05-4612                                              5
    firm’s refusal to kowtow to an agency is not a good reason
    to force its investors to bear unnecessary costs—for it is
    the investors who must pay to recreate the financial
    statements, though they did not contribute to this
    imbroglio—and keep a firm inappropriately registered, as
    Presto now is. Why is the SEC bent on grinding down a
    corporation that it appears to acknowledge would not
    mislead or otherwise injure investors by using the gover-
    nance and reporting devices appropriate to an operating
    company?
    Because Presto remains registered as an investment
    company while the SEC sits on its hands, there is a live
    case or controversy, because a remedy is possible: we could
    end its registration forthwith. Moreover, if we hold that
    Presto’s former portfolio does not bring it within the
    Investment Company Act, it will be free to rejigger its
    investments; the old investments likely had a higher rate
    of return, which is why Presto switched only after the
    district court’s opinion.
    Let us begin, then, with Presto’s argument that even
    before the recent changes to its portfolio, enough of its
    investments were “Government securities and cash items”
    to keep its “investment securities” under the 40% trigger.
    “Government securities” is a defined term. The phrase
    “means any security issued or guaranteed as to principal
    or interest by the United States, or by a person controlled
    or supervised by and acting as an instrumentality of the
    Government of the United States pursuant to authority
    granted by the Congress of the United States; or any
    certificate of deposit for any of the foregoing.” 15 U.S.C.
    §80a-2(a)(16). According to Presto, pre-refunded municipal
    bonds (“refunded bonds” for short) fit this definition.
    Presto held these instruments in quantity.
    A refunded bond is a bond backed by U.S. securities as
    well as the credit of the issuer. Suppose that a municipal-
    6                                              No. 05-4612
    ity issues long-term bonds for a project (say, an airport)
    and that the market rate of interest later falls. The issuer
    would like to take advantage of the lower rate, but the
    bonds lack a call feature. The municipality can issue new
    bonds at the current lower rate and use the proceeds to
    buy Treasury bonds with the same maturity as the orig-
    inal issue of municipal bonds. The Treasury securities
    are held in trust to pay interest and principal on the
    original issue. The municipality pays the interest on the
    new issue; the Treasury securities may cover the old issue,
    and if not the municipality can chip in the difference.
    Refinancing in this way works because municipal bonds
    are not subject to federal taxes, so they often pay lower
    interest rates than Treasury securities. Bonds that can be
    bought with the proceeds of the new municipal issue may
    produce enough interest by themselves to cover the
    interest on the old issue.
    The Treasury bonds held in trust lead Presto to call the
    refunded bonds themselves “Government securities.” It
    should be apparent, however, that they do not fit the
    statutory definition. Refunded municipal bonds are still
    municipal bonds, exactly as they were before the refunding
    transaction. Municipal bonds are neither issued nor
    guaranteed by the national government or any federal
    instrumentality. If the municipality defaults, or a local
    employee reaches into the till and makes off with the
    Treasury securities, the national government will not cover
    the loss. The bonds in trust make the municipal bonds
    safer, but 15 U.S.C. §80a-2(a)(16) does not include in the
    category of “Government securities” everything that a
    company deems “almost as safe as” Treasury securities.
    The argument “X has the same economic attributes as Y,
    so X must have the same legal attributes as Y” has a
    history in securities law. It was the basis of the sale-of-
    business doctrine that many courts accepted before
    Landreth Timber Co. v. Landreth, 
    471 U.S. 681
     (1985). The
    No. 05-4612                                                7
    idea was that someone who bought all of the stock in a
    closely-held corporation was buying the corporation’s
    assets, as an economic matter, so the transaction should
    not be governed by the securities laws. Landreth Timber
    held, however, that someone who wants the legal treat-
    ment of an asset acquisition must buy the assets rather
    than the stock; people may choose between transacting
    in securities and transacting in assets, and the law follows
    the form—not only because that is what the statute says,
    but also because trying to determine, one case at a time,
    when a transaction “really” has the economic attributes
    of a different form would lead to a great deal of uncer-
    tainty for little purpose. Landreth Timber represents the
    norm in securities law. Stock or bonds in a company that
    invests the proceeds in land, or gold, or art, are still
    regulated as securities rather than as land, or gold, or art.
    Pooled interests in orange groves are regulated as invest-
    ment contracts rather than as oranges. See SEC v. W.J.
    Howey Co., 
    328 U.S. 293
     (1946). And municipal bonds
    issued by a city that plans to repay using U.S. bonds are
    still municipal bonds.
    Securities laws regulate the form of financial transac-
    tions, rather than looking through form to substance. See
    Reves v. Ernst & Young, 
    494 U.S. 56
     (1990) (demand notes
    are regulated as securities even though they have many
    economic attributes of exempt instruments). True enough,
    §80a-2 begins, as several other definitional clauses in the
    securities laws do, with the phrase, “unless the context
    otherwise requires”. The Supreme Court used this in
    Marine Bank v. Weaver, 
    455 U.S. 551
     (1982), to hold that
    a one-off transaction—a 50% interest in a neighbor’s
    farm in exchange for a short-term loan, the sort of invest-
    ment that could not even in principle be traded among
    anonymous investors—should not be treated as a security.
    We know from Rowland v. California Men’s Colony, 
    506 U.S. 194
     (1993), however, as well as from Landreth
    8                                               No. 05-4612
    Timber, that this use of the context clause cannot be
    generalized into a norm that substance trumps form.
    Rowland holds that context clauses refer to linguistic
    rather than economic contexts, and even as so limited
    should be employed—as they say—only when the context
    of a phrase elsewhere in a statute “requires” a departure
    from the definitional clause. Neither the interest in the
    neighbor’s farm nor the bank account involved in Marine
    Bank was a “security” under the Securities Exchange Act
    because neither fit the model of homogenous instruments
    that (at least potentially) could be traded among anony-
    mous investors. The context clause prevented a need to
    jam a square peg into a round hole. See Scott FitzGibbon,
    What is a Security?—A Redefinition Based on Eligibility
    to Participate in the Financial Markets, 
    64 Minn. L. Rev. 893
     (1980). But nothing in §80a-3(a)(1)(C) similarly “re-
    quires” a departure from the definition in §80a-2(a)(16).
    The definition of the phrase “Government securities” in the
    latter makes perfect sense when plugged into the former.
    Judge Friendly once remarked, with respect to the
    definition of the term “note” in the securities laws: “So long
    as the statutes remain as they have been for over forty
    years, courts had better not depart from their words
    without strong support for the conviction that, under the
    authority vested in them by the ‘context’ clause, they are
    doing what Congress wanted when they refuse to do what
    it said.” Exchange National Bank of Chicago v. Touche
    Ross & Co., 
    544 F.2d 1126
    , 1138 (2d Cir. 1976). That high
    standard has not been met here. The Investment Company
    Act has been with us for 67 years without giving problems
    through the definition of “Government securities.” And
    even if there were some wriggle room via the context
    clause, Presto has not established that refunded bonds are
    the economic equivalent of Treasury bonds. A report in
    the record from Morgan Stanley shows that the yield for
    Treasury bonds maturing in 2006 was 4.95%, while the
    No. 05-4612                                                9
    taxable equivalent yield for refunded bonds was 6.1% for
    taxpayers in the 38% bracket. That’s a 23% premium over
    Treasuries, which must reflect extra risk. (The nominal
    interest rate for refunded bonds is below that for Treasury
    bonds, because of the tax subsidy for municipal securities;
    an adjustment must be made to find real returns and
    implicit risks.)
    Mutual funds may treat refunded bonds as if they were
    “Government securities” for the purpose of 15 U.S.C. §80a-
    5, which says how an investment company’s portfolio must
    be structured if it calls itself “diversified.” See 
    17 C.F.R. §270
    .5b-3(b). How can refunded bonds be “Government
    securities” for one purpose but not the other?, Presto asks.
    Yet treating A as if it were B for one purpose does not
    imply that A is B for every purpose. The regulation on
    which Presto relies governs how investment companies
    describe their portfolios; that’s a very different subject
    from whether something is an investment company in the
    first place. Equating refunded bonds with Treasury
    securities for the purpose of diversification allows mutual
    funds to offer tax advantages (which refunded bonds
    supply) without any change in the covariance of risk
    across a fund’s assets. Denying investors that opportunity
    would injure them; it’s sensible for the SEC to look at the
    economic attributes of instruments when determining
    what counts as diversification (another economic inquiry)
    while insisting that the statutory definition be used to
    determine what entities are covered by the statute in the
    first place.
    “Cash items” also are excluded when calculating the 40%
    ratio, and Presto maintains that “variable-rate demand
    notes” should be treated as “cash items.” A variable-rate
    demand note is an instrument (usually a bond or deben-
    ture) whose rate of interest is updated weekly (if not
    more often) based on some index, such as the London
    Interbank Offering Rate. Whenever the interest rate
    10                                              No. 05-4612
    changes, the note’s holder is entitled to redeem at par.
    Usually this transaction is handled by a remarketing
    agent, who buys the note from the holder and resells it
    in the secondary market to another investor; the note’s
    issuer is involved only if the note is trading for less than
    par.
    In contrast to the detailed statutory definition of “Gov-
    ernment securities,” the Investment Company Act does not
    define “cash items.” Presto maintains that variable-rate
    demand notes are equivalent to cash because of the weekly
    opportunity to sell the instruments at par for cash. If
    liquidity were enough, however, one would treat all shares
    of stock in large issuers, and many bonds, as “cash items”
    because they can be sold on liquid markets in a matter of
    minutes. The reason that such investments are not treated
    as cash or its equivalent, however, is that the market price
    the instrument will fetch when sold is variable. Presto
    thinks that the “redeem at par” feature of the variable-rate
    demand note insulates them from that sort of risk, but
    that’s not true. The investor is entitled to demand redemp-
    tion at par, but whether the issuer will comply depends on
    its financial health. A business reverse (or, for a municipal
    issuer, a shortfall of taxes) will mean no redemption, or
    redemption at a discount. That’s a kind of risk an investor
    takes with any stock or bond—but does not take with cash.
    Although the statute does not define “cash item,” the
    SEC gave this definition when adopting a safe-harbor rule
    (
    17 C.F.R. §270
    .3a-1):
    For purposes of determining compliance with the
    proposed rule, cash, coins, paper currency, demand
    deposits with banks, timely checks of others
    (which are orders on banks to immediately supply
    funds), cashier checks, certified checks, bank
    drafts, money orders, traveler’s checks and letters
    of credit generally would be considered cash items.
    No. 05-4612                                                11
    Certificates of deposit and time deposits typically
    would not be considered cash items absent con-
    vincing evidence of no investment intent.
    Certain Prima Facie Investment Companies, Investment
    Company Act Release No. IC-10937 (Nov. 13, 1979), at
    n.29; regulation adopted in final form 
    46 Fed. Reg. 6879
    (Jan 22, 1981). This definition applies only to Rule 3a-1,
    but Presto does not contend that we should ignore it—or
    that it is arbitrary or capricious. Agencies are entitled to
    add detail to the statutes they administer, and their
    resolution of ambiguities is entitled to respect. See Chev-
    ron U.S.A. Inc. v. Natural Resources Defense Council, Inc.,
    
    467 U.S. 837
     (1984).
    A variable-rate demand note does not fit this definition.
    Presto chose to invest in variable-rate demand notes
    rather than, say, money-market funds (which are diversi-
    fied portfolios of safe and liquid investments) because the
    notes have higher rates of return. The higher return
    stems from higher risk, which explains why the notes
    differ from “cash items.” (Presto does observe that many
    variable-rate demand notes are backed by letters of credit,
    which the SEC is willing to treat as “cash items,” but
    that’s a replay of the argument that refunded bonds are
    “Government securities” because they are secured by
    Treasury bonds.) Presto was making an investment in
    these notes, along the lines of “time deposits” (which are
    “cash items” only with “convincing evidence of no invest-
    ment intent”), rather than holding them for liquidity.
    Presto therefore comes within the 40% test and is an
    investment company unless one of the (many) statutory
    exceptions applies. The one on which Presto relies is §80a-
    3(b)(1): “Any issuer primarily engaged, directly or through
    a wholly-owned subsidiary or subsidiaries, in a business
    or businesses other than that of investing, reinvesting,
    owning, holding, or trading in securities.” Presto is actively
    12                                             No. 05-4612
    engaged in several businesses. A visitor to its web site for
    consumers (http://www.gopresto.com) will find sales
    promotions, warranty information, and instruction manu-
    als for pizza ovens and coffee makers but nary a hint that
    someone would want to buy Presto’s stock as a means to
    own a derivative interest in refunded municipal bonds or
    variable-rate demand notes. But is Presto “primarily”
    engaged in selling pressure cookers, deep fryers, popcorn
    poppers, diapers, and ordnance rather than the business
    of holding securities? The statute is unhelpful; “primarily”
    is not a defined term. No regulation fills the gap.
    Sixty years ago the SEC announced that it would
    consider five factors to decide whether a firm that sold off
    its operating assets and chose not to distribute the pro-
    ceeds to its stockholders had become what people today
    call an “inadvertent investment company.” In re Tonopah
    Mining Co., 26 S.E.C. 426 (1947). See also Sydney H.
    Mendelsohn, Mark B. Goldfus & Mark J. Mackey, Status
    Seeking: Resolving the Status of Inadvertent Investment
    Companies, 38 Bus. Law. 193 (1982); Edmund H. Kerr,
    The Inadvertent Investment Company: Section 3(a)(3) of the
    Investment Company Act, 
    12 Stan. L. Rev. 29
     (1959).
    According to Tonopah, what matter are the company’s
    history, the way the company represents itself to the
    investing public today, the activities of its officers and
    directors, the nature of its assets, and the sources of its
    income. Of these, all but the fourth favor Presto. Founded
    in 1905, Presto was an active manufacturer of industrial,
    consumer, and military products until the 1980s, when it
    started to subcontract manufacturing activities. It re-
    mains an active manufacturer of absorbent goods and
    military ordnance and sells a line of kitchen goods under
    its own trademarks.
    As far as we can see, this is the first time that the SEC
    has argued that a firm with such a substantial ongoing
    No. 05-4612                                              13
    presence in product markets is an inadvertent investment
    company. The model inadvertent investment company—of
    which Tonopah Mining is the initial exemplar and Fifth
    Avenue Coach Lines is perhaps the best-known, see SEC
    v. Fifth Avenue Coach Lines, Inc., 
    289 F. Supp. 3
     (S.D.
    N.Y. 1968), affirmed, 
    435 F.2d 510
     (2d Cir. 1970)—is one
    in which the firm has sold all or almost all of its assets,
    reduced its operations to a skeleton staff (Tonopah Mining
    was down to one unprofitable mine and Fifth Avenue
    Coach Lines to no busses at all), and purports to be look-
    ing for acquisitions but never seems to find them. Per-
    haps one could have applied the “purports to be looking
    for acquisitions” label to Presto in the 1980s and 1990s,
    but one could not say that Presto had withdrawn from
    active business operations in the meantime. It continued
    selling both consumer and military products. It changed
    from a manufacturer to a firm that was (principally) a
    designer and marketer of products assembled by others,
    but this did not make Presto less an operating enterprise.
    Many other firms have made a similar transition (Apple
    comes to mind) without being thought to have evolved into
    mutual funds.
    Presto presents itself to the public (and to investors) as
    an operating company. That’s how its web site, its annual
    reports, and its publicity all depict it. The contrast with
    Tonopah Mining and Fifth Avenue Coach Lines is stark.
    An investor in the market for a mutual fund, a hedge fund,
    or any other investment pool would not dream of turning
    to Presto, whose net income can increase or decrease
    substantially as a result of business successes or reverses.
    The price of Presto’s stock moves in response to changes
    in its operating profits rather than the slight annual
    changes in its investment income. The SEC has not
    identified even one confused investor who bought stock in
    Presto thinking that he was making an investment in a
    closed-end mutual fund whose assets were the securities
    that Presto holds.
    14                                              No. 05-4612
    “Activities of Officers and Directors,” the third factor in
    Tonopah, likewise favors Presto. Directors and senior
    managers at Tonopah Mining and Fifth Avenue Coach
    Lines spent most of their time managing the firms’
    investment portfolios. Presto estimates that 95% of its
    managers’ time is devoted to running its consumer-prod-
    ucts and military-ordnance businesses. The SEC has not
    offered any contrary evidence. Cf. First National Bank &
    Trust Co. v. Beach, 
    301 U.S. 435
     (1937) (a firm is “primar-
    ily engaged in farming” under the Bankruptcy Code if its
    officers and directors devote most of their time to farming).
    As for the fifth factor, income, Tonopah looked at both
    gross and net figures, as well as at the firm’s expenditures
    to produce income. (Looking at both gross and net is
    essential; otherwise an operating loss, with negative net
    income, would turn a firm into an “investment company”.)
    Gross income at Presto is dominated by receipts from its
    consumer and military sales. More than 90% of Presto’s
    gross receipts for every year covered by the record (1994
    through 2003) comes from its sales of products. In 2003,
    for example, Presto recorded about $125 million in sales,
    yielding a net profit of $18.9 million; total receipts from
    investment securities that year were $4.2 million.
    Only net income helps the SEC’s position: the agency
    calculates that, over the decade covered by the record,
    50.22% of Presto’s net profits were derived from invest-
    ments in securities. Presto’s calculations show that
    operating profits exceed investment profits for the decade
    as a whole. The SEC acknowledges that, in each of the
    three years immediately preceding the district court’s
    injunction requiring Presto to register as an investment
    company, investments produced less than 40% of Presto’s
    net profit. So even if we take the view most favorable to
    the SEC, that a firm is “primarily” engaged in a business
    other than investment management only if more than half
    of its net profits come from non-investment sources,
    No. 05-4612                                               15
    Presto was “primarily” an operating business when the
    injunction issued. Whatever classification may have been
    appropriate in the 1990s (when more than half of net
    profits came from investments) cannot support an injunc-
    tion issued in 2005, when at least 60% of net profit was
    coming from consumer and military sales. In Tonopah, by
    contrast, “the company’s only source of net income con-
    sists of interest, dividends and profits on the sale of
    securities; and we find nothing to indicate that this
    situation will be changed substantially in the foreseeable
    future.” 26 S.E.C. at 431.
    This leaves the fourth Tonopah factor, the nature of
    Presto’s assets. Here the picture at last favors the SEC, for
    more than 60% of Presto’s assets were investment securi-
    ties during every year covered by the record. In full flight
    from the Commission’s multi-factor approach in Tonopah,
    the SEC’s lawyer in this court urges us to give little
    weight to any consideration other than Presto’s asset
    structure. Yet looking primarily at accounting assets has
    a potential to mislead. Imagine a firm that owns sub-
    stantial assets such as patents and trademarks that do
    not show up on its balance sheet as assets, and that
    operates a business from a leased headquarters where
    it designs, contracts for, and sells products. Such a firm
    could have annual sales exceeding $100 million, and
    profits exceeding $10 million as Presto does, with book-
    value assets of only $1 million in office furniture. If that
    firm stored even 10% of two years’ profits in refunded
    bonds, as a hedge against business reverses (or to finance
    expansion), instead of distributing all profits to investors
    in dividends, it would become an investment company
    under the approach the SEC urges in this litigation. Yet no
    investor would perceive such a firm as a substitute for a
    closed-end mutual fund; its stock returns would continue
    to depend on its operating profits and losses.
    16                                                No. 05-4612
    According to the SEC’s brief, Tonopah deemed assets
    the “most important” of the five considerations. It would
    be surprising if that were so, because it would make the
    exclusion in §80a-3(b)(1) unavailable as a practical matter.
    The only reason one turns to this exclusion is that the
    40% asset test has been satisfied. If subsection (b)(2) does
    nothing except raise the 40% test to 50% as a definition of
    the firm’s “primary” engagement, it is an odd statutory
    provision indeed. What sense would it make to enact a
    law using 40% as the threshold in subsection (a)(1)(C), and
    convert the “real” rule to 50% in subsection (b)(1) by using
    words rather than numbers? Subsection (b)(1) has to be
    about considerations other than assets (or at least in
    addition to assets). And that’s what the SEC said in
    Tonopah:
    More important . . . [is] the nature of the assets
    and income of the company, disclosed in the an-
    nual reports filed with the Commission and in
    reports sent to stockholders, was such as to lead
    investors to believe that the principal activity of the
    company was trading and investing in securities.
    26 S.E.C. at 430 (emphasis added). In other words, the
    Commission thought in Tonopah that what principally
    matters is the beliefs the company is likely to induce in
    investors. Will its portfolio and activities lead investors to
    treat a firm as an investment vehicle or as an operating
    enterprise? The Commission has never issued an opinion
    or rule taking a different view, and its lawyers cannot
    adopt a new approach by filing briefs. Only the Commis-
    sion’s members may change established norms, and they
    must do so by rulemaking or administrative adjudication.
    See SEC v. Chenery Corp., 
    318 U.S. 80
    , 88-89 (1943); SEC
    v. Chenery Corp., 
    332 U.S. 194
    , 196 (1947).
    Reasonable investors would treat Presto as an operating
    company rather than a competitor with a closed-end
    No. 05-4612                                              17
    mutual fund. The SEC has not tried to demonstrate
    anything different about investors’ perceptions or behavior.
    It follows that Presto is not an investment company.
    The judgment of the district court is reversed. Presto,
    which registered as an investment company only under
    judicial compulsion, now is free to drop that registration
    and operate under the Securities Exchange Act of 1934
    whether or not the SEC gives its formal approach to that
    step.
    A true Copy:
    Teste:
    ________________________________
    Clerk of the United States Court of
    Appeals for the Seventh Circuit
    USCA-02-C-0072—5-15-07