Evory, Tammy A. v. RJM Acquisitions Fun ( 2007 )


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  •                               In the
    United States Court of Appeals
    For the Seventh Circuit
    ____________
    Nos. 06-2130 to 2132, 06-2134, 06-2157
    TAMMY A. EVORY, et al., individually and on behalf of all
    others similarly situated,
    Plaintiffs-Appellants,
    v.
    RJM ACQUISITIONS FUNDING L.L.C., et al.,
    Defendants-Appellees.
    ____________
    Appeals from the United States District Court
    for the Southern District of Indiana, Indianapolis Division.
    Nos. 1:04-cv-2016-DFH-TABH-TAH, 05-cv-0140-DFH-TAB,
    05-cv-0216-DFH-TAB, 05-cv-0218-DFH-TAB,
    05-cv-0794-DFH-TAB—David F. Hamilton, Judge.
    ____________
    No. 06-2271
    KELLY LAUER and KARLA LAUER,
    Plaintiffs-Appellants,
    v.
    MASON, SILVER, WENK & MISHKIN, LLC, et al.,
    Defendants-Appellees.
    ____________
    Appeal from the United States District Court
    for the Northern District of Illinois, Eastern Division.
    No. 05 C 3911—George W. Lindberg, Judge.
    ____________
    2                                                 Nos. 06-2130, et al.
    No. 06-3129
    KEVIN I. CAPTAIN,
    Plaintiff-Appellant,
    v.
    ARS NATIONAL SERVICES, INC.,
    Defendant-Appellee.
    ____________
    Appeal from the United States District Court
    for the Southern District of Indiana, Indianapolis Division.
    No. 1:05-cv-1515-DFH-TAB—David F. Hamilton, Judge.
    ____________
    Nos. 06-3162, 06-3327, 06-3439, 06-3446
    PHILIP JACKSON, et al., individually and on behalf of all
    others similarly situated,
    Plaintiffs-Appellants,
    v.
    NATIONAL ACTION FINANCIAL SERVICES, INC., et al.,
    Defendants-Appellees.
    ____________
    Appeals from the United States District Court
    for the Northern District of Illinois, Eastern Division.
    Nos. 04 C 1805, 04 C 5056, 05 C 0724, 05 C 3759—
    Ruben Castillo, Judge, and James F. Holderman, Chief Judge.
    ____________
    ARGUED SEPTEMBER 20, 2007—DECIDED OCTOBER 23, 2007
    ____________
    Nos. 06-2130, et al.                                      3
    Before CUDAHY, POSNER, and WILLIAMS, Circuit Judges.
    POSNER, Circuit Judge. We have consolidated for decision
    four intertwined cases that present nine questions under
    the Fair Debt Collection Practices Act, 
    15 U.S.C. §§ 1692
    et seq., several of which have engendered considerable
    controversy at the circuit level and even some circuit
    splits. We shall first try to answer the questions and then
    indicate the disposition of each of the appeals that follows
    from our answers.
    Here are the questions:
    1. Whether, if the consumer (as the statute refers to the
    putative debtor) is represented by a lawyer, a debt col-
    lector must give the same written notice to the lawyer
    that section 1692g would require were the consumer
    unrepresented and the notice sent directly to him.
    2. Whether communications to lawyers are subject to
    sections 1692d through 1692f, which forbid harassing,
    deceptive, and unfair practices in debt collection. Compare
    Sayyed v. Wolpoff & Abramson, 
    485 F.3d 226
     (4th Cir. 2007),
    answering yes, with Guerrero v. RJM Acquisitions LLC,
    No. 05-15121, 
    2007 WL 2389825
     (9th Cir. Aug. 23, 2007)
    (per curiam), and Kropelnicki v. Siegel, 
    290 F.3d 118
    , 128
    (2d Cir. 2002), both answering no.
    3. Whether, if the answer to question 2 is yes, the stan-
    dard applicable to determining whether a representation is
    false, deceptive, or misleading under section 1692e is the
    same whether the representation is made to the lawyer
    or to his client.
    4. Whether a settlement offer contained in a letter from
    the debt collector to a consumer is lawful per se under
    section 1692f. Compare Lewis v. ACB Business Services, Inc.,
    4                                          Nos. 06-2130, et al.
    
    135 F.3d 389
    , 398-400 (6th Cir. 1998) (yes), with Goswami v.
    American Collections Enterprise, Inc., 
    377 F.3d 488
    , 495 (5th
    Cir. 2004) (no).
    5. If it is not per se lawful, whether its lawfulness
    should be affected by whether it is addressed to a lawyer,
    rather than to the consumer directly.
    6. Whether there should be a safe harbor for a debt
    collector accused of violating section 1692e by making
    such an offer.
    7. Again, if such a letter is not per se lawful, what type
    of evidence a plaintiff must present to prove that a set-
    tlement offer violates section 1692e.
    8. Whether the determination that a representation is
    or is not false, deceptive, or misleading under section 1692
    is always to be treated as a matter of law. Compare
    McMillan v. Collection Professionals, Inc., 
    455 F.3d 754
    , 759
    (7th Cir. 2006); Taylor v. Cavalry Investment, LLC, 
    365 F.3d 572
    , 575 (7th Cir. 2004), and Walker v. National Recovery, Inc.,
    
    200 F.3d 500
    , 502, 504 (7th Cir. 1999) (no), with Wilson v.
    Quadramed Corp., 
    225 F.3d 350
    , 353 n. 2 (3d Cir. 2000), and
    Terran v. Kaplan, 
    109 F.3d 1428
    , 1432-33 (9th Cir. 1997) (yes).
    9. Whether, if that determination is not always a matter
    of law, nevertheless a charge under section 1692e can
    sometimes be dismissed on the pleadings on the ground
    that the challenged representation was, as a matter of law,
    not false or misleading.
    The questions thus fall into three overlapping groups.
    The first is the application of the Fair Debt Collection
    Practices Act to lawyers (questions 1 through 3, and 5); the
    second is the proper treatment under the Act of settle-
    ment offers (questions 4 through 7); and the last (questions
    Nos. 06-2130, et al.                                       5
    8 and 9) concerns the role of Fed. R. Civ. P. 12(c) in decid-
    ing claims of violation of section 1692e.
    Section 1692g provides:
    (a) Notice of debt; contents
    Within five days after the initial communication with
    a consumer in connection with the collection of any
    debt, a debt collector shall, unless the following infor-
    mation is contained in the initial communication or the
    consumer has paid the debt, send the consumer a
    written notice containing—
    (1) the amount of the debt;
    (2) the name of the creditor to whom the debt is
    owed;
    (3) a statement that unless the consumer, within
    thirty days after receipt of the notice, disputes
    the validity of the debt, or any portion thereof,
    the debt will be assumed to be valid by the debt
    collector;
    (4) a statement that if the consumer notifies the
    debt collector in writing within the thirty-day
    period that the debt, or any portion thereof, is
    disputed, the debt collector will obtain verification
    of the debt or a copy of a judgment against the
    consumer and a copy of such verification or judg-
    ment will be mailed to the consumer by the debt
    collector; and
    (5) a statement that, upon the consumer’s written
    request within the thirty-day period, the debt
    collector will provide the consumer with the name
    and address of the original creditor, if different
    from the current creditor.
    6                                        Nos. 06-2130, et al.
    (There are additional subsections, but they do not require
    discussion.) The required written notice must be sent to
    “the consumer,” that is, to the person claimed to owe a
    debt. The consumer’s lawyer is not that person. But if
    the debt collector knows that the consumer is repre-
    sented by a lawyer, then (with immaterial exceptions) he
    may not communicate with the consumer directly.
    § 1692c(a)(2). He must go through the lawyer. The lawyer
    receives the notice and shares it with, or explains it to,
    his client. Hence the debt collector is communicating
    with the consumer within the meaning of the Act,
    which defines “communication” as “the conveying of infor-
    mation regarding a debt directly or indirectly to any person
    through any medium.” § 1692a(2) (emphasis added). The
    lawyer is both ”any person” and “any medium.”
    It would be passing odd if the fact that a consumer
    was represented excused the debt collector from having
    to convey to the consumer the information to which the
    statute entitles him. For example, sections 1692g(a)(1)
    and (2) provide that the required notice must state the
    amount of the debt and the name of the creditor. Is it to be
    believed that by retaining a lawyer the debtor disentitles
    himself to the information? Or that the debt collector,
    though knowing that the debtor is represented, can com-
    municate directly with him in defiance of the principle that
    once a party to a legal dispute is represented, the other
    party must deal with him through his lawyer, and not
    directly? We conclude that any written notice sent to the
    lawyer must contain the information that would be re-
    quired by the Act if the notice were sent to the consumer
    directly. National Consumer Law Center, Consumer
    Credit Law Manual § 8.02[5][b] (2004); cf. Heintz v. Jenkins,
    
    514 U.S. 291
     (1995).
    Nos. 06-2130, et al.                                        7
    The next question is whether debt collectors can, with-
    out liability, threaten, make false representations to, or
    commit other abusive, deceptive, or unconscionable acts
    against a consumer’s lawyer, in violation of sections 1692d,
    e, or f. These sections do not designate any class of persons,
    such as lawyers, who can be abused, misled, etc., by debt
    collectors with impunity. Section 1692d forbids “any
    conduct the natural consequence of which is to harass,
    oppress, or abuse any person in connection with the col-
    lection of a debt” (emphasis added). Section 1692e forbids
    a debt collector to “use any false, deceptive, or mislead-
    ing representation or means in connection with the col-
    lection of any debt.” And section 1692f forbids a debt
    collector to “use any unfair or unconscionable means
    to collect or attempt to collect any debt.”
    It is true that a lawyer is less likely to be deceived,
    intimidated, harassed, and so forth (for simplicity, we
    shall assume that only deception is alleged) than a con-
    sumer. But that is an argument not for immunizing prac-
    tices forbidden by the statute when they are directed
    against a consumer’s lawyer, but rather for recognizing
    that the standard for determining whether particular
    conduct violates the statute is different when the con-
    duct is aimed at a lawyer than when it is aimed at a
    consumer.
    The courts have ruled that the statute is intended for the
    protection of unsophisticated consumers (sophisticated
    consumers presumably do not need its protection), so that
    in deciding whether for example a representation made
    in a dunning letter is misleading the court asks whether
    a person of modest education and limited commercial
    savvy would be likely to be deceived. Olson v. Risk Manage-
    ment Alternatives, Inc., 
    366 F.3d 509
    , 512-13 (7th Cir. 2004).
    8                                          Nos. 06-2130, et al.
    The standpoint is not that of the least intelligent consumer
    in this nation of 300 million people, Chuway v. National
    Action Financial Services, Inc., 
    362 F.3d 944
    , 948-49 (7th Cir.
    2004); Gammon v. GC Services Ltd. Partnership, 
    27 F.3d 1254
    ,
    1257 (7th Cir. 1994); cf. Clomon v. Jackson, 
    988 F.2d 1314
    ,
    1319 (2d Cir. 1993), but that of the average consumer in
    the lowest quartile (or some other substantial bottom
    fraction) of consumer competence. This is implicit in the
    rule that a plaintiff cannot withstand summary judgment
    just by presenting his affidavit that he was confused. Taylor
    v. Cavalry Investment, LLC, supra, 
    365 F.3d at 574-75
    ; Pettit
    v. Retrieval Masters Creditors Bureau, Inc., 
    211 F.3d 1057
    ,
    1061-62 (7th Cir. 2000). He must show that he is repre-
    sentative of the protected group. Chuway v. National Action
    Financial Services, Inc., supra, 
    362 F.3d at 948
    .
    But if the debt collector has targeted a particularly
    vulnerable group—say, consumers who he knows have
    a poor command of English—the benchmark for deciding
    whether the communication is deceptive would be the
    competence of the substantial bottom fraction of that group.
    Cf. U.S.S.G. § 3A1.1 and Application Note 2; United States
    v. Bragg, 
    207 F.3d 394
    , 399 n. 16 (7th Cir. 2000); United
    States. v. Grimes, 
    173 F.3d 634
    , 638 (7th Cir. 1999).
    By the same token, the “unsophisticated consumer”
    standpoint is inappropriate for judging communications
    with lawyers, Dikeman v. National Educators, Inc., 
    81 F.3d 949
     (10th Cir. 1996), just as it is inappropriate to fix a
    physician’s standard of care at the level of that of a med-
    ical orderly. W. Page Keeton et al., Prosser & Keeton on the
    Law of Torts § 32, p. 185 (5th ed. 1984). But what should
    the standard be? Most lawyers who represent consumers
    in debt collection cases are familiar with debt collection
    law and therefore unlikely to be deceived. But sometimes
    Nos. 06-2130, et al.                                        9
    a lawyer will find himself handling a debt collection
    case not because he’s a specialist but because a friend or
    relative has asked him to handle it. His sophistication
    in collection matters would be less than that of the special-
    ist practitioner but much greater than that of the average
    unsophisticated consumer. He would not have to be an
    expert on the Fair Debt Collection Practices Act to be able
    to look it up and discover what information sections
    1652g(a)(3)-(5) require be disclosed to the consumer,
    and then compare the requirements with the content of
    the communication that he has received on his client’s
    behalf. Since, therefore, most lawyers who represent
    consumers in debt-collection cases are knowledgeable
    about the law and practices of debt collection, since those
    who are not should be able to inform themselves suf-
    ficiently to be able to represent their consumer clients
    competently, and since the debt collector cannot be ex-
    pected to know how knowledgeable a particular con-
    sumer’s lawyer is, we conclude that a representation by
    a debt collector that would be unlikely to deceive a com-
    petent lawyer, even if he is not a specialist in consumer
    debt law, should not be actionable.
    We have assumed for the sake of simplicity that the
    communication to the lawyer is alleged to be deceptive;
    what if instead it is alleged to be false or misleading, terms
    also found in section 1692e? “Misleading” is similar to
    “deceptive,” except that it can be innocent; one intends
    to deceive, but one can mislead through inadvertence. A
    sophisticated person is less likely to be either deceived or
    misled than an unsophisticated one. That is less true if a
    statement is false. A false claim of fact in a dunning letter
    may be as difficult for a lawyer to see through as a con-
    sumer. Suppose the letter misrepresents the unpaid
    balance of the consumer’s debt. The lawyer might be
    10                                       Nos. 06-2130, et al.
    unable to discover the falsity of the representation with-
    out an investigation that he might be unable, depending
    on his client’s resources, to undertake. Such a misrep-
    resentation would be actionable whether made to the
    consumer directly, or indirectly through his lawyer.
    We move now from the lawyer cases to the cases of
    settlement offers communicated directly to consumers,
    where there is no lawyer in the picture. But later we
    shall have to bring the lawyer back into the picture in
    order to round out our discussion of the difference be-
    tween consumers and lawyers as recipients of potentially
    misleading statements from debt collectors.
    It is apparently common for debt collectors to send
    letters to consumers that say such things as (these ex-
    amples are all taken from the cases before us) “we would
    like to offer you a unique opportunity to satisfy your
    outstanding debt”—“a settlement of 25% OFF of your
    current balance. SO YOU ONLY PAY $[___] In ONE
    PAYMENT that must be received no later than 40
    days from the date on this letter.” Or “TIME’S A
    WASTIN’!. . .Act now and receive 30% off…if you pay by
    March 31st.” Or we are “currently able to offer you a
    substantial discount of 50% off your Current Balance if we
    receive payment by 05-14-2004”(emphases in original). There
    is nothing improper about making a settlement offer. The
    concern is that unsophisticated consumers may think
    that if they don’t pay by the deadline, they will have
    no further chance to settle their debt for less than the full
    amount; for the offers are in the idiom of limited-time or
    one-time sales offers, clearance sales, going-out-of-business
    sales, and other temporary discounts. In fact debt collec-
    tors, who naturally are averse to instituting actual col-
    lection proceedings for the often very modest sums in-
    Nos. 06-2130, et al.                                       11
    volved in the consumer debt collection business, fre-
    quently renew their offers if the consumer fails to accept
    the initial offer.
    The objection to allowing liability to be based on such
    offers is that the settlement process would disintegrate
    if the debt collector had to disclose the consequences of
    the consumer’s rejecting his initial offer. If he has to say,
    “We’ll give you 50 percent if you pay us by May 14, but
    if you don’t, we’ll probably offer you the same or even
    better deal later, and if you refuse that, we’ll probably
    give up and you’ll never have to pay a cent of the debt
    you owe,” there will be no point in making offers. As in
    previous cases in which we have created safe-harbor
    language for use in cases under the Fair Debt Collection
    Practices Act, see Veach v. Sheeks, 
    316 F.3d 690
    , 693-94
    (7th Cir. 2003); Miller v. McCalla, Raymer, Padrick, Cobb,
    Nichols, & Clark, L.L.C., 
    214 F.3d 872
    , 876 (7th Cir. 2000);
    Bartlett v. Heibl, 
    128 F.3d 497
     (7th Cir. 1997); cf. Diaz v.
    Prudential Ins. Co. of America, 
    424 F.3d 635
    , 637 (7th Cir.
    2005); Herzberger v. Standard Ins. Co., 
    205 F.3d 327
    , 331 (7th
    Cir. 2000), we think the present concern can be ade-
    quately addressed yet the unsophisticated consumer
    still be protected against receiving a false impression of
    his options by the debt collector’s including with the
    offer the following language: “We are not obligated to
    renew this offer.” The word “obligated” is strong and
    even the unsophisticated consumer will realize that there
    is a renewal possibility but that it is not assured.
    This is not to suggest that in the absence of safe-harbor
    language a debt collector is per se liable for violating
    section 1692 if he makes the kind of settlement offer that
    we quoted. We see a potential for deception of the unso-
    phisticated in those offers but we have no way of deter-
    12                                         Nos. 06-2130, et al.
    mining whether a sufficiently large segment of the unso-
    phisticated are likely to be deceived to enable us to con-
    clude that the statute has been violated. For that,
    evidence is required, the most useful sort being the kind
    of consumer survey described in Johnson v. Revenue Man-
    agement Corp., 
    169 F.3d 1057
    , 1060-61 (7th Cir. 1999); see
    also Pettit v. Retrieval Masters Creditors Bureau, Inc., supra,
    
    211 F.3d at 1062
    .
    Other circuits, perhaps less kindly disposed to survey
    evidence than we, treat the deceptive character of a
    debt collector’s communication as a question of law, so
    that if the communication is not deceptive on its face,
    the plaintiff is forbidden to try to show that it would be
    likely to deceive a substantial number of its intended
    recipients. We disagree with that position. The intended
    recipients of dunning letters are not federal judges, and
    judges are not experts in the knowledge and understand-
    ing of unsophisticated consumers facing demands by
    debt collectors. We are no more entitled to rely on our
    intuitions in this context than we are in deciding issues
    of consumer confusion in trademark cases, where the use
    of survey evidence is routine.
    But we emphasize that survey evidence in debt-collec-
    tion as in trademark cases must comply with the prin-
    ciples of professional survey research; if it does not, it is
    not even admissible, Fed. R. Evid. 702; Citizens Financial
    Group, Inc. v. Citizens National Bank of Evans City, 
    383 F.3d 110
     (3d Cir. 2004); Scott Fetzer Co. v. House of Vacuums Inc.,
    
    381 F.3d 477
     (5th Cir. 2004); Starter Corp. v. Converse, Inc.,
    
    170 F.3d 286
    , 296-97 (2d Cir. 1999), let alone probative of
    deception. We are exceedingly doubtful that any lawyer
    involved in representing debtors would be deceived by
    the settlement offers made by debt collectors, and doubt
    Nos. 06-2130, et al.                                       13
    therefore that any cases based on such offers could sur-
    vive summary judgment or even a motion to dismiss
    were the offer directed to the consumer’s lawyer rather
    than to the consumer. This illustrates our earlier point
    about the importance of distinguishing between lawyers
    and unsophisticated consumers in applying section 1692e.
    The last question presented by these cases is whether
    a claim of deception can ever be rejected in this circuit on
    the pleadings, since we treat issues of deception as ones
    of fact rather than of law. The answer is yes. A plain-
    tiff might rest on the text of the communication, and
    have no other evidence to offer, and then if there was
    nothing deceptive-seeming about the communication the
    court would have to dismiss the case. Taylor v. Cavalry
    Investment, L.L.C., supra, 
    365 F.3d at 574-75
     (“if it is ap-
    parent from a reading of the letter that not even ‘a signifi-
    cant fraction of the population’ would be misled by it . . . ,
    the court should reject it without requiring evidence
    beyond the letter itself”); McMillan v. Collection Profession-
    als, Inc., supra, 
    455 F.3d at 760
     (“undoubtedly, there will
    be occasions when a district court will be required to
    hold that no reasonable person, however unsophisticated,
    could construe the wording of the communication in a
    manner that will violate the statutory provision”). Or the
    defendant might have used clear statutory language, as
    in Jang v. A.M. Miller & Associates, 
    122 F.3d 480
    , 483-84
    (7th Cir. 1997), or our safe-harbor language. There might
    also be a case in which a false or deceptive statement
    clearly was immaterial, as in Gutierrez v. AT&T Broadband,
    LLC, 
    382 F.3d 725
    , 738-40 (7th Cir. 2004); see also Pettit v.
    Retrieval Masters Creditor Bureau, Inc., supra, 
    211 F.3d at 1060-62
    , or was clarified elsewhere, as in McStay v. I.C.
    System, Inc., 
    308 F.3d 188
    , 191 (2d Cir. 2002), or in which a
    14                                         Nos. 06-2130, et al.
    statement claimed to be false was obviously true, as in
    Taylor v. Cavalry Investment, L.L.C., supra, 
    365 F.3d at 575-76
    .
    Having answered the questions that we listed at the
    beginning of our opinion, we can be brief in discussing
    our four cases. In Lauer, the consumer was represented
    by a lawyer. The defendant debt collector did not send
    either the lawyer or his client the written notice required
    by section 1692g, but instead sent the lawyer a letter
    that the plaintiff characterizes as coercive because it
    threatened to dispose of property of the plaintiff that
    had a purely sentimental value, such as scrapbooks, a
    wedding gown, and a videotape of the arrival of his
    adopted child from Korea. The plaintiff doesn’t explain
    which subsection of section 1692 the threat violates, but
    it could well violate d, e, f, or indeed all three. The dis-
    trict court dismissed the complaint on the ground that
    communications with a consumer’s lawyer are beyond
    the reach of the Fair Debt Collection Practices Act. That
    was error.
    The defendant in Lauer also argues that if the initial
    communication from the debt collector is to the consumer’s
    lawyer rather than to the consumer himself, the notice
    requirement is not triggered. If you glance back at sec-
    tion 1692g(a) you will see that it says that the written
    notice is required to be sent “five days after the initial
    communication with a consumer.” The argument is that if
    there is no letter sent first (“initial communication”)
    directly to the consumer, but instead the initial communi-
    cation is to the consumer’s lawyer, the condition for
    requiring the subsequent written notice containing speci-
    fied information is not satisfied and therefore such a
    notice need never be sent either to the lawyer or to the
    consumer. All that this argument shows is how unsound
    it would be to suppose that a communication to a per-
    Nos. 06-2130, et al.                                       15
    son’s lawyer is not a communication to the person. It
    would make a consumer who had a lawyer worse off
    than one who did not, because neither he nor his lawyer
    would have a right to any of the information that the
    statute requires be disclosed to the consumer.
    In Captain, before realizing that the consumer was
    represented, the defendant sent him a letter offering a
    30 percent discount off the face amount of the debt, pro-
    vided payment was received by a specified date. The
    plaintiff claims that the letter violated section 1692e.
    Shortly afterward, his lawyer called the defendant and
    was told that if the debt wasn’t paid within two weeks of
    the date of the initial collection letter (a deadline that had
    already passed), a $15 daily charge would be added to
    the account balance until the debt was paid in full. Such a
    charge, equivalent to an interest rate of 730 percent a
    year on the unpaid balance of the debt, would violate
    Indiana law. See 
    Ind. Code §§ 24-4.5-2
    -203.5, 207(3).
    Although a violation of state law is not in itself a violation
    of the federal Act, Beler v. Blatt, Hasenmiller, Leibsker &
    Moore, LLC, 
    480 F.3d 470
    , 473-74 (7th Cir. 2007), a threat
    to impose a penalty that the threatener knows is
    improper because unlawful is a good candidate for a
    violation of sections 1692d and e. The district court dis-
    missed the complaint for failure to state a claim: the
    settlement-offer charge on the ground that such offers are
    per se lawful under the Act and the challenge to the
    lawfulness of the $15 a day representation because it was
    made to a lawyer. Both rulings were erroneous.
    Evory and Jackson, the last two cases (actually sets of
    cases, but that is of no moment), are pure settlement-offer
    cases—there were no communications to lawyers. But
    they are importantly different. In Evory the district court
    16                                       Nos. 06-2130, et al.
    dismissed the complaint, and that was error. But in Jackson
    the court granted summary judgment for the defendant.
    Much of the judge’s opinion tracks the discussion in
    cases that hold that the kind of settlement offer involved
    in these cases are nondeceptive per se, and that is wrong.
    But the judge was willing to consider the survey evidence
    that the plaintiff had introduced. He concluded that it
    did not show that the settlement offer was deceptive. He
    was right and indeed should have ruled the evidence
    inadmissible. The plaintiff’s lawyer at the argument of the
    appeal conceded that it was not a good survey. We would
    put the matter more strongly. The respondents in the
    survey were shown a letter similar to the one the plaintiff
    had received. The key question they were asked was, “Let’s
    say the person getting this letter does not accept the
    settlement offer by the deadline date. Do you think that
    person would feel it is a limited-time offer, or it is not a
    limited-time offer?” By referring to “deadline date,” the
    questioner signaled that it was a limited-time offer. Lead-
    ing questions in surveys are improper. E.g., Scott Fetzer Co.
    v. House of Vacuums Inc., supra, 
    381 F.3d at 488
    . And
    “limited-time offer” was not defined. Nor should the
    respondents have been asked what they thought some
    other recipient of the letter would “feel,” especially since
    they were given no information about the hypothetical
    recipient. They should simply have been asked, “What do
    you think would happen if you didn’t accept the offer? Do
    you think it would be renewed or extended? Or do you
    think this would be your last chance to get a discount off
    the amount owed?”
    There is compelling evidence that the offers in this and
    the other cases were not final offers. But that means only
    that if the offers were understood as such by the targeted
    Nos. 06-2130, et al.                                          17
    recipients, they were deceptive. The anterior issue is
    whether they were likely to be understood as such by a
    substantial number of unsophisticated consumers. Maybe
    they were, but some evidence beyond the face of the
    offer was required to establish a prima facie case, and it
    was not presented.
    So Jackson is affirmed; the other three decisions are
    reversed and the cases remanded for further proceedings
    consistent with this opinion.
    A true Copy:
    Teste:
    _____________________________
    Clerk of the United States Court of
    Appeals for the Seventh Circuit
    USCA-02-C-0072—10-23-07
    

Document Info

Docket Number: 06-2130

Judges: Posner

Filed Date: 10/23/2007

Precedential Status: Precedential

Modified Date: 9/24/2015

Authorities (30)

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Hugo Diaz v. Prudential Insurance Company of America , 424 F.3d 635 ( 2005 )

Caldean M. Chuway v. National Action Financial Services Inc. , 362 F.3d 944 ( 2004 )

Ella M. Beler v. Blatt, Hasenmiller, Leibsker & Moore, LLC , 480 F.3d 470 ( 2007 )

Carolyn Herzberger v. Standard Insurance Company, Beverly A.... , 205 F.3d 327 ( 2000 )

Margaret Walker v. National Recovery, Inc. , 200 F.3d 500 ( 1999 )

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