Sarah Murphy v. Sfbsc Management, LLC ( 2019 )


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  •                     FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    JANE ROES, 1–2, on behalf of       No. 17-17079
    themselves and all others
    similarly situated,                  D.C. No.
    Plaintiff-Appellee,   CV 14-3616 LB
    v.
    OPINION
    SFBSC MANAGEMENT, LLC;
    CHOWDER HOUSE, INC.; DEJA
    VU-SAN FRANCISCO, LLC;
    ROARING 20’S, LLC; GARDEN
    OF EDEN, LCC; S.A.W.
    ENTERTAINMENT LIMITED;
    DEJA VU SHOWGIRLS OF SAN
    FRANCISCO, LLC; GOLD
    CLUB-S.F., LLC; BIJOU-
    CENTURY, LLC; BT
    CALIFORNIA, LCC,
    Defendants-Appellees,
    v.
    SARAH MURPHY; POOHRAWN
    MEHRABAN; DEVON LOCKE,
    Objectors-Appellants.
    2              MURPHY V. SFBSC MANAGEMENT
    Appeal from the United States District Court
    for the Northern District of California
    Laurel D. Beeler, Magistrate Judge, Presiding
    Argued and Submitted November 16, 2018
    San Francisco, California
    Filed December 11, 2019
    Before: A. Wallace Tashima and Milan D. Smith, Jr.,
    Circuit Judges, and Lawrence L. Piersol,* District Judge.
    Opinion by Judge Tashima
    SUMMARY**
    Labor Law / Class Action Settlement
    The panel reversed the district court’s approval of a
    settlement notice process and a class action settlement,
    negotiated without a certified class, in a case in which exotic
    dancers working at various nightclubs in San Francisco
    alleged they were misclassified as independent contractors
    rather than being treated as employees.
    *
    The Honorable Lawrence L. Piersol, United States District Judge for
    the District of South Dakota, sitting by designation.
    **
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    MURPHY V. SFBSC MANAGEMENT                        3
    The panel held that the settlement notice did not meet the
    “best notice that is practicable under the circumstances” due
    process standard of Fed. R. Civ. P. 23(c)(2)(B). The content
    of the notice was adequate, even though it did not include
    information about related litigation, but the process used was
    inadequate because notice was sent only once by mail.
    The panel held that, in granting approval of the settlement
    as “fair, reasonable, and adequate” under Rule 23(e), the
    district court failed to apply the correct legal standard and
    conduct the heightened inquiry required for review of class
    action settlements negotiated without a certified class.
    Accordingly, the district court abused its discretion in
    approving the settlement. The panel held that, when the
    parties negotiate a settlement before a class has been
    certified, the district court must apply a higher level of
    scrutiny for evidence of collusion or other conflicts of interest
    before approving the settlement as fair. This more exacting
    review is warranted to ensure that class representatives and
    their counsel do not secure a disproportionate benefit at the
    expense of unnamed plaintiffs. The panel concluded that the
    district court failed to investigate or adequately address
    numerous problematic aspects of the settlement and subtle
    signs of implicit collusion, including a clear sailing
    agreement, a disproportionate cash distribution to attorneys’
    fees justified in part by potentially inflated non-monetary
    relief, large incentive awards to two plaintiffs, and
    reversionary clauses. The panel reversed and remanded for
    further proceedings.
    4            MURPHY V. SFBSC MANAGEMENT
    COUNSEL
    Shannon Liss-Riordan (argued), Lichten & Liss-Riordan P.C.,
    Boston, Massachusetts, for Objectors-Appellants.
    F. Paul Bland Jr. (argued) and Karla Gilbride, Public Justice
    P.C., Washington, D.C.; Steven G. Tidrick and Joel B.
    Young, The Tidrick Law Firm, Oakland, California; for
    Plaintiffs-Appellees.
    Douglas J. Melton (argued) and Shane M. Cahill, Long &
    Levit LLP, San Francisco, California, for Defendants-
    Appellees.
    Eli Naduris-Weissman, Rothner Segall & Greenstone,
    Pasadena, California; Charles P. Yezbak III, Yezbak Law
    Offices PLLC, Nashville, Tennessee; for Amicus Curiae
    International Entertainment Adult Union.
    OPINION
    TASHIMA, Circuit Judge:
    This case arises out of a dispute under federal and
    California labor law whether exotic dancers working at
    various nightclubs in San Francisco were misclassified as
    independent contractors rather than being treated as
    employees. The district court approved a class action
    settlement that was negotiated in the absence of a certified
    class.   Objectors-Appellants challenge that settlement
    approval under Federal Rule of Civil Procedure 23 (“Rule
    23”). They contend that the settlement was inadequate
    because it recovered only a fraction of the class claims’ value,
    MURPHY V. SFBSC MANAGEMENT                         5
    accorded too much weight to worthless “coupons” and
    injunctive relief, and that the district court disregarded indicia
    of collusion that warranted additional scrutiny. Objectors-
    Appellants also challenge the adequacy of the notice process
    because it involved only a single notice sent by U.S. mail and
    hanging posters in the defendant nightclubs, and lacked any
    electronic outreach.
    Because the notice did not meet Rule 23’s “best notice
    that is practicable under the circumstances” standard, and
    because, in granting approval of the settlement, the district
    court failed to apply the correct legal standard and conduct
    the heightened inquiry we require for review of class action
    settlements negotiated without a certified class, we reverse
    approval of the notice and of the settlement, and remand for
    further proceedings.
    BACKGROUND
    In 2014, Plaintiffs Jane Roes Nos. 1–2 filed this putative
    class and collective action alleging violations of the Fair
    Labor Standards Act (“FLSA”), 29 U.S.C. §§ 201–219, and
    various provisions of the California Labor Code and San
    Francisco municipal ordinance. The named Plaintiffs, as well
    as the nearly 4,700 members of the putative Rule 23 class,
    worked as exotic dancers at eleven adult entertainment clubs
    in San Francisco. Plaintiffs brought suit against Defendant
    SFBSC Management, LLC (“SFBSC”), which, “broadly
    speaking,” managed the eleven nightclubs where class
    members worked.
    Plaintiffs alleged that they were misclassified as
    independent contractors and should have been classified as
    employees of SFBSC. Plaintiffs sought to recover the
    6             MURPHY V. SFBSC MANAGEMENT
    following categories of damages on a classwide basis: unpaid
    minimum wages under federal, state, and San Francisco law
    for all hours worked on the clubs’ premises; reimbursement
    of stage fees paid to the clubs for each night that a dancer
    worked; unpaid overtime wages; liquidated damages; PAGA
    penalties1; and attorneys’ fees and costs.
    A. Litigation History
    Shortly after the case was filed, SFBSC brought a motion
    to compel arbitration. The district court denied that motion
    on March 2, 2015, holding that the relevant arbitration
    provision was unconscionable and therefore unenforceable.
    SFBSC appealed the district court’s decision, but we
    affirmed, albeit on the alternative ground that SFBSC lacked
    standing to enforce the arbitration provisions at issue because
    SFBSC was not a party to the relevant contracts between the
    nightclubs and class members, which contained the
    arbitration provision. See Roes v. SFBSC Mgmt., LLC, 656 F.
    App’x 828, 829 (9th Cir. 2016).
    During the appeal concerning the arbitration issue, “the
    parties conducted three in-person mediations and multiple
    telephone conferences with the Ninth Circuit Mediator,
    exchanging information about working conditions, hours
    worked, compensation, and the parties’ relative control over
    their work, among other matters.” Ultimately, the parties
    executed a settlement agreement and, per the parties’
    stipulation, we then dismissed the appeal without prejudice to
    1
    PAGA refers to the California Private Attorneys General Act, Cal.
    Labor Code §§ 2698–2699.5, which authorizes aggrieved employees to
    file lawsuits to recover civil penalties on behalf of themselves, other
    employees, and the State of California for Labor Code violations.
    MURPHY V. SFBSC MANAGEMENT                      7
    its reinstatement if the district court did not approve the
    parties’ settlement. As part of the settlement, and for
    settlement purposes only, the parties agreed to add the eleven
    individual nightclubs as defendants; they submitted a
    proposed second amended complaint to that effect.
    Meanwhile, during the appeal and negotiation process,
    counsel who now represents Objectors Sarah Murphy,
    Poohrawn Mehraban, and Devon Locke (collectively,
    “Objectors”) brought two separate misclassification suits
    directly against three of those nightclubs—Larry Flynt’s
    Hustler Club, the Gold Club, and Condor Gentlemen’s Club.
    The suits, Hughes v. S.A.W. Entm’t, Ltd., 16-cv-03371-LB
    (N.D. Cal.), and Pera v. S.A.W. Entm’t, Ltd., 17-cv-00138-LB
    (N.D. Cal.), involve the same kind of substantive claims for
    wage-and-hour violations as are involved here. When the
    plaintiffs in those cases discovered that they were part of the
    putative class in this case, and learned the proposed terms of
    the settlement in this case, they objected to preliminary
    approval of the settlement.
    B. The Settlement and its Approval
    Following dismissal of the appeal, the Roe parties moved
    for preliminary approval of their proposed class action
    settlement pursuant to Rule 23(e). The Settlement Agreement
    proposed to release wage claims against SFBSC, as well as
    against the individuals and entities—which had not been
    named in the original complaint—that directly owned and
    operated the eleven nightclubs in San Francisco. In return,
    the settlement included several different types of
    consideration.
    8             MURPHY V. SFBSC MANAGEMENT
    First, the proposed settlement provided for two tiers of
    cash: a first tier of $2 million (“First Tier Cash Pool”) and a
    possible second tier of up to $1 million (“Second Tier Cash
    Pool”). The First Tier Cash Pool would be used for: (1) cash
    compensation to Settlement Class Members who timely
    elected to receive a Cash Payment, (2) attorneys’ fees and
    expenses, (3) enhancement payments of up to $71,000 total,
    (4) a $100,000 PAGA payment,2 and (5) administrative costs
    of up to $50,000. Only if the sum of those five items
    exceeded $2 million, would the defendants be required to
    fund the Second Tier Cash Pool in the amount, up to
    $1 million, sufficient to fully cover the sum of the valid
    claims for cash payment, the attorneys’ fees and expenses, the
    enhancement payments, the PAGA payment, and
    administrative costs. Under the proposed settlement, the
    Cash Payments were calculated based on the number of
    months in which a class member had worked for the
    nightclubs during the class period, and ranged from $350 to
    $800, although the amount could be increased or reduced on
    a pro rata basis based on the number of claims submitted. To
    receive a Cash Payment, class members had to submit an
    FLSA claim form by the deadline.
    Second, the proposed settlement also provided for up to
    $1 million in “dance fee payments.” A “dance fee” is the
    published amount that a customer at the defendant nightclubs
    2
    Seventy-five percent of the PAGA payment must be distributed to
    the California Labor and Workforce Development Agency for
    enforcement of labor laws and for education of employers and employees
    about their rights and responsibilities. See Cal. Lab. Code § 2699(i).
    MURPHY V. SFBSC MANAGEMENT                                9
    must pay to a dancer for each dance that she performs.3 The
    clubs normally retain a significant portion of those fees
    pursuant to their “Dancer Contracts.” As part of the
    settlement, a class member who continues to work at one of
    the defendants’ clubs could claim as much as $8,000 in
    “dance fee payments” in lieu of a cash settlement share. Such
    “dance fee payments” would allow a class member to, on
    specified nights, keep the “dance fees” that she would
    normally remit to the clubs. Specifically, a dancer could
    receive up to $5,000 in “dance fee payments” to be used at a
    “Primary Nightclub” she designates on her claim form, and
    up to $3,000 to be used at her “Secondary Nightclub.”4. The
    settlement required a class member to schedule, at least three
    business days in advance, a Date of Performance at her
    Primary or Secondary Nightclub during the two-year Dance
    Fee Redemption Period. On that Date of Performance, she
    would then be permitted to retain 100% of the dance fees she
    earned, capped at her total dance fee payment allocation for
    that nightclub.
    If the total amount of Dance Fee Payments claimed was
    less than $100,000 for any of the defendant nightclubs, that
    nightclub would create a “Residual Dance Fee Payment Pool”
    for the residual amounts. Class members who did not submit
    an FLSA claim form during the original claims period could
    3
    We recognize that not all exotic dancers are female and our use of
    feminine pronouns should not be interpreted to imply as much. It appears
    that most, if not all, class members are female, but our discussion applies
    equally to all class members, regardless of gender.
    4
    However, if the total dance fee payment claims exceeded $100,000
    for any single nightclub, all of the claims for that nightclub would be
    reduced on a pro rata basis such that the total in dance fee payment claims
    for that nightclub did not exceed $100,000.
    10          MURPHY V. SFBSC MANAGEMENT
    claim dance fee payments from the Residual Pool by
    submitting a Residual Dance Fee Claim Form, which would
    be available from management at the clubs and would contain
    an acknowledgment that the claimant did not submit an FLSA
    claim. The dance fee payment vouchers were set to expire in
    two years, at which time the “value” of any unredeemed
    claims (i.e., of dance fee payments that class members had
    claimed, but had not yet cashed in by working on a scheduled
    Date of Performance) would revert to the defendant
    nightclubs.
    Third, the settlement also included an injunction
    memorializing the clubs’ offer of employee status to
    prospective dancers, under which any dancer interested in
    working at the clubs would be given the “option” of working
    as an employee or independent contractor. The employee
    option would provide dancers with an hourly rate of $15, plus
    a 20% commission for total sales of private dances over $150
    on any given night. Other changes made to the nightclubs’
    business practices under the settlement involved reviewing
    employment choices (independent contractor versus
    employee status) with dancers, the context in which those
    choices are permitted to be made (not while intoxicated or
    nude), provisions allowing dancers to change their status to
    an employee, control over clothing choices for independent
    contractors, a prohibition against tip-sharing for independent
    contractors, training videos, and guaranteed average earnings
    for independent contractors.
    The settlement would release all state law wage claims of
    approximately 4,700 members of the class spanning nearly
    seven years, from August 8, 2010, to April 14, 2017 (the date
    of preliminary approval). If a class member did not exclude
    herself from the settlement, she released all wage claims
    MURPHY V. SFBSC MANAGEMENT                     11
    except claims under the FLSA. If a class member submitted
    a claim form, she released all claims, including her FLSA
    claims.
    Despite objections, the district court preliminarily
    approved the settlement and the class notice plan on April 14,
    2017. The claims administrator subsequently mailed, by U.S.
    mail, the court-approved notice to class members at their last
    known address from their most recent contract with
    defendants, or at any more current address reflected in the
    National Change of Address database. When 1,546 notices
    of the 4,681 notices mailed were returned as undeliverable,
    the administrator performed address traces and resent notices,
    but ultimately a total of 560 notices remained undeliverable.
    No reminder, follow up, or electronic notice was sent to any
    class member. However, Plaintiffs did set up a settlement
    website, and “the nightclubs displayed posters in the dancers’
    dressing rooms to ensure that they were seen, were confident
    that they were seen by all entertainers at the clubs, and
    responded to questions by encouraging entertainers to review
    the settlement notice, website, and poster.”
    Following the distribution of notice and the close of the
    period during which class members could opt out, object, or
    file a claim, the parties moved for final settlement approval.
    They reported that only 865 out of 4,681 class members
    (18.5% of the class) submitted claim forms to receive
    payments from the settlement; of those, 790 opted for a cash
    payment and 75 opted for a Dance Fee Payment. Fourteen
    class members requested exclusion from the settlement, and
    several class members filed objections, challenging both the
    fairness of the settlement and the adequacy of the notice.
    12                MURPHY V. SFBSC MANAGEMENT
    As a result of the low claims rate, defendants were not
    required to fund the Second Tier Cash Pool of $1 million (i.e.,
    that money reverted to defendants). In addition, although the
    parties initially expected that the class members would
    receive approximately $350–$800 each if they submitted
    claims for cash payments, the individual shares ultimately
    ranged from $650–$1500 as a result of the low claims rate.5
    At the time of final approval, 75 class members had claimed
    a face value of $370,000 of the Dance Fee Payment Pool.
    Class members could continue to claim these dance fee
    payment vouchers for two years after final approval;
    however, the vouchers would be distributed on a first come,
    first served basis.
    Despite vigorous objections, the district court granted
    final approval, deemed the notice adequate, and awarded the
    requested attorneys’ fees and service awards. Overall, the
    settlement provided $2 million in cash, of which
    $950,000—more than the class would receive in total cash
    distribution—was allocated to attorneys’ fees. Specifically,
    beside the $950,000 in attorneys’ fees, $864,115 went to
    payments to class members, $4,884.21 to expenses, $71,000
    5
    In particular, the cash distribution shares were allotted as follows:
    •      $1,500.77 for Cash Payment Claimants who accrued 24 or more
    Performance Months during the Class Period;
    •      $1,313.17 for Cash Payment Claimants who accrued between
    12 and 23 Performance Months during the Class Period;
    •      $937.98 for Cash Payment Claimants who accrued between
    6 and 11 Performance Months during the Class Period; and
    •      $650.59 for Cash Payment Claimants who accrued fewer than
    6 Performance Months during the Class Period.
    MURPHY V. SFBSC MANAGEMENT                            13
    to incentive payments,6 $35,000 to the costs of settlement
    administration, and $75,000 to the State of California (for the
    PAGA allocation). Objectors appealed, challenging both the
    adequacy of the notice to class members and the district
    court’s approval of the settlement.
    STANDARD OF REVIEW
    We have jurisdiction under 28 U.S.C. § 1291, and “[w]e
    review a district court’s rulings regarding notice de novo.”
    Molski v. Gleich, 
    318 F.3d 937
    , 951 (9th Cir. 2003) (citing
    Silber v. Mabon, 
    18 F.3d 1449
    , 1453 (9th Cir. 1994)),
    overruled on other grounds by Dukes v. Wal-Mart Stores,
    Inc., 
    603 F.3d 571
    (9th Cir. 2010), rev’d, 
    564 U.S. 338
    (2011); see also Lane v. Facebook, Inc., 
    696 F.3d 811
    , 834
    (9th Cir. 2012) (Kleinfeld, J., dissenting) (explaining that we
    review adequacy of notice de novo, rather than deferentially,
    “because notice is a matter of due process of law,” and “[i]f
    a person owns a claim, it is property, and the owner of the
    claim is constitutionally entitled not to have it taken from him
    except with reasonable notice and an opportunity to be
    heard”).
    We “review a district court’s decision to approve a class
    action settlement ‘for clear abuse of discretion.’” In re
    Online DVD-Rental Antitrust Litig., 
    779 F.3d 934
    , 942 (9th
    Cir. 2015) (quoting In re Bluetooth Headset Prods. Liab.
    6
    The district court approved the requested incentive service awards
    of $5000 each to Jane Roes 1 and 2, and $3500 each to Jane Roe 3, Jane
    Roes 10 through 13, and Jane Roe 22, for a total of $31,000. In addition,
    the court approved requested enhancement payments of $20,000 each to
    Jane Roes 1 and 2 for their execution of general release forms, bringing
    the total of all incentive payments to $71,000.
    14           MURPHY V. SFBSC MANAGEMENT
    Litig., 
    654 F.3d 935
    , 940 (9th Cir. 2011)). “A court abuses its
    discretion when it fails to apply the correct legal standard or
    bases its decision on unreasonable findings of fact.”
    Nachshin v. AOL, LLC, 
    663 F.3d 1034
    , 1038 (9th Cir. 2011).
    Although our own substantive review of class settlement
    fairness is “extremely limited,” we hold district courts to a
    “higher procedural standard when making that determination
    of substantive fairness.” Allen v. Bedolla, 
    787 F.3d 1218
    ,
    1223 (9th Cir. 2015). “That procedural burden is more strict
    when a settlement is negotiated absent class certification.” 
    Id. at 1224.
    In such cases, the district court abuses its discretion
    if it fails to apply “an even higher level of scrutiny for
    evidence of collusion or other conflicts of interest than is
    ordinarily required under Rule 23(e).” In re 
    Bluetooth, 654 F.3d at 946
    . We review a pre-certification settlement
    approval not only for whether the district court has “explored
    comprehensively all factors, . . . given a reasoned response to
    all non-frivolous objections,” and “adequately . . .
    develop[ed] the record to support its final approval decision,”
    but also for whether the district court has looked for and
    scrutinized any “subtle signs that class counsel have allowed
    pursuit of their own self-interests . . . to infect the
    negotiations.” 
    Allen, 787 F.3d at 1223
    –24 (third alteration in
    original) (first quoting Dennis v. Kellogg Co., 
    697 F.3d 858
    ,
    864 (9th Cir. 2012); then quoting In re 
    Bluetooth, 654 F.3d at 947
    ).
    DISCUSSION
    The main thrust of Objectors’ argument on appeal is that
    the district court abused its discretion in approving a class
    action settlement that does not provide enough benefit to
    class members and contains indicia of collusion. As part of
    this challenge to settlement approval, Objectors also argue
    MURPHY V. SFBSC MANAGEMENT                      15
    that the notice process that was used to inform class members
    about the proposed settlement was inadequate. Because the
    adequacy of notice can not only play a role in the overall
    fairness of the settlement, but is also a discrete issue subject
    to a de novo standard of review, we address Objectors’
    challenge to the adequacy of notice first and then turn to the
    district court’s approval of the settlement as a whole.
    I. Adequacy of Class-Wide Settlement Notice
    On appeal, Objectors argue that the settlement notice
    provided in this case was inadequate for two reasons:
    (1) content-wise, the notice was inadequate because it did not
    notify class members about the related Hughes and Pera
    lawsuits; and (2) the process used to provide notice was
    inadequate because notice was sent only once by mail—no
    reminder notice or electronic notice was given. As explained
    below, we reject Objectors’ first argument because the notice
    met the requirements to provide various information about
    the settlement in this case, but we agree with Objectors’
    second argument that the notice process was insufficient in
    that it did not provide the “best notice practicable.”
    A. Notice Contents: Information About Related
    Litigation
    Objectors argue that the district court erred under Rule 23
    by approving the proposed class settlement notice as written
    and refusing to require that the notice include information
    about the related Hughes and Pera lawsuits. Objectors
    contend that the notice should have, at minimum, informed
    class members of the existence of the other lawsuits and
    provided contact information for plaintiffs’ counsel in those
    cases. According to Objectors, by failing to notify class
    16           MURPHY V. SFBSC MANAGEMENT
    members “that another group of plaintiffs had filed cases
    directly against the clubs that could provide [class members]
    an avenue to continue to pursue their wage claims, should
    they not be satisfied with the result of this settlement,” the
    notice did not provide sufficient information to allow class
    members to “make an intelligent, informed decision about
    what to do.”
    However, as the district court explained in its preliminary
    approval order, none of the cases cited by Objectors in
    support of this argument compels the inclusion in a settlement
    notice of such information about parallel litigation. In fact,
    although Rule 23 lists seven items that must be included in
    the required notice, information about related lawsuits is not
    one of them. See Fed. R. Civ. P. 23(c)(2)(B) (requiring that
    the notice “clearly and concisely” state “the nature of the
    action,” the “definition of the class certified,” the “class
    claims, issues, or defenses,” information about appearing and
    opting out, and “the binding effect of a class judgment on
    members”). As we have consistently maintained, Rule 23(e)
    simply “requires notice that describes ‘the terms of the
    settlement in sufficient detail to alert those with adverse
    viewpoints to investigate and to come forward and be
    heard.’” In re Online 
    DVD-Rental, 779 F.3d at 946
    (quoting
    
    Lane, 696 F.3d at 826
    ); see also 
    Lane, 696 F.3d at 826
    (holding that Rule 23(e) “does not require detailed analysis of
    the statutes or causes of action forming the basis for the
    plaintiff class’ claims, and it does not require an estimate of
    the potential value of those claims”).
    Our Circuit has previously explained, in a case in which
    objectors similarly challenged the adequacy of the settlement
    notice, the rationale for not requiring additional information
    beyond that specified in Rule 23:
    MURPHY V. SFBSC MANAGEMENT                     17
    Objectors contend that the Settlement Notice
    also failed to provide a meaningful
    description of the terms of the settlement,
    including the content of objections and the
    expected value of fully litigating the case. In
    our view, the Notice contains adequate
    information, presented in a neutral manner, to
    apprise class members of the essential terms
    and conditions of the settlement. The Notice
    advises class members that a majority (hence,
    not all) of the class representatives approve
    the settlement. It describes the aggregate
    amount of the settlement fund and the plan for
    allocation, thereby complying with what we
    require. While the Notice does not detail the
    content of objections, or analyze the expected
    value, we do not see why it should.
    Settlement notices are supposed to present
    information about a proposed settlement
    neutrally, simply, and understandably—
    objectives not likely served by including the
    adversarial positions of objectors.         We
    therefore conclude that the Notice
    communicated the essentials of the proposed
    settlement in a sufficiently balanced, accurate,
    and informative way to satisfy due process
    concerns.
    Rodriguez v. W. Publ’g Corp., 
    563 F.3d 948
    , 962–63 (9th Cir.
    2009) (footnote omitted) (citations omitted).
    Under Rodriguez, the district court did not err in rejecting
    Objectors’ proposed additional information about the Hughes
    and Pera lawsuits. While it may be true that such
    18           MURPHY V. SFBSC MANAGEMENT
    information could have allowed class members to make a
    more “informed” decision about their options, declining to
    include the information did not contravene the due process
    requirement to provide sufficient information about the
    settlement in this case. See In re Hyundai & Kia Fuel Econ.
    Litig., 
    926 F.3d 539
    , 567 (9th Cir. 2019) (en banc) (“Notice
    is satisfactory if it ‘generally describes the terms of the
    settlement in sufficient detail to alert those with adverse
    viewpoints to investigate and to come forward and be
    heard.’” (quoting 
    Rodriguez, 563 F.3d at 962
    ).
    B. Notice Process:     Sufficiency of Single Mailed
    Notice
    Next, we turn to the sufficiency of the procedures that the
    parties used to effect notice. In cases like this one, in which
    a class is certified under Rule 23(b)(3) for purposes of
    settlement, the Federal Rules require that the district court
    “direct to class members the best notice that is practicable
    under the circumstances, including individual notice to all
    members who can be identified through reasonable effort.”
    Fed. R. Civ. P. 23(c)(2)(B). Because Rule 23’s notice
    requirement is designed to ensure that class notice procedures
    comply with the demands of due process, the Supreme
    Court’s due process case law further illuminates the Rule 23
    standard. See Eisen v. Carlisle & Jacquelin, 
    417 U.S. 156
    ,
    173 (1974); Fed. R. Civ. P. 23 advisory committee’s note to
    1966 amendment (“This mandatory notice pursuant to
    subdivision (c)(2) . . . is designed to fulfill requirements of
    due process to which the class action procedure is of course
    subject.”). To meet the constitutional guarantee of procedural
    due process, “notice must be ‘reasonably calculated, under all
    the circumstances, to apprise interested parties of the
    pendency of the action and afford them an opportunity to
    MURPHY V. SFBSC MANAGEMENT                      19
    present their objections.’” 
    Eisen, 417 U.S. at 174
    (quoting
    Mullane v. Cent. Hanover Bank & Trust Co., 
    339 U.S. 306
    ,
    314 (1950)). That is, “[t]he means employed [to provide
    notice] must be such as [a person] desirous of actually
    informing the absentee might reasonably adopt to accomplish
    it.” 
    Mullane, 339 U.S. at 315
    .
    Objectors argue that the notice process used in this case
    did not meet Rule 23’s mandate for “the best notice
    practicable,” in part because “the parties did not provide for
    any e-mail distribution of the settlement notice” or for “any
    reminder notice, both of which are now routine in class action
    administration.” Instead, even though the parties appeared
    to believe that it might be difficult to reach the class
    members because of their “transient” nature, the claims
    administrator sent class members the court-approved notice
    by mail. When 1,546 notices of the 4,681 notices mailed
    were returned as undeliverable, the administrator performed
    address traces and resent notices, but ultimately a total of 560
    notices remained undeliverable. Nor did the administrator
    send any follow-up notice even to those class members to
    whom mailed notice was deliverable. Objectors characterize
    this notice procedure as “halfhearted,” and fault it for the
    “low claims rate” of 18.5%. Amicus Curiae International
    Entertainment Adult Union (“Union”) similarly asserts that
    the notice process used in this case “does not appear to be the
    best notice practicable in this digital age.” The district court
    nevertheless concluded that the notice “met all legal
    requisites,” in part because, in addition to the mailing,
    defendants set up a settlement website, and the nightclubs
    displayed posters in the dancers’ dressing rooms.
    Reviewing the notice process de novo, see 
    Molski, 318 F.3d at 951
    , we agree with Objectors that it fell short of
    20              MURPHY V. SFBSC MANAGEMENT
    “the best notice that is practicable under the circumstances.”
    Fed. R. Civ. P. 23(c)(2)(B). We find it particularly
    problematic that, despite concerns that former employees in
    particular might be difficult to reach by mail, the settlement
    provided no other means of reaching former employees. And
    when at least 12% of the mailed notices were ultimately
    determined to be undeliverable—meaning those class
    members had not received notice—still no additional means
    of notice reasonably calculated to reach those class members
    was attempted.7 See 
    Eisen, 417 U.S. at 173
    ; see also In re
    Hyundai & 
    Kia, 926 F.3d at 567
    (“[I]t is ‘critical’ that class
    members receive adequate notice.” (quoting Hanlon v.
    Chrysler Corp., 
    150 F.3d 1011
    , 1025 (9th Cir. 1998)
    overruled on other grounds by Wal-Mart Stores, Inc.,
    
    564 U.S. 338
    )).          Although the mailed notice was
    supplemented with posters that were hung in the defendant
    night clubs, those posters were likely to be seen only by class
    members who were still working at the nightclubs, and those
    class members are also the precise group of people for whom
    the defendants likely had a current address such that mail
    notice could successfully be effected. That is to say, the
    former employees for whom the defendants did not have a
    7
    Although we have held that neither due process nor Rule 23’s
    standard necessarily require actual notice, 
    Silber, 18 F.3d at 1454
    , the
    response rate of only 18.5%—which seems low for a scenario in which
    class members stood to receive hundreds of dollars if they made a
    claim—provides further indication that class members may not have
    received adequate notice of the settlement. The district court justified this
    claims rate by asserting that the “exotic dancers are transient workers; that
    affects the hit rate for claimants.” Regardless of whether this assertion of
    transience is correct—the Union argues that it is unsupported by any
    evidence and is instead based on stereotypes—if the district court believed
    that class members might be more difficult to reach because they were
    “transient,” it should have taken that factor into consideration when
    determining what notice process would be adequate.
    MURPHY V. SFBSC MANAGEMENT                               21
    current address, and thus were the class members who may
    not have received a mailed notice, also would not have seen
    the posters.8 As to those former employees for whom the
    claims administrator was able to identify a valid address, the
    lack of reminder notices is particularly relevant, given that
    the posters would serve no function. In sum, the notice
    process was not “reasonably calculated, under all the
    circumstances,” to apprise all class members of the proposed
    settlement, because the “circumstances” included the district
    court’s and parties’ belief that class members were
    “transient” and thus might be difficult to reach by mail, and
    the posters also were not reasonably calculated to reach all of
    the absent class members who could not be notified by mail
    or to serve as a reminder to those who did receive the single
    mailed notice. 
    Mullane, 339 U.S. at 315
    .
    Moreover, because there were numerous other reasonable
    options that could have been pursued to improve the notice
    process, it is not the case that, despite the shortcomings
    discussed above, the notice used was “the best notice that
    [was] practicable under the circumstances.” Fed. R. Civ. P.
    23(c)(2)(B) (emphasis added). For example, even if, as
    defendants suggest, e-mail notice was infeasible,9 information
    about the settlement could have been electronically
    disseminated through social media or postings on any
    8
    The district court does not appear to have considered this issue, nor,
    as far as we can tell, did it inquire as to how many class members still
    worked at the nightclubs, which would have been relevant to
    understanding the extent of the posters’ efficacy in providing notice to
    absent class members.
    9
    Defendants point out that they did not have e-mail addresses for the
    class members, so sending email notice would in no way have been
    “practicable under the circumstances.” Fed. R. Civ. P. 23(c)(2)(B).
    22             MURPHY V. SFBSC MANAGEMENT
    relevant online message boards. To illustrate this possibility,
    the Union points out that, in another settlement involving
    sister entities of some of the defendants in this case, the
    parties disseminated notice not only via U.S. Mail and email,
    but also through ads targeting class members on social media,
    and by posting on StripperWeb.com, a website that has
    117,000 members and has forums dedicated to the exotic
    dancer community. Particularly here, where the parties knew
    the names and other identifying information of the class
    members—even if not all of their current addresses—these
    types of supplemental notice methods appear practicable.
    Publication notice has long been used as a supplement to
    other forms of notice, and technological developments are
    making it ever easier to target communications to specific
    persons or groups and to contact individuals electronically at
    little cost.10
    That is not to say that due process would require the
    parties to implement all of these potential options for
    improving the notice process. But the parties must provide
    notice “reasonably calculated” to apprise all class members
    of the settlement, which here required the parties to at least
    make some reasonable attempt to reach former employees
    who could not be notified by mail. 
    Mullane, 339 U.S. at 315
    (“[W]hen notice is a person’s due, process which is a mere
    gesture is not due process.”). This is particularly important
    where, as here, the proposed settlement has reversionary
    10
    For example, Facebook makes it possible to target ads to a custom
    audience of people based on identifying information such as first name,
    last name, phone number, city, state, date of birth, year of birth, age, zip
    code, and gender. See About Targeting New Audiences, FACEBOOK
    BUSINESS, https://www.facebook.com/business/help/717368264947302
    (last visited Aug. 1, 2019).
    MURPHY V. SFBSC MANAGEMENT                     23
    aspects, and those who did not receive notice and make a
    claim by the deadline can only possibly obtain dance fee
    payments—which are likely worthless to former employees.
    For the foregoing reasons, something more was required
    here to meet the standard of the “best notice practicable” and
    to ensure that the valuable claims of absent class members
    were not wiped out without affording them an opportunity to
    opt out, object, or claim a cash payment. See Fed. R. Civ. P.
    23(c)(2)(B). Because the notice plan utilized in this case did
    not adequately heed the constitutional due process guarantees
    embodied by Rule 23’s notice requirements, we reverse the
    district court’s approval of the notice process.
    II. District Court’s Approval of Settlement Under
    Rule 23
    Next, Objectors argue that the district court also erred in
    approving the class settlement as “fair, reasonable, and
    adequate” under Rule 23(e). They contend that the district
    court was required to, but did not, apply heightened scrutiny
    of the settlement after being faced with several indicia of
    collusion, and that the district court abused its discretion by
    accepting as sufficient “a class settlement that would release
    valuable wage claims of 4,700 exotic dancers at eleven
    nightclubs, spanning a nearly seven-year class period, for
    only $2 million in cash,”—which, according to Objectors, is
    only 1.7% to at most 4.3% of the value of the primary
    claims—“nearly half of which would be paid for attorney’s
    fees.” As explained below, because the district court applied
    an incorrect legal standard and failed to employ the
    heightened scrutiny required to meet the strict procedural
    burden we impose for assessing class settlements negotiated
    prior to class certification, we hold that the district court
    24             MURPHY V. SFBSC MANAGEMENT
    abused its discretion in approving the settlement. See
    
    Nachshin, 663 F.3d at 1038
    (“A court abuses its discretion
    when it fails to apply the correct legal standard . . . .”).
    Because of the unique due process concerns relating to
    absent class members and the inherent risk of collusion
    between class counsel and defense counsel, Federal Rule of
    Civil Procedure 23(e) requires district courts to review
    proposed class action settlements for fairness, reasonableness,
    and adequacy. Prior to Congress’ 2018 codification of a new
    multifactor test for this review,11 we held that a district court
    “may consider some or all of the following factors” when
    assessing whether a proposed settlement meets this standard:
    [1] the strength of plaintiffs’ case; [2] the risk,
    expense, complexity, and likely duration of
    further litigation; [3] the risk of maintaining
    class action status throughout the trial; [4] the
    amount offered in settlement; [5] the extent of
    discovery completed, and the stage of the
    proceedings; [6] the experience and views of
    counsel; [7] the presence of a governmental
    participant; and [8] the reaction of the class
    members to the proposed settlement.
    
    Rodriguez, 563 F.3d at 963
    (citations omitted).
    11
    Subsequent to the district court’s approval of the proposed class
    settlement in this case, Congress codified its own multifactor test
    comprising “the primary procedural considerations and substantive
    qualities that should always matter to the decision whether to approve the
    proposal.” Fed. R. Civ. P. 23(e)(2) advisory committee’s note to 2018
    amendment. Because it does not affect our analysis here, we decline to
    address whether the new Rule 23(e)(2) test should be applied
    retroactively.
    MURPHY V. SFBSC MANAGEMENT                     25
    Where, however, the parties negotiate a settlement
    agreement before the class has been certified, “settlement
    approval ‘requires a higher standard of fairness’ and ‘a more
    probing inquiry than may normally be required under Rule
    23(e).’” 
    Dennis, 697 F.3d at 864
    (quoting 
    Hanlon, 150 F.3d at 1026
    ). Specifically, “such [settlement] agreements must
    withstand an even higher level of scrutiny for evidence of
    collusion or other conflicts of interest than is ordinarily
    required under Rule 23(e) before securing the court’s
    approval as fair.” In re 
    Bluetooth, 654 F.3d at 946
    . This
    more “exacting review” is warranted “to ensure that class
    representatives and their counsel do not secure a
    disproportionate benefit ‘at the expense of the unnamed
    plaintiffs who class counsel had a duty to represent.’” 
    Lane, 696 F.3d at 819
    (quoting 
    Hanlon, 150 F.3d at 1027
    ). The
    “subtle signs” of collusion for which we require district
    courts to look include, for example:
    (1) “when counsel receive a disproportionate
    distribution of the settlement;” (2) “when the
    parties negotiate a ‘clear sailing’
    arrangement” (i.e., an arrangement where
    defendant will not object to a certain fee
    request by class counsel); and (3) when the
    parties create a reverter that returns unclaimed
    [funds] to the defendant.
    
    Allen, 787 F.3d at 1224
    (quoting In re 
    Bluetooth, 654 F.3d at 947
    ).
    In determining whether to approve the settlement here,
    the district court appropriately referred to the Rule 23 “fair,
    reasonable, and adequate” standard and the factors that our
    Circuit has identified as relevant to assessing whether a class
    26             MURPHY V. SFBSC MANAGEMENT
    settlement meets that standard. Nowhere in the final approval
    order, however, did the district court cite or otherwise
    acknowledge our longstanding precedent requiring a
    heightened fairness inquiry prior to class certification. To the
    contrary, the district court declared that, “[w]here a
    settlement is the product of arms-length negotiations
    conducted by capable and experienced counsel, the court
    begins its analysis with a presumption that the settlement is
    fair and reasonable.” (Emphasis added.) But such a
    presumption of fairness is not supported by our precedent,
    and the district court cites no Ninth Circuit case which
    adopted this standard.12 Particularly in light of the fact that
    we not only have never endorsed applying a broad
    presumption of fairness, but have actually required that courts
    do the opposite—by employing extra caution and more
    rigorous scrutiny—when it comes to settlements negotiated
    prior to class certification, the district court’s declaration that
    a presumption of fairness applied was erroneous, a
    misstatement of the applicable legal standard which governs
    analysis of the fairness of the settlement.
    Not only did the district court misstate the legal standard,
    but the record makes clear that, in fact, the district court
    12
    A presumption of fairness was commonly applied by district courts
    in our circuit prior to Congress’ 2018 codification of standards for
    evaluating whether a proposed class settlement is “fair, reasonable, and
    adequate.” Fed. R. Civ. P. 23(e)(2); 4 William B. Rubenstein, Newberg
    on Class Actions § 13:50 n.9 (5th ed. 2019) (collecting Ninth Circuit
    district court cases). Even assuming this was proper then, it is very likely
    inappropriate under the standards now codified in Rule 23(e)(2). Rule
    23(e)(2) now identifies “whether . . . the proposal was negotiated at arm’s
    length” as one of four factors that courts must consider and does not
    suggest that an affirmative answer to that one question creates a favorable
    presumption on review of the other three. Fed. R. Civ. P. 23(e)(2)(B).
    MURPHY V. SFBSC MANAGEMENT                               27
    failed to apply the correct legal standard and to conduct the
    searching inquiry required, thereby abusing its discretion.
    See 
    Nachshin, 663 F.3d at 1038
    . In particular, as discussed
    further below, there were numerous problematic aspects of
    the settlement and subtle signs of implicit collusion that the
    district court was obligated to—but did not—investigate or
    adequately address, including a clear sailing agreement, the
    disproportionate cash distribution to attorneys’ fees, large
    incentive payments seemingly untethered from service to the
    class, and reversionary clauses that would return unclaimed
    funds to the defendants.13 The district court’s failure to fulfill
    13
    The court’s conclusory statement, without any further analysis, that
    “the settlement is the product of serious, non-collusive, arm’s length
    negotiations and was reached after mediation with an experienced
    mediator at the Ninth Circuit” is insufficient. As we have many times
    explained, “[t]he incentives for the negotiators to pursue their own self-
    interest and that of certain class members are implicit in the circumstances
    and can influence the result of the negotiations without any explicit
    expression or secret cabals.” Staton v. Boeing Co., 
    327 F.3d 938
    , 960 (9th
    Cir. 2003). Thus, “the mere presence of a neutral mediator . . . is not on
    its own dispositive of whether the end product is a fair, adequate, and
    reasonable settlement agreement.” In re 
    Bluetooth, 654 F.3d at 948
    .
    Instead, the “real dangers in the negotiation of class action settlements of
    compromising the interests of class members for reasons other than a
    realistic assessment of usual settlement considerations” are “why district
    court review of class action settlements includes not only consideration of
    whether there was actual fraud, overreaching or collusion but, as well,
    substantive consideration of whether the terms of the decree are ‘fair,
    reasonable and adequate to all concerned.’” 
    Staton, 327 F.3d at 959
    –60
    (quoting Officers for Justice v. Civil Serv. Comm’n of S.F., 
    688 F.2d 615
    ,
    625 (9th Cir. 1982)); see also In re 
    Bluetooth, 654 F.3d at 948
    (“While the
    Rule 23(a) adequacy of representation inquiry is designed to foreclose
    class certification in the face of ‘actual fraud, overreaching or collusion,’
    the Rule 23(e) reasonableness inquiry is designed precisely to capture
    instances of unfairness not apparent on the face of the negotiations.”
    (quoting 
    Staton, 327 F.3d at 960
    )).
    28             MURPHY V. SFBSC MANAGEMENT
    its obligation to scrutinize these areas of concern requires that
    we vacate the settlement approval and remand for further
    proceedings. See 
    Allen, 787 F.3d at 1224
    (vacating final
    settlement approval and remanding for “a more searching
    inquiry” where the district court failed to scrutinize three
    subtle warning signs—a reversionary clause, a clear sailing
    agreement, and a disproportionately large attorneys’ fees
    award—that appeared in the settlement).
    Although we leave the final fairness determination to the
    district court after an opportunity to apply the appropriate
    heightened review and further develop the record, we identify
    several aspects of the settlement that in our view cast serious
    doubt on whether the settlement meets the applicable fairness
    standard. See 
    Allen, 787 F.3d at 1223
    (noting that we may
    “overturn an approval of a compromised settlement” on
    substantive grounds if “the terms of the agreement contain
    convincing indications that . . . self-interest rather than the
    class’s interests in fact influenced the outcome of the
    negotiations” (alteration in original) (quoting 
    Staton, 327 F.3d at 960
    )). To explain our concerns and to illustrate
    the type of scrutiny to which the district court should have
    subjected these aspects of the settlement, we discuss each of
    them in turn.
    Moreover, because the proceedings before the Ninth Circuit Mediator
    are not part of the record, nor do we have a statement from the Mediator
    setting forth the extent to which the Mediator took into account and
    considered the Hanlon and Bluetooth factors, as well as the issues raised
    by Rodriguez, even assuming that it would be proper to rely on a
    mediator’s assessment of the Rule 23 factors in brokering a pre-class-
    certification settlement, the record here does not permit us to do so.
    MURPHY V. SFBSC MANAGEMENT                               29
    A. Clear Sailing Agreement and Attorneys’ Fees
    First, the settlement agreement included a clear sailing
    agreement, whereby the defendants agreed that they would
    not object to an attorneys’ fees-and-expense award of up to
    $1 million. “Although clear sailing provisions are not
    prohibited, they ‘by [their] nature deprive[] the court of the
    advantages of the adversary process’ in resolving fee
    determinations and are therefore disfavored.” In re
    
    Bluetooth, 654 F.3d at 949
    (alterations in original) (quoting
    Weinberger v. Great N. Nekoosa Corp., 
    925 F.2d 518
    , 525
    (1st Cir. 1991)). More importantly, we have repeatedly
    explained that “‘clear sailing’ agreements on attorneys’ fees
    are important warning signs of collusion,” 
    Lane, 696 F.3d at 832
    , because “[t]he very existence of a clear sailing
    provision increases the likelihood that class counsel will have
    bargained away something of value to the class,”14 In re
    14
    As we have repeatedly explained, one of the “unique due process
    concerns for absent class members” is an “inherent risk . . . that class
    counsel may collude with the defendants, ‘tacitly reducing the overall
    settlement in return for a higher attorney’s fee.’” In re 
    Bluetooth, 654 F.3d at 946
    (first quoting 
    Hanlon, 150 F.3d at 1026
    ; then quoting
    Knisley v. Network Assoc., 
    312 F.3d 1123
    , 1125 (9th Cir. 2002)); see also
    Evans v. Jeff D., 
    475 U.S. 717
    , 733 (1986) (recognizing that “the
    possibility of a tradeoff between merits relief and attorneys’ fees” is often
    implicit in class action settlement negotiations); In re HP Inkjet Printer
    Litig., 
    716 F.3d 1173
    , 1178 (9th Cir. 2013) (“[B]ecause the interests of
    class members and class counsel nearly always diverge, courts must
    remain alert to the possibility that some class counsel may ‘urge a class
    settlement at a low figure or on a less-than-optimal basis in exchange for
    red-carpet treatment on fees.’” (quoting 
    Weinberger, 925 F.2d at 524
    ));
    
    Staton, 327 F.3d at 964
    (“If fees are unreasonably high, the likelihood is
    that the defendant obtained an economically beneficial concession with
    regard to the merits provisions, in the form of lower monetary payments
    to class members or less injunctive relief for the class than could
    otherwise have obtained.”).
    30           MURPHY V. SFBSC MANAGEMENT
    
    Bluetooth, 654 F.3d at 948
    (quoting 
    Weinberger, 925 F.2d at 525
    ).
    As a result, “when confronted with a clear sailing
    provision, the district court has a heightened duty to . . .
    scrutinize closely the relationship between attorneys’ fees and
    benefit to the class, being careful to avoid awarding
    ‘unreasonably high’ fees simply because they are
    uncontested.” 
    Id. (quoting Staton,
    327 F.3d at 954). Here,
    however, the district court did not scrutinize the clear sailing
    provision. And although the district court did examine the
    basis for the fee request and perform a lodestar cross-check,
    it did not—as was particularly important given the clear
    sailing provision—substantively grapple with some of the
    potentially problematic aspects of the “relationship between
    attorneys’ fees and the benefit to the class.” See 
    id. Here, more
    of the available $2 million in settlement cash
    ultimately went to attorneys’ fees ($950,000) than would be
    distributed to class members ($864,115). While this is not
    per se problematic, such a disproportionate cash allocation
    makes it all the more important for the district court closely
    to examine the claimed value of the non-cash portions of the
    settlement that were used to justify the requested attorneys’
    fees. See 
    Staton, 327 F.3d at 953
    (“[C]oncerns about the
    fairness of settlement agreements ‘warrant special attention
    when the record suggests that settlement is driven by fees;
    that is, when counsel receive a disproportionate distribution
    of the settlement.’” (quoting 
    Hanlon, 150 F.3d at 1021
    )).
    In this case, the district court accepted the parties’
    valuation of $1 million for the injunctive relief component of
    the settlement and $1 million for the Dance Fee Payment
    Pool. Adding the $2 million First Tier Cash Pool, the district
    MURPHY V. SFBSC MANAGEMENT                             31
    court used a total settlement value of $4 million for the
    lodestar cross-check, and concluded that the $950,000 in
    attorneys’ fees was reasonable because it was only 23.75% of
    the total settlement value. Objectors, however, raised
    concerns regarding the district court’s valuation of both the
    dance fee payments and the injunctive relief, and renew those
    challenges once more on appeal.
    First, Objectors argue that the dance fee payments are
    coupons and that the Dance Fee Payment Pool from which
    those coupons are drawn cannot be accorded its full face
    value of $1 million because: (1) the coupons expire in two
    years; (2) any unredeemed coupons or unclaimed portion of
    the Dance Fee Payment Pool will revert to defendants after
    that two year period; (3) many class members likely no longer
    work at the defendant nightclubs, but redeeming the dance fee
    payments requires just that, so it is unlikely that the full value
    of the Dance Fee Payment Pool will be claimed and
    redeemed; (4) the dance fee payment coupons fail to disgorge
    ill-gotten gains from the defendants, because in order to “cash
    in” and redeem dance fee payment coupons, a class member
    must first pay a stage fee in order to be able to perform at the
    club, and her work will also generate additional revenue for
    defendants through sales of food and beverages; and (5) the
    terms of the settlement show that the parties themselves
    considered the coupons to be worth approximately 10% of
    their face value, because a dancer who worked more than two
    years during the class period could claim either $800 in cash
    or $8,000 in dance fee payment coupons.15
    15
    Objectors further point out that, if the dance fee payment coupons
    are valued at face value, then the settlement unfairly favors current
    dancers (who could claim up to $8,000 in dance fee payments) over
    former dancers (who could only claim a significantly smaller cash
    32              MURPHY V. SFBSC MANAGEMENT
    The district court dismissed the Objectors’ “quarrel with
    the dance fee payments” by noting that the payments provide
    “a tangible benefit,” and by claiming that a dance fee
    payment “is not the ordinary illusory coupon payment with a
    more arguable lack of value.” However, the district court did
    not substantively investigate or address all of the concerns
    raised by Objectors, nor did it explain why the Dance Fee
    Payment Pool should nevertheless be valued at its $1 million
    maximum.16 Regardless of whether the dance fee payment
    vouchers are officially “coupons” within the meaning of the
    Class Action Fairness Act (“CAFA”), the district court should
    have recognized that some of the same concerns applicable to
    coupon settlements also apply here and warranted closer
    scrutiny of the Dance Fee Payments Pool.17
    payment), which would present its own problems for fairness.
    16
    We offer the analysis that follows under the assumption that the
    dance fee payments were at least legal, notwithstanding the fact that class
    members seeking to redeem the dance fee payments would need to
    continue working as independent contractors. We express no opinion on
    the underlying merits of that issue, whether before or after the California
    Supreme Court’s decision in Dynamex Operations West Inc. v. Superior
    Court, 
    416 P.3d 1
    (Cal. 2018).
    17
    The Class Action Fairness Act sets forth several requirements and
    protections applicable specifically to “coupon settlements,” see 28 U.S.C.
    § 1712, with the goal of “preventing settlements that award excessive
    [attorneys’] fees while leaving class members with ‘nothing more than
    promotional coupons to purchase more products from the defendants.’”
    In re Easysaver Rewards Litig., 
    906 F.3d 747
    , 755 (9th Cir. 2018)
    (quoting In re Online 
    DVD-Rental, 779 F.3d at 950
    ). Because the statute
    “provides no definition of ‘coupon,’ . . . courts have been left to define
    that term on their own, informed by § 1712’s animating purpose.” 
    Id. We have
    “outlined three factors to guide this inquiry: (1) whether class
    members have ‘to hand over more of their own money before they can
    take advantage of’ a credit, (2) whether the credit is valid only ‘for select
    MURPHY V. SFBSC MANAGEMENT                               33
    In particular, as with coupon settlements, it was possible
    here that the parties overstated the value of the Dance Fee
    Payment Pool, thereby inflating attorneys’ fees and as a result
    reducing the amount of cash available to class members who
    were not interested in the dance fee payment vouchers. See
    In re 
    Easysaver, 906 F.3d at 755
    (“Congress targeted
    [coupon] settlements for heightened scrutiny out of a concern
    that the full value of coupons was being used to support large
    awards of attorney’s fees regardless of whether class
    members had any interest in using the coupons.”). As we
    have explained:
    Typically, courts try to ensure faithful
    representation by tying together the interests
    of class members and class counsel. That is,
    courts aim to tether the value of an attorneys’
    fees award to the value of the class recovery.
    Where both the class and its attorneys are paid
    in cash, this task is fairly effortless. The
    district court can assess the relative value of
    the attorneys’ fees and the class relief simply
    products or services,’ and (3) how much flexibility the credit provides,
    including whether it expires or is freely transferrable.” 
    Id. (quoting In
    re
    Online 
    DVD-Rental, 779 F.3d at 951
    ).
    Here, the dance fee payments vouchers are not the regular type of
    “coupons” that are awarded to consumer classes for use toward a purchase
    of a product or service from defendant corporations. However, the dance
    fee payments do resemble what one might imagine the equivalent of a
    coupon to be in the context of an employer-employee relationship, in that
    the settling employer is providing the employee with effectively a piece
    of paper that can be redeemed for value by taking additional steps that
    involve the defendant. As a result, some of the same types of concerns
    relevant to “coupon” settlements also apply to the dance fee payment
    vouchers.
    34        MURPHY V. SFBSC MANAGEMENT
    by comparing the amount of cash paid to the
    attorneys with the amount of cash paid to the
    class. The more valuable the class recovery,
    the greater the fees award. And vice versa.
    But where class counsel is paid in cash,
    and the class is paid in some other way, for
    example, with coupons, comparing the value
    of the fees with the value of the recovery is
    substantially more difficult. Unlike a cash
    settlement, coupon settlements involve
    variables that make their value difficult to
    appraise, such as redemption rates and
    restrictions. For instance, a coupon settlement
    is likely to provide less value to class
    members if . . . the coupons are non-
    transferable, expire soon after their issuance,
    and cannot be aggregated. Of course,
    consideration of these variables necessarily
    increases the complexity of the district court’s
    task—comparing the ultimate “value” of the
    coupon relief with the value of a proposed
    fees award. And perhaps more importantly,
    the additional complexity also provides class
    counsel with the opportunity to puff the
    perceived value of the settlement so as to
    enhance their own compensation. As one
    commentator succinctly put it, “[p]aying the
    class members in coupons masks the relative
    payment of the class counsel as compared to
    the amount of money actually received by the
    class members.”
    MURPHY V. SFBSC MANAGEMENT                      35
    In re HP 
    Inkjet, 716 F.3d at 1178
    –79 (second alteration in
    original) (emphases added) (footnotes omitted) (citations
    omitted) (quoting Christopher R. Leslie, A. Market-Based
    Approach to Coupon Settlement in Antitrust and Consumer
    Class Action Litigation, 49 UCLA L. Rev. 991, 1049 (2002)).
    Here, too, the dance fee payment vouchers had an expiration
    date, were not transferable, and required class members to do
    business with defendants again in order to redeem the dance
    fee payments. See In re 
    Easysaver, 906 F.3d at 755
    (noting
    that “potential for abuse is greatest when the coupons have
    value only if a class member is willing to do business again
    with the defendant who has injured her in some way,” and
    “when the coupons expire soon” and “are not transferable”
    (quoting In re Sw. Airlines Voucher Litig., 
    799 F.3d 701
    , 706
    (7th Cir. 2015))).
    Furthermore, the danger of unjustifiably inflating the
    settlement value of coupons is even more grave when the
    value of unused coupons will revert back to defendants. See
    
    id. (“[W]hen coupons
    that class members would not use were
    factored into the value of a settlement, they inflated the
    nominal size of a settlement fund without a concomitant
    increase in the actual value of relief for the class. And when
    a court relied on the size of such a settlement fund to
    calculate attorney’s fees, this inflation dramatically increased
    the size of the fee award—allowing class counsel to reap the
    lion’s share of the benefits.” (citation omitted)). Unchecked,
    such reversions would allow defendants to create a larger
    coupon pool than they know will be claimed or used, just to
    inflate the value of the settlement and the resulting attorneys’
    fees, because they know that they will not be on the hook for
    the full coupon pool since the value of all unredeemed
    coupons will revert to them.
    36             MURPHY V. SFBSC MANAGEMENT
    To guard against this danger and to align the interests of
    class counsel with the class, CAFA requires that “the portion
    of any attorney’s fee award to class counsel that is
    attributable to the award of . . . coupons shall be based on the
    value to class members of the coupons that are redeemed.”
    28 U.S.C. § 1712(a) (emphasis added); see also In re
    
    Easysaver, 906 F.3d at 755
    (“[R]equir[ing] district courts to
    consider the value of only those coupons ‘that were actually
    redeemed’ when calculating the relief awarded to a class . . .
    ensures that class counsel benefit only from coupons that
    provide actual relief to the class, lessening the incentive to
    seek an award of coupons that class members have little
    interest in using . . . .” (quoting In re Online 
    DVD-Rental, 779 F.3d at 950
    )). In addition, to address the potential for
    large reversions—which allow defendants to keep more of
    their ill-gotten gains while still extinguishing class members’
    claims—CAFA also allows district courts to “require that a
    proposed settlement agreement provide for the distribution of
    a portion of the value of unclaimed coupons to 1 or more
    charitable or governmental organizations, as agreed to by the
    parties.” 28 U.S.C. § 1712(e).
    Here, however, the district court not only accepted the
    parties’ $1 million valuation of the Dance Fee Payment Pool,
    but it also used that full valuation when performing the
    lodestar cross-check for attorneys’ fees, despite the fact that
    all unclaimed and unredeemed dance fee payment vouchers
    would revert back to the defendants at the end of the two-year
    Dance Fee Redemption Period.18 While we do not hold that
    the district court was bound by CAFA’s requirements for
    18
    The district court did not suggest to the parties that the unclaimed
    vouchers, or their cash equivalent, instead be distributed to a charitable
    organization.
    MURPHY V. SFBSC MANAGEMENT                      37
    coupon settlements, the district court was required to
    “scrutinize closely the relationship between attorneys’ fees
    and benefit to the class” in order to “avoid awarding
    ‘unreasonably high’ fees simply because they are
    uncontested,” In re 
    Bluetooth, 654 F.3d at 948
    (quoting
    
    Staton, 327 F.3d at 954
    ), and “ensure that . . . counsel do not
    secure a disproportionate benefit ‘at the expense of the
    unnamed plaintiffs who class counsel had a duty to
    represent,’” 
    Lane, 696 F.3d at 819
    (quoting 
    Hanlon, 150 F.3d at 1027
    ). Particularly in light of the fact that only 75 out of
    865 class member claimants had requested dance fee
    payments totaling only $370,000 out of the $1 million Dance
    Fee Payment Pool, the district court should have done more
    to investigate whether the Dance Fee Payment Pool was
    really worth $1 million and was not unfairly inflating
    attorneys’ fees.
    For example, to ensure that the $1 million valuation of the
    Dance Fee Payment Pool’s benefit to class members was not
    wildly inflated given that only $370,000 of that pool had been
    claimed (although not yet even redeemed), the district court
    could have asked the parties to provide information about
    how many class members who had not responded to the
    settlement were current dancers who might still claim part of
    the Residual Dance Fee Payment Pool. In addition, to better
    understand how the dance fee payment vouchers’ expiration
    date potentially limited the vouchers’ value, the district court
    might have inquired roughly how many scheduled Dates of
    Performance might be required to redeem the full $8,000
    worth of vouchers that a class member could claim, and
    whether completing that many Dates of Performance within
    the two-year Dance Fee Redemption Period was realistic for
    the average class member. In other words, in response to
    concerns that the value of the Dance Fee Payment Pool had
    38           MURPHY V. SFBSC MANAGEMENT
    been overestimated and was unfairly inflating the attorneys’
    fees award at the expense of the class, the district court had
    an obligation to scrutinize whether the purported value of the
    non-monetary relief would ever come to fruition, and to
    develop the record to support its $1 million valuation and
    address concerns that the dance fee payment vouchers were
    a “subtle sign[] that class counsel . . . allowed pursuit of their
    own self-interests and that of certain class members to infect
    the negotiations.” In re 
    Bluetooth, 654 F.3d at 947
    ; see also
    
    Dennis, 697 F.3d at 868
    (“The issue of the valuation of this
    aspect of a settlement must be examined with great care to
    eliminate the possibility that it serves only the ‘self-interests’
    of the attorneys and the parties, and not the class, by
    assigning a dollar number to the fund that is fictitious.”).
    Next, Objectors also challenge the district court’s
    acceptance of the parties’ $1 million valuation of the
    injunctive relief that the settlement provides, arguing that the
    injunctive relief is essentially worthless because the
    supposedly changed business practices had already been
    adopted years prior to the settlement. The district court
    rejected this challenge, finding that the injunctive relief
    required “substantial” changes and provided “real benefits.”
    However, the district court did not make any findings
    specifically justifying the $1 million dollar valuation, noting
    only that “there is an economic value that attaches to this
    portion of the settlement.” Despite the district court’s failure
    or inability to articulate any calculations to support the
    $1 million valuation of the injunctive relief portion of the
    settlement, the district court included that $1 million value in
    the total settlement value for purposes of its lodestar cross-
    check.
    MURPHY V. SFBSC MANAGEMENT                         39
    Our caselaw, however, demands that, because of the
    danger that parties will overestimate the value of injunctive
    relief in order to inflate fees, courts must be particularly
    careful when ascribing value to injunctive relief for purposes
    of determining attorneys’ fees, and avoid doing so altogether
    if the value of the injunctive relief is not easily measurable.
    See 
    Staton, 327 F.3d at 974
    (“Precisely because the value of
    injunctive relief is difficult to quantify, its value is also easily
    manipulable by overreaching lawyers seeking to increase the
    value assigned to a common fund.”). In Staton, we addressed
    a scenario where, like here, for purposes of comparing the
    putative common fund to the requested attorneys’ fees, “the
    district court included in the value of the putative fund the
    parties’ inexact, and quite probably inflated, estimate of the
    value of the proposed injunctive relief.” 
    Id. at 945.
    We held
    that, because of the difficulties of valuing injunctive relief
    and the concomitant dangers of inflated fees, “parties
    ordinarily may not include an estimated value of
    undifferentiated injunctive relief in the amount of an actual or
    putative common fund for purposes of determining an award
    of attorneys’ fees.” 
    Id. at 946.
    Instead, “[t]he fact that
    counsel obtained injunctive relief in addition to monetary
    relief for their clients is . . . a relevant circumstance to
    consider in determining what percentage of the fund is
    reasonable as fees.” 
    Id. at 946
    (emphasis added). “Only in
    the unusual instance where the value to individual class
    members of benefits deriving from injunctive relief can be
    accurately ascertained may courts include such relief as part
    of the value of a common fund for purposes of applying the
    percentage method of determining fees.” 
    Id. at 974.
    Under this precedent, the district court here should have,
    for purposes of performing the lodestar cross-check using a
    percentage of the total class recovery, either: (1) explained
    40           MURPHY V. SFBSC MANAGEMENT
    why the value of the injunctive relief’s benefits to individual
    class members was readily quantifiable and worth $1 million,
    or (2) excluded the injunctive relief from the valuation of the
    settlement and explained why attorneys’ fees of 31.6%
    ($950,000 out of $3 million, assuming for the sake of
    argument that the Dance Fee Payment Pool is worth
    $1 million, which may not be true) or more were justified.
    See In re 
    Bluetooth, 654 F.3d at 945
    (“If the lodestar amount
    overcompensates the attorneys according to the 25%
    benchmark standard, then a second look to evaluate the
    reasonableness of the hours worked and rates claimed is
    appropriate.” (quoting In re Coordinated Pretrial
    Proceedings, 
    109 F.3d 602
    , 607 (9th Cir. 1997)).
    In sum, to meet its procedural burden and to ensure that
    the settlement satisfied the heightened standard of fairness,
    the district court was required to scrutinize the clear sailing
    provision and the possibly pernicious reasons for its inclusion
    in the settlement. See 
    id. at 948
    (“By disregarding the
    contents of the clear sailing fee provision here, including both
    the disproportionate amounts negotiated and the reversionary
    kicker arrangement, the district court effectively ‘delete[d]’
    it from the settlement—an approach that is beyond the scope
    of the court’s discretion.” (alteration in original) (quoting
    Officers for 
    Justice, 688 F.2d at 630
    )). And particularly in
    light of the specter of implicit collusion raised by that
    provision, the district court had an obligation to question the
    disproportionate cash distribution to attorneys’ fees,
    substantively address concerns that the settlement value was
    inflated, and clearly explain why the total benefits to the class
    justified the fees awarded. See 
    id. at 949
    (“Given the
    questionable features of the fee provision here, the court was
    required to examine the negotiation process with even greater
    scrutiny than is ordinarily demanded, and approval of the
    MURPHY V. SFBSC MANAGEMENT                            41
    settlement had to be supported by a clear explanation of why
    the disproportionate fee is justified and does not betray the
    class’s interests.”).
    B. Incentive Payments
    Another concerning aspect of the settlement that should
    have been subjected to heightened scrutiny are the $20,000
    “General Release Enhancement Payments” awarded from the
    common fund to both Jane Roe 1 and Jane Roe 2 for their
    execution of a general release. In contrast to the $5,000
    service awards that Jane Roes 1 and 2 also received in
    recognition of their efforts to represent the class and secure a
    settlement, the $20,000 General Release Enhancement
    Payments appear to be completely divorced from any benefit
    or service to the class. In fact, the Settlement Agreement
    explicitly states that these incentive payments are
    “consideration for [Jane Roes’ 1 and 2] execution of a
    General Release Form.”19
    Yet neither the parties nor the district court cite any
    caselaw suggesting it is appropriate to draw such large
    amounts from the common fund to pay the named plaintiffs
    for what is essentially a side settlement between themselves
    and the defendants covering additional claims not covered in
    the class settlement. To the contrary, we have noted that
    “special rewards for counsel’s individual clients are not
    19
    Through this General Release Form, Jane Roes 1 and 2 would
    individually—not on behalf of the class—release not only the claims
    released by all the other class members, but also “any other Claims under
    any provision of the FLSA, the California Labor Code . . . or any
    applicable California Industrial Welfare Commission Wage Orders, and
    Claims under all state or federal discrimination statutes . . . .”
    42           MURPHY V. SFBSC MANAGEMENT
    permissible when the case is pursued as a class action.
    Generally, when a person ‘join[s] in bringing [an] action as
    a class action . . . he has disclaimed any right to a preferred
    position in the settlement.’” 
    Staton, 327 F.3d at 976
    (alterations in original) (quoting Officers for 
    Justice, 688 F.2d at 632
    ); see also 
    id. (“[W]hen representative
    plaintiffs make
    what amounts to a separate peace with defendants, grave
    problems of collusion are raised.” (alteration in original)
    (quoting Women’s Comm. for Equal Employment Opportunity
    v. Nat’l Broad. Co., 
    76 F.R.D. 173
    , 180 (S.D.N.Y. 1977))).
    Thus, while reasonable incentive awards are permitted,
    our cases have described such awards as being intended “to
    compensate class representatives for work done on behalf of
    the class, to make up for financial or reputational risk
    undertaken in bringing the action, and, sometimes, to
    recognize their willingness to act as a private attorney
    general.” 
    Rodriguez, 563 F.3d at 958
    –59; see also In re
    Online 
    DVD-Rental, 779 F.3d at 943
    (“[I]ncentive awards
    that are intended to compensate class representatives for work
    undertaken on behalf of a class ‘are fairly typical in class
    action cases.’” (quoting 
    Rodriguez, 563 F.3d at 958
    )). We
    have therefore directed district courts to evaluate the
    propriety of requested incentive payments “using ‘relevant
    factors includ[ing] the actions the plaintiff has taken to
    protect the interests of the class, the degree to which the class
    has benefitted from those actions, . . . the amount of time and
    effort the plaintiff expended in pursuing the litigation . . . and
    reasonabl[e] fear[s of] workplace retaliation.’” 
    Staton, 327 F.3d at 977
    (alterations in original) (quoting Cook v.
    Niedert, 
    142 F.3d 1004
    , 1016 (7th Cir. 1998))). None of
    those factors, nor any other benefit to the class, was used as
    a basis to justify the General Release Enhancement Payments
    here.
    MURPHY V. SFBSC MANAGEMENT                     43
    Moreover, the handsome amounts of those incentive
    payments, relative to the size of the cash payments that can be
    claimed by class members, raise serious red flags that the
    defendants may have tacitly bargained for the named
    plaintiffs’ support for the settlement by offering them
    significant additional cash awards. Cf. 
    Staton, 327 F.3d at 975
    (finding that payments to certain identified class
    members that were “on average, sixteen times greater” than
    the damages that other unnamed class members would
    receive, and together made up roughly 6% of the total
    settlement, “raise[d] serious concerns as to [the settlement’s]
    fairness, adequacy and reasonableness,” particularly because
    there was “no sufficient justification in the record for this
    differential in the amount of damage awards and the process
    for awarding them”). We have repeatedly warned that
    excessive payments to named class members
    can be an indication that the agreement was
    reached through fraud or collusion. Indeed,
    “[i]f class representatives expect routinely to
    receive special awards in addition to their
    share of the recovery, they may be tempted to
    accept suboptimal settlements at the expense
    of the class members whose interests they are
    appointed to guard.”
    
    Id. (alteration in
    original). Significantly, “[t]he danger is
    exacerbated if the named plaintiffs have an advance guarantee
    that a request for a relatively large incentive award will be
    made that is untethered to any service or value they will
    provide to the class.” 
    Rodriguez, 563 F.3d at 960
    (emphasis
    added). That is exactly what appears to have happened here.
    Even though there is no indication that named plaintiffs’
    general release of their individual claims provides any value
    44           MURPHY V. SFBSC MANAGEMENT
    to the class as a whole, the settlement agreement explicitly
    specified that the parties would request, and defendants
    would pay from the common fund, the $20,000 General
    Release Enhancement Payments.
    In sum, not only do the $20,000 General Release
    Incentive Payments to Jane Roes 1 and 2 appear to be
    contrary to our caselaw on incentive payments, but they also
    raise concerns about a potential conflict of interest between
    the class representatives and unnamed class members. That
    conflict arises because, “[i]f . . . members of the class are
    provided with special ‘incentives’ in the settlement
    agreement, they may be more concerned with maximizing
    those incentives than with judging the adequacy of the
    settlement as it applies to class members at large.” 
    Staton, 327 F.3d at 977
    ; see also 
    Rodriguez, 563 F.3d at 959
    –60
    (“[T]he incentive agreements disjoined the contingency
    financial interests of the contracting representatives from the
    class . . . [and] created a disincentive to go to trial; going to
    trial would put their [large incentive payments] at risk in
    return for only a marginal individual gain even if the verdict
    were significantly greater than the settlement.”). As a result,
    the district court should have closely scrutinized these
    General Release Enhancement Payments to ensure that they
    were justified under our precedent, did not create an
    impermissible conflict of interest, and were not the result of
    implicit collusion. Cf. 
    Rodriguez, 563 F.3d at 959
    (“An
    absence of material conflicts of interest between the named
    plaintiffs and their counsel with other class members is
    central to adequacy and, in turn, to due process for absent
    members of the class.”).
    MURPHY V. SFBSC MANAGEMENT                            45
    C. Reversionary Aspects
    The concerns raised by the above-described aspects of the
    settlement are further compounded by the settlement’s
    inclusion of reversionary funds, namely, the Second Tier
    Cash Pool and the Dance Fee Payment Pool.20 While we
    have not disallowed reversionary clauses outright, we
    generally disfavor them because they create perverse
    incentives. See In re 
    Volkswagen, 895 F.3d at 611
    –12. For
    example, allowing unclaimed funds to revert to defendants
    even where class members who do not respond or submit a
    claim are bound by the class release creates an incentive for
    defendants to ensure as low a claims rate as possible so as to
    maximize the funds that will revert.21 This perverse incentive
    might lead defendants to negotiate for a subpar notice
    process, a more tedious claims process, or restrictive claim
    20
    “A ‘kicker’ or reversion clause directs unclaimed portions of a
    settlement fund . . . to be paid back to the defendant.” In re Volkswagen
    “Clean Diesel” Mktg., Sales Practices, & Prods. Liab. Litig., 
    895 F.3d 597
    , 611 (9th Cir. 2018). Here, the defendants were not required to fund
    the Second Tier Cash Pool of up to $1 million, unless enough class
    members submitted claims to push the total of all claims and fees above
    the $2 million amount provided by the First Tier Cash Pool. In other
    words, the promised Second Tier Cash Pool money would revert back to
    the defendants if the claims rate was sufficiently low, even though the
    non-FLSA claims of all class members who did not make a claim or opt
    out would nonetheless be extinguished. Similarly, as discussed above, any
    amount of the Dance Fee Payment Pool or Residual Dance Fee Payment
    Pool that was not redeemed within the two-year Dance Fee Redemption
    Period would also revert to the defendants.
    21
    By contrast, in an opt-in settlement the defendants retain an
    incentive to ensure a high claims rate, because any class member who
    does not opt in and make a claim is also not subject to the release,
    meaning that a low claims rate leaves defendants with the specter of
    unresolved liability to all class members who did not opt in.
    46           MURPHY V. SFBSC MANAGEMENT
    eligibility conditions. See 
    id. at 611.
    Moreover, “[a]
    reversion can benefit both defendants and class counsel, and
    thus raise the specter of their collusion, by (1) reducing the
    actual amount defendants are on the hook for, especially if
    the individual claims are relatively low-value, or the cost of
    claiming benefits relatively high; and (2) giving counsel an
    inflated common-fund value against which to base a fee
    motion.” 
    Id. As a
    result, we have identified reversionary
    clauses as a “subtle sign[] that class counsel have allowed
    pursuit of their own self-interests . . . to infect the
    negotiations.” 
    Allen, 787 F.3d at 1224
    . (alteration in original)
    (quoting In re 
    Bluetooth, 654 F.3d at 947
    ).
    That is not to say that a reversionary clause can never
    reasonably be included in a settlement; in some cases, the
    reversionary clause may provide articulable benefits to the
    class, and any concerns about perverse incentives or collusion
    may be ameliorated by other aspects of the settlement. See,
    e.g., In re 
    Volkswagen, 895 F.3d at 612
    (“The incentives for
    class members to participate in the settlement, the
    complementary inducement for Volkswagen to encourage
    them to participate, the value of the claims, and the actual
    trend in class member participation all indicate that the
    reversion clause did not, in design or in effect, allow VW to
    recoup a large fraction of the funding pool.”). But that is not
    the case here. Instead, the lackluster notice process, the
    relatively low claims rate, the restrictive conditions on
    redeeming dance fee payments, and a fee award that
    constituted a disproportionate share of the cash distribution
    and was based in part on funds subject to reversion, made
    concerns regarding perverse incentives and implicit collusion
    raised by the reversionary clause all the more salient.
    MURPHY V. SFBSC MANAGEMENT                             47
    As a result, the district court had an obligation to
    scrutinize these reversionary clauses closely and seek
    adequate justification for their inclusion; it was required to
    “explain why the reversionary component of a settlement
    negotiated before certification is consistent with proper
    dealing by class counsel and defendants.”22             In re
    
    Volkswagen, 895 F.3d at 612
    ; see also In re 
    Bluetooth, 654 F.3d at 949
    (explaining that when a district court was
    faced with a “questionable” provision, it “was required to
    examine the negotiation process with even greater scrutiny
    than is ordinarily demanded, and approval of the settlement
    had to be supported by a clear explanation of why the
    [provision] is justified and does not betray the class’s
    interests”). The district court failed to do so here. In its
    approval order, the district court appeared to justify the
    reversionary aspects of the Second Tier Cash Pool simply by
    stating that “the Tier One funds are not reversionary.” But
    just because some of the settlement funds are not reversionary
    does not explain why a third of the potential cash settlement
    funds should be, see In re 
    Bluetooth, 654 F.3d at 949
    (“If the
    defendant is willing to pay a certain sum . . . , there is no
    apparent reason the class should not benefit from the excess
    allotted . . . .”), nor does it do anything to address the
    22
    This cautionary approach to reversionary clauses is also reflected
    in the Northern District of California’s own guidance for class action
    settlements. See Procedural Guidance for Class Action Settlements, N.D.
    CAL., https://cand.uscourts.gov/ClassActionSettlementGuidance (last
    updated Dec. 5, 2018) (instructing that, “[i]n light of Ninth Circuit case
    law disfavoring reversions,” parties should state in their motion for
    preliminary approval “whether and under what circumstances money
    originally designated for class recovery will revert to any defendant, the
    potential amount or range of amounts of any such reversion, and an
    explanation as to why a reversion is appropriate in the instant case”
    (emphasis added)).
    48           MURPHY V. SFBSC MANAGEMENT
    substantive concerns regarding perverse incentives and
    potential collusion discussed above. The district court
    therefore failed to satisfy its procedural obligation to probe
    more closely the reversionary clauses, by investigating
    whether those clauses are justified by unique benefits to the
    class and supported by provisions that ameliorate concerns
    about perverse incentives, in order to dispel any concerns that
    the clauses are the result of implicit collusion or self-serving
    dealings.
    D. Overall Fairness Determination
    The foregoing questionable aspects of the settlement—the
    clear sailing agreement, the disproportionate cash distribution
    to attorneys’ fees justified in part by potentially inflated non-
    monetary relief, the large incentive awards to Jane Roes 1 and
    2, and the reversionary clauses—squarely illustrate our
    concerns why settlements negotiated prior to class
    certification are subject to a heightened risk that self-interest,
    even if not purposeful collusion, will seep its way into the
    settlement terms. See 
    Staton, 327 F.3d at 960
    . These
    identified “subtle signs that class counsel have allowed
    pursuit of their own self-interests and that of certain class
    members to infect the negotiations,” In re 
    Bluetooth, 654 F.3d at 947
    , should have caused the district court to think twice,
    investigate further, and justify the terms’ inclusion before
    approving the settlement as “fair, reasonable, and adequate.”
    See 
    Allen, 787 F.3d at 1224
    (“While the existence of [subtle
    warning] signs [including a reversionary clause, clear sailing
    agreement, and disproportionate attorneys’ fee] does not
    mean the settlement cannot still be fair, reasonable, or
    adequate, they required the district court to examine them,
    and adequately to develop the record to support its final
    approval decision.”). Such a heightened inquiry was all the
    MURPHY V. SFBSC MANAGEMENT                                49
    more imperative here, where concerns raised by the
    potentially problematic aspects of the settlement were not
    offset by an exceptional recovery to the class.23
    Ultimately, because the district court applied the incorrect
    legal standard in determining whether to approve the
    settlement—it failed to conduct the required heightened
    inquiry and instead suggested that a presumption of fairness
    applied—we hold that the district court abused its discretion
    in granting approval of the settlement. See 
    Allen, 787 F.3d at 1224
    .
    CONCLUSION
    For the foregoing reasons, we reverse the district court’s
    approval of the settlement notice process and the settlement
    itself, including the attorneys’ fees award, and remand for
    further proceedings consistent with this opinion. We leave it
    to the district court to determine how to proceed, whether that
    be negotiating a new settlement, seeking re-approval of the
    current settlement with a new notice plan under the applicable
    23
    While appellate courts are not well suited to estimate the value of
    the settlement compared to the full potential value of the class claims, see
    
    Staton, 327 F.3d at 959
    , here the district court itself suggested in its final
    approval order that the gross settlement value (including the Dance Fee
    Payment Pool and the injunctive relief valued by the court at $2 million)
    amounts to 4.3% of possible class damages. While “[i]t is well-settled law
    that a cash settlement amounting to only a fraction of the potential
    recovery does not per se render the settlement inadequate or unfair,”
    Officers for 
    Justice, 688 F.2d at 628
    , this recovery is not so large as to
    extinguish the fairness concerns raised by the clear sailing agreement, the
    disproportionate cash distribution to attorneys’ fees, the large incentive
    awards to Jane Roes 1 and 2, and the reversionary clauses.
    50         MURPHY V. SFBSC MANAGEMENT
    heightened standard, reinstating the prior Ninth Circuit
    appeal, or proceeding toward trial.
    REVERSED and REMANDED.