Retail Wholesale Union 338 v. Hewlett-Packard Co. , 845 F.3d 1268 ( 2017 )


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  •                        FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    RETAIL WHOLESALE &                             No. 14-16433
    DEPARTMENT STORE UNION
    LOCAL 338 RETIREMENT                            D.C. No.
    FUND,                                      3:12–cv–04115–JST
    Plaintiff-Appellant,
    v.                              OPINION
    HEWLETT-PACKARD CO. and
    MARK A. HURD,
    Defendants-Appellees.
    Appeal from the United States District Court
    for the Northern District of California
    Jon S. Tigar, District Judge, Presiding
    Argued and Submitted July 7, 2016
    San Francisco, California
    Filed January 19, 2017
    Before: Marsha S. Berzon and N. Randy Smith, Circuit
    Judges and Dana L. Christensen,* Chief District Judge.
    Opinion by Chief Judge Christensen
    *
    The Honorable Dana L. Christensen, Chief District Judge for the
    U.S. District Court for the District of Montana, sitting by designation.
    2        RETAIL WHOLESALE V. HEWLETT-PACKARD
    SUMMARY**
    Securities Fraud
    The panel affirmed the district court’s dismissal of a
    securities fraud action alleging violations of the Securities
    Exchange Act of 1934.
    Shareholders of Hewlett-Packard Company alleged that
    the company CEO and chairman violated the corporate code
    of ethics after publicly touting the business’s high standards
    for ethics and compliance. The panel held that the
    shareholders failed to state a claim for securities fraud
    because they failed to sufficiently allege that the defendants
    made a material misrepresentation or misleadingly omitted a
    material fact.
    COUNSEL
    Ira M. Press (argued), Mark A. Strauss, and Thomas W.
    Elrod, Kirby McInerney LLP, New York, New York; for
    Plaintiff-Appellant.
    Marc J. Sonnenfeld (argued), Karen Pieslak Pohlmann, and
    Laura Hughes McNally, Morgan Lewis & Bockius LLP,
    Philadelphia, Pennsylvania; Thomas M. Peterson and Joseph
    E. Floren, Morgan Lewis & Bockius LLP, San Francisco,
    California; Robert E. Gooding, Morgan Lewis & Bockius
    **
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    RETAIL WHOLESALE V. HEWLETT-PACKARD                 3
    LLP, Irvine, California;         for   Defendant-Appellee
    Hewlett-Packard Company.
    Lawrence D. Lewis (argued), Dwight L. Armstrong, and
    Keith Paul Bishop, Allen Matkins Leck Gamble Mallory &
    Natsis LLP, Irvine, California; Amy Wintersheimer Findley,
    Allen Matkins Leck Gamble Mallory & Natsis LLP, San
    Diego, California; for Defendant-Appellee Mark V. Hurd.
    OPINION
    CHRISTENSEN, Chief District Judge:
    In 2010, Defendant-Appellee Mark Hurd resigned from
    his position as CEO and Chairman of Defendant-Appellee
    Hewlett-Packard Company (“HP”). During the course of an
    investigation prompted by allegations of sexual harassment,
    HP discovered that Hurd had misrepresented his relationship
    with a former independent contractor, Jodie Fisher. Hurd had
    not been forthcoming about the personal nature of his
    relationship with Fisher; in fact, he had doctored expense
    reports to prevent its discovery and lied to investigators.
    Immediately following Hurd’s resignation, the price of HP
    stock dropped, resulting in an alleged loss of $10 billion. In
    this putative class action lawsuit, HP shareholders allege
    violations of the Securities Exchange Act of 1934. The
    shareholders purchased HP stock between November 13,
    2007, and August 6, 2010 (“the Class Period”) and held
    shares as of August 6, 2010.
    This Court has not decided when a high-ranking
    employee’s violation of a business’s ethical code may give
    rise to a cause of action under § 10 and Rule 10–b of the
    4       RETAIL WHOLESALE V. HEWLETT-PACKARD
    Securities Exchange Act of 1934. Here, the issue is relatively
    narrow—whether shareholders may bring a claim for
    securities fraud when a CEO and Chairman violates the
    corporate code of ethics after publicly touting the business’s
    high standards for ethics and compliance. Retail Wholesale
    & Department Store Union Local 338 Retirement Fund
    (“Retail Wholesale”), lead plaintiff in the putative class
    action, claims that security fraud arises from the conflict
    between Hurd’s unethical behavior and HP’s promotion of
    business ethics. Defendants argue that Retail Wholesale
    failed to sufficiently allege that Defendants had made a
    material misrepresentation or misleadingly omitted a material
    fact. Affirming the district court below, we hold that Retail
    Wholesale has failed to state a claim under the Securities
    Exchange Act of 1934.
    This Court reviews de novo a district court’s dismissal for
    failure to state a claim under Federal Rule of Civil Procedure
    12(b)(6). In re VeriFone Holdings, Inc. Sec. Litig., 
    704 F.3d 694
    , 700–01 (9th Cir. 2012). In addition to the plausibility
    pleading standard applicable to all complaints, Retail
    Wholesale’s fraud allegations must satisfy the particularity
    standard of Federal Rule of Civil Procedure 9(b), as well as
    the heightened pleading standard for securities fraud created
    by the Private Securities Litigation Reform Act of 1995
    (“PSLRA”), 15 U.S.C. § 78u–4. 
    Id. at 701.
    Under the
    PSLRA, plaintiffs must, among other requirements, “specify
    each statement alleged to have been misleading [and] the
    reason or reasons why the statement is misleading.” 15
    U.S.C. § 78u–4(b)(1)(B).
    RETAIL WHOLESALE V. HEWLETT-PACKARD                          5
    I. FACTUAL AND PROCEDURAL HISTORY
    A. Facts
    The Triggering Event: Mark Hurd’s Sexual
    Harassment Scandal
    In the fall of 2007, Jodie Fisher began working part-time
    for HP as an independent contractor.1 Fisher’s contract
    required her to introduce significant clients to Hurd at HP
    events held at hotels throughout the world. She worked in
    this capacity for approximately two years.
    In the summer of 2010, about nine months after Fisher
    stopped contracting with HP, Fisher’s attorney, Gloria Allred,
    sent a letter to HP’s Board of Directors. Asserting claims of
    discrimination against both Hurd and HP, Allred alleged that
    Hurd had sexually harassed Fisher. In addition to the
    harassment allegations, Allred wrote that Hurd had given
    Fisher confidential information about an impending merger.
    HP’s Board promptly launched an investigation. Initially,
    Hurd lied to the Board about the nature and scope of his
    relationship with Fisher and about his familiarity with
    Fisher’s prior work in adult films. The investigation revealed
    that Hurd and Fisher spent more time together during HP
    events than Hurd had represented. It also uncovered that
    Hurd doctored expense reports on several occasions, claiming
    that he had eaten dinner with his bodyguard when he had in
    1
    Because Retail Wholesale appeals from the district court’s order
    granting Defendants’ motion to dismiss, the facts are taken from
    Plaintiffs’ complaint and are assumed to be true. Zucco Partners, LLC v.
    Digimarc Corp., 
    552 F.3d 981
    , 989 (9th Cir. 2002).
    6       RETAIL WHOLESALE V. HEWLETT-PACKARD
    fact dined alone with Fisher. At least twice, Hurd expensed
    meetings with Fisher when there had been no nearby HP
    event. Some time before the investigation concluded, Hurd
    admitted that he and Fisher had a “very close personal
    relationship.” Without having interviewed Fisher or her
    attorney, the investigating law firm did not find evidence of
    sexual harassment or insider trading, but it concluded that
    Hurd falsified expense reports and lied about his relationship
    with Fisher.
    Hurd resigned from HP shortly after the investigation
    concluded. In a press release, HP acknowledged Hurd’s
    knowing violation of HP’s code of conduct, confirming that
    sexual harassment allegations had been made and that an
    investigation found unethical behavior. Hurd was quoted as
    saying, “As the investigation progressed, I realized that there
    were instances in which I did not live up to the standards and
    principles of trust, respect and integrity that I have espoused
    at HP and which have guided me through my career.”
    Immediately following Hurd’s resignation, the price of HP
    stock dropped, resulting in an alleged loss of $10 billion to
    HP’s stockholders.
    Background: HP’s 2006 Ethics Scandal
    A few years earlier, in 2006, a major scandal erupted
    when a whistleblower informed several government agencies
    that HP had hired detectives to monitor the phone records and
    email accounts of HP directors, HP employees, and
    journalists to find the sources of leaks of company
    information to the press. Criminal charges were brought
    against HP’s then-Chairwoman and General Counsel.
    Although Hurd had been CEO throughout this time, having
    taken the position in 2005, he was found free from
    RETAIL WHOLESALE V. HEWLETT-PACKARD                  7
    wrongdoing. The scandal had the effect of bolstering his
    reputation for integrity. Following the then-Chairwoman’s
    departure, HP integrated the roles of Chairman and CEO and
    named Hurd as the company’s first joint Chairman and CEO.
    Under Hurd’s leadership, HP’s shares remained buoyant
    during the 2006 scandal, dipping only for a brief time during
    which Hurd’s own involvement in the monitoring was
    questioned.
    Apparently as a result of the 2006 scandal, HP intensified
    its promotion of ethical behavior within the company. With
    Hurd at the helm, HP reinforced the importance of its
    corporate code of ethics, the Standards of Business Conduct
    (“SBC”). Through congressional testimony, press releases,
    investor briefings, and public letters to employees, Hurd took
    many opportunities to proclaim HP’s integrity and its
    intention to enforce violations of the SBC. HP, its
    stockholders, and Wall Street insiders viewed Hurd as one of
    HP’s most valuable assets, seeing his leadership as the 2006
    scandal’s silver lining.
    Shareholders filed multiple derivative claims in the wake
    of the 2006 scandal, all of which were settled together in
    2007. HP made some promises regarding business ethics as
    part of the settlement, including: appointing a “Lead
    Independent Director,” tasked with implementing and
    enforcing the SBC; appointing a “Chief Ethics and
    Compliance Officer” to report SBC violations; appointing an
    “Ethics and Compliance Committee” to oversee HP’s policies
    and procedures regarding compliance and ethics; improving
    ethics and compliance training programs; and strengthening
    the SBC, particularly in regard to whistleblowing.
    8       RETAIL WHOLESALE V. HEWLETT-PACKARD
    Defendants’ Statements Regarding Business Ethics
    Hurd led the charge to strengthen and ensure compliance
    with the SBC. After HP redoubled its commitment to
    corporate ethics and before Allred’s letter triggered the
    investigation into Hurd’s relationship with Fisher, HP revised
    the SBC. Hurd wrote the introductory message, describing
    the importance of ethics and entreating HP’s employees to
    “commit together, as individuals and as a company, to build
    trust in everything we do by living our values and conducting
    business consistent with the high ethical standards embodied
    within our SBC.”
    Many of Defendants’ representations regarding ethics and
    compliance were made outside of the Class Period. The 2006
    scandal predated the Class Period, as did the strongest
    statements made by Hurd and HP allegedly elevating the
    importance of the SBC. For example, Retail Wholesale
    points to a letter sent to employees, statements made during
    press conferences, and congressional testimony, all of which
    occurred during 2006. It was during this time that
    Defendants suggested having implemented a zero-tolerance
    policy for SBC violations, informing employees that: “Any
    violations of our standards are unacceptable to Hewlett-
    Packard and we will take appropriate action.”
    The complaint alleges fewer instances of representations
    made during the Class Period. Most notably, the SBC itself
    was updated and released, including Hurd’s prefatory
    message. Concurrently with the release of the updated ethical
    code, HP published the SBC on the investor-relations portion
    of HP’s website. Additionally, during this time, HP
    restructured its internal organization, creating procedures and
    positions designed to improve compliance and ethical
    RETAIL WHOLESALE V. HEWLETT-PACKARD                   9
    conduct, and HP’s Chief Ethics and Compliance Officer
    stated that ethics and compliance were a “competitive
    advantage” for HP.
    The SBC includes several provisions inconsistent with
    Hurd’s relationship with Fisher and its cover-up. Retail
    Wholesale draws attention to particular provisions within the
    SBC, all of which are stated affirmatively and in the present
    tense. For example, HP states in the SBC that “[w]e maintain
    accurate business records” and “create business records that
    accurately reflect the truth of the underlying transaction or
    event.” The SBC contains similarly worded statements
    regarding: honesty; cooperation with investigators; using
    good judgment; reporting misconduct; treating others with
    respect; avoiding unlawful discrimination; refusing to tolerate
    harassment; preserving assets; avoiding conflicts of interest;
    providing gifts appropriately; preventing insider trading; and
    protecting confidential information.
    During the Class Period, HP also asserted that the strength
    of its business was tied to retaining executives such as Hurd.
    In its 10–K and 10–Q filings with the SEC, HP included a
    risk factor: “The failure to hire executives and key employees
    or the loss of executives and key employees could have a
    significant impact on our operations.”
    B. Procedural History
    Cement & Concrete Workers District Council Pension
    Fund initiated this putative class action in the summer of
    2012, and filed its First Amended Complaint (“FAC”) later in
    2012.     Plaintiffs claimed that Defendants committed
    securities fraud in violation of the Securities Exchange Act of
    1934. Upon motions to dismiss for failure to state a claim
    10      RETAIL WHOLESALE V. HEWLETT-PACKARD
    filed by Defendants HP and Hurd, the district court dismissed
    the FAC without prejudice, determining that the Plaintiffs had
    failed to adequately allege materiality and falsity.
    Retail Wholesale filed the Second Amended Complaint
    (“SAC”) shortly after the court’s first order granting
    dismissal. HP and Hurd again moved to dismiss for failure to
    state a claim, and the district court again granted their motion,
    this time with prejudice, finding that any further amendments
    would be futile. As in its first order, the district court
    determined that Retail Wholesale’s claims could not survive
    because materiality and falsity had not been alleged. Retail
    Wholesale timely appealed.
    II. DISCUSSION
    Section 10(b) of the Securities Exchange Act of 1934
    prohibits the use of “any manipulative or deceptive device or
    contrivance” related to the purchase or sale of securities when
    the use violates the regulations promulgated by the Securities
    and Exchange Commission (“SEC”). 15 U.S.C. § 78j(b).
    Under the operative regulation, Rule 10b–5, it is unlawful for
    any person “[t]o make any untrue statement of fact or to omit
    to state a material fact necessary in order to make the
    statements made, in the light of the circumstances under
    which they were made, not misleading.” 17 C.F.R.
    § 240.10b–5(b).
    To be viable, a claim brought under § 10(b) and Rule
    10b–5 must contain six essential elements: “(1) a material
    misrepresentation or omission by the defendant; (2) scienter;
    (3) a connection between the misrepresentation or omission
    and the purchase or sale of a security; (4) reliance upon the
    misrepresentation or omission; (5) economic loss; and (6)
    RETAIL WHOLESALE V. HEWLETT-PACKARD                11
    loss causation.” Matrixx Initiatives, Inc. v. Siracusano, 
    563 U.S. 27
    , 37–38 (2011) (quoting Stoneridge Inv. Partners,
    LLC v. Scientific-Atlanta, Inc., 
    552 U.S. 148
    , 157 (2008)).
    Our discussion focuses on the first element—whether there
    was a material misrepresentation or omission—as that factor
    is the issue most hotly contested by the parties, and its
    resolution is dispositive of the case.
    An actionable material misrepresentation or omission has
    two components. First, under the PSLRA and the Federal
    Rules of Civil Procedure, plaintiffs must allege a
    misrepresentation or a misleading omission with particularity
    and explain why it is misleading.                  15 U.S.C.
    § 78u–4(b)(1)(A)–(B); Fed. R. Civ. P. 9(b). Second, applying
    an objective standard, that misrepresentation or omission
    must have been material to investors.              15 U.S.C.
    § 78u–4(b)(1)(A)–(B).            The materiality of the
    misrepresentation or an omission depends upon whether there
    is “a substantial likelihood that [it] would have been viewed
    by the reasonable investor as having significantly altered the
    ‘total mix’ of information made available” for the purpose of
    decisionmaking by stockholders concerning their
    investments. Basic Inc. v. Levinson, 
    485 U.S. 224
    , 231–32
    (1988) (quoting TSC Indus., Inc. v. Northway, Inc., 
    426 U.S. 438
    , 449 (1976)).
    Retail Wholesale has raised two theories in support of its
    argument regarding this element. First, it asserts that there
    were material misrepresentations—specifically, that
    Defendants’ public statements about business ethics,
    particularly the SBC itself, were material representations
    made demonstrably false by their inconsistency with Hurd’s
    conduct. Second, it argues that there were material
    omissions, contending that Defendants misled investors by
    12      RETAIL WHOLESALE V. HEWLETT-PACKARD
    failing to meet a duty owed to investors to disclose Hurd’s
    unethical behavior. Because neither Defendants’ statements
    nor their omissions were misleading, both theories fail.
    A. Material Misrepresentation
    Retail Wholesale argues that the SBC, bolstered by
    Defendants’ express promotion of corporate ethics, gives rise
    to a finding of material misrepresentation. Its claim is based
    in three factual allegations: (1) HP and Hurd actively
    promoted the SBC and stated that HP had zero tolerance for
    SBC violations; (2) Hurd’s SBC violations led to his
    resignation; and (3) Hurd’s resignation caused HP’s stock
    price to drop. The Court cannot agree that, under the facts
    alleged in the complaint, Defendants’ representations about
    ethics were materially misleading.
    Like the district court below, some courts that have
    considered whether a corporate code of ethics may give rise
    to a § 10 and Rule 10b–5 claim have found that the claim
    failed for lack of materiality, never reaching falsity, see
    Nathanson v. Polycom, Inc., 
    87 F. Supp. 3d 966
    , 976–77
    (N.D. Cal. 2015), or reaching falsity only after first finding a
    lack of materiality, see In re Yum! Brands, Inc. Sec. Litig., 
    73 F. Supp. 3d 846
    , 864–65 (W.D. Ky. 2014). Others have
    analyzed falsity first and not considered materiality after
    determining that no misleading representation or omission
    was made. See City of Roseville Emps.’ Ret. Sys v. Horizon
    Lines, Inc., 
    686 F. Supp. 2d 404
    (D. Del. 2009); Andropolis
    v. Red Robin Gourmet Burgers, Inc., 
    505 F. Supp. 2d 662
    ,
    685–86 (D. Colo. 2007). Where a complaint arises from “soft
    information,” such as representations of compliance, the
    Sixth Circuit applies a wholly different analysis, considering
    scienter alongside materiality to determine whether a
    RETAIL WHOLESALE V. HEWLETT-PACKARD                           13
    representation is an actionable misrepresentation. See In re
    Omnicare, Inc. Sec. Litig., 
    769 F.3d 455
    , 470–73 (6th Cir.
    2014).
    The Ninth Circuit has not addressed how to determine
    whether statements made in or about an ethical code are
    actionable representations if the ethical code is violated. We
    approach this issue here by first analyzing falsity, to
    determine whether an ethical code and statements made about
    the code contain any misrepresentations of fact, and then, if
    there was a misrepresentation, determining its materiality—
    that is, its significance to stockholder decisionmaking.2
    1. Objective Falsity
    “[A] statement is misleading if it would give a reasonable
    investor the ‘impression of a state of affairs that differs in a
    material way from the one that actually exists.’” Berson v.
    Applied Signal Tech., Inc., 
    527 F.3d 982
    , 985 (9th Cir. 2008)
    (quoting Brody v. Transitional Hosps. Corp., 
    280 F.3d 997
    ,
    1006 (9th Cir. 2002)). To be misleading, a statement must be
    “capable of objective verification.” Or. Pub. Emps. Ret.
    Fund v. Apollo Grp. Inc., 
    774 F.3d 598
    , 606 (9th Cir. 2014).
    For example, “puffing”—expressing an opinion rather than a
    knowingly false statement of fact—is not misleading. Id.; see
    also Lloyd v. CVB Fin. Corp., 
    811 F.3d 1200
    , 1206–07 (9th
    Cir. 2016); In re Cutera Sec. Litig., 
    610 F.3d 1103
    , 1111 (9th
    Cir. 2010).
    Defendants made no objectively verifiable statements
    during the Class Period. As one court has aptly written, a
    2
    There may be instances in which another order of decision is more
    efficient. We do not mean to prescribe any particular sequence of analysis.
    14      RETAIL WHOLESALE V. HEWLETT-PACKARD
    code of conduct is “inherently aspirational.” 
    Andropolis, 505 F. Supp. 2d at 686
    . Such a code expresses opinions as to
    what actions are preferable, as opposed to implying that all
    staff, directors, and officers always adhere to its aspirations.
    See 
    id. Similarly, Hurd’s
    comments prefacing the SBC are not
    objectively verifiable. In the 2008 preface to the SBC, Hurd
    stated, in part,
    We want to be a company known for its
    ethical leadership . . . .
    We know actions speak louder than
    words. We must make decisions and behave
    in ways that we can be proud of, that reflect
    our commitment to doing the right thing.
    ....
    . . . Let us commit together, as individuals and
    as a company, to build trust in everything we
    do by living our values and conducting
    business consistent with the high ethical
    standards within our SBC.
    The aspirational nature of these statements is evident. They
    emphasize a desire to commit to certain “shared values”
    outlined in the SBC and provide a “vague statement[] of
    optimism,” not capable of objective verification. See Or. Pub.
    
    Emps., 774 F.3d at 606
    .
    A contrary interpretation—that statements such as, for
    example, the SBC’s “we make ethical decisions,” or Hurd’s
    RETAIL WHOLESALE V. HEWLETT-PACKARD                 15
    prefatory statements, can be measured for compliance—is
    simply untenable, as it could turn all corporate wrongdoing
    into securities fraud. See, e.g., Santa Fe Indus. v. Green, 
    430 U.S. 462
    , 478–89 (1977) (holding that the Securities
    Exchange Act is limited in scope to its textual provisions and
    does not conflict with state law regarding corporate
    misconduct, particularly corporate mismanagement). Indeed,
    at oral argument, Retail Wholesale conceded that the SBC in
    and of itself could not support its claim and acknowledged
    that it has been unable to locate a case from any jurisdiction
    in which a court found alleged noncompliance with an ethical
    code actionable.
    Nor does the context, as Retail Wholesale argues,
    somehow make the SBC and related representations capable
    of being objectively false. The case that comes closest to
    supporting Retail Wholesale’s context argument, Omnicare,
    decided by the Sixth Circuit, involved not a code of ethics but
    rather a Form 10–K annual report to the 
    SEC. 769 F.3d at 463
    –64. According to the Omnicare complaint, the
    defendants, a pharmaceutical care provider and its current and
    former employees, conducted internal audits revealing
    pervasive Medicare fraud. 
    Id. at 462,
    479. The audits were
    consistent with the defendants’ recent history of non-
    compliance, including conduct leading to a $98 million
    settlement with the government. 
    Id. at 478.
    After the audits,
    the defendant certified in its Form 10–K that it was in
    material compliance with state and federal law. 
    Id. Although the
    language in the Form 10–K was vague and boilerplate, the
    Sixth Circuit determined that the complaint did not fail for
    lack of falsity or materiality. 
    Id. at 478–80.
    Retail Wholesale argues that, similar to the Omnicare
    context, the context in this case surrounding the adoption and
    16      RETAIL WHOLESALE V. HEWLETT-PACKARD
    promotion of the SBC transforms what would otherwise be
    aspirational into statements capable of objective verification.
    We disagree, in part because context more appropriately
    factors into the question of whether an alleged
    misrepresentation was material to investors, not into whether
    a statement itself could be a misrepresentation. See 
    Matrixx, 563 U.S. at 43
    –47.
    Even if background facts were relevant to whether a
    statement is amenable to falsity, the totality of the statements
    made within the Class Period leads only to the proposition
    that business ethics are important to HP. We note that the
    case may have been closer had Hurd’s sexual harassment and
    false expenses scandal involved facts remotely similar to
    those presented by the 2006 scandal, as the ethical code could
    then have been understood as at least promising specifically
    not to do what had been done in 2006. Here, however, the
    context does not make HP’s promotion of business ethics any
    less subjective or vague. Further, Retail Wholesale cites to
    no case law suggesting that context may operate to allow a
    plaintiff to import an out-of-Class-Period statement into the
    Class Period. The strongest statement alleged in the
    complaint—the suggestion of a zero tolerance policy for SBC
    violations—was made outside of the Class Period.
    In sum, we conclude that as there was no statement during
    the Class Period that was capable of being objectively false,
    there was no affirmative misrepresentation.
    2. Materiality
    Additionally, although the threshold for a showing of
    materiality is lower than that for falsity, we agree with the
    reasoning of the district court that any affirmative
    RETAIL WHOLESALE V. HEWLETT-PACKARD                 17
    misrepresentation could not have been material. It cannot be
    said that there is “a substantial likelihood” that the SBC and
    related representations “altered the ‘total mix’ of information
    made available” for use in stockholder decisionmaking.
    
    Basic, 485 U.S. at 231
    –32. Not only was there nothing
    unusual about the promotion of business ethics at HP, but the
    substance and online publication of the SBC were mandated
    by the SEC. 17 C.F.R. § 229.406(a). In fact, the ethical
    issues most relevant to this litigation—conflicts of interest,
    disclosure, internal handling of violations—are directly
    addressed by SEC regulations. 
    Id. Although materiality
    is generally an issue of mixed fact
    and law, best left to the fact-finder, Matrixx, 
    563 U.S. 45
    –48,
    a standard that is too low would “bury the shareholders in an
    avalanche of trivial information—a result that is hardly
    conducive to informed decisionmaking.” TSC 
    Indus., 426 U.S. at 448
    –49. It simply cannot be that a reasonable
    investor’s decision would conceivably have been affected by
    HP’s compliance with SEC regulations requiring publication
    of ethics standards.
    Further, Retail Wholesale’s contention that a slump in
    HP’s stock indicates materiality is not well-taken.
    “[E]vidence of stock price movements provides no rational
    basis for determining whether [a product’s] risks were
    adequately conveyed to the public.” In re Apple Comput.
    Sec. Litig., 
    886 F.2d 1109
    , 1116 (9th Cir. 1989). As this
    Court recently noted, a change in stock price, such as that
    following Hurd’s resignation, would factor into reliance, a
    different prong of the § 10(b) and Rule 10b–5 analysis, and
    “[a]bsent an actionable misstatement, reliance does not come
    18       RETAIL WHOLESALE V. HEWLETT-PACKARD
    into play.” Police Ret. Sys. of St. Louis v. Intuitive Surgical,
    Inc., 
    759 F.3d 1051
    , 1060 (9th Cir. 2014).3
    In sum, the representations made in and about the SBC
    were not material to stockholder decisionmaking.
    B. Materially Misleading Omission
    As an alternative theory, Retail Wholesale argues that
    Defendants’ failure to disclose material facts—namely, the
    facts concerning Hurd’s noncompliance with the SBC—is
    actionable. We disagree. Just as there was no statement
    capable of being factually misleading, there was no omission
    that could have been actionable as misleading.
    Absent a duty to disclose, an omission does not give rise
    to a cause of action under § 10(b) and Rule 10b–5. 
    Basic, 485 U.S. at 239
    n.17. “[Section] 10(b) and Rule 10b–5(b) do
    not create an affirmative duty to disclose any and all material
    information.” 
    Matrixx, 563 U.S. at 44
    . An actionable
    omission claim arises only when disclosure is “necessary . . .
    to make the statements made, in light of the circumstances
    under which they were made, not misleading.” 17 C.F.R.
    3
    Although we do not reach the issue, having failed to find an
    actionable misstatement, we note that we are somewhat perplexed by
    Retail Wholesale’s argument that it was the falsity of the SBC that led to
    their damages. To the contrary, it appears that HP’s ethics and
    compliance policies worked. Hurd did not live up to HP’s standards; HP
    became aware of Hurd’s ostensible misconduct; HP quickly launched an
    investigation, confirming the misconduct; and Hurd resigned. In fact,
    given Retail Wholesale’s position that Hurd’s resignation triggered the
    decline in stock value, it’s entirely possible that the strength—as much as
    the weakness—of the SBC factored into Retail Wholesale’s claimed
    damages.
    RETAIL WHOLESALE V. HEWLETT-PACKARD                 19
    § 240.10b–5(b). In other words, a duty to provide
    information exists only where statements were made which
    were misleading in light of the context surrounding the
    statements.
    Here, there was no duty to disclose because HP’s and
    Hurd’s failures to speak did not “affirmatively create an
    impression of a state of affairs that differs in a material way
    from the one that actually exists.” 
    Brody, 280 F.3d at 1006
    .
    As noted, the SBC, and the statements within the Class Period
    promoting it, were transparently aspirational. The promotion
    of ethical conduct at HP did not reasonably suggest that there
    would be no violations of the SBC by the CEO or anyone
    else. Nor did Hurd’s own statements warrant that he had
    been personally compliant or that he personally would
    comply with the SBC in the future.
    The analysis would likely be different if HP had
    continued the conduct that gave rise to the 2006 scandal while
    claiming that it had learned a valuable lesson in ethics.
    However, that is not the case here. Although the facts reflect
    misbehavior by the corporation’s highest executive in
    violation of its ethical code, the fact that HP and Hurd
    enhanced and touted the SBC does not, without more,
    transform the misbehavior into an actionable material
    omission under the securities laws.
    Because the affirmative statements did not create an
    impression of full compliance, HP and Hurd had no duty to
    disclose Hurd’s misuse of CEO authority and misbehavior in
    violation of the SBC.
    20       RETAIL WHOLESALE V. HEWLETT-PACKARD
    III.     CONCLUSION
    The complaint does not give rise to an actionable claim
    for securities fraud. This is not to say that Hurd’s conduct
    was consistent with the general ethical values espoused
    within the SBC and related statements. Indeed, Hurd did not
    demonstrate the “uncompromising integrity” asked of him by
    the SBC. However, there was no fraud. The statements made
    were aspirational, and neither Hurd nor HP warranted total
    compliance with the SBC. Nor did Hurd, personally, attest to
    stockholders that he was not behaving as it turned out he was.
    In short, there were no material misrepresentations or
    actionable material omissions. Further, even if the complaint
    adequately alleged the existence of a misrepresentation or a
    misleading omission, it would not have been actionable, as it
    was immaterial.
    AFFIRMED.