Laws v. Sony Music Entertainment, Inc. ( 2006 )


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  •                  FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    DEBRA LAWS,                           
    Plaintiff-Appellant,
    No. 03-57102
    v.
    SONY MUSIC ENTERTAINMENT, INC.,              D.C. No.
    CV-03-02038-LGB
    d/b/a EPIC RECORDS, a
    OPINION
    Delaware corporation,
    Defendant-Appellee.
    
    Appeal from the United States District Court
    for the Central District of California
    Lourdes G. Baird, District Judge, Presiding
    Argued and Submitted
    September 12, 2005—Pasadena, California
    Filed May 24, 2006
    Before: Jerome Farris, Ferdinand F. Fernandez, and
    Jay S. Bybee, Circuit Judges.
    Opinion by Judge Bybee
    5707
    5710          LAWS v. SONY MUSIC ENTERTAINMENT
    COUNSEL
    Rickey Ivie and Kendall E. James of Ivie, McNeill & Wyatt,
    Los Angeles, California, for the appellant.
    Russell J. Frackman, Matt J. Railo, and Paul Guelpa of Mitch-
    ell, Silberberg & Knupp, LLP, Los Angeles, California, for
    the appellee.
    OPINION
    BYBEE, Circuit Judge:
    Plaintiff Debra Laws (“Laws”) brought suit against defen-
    dant Sony Music Entertainment, Inc. (“Sony”) for misappro-
    priating her voice and name in the song “All I Have” by
    Jennifer Lopez and L.L. Cool J. The district court found that
    Sony had obtained a license to use a sample of Laws’s record-
    ing of “Very Special” and held that Laws’s claims for viola-
    tion of her common law right to privacy and her statutory
    right of publicity were preempted by the Copyright Act, 
    17 U.S.C. § 101-1332
    . We agree with the district court that the
    Copyright Act preempts Laws’s claims, and we affirm.
    I.   FACTS AND PROCEEDINGS
    In 1979, professional vocalist and recording artist Debra
    Laws and Spirit Productions (“Spirit”) entered into a record-
    ing agreement with Elektra/Asylum Records (“Elektra”) to
    produce master recordings of Laws’s vocal performances for
    Elektra. The agreement gave Elektra the “sole and exclusive
    right to copyright such master recordings” and “the exclusive
    worldwide right in perpetuity . . . to lease, license, convey or
    otherwise use or dispose of such master recordings.” Elektra
    also secured the right “to use and to permit others to use your
    name, the Artist’s name . . . likeness, other identification, and
    LAWS v. SONY MUSIC ENTERTAINMENT             5711
    biographical material concerning the Artist . . . in connection
    with such master recordings.” Notwithstanding these provi-
    sions, Elektra agreed that “we shall not, without your prior
    written consent, utilize or authorize others to utilize the Mas-
    ters in any so-called ‘audio-visual’ or ‘sight and sound’
    devices intended primarily for home use,” and “we or our
    licensees shall not, without your prior written consent, sell
    records embodying the Masters hereunder for use as premi-
    ums or in connection with the sale, advertising or promotion
    of any other product or service.” In 1981, Laws recorded the
    song “Very Special,” which was released on Laws’s album on
    the Elektra label. Elektra copyrighted the song that same year.
    In November 2002, Elektra’s agent, Warner Special Prod-
    ucts, Inc., entered into an agreement with Sony Music Enter-
    tainment, Inc. (“Sony”) to grant Sony a non-exclusive license
    to use a sample of Debra Laws’s recording of “Very Special”
    in the song “All I Have,” performed by recording artists Jen-
    nifer Lopez and L.L. Cool J. The agreement required Sony to
    include a credit stating, “Featuring samples from the Debra
    Laws recording ‘Very Special’ ” in any reproduction. Warner,
    Elektra’s agent, did not seek permission from Laws or Spirit
    before it released the disc and video, and neither Laws nor
    Spirit was compensated.
    Sony subsequently released a Jennifer Lopez compact disc
    and music video incorporating brief samples of “Very Spe-
    cial” into her recording of “All I Have.” The sampled portions
    include a segment approximately ten seconds in length at the
    beginning of “All I Have,” and shorter segments repeated in
    the background throughout the song. Sony included the
    required credit in the booklet accompanying the compact disc.
    The song and Lopez’s album, “This is Me . . . Then,” became
    a huge commercial success, netting over forty-million dollars.
    At one time “All I Have” was the number one song in the
    United States.
    In February 2003, Laws brought an action in the Superior
    Court of California, County of Los Angeles, alleging multiple
    5712          LAWS v. SONY MUSIC ENTERTAINMENT
    claims. The two claims relevant to this appeal were: (1) a
    common law claim for invasion of privacy for the misappro-
    priation of Laws’s name and voice and (2) a claim for misap-
    propriation of Laws’s name and voice for a commercial
    purpose under California Civil Code § 3344. The complaint
    sought injunctive and monetary relief.
    Sony removed the case to the United States District Court
    for the Central District of California and sought to join Elek-
    tra as a necessary party. The court denied the motion. Sony
    filed a summary judgment motion, which the district court
    granted, ruling that both of Laws’s misappropriation claims
    were preempted by the Copyright Act. Laws filed a timely
    appeal.
    II.   STANDARD OF REVIEW
    A grant of summary judgment is reviewed de novo. See
    Buono v. Norton, 
    371 F.3d 543
    , 545 (9th Cir. 2004). We must
    view the evidence in the light most favorable to Laws and
    determine whether there is any genuine issue of material fact
    and whether the district court properly applied the relevant
    substantive law. See Olsen v. Idaho State Bd. of Med., 
    363 F.3d 916
    , 922 (9th Cir. 2004). Summary judgment may be
    affirmed on any ground supported by the record. 
    Id.
    We review de novo whether a federal law preempts a state
    law. See Radici v. Associated Ins. Cos., 
    217 F.3d 737
    , 740
    (9th Cir. 2000). The district court’s interpretation of state law
    is also reviewed de novo. See Rabkin v. Or. Health Scis.
    Univ., 
    350 F.3d 967
    , 970 (9th Cir. 2003).
    III.   ANALYSIS
    [1] The Copyright Clause of the U. S. Constitution provides
    that “Congress shall have the Power . . . To promote the Prog-
    ress of Science and useful Arts, by securing for limited Times
    to Authors and Inventors the exclusive Right to their respec-
    LAWS v. SONY MUSIC ENTERTAINMENT                 5713
    tive Writings and Discoveries . . . .” U.S. Const. art. I, § 8, cl.
    8. Pursuant to this authority, Congress enacted the Copyright
    Act, 
    17 U.S.C. § 101-1332
    , to define and protect the rights of
    copyright holders. Under the Act, “the owner of copyright . . .
    has the exclusive rights to do and to authorize” others to dis-
    play, perform, reproduce or distribute copies of the work, and
    to prepare derivative works. 
    Id.
     § 106. The copyright is the
    right to control the work, including the decision to make the
    work available to or withhold it from the public.
    [2] Sections 301(a) and (b) of Title 17 describe when the
    Act preempts legal and equitable rights granted by state com-
    mon law or statute. Section (a) states:
    On and after January 1, 1978, all legal and equitable
    rights that are equivalent to any of the exclusive
    rights within the general scope of copyright as speci-
    fied by section 106 in works of authorship that are
    fixed in a tangible medium of expression and come
    within the subject matter of copyright as specified by
    sections 102 and 103 . . . are governed exclusively
    by this title. Thereafter, no person is entitled to any
    such right or equivalent right in any such work under
    the common law or statutes of any State.
    Id. § 301(a). Section (b) states:
    Nothing in this title annuls or limits any rights or
    remedies under the common law or statutes of any
    State with respect to . . . subject matter that does not
    come within the subject matter of copyright as speci-
    fied by sections 102 and 103, including works of
    authorship not fixed in any tangible medium of
    expression . . . .
    Id. § 301(b) (2000). Congress explained what the statute made
    obvious: “[t]he intention of section 301 is to preempt and
    abolish any rights under the common law or statutes of a State
    5714              LAWS v. SONY MUSIC ENTERTAINMENT
    that are equivalent to copyright and that extend to works,
    within the scope of the Federal copyright law.” H.R. Rep. No.
    94-1476, at 130 (1976); see also Maljack Prods. v. Good-
    Times Home Video Corp., 
    81 F.3d 881
    , 888 (9th Cir. 1996).
    We have adopted a two-part test to determine whether a
    state law claim is preempted by the Act. We must first deter-
    mine whether the “subject matter” of the state law claim falls
    within the subject matter of copyright as described in 
    17 U.S.C. §§ 1021
     and 103.2 Second, assuming that it does, we
    1
    § 102. Subject matter of copyright: In general
    (a) Copyright protection subsists, in accordance with this title,
    in original works of authorship fixed in any tangible medium of
    expression, now known or later developed, from which they can
    be perceived, reproduced, or otherwise communicated, either
    directly or with the aid of a machine or device. Works of author-
    ship include the following categories:
    (1)   literary works;
    (2)   musical works, including any accompanying words;
    (3)   dramatic works, including any accompanying music;
    (4)   pantomimes and choreographic works;
    (5)   pictorial, graphic, and sculptural works;
    (6)   motion pictures and other audiovisual works;
    (7)   sound recordings; and
    (8) architectural works.
    2
    § 103. Subject matter of copyright: Compilations and derivative works
    (a) The subject matter of copyright as specified by section 102
    includes compilations and derivative works, but protection for a
    work employing preexisting material in which copyright subsists
    does not extend to any part of the work in which such material
    has been used unlawfully.
    (b) The copyright in a compilation or derivative work extends
    only to the material contributed by the author of such work, as
    distinguished from the preexisting material employed in the
    work, and does not imply any exclusive right in the preexisting
    material. The copyright in such work is independent of, and does
    not affect or enlarge the scope, duration, ownership, or subsis-
    tence of, any copyright protection in the preexisting material.
    LAWS v. SONY MUSIC ENTERTAINMENT                      5715
    must determine whether the rights asserted under state law are
    equivalent to the rights contained in 
    17 U.S.C. § 106
    , which
    articulates the exclusive rights of copyright holders.3 See
    Downing v. Abercrombie & Fitch, 
    265 F.3d 994
    , 1003 (9th
    Cir. 2001).
    Laws alleges two causes of action. First, she asserts a claim
    for protection of her voice, name and likeness under Califor-
    nia’s common law right of privacy. To sustain this action,
    Laws must prove: “(1) the defendant’s use of the plaintiff’s
    identity; (2) the appropriation of plaintiff’s name or likeness
    to defendant’s advantage, commercially or otherwise; (3) lack
    of consent; and (4) resulting injury.” Eastwood v. Superior
    Court, 
    198 Cal. Rptr. 342
    , 347 (Ct. App. 1983), superseded
    by statute on other grounds as stated in KNB Enters. v. Mat-
    thews, 
    92 Cal. Rptr. 2d 713
     (Ct. App. 2000); see also Down-
    ing, 
    265 F.3d at 1001
    . Second, Laws asserts a statutory
    3
    § 106. Exclusive rights in copyrighted works
    Subject to sections 107 through 122, the owner of copyright
    under this title has the exclusive rights to do and to authorize any
    of the following:
    (1) to reproduce the copyrighted work in copies or phonore-
    cords;
    (2) to prepare derivative works based upon the copyrighted
    work;
    (3) to distribute copies or phonorecords of the copyrighted
    work to the public by sale or other transfer of ownership, or by
    rental, lease, or lending;
    (4) in the case of literary, musical, dramatic, and choreographic
    works, pantomimes, and motion pictures and other audiovisual
    works, to perform the copyrighted work publicly;
    (5) in the case of literary, musical, dramatic, and choreographic
    works, pantomimes, and pictorial, graphic, or sculptural works,
    including the individual images of a motion picture or other
    audiovisual work, to display the copyrighted work publicly; and
    (6) in the case of sound recordings, to perform the copyrighted
    work publicly by means of a digital audio transmission.
    5716           LAWS v. SONY MUSIC ENTERTAINMENT
    misappropriation or “right of publicity” claim under Califor-
    nia Civil Code § 3344(a), which provides that:
    Any person who knowingly uses another’s name,
    voice, signature, photograph, or likeness, in any
    manner, on or in products, merchandise, or goods, or
    for purposes of advertising or selling, or soliciting
    purchases of, products, merchandise, goods or ser-
    vices, without such person’s prior consent . . . shall
    be liable for any damages sustained by the person or
    persons injured as a result thereof.
    We have observed that “[t]he remedies provided for under
    California Civil Code § 3344 complement the common law
    cause of action; they do not replace or codify the common
    law.” Downing, 
    265 F.3d at 1001
    . Nevertheless, for purposes
    of our preemption analysis, section 3344 includes the ele-
    ments of the common law cause of action. See 
    id.
     (“Under
    section 3344, a plaintiff must prove all the elements of the
    common law cause of action” plus “knowing use” and “a
    direct connection between the alleged use and the commercial
    purpose.”). For convenience’s sake, we will refer to Laws’s
    claims as “right of publicity” claims.
    Sony does not argue that common law privacy actions and
    statutory claims under section 3344 are preempted generally
    by section 301; rather, it argues that they are preempted as
    applied to the facts of this case. We thus turn to (1) whether
    the subject matter of Laws’s right of publicity claims comes
    within the subject matter of copyright, and (2) whether the
    rights Laws asserts under California law are equivalent to
    those created under the Copyright Act.
    A.     The “Subject Matter” of Copyright
    [3] We first consider whether the subject matter of Laws’s
    misappropriation claim is within the subject matter of the
    Copyright Act. We conclude that it is. Sections 102 and 103
    LAWS v. SONY MUSIC ENTERTAINMENT             5717
    of the Act identify the works of authorship that constitute the
    “subject matter” of copyright. Section 102 of the Act extends
    copyright protection to “original works of authorship fixed in
    any tangible medium of expression . . . from which they can
    be . . . reproduced, . . . either directly or with the aid of a
    machine or device.” 
    17 U.S.C. § 102
    (a). That section defines
    a “work of authorship” to include “sound recordings.” 
    Id.
    § 102(a)(7). “A work is ‘fixed’ in a tangible medium of
    expression when its embodiment in a copy or phonorecord, by
    or under the authority of the author, is sufficiently permanent
    or stable to permit it to be perceived, reproduced, or otherwise
    communicated for a period of more than transitory duration.”
    Id. § 101. Laws’s master recordings held by Elektra are
    plainly within these definitions.
    Laws nevertheless contends that the subject matter of a
    copyright claim and a right of publicity claim are substan-
    tively different. She argues that a copyright claim protects
    ownership rights to a work of art, while a right of publicity
    claim concerns the right to protect one’s persona and likeness.
    Sony, by contrast, contends that the subject matter of a right
    of publicity in one’s voice is not different from a copyright
    claim when the voice is embodied within a copyrighted sound
    recording. Sony argues that once a voice becomes part of a
    sound recording in a fixed tangible medium it comes within
    the subject matter of copyright law.
    Our jurisprudence provides strong guidance to the resolu-
    tion of this question. In Sinatra v. Goodyear Tire & Rubber
    Co., 
    435 F.2d 711
     (9th Cir. 1970), Nancy Sinatra filed suit
    against Goodyear Tire on the basis of an advertising cam-
    paign that featured “These Boots Are Made for Walkin’,” a
    song that Sinatra made famous. Goodyear Tire had obtained
    a license from the copyright proprietor for the use of music,
    lyrics, and arrangement of the composition. Goodyear Tire
    subsequently used the music and lyrics in its ads, which were
    sung by unknown vocalists. She alleged the song had taken on
    5718          LAWS v. SONY MUSIC ENTERTAINMENT
    a “secondary meaning” that was uniquely injurious to her. We
    rejected her claim:
    [A]ppellant’s complaint is not that her sound is
    uniquely personal; it is that the sound in connection
    with the music, lyrics and arrangement, which made
    her the subject of popular identification, ought to be
    protected. But as to these latter copyrightable items
    she had no rights. Presumably, she was required to
    obtain permission of the copyright owner to sing
    “Boots”, and to make an arrangement of the song to
    suit her own tastes and talents. Had she desired to
    exclude all others from use of the song so that her
    “secondary meaning” with the song could not be
    imitated she could have purchased those rights from
    the copyright proprietor. One wonders whether her
    voice . . . would have been identifiable if another
    song had been presented, and not “her song,” which
    unfortunately for her was owned by others and
    licensed to the defendants.
    
    Id. at 716
    . Although Sinatra was decided prior to passage of
    the modern-day preemption provision in section 301, we
    nonetheless ruled that the Copyright Act impliedly preempted
    Sinatra’s state law claim. 
    Id. at 717-18
    . We later confirmed
    this holding in Midler v. Ford Motor Co., 
    849 F.2d 460
    , 462
    (9th Cir. 1988), when we observed that “[t]o give Sinatra
    damages for [defendants’] use of the song would clash with
    federal copyright law.”
    In Midler, recording and performing artist Bette Midler
    filed suit against an advertising agency and its client when a
    professional “sound alike” was used to imitate Midler’s voice
    from her hit song “Do You Want to Dance.” The agency did
    not acquire a license to use Midler’s recording; instead, it had
    obtained a license from the song’s copyright holder and then
    attempted to get Midler to do the commercial. When Midler’s
    agent advised the agency that she was not interested, the
    LAWS v. SONY MUSIC ENTERTAINMENT            5719
    agency hired someone who had been a backup singer for
    Midler and could imitate her voice and style. Indeed, the
    singer was instructed to sound as much like Bette Midler as
    possible. We held that Midler’s common law misappropria-
    tion claim was not preempted by copyright law because the
    “thing” misappropriated, her voice, was not copyrightable in
    that instance. We explained:
    Midler does not seek damages for [the defendant’s]
    use of “Do You Want To Dance,” and thus her claim
    is not preempted by federal copyright law. Copyright
    protects “original works of authorship fixed in any
    tangible medium of expression.” A voice is not
    copyrightable. The sounds are not “fixed.” What is
    put forward as protectible here is more personal than
    any work of authorship.
    
    Id. at 462
     (citation omitted). What Midler sought was relief
    from an unauthorized vocal imitation for advertising pur-
    poses, and that was not the subject of copyright.
    [4] We subsequently applied Midler in Waits v. Frito-Lay,
    Inc., 
    978 F.2d 1093
     (9th Cir. 1992). The voice of Tom Waits,
    a professional singer, songwriter, and actor, was imitated and
    then broadcast in a commercial for Frito-Lay. Waits filed a
    right of publicity claim under California law. We held that the
    claim was not preempted by copyright law because it was “for
    infringement of voice, not for infringement of a copyrightable
    subject such as sound recording or musical composition.” 
    Id. at 1100
    . Thus, the issues in Waits were “whether the defen-
    dants had deliberately imitated Waits’ voice rather than sim-
    ply his style and whether Waits’ voice was sufficiently
    distinctive and widely known to give him a protectible right
    in its use. These elements are ‘different in kind’ from those
    in a copyright infringement case challenging the unauthorized
    use of a song or recording.” 
    Id.
    [5] In this case, Laws’s voice misappropriation claim is
    plainly different from the claims in Midler and Waits and falls
    5720          LAWS v. SONY MUSIC ENTERTAINMENT
    within the subject matter of copyright. In contrast to Midler
    and Waits, where the licensing party obtained only a license
    to the song and then imitated the artist’s voice, here Sony
    obtained a license to use Laws’s recording itself. Sony was
    not imitating “Very Special” as Laws might have sung it.
    Rather, it used a portion of “Very Special” as sung by Debra
    Laws. See also Brown v. Ames, 
    201 F.3d 654
    , 658 (5th Cir.
    2000) (“The crucial difference between [this case and Daboub
    v. Gibbons, 
    42 F.3d 285
     (5th Cir. 1995)] is that in Daboub the
    basis of the misappropriation claim . . . was the song itself,
    bringing it within section 301’s ambit, whereas here the basis
    of the misappropriation claim was defendants’ use of plain-
    tiffs’ names and/or likenesses.”).
    [6] Laws does not dispute Sony’s contention that the
    recording of “Very Special” was a copyrighted sound record-
    ing fixed in a tangible medium of expression. Laws’s right of
    publicity claim is based exclusively on what she claims is an
    unauthorized duplication of her vocal performance of the song
    “Very Special.” Although California law recognizes an assert-
    able interest in the publicity associated with one’s voice, we
    think it is clear that federal copyright law preempts a claim
    alleging misappropriation of one’s voice when the entirety of
    the allegedly misappropriated vocal performance is contained
    within a copyrighted medium. Our conclusion is consistent
    with our holdings in Midler and Waits, where we concluded
    that the voice misappropriation claim was not preempted,
    because the alleged misappropriation was the imitation of the
    plaintiffs’ voices. Neither of those imitations was contained in
    a copyrighted vocal performance. Moreover, the fact that the
    vocal performance was copyrighted demonstrates that what is
    put forth here as protectible is not “more personal than any
    work of authorship.” Midler, 
    849 F.2d at 462
    .
    Laws points to two cases for support. Both cases, however,
    involve photographs used in advertising, and are distinguish-
    able from this case. In Downing, 
    265 F.3d 994
    , we held that
    a claim based on the right of publicity was not preempted by
    LAWS v. SONY MUSIC ENTERTAINMENT                5721
    the Copyright Act. In Downing, retailer Abercrombie & Fitch
    was developing a surfing theme—“Surf Nekkid”—for its sub-
    scription catalog. Abercrombie published a photo of the plain-
    tiffs, who were participants in a surf championship in Hawaii
    in 1965. Abercrombie ran the photo, which it had purchased
    from the photographer (who held the copyright), and it identi-
    fied the plaintiffs by name. Abercrombie went well beyond
    mere republication of the photograph. Without obtaining
    plaintiffs’ consent to use their names and images, it also
    offered t-shirts exactly like those worn by the plaintiffs in the
    photo. We noted that the photograph itself was within the sub-
    ject matter protected by the Copyright Act. But Abercrombie
    had not merely published the photograph. Rather, it published
    the photo in connection with a broad surf-themed advertising
    campaign, identified the plaintiffs-surfers by name, and
    offered for sale the same t-shirts worn by the plaintiffs in the
    photo. By doing so, it had suggested that the surfers had
    endorsed Abercrombie’s t-shirts. Accordingly, we concluded
    that “it is not the publication of the photograph itself, as a cre-
    ative work of authorship, that is the basis for [plaintiffs’]
    claims, but rather, it is the use of the [plaintiffs’] likenesses
    and their names pictured in the published photograph.” 
    Id. at 1003
    ; see also Brown, 
    201 F.3d at 656-57
     (no preemption
    where the record company used the names and likenesses of
    musicians, song writers, and producers on compact disks,
    tapes, catalogs and posters). We thus concluded that the claim
    was not within the subject matter of copyright because “[a]
    person’s name or likeness is not a work of authorship within
    the meaning of 
    17 U.S.C. § 102
    .” Downing, 
    265 F.3d at 1004
    .
    Laws also relies on a second case, Toney v. L’Oreal USA,
    Inc., 
    406 F.3d 905
     (7th Cir. 2005), in which the Seventh Cir-
    cuit held that a claim under the Illinois Right of Publicity Act
    was not preempted by the Copyright Act. Toney was a model
    who had posed for photographs used to promote hair-care
    products on packaging and in national advertisements. Defen-
    dants owned the copyright for the photograph of Toney that
    was used, and had a right to use it from November 1995 to
    5722            LAWS v. SONY MUSIC ENTERTAINMENT
    November 2000; any other use would be negotiated sepa-
    rately. In apparent violation of their understanding, defen-
    dants continued to use the photographs in their advertising
    beyond 2000. Toney alleged that this use violated her right of
    publicity under Illinois law. The Seventh Circuit concluded
    that
    Toney’s identity is not fixed in a tangible medium of
    expression. There is no “work of authorship” at issue
    in Toney’s right of publicity claim. A person’s
    likeness—her persona—is not authored and it is not
    fixed. The fact that an image of the person might be
    fixed in a copyrightable photograph does not change
    this. . . . The fact that the photograph itself could be
    copyrighted, and that defendants owned the copy-
    right to the photograph that was used, is irrelevant to
    the [right of publicity] claim. . . . The defendants did
    not have her consent to continue to use the photo-
    graph . . . .
    
    Id. at 910
    . The fact that the photograph was copyrighted could
    not negate the fact that Toney had reserved artistic control
    over her image for any period beyond the contractual time
    frame. The Seventh Circuit concluded that Toney’s claim was
    not preempted.4
    In contrast, Jennifer Lopez’s song “All I Have” incorpo-
    rated samples of Deborah Laws’s “Very Special” and gave
    her the attribution negotiated by Elektra and Sony. Sony did
    4
    Toney differs from this case in a significant way: Toney brought her
    right of publicity claim against L’Oreal U.S.A., Inc., the Wella Corp., and
    Wella Personal Care of North America, Inc., which each at some point
    held the copyright and had agreed not to use Toney’s likeness after 2000.
    The facts of this case would be analogous to Toney if Laws had brought
    her right of publicity claim against Elektra, which holds the copyright to
    the song and may have agreed to licensing limitations. We express no
    views on the correctness of Toney or its application to any claims against
    Elektra.
    LAWS v. SONY MUSIC ENTERTAINMENT             5723
    not use Laws’s image, name, or the voice recording in any
    promotional materials. Her state tort action challenges control
    of the artistic work itself and could hardly be more closely
    related to the subject matter of the Copyright Act.
    We find more to the point, and quite persuasive, the Cali-
    fornia Court of Appeal’s decision in Fleet v. CBS, Inc., 
    58 Cal. Rptr. 2d 645
     (Ct. App. 1996). There, defendant CBS
    owned the exclusive rights to distribute a motion picture in
    which plaintiffs performed. A third party who financed the
    operation of the movie refused to pay plaintiffs their previ-
    ously agreed-to salaries. Plaintiffs brought suit against CBS
    alleging, inter alia, that by airing the motion picture using
    their names, pictures, and likenesses without their consent,
    CBS had violated their statutory right of publicity. The Court
    of Appeal held that the Copyright Act preempted the action.
    As the court observed, “it was not merely [plaintiffs’] like-
    nesses which were captured on film—it was their dramatic
    performances which are . . . copyrightable.” 
    Id. at 651
    .
    “[O]nce [plaintiffs’] performances were put on film, they
    became ‘dramatic work[s]’ ‘fixed in [a] tangible medium of
    expression . . . .’ At that point, the performances came within
    the scope or subject matter of copyright law protection,” and
    the claims were preempted. 
    Id. at 650
    ; see also Downing, 
    265 F.3d at
    1005 n.4 (“In Fleet, the plaintiffs were actors in a
    copyrighted film. The claims of the plaintiffs were based on
    their dramatic performance in a film CBS sought to distribute.
    . . . This is clearly distinguishable from this case where the
    Appellants’ claim is based on the use of their names and like-
    nesses, which are not copyrightable.”). In effect, the plain-
    tiffs’ right of publicity claim was a question of control over
    the distribution, display or performance of a movie CBS
    owned. Since CBS’s use of plaintiffs’ likenesses did not
    extend beyond the use of the copyrighted material it held,
    there was no right of publicity at issue, aside from the actors’
    performances. Had the court held otherwise, each actor could
    claim that any showing of the film violated his right to control
    his image and persona.
    5724            LAWS v. SONY MUSIC ENTERTAINMENT
    Laws makes much of the fact that she possessed a right of
    first refusal in all future uses of “Very Special” under the
    original production agreement with Elektra. She contends that
    this right expressly gives her control over the use of her name
    and voice in connection with any use of “Very Special.” She
    also contends that “[i]f the copyright holder itself, Elektra/
    Asylum, was not ceded such rights, then as a matter of law its
    licensee does not possess those rights.” In effect, Laws con-
    tends that her contractual reservation gives her an interest in
    the copyright and, concomitantly, renders Elektra’s copyright
    partially subject to her control.
    [7] We express no view as to the effect of Laws’s reserva-
    tion in the production agreement and no view as to any reme-
    dies that Laws may have against Elektra. Whether or not the
    two parties contracted around the actual use of a copyright
    does not affect our preemption analysis. To the extent that
    Laws has enforceable, contractual rights regarding the use of
    Elektra’s copyright, her remedy may lie in a breach of con-
    tract claim against Elektra for licensing “Very Special” with-
    out her authorization. See Grosso v. Miramax Film Corp., 
    383 F.3d 965
    , 968 (9th Cir. 2004).5
    [8] In sum, we hold that Laws’s cause of action is within
    the subject matter of copyright.
    B.     Equivalent Rights
    [9] We must next determine whether the rights she asserts
    under California law are equivalent to the rights protected
    under the Copyright Act. We conclude that they are. In Del
    Madera Props. v. Rhodes & Gardner, 
    820 F.2d 973
     (9th Cir.
    1987), overruled on other grounds, Fogerty v. Fantasy, Inc.,
    
    510 U.S. 517
     (1994), we outlined the test for determining
    5
    Counsel represented to this Court during oral argument that it had in
    fact filed a breach of contract claim in state court.
    LAWS v. SONY MUSIC ENTERTAINMENT                 5725
    whether state rights were “equivalent” to those under the
    Copyright Act:
    To satisfy the “equivalent rights” part of the preemp-
    tion test . . . the . . . alleged misappropriation . . .
    must be equivalent to rights within the general scope
    of copyright as specified by section 106 of the Copy-
    right Act. Section 106 provides a copyright owner
    with the exclusive rights of reproduction, preparation
    of derivative works, distribution, and display. To
    survive preemption, the state cause of action must
    protect rights which are qualitatively different from
    the copyright rights. The state claim must have an
    extra element which changes the nature of the action.
    Id. at 977 (quotations and citations omitted). In Del Madera
    Properties, the plaintiff alleged that the defendants had alleg-
    edly misappropriated a copyrighted land map to plan a new
    development. Plaintiff advanced an unfair competition claim
    and argued that it was qualitatively different from copyright
    because the unfair competition claim required the breach of a
    fiduciary duty, an element not required under copyright. We
    squarely rejected Del Madera’s argument:
    This argument . . . does not add any “extra element”
    which changes the nature of the action. The argu-
    ment is constructed upon the premise that the docu-
    ments and information . . . belonged to Del Madera
    and were misappropriated by the defendants. Del
    Madera’s ownership of this material, and the alleged
    misappropriation by the defendants, are part and par-
    cel of the copyright claim.
    Id.; see also Harper & Row, Publishers, Inc. v. Nation
    Enters., 
    501 F. Supp. 848
    , 853-54 (S.D.N.Y. 1980) (“[T]he
    contract claim is redundant because the additional elements
    . . . do not afford plaintiff rights that are ‘different in kind’
    5726          LAWS v. SONY MUSIC ENTERTAINMENT
    from those protected by the copyright laws.”), rev’d on other
    grounds, 
    471 U.S. 539
     (1985).
    [10] Laws contends that her right of publicity claim under
    California Civil Code § 3344 requires proof of a use for a
    “commercial purpose,” which is not an element of a copyright
    infringement claim. She concedes that a right which is the
    “equivalent to copyright” is one that is infringed by the mere
    act of reproduction; however, she argues that her claim is not
    based on Sony’s mere act of reproduction, but “is for the use
    of . . . Laws’[s] voice, the combination of her voice with
    another artist, and the commercial exploitation of her voice
    and name in a different product without her consent.”
    Sony argues that Laws’s claims are based exclusively on
    the reproduction of “Very Special” in “All I Have.” It asserts
    that the rights protected under Laws’s voice misappropriation
    claim are not qualitatively different from the rights protected
    under copyright law because the sole basis for her voice mis-
    appropriation claim is the unauthorized reproduction of her
    copyrighted vocal performance.
    [11] The essence of Laws’s claim is, simply, that she
    objects to having a sample of “Very Special” used in the Jen-
    nifer Lopez-L.L. Cool J recording. But Laws gave up the right
    to reproduce her voice—at least insofar as it is incorporated
    in a recording of “Very Special”—when she contracted with
    Elektra in 1981 and acknowledged that Elektra held the “sole
    and exclusive right to copyright such master recordings,”
    including the right “to lease, license, convey or otherwise use
    or dispose of such master recordings.” At that point, Laws
    could have either retained the copyright, or reserved contrac-
    tual rights in Elektra’s use of the recording. Indeed, Laws
    claims that the latter is precisely what she did. But if Elektra
    licensed “Very Special” to Sony in violation of its contract
    with Laws, her remedy sounds in contract against Elektra, not
    in tort against Sony.
    LAWS v. SONY MUSIC ENTERTAINMENT                5727
    [12] The mere presence of an additional element
    (“commercial use”) in section 3344 is not enough to qualita-
    tively distinguish Laws’s right of publicity claim from a claim
    in copyright. The extra element must transform the nature of
    the action. Although the elements of Laws’s state law claims
    may not be identical to the elements in a copyright action, the
    underlying nature of Laws’s state law claims is part and par-
    cel of a copyright claim. See Fleet, 58 Cal. Rptr. 2d at 649.
    Under the Act, a copyright owner has the exclusive right “to
    reproduce the copyrighted work.” 
    17 U.S.C. § 106
    (1). Laws’s
    claims are based on the premise that Sony reproduced a sam-
    ple of “Very Special” for commercial purposes without her
    permission. But Sony obtained a limited license from the
    copyright holder to use the copyrighted work for the Lopez
    album. The additional element of “commercial purpose” does
    not change the underlying nature of the action. See Motown
    Record Corp. v. George A. Hormel & Co., 
    657 F. Supp. 1236
    ,
    1239-40 (C.D. Cal. 1987).
    IV.   CONCLUSION
    Both copyright and the right of publicity are means of pro-
    tecting an individual’s investment in his or her artistic labors.
    As the Court said of copyright:
    The economic philosophy behind the clause empow-
    ering Congress to grant patents and copyrights is the
    conviction that encouragement of individual effort
    by personal gain is the best way to advance public
    welfare through the talents of authors and inventors
    in “Science and useful Arts.” Sacrificial days
    devoted to such creative activities deserve rewards
    commensurate with the services rendered.
    Mazer v. Stein, 
    347 U.S. 201
    , 219 (1954). Similarly, the
    Supreme Court has said that the
    right of publicity . . . rests on more than a desire to
    compensate the performer for the time and effort
    5728          LAWS v. SONY MUSIC ENTERTAINMENT
    invested in his act; the protection provides an eco-
    nomic incentive for him to make the investment
    required to produce a performance of interest to the
    public.
    Zacchini v. Scripps-Howard Broad. Co., 
    433 U.S. 562
    , 576
    (1977). On the one hand, we recognize that the holder of a
    copyright does not have “a license to trample on other peo-
    ple’s rights.” See J. Thomas McCarthy, The Rights of Public-
    ity and Privacy § 11:60, at 788 (2d ed. 2005). On the other
    hand, however, the right of publicity is not a license to limit
    the copyright holder’s rights merely because one disagrees
    with decisions to license the copyright. We sense that, left to
    creative legal arguments, the developing right of publicity
    could easily supplant the copyright scheme. This, Congress
    has expressly precluded in § 301. Were we to conclude that
    Laws’s voice misappropriation claim was not preempted by
    the Copyright Act, then virtually every use of a copyrighted
    sound recording would infringe upon the original performer’s
    right of publicity. We foresaw this distinct possibility in
    Sinatra:
    An added clash with the copyright laws is the poten-
    tial restriction which recognition of performers’
    “secondary meanings” places upon the potential
    market of the copyright proprietor. If a proposed
    licensee must pay each artist who has played or sung
    the composition and who might therefore claim
    unfair competition-performer’s protection, the
    licensee may well be discouraged to the point of
    complete loss of interest.
    Sinatra, 
    435 F.2d at 718
    . It is hard to imagine how a copy-
    right would remain meaningful if its licensees were poten-
    tially subject to suit from any performer anytime the
    copyrighted material was used.
    To be clear, we recognize that not every right of publicity
    claim is preempted by the Copyright Act. Our holding does
    LAWS v. SONY MUSIC ENTERTAINMENT              5729
    not extinguish common law or statutory rights of privacy,
    publicity, and trade secrets, as well as the general law of defa-
    mation and fraud (or any other similar causes of action), so
    long as those causes of action do not concern the subject mat-
    ter of copyright and contain qualitatively different elements
    than those contained in a copyright infringement suit. Elektra
    copyrighted Laws’s performance of “Very Special” and
    licensed its use to Sony. If Laws wished to retain control of
    her performance, she should (and may) have either retained
    the copyright or contracted with the copyright holder, Elektra,
    to give her control over its licensing. In any event, her rem-
    edy, if any, lies in an action against Elektra, not Sony.
    [13] We therefore agree with the district court’s conclusion
    that Laws’s right of publicity claims are preempted by the
    Copyright Act. The judgment is
    AFFIRMED.
    

Document Info

Docket Number: 03-57102

Filed Date: 5/23/2006

Precedential Status: Precedential

Modified Date: 10/13/2015

Authorities (20)

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leonard-brown-plantiffs-leonard-brown-walter-price-pete-mayes-james , 201 F.3d 654 ( 2000 )

Nancy Sinatra v. The Goodyear Tire & Rubber Co., an Ohio ... , 435 F.2d 711 ( 1970 )

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john-m-rabkin-md-plaintiff-appelleecross-appellant-v-oregon-health , 350 F.3d 967 ( 2003 )

del-madera-properties-a-joint-venture-leonard-cahn-an-individual-and , 820 F.2d 973 ( 1987 )

Bette Midler v. Ford Motor Company, a Delaware Corporation, ... , 849 F.2d 460 ( 1988 )

Tom Waits v. Frito-Lay, Inc. Tracy-Locke, Inc. , 978 F.2d 1093 ( 1992 )

Maljack Productions, Inc. v. Goodtimes Home Video Corp. , 81 F.3d 881 ( 1996 )

jeff-grosso-v-miramax-film-corp-a-new-york-corporation-miramax-books , 383 F.3d 965 ( 2004 )

frank-buono-allen-schwartz-v-gale-norton-secretary-of-the-interior-in , 371 F.3d 543 ( 2004 )

lorna-a-olsen-v-idaho-state-board-of-medicine-idaho-state-board-of , 363 F.3d 916 ( 2004 )

Harper & Row, Publishers, Inc. v. Nation Enterprises , 105 S. Ct. 2218 ( 1985 )

Zacchini v. Scripps-Howard Broadcasting Co. , 97 S. Ct. 2849 ( 1977 )

Mazer v. Stein , 74 S. Ct. 460 ( 1954 )

Fogerty v. Fantasy, Inc. , 114 S. Ct. 1023 ( 1994 )

Motown Record Corp. v. George A. Hormel & Co. , 657 F. Supp. 1236 ( 1987 )

Harper & Row, Publishers, Inc. v. Nation Enterprises , 501 F. Supp. 848 ( 1980 )

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