Halicki Films, LLC. v. Carroll Shelby International, Inc. ( 2008 )


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  •                   FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    HALICKI FILMS, LLC; ORIGINAL            
    GONE IN 60 SECONDS, LLC,
    Plaintiffs-Appellants,
    DENICE SHAKARIAN HALICKI,
    Plaintiff-counter-defendant-
    Appellant,
    v.                         Nos. 06-55806
    SANDERSON SALES AND MARKETING,                    06-55807
    Defendant,          D.C. No.
    CARROLL SHELBY INTERNATIONAL,               CV-04-08813-SJO
    INC.; CARROLL SHELBY; CARROLL                  OPINION
    SHELBY LICENSING, INC.; CARROLL
    SHELBY ENGINEERING, INC.;
    CARROLL SHELBY MOTORS, INC.;
    CARROLL SHELBY DISTRIBUTION
    INTERNATIONAL, INC.; CARROLL
    HALL SHELBY TRUST,
    Defendants-counter-claimants,
    
    15303
    15304          HALICKI FILMS v. CARROLL SHELBY INT.
    and                        
    UNIQUE   MOTORCARS, INC.,
    Defendant-Appellee,         
    UNIQUE   PERFORMANCE, INC.,
    Defendant-Appellee.
    
    Appeal from the United States District Court
    for the Central District of California
    S. James Otero, District Judge, Presiding
    Argued and Submitted
    August 4, 2008—Pasadena, California
    Filed November 12, 2008
    Before: Stephen Reinhardt, Roger J. Miner,* and
    Marsha S. Berzon, Circuit Judges.
    Opinion by Judge Miner
    *The Honorable Roger J. Miner, Senior United States Circuit Judge for
    the Second Circuit, sitting by designation.
    15310        HALICKI FILMS v. CARROLL SHELBY INT.
    COUNSEL
    Jens B. Koepke and Timothy T. Coates, Greines, Martin,
    Stein & Richland LLP, Los Angeles, California, for the appel-
    lants.
    Robert F. Helfing, Sedgwick, Detert, Moran, & Arnold LLP,
    Los Angeles, California, for the appellees and the
    appellees/counter-claimants.
    OPINION
    MINER, Circuit Judge:
    Plaintiffs, Denice Shakarian Halicki, Original Gone in 60
    Seconds, LLC, and Halicki Films, LLC (collectively, the
    “Plaintiffs” or “Halicki”), appeal from so much of a Novem-
    ber 14, 2005 summary judgment of the United States District
    Court for the Central District of California as granted defen-
    dants’ — Unique Motorcars, Inc. and Unique Performance,
    Inc. (collectively, the “Unique Defendants”); and Carroll
    Shelby International, Inc., Carroll Shelby Licensing, Inc.,
    Carroll Shelby Motors, Inc., Carroll Shelby Distribution,
    International, Inc., and Carroll Shelby Hall Trust (collec-
    HALICKI FILMS v. CARROLL SHELBY INT.          15311
    tively, the “Shelby Defendants” and collectively with the
    Unique Defendants, the “Defendants”) — motion for sum-
    mary judgment dismissing Plaintiffs’ claims for: (1) copyright
    infringement; (2) common law trademark infringement; (3)
    federal unfair competition; and (4) declaratory relief. The Dis-
    trict Court found that Plaintiffs lacked standing to assert the
    foregoing claims. For the reasons that follow, we hold that the
    District Court erred in (1) its refusal to use extrinsic evidence
    submitted by Plaintiffs to aid in its interpretation of an agree-
    ment between the parties, finding that the extrinsic evidence
    did not show that the agreement was reasonably susceptible
    to Plaintiffs’ interpretation; (2) its interpretation of disputed
    language in an agreement between Halicki and a corporation,
    not a party to this action; (3) its application of the wrong legal
    standard in concluding that Plaintiffs did not have statutory
    standing to assert their claims for trademark infringement and
    unfair competition; and (4) its conclusion that Plaintiffs did
    not have statutory or Article III standing to assert their claims
    for declaratory relief. We therefore vacate the District Court’s
    grant of summary judgment dismissing Plaintiffs’ copyright,
    common law trademark infringement, unfair competition, and
    declaratory relief claims and remand the case for further pro-
    ceedings.
    The Shelby Defendants appeal from the District Court’s
    denial of their motion for attorneys’ fees under both the Copy-
    right Act, 
    17 U.S.C. § 505
    , and the Lanham Act, 
    15 U.S.C. § 1117
    (a). Because none of Halicki’s claims are frivolous or
    unreasonable, we affirm the District Court’s conclusion that
    the Shelby Defendants are not entitled to attorneys’ fees.
    I.   Background
    In 1974, H.B. “Toby” Halicki directed, produced, acted in,
    and marketed the original motion picture Gone in 60 Seconds
    (the “Original GSS”). Toby Halicki registered a copyright for
    the Original GSS. The Original GSS featured “Eleanor,” a
    yellow 1971 Fastback Ford Mustang, customized to appear as
    15312         HALICKI FILMS v. CARROLL SHELBY INT.
    a Mach 1 Fastback Mustang. Several years after Toby Hal-
    icki’s death, plaintiff Denice Halicki, Toby Halicki’s widow,
    obtained ownership of the 1971 Ford Fastback Mustang used
    to portray Eleanor and “all right, title and interest, including
    copyrights, of the film ‘Gone in 60 Seconds’ which were
    owned by [Toby Halicki] . . . .” See Halicki v. Carroll Shelby
    Int’l, Inc., No. CV-04-8813, 
    2005 WL 5253338
    , at *1 (C.D.
    Cal. Nov. 14, 2005). Halicki then began marketing the Origi-
    nal GSS on DVD and VHS. She set up a “Gone in 60 Sec-
    onds” website; sold “Gone in 60 Seconds” branded baseball
    caps; licensed the “Eleanor” name and likeness for a line of
    toy cars; and exhibited “Eleanor” from the Original GSS (the
    “Original Eleanor”) at car shows. 
    Id.
    On May 17, 1995, Halicki entered into an agreement (the
    “Agreement”) with Hollywood Pictures (“HPC” or “HPC/
    Disney”), a division of the Walt Disney Company (“Disney”).
    Under the terms of the Agreement, HPC acquired an option
    to purchase the rights to produce a remake of the Original GSS.1
    Pursuant to the introductory paragraph of the Agreement,
    HPC
    acquire[d] all sequel, remake and allied, ancillary
    and subsidiary rights therein of every nature and
    description in and to the [Original GSS] and any and
    all underlying rights thereto (collectively, the “Prop-
    erty,” provided that “Property” shall not include the
    rights reserved to [Halicki] pursuant to Paragraph
    5[ ], below) in connection with possible motion pic-
    tures . . . to be based in whole or in part upon the
    property.
    Thus, “Property” was defined as the Original GSS along with
    the underlying rights to the Original GSS. The Agreement
    assigned to HPC “all right, title and interest in the sequel and
    1
    HPC exercised its option on October 12, 1995, thereby acquiring the
    rights set forth in the Agreement.
    HALICKI FILMS v. CARROLL SHELBY INT.        15313
    remake rights in the Property.” Paragraph 4 of the Agreement
    set forth the “rights granted” to HPC. Paragraph 5 of the
    Agreement set forth the rights reserved to Halicki. Under
    Paragraph 5(a), Halicki reserved the right to continue to dis-
    tribute and exhibit the Original GSS, and under Paragraph
    5(b), Halicki reserved the “right to manufacture, sell and dis-
    tribute merchandise utilizing the car known as ‘Eleanor’ from
    the Original [GSS].”
    On September 19, 2000, Halicki assigned to Original Gone
    in 60 Seconds, LLC the exclusive right to copy, distribute,
    exhibit, market, advertise, derive revenues from, turn to
    account, perform, and otherwise exploit all distribution rights
    of Halicki to the Original GSS. See Halicki, 
    2005 WL 5253338
    , at *2. On May 11, 2001, Halicki formed the Denice
    Shakarian Halicki Trust and assigned to it all of her right,
    title, and interest in all of her property. 
    Id.
    In 2000, Disney released the remake of Gone in 60 Seconds
    (the “Remake GSS”). The Remake GSS also featured a car
    named Eleanor (the “Remake Eleanor”), but the Remake
    Eleanor was referred to in the film as (and was customized to
    appear as) a 1967 Shelby GT-500, a variant of the Ford Mus-
    tang developed by defendant Carroll Shelby with the Ford
    Motor Company. Shelby had secured a United States registra-
    tion for “GT-500” in 1988. Soon after the release of the
    Remake GSS, Halicki exhibited Original Eleanor at car
    shows. Halicki met Carroll Shelby at one of these shows. On
    September 28, 2001, defendant Carroll Hall Shelby Trust
    applied for registration of the trademark “Eleanor” for model
    cars, Halicki, 
    2005 WL 5253338
    , at *2, but the registration
    has not yet issued. Then on August 30, 2002, the Carroll Hall
    Shelby Trust applied for registration of the trademark “Elea-
    nor” for automobiles and structural parts of automobiles. The
    Carroll Hall Shelby Trust is the registered owner of the “Elea-
    nor” trademark for automobiles and structural parts of auto-
    mobiles. On September 10, 2002, Carroll Shelby and
    defendant Unique Motorcars, Inc. entered into a License
    15314        HALICKI FILMS v. CARROLL SHELBY INT.
    Agreement whereby Shelby authorized Unique Motorcars,
    Inc. to use the trademarks “Shelby GT-500” and “Eleanor” in
    connection with the manufacture and sale of vehicles and
    merchandise relating to any 1960s Shelby automobiles or
    variants thereof. Unique Motorcars, Inc. then began to manu-
    facture, produce, and sell vehicles resembling the 1967
    Shelby GT-500 “Eleanor” character that appeared in the
    Remake GSS. Halicki, 
    2005 WL 5253338
    , at *2.
    On May 11, 2004, Halicki received a registration for the
    mark “Gone in 60 Seconds” for baseball caps. On October 25,
    2004, Halicki filed a complaint against the Defendants based
    on alleged unauthorized creation of “replicas of Eleanor from
    ‘Gone in 60 Seconds,’ ” and improper reference to, and/or use
    of the terms “Eleanor” and “Gone in 60 Seconds” in the mar-
    keting of the automobiles manufactured and sold by Unique
    Motorcars, Inc. Halicki, 
    2005 WL 5253338
    , at *2. On May
    20, 2005, Halicki filed a Second Amended Complaint against
    the Unique Defendants, the Shelby Defendants, and various
    other defendants stating claims for: (1) copyright infringe-
    ment; (2) common law trademark infringement; (3) federal
    unfair competition/false advertising, in violation of 
    15 U.S.C. § 1125
     et seq.; (4) statutory unfair competition, in violation of
    CAL. BUS. & PROF. CODE § 17200 et seq.; (5) intentional inter-
    ference with prospective economic advantage; (6) negligent
    interference with prospective economic advantage; (7) con-
    structive trust/accounting; (8) declaratory relief pursuant to 
    15 U.S.C. § 1119
    , in the form of an order from the District Court
    instructing the United States Patent and Trademark Office to
    cancel the Carroll Hall Shelby Trust’s registration of the “El-
    eanor” mark; and (9) declaratory relief in the form of a judg-
    ment declaring that Defendants do not have a right in the
    “Eleanor” or “Gone in 60 Seconds” marks by virtue of the
    registration of the “GT-500” mark. On March 22, 2005, Plain-
    tiffs received registrations for the mark “Gone in 60 Seconds”
    for toy model cars and toy model kits. Then, on May 27,
    2005, Plaintiffs applied to register the “Eleanor” mark for var-
    HALICKI FILMS v. CARROLL SHELBY INT.        15315
    ious purposes, including cars and car parts. Halicki, 
    2005 WL 5253338
    , at *3.
    The District Court granted the Defendants’ motion for sum-
    mary judgment, finding, inter alia, that Halicki lacked stand-
    ing to bring her claims for copyright infringement, trademark
    infringement, unfair competition, and declaratory relief
    because she had no rights in Remake Eleanor, having trans-
    ferred those rights pursuant to the Agreement.
    On November 28, 2005, Halicki filed a motion seeking
    reconsideration of the District Court’s summary judgment,
    arguing that the District Court committed reversible error by
    failing to consider extrinsic evidence — declarations of Hal-
    icki and of two of her attorneys, Eric Weissmann and Kirk M.
    Hallam — supporting her interpretation of the Agreement. On
    January 5, 2006, Halicki submitted, in further support of her
    motion for reconsideration, an “Acknowledgment and Agree-
    ment” executed by her and by HPC in which HPC stated that
    it was its intent to reserve to Halicki the rights to Remake
    Eleanor. The Acknowledgment and Agreement accompanied
    a declaration of attorney Jeffrey S. Kravitz stating that Hal-
    icki’s attorneys had been seeking for nine months to memori-
    alize the intent of the parties at the time of the 1995
    Agreement, but that HPC/Disney only agreed to enter into the
    Acknowledgment and Agreement in light of the November
    14, 2005 summary judgment. The District Court denied Hal-
    icki’s motion to reconsider, stating that it had considered the
    Hallam and Weissmann declarations that Halicki claimed the
    court had ignored. The court made no mention of the Halicki
    declaration, the Kravitz declaration, or the Acknowledgment
    and Agreement.
    On November 29, 2005, the Shelby Defendants filed a
    motion seeking attorneys’ fees, arguing that they were entitled
    to such fees under 
    17 U.S.C. § 505
     (allowing the prevailing
    party on a copyright infringement claim to receive attorneys
    fees as part of costs), and 
    15 U.S.C. § 1117
    (a) (providing that
    15316          HALICKI FILMS v. CARROLL SHELBY INT.
    “[t]he court in exceptional cases may award reasonable attor-
    ney fees to the prevailing party” on a trademark infringement
    claim). On April 27, 2006, the District Court denied the
    Shelby Defendants’ claim for attorneys’ fees under §§ 505
    and 1117, finding that Halicki’s claims were not frivolous or
    unreasonable.
    The timely appeal of Halicki’s claims and the Shelby
    Defendants’ subsequent claims for attorneys’ fees followed.
    II.     Standard of Review
    This Court reviews de novo a district court’s grant of sum-
    mary judgment. Levine v. City of Alameda, 
    525 F.3d 903
    , 905
    (9th Cir. 2008). “We view the evidence in the light most
    favorable to the nonmoving party and determine whether
    there are any genuine issues of material fact and whether the
    district court correctly applied the substantive law.” 
    Id.
     (citing
    Chevron USA, Inc. v. Cayetano, 
    224 F.3d 1030
    , 1037 (9th
    Cir. 2000)).
    Decisions by a district court awarding or denying attorneys’
    fees under the Copyright Act and under the Lanham Act are
    reviewed for abuse of discretion. Stephen W. Boney, Inc. v.
    Boney Services, Inc.,
    127 F.3d 821
    , 825 (9th Cir. 1997).
    III.    Discussion
    A. Halicki Reserved the Merchandising Rights to Remake
    Eleanor
    “Under copyright law, only copyright owners and exclusive
    licensees of copyright may enforce a copyright or a license.”
    Sybersound Records, Inc. v. UAV Corp., 
    517 F.3d 1137
    , 1144
    (9th Cir. 2008) (citing 
    17 U.S.C. § 501
    (b)) (conferring stand-
    ing only to the “legal or beneficial owner of an exclusive right
    who is entitled . . . to institute an action for any infringement
    HALICKI FILMS v. CARROLL SHELBY INT.         15317
    . . . while he or she is the owner of it” (internal quotation
    marks omitted)).
    Halicki’s primary argument is that Paragraph 5(b) of the
    Agreement, which grants her the “right to manufacture, sell
    and distribute merchandise utilizing the car known as ‘Elea-
    nor’ from the Original [GSS],” should be read to grant her
    rights to manufacture, sell, and distribute merchandise utiliz-
    ing the Remake Eleanor as well as the Original Eleanor. Hal-
    icki claims that reading Paragraph 5(b) as reserving her rights
    related to the Remake Eleanor is supported by: (1) the lan-
    guage in the Agreement itself; (2) extrinsic evidence that the
    District Court was required to consider by California law; and
    (3) the parties’ conduct subsequent to the release of the
    Remake GSS. Because the District Court’s rulings were based
    in large part on a contrary interpretation of the Agreement —
    that, pursuant to the Agreement, Halicki transferred her rights
    to Remake Eleanor and therefore lacks standing to assert her
    claims — the interpretation of Paragraph 5(b) of the Agree-
    ment is the core issue in this case.
    The meaning of Paragraph 5(b) must be determined by
    reading it in the context of the entire Agreement. Moreover,
    the extrinsic evidence presented by Halicki must be consid-
    ered in aid of the interpretation of the contract. Reading Para-
    graph 5(b) in its context, and examining the extrinsic
    evidence, we conclude that the District Court erred in its
    interpretation of Paragraph 5(b) of the Agreement. We agree
    with Halicki that Paragraph 5(b) reserves to her the merchan-
    dising rights to Remake Eleanor.
    1.   The Agreement
    Halicki claims that the plain language of the Agreement
    supports reservation of her rights to the Remake Eleanor.
    After examining Halicki’s arguments with respect to the lan-
    guage in the Agreement itself, we conclude that the Agree-
    ment is “reasonably susceptible to the interpretation” she
    15318        HALICKI FILMS v. CARROLL SHELBY INT.
    urges. ASP Properties Group v. Fard, Inc., 
    35 Cal. Rptr. 3d 343
    , 350 (Cal. Ct. App. 2005). At the same time, the Agree-
    ment’s language does not command Halicki’s interpretation.
    As a result of this ambiguity, we may properly examine
    extrinsic evidence to determine a definitive interpretation. See
    
    id.
     We consider the Agreement’s language in this section, and
    the extrinsic evidence in the ensuing section. See Part III.A.2,
    infra.
    First, Halicki argues that Paragraph 5(b) speaks of “the car
    known as ‘Eleanor’ from the Original [GSS]” (emphasis sup-
    plied by Halicki). We agree that the use of the word “from”
    lends weight to Halicki’s proposed interpretation of Paragraph
    5(b). Indeed “from” can be defined as “a function word to
    indicate the source or original or moving force of something:
    as . . . the source, cause, means, or ultimate agent of an action
    or condition.” WEBSTER’S THIRD NEW INTERNATIONAL
    DICTIONARY 913 (1981). This implies that “Eleanor” in
    another setting — such as a sequel or a remake of GSS — is
    still “Eleanor from the Original” GSS and is therefore encom-
    passed by Paragraph 5(b).
    Halicki next asserts that while Paragraph 5(a) speaks of
    rights to continue to distribute and exhibit the Original GSS,
    Paragraph 5(b) speaks of the right to “manufacture, sell and
    distribute,” not to continue to do so; if Paragraph 5(b) was
    meant to refer only to the Original Eleanor, Halicki contends,
    it would have granted a right to “continue to manufacture, sell
    and distribute” merchandise depicting the character Eleanor.
    We agree that the description of the reserved rights in Para-
    graph 5(a) as the “right to continue” to distribute and exhibit
    Original GSS — as opposed to the right in Paragraph 5(b) to
    “manufacture, sell, and distribute” merchandise related to
    Original Eleanor — lends support to Halicki’s proposed inter-
    pretation of Paragraph 5(b).
    Halicki next urges us to examine the interaction between
    Paragraphs 4 and 5(b). Under Paragraph 4, Halicki granted to
    HPC
    HALICKI FILMS v. CARROLL SHELBY INT.                  15319
    all right, title, and interest of every kind and nature
    . . . to sequels to and/or remakes of the Property,
    including without limitation the following:
    ....
    j. The right to manufacture, sell, furnish, supply
    and distribute products, by-products, services, facili-
    ties, merchandise and commodities of every nature
    and description . . . which make reference to or are
    based upon or adopted from the Property . . ., includ-
    ing, . . . the characters, subject to Paragraph 5.b.
    Paragraph 5(b) reserves to Halicki “[t]he right to manufacture,
    sell and distribute merchandise utilizing the car known as
    ‘Eleanor’ from the Original [GSS].” We agree with Halicki
    that these two provisions, when read together, are at least
    capable of supporting her proposed interpretation of the
    Agreement, even if they do not command it. According to
    Halicki, Paragraph 4(j) provided HPC with merchandising
    rights only for products related to a remake of or sequel to the
    original film. This reading is consistent with the language
    from Paragraph 4’s introductory paragraph which grants HPC
    the rights only to “sequels to and/or remakes of the Property.”2
    If we accept Halicki’s view that Paragraph 4 granted HPC
    merchandising rights only to Remake GSS, then Paragraph
    5(b) would be completely superfluous unless, as Halicki sug-
    gests, it was intended to reserve her rights to produce mer-
    chandise related to Remake Eleanor. After all, if Halicki
    retained all of the merchandising rights to the Original GSS,
    2
    On the other hand, Paragraph 4(j)’s grant to HPC of the merchandising
    rights to any products “which make reference to or are based upon or
    adopted from the Property” could be read, as the Defendants suggest, to
    grant HPC the merchandising rights even to products related to the Origi-
    nal GSS. The central issue at this point, however, is whether the contract
    is at least “reasonably susceptible to the interpretation urged by” Halicki.
    See ASP Properties Group, 
    35 Cal. Rptr. 3d at 350
    . We conclude that it
    is.
    15320        HALICKI FILMS v. CARROLL SHELBY INT.
    there would be no reason for her to protect specifically her
    right to “manufacture, sell and distribute merchandise utiliz-
    ing” the Original Eleanor in Paragraph 5(b). Because we con-
    clude that the introductory portion of Paragraph 4 renders
    Halicki’s interpretation of the rights granted in Paragraph 4(j)
    reasonable, the inclusion of Paragraph 5(b) in the contract
    supports Halicki’s argument that she and HPC intended that
    she retain the rights to Remake Eleanor.
    In a related argument, Halicki contends that Paragraph 7,
    which grants her merchandising royalties in all products sold
    by HPC “in connection with Picture or Property, other than
    the car from the Original Picture known as ‘Eleanor,’ ” like-
    wise supports her interpretation of the Agreement. Again, if
    Halicki’s view that the parties intended Paragraph 4 to grant
    HPC only the rights to Remake GSS merchandise (and not to
    Original GSS or Original Eleanor merchandise) is reasonable
    — and we hold that it is — there would be no need to refer-
    ence “the car from the Original Picture known as ‘Eleanor’ ”
    in Paragraph 7 unless that language referred to Remake Elea-
    nor. Thus, Paragraph 7, read in light of Halicki’s reasonable
    interpretation of Paragraph 4, also supports the interpretation
    of the contract which would reserve to Halicki the rights to
    Remake Eleanor.
    [1] Accordingly, the plain language of the Agreement per-
    mits an interpretation of Paragraph 5(b) as reserving Halicki’s
    merchandising rights in Remake Eleanor as well as Original
    Eleanor.
    2.   The Extrinsic Evidence
    In her opposition to the Defendants’ motion for summary
    judgment, Halicki submitted declarations of two of her attor-
    neys, Kirk M. Hallam and Eric Weissmann, each of whom
    had participated in the negotiations leading up to the Agree-
    ment. Each declarant stated that (1) Halicki and her attorneys
    made it clear to HPC/Disney that she was to retain all rights
    HALICKI FILMS v. CARROLL SHELBY INT.         15321
    to Eleanor in the Remake as well as the Original GSS; and (2)
    HPC/Disney accepted that term and intended the Agreement
    to reflect the reservation of Halicki’s rights in the character
    Eleanor. Moreover, Hallam declared that the drafts of the
    Agreement and related notes reflected this understanding. In
    her opposition to Defendants’ motion for summary judgment,
    Halicki also submitted a declaration stating that she had made
    it clear to HPC that her retention of the merchandising rights
    to “Eleanor” was a “non-negotiable deal point.”
    In her motion to reconsider the District Court’s decision,
    Halicki claimed that the District Court did not consider the
    Hallam, Weissmann, and Halicki declarations in its summary
    judgment. After filing the motion for reconsideration, Halicki
    submitted an “Acknowledgment and Agreement” between
    HPC and Halicki in further support of her motion, which
    stated that “HPC hereby acknowledges that as between it and
    Halicki, Halicki retained the merchandising rights to that cer-
    tain car called ‘Eleanor’ as such car appears in the Remake
    [GSS] . . . .” The Acknowledgment and Agreement accompa-
    nied the declaration of attorney Jeffrey S. Kravitz, which
    stated that Halicki’s attorneys had been trying for nine months
    to secure such an agreement in writing from HPC and had
    only been successful once HPC learned of the District Court’s
    summary judgment.
    On April 12, 2006, the District Court denied Halicki’s
    motion to reconsider its summary judgment. The District
    Court stated (as memorialized in the civil minutes) that it had
    considered the Weissmann and Hallam declarations in decid-
    ing the summary judgment motion but that it had determined
    that the evidence presented therein did not “yield to a contrac-
    tual interpretation to which the [Agreement] is reasonably
    susceptible.” The District Court did not mention the Halicki
    declaration either in its summary judgment or in its decision
    on the motion for reconsideration. The District Court also did
    not mention the Acknowledgment and Agreement, which had
    been submitted on January 5, 2006.
    15322         HALICKI FILMS v. CARROLL SHELBY INT.
    [2] Where parties dispute the meaning of contractual lan-
    guage, “the first question to be decided is whether the dis-
    puted language is ‘reasonably susceptible’ to the
    interpretation urged by the party. If it is not, the case is over.”
    People ex rel. Lockyer v. R.J. Reynolds Tobacco Co., 
    132 Cal. Rptr. 2d 151
    , 157 (Cal. Ct. App. 2003). When deciding this
    question,
    the trial court must provisionally receive any prof-
    fered extrinsic evidence which is relevant to show
    whether the contract is reasonably susceptible of a
    particular meaning . . . . [I]t is reversible error for a
    trial court to refuse to consider such extrinsic evi-
    dence on the basis of the trial court’s own conclusion
    that the language of the contract appears to be clear
    and unambiguous on its face.
    Morey v. Vannucci, 
    75 Cal. Rptr. 2d 573
    , 578 (Cal. Ct. App.
    1998) (citations omitted). Although extrinsic evidence is gen-
    erally prohibited “to vary, alter or add to” terms of a contract,
    
    id.
     at 578 n.4, “[t]he test of admissibility of extrinsic evidence
    to explain the meaning of a written instrument is not whether
    it appears to the court to be plain and unambiguous on its
    face, but whether the offered evidence is relevant to prove a
    meaning to which the language of the instrument is reason-
    ably susceptible,” Pacific Gas & Elec. Co., 442 P.2d at 644.
    “If in light of the extrinsic evidence the court decides the lan-
    guage is reasonably susceptible to the interpretation urged, the
    extrinsic evidence is then admitted to aid in . . . interpreting
    the contract.” ASP Properties Group, 
    35 Cal. Rptr. 3d at 350
    (internal quotation marks omitted).
    [3] In its decision denying Halicki’s motion to reconsider,
    the District Court addressed the Hallam and Weissmann dec-
    larations, but it did not even mention the Halicki declaration
    or the Acknowledgment and Agreement. Lacking any indica-
    tion that the court considered these documents although spe-
    cifically asked to do so and although mentioning others, we
    HALICKI FILMS v. CARROLL SHELBY INT.                  15323
    assume it did not consider the documents not mentioned. The
    court erred in failing to consider this evidence. These items
    supported Halicki’s claim of a non-negotiable demand of all
    rights to Eleanor and of HPC’s intended acquiescence in that
    demand. The court further erred in concluding that the lan-
    guage in the Agreement was not reasonably susceptible to the
    interpretation advanced by Halicki in light of the declarations
    and the Acknowledgment and Agreement. The court was
    required to use the extrinsic evidence to aid in its interpreta-
    tion of the contract. See ASP Properties Group, 
    35 Cal. Rptr. 3d at 350
    .
    [4] Reading the Agreement as a whole along with the
    extrinsic evidence, Paragraph 5(b) is reasonably susceptible to
    Halicki’s interpretation. Halicki submitted three declarations
    — one of her own and two from her attorneys — stating that
    the reservation of rights in Eleanor was a non-negotiable term
    and that HPC/Disney understood and agreed to this. More-
    over, HPC/Disney — which had nothing to gain by doing so
    — executed the Acknowledgment and Agreement, making
    clear that it was its intention that the rights to Remake Eleanor
    be reserved to Halicki. This is not the more usual situation
    where parties to an agreement disagree as to the meaning of
    its terms. Here, statements by both parties to the Agreement
    — the declarations of Halicki and her attorneys and the
    Acknowledgment and Agreement executed by HPC/Disney
    — demonstrate that each party had the same intention as to
    the meaning of Paragraph 5(b).3 Having concluded that the
    contract, when read in light of the extrinsic evidence, is sus-
    ceptible to Halicki’s interpretation, we must now consider
    3
    Halicki also argues that the fact that HPC/Disney has not made any
    efforts to market Remake Eleanor is further evidence that the merchandis-
    ing rights to Remake Eleanor belong to her. Although HPC’s failure to
    engage in merchandising Remake Eleanor is consistent with Halicki’s
    contention that it intended to reserve to her the merchandising rights for
    Remake Eleanor, it is equally consistent with other inferences, such as that
    HPC had no interest in selling cars. We therefore do not rely on this con-
    sideration.
    15324          HALICKI FILMS v. CARROLL SHELBY INT.
    whether that interpretation is in fact the correct one. Here, the
    extrinsic evidence unequivocally supports Halicki’s interpre-
    tation. Accordingly, we can only conclude that Paragraph 5(b)
    reserves to Halicki the rights to Remake Eleanor as well as
    Original Eleanor.4
    B.    Whether the Eleanor Character Is Entitled To
    Copyright Protection
    The Defendants assert on appeal that the Eleanor character
    does not qualify for copyright protection.
    [5] This Court has stated that where a character “is only the
    chessman in the game of telling the story he is not within the
    area of the protection afforded by the copyright.” Warner
    Bros. Pictures, Inc. v. Columbia Broad. Sys., Inc., 
    216 F.2d 945
    , 950 (9th Cir. 1954). Warner Bros. held that a character
    could only be granted copyright protection if it “constituted
    the story being told.” 
    Id.
     The Defendants rely on this strict
    standard, arguing that Eleanor is not “the story being told” but
    is “simply a car.” In deciding that Dashiel Hammet’s “Sam
    Spade” character did not qualify for copyright protection,
    Warner Bros. reasoned that literary characters are difficult to
    delineate and may be based on nothing more than an unpro-
    tected idea. Id.; see Walt Disney Prods. v. Air Pirates, 
    581 F.2d 751
    , 755 (9th Cir. 1978). Air Pirates, however, distin-
    guished cartoon characters from literary characters, reasoning
    that comic book characters have “physical as well as concep-
    tual qualities, [and are] more likely to contain some unique
    elements of expression.” 
    581 F.2d at 755
    .
    4
    Halicki contends that even if she were not a legal owner of the mer-
    chandising rights to Remake Eleanor, she could still pursue the copyright
    claims either because (1) she is a beneficial owner of the copyright due to
    her royalty interest in the Remake GSS or (2) she is the owner of the Orig-
    inal Eleanor copyright and Remake Eleanor is a derivative work. We need
    not reach either question, as we have concluded that Halicki can assert her
    claims as legal owner of the rights to Remake Eleanor and so need not rely
    on other bases for doing so.
    HALICKI FILMS v. CARROLL SHELBY INT.         15325
    [6] This Court has also recognized copyright protection for
    characters that are especially distinctive, see Olson v. Nat’l
    Broad. Co., 
    855 F.2d 1446
    , 1452 (9th Cir. 1988), and has
    noted, consistent with Air Pirates, that copyright protection
    “may be afforded to characters visually depicted in a televi-
    sion series or a movie,” Olson, 
    855 F.2d at
    1452 (citing
    Silverman v. CBS, Inc., 
    632 F. Supp. 1344
    , 1355 (S.D.N.Y.
    1986)). “Characters that have received copyright protection
    have displayed consistent, widely identifiable traits.” Rice v.
    Fox Broad. Co., 
    330 F.3d 1170
    , 1175 (9th Cir. 2003) (citing
    Toho Co., Ltd. v. William Morrow & Co., Inc., 
    33 F. Supp. 2d 1206
    , 1215-16 (C.D. Cal. 1998) (recognizing copyright pro-
    tection for Godzilla)); Metro-Goldwyn-Mayer, Inc. v. Am.
    Honda Motor Corp., 
    900 F. Supp. 1287
    , 1296-97 (C.D. Cal.
    1995) (recognizing copyright protection for James Bond);
    Anderson v. Stallone, No. 87-0592, 
    1989 WL 206431
    , *7
    (C.D. Cal. Apr. 25, 1989) (recognizing copyright protection
    for Rocky Balboa). The Defendants argue that, to the extent
    Eleanor can be regarded as a character, it is not sufficiently
    distinctive and therefore not deserving of copyright protec-
    tion.
    The District Court did not directly examine the question of
    whether Eleanor is a character deserving of copyright protec-
    tion. The court therefore never addressed the question of what
    the appropriate standard is for making such a determination.
    In examining the question whether Remake Eleanor was a
    derivative of Original Eleanor, however, the District Court
    implied that Eleanor is deserving of copyright protection —
    the court stated that, “[i]f the Remake Eleanor is deemed a
    derivative work of the Original Eleanor, Plaintiffs, as the
    author of the Original Eleanor, would also have the exclusive
    right to the Remake Eleanor.” Halicki, 
    2005 WL 5253338
    , at
    *4 (citing 
    17 U.S.C. § 103
    (a)).
    [7] The Eleanor character can be seen as more akin to a
    comic book character than a literary character. Moreover,
    Eleanor “display[s] consistent, widely identifiable traits,” see
    15326        HALICKI FILMS v. CARROLL SHELBY INT.
    Rice, 
    330 F.3d at 1175
    , and is “especially distinctive,” see
    Olson, 
    855 F.2d at 1452
    . In both films, the thefts of the other
    cars go largely as planned, but whenever the main human
    character tries to steal Eleanor, circumstances invariably
    become complicated. In the Original GSS, the main character
    says “I’m getting tired of stealing this Eleanor car.” And in
    the Remake GSS, the main character refers to his history with
    Eleanor. Nevertheless, this fact-intensive issue must be
    remanded to the District Court for a finding in the first
    instance as to whether Eleanor is entitled to copyright protec-
    tion. On remand the court should examine whether Eleanor’s
    “physical as well as conceptual qualities [and] . . . unique ele-
    ments of expression” qualify Eleanor for copyright protection.
    See Air Pirates, 
    581 F.2d at 755
    .
    C.    Halicki’s Trademark Claims
    The District Court held that Halicki lacked standing to sue
    for common law infringement of either the “Eleanor” or
    “Gone in 60 Seconds” trademarks. We cannot agree. With
    respect to the “Eleanor” mark, the District Court’s failure to
    evaluate Halicki’s contentions that she acquired an ownership
    interest in the mark through prior use and that she had a cog-
    nizable commercial interest in the mark renders the court’s
    standing analysis fatally incomplete. We therefore reverse the
    District Court’s decision and remand for further consider-
    ation. We likewise reverse the District Court’s ruling that Hal-
    icki lacked standing to sue for infringement of the “Gone in
    60 Seconds” mark. As the court acknowledged, Halicki is the
    registered owner of the “Gone in 60 Seconds” mark for two
    product classes, “toy model cars and toy model car kits” and
    “baseball caps.” A valid ownership interest in a mark (for any
    product class) is sufficient, although not necessary, to provide
    standing to sue for infringement of that mark. See 
    15 U.S.C. §§ 1114
    (1), 1125(a). We therefore hold that Halicki has
    standing to sue for infringement of the “Gone in 60 Seconds”
    mark.
    HALICKI FILMS v. CARROLL SHELBY INT.                 15327
    1.   Standing Requirements For a Trademark
    Infringement Claim
    To establish standing to sue for trademark infringement
    under the Lanham Act, a plaintiff must show that he or she
    is either (1) the owner of a federal mark registration, (2) the
    owner of an unregistered mark, or (3) a nonowner with a cog-
    nizable interest in the allegedly infringed trademark.5 See 
    15 U.S.C. §§ 1114
    (1), 1125(a); 5 J. Thomas McCarthy, McCar-
    thy on Trademarks and Unfair Competition §§ 27:20-21, 32:3,
    32:12 (4th ed. 2008) (noting that standing to sue for trade-
    mark infringement under the Lanham Act extends to owners
    of registered and unregistered marks, and nonowners with a
    protectable interest in the mark); see also Nat’l Licensing
    Ass’n, LLC v. Inland Joseph Fruit Co., 
    361 F. Supp. 2d 1244
    ,
    1256 (E.D. Wash. 2004) (“[T]o maintain a [claim under
    § 1125(a)], the plaintiff must show that it has a commercial
    interest in the allegedly misused mark that is ‘likely to be
    damaged.’ ” (citing Waits v. Frito-Lay, Inc., 
    978 F.2d 1093
    ,
    1109 (9th Cir. 1992))).
    2.   The “Eleanor” Mark
    The District Court found that Halicki lacked standing to
    bring her trademark claims based on the “Eleanor” mark
    solely because she had not proffered evidence that she was the
    registered owner of the mark. In addition, the court noted that
    5
    The District Court asserted that “Plaintiffs concede that the common
    law [of trademark infringement] and the Lanham Act standing require-
    ments are similar.” Halicki, 
    2005 WL 5253338
    , at *10. Halicki does not
    contest the District Court’s characterization of her position and, in fact,
    repeatedly argues that she has “standing under the Lanham Act.” We
    therefore assume, as did the District Court, that the Lanham Act’s standing
    requirements apply to Halicki’s common law infringement claims. Cf.
    Donchez v. Coors Brewing Co., 
    392 F.3d 1211
    , 1219 (10th Cir. 2004)
    (noting that “[t]he elements of common law trademark or service mark
    infringement are similar to those required to prove unfair competition
    under § 43(a) of the Lanham Act”).
    15328          HALICKI FILMS v. CARROLL SHELBY INT.
    the Defendant Carroll Hall Shelby Trust had produced evi-
    dence that it was the registered owner of the mark for “vehi-
    cles, namely, automobiles, engines for automobiles, and
    structural parts of automobiles.” Halicki, 
    2005 WL 5253338
    ,
    at *11.
    The District Court’s analysis suffers from a fundamental
    flaw. Halicki does not argue that she has standing to sue for
    infringement of the “Eleanor” mark as a registered owner of
    the mark. Rather, Halicki asserts standing on other grounds.
    [8] First, she maintains that she has acquired ownership of
    the “Eleanor” trademark through prior use. In other words,
    Halicki is asserting her rights as the owner of an unregistered
    trademark. “It is axiomatic in trademark law that the standard
    test of ownership is priority of use. . . . [I]t is not enough to
    have invented the mark first or even to have registered it first;
    the party claiming ownership must have been the first to actu-
    ally use the mark in the sale of goods or services.” Sengoku
    Works Ltd. v. RMC Int’l, Ltd., 
    96 F.3d 1217
    , 1219 (9th Cir.
    1996). Accordingly, ownership of an unregistered trademark,
    like ownership of a registered mark, is sufficient to establish
    standing under the Lanham Act. See MCCARTHY, TRADEMARKS
    AND UNFAIR COMPETITION, supra, at § 32:3.
    [9] Whether Halicki has acquired ownership of the “Elea-
    nor” mark through prior use in commerce is a fact-intensive
    inquiry that requires the District Court to evaluate “the totality
    of the circumstances” of Halicki’s case.6 See Chance v. Pac-
    Tel Teletrac Inc., 
    242 F.3d 1151
    , 1159 (9th Cir. 2001) (pro-
    viding a non-exclusive list of five factors for the district court
    6
    In support of her prior use argument, Halicki alleges that she (1)
    licenses the Original GSS for use on DVDs and VHS tapes with “Eleanor”
    on the package, (2) licensed the “Eleanor” name and likeness for a line of
    toy cars, and (3) exhibited the Original Eleanor at auto shows. She also
    asserts that Toby Halicki sold “Eleanor”-related merchandise, such as t-
    shirts, before his death.
    HALICKI FILMS v. CARROLL SHELBY INT.                 15329
    to consider). In this case, the District Court failed even to
    acknowledge Halicki’s prior use arguments, let alone evaluate
    whether her activities were sufficient to establish ownership
    of the “Eleanor” mark. We therefore reverse the District
    Court’s finding that Halicki lacks standing to assert a trade-
    mark infringement claim based on the “Eleanor” mark and
    remand for a determination of whether her prior actions were
    sufficient to establish ownership of the mark. If so, Halicki
    has standing to bring an infringement claim.7
    Halicki further asserts that, in the event the District Court
    concludes that she did not acquire ownership of the “Eleanor”
    mark through prior use, she nonetheless has standing because
    her royalty interest in the sale of Remake GSS products pro-
    vides her with a commercial interest in the “Eleanor” mark.
    She makes this argument on the assumption that we have not
    reversed the District Court’s finding that she does not own the
    merchandising rights to the Remake Eleanor. Because we
    have reversed that finding, however, Halicki’s argument must
    now be that her ownership interest in the merchandising rights
    to the Remake Eleanor provides her with a cognizable com-
    mercial interest in the Eleanor mark. In other words, Halicki
    also believes she qualifies under the third possible basis for
    7
    The District Court may have found it unnecessary to explore Halicki’s
    prior-use arguments because it also concluded that Halicki had assigned
    to HPC any rights that she owned to Remake Eleanor and therefore lacked
    standing under the Lanham Act to bring a lawsuit related to the use of the
    “Eleanor” mark in Remake Eleanor products. Halicki, 
    2005 WL 5253338
    ,
    at *12. This conclusion is incorrect for two reasons. First, as we have
    explained, Halicki reserved her merchandising rights to Remake Eleanor
    in the Agreement and did not assign them to HPC. Second, even if she had
    assigned her rights to the “Eleanor” mark, she might nonetheless have
    standing to sue for infringement of the mark. Ownership of a mark is suffi-
    cient but not required to establish standing under the Lanham Act. So long
    as Halicki retained a cognizable interest in the use of the “Eleanor” mark
    — an issue we need not decide at this time — she would have standing
    under the Lanham Act even as a non-owner. The District Court’s failure
    to evaluate whether Halicki retained a cognizable interest renders its con-
    clusion incomplete.
    15330        HALICKI FILMS v. CARROLL SHELBY INT.
    Lanham Act standing, as a non-owner with a cognizable com-
    mercial interest in the allegedly infringed mark.
    [10] The District Court did not reach Halicki’s non-
    trademark owner standing argument. If the District Court
    determines on remand that Halicki has not established owner-
    ship of the “Eleanor” mark through prior use — and therefore
    does not have standing on that basis — the court must then
    consider Halicki’s argument that she is a non-owner with a
    “commercial interest in the allegedly misused mark that is
    likely to be damaged.” See Nat’l Licensing Ass’n, LLC, 
    361 F. Supp. 2d at 1256-57
    ; MCCARTHY, TRADEMARKS AND UNFAIR
    COMPETITION, supra, at § 32:12.
    3.   The “Gone in 60 Seconds” Mark
    [11] With respect to the “Gone in 60 Seconds” mark, the
    court found that Halicki lacked standing because Halicki’s
    registered marks for “Gone in 60 Seconds” are for toy model
    cars, toy model car kits, and baseball caps, whereas the
    Defendants only manufacture, produce, and sell restored vehi-
    cles fitted and detailed to replicate the 1960s Shelby GT-500
    and GT-350 automobiles — i.e., actual cars. Halicki, 
    2005 WL 5253338
    , at *11 (“Because Plaintiffs are not the regis-
    tered owner of ‘Gone in 60 Seconds’ for vehicles or automo-
    biles, Plaintiffs may not claim standing in this instance as a
    registrant.”). This conclusion confuses an analysis of the mer-
    its of Halicki’s infringement claim with an analysis of
    whether she has standing to bring those claims. To establish
    standing under the Lanham Act, a plaintiff need only demon-
    strate that she is the registered owner of a mark for any class
    of products, even one that does not compete directly with the
    defendant’s products. See 
    15 U.S.C. § 1114
    . The question of
    whether the products on which the allegedly infringing mark
    appears are sufficiently related to goods sold by the plaintiff
    such that the defendant’s actions qualify as infringement is,
    by contrast, a merits question. See Perfumebay.com Inc. v.
    EBAY, Inc., 
    506 F.3d 1165
    , 1173 (9th Cir. 2007) (noting that
    HALICKI FILMS v. CARROLL SHELBY INT.          15331
    the degree of “relatedness” between the defendant’s and the
    plaintiff’s products is one factor that a district court should
    consider when evaluating whether the defendant has infringed
    on plaintiff’s mark). In this case, it is undisputed that Halicki
    is a registered owner of the “Gone in 60 Seconds” mark for
    “toy model cars and toy model car kits” and “baseball caps.”
    She therefore has standing under the Lanham Act to bring an
    infringement claim against others allegedly using the mark in
    a proscribed manner.
    [12] Although we do not reach the merits of Halicki’s “El-
    eanor” or “Gone in 60 Seconds” trademark infringement
    claims, we note that the defendants’ use of those marks on
    products — i.e., automobiles and automobile parts — that do
    not directly compete with products sold with Halicki’s mark
    — i.e., toy cars, toy model car kits, baseball caps, and t-shirts
    — is not dispositive of the merits of Halicki’s claim. See
    MCCARTHY, TRADEMARKS AND UNFAIR COMPETITION, supra, at
    § 24:2 (“Occasionally, a modern court will fall into the error
    of thinking that there must be competition between the parties
    for trademark infringement to occur.”); see, e.g., Hallmark
    Cards, Inc. v. Hallmark Dodge, Inc., 
    634 F. Supp. 990
     (W.D.
    Mo. 1986) (automobile dealer’s use of the name “Hallmark
    Dodge” infringed on trademark owned by greeting card com-
    pany); Triangle Publ’ns, Inc. v. Standard Plastic Products,
    Inc., 
    241 F. Supp. 613
     (E.D. Pa. 1965) (producer of “MISS
    SEVENTEEN” luggage found to have infringed “SEVEN-
    TEEN” trademark registered to magazine publisher); see also
    MCCARTHY, TRADEMARKS AND UNFAIR COMPETITION, supra, at
    § 24:61 (providing extensive list of successful infringement
    claims brought by registered trademark owners against pro-
    ducers of non-competing goods). As the Tenth Circuit
    recently explained,
    [The] basic premise — that a trademark provides
    protection only when the defendant uses the mark on
    directly competing goods — is no longer good law.
    15332         HALICKI FILMS v. CARROLL SHELBY INT.
    Although this notion survived into the early 1900s,
    it has long since been superceded.
    Team Tires Plus, Ltd. v. Tires Plus, Inc., 
    394 F.3d 831
    ,
    833-35 (10th Cir. 2005). The core question in non-
    competitive goods cases, as in most trademark infringement
    cases, is “whether customers are likely to be confused about
    the source or sponsorship of the products.” Perfumebay.com
    Inc., 
    506 F.3d at 1173
     (internal quotation marks omitted)
    (quoting Reno Air Racing Ass’n, Inc. v. McCord, 
    452 F.3d 1126
    , 1135 (9th Cir. 2006)); see also 
    15 U.S.C. §§ 1114
    (1),
    1125(a). The “proximity or relatedness of the goods” is but
    one of eight factors for a district court to consider in its “like-
    lihood of confusion” analysis. See Perfumebay.com, 
    506 F.3d at 1173
    . Thus we caution the District Court to take a suffi-
    ciently broad approach if and when it reaches the merits of
    Halicki’s infringement claims.
    D.    Standing to Seek Declaratory Relief
    [13] Halicki contends that the District Court erred by find-
    ing that she did not have standing to seek a declaratory judg-
    ment cancelling the “Eleanor” trademark registration of the
    Defendant Carroll Hall Shelby Trust. We have explained the
    standing requirements for a cancellation claim brought under
    § 1064 of the Lanham Act:
    The Lanham Act requires only that the cancellation
    petitioner plead and prove facts showing a ‘real
    interest’ in the proceeding in order to establish stand-
    ing. While [n]o absolute test can be laid down for
    what must be proved, a cancellation petitioner must
    show he is more than an intermeddler but rather has
    a personal interest, and that there is a real contro-
    versy between the parties. Thus, his allegations alone
    do not establish standing. The petitioner, instead,
    must show a real and rational basis for his belief that
    he would be damaged by the registration sought to
    HALICKI FILMS v. CARROLL SHELBY INT.         15333
    be cancelled, stemming from an actual commercial
    or pecuniary interest in his own mark. Interest asser-
    tions will vary with the facts surrounding each can-
    cellation dispute and therefore, a petitioner’s
    standing must be scrutinized case-by-case. Examples
    of what courts have countenanced as reasonable
    bases are: an assertion of a likelihood of confusion
    [between the petitioner’s mark and the registered
    mark at issue] which is not wholly without merit, . . .
    or . . . a rejection of an application during prosecu-
    tion.
    Star-Kist Foods, Inc. v. P.J. Rhodes & Co., 
    735 F.2d 346
    , 349
    (9th Cir. 1984) (internal citations and quotation marks omit-
    ted). The District Court found that Halicki did not show a
    “real and rational basis for [her] belief that [s]he would be
    damaged by the registration sought to be cancelled, stemming
    from an actual commercial or pecuniary interest in [her] own
    mark,” 
    id.,
     because her “exclusive rights lie only with the
    Original Eleanor and the exploitation of that property,” Hal-
    icki, 
    2005 WL 5253338
    , at *19. For the reasons stated above,
    Halicki has made the showing required by Star-Kist. First,
    Halicki reserved the rights to Remake Eleanor. Moreover, an
    issue exists as to whether there is a real likelihood of confu-
    sion between the mark as used by the Defendants and the
    mark as used by Halicki. If Halicki were to sell a car based
    on the Original Eleanor, she may be able to show that a likeli-
    hood exists that there would be confusion in the marketplace.
    [14] The District Court also found that Halicki did not have
    Article III standing — specifically, the court found that Hal-
    icki had not shown an injury-in-fact because she provided no
    evidence such as lost profits from the Defendants’ merchan-
    dising of Eleanor. The District Court has conflated the Article
    III requirement of alleging an injury-in-fact with the burden
    of production required to defeat summary judgment. Halicki
    submitted two expert reports estimating damages in excess of
    $7 million. It is not clear from the District Court’s opinion if
    15334        HALICKI FILMS v. CARROLL SHELBY INT.
    it considered this evidence and rejected it or if it did not con-
    sider it at all. In any event, the District Court erred by con-
    cluding that a lack of evidence supporting an alleged injury-
    in-fact deprived Halicki of Article III standing. Halicki has
    alleged an injury-in-fact and submitted evidence on it suffi-
    cient to preclude summary judgment for lack of standing.
    Moreover, Halicki has statutory standing under the Lanham
    Act because she retains the merchandising rights to Remake
    Eleanor and, as stated above, an issue exists as to whether the
    Defendants’ use of the mark “Eleanor” has created a likeli-
    hood of confusion in the marketplace.
    E.    Halicki’s Other Claims
    [15] The District Court rejected Halicki’s claim for con-
    structive trust based on its understanding that she did not have
    standing to bring suit for trademark infringement. In view of
    the foregoing, the District Court should revisit her construc-
    tive trust claim in the event that she establishes trademark
    standing and infringement.
    [16] To the extent the District Court granted the Defen-
    dants’ summary judgment motion as to Halicki’s remaining
    federal law claim for false advertising and unfair business
    competition and state law claims for intentional or negligent
    interference with prospective economic advantage, Halicki
    has waived any challenges to the dismissal of these claims.
    Halicki’s two passing references to “related state claims” in
    the argument section of her opening brief are insufficient to
    preserve those remaining state and federal claims for appellate
    review. See Reusser v. Wachovia Bank, N.A., 
    525 F.3d 855
    ,
    858 n.4 (9th Cir. 2008) (stating that arguments not raised in
    the opening brief are waived); Aramark Facility Servs. v.
    Serv. Employees Intern. Union, Local 1877, 
    530 F.3d 817
    ,
    824 n.2 (9th Cir. 2008) (stating that arguments made in pass-
    ing and inadequately briefed are waived).
    [17] Halicki also challenges the District Court’s dismissal
    for lack of standing of her state claim for unfair competition
    HALICKI FILMS v. CARROLL SHELBY INT.          15335
    under 
    Cal. Bus. & Prof. Code § 17200
     et seq. The District
    Court based its dismissal on its prior conclusion that Halicki
    had retained only an interest in the Original Eleanor, not
    Remake Eleanor. As we have now concluded otherwise, we
    reverse the District Court’s ruling on this issue and hold that
    Halicki has standing to bring her state unfair competition
    claim.
    F.   Cross-appeal: Defendants are not entitled to attorneys’
    fees under 
    17 U.S.C. § 505
     of the Copyright Act or 
    15 U.S.C. § 1117
    (a) of the Lanham Act
    The Shelby Defendants claim that the District Court erred
    in denying their request for attorneys’ fees, arguing that
    because the District Court found that the plain language of the
    Agreement precluded Halicki’s claims, those claims were
    therefore frivolous. As stated above, this Court reviews the
    District Court’s denial of the Shelby Defendants’ motion for
    attorneys’ fees for abuse of discretion. See Stephen W. Boney,
    Inc., 
    127 F.3d at 825
    .
    The Copyright Act under 
    17 U.S.C. § 505
     provides for
    recovery of reasonable attorneys’ fees by the prevailing party
    in a civil action. In Fogerty v. Fantasy, Inc., 
    510 U.S. 517
    (1994), the Supreme Court eliminated the “dual standard”
    approach where attorneys’ fees are awarded to defendants
    only where claims against it were frivolous or brought in bad
    faith. 
    Id. at 531-32, 534
     (“Prevailing plaintiffs and prevailing
    defendants are to be treated alike . . . .” ). Fogerty also
    rejected a rule requiring attorneys’ fees in copyright infringe-
    ment cases as a matter of course, instead leaving the question
    of attorneys fees to the discretion of district courts. 
    Id. at 534
    (“[A]ttorneys’ fees are to be awarded to prevailing parties
    only as a matter of the court’s discretion.”).
    In deciding whether to award attorneys’ fees, courts in this
    Circuit consider certain factors, including (1) “the degree of
    success obtained; [(2)] frivolousness; [(3)] motivation; [(4)]
    15336        HALICKI FILMS v. CARROLL SHELBY INT.
    objective unreasonableness (both in the factual and legal argu-
    ments in the case); and [(5)] the need in particular circum-
    stances to advance considerations of compensation and
    deterrence.” Jackson v. Axton, 
    25 F.3d 884
    , 890 (9th Cir.
    1994), overruled on other grounds by Fogerty, 
    510 U.S. at 534
     (internal citations omitted).
    The District Court applied the factors articulated in Jackson
    and denied the Shelby Defendants’ claim for attorneys’ fees
    pursuant to § 505, concluding that (1) the claims were not
    “frivolous, fanciful, or clearly baseless”; (2) Plaintiffs’ moti-
    vation in bringing the claims was to protect an interest that
    they believed was theirs; and (3) the Plaintiffs’ claims were
    not unreasonable and were decided on the basis of standing,
    not on the question whether the Shelby Defendants were in
    fact copyright infringers. The Shelby Defendants claim that
    the District Court abused its discretion in applying the factors.
    According to the Shelby Defendants, Halicki’s copyright
    claims were frivolous and unreasonable because: (1) “it is
    highly doubtful” that the Eleanor character qualifies for copy-
    right protection; and (2) Halicki had no standing to assert any
    claims based on copying of Remake Eleanor. The Shelby
    Defendants claim that Halicki could not have thought the
    interests she sought to protect were hers, because she trans-
    ferred those interests. As set forth above in the discussion of
    Halicki’s claims, that is not so, and Halicki’s causes of action
    must be heard on the merits. So, regardless which party pre-
    vails, the District Court correctly found that Halicki’s claims
    were not in any way frivolous, unreasonable, or lacking in
    good faith. The District Court did not abuse its discretion by
    denying the Defendants’ motion for attorneys’ fees under
    § 505.
    Attorneys’ fees under the Lanham Act are awarded in “ex-
    ceptional cases.” 
    15 U.S.C. § 1117
    (a). An exceptional case is
    found where “a plaintiff’s case is groundless, unreasonable,
    vexatious, or pursued in bad faith.” Stephen W. Boney, Inc.,
    
    127 F.3d at 827
    . The District Court found that this case was
    HALICKI FILMS v. CARROLL SHELBY INT.        15337
    not exceptional under the meaning of § 1117(a), concluding
    that “nothing in the record demonstrates that Halicki’s lawsuit
    ‘is groundless, unreasonable, vexatious, or pursued in bad
    faith.’ ” No abuse of discretion can be found in the District
    Court’s conclusion that this is not an exceptional case within
    the meaning of § 1117(a).
    [18] The District Court’s denial of attorneys’ fees under 
    17 U.S.C. § 505
     and 
    15 U.S.C. § 1117
     is affirmed.
    IV.   Conclusion
    The judgment of the District Court with respect to Plain-
    tiffs’ claims is VACATED. The case is REMANDED for fur-
    ther proceedings consistent with this opinion. The judgment
    is AFFIRMED with respect to the District Court’s denial of
    the Shelby Defendants’ claims for attorneys’ fees.
    

Document Info

Docket Number: 06-55806

Filed Date: 11/12/2008

Precedential Status: Precedential

Modified Date: 10/14/2015

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