Inhale, Inc. v. Starbuzz Tobacco, Inc. ( 2014 )


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  •                  FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    INHALE, INC., a California                No. 12-56331
    Corporation,
    Plaintiff-Appellant,       D.C. No.
    2:11-cv-03838-
    v.                        ODW-FFM
    STARBUZZ TOBACCO, INC., a
    California Corporation; WAEL              ORDER AND
    SALIM ELHALAWANI, an individual            AMENDED
    residing in California,                     OPINION
    Defendants-Appellees.
    Appeal from the United States District Court
    for the Central District of California
    Otis D. Wright, II, District Judge, Presiding
    Argued and Submitted
    November 4, 2013—Pasadena, California
    Filed January 9, 2014
    Amended June 3, 2014
    Before: Diarmuid F. O’Scannlain, Susan P. Graber,
    and Carlos T. Bea, Circuit Judges.
    Order;
    Opinion by Judge O’Scannlain;
    Concurrence by Judge Bea
    2         INHALE, INC. V. STARBUZZ TOBACCO, INC.
    SUMMARY*
    Copyright
    The panel filed (1) an order amending its opinion,
    denying petitions for rehearing and rehearing en banc, and
    granting a request for an award of attorneys’ fees; and (2) an
    amended opinion affirming the district court’s summary
    judgment and award of attorneys’ fees in favor of the
    defendant in an action under the Copyright Act.
    The panel held that the shape of a hookah water container
    was not entitled to copyright protection. The panel held that
    the container, a useful article, was not copyrightable because
    it did not incorporate sculptural features that could be
    identified separately from, and were capable of existing
    independently of, the container’s utilitarian aspects.
    Adopting the reasoning of the Copyright Office, the panel
    held that whether an item’s shape is distinctive does not
    affect conceptual separability. The panel also held that the
    district court did not abuse its discretion in awarding
    attorneys’ fees to the defendant under 17 U.S.C. § 505. The
    panel awarded attorneys’ fees for the appeal in an amount to
    be determined by the district court.
    Concurring in part, Judge Bea wrote that he concurred
    with the majority’s opinion, except for the part of Part II.C
    that discusses the level of deference owed to the Copyright
    Office’s interpretations of the Copyright Office. Judge Bea
    wrote that because the statute was not ambiguous, it was
    *
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    INHALE, INC. V. STARBUZZ TOBACCO, INC.              3
    unnecessary to look to the Copyright Office for further
    guidance.
    COUNSEL
    Louis F. Teran, SLC Law Group, Pasadena, California,
    argued the cause and filed the briefs for Plaintiff-Appellant.
    Natu J. Patel, The Patel Law Firm, P.C., Irvine, California,
    argued the cause and filed the brief for Defendants-Appellees.
    ORDER
    The opinion filed January 9, 2014, and published at
    
    739 F.3d 446
    , is amended as follows:
    On slip opinion page 8, after  and
    before the beginning of Part III, add the following as a new
    paragraph:
    28 F.3d 971
    , 977 (9th
    Cir. 1994). In addition, we emphasize that Inhale does not
    argue that the imagery on the container is copyrightable. Our
    opinion should not be understood to affect the
    copyrightability of “[p]ictorial, graphic, and sculptural
    works,” 17 U.S.C. § 101, that may be affixed to or made part
    of a container.>.
    An amended opinion is filed concurrently with this order.
    With this amendment, the panel has voted unanimously
    to deny the petition for rehearing and the petition for
    rehearing en banc. The full court has been advised of the
    petition for rehearing en banc, and no judge has requested a
    vote on whether to rehear the matter. Fed. R. App. P. 35.
    The petition for rehearing and the petition for rehearing
    en banc are DENIED. No further petitions for panel
    rehearing or for rehearing en banc will be entertained.
    Starbuzz’s request for an award of attorneys’ fees under
    17 U.S.C. § 505 is GRANTED. We award attorneys’ fees
    incurred in responding to the petition for rehearing and
    rehearing en banc to Starbuzz in an amount to be determined
    by the district court on remand.
    INHALE, INC. V. STARBUZZ TOBACCO, INC.                       5
    OPINION
    O’SCANNLAIN, Circuit Judge:
    We must decide whether the shape of a hookah water
    container1 is entitled to copyright protection.
    I
    Inhale, Inc. claims copyright protection in the shape of a
    hookah water container that it first published on August 29,
    2008 and registered with the United States Copyright Office
    on April 21, 2011. At both the time of publication and the
    time of registration, the container included skull-and-
    crossbones images on the outside.
    Less than a month after registration, Inhale sued Starbuzz
    Tobacco, Inc. and Wael Salim Elhalawani (collectively,
    “Starbuzz”) for copyright infringement. Inhale claimed that
    Starbuzz sold hookah water containers that were identical in
    shape to Inhale’s container. The allegedly infringing
    containers did not contain skull-and-crossbones images.
    After determining that the shape of the water container is not
    copyrightable, the district court granted summary judgment
    in favor of Starbuzz.
    1
    A “hookah” is a device for smoking tobacco. It contains coals that
    cause the tobacco to smoke. A user’s inhalation through a tube causes the
    smoke to travel through water, which cools and filters the smoke, before
    it reaches the user. The water is held in a container at the base of the
    hookah.
    6        INHALE, INC. V. STARBUZZ TOBACCO, INC.
    II
    Because “ownership of a valid copyright” is an element
    of copyright infringement, Feist Publ’ns, Inc. v. Rural Tel.
    Serv. Co., 
    499 U.S. 340
    , 361 (1991), summary judgment was
    appropriate if the shape of Inhale’s hookah water container is
    not copyrightable.
    A
    The parties agree that Inhale’s hookah water container is
    a “useful article.” As “the design of a useful article,” the
    shape of the container is copyrightable “only if, and only to
    the extent that, [it] incorporates . . . sculptural features that
    can be identified separately from, and are capable of existing
    independently of, the utilitarian aspects of the” container.
    17 U.S.C. § 101 (defining “[p]ictorial, graphic, and
    sculptural works”); 
    id. § 102(a)(5)
    (granting copyright
    protection to “pictorial, graphic, and sculptural works”).
    This statutory standard is satisfied by either physical or
    conceptual separability. See 1 Melville B. Nimmer & David
    Nimmer, Nimmer on Copyright § 2.08[B][3], at 2-99–2-100
    (2011). Inhale does not argue that the container’s shape
    satisfies the requirements of physical separability. Thus, we
    consider only conceptual separability.
    B
    Relying on Poe v. Missing Persons, 
    745 F.2d 1238
    (9th
    Cir. 1984), Inhale argues that conceptual separability is a
    question of fact. Inhale’s reliance on Poe is misplaced. Poe
    decided that whether an item is a useful article is a factual
    INHALE, INC. V. STARBUZZ TOBACCO, INC.                 7
    question. 
    Id. at 1241–42.
    But usefulness is distinct from
    separability.
    In Ets-Hokin v. Skyy Spirits, Inc., 
    225 F.3d 1068
    (9th Cir.
    2000), we ruled that the shape of a vodka bottle was not
    separable from its utilitarian features. Rather than treat
    separability as a question for the jury, we conducted our own
    analysis. See id at 1080. (“[T]he district court did not identify
    any artistic features of the bottle that are separable from its
    utilitarian ones. We also find none.”). In Fabrica Inc. v. El
    Dorado Corp., 
    697 F.2d 890
    (9th Cir. 1983), we affirmed a
    district court’s directed verdict in favor of a copyright
    defendant on the ground that the allegedly infringed work
    was not copyrightable. We assessed separability ourselves.
    See 
    id. at 893
    (“There is no element of the folders that can be
    separated out and exist independently of their utilitarian
    aspects.”).
    Our precedent suggests that whether a useful article has
    conceptually separable features is a mixed question of law
    and fact. See Pullman-Standard v. Swint, 
    456 U.S. 273
    , 289
    n.19 (1982) (describing mixed questions of law and fact as
    those “in which the historical facts are admitted or
    established, the rule of law is undisputed, and the issue is
    whether the facts satisfy the statutory standard”). Because
    both parties agree that the hookah water container is a useful
    article that holds water within its shape, all that is left is the
    application of the legal standard to those facts. Thus, whether
    the shape of the container is conceptually separable is a
    conclusion that we review de novo. See Mathews v. Chevron
    Corp., 
    362 F.3d 1172
    , 1180 (9th Cir. 2004) (“Mixed
    questions of law and fact are reviewed de novo; however, the
    underlying factual findings are reviewed for clear error.”).
    8          INHALE, INC. V. STARBUZZ TOBACCO, INC.
    C
    Relying in part on Ets-Hokin, the district court ruled that
    the container’s shape is not conceptually separable from its
    utilitarian features. In Ets-Hokin, we held that the shape of a
    vodka “bottle without a distinctive shape” was not
    conceptually separable. 
    See 225 F.3d at 1080
    . Attempting to
    distinguish this case from our precedent, however, Inhale
    emphasizes the distinctive shape of its hookah water
    container.      Therefore, we must determine whether
    distinctiveness of shape affects separability.
    When interpreting the Copyright Act, we defer to the
    Copyright Office’s interpretations in the appropriate
    circumstances.2 See Richlin v. Metro-Goldwyn-Mayer
    Pictures, Inc., 
    531 F.3d 962
    , 972–73 (9th Cir. 2008); Batjac
    Prods. Inc. v. GoodTimes Home Video Corp., 
    160 F.3d 1223
    ,
    1230–31 (9th Cir. 1998) (deferring to the Register’s
    interpretation in an internal manual, Compendium of
    Copyright Office Practices). Because Chevron deference
    does not apply to internal agency manuals or opinion letters,
    we defer to the Copyright Office’s views expressed in such
    2
    “Courts have twisted themselves into knots trying to create a test to
    effectively ascertain whether the artistic aspects of a useful article can be
    identified separately from and exist independently of the article’s
    utilitarian function.” Masquerade Novelty, Inc. v. Unique Indus., 
    912 F.2d 663
    , 670 (3d Cir. 1990). Under some interpretations of 17 U.S.C. § 101,
    distinctiveness of shape would be relevant. See, e.g., Brandir Int’l, Inc.
    v. Cascade Pac. Lumber Co., 
    834 F.2d 1142
    , 1145 (2d Cir. 1987) (asking
    whether “design elements can be identified as reflecting the designer’s
    artistic judgment exercised independently of functional influences”). We
    think § 101 is sufficiently ambiguous to justify deference to administrative
    interpretations. See High Sierra Hikers Ass’n v. Blackwell, 
    390 F.3d 630
    ,
    638–39 (9th Cir. 2004).
    INHALE, INC. V. STARBUZZ TOBACCO, INC.                         9
    materials “only to the extent that those interpretations have
    the ‘power to persuade.’” See Christensen v. Harris Cnty.,
    
    529 U.S. 576
    , 587 (2000).
    In an opinion letter and an internal manual, the Copyright
    Office has determined that whether an item’s shape is
    distinctive does not affect separability. See Letter from
    Nanette Petruzzelli, Assoc. Register, U.S. Copyright Office,
    to Jeffrey H. Brown, attorney for MSRF, Inc., Re: Fanciful
    Ornamental Bottle Designs 1–9, Control No. 61-309-9525(S),
    April 9, 2008. That determination was based on the principle
    that “analogizing the general shape of a useful article to
    works of modern sculpture” is insufficient for conceptual
    separability. Compendium of Copyright Office Practices II
    (Compendium II) § 505.03. Although Inhale’s water
    container, like a piece of modern sculpture, has a distinctive
    shape, “[t]he shape of the alleged ‘artistic features’ and of the
    useful article are one and the same.” 
    Id. Because the
    Copyright Office’s reasoning is persuasive,
    we adopt it for this case. The shape of a container is not
    independent of the container’s utilitarian function—to hold
    the contents within its shape—because the shape
    accomplishes the function. The district court correctly
    concluded that the shape of Inhale’s hookah water container
    is not copyrightable.3
    3
    That the Copyright Office issued a certificate of registration to Inhale
    does not contradict this conclusion. Because Inhale’s application included
    skull-and-crossbones images on the container, the certificate of
    registration does not show that the Copyright Office considers the shape
    of the container copyrightable.
    10       INHALE, INC. V. STARBUZZ TOBACCO, INC.
    In summary, we hold that any part of a container that
    merely accomplishes the containing is not copyrightable. We
    do not mean to suggest that, in some other case, no elements
    of a container “can be identified separately from, and are
    capable of existing independently of,” the container.
    17 U.S.C. § 101. Here, though, Inhale does not argue in its
    opening brief that the exterior shape of the drooping ring is
    conceptually separable because the interior shape of the
    hookah does not protrude into the ring. Instead, its theory is
    that the hookah’s “outer skin,” from top to bottom, can be
    peeled away and analyzed separately. Therefore, its
    argument in the petition for rehearing, that the exterior shape
    of the drooping ring is uniquely separable, is waived. See
    Greenwood v. Fed. Aviation Admin., 
    28 F.3d 971
    , 977 (9th
    Cir. 1994). In addition, we emphasize that Inhale does not
    argue that the imagery on the container is copyrightable. Our
    opinion should not be understood to affect the
    copyrightability of “[p]ictorial, graphic, and sculptural
    works,” 17 U.S.C. § 101, that may be affixed to or made part
    of a container.
    III
    A
    Exercising its discretion under 17 U.S.C. § 505, the
    district court awarded $111,993 in attorneys’ fees to Starbuzz.
    The district court considered the five, non-exclusive factors
    listed in Jackson v. Axton: “[1] the degree of success
    obtained; [2] frivolousness; [3] motivation; [4] objective
    unreasonableness (both in the factual and legal arguments in
    the case); and [5] the need in particular circumstances to
    advance considerations of compensation and deterrence.”
    
    25 F.3d 884
    , 890 (9th Cir. 1994) (citation omitted). In ruling
    INHALE, INC. V. STARBUZZ TOBACCO, INC.              11
    that the factors favored an award to Starbuzz, the district
    court relied on, among other things, Starbuzz’s “total success
    on the merits” and the need for deterrence of “similarly
    frivolous claims against innocent Defendants.”
    The district court did not abuse its discretion because “the
    reasons given by the district court in this case are well-
    founded in the record and are in keeping with the purposes of
    the Copyright Act,” Fantasy, Inc. v. Fogerty, 
    94 F.3d 553
    ,
    560 (9th Cir. 1996). A successful defense furthers the
    purposes of the Copyright Act just as much as a successful
    infringement suit does. See Fogerty v. Fantasy, Inc.,
    
    510 U.S. 517
    , 527 (1994) (“[D]efendants who seek to
    advance a variety of meritorious copyright defenses should be
    encouraged to litigate them to the same extent that plaintiffs
    are encouraged to litigate meritorious claims of
    infringement.”).
    B
    Starbuzz also requests attorneys’ fees for this appeal
    under 17 U.S.C. § 505. Section 505 gives us the same
    discretion that it gave to the district court. See Disenos
    Artisticos E Industriales, S.A. v. Costco Wholesale Corp.,
    
    97 F.3d 377
    , 382 (9th Cir. 1996). We award attorneys’ fees
    incurred in the defense of this appeal to Starbuzz in an
    amount to be determined by the district court. See 
    Fantasy, 94 F.3d at 561
    (“[W]e conclude that fees are warranted under
    § 505 inasmuch as it served the purposes of the Copyright
    Act for Fogerty to defend an appeal so that the district court’s
    fee award would not be taken away from him.”).
    12       INHALE, INC. V. STARBUZZ TOBACCO, INC.
    IV
    For the foregoing reasons, we affirm the district court’s
    grant of summary judgment and award of attorneys’ fees to
    Starbuzz. We award attorneys’ fees for this appeal in an
    amount to be determined by the district court.
    AFFIRMED AND REMANDED.
    BEA, Circuit Judge, concurring in part:
    I concur with the majority’s opinion, except for the part
    of Part II.C which discusses the level of deference owed to
    the Copyright Office’s interpretations of the Copyright Act.
    The text of 17 U.S.C. § 101 does not suggest that
    “distinctiveness” is an element of separability. Because the
    statute is not ambiguous in this respect, it is unnecessary to
    look to the Copyright Office for further guidance.
    Once we start engrafting administrative interpretation to
    our opinions, there is a tendency to look elsewhere than the
    text of the enactments of Congress. This misplaces the power
    of enactment of laws from the legislative to the administrative
    branch and is contrary to my concept of the separation of
    powers.