Robert Cohen v. Conagra Brands, Inc. ( 2021 )


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  •                      FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    ROBERT COHEN, a consumer, on                      No. 20-55969
    behalf of himself and all others
    similarly situated,                                 D.C. No.
    Plaintiff-Appellant,         8:20-cv-00637-
    DOC-ADS
    v.
    CONAGRA BRANDS, INC., a Delaware                     OPINION
    corporation,
    Defendant-Appellee.
    Appeal from the United States District Court
    for the Central District of California
    David O. Carter, District Judge, Presiding
    Argued and Submitted September 3, 2021
    Pasadena, California
    Filed October 26, 2021
    Before: Mark J. Bennett and Ryan D. Nelson, Circuit
    Judges, and David A. Ezra, * District Judge.
    Opinion by Judge Bennett
    *
    The Honorable David A. Ezra, United States District Judge for the
    District of Hawaii, sitting by designation.
    2                      COHEN V. CONAGRA
    SUMMARY **
    Product Labels / Preemption
    The panel affirmed in part and reversed in part the
    district court’s dismissal of a plaintiff’s putative consumer
    class action alleging that ConAgra Brands, Inc. falsely
    advertised its frozen chicken products as natural and
    preservative-free, when in fact they contained synthetic
    ingredients.
    The district court found that the U.S. Department of
    Agriculture’s Food Safety and Inspection Service (“FSIS”)
    had approved ConAgra’s poultry labels, and therefore
    plaintiff’s claims challenging both the label and ConAgra’s
    website advertising were preempted by the federal Poultry
    Products Inspection Act (“PPIA”). The district court
    dismissed all of plaintiffs’ claims.
    A plaintiff who brings a state law claim that the approved
    label is false or misleading is seeking to impose a
    requirement different from the federal requirements, and that
    state law claim is preempted by 21 U.S.C. § 467e, which bars
    plaintiffs from challenging the agency’s application of the
    PPIA’s mislabeling standards through state law claims.
    Plaintiff alleged that the PPIA contained a savings clause
    that allowed his claims to survive preemption. Plaintiff
    mainly disputed whether there was enough evidence in the
    record to support the district court’s finding that ConAgra’s
    labels were reviewed and approved by FSIS. The panel held
    that the mere existence of the label was insufficient to
    **
    This summary constitutes no part of the opinion of the court. It
    has been prepared by court staff for the convenience of the reader.
    COHEN V. CONAGRA                          3
    establish that it was reviewed and approved by FSIS.
    Preemption is an affirmative defense, and when the parties
    dispute whether FSIS review occurred at all, the defendant
    must produce evidence that the label was reviewed and
    approved by FSIS. The panel reversed the district court’s
    preemption of plaintiff’s claims challenging the product
    label. On limited remand, the parties should submit
    evidence about (and the district court should decide) only
    whether ConAgra’s label was reviewed and approved by
    FSIS. If the evidence shows that ConAgra’s label was
    approved by FSIS, then plaintiff’s claims are preempted.
    Plaintiff may not try to argue or show that FSIS’s approval
    decision was wrong.
    ConAgra’s website representations were not reviewed
    by FSIS. The label and the website were not materially
    identical. The website representation about the chicken
    products read: “They’re made with 100% natural, white
    meat chicken and without preservatives, artificial flavors, or
    artificial colors.” The panel held, assuming that the product
    labels were reviewed by FSIS, plaintiff could not challenge
    the first half of that representation because it was essentially
    identical to the representation on the product label – “Made
    with 100% Natural White Meat Chicken.” Any challenge to
    that phrase was premised ultimately upon the inadequacy of
    the product label, and preempted. The second half of the
    representation was materially different from the
    representations on the label. The panel held, accordingly,
    that plaintiff’s state law claims challenging ConAgra’s
    website representation that the chicken products as a whole
    contained no preservatives, artificial flavors, or artificial
    colors were not preempted.
    The panel declined ConAgra’s invitation to affirm the
    district court’s decision on five different grounds. The panel
    4                   COHEN V. CONAGRA
    did not consider four of ConAgra’s arguments. The panel
    did reach ConAgra’s fifth argument, and concluded that the
    primary jurisdiction doctrine was inapplicable here. The
    doctrine is a prudential doctrine under which courts may
    determine that the initial decision-making responsibility
    should be performed by the relevant agency rather than the
    courts. The panel held that none of the justifications for the
    primary jurisdiction doctrine existed here.
    COUNSEL
    Gretchen Elsner (argued), Elsner Law & Policy LLC, Santa
    Fe, New Mexico; Marc L. Godino and Danielle L. Manning,
    Glancy Prongay & Murray LLP, Los Angeles, California;
    Alreen Haeggquist, Kathleen Herkenhoff, and Ian Pike,
    Haeggquist & Eck LLP, San Diego, California; for Plaintiff-
    Appellant.
    Nowell Donald Berreth (argued) and Angela M. Spivey,
    Alston & Bird LLP, Atlanta, Georgia; Rachel E. K. Lowe,
    Alston & Bird LLP, Los Angeles, California; for Defendant-
    Appellee.
    Robert W. George, Friday Eldredge & Clark LLP, Rogers,
    Arkansas; Joshua C. Ashley, Friday Eldredge & Clark LLP,
    Little Rock, Arkansas; for Amici Curiae Consumer Brands
    Association, North American Meat Institute, National
    Turkey Federation, National Chicken Council, National
    Pork Producers Council, American Association of Meat
    Processors, and American Frozen Food Institute.
    Stephen Gardner, Law Office of Stephen Gardner, Bend,
    Oregon; John A. Yanchunis and Kenya J. Reddy, Morgan &
    Morgan Complex Litigation Group, Tampa, Florida; for
    COHEN V. CONAGRA                       5
    Amici Curiae National Association of Consumer Advocates,
    Animal Legal Defense Fund, and Food & Water Watch Inc.
    OPINION
    BENNETT, Circuit Judge:
    Robert Cohen brings state claims alleging that ConAgra
    Brands, Inc. (“ConAgra”), falsely advertises its frozen
    chicken products as natural and preservative-free, when in
    fact they contain synthetic ingredients. But poultry products
    and their labeling are strictly regulated by the Poultry
    Products Inspection Act (“PPIA”). 1 Under the PPIA, certain
    poultry labels, like the ones in this case, must be preapproved
    by a federal agency before the products go to market. See
    
    21 U.S.C. § 457
    (c); 
    9 C.F.R. § 412.2
    (b), (e). The district
    court found that the United States Department of
    Agriculture’s Food Safety and Inspection Service (“FSIS”)
    had approved ConAgra’s poultry labels, and thus Cohen’s
    claims challenging both the label and ConAgra’s website
    advertising were preempted. We have jurisdiction under
    
    28 U.S.C. § 1291
    ; we affirm in part, reverse in part, and
    remand. 2
    I.
    In 2015, Cohen began purchasing various frozen chicken
    products such as chicken nuggets and fried chicken. These
    chicken products are produced by ConAgra and similarly
    1
    
    21 U.S.C. §§ 451
    –473.
    2
    We GRANT the motion of the National Association of Consumer
    Advocates, et al. to become amici curiae in support of Cohen.
    6                  COHEN V. CONAGRA
    labeled, with prominent representations on the front of the
    packaging that read (in capital letters of varying sizes):
    “Made with 100% Natural White Meat Chicken”; “No
    Preservatives”; “No Artificial Colors”; “No Added
    Hormones”; “No Artificial Flavors”; and “0g Trans Fat per
    Serving.” The chicken products allegedly contain three
    “synthetic” ingredients: sodium acid pyrophosphate, sodium
    tripolyphosphate, and modified corn starch. Sodium acid
    pyrophosphate improves the color of canned foods and is
    also a leavening agent often used in baked goods. Sodium
    tripolyphosphate is a preservative that slows the spoilage of
    meat, helps keep its natural color, and improves its texture.
    Modified corn starch has thickening properties.
    Cohen alleges that, based on the representations on the
    product labels, he thought the entirety of the chicken
    products (as opposed to only the chicken meat contained in
    those products) was “free of preservatives and synthetic
    ingredients.” Thus, he claims the labels are false or
    misleading. In early 2018, Cohen visited ConAgra’s
    website, which provides descriptions of the chicken products
    with a picture of the front packaging. The description
    paraphrases the representations on the label, and states:
    “[The product is] made with 100% natural white-meat
    chicken, and without preservatives, artificial flavors, or
    artificial colors.” Cohen claims that he relied on these
    representations and continued buying ConAgra’s chicken
    products until January 2019. In April 2020, Cohen brought
    this putative class action against ConAgra, claiming that its
    product label and website representations violated
    California’s Consumer Legal Remedies Act (“CLRA”),
    Unfair Competition Law (“UCL”), and False Advertising
    Law (“FAL”). See 
    Cal. Civil Code §§ 1750
    –1784; 
    Cal. Bus. & Prof. Code §§ 17200
    –17210; 
    Cal. Bus. & Prof. Code §§ 17500
    –17536. He sought damages and injunctive relief.
    COHEN V. CONAGRA                        7
    The district court dismissed Cohen’s claims as
    preempted by the PPIA. The court took judicial notice of the
    images of the front packaging submitted by ConAgra and
    concluded that the FSIS had “approved the labeling of the
    Chicken Products, including the specific representation
    challenged by [Cohen].” The court also found “no reason to
    distinguish between the packaging itself and an image of the
    packaging viewed over the Internet.” Thus, it held that all
    of Cohen’s claims were preempted and dismissed them with
    prejudice.
    II.
    We review de novo a district court’s dismissal for failure
    to state a claim upon which relief can be granted. Curtis v.
    Irwin Indus., Inc., 
    913 F.3d 1146
    , 1151 (9th Cir. 2019).
    Questions of preemption and statutory interpretation are also
    reviewed de novo. Ass’n des Éleveurs de Canards et d’Oies
    du Québec v. Becerra, 
    870 F.3d 1140
    , 1145 (9th Cir. 2017).
    We review the denial of leave to amend for an abuse of
    discretion, but we review the futility of amendment de novo.
    United States v. United Healthcare Ins. Co., 
    848 F.3d 1161
    ,
    1172 (9th Cir. 2016).
    III.
    Congress passed the PPIA to “assur[e] that poultry
    products . . . are wholesome, not adulterated, and properly
    marked, labeled, and packaged.” 
    21 U.S.C. § 451
    . The
    statute prohibits the sale of poultry “under any name or other
    marking or labeling which is false or misleading,” but
    “marking and labeling . . . which are not false or misleading
    and which are approved by the Secretary are permitted.” 
    Id.
    § 457(c). The Secretary delegated authority to oversee
    poultry products to FSIS, 
    9 C.F.R. § 300.2
    (a), and FSIS
    promulgated regulations to govern the label approval
    8                        COHEN V. CONAGRA
    process: “No final label may be used on any product unless
    the label has been submitted for approval to the FSIS
    Labeling and Program Delivery Staff . . . and approved by
    such staff, except for generically approved labels . . . .” 
    Id.
    § 412.1(a). Generically approved labels can “bear claims
    and statements that are defined in FSIS’s regulations or the
    Food Standards and Labeling Policy Book (except for
    natural and negative claims)” and are deemed approved
    without being submitted for evaluation. Id. § 412.2(b).
    Almost all other claims are classified as “special statements
    and claims,” and must be submitted to FSIS in the form of a
    final label for approval. Id. § 412.1(c), (e). 3 Thus, the PPIA
    creates a regulatory scheme in which, depending on the
    content of the representations, some labels must be reviewed
    and approved by FSIS.
    3
    The regulations define “special statements and claims” as:
    claims, logos, trademarks, and other symbols on labels
    that are not defined in the Federal meat and poultry
    products inspection regulations or the Food Standards
    and Labeling Policy Book, (except for “natural” and
    negative claims (e.g., “gluten free”)), health claims,
    ingredient and processing method claims (e.g., high-
    pressure processing), structure-function claims, claims
    regarding the raising of animals, organic claims, and
    instructional or disclaimer statements concerning
    pathogens (e.g., “for cooking only” or “not tested for
    E. coli O157:H7”). Examples of logos and symbols
    include graphic representations of hearts and
    geographic landmarks. Special statements and claims
    do not include allergen statements (e.g., “contains
    soy”) applied in accordance with the Food Allergen
    Labeling and Consumer Protection Act.
    
    9 C.F.R. § 412.1
    (e).
    COHEN V. CONAGRA                              9
    The PPIA also includes an express preemption
    provision, which provides that any “[m]arking, labeling,
    packaging, or ingredient requirements . . . in addition to, or
    different than, those made under this chapter may not be
    imposed by any State or Territory . . . with respect to articles
    prepared at any official establishment.” 21 U.S.C. § 467e. In
    Webb v. Trader Joe’s Co., we considered whether the PPIA
    preempted a plaintiff’s challenge to a poultry product’s
    retained water statement. 
    999 F.3d 1196
    , 1199 (9th Cir.
    2021). We concluded that “FSIS [r]eviewed Trader Joe’s
    [l]abels,” including the retained water statement, so “[a]ny
    additional label requirements [plaintiff] seeks to place on
    Trader Joe’s through [her state law claim] would necessarily
    be ‘different than’ those required by the PPIA, and her
    claims are thus preempted.” 
    Id.
     at 1203–04. 4 So when the
    agency reviews and approves a label, the agency is deciding
    that it is not false or misleading under the PPIA, and thus the
    agency “imposes” a federal requirement within the meaning
    § 467e. Cf. Riegel v. Medtronic, Inc., 
    552 U.S. 312
    , 322–23
    (2008) (“Premarket approval . . . imposes ‘requirements’
    under the [Medical Device Amendments of 1976] . . . . [I]t
    is in no sense an exemption from federal safety review—it is
    federal safety review.”). If a plaintiff claims that such a label
    is false or misleading notwithstanding review and approval
    by FSIS, he is essentially claiming that the agency’s decision
    to approve the label was wrong. Cf. Marentette v. Abbott
    Labs., Inc., 
    886 F.3d 112
    , 118 (2d Cir. 2018). Thus, a
    plaintiff who brings a state law claim that the approved label
    4
    Cohen claims that Webb is limited to situations in which federal
    regulations dictate the data collection process used to support certain
    label statements (such as retained water representations). But in Webb,
    we found two separate federal requirements that each preempted the
    plaintiff’s claims: (1) the detailed regulation about measuring water
    retention, and (2) agency approval of the label. 999 F.3d at 1201–02.
    10                   COHEN V. CONAGRA
    is false or misleading is seeking to impose a requirement
    different from the federal requirements. That state law claim
    is preempted by § 467e, which bars plaintiffs from
    challenging the agency’s application of the PPIA’s
    mislabeling standards through state law claims. See Webb,
    999 F.3d at 1204.
    Cohen argues that, Webb notwithstanding, the PPIA
    includes a savings clause that allows his claims to survive
    preemption. Section 467e provides that any State “may,
    consistent with the requirements under this chapter exercise
    concurrent jurisdiction with the Secretary over articles
    required to be inspected under this chapter for the purpose of
    preventing the distribution . . . of any such articles which are
    adulterated or misbranded and are outside of [an official]
    establishment.” But in National Broiler Council v. Voss, we
    explained that § 467e “authorizes states to undertake,
    concurrently with the USDA, efforts to enforce federal
    requirements.” 
    44 F.3d 740
    , 746 (9th Cir. 1994) (per
    curiam) (“[Section 467e] does not grant states the authority
    to enact their own additional requirements.”). Cohen’s
    policy arguments against preemption are not only irrelevant,
    but also unpersuasive. The absence of a remedy for
    consumers in the PPIA is intentional. See 21 U.S.C. § 467d.
    Congress granted a federal agency the authority to uniformly
    determine the standard for poultry mislabeling and to apply
    that standard to labels before they go to market. See Voss,
    
    44 F.3d at 744
    . Allowing private consumers to second-guess
    the agency’s decisions through state law claims against
    producers would both circumvent that pre-approval process
    and conflict with the PPIA’s goal of national uniformity. See
    21 U.S.C. § 467e; H.R. Rep. No. 90-1333, (1968), reprinted
    in 1968 U.S.C.C.A.N. 3426, 3442 (“States would be
    precluded [under the amended PPIA] from imposing
    additional or different labeling . . . requirements for federally
    COHEN V. CONAGRA                              11
    inspected products. Both industry and consumers would
    benefit from . . . greater uniformity of labeling requirements
    . . . .”). Thus, if ConAgra’s labels were reviewed and
    approved by FSIS, then Cohen’s claims challenging the
    labels would be preempted. 5
    Cohen mainly disputes whether there is enough evidence
    in the record to support the district court’s finding that
    ConAgra’s labels were reviewed and approved by FSIS. The
    only evidence before us is the label itself—there are no
    affidavits or other documentary evidence showing that the
    label was submitted to and approved by FSIS. 6 In Webb, we
    5
    Webb did leave a “possible ‘narrow gap’” through which a
    plaintiff’s claims might survive preemption. 999 F.3d at 1204. But that
    “gap” is limited to situations in which the plaintiff challenges the facts
    underlying the agency approval process. See In re Aurora Dairy Corp.
    Organic Milk Mktg. & Sales Pracs. Litig., 
    621 F.3d 781
    , 797–99 (8th
    Cir. 2010). Cohen does not make those allegations (and it is unlikely
    any such allegations, if made, would be plausible given that the
    “synthetic” ingredients are listed in the ingredient list on the packaging
    of the chicken products).
    6
    After argument, ConAgra filed a Federal Rule of Appellate
    Procedure 28(j) letter including an application for sketch approval for
    one of its chicken products, with a stamp showing FSIS approved the
    application. The “approved” label contains the same representations as
    those that Cohen challenges here. And because “[p]reviously approved
    labels containing special claims may be generically approved if the only
    modification involves changes unrelated to the special claim,” Prior
    Label Approval System: Generic Label Approval, 
    78 Fed. Reg. 66826
    -
    01, 66830 (Nov. 7, 2013), ConAgra’s evidence would preempt all of
    Cohen’s product-label claims to all product labels, (unless he can
    plausibly allege the modification is misleading). Cohen does not do so
    here. Instead, he alleges that the special statements (which are
    unchanged) are misleading. Thus, ConAgra’s evidence would establish
    12                      COHEN V. CONAGRA
    found that label evidence alone was enough to conclude that
    a retained water claim was federally approved, but the
    plaintiff in that case did not challenge whether the label was
    reviewed by FSIS. See 
    id.
     at 1203–04. 7 By contrast, Cohen
    contends that ConAgra used the generic approval process for
    its labels, improperly bypassing FSIS review. Here, we find
    that the mere existence of the label is insufficient to establish
    that it was reviewed and approved by FSIS. Preemption is
    an affirmative defense, so the defendant bears the burden of
    pleading and supporting its preemption argument. See
    Durnford v. MusclePharm Corp., 
    907 F.3d 595
    , 603 n.8 (9th
    Cir. 2018). Thus, when the parties dispute whether FSIS
    review occurred at all, the defendant must produce evidence
    that the label was reviewed and approved by FSIS. After all,
    that the challenged statements were reviewed by FSIS and would
    preempt Cohen’s claims.
    “Rule 28(j) . . . is not designed to bring new evidence through the
    back door.” Manley v. Rowley, 
    847 F.3d 705
    , 710 n.2 (9th Cir. 2017)
    (citation omitted). Even if we could take judicial notice of the approval
    (and ConAgra had so moved), we would remand for consideration of this
    new information, especially where we are remanding for consideration
    of Cohen’s website claims. On remand, ConAgra may submit its
    approval evidence to the district court, which may take judicial notice of
    the evidence (if appropriate) or allow limited discovery only into
    ConAgra’s preempted-by-approval defense. See Ellingson Timber Co.
    v. Great N. Ry. Co., 
    424 F.2d 497
    , 499 (9th Cir. 1970) (recognizing
    court’s authority to limit discovery to potentially dispositive issues).
    7
    Instead, the plaintiff in Webb argued only that the retained water
    claim itself was a generic claim, which is true. 999 F.3d at 1203. But a
    review of the agency’s rules showed that “when a poultry label includes
    special statements in addition to general statements, FSIS reviews the
    entirety of the label.” Id. And because the label contained special
    statements, we concluded that FSIS reviewed and approved all the
    statements on the label, including the generic retained water claim. Id.
    at 1203–04.
    COHEN V. CONAGRA                             13
    the defendant producer and not the plaintiff will have access
    to evidence as to FSIS review and approval of its label. 8 Cf.
    Molski v. Foley Ests. Vineyard & Winery, LLC, 
    531 F.3d 1043
    , 1048 (9th Cir. 2008). And this is hardly a significant
    burden. 9 Thus, we reverse the district court’s preemption of
    Cohen’s claims challenging the product labels.
    We emphasize the limited nature of our remand. On
    remand, the parties should submit evidence about (and the
    district court should decide) only whether ConAgra’s label
    was reviewed and approved by FSIS. If the evidence shows
    that ConAgra’s label was approved by FSIS, then Cohen’s
    claims are preempted. Cohen may not try to argue or show
    that FSIS’s approval decision was wrong. Once the agency
    has decided that a poultry label meets the requirements of
    federal law, a plaintiff has no recourse through state law
    (except for the “possible ‘narrow gap’” discussed supra note
    5, which is inapplicable here).
    IV.
    ConAgra’s website representations, however, were not
    reviewed by FSIS. The federal regulations require only the
    review of labels, which “means a display of written, printed,
    or graphic matter upon any article or the immediate
    container . . . of any article.” 
    21 U.S.C. § 453
    (s). A website
    8
    That a plaintiff could make a Freedom of Information Act request
    to FSIS is irrelevant. It is the defendant who will have the required
    information (assuming the defendant’s review and approval claim is
    accurate).
    9
    As if to prove our point, ConAgra evidently had no trouble
    producing records of FSIS review after oral argument. But as we have
    discussed, ConAgra should have submitted that evidence to the district
    court, not on appeal, and not through a 28(j) letter.
    14                    COHEN V. CONAGRA
    representation is not a label. But in Taylor AG Industries v.
    Pure-Gro, we held that state law claims related to
    advertising that are “premised ultimately upon the
    inadequacy of the product label” are treated the same as a
    state law claim about the label itself. 
    54 F.3d 555
    , 561 (9th
    Cir. 1995). We further held that a plaintiff’s state law claim
    that a manufacturer had inadequate warnings at the point-of-
    sale of a product is preempted if federal law does not require
    the label to include such warnings. 
    Id.
     That rule is logical
    and necessary. Otherwise, plaintiffs could circumvent
    preemption by simply challenging an online picture of a
    label rather than the label itself. 10
    But here, the label and the website are not materially
    identical. The key website representation about the chicken
    products reads: “They’re made with 100% natural, white
    meat chicken and without preservatives, artificial flavors, or
    artificial colors.” Applying our holding in Taylor AG
    Industries, and assuming that the product labels were
    reviewed by FSIS, Cohen cannot challenge the first half of
    that representation. The phrase “They’re made with 100%
    natural, white-meat chicken” is essentially identical to the
    representation on the product label—“Made with 100%
    Natural White Meat Chicken.” Any challenge to that phrase
    is thus “premised ultimately upon the inadequacy of the
    product label” and preempted. Taylor AG Indus., 
    54 F.3d at 561
    .
    But the second half of that representation—“They’re
    [(the chicken products)] made . . . without preservatives,
    artificial flavors, or artificial colors”—is materially different
    It is not clear if Cohen is challenging the image of the chicken
    10
    products as misleading, but if he is, that claim would be preempted
    (assuming FSIS reviewed and approved the label).
    COHEN V. CONAGRA                             15
    from the representations on the label. As ConAgra
    acknowledges, the label “nowhere claims that the products,
    as a whole, . . . contain ‘no preservatives.’” But the website
    representation does claim that the chicken products as a
    whole are made without preservatives, artificial flavors, or
    artificial colors. The conjunction “and” shows that the
    phrase “without preservatives, artificial flavors, or artificial
    colors” modifies the whole product, not just the “natural,
    white-meat chicken.” Thus, the website representation
    materially differs from the product label. Accordingly,
    Cohen’s state law claims challenging ConAgra’s website
    representation that the chicken products as a whole contain
    no preservatives, artificial flavors, or artificial colors, are not
    preempted (whether or not the product labels were reviewed
    and approved by FSIS).
    V.
    ConAgra urges us to affirm the district court’s decision
    on different grounds, but we decline its invitation. ConAgra
    argues that (1) there is no plausible claim that its
    representations are false or misleading under California’s
    reasonable consumer standard, see Williams v. Gerber
    Prods. Co., 
    552 F.3d 934
    , 938 (9th Cir. 2008); (2) Cohen has
    failed to plead “with particularity the circumstances
    constituting fraud,” Fed. R. Civ. P. 9(b); (3) Cohen has not
    alleged an injury in fact; (4) Cohen has not alleged a future
    harm, and thus cannot seek injunctive relief; and (5) this case
    should be referred to the agency to decide in the first
    instance, under the primary jurisdiction doctrine. 11 We
    decline to consider ConAgra’s first four arguments, which
    ConAgra may reassert on remand. We reach only
    11
    ConAgra incorporates by reference another argument in a
    footnote. We do not consider that argument. See Ninth Cir. R. 28-1(b).
    16                 COHEN V. CONAGRA
    ConAgra’s last argument and conclude that the primary
    jurisdiction doctrine is inapplicable here.
    The primary jurisdiction doctrine “is a prudential
    doctrine under which courts may, under appropriate
    circumstances, determine that the initial decisionmaking
    responsibility should be performed by the relevant agency
    rather than the courts.” Syntek Semiconductor Co., Ltd., v.
    Microchip Tech. Inc., 
    307 F.3d 775
    , 780 (9th Cir. 2002).
    “Primary jurisdiction is properly invoked when a claim . . .
    requires resolution of an issue of first impression, or of a
    particularly complicated issue that Congress has committed
    to a regulatory agency.” Brown v. MCI WorldCom Network
    Servs., Inc., 
    277 F.3d 1166
    , 1172 (9th Cir. 2002). “The
    doctrine does not require that all claims within an agency’s
    purview to be decided by the agency. Nor is it intended to
    ‘secure expert advice’ for the courts from regulatory
    agencies every time a court is presented with an issue
    conceivably within the agency’s ambit.” 
    Id.
     (quoting United
    States v. Gen. Dynamics Corp., 
    828 F.2d 1356
    , 1365 (9th
    Cir. 1987)).
    The issue here, whether ConAgra’s product labels are
    false or misleading, is not a complicated issue or even an
    issue of first impression, as FSIS may have already decided
    the question. There is also no risk of conflict between FSIS
    and courts because the PPIA preempts any state law claims
    that would impose requirements different from the federal
    requirements imposed by FSIS. See Webb, 999 F.3d at 1203.
    Thus, none of the justifications for the primary jurisdiction
    doctrine exist here. Moreover, the doctrine would require us
    to “either stay[] proceedings or dismiss[] the case without
    prejudice, so that the parties may seek an administrative
    ruling.” Clark v. Time Warner Cable, 
    523 F.3d 1110
    , 1115
    (9th Cir. 2008). But “‘[t]here is no formal transfer
    COHEN V. CONAGRA                   17
    mechanism between the courts and the agency’; rather, the
    parties are responsible for initiating administrative
    proceedings themselves.” 
    Id.
     (quoting Syntek, 307 F.3d
    at 782 n.3). Here, it is unclear how Cohen could seek an
    administrative ruling, and ConAgra does not suggest a path
    forward. For these reasons, we decline to invoke the primary
    jurisdiction doctrine.
    AFFIRMED IN PART, REVERSED IN PART, and
    REMANDED. 12
    12
    The parties shall bear their own costs on appeal.