Kevin Nguyen v. Barnes & Noble Inc. , 763 F.3d 1171 ( 2014 )


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  •                      FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    KEVIN KHOA NGUYEN, an                             No. 12-56628
    individual, on behalf of himself and
    all others similarly situated,                      D.C. No.
    Plaintiff-Appellee,         8:12-cv-00812-
    JST-RNB
    v.
    BARNES & NOBLE INC.,                                OPINION
    Defendant-Appellant.
    Appeal from the United States District Court
    for the Central District of California
    Josephine L. Staton, District Judge, Presiding
    Argued and Submitted
    May 16, 2014—Pasadena, California
    Filed August 18, 2014
    Before: John T. Noonan and Kim McLane Wardlaw,
    Circuit Judges, and Roslyn O. Silver, Senior District
    Judge.*
    Opinion by Judge Noonan
    *
    The Honorable Roslyn O. Silver, Senior District Judge for the U.S.
    District Court for the District of Arizona, sitting by designation.
    2              NGUYEN V. BARNES & NOBLE, INC.
    SUMMARY**
    Arbitration
    The panel affirmed the district court’s denial of Barnes &
    Noble, Inc.’s motion to compel arbitration and to stay court
    proceedings pursuant to an arbitration agreement contained
    in Barnes & Noble’s website’s Terms of Use, arising from a
    putative class action brought by a plaintiff whose order on the
    Barnes & Noble website for a Hewlett-Packard Touchpad
    was cancelled.
    The Terms of Use on the Barnes & Noble website was
    part of a “browsewrap” agreement, where the website’s terms
    and conditions of use were generally posted on the website
    via a hyperlink at the bottom of the screen.
    The panel held that the plaintiff website user had
    insufficient notice of Barnes & Noble’s Terms of Use, and
    thus did not enter into an agreement with Barnes & Noble to
    arbitrate his claims. The panel held that there was no
    evidence that the website user had actual knowledge of the
    agreement. The panel further held that where a website
    makes its terms of use available via a conspicuous hyperlink
    on every page of the website but otherwise provides no notice
    to users nor prompts them to take any affirmative action to
    demonstrate assent, even close proximity of the hyperlink to
    relevant buttons users must click on - without more - is
    insufficient to give rise to constructive notice. The panel also
    **
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    NGUYEN V. BARNES & NOBLE, INC.                 3
    held that the district court did not abuse its discretion in
    rejecting Barnes & Noble’s estoppel argument.
    COUNSEL
    Michelle C. Doolin (argued), Leo P. Norton, and Erin E.
    Goodsell, Cooley LLP, San Diego, California, for Defendant-
    Appellant.
    Gretchen Carpenter (argued), and Brian R. Strange, Strange
    & Carpenter, Los Angeles, California, for Plaintiff-Appellee.
    OPINION
    NOONAN, Circuit Judge:
    Barnes & Noble, Inc. (“Barnes & Noble”) appeals the
    district court’s denial of its motion to compel arbitration
    against Kevin Khoa Nguyen (“Nguyen”) pursuant to the
    arbitration agreement contained in its website’s Terms of
    Use. In order to resolve the issue of arbitrability, we must
    address whether Nguyen, by merely using Barnes & Noble’s
    website, agreed to be bound by the Terms of Use, even
    though Nguyen was never prompted to assent to the Terms of
    Use and never in fact read them. We agree with the district
    court that Barnes & Noble did not provide reasonable notice
    of its Terms of Use, and that Nguyen therefore did not
    unambiguously manifest assent to the arbitration provision
    contained therein.
    4           NGUYEN V. BARNES & NOBLE, INC.
    We also agree with the district court that Nguyen is not
    equitably estopped from avoiding arbitration because he
    relied on the Terms of Use’s choice of law provision.
    We therefore affirm the district court’s denial of Barnes
    & Noble’s motion to compel arbitration and to stay court
    proceedings.
    I. Background
    A.
    The underlying facts are not in dispute. Barnes &
    Noble is a national bookseller that owns and operates
    hundreds of bookstores as well as the website
    . In August 2011, Barnes &
    Noble, along with other retailers across the country,
    liquidated its inventory of discontinued Hewlett-Packard
    Touchpads (“Touchpads”), an unsuccessful competitor to
    Apple’s iPad, by advertising a “fire sale” of Touchpads at a
    heavily discounted price. Acting quickly on the nationwide
    liquidation of Touchpads, Nguyen purchased two units on
    Barnes & Noble’s website on August 21, 2011, and received
    an email confirming the transaction. The following day,
    Nguyen received another email informing him that his order
    had been cancelled due to unexpectedly high demand.
    Nguyen alleges that, as a result of “Barnes & Noble’s
    representations, as well as the delay in informing him it
    would not honor the sale,” he was “unable to obtain an HP
    Tablet during the liquidation period for the discounted price,”
    and was “forced to rely on substitute tablet technology, which
    he subsequently purchased . . . [at] considerable expense.”
    NGUYEN V. BARNES & NOBLE, INC.                  5
    B.
    In April 2012, Nguyen filed this lawsuit in California
    Superior Court on behalf of himself and a putative class of
    consumers whose Touchpad orders had been cancelled,
    alleging that Barnes & Noble had engaged in deceptive
    business practices and false advertising in violation of both
    California and New York law. Barnes & Noble removed the
    action to federal court and moved to compel arbitration under
    the Federal Arbitration Act (“FAA”), arguing that Nguyen
    was bound by the arbitration agreement in the website’s
    Terms of Use.
    The website’s Terms of Use are available via a “Terms of
    Use” hyperlink located in the bottom left-hand corner of
    every page on the Barnes & Noble website, which appears
    alongside other hyperlinks labeled “NOOK Store Terms,”
    “Copyright,” and “Privacy Policy.” These hyperlinks also
    appear underlined and set in green typeface in the lower left-
    hand corner of every page in the online checkout process.
    Nguyen neither clicked on the “Terms of Use” hyperlink
    nor actually read the Terms of Use. Had he clicked on the
    hyperlink, he would have been taken to a page containing the
    full text of Barnes & Noble’s Terms of Use, which state, in
    relevant part: “By visiting any area in the Barnes &
    Noble.com Site, creating an account, [or] making a purchase
    via the Barnes & Noble.com Site . . . a User is deemed to
    have accepted the Terms of Use.” Nguyen also would have
    come across an arbitration provision, which states:
    6          NGUYEN V. BARNES & NOBLE, INC.
    XVIII. DISPUTE RESOLUTION
    Any claim or controversy at law or equity that
    arises out of the Terms of Use, the Barnes &
    Noble.com Site or any Barnes & Noble.com
    Service (each a “Claim”), shall be resolved
    through binding arbitration conducted by
    telephone, online or based solely upon written
    submissions where no in-person appearance is
    required. In such cases, arbitration shall be
    administered by the American Arbitration
    Association under its Commercial Arbitration
    Rules (including without limitation the
    Supplementary Procedures for Consumer-
    Related Disputes, if applicable), and judgment
    on the award rendered by the arbitrator(s) may
    be entered in any court having jurisdiction
    thereof.
    ....
    Any claim shall be arbitrated or litigated, as
    the case may be, on an individual basis and
    shall not be consolidated with any Claim of
    any other party whether through class action
    proceedings, class arbitration proceedings or
    otherwise.
    ....
    Each of the parties hereby knowingly,
    voluntarily and intentionally waives any right
    it may have to a trial by jury in respect of any
    litigation (including but not limited to any
    NGUYEN V. BARNES & NOBLE, INC.                  7
    claims, counterclaims, cross-claims, or third
    party claims) arising out of, under or in
    connection with these Terms of Use. Further,
    each party hereto certifies that no
    representative or agent of either party has
    represented, expressly or otherwise, that such
    a party would not in the event of such
    litigation, seek to enforce this waiver of right
    to jury trial provision. Each of the parties
    acknowledges that this section is a material
    inducement for the other party entering into
    these Terms of Use.
    Nguyen contends that he cannot be bound to the
    arbitration provision because he neither had notice of nor
    assented to the website’s Terms of Use. Barnes & Noble, for
    its part, asserts that the placement of the “Terms of Use”
    hyperlink on its website put Nguyen on constructive notice of
    the arbitration agreement. Barnes & Noble contends that this
    notice, combined with Nguyen’s subsequent use of the
    website, was enough to bind him to the Terms of Use. The
    district court disagreed, and Barnes & Noble now appeals.
    II. Standard of Review
    “We review the denial of a motion to compel arbitration
    de novo.” Cox v. Ocean View Hotel Corp., 
    533 F.3d 1114
    ,
    1119 (9th Cir. 2008). Underlying factual findings are
    reviewed for clear error, Balen v. Holland Am. Line Inc.,
    
    583 F.3d 647
    , 652 (9th Cir. 2009), while “[t]he interpretation
    and meaning of contract provisions” are reviewed de novo,
    Milenbach v. Comm’r, 
    318 F.3d 924
    , 930 (9th Cir. 2003).
    8            NGUYEN V. BARNES & NOBLE, INC.
    III. Discussion
    A.
    The FAA, 9 U.S.C. § 1 et seq., requires federal district
    courts to stay judicial proceedings and compel arbitration of
    claims covered by a written and enforceable arbitration
    agreement. 
    Id. § 3.
    The FAA limits the district court’s role to
    determining whether a valid arbitration agreement exists, and
    whether the agreement encompasses the disputes at issue. See
    Chiron Corp. v. Ortho Diagnostic Sys., Inc., 
    207 F.3d 1126
    ,
    1130 (9th Cir. 2000). The parties do not quarrel that Barnes
    & Noble’s arbitration agreement, should it be found
    enforceable, encompasses Nguyen’s claims. The only issue
    is whether a valid arbitration agreement exists.
    In determining whether a valid arbitration agreement
    exists, federal courts “apply ordinary state-law principles that
    govern the formation of contracts.” First Options of Chicago,
    Inc. v. Kaplan, 
    514 U.S. 938
    , 944 (1995). Federal courts
    sitting in diversity look to the law of the forum state—here,
    California—when making choice of law determinations.
    Hoffman v. Citibank (S.D.), N.A., 
    546 F.3d 1078
    , 1082 (9th
    Cir. 2008) (per curiam). Under California law, the parties’
    choice of law will govern unless section 187(2) of the
    Restatement (Second) of Conflict of Laws dictates a different
    result. 
    Id. Here, the
    parties agree that the validity of the arbitration
    agreement is governed by New York law, as specified by the
    Terms of Use’s choice of law provision. But whether the
    choice of law provision applies depends on whether the
    parties agreed to be bound by Barnes & Noble’s Terms of
    Use in the first place. As the district court acknowledged in
    NGUYEN V. BARNES & NOBLE, INC.                  9
    its order, we need not engage in this circular inquiry because
    both California and New York law dictate the same outcome.
    Thus, in evaluating the validity of Barnes & Noble’s
    arbitration agreement, we apply New York law, to the extent
    possible.
    For the reasons that follow, we hold that Nguyen did not
    enter into Barnes & Noble’s agreement to arbitrate.
    B.
    “While new commerce on the Internet has exposed courts
    to many new situations, it has not fundamentally changed the
    principles of contract.” Register.com, Inc. v. Verio, Inc.,
    
    356 F.3d 393
    , 403 (2d Cir. 2004). One such principle is the
    requirement that “[m]utual manifestation of assent, whether
    by written or spoken word or by conduct, is the touchstone of
    contract.” Specht v. Netscape Commc’ns Corp., 
    306 F.3d 17
    ,
    29 (2d Cir. 2002) (applying California law).
    Contracts formed on the Internet come primarily in two
    flavors: “clickwrap” (or “click-through”) agreements, in
    which website users are required to click on an “I agree” box
    after being presented with a list of terms and conditions of
    use; and “browsewrap” agreements, where a website’s terms
    and conditions of use are generally posted on the website via
    a hyperlink at the bottom of the screen. See 
    Register.com, 356 F.3d at 428
    –30. Barnes & Noble’s Terms of Use fall in
    the latter category.
    “Unlike a clickwrap agreement, a browsewrap agreement
    does not require the user to manifest assent to the terms and
    conditions expressly . . . [a] party instead gives his assent
    simply by using the website.” Hines v. Overstock.com, Inc.,
    10           NGUYEN V. BARNES & NOBLE, INC.
    
    668 F. Supp. 2d 362
    , 366–67 (E.D.N.Y. 2009) (citation and
    quotation marks omitted) (alteration in original). Indeed, “in
    a pure-form browsewrap agreement, ‘the website will contain
    a notice that—by merely using the services of, obtaining
    information from, or initiating applications within the
    website—the user is agreeing to and is bound by the site’s
    terms of service.’” Fteja v. Facebook, Inc., 
    841 F. Supp. 2d 829
    , 837 (S.D.N.Y. 2012) (quoting United States v. Drew,
    
    259 F.R.D. 449
    , 462 n.22 (C.D. Cal. 2009)). Thus, “by
    visiting the website—something that the user has already
    done—the user agrees to the Terms of Use not listed on the
    site itself but available only by clicking a hyperlink.” 
    Id. “The defining
    feature of browsewrap agreements is that the user
    can continue to use the website or its services without visiting
    the page hosting the browsewrap agreement or even knowing
    that such a webpage exists.” Be In, Inc. v. Google Inc., No.
    12-CV-03373-LHK, 
    2013 WL 5568706
    , at *6 (N.D. Cal. Oct.
    9, 2013). “Because no affirmative action is required by the
    website user to agree to the terms of a contract other than his
    or her use of the website, the determination of the validity of
    the browsewrap contract depends on whether the user has
    actual or constructive knowledge of a website’s terms and
    conditions.” Van Tassell v. United Mktg. Grp., LLC, 795 F.
    Supp. 2d 770, 790 (N.D. Ill. 2011) (citing Sw. Airlines Co. v.
    BoardFirst, LLC, No. 06-CV-0891-B, 
    2007 WL 4823761
    , at
    *4 (N.D. Tex. Sept. 12, 2007)); see also Mark A. Lemley,
    Terms of Use, 
    91 Minn. L
    . Rev. 459, 477 (2006) (“Courts
    may be willing to overlook the utter absence of assent only
    when there are reasons to believe that the [website user] is
    aware of the [website owner’s] terms.”).
    Were there any evidence in the record that Nguyen had
    actual notice of the Terms of Use or was required to
    affirmatively acknowledge the Terms of Use before
    NGUYEN V. BARNES & NOBLE, INC.                   11
    completing his online purchase, the outcome of this case
    might be different. Indeed, courts have consistently enforced
    browsewrap agreements where the user had actual notice of
    the agreement. See, e.g., 
    Register.com, 356 F.3d at 401
    –04
    (finding likelihood of success on the merits in a breach of
    browsewrap claim where the defendant “admitted that . . . it
    was fully aware of the terms” of the offer); Sw. Airlines Co.,
    
    2007 WL 4823761
    , at *4–6 (finding proper contract
    formation where defendant continued its breach after being
    notified of the terms in a cease and desist letter); Ticketmaster
    Corp. v. Tickets.com, Inc., No. CV-997654, 
    2003 WL 21406289
    , at *2 (C.D. Cal. Mar. 7, 2003) (denying
    defendants’ summary judgment motion on browsewrap
    contract claim where defendants continued breaching contract
    after receiving letter quoting the browsewrap contract terms).
    Courts have also been more willing to find the requisite
    notice for constructive assent where the browsewrap
    agreement resembles a clickwrap agreement—that is, where
    the user is required to affirmatively acknowledge the
    agreement before proceeding with use of the website. See,
    e.g., Zaltz v. JDATE, 
    952 F. Supp. 2d 439
    , 451–52 (E.D.N.Y.
    2013) (enforcing forum selection clause where prospective
    members had to check box confirming that they both read and
    agreed to the website’s Terms and Conditions of Service to
    obtain account); 
    Fteja, 841 F. Supp. 2d at 838
    –40 (enforcing
    forum selection clause in website’s terms of service where a
    notice below the “Sign Up” button stated, “By clicking Sign
    Up, you are indicating that you have read and agree to the
    Terms of Service,” and user had clicked “Sign Up”).
    But where, as here, there is no evidence that the website
    user had actual knowledge of the agreement, the validity of
    the browsewrap agreement turns on whether the website puts
    a reasonably prudent user on inquiry notice of the terms of
    12           NGUYEN V. BARNES & NOBLE, INC.
    the contract. 
    Specht, 306 F.3d at 30
    –31; see also In re
    Zappos.com, Inc. Customer Data Sec. Breach Litig., 893 F.
    Supp. 2d 1058, 1064 (D. Nev. 2012). Whether a user has
    inquiry notice of a browsewrap agreement, in turn, depends
    on the design and content of the website and the agreement’s
    webpage. Google, 
    2013 WL 5568406
    , at *6. Where the link
    to a website’s terms of use is buried at the bottom of the page
    or tucked away in obscure corners of the website where users
    are unlikely to see it, courts have refused to enforce the
    browsewrap agreement. See, e.g., 
    Specht, 306 F.3d at 23
    (refusing to enforce terms of use that “would have become
    visible to plaintiffs only if they had scrolled down to the next
    screen”); In re 
    Zappos.com, 893 F. Supp. 2d at 1064
    (“The
    Terms of Use is inconspicuous, buried in the middle to
    bottom of every Zappos.com webpage among many other
    links, and the website never directs a user to the Terms of
    Use.”); Van Tassell, 
    795 F. Supp. 2d 792
    –93 (refusing to
    enforce arbitration clause in browsewrap agreement that was
    only noticeable after a “multi-step process” of clicking
    through non-obvious links); 
    Hines, 668 F. Supp. 2d at 367
    (plaintiff “could not even see the link to [the terms and
    conditions] without scrolling down to the bottom of the
    screen—an action that was not required to effectuate her
    purchase”). On the other hand, where the website contains an
    explicit textual notice that continued use will act as a
    manifestation of the user’s intent to be bound, courts have
    been more amenable to enforcing browsewrap agreements.
    See, e.g., Cairo, Inc. v. Crossmedia Servs., Inc., No. 04-
    04825, 
    2005 WL 756610
    , at *2, *4–5 (N.D. Cal. Apr. 1,
    2005) (enforcing forum selection clause in website’s terms of
    use where every page on the website had a textual notice that
    read: “By continuing past this page and/or using this site, you
    agree to abide by the Terms of Use for this site, which
    prohibit commercial use of any information on this site”). But
    NGUYEN V. BARNES & NOBLE, INC.                    13
    see Pollstar v. Gigmania, Ltd., 
    170 F. Supp. 2d 974
    , 981
    (E.D. Cal. 2000) (refusing to enforce browsewrap agreement
    where textual notice appeared in small gray print against a
    gray background). In short, the conspicuousness and
    placement of the “Terms of Use” hyperlink, other notices
    given to users of the terms of use, and the website’s general
    design all contribute to whether a reasonably prudent user
    would have inquiry notice of a browsewrap agreement.
    Barnes & Noble argues that the placement of the “Terms
    of Use” hyperlink in the bottom left-hand corner of every
    page on the Barnes & Noble website, and its close proximity
    to the buttons a user must click on to complete an online
    purchase, is enough to place a reasonably prudent user on
    constructive notice. It is true that the location of the hyperlink
    on Barnes & Noble’s website distinguishes this case from
    Specht, the leading authority on the enforceability of
    browsewrap terms under New York law. There, the Second
    Circuit refused to enforce an arbitration provision in a
    website’s licensing terms where the hyperlink to the terms
    was located at the bottom of the page, hidden below the
    “Download” button that users had to click to initiate the
    software download. See 
    Specht, 306 F.3d at 30
    . Then–Second
    Circuit Judge Sotomayor, writing for the panel, held that “a
    reference to the existence of license terms on a submerged
    screen is not sufficient to place consumers on inquiry or
    constructive notice of those terms.” 
    Id. at 32.
    By contrast,
    here the “Terms of Use” link appears either directly below the
    relevant button a user must click on to proceed in the
    checkout process or just a few inches away. On some pages,
    the content of the webpage is compact enough that a user can
    view the link without scrolling. On the remaining pages, the
    hyperlink is close enough to the “Proceed with Checkout”
    14             NGUYEN V. BARNES & NOBLE, INC.
    button that a user would have to bring the link within his field
    of vision in order to complete his order.
    But the proximity or conspicuousness of the hyperlink
    alone is not enough to give rise to constructive notice, and
    Barnes & Noble directs us to no case law that supports this
    proposition.1 The most analogous case the court was able to
    locate is PDC Labs., Inc. v. Hach Co., an unpublished district
    court order cited by neither party. No. 09-1110, 
    2009 WL 2605270
    (C.D. Ill. Aug. 25, 2009). There, the “Terms [and
    Conditions of Sale] were hyperlinked on three separate pages
    of the online . . . order process in underlined, blue, contrasting
    text.” 
    Id. at *3.
    The court held that “[t]his contrasting text is
    sufficient to be considered conspicuous,” thereby placing a
    reasonable user on notice that the terms applied. 
    Id. It also
    observed, however, that the terms’ conspicuousness was
    reinforced by the language of the final checkout screen,
    which read, “‘STEP 4 of 4: Review terms, add any comments,
    and submit order,’” and was followed by a hyperlink to the
    Terms. 
    Id. (emphasis added).
    1
    Indeed, in cases where courts have relied on the proximity of the
    hyperlink to enforce a browsewrap agreement, the websites at issue have
    also included something more to capture the user’s attention and secure
    her assent. See, e.g., 5381 Partners LLC v. Sharesale.com, Inc., No. 12-
    CV-4263 JFB AKT, 
    2013 WL 5328324
    , at *7 (E.D.N.Y. Sept. 23, 2013)
    (in addition to hyperlink that appeared adjacent to the activation button
    users had to click on, website also contained a text warning near the
    button that stated “By clicking and making a request to Activate, you
    agree to the terms and conditions in the [agreement]”); Zaltz, 
    952 F. Supp. 2d
    at 451–52 (users required to check box confirming that they had
    reviewed and agreed to website’s Terms and Conditions, even though
    hyperlink to Terms and Conditions was located on the same screen as the
    button users had to click on to complete registration).
    NGUYEN V. BARNES & NOBLE, INC.                         15
    As in PDC, the checkout screens here contained “Terms
    of Use” hyperlinks in underlined, color-contrasting text. But
    PDC is dissimilar in that the final screen on that website
    contained the phrase “Review terms.” PDC Labs, 
    2009 WL 2605270
    , at *3. This admonition makes PDC distinguishable,
    despite the court’s explanation that the blue contrasting
    hyperlinks were sufficiently conspicuous on their own. That
    the PDC decision couched its holding in terms of procedural
    unconscionability rather than contract formation further
    distinguishes it from our case. See 
    id. In light
    of the lack of controlling authority on point, and
    in keeping with courts’ traditional reluctance to enforce
    browsewrap agreements against individual consumers,2 we
    therefore hold that where a website makes its terms of use
    available via a conspicuous hyperlink on every page of the
    website but otherwise provides no notice to users nor prompts
    them to take any affirmative action to demonstrate assent,
    even close proximity of the hyperlink to relevant buttons
    users must click on—without more—is insufficient to give
    rise to constructive notice. While failure to read a contract
    before agreeing to its terms does not relieve a party of its
    obligations under the contract, Gillman v. Chase Manhattan
    Bank, N.A., 
    73 N.Y.2d 1
    , 11 (1988), the onus must be on
    website owners to put users on notice of the terms to which
    they wish to bind consumers. Given the breadth of the range
    of technological savvy of online purchasers, consumers
    2
    See Woodrow Hartzog, Website Design as Contract, 60 Am. U. L.
    Rev. 1635, 1644 (2011) (observing that courts “tend to shy away from
    enforcing browsewrap agreements that require no outward manifestation
    of assent”); Lemley, 
    91 Minn. L
    . Rev. at 472–77 (“An examination of the
    cases that have considered browsewraps in the last five years demonstrates
    that the courts have been willing to enforce terms of use against
    corporations, but have not been willing to do so against individuals.”).
    16          NGUYEN V. BARNES & NOBLE, INC.
    cannot be expected to ferret out hyperlinks to terms and
    conditions to which they have no reason to suspect they will
    be bound.
    Barnes & Noble’s argument that Nguyen’s familiarity
    with other websites governed by similar browsewrap terms,
    including his personal website , gives
    rise to an inference of constructive notice is also of no
    moment. Whether Nguyen has experience with the
    browsewrap agreements found on other websites such as
    Facebook, LinkedIn, MySpace, or Twitter, has no bearing on
    whether he had constructive notice of Barnes & Noble’s
    Terms of Use. There is nothing in the record to suggest that
    those browsewrap terms are enforceable by or against
    Nguyen, much less why they should give rise to constructive
    notice of Barnes & Noble’s browsewrap terms.
    C.
    Barnes & Noble argues in the alternative that the district
    court erroneously rejected its argument that Nguyen should
    be equitably estopped from avoiding arbitration because he
    ratified the Terms of Use by relying on its choice of law
    provision in his complaint and asserting class claims under
    New York law. Reviewing the district court’s decision for
    abuse of discretion, Kingman Reef Atoll Invs., LLC v. United
    States, 
    541 F.3d 1189
    , 1195 (9th Cir. 2008), we reject Barnes
    & Noble’s argument for two reasons.
    First, the doctrine of direct benefits estoppel does not
    apply to the facts at hand. Federal courts have recognized that
    the obligation to arbitrate under the FAA does not attach only
    to one who has personally signed the arbitration provision.
    Thomson-CSF, S.A. v. Am. Arbitration Ass’n, 
    64 F.3d 773
    ,
    NGUYEN V. BARNES & NOBLE, INC.                  17
    776 (2d Cir. 1995). Instead, a non-signatory to an arbitration
    agreement may be compelled to arbitrate where the non-
    signatory “knowingly exploits” the benefits of the agreement
    and receives benefits flowing directly from the agreement.
    See MAG Portfolio Consultant, GMBH v. Merlin Biomed
    Grp. LLC, 
    268 F.3d 58
    , 61 (2d Cir. 2001); see also Belzberg
    v. Verus Invs. Holdings Inc., 
    999 N.E.2d 1130
    , 1134 (N.Y.
    2013). But Nguyen is not the type of non-signatory
    contemplated by the rule. Equitable estoppel typically applies
    to third parties who benefit from an agreement made between
    two primary parties. See, e.g., Wash. Mut. Fin. Grp., LLC v.
    Bailey, 
    364 F.3d 260
    , 267–68 (5th Cir. 2004) (estopping non-
    signatory wife of borrower from avoiding arbitration clause
    of loan agreement made between her husband and lender);
    Parillo v. Nataro, 
    229 N.Y.S.2d 492
    , 493–94 (Sup. Ct. 1962)
    (applying equitable estoppel to third-party beneficiary of
    insurance contract). Here, Nguyen is not a third-party
    beneficiary to Barnes & Noble’s Terms of Use, and whether
    he is a primary party to the Terms of Use lies at the heart of
    this dispute.
    Second, we are unable to find any case law holding that
    reliance on a contract’s choice of law provision in itself
    constitutes a “direct benefit.” The closest case is HD Brous &
    Co., Inc. v. Mrzyglocki, an unpublished district court decision,
    in which the court compelled arbitration against a non-
    signatory petitioner in part because the non-signatory had
    sought to limit the respondent’s choice of substantive law by
    relying on the agreement’s choice of law provision. No. 03
    Civ.8385(CSH), 
    2004 WL 376555
    , at *8 (S.D.N.Y. Feb. 26,
    2004). But HD Brous is distinguishable because the
    agreement there served as the foundational document for the
    business relationship between the parties and explicitly
    named the petitioner as the intended beneficiary. 
    Id. It can
    18           NGUYEN V. BARNES & NOBLE, INC.
    hardly be said here that the choice of New York law—chosen
    unilaterally by Barnes & Noble—was intended to benefit
    Nguyen. Any benefit derived by Nguyen under New York
    law—whether it be the possibility of statutory or treble
    damages on Nguyen’s nationwide class claims—is merely
    incidental.
    In light of these distinguishing facts, the district court did
    not abuse its considerable discretion in rejecting Barnes &
    Noble’s estoppel argument.
    ***
    We hold that Nguyen had insufficient notice of Barnes &
    Noble’s Terms of Use, and thus did not enter into an
    agreement with Barnes & Noble to arbitrate his claims.
    AFFIRMED.