Brandon Hodges v. Comcast Cable Communications ( 2021 )


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  •               FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    BRANDON HODGES,                           No. 19-16483
    Plaintiff-Appellee,
    D.C. No.
    v.                        4:18-cv-01829-
    HSG
    COMCAST CABLE COMMUNICATIONS,
    LLC, a Delaware limited liability
    company,                                  ORDER AND
    Defendant-Appellant.         AMENDED
    OPINION
    Appeal from the United States District Court
    for the Northern District of California
    Haywood S. Gilliam, Jr., District Judge, Presiding
    Argued and Submitted June 1, 2020
    Portland, Oregon
    Filed September 10, 2021
    Amended December 23, 2021
    Before: Marsha S. Berzon, Daniel P. Collins, and
    Lawrence VanDyke, Circuit Judges.
    Order;
    Opinion by Judge Collins;
    Dissent by Judge Berzon
    2                     HODGES V. COMCAST
    SUMMARY *
    Arbitration
    The panel filed (1) an order denying a petition for panel
    rehearing, denying on behalf of the court a petition for
    rehearing en banc, and replacing a dissenting opinion with
    an amended dissent; and (2) an amended dissent.
    In the majority opinion, which remained unchanged, the
    panel reversed the district court’s order denying Comcast
    Cable Communications, LLC’s motion to compel arbitration
    under the Federal Arbitration Act of the claims asserted
    against it by former cable subscriber Brandon Hodges, and
    remanded with instructions to grant the motion.
    Hodges brought a putative class action challenging
    certain of Comcast’s privacy and data-collection practices
    and seeking a variety of monetary and equitable remedies.
    Comcast moved to compel arbitration pursuant to Hodges’
    subscriber agreements. The district court held that, because
    Hodges’ complaint sought “public injunctive relief” as one
    of its requested remedies, the complaint implicated
    California’s McGill rule, under which an arbitration
    provision that waives the right to seek “public injunctive
    relief” in all forums is unenforceable.
    The panel held that the applicability of the McGill rule
    depends upon whether a complaint includes a claim for
    public injunctive relief. Taking into account Blair v. Rent-
    *
    This summary constitutes no part of the opinion of the court. It
    has been prepared by court staff for the convenience of the reader.
    HODGES V. COMCAST                        3
    A-Center, Inc., 
    928 F.3d 819
     (9th Cir. 2019) (holding that
    the Federal Arbitration Act does not preempt the McGill
    rule), the panel held that, under California law, non-waivable
    public injunctive relief is limited to forward-looking
    injunctions that seek to prevent future violations of law for
    the benefit of the general public as a whole, as opposed to a
    particular class of persons, and that do so without the need
    to consider the individual claims of any non-party.
    Declining to rely on Mejia and Maldonado, recent California
    Court of Appeal decisions broadening the McGill rule, the
    panel concluded that these decisions rested on such a patent
    misreading of California law that they would not be followed
    by the California Supreme Court.
    The panel concluded that under the above standard,
    Hodges’ complaint did not seek public injunctive relief.
    Accordingly, the McGill rule was not implicated, and the
    arbitration agreement should have been enforced.
    Dissenting, Judge Berzon wrote that she disagreed with
    the majority’s conclusion, contrary to the court’s precedent
    and to recent decisions of the California Court of Appeal,
    that a forward-looking injunction protecting the privacy
    rights of millions of cable consumers was not “public
    injunctive relief” under California state law.
    4                 HODGES V. COMCAST
    COUNSEL
    Mark A. Perry (argued) and Joshua M. Wesneski, Gibson
    Dunn & Crutcher LLP, Washington, D.C.; Michael W.
    McTigue Jr., Meredith C. Slawe, and Seamus C. Duffy, Akin
    Gump Strauss Hauer & Feld LLP, Philadelphia,
    Pennsylvania; Michael J. Stortz, Akin Gump Strauss Hauer
    & Feld LLP, San Francisco, California; for Defendant-
    Appellant.
    Karla Gilbride (argued), Public Justice P.C., Washington,
    D.C.; Ray Gallo, Gallo LLP, San Francisco, California;
    Hank Bates and David Slade, Carney, Bates & Pulliam
    PLLC, Little Rock, Arkansas; for Plaintiff-Appellee.
    Gary B. Friedman, Los Angeles, California; Professor
    Myriam E. Gilles, Benjamin N. Cardozo School of Law,
    New York, New York; for Amici Curiae Civil Procedure and
    Arbitration Law Professors.
    Roger N. Heller and Ian R. Bensberg, Lieff Cabraser
    Heimann & Bernstein LLP, San Francisco, California, for
    Amici Curiae Consumer Organizations.
    HODGES V. COMCAST                        5
    ORDER
    The dissenting opinion of Judge Berzon, previously
    published at 
    12 F.4th 1108
    , 1122–26, is replaced by the
    accompanying amended dissent. The majority opinion
    previously published at 
    12 F.4th 1108
     remains unchanged.
    Judges Collins and VanDyke have voted to deny the
    petition for panel rehearing and the petition for rehearing en
    banc (Dkt. No. 58). Judge Berzon has voted to grant the
    petition for panel rehearing and the petition for rehearing en
    banc. The full court has been advised of the petition for
    rehearing en banc, and no judge has requested a vote on
    whether to rehear the matter en banc. See FED. R. APP. P.
    35. The petition for panel rehearing and the petition for
    rehearing en banc, filed October 22, 2021, are DENIED. No
    further petitions for rehearing or rehearing en banc will be
    entertained.
    OPINION
    COLLINS, Circuit Judge:
    Comcast Cable Communications, LLC (“Comcast”)
    appeals the district court’s denial of its motion to compel
    arbitration of the claims asserted against it by former cable
    subscriber Brandon Hodges. Hodges brought this putative
    class action challenging certain of Comcast’s privacy and
    data-collection practices and seeking a variety of monetary
    and equitable remedies. The district court held that, because
    Hodges’ complaint sought “public injunctive relief” as one
    of its requested remedies, the complaint implicated the so-
    called “McGill rule,” under which a contractual provision
    that waives the right to seek “public injunctive relief” in all
    6                  HODGES V. COMCAST
    forums is unenforceable. McGill v. Citibank, N.A., 
    393 P.3d 85
    , 87 (Cal. 2007). The parties did not dispute that, if the
    relief Hodges seeks is classified as public injunctive relief,
    the non-severable arbitration provisions of Hodges’
    subscriber agreements with Comcast did seek to waive that
    public injunctive relief in any forum. Accordingly, the
    district court held that those provisions were unenforceable
    under McGill.        We conclude that the district court
    misconstrued what counts as “public injunctive relief” for
    purposes of the McGill rule and that it therefore erred in
    concluding that the complaint here sought such relief.
    Because Hodges’ complaint did not seek such relief, the
    McGill rule is not implicated, and the arbitration agreement
    should have been enforced. We therefore reverse the district
    court’s denial of Comcast’s motion to compel.
    I
    Between October 2015 and January 2018, Hodges
    subscribed to Comcast’s cable television services at his
    home in Oakland, California. In February 2018, Hodges
    filed a complaint in California state court on behalf of a
    putative class of California residential Comcast subscribers,
    alleging that Comcast violated class members’ statutory
    privacy rights in collecting “data about subscribers’ cable
    television viewing activity” as well as “personally
    identifiable demographic data about its subscribers.”
    Specifically, Hodges alleged that Comcast violated the
    Cable Communications Policy Act of 1984 (“Cable Act”),
    by (1) failing to clearly inform subscribers of how long
    Comcast would keep such information; (2) failing to provide
    subscribers with access to this information upon request; and
    (3) failing to obtain subscribers’ consent before gathering
    information about viewing activity.          See 
    47 U.S.C. § 551
    (a)(1)(C), (b), (d). Hodges also alleged that Comcast
    HODGES V. COMCAST                               7
    violated the California Invasion of Privacy Act (“CIPA”), by
    (1) failing to obtain subscribers’ consent before using its
    cable boxes to collect viewing activity; and (2) failing to
    disclose, within 30 days of a subscriber request,
    “individually identifiable subscriber information” Comcast
    had collected. CAL. PEN. CODE § 637.5(a)(1), (d). In
    addition, Hodges asserted that the same five violations of the
    Cable Act and CIPA constituted “unlawful” business
    practices, thereby giving rise to a derivative cause of action
    under California’s unfair competition law (“UCL”), CAL.
    BUS. & PROF. CODE § 17200 et seq. On behalf of himself
    and the putative class, Hodges sought liquated, statutory, and
    punitive damages; seven specified forms of “statewide
    public injunctive relief”; and attorney’s fees.
    Comcast removed the case to the U.S. District Court for
    the Northern District of California based on federal question
    jurisdiction, see 
    28 U.S.C. § 1331
    , and diversity jurisdiction
    under the Class Action Fairness Act, 
    id.
     § 1332(d). Noting
    that each version of Hodges’ various “Subscriber
    Agreements” with Comcast contained an arbitration
    provision, Comcast then moved to compel arbitration.
    Hodges opposed the motion, arguing that the arbitration
    provision was unenforceable under McGill because its non-
    severable “Waiver of Class Actions and Collective Relief”
    impermissibly deprived Hodges of the right to pursue public
    injunctive relief in any forum. 1 In reply, Comcast argued
    1
    For example, the final agreement Hodges received in January
    2018, when he terminated his cable service but continued internet service
    with Comcast, included the following language (which is reproduced
    here without its use of all capitalization):
    Waiver of Class Actions and Collective Relief.
    There shall be no right or authority for any claims to
    8                     HODGES V. COMCAST
    that McGill was inapplicable because Hodges was not
    seeking public injunctive relief and that, in any event, the
    McGill rule is preempted by the Federal Arbitration Act
    (“FAA”).
    Because the question of whether McGill was preempted
    by the FAA had already been raised in several cases before
    this court, the district court stayed the case pending our
    resolution of that issue. After we held in Blair v. Rent-A-
    Center, Inc., 
    928 F.3d 819
    , 822 (9th Cir. 2019), that the FAA
    did not preempt the McGill rule, the district court denied
    Comcast’s motion to compel arbitration. Comcast filed an
    interlocutory appeal challenging the district court’s ruling,
    and we have jurisdiction pursuant to 
    9 U.S.C. § 16
    (a)(1)(B).
    be arbitrated or litigated on a class action, joint or
    consolidated basis or on bases involving claims
    brought in a purported representative capacity on
    behalf of the general public (such as a private attorney
    general), other subscribers, or other persons. The
    arbitrator may award relief only in favor of the
    individual party seeking relief and only to the extent
    necessary to provide relief warranted by that
    individual party’s claim. The arbitrator may not award
    relief for or against anyone who is not a party. The
    arbitrator may not consolidate more than one person’s
    claims, and may not otherwise preside over any form
    of a representative or class proceeding. This waiver of
    class actions and collective relief is an essential part of
    this arbitration provision and cannot be severed from
    it.
    HODGES V. COMCAST                        9
    II
    Section 2 of the FAA provides that
    [a] written provision in . . . a contract . . . to
    settle by arbitration a controversy thereafter
    arising out of such contract . . . shall be valid,
    irrevocable, and enforceable, save upon such
    grounds as exist at law or in equity for the
    revocation of any contract.
    
    9 U.S.C. § 2
    . The Supreme Court has “described this
    provision as reflecting both a liberal federal policy favoring
    arbitration and the fundamental principle that arbitration is a
    matter of contract.” AT&T Mobility LLC v. Concepcion,
    
    563 U.S. 333
    , 339 (2011) (citations omitted). “In line with
    these principles, courts must place arbitration agreements on
    an equal footing with other contracts and enforce them
    according to their terms.” 
    Id.
     (simplified). The final clause
    of § 2—the “saving clause”—confirms that arbitration
    agreements, like any other contract, can be invalidated on
    generally applicable grounds “for the revocation of any
    contract.” 
    9 U.S.C. § 2
    . But arbitration agreements may not
    be invalidated “by defenses that apply only to arbitration or
    that derive their meaning from the fact that an agreement to
    arbitrate is at issue.” Concepcion, 
    563 U.S. at 339
    .
    This case involves one such ground for contractual
    invalidation under California law, viz., the so-called “McGill
    rule.” Under that rule, insofar as a contractual provision
    “purports to waive [a party’s] right to request in any forum
    . . . public injunctive relief, it is invalid and unenforceable
    under California law.” McGill, 393 P.3d at 94. We held in
    Blair that “the FAA does not preempt the McGill rule,”
    928 F.3d at 830–31, and we therefore reject Comcast’s
    contrary arguments here. The only remaining question
    10                  HODGES V. COMCAST
    before us, then, is whether Comcast’s enforcement of the
    Subscriber Agreement in this case violates the McGill rule.
    We conclude that, because Hodges’ complaint does not seek
    public injunctive relief, the McGill rule is not implicated and
    that rule therefore does not bar enforcement of the arbitration
    provision.
    A
    As an initial matter, Hodges argues that, in addressing
    whether the McGill rule is implicated in this case, it is
    irrelevant whether his complaint “actually includes a claim”
    for public injunctive relief. All that matters, in his view, is
    whether the Subscriber Agreement’s language theoretically
    purports to waive public injunctive relief in any case. This
    argument is foreclosed by McGill itself. In addressing
    whether the contract in that case was unenforceable, the
    California Supreme Court stated that, in “answering this
    question, we first conclude that McGill’s complaint does, in
    fact, appear to seek . . . public injunctive relief.” 393 P.3d
    at 90 (emphasis added). And in Mejia v. DACM Inc.,
    
    268 Cal. Rptr. 3d 642
     (Cal. Ct. App. 2020), the California
    Court of Appeal likewise began its analysis of the
    applicability of the McGill rule by addressing whether the
    operative complaint actually sought public injunctive relief
    in the first place. See 
    id.
     at 650–53 (holding that the
    complaint did seek such relief and that McGill invalidated
    the arbitration provision).
    The same conclusion follows from our decision in
    Kilgore v. KeyBank, N.A., 
    718 F.3d 1052
     (9th Cir. 2013) (en
    banc). In Kilgore, we held that it was unnecessary to reach
    the particular FAA preemption question presented there
    precisely because the plaintiffs’ requested injunctions in that
    case did not qualify as public injunctive relief. 718 F.3d
    at 1060–61. Kilgore involved the distinct “Broughton-Cruz
    HODGES V. COMCAST                             11
    rule,” id. at 1060, under which “[a]greements to arbitrate
    claims for public injunctive relief” under certain California
    consumer statutes “are not enforceable in California,”
    McGill, 393 P.3d at 90. 2 Under Hodges’ flawed view of
    California law, the mere presence of a requirement to
    arbitrate public injunctive relief in a contract should have
    been enough to invalidate the arbitration provision in
    Kilgore under the Broughton-Cruz rule—meaning that the
    ability to compel arbitration in Kilgore could not depend
    upon whether public injunctive relief was actually being
    requested in that case. But we held exactly the opposite,
    concluding that the particular injunctions being sought by
    the plaintiffs in Kilgore did not involve public injunctive
    relief; that the Broughton-Cruz rule therefore was not
    implicated; that we therefore did not need to decide whether
    that rule was preempted by the FAA; and that arbitration was
    required. Kilgore, 718 F.3d at 1060–61. 3 The California
    Court of Appeal followed the same approach in another case
    addressing the applicability of the Broughton-Cruz rule. See
    Clifford v. Quest Software Inc., 
    251 Cal. Rptr. 3d 269
    , 276–
    78 (Cal. Ct. App. 2019) (concluding that the relevant cause
    of action did not seek public injunctive relief and that
    arbitration therefore could be compelled without addressing
    whether the Broughton-Cruz rule was preempted).
    2
    The rule’s name derives from the pair of cases that established it,
    namely, Broughton v. Cigna Healthplans of California, 
    988 P.2d 67
    , 76
    (Cal. 1999), and Cruz v. PacifiCare Health Systems, Inc., 
    66 P.3d 1157
    ,
    1164–65 (Cal. 2003).
    3
    We later held that, given the fact that the Broughton-Cruz rule
    applied only to arbitration agreements, it was not a generally applicable
    ground for invalidating a contract and was therefore preempted by the
    FAA. See Blair, 928 F.3d at 827; Ferguson v. Corinthian Colleges, Inc.,
    
    733 F.3d 928
    , 934 (9th Cir. 2013).
    12                  HODGES V. COMCAST
    The applicable precedent thus forecloses Hodges’
    argument that courts should stretch to invalidate contracts
    based on hypothetical issues that are not actually presented
    in the parties’ dispute. We therefore turn to whether
    Hodges’ complaint requests public injunctive relief within
    the meaning of the McGill rule.
    B
    We begin by setting forth the standards for what
    constitutes non-waivable public injunctive relief under
    California law. In addressing that question, we “‘are bound
    by decisions of the state’s highest court,’” Alliance for Prop.
    Rights & Fiscal Responsibility v. City of Idaho Falls,
    
    742 F.3d 1100
    , 1103 (9th Cir. 2013) (citation omitted), and
    in deciding any unresolved or unclear questions of state law,
    we are guided by the principles that the state high court has
    articulated, 
    id.
     In construing the substantive scope of
    McGill’s contract-invalidation rule, we also cannot lose sight
    of the critical limitations on that rule that saved it from
    preemption as a matter of federal law in Blair. We review
    all questions of law de novo. United States v. Robertson,
    
    980 F.3d 672
    , 675 (9th Cir. 2020).
    1
    McGill derived its rule against waiver of public
    injunctive relief from California Civil Code § 3513, which
    provides: “Any one may waive the advantage of a law
    intended solely for his benefit. But a law established for a
    public reason cannot be contravened by a private
    agreement.” See 393 P.3d at 93–94. Because the primary
    consumer protection laws at issue in McGill—i.e., the UCL;
    the Consumers Legal Remedies Act (“CLRA”), CAL. CIV.
    CODE § 1750 et seq.; and California’s false advertising law,
    CAL. BUS. & PROF. CODE § 17500 et seq.—all authorize
    HODGES V. COMCAST                       13
    injunctive relief that is primarily “for the benefit of the
    general public,” Broughton, 
    988 P.2d at 78
     (making this
    point as to the CLRA); see also Cruz, 
    66 P.3d at
    1164–65
    (same as to the UCL and the false advertising law), the
    McGill court held that any waiver of the “right to request in
    any forum such public injunctive relief . . . is invalid and
    unenforceable under California law.” 393 P.3d at 94.
    Consistent with California Civil Code § 3513’s
    distinction between relief for the benefit of private
    individuals and relief for the benefit of the general public as
    a whole, McGill explained that California law
    distinguished between private injunctive
    relief—i.e., relief that primarily resolves a
    private dispute between the parties and
    rectifies individual wrongs and that benefits
    the public, if at all, only incidentally—and
    public injunctive relief—i.e., relief that by
    and large benefits the general public and that
    benefits the plaintiff, if at all, only
    incidentally and/or as a member of the
    general public.
    393 P.3d at 89 (simplified). In further describing the sort of
    “public injunctive relief” that is not subject to waiver under
    California law, the California Supreme Court in McGill
    emphasized three key features.
    First, the Court stated that public injunctive relief “has
    ‘the primary purpose and effect of’ prohibiting unlawful acts
    that threaten future injury to the general public.” McGill,
    393 P.3d at 90 (emphasis added) (citation omitted). Thus, in
    contrast to relief aimed at “redressing or preventing injury”
    to a person or group of persons, id., forward-looking relief
    that generally aims to prevent unlawful conduct in the future
    14                  HODGES V. COMCAST
    is more likely to be characterized as reflecting statutory
    rights that are “established for a public reason.” CAL. CIV.
    CODE § 3513.
    Second, the McGill court emphasized that a request for
    public injunctive relief “does not constitute the pursuit of
    representative claims or relief on behalf of others,” nor does
    it involve “prosecut[ing] actions on behalf of the general
    public.” 393 P.3d at 92–93 (simplified) (emphasis added).
    The court made this observation in the course of explaining
    why Proposition 64’s amendments to the UCL did not
    eliminate the ability of a private plaintiff to seek public
    injunctive relief under that statute. Proposition 64 stated that
    UCL actions on behalf of the general public could be brought
    by “only the California Attorney General and local public
    officials,” Prop. 64, § 1(f), and it further prohibited any
    private representative actions other than class actions, see
    CAL. BUS. & PROF. CODE § 17203. The McGill court held
    that these limitations did not affect the ability of a private
    UCL plaintiff to request public injunctive relief, because
    such relief did not require any such representative action,
    either on behalf of a class or the general public. Rather, as
    the court explained, the requirement that an “‘action be
    brought as a class action’” has “never been imposed with
    regard to requests to enjoin future wrongful business
    practices that will injure the public.” 393 P.3d at 93 (citation
    omitted).
    Third, the court relatedly drew a sharp distinction with
    respect to ascertainability between the beneficiaries of
    private and public injunctive relief. The court explained
    that, in contrast to private injunctive relief, which provides
    benefits “to an individual plaintiff—or to a group of
    individuals similarly situated to the plaintiff,” public
    injunctive relief involves diffuse benefits to the “general
    HODGES V. COMCAST                        15
    public” as a whole, and the general public “‘fails to meet’”
    the class-action requirement of “‘an ascertainable class.’”
    393 P.3d at 90, 93 (emphasis added) (citations omitted).
    It follows that public injunctive relief within the meaning
    of McGill is limited to forward-looking injunctions that seek
    to prevent future violations of law for the benefit of the
    general public as a whole, as opposed to a particular class of
    persons, and that do so without the need to consider the
    individual claims of any non-party. The paradigmatic
    example would be the sort of injunctive relief sought in
    McGill itself, where the plaintiff sought an injunction against
    the use of false advertising to promote a credit protection
    plan. 393 P.3d at 90–91. Such an injunction attempts to stop
    future violations of law that are aimed at the general public,
    and imposing or administering such an injunction does not
    require effectively fashioning individualized relief for non-
    parties. See also Cruz, 
    66 P.3d at
    1159–60 (plaintiff sought
    injunctive relief against PacifiCare’s false advertising in
    “misrepresenting or failing to disclose internal policies that
    lower the quality of services provided”); Broughton, 
    988 P.2d at 71
     (plaintiff sought “an order enjoining [defendant
    Cigna’s] deceptive methods, acts, and practices,” which
    allegedly included “deceptively and misleadingly
    advertis[ing] the quality of medical services which would be
    provided under its health care plan”).
    By contrast, when the injunctive relief being sought is
    for the benefit of a discrete class of persons, or would require
    consideration of the private rights and obligations of
    individual non-parties, it has been held to be private
    injunctive relief. For example, in Kilgore, the plaintiffs
    alleged that the loans and contracts they had executed to
    attend a since-failed helicopter-pilot school did not contain
    certain disclosures required by Federal Trade Commission
    16                  HODGES V. COMCAST
    regulations. 718 F.3d at 1056 & n.3. As a remedy, the
    plaintiffs sought an injunction under the UCL to prevent the
    defendant bank from reporting their student loan defaults to
    credit agencies and from enforcing the student loan notes.
    Id. Sitting en banc, we held that the plaintiffs were not
    seeking public injunctive relief because the requested
    injunction against enforcing these loans or reporting
    associated loan defaults on credit reports “plainly would
    benefit only the approximately 120 putative class members”
    and not the general public. Id. at 1060–61. We further noted
    that, in contrast to seeking forward-looking relief against
    future unlawful acts aimed at the general public, the
    requested injunction, “for all practical purposes, relates only
    to past harms suffered by the members of the limited
    putative class.” Id. at 1061 (emphasis added).
    Likewise, in Clifford, the California Court of Appeal
    held that even prospective injunctive relief was not “public”
    when the primary beneficiaries were a defined group of
    similarly situated persons, rather than the general public.
    There, the plaintiff alleged a variety of wage and hour claims
    arising from his employer’s alleged misclassification of him
    as an “exempt employee.” 251 Cal. Rptr. 3d at 273.
    Although the plaintiff sought an injunction to prevent his
    employer from committing further similar violations of law
    in the future, the court held that this did not constitute a
    request for public injunctive relief. The only “potential
    beneficiaries” of the requested forward-looking relief were
    “Quest’s current employees, not the public at large.” Id.
    at 277 (emphasis added). In reaching this conclusion, the
    court emphasized McGill’s statement that, in order to qualify
    as public injunctive relief, the requested injunction must go
    beyond “‘redressing or preventing injury to an individual
    plaintiff—or to a group of individuals similarly situated to
    the plaintiff.’” Id. at 278 (quoting McGill, 393 P.3d at 90)
    HODGES V. COMCAST                         17
    (emphasis added by Clifford); see also Torrecillas v. Fitness
    Int’l, LLC, 
    266 Cal. Rptr. 3d 181
    , 191 (Cal. Ct. App. 2020)
    (requested relief was not public injunctive relief because the
    “beneficiary of an injunction would be Torrecillas and
    possibly Fitness’s current employees, not the public at
    large”).
    We emphasized these same key features of public
    injunctive relief when we held in Blair that the McGill rule
    was not preempted by the FAA. Thus, in holding that public
    injunctive relief did not entail a level of procedural formality
    or complexity that would be inconsistent with arbitration’s
    goal of streamlined proceedings, we expressly relied on
    McGill’s holdings that (1) a “plaintiff requesting a public
    injunction files the lawsuit ‘on his or her own behalf,’” and
    not in any sort of representative capacity; (2) as a result,
    “claims for public injunctive relief need not comply with
    state-law class procedures”; and (3) the beneficiaries of
    public injunctive relief are “the general public” as a whole
    and not “specific absent parties.” Blair, 928 F.3d at 828–29.
    In light of these crucial features of the McGill rule, we held
    that a request for public injunctive relief “does not interfere
    with the bilateral nature of a typical consumer arbitration.”
    Id. at 829; see also Stolt-Nielsen S.A. v. AnimalFeeds Int’l
    Corp., 
    559 U.S. 662
    , 685 (2010) (“In bilateral arbitration,
    parties forego the procedural rigor . . . in order to realize the
    benefits of private dispute resolution: lower costs, greater
    efficiency and speed, and the ability to choose expert
    adjudicators to resolve specialized disputes.”). Moreover, in
    explaining why the relief sought in Blair included public
    injunctive relief, we noted that it sought to stop Rent-A-
    Center from using an unlawful pricing structure, 928 F.3d
    at 822–23, thereby enjoining “future violations” of
    18                      HODGES V. COMCAST
    California law in a manner that diffusely benefitted the
    general public as a whole, id. at 831 n.3. 4
    Given the loadbearing weight we placed on these aspects
    of McGill in Blair, we think it is clear that any broader
    conception of public injunctive relief, beyond what we have
    set forth above, would have required a different conclusion
    as to the preemption issue. If California’s McGill rule had
    sought to preserve, as non-waivable, the right to formally
    represent the claims of others, to seek retrospective relief for
    a particular class of persons, or to request relief that requires
    consideration of the individualized claims of non-parties,
    then such a rule would plainly “interfere with the informal,
    bilateral nature of traditional consumer arbitration.” Blair,
    928 F.3d at 830; see also Epic Sys. Corp. v. Lewis, 
    138 S. Ct. 1612
    , 1623 (2018) (state-law rule that a contract is
    unenforceable “just because it requires bilateral arbitration”
    is preempted because it “impermissibly disfavors
    arbitration” (emphasis omitted)).
    2
    In arguing for a broader reading of McGill, Hodges relies
    on the recent decision of Division Three of the Fourth
    4
    Notably, in reaching that conclusion in Blair, we did not rely on
    the other forms of injunctive relief that the plaintiff requested in that
    case, namely, an order requiring Rent-A-Center to perform a retroactive
    “accounting of monies obtained from California consumers” and to
    provide “individualized notice to those consumers of their statutory
    rights.” 928 F.3d at 823. In contrast to the public injunctive relief
    described in McGill, these other forms of requested relief in Blair were
    retrospective, aimed at a specific class of persons (i.e., those who already
    had Rent-A-Center contracts), or would require individualized
    consideration of the private rights and obligations of particular non-
    parties.
    HODGES V. COMCAST                        19
    District Court of Appeal in Mejia, 
    268 Cal. Rptr. 3d 642
    , in
    which the court substantially broadened the McGill rule by
    effectively defining as “public injunctive relief” any
    forward-looking injunction that restrains any unlawful
    conduct. Hodges also notes that Mejia’s analysis was
    reaffirmed in another recent decision issued by the same
    division of the same district in Maldonado v. Fast Auto
    Loans, Inc., 
    275 Cal. Rptr. 3d 82
     (Cal. Ct. App. 2021). For
    two reasons, Hodges’ reliance on these cases is unavailing.
    a
    First, Mejia’s expanded version of the McGill rule rests
    on such a patent misreading of California law that we do not
    think it would be followed by the California Supreme Court.
    See Ryman v. Sears, Roebuck & Co., 
    505 F.3d 993
    , 995 (9th
    Cir. 2007) (panel is not required to follow intermediate state
    appellate authority where there is convincing evidence that
    the state supreme court would decide differently).
    In particular, Mejia improperly disregards the key
    features of public injunctive relief set forth by the state high
    court in McGill. The alleged violation in Mejia involved the
    defendant motorcycle seller’s failure to provide purchasers
    “with a single document setting forth all the financing terms”
    for the sale, see Mejia, 268 Cal. Rptr. 3d at 644, and the
    plaintiff requested an injunction against any sale that did not
    provide the requisite information in a single document, id.
    at 645. By its terms, this relief would primarily benefit the
    class of persons who actually purchased motorcycles, and
    not the general public as a whole. See McGill, 393 P.3d at
    90 (relief whose “primary purpose or effect” is “preventing
    injury . . . to a group of individuals similarly situated to the
    plaintiff . . . does not constitute public injunctive relief”).
    Moreover, implementing such a decree could require the
    examination of the paperwork of each individual sale to
    20                  HODGES V. COMCAST
    determine whether the particular financing terms and other
    requisite disclosures for that given sale were all included in
    a single document. See id. at 93 (public injunctive relief
    “does not constitute the pursuit of representative claims or
    relief on behalf of others” (simplified)). As we have
    explained, these are precisely the sorts of features that have
    led to a finding of private injunctive relief. See supra at 15–
    16.
    The Mejia court nonetheless held that the relief requested
    was public. 268 Cal. Rptr. 3d at 651. It did so in a brief
    discussion that (1) declared, without analysis, that the
    complaint’s requested injunctive relief concerning the sales
    documents of future motorcycle purchasers “encompasse[d]
    ‘consumers’ generally” and (2) then announced that such
    relief was therefore “‘injunctive relief that has the primary
    purpose and effect of prohibiting unlawful acts that threaten
    future injury to the general public.’” Id. (quoting McGill,
    393 P.3d at 87). This truncated analysis effectively shears
    off the limiting elements that were recited in McGill and that
    we found critical to avoiding preemption in Blair. It instead
    rests on the implicit premise that any forward-looking relief
    to enjoin any illegal conduct is automatically public
    injunctive relief that benefits the general public as a whole.
    Id. This is a clear misreading of McGill, Broughton, and
    Cruz. See supra at 12–15.
    To the extent that Maldonado follows and applies
    Mejia’s flawed analysis, it is equally mistaken. The
    plaintiffs in Maldonado sought injunctive relief, inter alia,
    that would prevent the defendant lender from charging
    unconscionably excessive interest rates on loans and that
    would require the lender to undertake “corrective
    advertising” and to maintain the requisite California lender
    licenses. 275 Cal. Rptr. 3d at 85–86. To be sure, some of
    HODGES V. COMCAST                         21
    the relief requested in Maldonado—such as an injunction to
    maintain the appropriate lender licenses and to undertake a
    corrective advertising campaign—would appear to meet
    McGill’s more circumscribed articulation of what counts as
    non-waivable public injunctive relief. But Maldonado went
    further and, relying on Mejia, held that an injunction aimed
    at preventing “unconscionable” loan agreements with
    excessive interest rates was public injunctive relief. Id.
    at 90. For multiple reasons, that conclusion was plainly
    incorrect.
    Maldonado’s conclusion that an injunction against
    unconscionable loan agreements “encompasses all
    consumers and members of the public,” rather than just a
    discrete class of persons who are similarly situated to the
    plaintiffs, 275 Cal. Rptr. 3d at 90, is clearly wrong. By its
    terms, that requested relief only benefits those who actually
    sign lending agreements, and not the public more generally.
    The court was likewise incorrect in suggesting that such an
    injunction would not benefit the plaintiffs themselves
    “because they have already been harmed and are already
    aware of the misconduct.” Id. That might be true as to the
    other forms of relief requested (such as corrective
    advertising), but the plaintiffs and the class members would
    plainly benefit from an injunction barring unconscionable
    loan agreements, thereby underscoring that that relief is
    private injunctive relief. The court was also wrong in
    suggesting that, simply because an injunction against
    unconscionable loan agreements with excessive interest
    rates would also extend to future borrowers, the relief was
    necessarily non-waivable public injunctive relief. Id. at 91.
    As McGill makes clear, an incidental public benefit from
    what is otherwise class-wide private injunctive relief is not
    sufficient to establish that the requested injunction is actually
    public relief. 393 P.3d at 89. Furthermore, determining
    22                  HODGES V. COMCAST
    whether any particular future loan agreement was
    unconscionable due to its interest rate would require an
    individualized inquiry that considers whether, “under the
    circumstances of the case, taking into account the bargaining
    process and prevailing market conditions—a particular rate
    was ‘overly harsh,’ ‘unduly oppressive,’ or ‘so one-sided as
    to shock the conscience.’” De La Torre v. CashCall, Inc.,
    
    422 P.3d 1004
    , 1015 (Cal. 2018) (citations omitted). For all
    of these reasons, Maldonado plainly erred in holding that
    any injunction aimed at prohibiting the defendant “‘from
    continuing to engage in its allegedly illegal and deceptive
    practices’” is public injunctive relief. 275 Cal. Rptr. 3d at
    91 (citation omitted).
    The dissent’s effort to defend Mejia and Maldonado is
    both unpersuasive and inconsistent with other precedent.
    While conceding that the requested injunctive relief in both
    cases would primarily benefit only those who entered into
    contracts with the defendants, the dissent argues that there is
    nonetheless a benefit to the general public in the sense that
    persons considering entering into such contracts would also
    be protected. See Dissent at 32–33. But as McGill
    explained, whether a requested injunction is public or private
    depends upon who are the primary beneficiaries, and the
    existence of an incidental benefit to the general public is not
    enough to classify that relief as non-waivable public
    injunctive relief. 393 P.3d at 89. Moreover, as the dissent
    acknowledges, other courts—including this court—have
    already recognized that injunctive relief aimed at regulating
    the substantive terms of contractual arrangements is private
    injunctive relief that primarily benefits those who enter into
    such contracts. See Capriole v. Uber Techs., Inc., 
    7 F.4th 854
    , 
    2021 WL 3282092
    , at *13 (9th Cir. 2021) (relief
    regulating Uber drivers’ relationship with Uber is primarily
    directed at those who become Uber drivers and “only
    HODGES V. COMCAST                       23
    ‘benefit[s] the general public incidentally’” (quoting Blair,
    928 F.3d at 824)); Clifford, 251 Cal. Rptr. 3d at 277
    (requested injunctive relief concerning wages and hours
    would primarily benefit defendant Quest Software’s
    “current employees” rather than “the public at large”). The
    dissent seeks to distinguish these cases on the ground that it
    is more cumbersome to become an employee of Quest
    Software or an Uber driver, see Dissent at 36, but that
    distinction has nothing at all to do with what McGill says is
    the relevant inquiry, namely, who are the primary
    beneficiaries of the requested injunctive relief.
    The dissent is also wrong in contending that our rejection
    of Mejia and Maldonado is actually based on the “implicit
    premise” that the only type of injunction that counts as
    public injunctive relief is one directed against false
    advertising. See Dissent at 34. That strawman argument is
    belied by the substantive analysis set forth earlier, which
    merely describes such an injunction as illustrative of public
    injunctive relief, just as McGill itself did. See 393 P.3d
    at 89–90 (noting that Broughton and Cruz, which involved
    injunctions against false advertising, were paradigmatic
    examples of public injunctive relief). And it is further belied
    by our acknowledgment that, for example, the request for an
    injunction that the defendant in Maldonado obtain and
    maintain the required lender licenses qualifies as public
    injunctive relief. See supra at 20–21.
    b
    Second, even if we are wrong in concluding that the
    California Supreme Court would not follow Mejia’s and
    Maldonado’s broader reading of the McGill rule, Hodges’
    argument would still fail for the independent and alternative
    reason that their expansion of the McGill rule is preempted
    by the FAA.
    24                  HODGES V. COMCAST
    As we have explained, the broader Mejia-Maldonado
    rule—namely, that any injunction against future illegal
    conduct constitutes non-waivable public injunctive relief—
    ignores the key features of the McGill rule that saved it from
    preemption under the FAA in Blair. In upholding the McGill
    rule, we emphasized that the category of public injunctive
    relief described in McGill did not involve the sort of
    procedural complexity or formality that would be
    inconsistent with the FAA’s objective of “‘facilitat[ing]
    streamlined proceedings’” in arbitration. 928 F.3d at 828
    (quoting Concepcion, 
    563 U.S. at 344
    ). We reached that
    conclusion because, as described in McGill, public
    injunctive relief does not entail acting in a representative
    capacity, does not require class-action procedures, and does
    not primarily benefit “specific absent parties.” 
    Id.
     at 928–
    29; see supra at 17.
    The same cannot be said of the broader version of the
    McGill rule embraced in Mejia and Maldonado. Because it
    disregards all of the limitations on public injunctive relief
    that were emphasized in McGill and Blair, the broader
    Mejia-Maldonado rule forbids waiving claims for
    prospective injunctive relief against unlawful conduct even
    if, for example, the implementation of such an injunction
    would require evaluation of the individual claims of
    numerous non-parties.        The point is illustrated by
    considering the particular types of injunctive relief sought in
    Mejia and Maldonado themselves—namely, injunctions
    regulating the drafting and substantive terms of actual
    contracts with innumerable different persons. See supra
    at 19– 23. Implementing such relief would require a level of
    procedural complexity that is inherently incompatible “with
    the informal, bilateral nature of traditional consumer
    arbitration,” Blair, 928 F.3d at 830, and with the “efficient,
    streamlined procedures” that the FAA seeks to protect.
    HODGES V. COMCAST                               25
    Concepcion, 
    563 U.S. at 344
    ; cf. Broughton, 
    988 P.2d at 77
    (noting that, “[i]n some cases, the continuing supervision of
    an injunction is a matter of considerable complexity” that
    involves “quasi-executive functions of public administration
    that expand far beyond the resolution of private disputes”). 5
    The dissent wrongly discounts the fact that the Mejia-
    Maldonado rule precludes waiver of forward-looking
    injunctive relief, even if its implementation would involve
    administrative complexity that is inconsistent with bilateral
    arbitration. According to the dissent, this concern is
    irrelevant, because an adjudicator would not need to
    “examine the claims” of individuals “before entering an
    order like that.” See Dissent at 38 (emphasis added). But
    injunctions are not simply words on a page, and their
    compatibility with bilateral arbitration must be evaluated in
    light of how they would actually be implemented, as the
    California Supreme Court itself recognized in Broughton.
    
    988 P.2d at 77
    .
    By insisting that contracting parties may not waive a
    form of relief that is fundamentally incompatible with the
    sort of simplified procedures the FAA protects, the Mejia-
    Maldonado rule effectively bans parties from agreeing to
    arbitrate all of their disputes arising from such contracts. To
    5
    It is worth recalling that, when Broughton and Cruz initially set out
    to define a category of public injunctive relief, they did so in the course
    of formulating a rule that sought to identify forms of relief that were so
    fundamentally inconsistent with arbitration that California law did not
    permit “this type of injunctive relief to be arbitrated.” Broughton,
    
    988 P.2d at 76
    . Such an explicitly anti-arbitration rule is, of course,
    preempted by the FAA, see Ferguson, 733 F.3d at 934, and in McGill,
    the California Supreme Court expressly pivoted away from the
    “Broughton-Cruz rule” and instead sought to define the specific class of
    public injunctive relief that could never be waived. 393 P.3d at 90.
    26                  HODGES V. COMCAST
    say that such a rule is not preempted would flout Supreme
    Court authority. See, e.g., Epic Sys., 
    138 S. Ct. at 1623
    (holding that, under Concepcion, “courts may not allow a
    contract defense to reshape traditional individualized
    arbitration” and “a rule seeking to declare individualized
    arbitration proceedings off limits” is preempted by the
    FAA). And that we cannot do.
    C
    Accordingly, we reaffirm that non-waivable “public
    injunctive relief” within the meaning of the McGill rule
    refers to prospective injunctive relief that aims to restrain
    future violations of law for the benefit of the general public
    as a whole, rather than a discrete subset of similarly situated
    persons, and that does so without requiring consideration of
    the individual claims of non-parties. See supra at 15–16.
    With these principles in mind, we address whether Hodges’
    complaint seeks such relief. Although the complaint labels
    the requested relief as “public,” we must look beyond such
    conclusory assertions and assess for ourselves whether,
    under the applicable standards, the relief requested
    implicates the McGill rule. We conclude that it does not.
    The complaint seeks injunctive relief requiring Comcast
    to take the following actions with respect to those persons
    who are “cable subscribers” of Comcast (all emphasis
    added):
    (1) “clearly and conspicuously notify cable
    subscribers in writing, at the requisite
    times, of the period during which it
    maintains their [personally identifiable
    information (“PII”)], including video
    activity data and demographic data”;
    HODGES V. COMCAST                    27
    (2) “stop using its cable system to collect
    cable subscribers’ personally identifiable
    video activity data for advertising
    purposes without their prior written or
    electronic consent”;
    (3) “destroy all personally identifiable video
    activity data collected from cable
    subscribers for advertising purposes
    without prior written or electronic
    consent and any information derived in
    whole or part from such data”;
    (4) “change its procedures to provide cable
    subscribers who request access to their
    PII with access to all such PII in
    Comcast’s possession, including video
    activity data and demographic data”;
    (5) “stop using its cable system to record,
    transmit, or observe video activity data
    about cable subscribers without their
    express written consent”;
    (6) “destroy all video activity data collected
    from    cable     subscribers     through
    Comcast’s cable system without their
    express written consent”;
    (7) “provide cable subscribers who request
    access to their individually identifiable
    subscriber information with access to all
    such information gathered by Comcast
    within 30 days, including video activity
    data.”
    28                   HODGES V. COMCAST
    At least some (but not all) of these requested forms of
    relief seek forward-looking prohibitions against future
    violations of law. But as we have explained, that alone is
    not enough to classify the remedy as public injunctive relief
    within the meaning of the McGill rule. And unlike the public
    injunctive relief sought in McGill, Broughton, and Cruz,
    these requests on their face stand to benefit only Comcast
    “cable subscribers”—i.e., by definition they will only benefit
    a “group of individuals similarly situated to the plaintiff.”
    McGill, 393 P.3d at 90; see also Capriole, 7 F.4th at 854,
    
    2021 WL 3282092
    , at *13; Clifford, 251 Cal. Rptr. 3d at 278.
    There is simply no sense in which this relief could be said to
    primarily benefit the general public as a more diffuse whole.
    See McGill 393 P.3d at 89–90 (relief that incidentally
    benefits the public does not suffice to convert private relief
    to public relief).
    Moreover, it is apparent that administering any
    injunctive relief of the sort sought here would entail the
    consideration of the individualized claims of numerous cable
    subscribers. The relief sought here is not the equivalent of a
    simple prohibition on running a false advertisement or a
    mandatory injunction to obtain certain licenses or to make
    additional public disclosures in advertising. On the contrary,
    each form of relief would require either consideration of
    which particular consents each subscriber has or has not
    given or examination of which individualized disclosures
    have or have not been made. Administering an injunction of
    this sort, on this scale, is patently incompatible with the
    procedural simplicity envisioned by bilateral arbitration.
    Stolt-Nielsen, 
    559 U.S. at
    685–86; Concepcion, 
    563 U.S. at
    348–49. We do not construe California’s McGill rule as
    purporting to insist that the right to seek that sort of relief is
    non-waivable. But to the extent that the McGill rule did so,
    it would be a much different rule from the one we confronted
    HODGES V. COMCAST                       29
    in Blair, and this broader version of the rule is preempted by
    the FAA.
    III
    We reverse the district court’s denial of Comcast’s
    motion to compel arbitration, and we remand to the district
    court with instructions to grant that motion.
    REVERSED AND REMANDED.
    BERZON, Circuit Judge, dissenting:
    The majority concludes, contrary to our precedent and to
    recent decisions of the California Court of Appeal, that a
    forward-looking injunction protecting the privacy rights of
    millions of cable consumers is not “public injunctive relief”
    under California state law. I disagree.
    This case is indistinguishable from our decision in Blair
    v. Rent-A-Center, Inc., 
    928 F.3d 819
     (9th Cir. 2019), and the
    California Court of Appeal’s recent decisions in Mejia v.
    DACM Inc., 
    54 Cal. App. 5th 691
     (2020), and Maldonado v.
    Fast Auto Loans, Inc., 
    60 Cal. App. 5th 710
     (2021), all of
    which held that an injunction affecting the contract terms a
    business could offer to members of the public qualified as
    public injunctive relief. Here, too, Hodges requests an
    injunction that would require Comcast to provide a
    statutorily mandated notice at the time an agreement is
    entered—that is, when a member of the general public is
    deciding whether to become a Comcast subscriber. Just as in
    Blair, Mejia, and Maldonado, the relief sought here “has the
    primary purpose and effect of prohibiting unlawful acts that
    threaten future injury to the general public” and is therefore
    30                  HODGES V. COMCAST
    public injunctive relief. McGill v. Citibank, N.A., 
    2 Cal. 5th 945
    , 951 (2017).
    In Blair, the plaintiffs “entered into rent-to-own
    agreements” with Rent-A-Center, which “operates stores
    that rent household items to consumers for set installment
    payments.” Blair, 928 F.3d at 822. The plaintiffs “alleged
    that Rent-A-Center structured its rent-to-own pricing in
    violation of [California] law.” Id. In particular, the plaintiffs
    alleged violations of a statute that sets maximum prices that
    businesses may charge for rent-to-own items, in proportion
    to the items’ actual cost. Id. at 823. Plaintiffs sought “to
    enjoin future violations of these laws.” Id.
    Obviously, the injunction requested in Blair would not
    directly benefit every member of the general public. It would
    benefit those members of the public who contemplate
    entering into rent-to-own agreements with Rent-A-Center or
    do enter into such agreements, by ensuring that they are
    offered terms compliant with California law. We concluded
    in Blair that the plaintiffs sought public injunctive relief. Id.
    at 831 n.3. We reasoned that “Blair seeks to enjoin future
    violations of California’s consumer protection statutes, relief
    oriented to and for the benefit of the general public.” Id.
    Similarly, in Mejia, the plaintiff bought a used
    motorcycle from a dealership, Del Amo, and financed the
    purchase using a credit card he obtained through the
    dealership. Mejia, 54 Cal. App. 5th at 694. He alleged that
    the dealership had violated a state law requiring it “to
    provide its customers with a single document setting forth all
    the financing terms for motor vehicle purchases made with a
    conditional sale contract.” Id. at 695. The plaintiff sought
    “an injunction prohibiting Del Amo from selling motor
    vehicles ‘without first providing the consumer with a single
    document containing all of the agreements of Del Amo and
    HODGES V. COMCAST                        31
    the consumer with respect to the total cost and the terms of
    payment for the motor vehicle.’” Id. at 695–96.
    Del Amo maintained that the injunction requested was
    “private” because it would “benefit only a ‘narrow group of
    Del Amo customers’—the class of similarly situated
    individuals who, like Mejia, would buy a motorcycle from
    Del Amo with a conditional sale contract.” Id. at 702. The
    California Court of Appeal rejected that argument, reasoning
    that the injunction sought would force “Del Amo to cease
    ‘selling motor vehicles in the state of California without first
    providing the consumer with all [mandated] disclosures . . .
    in a single document.’” Id. at 703. In other words, the relief
    would not be limited to “class members or some other small
    group of individuals” but would benefit any member of the
    general public who in the future considers buying a
    motorcycle from Del Amo. Id.
    Finally, in Maldonado, the defendant lender, Fast Auto
    Loans, “offered loans to California consumers . . . in
    immediate need of cash . . . [who] have limited credit
    opportunities.” Maldonado, 60 Cal. App. 5th at 713
    (alteration omitted). The plaintiffs alleged that the lender
    “charged unconscionable interest rates” on the loans in
    violation of California law. Id. The plaintiffs requested an
    injunction requiring the lender, among other things, to
    “cease charging an unlawful interest rate on its loans
    exceeding $2,500.” Id. at 715.
    Analyzing whether the plaintiffs sought public
    injunctive relief, the California Court of Appeal began by
    rejecting the lender’s argument that McGill “only applies to
    plaintiffs seeking to enjoin false or misleading advertising
    on behalf of the general public.” Id. at 721 (emphasis
    omitted). The court reasoned that “California’s consumer
    protection laws must be liberally, not narrowly, applied.” Id.
    32                  HODGES V. COMCAST
    (citing McGill, 2 Cal. 5th at 954). California’s Unfair
    Competition Law, 
    Cal. Bus. & Prof. Code § 17200
     et seq.
    (“UCL”), protects consumers from any “unfair” business
    practice, not just deceptive advertising. McGill, 2 Cal. 5th
    at 954. The “primary form of relief available under the UCL
    to protect consumers from unfair business practices is an
    injunction.” Id. (citation omitted). The Court of Appeal
    observed that “no case” had limited the “remedy of public
    injunctions” under the UCL “to false advertising claims.”
    Maldonado, 60 Cal. App. 5th at 721.
    The Court of Appeal also rejected the lender’s argument
    that the injunction sought was “private” relief because it
    would benefit only the lender’s customers and not the
    general public. The court reasoned,
    The requested injunction cannot be deemed
    private simply because Lender could not
    possibly . . . enter into agreements with[]
    every person in California. Such a holding
    would allow Lender to continue violating the
    UCL and [Consumers Legal Remedies Act,
    
    Cal. Civ. Code § 1750
     et seq.] because
    consumers harmed by the unlawful practices
    would be unable to act as a private attorney
    general and seek redress on behalf of the
    public. It is enough that the requested relief
    has the purpose and effect of protecting the
    public from Lender’s ongoing harm.
    Id. at 722.
    The injunction sought by Hodges includes relief that is
    indistinguishable from the relief that we and the California
    Court of Appeal deemed public injunctive relief in Blair,
    Mejia, and Maldonado. Hodges seeks an injunction
    HODGES V. COMCAST                       33
    requiring Comcast to “clearly and conspicuously notify
    cable subscribers in writing, at the requisite times, of the
    period during which it maintains their [personally
    identifiable information (“PII”)], including video activity
    data and demographic data (under the Cable Act and UCL).”
    See Majority op. 26. The Cable Act supplies the requisite
    times: “[a]t the time of entering into an agreement to
    provide any cable service or other service to a subscriber
    and at least once a year thereafter.” 
    47 U.S.C. § 551
    (a)(1)
    (emphasis added). In other words, as Comcast’s lawyer
    stated at oral argument, the disclosure requested by Hodges
    “is a term of the contract for contracting parties.” Thus, the
    injunction would benefit not just existing Comcast
    subscribers but any member of the public who considers
    entering into, or does enter into, an agreement with
    Comcast—just as the injunctions in the cases discussed
    above would protect members of the public who consider
    contracting with or do contract with Rent-A-Center, Del
    Amo, and Fast Auto Loans in the future. In all four cases,
    the requested injunction would benefit the general public by
    preventing the defendant business from contracting or
    proposing to contract with any member of the public—not
    just current customers—on unfair terms.
    The majority acknowledges our binding holding in Blair
    that an injunction preventing “Rent-A-Center from using an
    unlawful pricing structure” was public injunctive relief, but
    it fails to compare that relief with the relief sought here.
    Majority op. 17. As for Mejia and Maldonado, the majority
    suggests those cases were wrongly decided because the relief
    requested “would primarily benefit the class of persons who
    actually purchased motorcycles” (in Mejia) or “who actually
    sign lending agreements” (in Maldonado), “and not the
    general public as a whole.” Majority op. 19, 21. That
    characterization is inaccurate. As here, the requirement in
    34                  HODGES V. COMCAST
    Mejia and Maldonado applied before the transaction was
    consummated, and so applied with respect to both potential
    customers and actual customers. And the majority does not
    explain why an injunction that benefits potential and actual
    purchasers of motorcycles (or potential and actual
    borrowers) when they are considering whether to enter into
    a transaction does not benefit the general public; it simply
    asserts that conclusion. Likewise, the majority concludes
    with little analysis that the relief sought by Hodges regarding
    the privacy notice is private because it would benefit only
    Comcast subscribers, not “the general public as a more
    diffuse whole.” Majority op. 28. But, again, the notice
    requirement applies at the point of sale and periodically
    thereafter and appears intended to protect the right of any
    potential customer—who could be anyone in California, as
    there are no selective criteria—to choose not to subscribe if
    the privacy term is not acceptable.
    The implicit premise underlying the majority’s
    reasoning is that the concept of public injunctive relief is
    confined to what the majority calls its “paradigmatic
    example”: “an injunction against the use of false
    advertising.” Majority op. 15. This premise rests on a fiction:
    Advertisements reach the public as a “diffuse whole,” so an
    injunction barring false advertising benefits the whole,
    diffuse public. And conversely, this same reasoning goes, an
    injunction regulating the terms a business may offer
    consumers in a contract is private because it only benefits
    those consumers who actually enter into, or are considering
    entering into, a contract.
    The notion that advertising reaches every member of the
    whole, diffuse public was never true, and it is even less true
    in today’s world of highly targeted advertising, in which a
    great many ads are intended for a very specific audience.
    HODGES V. COMCAST                        35
    Furthermore, an injunction preventing a business from
    publishing a false advertisement does not even directly
    benefit every person who would have seen the
    advertisement. It benefits only those consumers who would
    have been taken in by it—in other words, the potential
    buyers of the misleadingly advertised product. Yet, under the
    majority’s logic, an injunction preventing a motorcycle
    dealership from posting a deceptive advertisement on its
    premises would be public injunctive relief, while an
    injunction preventing the same dealership from including an
    unlawful term in its proposed sale contracts would be purely
    private relief. That result is nonsensical. In each case, the
    direct beneficiaries of the injunction are a relatively specific
    group: consumers interested in buying motorcycles. Yet
    both injunctions benefit the general public because any
    member of the general public may at some time in the future
    become interested in purchasing a motorcycle and so be
    misled by a deceptive advertisement or by an unlawful term
    in a proposed contract when considering buying a
    motorcycle. In either context, an injunction could prevent the
    dealership from treating unfairly these members of the
    public newly considering buying a motorcycle.
    Likewise, here, any member of the general public may
    decide to sign up with Comcast or may read the terms offered
    before deciding whether to sign up. As far as appears,
    Comcast offers its services to the public at large, the only
    criteria for admission into the “customer” group being
    willingness to sign an agreement for services and pay the
    requisite service rates. And Comcast in fact reaches a large
    number of cable consumers in California: the record shows
    that as of 2014, Comcast reportedly had 2.2 million
    subscribers in the state, or 40 percent of the state cable
    market. Undoubtedly, a great many members of the general
    36                  HODGES V. COMCAST
    public will in the future consider contracting with, and will
    contract with, Comcast for cable service.
    In contrast, members of the public could not freely join
    the group of former students in Kilgore v. KeyBank, Nat’l
    Ass’n, 
    718 F.3d 1052
     (9th Cir. 2013) (en banc). The flight
    school no longer operated, and the bank no longer offered
    student loans. Id. at 1056, 1061. Nor could any member of
    the general public choose to become an employee of the
    defendant software company in Clifford v. Quest Software
    Inc., 
    38 Cal. App. 5th 745
     (2019), or a driver for Uber in
    Capriole v. Uber Technologies, Inc., No. 20-16030, 
    2021 WL 3282092
     (9th Cir. Aug. 2, 2021). Surely not just anyone
    can walk through the doors of Quest Software, announce, “I
    accept your offer of employment,” and start working there.
    And Uber requires its drivers to have one to three years of
    licensed driving experience and to pass a background check,
    among other requirements. See Driver Requirements, Uber,
    https://www.uber.com/us/en/drive/requirements/            (last
    visited Aug. 9, 2021). The relief sought in Kilgore, Clifford,
    and Capriole benefited a circumscribed group of people;
    there was no sense in which the injunctions “prohibit[ed]
    unlawful acts that threaten[ed] future injury to the general
    public.” McGill, 2 Cal. 5th at 955.
    Our court’s job in deciding this question of state law is
    to “apply the law as [we] believe[] the California Supreme
    Court would apply it.” Edgerly v. City & Cty. of San
    Francisco, 
    713 F.3d 976
    , 982 (9th Cir. 2013) (citation
    omitted). In my view, it is highly unlikely that the California
    Supreme Court would limit public injunctive relief to the
    false advertising context. At a minimum, in keeping with the
    liberal construction given to California’s consumer
    protection statutes, public injunctive relief must also include
    injunctions affecting the contract terms a business may offer
    HODGES V. COMCAST                               37
    to potential customers. 1 That was the import of our holding
    in Blair, and it is what the California Court of Appeal
    decided in Mejia and Maldonado. “In the absence of a
    controlling California Supreme Court decision, we follow
    decisions of the California Court of Appeal unless there is
    convincing evidence that the California Supreme Court
    would hold otherwise.” Edgerly, 713 F.3d at 982 (internal
    quotation marks and citation omitted). The California
    Supreme Court denied petitions for review in both Mejia and
    Maldonado, and we have no evidence, let alone “convincing
    evidence,” that it would disapprove those cases.
    Besides drawing an arbitrary line between the public
    who views advertisements and the public who signs up for
    cable or buys motorcycles, the majority posits an additional
    reason why the relief sought here and in Mejia and
    Maldonado is private, not public. The majority maintains
    that “administering any injunctive relief of the form sought
    here would entail the consideration of the individualized
    claims of numerous cable subscribers.” Majority op. 28; see
    id. at 23–26. I cannot see why it would. The injunction
    requested by Hodges would simply require Comcast to adopt
    new operating procedures going forward: provide a
    particular notice when a contract is signed, obtain consent
    before using its cable system to collect certain data, and so
    1
    Because at least part of the relief Hodges seeks is public injunctive
    relief, I would affirm the district court’s order denying the motion to
    compel arbitration. See Blair, 928 F.3d at 823, 831 n.3, 832 (affirming
    the denial of a motion to compel arbitration on the basis that some of the
    injunctive relief Blair sought was public injunctive relief). For present
    purposes, I need not and therefore do not address whether the other
    forward-looking injunctive relief that Hodges seeks—which would
    benefit future Comcast subscribers by, for example, requiring Comcast
    to stop collecting certain data without subscribers’ consent—is also
    public injunctive relief. See Majority op. 26–28.
    38                  HODGES V. COMCAST
    on. See Majority op. 26–27 (quoting complaint). No
    adjudicator would have to examine the claims of individual
    cable subscribers before entering an order like that. True, if
    someone were to bring an action to enforce the injunction,
    an adjudicator would need to examine the facts to determine
    whether the injunction had been violated, but that is also true
    in the false advertising context that the majority offers as a
    foil. See Majority op. 28–29. It is true in any enforcement
    action.
    Further, the majority erroneously assumes that the
    arbitrator who awarded such an injunction would be
    responsible for enforcing it. On that assumption, the majority
    maintains that the injunctive relief requested here and in
    Mejia and Maldonado involves “procedural complexity or
    formality that would be inconsistent with the [Federal
    Arbitration Act’s (‘FAA’s’)] objective of ‘facilitating
    streamlined proceedings’ in arbitration,” Majority op. 24
    (quoting Blair, 928 F.3d at 828) (alteration omitted), leading
    to the pronouncement of an “alternative” holding that Mejia
    and Maldonado are preempted by the FAA, id.
    But the majority’s assumption as to the enforcement of
    an arbitrator-issued injunction is wrong. Once an arbitrator
    grants a claim for injunctive relief, the claimant may seek
    judicial confirmation of the award under California Civil
    Code sections 1285–1287.4. The receiving court “shall
    confirm the award as made,” 
    Cal. Civ. Code § 1286
    , and
    enter “judgment . . . in conformity therewith,” 
    id.
     § 1287.4.
    The resulting judgment “may be enforced like any other
    judgment of the court in which it is entered,” id., meaning
    that a motion for enforcement may be brought before the
    court, see O’Hare v. Mun. Res. Consultants, 
    107 Cal. App. 4th 267
    , 278 (2003) (explaining that an arbitrator “may
    award permanent injunctive relief,” which is “enforceable
    HODGES V. COMCAST                       39
    only when confirmed as a judgment of the superior court”).
    The FAA likewise provides that a judgment confirming an
    arbitration award “may be enforced as if it had been rendered
    in an action in the court in which it is entered.” 
    9 U.S.C. § 13
    (c).
    The possibility that a future motion to enforce an
    injunction awarded by an arbitrator might require factfinding
    by a court has no bearing on the complexity of the arbitration
    itself. It “does not interfere with the bilateral nature of a
    typical consumer arbitration” or “require[] a ‘switch from
    bilateral . . . arbitration’ to a multi-party action.” Blair,
    928 F.3d at 829. As the majority’s premise of
    incompatibility between the key features of arbitration and
    the public injunctions permitted by Mejia and Maldonado is
    mistaken, its alternative holding is incorrect.
    The majority has failed to provide a convincing rationale
    for the distinction it draws in this case between relief
    benefiting consumers who contract with businesses and
    relief benefiting consumers who are exposed to
    advertisements. Because the distinction is untenable and I
    believe it would be rejected by the California Supreme
    Court, I dissent. I would affirm the district court’s denial of
    the motion to compel arbitration.