Direct Technologies v. Electronic Arts, Inc. , 836 F.3d 1059 ( 2016 )


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  •                    FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    DIRECT TECHNOLOGIES, LLC,              Nos. 14-56266
    a California limited liability              14-56745
    company,
    Plaintiff-Appellant,           D.C. No.
    8:10-cv-01336-AG-PJW
    v.
    ELECTRONIC ARTS, INC., a                 OPINION
    Delaware corporation,
    Defendant-Appellee.
    Appeal from the United States District Court
    for the Central District of California
    Andrew J. Guilford, District Judge, Presiding
    Argued and Submitted June 8, 2016
    Pasadena, California
    Filed September 6, 2016
    Before: Alex Kozinski, Ronald M. Gould,
    and Andrew D. Hurwitz, Circuit Judges.
    Opinion by Judge Gould
    2             DIRECT TECH. V. ELECTRONIC ARTS
    SUMMARY*
    Copyright / Trade Secrets
    The panel affirmed in part and reversed in part the district
    court’s summary judgment in favor of defendant Electronic
    Arts, Inc., in a copyright infringement and trade secrets case.
    Electronic Arts, maker of The Sims, a computer game,
    contracted with a production company to produce a USB
    flash drive shaped like a “PlumbBob,” a gem-shaped icon
    from the game. That company contracted with Direct
    Technologies, LLC, to produce a prototype. Electronic Arts
    approved the prototype but had the flash drives produced by
    a company in China. Direct Technologies sued under the
    Copyright Act and the California Uniform Trade Secrets Act.
    Reversing as to the copyright infringement claim, the
    panel held that the district court erred in ruling as a matter of
    law that the flash drive was not sufficiently original when
    compared to the PlumbBob icon to qualify for copyright
    protection as a derivative work. The panel held that there was
    a genuine issue of material fact as to whether Direct
    Technologies’ cut-away design for removing the flash drive
    from the PlumbBob object was sufficiently non-functional
    and non-trivial to warrant copyright protection. There was
    also a genuine issue of material fact as to whether Direct
    Technologies was sufficiently in control of its artistic
    contribution to qualify as a joint author in the flash drive
    prototype.
    *
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    DIRECT TECH. V. ELECTRONIC ARTS                    3
    Affirming as to the trade secrets claim, although relying
    on different grounds than the district court, the panel held that
    Direct Technologies’ contribution to the PlumbBob USB
    drive, a design for the flash drive’s removal from the
    PlumbBob object, did not derive independent economic value
    from not being generally known to the public. The panel also
    held that the district court did not clearly err or otherwise
    abuse its discretion in denying Electronic Arts attorneys’ fees
    for the trade secrets claim.
    COUNSEL
    John Tehranian (argued), Christopher W. Arledge, and Peter
    R. Afrasiabi, One LLP, Newport Beach, California, for
    Plaintiff-Appellant.
    Robert N. Klieger (argued), Hueston Hennigan LLP, Los
    Angeles, California, for Defendant-Appellee.
    OPINION
    GOULD, Circuit Judge:
    Electronic Arts (EA) is the creator of The Sims, a popular
    computer game. EA contracted with a production company
    called Lithomania to produce a USB flash drive shaped like
    a “PlumbBob,” a gem-shaped icon from the computer game,
    to promote a “Collector’s Edition” of The Sims. Lithomania
    in turn contracted with Direct Technologies (DT) to produce
    a prototype of the PlumbBob-shaped flash drive. EA
    approved the prototype, but DT’s prototype was shipped to a
    4           DIRECT TECH. V. ELECTRONIC ARTS
    company in China to make essentially the same flash drives
    for $0.50 cheaper per unit than DT proposed.
    After DT settled breach of contract claims with
    Lithomania, DT sued EA under the federal Copyright Act and
    the California Uniform Trade Secrets Act (CUTSA). The
    district court granted summary judgment to EA. The district
    court held that the flash drive was not sufficiently “original”
    when compared to the PlumbBob icon to qualify for
    copyright protection. The court also held that DT had not
    taken “reasonable efforts” to keep the flash drive design
    secret because DT had voluntarily given the prototype to
    Lithomania without explicit confidentiality restrictions. EA
    then moved for attorneys’ fees under each statute, but the
    district court denied fees on both claims, concluding that
    DT’s claims were neither objectively specious nor brought in
    bad faith.
    With regard to the copyright claim, we hold that the
    district court erred by concluding as a matter of law that the
    flash drive was not copyrightable. There is a genuine issue of
    material fact as to whether DT’s cut-away design for
    removing the USB flash drive from the PlumbBob object is
    sufficiently non-functional and non-trivial to warrant
    copyright protection. A reasonable jury could decide these
    questions in either party’s favor.
    On the CUTSA claim, we affirm the district court’s grant
    of summary judgment to EA, although we rely on different
    grounds than did the district court. We hold that DT’s
    contribution to the PlumbBob USB drive—that is, DT’s
    design for the flash drive’s removal from the PlumbBob
    object—does not “derive[] independent economic value,
    actual or potential, from not being generally known to the
    DIRECT TECH. V. ELECTRONIC ARTS                5
    public.” Cal. Civ. Code § 3426.1(d)(1). Rejecting EA’s
    cross-appeal, we further hold that the district court did not
    clearly err or otherwise abuse its discretion in denying
    attorneys’ fees for this claim.
    I
    The Sims is a popular video game in which players
    “create virtual people called ‘Sims,’ customize the homes and
    neighborhoods in which [the Sims] live, and help direct them
    in their relationships, careers, and social lives as they
    progress through various life stages.” When a player controls
    a specific character, a green icon called a “PlumbBob”
    appears over the character’s head.
    6             DIRECT TECH. V. ELECTRONIC ARTS
    This logo is “an iconic symbol of The Sims.” EA holds a
    copyright in the PlumbBob icon.
    For the release of The Sims 3, EA decided to order USB
    flash drives shaped like a PlumbBob as a promotional trinket
    to be sold with the game. In May 2008, EA turned to
    Lithomania, a print production company, to find a
    manufacturer for the PlumbBob flash drives. Lithomania
    president Gina Long contacted DT and sent pictures of the
    PlumbBob. DT was asked to produce prototype samples of
    a PlumbBob-shaped flash drive for EA’s approval. EA
    approved DT’s prototype, and the parties began negotiating
    over a Vendor Agreement in August 2008.
    Less than two weeks later, Lithomania sent DT’s
    prototype to TREK2000, a Chinese company, without telling
    DT.1 TREK2000 offered to make identical PlumbBob USB
    drives for $0.50 less per unit. EA asked Lithomania whether
    TREK2000 “swear[s] they can match what we already had”
    from DT, and Lithomania assured EA that “they don’t think
    they will have a problem matching it at all.” In the end, the
    only difference between TREK2000’s product and DT’s
    prototype was that the corners were “a little less sharp than
    the corners of the prototype.”
    Rather than tell DT that it had been cut out of the deal,
    Lithomania lied, first telling DT that the project was on hold
    and “who knows???” why. Then, just one day after
    Lithomania told EA that it was “ready to start the
    preproduction sample [with TREK2000] as soon as you
    confirm an order for the manufacturing tool,” Lithomania
    1
    EA claims this was because of a disagreement over the use of certain
    flash drive technology, although DT disputes that explanation.
    DIRECT TECH. V. ELECTRONIC ARTS                   7
    sent DT a vendor agreement stating that Lithomania would
    purchase the USB flash drives from DT. The agreement also
    purported to transfer all intellectual property rights from DT
    to EA. DT signed the agreement, thinking that it had sealed
    the deal. Lithomania, on the other hand, told EA that it had
    received a vendor agreement from DT, “so IP’s are all
    protected.” EA responded, “Great. . . . Protect us all.”
    For the next few weeks, Lithomania had DT sign other
    agreements and assignments of IP interests. DT was never
    actually told that it had lost the project. DT suspected its
    loss, but it did not know for sure until DT’s owner and CEO
    saw the PlumbBob drive available in stores.
    DT first sued Lithomania in California state court for
    fraud, breach of contract, and breach of the implied covenant
    of good faith and fair dealing. That suit settled.
    DT then brought this case against EA, seeking a
    declaratory judgment that DT was “joint author of a
    copyrighted work” in the PlumbBob drive and was “entitled
    to an equal share of the profits related to the PlumbBob
    USB.” The district court dismissed for failure to state a
    claim, holding that DT did not “sufficiently allege[] that it is
    a joint owner of the USB Drive” because it had signed a
    vendor agreement transferring all rights in the USB drive to
    EA. On appeal, we vacated and remanded, holding that DT
    could prevail “if the contract was fraudulently induced, such
    that it was invalid from the beginning.” 525 F. App’x 560,
    561 (9th Cir. 2013).
    On remand, DT amended its complaint to add a claim for
    Trade Secret Misappropriation under the California Uniform
    Trade Secret Act (CUTSA), Cal. Civ. Code §§ 3426–3246.11.
    8            DIRECT TECH. V. ELECTRONIC ARTS
    EA moved for summary judgment on both claims. On the
    copyright claim, EA argued: (1) that “DT did not contribute
    any independently copyrightable expression to the PlumbBob
    Drive”; (2) that even if DT did, it was not a joint author; and
    (3) that DT had assigned any copyright interest it had to
    Lithomania. The district court granted summary judgment on
    the copyright claim, concluding that DT’s contributions to the
    drive were either trivial or functional, and that even if not, DT
    was not a joint author.
    On the trade secrets claim, the district court at first denied
    summary judgment, holding that a reasonable jury “could
    find that Plaintiff had done enough to protect the secrets of
    the samples” and that DT could prove misappropriation if EA
    “knew Lithomania had a duty to maintain the samples’
    secrecy or limit their use.” But after additional discovery, EA
    filed a renewed motion for summary judgment, which the
    district court granted, holding that there was “no reasonable
    dispute of material fact that DT did not take reasonable
    efforts to maintain the secrecy of its prototypes.” DT
    appealed both claims.
    EA then moved for attorneys’ fees on both claims under
    the respective statutes. The district court denied fees for both
    claims. The district court found that DT’s copyright claim
    was not frivolous or unreasonable and that DT’s motivations
    were not improper. The court also found that DT’s trade
    secrets claim was not objectively specious and that DT did
    not bring the claim in bad faith. EA cross-appeals the denial
    of attorneys’ fees on only the trade secrets claim.
    DIRECT TECH. V. ELECTRONIC ARTS                     9
    II
    The federal copyright claim
    Because EA holds a copyright in the original 2-D
    PlumbBob icon, the question at the heart of this claim is
    whether DT’s 3-D rendition of the PlumbBob as a USB flash
    drive is entitled to copyright protection as a derivative work.
    See 17 U.S.C. § 101 (defining derivative work). If DT
    contributed material “distinguished from the preexisting
    material employed in the work,” DT can claim a copyright in
    its contributions. 17 U.S.C. § 103(b). DT alleges that two
    aspects of its work make the PlumbBob-shaped drive original
    enough to warrant copyright protection: (1) the USB drive
    had 12 equal sides, whereas the icon had 20 unequal sides;
    and (2) DT designed the USB drive to fit into the PlumbBob
    with a “futuristic cut away look . . . at a unique angle.”
    We have established a two-step inquiry for determining
    whether a derivative work is original enough to receive
    copyright protection. First, courts address the question
    whether any aspects of the work seeking copyright protection
    “are purely functional, utilitarian or mechanical.” Entm’t
    Research Grp., Inc. v. Genesis Creative Grp., Inc., 
    122 F.3d 1211
    , 1221 (9th Cir. 1997) (hereinafter ERG) (citing
    17 U.S.C. § 101 (describing the limitations on copyrighting
    mechanical or utilitarian aspects of a work)). If so, “any
    differences in appearance between a derivative work and the
    preexisting work which are not conceptually separable from
    any utilitarian, functional or mechanical purposes” are set
    aside and excluded from the determination “whether
    sufficient artistic differences exist to constitute ‘originality.’”
    
    Id. at 1222.
    10          DIRECT TECH. V. ELECTRONIC ARTS
    Second, when addressing originality, courts apply the two
    Durham factors from the Second Circuit:
    First, to support a copyright the original
    aspects of a derivative work must be more
    than trivial. Second, the original aspects of a
    derivative work must reflect the degree to
    which it relies on preexisting material and
    must not in any way affect the scope of any
    copyright protection in that preexisting
    material.
    
    Id. at 1220
    (quoting Durham Indus., Inc. v. Tomy Corp.,
    
    630 F.2d 905
    , 909 (2d Cir. 1980)). “[T]he amount of creative
    input by the author required to meet the originality standard
    is low” but “not negligible.” Satava v. Lowry, 
    323 F.3d 805
    ,
    810 (9th Cir. 2003); see also Sid & Marty Krofft Television
    Prods., Inc. v. McDonald’s Corp., 
    562 F.2d 1157
    , 1163 n.5
    (9th Cir. 1977).
    A. Functionality
    In ERG, we discussed at length how the functionality
    standard applies to 3-D representations of 2-D objects. That
    case involved costumes derived from drawings of famous
    cartoon characters such as the Pillsbury Doughboy, Geoffrey
    the Giraffe, and Cap’n Crunch. When analyzing the
    differences between the costumes and the drawings, we
    concluded that differences in “form, texture and
    proportionality” were “necessitated by the fact that a human
    body must fit inside the 
    costumes.” 122 F.3d at 1223
    . Those
    differences were thus functional or utilitarian and had to be
    excluded from the originality analysis. On the contrary, we
    recognized that the facial expressions on the costumes were
    DIRECT TECH. V. ELECTRONIC ARTS                          11
    a “truly ‘artistic’ difference” that was not merely functional.
    
    Id. We held
    that that non-functional artistic difference could
    be considered in our originality analysis.2
    Here, DT alleges that it made a non-functional
    contribution to the USB drive by designing the flash drive to
    fit into the PlumbBob with a “futuristic cut away look . . . at
    a unique angle.”
    2
    For examples of other cases discussing functionality, see Lamps Plus,
    Inc. v. Seattle Lighting Fixture Co., 
    345 F.3d 1140
    , 1146–47 (9th Cir.
    2003) (holding that additions designed to turn a ceiling lamp into a table
    lamp were functional), and Pickett v. Prince, 
    207 F.3d 402
    , 405 (7th Cir.
    2000) (Posner, C.J.) (stating that the differences between a guitar based on
    Prince’s symbol and Prince’s symbol may be “nothing more than the
    functional difference between a two-dimensional symbol and a guitar in
    the shape of that symbol,” but also positing that perhaps “the juxtaposition
    of the symbol and the guitar is enough to confer on the ensemble sufficient
    originality” for copyright protection).
    12          DIRECT TECH. V. ELECTRONIC ARTS
    We hold that there is a genuine issue of material fact
    regarding whether the manner in which DT designed the USB
    flash drive stick to fit into the PlumbBob object was merely
    functional or utilitarian. See Poe v. Missing Persons,
    
    745 F.2d 1238
    , 1242–43 (9th Cir. 1984) (explaining that
    functionality is a question of fact for a jury); see also N.
    Coast Indus. v. Jason Maxwell, Inc., 
    972 F.2d 1031
    , 1034–35
    (9th Cir. 1992) (explaining that originality is a question of
    fact for a jury).
    Of course, the mere feature of having a USB flash drive
    that can be removed from the PlumbBob object is not
    copyrightable; that is a functional attribute “necessitated by
    the fact” that the 3-D PlumbBob was designed for use as a
    USB flash drive. 
    ERG, 122 F.3d at 1223
    . But the “cut away”
    manner in which the flash drive is to be removed is
    potentially non-functional. DT claims that it designed this
    feature to have a “futuristic” appearance. The record shows
    that DT considered at least four other design options that had
    different aesthetic characteristics.
    DIRECT TECH. V. ELECTRONIC ARTS               13
    And the designer, Erik Jones, submitted a sworn declaration
    explaining that his ultimate choice was made “for aesthetic
    reasons.” Like the court found with the costume faces in
    ERG, a jury could find that this design feature was “truly
    ‘artistic.’” 
    Id. There is
    a genuine issue of material fact
    whether the unique and creative manner in which DT
    designed the USB drive to fit into the PlumbBob was non-
    functional and could potentially qualify for copyright
    protection.
    EA’s arguments to the contrary do not persuade us. EA
    argues that the record contains evidence that the choice of
    design “was driven by functional considerations.” EA cites
    testimony from a DT employee, Shaun Secours, who said that
    he talked with Jones and that Jones’s decision was “just for
    the functionality of the drive, there’s no other way we can
    make this come out. Otherwise, the portion that you are
    plugging into the computer will be too fat and you — it
    would interfere with cables and other USB slots and it
    wouldn’t be — people wouldn’t use it.” But Secours was not
    the designer of the drive; Jones was, and as stated above,
    Jones declared that his design decisions were made for
    14             DIRECT TECH. V. ELECTRONIC ARTS
    aesthetic reasons. This type of factual dispute supports our
    conclusion that this issue is inappropriate for resolution on
    summary judgment. See Doe v. Cutter Biological, Inc.,
    
    971 F.2d 375
    , 381 (9th Cir. 1992) (explaining that the
    existence of conflicting testimony on an issue “underscores
    the inappropriateness of a grant of summary judgment”).
    Secours’s assertion that the final design reflected the only
    way to design the drive while maintaining its functionality is
    certainly debatable—at least two of the other options that
    Jones considered appear to have been able to function as a
    normal USB flash drive. If Jones said one thing and Secour
    said another on the same subject, it is the role of the jury, not
    a court on summary judgment, to determine the facts.
    In sum, it cannot properly be said as a matter of law that
    the manner in which DT designed the flash drive to emerge
    from the PlumbBob object was merely utilitarian or
    functional. A reasonable jury could answer that question in
    either party’s favor.3
    B. Originality
    As discussed above, when determining whether a
    derivative work is sufficiently original to warrant copyright
    protection, the pertinent question is whether “the difference
    between the [derivative] work and the preexisting work is
    non-trivial.” N. Coast 
    Indus., 972 F.2d at 1033
    . In North
    Coast Industries, we held that the district court erred by
    concluding that a minor difference in the arrangement of
    3
    Because we view the facts in the light most favorable to the non-
    moving party when analyzing whether summary judgment is appropriate,
    we will consider this design feature when discussing the originality of the
    PlumbBob drive.
    DIRECT TECH. V. ELECTRONIC ARTS                  15
    rectangular shapes on two different clothing patterns was
    trivial as a matter of law; the question of triviality should
    have been sent to a jury. 
    Id. at 1034–35.
    To the contrary, our
    opinion in ERG held that the differences in facial expressions
    between cartoons and their derivative costumes were trivial
    as a matter of law because “no reasonable trier of fact would
    see anything but the underlying copyrighted character when
    looking at ERG’s 
    costumes.” 122 F.3d at 1223
    . We
    distinguished North Coast Industries by explaining that the
    different geometric shapes on the clothes in that case were
    “so crucial to the derivative work” that “a reasonable trier of
    fact [c]ould find the derivative works to be recognizably the
    derivative creator’s own product.” 
    Id. at 1224.
    Turning to the facts of this case, we reject DT’s first
    argument that its PlumbBob drive merits copyright protection
    because it has 12 rather than 20 sides. While some images of
    the PlumbBob have 20 unequal sides, others have only 12.
    The PlumbBob has apparently evolved throughout multiple
    editions of The Sims—also including, for instance, changes
    in whether the icon is translucent or solid. Even assuming
    that DT’s version has a slightly different shape than the
    drawing presented by EA, we have held that a character’s
    copyright encompasses its “distinctive character traits and
    attributes, even if the character does not maintain the same
    physical appearance in every context.” DC Comics v. Towle,
    
    802 F.3d 1012
    , 1020 (9th Cir. 2015). The number of sides on
    DT’s USB flash drive is not a copyrightable contribution in
    this case.
    On the other hand, if a jury determines that the manner in
    which DT designed the USB drive to fit into the PlumbBob
    object is artistic and non-functional, see Sec. II.A & 
    n.3, supra
    , we hold that there is a genuine issue of material fact as
    16          DIRECT TECH. V. ELECTRONIC ARTS
    to whether DT’s USB drive is sufficiently original to warrant
    copyright protection. That aesthetic feature is “something
    recognizably the artist’s own,” and a reasonable jury could
    determine that it meets the “low” standard for originality.
    
    Satava, 323 F.3d at 810
    ; see also N. Coast 
    Indus., 972 F.2d at 1034
    –35.
    EA argues that the district court correctly determined that
    DT failed the second prong of the Durham test that
    “derivative works are not copyrightable if they ‘affect the
    scope of any copyright protection in th[e] preexisting
    material.’” 
    ERG, 122 F.3d at 1224
    (quoting 
    Durham, 630 F.2d at 909
    ). EA parrots the district court in saying that
    DT’s design was “so similar to the well known and
    copyrighted PlumbBob [it’s] based on” that if it were
    copyrightable, DT would have “a monopoly on all USB[
    drives] shaped like the PlumbBob, and perhaps even any
    other 3-D embodiment of the PlumbBob.” That statement is
    incorrect. As a derivative copyright holder, DT would only
    have a copyright in its unique contribution—the artistic
    manner in which it designed the USB flash drive to fit into
    the PlumbBob object. See 17 U.S.C. § 103(b). Anyone else
    would be free to create a USB flash drive that used a different
    method or design for flash-drive removal, and DT’s copyright
    would obviously not preclude others from making a 3-D
    PlumbBob without a flash drive.
    We conclude that the question of originality warrants
    decision by a jury.
    C. Joint authorship
    In the alternative, EA argues that even if the differences
    between the 2-D and 3-D PlumbBobs were not trivial, DT
    DIRECT TECH. V. ELECTRONIC ARTS                  17
    was not a joint author as required by the Copyright Act. The
    district court adopted this argument as an alternative basis for
    granting summary judgment.
    We have set forth three criteria to determine authorship
    for copyright purposes, of which the most important factor is
    who is “exercising control”: that is, who is “‘the inventive or
    master mind’ who ‘creates, or gives effect to the idea.’”
    Aalmuhammed v. Lee, 
    202 F.3d 1227
    , 1234 (9th Cir. 2000)
    (quoting Burrow-Giles Lithographic Co. v. Sarony, 
    111 U.S. 53
    , 61 (1884)). EA argues that it “had ultimate control and
    final decision-making authority over the design of the
    PlumbBob Drives,” dictating shape, color, “and all other
    material particulars.” While the record suggests that Long at
    some point requested that the USB drive be a flat stick
    removable from the top of the Drive rather than have the
    Drive split in the center to reveal the USB, such evidence,
    viewed in the light most favorable to DT, does not prove that
    EA held ultimate control over the drive’s design. A
    reasonable factfinder could find that EA was merely in a
    position to offer suggestions, but did not ultimately “give[]
    effect to the idea” of how the USB flash drive fit into the
    PlumbBob object. 
    Aalmuhammed, 202 F.3d at 1234
    (quoting
    
    Burrow-Giles, 111 U.S. at 61
    ).
    EA also argues that the “audience appeal” of the
    PlumbBob drive did not derive from DT’s contributions to
    the shape of the design port. See 
    id. (listing audience
    appeal
    as a factor to consider in determining joint authorship). But
    a reasonable factfinder could conclude that the drive design
    DT ultimately adopted was more aesthetically pleasing than
    the designs it rejected, suggesting that DT’s contribution
    helped entice consumers to purchase the Collector’s Edition
    of the game.
    18          DIRECT TECH. V. ELECTRONIC ARTS
    We hold that there is a genuine issue of material fact as to
    whether DT was sufficiently in control of its artistic
    contribution to qualify as a joint author in the resulting USB
    drive prototype. Again, this issue warrants decision by a jury.
    D. The assignment contract
    EA argues finally that DT’s copyright claim fails because
    DT assigned away its copyright interest in the PlumbBob
    drives in the vendor agreement it signed with Lithomania.
    The district court did not address this claim, but we consider
    it because we may affirm on any basis apparent in the record.
    Hell’s Angels Motorcycle Corp. v. McKinley, 
    360 F.3d 930
    ,
    933 (9th Cir. 2004).
    DT claims that fraud in the inducement invalidates this
    vendor agreement, but EA draws a distinction between fraud
    in the inducement and fraud in the execution. EA states,
    “even if DT had been fraudulently induced to enter into the
    Vendor and Confidentiality and Anti-Piracy Agreements,
    those agreements would still bar DT’s claim.” This argument
    is barred by law of the case. In our prior memorandum
    disposition, we reasoned that “if the contract was fraudulently
    induced, such that it was invalid from the beginning, there
    would be no valid contract for EA to enforce.” 525 F. App’x
    at 561. That statement in our prior decision forceloses EA’s
    argument here.
    To reiterate the facts that led to this contract: Lithomania
    knew it was going to be sending DT’s prototype to a Chinese
    company for manufacturing, but rather than disclose that to
    DT, it sent DT a vendor agreement stating that Lithomania
    would purchase the USB drives from DT while asking DT to
    sign over its intellectual property rights. Lithomania then
    DIRECT TECH. V. ELECTRONIC ARTS                  19
    bragged to EA that it had secured this contract, stating that
    “IP’s are all protected,” to which EA responded “Great. . . .
    Protect us all.” As we stated in the prior appeal, “[b]ecause
    DT may be able to prove that the contract is unenforceable,
    this case is inappropriate for dismissal.” 
    Id. at 561–62.
    Nothing has changed materially since then. The vendor
    agreements are not a proper basis for summary judgment.
    For these reasons, we reverse the district court’s grant of
    summary judgment on the copyright claim.
    III
    The California trade secret claim
    In California, the tort of misappropriation of a trade secret
    is governed by statute. A trade secret is defined as
    information, including a formula, pattern,
    compilation, program, device, method,
    technique, or process, that:
    (1) Derives independent economic value,
    actual or potential, from not being generally
    known to the public or to other persons who
    can obtain economic value from its disclosure
    or use; and
    (2) Is the subject of efforts that are reasonable
    under the circumstances to maintain its
    secrecy.
    Cal. Civ. Code § 3426.1(d). The district court ruled that no
    reasonable jury could find that DT took reasonable efforts to
    20          DIRECT TECH. V. ELECTRONIC ARTS
    maintain the secrecy of its prototype. As we explain below,
    we decline to affirm on that basis.
    To be sure, the record shows that DT did not do much, if
    anything, to explicitly protect its prototype design. EA points
    to substantial evidence that DT “placed no limitations on
    what could be done with the prototypes that DT sold to
    Lithomania,” and EA stresses that DT did not label the
    prototypes as confidential “or otherwise communicate to
    Lithomania that it regarded them as such.” DT does not
    contest this evidence, but the thrust of DT’s claim is that it
    reasonably relied on implicit business expectations that
    Lithomania would keep the prototype secret—that is,
    expectations that Lithomania would not send the prototype to
    a Chinese competitor to manufacture effectively the same
    product at a lower price. As we explained in Pachmayr Gun
    Works, Inc. v. Olin Mathieson Chem. Corp., 
    502 F.2d 802
    (9th Cir. 1974), “courts will consider the factual
    circumstances of each case on an individual basis, to
    determine whether a confidential relationship may reasonably
    be implied” such that an entity has the duty to maintain the
    secrecy of confidential information. 
    Id. at 808.
    We quoted
    the Seventh Circuit for the proposition that
    Where the facts show that a disclosure is
    made in order to further a particular
    relationship, a relationship of confidence may
    be implied, e.g., disclosure to a prospective
    purchaser to enable him to appraise the value
    of the secret, disclosure to a prospective
    lender to assure him of the prospects of a
    borrower’s business, disclosure to agent,
    partner, or joint adventurer.
    DIRECT TECH. V. ELECTRONIC ARTS                        21
    
    Id. (quoting Cloud
    v. Standard Packaging Corp., 
    376 F.2d 384
    , 388–89 (7th Cir. 1967)).
    EA contends that this common law theory of trade secret
    misappropriation has been preempted by California’s trade
    secret statute, which was passed after Pachmayr was decided.
    EA claims that the statute requires plaintiffs “to prove as an
    essential element of a CUTSA claim that it made affirmative
    efforts to maintain the secrecy of its purported trade secret.”
    That is not, however, the language of the statute. The
    statute instead requires “efforts that are reasonable under the
    circumstances to maintain its secrecy.” Cal. Civ. Code
    § 3426.1(d)(2). It may be that in some factual circumstances,
    a rational jury could find that when an implied relationship of
    confidentiality exists between two business partners,4 it is
    “reasonable under the circumstances” for the prospective
    seller to not make additional efforts to maintain secrecy of the
    prototype. But because we can affirm on an alternate ground,
    see Hell’s 
    Angels, 360 F.3d at 933
    , we decline to address
    whether the CUTSA statute preempts Pachmayr, and we
    assume without deciding that DT raised a genuine issue of
    material fact as to whether it had such an implied confidential
    relationship with Lithomania.5
    4
    For instance, “disclosure to a prospective purchaser to enable him to
    appraise the value of the secret.” 
    Pachmayr, 502 F.2d at 808
    (quoting
    
    Cloud, 376 F.2d at 389
    ).
    5
    EA also argues that Pachmayr is “inapposite” because it concerned
    “unfair competition or breach of confidence,” but the claim very clearly
    was for “Unfair Competition – Misappropriation of Trade 
    Secret.” 502 F.2d at 807
    .
    22          DIRECT TECH. V. ELECTRONIC ARTS
    We instead affirm the district court’s grant of summary
    judgment on alternate grounds. CUTSA defines trade secrets
    as having “independent economic value, actual or potential,
    from not being generally known to the public or to other
    persons who can obtain economic value from its disclosure or
    use.” Cal. Civ. Code § 3426.1(d)(1); see Altavion, Inc. v.
    Konica Minolta Sys. Lab. Inc., 
    171 Cal. Rptr. 3d 714
    , 743 (Ct.
    App. 2014) (“[T]he information alleged to be a trade secret”
    must be “‘valuable because it is unknown to others.’”)
    (quoting DVD Copy Control Ass’n Inc. v. Bunner, 10 Cal.
    Rptr. 3d 185, 192 (Ct. App. 2004)). EA argues that DT’s
    design is not a trade secret because it has no “actual or even
    potential value to DT outside of a single ephemeral project
    for a single customer.” DT has not presented any evidence
    that there was value in the secrecy of its design. We affirm
    the district court’s grant of summary judgment on this
    ground.
    Attorneys’ fees
    EA argues that it is entitled to attorneys’ fees on DT’s
    trade secrets claim under Cal. Civ. Code § 3426.4, which
    authorizes attorneys’ fees when “a claim of misappropriation
    is made in bad faith.” California courts have held that bad
    faith “requires objective speciousness of the plaintiff’s claim,
    as opposed to frivolousness, and its subjective bad faith in
    bringing or maintaining the claim.” Gemini Aluminum Corp
    v. Cal. Custom Shapes, Inc., 
    116 Cal. Rptr. 2d 358
    , 368 (Ct.
    App. 2002). A “specious” action “may superficially appear
    to have merit,” 
    id., so attorneys’
    fees may be proper even if
    the claim is not frivolous.
    The district court held that DT’s claim was not
    objectively specious and found that DT did not bring the
    DIRECT TECH. V. ELECTRONIC ARTS                  23
    claim in bad faith, explaining that “Plaintiff had reason to
    believe its action against Defendants was valid.” The district
    court did not clearly err or abuse its discretion in drawing
    these conclusions. Even assuming that bad faith includes
    recklessness (which the parties dispute), there is no evidence
    to suggest that DT brought the claim for an improper purpose
    such as to extort a settlement. The allegations here are
    consistent with the normal scope of vigorous advocacy, and
    these are not the type of specious claims that could justify an
    attorneys’ fee award under California law. The district court
    did not clearly err or otherwise abuse its discretion in denying
    EA an attorneys’ fee award.
    IV
    We reverse the district court’s grant of summary
    judgment on the copyright claim and remand for further
    proceedings consistent with this opinion. We affirm the
    district court’s grant of summary judgment on the trade secret
    claim and we affirm the denial of attorneys’ fees.
    AFFIRMED IN PART, REVERSED IN PART,
    REMANDED. Each party shall bear its own costs on appeal.
    See Fed. R. App. P. 39(a)(4).