Daniel Norcia v. Samsung Telecom America , 845 F.3d 1279 ( 2017 )


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  •                    FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    DANIEL NORCIA, on his own              No. 14-16994
    behalf and on behalf of all
    others similarly situated,               D.C. No.
    Plaintiff-Appellee,      3:14-cv-00582-JD
    v.
    OPINION
    SAMSUNG
    TELECOMMUNICATIONS
    AMERICA, LLC, a New York
    Corporation; SAMSUNG
    ELECTRONICS AMERICA, INC.,
    a New Jersey corporation,
    Defendants-Appellants.
    Appeal from the United States District Court
    for the Northern District of California
    James Donato, District Judge, Presiding
    Argued and Submitted October 17, 2016
    San Francisco, California
    Filed January 19, 2017
    Before: Sidney R. Thomas, Chief Judge, and
    Carlos T. Bea and Sandra S. Ikuta, Circuit Judges.
    Opinion by Judge Ikuta
    2               NORCIA V. SAMSUNG TELECOMM.
    SUMMARY*
    Arbitration / California Law
    The panel affirmed the district court’s order denying
    Samsung’s motion to compel arbitration of a class action
    complaint alleging that Samsung made misrepresentations as
    to the performance of the Galaxy S4 phone.
    Samsung moved to compel arbitration of the dispute on
    the ground that an arbitration provision, which was contained
    in a warranty brochure included in the Galaxy S4 box, was
    binding on plaintiff.
    The panel applied California law. The panel rejected
    Samsung’s theory that the Product and Safety & Warranty
    Information brochure in the Galaxy S4 box created a binding
    contract between plaintiffs and Samsung to arbitrate the
    claims in plaintiff’s complaint. The panel further held that
    Samsung failed to demonstrate the applicability of any
    exception to the general California rule that an offeree’s
    silence did not constitute consent. The panel further held that
    the brochure was not enforceable as an in-the-box contract.
    The panel rejected Samsung’s argument that plaintiff
    agreed to arbitrate his claims by signing a Customer
    Agreement with Verizon Wireless. The panel noted that
    Samsung was not a signatory to the agreement. The panel
    concluded that Samsung failed to bear its burden of
    establishing that it was a third-party beneficiary of the
    *
    This summary constitutes no part of the opinion of the court. It has
    been prepared by court staff for the convenience of the reader.
    NORCIA V. SAMSUNG TELECOMM.                    3
    Customer Agreement, and therefore Samsung could not
    enforce the arbitration provision in the agreement.
    COUNSEL
    John R. Hurley (argued), Eduardo G. Roy, Daniel C.
    Quintero, and Jill Dessalines, Prometheus Partners L.L.P.,
    San Francisco, California, for Plaintiff-Appellee.
    Sean D. Unger (argued), John P. Phillips, and Ryan C. Nier,
    Paul Hastings LLP, San Francisco, California, for
    Defendants-Appellants.
    OPINION
    IKUTA, Circuit Judge:
    Daniel Norcia filed a class action complaint against
    Samsung Telecommunications America, LLC, and Samsung
    Electronics America, Inc., (collectively, “Samsung”), alleging
    that Samsung made misrepresentations as to the performance
    of the Galaxy S4 phone. Samsung moved to compel
    arbitration of the dispute on the ground that an arbitration
    provision, which was contained in a warranty brochure
    included in the Galaxy S4 box, was binding on Norcia. We
    affirm the district court’s denial of Samsung’s motion.
    I
    On May 23, 2013, Norcia entered a Verizon Wireless
    store in San Francisco, California, to purchase a Samsung
    Galaxy S4 phone. Norcia paid for the phone at the register,
    4             NORCIA V. SAMSUNG TELECOMM.
    and a Verizon Wireless employee provided a receipt entitled
    “Customer Agreement” followed by the name and address of
    the Verizon Wireless store. The receipt stated the order
    location, Norcia’s mobile number, the product identification
    number, and the contract end date. Under the heading
    “Items,” the receipt stated “WAR6002 1 YR. MFG.
    WARRANTY.” Under the heading “Agreement,” the receipt
    included three provisions, including a statement (in all capital
    letters):
    I agree to the current Verizon Wireless
    Customer Agreement, including the calling
    plan, (with extended limited warranty/service
    contract, if applicable), and other terms and
    conditions for services and selected features I
    have agreed to purchase as reflected on the
    receipt, and which have been presented to me
    by the sales representative and which I had the
    opportunity to review.
    The receipt also stated (in all capital letters): “I understand
    that I am agreeing to . . . settlement of disputes by arbitration
    and other means instead of jury trials, and other important
    terms in the Customer Agreement.”               The Customer
    Agreement did not reference Samsung or any other party.
    Norcia signed the Customer Agreement, and Verizon
    Wireless emailed him a copy.
    After signing the Customer Agreement, Norcia and a
    Verizon Wireless employee took the Galaxy S4 phone, still
    in its sealed Samsung box, to a table. The front of the
    product box stated “Samsung Galaxy S4.” The back of the
    box stated: “Package Contains . . . Product Safety &
    Warranty Brochure.” The Verizon Wireless employee
    NORCIA V. SAMSUNG TELECOMM.                      5
    opened the box, unpacked the phone and materials, and
    helped Norcia transfer his contacts from his old phone to the
    new phone. Norcia took the phone, the phone charger, and
    the headphones with him as he left the store, but he declined
    the offer by the Verizon Wireless employee to take the box
    and the rest of its contents.
    The Samsung Galaxy S4 box contained, among other
    things, a “Product Safety & Warranty Information” brochure.
    The 101-page brochure consisted of two sections. Section 1
    contained a wide range of health and safety information,
    while Section 2 contained Samsung’s “Standard Limited
    Warranty” and “End User License Agreement for Software.”
    The Standard Limited Warranty section explained the scope
    of Samsung’s express warranty. In addition to explaining
    Samsung’s obligations, the procedure for obtaining warranty
    service, and the limits of Samsung’s liability, the warranty
    section included the following (in all capital letters):
    All disputes with Samsung arising in any way
    from this limited warranty or the sale,
    condition or performance of the products shall
    be resolved exclusively through final and
    binding arbitration, and not by a court or jury.
    Later in the section, a paragraph explained the procedures for
    arbitration and stated that purchasers could opt out of the
    arbitration agreement by providing notice to Samsung within
    30 calendar days of purchase, either through email or by
    calling a toll-free telephone number. It also stated that opting
    out “will not affect the coverage of the Limited Warranty in
    any way, and you will continue to enjoy the benefits of the
    Limited Warranty.” Norcia did not take any steps to opt out.
    6            NORCIA V. SAMSUNG TELECOMM.
    In February 2014, Norcia filed a class action complaint
    against Samsung, alleging that Samsung misrepresented the
    Galaxy S4’s storage capacity and rigged the phone to operate
    at a higher speed when it was being tested. The complaint
    alleged that these deceptive acts constituted common law
    fraud and violated California’s Consumers Legal Remedies
    Act (Cal. Civ. Code §§ 1750–1784), California’s Unfair
    Competition Law (Cal. Bus. & Prof. Code §§ 17200–17210),
    and California’s False Advertising Law (Cal. Bus. & Prof.
    Code §§ 17500–17509). The complaint sought certification
    of the case as a class action for all purchasers of the Galaxy
    S4 phone in California. Norcia did not bring any claims for
    breach of warranty.
    Instead of filing an answer to the complaint, Samsung
    moved to compel arbitration by invoking the arbitration
    provision in the Product Safety & Warranty Information
    brochure. The district court denied Samsung’s motion. It
    held that even though Norcia should be deemed to have
    received the Galaxy S4 box, including the Product Safety &
    Warranty Information brochure, the receipt of the brochure
    did not form an agreement to arbitrate non-warranty claims.
    Samsung timely appealed the district court’s order.
    The district court had jurisdiction under 28 U.S.C.
    § 1332(d)(2), because the parties satisfied minimal diversity
    and the amount in controversy exceeded $5 million. We have
    jurisdiction under the Federal Arbitration Act, 9 U.S.C. § 16.
    “We review the district court’s decision to deny the motion to
    compel arbitration de novo.” Davis v. Nordstrom, Inc., 
    755 F.3d 1089
    , 1091 (9th Cir. 2014). “Factual findings are
    reviewed for clear error, but where no facts are in dispute our
    entire review is de novo.” 
    Id. (internal citation
    omitted).
    NORCIA V. SAMSUNG TELECOMM.                      7
    II
    “[A]rbitration is a matter of contract and a party cannot be
    required to submit to arbitration any dispute which he has not
    agreed so to submit.” AT&T Techs., Inc. v. Commc’ns
    Workers of Am., 
    475 U.S. 643
    , 648 (1986) (quoting United
    Steelworkers of Am. v. Warrior & Gulf Navigation Co., 
    363 U.S. 574
    , 582 (1960)). Therefore, to evaluate the district
    court’s denial of Samsung’s motion to compel arbitration, we
    must first determine “whether a valid agreement to arbitrate
    exists.” Chiron Corp. v. Ortho Diagnostic Sys., Inc., 
    207 F.3d 1126
    , 1130 (9th Cir. 2000); see also Kilgore v. KeyBank,
    Nat’l Ass’n, 
    718 F.3d 1052
    , 1058 (9th Cir. 2013) (en banc).
    As the party seeking to compel arbitration, Samsung bears
    “the burden of proving the existence of an agreement to
    arbitrate by a preponderance of the evidence.” Knutson v.
    Sirius XM Radio Inc., 
    771 F.3d 559
    , 565 (9th Cir. 2014)
    (citing Rosenthal v. Great W. Fin. Sec. Corp., 
    14 Cal. 4th 394
    , 413 (1996)).
    Samsung raises two theories of contract formation to
    support its argument that Norcia entered into a binding
    contract with Samsung to arbitrate his claims. First, Samsung
    claims that the inclusion of the arbitration provision in the
    Product Safety & Warranty Information brochure created a
    valid contract between Samsung and Norcia to arbitrate all
    claims related to the Galaxy S4 phone. Second, Samsung
    contends that the Customer Agreement signed by Norcia
    incorporated the terms of its Product Safety & Warranty
    Information brochure by reference and created a binding
    contract between Norcia and Samsung.
    In analyzing these arguments, we “apply ordinary
    state-law principles that govern the formation of contracts” to
    8             NORCIA V. SAMSUNG TELECOMM.
    decide whether an agreement to arbitrate exists. First
    Options of Chi., Inc. v. Kaplan, 
    514 U.S. 938
    , 944 (1995).
    Here, the parties agree that California law governs the issue
    of contract formation. In discerning California law, we are
    bound by the decisions of the California Supreme Court,
    “including reasoned dicta.” Muniz v. United Parcel Serv.,
    Inc., 
    738 F.3d 214
    , 219 (9th Cir. 2013). If the California
    Supreme Court has not directly addressed the question before
    us, we must predict how it would decide the issue. See
    Glendale Assocs., Ltd. v. NLRB, 
    347 F.3d 1145
    , 1154 (9th
    Cir. 2003) (internal quotation marks omitted). We generally
    will “follow a published intermediate state court decision
    regarding California law unless we are convinced that the
    California Supreme Court would reject it.” 
    Muniz, 738 F.3d at 219
    . Applying California law, we address each of
    Samsung’s theories in turn.
    A
    We first evaluate whether the Product Safety & Warranty
    Information brochure in the Galaxy S4 box created a binding
    contract between Norcia and Samsung to arbitrate the claims
    in Norcia’s complaint. Although the brochure is in the form
    of an express consumer warranty from Samsung to Norcia,
    the arbitration provision states that arbitration is required not
    only for “[a]ll disputes with Samsung arising in any way from
    this limited warranty” but also for all disputes arising from
    “the sale, condition or performance of the products.”
    Norcia’s complaint involves a non-warranty dispute. Thus,
    our analysis is governed by contract law—not warranty law.
    We begin with the basic principles of California contract
    law. Generally, under California law, “the essential elements
    for a contract are (1) ‘[p]arties capable of contracting;’ (2)
    NORCIA V. SAMSUNG TELECOMM.                      9
    ‘[t]heir consent;’ (3) ‘[a] lawful object;’ and (4) ‘[s]ufficient
    cause or consideration.’” United States ex rel. Oliver v.
    Parsons Co., 
    195 F.3d 457
    , 462 (9th Cir. 1999) (alterations in
    original) (quoting Cal. Civ. Code § 1550). A party who is
    bound by a contract is bound by all its terms, whether or not
    the party was aware of them. “A party cannot avoid the terms
    of a contract on the ground that he or she failed to read it
    before signing.” Marin Storage & Trucking, Inc. v. Benco
    Contracting & Eng’g, Inc., 
    89 Cal. App. 4th 1042
    , 1049
    (2001).
    “A contract for sale of goods may be made in any manner
    sufficient to show agreement, including conduct by both
    parties which recognizes the existence of such a contract.”
    Cal. Com. Code § 2204(1). “Courts must determine whether
    the outward manifestations of consent would lead a
    reasonable person to believe the offeree has assented to the
    agreement.” 
    Knutson, 771 F.3d at 565
    (citing Meyer v.
    Benko, 
    55 Cal. App. 3d 937
    , 942–43 (1976)).
    As a general rule, “silence or inaction does not constitute
    acceptance of an offer.” Golden Eagle Ins. Co. v. Foremost
    Ins. Co., 
    20 Cal. App. 4th 1372
    , 1385 (1993); see also Sorg
    v. Fred Weisz & Assocs., 
    14 Cal. App. 3d 78
    , 81 (1970).
    California courts have long held that “[a]n offer made to
    another, either orally or in writing, cannot be turned into an
    agreement because the person to whom it is made or sent
    makes no reply, even though the offer states that silence will
    be taken as consent, for the offerer cannot prescribe
    conditions of rejection so as to turn silence on the part of the
    offeree into acceptance.” Leslie v. Brown Bros. Inc., 
    208 Cal. 606
    , 621 (1929); see also 1 Witkin, Summary of California
    Law, Contracts § 193 (10th ed. 2005) (collecting California
    cases).
    10            NORCIA V. SAMSUNG TELECOMM.
    There are exceptions to this rule, however. An offeree’s
    silence may be deemed to be consent to a contract when the
    offeree has a duty to respond to an offer and fails to act in the
    face of this duty. Golden 
    Eagle, 20 Cal. App. 4th at 1386
    ;
    see also Beatty Safway Scaffold, Inc. v. Skrable, 180 Cal.
    App. 2d 650, 655 (1960). For example, in Gentry v. Superior
    Court, an employee signed an “easily readable, one-page
    form” acknowledging that he would be required to arbitrate
    all employment-related legal disputes unless he opted out. 
    42 Cal. 4th 443
    , 468 (2007), abrogated on other grounds by
    AT&T Mobility LLC v. Concepcion, 
    563 U.S. 333
    (2011). By
    signing this agreement, the employee “manifested his intent
    to use his silence, or failure to opt out, as a means of
    accepting the arbitration agreement.” 
    Id. Therefore, the
    California Supreme Court held that the employee’s failure to
    act constituted acceptance of the agreement. 
    Id. An offeree’s
    silence may also be treated as consent to a
    contract when the party retains the benefit offered. See
    Golden 
    Eagle, 20 Cal. App. 4th at 1386
    ; see also Cal. Civ.
    Code § 1589 (“A voluntary acceptance of the benefit of a
    transaction is equivalent to a consent to all the obligations
    arising from it, so far as the facts are known, or ought to be
    known, to the person accepting.”). In Golden Eagle, a couple
    received a renewal certificate from their insurance company,
    and retained the benefit of the renewed insurance policy
    without paying the 
    premium. 20 Cal. App. 4th at 1386
    . The
    court held that in light of the existing relationship between
    the couple and the insurance company, the couple’s retention
    of the renewal certification was “sufficient evidence of
    acceptance of the renewal policy” under California law. 
    Id. at 1386–87.
                  NORCIA V. SAMSUNG TELECOMM.                     11
    Even if there is an applicable exception to the general rule
    that silence does not constitute acceptance, courts have
    rejected the argument that an offeree’s silence constitutes
    consent to a contract when the offeree reasonably did not
    know that an offer had been made. See Windsor Mills, Inc.
    v. Collins & Aikman Corp., 
    25 Cal. App. 3d 987
    , 993 (1972).
    In Windsor Mills, a buyer ordered yarn from a supplier, and
    the supplier acknowledged the order on a printed form which
    stated “in small print” on the reverse side of the form, “15.
    Arbitration: Any controversy arising out of or relating to this
    contract shall be settled by arbitration in the City of New
    York . . . .” 
    Id. at 989–90.
    The court concluded that the
    buyer was not bound by this provision because “an offeree,
    regardless of apparent manifestation of his consent, is not
    bound by inconspicuous contractual provisions of which he
    was unaware, contained in a document whose contractual
    nature is not obvious.” 
    Id. at 993;
    see also Marin 
    Storage, 89 Cal. App. 4th at 1049
    –50 (noting that a party is not bound by
    a document that “does not appear to be a contract and the
    terms are not called to the attention of the recipient”).
    We now apply these principles of California law to
    determine whether Norcia engaged in any conduct sufficient
    to show that he agreed to be bound by the arbitration
    agreement in the Product Safety & Warranty Information
    brochure. There is no dispute that Norcia did not expressly
    assent to any agreement in the brochure. Nor did Norcia sign
    the brochure or otherwise act in a manner that would show
    “his intent to use his silence, or failure to opt out, as a means
    of accepting the arbitration agreement.” 
    Gentry, 42 Cal. 4th at 468
    . Under California law, an offeree’s inaction after
    receipt of an offer is generally insufficient to form a contract.
    
    Leslie, 208 Cal. at 621
    . Therefore, Samsung’s offer to
    arbitrate all disputes with Norcia “cannot be turned into an
    12           NORCIA V. SAMSUNG TELECOMM.
    agreement because the person to whom it is made or sent
    makes no reply, even though the offer states that silence will
    be taken as consent,” 
    id., unless an
    exception to this general
    rule applies.
    Samsung fails to demonstrate the applicability of any
    exception to the general California rule that an offeree’s
    silence does not constitute consent. Samsung has not pointed
    to any principle of California law that imposed a duty on
    Norcia to act in response to receiving the Product Safety &
    Warranty Information brochure. 
    Gentry, 42 Cal. 4th at 468
    .
    Nor was there any previous course of dealing between the
    parties that might impose a duty on Norcia to act. See Beatty
    Safway 
    Scaffold, 180 Cal. App. 2d at 655
    . Moreover,
    Samsung has not alleged that Norcia retained any benefit by
    failing to act. See Cal. Civ. Code § 1589. Indeed, the
    brochure states that Norcia was entitled to “the benefits of the
    Limited Warranty” regardless whether Norcia opted out of
    the arbitration agreement.
    In the absence of an applicable exception, California’s
    general rule for contract formation applies. Because Norcia
    did not give any “outward manifestations of consent [that]
    would lead a reasonable person to believe the offeree has
    assented to the agreement,” 
    Knutson, 771 F.3d at 565
    , no
    contract was formed between Norcia and Samsung, and
    Norcia is not bound by the arbitration provision contained in
    the brochure.
    To counter this conclusion, Samsung argues that Norcia
    was bound by the terms set forth in the brochure because the
    brochure is analogous to a shrink-wrap license, which we
    held was enforceable in California, see Wall Data Inc. v. L.A.
    Cty. Sheriff’s Dep’t, 
    447 F.3d 769
    , 782 (9th Cir. 2006), or is
    NORCIA V. SAMSUNG TELECOMM.                          13
    analogous to terms included in a box sent to the consumer
    (referred to here as an “in-the-box” contract), which the
    Seventh Circuit has held to be enforceable, see Hill v.
    Gateway 2000, Inc., 
    105 F.3d 1147
    , 1148 (7th Cir. 1997).
    We consider each of these arguments in turn.
    In Wall Data, we considered a software manufacturer’s
    claim that a sheriff’s department had violated the terms of its
    shrink-wrap license, click-through license, and volume
    license booklets, and infringed the manufacturer’s copyright,
    by installing software on 6,007 computers when the
    department was licensed to install the software on only 3,663
    
    computers. 447 F.3d at 773
    –75. We defined a “shrink-wrap
    license” as “a form on the packing or on the outside of the
    CD-ROM containing the software which states that by
    opening the packaging or CD-ROM wrapper, the user agrees
    to the terms of the license.” 
    Id. at 775
    n.4. In connection
    with upholding an evidentiary ruling by the district court, we
    stated that such licenses are enforceable in California, 
    id. at 782,
    citing Lozano v. AT&T Wireless, 
    216 F. Supp. 2d 1071
    ,
    1073 (C.D. Cal. 2002).1 We did not address the question
    whether the license created a contract; rather, we held that the
    sole issue to be resolved at trial was whether the sheriff’s
    department violated the terms of the software licenses, and
    therefore the district court did not err in declining to provide
    an instruction on contract formation. Wall 
    Data, 447 F.3d at 786
    .
    1
    Our unreasoned conclusion that California courts would enforce a
    shrink-wrap license is not free from doubt. Lozano did not cite any
    California cases and has since been vacated. See Lozano v. AT&T
    Wireless, No. CV02-00090WJRAJWX, 
    2003 WL 25548566
    , at *1 (C.D.
    Cal. Aug. 18, 2003). We have found no California case addressing this
    issue, and Samsung has cited none.
    14           NORCIA V. SAMSUNG TELECOMM.
    In light of this limited analysis, Wall Data at most stands
    for the proposition that a shrink-wrap license of intellectual
    property is enforceable in California. This prediction of how
    California courts would rule is not untenable: Where a notice
    on a package states that the user agrees to certain terms by
    opening the package, a court could reasonably conclude,
    consistent with California contract law, that the user has a
    duty to act in order to negate the conclusion that the
    consumer had accepted the terms in the notice. This principle
    does not help Samsung, however. Even if a license to copy
    software could be analogized to a brochure that contains
    contractual terms, the outside of the Galaxy S4 box did not
    notify the consumer that opening the box would be
    considered agreement to the terms set forth in the brochure.
    Cf. 
    id. at 775
    n.4. Under these circumstances, California’s
    general rule that silence or inaction does not constitute
    acceptance is binding. Accordingly, Wall Data does not
    support Samsung’s argument that Norcia was bound by the
    brochure contained in the Galaxy S4 box.
    We next consider Samsung’s argument that the Product
    Safety & Warranty Information brochure is enforceable as an
    in-the-box contract, as the Seventh Circuit held in 
    Hill, 105 F.3d at 1147
    . In Hill, consumers ordered a computer over the
    phone. 
    Id. at 1148.
    When the box arrived, it contained the
    computer and “a list of terms, said to govern unless the
    customer return[ed] the computer within 30 days.” 
    Id. The terms
    included an arbitration provision. 
    Id. The Seventh
    Circuit stated that “[p]ractical considerations support
    allowing vendors to enclose the full legal terms with their
    products,” 
    id. at 1149,
    and concluded that “[b]y keeping the
    NORCIA V. SAMSUNG TELECOMM.                           15
    computer beyond 30 days, the [buyers] accepted [the seller’s]
    offer, including the arbitration clause,” 
    id. at 1150.2
    Samsung claims that California courts have adopted the
    reasoning expressed in Hill, citing Weinstat v. Dentsply
    International Inc., 
    180 Cal. App. 4th 1213
    (2010). In
    Weinstat, dentists brought an action for breach of express
    warranty (among other claims) against the manufacturer of a
    tooth-cleaning 
    device. 180 Cal. App. 4th at 1217
    –18. The
    warranties at issue were contained in an instruction booklet
    sealed in the box containing the device. 
    Id. at 1228.
    The
    manufacturer argued that such statements were not express
    warranties because the dentists were not aware of them before
    they bought the product. 
    Id. The court
    rejected that
    argument, holding that absent proof to the contrary, any
    affirmation made by the manufacturer before the delivery of
    the product to a consumer, including statements contained in
    the product box, constituted an express warranty. 
    Id. at 1229.
    Although section 2313 of the California Commercial Code
    provides that express warranties are comprised of
    affirmations by the manufacturer that become “part of the
    basis of the bargain,” the court stated that the parties’ bargain
    “is distinguishable from the ‘contract’” so a manufacturer’s
    affirmations could become “part of the basis of the bargain”
    for purposes of warranty law even after a contract was
    formed. 
    Id. at 1230.
    Therefore, the dentists could state a
    cause of action for breach of the express warranties contained
    in the instruction booklet. 
    Id. 2 Hill
    did not determine which state’s law applied to contract
    formation; nor did it cite the law of any 
    state. 105 F.3d at 1149
    . Rather,
    the Seventh Circuit appeared to provide its own view of the Uniform
    Commercial Code. 
    Id. 16 NORCIA
    V. SAMSUNG TELECOMM.
    Samsung argues that Weinstat, read in light of Hill, stands
    for the proposition that terms and conditions included in a
    brochure in a product box constitute a binding contract
    between the manufacturer and the consumer. Therefore,
    Samsung claims, Norcia accepted Samsung’s offer contained
    in the Product Safety & Warranty Information brochure,
    including the arbitration clause, which became a binding
    agreement between Norcia and Samsung.
    We disagree. Samsung’s reliance on Weinstat is
    misplaced, because it is based on a misunderstanding of the
    difference between California warranty law and contract law,
    which are governed by different sets of rules. Compare Cal.
    Com. Code §§ 2201–2210 (governing contract formation),
    with Cal. Com. Code §§ 2313–2317 and Cal. Civ. Code
    §§ 1790–1795.8 (governing the formation of express and
    implied warranties). A seller is bound by any express
    warranties given to the buyer, including statements in written
    warranty agreements, advertisements, oral representations, or
    presentations of samples or models. See Keith v. Buchanan,
    
    173 Cal. App. 3d 13
    , 20 (1985); see also 4 Witkin, Summary
    of California Law, Sales §§ 56–62 (10th ed. 2005). Language
    in a written warranty agreement is “contractual” in the sense
    that it creates binding, legal obligations on the seller, see
    Daugherty v. Am. Honda Motor Co., 
    144 Cal. App. 4th 824
    ,
    830 (2006), but a warranty does not impose binding
    obligations on the buyer. Rather, warranty law “focuses on
    the seller’s behavior and obligation—his or her affirmations,
    promises, and descriptions of the goods—all of which help
    define what the seller in essence agreed to sell.” 
    Weinstat, 180 Cal. App. 4th at 1228
    (internal quotation marks omitted);
    see also Cal. Com. Code § 2313. A buyer may have to fulfill
    certain statutory conditions to obtain the benefit of a
    warranty. See, e.g., Cal. Civ. Code § 1793.02(c) (stating that
    NORCIA V. SAMSUNG TELECOMM.                            17
    “[i]f the buyer returns the [assistive device for an individual
    with a disability] within the period specified in the written
    warranty,” the seller must adjust or replace the device
    (emphasis added)). But a warranty generally does not impose
    any independent obligation on the buyer outside of the
    context of enforcing the seller’s promises. Weinstat, 180 Cal.
    App. 4th at 1228 (“[T]he whole purpose of warranty law is to
    determine what it is that the seller has in essence agreed to
    sell . . . .” (internal quotation marks omitted)); Cal. Com.
    Code § 2313(1)(a) (stating that an express warranty is a
    “promise made by the seller to the buyer which relates to the
    goods”). A condition that must be satisfied before a
    consumer can enforce a warranty is not equivalent to a
    freestanding obligation that limits a buyer’s rights outside of
    the scope of warranty itself.
    Weinstat focused on warranty formation under section
    2313 of the California Commercial Code, not on contract
    formation. Accordingly, Weinstat did not adopt the rule
    stated in Hill, that statements in a brochure enclosed in a
    product box create a contract between the seller and
    consumer that can limit the consumer’s rights to bring legal
    actions against the manufacturer for claims not involving an
    express warranty.3
    Samsung also relies on a Second Circuit case, Schnabel
    v. Trilegiant Corp., 
    697 F.3d 110
    (2d Cir. 2012), to support
    its argument that California courts have adopted the reasoning
    3
    Under Weinstat, Samsung may be able to require Norcia to arbitrate
    claims arising out of the Standard Limited Warranty contained in the
    Product Safety & Warranty Information brochure, but we need not
    consider the enforceability of any such limitation because Norcia has not
    brought any warranty claims against Samsung.
    18           NORCIA V. SAMSUNG TELECOMM.
    in Hill for enforcing in-the-box contracts. In Schnabel, the
    Second Circuit considered a complaint involving defendants
    who encouraged website visitors to enroll for a free trial
    period of an entertainment service, and then continued to bill
    those customers each month if they failed to cancel the
    
    service. 697 F.3d at 114
    –17. The defendants moved to
    compel arbitration of the complaint. 
    Id. at 117.
    They argued
    that they had presented an arbitration provision to the
    customers through a hyperlink on their website, as well as by
    sending the customers a follow-up email. 
    Id. at 113.
    By
    failing to cancel the service, the defendants argued, the
    customers had agreed to be bound by the arbitration
    provision. 
    Id. at 121.
    In responding to this argument,
    Schnabel noted that some recent cases had held that licenses
    included in a product box may “become enforceable contracts
    upon the customer’s purchase and receipt of the package and
    the failure to return the product after reading, or at least
    having a realistic opportunity to read, the terms and
    conditions of the contract included with the product.” 
    Id. at 122
    (citing 
    Hill, 105 F.3d at 1150
    ). But even cases applying
    these principles, Schnabel noted, “do not nullify the
    requirement that a consumer be on notice of the existence of
    a term before he or she can be legally held to have assented
    to it.” 
    Id. at 124.
    Because the information provided to the
    customers did not give them inquiry notice of the arbitration
    provision included in the email, Schnabel rejected the
    defendants’ arguments as a matter of both California and
    Connecticut contract law (without resolving the dispute as to
    which state’s law was applicable). 
    Id. at 128.
    We used similar reasoning in Knutson. 
    See 771 F.3d at 566
    –67. This case raised the question whether a plaintiff who
    bought a Toyota vehicle that included a 90-day trial
    subscription to a satellite radio service was bound by a
    NORCIA V. SAMSUNG TELECOMM.                   19
    customer agreement in a “Welcome Kit” that he received a
    month later from the radio service. 
    Id. at 561–62.
    Applying
    California law, we held that the plaintiff was not bound
    because a reasonable person in the plaintiff’s position would
    not understand that receiving the Welcome Kit and failing to
    cancel the trial subscription to the radio service constituted
    assent to the arbitration provision. 
    Id. at 565.
    We rejected
    the defendant’s argument that its customer agreement was a
    valid shrink-wrap agreement, holding that while “a party
    cannot avoid the terms of a contract by failing to read them
    before signing,” 
    id. at 567,
    no contract is formed “when the
    writing does not appear to be a contract and the terms are not
    called to the attention of the recipient,” 
    id. (quoting Marin
    Storage, 89 Cal. App. 4th at 1049
    –50).
    Neither Schnabel nor Knutson held that California courts
    enforce in-the-box contracts. Rather, they concluded that
    even if a customer may be bound by an in-the-box contract
    under certain circumstances, such a contract is ineffective
    where the customer does not receive adequate notice of its
    existence. Even under this analytic approach, Samsung’s
    arguments would fail. In this case, Samsung gave a brochure
    entitled “Product Safety & Warranty Information.” Such a
    brochure indicates that it contains safety information and the
    seller’s warranty, which constitutes the seller’s “affirmation
    of fact[s] or promise” relating to the Galaxy S4 phone. Cal.
    Com. Code § 2313(1)(a). A reasonable person in Norcia’s
    position would not be on notice that the brochure contained
    a freestanding obligation outside the scope of the warranty.
    Nor would a reasonable person understand that receiving the
    seller’s warranty and failing to opt out of an arbitration
    provision contained within the warranty constituted assent to
    a provision requiring arbitration of all claims against the
    seller, including claims not involving the warranty. Because
    20              NORCIA V. SAMSUNG TELECOMM.
    “an offeree, regardless of apparent manifestation of his
    consent, is not bound by inconspicuous contractual provisions
    of which he was unaware, contained in a document whose
    contractual nature is not obvious,” Windsor Mills, 
    Inc., 25 Cal. App. 3d at 993
    , Norcia was not bound by the arbitration
    provision even if the in-the-box contract were otherwise
    enforceable under California law.4
    In the absence of support from California courts,
    Samsung urges us to conclude, as the Seventh Circuit did in
    Hill, that the practicalities of consumer transactions require
    the enforcement of in-the-box contracts and that consumers
    expect that products will come with additional terms. We
    decline this request. Even if we were persuaded by
    Samsung’s argument, “the Legislature, and not the courts, is
    vested with the responsibility to declare the public policy of
    the state.” Green v. Ralee Eng’g Co., 
    19 Cal. 4th 66
    , 71
    (1998). If the California Legislature believes that its current
    commercial code fails to strike an appropriate balance
    between consumer expectations and the burden on commerce,
    it can amend the law.
    Because California courts have not adopted the principle
    set forth in Hill, but have made clear that silence alone does
    4
    Samsung also cites Murphy v. DirecTV, Inc., 
    724 F.3d 1218
    (9th
    Cir. 2013), to support its argument that California courts recognize in-the-
    box contracts. But Murphy is inapposite. Murphy held that plaintiffs
    waived their argument that they had not assented to an arbitration
    provision contained in a customer agreement; therefore we provided no
    analysis of the elements required for a contract to be enforceable under
    California law. 
    Id. at 122
    5 n.4. Absent such explanation, Murphy’s dicta
    that the district court correctly concluded that plaintiffs had received the
    customer agreement, accepted defendant’s services, and were bound by
    the terms of the contract, does not provide guidance in this case.
    NORCIA V. SAMSUNG TELECOMM.                   21
    not constitute assent, see Golden 
    Eagle, 20 Cal. App. 4th at 1385
    , we reject Samsung’s argument that Norcia reasonably
    assented to the arbitration provision because he failed to opt
    out of the arbitration provision contained in the product box.
    Under the circumstances in this case, we conclude that
    Samsung’s inclusion of a brochure in the Galaxy S4 box, and
    Norcia’s failure to opt out, does not make the arbitration
    provision enforceable against Norcia.
    B
    We next turn to Samsung’s second argument, that Norcia
    agreed to arbitrate his claims by signing the Customer
    Agreement with Verizon Wireless. This argument is
    meritless.
    The Customer Agreement is an agreement between
    Verizon Wireless and its customer. Samsung is not a
    signatory. While the agreement itself includes a number of
    terms governing the relationship between Norcia and Verizon
    Wireless, including an arbitration provision, nothing in the
    agreement references Samsung or any other party.
    Samsung argues that it may enforce the arbitration
    agreement because it is a third-party beneficiary of the
    agreement between Verizon Wireless and Norcia. Under
    California law, “[t]he mere fact that a contract results in
    benefits to a third party does not render that party a ‘third
    party beneficiary’”; rather, the parties to the contract must
    have intended the third party to benefit. Matthau v. Superior
    Court, 
    151 Cal. App. 4th 593
    , 602 (2007); see also Hess v.
    Ford Motor Co., 
    27 Cal. 4th 516
    , 524 (2002); 1 Witkin,
    Summary of California Law, Contracts § 689 (10th ed. 2005).
    In this case, Samsung does not point to any evidence in the
    22           NORCIA V. SAMSUNG TELECOMM.
    record indicating that Norcia and Verizon Wireless intended
    the Customer Agreement to benefit Samsung. Therefore, we
    conclude that Samsung fails to bear its burden of establishing
    that it was a third-party beneficiary.
    III
    The Federal Arbitration Act “embodies the national
    policy favoring arbitration.” Buckeye Check Cashing, Inc. v.
    Cardegna, 
    546 U.S. 440
    , 443 (2006). But the “liberal federal
    policy regarding the scope of arbitrable issues is inapposite”
    when the question is “whether a particular party is bound by
    the arbitration agreement.” Comer v. Micor, Inc., 
    436 F.3d 1098
    , 1104 n.11 (9th Cir. 2006) (emphasis omitted); see also
    Volt Info. Scis., Inc. v. Bd. of Trs. of the Leland Stanford Jr.
    Univ., 
    489 U.S. 468
    , 478 (1989) (“[T]he FAA does not
    require parties to arbitrate when they have not agreed to do so
    . . . .”). Because Samsung failed to carry its burden of
    proving the existence of a contract with Norcia to arbitrate as
    a matter of California law, the district court did not err in
    denying Samsung’s motion to compel arbitration.
    AFFIRMED.
    

Document Info

Docket Number: 14-16994

Citation Numbers: 845 F.3d 1279

Filed Date: 1/19/2017

Precedential Status: Precedential

Modified Date: 1/12/2023

Authorities (17)

Rich Hill and Enza Hill, on Behalf of a Class of Persons ... , 105 F.3d 1147 ( 1997 )

Chiron Corporation, a Delaware Corporation v. Ortho ... , 207 F.3d 1126 ( 2000 )

Kevin Comer v. Micor, Inc. Kenneth C. Smith Elliot H. ... , 436 F.3d 1098 ( 2006 )

Wall Data Inc. v. Los Angeles County Sheriff's Department , 447 F.3d 769 ( 2006 )

united-states-of-america-ex-rel-janet-c-oliver-v-the-parsons-company , 195 F.3d 457 ( 1999 )

glendale-associates-ltd-glendale-ii-associates-limited-partnership , 347 F.3d 1145 ( 2003 )

Hess v. Ford Motor Co. , 117 Cal. Rptr. 2d 220 ( 2002 )

Gentry v. Superior Court , 64 Cal. Rptr. 3d 773 ( 2007 )

Rosenthal v. Great Western Financial Securities Corp. , 14 Cal. 4th 394 ( 1996 )

Leslie v. Brown Brothers Incorporation , 208 Cal. 606 ( 1929 )

United Steelworkers v. Warrior & Gulf Navigation Co. , 80 S. Ct. 1347 ( 1960 )

At&T Technologies, Inc. v. Communications Workers , 106 S. Ct. 1415 ( 1986 )

Volt Info. Sciences, Inc. v. Bd. of Trustees of Leland ... , 109 S. Ct. 1248 ( 1989 )

Lozano v. AT & T WIRELESS , 216 F. Supp. 2d 1071 ( 2002 )

First Options of Chicago, Inc. v. Kaplan , 115 S. Ct. 1920 ( 1995 )

Buckeye Check Cashing, Inc. v. Cardegna , 126 S. Ct. 1204 ( 2006 )

At&T Mobility LLC v. Concepcion , 131 S. Ct. 1740 ( 2011 )

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