Larisa Kopets v. Lara Kajajian ( 2023 )


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  •                            NOT FOR PUBLICATION                           FILED
    UNITED STATES COURT OF APPEALS                        JUN 23 2023
    MOLLY C. DWYER, CLERK
    U.S. COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    LARISA KOPETS et al.,                           No. 22-55616
    Plaintiffs-Counter-                       D.C. No.
    Defendants-Appellees,                     2:19-cv-07990-DSF-GJS
    v.
    MEMORANDUM*
    LARA KAJAJIAN,
    Defendant-Counter-Claimant-
    Appellant.
    Appeal from the United States District Court
    for the Central District of California
    Dale S. Fischer, District Judge, Presiding
    Argued and Submitted June 7, 2023
    Pasadena, California
    Before: GRABER and OWENS, Circuit Judges, and TUNHEIM, District Judge.**
    Plaintiffs Larisa Kopets and Larisa Love, LLC, and Defendant Lara Kajajian
    sell hair care products under the names “Larisa Love” and “Larissa Love,”
    *
    This disposition is not appropriate for publication and is not precedent
    except as provided by Ninth Circuit Rule 36-3.
    **
    The Honorable John R. Tunheim, United States District Judge for the
    District of Minnesota, sitting by designation.
    respectively. Kopets registered her “Larisa Love” mark with the United States
    Patent and Trademark Office, effective as of its filing date of December 23, 2016.
    Kajajian claims that she began using the name “Larissa Love” in 1997 but did not
    file an application for federal registration of her “Larissa Love” mark until May 10,
    2018. Kopets initiated this action against Kajajian, requesting a declaration that
    her use of the name “Larisa Love” did not infringe upon Kajajian’s mark. Kajajian
    counterclaimed for trademark infringement under the Lanham Act and common
    law. After a bench trial, the district court concluded that Kajajian did not have
    priority of use because she failed to satisfy her burden to show that she used the
    name “Larissa Love” continuously in relation to hair care products before she
    registered her mark and, therefore, her infringement claim failed. The district court
    granted judgment in favor of Kopets. Kajajian timely appeals.
    We have jurisdiction under 
    28 U.S.C. § 1291
    . We review the district court’s
    findings of fact for clear error and conclusions of law de novo, Lentini v. Cal. Ctr.
    for the Arts, 
    370 F.3d 837
    , 843 (9th Cir. 2004), and affirm.
    To claim trademark infringement, a plaintiff must first establish that they
    own a valid and protectable trademark. Yellow Cab Co. of Sacramento v. Yellow
    Cab of Elk Grove, Inc., 
    419 F.3d 925
    , 928 (9th Cir. 2005). One requirement for a
    mark to be valid and protectable is that the plaintiff’s use of the mark was
    “continuous and not interrupted.” Dep’t of Parks & Recreation v. Bazaar Del
    2
    Mundo Inc., 
    448 F.3d 1118
    , 1125–26 (9th Cir. 2006). Federal registration
    provides prima facie evidence of a mark’s validity and entitles the plaintiff to a
    presumption that the mark is valid, extending back to the filing date of the
    application for federal registration. Sengoku Works Ltd. v. RMC Int’l, Ltd., 
    96 F.3d 1217
    , 1219–20 (9th Cir. 1996). A defendant may overcome this presumption
    by a preponderance of the evidence. 
    Id.
    The district court concluded that Kajajian is the owner of a properly
    registered mark and she is entitled to a presumption of validity. It then analyzed
    whether Kopets established priority of use based on her prior-filed registration.
    Kopets’ earlier-filed mark and use of that mark successfully pierces the
    presumption of validity because “a fundamental tenet of trademark law is that
    ownership . . . is governed by priority of use.” Brookfield Commc’ns, Inc. v. W.
    Coast Ent. Corp., 
    174 F.3d 1036
    , 1047 (9th Cir. 1999); see also Sengoku Works,
    96 F.3d at 1220 (“[A defendant] can rebut this presumption [of validity] . . . if the
    [defendant] can show that he used the mark in commerce first[.]”). It was
    therefore proper for the district court to shift the burden of establishing mark
    validity to Kajajian—including showing that her use of the “Larissa Love” mark in
    relation to hair care products was continuous and not interrupted from before
    December 23, 2016.
    Courts must consider the totality of the circumstances when determining
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    whether a plaintiff asserting trademark infringement has established continuous
    use. Chance v. Pac-Tel Teletrac Inc., 
    242 F.3d 1151
    , 1159 (9th Cir. 2001). The
    district court considered documentary and testimonial evidence from Kajajian, but
    she provided no sales receipts, inventory information, documentation of sales, or
    documentary evidence that shows she offered her branded hair products for sale or
    otherwise used her “Larissa Love” mark in connection with hair care products in a
    continuous and uninterrupted manner.
    The testimonial evidence suggests that Kajajian has used her “Larissa Love”
    mark in connection with hair products but falls short of establishing that she began
    using the mark before December 2016 and has since used it in a continuous and
    uninterrupted manner. Though several individuals testified that they have used
    “Larissa Love” products, including shampoo and conditioner, that testimonial
    evidence failed to establish a definite timeline for when the hair products were
    offered. Accordingly, the district court did not clearly err in concluding that
    Kajajian failed to establish by a preponderance of the evidence that she had
    continuously used the “Larissa Love” mark in relation to hair care products prior to
    Kopets’ registration in December 2016.
    AFFIRMED.
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