American Equity Investment Life Insurance Company v. SEC ( 2010 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    Argued May 8, 2009                    Decided July 21, 2009
    Reissued July 12, 2010
    No. 09-1021
    AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY,
    ET AL.,
    PETITIONERS
    v.
    SECURITIES AND EXCHANGE COMMISSION,
    RESPONDENT
    Consolidated with 09-1056
    On Petitions for Review of an Order
    of the Securities & Exchange Commission
    Eugene Scalia argued the cause for petitioners American
    Equity Investment Life Insurance Company, et al. With him on
    the briefs were Barry Goldsmith and Daniel J. Davis.
    Rodney F. Page argued the cause and filed the briefs for
    petitioner National Association of Insurance Commissioners.
    Julius A. Rousseau entered an appearance.
    2
    Kenneth W. Sukhia was on the brief for amici curiae Phillip
    Roy Financial Services, LLC and Phillip R. Wasserman in
    support of petitioners.
    James F. Jorden, Frank G. Burt and Gary O. Cohen were
    on the brief for amicus curiae Allianz Life Insurance Company
    of North America in support of petitioners.
    Michael A. Conley, Deputy Solicitor, Securities &
    Exchange Commission, argued the cause for respondent. With
    him on the brief were David M. Becker, General Counsel, Jacob
    H. Stillman, Solicitor, and Dominick V. Freda and William K.
    Shirey, Senior Counsel.
    Deborah M. Zuckerman, Rex Staples, Stephen Hall, and
    Michael Lacek were on the brief for amici curiae AARP, et al.
    in support of respondent. Michael R. Schuster entered an
    appearance.
    Before: SENTELLE, Chief Judge, and GINSBURG and
    ROGERS, Circuit Judges.
    Opinion for the Court filed by Chief Judge SENTELLE.
    SENTELLE, Chief Judge: The Securities Act of 1933, 15
    U.S.C. §§ 77a et seq. (the Act), exempts from federal regulation
    annuity contracts issued by a corporation subject to regulation
    by state insurance laws. Petitioners seek review of a rule
    promulgated by the Securities and Exchange Commission (SEC
    or Commission) stating that fixed indexed annuities (FIAs) are
    not annuity contracts within the meaning of the Act. As a result
    of this new rule, FIAs are subject to the full panoply of
    requirements set forth by the Act, instead of being subject solely
    to state insurance laws. Petitioners argue that the Commission
    unreasonably interpreted the term “annuity contract” not to
    3
    include FIAs. Petitioners also assert that the SEC failed to fulfill
    its statutory responsibility under the Act to consider the effect of
    the new rule on efficiency, competition, and capital formation.
    Because we hold that the SEC’s interpretation of “annuity
    contract” is reasonable under Chevron, we deny the petitions
    with respect to this issue. We grant the petitions, however, with
    respect to petitioners’ alternate ground that the SEC failed to
    properly consider the effect of the rule upon efficiency,
    competition, and capital formation. Accordingly, we vacate the
    rule.
    I. BACKGROUND
    A.
    The Securities Act of 1933 governs the offer or sale of any
    security through interstate commerce. The Act defines the term
    “security” as including any “investment contract.” 15 U.S.C. §
    77b(a)(1); SEC v. Variable Annuity Life Ins. Co. of Am.
    (VALIC), 
    359 U.S. 65
    , 67-68 (1959). Section 3(a)(8) of the Act,
    however, provides an exemption under the Act for an “annuity
    contract” or “optional annuity contract” subject to state
    insurance laws. 15 U.S.C. § 77c(a)(8).
    A traditional fixed annuity is a contract issued by a life
    insurance company, under which the purchaser makes a series
    of premium payments to the insurer in exchange for a series of
    periodic payments from the insurer to the purchaser at agreed
    upon later dates. In a fixed annuity, the insurance company
    guarantees that the purchaser will earn a minimum rate of
    interest over time. Fixed annuities are subject to state insurance
    law regulation, and are exempt from federal securities laws. See
    id. State insurance laws governing fixed annuity contracts
    require insurance companies to guarantee a minimum of the
    contract value after any costs and charges are applied. These
    4
    state laws generally require the minimum guarantee be at least
    87.5 percent of the premiums paid, accumulated at an annual
    interest rate of 1 to 3 percent. Indexed Annuities and Certain
    Other Insurance Contracts (Final FIA Rule), 
    74 Fed. Reg. 3138
    ,
    3141 (Jan. 16, 2009) (to be codified at 17 C.F.R. Parts 230 and
    240). The laws also generally impose disclosure and suitability
    requirements, which vary from state to state.
    A fixed index annuity (FIA) is a hybrid financial product
    that combines some of the benefits of fixed annuities with the
    added earning potential of a security. Like traditional fixed
    annuities, FIAs are subject to state insurance laws, under which
    insurance companies must guarantee the same 87.5 percent of
    purchase payments. Unlike traditional fixed annuities, however,
    the purchaser’s rate of return is not based upon a guaranteed
    interest rate. In FIAs the insurance company credits the
    purchaser with a return that is based on the performance of a
    securities index, such as the Dow Jones Industrial Average,
    Nasdaq 100 Index, or Standard & Poor’s 500 Index. Depending
    on the performance of the securities index to which a particular
    FIA is tied, the return on an FIA might be much higher or lower
    than the guaranteed rate of return offered by a traditional fixed
    annuity. Due to the fact that the purchaser’s actual return is
    linked to the performance of a securities index, however, the
    purchaser’s return cannot be calculated until the end of the
    crediting period. Insurance companies typically apply an annual
    crediting period; that is, the index-linked interest of an FIA is
    typically calculated on an annual basis after each one-year
    period ends.
    B.
    While this is the first case in which we have had occasion
    to address the § 3(a)(8) annuity exemption as it regards FIAs,
    the Supreme Court has offered guidance on the scope of the
    5
    exemption in VALIC, 
    359 U.S. 65
    , and SEC v. United Benefit
    Life Ins. Co., 
    387 U.S. 202
     (1967). In VALIC, the Supreme
    Court considered whether a variable annuity fell within the §
    3(a)(8) exemption. A variable annuity is a financial product
    under which purchasers pay premiums that are invested in
    common stocks and other equities to a greater degree than
    traditional annuities, and the benefit payments vary with the
    success of the investment management. See VALIC, 
    359 U.S. at 69
    . The Court explained that a variable annuity did not fall
    within the § 3(a)(8) exemption because it placed “all the
    investment risks on the [purchaser], none on the company.” Id.
    at 71. As the Court said, “the concept of ‘insurance’ involves
    some investment risk-taking on the part of the company.” Id.
    “‘[I]nsurance’ involves a guarantee that at least some fraction of
    the benefits will be payable in fixed amounts.” Id. Therefore,
    an issuer of an annuity “that has no element of a fixed return
    assumes no true risk in the insurance sense.” Id. The fact that
    there exists a risk of declining returns in difficult economic
    times is not sufficient to show that the insurer has assumed more
    risk under the contract. See id. Accordingly, because the
    variable annuity at issue did not offer a “true underwriting of
    risks, the one earmark of insurance,” the Court held that it did
    not fall within the exemption offered to traditional fixed
    annuities offered by insurers. Id. at 73. In a concurring opinion
    later approved by the full Court in United Benefit, Justice
    Brennan explained that when “a brand-new form of investment
    arrangement emerges which is labeled ‘insurance’ or ‘annuity’
    by its promoters, the functional distinction that Congress set up
    in 1933 . . . must be examined to test whether the contract falls
    within the sort of investment form that Congress was then
    willing to leave exclusively to the State Insurance
    Commissioners.” Id. at 76 (Brennan, J., concurring); see United
    Benefit, 
    387 U.S. at 210
    .
    6
    In United Benefit, the Court concluded that another product
    similar to a variable annuity called a “Flexible Fund Annuity”
    was not exempt under § 3(a)(8) of the Act. A Flexible Fund
    functioned in much the same way as a variable annuity. Most
    notably, the purchaser paid premiums into a separate account
    that was primarily invested in common stocks, with the object
    of producing capital gains as well as an interest return. United
    Benefit, 
    387 U.S. at 205
    . Unlike the variable annuity in VALIC,
    however, the insurer guaranteed that the purchaser would
    receive a percentage of his premiums back. This percentage
    gradually increased from 50 percent of net premiums in the first
    year to 100 percent after 10 years. 
    Id.
     United Benefit argued
    that, under VALIC, the existence vel non of substantial
    investment risk by the insurer ultimately determined whether a
    product fell within the § 3(a)(8) exemption.
    The Court disagreed that VALIC should be interpreted so
    narrowly. Id. at 210. Rather, the critical inquiry under § 3(a)(8)
    was whether the product at issue “‘involve[d] considerations of
    investment not present in the conventional contract of
    insurance.’” Id. (quoting Prudential Ins. Co. v. SEC, 
    326 F.2d 383
    , 388 (3d Cir. 1964)). In concluding that the Flexible Fund
    did not fall within § 3(a)(8), the Court relied significantly on the
    fact that the Flexible Fund “appeal[ed] to the purchaser not on
    the usual insurance basis of stability and security but on the
    prospect of ‘growth’ through sound investment management.”
    United Benefit, 
    387 U.S. at 211
    .              Though the Court
    acknowledged that the “guarantee of cash value based on net
    premiums reduces substantially the investment risk of the
    contract holder,” it reasoned further that “the assumption of an
    investment risk [by the insurer] cannot by itself create an
    insurance provision under the federal definition.” 
    Id.
     (citing
    Helvering v. Le Gierse, 
    312 U.S. 531
    , 542 (1941)). The Court
    recognized that a “basic difference” exists between “a contract
    which to some degree is insured and a contract of insurance.”
    7
    United Benefit, 
    387 U.S. at 211
    . In the case of the Flexible
    Fund, the insurer’s assumption of risk was minimal. The insurer
    was “obligated to produce no more than the guaranteed
    minimum at maturity, and this amount is substantially less than
    that guaranteed by the same premiums in a conventional
    deferred annuity contract.” 
    Id. at 208
    .
    C.
    Since the Court’s decisions in VALIC and United Benefit,
    the SEC has engaged in rulemaking to address the newer
    financial products that have entered the market. In the mid-
    1980s, the SEC promulgated Rule 151 in response to the
    creation of a new hybrid financial product called a guaranteed
    investment contract. See 
    17 C.F.R. § 230.151
    . Guaranteed
    investment contracts are like traditional fixed annuities, in that
    they promise a return at a guaranteed rate of return for the life of
    the contract. In some guaranteed investment contracts, however,
    the insurer may agree to periodically pay the purchaser an
    additional discretionary amount above the already guaranteed
    return amount. Rule 151 provided that, under certain conditions,
    a guaranteed investment contract would qualify for the § 3(a)(8)
    exemption notwithstanding an insurer’s ability to pay a
    discretionary amount to the purchaser. Under Rule 151, a
    contract falls within the § 3(a)(8) exemption if:
    (1) The annuity or optional annuity contract is issued by
    a corporation (the insurer) subject to the supervision of
    the insurance commissioner, bank commissioner, or any
    agency or officer performing like functions, of any State
    or Territory of the United States or the District of
    Columbia;
    (2) The insurer assumes the investment risk under the
    contract as prescribed in paragraph (b) of this section;
    8
    and
    (3) The contract is not marketed primarily as an
    investment.
    
    17 C.F.R. § 230.151
    (a). Though the SEC considered excluding
    from the Rule 151 safe harbor any product in which an issuer
    calculates the rate of any excess return by reference to an index,
    it concluded that an issuer may reference an index to set the
    excess return rate, but only if the rate is set before each crediting
    period begins and remains in effect for at least one year.
    Definition of Annuity Contract or Optional Annuity Contract,
    S.E.C. Release No. 6645, 
    1986 WL 703849
    , at *11 (May 29,
    1986).
    In the mid-1990s, insurance companies began marketing
    FIAs. The SEC did not take any regulatory action with respect
    to FIAs until 2007. By this time, the sales volume of FIAs had
    increased to $24.8 billion; indexed annuity assets totaled $123
    billion. A total of 322 FIAs were being offered by 58 insurance
    companies. Having grown increasingly concerned that these
    FIAs were not being sold through registered broker-dealers and
    were not registered with the SEC despite their tie-in to a
    securities market, the SEC proposed Rule 151A. Rule 151A
    provides that a contract that is regulated as an annuity under
    state insurance law is not an “annuity contract” under § 3(a)(8)
    of the Act if:
    (1) The contract specifies that amounts payable by the
    issuer under the contract are calculated at or after the end
    of one or more specified crediting periods, in whole or
    in part, by reference to the performance during the
    crediting period or periods of a security, including a
    group or index of securities; and
    9
    (2) Amounts payable by the issuer under the contract are
    more likely than not to exceed the amounts guaranteed
    under the contract.
    
    17 C.F.R. § 230
    .151A(a). By redefining an “annuity contract”
    to exclude FIAs, the Commission sought to ensure that
    purchasers of FIAs would be entitled to the full protection of the
    federal securities laws, including disclosure, antifraud, and sales
    practice protections.
    To support this new rule, the SEC first noted that the
    Securities Act did not define “annuity contract,” and that FIAs
    were not in existence at the time the “annuity contract”
    exemption in the Securities Act was enacted. Final FIA Rule,
    74 Fed. Reg. at 3142-43. Without express statutory guidance,
    the Commission looked to the reasoning set forth in the Supreme
    Court’s decisions in VALIC and United Benefit to assess whether
    FIAs were the type of financial product that Congress would
    have been willing to leave to state insurance regulation. Id. at
    3143.
    The SEC began its analysis by considering the level of risk
    associated with FIAs. Citing VALIC, the Commission reasoned
    that “Congress intended to include in the insurance exemption
    only those policies and contracts that include a ‘true
    underwriting of risks’ and ‘investment risk-taking’ by the
    insurer.” Id. (citing VALIC, 
    359 U.S. at 71-73
    ). The annuities
    that were offered at the time of the enactment of the § 3(a)(8)
    exemption were fixed annuities that generally involved no
    investment risk to the purchaser. Final FIA Rule, 74 Fed. Reg.
    at 3143. Therefore, the SEC reasoned, Congress was willing to
    offer a securities law exemption to these types of no risk
    products because, by their nature, they did not raise the kinds of
    problems or risks that the federal securities laws were intended
    to address. Id. Additionally, the state insurance laws in
    10
    existence could adequately deal with any issues that might arise
    from such low risk insurance products. Id. On the other hand,
    the SEC explained, “[i]ndividuals who purchase [FIAs] are
    exposed to a significant investment risk–i.e., the volatility of the
    underlying securities index.” Id. at 3138. At the time an FIA is
    purchased, the purchaser “assumes the risk of an uncertain and
    fluctuating financial instrument, in exchange for participation in
    future securities-linked returns.” Id. at 3143. Unlike the
    guaranteed, fixed return offered by a traditional fixed annuity,
    the SEC asserted that an FIA’s return was neither known nor
    guaranteed. Id. The SEC acknowledged that “indexed annuities
    contracts provide some protection against the risk of loss,” but
    determined that these provisions did not adequately transfer the
    investment risk from the purchaser to the insurer. Id. Because
    the value of the purchaser’s investment was entirely dependent
    upon an unknown and fluctuating securities index, the
    assumption of a guaranteed minimum percentage of the FIA,
    though giving FIAs an outward aspect of insurance, was a
    superficial and unsubstantial offset of the purchaser’s risk. Id.
    Therefore, the SEC reasoned that an FIA’s value is much like
    that of a security, as the value of each product depends on the
    performance of the market. This securities-like investment risk,
    the SEC explained, was the exact type of investment risk that the
    Securities Act was created to address. Id.
    Though the SEC set forth in Rule 151 that the manner in
    which a product was marketed factored into the SEC’s
    determination of whether it constituted an annuity contract under
    § 3(a)(8), see 
    17 C.F.R. § 230.151
    (a)(3), the SEC opted not to
    include such an element in Rule 151A. The SEC noted that the
    performance of an FIA is obviously associated with the
    performance of a securities index, given the nature of the
    product. Final FIA Rule, 74 Fed. Reg. at 3146. Moreover, the
    SEC noted that the Supreme Court in VALIC did not consider
    how the variable annuity was marketed in determining whether
    11
    it fell within § 3(a)(8)’s exemption. Id. For these reasons, the
    SEC felt that inclusion of a marketing element in Rule 151A
    was unnecessary. Id.
    The SEC supplemented its analysis of Rule 151A by
    undertaking a consideration of the rule’s promotion of
    efficiency, competition, and capital formation, as is required by
    § 2(b) of the Act for certain SEC rulemakings. See 15 U.S.C.
    § 77b(b). The SEC first concluded that Rule 151A would
    promote efficiency, reasoning that the rule would extend the
    benefits of the disclosure and sales practice protections of the
    federal securities laws to FIAs that offered payments to the
    purchaser that fluctuated with the securities markets. Id. at
    3169. The imposition of disclosure requirements would enable
    investors to make more informed investment decisions about
    purchasing FIAs, and would promote more suitable
    recommendations by issuers of FIAs to purchasers. Id. at 3169-
    70. Next, the SEC asserted that the improvement in investors’
    ability to make informed investment decisions would increase
    competition between issuers of FIAs. The SEC reasoned that
    the imposition of federal securities laws to regulate FIAs was
    particularly important because it would “bring about clarity in
    what has been an uncertain area of law,” id. at 3171, which
    would in turn increase competition because registered broker-
    dealers “who currently may be unwilling to sell unregistered
    [FIAs] because of their uncertain regulatory status may become
    willing to sell [FIAs] that are registered.” Id. at 3170. Finally,
    the SEC concluded that, based upon the increased efficiency
    resulting from the enhanced investor protections under federal
    law, Rule 151A would promote capital formation “by improving
    the flow of information among insurers that issue [FIAs], the
    distributors of those annuities, and investors.” Id. at 3171.
    Petitioners seek review of Rule 151A.
    12
    II. ANALYSIS
    A.
    Petitioners first argue that the SEC erred in excluding FIAs
    from the definition of “annuity contract” under § 3(a)(8) of the
    Act. Petitioners assert that their argument is supported by the
    plain language of the provision, as well as by the Supreme
    Court’s decisions in VALIC and United Benefit. Petitioners
    argue that Rule 151A is in conflict with the text of § 3(a)(8), the
    aforementioned decisions of the Court, and the text of the SEC’s
    prior rule, Rule 151. Finally, petitioners argue that the SEC
    failed to undertake properly its statutory responsibility to
    consider Rule 151A’s effect on efficiency, competition, and
    capital formation, pursuant to § 2(b) of the Act. We will address
    each argument in turn.
    When an agency is given express authority to execute and
    enforce its enabling statute and to prescribe such rules and
    regulations as are or may be necessary to carry out provisions of
    the statute, courts must apply a two-step analysis in reviewing
    the agency’s interpretation of the statute under Chevron U.S.A.
    Inc. v. Natural Res. Def. Council, Inc., 
    467 U.S. 837
     (1984).
    Section 19(a) of the Act bestows upon the SEC the power to
    define terms and make rules to that effect. 15 U.S.C. § 77s(a).
    Rule 151A, which interprets the term “annuity contract” in
    § 3(a)(8) of the Act is clearly such a rule.
    Under Chevron, we first determine whether the statute
    being interpreted is ambiguous. If “Congress has directly
    spoken to the precise question at issue . . . [then] that is the end
    of the matter; for the court, as well as the agency, must give
    effect to the unambiguously expressed intent of Congress.”
    Chevron, 
    467 U.S. at 842-43
    . On the other hand, if the court
    determines that the statute is either “silent or ambiguous with
    13
    respect to the specific issue,” then Chevron Step One is satisfied.
    
    Id. at 843
    . Here, Chevron Step One is satisfied because the Act
    is ambiguous, or at the very least silent, on whether the term
    “annuity contract” encompasses all forms of contracts that may
    be described as annuities. Indeed, the analyses in the Supreme
    Court’s decisions in VALIC and United Benefit confirm this
    ambiguity. See generally VALIC, 
    359 U.S. 65
    ; United Benefit,
    
    387 U.S. 202
    . Had the statute been unambiguous, the Court
    need not have undertaken such an exhaustive inquiry in
    determining whether the two products at issue in those cases
    were annuities under § 3(a)(8) of the Act.
    Petitioners nevertheless argue that the Court’s decisions in
    VALIC and United Benefit establish that an “annuity” falls
    outside of § 3(a)(8) only if it is subject to the insurer’s
    investment management, and not subject to state insurance laws.
    Given the absence of these two elements, petitioners assert,
    § 3(a)(8) clearly governs FIAs because FIAs are not subject to
    the insurer’s investment management and are governed by a
    panoply of state insurance laws. Petitioners’ argument misses
    the mark because it interprets VALIC and United Benefit too
    restrictively.
    Nothing in those cases indicated that the Court’s
    determination whether the § 3(a)(8) exemption applies to
    particular contracts depends on the investment management of
    the issuer and the applicability of state insurance regulation.
    Rather, the Court embraced a broader approach in its § 3(a)(8)
    analysis. The Court clearly indicated in both VALIC and United
    Benefit that the § 3(a)(8) exemption applied to products that
    “‘did not present very squarely the sort of problems that the
    Securities Act . . . [was] devised to deal with, and which were,
    in many details, subject to a form of state regulation of a sort
    which made the federal regulation even less relevant.’” United
    Benefit, 
    387 U.S. at 210
     (quoting VALIC, 
    359 U.S. at
    75
    14
    (Brennan, J., concurring)). The Court therefore focused its
    § 3(a)(8) analysis on whether the product at issue “involve[d]
    considerations of investment not present in the conventional
    contract of insurance.” Id. (quotation omitted). Though an
    insurer’s investment management actions associated with a
    product may be relevant to determining whether that product is
    an annuity, this is not the only relevant characteristic.
    Petitioners’ reliance on the existence of state law regulation
    governing FIAs is also too limited. The Court recognized in
    United Benefit that it had “conclusively rejected” in VALIC the
    argument that the existence of adequate state regulation was the
    basis for the § 3(a)(8) exemption. Id. (quotation omitted).
    Therefore, the fact that FIAs are subject to state insurance
    regulation does not, without more, place them within the
    § 3(a)(8) exemption. Accordingly, the language of § 3(a)(8)
    does not unambiguously include FIAs within the § 3(a)(8)
    exemption. In light of the fact that the statute is ambiguous with
    respect to the term “annuity contract,” we reiterate that Chevron
    Step One is satisfied.
    We must next determine whether the SEC’s rule is a
    reasonable interpretation of the statute. The SEC’s rule will
    satisfy Step Two of the Chevron analysis so long as it meets this
    requirement. It is irrelevant that this court might have reached
    a different—or better—conclusion than the SEC. See Nat’l
    Cable & Telecomm. Ass’n v. Brand X Internet Servs., 
    545 U.S. 967
    , 980 (2005).
    In this case, the SEC has adopted an interpretation that is
    based in reason. By their nature, FIAs “appeal to the purchaser
    not on the usual insurance basis of stability and security but on
    the prospect of ‘growth’ through sound investment
    management.” United Benefit, 
    387 U.S. at 211
    . An FIA is akin
    to an annuity contract with respect to its pay-in and guaranteed
    minimum value of purchase payment features. The interest
    15
    return rate of an FIA, however, is decidedly more like a security
    in that the index-based return of an FIA is not known until the
    end of a crediting cycle, as the rate is based on the actual
    performance of a specified securities index during that period.
    Similar to an investor in securities, a purchaser of an FIA knows
    the level of annual return he will receive once the year is
    concluded and the index’s value is compared with its value at
    the beginning of the year. In FIAs, as in securities, there is a
    variability in the potential return that results in a risk to the
    purchaser. By contrast, an annuity contract falling under Rule
    151’s exemption avoids this variability by guaranteeing the
    interest rate ahead of time. As these characteristics show, FIAs
    “involve considerations of investment not present in the
    conventional contract of insurance.” 
    Id. at 210
     (quotation
    omitted). Accordingly, the SEC’s interpretation that an FIA
    does not constitute an “annuity contract” under § 3(a)(8) of the
    Act was reasonable.
    Petitioners assert that the SEC based its analysis of Rule
    151A on an “insupportable definition of investment risk.” The
    SEC determined that a purchaser bears sufficient risk to treat a
    product as a security when “[a]mounts payable by the issuer
    under the contract are more likely than not to exceed the
    amounts guaranteed under the contract.” 
    17 C.F.R. § 230
    .151A(a)(2) (emphasis added). In petitioners’ view,
    investment risk exists only where the purchaser of a security
    faces the possibility of a loss of principal. Petitioners’ view is
    certainly a defensible one. However, that is not sufficient to
    establish that the SEC’s rule is arbitrary or capricious. As the
    SEC points out, comparing two slightly different annuity
    products—one with a 5 percent interest rate guaranteed ahead of
    time; one with an interest rate that could be between 1 and 10
    percent determined at the end of the year—the second product
    is riskier than the first product because its potential return could
    be lower than the rate of return from the first product, even
    16
    though it guarantees a minimum return rate of at least 1 percent.
    Moreover, the SEC has also been consistent in its position on
    investment risk. When it adopted Rule 151, which provided a
    safe harbor to certain types of annuity contracts including those
    that based interest payments on an investment index, the SEC
    noted that it was allowing products involving investment indices
    with the caveat that such index-based interest rates be calculated
    in advance of the upcoming year. See Definition of Annuity
    Contract or Optional Annuity Contract, S.E.C. Release No.
    6645, 
    1986 WL 703849
    , at *11. This, the SEC said, would
    minimize the investment risk exposure of the purchaser. We
    cannot hold that this interpretation is unreasonable.
    Petitioners’ argument that the SEC failed to balance the
    investment risks assumed by the insurer against those assumed
    by the purchaser misses the mark. To the contrary, the SEC
    considered the risk to insurers, and weighed that risk against the
    risk to the FIA customer in determining whether the product is
    an annuity or security. See Final FIA Rule, 74 Fed. Reg. at
    3143-50. The SEC concluded in its adopting release that
    annuities were those products that included a “true underwriting
    of risks” and “investment risk-taking” by the insurer, with more
    minimal risk exposure to the purchaser. Id. at 3143. In
    traditional fixed annuities, “the insurer bears the investment risk
    under the contract.” Id. at 3138. FIAs did not fall within this
    term because insurers offering FIAs left a more than minimal
    risk upon the purchaser. Rule 151A appears to be the SEC’s
    means of ensuring greater protection for consumers exposed to
    greater risk when insurers are exposed to less risk than normal.
    Indeed, the rule “sets forth a test” to distinguish between those
    contracts where the insurer bears more risk by paying a fixed
    amount, and those in which the purchaser bears more risk
    because he will receive a variable amount that is dependent upon
    fluctuating stock market prices. Final FIA Rule, 74 Fed. Reg. at
    3145. Such an approach, in light of this risk assessment, is
    17
    reasonable. Petitioners’ argument that the SEC’s adoption of
    Rule 151A was in error because it allegedly failed to consider
    and balance the investment risks of the insurer and purchaser
    fails.
    Petitioners’ further argument that the SEC failed to account
    for marketing in considering whether a product is a security,
    though raising a closer issue, does not demonstrate that the
    SEC’s adoption of Rule 151A is unreasonable. Admittedly, the
    Supreme Court in United Benefit recognized that marketing is
    another significant factor in determining whether a state-
    regulated insurance contract is entitled to be exempt under
    § 3(a)(8). See United Benefit, 
    387 U.S. at 211
     (contract found
    to “appeal to the purchaser not on the usual insurance basis of
    stability and security but on the prospect of ‘growth’ through
    sound investment management”). The SEC echoed this point
    when it enacted Rule 151 by stating that a product issued by a
    state-regulated insurance company falls within the § 3(a)(8)
    exemption if (1) the insurer assumes the investment risk of the
    contract and (2) “[t]he contract is not marketed primarily as an
    investment.” 
    17 C.F.R. § 230.151
    (a)(3) (emphasis added).
    Nevertheless, the SEC’s conclusion that an analysis of
    marketing was unnecessary for FIAs because “[i]t would be
    inconsistent with the character of such an indexed annuity, and
    potentially misleading, to market the annuity without placing
    significant emphasis on the securities-linked return and the
    related risks” is not unreasonable. Final FIA Rule, 74 Fed. Reg.
    at 3146.
    At the outset, the Supreme Court never held in either VALIC
    or United Benefit that marketing was an essential characteristic
    in assessing whether a product falls within the § 3(a)(8)
    exemption. Rather, as discussed above, the Court focused its
    inquiry on whether the product exhibited “considerations of
    investment not present in the conventional contract of
    18
    insurance.” United Benefit, 
    387 U.S. at 210
     (quotation omitted);
    see also VALIC, 
    359 U.S. at 75
     (Brennan, J., concurring)
    (§ 3(a)(8) exemption was to be considered a congressional
    declaration “that there then was a form of ‘investment’ known
    as insurance (including ‘annuity contracts’) which did not
    present very squarely the sort of problems that the Securities Act
    . . . [was] devised to deal with”). The fact that the Court
    considered how Flexible Funds were marketed only shows that
    that inquiry was relevant to Flexible Funds. It does not establish
    that the SEC must undertake a complete marketing analysis of
    FIAs in order to make a proper § 3(a)(8) determination.
    Regardless of that fact, the SEC did consider marketing of FIAs,
    and ultimately deemed the inclusion of this factor to be
    unnecessary. Again, we cannot say that the SEC’s decision was
    unreasonable. Indeed, the key characteristic of FIAs is that they
    offer a wide range of potential yearly return interest rates based
    on the performance of a securities index. This potential for a
    greater rate of return is what makes FIAs potentially more
    enticing than those exempt annuities that guarantee an interest
    rate ahead of time but at a lower rate. As we have noted above,
    this key distinction between these two products shows that FIAs
    are more like securities from a risk perspective than other
    annuity contracts. Where, as here, the essential characteristic of
    the product bestows upon that product obvious securities-like
    qualities, it is reasonable to assume that any marketing of the
    product would correspondingly be securities-related. It was also
    therefore reasonable for the SEC to find that the structure of
    FIAs–in particular the potential of securities-linked returns–is
    itself an implicit marketing tool aimed at consumers who wish
    to participate to some extent in the securities market, and that
    the rule need not contain an additional explicit prong addressed
    to marketing. Final FIA Rule, 74 Fed. Reg. at 3146. Indeed,
    this is in line with much of the analysis in United Benefit. See
    United Benefit, 
    387 U.S. at 211
     (“‘The test . . . is what character
    the instrument is given in commerce by the terms of the offer,
    19
    the plan of distribution, and the economic inducements held out
    to the prospect.’”) (quoting SEC v. C.M. Joiner Leasing Corp.,
    
    320 U.S. 344
    , 352-53 (1943)). The SEC’s reasoning therefore
    was not in error.
    Contrary to petitioners’ arguments, Rule 151A does not
    conflict with Rule 151. Petitioners assert that Rule 151’s
    adopting release states that annuity contracts that have interest
    rates tied to a securities index can fall within the Rule 151 safe
    harbor so long as the rate of interest to be credited is not
    modified more frequently than once a year. They argue that
    FIAs fall within Rule 151’s safe harbor because the interest rate
    tied to the securities index is only determined once a year. This
    argument fails, however, because it ignores an express statement
    in the same portion of the adopting release of Rule 151 which
    states that annuity contracts that have interest rates tied to a
    securities index can fall within the Rule 151 safe harbor if the
    rate tied to the securities index is calculated prospectively. See
    Definition of Annuity Contract or Optional Annuity Contract,
    S.E.C. Release No. 6645, 
    1986 WL 703849
    , at *11 (“Once
    determined, the rate of excess interest credited to a particular
    purchase payment or to the value accumulated under the
    contract must remain in effect for at least the one-year time
    period established by the rule.” (emphasis added)). FIAs,
    however, do not calculate their rates of return tied to securities
    indices prospectively; their rates are calculated retroactively
    once the year is complete. Rule 151A is premised on this very
    distinction, and is therefore not in contradiction with Rule 151.
    For these reasons, we hold that the SEC’s interpretation of
    “annuity contract” was reasonable and Chevron Step Two is
    satisfied.
    20
    B.
    Even though the SEC’s interpretation of “annuity contract”
    was reasonable, petitioners argue that the SEC contravened
    § 2(b) of the Act because it failed to consider the efficiency,
    competition, and capital formation effects of the new Rule
    151A. Section 2(b) of the Act states that, for every rulemaking
    in which the SEC “is required to consider or determine whether
    an action is necessary or appropriate in the public interest, the
    Commission shall also consider, in addition to the protection of
    investors, whether the action will promote efficiency,
    competition, and capital formation.” 15 U.S.C. § 77b(b).
    Petitioners argue that the costs of implementing Rule 151A are
    too burdensome and that the imposition of additional regulations
    would be inefficient. They also contend that the SEC failed to
    properly assess the existence of abuses of FIAs before applying
    securities regulations on the issuers of those products. The SEC
    counters that it properly rejected petitioners’ concerns regarding
    duplicative regulation because the Supreme Court’s decisions in
    VALIC and United Benefit made clear that state regulatory
    approaches to new products are not conclusive in a § 3(a)(8)
    analysis. In any event, the SEC argues that the challenges to its
    efficiency, competition, and capital formation analysis under §
    2(b) fail because the SEC was not required to undertake such an
    analysis when it promulgated Rule 151A.
    At the outset, we must reject the SEC’s argument that no
    error occurred because the SEC was not required by the
    Securities Act to conduct a § 2(b) analysis. “The grounds upon
    which an administrative order must be judged are those upon
    which the record discloses that its action was based.” SEC v.
    Chenery Corp., 
    318 U.S. 80
    , 87 (1943). The SEC conducted a
    § 2(b) analysis when it issued the rule with no assertion that it
    was not required to do so. Therefore, the SEC must defend its
    analysis before the court upon the basis it employed in adopting
    21
    that analysis. See id.
    We now turn to the merits of the SEC’s § 2(b) analysis. We
    review the analysis under the statutory standard set by the
    Administrative Procedure Act. 
    5 U.S.C. § 706
    . The APA
    requires the court to set aside agency action that is “arbitrary,
    capricious, an abuse of discretion, or otherwise not in
    accordance with law.” 
    Id.
     at § 706(2)(A). We hold that the
    Commission’s consideration of the effect of Rule 151A on
    efficiency, competition, and capital formation was arbitrary and
    capricious. The SEC purports to have analyzed the effect of the
    rule on competition, but does not disclose a reasoned basis for
    its conclusion that Rule 151A would increase competition. The
    SEC concluded that enacting the rule would resolve the present
    uncertainty prevailing over the legal status of FIAs. The SEC
    reasoned that the rule “will bring about clarity in what has been
    an uncertain area of law.” Final FIA Rule, 74 Fed. Reg. at 3171.
    The SEC explained that this newfound “clarity” brought about
    by the rule would
    enhance competition because insurers who may have
    been reluctant to issue indexed annuities, while their
    status was uncertain, may decide to enter the market.
    Similarly, registered broker-dealers who currently may
    be unwilling to sell unregistered indexed annuities
    because of their uncertain regulatory status may become
    willing to sell indexed annuities that are registered,
    thereby increasing competition among distributors of
    indexed annuities.
    Id. at 3170.
    This reasoning is flawed. The lack of clarity resulting from
    the “uncertain legal status” of the financial product is only
    another way of saying that there was not a regulation in place
    22
    prior to the adoption of Rule 151A determining the status of
    those products under the annuity exemption of § 3(a)(8). The
    SEC cannot justify the adoption of a particular rule based solely
    on the assertion that the existence of a rule provides greater
    clarity to an area that remained unclear in the absence of any
    rule. Whatever rule the SEC chose to adopt could equally be
    said to make the previously unregulated market clearer than it
    would be without that adoption. Moreover, the fact that federal
    regulation of FIAs would bring “clarity” to this area of the law
    is not helpful in assessing the effect Rule 151A has on
    competition. Again, creating a rule that resolves the “uncertain
    legal status” of FIAs might be said to improve competition. But
    that conclusion could be asserted regardless of whether the rule
    deems FIAs to fall within the SEC’s regulatory reach or outside
    of it. Indeed, the SEC would achieve a similar clarity if it
    declined outright to regulate FIAs. Section 2(b) does not ask for
    an analysis of whether any rule would have an effect on
    competition. Rather, it asks for an analysis of whether the
    specific rule will promote efficiency, competition, and capital
    formation. 15 U.S.C. § 77b(b). The SEC’s reasoning with
    respect to competition supports at most the conclusion that any
    SEC action in this area could promote competition, but does not
    establish Rule 151A’s effect on competition. Section 2(b)
    requires more than this. See id.
    The SEC’s competition analysis also fails because the SEC
    did not make any finding on the existing level of competition in
    the marketplace under the state law regime. The SEC asserted
    competition would increase based upon its expectation that Rule
    151A would require fuller public disclosure of the terms of FIAs
    and thereby increase price transparency. The SEC could not
    accurately assess any potential increase or decrease in
    competition, however, because it did not assess the baseline
    level of price transparency and information disclosure under
    state law. The SEC nevertheless argues that it is not required to
    23
    conduct such a detailed § 2(b) analysis because doing so would
    contravene the Supreme Court’s reasoning in United Benefit and
    VALIC. According to the Commission, these two cases
    established that adequate state regulation is not relevant to
    whether a product qualifies for a § 3(a)(8) exemption. See
    United Benefit, 
    387 U.S. at 210
     (“The argument that the
    existence of adequate state regulation was the basis for the
    exemption [under § 3(a)(8)] was conclusively rejected in
    VALIC.” (quotation omitted)); VALIC, 
    359 U.S. at 75
     (Brennan,
    J., concurring) (“[H]owever adequately State Securities
    Commissioners might regulate an investment, it was not for that
    reason to be freed from federal regulation. Concurrent
    regulation, then, was contemplated by the Acts as a quite
    generally prevailing matter.”). Therefore, the SEC argues, it
    was reasonable to conclude that state regulation, “no matter how
    strong,” could not “substitute for the federal securities law
    protections that apply to instruments that are regulated as
    securities.” Final FIA Rule, 74 Fed. Reg. at 3170. The SEC’s
    reliance on VALIC and United Benefit is misplaced. The SEC’s
    obligations under § 2(b) are distinct from the questions posed in
    VALIC and United Benefit. Those cases addressed whether a
    particular product fell within the § 3(a)(8) exemption; § 2(b)
    imposes on the SEC an obligation to consider the economic
    implications of certain rules it proposes. See Chamber of
    Commerce v. SEC, 
    412 F.3d 133
    , 143 (D.C. Cir. 2005).
    Accordingly, the SEC’s § 2(b) analysis is arbitrary and
    capricious because it failed to consider the extent of the existing
    competition in its analysis.
    The Commission’s efficiency analysis is similarly arbitrary
    and capricious. The SEC concluded that Rule 151A would
    promote efficiency because the required disclosures under the
    rule would enable investors to make more informed investment
    decisions about purchasing indexed annuities. The SEC
    advanced further that the rule’s sales practice protections would
    24
    enable sellers to promote more suitable recommendations to
    investors; this, in turn, would lead to investors making even
    better informed decisions, which would offer greater efficiency.
    As with its analysis of competition, however, the SEC’s analysis
    is incomplete because it fails to determine whether, under the
    existing regime, sufficient protections existed to enable
    investors to make informed investment decisions and sellers to
    make suitable recommendations to investors. The SEC’s failure
    to analyze the efficiency of the existing state law regime renders
    arbitrary and capricious the SEC’s judgment that applying
    federal securities law would increase efficiency.
    Finally, the SEC’s flawed efficiency analysis also renders
    its capital formation analysis arbitrary and capricious. The
    SEC’s conclusion that Rule 151A would promote capital
    formation was based significantly on the flawed presumption
    that the enhanced investor protections under Rule 151A would
    increase market efficiency. This analysis fails with the failure
    of its underlying premise.
    Having determined that the SEC’s § 2(b) analysis is
    lacking, we grant the petitions insofar as they assert that the SEC
    failed properly to consider the effect of the rule upon efficiency,
    competition, and capital formation. We therefore order that
    Rule 151A be vacated.
    So ordered.