NBCUniversal Media v. Superior Court CA2/4 , 225 Cal. App. 4th 1222 ( 2014 )


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  • Filed 4/1/14 NBCUniversal Media v. Superior Court CA2/4
    NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS
    California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
    publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
    or ordered published for purposes of rule 8.1115.
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    SECOND APPELLATE DISTRICT
    DIVISION FOUR
    NBCUNIVERSAL MEDIA, LLC et al.,                                       B250892
    Petitioners,                                                (Los Angeles County
    Super. Ct. No. BC475995)
    v.
    THE SUPERIOR COURT OF LOS
    ANGELES COUNTY,
    Respondent,
    LARRY MONTZ et al.,
    Real Parties in Interest.
    ORIGINAL PROCEEDINGS in mandate. Ernest M. Hiroshige, Judge.
    Petition granted.
    Katten Muchin Rosenman, Gail Migdal Title, Joel R. Weiner, and Gloria C.
    Franke for Petitioners.
    No appearance for Respondent.
    Law Offices of Martin N. Buchanan, Martin N. Buchanan; Girardi & Keese,
    and Graham B. LippSmith for Real Parties in Interest.
    INTRODUCTION
    Petitioners NBCUniversal Media, LLC, formally known as NBC Universal,
    Inc. and Universal Television Network seek a writ of mandate directing the
    superior court to vacate its order denying their motion for summary judgment and
    to enter an order granting the motion of summary judgment against real parties in
    interest Larry Montz and Daena Smoller (RPIs). For the reasons stated below, we
    will issue a peremptory writ of mandate.
    PROCEDURAL HISTORY
    On December 29, 2011, RPIs filed a complaint for damages against
    petitioners in Los Angeles County Superior Court, alleging (1) breach of implied
    contract, and (2) breach of confidence. According to RPIs, from 1996 through
    2001, they presented ideas and concepts for a television program, entitled Ghost
    Expeditions: Haunted, (referred to as “Concepts”) to petitioners, “consistent with
    well-established customs and practices of the entertainment industry . . . .” RPIs’
    idea was a reality television series where “professional paranormal investigators”
    would lead a team that included “normal people with regular jobs” to investigate
    haunted houses throughout the country. After informing RPIs they were not
    interested, petitioners then teamed up with another company to “misappropriate,
    use and exploit Plaintiffs’ Concepts by producing the hit series Ghost Hunters
    1
    without Plaintiffs’ permission . . . and/or without compensating Plaintiffs . . . .”
    RPIs alleged petitioners breached an implied contractual obligation not to
    “disclose, use and/or exploit the Concepts without Plaintiffs’ permission and/or
    1
    Respondents also sued Pilgrim Films & Television, Inc., Craig Piligian, and
    Jason Conrad Hawes, who produced the Ghost Hunters show. The trial court
    granted summary adjudication as to these defendants, and respondents did not
    appeal that ruling.
    2
    without compensating Plaintiffs in the form of payments, credit and other
    consideration . . . .” RPIs further alleged that as a result of their conduct, a
    confidential relationship formed between petitioners and them, and that petitioners
    “breached the confidential relationship by, among other actions, teaming up with
    and using [another company] to disclose, misappropriate, use and exploit
    Plaintiffs’ Concepts by disclosing Plaintiffs’ Concepts and producing the hit series
    Ghost Hunters, repackaged as Defendants’ own projects without Plaintiffs’
    permission and/or without compensating Plaintiffs . . . .” RPIs sought injunctive
    and other equitable relief, petitioners’ profits, and punitive damages.
    Petitioners filed an answer, generally denying the allegations. They also
    asserted 20 affirmative defenses, including the defense that each of the causes of
    action was barred by the applicable two-year statute of limitations set forth in Code
    2
    of Civil Procedure section 339.
    On December 13, 2012, petitioners filed a motion for summary judgment,
    asserting (1) that RPIs’ claims were time-barred by the applicable two-year statute
    of limitations, and (2) that the undisputed evidence demonstrated that Ghost
    Hunters was created independent of petitioners’ Concepts. In their separate
    statement of undisputed material facts in support of the motion for summary
    judgment, petitioners asserted -- and RPIs did not dispute: (1) that petitioners
    approved the Ghost Hunters show in April 2004; (2) that the show premiered on
    the Syfy cable channel on October 6, 2004; (3) that RPIs first filed a lawsuit based
    upon the purported misappropriation of their ideas more than two years later in
    federal court on November 8, 2006; and (4) that after a series of court proceedings
    (including voluntary dismissal of their copyright infringement claim), RPIs re-filed
    the remaining state law claims in superior court on December 29, 2011.
    2
    All further statutory citations are to the Code of Civil Procedure.
    3
    Petitioners also produced evidence that on July 22, 2004, Robyn Lattaker-
    Johnson, petitioners’ director of development for alternative programming at Syfy,
    sent an e-mail to Eric Mofford, RPIs’ producer, informing him about the Ghost
    Hunters show. The e-mail described the show as a “docu soap about a group of
    plumbers-by-day/ghost-hunters-by-night that set out on missions to disprove
    ghosts or paranormal activity.” Mofford immediately forwarded the e-mail to
    Montz. In his deposition, Montz admitted speaking with Mofford about the e-mail:
    “I[] asked him if he had found out if this was our show that was stolen or not, and
    he replied by saying that Robyn says it’s not our show, that it’s a docu-soap.”
    Montz stated that he did not know what a “docu-soap” was; he asked Mofford, but
    was not enlightened. Montz also admitted that at that time it seemed possible that
    the show Ghost Hunters was an improper use of his idea for a television show.
    Montz and Mofford continued to discuss Ghost Hunters on two subsequent
    occasions, and at one point, Mofford told Montz that “he had pitched the show
    directly to [petitioners], as well as others . . . , and it looked like our show had been
    lifted from us.”
    Petitioners argued that the statute of limitations on RPIs’ claims began to
    run, at the latest, when the Ghost Hunters series premiered on the Syfy channel on
    October 6, 2004 (more than two years before RPIs filed suit), and that RPIs were
    on inquiry notice months before that date.
    RPIs opposed the motion for summary judgment, arguing that their claims
    were not precluded by the statute of limitations, and that there were triable issues
    of material fact regarding petitioners’ independent creation defense. As to the
    statute of limitations, RPIs contended that they were entitled to delayed accrual of
    their claims under discovery rule, as they did not discover their claims until
    sometime in 2005, when Smoller saw “an episode of the show . . . upon which she
    4
    realized that Ghost Hunters was not a fictional show.” They noted that Montz
    could not recall the exact date “he was made aware of Defendants’ Ghost Hunters
    series when [sic] he believed Plaintiffs’ concepts [were] being used improperly.”
    RPIs further asserted that they were not put on inquiry notice by the July 22, 2004
    e-mail from Lattaker-Johnson, as they did not know the meaning of the term
    “docu-soap.”
    In support of their opposition, RPIs produced transcript excerpts from the
    depositions of Montz and Smoller. Montz testified that he “believe[d]” he saw two
    episodes of Ghost Hunters after the lawsuit was filed. Before the lawsuit was
    filed, he saw “segments” while he was “changing channels, [when he] stopped on
    that show for like a minute and a half, and that was it.” Montz stated he did not
    watch more because he was not interested in seeing a show “stolen from me” that
    “duplicated our treatment.” He knew the show had copied his idea from “reading
    the review or a few of their shows on the Internet and in watching the promos and
    a few segments.” Smoller testified that after she first saw an episode of Ghost
    Hunters in 2005, she discussed the show with Montz. The substance of their
    discussion was that the show “apparently . . . wasn’t a soap opera, and it wasn’t
    portrayed as something fictional, and it seemed shockingly similar to what we had
    been pitching.”
    Petitioners’ reply argued that RPIs had filed their claims more than a month
    after the statute of limitations had expired. Petitioners asserted that RPIs were not
    entitled to delayed accrual under the discovery rule. They contended that delayed
    discovery was inapplicable because the offending work -- Ghost Hunters -- had
    been publicly televised. Moreover, even if the discovery rule applied, RPIs were
    on inquiry notice before the show premiered on Syfy.
    5
    In a tentative ruling, the trial court found that RPIs had met their burden to
    show a triable issue of fact as to whether they should have suspected a factual basis
    for their claims prior to November 8, 2004. The court noted that RPIs had
    submitted evidence: (1) that they were informed in July 2004 that Ghost Hunters
    was a “docu soap,” but that they did not know the meaning of the term “docu
    soap”; (2) that Montz could not recall that date he was made aware that RPIs’
    Concepts were being used improperly; and (3) that Smoller did not see an episode
    of the show until 2005. On July 31, 2013, the trial court denied petitioners’ motion
    for summary judgment. Regarding the statute of limitations, the court ruled:
    “In this case, Plaintiffs originally filed their action on November 8, 2006,
    only a month after the two-year statute of limitations would have expired based on
    the public release date of October 6, 2004. As discussed in the tentative ruling and
    in Plaintiffs’ papers, there is evidence to explain that one-month delay that must be
    considered by the trier of fact. The cases cited by Defendants generally involved
    public release of a movie in theaters, which would draw more attention than
    release of a television series on a cable television network. Those cases also
    generally involved much longer delays in filing suit after public release of the
    defendant’s work.”
    On August 27, 2013, petitioners filed a verified petition for writ of mandate,
    seeking a peremptory writ of mandate directing the superior court to set aside and
    vacate its order denying petitioner’s motion for summary judgment and enter a
    new order granting the motion in its entirety. On November 21, 2013, this court
    issued a request for a preliminary response from RPIs and a reply from petitioners,
    on the sole issue of the statute of limitations. After considering the preliminary
    response and reply, on January 24, 2014, this court issued an alternative writ of
    6
    mandate directing the superior court either to grant the relief requested by
    3
    petitioners or to show cause why it should not be ordered to do so.
    On February 13, 2014, RPIs filed a return to the alternative writ. RPIs
    attempted to distinguish the cases cited in this court’s alternative writ and
    contended that the holdings in Shively and Hebrew Academy addressing the
    discovery rule were limited to claims governed by the Uniform Single Publication
    Act (USPA); as RPIs’ claims were not governed by the USPA, they contended the
    holdings in those cases did not control. Alternatively, RPIs argued that even if the
    USPA applied, it would bar only those claims based on episodes of Ghost Hunters
    broadcast more than two years before the lawsuit was filed. Finally, RPIs
    contended that under “continuing-wrong principles,” the statute of limitations did
    not bar their claims.
    On February 27, 2014, petitioners filed their reply, arguing that RPIs had
    failed to demonstrate their claims were not time-barred. Petitioners asserted that
    the Supreme Court’s holdings regarding the discovery rule in Shively and Hebrew
    Academy were not limited to cases governed by the USPA, and that the statute of
    limitations thus began to run no later than the public disclosure of the material, i.e.,
    3
    In our alternative writ, we cited Davies v. Krasna (1975) 
    14 Cal. 3d 502
    (Davies) [statute of limitations accrues no later than date of public dissemination of
    disputed material]; Benay v. Warner Bros. Entertainment, Inc. (9th Cir. 2010) 
    607 F.3d 620
    (Benay) [generally, accrual date for breach of implied contract is date on
    which work is released to public]; Shively v. Bozanich (2003) 
    31 Cal. 4th 1230
    (Shively) [discovery rule inapplicable once alleged defamatory material published];
    Hebrew Academy of San Francisco v. Goldman (2007) 
    42 Cal. 4th 883
    (Hebrew
    Academy) [discovery rule did not extend statute of limitations beyond publication
    of alleged defamatory statements although dissemination to public was extremely
    limited]; and Long v. Walt Disney Co. (2004) 
    116 Cal. App. 4th 868
    (Long) [statute
    of limitations for exploitation of likeness accrued when disputed images were
    broadcast on national television; discovery rule inapplicable].
    7
    the October 6, 2004 broadcast. They further contended that RPIs had forfeited
    their “continuing wrong” arguments by failing to raise them in the trial court or in
    RPIs’ preliminary response.
    DISCUSSION
    A.     Standard of Review
    An order denying summary judgment is reviewable by a petition for writ of
    mandamus. (Transport Ins. Co. v. TIG Ins. Co. (2012) 
    202 Cal. App. 4th 984
    ,
    1011.) “‘Where the facts are undisputed and the law establishes the right of a party
    to an order or to the relief which the court has refused, the writ will lie.’”
    (Whitney’s at the Beach v. Superior Court (1970) 
    3 Cal. App. 3d 258
    , 265, quoting
    California Pine Box & Lbr. Co. v. Superior Court (1910) 
    13 Cal. App. 65
    , 70.) “A
    defendant is entitled to summary judgment if the record establishes as a matter of
    law that none of the plaintiff’s asserted causes of action can prevail. [Citation.]”
    (Molko v. Holy Spirit Assn. (1988) 
    46 Cal. 3d 1092
    , 1107.) Generally, “the party
    moving for summary judgment bears an initial burden of production to make a
    prima facie showing of the nonexistence of any triable issue of material fact; if he
    carries his burden of production, he causes a shift, and the opposing party is then
    subjected to a burden of production of his own to make a prima facie showing of
    the existence of a triable issue of material fact.” (Aguilar v. Atlantic Richfield Co.
    (2001) 
    25 Cal. 4th 826
    , 850.)
    Here, petitioners contend that on the undisputed facts, they are entitled to
    summary judgment, as RPIs’ claims were filed after the statute of limitations had
    run. For the reasons explained below, we agree.
    8
    B.     Statute of Limitations
    RPIs’ causes of action are governed by the two-year limitations period set
    forth in section 339. (§ 339, subd. (1) [claims based on a contract, obligation or
    liability not founded upon an instrument of writing]; Blaustein v. Burton (1970)
    
    9 Cal. App. 3d 161
    , 185 (Blaustein) [breach of implied contract claim governed by
    two-year limitations period of section 339, subdivision 1]; 
    Davies, supra
    ,
    14 Cal.3d at p. 511 [assuming action for breach of confidence is valid cause of
    4
    action, it is governed by two-year limitations period of section 339, subdivision 1.)
    Generally, the limitations period starts running when the last element of a
    cause of action is complete. (Fox v. Ethicon Endo-Surgery, Inc. (2005) 
    35 Cal. 4th 797
    , 806 (Fox).) As used in this context, the “‘elements’” of a cause of action are
    the “‘generic’” elements of wrongdoing, causation, and injury. (Id. at p. 807.) “A
    suit for breach of an implied contract not to exploit an idea without paying for
    it . . . arise[s] only with the sale or exploitation of the idea.” (
    Davies, supra
    ,
    14 Cal.3d at pp. 511-512.) Whether and when an idea has been exploited -- as
    understood and intended by the parties -- may be difficult to ascertain. For
    example, exploitation of an idea may occur the moment a preliminary script is
    written embodying the idea, even if no subsequent publicly-disclosed work based
    upon such script is ever produced. On the other hand, the exploitation may occur
    4
    RPIs alleged a claim for “breach of confidence,” as opposed to a claim for
    breach of a confidential relationship. (See 
    Davies, supra
    , 14 Cal.3d at pp. 510, 511
    [noting difference between two claims; no support for a finding of existence of
    confidential relationship where defendant was not a trusted friend or adviser, but
    rather “a prospective purchaser or exploiter of Davies’ idea”].) Although several
    lower California courts have recognized a breach of confidence cause of action
    (see Balboa Ins. Co. v. Trans Global Equities (1990) 
    218 Cal. App. 3d 1327
    , 1345),
    the California Supreme Court has not yet ruled on the validity of such a cause of
    action. (Pooshs v. Philip Morris USA, Inc. (2011) 
    51 Cal. 4th 788
    , 798, fn. 5.)
    9
    upon defendants’ “disclosure of the idea to a substantial segment of the public
    since such use would tend to destroy any further marketability of the idea.”
    
    (Blaustein, supra
    , 9 Cal.App.3d at p. 186.) Due to the difficulty in ascertaining the
    parties’ intent in implied contract cases, “California courts generally assume that
    the accrual date is the date on which the work is released to the general public,” as
    the public release would destroy any further marketability. (Benay v. Warner Bros.
    Entertainment, Inc. (9th Cir. 2010) 
    607 F.3d 620
    , 633.) For a breach of confidence
    cause of action, the accrual date is easier to ascertain: the statute of limitations
    runs from the date of the first unauthorized disclosure. (
    Davies, supra
    , 14 Cal.3d
    at p. 512.)
    “While resolution of the statute of limitations issue is normally a question of
    fact, where the uncontradicted facts established through discovery are susceptible
    of only one legitimate inference, summary judgment is proper.” (Jolly v. Eli Lilly
    & Co. (1988) 
    44 Cal. 3d 1103
    , 1112 (Jolly); see also Norgart v. Upjohn Co. (1999)
    
    21 Cal. 4th 383
    , 405 (Norgart) [affirming summary judgment on statute of
    limitations ground]; Gutierrez v. Mofid (1985) 
    39 Cal. 3d 892
    , 902-903 [same];
    Sanchez v. South Hoover Hospital (1976) 
    18 Cal. 3d 93
    , 103 [same].)
    C.      Motion for Summary Judgment
    In their motion for summary judgment, petitioners made a prima facie
    showing that RPIs’ causes of action were time-barred as a matter of law. With
    regard to both RPIs’ breach of implied contract and breach of confidence claims,
    the causes of action accrued no later than the date when the Ghost Hunters show
    was released to the general public, i.e., October 6, 2004. Thus, RPIs had until
    October 5, 2006 to file their lawsuit. They did not do so until November 8, 2006.
    Accordingly, RPIs’ causes of action were time-barred, unless an exception applies.
    10
    D.     The Rationales for Applying the Discovery Rule to Delay Accrual.
    The most important exception to the general rule regarding accrual of a
    cause of action is the “‘discovery rule.’” (Pooshs v. Philip Morris USA, 
    Inc., supra
    , 51 Cal.4th at p. 797.) “It may be expressed by the Legislature or implied by
    the courts.” 
    (Norgart, supra
    , 21 Cal.4th at p. 397.) The discovery rule “postpones
    accrual of a cause of action until the plaintiff discovers, or has reason to discover,
    the cause of action.” 
    (Fox, supra
    , 35 Cal.4th at p. 807.) RPIs contend they are
    entitled to delayed accrual of their causes of action under the discovery rule
    because they did not see an episode of Ghost Hunters until sometime in 2005. We
    disagree.
    RPIs have the burden of demonstrating their entitlement to delayed accrual
    of their causes of action. (See Aguilar v. Atlantic Richfield 
    Co., supra
    , 25 Cal.4th
    at p. 850 [once party moving for summary judgment makes a prima facie case
    showing nonexistence of any triable issue of material fact, burden shifts to
    opposing party to show a triable issue of material fact].) “In order to rely on the
    discovery rule for delayed accrual of a cause of action, ‘[a] plaintiff whose
    complaint shows on its face that his claim would be barred without the benefit of
    the discovery rule must specifically plead facts to show (1) the time and manner of
    discovery and (2) the inability to have made earlier discovery despite reasonable
    diligence.’” 
    (Fox, supra
    , 35 Cal.4th at p. 808, quoting McKelvey v. Boeing North
    American, Inc. (1999) 
    74 Cal. App. 4th 151
    , 160, superseded in part by statute, as
    stated in Grisham v. Philip Morris U.S.A., Inc. (2007) 
    40 Cal. 4th 623
    , 637, fn. 8,
    italics omitted; accord, April Enterprises, Inc. v. KTTV (1983) 
    147 Cal. App. 3d 805
    , 832 (April Enterprises) [“plaintiff must plead facts sufficient to convince the
    trial judge that delayed discovery was justified”].)
    11
    A plaintiff’s inability to discover a cause of action may occur “when it is
    particularly difficult for the plaintiff to observe or understand the breach of duty, or
    when the injury itself (or its cause) is hidden or beyond what the ordinary person
    could be expected to understand.” 
    (Shively, supra
    , 31 Cal.4th at p. 1248; accord
    April 
    Enterprises, supra
    , 147 Cal.App.3d at p. 831 [“A common thread seems to
    run through all the types of actions where courts have applied the discovery rule.
    The injury or the act causing the injury, or both, have been difficult for the plaintiff
    to detect.”].) For example, where a professional, such as a doctor or a lawyer,
    breaches a duty of care, “delayed accrual is justified on the basis that the expertise
    expected of professionals is beyond the ability of laypersons to evaluate, and on
    the further basis that it may be impossible for a layperson even to observe the
    professional’s application of this expertise.” (Shively, at p. 1248, citing Neel v.
    Magana, Olney, Levy, Cathcart & Gelfand (1971) 
    6 Cal. 3d 176
    , 188 [legal
    5
    malpractice claim].)
    Although delayed accrual under the discovery rule generally applies to most
    tort actions, it has been held applicable to certain types of breach of contract
    actions, such as those involving fraud or misrepresentation by the defendant.
    (April 
    Enterprises, supra
    , 147 Cal.App.3d at p. 830 [citing cases]; cf. Bernson v.
    Browning-Ferris Industries (1994) 
    7 Cal. 4th 926
    , 936 [“[A] defendant may be
    equitably estopped from asserting the statute of limitations when, as the result of
    intentional concealment, the plaintiff is unable to discover the defendant’s actual
    5
    The discovery rule has also been applied to “causes of action involving the
    breach of a fiduciary relationship” (April 
    Enterprises, supra
    , 147 Cal.App.3d at
    p. 827) on the rationale that in fiduciary relationships, a plaintiff is often unable to
    observe or understand a breach of fiduciary duty because the fiduciary is “in full
    control of [the plaintiff’s] affairs and of the expenditure of its funds.” (San
    Leandro Canning Co., Inc. v. Perillo (1931) 
    211 Cal. 482
    , 487).
    12
    identity”].) For example, section 339 provides that in “[a]n action based upon the
    rescission of a contract not in writing,” “[w]here the ground for rescission is fraud
    or mistake, the time does not begin to run until the discovery by the aggrieved
    6
    party of the facts constituting the fraud or mistake.” (§ 339, subd. 3.)
    Finally, for “certain, rather unusual breach of contract actions,” “the
    discovery rule may be applied to breaches which can be, and are, committed in
    secret and, moreover, where the harm flowing from those breaches will not be
    reasonably discoverable by plaintiffs until a future time.” (April 
    Enterprises, 7 supra
    , 147 Cal.App.3d at p. 832 [breach of contract claim].) In April Enterprises,
    the court provided the following rationale for this holding: “In most instances
    [where the discovery rule has been applied], the defendant has been in a far
    superior position to comprehend the [wrongful] act and the injury. And in many,
    the defendant had reason to believe the plaintiff remained ignorant he had been
    wronged. Thus, there is an underlying notion that plaintiffs should not suffer
    where circumstances prevent them from knowing they have been harmed. And
    often this is accompanied by the corollary notion that defendants should not be
    allowed to knowingly profit from their injuree’s ignorance.” (Id. at p. 831.)
    6
    Section 339 also provides that a cause of action “upon a contract, obligation
    or liability, evidenced by a certificate, or abstract or guaranty of title of real
    property, or by a policy of title insurance” “shall not be deemed to have accrued
    until the discovery of the loss or damage suffered by the aggrieved party
    thereunder.” (§ 339, subd. 1.) Respondents’ causes of action, however, are not
    based on a contract, obligation or liability evidenced by a writing.
    7
    Where a breach of contract is also a breach of a fiduciary duty, a plaintiff is
    entitled to delayed accrual of the breach of contract action. (April 
    Enterprises, supra
    , 147 Cal.App.3d at p. 832; Lee v. Escrow Consultants, Inc. (1989)
    
    210 Cal. App. 3d 915
    , 922-923 [same].)
    13
    E.    RPIs Have Failed to Show They Are Entitled to Delayed Accrual Under the
    Discovery Rule.
    Here, while RPIs have pled facts showing the time and manner of their
    discovery of their causes of action (Smoller’s viewing of an episode of Ghost
    Hunters in 2005), they have not pled facts showing an inability to discover their
    claims earlier despite reasonable diligence. RPIs alleged that the Ghost Hunters
    series, including its initial episode, constituted an unlawful appropriation of the
    Concepts they shared in confidence with petitioners. As a matter of law, their
    causes of action were complete no later than the date of the initial broadcast,
    October 6, 2004, because on that date, the marketability of the Concepts was
    destroyed due to its disclosure to the public. 
    (Blaustein, supra
    , 9 Cal.App.3d at
    p. 186.) Due to the initial broadcast, petitioners’ alleged breach of the implied
    contract or breach of confidence was no longer “particularly difficult for [RPIs] to
    observe or understand.” 
    (Shively, supra
    , 31 Cal.4th at p. 1248) Likewise, the
    injury itself (or its cause) was no longer “hidden or beyond what the ordinary
    person could be expected to understand.” (Ibid.)
    RPIs do not contend, nor does the evidence show, that petitioners
    fraudulently concealed the broadcast from them, or that they lacked a meaningful
    ability to view it. (Long , supra, 116 Cal.App.4th at p. 875 [“Allowing these
    plaintiffs to sue years after the broadcasts ceased, without any indication of fraud
    or a meaningful inability to discover the broadcasts, would violate the principal
    policy that underlies the [discovery] rule.”].) Thus, there were no “circumstances
    prevent[ing] them from knowing they ha[d] been harmed.” (April 
    Enterprises, supra
    , 147 Cal.App.3d at p. 831; cf. Perez-Encinas v. Amerus Life Ins. Co. (N.D.
    Cal. 2006) 
    468 F. Supp. 2d 1127
    , 1136-1137 [declining to apply discovery rule to
    delay accrual of breach of contract action because alleged breach of contract not
    14
    difficult to detect, breach was not secretive, and defendant not responsible for
    circumstances preventing plaintiffs from knowing about alleged breach].)
    The mere fact that RPIs did not personally view the program until sometime
    after the first broadcast is irrelevant, as the discovery rule does not operate to delay
    accrual of a cause of action “beyond the point at which their factual basis became
    accessible to plaintiff to the same degree as it was accessible to every other
    member of the public.” 
    (Shively, supra
    , 31 Cal.4th at p. 1253 [notwithstanding
    fact that plaintiff was not aware of defamatory statements in book until December
    1996, statute of limitations ran from when book was published in October 1996];
    see also Christoff v. Nestle USA, Inc. (2009) 
    47 Cal. 4th 468
    , 483 (Christoff) [no
    delayed accrual for misappropriation of likeness cause of action where the likeness
    of the plaintiff appeared on a product label that was “‘not published in an
    inherently secretive manner,’” but was distributed widely to the public]; Hebrew
    
    Academy, supra
    , 42 Cal.4th at p. 895 [“Because plaintiffs in the present case had
    access to the [defamatory] document from the time it was published, the discovery
    rule does not apply”]; 
    Long, supra
    , 116 Cal.App.4th at p. 874 [discovery rule
    inapplicable where plaintiffs’ images were broadcast on national television].)
    Even in non-USPA cases, the Supreme Court has declined to delay accrual under
    the discovery rule where the cause of action could be ascertained from publicly
    available information. (See Utility Cost Management v. Indian Wells Valley Water
    Dist. (2001) 
    26 Cal. 4th 1185
    , 1197 [declining to delay accrual of statutory-based
    action to recover alleged overcharges paid to public utility because information
    about excessiveness of the charges was in the public record].)
    We reject the trial court’s ruling that RPIs are entitled to delayed accrual
    under the discovery rule because Ghost Hunters was broadcast on the Syfy channel
    rather than released in theatres. Regardless of whether the trial court was correct in
    15
    surmising that release in theaters would attract more attention than release of a
    series on a cable television network, public disclosure to even a limited audience is
    sufficient to preclude a plaintiff from arguing that the breach and injury were
    secretive and difficult to detect. (See Hebrew 
    Academy, supra
    , 42 Cal.4th at
    pp. 888, 895 [discovery rule inapplicable despite fewer than 10 copies of
    transcripts containing defamatory statements being published and distributed to a
    limited audience].)
    RPIs’ reliance on Nelson v. Indevus Pharmaceuticals, Inc. (2006)
    
    142 Cal. App. 4th 1202
    (Nelson) is misplaced. There, the appellate court rejected
    the argument that the statute of limitations on a product liability claim began to run
    when the dangers of the product were publicized in media reports. (Id. at pp. 1205,
    1208.) The Nelson court held that inquiry notice could not be imputed based solely
    on media reports. (Ibid.; accord Unruh-Haxton v. Regents of University of
    California (2008) 
    162 Cal. App. 4th 343
    , 364.) As the Nelson court noted, its
    holding was bolstered by section 340.8, subdivision (c)(2), which expressly
    provides that: “‘Media reports regarding the hazardous material or toxic substance
    contamination do not, in and of themselves, constitute sufficient facts to put a
    reasonable person on inquiry notice that the injury or death was caused or
    contributed to by the wrongful act of another.’” (Nelson, at pp. 1208-1209 [section
    340.8 applies to claims alleging injury from prescription drugs].) As RPIs’ claims
    do not involve hazardous materials or toxic substance contamination and they
    identify no statute with comparable language applicable to their claims, Nelson is
    of no assistance to them.
    More important, RPIs were on inquiry notice prior to the public broadcast of
    the Ghost Hunters show. A plaintiff is on inquiry notice when she “suspects or
    should suspect that her injury was caused by wrongdoing, that someone has done
    16
    something wrong to her.” 
    (Jolly, supra
    , 44 Cal.3d at p. 1110.) Montz had asked
    Mofford “if he had found out if this was our show that was stolen or not, and he
    replied by saying that Robyn says it’s not our show, that it’s a docu-soap.”
    Mofford’s reply was based on a July 22, 2004 e-mail from Robyn Lattaker-
    Johnson, which he forwarded to Montz the same day. Thus, at the latest, by July
    22, 2004, Montz suspected wrongdoing on the part of petitioners. That RPIs did
    not understand the meaning of the term “docu-soap” and did not view an episode
    8
    of the Ghost Hunters show until 2005 is legally irrelevant. Once RPIs were on
    inquiry notice, they were charged with information that could have been gained by
    examining public records. (Miller v. Bechtel Corp. (1983) 
    33 Cal. 3d 868
    , 875.)
    As Ghost Hunters was publicly released and RPIs have not asserted that they were
    prevented from viewing the program, they are charged with knowledge of it.
    Accordingly, the discovery rule did not operate to delay accrual of RPIs’ causes of
    9
    action beyond October 6, 2004.
    8
    RPIs do not argue -- nor do the allegations in the complaint support -- that
    Lattaker-Johnson was in a fiduciary relationship with Montz that could have
    relieved him of an obligation to make further inquiry. (See Hobbs v. Bateman
    Eichler, Hill Richards, Inc. (1985) 
    164 Cal. App. 3d 174
    , 201-202 [“Where a
    fiduciary relationship exists, facts which ordinarily require investigation may not
    incite suspicion [citation] and do not give rise to a duty of inquiry [citation]”;
    however, “once a plaintiff becomes aware of facts which would make a reasonably
    prudent person suspicious, the duty to investigate arises and the plaintiff may then
    be charged with knowledge of the facts which would have been discovered by such
    an investigation.”].)
    9
    RPIs’ contention that Davies supports their argument that the statute of
    limitations did not run until they actually discovered the breach turns the holding
    of Davies on its head. There, the Supreme Court held that the statute of limitations
    on a breach of confidence claim began to run on the date the plaintiff actually
    discovered the breach, not a later date when the offending work was publicly
    released. This was because the plaintiff’s actual knowledge of the breach preceded
    17
    F.     Continuing-Wrong Accrual Principles
    In their return to the alternative writ, RPIs argued for the first time that under
    continuing-wrong accrual principles, a new cause of action accrued for each new
    episode of Ghost Hunters using their ideas without compensation. (See Aryeh v.
    Canon Business Solutions, Inc. (2013) 
    55 Cal. 4th 1185
    , 1197-1198 (Aryeh)
    [explaining continuing-wrong accrual principles].) RPIs concede they did not raise
    this issue in their opposition to the motion for summary judgment. Nor did they
    raise it in their preliminary response. At the hearing on the motion for summary
    judgment, RPIs’ counsel discussed a case, Goldberg v. Cameron (N.D. Cal. 2007)
    
    482 F. Supp. 2d 1136
    (Goldberg), where “because there were continuing instances
    of infringement, it could not be concluded that the claim was time barred in its
    entirety.” However, Goldberg was a copyright infringement case, and RPIs do not
    have a copyright infringement claim. Thus, counsel’s statement was insufficient to
    invoke the continuing-wrong accrual principles, and RPIs have forfeited this
    argument. (Perez v. Grajales (2008) 
    169 Cal. App. 4th 580
    , 591 [arguments raised
    for first time on appeal are generally deemed forfeited]; DiCola v. White Brothers
    Performance Products, Inc. (2008) 
    158 Cal. App. 4th 666
    , 676 [possible theories
    that were not fully developed or factually presented to the trial court cannot create
    a “triable issue” on appeal].)
    Moreover, resolution of the argument requires application of equitable
    principles to a factual record that RPIs have failed to develop. Thus, we decline
    RPIs’ invitation to exercise our discretion to consider this new argument.
    (Zimmerman, Rosenfeld, Gersh & Leeds LLP v. Larson (2005) 131 Cal.App.4th
    the public release. (
    Davies, supra
    , 14 Cal.3d at pp. 511-512.) No similar facts are
    present here, except to the extent RPIs should or could have discovered their
    claims earlier than the initial broadcast.
    18
    1466, 1488 [argument deemed forfeited “if it was not raised below and requires
    consideration of new factual questions”]; Piscitelli v. Friedenberg (2001)
    
    87 Cal. App. 4th 953
    , 983 [“As a general rule, a new theory may not be presented
    for the first time on appeal unless it raises only a question of law and can be
    10
    decided based on undisputed facts.”].)
    10
    In addition, on the facts alleged, continuing-wrong accrual principles do not
    assist RPIs. Those principles include the continuing violation doctrine and the
    theory of continuous accrual. 
    (Aryeh, supra
    , 55 Cal.4th at p. 1197.) The
    continuing violation doctrine applies to aggregate a series of small harms, any one
    of which may not be actionable on its own, into a single cause of action. The
    statute of limitations would run from the date of the last harmful act. Here, even
    were acts such as disclosure, screenwriting and filming not actionable on their
    own, the premiere of Ghost Hunters on Syfy on October 6, 2004 would be the last
    act necessary for a discrete cause of action against petitioners.
    As to the theory of continuous accrual, the statute of limitations runs from
    each breach of a continuous or recurring obligation. 
    (Aryeh, supra
    , 55 Cal.4th at
    p. 1199.) However, RPIs alleged that petitioners exploited their idea for a reality
    television series. Thus, each broadcast of a new episode of the Ghost Hunters
    series is part of a single breach. Each broadcast of Ghost Hunters would constitute
    not a new breach, but rather additional harm. (See Blair v. Nevada Landing
    Partnership (Ill.Ct.App. 2006) 
    859 N.E.2d 1188
    , 1193 [misappropriation of
    likeness for use in advertising campaign from 1995 to 2004 not a continuing
    violation, as it constituted a single overt act with continuing ill effects; “To hold
    otherwise would cause an attendant problem of an endless tolling of the statute of
    limitations . . . .”]; see also Kourtis v. Cameron (9th Cir. 2005) 
    419 F.3d 989
    ,
    1000-1001 [in case alleging breach of implied contract for uncompensated use of
    plaintiffs’ concept in a film, court declined to apply continuing wrong theory to
    delay accrual of claim beyond date of film’s public release, despite later release of
    film on DVD and use of same concept in sequel], abrogated on other grounds by
    Taylor v. Sturgell (2008) 
    553 U.S. 880
    ; cf. 
    Christoff, supra
    , 47 Cal.4th at p. 478,
    482 [declining to address continuing wrong argument and remanding for
    development of factual record whether use of likeness in advertising campaign
    constituted single publication under USPA].)
    The situation is analogous to a case where there has been an injury but the
    amount of resulting harm is uncertain. There, the statute of limitations runs from
    19
    In sum, the undisputed facts and the law established the right of petitioners
    to an order granting their motion for summary judgment.
    DISPOSITION
    It is ordered that a peremptory writ of mandate issue commanding
    respondent superior court to set aside and vacate its order denying motion for
    summary judgment signed and filed July 31, 2013, and to enter an order granting
    the infliction of “appreciable and actual harm.” (
    Davies, supra
    , 14 Cal.3d at
    p. 514.) In Davies, the plaintiff suffered appreciable and actual harm when the
    defendant first disclosed the writer’s confidential idea in 1955 and destroyed the
    marketability of the idea, though the defendant earned no profits from the
    disclosure until 1958. (Id. at p. 511; see also Pooshs v. Philip Morris USA, 
    Inc., supra
    , 51 Cal.4th at p. 797 [“Must the plaintiff sue even if doing so will require the
    jury to speculate regarding prospective damages? Or can the plaintiff delay suit
    until a more accurate assessment of damages becomes possible? Generally, we
    have answered those questions in favor of prompt litigation, even when the extent
    of damages remains speculative.”].) Similarly, here, respondents suffered
    appreciable and actual harm at the latest, by October 6, 2004, when the Ghost
    Hunters show premiered on Syfy, and destroyed any marketability for their idea of
    a paranormal investigation reality television series. Thus, under continuing-wrong
    accrual principles, the two-year statute of limitations began running on October 6,
    2004. Because RPIs’ claims were filed more than two years later, they are time-
    barred.
    20
    summary judgment as prayed for in petitioners’ notice of motion filed December
    13, 2012.
    Petitioners shall have their costs on appeal.
    NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS.
    MANELLA, J.
    We concur:
    WILLHITE, Acting P. J.
    EDMON, J.*
    ________________________________________________________________________
    * Judge of the Los Angeles Superior Court, assigned by the Chief Justice pursuant
    to article VI, section 6 of the California Constitution.
    21