Shekarchian v. Maxx Auto , 2019 COA 60 ( 2019 )


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  •      The summaries of the Colorado Court of Appeals published opinions
    constitute no part of the opinion of the division but have been prepared by
    the division for the convenience of the reader. The summaries may not be
    cited or relied upon as they are not the official language of the division.
    Any discrepancy between the language in the summary and in the opinion
    should be resolved in favor of the language in the opinion.
    SUMMARY
    April 25, 2019
    2019COA60
    No. 18CA0321, Shekarchian v. Maxx Auto — Consumers —
    Colorado Consumer Protection Act — Deceptive Trade Practices
    — Damages
    The plaintiff, a car owner whose car had been towed and
    impounded, brought a private action under the Colorado Consumer
    Protection Act (CCPA) against the towing company, alleging that the
    company’s practice of requiring car owners to sign a release of
    claims before having an opportunity to inspect their vehicles
    constituted an unfair or deceptive trade practice. The district court
    agreed, entered judgment for the plaintiff, and imposed treble
    damages against the towing company.
    A division of the court of appeals first determines that the
    company’s practice of refusing to release vehicles from the impound
    lot until car owners sign a release that contains false statements
    concerning their ability to inspect their cars amounts to an unfair
    or deceptive trade practice under the CCPA. Next, the division
    concludes that the practice significantly impacts the public, as
    potential consumers, because hundreds of vehicle owners were
    subjected to the practice and the vehicle owners are parties to a
    financial and legal transaction with the towing company.
    However, because the district court applied the incorrect legal
    standard in awarding treble damages, the division reverses and
    remands for further findings on damages.
    COLORADO COURT OF APPEALS                                        2019COA60
    Court of Appeals No. 18CA0321
    City and County of Denver District Court No. 17CV30557
    Honorable Elizabeth A. Starrs, Judge
    Omid Shekarchian and Nationwide Telecom US Corp, a Colorado corporation,
    Plaintiffs-Appellees,
    v.
    Maxx Auto Recovery, Inc.,
    Defendant-Appellant.
    JUDGMENT AFFIRMED IN PART, REVERSED IN PART,
    AND CASE REMANDED WITH DIRECTIONS
    Division IV
    Opinion by JUDGE HARRIS
    Hawthorne and Fox, JJ., concur
    Announced April 25, 2019
    DLG Law Group LLC, Michael J. Davis, Cassandra S. Wich, Denver, Colorado,
    for Plaintiffs-Appellees
    Elkus & Sisson, P.C., Reid J. Elkus, Lucas Lorenz, Denver, Colorado, for
    Defendant-Appellant
    ¶1    Defendant, Maxx Auto Recovery, Inc., appeals from a
    judgment entered in favor of plaintiffs, Omid Shekarchian and his
    company, Nationwide Telecom US Corp, 1 on their claim under the
    Colorado Consumer Protection Act (CCPA).
    ¶2    Maxx Auto runs a repossession service and impound lot. It
    repossessed and impounded Shekarchian’s car, then refused to
    return it unless Shekarchian agreed to sign a form release — before
    seeing the car — representing that he had “carefully examined” the
    car and had “made sure that there [was] no damage” and releasing
    Maxx Auto from any claims. The district court found that Maxx
    Auto routinely required car owners to sign the release without an
    opportunity to inspect their vehicles and determined that the
    practice violated the CCPA.
    ¶3    On appeal, Maxx Auto contends that the district court clearly
    erred in finding that it had engaged in the challenged conduct, and
    that, even if it had, the conduct did not violate the CCPA.
    Furthermore, it says, the court applied an incorrect standard in
    1 Shekarchian and his company jointly owned the car in question.
    For ease of reference, we generally refer to the plaintiffs, in the
    singular, as Shekarchian.
    1
    determining that it had acted in bad faith and awarding treble
    damages.
    ¶4    We conclude that Maxx Auto’s standard practice of demanding
    that car owners execute a release containing misrepresentations to
    avoid potential liability constitutes an unfair or deceptive trade
    practice under the CCPA and that the practice significantly
    impacted the public. But we agree with Maxx Auto that the court
    misapplied the standard of proof in awarding treble damages.
    ¶5    Accordingly, we reverse the damages award and remand for
    reconsideration under the proper standard. In all other respects,
    we affirm the judgment.
    I.    Background
    ¶6    Shekarchian bought the car under a retail installment
    agreement with BMW Financial Services (BMW FS). He later failed
    to make payments in accordance with the agreement, and BMW FS
    hired Maxx Auto to repossess the car. Maxx Auto towed the car to
    its secure impound lot.
    ¶7    About a month later, Shekarchian paid off the loan and BMW
    FS released its lien. But when Shekarchian appeared at the
    impound lot to recover his car, Maxx Auto refused to release it
    2
    unless Shekarchian signed a form release, prior to any inspection,
    representing that he had carefully inspected the car and its
    contents, agreeing that there was no damage, and releasing Maxx
    Auto from any claims:
    In sole consideration of the delivery to me of
    the above described vehicle and personal
    property, I agree that I have carefully examined
    the above described vehicle and made sure
    that there is no damage, other than any
    pre-existing damage marked and accounted for
    on the vehicle condition report. I further agree
    that I have examined all personal belongings
    that were left in the above vehicle and that
    everything is accounted for and has no
    damage.
    By signing this Release, I fully understand the
    above statements and do agree to Release and
    Hold Harmless Maxx Auto Recovery . . . from
    all claims, demands and or actions, which
    I . . . may have against Maxx Auto
    Recovery . . . .
    ¶8    Shekarchian noted that the release contemplated a prior
    examination and asked to see his car, but Maxx Auto’s employee
    refused to retrieve it until he obtained a signed release. Eventually,
    Shekarchian left the lot without his car.
    ¶9    Shekarchian then filed this lawsuit, asserting, as relevant
    here, a claim under the CCPA and a claim for replevin. After a
    3
    hearing on the replevin claim, the district court ordered Maxx Auto
    to return the car to Shekarchian. By that time, though, the car had
    been parked in the impound lot for more than seven months, and it
    needed repairs because of the protracted storage.
    ¶ 10   The case proceeded to a bench trial on Shekarchian’s CCPA
    claim and Maxx Auto’s counterclaim for additional storage fees. In
    a well-reasoned written order, the district court found that Maxx
    Auto routinely forced vehicle owners to “endorse a false statement
    on a release so that [it] could escape liability for harms it may have
    caused” its customers and that this practice was “plainly unfair and
    deceptive” within the meaning of the CCPA. The court entered
    judgment in favor of Shekarchian on his claim and Maxx Auto’s
    counterclaim, awarded damages in the amount of the cost of
    repairs, and then trebled the damages upon a finding, “by a
    preponderance of the evidence,” that Maxx Auto had engaged in bad
    faith conduct pursuant to section 6-1-113(2)(a)(III), C.R.S. 2018.
    ¶ 11   On appeal, Maxx Auto first argues that neither Shekarchian
    nor his company has standing to bring a CCPA claim. As for the
    merits, Maxx Auto contends that it did not engage in the conduct
    forming the basis of the court’s finding of a CCPA violation, and
    4
    that, in any event, the conduct is not an unfair or deceptive trade
    practice that significantly impacts the public, as required by the
    CCPA. Maxx Auto also contends that the court erred in awarding
    treble damages.
    II.   Standing Under the CCPA
    ¶ 12   At trial, Shekarchian testified that the cost of repairs to his car
    was paid by a nonparty company of which he was the owner. Maxx
    Auto contends that because a nonparty incurred the cost of repairs,
    neither Shekarchian nor Nationwide Telecom US Corp is the real
    party in interest under C.R.C.P. 17(a) and, therefore, neither
    plaintiff has standing to bring a CCPA claim. We disagree.
    A.    Preservation and Standard of Review
    ¶ 13   Maxx Auto appears to conflate the real party in interest
    doctrine with the concept of standing. To the extent it presents an
    independent argument under Rule 17, we conclude that it has
    waived the argument, and so we address only its claim challenging
    plaintiffs’ standing.
    ¶ 14   At trial, Shekarchian testified about the somewhat
    complicated ownership status of the car. Upon learning that the
    car was partly owned by a subsidiary of the named plaintiff
    5
    company, rather than the named company itself, Maxx Auto
    initially moved to dismiss on the grounds that “the proper party”
    had not been named and that Shekarchian did not have standing.
    But after further explanation by Shekarchian, Maxx Auto’s counsel
    appeared to agree that the issue had been sufficiently clarified and
    resolved, prompting Shekarchian’s counsel to ask, “[S]o is he
    withdrawing his motion to dismiss?” The court responded, “Well,
    I’m denying the motion to dismiss,” to which Maxx Auto’s counsel
    added, “Yeah. I – I think that ship has sailed. I – I think it’s a little
    clearer.”
    ¶ 15   We construe Maxx Auto’s counsel’s comments as a withdrawal
    of its claim that neither plaintiff was a “proper party.” Therefore,
    Maxx Auto has waived review of that claim on appeal. See, e.g.,
    Marriage of Corak, 
    2014 COA 147
    , ¶ 23 (“A litigant who abandons
    an argument in the trial court likewise abandons it for the purposes
    of appeal.”); see also Ajay Sports, Inc. v. Casazza, 
    1 P.3d 267
    , 272
    (Colo. App. 2000) (party waives real party in interest claim if it fails
    to raise the claim “in a timely manner” in the district court).
    ¶ 16   Later, Shekarchian testified that a nonparty company had
    paid the cost of repairs. But this time, Maxx Auto argued only that,
    6
    as a consequence of the nonparty’s payment, neither Shekarchian
    nor the named company had standing to pursue a claim under the
    CCPA. The court did not separately address standing in its written
    order, and, while we generally require a party to request a ruling in
    order to preserve an issue for appeal, see Herrera v. Anderson, 
    736 P.2d 416
    , 418 (Colo. App. 1987), the rule does not apply to a claim
    challenging standing, which may be raised at any time, Anson v.
    Trujillo, 
    56 P.3d 114
    , 117 (Colo. App. 2002).
    ¶ 17   Whether a plaintiff has standing to sue is a question of law
    that we review de novo. Ainscough v. Owens, 
    90 P.3d 851
    , 856
    (Colo. 2004).
    B.   Analysis
    ¶ 18   The CCPA incorporates as elements of a claim the traditional
    standing requirements: an injury in fact to a legally protected
    interest. See Hall v. Walter, 
    969 P.2d 224
    , 235 (Colo. 1998).
    ¶ 19   In reviewing the elements of the claim, the district court found
    that Shekarchian had suffered injuries to a legally protected
    interest, as he was deprived of the use of his car for more than
    seven months and the car was damaged from being left in the
    impound lot. Maxx Auto says that because Shekarchian was able
    7
    to borrow a vehicle and another company paid the cost of repairs,
    Shekarchian did not suffer an injury in fact.
    ¶ 20   But the injury-in-fact inquiry turns on whether the plaintiff
    suffered an injury, not whether the injury caused the plaintiff to
    incur out-of-pocket losses. In Hall, for example, the supreme court
    concluded that “injury to property . . . lies squarely within the
    interests that the CCPA is intended to protect” and constitutes an
    injury in fact for standing 
    purposes. 969 P.2d at 236
    . The court’s
    conclusion did not depend on whether the landowners as opposed
    to a third party — an insurance company, for example — paid to
    repair the damaged fences and broken locks on their land; rather, it
    was sufficient that the plaintiffs had shown an injury to “property
    [or] property value.” 
    Id. at 237.
    ¶ 21   As a general matter, we are not ordinarily concerned, when it
    comes to determining a party’s right to sue, with the precise
    financial arrangement under which the party has covered its losses.
    Cf. Mullins v. Kessler, 
    83 P.3d 1203
    , 1204-05 (Colo. App. 2003) (the
    defendant had the right to be reimbursed for costs of the litigation
    even though a third party may have covered those costs). That
    principle is particularly relevant in the context of a CCPA claim,
    8
    because the primary purpose of the statute is “not to make an
    injured party whole, but to punish wrongdoers for illegal acts.” May
    Dep’t Stores Co. v. State ex rel. Woodard, 
    863 P.2d 967
    , 972 (Colo.
    1993); see also 
    Hall, 969 P.2d at 231
    (“[T]he CCPA serves more than
    a merely restitutionary function.”).
    ¶ 22        Accordingly, we agree with the district court that Shekarchian
    suffered an injury in fact to a legally protected interest, and we
    conclude that plaintiffs had standing to sue under the CCPA.
    III.   CCPA Claim
    A.     The District Court Did Not Err in Finding That Maxx Auto
    Violated the CCPA
    ¶ 23        The CCPA was enacted to regulate commercial activities and
    practices which, because of their nature, “may prove injurious,
    offensive, or dangerous to the public.” Rhino Linings USA, Inc. v.
    Rocky Mountain Rhino Lining, Inc., 
    62 P.3d 142
    , 146 (Colo. 2003)
    (citation omitted). The CCPA deters and punishes businesses that
    commit unfair or deceptive practices in their dealings with the
    9
    public by providing prompt, economical, and readily available
    remedies against consumer fraud. 
    Id. 2 ¶
    24   To prevail on a CCPA claim, a plaintiff must prove that (1) the
    defendant engaged in an unfair or deceptive trade practice; (2) the
    challenged practice occurred in the course of the defendant’s
    business, vocation, or occupation; (3) the practice significantly
    impacts the public as actual or potential consumers of the
    defendant’s goods, services, or property; (4) the plaintiff suffered an
    injury in fact to a legally protected interest; and (5) the challenged
    practice caused the plaintiff’s injury. 
    Id. at 146-47.
    ¶ 25   Maxx Auto challenges the district court’s findings only with
    respect to the first and third elements of the claim.
    1.   Unfair or Deceptive Trade Practice
    ¶ 26   Maxx Auto maintains that the court clearly erred in finding
    that it refused to return owners’ vehicles unless they signed a
    release before they had an opportunity to inspect their vehicles.
    But, even if it did engage in such conduct, Maxx Auto argues, its
    2 The CCPA does not supplant or preempt other causes of action or
    remedies available to a plaintiff under the common law or other
    statutes. See § 6-1-105(3), C.R.S. 2018.
    10
    mere use of an exculpatory agreement “that is later held to be
    invalid” does not amount to an unfair or deceptive trade practice
    within the meaning of the CCPA. We are not persuaded.
    a.    The Record Supports the Court’s Factual Finding That Maxx
    Auto Engaged in the Challenged Conduct
    ¶ 27    The district court’s determination that Maxx Auto had engaged
    in an unfair or deceptive trade practice by “forcing consumers to
    endorse a false statement on a release” was based on its factual
    finding that Maxx Auto required vehicle owners to sign the release
    “without being able to inspect the vehicle.” Maxx Auto challenges
    that factual finding.
    ¶ 28    Where, as here, the district court acts as the factfinder, we
    defer to its credibility determinations and will not disturb its
    findings of fact unless they are clearly erroneous — that is, lack any
    support in the record. Jehly v. Brown, 
    2014 COA 39
    , ¶ 8.
    ¶ 29    The district court acknowledged that, in some circumstances
    — though not in Shekarchian’s case — a Maxx Auto employee
    might move a vehicle to give the owner a cursory view of it. Still,
    the district court found that, despite the release’s contemplation of
    a “careful examination,” under no circumstances could owners
    11
    conduct a “meaningful inspection” of their vehicles before signing
    the release. This finding is supported by the record.
    ¶ 30   At trial, a Maxx Auto employee testified to the following:
    • The impound lot is “completely secured.” There are two
    fences, each with a gate, surrounding the lot. The first
    fence is a corrugated metal fence with barbed wire on
    top. A gate in that fence leads to a “middle section,” and
    then to a second fence and gate that allows access to the
    inner lot. The second fence is a chain link fence, also
    with barbed wire on top.
    • Vehicle owners are not permitted to enter the secured lot.
    • At best, Maxx Auto will give the vehicle owner an
    opportunity to view his or her vehicle by pulling the car
    up “between the gates” so that the car is between the
    inner and outer fences.
    • From that vantage point, the owner cannot “walk[]
    around the vehicle” or “do[] a close inspection” because
    the owner is separated from the car by the outer fence.
    The owner can only “see the outside of” the car, “see
    [that] it runs,” and see that it is “intact.”
    12
    • He did not offer to pull Shekarchian’s car up to the inner
    fence. Instead, he asked Shekarchian to sign the release
    “prior to any inspection.”
    • Even though Shekarchian had signed a receipt and paid
    the $1000 in storage fees, Maxx Auto would not let him
    into the lot to inspect his car because he might have
    “driv[en] off” without signing the release.
    • The lenders who contract with Maxx Auto are aware that
    it “ask[s] [the vehicle owner] to release the vehicle without
    a full inspection,” but the lenders have “never had a
    problem with it.”
    • Maxx Auto’s “standard operating procedure” is to require
    vehicle owners to sign the release “without having a full
    inspection.”
    ¶ 31   We conclude that the evidence amply supports the court’s
    finding that Maxx Auto requires vehicle owners to sign the release
    without giving them an opportunity to carefully examine the vehicle
    and its contents, contrary to the representations in the release
    itself. And, as a result, the court’s conclusion that Maxx Auto
    13
    “force[d] consumers to endorse a false statement on a release” is
    likewise supported by the evidence.
    b.   Maxx Auto’s Conduct Constitutes an Unfair or Deceptive Trade
    Practice
    ¶ 32   Next, Maxx Auto says that even if it required owners to sign
    the release without an opportunity to carefully examine their
    vehicles, that conduct does not amount to an unfair or deceptive
    trade practice under the CCPA.
    ¶ 33   While the occurrence of challenged conduct is a factual
    question on which we defer to the district court, whether the
    challenged conduct constitutes an unfair or deceptive trade practice
    is a question of law that we review de novo. See S. Atl. Ltd. P’ship of
    Tenn., L.P. v. Riese, 
    284 F.3d 518
    , 534 (4th Cir. 2002).
    ¶ 34   A business’s conduct in making false representations about its
    services may constitute an unfair or deceptive trade practice. See
    Rhino 
    Linings, 62 P.3d at 147-48
    . In the release, Maxx Auto
    represented that vehicle owners would have an opportunity to
    carefully examine their cars before releasing any claims for
    damages. But in practice, Maxx Auto refused to return the owners’
    vehicles unless they signed the release without examining their
    14
    cars. The fact that owners eventually became aware of (and were
    forced to agree to) the false representations does not eliminate the
    underlying deception. See State ex rel. Coffman v. Castle Law Grp.,
    LLC, 
    2016 CO 54
    , ¶ 28 (the fact that the defendant disclosed its
    deceptively high prices to consumers did not render the prices fair
    and nondeceptive).
    ¶ 35   We are not persuaded by Maxx Auto’s argument that because
    its conduct in forcing customers to sign the release is not expressly
    included in the statutory list of prohibited practices, the conduct
    cannot qualify as an unfair or deceptive trade practice. As Maxx
    Auto concedes, the statutory list is not exhaustive. See Showpiece
    Homes Corp. v. Assurance Co. of Am., 
    38 P.3d 47
    , 54 (Colo. 2001).
    The CCPA does not — and could not — list “all, or even most, of the
    practices that the CCPA was intended to cover.” 
    Id. ¶ 36
      Nor are we convinced that characterizing Maxx Auto’s conduct
    as an unfair or deceptive trade practice would impermissibly
    expand the scope of the CCPA. Contrary to Maxx Auto’s assertion,
    the conduct at issue is not merely “employing an exculpatory
    agreement that is later held to be invalid.” Rather, as we have
    described, Maxx Auto refused to return owners’ cars unless the
    15
    owners agreed — prior to conducting a meaningful inspection — to
    sign a release representing that they had conducted a meaningful
    inspection and releasing Maxx Auto from all claims. A division of
    this court has determined that fraudulently inducing consumers to
    sign a release constitutes a deceptive trade practice. See Dodds v.
    Frontier Chevrolet Sales & Serv., Inc., 
    676 P.2d 1237
    , 1238 (Colo.
    App. 1983). We therefore have no difficulty concluding that Maxx
    Auto’s conduct falls squarely within the CCPA’s broad prohibition
    on practices that are “injurious” or “offensive” to consumers. Rhino
    
    Linings, 62 P.3d at 146
    .
    ¶ 37   But even if we perceived the question as a close call, we would
    have to err on Shekarchian’s side: the supreme court has directed
    that, “in determining whether conduct falls within the purview of
    the CCPA, it should ordinarily be assumed that the CCPA applies to
    the conduct.” Showpiece 
    Homes, 38 P.3d at 53
    .
    ¶ 38   We conclude, therefore, that Maxx Auto engaged in the
    challenged conduct and that the conduct amounts to an unfair or
    deceptive trade practice within the meaning of the CCPA.
    2.   Public Impact
    16
    ¶ 39     To prove a violation of the CCPA, a plaintiff must show not
    only an unfair or deceptive trade practice, but also that the practice
    “significantly impacts the public as actual or potential consumers of
    the defendant’s goods, services, or property.” 
    Hall, 969 P.2d at 235
    .
    Thus, if a wrong is private in nature and does not affect the public,
    a claim is not actionable under the CCPA. Rhino 
    Linings, 62 P.3d at 149
    .
    ¶ 40     Maxx Auto contends that its practice of forcing vehicle owners
    to sign the release as a condition of obtaining their vehicles did not
    impact the public as consumers because the lenders, not the
    vehicle owners, are the consumers of its repossession and impound
    services. And, Maxx Auto says, there was otherwise no evidence of
    a significant impact on the public. We disagree.
    ¶ 41     When the controlling facts are in dispute, as here, the
    existence or lack of public impact is a question of fact that we
    review under the clear error standard. One Creative Place, LLC v.
    Jet Ctr. Partners, LLC, 
    259 P.3d 1287
    , 1289 (Colo. App. 2011).
    Accordingly, we must accept the district court’s public impact
    finding unless it is so clearly erroneous as to find no support in the
    record. 
    Id. at 1290.
    17
    ¶ 42   Some of the factors relevant to whether a challenged practice
    significantly impacts the public are the number of consumers
    directly affected by the challenged practice, the relative
    sophistication and bargaining power of the affected consumers, and
    evidence that the challenged practice has impacted other
    consumers or has a significant potential to do so in the future.
    Martinez v. Lewis, 
    969 P.2d 213
    , 222 (Colo. 1998). No single factor
    is determinative, One Creative 
    Place, 259 P.3d at 1290
    , “nor is it
    necessary that all be present,” Rush v. Blackburn, 
    361 P.3d 217
    ,
    228 (Wash. Ct. App. 2015) (citation omitted). Instead, the factors
    “represent indicia of an effect on public interest from which a trier
    of fact could reasonably find public interest impact.” 
    Id. (citation omitted).
    ¶ 43   We turn first to Maxx Auto’s argument that the vehicle owners
    are not consumers of its services and therefore the challenged
    practice does not significantly impact the public as consumers. A
    case from Washington, a state that has consumer protection
    legislation similar to the CCPA, see 
    Hall, 969 P.2d at 233-34
    (recognizing the similarity in the states’ legislation and relying on
    case law from Washington to interpret the CCPA), is instructive. In
    18
    Rush, a car owner sued a towing company under Washington’s
    consumer protection statute. The towing company sought
    summary judgment, arguing — as Maxx Auto does here — that the
    plaintiff had failed to establish a public impact because the towing
    services were solicited not by the plaintiff but by a third 
    party. 361 P.3d at 228
    . The court of appeals rejected that argument. It
    concluded that, by towing and impounding the plaintiff’s car, the
    towing company had “in effect, forced [the plaintiff] into a consumer
    relationship” with it. 
    Id. Once the
    towing company had possession
    of the car, the court reasoned, the plaintiff “had no choice but to
    interact with” the company. 
    Id. ¶ 44
      The same is true in this case. While the lender generally
    initiates repossession and impoundment services, every owner
    whose vehicle is towed to the secure impound lot becomes, as the
    district court aptly described it, an “unwitting customer” of Maxx
    Auto’s services. The owner pays Maxx Auto to retrieve his or her
    vehicle and executes a series of releases for its benefit.
    ¶ 45   The parties’ direct financial and legal relationship distinguish
    this case from State ex rel. Weiser v. Castle Law Group, LLC, 
    2019 COA 49
    , in which a division of this court concluded that the law
    19
    firm’s deceptive practice did not have a significant impact on the
    public. In Castle Law Group, the trial court found that the law firm
    had engaged in a deceptive practice by failing to disclose certain
    information to two mortgage servicers, Fannie Mae and Freddie
    Mac, for which it had provided foreclosure services. 
    Id. at ¶
    102. 3
    The court also found that the deceptive practice significantly
    impacted the public because the two mortgage servicers are
    partially funded by taxpayers. 
    Id. at ¶
    103.
    ¶ 46   On appeal, the division reversed the judgment against the law
    firm on the CCPA claim, concluding that the deceptive practice
    “directly affected” only the two mortgage servicers. 
    Id. at ¶
    ¶ 116-
    122. The division reasoned that the law firm made
    misrepresentations through retainer agreements to the mortgage
    servicers, not to members of the public, and therefore the public
    had not been “exposed to” the firm’s CCPA violations and had not
    “undertake[n] other activities in reliance on the” violations. 
    Id. at ¶
    124 (citing May Dep’t Stores 
    Co., 863 P.2d at 973-74
    ).
    3 Fannie Mae and Freddie Mac are the commonly used monikers for
    the Federal National Mortgage Association and the Federal Home
    Loan Mortgage Corporation.
    20
    ¶ 47   In contrast, the impact to the vehicle owners from Maxx Auto’s
    unfair trade practice is neither derivative nor attenuated. The
    vehicle owners pay storage fees directly to Maxx Auto and are
    parties to the coercive release agreement that constitutes the unfair
    trade practice. Thus, the vehicle owners are all “directly affected”
    by Maxx Auto’s CCPA violations.
    ¶ 48   We turn next to the issue of whether Maxx Auto’s practice has
    affected, or will affect, a sufficient number of consumers, and in the
    requisite manner, to establish a public impact.
    ¶ 49   The evidence showed that, at any given time, Maxx Auto has
    between 300 and 500 vehicles parked in its lot. And according to
    Maxx Auto’s employee, the company’s “standard operating
    procedure” is to refuse to return the owner’s car unless he or she
    signs the release prior to an inspection of the vehicle. Thus, the
    evidence supported a reasonable inference that Maxx Auto engages
    in the unfair or deceptive practice in virtually every interaction with
    consumers. See Crowe v. Tull, 
    126 P.3d 196
    , 209 (Colo. 2006)
    (finding a public impact where lawyer advertising “potentially affects
    a large swath of the public”).
    21
    ¶ 50   And, as the district court found, those consumers have only
    “two options: take [it] or leave it.” The inequality in bargaining
    power between a towing company and vehicle owners can prove
    particularly problematic. Many adults depend on their cars as their
    primary mode of transportation. See Crane Towing, Inc. v. Gorton,
    
    570 P.2d 428
    , 433 (Wash. 1977). Thus, “[i]t cannot be doubted that
    the unexpected loss of the use of one’s vehicle directly affects the
    safety and welfare of vehicle operators and owners.” 
    Id. at 434.
    ¶ 51   Given the relatively “coercive” nature of the relationship
    between towing companies and car owners, the owners are “likely
    more vulnerable to abuse.” 
    Rush, 361 P.3d at 228
    . Indeed, the
    evidence at trial showed that when Shekarchian balked at signing
    the release before inspecting his car, the Maxx Auto employee told
    him that, even if he stayed at the lot “all day,” he would not get his
    car unless he signed the release — “end of story.”
    ¶ 52   Still, Maxx Auto contends that there is a relevant “distinction
    between something happening to a consumer, and whether that has
    any impact on the consumer.” Relying on Hildebrand v. New Vista
    Homes II, LLC, 
    252 P.3d 1159
    (Colo. App. 2010), Maxx Auto appears
    to argue that Shekarchian failed to prove that the challenged
    22
    practice adversely affected other vehicle owners, who might simply
    have signed the releases with no qualms.
    ¶ 53   In Hildebrand, after shifting soils caused their basement
    flooring to fail, the owners of a home sued the builder under the
    CCPA, asserting that the builder had misrepresented information
    about soil composition and various flooring options. 
    Id. at 1167-68.
    A division of this court concluded that the homeowners had failed
    to establish that the builder’s misrepresentations impacted the
    public because, although other homes were constructed similarly,
    the plaintiffs did not present any evidence that the basement
    flooring in other homes had failed or was likely to fail, or that the
    same misrepresentations had been made to other homeowners, or
    that the parties had unequal bargaining power. 
    Id. at 1169-70.
    ¶ 54   Hildebrand does not support Maxx Auto’s position. The
    problem in Hildebrand was the absence of evidence of any exposure
    to, or an adverse effect from, the builder’s misrepresentations with
    respect to anyone other than the plaintiffs. But here, the vehicle
    owners are necessarily exposed to the challenged practice — as a
    routine matter, owners must sign the false release in order to
    recover their vehicles — and the adverse effect is inherent in the
    23
    release itself — the owners must release claims against Maxx Auto
    without knowing whether they have any claims. We therefore reject
    the argument that the challenged practice did not affect other
    consumers.
    ¶ 55    Accordingly, because the district court’s public impact finding
    is supported by the record, we will not disturb it on appeal.
    ¶ 56    In sum, then, we conclude that the district court did not err in
    finding that Maxx Auto engaged in an unfair or deceptive trade
    practice that significantly impacted the public, in violation of the
    CCPA.
    B.     The District Court Applied the Wrong Standard in Awarding
    Treble Damages
    ¶ 57    A private plaintiff who prevails on his CCPA claim is entitled to
    damages in the amount of his actual loss or, if greater, $500. § 6-
    1-113(2)(a)(I)-(II). But, “if it is established by clear and convincing
    evidence that [the defendant] engaged in bad faith conduct,” the
    court must award the plaintiff three times the amount of actual
    damages sustained. § 6-1-113(2)(a)(III). “Bad faith conduct” means
    “fraudulent, willful, knowing, or intentional conduct that causes
    injury.” § 6-1-113(2.3).
    24
    ¶ 58   The court made the following finding with respect to bad faith
    conduct:
    The Court also finds that Plaintiffs proved by a
    preponderance of the evidence this business
    practice was conducted by Defendant in bad
    faith. Maxx Auto conducted this practice
    when it knew that it was forcing customers to
    sign a document saying they had inspected
    their vehicle, without actually giving them a
    chance to do so.
    ¶ 59   Maxx Auto asserts, Shekarchian acknowledges, and we agree
    that the district court applied an incorrect standard of proof in
    determining that Maxx Auto had engaged in bad faith conduct.
    ¶ 60   Shekarchian urges us to disregard the error, while Maxx Auto
    asks that we either reverse the judgment because the district court
    applied the incorrect standard of proof or make a factual finding,
    based on a defense never presented to the district court, that it did
    not act in bad faith. We decline to take any of these approaches.
    ¶ 61   Instead, because we cannot say with certainty whether the
    district court would have found bad faith conduct under the clear
    and convincing standard of proof, we must reverse the damages
    award and remand to the district court for reconsideration of treble
    damages under the proper standard. See People v. Shifrin, 2014
    
    25 COA 14
    , ¶¶ 134-35 (where district court applied the wrong
    standard in ruling on a motion for directed verdict on a CCPA claim,
    appellate court would not decide, in the first instance, the
    discretionary issue of whether motion should have been denied, but
    instead remanded for district court to consider motion under proper
    standard).
    IV.   Conclusion
    ¶ 62   The treble damages award is reversed, and the case is
    remanded to the district court for reconsideration, on the existing
    record, of treble damages under the proper standard. In all other
    respects, the judgment is affirmed. 4
    JUDGE HAWTHORNE and JUDGE FOX concur.
    4 Maxx Auto says that if we reverse the judgment in favor of
    Shekarchian on the CCPA claim, “[t]his will necessitate vacating the
    District Court’s judgment as to the unjust enrichment claim.” But
    because we have affirmed the judgment with respect to the CCPA
    claim, we do not address the unjust enrichment claim.
    26