American Hospital Association v. Azar ( 2020 )


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  •                             UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF COLUMBIA
    THE AMERICAN HOSPITAL
    ASSOCIATION, et al.,
    Plaintiffs,
    v.                                             Civil Action No. 1:19-cv-03619 (CJN)
    ALEX M. AZAR II, Secretary of Health and
    Human Services,
    Defendant.
    MEMORANDUM OPINION
    The Affordable Care Act requires each hospital operating within the United States to
    establish and make public “a list of the hospital’s standard charges for items and services
    provided by the hospital.” 42 U.S.C. § 300gg-18(e) (2018). In November 2019, the Centers for
    Medicare and Medicaid Services (CMS), an agency within the Department of Health and Human
    Services (HHS), issued a final rule defining “standard charges,” delineating hospitals’
    publication requirements, and laying out an enforcement scheme. Plaintiffs contend that the
    final rule exceeds the agency’s statutory authority, violates the First Amendment, and is arbitrary
    and capricious under the Administrative Procedure Act. For the reasons discussed below, the
    Court rejects those challenges, denies Plaintiffs’ Motion for Summary Judgment, ECF No. 13,
    and grants Defendant’s Motion for Summary Judgment, ECF No. 19.
    1
    I.      Background
    “The impenetrability of hospital bills is legendary.” AR 4766. 1 Dubbed an “arcane
    art[],”
    id., and “mystifying,”
    AR 262, hospital billing has been the target of regulations at the
    state and federal level for years. In 2006, the Bush administration called for greater price
    transparency in federal health care programs to make “data on Medicare hospital payment rates
    and quality more accessible to the public.” AR 5266; see also AR 4778. And many states have
    required “hospitals to publish their full price lists (chargemasters) or prices of most commonly
    used services.” AR 5266.
    In 2010, as part of the Affordable Care Act, Congress enacted section 2718 of the Public
    Health Service Act. See Patient Protection and Affordable Care Act, Pub. L. No. 111-148
    § 10101(f), 124 Stat. 119, 887 (2010). Entitled “Bringing down the cost of health care
    coverage,” and as most relevant here, the statute mandates that
    [e]ach hospital operating within the United States shall for each year
    establish (and update) and make public (in accordance with
    guidelines developed by the Secretary) a list of the hospital’s
    standard charges for items and services provided by the hospital,
    including for diagnosis-related groups established under section
    1395ww(d)(4) of this title.
    42 U.S.C. § 300gg-18(e) (emphasis added). In 2014, CMS “remind[ed] hospitals of their
    obligation to comply with” this provision, 79 Fed. Reg. 27,978, 28,169 (proposed May 15,
    2014); 79 Fed. Reg. 49,854, 50,146 (Aug. 22, 2014), and pointed to its implementation
    guidelines, which provided that “hospitals either make public a list of their standard charges
    (whether that be the chargemaster itself or in another form of their choice), or their policies for
    1
    Citations to “AR” refer to the administrative record, ECF Nos. 31, 31-1 to -3, 33-2.
    2
    allowing the public to view a list of those charges in response to an inquiry.” 79 Fed. Reg.
    at 50,146.
    Hospitals were thus able to comply with section 2718(e) by making public something
    called a chargemaster, which is a document maintained by each hospital that contains a list of
    prices for “each [individual] item and procedure offered,” AR 4768. See 84 Fed. Reg. 65,524,
    65,539 (Nov. 27, 2019). Each item and procedure (which may number in the thousands) is
    usually assigned a billable procedure code and typically corresponds to a description and dollar
    amount. Id.; see also AR 5154–55. Chargemasters, and the dollar amounts associated with the
    listed items and procedures, are considered a critical “accounting tool” that hospitals rely on as a
    starting point in negotiating reimbursement payments, especially with third-party private payers.
    AR 5159–60; see also AR 6735–36. But chargemaster rates are highly inflated and often “bear
    little resemblance” to the actual payment tendered to a hospital by a patient or third-party
    provider (private insurance companies or Medicare and Medicaid). AR 4769. 2 In fact, one study
    2
    There appear to be numerous complex reasons for the large gap between a hospital’s
    chargemaster charges and the amounts it is actually paid. Chargemasters, which date back to the
    mid-20th century, are a relic of an old Medicare reimbursement system that disincentivized
    efficient care and was vulnerable to manipulation. See What Is a Chargemaster, and What Do
    Hospital Administrators Need to Know About It?, The George Washington Univ. Sch. of Bus.
    Blog (Dec. 17, 2019) [hereinafter What Is a Chargemaster?], https://healthcaremba.gwu.edu/
    blog/chargemaster-hospital-administrators-need-know (cited in Pls.’ Mot. at 4); 84 Fed. Reg.
    at 65,538. Additionally, market changes in the 1980s and 1990s increased the clout of third-
    party payers, who then contracted for lower fee schedules or negotiated rates. AR 5153.
    Chargemaster rates thus applied to a smaller proportion of patients. See
    id. This resulted
    in
    “reduced margins” and losses (in part from treating publicly insured patients and “high-cost
    patients”), which forced hospitals to become “aggressive ‘price setters’” and mark up their
    chargemaster charges. AR 5160. One consequence is that chargemaster prices now typically
    apply to the patients with the least bargaining power—the uninsured. See AR 5158. In fact,
    “hospital charge and cost data show[] that uninsured and self-pay patients are charged, when
    confronted with the full list price, on average, about 2½ times more than what insurers pay
    hospitals, and about three times Medicare-allowable costs.” AR 4773.
    3
    found that “[o]n average, insurers and patients paid hospitals [only] about 38%” of the amounts
    on chargemasters.
    Id. (emphasis added)
    (citation omitted).
    In 2018, CMS announced that, effective January 1, 2019, it was updating its guidelines to
    require hospitals to post their standard charges online in a machine-readable format and update
    the information annually. See 83 Fed. Reg. 20,164, 20,549 (proposed May 7, 2018); 83 Fed.
    Reg. 41,144, 41,686–88 (Aug. 17, 2018). CMS emphasized that regardless of format, the list
    should contain the charges as reflected in the hospital’s chargemaster. 83 Fed. Reg. at
    41,686–88. At the same time, CMS expressed concern that chargemaster “data are not helpful to
    patients for determining what they are likely to pay for a particular service or hospital stay.”
    Id. at 41,686.
    CMS indicated it was contemplating taking additional actions to increase
    transparency and to help patients compare charges and understand the financial impact of
    hospital visits. See id.; see also 83 Fed. Reg. at 20,549. Throughout 2018, CMS solicited public
    comments on the definition of standard charges under section 2718(e), as well as the types of
    information that would be most relevant to patients. 83 Fed. Reg. at 20,549. CMS specifically
    sought comments on whether a chargemaster functions as the best measure of a hospital’s
    “standard charges” or if a hospital’s “standard charges” should instead be defined as a type of
    average or median rate—for instance, the average rate for items on the chargemaster, average
    discounts off the chargemaster, or average contracted rates.
    Id. And, for
    what appears to be the
    first time, CMS requested comments on how to enforce section 2718(e), including whether
    monetary penalties should be imposed on hospitals for failing to comply. See
    id. On June
    24, 2019, the President issued an executive order related to “informing patients
    about actual prices.” Exec. Order No. 13877, Improving Price and Quality Transparency in
    American Healthcare to Put Patients First, 84 Fed. Reg. 30,849 (June 24, 2019),
    4
    https://www.whitehouse.gov/presidential-actions/executive-order-improving-price-quality-
    transparency-american-healthcare-put-patients-first. The order directed the Secretary of HHS to
    “propose a regulation, consistent with applicable law, requir[ing] hospitals to publicly post
    standard charge information, including charges and information based on negotiated rates and for
    common or shoppable items and services,” in easy-to-understand formats so as to “inform[]
    patients about actual prices.”
    Id. at 30,850.
    In August, the HHS Secretary and CMS Administrator issued CMS’s annual notice of
    proposed rulemaking. 84 Fed. Reg. 39,398 (Aug. 9, 2019) (the “Proposed Rule”); see also
    Compl. ¶ 29, ECF No. 1; Def.’s Mot. for Summ. J. (“Def.’s Mot.”) at 7, ECF No. 19. Consistent
    with the executive order, the Proposed Rule addressed, among other issues, hospitals’ obligations
    under section 2718(e) to publish their standard charges. 84 Fed. Reg. at 39,571, 39,574. Citing
    the related FY 2019 proposed rule, requests for information, and listening sessions, CMS
    expressed its concern about a persistent lack of pricing transparency in the health care market
    and signaled a shift away from its prior positions. See
    id. at 39,574.
    The agency stressed that its
    review of comments from 2018 showed that “simply put, hospitals do not offer all consumers a
    single ‘standard charge’ for the items and services they furnish.”
    Id. at 39,577.
    In the agency’s
    view, in the health care market, a “standard charge . . . varies depending on the circumstances
    particular to the consumer.”
    Id. The agency
    proposed a new definition for “standard charges” that would account for two
    identifiable groups of hospital patients: those who are self-pay and those who have third-party
    payer coverage (i.e., health insurance).
    Id. at 39,578.
    Self-pay patients normally pay either
    chargemaster rates (“gross charges”) or discounted cash prices. See
    id. Third-party payers,
    in
    5
    contrast, pay rates that vary based on fee-for-service (“FFS”) 3 arrangements or privately
    negotiated rates and discounts, which often apply to “service packages” (bundles of services).
    See
    id. at 39,576–79.
    Approximately 90% of hospital patients “rely on a third-party payer to
    cover a portion or all of the cost of health care items and services, including a portion or all of
    the cost of items and services provided by hospitals.”
    Id. at 39,579.
    Under the proposed rule,
    “standard charges” would be defined as “gross charges” and “payer-specific negotiated charges,”
    corresponding to the charges paid by the two primary patient-groups.
    Id. at 39,578–80.
    The agency received comments from a variety of stakeholders, including patients, patient
    advocates, hospitals and health systems, private insurers, health benefits consultants, health
    information technology organizations, and academic institutions.
    Id. at 65,527.
    The majority of
    commenters praised the move toward transparency and the agency’s general objectives, but
    commenters varied on whether the proposed rule furthered those objectives. See
    id. Individual consumers
    generally lauded the agency’s proposals. They shared their
    experiences dealing with the opaqueness of health care billing and expressed frustrations at the
    inability to anticipate costs before receiving treatment at a hospital.
    Id. Some commenters
    hailed the proposed rule, remarking that “knowledge of healthcare pricing in advance would
    benefit consumers and empower them to make lower cost choices.”
    Id. Hospital and
    insurer organizations and advocacy groups, on the other hand, objected to
    the Rule on a number of grounds. Many disputed that the agency had the statutory authority to
    require disclosures of specific negotiated charges,
    id. at 65,537–38,
    or to require the publication
    3
    FFS rates are relevant for patients covered by Medicaid and Medicare. Medicaid FFS rates are
    set by states while Medicare FFS rates are determined by CMS. See 84 Fed. Reg. at 65,538. The
    agency did not focus on these rates in issuing its Rule, in part because they are already publicly
    available. See
    id. at 65,542.
    6
    of information they believed to constitute trade secrets,
    id. at 65,543.
    Hospitals were especially
    skeptical that the disclosures would lead to lower costs or would benefit consumers because the
    disclosed charges often will not represent patients’ actual out-of-pocket costs. See
    id. at 65,527–28.
    And hospitals expressed concerns regarding the compliance burden, which could
    ultimately “get in the way of providers spending time with patients.”
    Id. at 65,529.
    Commenters also engaged with the agency on its proposed definition of “standard
    charges.” Some offered alternative definitions, recommending, for example, the use of regional
    and market averages of negotiated rates instead of the specific rates themselves. See
    id. at 65,554.
    Patient advocates, however, expressed that the use of averages or medians would not
    provide individual consumers with data relevant to them and would instead cause confusion.
    Id. Several commenters
    indicated that the most useful information would be the payer-specific
    negotiated charges in conjunction with de-identified minimum and maximum negotiated charges,
    which can provide patients with a more extensive understanding of hospital charges.
    Id. at 65,553–55.
    CMS ultimately severed the Proposed Rule from the rule on Medicare payment systems
    and issued as a stand-alone rule the Price Transparency Requirements for Hospitals to Make
    Standard Charges Public, 84 Fed. Reg. 65,524 (Nov. 27, 2019) (to be codified at 45 C.F.R.
    subch. E) (the “Final Rule” or “Rule”). See Mem. in Supp. of Pls.’ Mot. for Summ. J. (“Pls.’
    Mot.”) at 9, ECF No. 13-1; Def.’s Mot. at 7–8. The Rule finalized CMS’s proposed definition of
    standard changes “to mean the regular rate established by the hospital for an item or service
    provided to a specific group of paying patients.” 84 Fed. Reg. at 65,540; 45 C.F.R. § 180.20
    (2020). The agency included in its definition of “standard charges” both gross charges and
    7
    payer-specific negotiated charges, as well as three other categories: discounted cash prices and
    de-identified minimum and maximum negotiated charges. 84 Fed. Reg. at 65,540.
    The final rule therefore requires hospitals to publish five types of “standard charges.”
    First, a hospital must publish for each item or service its “gross charge,” which is “the charge . . .
    that is reflected on a hospital’s chargemaster, absent any discounts.”
    Id. at 65,541;
    45 C.F.R. § 180.20. Gross charges appear as the first charge on an explanation of benefits.
    84 Fed. Reg. at 65,541. These charges are often the amount paid by uninsured patients or
    patients who seek out-of-network care, and thus, CMS explained, are the “standard” charges for
    those subsets of patients.
    Id. at 65,540,
    65,552.
    Second, a hospital must publish its “discounted cash price,” which is the “charge that
    applies to an individual who pays cash (or cash equivalent) for a hospital item or service.”
    Id. at 65,553;
    45 C.F.R. § 180.20. According to the agency, this information benefits two types of
    self-pay consumers: uninsured patients and patients who may have some coverage, but due to
    various factors, will still need to absorb the full cost of certain services. 84 Fed. Reg. at 65,552.
    The second subgroup—patients who have some form of coverage—may include patients who
    “[h]ave insurance but who go out of network; have exceeded their insurance coverage limits;
    have high deductible plans but have not yet met their deductible; prefer to pay through a health
    savings account or similar vehicle; or seek non-covered and/or elective items or services.”
    Id.
    The agency
    excluded from the definition of “discounted cash price” any non-standard “charity
    care or bill forgiveness that a hospital may choose or be required to apply to a particular
    individual’s bill.”
    Id. at 65,553.
    Third, a hospital must publish its payer-specific negotiated charges, which are “the
    charge[s] that a hospital has negotiated with a third-party payer for an item or service.”
    Id. 8 at
    65,555; 45 C.F.R. § 180.20. Charges can vary based on the insurance provider, and thus the
    standard charges for these patients are the “usual or common rate for the members of” “a specific
    plan through a specific insurer.” 84 Fed. Reg. at 65,546. CMS recognized that, unlike gross
    charges and discounted cash prices, “payer-specific negotiated charge[s] do[] not, in isolation,
    provide a patient with an individualized out-of-pocket estimate.”
    Id. at 65,543.
    But CMS
    ultimately determined that payer-specific negotiated rates are still relevant for patients to be able
    to estimate their out-of-pocket liability. See
    id. at 65,543.
    CMS also clarified that the payer-
    negotiated rates are the formalized rates generally reflected in hospitals’ contracts and the
    associated rate sheets (also known as rate tables or fee schedules), recognizing that the actual
    paid amounts may vary based on other factors and are thus “unlikely . . . [to] be considered . . .
    standard.”
    Id. at 65,546.
    Finally, hospitals must publish de-identified minimum and maximum charges, which are
    the highest and lowest charges that a hospital has negotiated with all third-party payers for an
    item or service but are not linked to the particular third-party payer. See
    id. at 65,554;
    45 C.F.R. § 180.20. CMS stated that this information would allow insured patients to analyze
    their insurers’ abilities to negotiate effectively and “promote value choices in obtaining a
    healthcare insurance product.” 84 Fed. Reg. at 65,555. Uninsured patients could also use the
    ranges to negotiate with hospitals for a reduced rate from the inflated gross charges. See
    id. 4 Each
    hospital is therefore required to publish a list containing the foregoing types of five
    charges for all of its “items and services” (which are defined as “all items and services, including
    individual items and services and service packages, that could be provided by a hospital to a
    4
    In the interest of minimizing the burden on hospitals, CMS did not require publication of
    median negotiated charges it had once considered as a possible definition of standard charges,
    concluding that the ranges would be more helpful to patients. 84 Fed. Reg. at 65,555.
    9
    patient in connection with an inpatient admission or an outpatient department visit for which the
    hospital has established a standard charge”). Id.; 45 C.F.R. § 180.20. Hospitals must also
    publish “public payer-specific negotiated charges[,] . . . discounted cash prices, the de-identified
    minimum negotiated charge, and the de-identified maximum negotiated charge, for 300
    ‘shoppable services,’” which are services that can be scheduled by a health care consumer in
    advance. 84 Fed. Reg. at 65,525. Taken together, the agency concluded, this information would
    help patients navigate the health care industry, including by allowing patients to determine
    whether to pay cash or process their claims through their insurance and enabling patients to
    estimate their out-of-pocket costs and compare their financial obligations across hospitals.
    Id. at 65,554–55.
    This is especially true for shoppable services, which the Rule mandates must be
    displayed in a consumer-friendly way to make it easy for patients to compare costs. See
    id. at 65,556.
    CMS also concluded that under section 2718(b)(3), it was authorized to develop an
    enforcement scheme, which would include first providing a written warning to the hospital, then
    requesting a corrective action plan, and finally, imposing and publicizing a civil monetary
    penalty. See 84 Fed. Reg. at 65,539, 65,584, 65,588.
    The Final Rule is scheduled to go into effect on January 1, 2021. See 45 C.F.R. § 180.50.
    On December 4, 2019, Plaintiffs American Hospital Association, Association of American
    Medical Colleges, Federation of American Hospitals, National Association of Children’s
    Hospitals, Memorial Community Hospital and Health System, Providence Health System doing
    business as Providence Holy Cross Medical Center, and Bothwell Regional Health Center, filed
    suit, alleging that the agency exceeded its statutory authority under the Administrative Procedure
    Act (APA), 5 U.S.C. § 706(2)(C) (2018), Compl. ¶¶ 79–85; that the Rule violates the First
    10
    Amendment, Compl. ¶¶ 86–94; and that the Rule is arbitrary and capricious, also in violation of
    the APA, § 706(2)(A), Compl. ¶¶ 95–101. Plaintiffs and Defendants cross-moved for summary
    judgment, ECF Nos. 13, 19, and these motions are now ripe for decision.
    II.          Legal Standard
    In a motion for summary judgment seeking review of a final agency action, “[t]he ‘entire
    case’ on review is a question of law,” and there is “no real distinction between questions
    presented in a Rule 12(b)(6) motion to dismiss and motion for summary judgment.” Am.
    Bioscience, Inc. v. Thompson, 
    269 F.3d 1077
    , 1083 (D.C. Cir. 2001) (citing Marshall Cty. Health
    Care Auth. v. Shalala, 
    988 F.2d 1221
    , 1226 (D.C. Cir. 1993)). The Court’s role is limited to
    “determin[ing] whether or not as a matter of law the evidence in the administrative record
    permitted the agency to make the decision it did.” Sierra Club v. Mainella, 
    459 F. Supp. 2d 76
    , 90 (D.D.C. 2006) (quotation marks and citation omitted).
    III.      Analysis
    A.       Statutory Authority
    Plaintiffs contend that the Final Rule exceeds CMS’s statutory authority. “Standard
    charges,” Plaintiffs contend, is an unambiguous term that can only refer to a hospital’s
    chargemaster charges, and the term cannot be stretched to apply to custom negotiated charges
    with third-party payers. See Pls.’ Mot. at 12–13. For its part, the agency disputes that “standard
    charges” refers to chargemaster rates and maintains that its interpretation, which accounts for the
    rates that are actually paid and the different types of patients and payers in the market, is either
    the best reading of the statute, or at minimum, a reasonable one. See Def.’s Mot. at 2.
    Under the well-known framework articulated in Chevron U.S.A., Inc. v. Natural
    Resources Defense Council, Inc., 
    467 U.S. 837
    (1984), the Court must apply the ordinary tools
    of statutory construction to determine “whether Congress has directly spoken to the precise
    11
    question at issue. If the intent of Congress is clear, that is the end of the matter . . . .” Merck &
    Co. v. U.S. Dep’t of Health & Human Servs., 
    385 F. Supp. 3d 81
    , 88 (D.D.C. 2019) (quoting City
    of Arlington v. FCC, 
    569 U.S. 290
    , 296 (2013)), aff’d No. 19-5222, 
    2020 WL 3244013
    (D.C. Cir. June 16, 2020). 5 But where a statute is ambiguous and “Congress has explicitly left a
    gap for the agency to fill,” the Court must determine “whether the agency’s answer is based on a
    permissible construction of the statute.” 
    Chevron, 467 U.S. at 843
    . “Such legislative regulations
    are given controlling weight unless they are arbitrary, capricious, or manifestly contrary to the
    statute.”
    Id. at 844.
    1.      Chevron Step One
    Standard Charges. The analysis begins, as always, with the text. Section 2718(e)
    requires each hospital to “establish (and update) and make public . . . a list of the hospital’s
    standard charges for items and services provided by the hospital, including for diagnosis-related
    groups established under section 1395ww(d)(4) of this title.” 42 U.S.C. § 300gg-18(e). The
    statute does not define “standard charges,” nor does the term appear elsewhere in the Affordable
    Care Act.
    Plaintiffs nonetheless argue that “standard charges” unambiguously means “chargemaster
    charges.” Relying principally on several judicial decisions (including unpublished ones),
    Plaintiffs argue that, in the hospital industry, “standard charges” has long meant “chargemaster
    5
    Plaintiffs question the current viability of Chevron deference, see Pls.’ Reply in Supp. of Pls.’
    Mot. and Pls.’ Opp’n to Def.’s Mot (“Pls.’ Reply”) at 11, ECF No. 27, which may “preclude[]
    judges from exercising [their] judgment, forcing them to abandon what they believe is ‘the best
    reading of an ambiguous statute’ in favor of an agency's construction.” Michigan v. E.P.A., 
    135 S. Ct. 2699
    , 2712 (2015) (Thomas, J., concurring) (citation omitted); see also Gutierrez-Brizuela
    v. Lynch, 
    834 F.3d 1142
    , 1149 (10th Cir. 2016) (Gorsuch, J., concurring) (noting that it may be
    time to “face the behemoth” that has “permit[ted] executive bureaucracies to swallow huge
    amounts of core judicial and legislative power”). Until the Supreme Court revisits Chevron,
    however, it of course remains binding on this Court.
    12
    charges” and that “Congress is presumed to have been aware of” and thus adopted that
    longstanding definition. Pls.’ Mot. at 12 (citing Morissette v. United States, 
    342 U.S. 246
    , 263
    (1952)). 6
    The presumption that Congress has adopted a particular meaning of a word or phrase
    attaches to “terms of art in which are accumulated the legal tradition and meaning of centuries of
    practice.” 
    Morissette, 342 U.S. at 263
    . But Plaintiffs point to only a handful of cases using the
    term “standard charges” in the hospital industry, and in none of those opinions did the court
    actually interpret the term, let alone state (or hold) that it means chargemaster. Indeed, most do
    not even include the term “chargemaster.” Instead, in the cases on which Plaintiffs relies, the
    courts referenced the phrase “standard charges” in disputes over other matters or appeared to
    assume, based on the specific contract, that “standard charges” were “chargemaster charges.”
    See, e.g., Webster Cty. Mem’l Hosp., Inc. v. United Mine Workers of Am. Welfare & Ret. Fund of
    1950, 
    536 F.2d 419
    , 419–20 (D.C. Cir. 1976) (per curiam) (referring to a “negotiated . . . series
    of contracts” that “provide[d] that individual beneficiaries will not be required to pay the
    difference, if any, between the per diem figure and the Hospital’s standard charge”); Lefler v.
    United Healthcare of Utah, Inc., 72 F. App’x 818, 821 (10th Cir. 2003) (discussing hospital
    billing practices as explained in specific affidavits before the trial court); Brown v. Blue Cross &
    Blue Shield of Mich., Inc., 
    167 F.R.D. 40
    , 41 (E.D. Mich. 1996) (explaining reimbursement in
    6
    Plaintiffs also cite CMS’s previous guidance permitting hospitals to make public the
    chargemaster only, seemingly to show that this guidance reflected the common understanding
    that “standard charges” referred to “chargemaster charges.” See Pls.’ Mot. at 13 (citation
    omitted). But that was before the agency engaged in formal notice-and-comment rulemaking
    and solicited comments on how to define standard charges. Plaintiffs do not seriously contest
    that the agency was bound by its initial definition. See 
    Chevron, 467 U.S. at 863
    –64 (“An initial
    agency interpretation is not instantly carved in stone. On the contrary, the agency, to engage in
    informed rulemaking, must consider varying interpretations and the wisdom of its policy on a
    continuing basis.”).
    13
    hospital contract under the diagnosis-related group methodology, which “was not based on each
    hospital’s standard charge, i.e., the customary rate, but on a discounted charge which generally
    was less than the hospital’s standard charge”), vacated, No. 94-CV-75033, 
    1997 WL 858746
    (E.D. Mich. Jan. 23, 1997); NorthBay Healthcare Grp., Inc. v. Kaiser Found. Health Plan, Inc.,
    No. 17-CV-05005, 
    2017 WL 6059299
    , at *2 (N.D. Cal. Dec. 7, 2017) (describing agreement
    between a hospital and health plan in which the hospital “agreed to accept a standardized
    percentage of its ‘charge master rate’ (the standard rate a hospital charges for the services it
    provides)”). 7
    Perhaps more importantly, had Congress intended to require the publication of just a
    hospital’s chargemaster or chargemaster rates, it could easily have done so by using the term
    “chargemaster” in section 2718(e). See Def.’s Mot. at 15. “Chargemaster usage dates back to
    the mid-20th century,” 8 and as recently as 2008, a Congressional Research Service report on
    health care price transparency described the role of the chargemaster in hospital billing
    (including the attenuated relationship between chargemaster prices and actual payments), see,
    e.g., AR 4769–80. If anything, then, “chargemaster” is a term of art in the health care market, 9
    7
    Because NorthBay postdates the Affordable Care Act’s enactment, it cannot support the
    argument that in 2010 Congress was aware of a long-standing meaning of “standard charges.”
    8
    What Is a Chargemaster?, supra note 2.
    9
    See, e.g., DiCarlo v. St. Mary Hosp., 
    530 F.3d 255
    , 263 (3d Cir. 2008) (“[The hospital] has a
    uniform set of charges (casually known as the ‘Chargemaster’) that it applies to all patients,
    without regard to whether the patient is insured, uninsured, or a government program
    beneficiary.”); Maldonado v. Ochsner Clinic Found., 
    493 F.3d 521
    , 523 n.1 (5th Cir. 2007)
    (“The ‘chargemaster’ is an exhaustive and detailed price list for each of the thousands of services
    and items provided by [clinic foundation].”); Vencor, Inc. v. Webb, 
    33 F.3d 840
    , 842 (7th Cir.
    1994) (discussing the use of a “‘chargemaster’ which contained standardized charges and
    terminology for the various procedures [plaintiff] hospitals followed”); U.S. ex rel. Whitten v.
    Cmty. Health Sys., Inc., 
    575 F. Supp. 2d 1367
    , 1371 (S.D. Ga. 2008) (explaining how certain
    billing practices “were handled in a like fashion by use of a ‘Chargemaster,’ which is a billing
    program used by the Hospitals, listing hospital goods and services and corresponding prices”);
    14
    and the fact that Congress chose not to use that term is strong evidence that “standard charges”
    does not mean (or at least that it does not unambiguously mean) only “chargemaster charges.” 10
    Plaintiffs’ argument that “standard charges” necessarily means “chargemaster rates” is
    also inconsistent with the statute’s use of the term “standard,” which even Plaintiffs admit means
    “usual, common, or customary.” See Pls.’ Mot. at 11–12 (citing Dictionary.com (2019)
    (“serving as a basis of weight, measure, value, comparison, or judgment”); Merriam-Webster
    (2019) (“regularly and widely used, available, or supplied”); Oxford English Dictionary (2019)
    (“[h]aving the prescribed or normal size, amount, power, degree of quality, etc.”); Black’s Law
    Dictionary (11th ed. 2019) (“A model accepted as correct by custom, consent, or authority.”). It
    is undisputed that chargemaster rates are not the amounts paid on behalf of 90% percent of
    hospitals’ patients, and thus it is hard to see how they can be considered usual, common, or
    customary. See 84 Fed. Reg. at 39,579; Def.’s Mot. at 2; May 7, 2020 Hr’g Tr. at 8–9, ECF
    No. 34. According to one study, chargemaster prices—which are typically paid by uninsured
    patients with no discounts, see AR 4774—are approximately “2.5 times what most health
    insurers pay,” Barak D. Richman et al., Battling the Chargemaster: A Simple Remedy to
    Balance Billing for Unavoidable Out-of-Network Care, 23 Am. J. Managed Care e100, e101
    Kizzire v. Baptist Health Sys., Inc., 
    343 F. Supp. 2d 1074
    , 1079 (N.D. Ala. 2004) (reciting
    allegation that AHA “publications . . . encourage[s] [defendant hospital] and its other nonprofit
    hospital members to inflate its chargemaster prices, which only [defendant hospital’s] uninsured
    patients are charged”), aff’d, 
    441 F.3d 1306
    (11th Cir. 2006).
    10
    Plaintiffs’ theory that “standard charges” means “chargemaster charges” also appears
    inconsistent with the use of the term “establish” in the statute, which requires hospitals to
    “establish . . . a list of . . . standard charges.” The plain meaning of “establish” is “to bring into
    existence” or “to bring about, effect.” Establish, Merriam-Webster (2020),
    https://www.merriam-webster.com/dictionary/establish. The implication is that a list of
    “standard charges” did not exist at the time of the statute’s enactment because hospitals were
    mandated to bring them about. Lists of chargemaster prices, however, have long existed.
    15
    (2017), https://www.ajmc.com/journals/issue/2017/2017-vol23-n4/battling-the-chargemaster-a-
    simple-remedy-to-balance-billing-for-unavoidable-out-of-network-care (cited at 84 Fed. Reg.
    at 65,538 n.45).
    Plaintiffs’ answer to this, although not well-developed, appears to be that the term
    “charge” is itself a term of art in the health care market. See Pls.’ Reply at 3–4. Plaintiffs’
    argument seems to be that in this market at least, each item or service has a “charge” that is
    something like the undiscounted amount that the hospital associates with that item or service.
    See
    id. (citing AR
    6733). The hospital includes that amount on all of its bills, even though it is
    usually not the amount the hospital expects to be paid, especially in connection with patients who
    are insured or who are paying cash. See 84 Fed. Reg. at 65,541.
    But this argument does not appear to clear up any ambiguity. The word “charge” means
    “the price demanded for something.” Pls.’ Reply at 3 n.2 (citing Merriam-Webster). Yet
    chargemaster rates are rarely demanded for payment—again, chargemaster rates are paid for
    only about 10% of hospital patients, making them anything but the “standard” price demanded
    for a hospital’s services. Plaintiffs also endorse the CMS Medicare Provider Reimbursement
    Manual’s definition of charges: the “regular rates established by the provider.” See May 7, 2020
    Hr’g Tr. at 10–12 (citing CMS Medicare Provider Reimbursement Manual § 2202.4). But if that
    definition were adopted, then the statute would require the publication of hospitals’ “standard”
    “regular rates,” rendering the term “standard” superfluous. It is, of course, a “cardinal principle
    of statutory construction that courts must give effect, if possible, to every clause and word of a
    statute,” and thus this Court “must give independent meaning” to both “standard” and “charge.”
    Williams v. Taylor, 
    529 U.S. 362
    , 364, 404 (2000) (citation omitted).
    16
    There is yet another problem with Plaintiffs’ interpretation. The statute’s use of the term
    “standard” certainly implies that hospitals also have non-standard or irregular charges, but
    Plaintiffs have resisted this implication, contending that they have only one set of charges: those
    reflected in their chargemasters. See, e.g., Br. of Amici Curiae Thirty-Seven State Hospital
    Associations in Supp. of Pls.’ Mot. for Summ. J. (“Br. of 37 State Hospital Associations”) at 15
    (“[T]he ‘chargemaster’ remains a hospital’s only universal list of charges for services.”),
    ECF No. 25-1; 11 AR 1768–69 (asserting “hospitals charge every patient the same”); cf. DiCarlo
    v. St. Mary Hosp., 
    530 F.3d 255
    , 264 (3d Cir. 2008) (finding that in the context of a specific
    agreement, “‘all charges’ unambiguously can only refer to [the hospital’s] uniform charges set
    forth in its Chargemaster”). If that’s right, then there would be no non-standard charges, and the
    word “standard” in the statute would again be superfluous.
    Diagnosis-Related Groups. Finally, Plaintiffs’ interpretation that “standard charges” are
    chargemaster charges is inconsistent with the requirement that hospitals publish “a list of
    the . . . standard charges for items and services provided by the hospital, including for diagnosis-
    related groups established under section 1395ww(d)(4) of this title.” 42 U.S.C. § 300gg-18(e)
    (emphasis added). To understand why requires a brief understanding of diagnosis-related groups
    (“DRGs”) and the evolution of their usage. A DRG is part of a payment methodology essential
    11
    It is not clear whether Plaintiffs and their amici agree on the definition of “charges.” When
    pressed for a definition at oral argument, Plaintiffs stated that a charge is “somewhere in
    between” the chargemaster rate and the amount billed, noting that it is “not the amount that the
    hospital normally bills and expects to be paid, nor is it an amount that is simply a rate on the
    chargemaster sheet.” May 7, 2020 Hr’g Tr. at 8:21–25. This position appears to be in some
    tension with the proposition that a chargemaster contains all charges. See Br. of 37 State
    Hospital Associations (“[T]he “chargemaster” remains a hospital’s only universal list of charges
    for services.”); cf. 
    DiCarlo, 530 F.3d at 264
    (finding that in the context of a specific agreement,
    “‘all charges’ unambiguously can only refer to [the hospital’s] uniform charges set forth in its
    Chargemaster”) (cited in Br. of 37 State Hospital Associations at 8 n.16).
    17
    to Medicare reimbursement. See AR 4769; AR 5285–86. In contrast to retrospective methods of
    payment, under the DRG methodology, hospitals and insurers agree in advance on a flat-fee
    reimbursement for inpatient care; “[u]pon each hospital discharge, all of the diagnoses,
    procedures, complications[,] co-morbidities, and other patient characteristics are coded” and
    assigned to medical-severity DRG groups. AR 5285. To simplify: Medicare reimburses
    hospitals through “bundled” payments for certain inpatient treatments, and a hospital’s
    reimbursement for a particular patient does not vary based on certain supplies or medication
    amounts used, such as how many pain pills or bags of IV fluid the patient requires (assuming
    relevant predefined factors were unaffected). See Def.’s Mot. at 12–13. Commercial insurers
    have followed suit, see AR 5285, relying on Medicare’s list of DRGs but using different
    reimbursement formulas, particularly because they can extract additional discounts from
    hospitals, see AR 4769.
    A DRG combines the relevant items and services into a single charge, which is not listed
    on a chargemaster. Def.’s Mot. at 13. And in the context of private insurers, the DRG charge is
    generally the product of negotiations. As a result, the agency contends, the statute’s requirement
    that the list of standard charges include those for DRGs is, at a minimum, inconsistent with
    Plaintiffs’ argument that “standard charges” unambiguously means chargemaster charges. See
    Def.’s Mot. at 12–14.
    The Court agrees. The statute requires each hospital to post “a list of [their] standard
    charges for items and services provided by the hospital, including for diagnosis-related groups.”
    42 U.S.C. § 300gg-18(e) (emphasis added). But it is undisputed that the costs or bundled
    charges associated with DRGs do not appear on a chargemaster, which only lists the prices of
    individual items and services. 84 Fed. Reg. at 65,539. That alone suggests that “standard
    18
    charges” has to mean something other than just the “chargemaster charges.” After all, “the term
    ‘including’ is not one of all-embracing definition[] but connotes simply an illustrative application
    of the general principle.” Fed. Land Bank of St. Paul v. Bismarck Lumber Co., 
    314 U.S. 95
    , 100
    (1941) (citations omitted); see also P.R. Mar. Shipping Auth. v. Interstate Commerce Comm’n,
    
    645 F.2d 1102
    , 1112 n.26 (D.C. Cir. 1981) (“It is hornbook law that the use of the word
    ‘including’ indicates that the specified list of carriers that follows is illustrative, not exclusive.”
    (citation omitted)); Antonin Scalia & Bryan A. Garner, Reading Law: The Interpretation of
    Legal Texts 132 (2012) (“[T]he word include does not ordinarily introduce an exhaustive
    list . . . .”).
    Although section 2718(e) references the DRGs established by Medicare, it does not limit
    the “items or services” to those provided to Medicare patients. As noted above, third-party
    payers use the Medicare DRGs to negotiate their own DRGs and bundled packages that are
    coded differently than DRGs, and which also may be priced differently than Medicare rates. See
    84 Fed. Reg. at 65,534 (discussing the use of payer-specific codes or a Healthcare Common
    Procedure Coding System to identify service packages based on procedures). But none of that
    information appears on a hospital chargemaster, which at a minimum suggests that “standard
    charges” is not limited to chargemaster charges. 12
    12
    Plaintiffs’ and amici’s varying explanations of the DRG clause’s purpose further underscore
    the ambiguity here. The State Hospital Associations argue that it was intended to make clear that
    this subsection did not supersede the already-existing Medicare transparency requirements for
    DRGs. Br. of 37 State Hospital Associations at 11 n. 33. Plaintiffs and the Chamber of
    Commerce argue that this clause simply clarifies that certain existing reporting procedures were
    to be left intact as part of Medicare’s DRG reimbursement scheme, which provides for outlier
    payments (in connection with “costlier-than-expected care”) based on the individual items or
    services. Br. of Chamber of Commerce of the United States of America as Amicus Curiae in
    Supp. of Pls.’ Mot. for Summ. J. (“Br. of Chamber of Commerce”) at 15–17 (citing 42 C.F.R.
    § 412.84(g)–(h)) (other citations omitted), ECF No. 26-1; see also Pls.’ Reply at 7–8. But it is
    not entirely clear why Congress would have needed to address that issue in a provision that does
    19
    *       *       *
    For the foregoing reasons, Plaintiffs’ argument that “standard charges” unambiguously
    means “chargemaster charges” is unpersuasive. But that does not resolve the statutory question,
    as under Chevron step two, CMS’s interpretation must still be reasonable.
    2.      Chevron Step Two
    The agency explained when it promulgated its Rule that there is no “singular ‘standard’
    that applies to all identifiable groups of patients,” and thus it attempted to define what is
    “standard” by reference to different patient subsets. 84 Fed. Reg. at 65,541. The agency argues
    that the Final Rule’s five categories of charges are “standard” for each of those patient subgroups
    and that its interpretation of the statute is, at a minimum, a reasonable one. 13
    As discussed above, Plaintiffs argue that the statute unambiguously requires the
    publication of only one category of information—the chargemaster rates (gross charges). But
    with respect to Chevron step two (that is, once the Court has decided that the statute is
    ambiguous), Plaintiffs’ principal argument is that it is an unreasonable interpretation to require
    publication of payer-negotiated charges. See, e.g., Pls.’ Mot. at 11, 13, 15; see also May 7, 2020
    Hr’g Tr. at 15 (admitting that if the statute is ambiguous, the question of whether a requirement
    to publish discounted cash prices is reasonable is a “closer question”). Plaintiffs argue that for
    not disturb the Medicare reimbursement scheme and simply addresses pricing transparency to the
    public at large. In fact, section 2718(e) refers only to section 1395ww(d)(4), while discussions
    of outlier payments are in section 1395ww(d)(5).
    13
    The agency argues that its construction, which requires the disclosure of prices for the “vast
    majority of patients” and gives effect to the DRG clause, is the best reading of the statute. Def.’s
    Mot. at 10–11. But it also recognizes that the Court need not decide that issue,
    id., because under
    step two of Chevron, the Court need only determine whether the “agency’s definition [of
    ‘standard charges’] is ‘based on a permissible construction of the statute, which requires only
    that its construction be a reasonable one,” Serono Labs., Inc. v. Shalala, 
    158 F.3d 1313
    , 1320
    (D.C. Cir. 1998) (quoting 
    Chevron, 467 U.S. at 843
    , 844) (internal quotation marks omitted).
    20
    each item or service a hospital may (and often does) negotiate particularized reimbursement
    amounts with different third-party plans, and as a result, the Final Rule could require an
    individual hospital to publish a list of charges that is “300 lines long with dozens of columns or
    could lead to 100,000 rows of data with millions of fields.” Pls.’ Mot. at 25 (citing 84 Fed. Reg.
    at 65,575). The sheer number of charges that might have to be published, Plaintiffs contend, is
    entirely inconsistent with any of these being standard.
    It is a close call whether the agency reasonably interpreted “standard charges” to include
    rates negotiated with third-party payers. After all, the more charges published for any one item
    or service, the less any one of those charges can be considered “usual” or “customary.” But in
    this exceptionally unique market, the Court cannot conclude that CMS’s interpretation is
    unreasonable. It is undisputed that different groups (or sub-groups) of patients have different
    economic relationships with both hospitals and third-party payers; that some patients have no
    third-party coverage; and that the amounts paid to hospitals for items and services differ across
    those various patient groups. The agency’s decision to define “standard charges” based on the
    different patient groups is thus a reasonable construction that accounts for the peculiar dynamics
    of the health care industry. For self-pay patients, for example, “standard charges” are typically
    the gross charges or discounted cash prices. But such patients make up far less than 50% of the
    market, and for the remaining patients, there simply is no single “standard charge.” Instead,
    amounts paid to hospitals for patients with third-party coverage depend not only on the specific
    insurer or plan, but also on various other factors, including patients’ particular insurance plans.
    See 84 Fed. Reg. at 65,546–47. Given the complex economic relationships among the insured
    patients, hospitals, and third-party intermediaries, the agency reasonably interpreted “standard
    charges” as including the rates negotiated with third-party payers. And the agency specifically
    21
    focused on the contracted rates as the standard charges because such rates can be made public in
    advance and are not dependent on the (sometimes unpredictable) variables that impact the actual
    amounts paid to the hospital. See
    id. 14 Plaintiffs’
    attempts to analogize charges in the hospital billing to prices in other industries
    only highlight the uniqueness of this market. See Pls.’ Reply at 3–4. For instance, Plaintiffs use
    menu prices to argue that the Rule requires publication of non-standard rates. They argue that a
    restaurant’s menu price for a sandwich is the standard charge; if the restaurant offered to supply
    hundreds of sandwiches for a discounted price at a certain event, those prices would not be
    standard. See
    id. This analogy
    seems inapt here. In the restaurant context, the price on the
    menu is the amount most customers will pay, with discounts being the exception. The situation
    is flipped in the hospital market, where the listed prices (i.e., the chargemaster rates) are paid by
    only about 10% of patients—and are substantially higher than the amounts insurers actually pay.
    See 
    Richman, supra
    , at e101. And unlike the modest discounts that restaurants (or sellers in
    other industries) may offer, hospital “discounts” are significantly more than the actual payment
    rendered, several times over. One study found that hospitals may inflate the costs in the
    chargemaster “more than fourfold” and that some services can “have charge-to-cost ratios of
    almost 30.” 15
    14
    The agency recognized that “the actual paid amounts are dependent on information that the
    hospital does not have without contacting the insurer to determine the specifics of the patient’s
    obligations under the patient’s contract with the insurer.” 84 Fed. Reg. at 65,546–47. And in the
    DRG context, the agency only required the base negotiated rate, which does not account for
    adjustments that may affect final payment. See
    id. at 65,547.
    15
    What Is a Chargemaster?, supra note 2. Further illustrating the inapplicability of the menu
    analogy is the following data from California in 2002: “The average chargemaster price for an
    appendectomy . . . was $18,229; the indigent uninsured paid $1,783, the Medicare payment was
    $4,805, the managed care payment $6,174, and payments by the non-indigent uninsured was
    $8,143.3.” AR 4772.
    22
    In sum, the agency’s definition cannot be considered “manifestly contrary to the statute,”
    
    Chevron, 467 U.S. at 844
    , as it is the only construction that includes the amounts paid for the
    items and services provided by hospitals to most patients. Where, as here, the goal of the statute
    is “[b]ringing down the cost of health care coverage,” it is reasonable for the agency to have
    construed the statute to require the publication of charges that would impact the largest group of
    patients. See Henderson ex rel. Henderson v. Shinseki, 
    562 U.S. 428
    , 439 (2011) (“The title of a
    statute or section can aid in resolving an ambiguity in the legislation’s text.” (citation and
    alteration omitted)). Viewed “in light of the Act’s text, legislative history, and purpose,” the
    agency’s decision to account for the complexities of hospital billing and establish a definition
    based on actual payment rendered is certainly permissible. Allied Local & Reg’l Mfrs. Caucus v.
    EPA, 
    215 F.3d 61
    , 68 (D.C. Cir. 2000) (citation omitted).
    For similar reasons, the agency’s construction requiring the publication of privately
    negotiated DRG rates also does not render it unreasonable. As noted above, Plaintiffs argue that,
    even assuming “standard charges” can mean paid rates, the DRG clause only applies to payments
    by Medicare, not private insurers. See Pls.’ Reply at 7–9. But Medicare reimbursement for
    DRGs are set through a formula that is part of the agency’s annual rulemaking for Medicare’s
    inpatient prospective payment system, see, e.g., id.; 84 Fed. Reg. at 42,044, whereas section
    1395ww(d)(4) primarily gives the Secretary the authority to establish DRGs. Moreover, a
    different statute already requires Medicare rate information for DRGs to be published, see 42
    U.S.C. § 1395ww(d)(6), so it would be odd to think Congress required its publication (and the
    publication of nothing else) again in section 2718(e). The agency’s interpretation thus reads the
    DRG clause to have independent meaning and to include third-party negotiated rates for service
    23
    packages, which have become increasingly more prevalent between hospitals and private
    insurers. See AR 5285; AR 4769.
    As for the de-identified minimum and maximum charges, the agency’s decision to
    include them as “standard charges” is also reasonable. After all, these charges are a subset of
    payer-negotiated charges and supplement the list by providing a range of the highest and lowest
    charges that a hospital has negotiated with all third-party payers for an item or service. See
    84 Fed. Reg. at 65,554. They therefore act as a “meaningful anchor” for consumers who are
    using the negotiated rates to compare their options, further advancing the statute’s objectives.
    See
    id. at 65,554–55
    (discussing how knowledge of payer-specific negotiated charges in addition
    to the de-identified charges could ultimately “promote value choices in obtaining . . . healthcare
    services[] and may also promote value choices in obtaining a healthcare insurance product”). 16
    To be sure, there may have been other reasonable interpretations of the statute. The
    Court is “mindful[, however,] that [its] role is not to determine . . . the most reasonable
    interpretation of the statute, but to make sure that the [agency’s] interpretation is reasonable, that
    is, ‘rational and consistent with the statute.’” S. Calif. Edison Co. v. FERC, 
    116 F.3d 507
    , 517
    (D.C. Cir. 1997) (citation omitted). The agency’s Rule is exacting, but the demands flow from
    16
    Plaintiffs further argue that a rule that requires multiple sets of charges violates the statutory
    mandate that hospitals publish “a list.” Pls.’ Mot. at 13–14. The agency does not dispute that the
    statute mandates the publication of only a single list but rejects Plaintiffs’ suggestion that the
    provision forecloses the publication of multiple types of charges on that list. Def.’s Mot. at 20.
    The agency is right that a list can contain multiple categories, an argument reinforced by the fact
    that hospitals can publish their charges in a single data file.
    Id. Section 2718(e)
    expressly
    authorizes the Secretary to issue guidelines as to how hospitals shall establish and make public
    the list of standard charges, and there is nothing unreasonable about the Secretary requiring that
    several categories be compiled into one list that takes the form of a single date file.
    24
    the congressional determination about the role of price transparency in bringing down health care
    costs and the reality of hospital billing. 17
    Plaintiffs make a final argument against the agency’s interpretation by resisting
    altogether the application of the Chevron framework. In their view, the agency’s interpretation
    warrants no deference because the Final Rule emerged not as a product of the agency’s expertise
    but as a response to the President’s executive order, which “prescribed the very definition of
    ‘standard charges’ that the agency adopted.” Pls.’ Reply at 10; see also Pls.’ Mot. at 14. The
    executive order, however, mandated only that the agency propose a rule that included standard
    charges. Def.’s Mot. at 22. And importantly, CMS had been exploring new definitions for
    “standard charges” well before the President’s order. See 83 Fed. Reg. at 20,549. The Final
    Rule recites the steps the agency had taken to obtain input on price transparency issues for the
    eighteen months before the Rule was finalized—including hosting listening sessions and sending
    out requests for information in 2018. See 84 Fed. Reg. at 65,594; see also
    id. 39,573–74. Although
    the President may have directed the agency to propose the rule, that, without more,
    does not mean that Chevron is inapplicable.
    3.      Penalties
    Plaintiffs argue separately that the statute does not empower CMS to impose penalties for
    failures to comply with the publication requirements. See Pls.’ Mot. at 16–19. Section
    17
    The D.C. Circuit recently held that a different HHS price transparency regulation exceeded the
    agency’s authority. See Merck, 
    2020 WL 3244013
    . There are crucial differences between
    Merck and this case. Perhaps most importantly, in Merck, the agency relied on its general
    authority to promulgate rules necessary to efficiently administer its Medicare and Medicaid
    functions and was unable to show a nexus between the rule and the implementation of those
    programs. See
    id. at *5.
    (citation omitted). Here, in contrast, the Affordable Care Act expressly
    requires that hospitals publish their “standard charges” and the agency used its expertise to
    interpret the term in the absence of a congressional definition.
    25
    2718(b)(3), from which CMS draws its authority, reads: “The Secretary shall promulgate
    regulations for enforcing the provisions of this section and may provide for appropriate
    penalties.” (emphasis added). Despite this express language, Plaintiffs contend that the word
    “section” is a scrivener’s error, and that Congress authorized the Secretary to enforce only
    subsections (a) and (b). See Pls.’ Mot. at 16–19. Pointing to the ACA’s “complex” legislative
    process, Plaintiffs argue that when the enforcement provision was first drafted, it was intended to
    apply to the medical loss ratio (“MLR”) provisions (subsections 2718 (a), (b)) only, and that the
    provision requiring the publishing of standard charges, on the other hand, had no such
    enforcement authorization.
    Id. at 16–17.
    The provisions were eventually consolidated, but
    according to Plaintiffs, the enforcement provision was never intended to reach the “standard
    charges” subsection. See
    id. at 18–19.
    The language authorizing the Secretary to impose penalties does indeed appear in a
    strange location in the section—subsection (b)(3), in a section ranging from (a) to (e). Even so,
    subsection (b)(3) expressly provides that in enforcing the section, the Secretary may impose
    penalties. And although the “standard charges” provision did not have an enforcement provision
    early on in the drafting process, Plaintiffs point to nothing in the legislative process that indicates
    Congress did not want the Secretary to enforce section 2718(e) once Congress saw fit to combine
    the MLR and standard charges provisions into one section. It can hardly be said that authorizing
    the Secretary to impose penalties to enforce the entire section is “demonstrably at odds with the
    intentions” of Congress. Def.’s Mot at 25 (citing Demarest v. Manspeaker, 
    498 U.S. 184
    , 190
    (1991)). This is particularly true in light of the fact that subsections (c), (d), and (e), which were
    drafted separately from the MLR provision, reference the provisions in subsections (a) and (b),
    indicating that Congress was aware of the interplay between the consolidated MLR and standard
    26
    charge subsections. See
    id. at 26
    (citing 42 U.S.C. § 300gg-18(c), (d)). 18 And, as the agency
    notes, because the MLR provisions are in subsections (a) and (b), Plaintiffs’ alternative
    interpretation does not make sense because it would foreclose the Secretary from enforcing
    subsection (a).
    Id. at 25–26;
    see also Pls.’ Reply at 13 n.14 (admitting that replacing “section”
    with “subsection” only would be insufficient to correct scrivener’s error).
    Plaintiffs insist that reading the statute to permit the Secretary to enforce the entire
    section and “provide for appropriate penalties” would lead to an “absurd result” because it would
    authorize the Secretary to penalize the National Association of Insurance Commissioners. Pls.’
    Mot. at 18; Pls.’ Reply at 14 (citation omitted). But the statute is permissive, and an over-
    inclusive permissive provision is certainly not unthinkable. See Def.’s Mot. at 27 (citation
    omitted). To the extent Plaintiffs are concerned about the Secretary penalizing the representative
    of separate State sovereigns, Pls.’ Mot. at 18–19, the enforcement provision itself is limited to
    the imposition of appropriate penalties. In short, while the enforcement provision may have an
    awkward placement, its plain language forecloses Plaintiffs’ argument.
    B.      First Amendment
    Plaintiffs mount an independent attack on the Final Rule, contending that it compels
    speech in violation of the First Amendment. The Parties dispute whether the Rule should be
    subject to strict scrutiny, or, if it regulates commercial speech, which of the standards addressing
    commercial speech should apply: the more deferential one under Zauderer v. Office of
    Disciplinary Counsel of Supreme Court of Ohio, 
    471 U.S. 626
    (1985), or the more exacting one
    18
    For instance, subsection (c)—a subsection that was moved around from drafting to the
    enactment—charges the National Association of Insurance Commissioners with “establish[ing]
    uniform definitions of the activities reported under subsection (a),” while subsection (d) permits
    the “Secretary [to] adjust the rates in subsection (b).” 42 U.S.C. 300gg-18.
    27
    under Central Hudson Gas & Electric Corp. v. Public Service Commission of New York, 
    447 U.S. 557
    (1980). Plaintiffs contend that the Rule fails to satisfy any of the standards, while the
    agency argues that it meets each one.
    1.       Standard of Review
    As for the standard of review, Plaintiffs argue that the Rule is not directed at commercial
    speech because it does not regulate advertising and because it “imposes an affirmative obligation
    on hospitals to speak” and, as a result, is subject to strict scrutiny. Pls.’ Mot at 19–21. Plaintiffs’
    half-hearted argument here relies on several inapposite cases that applied strict scrutiny where
    the government sought to regulate communicative content or target a specific message or
    speaker. See Pls.’ Mot. at 19 (citing Nat’l Inst. of Family & Life Advocates v. Becerra,
    
    138 S. Ct. 2361
    (2018) (regulation requiring crisis pregnancy centers to post information about
    how to obtain abortions—“the very practice that petitioners are devoted to opposing”)); Reed v.
    Town of Gilbert, 
    135 S. Ct. 2218
    (2015) (sign restrictions that varied and “depend[ed] entirely on
    the communicative content of the sign”); Sorrell v. IMS Health Inc., 
    564 U.S. 552
    (2011)
    (regulation “disfavored marketing, that is, speech with a particular content,” as well as specific
    speakers who were engaged in marketing on behalf of pharmaceutical manufacturers); Hurley v.
    Irish-Am. Gay, Lesbian & Bisexual Grp. of Bos., 
    515 U.S. 557
    , 572–73 (1995) (state’s
    application of public accommodation laws required private citizens marching in a parade to
    incorporate a group bearing a message the parade marchers did not want to convey, thereby
    “alter[ing] the expressive content of their parade.”). But Plaintiffs do not identify what
    expressive message or communicative content is being altered, suppressed, or compelled by the
    Final Rule. 19
    19
    In National Association of Manufacturers v. SEC, the D.C. Circuit stated that the Supreme
    Court’s decision in Hurley had stressed that outside of commercial advertising, speakers—
    28
    Relying on Spirit Airlines, Inc. v. Dep’t of Transp., Plaintiffs argue that commercial
    speech is limited to “proposing a commercial transaction.” Pls.’ Mot. at 20 (citing 
    687 F.3d 403
    , 412 (D.C. Cir. 2012) (upholding airfare advertising rules)). But the Court in Spirit Airlines
    was weighing whether price advertising was merely proposing a commercial transaction; to the
    extent it was, advertising regulations triggered only the level of scrutiny applicable to
    commercial 
    speech. 687 F.3d at 412
    . It does not follow that a requirement to publish prices is
    the regulation of non-commercial speech and should therefore be subject to strict scrutiny.
    Indeed, plaintiffs in Spirit Airlines argued that their price advertising went beyond proposing a
    transaction by making a political point about the burdensome taxes imposed on airfare and that a
    regulation prohibiting disclosing government taxes and fees “prominently” should therefore
    trigger strict scrutiny.
    Id. at 411.
    The D.C. Circuit rejected this argument, stating that even
    where “speech cannot be characterized merely as proposals to engage in commercial
    transactions, it is nonetheless commercial in certain circumstances, for instance when it is an
    advertisement, refers to a specific product, and the speaker has an economic motivation for it”
    and ultimately applying Zauderer.
    Id. at 412,
    414–15 (alterations, international quotation marks,
    and citation omitted). To the extent that the publication of charges qualifies as a form of
    expression, the Final Rule is a regulation of commercial speech and is thus not subject to strict
    scrutiny.
    including business corporations—“ha[ve] the right to tailor the[ir] speech” and that such a right
    “applies not only to expressions of value, opinion, or endorsement, but equally to statements of
    fact the speaker would rather avoid.” 
    800 F.3d 518
    , 523 (D.C. Cir. 2015) (quoting 
    Hurley, 515 U.S. at 574
    ). But the fact that a statement of fact merits First Amendment protection does not
    resolve what level of scrutiny is triggered; indeed, the D.C. Circuit did go so far as to decide the
    applicable standard in NAM, concluding that the regulation at issue did not satisfy Central
    Hudson or strict scrutiny.
    Id. at 524.
    29
    But even if strict scrutiny does not apply, is the Final Rule subject to intermediate
    scrutiny under Central Hudson or the “reasonable” standard under Zauderer? The D.C. Circuit
    once explained that “where laws are ‘directed at misleading commercial speech,’ and where they
    ‘impose a disclosure requirement rather than an affirmative limitation on speech,’ Zauderer, not
    Central Hudson, applies.” Spirit 
    Airlines, 687 F.3d at 412
    (quoting Milavetz, Gallop & Milavetz,
    P.A. v. United States, 
    559 U.S. 229
    (2010)). But more recently, the D.C. Circuit, sitting en banc,
    has held that Zauderer is not limited just to situations in which the government’s interest is to
    protect against deception. Am. Meat Inst. v. U.S. Dep’t of Agric. (“AMI ”), 
    760 F.3d 18
    , 22 (D.C.
    Cir. 2014) (en banc).
    Plaintiffs argue that AMI should be read in light of National Association of
    Manufacturers v. SEC (“NAM”), 
    800 F.3d 518
    , 523 (D.C. Cir. 2015), which refused to apply
    Zauderer to “compelled disclosures that are unconnected to advertising or product labeling at the
    point of sale.”
    Id. at 523–24.
    But NAM reached that conclusion because issuers were required to
    disclose online and in their reports to the Securities and Exchange Commission whether their
    minerals were “conflict free”; issuers were thus required to convey a message that their products
    were ethically tainted and that they had “blood on [their] hands.”
    Id. at 530;
    see also
    id. at 523
    (citing United States v. United Foods, Inc., 
    533 U.S. 405
    (2001) (holding that the First
    Amendment “may prevent the government from compelling individuals to express certain views
    or from compelling certain individuals to pay subsidies for speech to which they object.”)). In
    fact, the regulation there was “directed at achieving overall social benefits” and was different
    from the Commission’s ordinary investor protection rules because it “was not ‘intended to
    generate measurable, direct economic benefits to investors or issuers.’”
    Id. at 521–22
    (citation
    30
    omitted). The court therefore concluded that “Zauderer has no application to this case.”
    Id. at 524.
    Here, in contrast, the Final Rule requires the publication of the payments that hospitals
    receive for their items and services for differently situated patients; that information does not
    contain any expressive component similar to NAM. And this information—unlike the NAM
    compelled disclosure which was “unconnected” to labeling at the point of 
    sale, 800 F.3d at 522
    —is directly relevant to “the terms . . . under which the services will be available,”
    
    AMI, 760 F.3d at 22
    (quoting 
    Zauderer, 471 U.S. at 651
    ). To be sure, payer-negotiated rates
    may be subject to further adjustments between hospitals and insurers and, in certain situations,
    hospitals may offer self-pay patients additional discounts or charitable forgiveness. See
    Pls.’ Mot. at 23, 27–28. But information that hospitals must publish under the Final Rule is
    closely linked to the payment rendered, whether by the patients themselves or third-party payers,
    and is thus far more connected to the mechanics of hospital billing and patients’ economic
    benefits than a loaded description of conflict minerals directed at alleviating social harm
    generally is to the sale of securities.
    The application of Zauderer here is also consistent with more recent cases. In National
    Institute of Family & Life Advocates, for instance, the Court refused to apply Zauderer to a rule
    requiring pregnancy clinics to conspicuously post notices informing women of the existence of
    abortion procedures, holding such a requirement was “not limited to ‘purely factual and
    uncontroversial information about the terms under which . . . services will be 
    available.’” 138 S. Ct. at 2372
    (omission in original) (citing 
    Zauderer, 471 U.S. at 651
    )). Although the Court
    did note that the disclosure in Zauderer governed “commercial advertising,” it also described
    Zauderer as an “example” of how the “Court’s precedents have applied a lower level of scrutiny
    31
    to laws that compel disclosures in certain 
    contexts.” 138 S. Ct. at 2372
    . But the Court not only
    left “certain contexts” undefined, it also said nothing indicating that the Zauderer framework is
    limited to compelled advertising or point-of-sale disclosures—even as it analyzed a compelled
    disclosure that was not an advertisement. See id.; Def.’s Reply Mem. in Further Supp. of Def.’s
    Mot. at 16 (“Def.’s Reply”), ECF No. 30.
    And recently, cases that have examined regulations touching on the display of prices have
    suggested that, to the extent that price regulations implicate the First Amendment, Zauderer may
    be the appropriate standard so long as the regulation does not impede a message the speaker
    would like to convey. In Expressions Hair Design v. Schneiderman, for example, the Supreme
    Court held that a New York law banning merchants from imposing a surcharge for the use of a
    credit card was a speech regulation. 
    137 S. Ct. 1144
    (2017). Rejecting the argument that the
    rule regulated only conduct, the Court held that the law was a speech restriction because it
    regulated how sellers could communicate their prices (e.g., “$10, with a 3% credit card
    surcharge” was prohibited) and remanded the case to the Second Circuit to determine whether
    the Zauderer or Central Hudson framework should apply.
    Id. at 1151.
    On remand, the Second
    Circuit suggested that Zauderer would apply if the regulation simply “compel[led] the truthful
    disclosure of an item’s credit-card price,” but if it barred merchants from describing a pricing
    scheme or relaying any other information they wanted to express, then Central Hudson might
    apply. Expressions Hair Design v. Schneiderman, 
    877 F.3d 99
    , 103–04 (2d Cir. 2017); accord
    Italian Colors Rest. v. Becerra, 
    878 F.3d 1165
    , 1176 (9th Cir. 2018) (applying Central Hudson
    where regulation prohibited retailers from posting a single sticker price and charging an extra fee
    for credit card use but permitted retailers to post single sticker price and offer discounts); cf.
    Nicopure Labs, LLC v. FDA., 
    944 F.3d 267
    , 292 (D.C. Cir. 2019) (holding that a free sample ban
    32
    is a typical price restriction and the incidental effect of requiring the seller to communicate only
    the lawful price has “no speech component like the price-related commentary in Expressions
    Hair Design that would implicate the First Amendment”). 20
    The Court therefore holds that Zauderer applies here, and the Final Rule must therefore
    be reasonably related to the agency’s interests and cannot be so unjustified or unduly
    burdensome that it chills protected speech. See United States v. Philip Morris USA Inc.,
    
    855 F.3d 321
    , 327 (D.C. Cir. 2017).
    2.      Zauderer
    Plaintiffs do not appear to dispute that the agency’s asserted interest in increasing
    transparency is substantial. Instead, they argue that the Rule is unjustified because the
    publication of hundreds of prices will “confuse” patients and “frustrate . . . [their] decision-
    making.” Pls.’ Mot. at 27. They further contend that the regulation is unduly burdensome.
    Id. The agency
    has explained it has two interests: “providing consumers with factual price
    information to facilitate more informed health care decisions” and “lowering healthcare costs.”
    Def.’s Mot. at 32 (citing 84 Fed. Reg. at 65,544–45). According to the agency, publications of
    the five types of charges advances those interests. Patients want to make informed choices, but
    the lack of price transparency is one of the biggest hurdles they face in navigating the health care
    market to find the best value. Def.’s Mot. at 34. Case studies from various states have shown
    that where patients have access to pricing information, they can and will use price transparency
    20
    Although Plaintiffs are concerned that the Rule’s publication requirements may prove to be
    confusing to patients, they admit that nothing in the Rule prevents them from adding qualifiers
    explaining patients’ out-of-pocket costs. May 7, 2020 Hr’g Tr. at 16–17. Plaintiffs contend that
    the ability to add speech “does not cure the underlying lawfulness,”
    id., but a
    speaker’s ability to
    express or add a message is relevant to the question of whether Zauderer or Central Hudson
    applies.
    33
    tools to inform their health care choices.
    Id. at 33.
    Consumers in New Hampshire and Maine,
    which have required the publication of select negotiated charges, have used pricing information
    to their benefit, which has created downward pressure on health care costs. See
    id. Research suggests
    that greater price transparency, “when available to the entire market,” can also reduce
    health care costs.
    Id. And access
    to pricing information allows patients and doctors to have the
    “cost-of-care conversations at the point of care.” 84 Fed. Reg. at 65,530. The publication of
    charges will allow the agency to further its interest of informing patients about the cost of care,
    which will in turn advance its other interest—bringing down the cost of health care.
    While it is true that the published charges may not be the out-of-pocket costs for all
    patients, this does not mean that the disclosures are so incomplete that they are no longer “purely
    factual and uncontroversial.” 21 Pls.’ Mot. at 26 (quoting 
    Zauderer, 471 U.S. at 626
    ). Even
    Central Hudson recognizes that although some disclosures “communicate[] only incomplete
    version of the relevant facts, the First Amendment presumes that some accurate information is
    better than no information at 
    all.” 447 U.S. at 562
    (citation omitted). Plaintiffs do not
    meaningfully dispute that for some patients, such as those on high deductible health plans, the
    data will provide at least a useful estimate of the expense of certain hospital services, if not their
    actual out-of-pocket rates. It may be that those patients will sometimes have to take additional
    steps to determine their out-of-pocket costs, but unlike chargemaster rates, this information will
    allow patients to make those calculations. Even where patients may be unable to compute their
    health costs on their own, various developers have created platforms that aggregate pricing
    information to let consumers conduct price searches. See, e.g., AR 5415–16. And more
    21
    Plaintiffs take issue with the agency requiring the publication of too many charges while
    simultaneously arguing the Rule is inadequate because it omits additional information linked to
    patients’ specific contractual relationships with their insurers.
    34
    generally, all of the information required to be published by the Final Rule can allow patients to
    make pricing comparisons between hospitals. See Def.’s Mot. at 36.
    Plaintiffs argue that requiring insurers to publish patients’ out-of-pocket costs would be
    more useful to patients and point to an ongoing rulemaking that would require just that. See
    Pls.’ Reply at 18–19. But Zauderer (like Central Hudson) does not require a perfect fit, only a
    reasonable one. Plaintiffs also ignore that the Rule enables patients to compare discounted cash
    prices with negotiated rates to determine which option is the most affordable. See Def.’s Reply
    at 21 (citing 84 Fed. Reg. at 65,552). 22 Requiring insurance companies to publish patients’ out-
    of-pocket rates does not further the agency’s goals of empowering patients in precisely the same
    way. And, as discussed further below, price transparency advances the government’s other
    interest—lowering health care costs.
    Plaintiffs focus on the logistical and financial burdens of compliance with the Rule. But
    the question of whether a regulation is “unduly burdensome” looks to whether speech is
    burdened or chilled. See Def.’s Reply at 21; 
    Zauderer, 471 U.S. at 651
    (“We recognize that
    unjustified or unduly burdensome disclosure requirements might offend the First Amendment by
    chilling protected commercial speech.”); Nat’l Inst. of Family & Life 
    Advocates, 138 S. Ct. at 2377
    (describing cases holding that under Zauderer, disclosure requirements can “extend ‘no
    broader than necessary’” because “[o]therwise, they risk ‘chilling’ protected speech” (internal
    citations omitted)); 
    AMI, 760 F.3d at 27
    (“Zauderer cannot justify a disclosure so burdensome
    that it essentially operates as a restriction on constitutionally protected speech . . . . Nor can it
    22
    In particular, the information can help certain patients determine whether paying the
    discounted cash price is more affordable than processing claims through their insurance
    providers.
    35
    sustain mandates that “chill protected commercial speech.” (alterations omitted) (citations
    omitted)).
    Plaintiffs argue that the publication of payer-specific negotiated rates will chill
    negotiations between hospitals and insurers. 23 Pls.’ Reply at 26. But the Rule requires only the
    publication of the final agreed-upon price—which is also provided to each patient in the
    insurance-provided explanation of benefits—and not any information about the negotiations
    themselves. 24 Plaintiffs are essentially attacking transparency measures generally, which are
    intended to enable consumers to make informed decisions; naturally, once consumers have
    certain information, their purchasing habits may change, and suppliers of items and services may
    have to adapt accordingly. (This was implicit in AMI, which recognized that consumers wanted
    country-of-origin labels and that the mandate was spurred in part by “buy American” interests.
    
    AMI, 760 F.3d at 324
    .) Hospitals may be affected by market changes and need to respond to a
    market where consumers are more empowered, but the possibility that the nature of their
    negotiations with insurers might change is too attenuated from the compelled disclosure to make
    the Rule unlawful under Zauderer. And although Plaintiffs assert that the Rule threatens to shut
    23
    Plaintiffs argue that the government is trying to “have its cake and eat it too” by arguing that
    Zauderer applies beyond compelled advertising regulations without also accounting for burdens
    that go beyond chilling concerns. Pls.’ Reply at 26. But the agency’s position that Zauderer
    goes beyond advertising is rooted in the en banc D.C. Circuit’s holding in AMI. And although
    Plaintiffs want the “unduly burdensome” analysis to encompass more than just the chilling of
    speech, they cite no authority for that proposition and do not explain how far the analysis should
    extend, instead demanding that the government propose such a test. See
    id. 24 The
    fact that these charges will be revealed to consumers (after a hospital procedure) severely
    undermines Plaintiffs’ argument that negotiated rates constitute trade secrets, Pls.’ Mot. at
    24–25. See 84 Fed. Reg. at 65,544 (discussing the various ways these rates are disseminated to
    the public, including through explanations of benefits and certain state databases).
    36
    down negotiations altogether, Pls.’ Reply at 26–27, this is contradicted by their arguments
    implying that negotiations would continue but ultimately benefit insurers, see
    id. at 17.
    This brings us to Plaintiffs’ final argument here: that the Rule could actually result in
    anti-competitive consequences and cause costs to increase, which would obviously be contrary to
    the agency’s asserted interest of bringing down health care costs. Pls.’ Reply at 17–18. Whereas
    Central Hudson requires the government to show that its regulation “directly and materially
    advance[s] the asserted governmental interest[,] . . . Zauderer employs ‘less exacting scrutiny.’”
    Cigar Ass’n of Am. v. FDA, 
    315 F. Supp. 3d 143
    , 171 (D.D.C. 2018) (citations omitted).
    Although Zauderer’s means-end fit requirement may be more stringent than rational basis
    review, 
    AMI, 760 F.3d at 33
    –34 (Kavanaugh, J., concurring), the “evidentiary parsing” required
    in Central Hudson is still “hardly necessary,”
    id. at 26
    (majority opinion) (citation omitted). And
    under Zauderer, the constitutionality of a regulation “does not hinge upon some quantum of
    proof that a disclosure will realize the underlying purpose. A common-sense analysis will do.
    And the disclosure has to advance the purpose only slightly.” Cigar Ass’n of 
    Am., 315 F. Supp. 3d at 171
    (citing Disc. Tobacco City & Lottery, Inc. v. United States, 
    674 F.3d 509
    , 557
    (6th Cir. 2012)).
    Here, the agency relies on general economic principles and specific price studies in
    support of its theory that price transparency could decrease health care costs. See Def.’s Mot.
    at 33–34; Def.’s Reply at 20. Traditional economic analysis suggested to the agency that
    informed customers would put pressure on providers to lower costs and increase the quality of
    care. See 84 Fed. Reg. at 65,526. And the record contains studies touting the benefits of price
    transparency, supporting the agency’s finding that such measures result in “lower and more
    uniform prices.” Id.; see also AR 5008 (“[T]his paper provides evidence that price transparency
    37
    can be effective in the long run, especially when it is available to the entire market.” (discussing
    effects of price transparency on imaging procedures)); AR 5679 (“Use of price transparency
    information was associated with lower total claims payments for common medical services.”);
    AR 6716 (“[M]erely disclos[ing] charge prices (as opposed to a more relevant price indicator) is
    unlikely to translate into consumer savings.” (emphasis added)).
    To be sure, the evidence in the record is not definitive. As Plaintiffs argue, some studies
    caution that increased price transparency may result in anti-competitive effects. Pls.’ Reply at 17
    (citations omitted). But CMS concluded that similar measures in Maine and New Hampshire
    have resulted in increased competition. 84 Fed. Reg. at 65,544. While those examples do not
    prove that the Final Rule will be successful, the agency reasonably concluded they are more
    persuasive than a decades-old case study involving Danish ready-mixed concrete contracts and
    research predating the transparency measures promulgated at the state level. See, e.g., AR 4760;
    AR 5266–67 (cited in Pls.’ Reply at 17).
    In sum, the weight of evidence here satisfies Zauderer, and the Rule is therefore
    constitutional. 25
    25
    Even if Central Hudson applies here, the Final Rule likely satisfies it for the reasons discussed
    above. Central Hudson’s requirement that a speech regulation be no more restrictive than
    necessary appears to focus on whether speech will be 
    burdened. 447 U.S. at 570
    –71 (“The
    Commission also has not demonstrated that its interest in conservation cannot be protected
    adequately by more limited regulation of appellant’s commercial expression. . . . In the absence
    of a showing that more limited speech regulation would be ineffective, we cannot approve the
    complete suppression of Central Hudson’s advertising.”). Plaintiffs have not demonstrated that
    the Final Rule will suppress or alter any expressive content. The agency also has shown its
    regulation would “‘in fact alleviate’ the harms it recited ‘to a material degree.’” 
    NAM, 800 F.3d at 527
    (citing Edenfield v. Fane, 
    507 U.S. 761
    , 771 (1993)). The agency’s reliance on numerous
    studies here is hardly comparable to the pure speculation undergirding other agency actions that
    have been struck down under Central Hudson. See, e.g., 
    Edenfield, 507 U.S. at 771
    (holding
    government did not demonstrate that ban on certain solicitation advanced government’s asserted
    interests of preventing fraud where it “present[ed] no studies” and did not “disclose any
    anecdotal evidence” demonstrating such dangers existed); 
    NAM, 800 F.3d at 526
    –27 & 525 n.21
    38
    C.      Arbitrary and Capricious
    Plaintiffs’ final claim is that the Rule is arbitrary and capricious, and they largely echo
    their First Amendment arguments: that there is a disconnect between the Rule and the agency’s
    goal of improving patients’ decision-making and that the Rule “imposes a disproportionately
    large cost” on the hospitals. Pls.’ Mot. at 27–28
    Under the arbitrary and capricious standard, the scope of judicial review is deferential
    and narrow. Nat’l Ass’n of Home Builders v. Defs. of Wildlife, 
    551 U.S. 644
    , 658 (2007); Ark
    Initiative v. Tidwell, 
    816 F.3d 119
    , 127 (D.C. Cir. 2016). The Court must “confirm that the
    agency has ‘fulfilled its duty to examine the relevant data and articulate a satisfactory
    explanation for its action including a rational connection between the facts found and the choice
    made.’” 
    Tidwell, 816 F.3d at 127
    (internal quotation marks omitted) (quoting Motor Vehicle
    Mfrs. Ass’n of the U.S., Inc. v. State Farm Mut. Auto. Ins. Co., 
    463 U.S. 29
    , 43 (1983)). And
    where an agency’s predictive judgments are implicated, the review standard is “particularly
    deferential.” Rural Cellular Ass’n v. FCC, 
    588 F.3d 1095
    , 1105 (D.C. Cir. 2009). Once the
    Court is satisfied that the agency has discharged its duty, the Court “cannot substitute its
    judgment for that of the agency,” and it must uphold the agency’s decision, even it is of “less
    than ideal clarity.” Defs. of 
    Wildlife, 551 U.S. at 658
    .
    Plaintiffs first contest CMS’s conclusion that information about third-party negotiated
    rates will provide meaningful information to patients about their own out-of-pocket costs.
    According to Plaintiffs, that information will instead confuse patients and might deter them from
    (holding that SEC’s mineral disclosure rule violated First Amendment because SEC could not
    quantify any benefits to show that the rule alleviated the targeted humanitarian issues and where
    one commissioner noted the rulemaking “lack[ed] any analysis of whether the benefits will
    materialize”).
    39
    seeking care if they assume a higher negotiated rate correlates with higher out-of-pocket costs.
    Pls.’ Mot. at 28; see also Br. of Chamber of Commerce at 21, ECF No. 26-1 (“[D]isclosure of
    negotiated reimbursement rates may . . . deter patients from obtaining medical care that they
    need, if individuals fail to recognize that their own financial exposure is much lower than the
    negotiated reimbursement rate that the insurer pays the hospital.” (citing Sheetal M. Kircher et
    al., Opaque Results of Federal Price Transparency Rules and State-Based Alternatives,
    15 J. Oncology Prac. 463, 463 (2019), https://ascopubs.org/doi/pdf/10.1200/JOP.19.00354)).
    But the agency considered this argument and concluded that, on the whole, the Rule
    furthers the government’s dual interests of informing patients and lowering the costs of health
    care. See Def.’s Mot. at 32–37. For some patients—those who are self-pay and those willing to
    pay cash—the published information will tell them their out-of-pocket costs, 84 Fed. Reg. at
    65,528, 65,553, a fact Plaintiffs do not appear to contest. And more generally, these and other
    patients (and third-party analysis groups) will be able to make comparisons among and between
    the hospitals by reference to the amounts that different hospitals are paid for similar items or
    services.
    Because the agency is exercising its predictive judgment in assessing the effects of price
    transparency, it needed only to “acknowledge factual uncertainties and identify the
    considerations it found persuasive.” Maryland v. EPA, 
    958 F.3d 1185
    , 1210 (D.C. Cir. 2020)
    (quoting Rural Cellular 
    Ass’n, 588 F.3d at 1105
    ). The agency did just that by acknowledging
    the potential for patient confusion but concluding that on balance, the “vast majority” stood to
    benefit from “the increased availability of data, especially as it may be reformatted in consumer-
    friendly price transparency tools.” 84 Fed. Reg. at 65,547. It also acknowledged that there are
    “no definitive conclusions on the effects of price transparency on the market” but discussed the
    40
    studies it found most relevant in the absence of a national model. Id.at 65,548–49. Such
    uncertainty is not fatal to the Final Rule; indeed, it is because the “available data does not settle a
    regulatory issue . . . [that] the agency [is entitled to] then exercise its judgment in moving from
    the facts and probabilities on the record to a policy conclusion.” State 
    Farm, 463 U.S. at 52
    .
    Moreover, CMS reasonably concluded that the publication of just chargemaster rates
    suffers from the same deficiencies Plaintiffs claim are associated with the publication of
    negotiated rates. Although chargemaster rates have been public for some time, consumers
    remain “exceptionally frustrated at the lack of publicly available data to help ease [the burden of
    understanding the costs of care].” 84 Fed. Reg. at 65,547. This is likely because chargemaster
    rates are paid in connection with a very small minority of patients and are thus generally
    confusing for the majority of patients. In fact, one of the sources on which the Chamber’s Brief
    relies criticizes chargemaster rates for being opaque and misleading. See Kircher et 
    al., supra, at 463
    (“[B]ecause [the chargemasters’] listed prices likely do not reflect what a patient (or the
    insurance company) will ultimately pay, it is unclear how useful this information is in making a
    comparative cost-based decision.” (citation omitted)). The article further concludes that
    “mandating the publication of chargemasters in their current form does little to empower patients
    through better access to hospital price information and to create a consumer centered
    marketplace.”
    Id. Plaintiffs’ proposed
    approach would appear to magnify any such defects. Cf.
    Merck, 
    2020 WL 3244013
    , at *6 (“[I]t is difficult to see how requiring the disclosure of [‘a price
    that’s rarely paid’] to consumers generally promotes price transparency in any material way.”
    (quoting Oral Arg. Tr. at 39:1)).
    Plaintiffs also argue that the agency woefully underestimated the costs of compliance,
    which will outweigh any benefits of the Final Rule. See Pls.’ Mot. at 27–29. But, as discussed
    41
    above, the agency did not act arbitrarily and capriciously in concluding that the Final Rule could
    have substantial benefits. Nor did the agency “ignore[] the evidence bearing on the [question] of
    compliance costs.” Pls.’ Mot. at 27 (citing Butte County v. Hogen, 
    613 F.3d 190
    , 194
    (D.C. Cir. 2010)). CMS recognized hospitals’ concerns about the “thousands of lines of data
    consumers would have to sift through” and technical hurdles in compiling the data into one file.
    84 Fed. Reg. at 65,556. It ultimately concluded, however, that a single data file 26 will be used
    “by the public in price transparency tools, to be integrated into [electronic health records] for
    purposes of clinical decision-making and referrals, or to be used by researchers and policy
    officials to help bring more value to healthcare.”
    Id. at 65,555–56.
    The agency even identified
    previous types of Medicare data files that were of comparable size yet were easily accessible to
    health care consumers. Id at 65,556.
    When commenters disputed the agency’s assumption that the hospitals’ contracts and
    prices were electronically available and remarked that much of the work would need to be done
    manually, the agency suggested that hospitals request electronic copies of their contracts and rate
    sheets from third-party payers.
    Id. at 65,550.
    27 It also proposed a complementary rule that
    would require insurers to post data, such as negotiated rates, in electronic form, which could
    benefit “less resourced hospitals” in complying with the Rule.
    Id. at 65,550–51.
    It can hardly be
    said hospitals’ concerns about their burden fell on deaf ears. And mindful of comments
    describing compliance as a “herculean task” and recognizing that a short time frame would pose
    26
    Requiring the data to be maintained in a single file is consistent with the statutory mandate that
    hospitals publish “a list.” § 300gg-18(e) (emphasis added). Had the agency required or even
    permitted numerous data files, Plaintiffs certainly would have opposed that move, arguing that
    publishing multiple data files was too far removed from the requirement of a single list.
    27
    Hospitals’ best practices dictates that these charges already be available in contracts and their
    associated rate sheets. 84 Fed. Reg. at 65,546.
    42
    challenges for certain hospitals, CMS modified its rule and delayed its effective date by a year.
    Id. at 65,585.
    That the agency’s proposed solutions may not have been to Plaintiffs’ satisfaction
    does not render the Rule arbitrary and capricious.
    In sum, CMS considered commenters’ concerns, echoed here in Plaintiffs’ briefs, about
    the Rule but determined that those concerns were not persuasive. By acknowledging conflicting
    data and articulating which information it found most convincing, the agency fulfilled its duty to
    examine the evidence before it and connect it to the Final Rule.
    IV.     Conclusion
    For the reasons set forth above, Plaintiffs’ Motion for Summary Judgment is denied, and
    Defendant’s Motion for Summary Judgment is granted.
    DATE: June 23, 2020
    CARL J. NICHOLS
    United States District Judge
    43
    

Document Info

Docket Number: Civil Action No. 2019-3619

Judges: Judge Carl J. Nichols

Filed Date: 6/23/2020

Precedential Status: Precedential

Modified Date: 6/23/2020

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