The Florida Bar v. TIKD Services LLC, A Foreign Limited Liability Company, and Christopher Riley, individually and as Founder of TIKD Services, LLC ( 2021 )


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  •         Supreme Court of Florida
    ____________
    No. SC18-149
    ____________
    THE FLORIDA BAR,
    Complainant,
    vs.
    TIKD SERVICES LLC, A FOREIGN LIMITED LIABILITY
    COMPANY, and CHRISTOPHER RILEY, INDIVIDUALLY AND AS
    FOUNDER OF TIKD SERVICES, LLC,
    Respondents.
    October 14, 2021
    LAWSON, J.
    We have for review a referee’s report on the petition of The
    Florida Bar (Bar) to enjoin respondents, TIKD Services, LLC and
    Christopher Riley (collectively TIKD), from engaging in the
    unauthorized practice of law. The referee recommends that we
    dismiss the Bar’s petition with prejudice. We have jurisdiction. See
    art. V, § 15, Fla. Const.; see also R. Regulating Fla. Bar 10-7.1. For
    the reasons that follow, we disapprove the referee’s
    recommendation, conclude that TIKD is engaged in the
    unauthorized practice of law, and permanently enjoin it from
    engaging in such acts in the future.
    BACKGROUND
    In January 2018, the Bar filed a two-count petition against
    TIKD alleging that it engaged in the unauthorized practice of law,
    and that it held itself out to the public via its website and
    advertisements as qualified to provide legal services. A referee was
    appointed to consider the petition, as well as several motions filed
    by the parties. The referee granted summary judgment in favor of
    TIKD and submitted a report with the following findings and
    recommendations.
    TIKD Services, LLC is not a law firm, and its chief executive
    officer, Christopher Riley, is not a member of the Bar. TIKD
    operates a website and mobile application through which a driver
    can receive legal assistance in the resolution of a traffic ticket. A
    driver who receives a traffic ticket in one of the four counties in
    which TIKD operates can request services by creating an account
    with TIKD via its website, agreeing to its Terms of Service, and
    uploading a picture of his or her traffic ticket. TIKD then analyzes
    the ticket to determine whether it should provide any services to the
    -2-
    driver. If TIKD declines the ticket, the driver is notified, and he or
    she is not charged a fee. If TIKD accepts a ticket, the driver is
    charged a percentage of the ticket’s face value, and his or her
    contact information is forwarded to a Florida-licensed attorney
    whom TIKD has contracted with to provide traffic ticket defense
    services to its customers. All costs associated with defending the
    traffic ticket are paid by TIKD, including any court costs or
    assessed fines. TIKD does not guarantee that a driver’s case will be
    resolved favorably and provides a full refund if points are ultimately
    assessed against a driver’s license.
    A driver who agrees to TIKD’s Terms of Service specifically
    authorizes it to do the following:
    Representation. By using the TIKD Properties and
    purchasing the Services, you authorize us to hire an
    independent licensed attorney on your behalf to
    represent you on all matters concerning the license plate
    number and traffic ticket number submitted by you with
    the TIKD Properties and to make payments to such
    independent licensed attorney on your behalf.
    The attorneys TIKD contracts with are paid a flat rate per case,
    regardless of the case’s outcome. The fee paid to each attorney is
    set by TIKD and is paid from the fee it collects from each driver.
    Each attorney is free to accept or decline representation of any
    -3-
    driver, and drivers are likewise free to accept or decline
    representation from any attorney. If representation is accepted, the
    attorney communicates directly with the driver and handles all
    aspects of his or her ticket defense case.
    On these facts, the referee determined that TIKD is not
    engaged in the unauthorized practice of law, and that it does not
    advertise in a way that would lead a reasonable person to believe it
    is offering legal services to the public. The referee found that TIKD
    provides only administrative and financial services, and that its
    payment of attorney’s fees on behalf of drivers did not convert its
    services into the practice of law, given that rules 4-1.8(f) and 4-
    5.4(d) of the Rules Regulating the Florida Bar (Bar Rules) authorize
    third-party payment of attorney’s fees. She further found that all
    legal services were provided by Florida-licensed attorneys, and that
    there was no evidence TIKD’s services place the public at risk of
    being advised or represented by unqualified persons in legal
    matters. The referee ultimately recommended that a judgment be
    entered in favor of TIKD and that the Bar’s petition be dismissed
    with prejudice.
    -4-
    The Bar, consistent with Bar Rule 10-7.1(f), filed an objection
    to the referee’s report, challenging the conclusion that TIKD is not
    engaged in the unauthorized practice of law. TIKD filed a response
    to the objection, and two amicus briefs were filed; one in support of
    the Bar from a group of private practice lawyers, collectively referred
    to as “Florida Private Practice Lawyers,” and another in support of
    TIKD from Consumers for a Responsive Legal System (Responsive
    Law) and the Center for Public Interest Law.
    ANALYSIS
    In this case, the referee granted summary judgment in favor of
    TIKD, concluding that no material facts were in dispute and that
    TIKD was not engaged in the unauthorized practice of law. This
    Court reviews a referee’s entry of summary judgment de novo. Fla.
    Bar v. Gold, 
    937 So. 2d 652
    , 655 (Fla. 2006); Fla. Bar v. Rapoport,
    
    845 So. 2d 874
    , 877 (Fla. 2003). We agree that no material facts
    are in dispute in this case. From our review of the record, it is
    abundantly clear how TIKD operates, the nature of the services it
    provides, and the content of its advertisements. The only question
    before this Court is thus whether TIKD, as a matter of law, is
    engaged in the unauthorized practice of law.
    -5-
    Under article V, section 15 of the Florida Constitution, this
    Court has the authority to “regulate the admission of persons to the
    practice of law and the discipline of persons admitted.” Included
    within this constitutional mandate is the authority to define what
    constitutes the practice of law, as well as the authority to regulate
    the activities of persons admitted or authorized to so practice. See
    Fla. Bar v. Moses, 
    380 So. 2d 412
    , 417 (Fla. 1980); State ex rel. Fla.
    Bar v. Sperry, 
    140 So. 2d 587
    , 588 (Fla. 1962), vacated on other
    grounds by 
    373 U.S. 379
     (1963). Also included is the authority to
    prohibit unlicensed persons from engaging in acts constituting the
    practice of law. Moses, 
    380 So. 2d at 417
    .
    In defining the practice of law, we have resisted attempts to
    formulate a singular, all-encompassing definition, as the practice
    itself “must necessarily change with the everchanging business and
    social order.” Fla. Bar re Advisory Opinion—Medicaid Planning
    Activities by Nonlawyers, 
    183 So. 3d 276
    , 285 (Fla. 2015) (quoting
    Fla. Bar v. Brumbaugh, 
    355 So. 2d 1186
    , 1191-92 (Fla. 1978)).
    Nevertheless, in assessing whether certain acts constitute the
    practice of law, we generally consider the following:
    -6-
    [I]n determining whether the giving of advice and counsel
    and the performance of services in legal matters for
    compensation constitute the practice of law it is safe to
    follow the rule that if the giving of such advice and
    performance of such services affect important rights of a
    person under the law, and if the reasonable protection of
    the rights and property of those advised and served
    requires that the persons giving such advice possess legal
    skill and a knowledge of the law greater than that
    possessed by the average citizen, then the giving of such
    advice and the performance of such services by one for
    another as a course of conduct constitute the practice of
    law.
    Sperry, 
    140 So. 2d at 591
    .
    The referee in this case did not apply the above factors in
    determining that TIKD was not engaged in the unauthorized
    practice of law. She instead primarily relied on her finding that
    TIKD provides only administrative and financial services, and that it
    delegates all substantive legal matters to Florida-licensed attorneys.
    Having considered the Sperry factors, however, we conclude that
    they support a finding that TIKD is engaged in the unauthorized
    practice of law.
    First, the services TIKD provides have the potential to
    substantially affect whether a driver timely receives legal
    representation and the quality of the representation he or she
    receives. The ability to timely obtain quality representation in a
    -7-
    traffic citation matter, as well as the satisfaction of all assessed
    fines and costs, has the potential to substantially affect a driver’s
    rights under the law, such as whether he or she retains the
    privilege of driving or has points assessed against his or her license.
    See 
    id. at 591
    ; see also §§ 318.15 (Failure to Comply with Civil
    Penalty or to Appear; Penalty), 322.27 (Authority of Department to
    Suspend or Revoke Driver License or Identification Card), Fla. Stat.
    (2020).
    TIKD advertises the legal services that are at the core of its
    business model directly to the public and thereby directly solicits
    drivers with legal problems. When a driver engages its services,
    TIKD conducts a business review of his or her legal matter to
    determine whether it can profitably handle the case (with
    profitability as the only apparent criterion considered). It then
    either rejects the representation or sends the case to one of the
    lawyers it contracts with. TIKD could routinely miss critical
    deadlines that substantially impair the legal rights of its clients. It
    could also fail in its contractual obligation to pay fines owed,
    resulting in a client’s loss of driving privileges or other legal
    sanctions. However, because TIKD is not a lawyer, this Court
    -8-
    would be powerless to act for the protection of the public. See art.
    V, § 15, Fla. Const. 1
    Second, TIKD collects money from its legal clients and
    promises to use that money to pay any court costs or fines that the
    legal client incurs as a result of the traffic citation. If a lawyer took
    up-front money from a client to satisfy monetary obligations
    anticipated to be incurred at the conclusion of a legal proceeding,
    the lawyer would be required to hold that money in trust for the
    benefit of the client. R. Regulating Fla. Bar 5-1.1(a). Because TIKD
    is not a law firm, there are no protections in place to safeguard the
    money of these legal clients and thereby assure that the money is
    actually available to satisfy the future legal obligations associated
    with the legal matter.
    Third, an inherent conflict and corresponding risk to the
    public arises whenever a nonlawyer like TIKD controls and derives
    its income from the provision of legal services. Like any other
    1. The fact that TIKD apparently does not routinely miss legal
    deadlines is of no consequence because the precedent we would set
    by allowing this nonlawyer entity to directly advertise legal services
    and accept legal clients would necessarily open the door for any
    nonlawyer to similarly control the provision of legal services in the
    same way—and with no oversight from this Court.
    -9-
    business entity, TIKD is motivated by a desire to maintain and
    increase profitability. When coupled with the provision of legal
    services to the public, there is a risk that such motives will
    eventually give rise to a conflict between the profit demands of the
    nonlawyer and the professional obligations of attorneys to act in the
    interests of a client. See R. Regulating Fla. Bar 4-1.7(a)(2). TIKD is
    not subject to the Bar’s jurisdiction and, other than Bar discipline
    proceedings against individual attorneys, there is no means by
    which to protect the public or guard against such conflicts.
    Fourth, as a nonlawyer, TIKD simply lacks the skill or training
    to ensure the quality of the legal services provided to the public
    through the licensed attorneys it contracts with, nor does it possess
    the ability to ensure compliance with the Rules of Professional
    Conduct or to otherwise guard against the type of conflict discussed
    above. By contrast, if this were a law firm, its owners would be
    ethically required to properly supervise any less-experienced
    lawyers to whom they assigned a legal matter, see R. Regulating
    Fla. Bar 4-5.1(a)-(b), and those owners would possess the legal
    training that would prepare them for that supervision. Nowhere is
    TIKD’s lack of skill or training in the legal profession more evident
    - 10 -
    than in its advertisements, which include statements such as,
    “TIKD provides you with a more convenient, more cost-effective
    alternative to hiring your own lawyer or using a lawyer referral
    service.” Such advertisements are likely to lead a reasonable
    person to believe that utilizing TIKD’s services is equivalent to or a
    substitute for hiring an attorney. See, e.g., Fla. Bar v. Becerra, 
    661 So. 2d 299
    , 300 (Fla. 1995) (enjoining respondent from advertising
    in a manner that may lead a reasonable person to believe that she
    is capable of providing legal services). In the end, the reasonable
    protection of a driver’s legal rights and interests in a traffic citation
    matter require that the type of services TIKD provides and
    advertises to the public be performed or overseen by a person who
    possesses a knowledge and skill in the law greater than that
    possessed by the average citizen. See Sperry, 
    140 So. 2d at 591
    .
    The referee also failed to cite any cases or rules authorizing a
    comparable bifurcation of responsibilities between lawyers and
    nonlawyers with respect to the provision of legal services. A review
    of our case law reveals that we have unanimously determined
    similar arrangements to constitute the unauthorized practice of
    law, particularly when the arrangement resulted in a nonlawyer
    - 11 -
    either deriving income from or exercising a degree of control over
    the provision of legal services.
    In Florida Bar v. Consolidated Business & Legal Forms, Inc.,
    
    386 So. 2d 797
     (Fla. 1980), we adopted a referee’s recommendation
    to enjoin a corporation operated by nonlawyers from offering legal
    services to the public through licensed attorneys in its employ. 
    Id. at 798-801
    . The referee in the case found that the respondent
    improperly exercised a degree of control over the legal services
    provided by the attorneys in its employ by engaging in acts typically
    reserved to those licensed to practice law. 
    Id. at 799
    . Specifically,
    the referee found that the respondent controlled which legal
    services were offered, determined on what matters attorney time
    was spent, set and collected fees for legal services, and established
    policies for the advance payment of fees and costs. 
    Id.
    The referee in Consolidated Business ultimately concluded,
    however, that even if the respondent somehow changed its business
    practices to no longer exercise a degree of control over the attorneys
    in its employ and the provision of legal services, its inability to
    generate income from means other than the provision of legal
    - 12 -
    services was dispositive of whether it was engaged in the
    unauthorized practice of law. 
    Id.
     The referee explained:
    Assuming that these practices could be corrected by the
    respondent, would the respondent then be free of the
    charge of unauthorized practice? It is the finding of this
    Referee that this question must be answered in the
    negative. The respondent has shown no other means of
    producing income other than by the providing of legal
    services which is clearly the practice of law. Were the
    respondent to cease the providing of such services, then
    it would cease to exist as an income producing
    enterprise. The nature of the corporate business is such
    that it must be deemed to be engaged in the
    unauthorized practice of law with or without the
    examples of lay control . . . .
    
    Id.
    We quoted this analysis with approval in Consolidated
    Business and today reaffirm the principle that only attorneys
    licensed to practice law in Florida are authorized to act like a law
    firm by advertising and selling the legal services of lawyers to the
    public unless authorized by our rules.2 Therefore, we readily
    conclude that the nature of TIKD’s business is such that it cannot
    2. While we reaffirm the test outlined in Consolidated
    Business for determining what conduct constitutes the practice of
    law, we also note that this Court can authorize nonlawyer
    organizations to profit from the marketing of legal services—and has
    done so. See infra note 3.
    - 13 -
    be deemed as anything other than engaged in the unauthorized
    practice of law. As in Consolidated Business, TIKD exercises a
    degree of control over the attorneys it contracts with and the
    services they provide. TIKD screens all traffic tickets and selects
    which matters, and correspondingly which legal issues, get
    assigned to an attorney, as well as the timing of that assignment.
    TIKD’s Terms of Service, not a licensed attorney, designate when an
    attorney-client relationship is initiated. The fee paid to each
    attorney is set and collected by TIKD, and the contract TIKD enters
    into with each attorney requires that the attorney provide legal
    services in accordance with the “TIKD Guidelines,” which “describe
    the Attorney’s responsibilities in providing Services to each [driver].”
    Further, just like Consolidated Business and Legal Forms,
    TIKD has no means of producing income except through the
    provision of legal services—i.e., the representation of clients in a
    civil or criminal county court proceeding. That is, TIKD is in the
    business of selling legal services to the public. If it stopped
    contracting with attorneys, TIKD could not legally represent drivers
    in court proceedings, and its business would cease to exist.
    - 14 -
    More recently, we also addressed a similar business model in
    Florida Bar re Advisory Opinion—Medicaid Planning Activities by
    Nonlawyers, 
    183 So. 3d 276
    . There, nonlawyer Medicaid planning
    companies advertised legal services to the public, accepted
    members of the public as clients, and employed attorneys to provide
    the legal services for which the planning companies collected a fee.
    We determined that “unless the client establishes an independent
    attorney-client relationship with the attorney, payment from the
    client is directly to the attorney, and the initial determination that
    the particular legal document or Medicaid planning strategy is
    appropriate for the client given the client’s particular factual
    circumstances is the determination of the attorney, then the
    company would be engaged in the unlicensed practice of law.” 
    Id. at 284
     (quoting committee’s opinion with approval). TIKD is
    engaged in the unlicensed practice of law under this test. Although
    TIKD’s customers ultimately appear to establish an independent
    attorney-client relationship with one of TIKD’s contractually
    retained lawyers, the other two factors are clearly not met.
    We are convinced that our precedent in this area is sound
    given “the inherent danger of the [unregulated] intervention of lay
    - 15 -
    persons or organizations in the attorney-client relationship,”
    Consolidated Business, 
    386 So. 2d at 801
    . Many of the dangers
    inherent in this type of intervention have already been addressed,
    as we explained how the ethical standards governing lawyers and
    law firms would apply to prohibit a law firm from dealing with legal
    clients (and their money) in the same way that TIKD does. The
    bottom line is that “[a]n attorney in dealings with his client must
    exercise a much higher standard of good faith than is required in
    ordinary business dealings or arm’s length transactions.” Brigham
    v. Brigham, 
    11 So. 3d 374
    , 386 (Fla. 3d DCA 2009). Were we to
    abandon these higher standards by allowing nonlawyer entities
    unburdened by them to profit from the commoditization of legal
    services—through the unregulated marketing and sale of a lawyer’s
    time—it would be difficult, if not impossible, to logically defend
    constraining the income potential of law firms by regulating their
    dealings with legal clients.
    Ideally, these regulations would be unnecessary. They are,
    after all, designed to enforce high standards of conduct that would
    naturally flow, without regulation, from a professional culture in
    which attorneys are routinely inculcated with classic virtues such
    - 16 -
    as courage, truthfulness, diligence, humility, and an internalized
    ethic that places fidelity to just action, client loyalty, and support
    for the institutions that make freedom under the rule of law
    possible above raw financial gain. We will certainly not jettison
    these ideals by sanctioning the unregulated commoditization of
    legal services—a paradigm shift that would put corporations
    governed solely by the profit motive between lawyers and their
    clients. 3
    3. We fully acknowledge that TIKD appears to have found a
    profitable business niche that capitalizes on an unusually high rate
    of traffic citation dismissals, resulting in a very “good deal” for most
    of the corporation’s legal clients. We also acknowledge that Mr.
    Riley appears to run that business well and would presumably
    continue to do so—unless the anomalies that cause the high
    dismissal rate in those jurisdictions where his algorithm predicts a
    profit margin are corrected. It could be argued, therefore, that TIKD
    in some ways increases affordable access to our justice system.
    However, irrespective of any benefits arguably created by TIKD’s
    unique, and perhaps temporary, niche, we cannot address the
    access to justice problem by allowing nonlawyer corporations to
    engage in conduct that, under this Court’s sound precedent,
    constitutes the practice of law.
    We recognize that advances in technology have allowed for
    greater access to the legal system through readily available legal
    forms, which represent the commoditization of legal work products
    that at one time were only readily accessed by hiring lawyers.
    Although continuing advances in technology could offer similar
    opportunities, those issues should be explored through this Court’s
    rulemaking process—see R. Regulating Fla. Bar 1-12.1—where
    - 17 -
    Two final points merit mention. First, the referee in this case
    also determined that TIKD is simply paying for an attorney on
    behalf of a driver and that Bar Rules 4-1.8(f) and 4-5.4(d) authorize
    such payments by third parties. Bar Rules 4-1.8(f) and 4-5.4(d)
    authorize an attorney to accept payment for services from a third-
    party if the client gives informed consent, there is no interference
    with the attorney’s professional judgment, and information related
    to the representation is protected. The two rules, as well as the rest
    of the Rules of Professional Conduct, define what conduct attorneys
    may engage in and do not establish the boundary between what is
    or is not the practice of law. Further, the two rules are not even
    implicated under the facts of this case. TIKD designates a portion
    of the fee it collects from drivers for the payment of the attorney it
    retains on the driver’s behalf. That is, TIKD does not use third-
    party funds to pay the attorney, but instead uses the driver’s own
    differentiation is possible and where all ramifications can be fully
    explored with all interested parties. Cf. In re Amends. to Rules
    Regulating the Fla. Bar—Subchapter 4-7 (Law. Referral Servs.), 
    238 So. 3d 164
    , 165 (Fla. 2018) (amending Bar Rule 4-7.22 to authorize
    and regulate nonlawyer “Qualified Providers” that receive a
    monetary or other benefit for the referral of prospective clients to
    lawyers or law firms).
    - 18 -
    funds, essentially holding the designated portion of the collected fee
    in trust for the benefit of the driver.
    Finally, TIKD contends that it plainly discloses its nonlawyer
    status to the public on its website and in its Terms of Service, and
    that the Bar has produced no evidence of harm to the public.
    However, TIKD’s disclosure of its nonlawyer status to the public
    does not permit it to do what its status as a nonlawyer prohibits it
    from doing. See § 454.23 (Attorneys at Law; Penalties), Fla. Stat.
    (2020). There is also no requirement in cases involving the
    unlicensed or unauthorized practice of law that the Bar produce
    evidence of actual harm to the public; rather, the potential for such
    harm is sufficient. See Moses, 
    380 So. 2d at 417
    . The inherent
    conflict that arises when a nonlawyer either derives income from or
    exercises a degree of control over the provision of legal services
    presents a substantial risk that the public will be exposed to and
    harmed by “incompetent, unethical, or irresponsible
    representation.” 
    Id.
    CONCLUSION
    Accordingly, the referee’s recommendation is disapproved.
    Respondents, TIKD Services, LLC, a foreign limited liability
    - 19 -
    company, and Christopher Riley, individually and as founder of
    TIKD Services, LLC, are hereby permanently and perpetually
    enjoined from engaging in the acts complained of, as well as any
    other acts constituting the unauthorized practice of law in the State
    of Florida.
    The Bar has requested that the costs of this proceeding be
    taxed against TIKD. See R. Regulating Fla. Bar 10-7.1(d)(2). The
    Court reserves ruling on the request until the Bar files an affidavit
    of costs.
    It is so ordered.
    LABARGA and GROSSHANS, JJ., concur.
    CANADY, C.J., concurs in result with an opinion.
    COURIEL, J., dissents with an opinion, in which POLSTON and
    MUÑIZ, JJ., concur.
    NOT FINAL UNTIL TIME EXPIRES TO FILE REHEARING MOTION
    AND, IF FILED, DETERMINED.
    CANADY, C.J., concurring in result.
    I agree that our precedents regarding the unauthorized
    practice of law support the Bar’s position in this case. I therefore
    concur in enjoining the Respondents from the acts complained of
    and other acts constituting the unauthorized practice of law. In my
    view, any reexamination of the policy judgments reflected in our
    - 20 -
    precedents on this subject should be undertaken in the context of
    rule proceedings related to proposed amendments to the Rules
    Regulating the Florida Bar.
    COURIEL, J., dissenting.
    TIKD formulated no legal strategy. It gathered no evidence. It
    filed no court papers. It made no court appearances, no arguments
    to a judge or jury. Other than in explaining its offerings on its
    website, it answered no questions. It did not, because it could not,
    promise its customers that their communications would be
    privileged. In short, if you had hired TIKD to solve your legal
    problem and received only what the company offered—without the
    services of the member of The Florida Bar it helped you find—you
    probably would have wanted your money back.
    That is because TIKD offered not legal services, but a business
    proposition: hire a lawyer we introduce, at a fee we set, and you will
    not bear the risk that the lawyer’s services, or indeed your ticket,
    will cost you more than our fee. Offering that bargain does not
    constitute the practice of law, and thus cannot have constituted the
    unauthorized practice of law. Because today’s decision reaches well
    beyond our constitutional mandate to “regulate the admission of
    - 21 -
    persons to the practice of law and the discipline of persons
    admitted[,]” art. V, § 15, Fla. Const., and into the business
    arrangements of people trying to solve their legal problems, I
    respectfully dissent.
    I
    While it is true that we review a referee’s entry of summary
    judgment de novo, majority op. at 5, it is nevertheless worth
    pausing to acknowledge a few of the facts found by the referee in
    this matter.
    First, the referee found facts about TIKD’s business model.
    Reduced to its fundamentals, TIKD “provide[d] a technology
    platform and financial guarantee for drivers who have received a
    traffic ticket.” Report of Referee at 6. The technology platform was
    familiar to anybody with a smartphone: create an account, read (if
    you like) the company’s terms of service, 4 visit (if you like) a link
    containing answers to “frequently asked questions,” then click in
    4. Those terms state, in bold text, that the agreement forms
    no attorney-client relationship between TIKD and the customer, and
    that TIKD is not a law firm. ROA at 86. Additionally, and
    importantly, they state that TIKD will not provide services in
    connection with criminal and serious infractions. ROA at 87.
    - 22 -
    agreement if you decide to proceed. The financial guarantee was
    perhaps less familiar, 5 but not complicated. TIKD offered its
    customers a degree of certainty about the financial impact of
    defending a traffic ticket. Customers paid more than zero, but no
    more than TIKD’s fee, which it set based on its assessment of what
    was likely to happen. TIKD thus bought the upside potential of a
    positive financial outcome (when the ticket was resolved for less
    than what the customer was charged) and bore the downside risk of
    loss (when it was not, including when financial penalties and points
    were assessed). TIKD charged no fee to potential customers whose
    tickets it declined to match with an attorney. If TIKD did, in fact,
    make a match, it calculated its fee without discussion or
    negotiation with the customer.
    5. Less familiar, that is, to those of us who are not financial
    professionals. Those who are might see in TIKD’s product more
    than a passing resemblance to a hedge. See Hedge, Black’s Law
    Dictionary (11th ed. 2019) (“To use two compensating or offsetting
    transactions to ensure a position of breaking even; esp., to make
    advance arrangements to safeguard oneself from loss on an
    investment, speculation, or bet, as when a buyer of commodities
    insures against unfavorable price changes by buying in advance at
    a fixed rate for later delivery.”). The Bar does not, at least in this
    case, argue that it would be improper for a lawyer to offer such a
    financial bargain.
    - 23 -
    Second, setting aside the majority’s conclusion that, as a
    matter of law, TIKD’s advertisements constituted legal advice—to
    which we will come later—the referee found that, as a matter of fact,
    TIKD did not give legal advice. See Report of Referee at 6 (“In the
    process of deciding whether to accept a ticket, TIKD does not give
    the driver any legal advice or tell the driver about available defenses
    or the likelihood of a fine.”); id. at 7 (“TIKD does not give legal advice
    or provide legal representation to ticketed drivers.”). From the
    “frequently asked questions” section of its website, where today’s
    majority finds impermissible attorney advertising, the referee
    quoted as follows:
    Why should I choose to use TIKD?
    TIKD provides a simple, cost-effective option for you to
    take action on your traffic ticket. Remember, we are not a
    law firm and we do not provide legal advice. We’re number
    crunchers and technology lovers and we’re here to offer you
    a new way to handle your traffic ticket.
    Can’t I hire a lawyer to do the same thing for me?
    You sure can! And we encourage you to do the
    research and make an informed choice on what’s best for
    you and your individual case. . . .
    Can I talk to the lawyer who will handle my case?
    - 24 -
    Absolutely. Your lawyer is YOUR lawyer. Once we
    have reviewed and verified your traffic ticket you will be
    provided with your lawyer’s contact information. You can
    contact your lawyer directly and TIKD does not participate
    in your relationship with your lawyer.
    Do I have to pay my lawyer separately?
    No. A portion of what you pay to TIKD will go directly
    to your lawyer. The amount you pay to TIKD is all you will
    ever have to pay.
    Id. at 10. TIKD did not, for example, participate in attorney-client
    communications over which a customer could plausibly assert the
    privilege; that is, communications in anticipation of litigation, in
    which advice tailored to the client’s particular case presumably
    would have occurred. See id. at 8 (“Drivers communicate directly
    and confidentially with their attorneys, not through TIKD.”). TIKD
    expressly advised potential customers that it was “not an attorney
    and does not provide any legal advice . . . ALL LEGAL MATTERS
    ARE HANDLED BY INDEPENDENT LICENSED ATTORNEYS HIRED
    ON YOUR BEHALF. TIKD WILL NOT PROVIDE YOU WITH ANY
    LEGAL ADVICE OR DISCUSS THE LEGAL ASPECTS OF YOUR
    CASE WITH YOU.” Id. at 9. In sum, nobody claims, nor is there
    any evidence, that TIKD gave any customer individualized legal
    advice about his or her ticket or case; that anybody mistakenly
    - 25 -
    thought TIKD was a law firm; or that TIKD directed or interfered
    with the customer’s attorney’s legal work.
    Third, and again leaving aside the status of this conclusion as
    a legal matter, the referee found that TIKD’s customers did in fact
    enter into independent relationships with the attorneys matched
    individually to their cases. Having determined that a ticket met its
    criteria, TIKD would pass the driver’s contact information and ticket
    to a licensed Florida attorney, who was free to accept or decline the
    opportunity to work for TIKD’s customer, at a rate of compensation
    set by TIKD. If the attorney accepted, his or her representation of
    TIKD’s customer would be governed by an engagement letter
    negotiated between the two of them, without any involvement by
    TIKD. The customer, meanwhile, was free to decline TIKD’s
    proposed match for any reason. If the attorney declined, TIKD
    might send the customer’s information to another candidate; if
    there were no takers, TIKD gave the driver a full refund, and off he
    or she went to find a lawyer the old-fashioned way. Report of
    Referee at 7. Where there was a match, however, attorney and
    client worked and communicated directly together, with no
    participation by TIKD—which, crucially, had no control over how
    - 26 -
    the legal services were rendered, and no participation in the defense
    of the ticket. At the end of the day, if the ticket was dismissed,
    TIKD kept its fee; if a fine was assessed, TIKD paid it, whether it
    was more or less than its fee; and if points were assessed, TIKD
    gave the customer a full refund. Id. at 8.
    Fourth, and finally, the Bar does not allege, and provided the
    referee no evidence, that any customer complained about or was
    harmed by TIKD’s work. The record contains no evidence of any
    complaints to the Bar about any of the independent lawyers to
    whom TIKD’s customers were introduced.
    The Bar’s complaint against TIKD alleged two violations
    amounting to the unauthorized practice of law: first, that TIKD
    advertised in a fashion that would lead a reasonable lay person to
    believe TIKD was qualified to offer legal services to the public; and
    second, that TIKD in fact offered legal services through members of
    The Florida Bar in a way that “violate[d] the letter and spirit” of our
    cases. The referee disagreed on both counts.
    - 27 -
    II
    A
    As this Court noted in Florida Bar v. Moses, 
    380 So. 2d 412
    ,
    417 (Fla. 1980), “[t]he single most important concern in the Court’s
    defining and regulating the practice of law is the protection of the
    public from incompetent, unethical, or irresponsible
    representation.”
    Here, the record contains no evidence that the public received
    any incompetent, unethical, or irresponsible representation due to
    TIKD’s business. The lawyers to whom TIKD introduced its users
    were all members of the Florida Bar, subject to its rules and to its
    (and our) discipline. We have been directed to no alleged
    malpractice, or even dissatisfaction, involving lawyers matched with
    their clients by TIKD. We therefore cannot conclude, on this record,
    that the public needed the Bar’s protection from TIKD, or that its
    operations even once had a negative effect on the administration of
    justice. But see Fla. Bar v. Neiman, 
    816 So. 2d 587
    , 596 (Fla. 2002)
    (“[D]efining the practice of law must be considered in the context of
    our obligation to protect the public . . . . [T]he major purpose for
    prohibiting the unlicensed practice of law is to protect the
    - 28 -
    consuming public from being advised and represented in legal
    matters by unqualified persons who may put the consuming
    public’s interests at risk.”); Fla. Bar v. Schramek, 
    616 So. 2d 979
    ,
    984 (Fla. 1993) (finding that it was necessary to enjoin a man and
    his company from publishing “kits” used for seeking legal relief and
    assisting debtors in bankruptcy because this constituted the actual
    practice of law which was in fact detrimental to the public).
    B
    Today’s majority winds up protecting something else: the
    traditional way people find, or fail to find, satisfactory counsel for
    traffic tickets, and the business interests that have come to rely on
    the way things have generally been. The majority finds no “cases or
    rules authorizing a comparable bifurcation of responsibilities
    between lawyers and nonlawyers with respect to the provision of
    legal services.” Majority op. at 12. That presumes, incorrectly, that
    it is up to us to authorize how people in a free market bargain with
    lawyers and nonlawyers to address their legal problems. If we have
    such authority, it is not given to us by our constitution, which says
    merely that we “regulate the admission of persons to the practice of
    law and the discipline of persons admitted.” Art. V, § 15, Fla.
    - 29 -
    Const. That mandate cannot be read to include a plenary power to
    regulate the business models of lawyers or their firms, to say
    nothing of nonlawyers and their enterprises.
    TIKD’s business model required it to accept tickets that could
    likely be resolved at a cost of production (that is, the amount it
    would pay to counsel, plus its overhead) lower than the fee the
    customer was willing to pay. Nothing about that calculation would
    be different if TIKD was run by an attorney—because, after all, it is
    a calculation, followed by an investment of money, and not legal
    advice followed by the defense of a case.
    TIKD, the Bar says, cannot produce income without lawyers
    practicing law. That is also true of parties who provide litigation
    finance, 6 who do not themselves give legal advice or do other legal
    6. See Paul Sullivan, Pandemic is Expected to Bring More
    Lawsuits, and More Backers, New York Times, June 19, 2020
    https://www.nytimes.com/2020/06/19/your-money/lawsuits-
    litigation-finance-coronavirus.html (explaining that litigation
    financing companies are “nonrecourse financing” arrangements,
    “meaning if the company or lawyers lose the case, they don’t owe
    the investors anything,” which allows law firms and companies to
    minimize risk while still having access to working capital); Connie
    Loizos, This Young Litigation Finance Startup Just Secured $100
    Million to Chase Cases it Thinks Will Win, Tech Crunch, Sept. 18,
    2019, https://techcrunch.com/2019/09/17/this-young-litigation-
    finance-startup-just-secured-100-million-to-go-after-cases-it-
    - 30 -
    work. It is true of insurers who hire lawyers for their covered
    customers. See R. Regulating Fla. Bar 4-1.8(f), 4-5.4(d).7 It is true
    of court reporters, people who prepare trial graphics, and indeed an
    entire economy incident and complementary to the practice of law
    thinks-are-winners/ (describing a start-up litigation financing
    company and stating that litigation financing is, “[i]n a nutshell . . .
    fund[ing] plaintiffs and law firms in cases where it looks like there
    will be a winning ruling”); Jacob Gershman, Lawsuit Funding, Long
    Hidden in the Shadows, Faces Calls for More Sunlight, The Wall
    Street Journal, Mar. 21, 2018 8:00 AM,
    https://www.wsj.com/articles/lawsuit-funding-long-hidden-in-the-
    shadows-faces-calls-for-more-sunlight-1521633600 (reporting that
    as of December 31, 2017, the top four litigation financing funds
    raised a total of $1.2 billion); Sara Randazzo, Litigation Funding
    Moves into Mainstream, The Wall Street Journal, Aug. 4, 2016 3:20
    PM, https://www.wsj.com/articles/litigation-funding-moves-into-
    mainstream-1470338402 (describing the increasing availability of
    litigation funding to investors other than large hedge funds,
    including individual “accredited investors” as that term is defined
    by the U.S. Securities and Exchange Commission); Mattathias
    Schwartz, Should You be Allowed to Invest in a Lawsuit?, New York
    Times, Oct. 22, 2015,
    https://www.nytimes.com/2015/10/25/magazine/should-you-be-
    allowed-to-invest-in-a-lawsuit.html (describing the historical and
    modern use of litigation financing and reporting that one of the
    larger funds, formerly known as IMF Bentham and now known as
    Omni Bridgeway, had as of 2015 a portfolio of 39 cases with a value
    of over $2 billion).
    7. Though it cites them, the majority reassures us these rules
    “are not even implicated under the facts of this case.” Majority op.
    at 19. And while well that thankfully may be, it is not because any
    logical principle limits the majority’s conclusion from affecting those
    rules.
    - 31 -
    that we have neither the constitutional authority nor the capacity to
    regulate.
    C
    We have not purported to have that authority in our cases.
    We did not do so in State ex rel. Florida Bar v. Sperry, 
    140 So. 2d 587
     (Fla. 1962) vacated on other grounds by 
    373 U.S. 379
     (1963).
    There, we prohibited a man not licensed to practice law in Florida
    from, among other things, holding himself out to the public as a
    patent attorney; rendering legal opinions; preparing, drafting and
    construing documents; and “otherwise engaging in the practice of
    law.” Id. at 596. As we said there:
    The reason for prohibiting the practice of law by
    those who have not been examined and found qualified to
    practice is frequently misunderstood. It is not done to
    aid or protect the members of the legal profession either
    in creating or maintaining a monopoly or closed shop. It
    is done to protect the public from being advised and
    represented in legal matters by unqualified persons over
    whom the judicial department can exercise little, if any,
    control in the matter of infractions of the code of conduct
    which, in the public interest, lawyers are bound to
    observe.
    Id. at 595. TIKD, of course, did not advise or represent in legal
    matters any of its customers, who received those legal services from
    - 32 -
    duly licensed Florida attorneys, subject at all times to our
    discipline.
    Nor is the majority’s decision today compelled by Florida Bar v.
    Consolidated Business & Legal Forms, Inc., 
    386 So. 2d 797
     (Fla.
    1980). In that case, we considered a company that was expressly
    “in the business of offering legal services through members of The
    Florida Bar who [we]re its full time employees.” 
    Id. at 798
    . There
    as here, the officers and stockholders of the company were “non-
    lawyers with no legal training,” but those nonlawyers “supervise[d]
    and control[led] the day to day business of the corporation” as it
    advised and performed legal services for clients. 
    Id.
     The company,
    through its nonlawyer employees, limited the amount of client
    conference time per individual case, promulgated legal forms to be
    used as part of the legal services rendered, and had access to the
    files and work product generated by its lawyer employees on behalf
    of its customers. 
    Id. at 799
    . Further, the company terminated its
    lawyer employees at will, holding on to client files when it did so,
    and not notifying clients when their matters were transferred to new
    lawyers. Most importantly, the referee in that matter found that the
    company’s practices “resulted in injury or inadequate
    - 33 -
    representation of [its] clients,” several of which the referee
    specifically identified as having been prejudiced. 
    Id. at 800
    .
    On those very different facts, we concluded that the business
    in question was engaged in the unauthorized practice of law, and
    found it illustrated “the inherent danger of the intervention of lay
    persons or organizations in the attorney-client relationship.” 
    Id. at 801
    . We have been solicitous of that relationship, and rightfully so.
    See Fla. Bar re Advisory Op.—Medicaid Planning Activities by
    Nonlawyers, 
    183 So. 3d 276
     (Fla. 2015) (finding that nonlawyers
    were impermissibly practicing law when they drafted personal
    service contracts, prepared and executed qualified income trusts,
    and gave legal advice about the implementation of Florida law to
    obtain Medicaid benefits). But TIKD did not exercise similar control
    over anybody’s attorney-client relationship, direct the way legal
    services were rendered, or control any lawyer’s legal advice.
    Nor have we been given evidence that TIKD’s actions harmed
    anybody. This is in stark contrast to the documented harm that
    occurred to clients in both Medicaid Planning Activities by
    Nonlawyers and Consolidated Business & Legal Forms, Inc. See
    Medicaid Planning Activities by Nonlawyers, 183 So. 3d at 285
    - 34 -
    (“Testimony described the type of harm caused by nonlawyer
    Medicaid planners which includes denial of Medicaid eligibility,
    exploitation, catastrophic or severe tax liability, and the purchase of
    inappropriate financial products threatening or destroying clients’
    life savings.”); see also Consol. Bus. & Legal Forms, Inc., 
    386 So. 2d at 800
     (approving referee report finding that company’s actions
    “resulted in injury or inadequate representation of [its] clients”).
    Tellingly, in both of those cases, the documented harm was directly
    caused by nonlawyers engaging in substantive legal work for their
    clients.
    D
    Next, we come to the majority’s decision that “TIKD advertises
    the legal services that are the core of its business model directly to
    the public and thereby directly solicits drivers with legal problems.”
    Majority op. at 8. There is no dispute that TIKD advertised directly
    to the public. And yet it advertised not its legal services or the legal
    services of any particular lawyer, but the financial bargain and
    attorney introduction described on its website. 8 See Report of
    8. While the record contains evidence of no such thing, the
    majority fears “TIKD could routinely miss critical deadlines that
    - 35 -
    Referee at 10 (quoting language about TIKD’s services from its
    “Frequently Asked Questions” page on its website); see also ROA at
    181 (screenshot of TIKD’s former website describing “What TIKD
    Does”).
    The parties to the communication matter, because “regardless
    of a putative client’s subjective beliefs, there can be no attorney-
    client relationship when the client does not consult with the
    attorney, especially when there is no contact between them.”
    Jackson v. BellSouth Telecommunications, 
    372 F.3d 1250
    , 1282
    (11th Cir. 2004) (citing Fla. Bar v. Beach, 
    675 So. 2d 106
     (Fla.
    1996)). TIKD’s advertisements were non-attorney communications,
    subject to the prohibitions on misleading advertisement generally
    applicable in Florida. See §§ 817.41, 817.44, Fla. Stat. (2020).
    substantially impair the legal rights of its clients” or “fail in its
    contractual obligation to pay fines owed, resulting in a client’s loss
    of driving privileges or other legal sanctions.” Majority op. at 8-9.
    TIKD might also abscond with its customers’ money, leaving
    nothing to pay the state if and when fines come due. Id. at 9.
    Worst of all, “because TIKD is not a lawyer, this Court would be
    powerless to act for the protection of the public.” Id. Even as
    monsters under the bed go, these vanish with particular dispatch.
    This Court is not powerless to act where there has been a breach of
    contract and is not confined to remedying only those injuries to
    people’s rights and interests committed by lawyers.
    - 36 -
    So, too, does the content of the communication matter. If
    what TIKD’s website contains—a list of options, not specifically
    addressed to any client, about certain legally permissible responses
    to a traffic ticket—constitutes legal advice, then so does Florida’s
    Uniform Traffic Citation, which itself lists “options.” 9 To hold that
    so generalized a communication constitutes advice strains the word
    beyond its generally accepted meaning, which, especially as applied
    to lawyers, generally connotes learned and informed counsel. 10 It is
    strange indeed that we have seized upon a company’s having told
    consumers that they have options to put it out of business.
    9. The Florida Uniform Traffic Citation promulgated by the
    Florida Department of Highway Safety and Motor Vehicles gives the
    recipient the option to (1) pay the fine, (2) contest the citation, or (3)
    take a driver improvement course. If the driver elects to take the
    driver improvement course, there is a reduction in the applicable
    fine. See Fla. Dep’t of Highway Safety & Motor Vehicles, Traffic
    Citations, flhsmv.gov/traffic-citations/ (last visited July 6, 2021).
    10. Advice is “guidance offered by one person, esp. a lawyer,
    to another; professional counsel.” Advice, Black’s Law Dictionary
    (11th ed. 2019); see also Advice, Oxford English Dictionary (2d ed.
    1989) (“guidance or recommendations concerning prudent future
    action, typically given by someone regarded as knowledgeable or
    authoritative”).
    - 37 -
    III
    The practice of law is not, or at least it is not just, the manner
    and means of competition among lawyers for clients’ work. Nor is it
    synonymous with any particular method for determining who gets
    access to legal services and at what price. We do not protect the
    profession or the public when we equate the practice of law to these
    things. I fear we have done that in this case, and in so doing,
    reached beyond our constitutional grasp.
    POLSTON and MUÑIZ, JJ., concur.
    Original Proceeding – The Florida Bar
    Joshua E. Doyle, Executive Director, Kellie D. Scott, Chair,
    Standing Committee on Unlicensed Practice of Law, William A.
    Spillias, Unlicensed Practice of Law Counsel, and Algeisa Maria
    Vazquez, Bar Counsel, The Florida Bar, Tallahassee, Florida; and
    Chris W. Altenbernd of Banker Lopez Gassler P.A., Tampa, Florida,
    for Complainant
    Christopher M. Kise of Foley & Lardner LLP, Tallahassee, Florida;
    and Ramón A. Abadin of Ramón A. Abadin, P.A., Coral Gables,
    Florida,
    for Respondents
    Gregg D. Thomas and James J. McGuire of Thomas & Locicero PL,
    Tampa, Florida,
    - 38 -
    for Amici Curiae Gold & Associates, P.A. d/b/a The Ticket
    Clinic, Joseph Lorusso, P.A., The Law Offices of Lou Arslanian,
    Steven Bell, Esq., and The Law Offices of H. A. Rodriguez
    Raoul G. Cantero of White & Case LLP, Miami, Florida,
    for Amici Curiae Responsive Law and Center for Public
    Interest Law
    - 39 -