Calipjo v. Purdy. , 439 P.3d 218 ( 2019 )


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  •    *** FOR PUBLICATION IN WEST’S HAWAIʻI REPORTS AND PACIFIC REPORTER ***
    Electronically Filed
    Supreme Court
    SCWC-XX-XXXXXXX
    23-APR-2019
    IN THE SUPREME COURT OF THE STATE OF HAWAIʻI
    10:28 AM
    ---o0o---
    ________________________________________________________________
    ELESTHER CALIPJO,
    Petitioner/Plaintiff-Appellee,
    vs.
    JACK PURDY, REGAL CAPITAL CORPORATION,
    REGAL CAPITAL COMPANY, LLC,
    Respondents/Defendants-Appellants.
    ________________________________________________________________
    SCWC-XX-XXXXXXX
    CERTIORARI TO THE INTERMEDIATE COURT OF APPEALS
    (CAAP-XX-XXXXXXX; CIVIL NO. 04-1-0003)
    APRIL 23, 2019
    RECKTENWALD, C.J., NAKAYAMA, McKENNA, POLLACK, AND WILSON, JJ.
    OPINION OF THE COURT BY WILSON, J.
    I.    INTRODUCTION
    We consider only one issue from the application for
    writ of certiorari filed by Petitioner Elesther Calipjo
    (“Calipjo”):   whether there was no evidence to support the
    jury’s verdict that (1) Respondent Jack Purdy (“Purdy”) was the
    alter ego of Respondents Regal Capital Corporation (“Regal
    Corp.”) and Regal Capital Company, LLC (“Regal LLC”)
    (collectively, “Respondents”), (2) Regal Corp. breached the
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    contracts it entered into with Calipjo, and (3) Regal LLC
    committed unfair and deceptive acts or practices.
    In a jury trial before the Circuit Court of the Fifth
    Circuit1 (“circuit court”), the jury found that Regal Corp.
    violated the agreements of sale for two parcels of land on the
    island of Kauaʻi and breached the covenant of good faith and fair
    dealing implied in the agreements.           The jury determined that
    Regal Corp. and Regal LLC committed unfair and deceptive acts or
    practices in their dealings with Calipjo.            Furthermore, the jury
    concluded that Purdy was the alter ego of Regal Corp. and Regal
    LLC.       Based on the alter ego finding, the jury determined that
    Purdy, too, violated the agreements of sale for the two
    properties, breached the covenant of good faith and fair dealing
    implied in the agreements, and committed unfair and deceptive
    acts or practices.
    We hold that there was evidence to support the jury’s
    verdict that Regal Corp. violated the terms of the agreements,
    Regal LLC engaged in unfair and deceptive acts or practices, and
    Purdy was the alter ego of Regal Corp. and Regal LLC.
    Therefore, the Intermediate Court of Appeals (“ICA”) erred when
    it found that no evidence was introduced at trial to support
    these findings.       Calipjo v. Purdy, No. CAAP-XX-XXXXXXX, 
    2017 WL 1
    The Honorable Randal Valenciano presided over the trial.
    2
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    6547461, at *4-*7 (App. Dec. 22, 2017) (SDO).           Additionally, the
    ICA erred when it reversed the circuit court’s final judgment
    against Purdy on the breach of contract, breach of the implied
    covenant of good faith and fair dealing, and unfair and
    deceptive acts or practices claims.2         We affirm in part and
    vacate in part the ICA’s January 24, 2018 Judgment on Appeal and
    reinstate the circuit court’s July 18, 2014 final judgment.
    II.   BACKGROUND
    On or around August 12, 2002, Calipjo entered into two
    Deposit Receipt Offer and Acceptance (“DROA”) contracts with
    Regal Corp. for the purchase of two lots owned by Regal Corp. on
    the island of Kauaʻi:      Unit E of the Moana Ranch Estates (“Moana
    property”) and Unit A of the Aliʻi Ranch Estates (“Aliʻi
    property”).    At the time, Purdy was the sole owner and operator
    of Regal Corp.     The DROAs governed the sale of the Moana
    property for $175,000.00 and the Aliʻi property for $280,000.00.
    The Moana and Aliʻi property DROAs contained different
    “special terms” located in condition C-67 of each contract.              On
    the one hand, condition C-67 of the Moana property DROA provided
    that Calipjo’s purchase of the Moana property was contingent on
    2
    The ICA reversed the judgment against Purdy for breach of
    contract (Counts 3 and 4), breach of the covenant of good faith and fair
    dealing (Count 11), and unfair and deceptive acts or practices (Count 10).
    Calipjo, 
    2017 WL 6547461
    , at *7.
    3
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    his purchase of the Aliʻi property.3        On the other hand,
    condition C-674 of the Aliʻi property DROA gave Calipjo an option
    to purchase the Aliʻi property once the Real Estate Commission of
    the Department of Commerce and Consumer Affairs of the State of
    Hawaiʻi (“Commission”) issued a Final Condominium Public Report
    for the properties.5      Condition C-67 of the Aliʻi property DROA
    also gave Calipjo the option to terminate the Aliʻi property DROA
    by giving written notice to Regal Corp. at any time prior to the
    issuance of the Final Condominium Public Report.6               When Calipjo
    3
    Condition C-67 of the Moana property DROA provided that the
    purchase of the Moana property was “[c]ontingent upon Buyer’s purchase and
    successful close of escrow for Unit A of Alii Ranch Estates I[.]”
    4
    Condition C-67 of the Aliʻi property DROA stated:
    1) This DROA shall constitute a reservation and not
    an obligation to purchase or sell subject property. Buyer
    may terminate this reservation at any time prior to it
    becoming a binding contract by written notice to Seller.
    2) Seller to provide to Buyer a copy of the Final Public
    Report upon completion of [Condominium Property Regime
    (“CPR”)]. Buyer shall have 15 days to examine said Report
    and rescind this reservation by written notice to Seller.
    At expiration of stated examination period this DROA shall
    become a binding contract. 3) All contingency dates stated
    in this DROA shall be based on the date that this offer
    becomes a binding contract. 4) This offer is contingent
    upon Seller’s acceptance of Buyer’s offer to purchase TMK
    4-4-2-22-30-A.
    5
    Under the version of the Condominium Property Act effective at
    the time that Calipjo entered into the DROAs, the owner of a parcel that
    currently has condominiums or is zoned to have condominiums must notify the
    Commission of its intent to sell the property and submit a Final Condominium
    Public Report disclosing all material facts regarding the development.
    Hawaiʻi Revised Statutes (“HRS”) §§ 514A-31, -36 (Supp. 2002).
    6
    The Aliʻi property DROA provided, in pertinent part, “Buyer may
    terminate this reservation at any time prior to it becoming a binding
    contract by written notice to Seller.”
    4
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    signed the DROAs, Regal Corp. did not possess an option to
    terminate the Aliʻi property DROA.
    Shortly thereafter, Regal Corp.’s real estate agent,
    Tom Summers (“Summers”), provided copies of the Aliʻi and Moana
    property DROAs to Purdy for review.         At trial, Purdy testified
    that he thought it was unfair that condition C-67 in the Aliʻi
    property DROA only gave Calipjo, the buyer, the option to
    terminate the agreement.       He testified that “[i]f the buyer had
    a right to terminate, then I should have that same right.”
    Purdy instructed Summers to add the phrase “or Seller” to
    condition C-67 of the Aliʻi property DROA.7          Thereafter,
    condition C-67 read:      “This DROA shall constitute a reservation,
    and not an obligation to purchase or sell subject property.
    Buyer or Seller may terminate this reservation at any time prior
    to it becoming a binding contract by written notice to Seller.”
    (Emphasis added.)     Because the purchase of the Moana property
    was contingent on the purchase of the Aliʻi property, this
    addendum effectively gave the buyer or the seller the authority
    to terminate both DROAs at will—although the seller was not
    required to notify the buyer of its intent to cancel.
    7
    Summers and Purdy dispute who handwrote “or Seller” above
    condition C-67. Summers claims that Purdy wrote the term in, while Purdy
    claims that his office merely directed Summers to add the term.
    5
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    Summers informed Calipjo that he needed to come to
    Summers’ office to initial and backdate the addendum to the Aliʻi
    property DROA that added the language in condition C-67 giving
    the seller the authority to terminate the DROAs for the Aliʻi and
    Moana properties without notice to the buyer.8           While at Summers’
    office, Calipjo asked Summers if the alteration would change his
    position because he was unsure whether “or Seller” referred to
    himself or Regal Corp.9      According to Calipjo, Summers replied,
    “No.       I just — this is just a mere technicality with the CPR
    laws that they’re doing.”       Summers later testified that he told
    Calipjo that the addition of “or Seller” was Purdy’s
    counteroffer “and if [Calipjo] didn’t want to acknowledge this,
    then he wouldn’t have a reservation agreement.”           Relying on
    Summers’ representations about the alteration, and with no prior
    experience with CPRs,10 Calipjo initialed the addendum to the
    Aliʻi property DROA and backdated his signature to August 12,
    2002 per Summers’ request.       Neither Summers nor Calipjo
    8
    Calipjo and Summers dispute the exact date upon which Calipjo
    returned to sign and backdate the addendum. Calipjo asserts that he signed
    the addendum the day after he originally signed the DROAs, on August 13,
    2002. Summers claims that Calipjo returned on September 4, 2002 to sign and
    backdate the addendum.
    9
    Calipjo asked, “Will this change my position because you are the
    seller or buyer?”
    10
    Under the Condominium Property Act, a CPR governs ownership of
    condominiums or “single units, with common elements, located on property
    within the [CPR].” HRS § 514A-3 (1993).
    6
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    testified that Calipjo received consideration for agreeing to
    the addendum.    Upon signing and backdating the alteration,
    Calipjo deposited $5,000.00 per property into escrow, totaling
    $10,000.00.
    Over the course of the next few months, while awaiting
    the Final Condominium Public Report, Calipjo met with several
    interested buyers for the Aliʻi and Moana properties.           On October
    30, 2002, Calipjo agreed to sell the Aliʻi property to a buyer
    for $375,000.00.    The closing date was set for sixty days after
    Calipjo received the Final Condominium Public Report.            Then, on
    April 14, 2003, Calipjo entered into a contract with Francis
    Green for the sale of the Moana property for $550,000.00.
    Meanwhile, Purdy realized that the properties could be
    used for a lucrative high-end development.         At trial he
    testified that after signing the DROAs, he gained “a learning
    and understanding of the property.        And as time went on, it was
    sort of solidifying in [his] mind to do something better with
    the property.”    Statements made during his deposition further
    explained this realization:
    Our Realtor, Tom Summers[,] rehearsed the law. And
    the law was changing in terms of their ability to use an
    agricultural condominium for other than livestock and
    farming purposes. So we got the idea of putting rocks,
    gates at the entrance at each one of the lots, divided in
    the best few quarters to protect the few quarters of all
    lots, putting some common amenities on a common area on one
    of the lots, putting wood fences, plank fences, painted all
    the way around, making it really quite an exclusive
    property, which is far different than what we earlier
    started.
    7
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    At the time, Purdy was not only the sole owner of Regal Corp.,
    but also the sole member and manager of Regal LLC, a Hawaiʻi
    limited liability company.       On April 30, 2003, approximately
    eight months after entering into the DROAs, Regal Corp.
    transferred its interest in the Aliʻi property to Regal LLC.
    Likewise, on November 7, 2003, Regal Corp. assigned its interest
    in the Moana property to Regal LLC.
    Regal Corp. was not paid for these properties.             Purdy
    testified that although the properties were worth over 1.7
    million dollars at the time of transfer, Regal LLC received them
    for free—no cash transfer or consideration was conveyed from
    Regal LLC to Regal Corp.       At trial, Purdy referred to this
    transfer as a “book entry” and said that it was “pretty
    commonplace.”    He did not explain how Regal Corp. received value
    from the transfer.
    On August 7, 2003, Calipjo received a letter from
    Purdy on behalf of Regal Corp. notifying Calipjo that Regal
    Corp. was exercising its right to cancel the Aliʻi property DROA.
    Because the sale of the Moana property was contingent on the
    sale of the Aliʻi property,11 and Regal Corp. was no longer
    selling the Aliʻi property, this letter effectively cancelled
    11
    Pursuant to condition C-67 of the Moana property DROA.   See supra
    note 3, at 4.
    8
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    both DROAs.      In the letter, Purdy explained that “[d]ue to the
    recent change in the law affecting the uses of agricultural
    property and the substantial increases in the real estate market
    over the past few months,” Regal Corp. was exercising its right
    to cancel the Aliʻi property DROA pursuant to condition C-67.
    Regal Corp. sent Calipjo notices of cancellation and refunded
    the $10,000.00 that Calipjo tendered into escrow.           Calipjo
    refused to execute the escrow cancellation forms and sent the
    checks back to escrow.
    A.   Circuit Court Proceedings
    Calipjo brought suit against Respondents Regal Corp.,
    Regal LLC, and Purdy seeking specific performance of the DROAs
    and money damages.     In his first amended complaint, Calipjo
    asserted, inter alia, two claims of breach of contract, one
    claim of breach of the covenant of good faith and fair dealing,
    and one claim for unfair and deceptive acts or practices.             He
    also claimed Purdy was the alter ego of Regal Corp. and Regal
    LLC.
    1.    Calipjo’s Arguments
    In support of his breach of contract claims, Calipjo
    argued at trial that Regal Corp. violated the express terms of
    the DROAs by transferring the Aliʻi property to Regal LLC before
    cancelling the DROAs.     He noted that, at the time the DROAs were
    originally entered into, Calipjo had an absolute right to
    9
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    purchase the properties.       This right was altered, he claimed,
    when Respondents required Calipjo to sign the addendum to
    condition C-67 of the Aliʻi property DROA which gave Regal Corp.
    the option to terminate the DROA without notice to Calipjo at
    any time before issuance of the Final Condominium Public Report.
    Calipjo noted that Respondents altered condition C-67 of the
    Aliʻi property DROA with the intent to cancel the DROAs after
    using Calipjo’s offer to attract financing.           Because Regal Corp.
    transferred the Aliʻi property before cancelling the DROAs,
    Calipjo claimed, Regal Corp. breached the DROAs.
    Next, Calipjo argued that Respondents committed unfair
    and deceptive acts or practices.          He alleged that Regal Corp.,
    Regal LLC, and Purdy carried out a fraudulent scheme to entice
    Calipjo into entering the DROAs, then cancel the DROAs once the
    development attracted greater financing.12
    In addition, Calipjo argued that Purdy should be
    liable for the actions of Regal Corp. and Regal LLC as the alter
    ego of both companies.      He raised three main issues to support
    his alter ego theory of liability.          First, Calipjo identified
    Purdy as the sole shareholder, director, and officer of Regal
    Corp. and the sole member and manager of Regal LLC.            Calipjo
    12
    Calipjo testified that he saw a sign posted on the property
    grounds soliciting the sale of the Aliʻi and Moana properties.
    10
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    argued that sole ownership and control is one of many factors
    that can establish alter ego and, therefore, evidence of Purdy’s
    ownership and control was pertinent to this claim.
    Second, Calipjo claimed that Purdy used Regal Corp.
    and Regal LLC to perpetuate a fraud because he never intended to
    sell the properties, but rather, intended to develop the parcel
    himself and needed to attract financing for the project.
    According to Calipjo, Purdy’s intent was to cancel the Aliʻi
    property DROA after using it to obtain financing for Purdy’s
    development of the property for his own benefit.           To facilitate
    his eventual cancellation of the Aliʻi property DROA, Purdy
    included in the contract the option permitting him, as the
    seller, to terminate the agreement.
    Calipjo alleged that the Aliʻi and Moana property DROAs
    helped Purdy successfully obtain financing for his intended
    development because the completed DROAs showed that Purdy had
    interested buyers:
    You know what he did with that contract? He showed
    it to people to get them more money. He’s got contracts
    for preselling already. Banks love that stuff. He showed
    it to other people; oh, yeah, I got this property, it’s got
    to be subdivided, I already got contracts already. It
    builds and it builds on itself because he’s having trouble.
    Calipjo contended that Purdy’s intent to renege on the Aliʻi
    property DROA became evident once he secured alternative
    financing because, at that time, Purdy cancelled the DROAs.
    Once the financing was secured for Purdy’s intended development,
    11
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    Purdy cancelled the Aliʻi property DROA, which inherently
    cancelled the Moana property DROA, and thus perpetuated a fraud
    through Regal Corp. and Regal LLC.         To support this claim,
    Calipjo testified that seven years after the parties entered
    into the DROAs, Purdy approached Calipjo outside the Kauaʻi
    courthouse and said “[h]e [didn’t] intend to sell [Calipjo] the
    property in the first place anyway.”         Although Purdy denied
    making this statement, another witness corroborated Calipjo’s
    testimony.
    Third, Calipjo raised an issue regarding
    undercapitalization.      Based on Purdy’s testimony, Calipjo
    contended that Purdy transferred approximately 1.2 million
    dollars13 worth of real estate from Regal Corp. to Regal LLC “for
    nothing, zero.”     Calipjo alleged that because no money was paid
    to Regal Corp., this transfer left Regal Corp. severely
    undercapitalized.     Therefore, he argued, Regal Corp. and Regal
    LLC failed to function as legitimate businesses and, instead,
    functioned as mere pretenses for Purdy’s personal dealings.              At
    the close of Calipjo’s case, Respondents orally moved for
    13
    There is no record of the value of the properties at the time of
    transfer and the parties disputed the value at trial. Calipjo claimed that
    the properties were worth 1.2 million dollars and Purdy claimed that the
    properties were worth 1.7 million dollars.
    12
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    judgment as a matter of law on all claims.         The motion was
    denied.
    2.    Respondents’ Counter Arguments
    Respondents argued to the jury that Calipjo failed to
    present sufficient evidence to support his claims.           Respondents
    claimed that they did not breach the express terms of the DROAs
    or commit unfair and deceptive acts or practices because the
    DROAs were non-binding reservation agreements.          Respondents
    claimed that Regal Corp. and Calipjo, acting as “sophisticated
    investor[s],” simply entered a rescindable agreement for the
    sale of two properties.     They argued that condition C-67 of the
    Aliʻi property DROA, as amended, granted the buyer and the seller
    the right to cancel the agreements at any time before the Final
    Condominium Public Report was issued.        Because the purchase of
    the Moana property was contingent on the purchase of the Aliʻi
    property, Respondents claimed, Regal Corp. lawfully exercised
    its right to cancel both DROAs.
    In addition, Respondents asserted that there was
    insufficient evidence to support a finding of alter ego and
    emphasized that “[t]he only evidence [of alter ego] in this case
    is that [Purdy] owned both companies.”         Respondents stressed
    that exclusive ownership, alone, is not determinative of alter
    ego.   Respondents denied Calipjo’s claim that Purdy intended to
    cancel the DROAs from the start and only used the DROAs to
    13
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    attract financing for his own personal gain.          Purdy testified
    that the properties “weren’t actively for sale” and he did not
    intend to sell the properties until Calipjo approached him and
    made an offer.    Purdy also denied Calipjo’s claim that Purdy
    approached him outside the courthouse and said that he never
    intended to sell Calipjo the properties.14         Although Respondents
    did not specifically address the undercapitalization claim,
    Purdy testified that the transfer of the properties from Regal
    Corp. to Regal LLC for no cash or consideration was “pretty
    commonplace.”    At the close of their case, Respondents renewed
    their motion for judgment as a matter of law as to all claims.
    They argued that Purdy was not a party to the DROAs and there
    was “no evidence or testimony that would allow [the jury] to
    pierce the LLC veil or the corporate veil.”          Again, the circuit
    court denied the motion.
    3.     Jury Instructions
    The circuit court provided the following jury
    instructions for the alter ego claim:
    14
    On direct examination, Purdy testified as follows:
    [A.] By all means, I just put out my hand to say hi
    to him, because he happened to be facing me, and I wanted
    to see if I could see what was going on, you know, to open
    a conversation with these folks.
    Q. Did you ever tell him that you wouldn’t have sold
    the property to him anyway?
    A.   No.
    14
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    Under the alter ego claim for relief, three elements
    must be established in order to award a piercing of the
    corporate veil. One, that the corporation was the mere
    instrumentality of the shareholder; two, that the
    shareholder exercised control over the corporation in such
    a way as to harm the plaintiff; and, three, that a refusal
    to disregard the corporate entity would subject the
    plaintiff to unjust loss.
    . . . .
    A corporation is, for most purposes, a legal entity
    distinct from its individual members or stockholders, who,
    as natural persons emerged into the corporate identity.
    However, the idea that a corporation is a legal entity
    existing separate and apart from the persons composing it
    is a mere fiction introduced for purposes of convenience
    and to serve the ends of justice. This fiction cannot be
    urged to an extent and purpose not within its reason and
    policy and, in an appropriate case, and in furtherance of
    the ends of justice, a corporation and the individual and
    individuals owning all its stock and assets may be treated
    as identical.
    In this case, plaintiff dealt with the corporation
    known as Regal Capital Corporation and Antigua and Barbuda
    Corporation, one of the defendants in this case.
    Plaintiff urges that this is an appropriate case in
    which the legal entity of Regal Capital Corporation should
    be disregarded and that plaintiff should be entitled to
    require payment of damages that Regal Capital Corporation
    owes plaintiff from defendant Jack Purdy.
    You should consider the following facts in
    determining whether or not to disregard the legal entity of
    Regal Capital Corporation and return a verdict in favor of
    plaintiff against Defendant Jack Purdy, as an individual.
    One, whether or not defendant Jack Purdy owned all or
    substantially all the stock in Regal Capital Corporation;
    two, whether or not Jack Purdy exercised discretion and
    control over the management of Defendant Regal Capital
    Corporation; three, whether or not Defendant Jack Purdy
    directly or indirectly furnished all or substantially all
    of the financial investment in Defendant Regal Capital
    Corporation; four, whether or not Regal Capital Corporation
    was adequately financed either originally or subsequently
    for the business in which it was to engage.
    Five, whether or not there was actual participation
    in the affairs of Regal Capital Corporation by its
    stockholders and whether stock was issued to them. Six,
    whether or not Regal Capital Corporation observed the
    [formalities] of doing business as a corporation such as
    the holding of regular meetings, the issuance of stock, the
    filing of necessary reports and similar matters. Seven,
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    whether or not Defendant Regal Capital Corporation [dealt]
    exclusively with Defendant Jack Purdy, directly or
    indirectly in the real estate sales development activities
    in this case. Eight, whether or not Defendant Regal
    Capital Corporation existed merely to do a part of business
    of Defendant Jack Purdy.
    If your determination of these facts or most of them,
    as well as the other evidence in this case leads you to
    believe that you should disregard the legal entity known as
    Defendant Regal Capital Corporation, then you will be
    justified in returning a verdict against Defendant Jack
    Purdy individually in such amount as you find due plaintiff
    from Defendant Regal Capital Corporation. On the other
    hand, if your consideration of these questions of fact or
    most of them, as well as the other evidence in this case,
    leads you to believe that Defendant Regal Corporation
    should be considered a legal entity distinct from its
    individual stockholders, then you will not return a verdict
    against Defendant Jack Purdy on this claim.[15]
    The jury was instructed as follows on the breach of contract
    claim:
    A contract is an agreement between two or more
    persons which creates an obligation to do or not to do
    something. A contract may be written or oral. A contract
    requires proof of all of the following elements.
    One, persons with the capacity and authority to enter
    into the contract; and, two, an offer; and, three, an
    acceptance of that offer producing a mutual agreement or a
    meeting of the minds between the persons as to all of the
    essential terms of the agreement at the time the offer was
    accepted; and, four, consideration.
    An offer is an expression of willingness to enter
    into a contract which is made with the understanding that
    the acceptance of the offer is sought from the person to
    whom the offer is made. An offer must be sufficiently
    definite or must call for such definite terms in the
    acceptance that the consideration promised is reasonably
    clear.
    . . . .
    Consideration is an exchange which is bargained for
    by the parties where there is a benefit to one making the
    promise or a loss or detriment to the one receiving the
    promise.
    15
    Identical jury instructions were provided for the alter ego claim
    against Regal LLC and the alter ego claim against Regal Corp.
    16
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    Promises given in exchange for each other can be
    valid consideration.
    To prevail on the claim for breach of contract,
    plaintiff must prove all of the following elements. One,
    the existence of the contract; and, two, plaintiff’s
    performance; and, three, defendants’ failure to perform an
    obligation under the contract; and, four, defendants’
    failure to perform the legal cause of damage to plaintiff’s
    [sic]; and, five, the damage was of the nature and extent
    reasonably foreseeable by defendants at the time the
    contract was entered into.
    Finally, the circuit court provided the following jury
    instructions for the unfair and deceptive acts or practices
    claim:
    To prevail against defendants on the claim of unfair
    and deceptive acts or practices, plaintiff must prove all
    of the following elements.
    One, plaintiff is a consumer; and, two, defendant
    engaged in an act or practice that was unfair or deceptive;
    and, three, the unfair or deceptive act or practice
    occurred in the conduct of trade or commerce; and, four,
    that the unfair or deceptive act or practice was a legal
    cause of damages to plaintiff.
    A consumer is an individual who, primarily for
    personal, family or household purposes, purchases goods or
    services, attempts to purchase goods or services, is
    solicited to purchase goods or services, or commits --
    money property or services in a personal investment.
    An act or practice is unfair if it offends
    established public policy and is immoral, unethical,
    oppressive, unscrupulous, or substantially injurious to
    consumers.
    An act or practice is deceptive if it is a . . .
    material representation, . . . omission or practice that is
    likely to mislead consumers acting reasonably under the
    circumstances.
    Plaintiff need not show that defendant intended to
    deceive plaintiff or that plaintiff was actually deceived.
    It is sufficient if the representation, omission or
    practice was likely to deceive. The representation,
    omission or practice is material if it involves information
    that is important to consumers and it is likely to affect
    their choice of or conducting -- conduct regarding a
    product, service or investment.
    17
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    An object or practice occurs in the conduct of trade
    or commerce if it is in the context of business activity or
    a business transaction.
    No objection was made to the jury instructions.
    4.     Jury Verdict and Award
    The jury concluded in relevant part that Regal. Corp
    breached the DROAs and breached the covenant of good faith and
    fair dealing implied in the DROAs.              Additionally, the jury found
    that Regal Corp. and Regal LLC engaged in unfair and deceptive
    acts or practices.       In response to special interrogatories, the
    jury also determined that Purdy was the alter ego of both Regal
    Corp. and Regal LLC.16          Accordingly, Purdy was liable for breach
    of contract, breach of the covenant of good faith and fair
    dealing, and unfair and deceptive acts or practices.17             After
    16
    The jury noted that Purdy was the alter ego of Regal Corp. and
    Regal LLC on the special verdict form:
    VI.    ALTER EGO:    REGAL CAPITAL CORPORATION
    A.    Is Jack Purdy the alter ego of Regal Capital
    Corporation?
    () Yes       ( ) No
    Please proceed to Section VII.
    VII.   ALTER EGO:    REGAL CAPITAL COMPANY, LLC
    A.    Is Jack Purdy the alter ego of Regal Capital Company,
    LLC?
    () Yes       ( ) No
    17
    Judgment was entered in favor of Calipjo as follows:
    (continued . . .)
    18
    *** FOR PUBLICATION IN WEST’S HAWAIʻI REPORTS AND PACIFIC REPORTER ***
    (. . . continued)
    [W]ith respect to Count 3 of the First Amended
    Complaint (breach of the Alii Ranch Estates Reservation
    DROA claim), $1.00 against Defendant Jack Purdy and $1.00
    against Defendant Regal Capital Corporation, plus statutory
    interest currently in the amount of ten percent (10%) per
    annum until paid in full;
    with respect to Count 4 of the First Amended
    Complaint (breach of the Moana Ranch Estates Reservation
    DROA claim), $1.00 against Defendant Jack Purdy and $1.00
    against Defendant Regal Capital Corporation, plus statutory
    interest currently in the amount of ten percent (10%) per
    annum until paid in full;
    with respect to Count 11 of the First Amended
    Complaint (breach of the covenant of good faith and fair
    dealing regarding the Alii Ranch Estates Reservation DROA
    claim), $1.00 against Defendant Jack Purdy and $1.00
    against Defendant Regal Capital Corporation, plus statutory
    interest currently in the amount of ten percent (10%) per
    annum until paid in full;
    with respect to Count 11 of the First Amended
    Complaint (breach of the covenant of good faith and fair
    dealing regarding the Moana Ranch Estates Reservation DROA
    claim), $1.00 against Defendant Jack Purdy and $1.00
    against Defendant Regal Capital Corporation, plus statutory
    interest currently in the amount of ten percent (10%) per
    annum until paid in full;
    with respect to Count 10 of the First Amended
    Complaint (unfair and deceptive trade practices claim),
    $166,865.00 against Defendant Jack Purdy, $166,875.00
    against Defendant Regal Capital Corporation, and $7,500.00
    against Defendant Regal Capital Company, LLC, plus
    statutory interest currently in the amount of ten percent
    (10%) per annum until paid in full;
    with respect to the claim for attorneys’ fees and
    costs, $38,213.46 against Defendant Jack Purdy, $38,213.46
    against Defendant Regal Capital Corporation, and $1,559.74
    against Defendant Regal Capital Company, LLC, plus
    statutory interest currently in the amount of ten percent
    (10%) per annum until paid in full; and
    with respect to the monetary judgments entered
    against both Regal Capital Corporation and Regal Capital
    Company, LLC, Defendant Jack Purdy shall be joint and
    severally liable.
    Judgment was entered in favor of Regal LLC, and against Calipjo, as follows:
    (continued . . .)
    19
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    entry of the final judgment, Respondents filed a renewed motion
    for judgment as a matter of law as to all claims.            In light of
    the conflicting evidence introduced at trial, and viewing “the
    evidence in the light most favorable to the party that secured
    the jury verdict,” the circuit court denied Respondents’ renewed
    motion for judgment as a matter of law.
    B.    ICA Judgment
    On appeal to the ICA, Respondents argued that the
    circuit court erred in denying their motions for judgment as a
    matter of law.18    They claimed, inter alia, that Calipjo
    (. . . continued)
    [W]ith respect to Count 3 of the First Amended
    Complaint (breach of the Alii Ranch Estates Reservation
    DROA claim);
    with respect to Count 4 of the First Amended
    Complaint (breach of the Moana Ranch Estates Reservation
    DROA claim);
    with respect to Count 11 of the First Amended
    Complaint (breach of the covenant of good faith and fair
    dealing regarding the Alii Ranch Estates Reservation DROA
    claim); and
    with respect to Count 11 of the First Amended
    Complaint (breach of the covenant of good faith and fair
    dealing regarding the Moana Ranch Estates Reservation DROA
    claim).
    18
    Respondents argued that Purdy was entitled to judgment as a
    matter of law on the following claims: breach of contract, breach of the
    covenant of good faith and fair dealing, and unfair and deceptive acts or
    practices. Respondents claimed that, because Purdy was not the alter ego of
    Regal Corp. and Regal LLC, nor a party to the DROAs, he could not be held
    liable for breaching the express or implied terms of the agreements. In
    addition, because Purdy did not negotiate the terms of the DROAs, Respondents
    argued that he could not have engaged in unfair and deceptive acts or
    practices. The ICA concluded that Purdy was not the alter ego of Regal Corp.
    or Regal LLC and, therefore, he could not be held liable based on contract
    (continued . . .)
    20
    *** FOR PUBLICATION IN WEST’S HAWAIʻI REPORTS AND PACIFIC REPORTER ***
    presented no evidence that Purdy was the alter ego of Regal
    Corp. and Regal LLC, that Regal Corp. breached the DROAs, or
    that Regal LLC committed unfair and deceptive acts or practices.
    Calipjo countered that evidence presented at trial supported the
    jury’s verdict.
    The ICA determined that there was no evidence
    introduced at trial to support the jury’s findings that (1)
    Regal Corp. breached the DROAs, (2) Regal LLC engaged in unfair
    and deceptive acts or practices, and (3) Purdy was the alter ego
    of Regal Corp. and Regal LLC.19         Calipjo, 
    2017 WL 6547461
    , at *4-
    *7.
    As to the alter ego claim, the ICA acknowledged that
    Purdy was the sole owner of Regal Corp. and Regal LLC, however,
    it found that this fact, alone, was insufficient to support the
    jury’s verdict.       
    Id.
     at *3-*4.     The ICA concluded that the
    evidence presented at trial did not establish
    undercapitalization—one factor relevant to whether an individual
    (. . . continued)
    theories or for unfair or deceptive acts or practices. Calipjo, 
    2017 WL 6547461
    , at *4, *6. Additionally, the ICA rejected Calipjo’s alternative
    argument that Purdy was liable for unfair and deceptive acts or practices
    pursuant to HRS § 480-17(a) (2008), which provides that individual directors
    and officers of a corporation may be held liable for acts of a corporation
    that violate the penal provisions of HRS chapter 480, because the jury did
    not find that Regal Corp. violated penal provisions of HRS chapter 480. Id.
    at *6.
    19
    However, the ICA found there was sufficient evidence to support
    the jury’s finding that Regal Corp. breached the covenant of good faith and
    fair dealing. Id. at *5.
    21
    *** FOR PUBLICATION IN WEST’S HAWAIʻI REPORTS AND PACIFIC REPORTER ***
    acts as the alter ego of a company.           Id. at *4.    It defined
    undercapitalization as “[t]he financial condition of a firm that
    does not have enough capital to carry on its business.”               Id.
    (quoting Black’s Law Dictionary 251 (10th ed. 2014)).               The ICA
    stated that the trial testimony had “nothing to do with [the]
    capitalization” of the entities and it did not “infer any
    particular level of capitalization of Regal Corp., let alone
    undercapitalization such that it would bring about injustice and
    inequity not to find Purdy to be the alter ego of Regal Corp.”
    Id.    Additionally, the ICA held that the transfer of the Aliʻi
    and Moana properties from Regal Corp. to Regal LLC did not
    constitute a fraudulent transfer or an abuse of the corporate
    form.     Id.    It noted that “[t]his case does not involve
    findings, or even claims, of fraudulent transfer with respect to
    these transfers.          There is no evidence that these transfers
    rendered Regal Corp. unable to satisfy its corporate debts and
    obligations.”       Id.     The ICA concluded that Purdy’s purported
    statement that he never intended to sell the properties to
    Calipjo was insufficient evidence to support a finding of alter
    ego.    Id.     In light of these conclusions, the ICA reversed in
    part the final judgment, concluding that “there was no evidence
    to support the jury’s verdict that Purdy was the alter ego of
    Regal Corp. and Regal LLC.”          Id.
    22
    *** FOR PUBLICATION IN WEST’S HAWAIʻI REPORTS AND PACIFIC REPORTER ***
    Because the ICA reversed the jury’s finding that Purdy
    was the alter ego of Regal Corp. and Regal LLC, it reversed the
    underlying claims and damages awards against Purdy for breach of
    contract, breach of the covenant of good faith and fair dealing,
    and unfair and deceptive acts or practices.           Id. at *4, *6.     The
    ICA reasoned that absent a finding of alter ego, Purdy could not
    be held personally liable for the claims because Regal Corp. and
    Regal LLC shielded him from liability.          Id.   The ICA explained
    that “Calipjo’s contract claims against Purdy are entirely
    dependent on the assertion that Purdy is the alter ego of Regal
    Corp. [and Regal LLC.]”       Id. at *4.
    The ICA also upheld the judgment against Regal Corp.
    for unfair or deceptive acts or practices, but held that there
    was no evidence that Regal LLC had engaged in an unfair or
    deceptive act or practice.20       Id. at *6.    Having ruled that there
    was no evidence that Purdy was the alter ego of Regal Corp., and
    rejecting Calipjo’s alternative argument that Purdy was liable
    for unfair or deceptive acts or practices pursuant to HRS § 480-
    20
    Because the ICA vacated the circuit court’s judgment that Regal
    LLC committed unfair and deceptive acts or practices, the ICA also vacated
    and remanded the circuit court’s denial of Regal LLC’s request for attorneys’
    fees. Calipjo, 
    2017 WL 6547461
    , at *6.
    23
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    17(a),21 the ICA also held Purdy could not be held liable for
    unfair or deceptive acts or practices.22         
    Id.
    III. STANDARD OF REVIEW
    This court reviews a trial court’s ruling on a motion
    for judgment as a matter of law de novo:
    A trial court’s ruling on a motion for judgment as a
    matter of law is reviewed de novo. “A [motion for judgment
    as a matter of law] may be granted only when after
    disregarding conflicting evidence, giving to the non-moving
    party’s evidence all the value to which it is legally
    entitled, and indulging every legitimate inference which
    may be drawn from the evidence in the non-moving party’s
    favor, it can be said that there is no evidence to support
    a jury verdict in his or her favor.”
    Ray v. Kapiolani Med. Specialists, 125 Hawaiʻi 253, 261, 
    259 P.3d 569
    , 577 (2011) (internal citations omitted); see also Hawaiʻi
    Rules of Civil Procedure Rule 50(a)(1) (“If during a trial by
    jury a party has been fully heard on an issue and there is no
    legally sufficient evidentiary basis for a reasonable jury to
    find for that party on that issue, the court may determine the
    issue against that party and may grant a motion for judgment as
    a matter of law against that party with respect to a claim or
    21
    See supra note 18, at 20-21.
    22
    The ICA also affirmed the judgment against Regal Corp. for breach
    of the covenant of good faith and fair dealing, unfair and deceptive acts or
    practices, and treble damages totaling $166,875.00 arising from the unfair
    and deceptive acts or practices claim. Calipjo, 
    2017 WL 6547461
    , at *7.
    Because these issues are not raised in the application to this court, we
    affirm the ICA’s judgment in part.
    24
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    defense that cannot under the controlling law be maintained or
    defeated without a favorable finding on that issue.”).
    IV.    DISCUSSION
    A motion for judgment as a matter of law is granted
    only if there is no evidence to support the jury’s verdict.
    Ray, 125 Hawaiʻi at 261, 
    259 P.3d at 577
    .          In making this
    determination, the court must disregard conflicting evidence,
    give “to the non-moving party’s evidence all the value to which
    it is legally entitled, and indulg[e] every legitimate inference
    which may be drawn from the evidence in the non-moving party’s
    favor[.]”    
    Id.
     (internal quotation marks and citation omitted).
    Applying this standard, we examine the record de novo to
    determine whether evidence was introduced to support the jury’s
    determination that Purdy is the alter ego of Regal Corp. and
    Regal LLC, that Regal Corp. breached the DROAs, and that Regal
    LLC committed unfair and deceptive acts or practices.
    A.   The Jury’s Verdict that Purdy was the Alter Ego of
    Regal Corp. and Regal LLC was Supported by Evidence
    Courts have identified a variety of factors to
    determine whether a corporate entity is the alter ego of
    another, though no single factor is dispositive.23           Robert’s
    23
    These factors include:
    [1] Commingling of funds and other assets, failure to
    segregate funds of the separate entities, and the
    (continued . . .)
    25
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    (. . . continued)
    unauthorized diversion of corporate funds or assets to
    other than corporate uses; [2] the treatment by an
    individual of the assets of the corporation as his own; [3]
    the failure to obtain authority to issue stock or to
    subscribe to or issue the same; [4] the holding out by an
    individual that he is personally liable for the debts of
    the corporation; [5] the identical equitable ownership in
    the two entities; [6] the identification of the equitable
    owners thereof with the domination and control of the two
    entities; [7] identi[ty] of . . . directors and officers of
    the two entities in the responsible supervision and
    management; [8] sole ownership of all of the stock in a
    corporation by one individual or the members of a family;
    [9] the use of the same office or business location; [10]
    the employment of the same employees and/or attorney; [11]
    the failure to adequately capitalize a corporation; [12]
    the total absence of corporate assets, and
    undercapitalization; [13] the use of a corporation as a
    mere shell, instrumentality or conduit for a single venture
    or the business of an individual or another corporation;
    [14] the concealment and misrepresentation of the identity
    of the responsible ownership, management and financial
    interest, or concealment of personal business activities;
    [15] the disregard of legal formalities and the failure to
    maintain arm’s length relationships among related entities;
    [16] the use of the corporate entity to procure labor,
    services or merchandise for another person or entity; [17]
    the diversion stockholder [sic] or other person or entity,
    to the detriment of creditors, or the manipulation of
    assets and liabilities between entities so as to
    concentrate the assets in one and the liabilities in
    another; [18] the contracting with another with intent to
    avoid performance by use of a corporate entity as a shield
    against personal liability, or the use of a corporation as
    a subterfuge of illegal transactions; and [19] the
    formation and use of a corporation to transfer to it the
    existing liability of another person or entity.
    Robert’s Hawaii School Bus, Inc. v. Laupahoehoe Transp. Co., 91 Hawaiʻi
    224, 242, 
    982 P.2d 853
    , 871 (1999), superseded by statute on other
    grounds as noted in Davis v. Four Seasons Hotel Ltd., 122 Hawaiʻi 423,
    428 n.9, 
    228 P.3d 303
    , 308 n.9 (2010) (alterations in original)
    (emphasis removed) (citing Associated Vendors, Inc. v. Oakland Meat
    Co., 
    26 Cal. Rptr. 806
    , 813-15 (Cal. Dist. Ct. App. 1962)). Courts
    also consider:
    (1) incorporation for the purpose of circumventing public
    policy or statutes; (2) whether the parent finances the
    subsidiary; (3) whether the subsidiary has no business or
    assets except those conveyed to it by the parent; (4)
    whether the parent uses the subsidiary’s property as its
    own; (5) whether the directors of the subsidiary do not act
    (continued . . .)
    26
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    Hawaii, 91 Hawaiʻi at 242-43, 
    982 P.2d at 871-72
    .           In addition, a
    two-part test must be satisfied:
    [I]t must be made to appear that [1] the corporation is not
    only influenced and governed by that person, but that there
    is such a unity of interest . . . that the individuality,
    or separateness, of such person and corporation has ceased,
    and [2] that the facts are such that an adherence to the
    fiction of the separate existence of the corporation would,
    under the particular circumstances, sanction a fraud or
    promote injustice.
    Id. at 242, 
    982 P.2d at 871
     (alterations in original) (quoting
    Associated Vendors, 26 Cal. Rptr. at 813).          Thus, the jury must
    determine whether there was a “unity of interest” between the
    individual and the corporation.        Id. (quoting Associated
    Vendors, 26 Cal. Rptr. at 813).        A “unity of interest” means
    that “[t]heir objectives are common, not disparate; their
    general corporate actions are guided or determined not by two
    separate . . . consciousness, but one[.]”          Id. at 242, 253, 
    982 P.2d at 871, 882
     (quoting Copperweld Corp. v. Indep. Tube Corp.,
    
    467 U.S. 752
    , 771 (1984)).       The jury must also consider whether
    maintaining the corporate fiction would “sanction a fraud or
    promote injustice.”      Id. at 242, 
    982 P.2d at 871
     (quoting
    Associated Vendors, 26 Cal. Rptr. at 813).          Here, entry of
    (. . . continued)
    independently in the interest of the corporation but take
    their orders from and serve the parent; and (6) whether the
    “fiction of corporate entity . . . has been adopted or used
    to evade the provisions of a statute.”
    Id. (quoting Kavanaugh v. Ford Motor Co., 
    353 F.2d 710
    , 717 (7th Cir. 1965)).
    27
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    judgment as a matter of law is proper only if there is no
    evidence to support the jury’s verdict that there was a “unity
    of interest” between the individual and the corporation and that
    the corporate fiction resulted in “a fraud or promote[d]
    injustice.”    
    Id.
     (quoting Associated Vendors, 26 Cal. Rptr. at
    813).
    In this case, the jury was presented with evidence
    that Purdy exercised exclusive ownership and control over Regal
    Corp. and Regal LLC.      Purdy testified that he was the sole
    shareholder, director, and officer of Regal Corp. and the sole
    member and manager of Regal LLC.          This court has held that “sole
    ownership of all of the stock in a corporation by one
    individual” is one relevant factor to determine alter ego.               Id.
    (quoting Associated Vendors, 26 Cal. Rptr. at 814).            Purdy’s
    testimony supports the jury’s determination that Purdy exercised
    exclusive ownership and control over Regal Corp. and Regal LLC;
    it constitutes evidence that Purdy was the sole owner and
    manager of either company.
    The jury was also presented with evidence that Regal
    Corp. and Regal LLC were undercapitalized24—another factor
    relevant to whether Purdy was the alter ego of Regal Corp. and
    24
    Undercapitalization is “[t]he financial condition of a firm that
    does not have enough capital to carry on its business.” Black’s Law
    Dictionary 251 (10th ed. 2014).
    28
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    Regal LLC.       See id.      The ICA concluded that Purdy’s “testimony
    did not evidence or infer any particular level of capitalization
    of Regal Corp., let alone undercapitalization[.]”            Calipjo, 
    2017 WL 6547461
    , at *4.          However, Purdy testified that he transferred
    the Aliʻi and Moana properties from Regal Corp. to Regal LLC for
    no consideration.          He was unable to identify the value of the
    transfer.    On cross-examination, Purdy provided testimony
    supporting Calipjo’s claim that Regal Corp. and Regal LLC were
    undercapitalized:
    Q. Okay. So, now, with respect to the actual conveyances
    from Regal Capital Corporation and Antigua & Barbuda
    Corporation to Regal Capital Company, you transferred Alii,
    which is 19 acres, is that correct, at that time?
    [Purdy.]    Alii One.
    Q. Okay. And how much money did Regal Capital Company LLC
    pay to Regal Capital Corporation for that conveyance?
    [Purdy.]    Can you show me a copy of it.
    Q. Well, I can show you the actual title report, but I
    don’t have a number on it. So I was asking you if you
    know?
    [Purdy.] It would be a little bit of a guess, but I could
    give it a try. I would think maybe $1.2 million, in that
    range.
    Q.    Well --
    [Purdy.]    I just can’t recall.
    Q. Okay. Did you actually transfer that money over?      Was
    there a cash transfer?
    [Purdy.]    No.
    Q.    How did it work?
    [Purdy.] You have to -- for tax purposes of both
    companies, you have to value the property. You’d have to
    discern a value. And then --
    29
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    Q. Would it surprise you to know the Kauai Business Report
    said it was $36,800?
    [Purdy.] Well, maybe it was just the price of the taxes.
    No, I would think that would be -- no, that would really
    surprise me.
    Q.   Okay.
    [Purdy.]     That would seem like the taxes.
    Q. Well, here’s what I want to know. This is simple. You
    got Regal -- the Antigua company owns it, right, and it’s
    worth something? Okay?
    [Purdy.]     Yeah.
    Q.   As the fair market value of it.    Right?
    [Purdy.]     Yeah.
    Q. And then you transfer from the Antigua company to the
    LLC, the Hawaii company. Is that right?
    [Purdy.]     Yes.
    Q. Okay. How much money did the Antigua company give to
    the Hawaii company to acquire that property?
    [Purdy.]     I don’t know.
    Q.   Okay.
    [Purdy.] (Inaudible) it would have been a tax
    consideration and whatever the -- I don’t know.
    THE COURT:     Mr. Purdy, what is the answer?
    [Purdy.]:     The answer is today, I don’t know.
    . . . .
    Q. And then I’ll ask you the same question with respect to
    the Moana Ranch conveyance from Regal Capital Corporation
    to Regal Capital Company, which, according to the title
    report I’ve got, happened on November 7th, 2003.
    [Purdy.]     Okay.
    Q. How much money was transferred -- how much money did
    the LLC, the Regal Capital Company LLC, a Hawaii limited
    company, give to Regal Capital Corporation for the transfer
    of the interest in the Moana Ranch property, if you know?
    [Purdy.] Well, I would just say around the amount that we
    were into the property for. And in my mind -- but then you
    say would it surprise me – I’m putting words in my mouth.
    I would think it would have been transferred in the half-a-
    million-dollar range.
    30
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    Q. Are you saying that a check for half a million dollars
    was cut?
    [Purdy.]    No.
    Q.    That’s what I want to know.
    [Purdy.]    No.
    . . . .
    Q. Did you, in your capacity as president or director of
    the Antigua company, write a check -- strike that. Did
    you, in your capacity as the president of -- or, excuse me,
    managing member of the LLC, the buyer of the property,
    write a check to the Antigua Barbuda Company for the
    conveyance of either of these properties?
    [Purdy.]    I did not.
    Q.    You just conveyed it and had a tax designation on it?
    [Purdy.] Yeah, it would have been a book entry in terms of
    the amount of money, the value that went from one
    corporation to another, which I think that’s pretty
    commonplace.
    (Emphases added.)     This testimony constitutes evidence that
    Purdy was unable to explain whether or not his companies were,
    in fact, adequately capitalized.          For example, though he
    acknowledged that the cumulative value of the Aliʻi and Moana
    properties was 1.7 million dollars, he did not explain how Regal
    Corp. derived any value from the transfer of these properties.
    Purdy admitted that no money was exchanged.           He provided answers
    such as “[y]eah, it would have been a book entry in terms of the
    amount of money, the value that went from one corporation to
    another, which I think that’s pretty commonplace” and “[y]ou
    have to -- for tax purposes of both companies, you have to value
    the property.     You’d have to discern a value.”        Ultimately, this
    evidence indicates that Regal Corp. was undercapitalized given
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    that it transferred 1.7 million dollars’ worth of assets to
    Regal LLC for no consideration.       Thus, Purdy’s testimony
    constitutes evidence supporting the jury’s verdict.
    Further, Purdy’s testimony constitutes evidence that
    there was a “unity of interest” between the Respondents.
    Robert’s Hawaii, 91 Hawaiʻi at 242, 
    982 P.2d at 871
     (quoting
    Associated Vendors, 26 Cal. Rptr. at 813).         This supports the
    jury’s determinations that Purdy is the alter ego of Regal Corp.
    and Purdy is the alter ego of Regal LLC.         In Robert’s Hawaii,
    this court stated that in order to find alter ego, there must be
    “such a unity of interest . . . that the individuality, or
    separateness, of such person and corporation has ceased[.]”             Id.
    (alteration in original) (quoting Associated Vendors, 26 Cal.
    Rptr. at 813).    In other words, the alter ego’s consciousness
    must guide the company’s actions.        See id. at 253, 
    982 P.2d at
    882 (citing Copperweld Corp., 
    467 U.S. at 771
    ).          Here, Purdy
    testified that he authorized the transfer of Regal Corp.’s
    assets because he knew that he could make more profit from a
    high-end development on the property.        This testimony supports a
    finding that Purdy’s consciousness was guiding Regal Corp.’s
    actions and objectives because Regal Corp. suffered a detriment
    as a result of the transfer, while Purdy directly and personally
    benefitted from it.     Therefore, the jury was presented with
    evidence of a “unity of interest” between Purdy and Regal Corp.
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    Id. at 242, 
    982 P.2d at 871
     (quoting Associated Vendors, 26 Cal.
    Rptr. at 813).
    In addition, the jury was presented with evidence that
    allowing Purdy to act as the alter ego of Regal Corp. and Regal
    LLC would “sanction a fraud or promote injustice.”25            Id.
    (quoting Associated Vendors, 26 Cal. Rptr. at 813).            Purdy
    altered condition C-67 of the Aliʻi property DROA to provide
    himself, the seller, the option to cancel the agreement without
    providing notice to the buyer.26        Purdy testified that “[i]f the
    buyer had a right to terminate, then I should have that same
    right” and he directed Summers to add “or Seller” to condition
    C-67 of the Aliʻi property DROA.          Summers told Calipjo that the
    addition of “or Seller” was Purdy’s counteroffer “and if
    [Calipjo] didn’t want to acknowledge this, then he wouldn’t have
    a reservation agreement.”       Therefore, Purdy did not merely
    suggest the incorporation of “or Seller[,]” but he insisted on
    it as a condition of the DROA.        Moreover, due to the contingency
    in the Moana property DROA, if Purdy elected to cancel the Aliʻi
    property DROA, which he ultimately did, he automatically
    25
    The jury was instructed that two of the essential elements of an
    alter ego claim are whether “the shareholder exercised control over the
    corporation in such a way as to harm the plaintiff” and whether “refusal to
    disregard the corporate entity would subject the plaintiff to unjust loss.”
    26
    The alteration read: “Buyer or Seller may terminate this
    reservation at any time prior to it becoming a binding contract by written
    notice to Seller.” (Emphasis added.)
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    cancelled the Moana property DROA.        Summers testified that Purdy
    needed an investor for the project “to do the improvements that
    we planned on doing to the property.”        Therefore, testimony
    regarding Purdy’s forceful inclusion of the term “or Seller” may
    have evidenced his intent to cancel the DROAs because it showed
    that from the beginning of his dealings with Calipjo, Purdy
    intended to renege on the Aliʻi property DROA.          Evidence was
    presented at trial that Purdy altered the Aliʻi property DROA to
    remove an essential protection for the buyer.          This indicates
    that Calipjo would suffer an injustice as a result of Purdy’s
    actions as the alter ego of Regal Corp. and Regal LLC, and
    supports the jury’s verdict.
    Additional evidence was presented at trial that Purdy
    intended to cancel the DROAs and thereby use Regal Corp. and
    Regal LLC to commit a fraud or an injustice against Calipjo.
    This supports the jury’s determinations that Purdy is the alter
    ego of Regal Corp. and Regal LLC.        Calipjo testified that Purdy
    approached him seven years after signing the DROAs and stated
    that he never intended to sell Calipjo the properties.            Another
    witness corroborated this testimony.        Therefore, the jury was
    presented with evidence that Purdy used Regal Corp. and Regal
    LLC to commit a fraud because he never intended to sell the
    properties to Calipjo.
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    “[D]isregarding conflicting evidence, giving to
    [Calipjo’s] evidence all the value to which it is legally
    entitled, and indulging every legitimate inference which may be
    drawn from the evidence in [Calipjo’s] favor,” the record does
    not support the conclusion that there was no evidence to support
    the jury’s verdict in Calipjo’s favor.         Ray, 125 Hawaiʻi at 261,
    
    259 P.3d at 577
    .
    B.   The Jury’s Verdict that Regal Corp. Breached the DROAs
    is Supported by Evidence
    At trial, the jury was instructed on the essential
    elements of a contract:     (1) capacity to enter the contract, (2)
    offer, (3) acceptance, and (4) consideration.          This court has
    held that “[i]t is well-settled that consideration is an
    essential element of, and is necessary to the enforceability or
    validity of, a contract.”      Douglass v. Pflueger Hawaii, Inc.,
    110 Hawaiʻi 520, 534, 
    135 P.3d 129
    , 143 (2006), as corrected (May
    30, 2006) (quoting Shanghai Inv. Co. v. Alteka Co., 92 Hawaiʻi
    482, 496, 
    993 P.2d 516
    , 530 (2000), overruled on other grounds
    by Blair v. Ing, 96 Hawaiʻi 327, 335-36, 
    31 P.3d 184
    , 192-93
    (2001)).   We define consideration “as a bargained for exchange
    whereby the promisor receives some benefit or the promisee
    suffers a detriment.”     
    Id.
     (quoting Shanghai, 92 Hawaiʻi at 496,
    
    993 P.2d at 530
    ).    Furthermore, “[a] modification of a contract
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    must be supported by new consideration.”         Shanghai, 92 Hawaiʻi at
    496, 
    993 P.2d at 530
    .
    Based on the testimony presented at trial, “indulging
    every legitimate inference which may be drawn from the evidence
    in [Calipjo’s] favor,” we cannot say that the jury’s finding
    that Regal Corp. breached the DROAs was not supported by
    evidence.    Ray, 125 Hawaiʻi at 261, 
    259 P.3d at 577
    .         Lengthy
    testimony was offered by Summers, Purdy, and Calipjo regarding
    the alteration to condition C-67 of the Aliʻi property DROA that
    gave Regal Corp., the seller, the right to cancel the Aliʻi
    property DROA at any time before the Final Condominium Public
    Report was released.     This testimony notably lacks mention of
    any new benefit to Calipjo for modifying the original agreement.
    Because the modification to condition C-67 of the Aliʻi property
    DROA was not supported by consideration, it is void.           Therefore,
    there was evidence at trial that Regal Corp. breached the
    express terms of the original contract when it cancelled the
    DROAs and the ICA’s determination that there is no evidence that
    Regal Corp. breached the DROAs is error.
    C.   The Jury’s Verdict that Regal LLC Committed Unfair and
    Deceptive Acts or Practices is Supported by Evidence
    The ICA concluded that there is no evidence to support
    a finding that Regal LLC engaged in unfair and deceptive acts or
    practices.    Calipjo, 
    2017 WL 6547461
    , at *6.        “A deceptive act
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    or practice is ‘(1) a representation, omission, or practice that
    (2) is likely to mislead consumers acting reasonably under the
    circumstances where (3) the representation, omission, or
    practice is material.’”     Hungate v. Law Office of David B.
    Rosen, 139 Hawaiʻi 394, 411, 
    391 P.3d 1
    , 18 (2017) (brackets
    omitted) (quoting Courbat v. Dahana Ranch, Inc., 111 Hawaiʻi 254,
    262, 
    141 P.3d 427
    , 435 (2006)).       “A representation, omission, or
    practice is considered material if it ‘involves information that
    is important to consumers and, hence, likely to affect their
    choice of, or conduct regarding, a product.’”          
    Id.
     (citation
    omitted).    The test for whether an act or omission is deceptive
    is an objective test, and it turns “on whether the act or
    omission is likely to mislead consumers, . . . as to information
    important to consumers . . . in making a decision regarding the
    product or service.”     
    Id.
     (internal citations and quotation
    marks omitted) (alterations in original).
    Giving the evidence presented at trial “all the value
    to which it is legally entitled, and indulging every legitimate
    inference which may be drawn from the evidence in [Calipjo’s]
    favor,” it is apparent that the jury could have determined that
    the acts or omissions of Regal LLC misled Calipjo as to
    information critical to his position as the buyer of the Aliʻi
    and Moana properties.     Ray, 125 Hawaiʻi at 261, 
    259 P.3d at 577
    .
    Purdy testified that as early as 2000, Regal LLC was heavily
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    involved in the development of the Aliʻi and Moana properties.
    Just eight months after the parties entered the DROAs on August
    12, 2002, Regal Corp. transferred the Aliʻi property to Regal LLC
    for no consideration.      Regal Corp. and Regal LLC did not notify
    Calipjo that the DROAs were cancelled until three months later,
    on August 7, 2003.     Thus, there is evidence to support the
    jury’s conclusion that Regal LLC’s role in the development of
    the properties, and ultimate ownership of the properties,
    involves information that would be important to consumers such
    as Purdy, and was likely to affect Purdy’s conduct regarding the
    DROAs.27
    D.    The Underlying Claims Against Purdy are Reinstated
    The ICA reversed all claims against Purdy including
    breach of contract, breach of the covenant of good faith and
    fair dealing, and unfair and deceptive acts or practices.
    Calipjo, 
    2017 WL 6547461
    , at *7.          The ICA reasoned that absent a
    finding of alter ego, Purdy was not a party to the Aliʻi and
    Moana property DROAs.      Id. at *4.     Therefore, he could not be
    held liable for breaching the express and implied terms of
    27
    Because we vacate the ICA’s determination that no evidence
    supports the jury’s finding that Regal LLC committed unfair and deceptive
    acts or practices, we also vacate the ICA’s holding that the circuit court
    erred in determining that Regal LLC is not entitled to attorneys’ fees.
    Calipjo, 
    2017 WL 6547461
    , at *6.
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    either DROA, or unfair and deceptive acts or practices.            Id. at
    *4, *6.
    Accordingly, the ICA erroneously overturned the jury’s
    verdict regarding alter ego and reversed the judgment against
    Purdy for breach of contract, breach of the covenant of good
    faith and fair dealing, and unfair and deceptive acts or
    practices.   This court has held that the alter ego doctrine does
    not create a separate cause of action, but rather, creates a
    means for an individual (the alter ego) to be held personally
    liable for a cause of action against a corporate entity:
    A claim based on the alter ego theory is not in
    itself a claim for substantive relief, but rather to
    disregard the corporation as a distinct defendant is
    procedural. A finding of fact of alter ego, standing
    alone, creates no cause of action. It merely furnishes a
    means for a complainant to reach a second corporation or
    individual upon a cause of action that otherwise would have
    existed only against the first corporation. An attempt to
    pierce the corporate veil is a means of imposing liability
    on an underlying cause of action, such as a tort or breach
    of contract. The alter ego doctrine is thus remedial, not
    defensive, in nature. One who seeks to disregard the
    corporate veil must show that the corporate form has been
    abused to the injury of a third person.
    Robert’s Hawaii, 91 Hawaiʻi at 241, 
    982 P.2d at 870
     (emphasis in
    original) (quoting 1 William Meade Fletcher et al., Fletcher
    Cyclopedia of the Law of Private Corporations § 41.10, at 568-81
    (perm. ed. 1999)).    Although Purdy was not named as a party to
    the DROAs, the jury determined that he functioned as the alter
    ego of Regal Corp. and Regal LLC.        Because the jury found that
    Purdy was the alter ego of Regal Corp. and Regal LLC, Purdy was
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    held liable for the underlying claims.28         See id.    The ICA’s
    reversal of the final judgment as to these claims was error.
    V.    CONCLUSION
    The ICA’s holding that no evidence supported the
    jury’s verdict that Regal Corp. breached the DROAs, Regal LLC
    engaged in unfair and deceptive acts or practices, and Purdy was
    the alter ego of Regal Corp. and Regal LLC was error.             Because
    evidence supported the jury’s verdict that Purdy is the alter
    ego, he is liable for breach of contract, breach of the covenant
    of good faith and fair dealing, and unfair and deceptive acts or
    practices.    Accordingly, we affirm in part and vacate in part
    the January 24, 2018 judgment of the ICA and reinstate the
    circuit court’s July 18, 2014 final judgment.
    Donna E. Richards,                  /s/ Mark E. Recktenwald
    Mark R. Zenger
    for Petitioner                      /s/ Paula A. Nakayama
    /s/ Sabrina S. McKenna
    Richard E. Wilson                   /s/ Richard W. Pollack
    for Respondents
    /s/ Michael D. Wilson
    28
    On the special verdict form, with respect to the Aliʻi and Moana
    property DROAs, the jury determined that Purdy breached his contractual
    obligations, failed to act with good faith and fair dealing, and committed
    unfair and deceptive acts or practices.
    40