Gruwell v. The Illinois Department of Financial and Professional Regulation ( 2010 )


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  •                          NO. 4-09-0495          Filed 11/30/10
    IN THE APPELLATE COURT
    OF ILLINOIS
    FOURTH DISTRICT
    CAROL E. GRUWELL,                    )   Appeal from
    Plaintiff-Appellant,       )   Circuit Court of
    v.                         )   Sangamon County
    THE ILLINOIS DEPARTMENT OF FINANCIAL )   No. 05MR545
    AND PROFESSIONAL REGULATION;         )
    DIVISION OF BANKS AND REAL ESTATE OF )
    THE ILLINOIS DEPARTMENT OF FINANCIAL )
    AND PROFESSIONAL REGULATION; THE     )
    REAL ESTATE ADMINISTRATION AND       )
    DISCIPLINARY BOARD OF THE ILLINOIS   )
    DEPARTMENT OF FINANCIAL AND          )
    PROFESSIONAL REGULATION; THE BUREAU )
    OF REAL ESTATE PROFESSIONS OF THE    )
    DIVISION OF PROFESSIONAL REGULATION )
    OF THE ILLINOIS DEPARTMENT OF        )
    FINANCIAL AND PROFESSIONAL           )
    REGULATION; DANIEL E. BLUTHARDT, as )
    Director of the Division of          )
    Professional Regulation of the       )
    Illinois Department of Financial and )
    Professional Regulation; D. LORENZO )
    PADRON, Director of the Division of )
    Professional Regulation of the       )
    Illinois Department of Financial and )
    Professional Regulation; BRENT E.    )
    ADAMS, Acting Secretary of the       )
    Illinois Department of Financial and )
    Professional Regulation; and MICHAEL )
    McRAITH, Director of the Division of )
    Insurance of the Illinois Department )
    of Financial and Professional        )   Honorable
    Regulation,                          )   Leo J. Zappa, Jr.,
    Defendants-Appellees.      )   Judge Presiding.
    _________________________________________________________________
    JUSTICE KNECHT delivered the opinion of the court:
    In March 2005, an administrative hearing officer found
    plaintiff, Carol E. Gruwell, engaged in the unlicensed practice
    of real estate in violation of section 20-10 of the Real Estate
    License Act of 2000 (Act) (225 ILCS 454/20-10 (West 2002)).     In
    April 2005, defendant Real Estate Administration and Disciplinary
    Board (Board) of the Illinois Department of Financial and Profes-
    sional Regulation (Department) found the same and recommended a
    fine of $25,000.   In October 2005, defendant Daniel E. Bluthardt,
    Director of the Division of Professional Regulation of the
    Department (Director), denied plaintiff's motion for rehearing,
    adopted the Board's findings and conclusions, and imposed a
    $25,000 civil fine.   Plaintiff sought administrative review.   In
    June 2009, the circuit court affirmed the Director's order.
    Plaintiff appeals the administrative order, arguing, among other
    things, (1) the Director erred in finding plaintiff engaged in
    the unlicensed practice of real estate; (2) the $25,000 fine is
    excessive; and (3) the Act, as applied to plaintiff, violates the
    first amendment to the United States Constitution.   We affirm as
    modified to reflect our reduction in the amount of plaintiff's
    fine to $7,500.
    I. BACKGROUND
    From September or October 2002 to October 2003, plaint-
    iff worked as an independent contractor for Central Illinois For
    Sale By Owner (Central).   Central's primary business was the
    operation of a Web site hosting classified advertisements for a
    flat fee.   It provided a forum for homeowners to advertise their
    - 2 -
    homes for sale.   By prohibiting homeowners represented by real
    estate agents from advertising on its site, Central ensured the
    homes it advertised were for sale by owner.   Central's Web site
    provided these home sellers with uniform advice on pricing,
    staging, and negotiating the sale of their homes and referred
    them to professionals who provided related services.    Plaintiff
    received a commission for each advertisement she sold.
    In October 2003 Central agreed to enter, and in January
    2004 Central did enter, a consent order with the Department.     In
    the order, Central admitted its activities, in the aggregate,
    amounted to unlicensed practice of real estate in violation of
    section 20-10 of the Act (225 ILCS 454/20-10 (West 2002)).
    Central agreed to undergo and complete the requirements to become
    a licensed corporate broker and to pay a $7,500 fine.
    In October 2003, plaintiff discontinued working for
    Central.   In December 2003, the Department served plaintiff with
    a complaint and notice of a preliminary hearing.   The complaint
    alleged plaintiff practiced real estate without a license during
    her tenure with Central in violation of section 20-10 of the Act
    (225 ILCS 454/20-10 (West 2002)).   Specifically, it alleged
    plaintiff unlawfully practiced real estate by (1) representing
    herself as a real estate agent in newspaper advertisements and
    radio appearances; (2) contracting with homeowners to assist them
    in marketing and selling their homes; (3) advising homeowners on
    - 3 -
    selling their homes, setting the price, and negotiating with
    buyers; (4) assisting homeowners in marketing their homes by
    taking photographs of their homes and posting them to Central's
    Internet site; (5) assisting homeowners in holding open houses;
    and (6) referring homeowners to professional service providers
    including attorneys, home lenders, and home inspectors.
    In August 2004, the parties presented arguments in an
    administrative hearing before a hearing officer and two members
    of the Board.   The parties stipulated to admission of several
    evidentiary exhibits offered by the Department, which included
    tapes and transcripts of eight of plaintiff's regular radio
    appearances, newspaper advertisements plaintiff ran, pages from
    Central's Web site, and Central's consent order.
    In her radio appearances, plaintiff and a radio host
    spoke about plaintiff's services with Central, including its real
    estate advertising services.    Plaintiff said homeowners could
    advertise their homes for sale on Central's Web site for a flat
    fee.   The fee included assistance from a representative of
    Central in operating the advertising software and free home
    photography for use in the advertisement.    In one appearance,
    plaintiff stated, "I am an Internet site and I help people sell
    their homes on the Internet."
    In some, but not all, of the appearances, plaintiff
    included disclaimers specifying she was not a real estate agent
    - 4 -
    and she did not negotiate sales.   In one such disclaimer, she
    said, "[Central is] not a real estate company[,] so there's [sic]
    no hidden costs or commissions."   She said homeowners themselves
    were responsible for writing their advertisements and opening
    their houses to the public.   In one appearance, plaintiff likened
    Central to "an extra, extra fancy newspaper where [plaintiff was]
    the newspaper and [homeowners were] their own editors."   She
    corrected the radio host once when he characterized Central as a
    "real estate service" by stating, "[Central is] an ad agency[,]
    not a real estate company."
    During these appearances, plaintiff spoke about homes
    for sale on Central's Web site, sometimes describing them in the
    first person.   She sometimes prefaced these descriptions by
    asking the radio host if she could "just sneak one in."   She gave
    the houses' locations and asking prices, details about their lay-
    outs and amenities, and information about their neighborhoods.
    She told the radio host to visit one home before it sold.     She
    invited a dentist's clients to visit his open house.   In one
    appearance, she said Central "sold a half a million last week."
    In the newspaper advertisements, plaintiff aggregated
    advertisements for several homes on one page with Central and
    plaintiff's names and plaintiff's phone number.   The advertise-
    ments did not provide contact information for the homeowners
    whose houses were advertised.   Some, but not all, of these
    - 5 -
    advertisements included disclaimers specifying plaintiff and
    Central were not acting as a real estate agent or company.     All
    the advertisements taken into evidence included copy advertising
    plaintiff or Central's services specifically.   One stated, "9
    Million in Homes Sold since Jan. '03," and another, "12 Million
    Dollars Worth of Homes Listed, approx 4 Million Sold As of Jan.
    2003."   One stated, "If you want to see your house SOLD," call
    plaintiff.
    Among the pages from Central's Web site were a disclai-
    mer page, a page giving contact information for Central and its
    representatives, pages describing Central's services, pages
    giving advice to home sellers, and pages of advertisements.    The
    disclaimer stated Central's Web site was "strictly an advertise-
    ment venue" that was not "a real estate organization" and did not
    offer "professional real estate[-]related assistance."   The
    contact page listed plaintiff as the "local contact" for Spring-
    field, Illinois, and the surrounding area.   One page stated
    Central "will not advertise any particular item listed on this
    Web site."
    The parties also stipulated to several of plaintiff's
    exhibits, which included copies of several Web sites that plain-
    tiff alleged were similar to Central's and offered similar
    services; a letter from the Illinois Attorney General's office to
    plaintiff stating it received no complaints about Central from
    - 6 -
    January 2000 until March 2004; and a written and signed dis-
    claimer from plaintiff, addressed to a client, stating she was
    not providing brokerage services.
    Plaintiff testified, although she had been a licensed
    real estate salesperson from 1986 to 1991, when she allowed her
    real estate license to lapse, she did not act as a real estate
    broker for Central but merely as an advertiser.    She asserted she
    never received a brokerage commission, and her compensation never
    depended on the home's sale.    She asserted other Internet compa-
    nies provided the same services and she was singled out for
    prosecution because some licensed real estate professionals
    disliked her.    In closing arguments, the Department argued
    plaintiff knowingly practiced real estate without a license and
    requested the Director order plaintiff to pay a $7,500 fine.
    Plaintiff argued she merely provided advertising services and
    asserted, "This is the future [of the industry], like it or not."
    In March 2005, the hearing officer found the Department
    had sufficiently shown plaintiff engaged in the unlicensed
    practice of real estate.    In April 2005, the Board concluded
    plaintiff knowingly and repeatedly violated section 20-10 of the
    Act (225 ILCS 454/20-10 (West 2002)) and recommended a $25,000
    civil penalty.    Plaintiff moved for a rehearing, arguing the
    Board erred in finding she practiced real estate without a
    license and in requesting an excessive fine.    In October 2005,
    - 7 -
    the Director denied plaintiff's motion for rehearing and adopted
    the Board's findings of fact and conclusions of law and imposed a
    $25,000 fine.
    In November 2005, plaintiff sought administrative
    review in the circuit court.    In March 2009, plaintiff moved for
    judgment, arguing (1) she did not act as a "broker" as defined in
    the Act (225 ILCS 454/1-10 (West 2002)) or, alternatively, she
    qualified for exemptions under sections 5-20(7) and (9) (225 ILCS
    454/5-20(7), (9) (West 2002)); and (2) the fine was excessive.
    In June 2009, the court affirmed the Director's conclusions and
    the fine.    This appeal followed.
    II. ANALYSIS
    On appeal, plaintiff argues (1) she did not act as a
    "broker" under the Act; (2) the fine was excessive; and (3) as
    applied to her case, the Act violates the first amendment to the
    United States Constitution (U.S. Const., amend. I).    We disagree
    with plaintiff's arguments regarding her violation of the Act,
    and we find she forfeited her constitutional argument.    We agree
    with plaintiff the fine imposed was excessive and affirm as
    modified.
    A. Standard of Review
    On appeal, we review the Board's decision, not the
    circuit court's.    See Cinkus v. Village of Stickney Municipal
    Officers Electoral Board, 
    228 Ill. 2d 200
    , 212, 
    886 N.E.2d 1011
    ,
    - 8 -
    1019 (2008).   The scope of judicial review of administrative
    decisions "extend[s] to all questions of law and fact presented
    by the entire record before the court."   735 ILCS 5/3-110 (West
    2008).   A court may encounter three types of questions on admin-
    istrative review of an agency decision: questions of fact,
    questions of law, and mixed questions of law and fact.   
    Cinkus, 228 Ill. 2d at 210
    , 886 N.E.2d at 1018.   Because an administra-
    tive agency's findings of fact are presumed true, "a reviewing
    court is limited to ascertaining whether such findings of fact
    are against the manifest weight of the evidence."   
    Cinkus, 228 Ill. 2d at 210
    , 886 N.E.2d at 1018; see also 735 ILCS 5/3-110
    (West 2008) ("The findings and conclusions of the administrative
    agency on questions of fact shall be held to be prima facie true
    and correct").   "In contrast, an agency's decision on a question
    of law is not binding on a reviewing court," and we review such a
    decision de novo.   
    Cinkus, 228 Ill. 2d at 210
    , 886 N.E.2d at
    1018.
    Mixed questions of law and fact "are 'questions in
    which the historical facts are admitted or established, the rule
    of law is undisputed, and the issue is *** whether the rule of
    law as applied to the established facts is or is not violated.'"
    American Federation of State, County & Municipal Employees,
    Council 31 v. Illinois State Labor Relations Board, State Panel,
    
    216 Ill. 2d 569
    , 577, 
    839 N.E.2d 479
    , 485 (2005), quoting
    - 9 -
    Pullman-Standard v. Swint, 
    456 U.S. 273
    , 289 n.19, 
    72 L. Ed. 2d 66
    , 80 n.19, 
    102 S. Ct. 1781
    , 1790 n.19 (1982).   Decisions of
    mixed questions of law and fact are reversible only if they are
    clearly erroneous.   
    Cinkus, 228 Ill. 2d at 211
    , 886 N.E.2d at
    1018.   The clearly erroneous standard is "'significantly deferen-
    tial.'"   Provena Covenant Medical Center v. Department of Reve-
    nue, 
    236 Ill. 2d 368
    , 387, 
    925 N.E.2d 1131
    , 1143 (2010); see also
    Provena Covenant Medical 
    Center, 236 Ill. 2d at 387
    n.9, 925
    N.E.2d at 1143 
    n.9 (courts accord deference to administrative
    decisions "in recognition of the fact that agencies make informed
    judgments on the issues based upon their experience and expertise
    and serve as an informed source for ascertaining the legisla-
    ture's intent").   "A decision is 'clearly erroneous' when the
    reviewing court is left with the definite and firm conviction
    that a mistake has been committed."    American Federation of
    State, County & Municipal 
    Employees, 216 Ill. 2d at 577-78
    , 839
    N.E.2d at 485, citing AFM Messenger Service, Inc. v. Department
    of Employment Security, 
    198 Ill. 2d 380
    , 395, 
    763 N.E.2d 272
    at
    282 (2001).
    B. Unlicensed Practice of Real Estate
    Plaintiff contends the Director erred by finding she
    violated section 20-10 of the Act (225 ILCS 454/20-10 (West
    2002)).   Section 20-10 provides a civil penalty against "[a]ny
    person who practices, offers to practice, attempts to practice,
    - 10 -
    or holds oneself out to practice as a real estate broker[ or]
    real estate salesperson *** without being licensed under this
    Act."   225 ILCS 454/20-10 (West 2002).   In turn, section 10-1
    defines a "salesperson," in pertinent part, as "any individual,
    *** who is employed by a real estate broker or is associated by
    written agreement with a real estate broker as an independent
    contractor and participates in any activity described in the
    definition of 'broker.'"    225 ILCS 454/1-10 (West 2002).   Because
    plaintiff undisputedly worked as an independent contractor for
    Central, which admitted in its consent order to practicing as a
    real estate broker, the only question remaining under section 20-
    10 is whether plaintiff acted as, or held herself out to be, a
    broker.
    Section 1-10 of the Act defines "broker," in pertinent
    part, as:
    "an individual *** who for another and for
    compensation, or with the intention or
    expectation of receiving compensation, either
    directly or indirectly:
    (1) Sells, exchanges, purchases,
    rents, or leases real estate.
    (2) Offers to sell, exchange, pur-
    chase, rent, or lease real estate.
    (3) Negotiates[ or] offers, at-
    - 11 -
    tempts, or agrees to negotiate the sale,
    exchange, purchase, rental, or leasing
    of real estate.
    (4) Lists[ or] offers, attempts, or
    agrees to list real estate for sale,
    lease, or exchange.
    * * *
    (7) Advertises or represents him-
    self or herself as being engaged in the
    business of buying, selling, exchanging,
    renting, or leasing real estate.
    (8) Assists or directs in procuring
    or referring of prospects, intended to
    result in the sale, exchange, lease, or
    rental of real estate.
    (9) Assists or directs in the nego-
    tiation of any transaction intended to
    result in the sale, exchange, lease, or
    rental of real estate.
    (10) Opens real estate to the pub-
    lic for marketing purposes."   225 ILCS
    454/1-10 (West 2002).
    Providing a convenient shorthand, the Act defines "licensed
    activities" as "those activities listed in the definition of
    - 12 -
    'broker.'"    225 ILCS 454/1-10 (West 2002).
    As an initial matter, plaintiff asserts this argument
    presents a question of fact, as to which our review is under the
    most deferential, manifest-weight-of-the-evidence standard.       We
    disagree.    Plaintiff does not dispute the Director's findings
    regarding what her conduct was.    Instead, she argues the Director
    erred in finding her conduct conformed to the Act's prohibitions.
    This presents a mixed question of law and fact, which we review
    for clear error.
    In addressing plaintiff's argument, we must interpret
    specific language in the Act.    Courts addressing the Act's
    predecessor held, "[T]he Act is not a penal measure, to be
    strictly construed against the State, but a broad statutory
    system which is remedial and therefore should be liberally
    construed."    White v. Chicago Title & Trust Co., 
    99 Ill. App. 3d 323
    , 325, 
    425 N.E.2d 1017
    , 1018 (1981) (interpreting the Real
    Estate Brokers and Salesmen License Act (Ill. Rev. Stat. 1979,
    ch. 111, pars. 5701 through 5743)).      These courts relied on the
    General Assembly's statement of intent contained in the earlier
    act: "The intent of the legislature in enacting this statute is
    to evaluate the competency of persons engaged in the real estate
    business for the protection of the public."     Ill. Rev. Stat.
    1979, ch. 111, par. 5701.    From this language, they concluded the
    purpose of the act was to prevent "injury to the public by
    - 13 -
    assuring that the occupation will be practiced with honesty and
    integrity, excluding from the profession those who are incompe-
    tent or unworthy."   Ranquist v. Stackler, 
    55 Ill. App. 3d 545
    ,
    551, 
    370 N.E.2d 1198
    , 1203 (1977).     The terms of the predecessor
    act prohibiting unlicensed practice of real estate were thus
    construed broadly to deter the circumvention of licensing re-
    quirements.   See, e.g., Rabin v. Prenzler, 
    116 Ill. App. 3d 523
    ,
    531, 
    451 N.E.2d 1331
    , 1337 (1983).
    The legislative statement of intent remains substan-
    tially the same in the Act as in its predecessor.    Compare Ill.
    Rev. Stat. 1979, ch. 111, par. 5701 (quoted above), with 225 ILCS
    454/1-5 (West 2002) ("The intent of the General Assembly in
    enacting this statute is to evaluate the competency of persons
    engaged in the real estate business and to regulate this business
    for the protection of the public").    Therefore, we find the
    principles regarding construction of the Real Estate Brokers and
    Salesmen License Act apply to the current Act as well.
    Plaintiff's argument consists of three fundamental
    contentions: (1) plaintiff did not perform any "licensed activi-
    ties" under the Act; (2) plaintiff did not act "for another"
    under the Act; and (3) plaintiff did not act "for compensation"
    under the Act.   While defendants argue plaintiff forfeited the
    latter two arguments by failing to raise them at her administra-
    tive hearing, plaintiff contended throughout the proceedings in
    - 14 -
    this matter she did not act as a real estate agent.   While our
    review in administrative-review cases is limited, we decline
    defendants' invitation to find plaintiff forfeited these argu-
    ments by failing to utter the specific words used in the statute.
    We consider each argument in turn.
    1. "Licensed Activities"
    Plaintiff argues the Director erred in finding she
    performed, or held herself out as performing, licensed activi-
    ties.   The gist of plaintiff's argument appears to be she did
    nothing more than provide a forum for homeowners to advertise
    their real estate for sale.   In arguing plaintiff did not repre-
    sent herself to be a broker, plaintiff relies extensively on
    disclaimers she made in several of her many newspaper and radio
    advertisements to the effect she was not, and did not work for, a
    real estate broker.   Defendants argue the evidence at the hearing
    provided a sufficient basis for the Director's findings and
    conclusions.   We agree with defendants.
    The Board--and the Director, by adoption--found plain-
    tiff violated section 20-10 by (1) holding herself out as a
    broker in newspaper advertisements; (2) listing homes for sale in
    newspaper advertisements; (3) selling homes in advertisements;
    (4) holding herself out as a broker in radio advertisements; (5)
    acting, in effect, as a spokesperson for the homeowners in radio
    advertisements; (6) referring homeowners to Central's Web site
    - 15 -
    which, in turn, gave homeowners tips on selling and marketing
    their homes, interacting with buyers, setting and negotiating
    price, and finding related service providers such as real estate
    appraisers and attorneys; (7) assisting in marketing real estate
    by taking photographs of properties and uploading them to Cen-
    tral's Web site; (8) assisting in marketing real estate by
    providing clients with for-sale-by-owner signs and updating the
    signs with respect to the status of the home sale; and (9)
    referring prospective buyers and thereby assisting in negotia-
    tions of sales.    Plaintiff fails to point to evidence or law in
    contradiction of these conclusions.
    Plaintiff asserts, with respect to the newspaper and
    radio advertisements, she never stated she was a real estate
    agent and, moreover, often stated she was not a real estate
    agent.   Similarly, she asserts she never used the words "closing"
    or "commission."   The Board specifically concluded, "The state-
    ments in the ads that [plaintiff] was not a real estate agent did
    not change the active role [plaintiff] played, both in the ads
    and in servicing the clients outside the ads" (emphasis in
    original).   The Board found plaintiff's disclaimers essentially
    disingenuous and misleading in light of her other representations
    and actions.   For example, plaintiff's statement she was not a
    real estate agent is irreconcilable with her on-air statements
    "we go ahead and put the house up on the market" and "we sold a
    - 16 -
    half a million [dollars' worth of real estate] last week."
    Testimony of the radio host with whom plaintiff advertised showed
    plaintiff's advertisements resembled those of licensed brokers.
    Plaintiff described specific properties, sometimes in the first
    person, giving rise to the conclusion she was acting as a real
    estate agent on behalf of the homeowners.   This conclusion was
    further engendered by plaintiff's failure in the same radio
    advertisements to provide contact information for the homeowners.
    Although plaintiff contends a reasonable listener would know to
    visit Central's Web site for homeowners' contact information, we
    decline to find the Board clearly erred in finding plaintiff was
    holding herself out as an intermediary between the seller and
    prospective buyers.
    Moreover, many of plaintiff's disclaimers served the
    mere purpose of emphasizing the relative inexpensiveness of
    Central's services compared to a licensed broker's, while simul-
    taneously suggesting the services were equivalent.   For example,
    in one of her radio appearances, plaintiff stated, "[Central is]
    not a real estate company[,] so there's [sic] no hidden costs or
    commissions."   The Board decided plaintiff's representations and
    actions carried more force than her characterization of her
    activities, within an advertising context, as outside the scope
    of practicing real estate.   We do not find this determination
    clearly erroneous.
    - 17 -
    Plaintiff further asserts plaintiff's "passive knowl-
    edge" of the contents of Central's Web site is insufficient to
    find plaintiff violated the Act.   The Act, however, imposes a
    penalty for directly or indirectly providing licensed activities.
    Thus, even though plaintiff was not responsible for the informa-
    tion on Central's Web site, her referral of clients to the Web
    site for advice on marketing and selling their homes constituted
    licensed activity--specifically, assisting or directing in the
    negotiation of any transaction intended to result in the sale of
    real estate.   Central itself admitted its Web content constituted
    unlicensed practice of real estate.     Plaintiff's active advice to
    homeowners, not her passive knowledge of language on Central's
    Web site, supports the Board's finding.    We do not find the
    Board's application of the Act in this respect clearly erroneous.
    Plaintiff summarily says she "did not list anything."
    She asserts the homeowners themselves put their houses on the
    market.    However, this contradicts plaintiff's on-air comment to
    the effect she and Central "go ahead and put the house on the
    market."   At a minimum, plaintiff held herself out as listing
    homes for sale.
    Because our evaluation of the law and facts under the
    clearly erroneous standard on these issues sufficiently supports
    the Board's findings and conclusions, we decline to address each
    of plaintiff's remaining contentions on this argument.
    - 18 -
    2. "For Another"
    Plaintiff argues next her conduct was not "for another"
    and, therefore, was not a licensed activity for which she could
    be fined under section 20-10 of the Act (225 ILCS 454/20-10 (West
    2002)).   Plaintiff's argument relies on a federal district
    court's unpublished opinion in which the court interpreted the
    language "for another" in the context of New Hampshire's statutes
    regulating real estate practice.   See Skynet Corp. v. Slattery,
    No. 06-cv-218-JM, 
    2008 WL 924531
    (D.N.H. March 31, 2008)
    (unpublished opinion).   That court concluded "for another" within
    New Hampshire's statutory scheme "connotes more of an agency
    relationship than merely a conduit service."   Skynet, 
    2008 WL 924531
    , at *8.   Admittedly, the New Hampshire act strikingly
    resembles the Illinois Act.   However, because we find "for
    another" in the Act to be unambiguous, we decline to look to
    another jurisdiction--let alone another jurisdiction's unpub-
    lished opinion--for aid in interpreting it.
    The purpose of the Act, by analogy to its predecessor,
    is to protect the public by imposing on real estate brokers and
    salespeople minimum competency and character requirements.    See
    
    Rabin, 116 Ill. App. 3d at 531
    , 451 N.E.2d at 1337.   Like its
    predecessor, the Act includes protective measures intended to
    prohibit "sharp, dishonest, or fraudulent practices," which may
    prejudice parties to a real estate transaction.   Moy v. Depart-
    - 19 -
    ment of Registration & Education, 
    85 Ill. App. 3d 27
    , 29, 
    406 N.E.2d 191
    , 194 (1980).   Insofar as it limits application of the
    term "broker" under the Act and, thereby, frustrates prosecution
    of unlicensed practice that would promote the Act's protective
    purpose, we interpret the clause "for another" narrowly.
    Keeping this in mind, we conclude "for another" as used
    in the definition of "broker" is the Act's mechanism whereby it
    exempts parties to real estate transactions from licensing
    requirements when acting in their own behalf.     Thus, for example,
    a homeowner may sell or lease his own home, or open it to the
    public for marketing purposes, or negotiate for the purpose of
    selling it, where he would otherwise violate section 20-10.
    Under this narrow interpretation, it is unnecessary to ascribe a
    nebulous agency requirement where we find none in the language of
    the Act.    Because plaintiff acted for another, merely as opposed
    to acting for herself, she was not exempt from the Act's licens-
    ing requirements by virtue of this clause in the definition of
    "broker."
    3. "For Compensation"
    Similarly, plaintiff argues her actions were not "for
    compensation, or with the intention or expectation of receiving
    compensation."   225 ILCS 454/1-10 (West 2002).   Plaintiff again
    relies on Skynet to argue this language in the Act requires a
    nexus between an agency relationship and the compensation re-
    - 20 -
    ceived in exchange for performing brokerage services.   We reject
    plaintiff's argument.
    Again, we construe the statute broadly.   The Act
    defines "compensation" as "the valuable consideration given by
    one person or entity to another person or entity in exchange for
    the performance of some activity or service."   225 ILCS 454/1-10
    (West 2002).   The Act does not explicitly require "compensation"
    to be given within the context of an agency relationship.     It is
    sufficient the Board found plaintiff received a commission for
    each advertisement she sold, in connection with which she perfor-
    med licensed activities.
    Indeed, the Board characterized plaintiff's compensa-
    tion as "discounted brokerage," and this conclusion is not
    clearly erroneous.   Essentially, the Board acknowledges plaintiff
    did not perform every possible activity of a real estate broker;
    rather, she and Central accepted less than full brokerage compen-
    sation and, in exchange, performed less than full brokerage.    The
    Act does not exempt "minor" violations, wherein an unlicensed
    broker does not see a sale to its conclusion.   Similarly, the Act
    does not make exception for compensation amounting to less than
    full-blown brokerage commission and fees.
    C. Fine
    Plaintiff argues her $25,000 fine is excessive and
    urges us to vacate it.   Although defendants argue plaintiff
    - 21 -
    forfeited this issue, we find plaintiff preserved the argument by
    raising it in her motion for rehearing before the Director and
    renewing it in her brief and oral argument before the circuit
    court.    In the alternative, defendants argue the amount of the
    fine does not constitute error.    We agree with plaintiff her fine
    is excessive and reduce it to $7,500.
    When considering an administrative sanction, a review-
    ing court "defers to the administrative agency's expertise and
    experience in determining what sanction is appropriate to protect
    the public interest."    Abrahamson v. Illinois Department of
    Professional Regulation, 
    153 Ill. 2d 76
    , 99, 
    606 N.E.2d 1111
    ,
    1122 (1992).    Our deference in this respect "does not mean,
    however, *** that all administrative decisions are sacred and not
    within reach of the courts."    Dorfman v. Gerber, 
    29 Ill. 2d 191
    ,
    196, 
    193 N.E.2d 770
    , 773 (1963).    We will reverse a sanction if
    it is arbitrary or capricious or amounts to an abuse of discre-
    tion.    See Deen v. Lustig, 
    337 Ill. App. 3d 294
    , 302, 
    785 N.E.2d 521
    , 529 (2003); Siddiqui v. Department of Professional Regula-
    tion, 
    307 Ill. App. 3d 753
    , 763, 
    718 N.E.2d 217
    , 228 (1999).
    "'Agency action is arbitrary and capricious
    only if the agency contravenes the legisla-
    ture's intent, fails to consider a crucial
    aspect of the problem, or offers an explana-
    tion which is so implausible that it runs
    - 22 -
    contrary to agency expertise.'    [Citation.]
    An abuse of discretion is found when a deci-
    sion is reached without employing conscien-
    tious judgment or when the decision is clear-
    ly against logic."     
    Deen, 337 Ill. App. 3d at 302
    , 785 N.E.2d at 529.
    In the specific context of administrative fines, an administra-
    tive agency abuses its discretion when it "imposes a sanction
    that is (1) overly harsh in view of the mitigating circumstances
    or (2) unrelated to the purpose of the statute."     
    Siddiqui, 307 Ill. App. 3d at 763
    , 718 N.E.2d at 228.    An agency may consider
    sanctions imposed in similar cases to develop uniformity in
    disciplinary proceedings.   
    Siddiqui, 307 Ill. App. 3d at 764
    , 718
    N.E.2d at 228.
    Although section 20-10 of the Act allows the Director
    to impose a civil fine of up to $25,000 for each violation (225
    ILCS 454/20-10 (West 2002)), and although plaintiff violated the
    Act numerous times, we nevertheless find the Director's imposi-
    tion of a $25,000 fine in this case constitutes error.       We note,
    significantly, the Department imposed a $7,500 fine upon Central
    pursuant to its consent order.    While plaintiff's violations were
    numerous and reprehensible, we find no justification in logic or
    conscientious judgment to impose a fine 233% greater against her
    than against Central, which also committed multiple violations of
    - 23 -
    the Act.
    Plaintiff contends her fine contravenes the Act's
    purposes of evaluating the competency of persons involved in the
    real estate business and protecting the public against fraudulent
    practices.   See 225 ILCS 454/1-5 (West 2000).   While we disagree
    with plaintiff's contention insofar as she neglects her viola-
    tions obstructed the evaluation of her competency to practice
    real estate and constituted a fraud against the public, we find
    the amount of the fine is not commensurate with the legislative
    purposes of the Act.   Rather, it is overly harsh in light of
    plaintiff's violations and the Department's treatment of Central
    under similar circumstances.   We find reduction of the amount of
    plaintiff's fine from $25,000 to $7,500 is necessary to meet the
    ends of justice.
    We find it unnecessary to remand for the Director to
    adjust the amount of the fine.   Instead, we find it is within our
    appellate powers to vacate the $25,000 fine and impose a $7,500
    fine.   In a case under the Administrative Review Law (735 ILCS
    5/3-101 through 3-113 (West 2008)), the circuit court may, "in
    case of affirmance or partial affirmance of an administrative
    decision which requires the payment of money, *** enter judgment
    for the amount justified by the record."   735 ILCS 5/3-111(a)(8)
    (West 2008).   In turn, the circuit court's decision "is reviewab-
    le by appeal as in other civil cases."   735 ILCS 5/3-112 (West
    - 24 -
    2008).   In an appeal from a civil judgment, Supreme Court Rule
    366(a)(5) empowers this court to "enter any judgment and make any
    order that ought to have been given or made, and make any other
    and further orders and grant any relief[] *** that the case may
    require."   155 Ill. 2d R. 366(a)(5).   Accordingly, we modify the
    amount of plaintiff's fine to $7,500 in accordance with our
    powers under Rule 366(a)(5).
    D. First Amendment
    Plaintiff argues the Act, as applied to her, violates
    the first amendment to the United States Constitution.     Defen-
    dants argue plaintiff forfeited this argument by failing to raise
    it at the administrative hearing and on administrative review.
    We agree with defendants.
    In general, "if an argument, issue, or defense is not
    presented in an administrative hearing, it is procedurally
    defaulted and may not be raised for the first time before the
    circuit court on administrative review."      
    Cinkus, 228 Ill. 2d at 212
    , 886 N.E.2d at 1019.    "The rule of procedural default specif-
    ically requires first raising an issue before the administrative
    tribunal rendering a decision from which an appeal is taken to
    the courts."    
    Cinkus, 228 Ill. 2d at 213
    , 886 N.E.2d at 1019.
    Even though "an administrative agency lacks the authority to
    declare a statute unconstitutional, or even to question its
    validity," a litigant must present its constitutional argument on
    - 25 -
    the record at the administrative stage.    
    Cinkus, 228 Ill. 2d at 214
    , 886 N.E.2d at 1020.    "Such a practice avoids piecemeal
    litigation and, more importantly, allows opposing parties a full
    opportunity to refute the constitutional challenge."    
    Cinkus, 228 Ill. 2d at 214
    , 886 N.E.2d at 1020.
    Here, plaintiff mentioned her first-amendment claim
    briefly at her administrative hearing and in proceedings before
    the circuit court.    In her testimony at the hearing, plaintiff
    stated, "If I want to talk--I would think freedom of speech would
    be a--denied if you're telling me that I have to be a realtor
    before I can talk about an ad that's placed on my Internet."
    This comment does not rise to the level of an argument, and
    plaintiff failed to obtain a ruling from the agency on this
    alleged issue.    In her motion for judgment before the circuit
    court, plaintiff complained, "Essentially, the Department wants
    to cap [f]reedom of [s]peech in violation of the United States'
    [sic] Constitution for the sake of making an example out of
    [plaintiff]."    To conclude the argument in plaintiff's reply
    brief in support of her motion for judgment, plaintiff's counsel
    stated, "Further, [plaintiff] has asked that it be found that ***
    her [f]irst[-a]mendment rights have been infringed."    However,
    none of these utterances was sufficient to preserve the argument
    for review.   Plaintiff failed to cite any legal authority, and
    the Department, defendants, and the court never had occasion to
    - 26 -
    reply to plaintiff's assertions because they did not present
    sufficiently cogent analysis or argument.     Therefore, we hold
    plaintiff procedurally defaulted her first-amendment argument.
    Nevertheless, plaintiff
    "invokes the principle that procedural de-
    fault is a limitation on the parties rather
    than on this court's jurisdiction, and that
    the doctrine of procedural default may be
    relaxed when necessary to maintain a uniform
    body of precedent or where the interests of
    justice so require."   
    Cinkus, 228 Ill. 2d at 215
    , 886 N.E.2d at 1021.
    Courts have made an exception to the general procedural-default
    rule for challenges to the facial validity of a statute.     See
    Arvia v. Madigan, 
    209 Ill. 2d 520
    , 527-28, 
    809 N.E.2d 88
    , 94
    (2004).   Such a case "presents an entirely legal question that
    does not require fact-finding by the agency or application of the
    agency's particular expertise."      
    Arvia, 209 Ill. 2d at 528
    , 809
    N.E.2d at 94.   In contrast, a challenge to a statute as applied
    to a litigant relies upon certain factual bases.     Thus, when a
    litigant presents an as-applied challenge, "an evidentiary record
    is indispensable because administrative review is confined to the
    record created before the agency."     
    Arvia, 209 Ill. 2d at 528
    ,
    809 N.E.2d at 94.   In such a case, the rule of procedural default
    - 27 -
    "allows opposing parties a full opportunity to present evidence
    to refute the constitutional challenge."    
    Arvia, 209 Ill. 2d at 528
    , 809 N.E.2d at 94.   In this case, plaintiff deprived defen-
    dants of such an opportunity by failing to form her comments into
    a constitutional claim until this appeal.   The exception to the
    rule of procedural default does not apply in this case.   There-
    fore, we decline to address plaintiff's first-amendment argument.
    III. CONCLUSION
    For the reasons stated, we affirm the circuit court's
    decision affirming the Director's order as modified to reflect
    the reduction in plaintiff's fine from $25,000 to $7,500.
    Affirmed as modified.
    TURNER, J., concurs.
    APPLETON, J., dissents.
    - 28 -
    JUSTICE APPLETON, dissenting:
    While I concur with the majority's decision that the
    fine imposed upon plaintiff should be reduced, I disagree that
    plaintiff is subject to any penalty at all by reason of her
    commercial activities.
    The Act (225 ILCS 454/1-1 through 999-99 (West 2002)),
    under which these proceedings were brought, provides a comprehen-
    sive scheme for the licensing and discipline of brokers and
    sellers of real estate in Illinois.    Exemptions from the licens-
    ing requirements imposed on professionals engaged in the real
    estate business are set forth in section 5-20 (225 ILCS 454/5-20
    (West 2002)).   Two of those exemptions have application here:
    "(7) Any multiple listing service or
    other information exchange that is engaged in
    the collection and dissemination of informa-
    tion concerning real estate available for
    sale, purchase, lease, or exchange along
    which no other licensed activities are pro-
    vided.
    ***
    (9) Any medium of advertising in the
    routine course of selling or publishing ad-
    vertising along with which no other licensed
    activities are provided."    225 ILCS 454/5-
    - 29 -
    20(7), (9) (West 2008).
    I would find that plaintiff's real estate advertising activities
    complained of here easily fit within these exemptions.
    I am not unmindful of the comments plaintiff made on
    the Sam Madonia radio program to the effect that she had "sold" a
    certain volume of real estate or that she had a very pretty house
    "for sale."   Such comments may make her a blabbermouth but not a
    realtor.   It is clear, in the context of the entirety of her
    remarks, that she was engaged in the business of taking pictures
    of houses for sale by owner (FSBO) and developing a grouping of
    FSBO properties for newspaper advertising.
    The essence of the real estate profession is the
    activity of bringing buyers and sellers together.    
    Rabin, 116 Ill. App. 3d at 531
    , 451 N.E.2d at 1337. Plaintiff's activities
    stand in stark contrast to that definition.   Realtors, whether
    brokers or licensed salespersons, actively solicit sales and/or
    purchases of real estate, advise their clients as to market value
    and sales strategies, and assist in the closing of real estate
    sales.   Such activities stand in stark contrast to the business
    of FSBO, for which plaintiff is an agent.    That business plan is
    to solicit and place advertising for persons who want to sell
    their own property.   FSBO's involvement in the sale is taking a
    picture of the subject property, grouping the pictures in an
    advertisement with other properties for sale, and providing a
    - 30 -
    yard sign with the owner's telephone number on it.
    A realtor is a fiduciary to his or her client.   See
    Jeffrey Allen Industries, Inc. v. Sheldon F. Good & Co., 153 Ill.
    App. 3d 120, 123, 
    505 N.E.2d 1104
    , 1106 (1987); Pawlowic v.
    Pearce, 
    59 Ill. App. 2d 153
    , 157, 
    207 N.E.2d 155
    , 156 (1965).
    Plaintiff's activities can in no way be construed as involving a
    fiduciary relationship.   The record is devoid of any evidence
    that she performed a market analysis, suggested a sale price, or
    brought willing buyers and sellers together. Realtors are compen-
    sated by a percentage of the sale price.   Plaintiff, by contrast,
    was paid a per-property price of $50 to take pictures and place
    advertisements.
    I would also find that plaintiff's activities are
    protected speech by the first amendment to the United States
    Constitution.   U.S. Const., amend. I.   In Forsalebyowner.com
    Corp. v. Zinnemann, 
    347 F. Supp. 2d 868
    (E.D. Cal. 2004), the
    California licensing authorities sought to stop the exact same
    activities performed by the plaintiff here.   The United States
    district court found that the real estate licensing laws could
    not do so as they constituted unconstitutional content and media-
    based regulation.   
    Zinnemann, 347 F. Supp. 2d at 877
    .
    The complaint against Forsalebyowner by the California
    licensing authorities was that Forsalebyowner advertised proper-
    ties for sale on the Internet.   Yet realtors advertised proper-
    - 31 -
    ties for sale in newspapers and on the Internet.    The district
    court held:
    "Because FSBO unquestionably has a spee-
    ch interest in disseminating real estate
    information through its Web site, and because
    [d]efendants have not shown any compelling
    state interest in requiring a real estate
    broker's license for FSBO's Web site but not
    for virtually identical newspaper Web sites,
    the presumption of unconstitutionality trig-
    gered by this disparity of treatment has not
    been overcome.   Section 10026 [of the Cali-
    fornia Business and Professions Code] accord-
    ingly fails constitutional muster on that
    basis."   
    Zinnemann, 347 F. Supp. 2d at 879
    .
    While it is certainly true that commercial speech is more suscep-
    tible to regulations than other forms of expression, the State
    has the burden of justifying a restriction on commercial speech.
    Coldwell Banker Residential Real Estate Services of Illinois,
    Inc. v. Clayton, 
    105 Ill. 2d 389
    , 403, 
    475 N.E.2d 536
    , 543
    (1985).   The State has not done so here.
    - 32 -