UBS Financial Services, Inc. v. Aliberti ( 2019 )


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    SJC-12662
    UBS FINANCIAL SERVICES, INC.    vs.   DONNA M. ALIBERTI.
    Suffolk.      April 1, 2019. - October 22, 2019.
    Present:   Gants, C.J., Lenk, Gaziano, Lowy, Budd, & Cypher, JJ.
    Individual Retirement Account. Trust, Interest of beneficiary.
    Fiduciary. Contract, Third party beneficiary. Consumer
    Protection Act, Standing, Trade or commerce, Unfair or
    deceptive act.
    Civil action commenced in the Superior Court Department on
    August 4, 2015.
    Counterclaims were heard by Karen F. Green, J., on a motion
    for judgment on the pleadings.
    After review by the Appeals Court, the Supreme Judicial
    Court granted leave to obtain further appellate review.
    Carmen A. Frattaroli for the defendant.
    John K. Wells for the plaintiff.
    Glenn Kaplan, Assistant Attorney General, for the Attorney
    General, amicus curiae, submitted a brief.
    David Goldberg & Susan Light, of New York, Robert T. Smith
    & Mary C. Fleming, of the District of Columbia, Christian
    Kemnitz, of Illinois, & William C. Pericak, for Securities
    Industry and Financial Markets Association, amicus curiae,
    submitted a brief.
    2
    LOWY, J.   On appeal from an order granting judgment on the
    pleadings, we are called upon to consider the legal relationship
    between the commercial custodian of three nondiscretionary
    individual retirement accounts (IRAs) and a named beneficiary of
    those accounts upon the death of the original account holder.
    Quasi familial conflict following the death of the IRAs'
    original account holder sparked a lengthy account beneficiary
    dispute between the plaintiff in counterclaim, Donna M.
    Aliberti, as a named IRA beneficiary, and the defendant in
    counterclaim, UBS Financial Services, Inc. (UBS), as IRA
    custodian.   Allegedly fueled by a combination of bureaucratic
    indifference or incompetence and hypersensitivity to risk
    exposure, the feud festered for more than one and one-half years
    before resulting in legal action, commenced by UBS filing a
    complaint for interpleader.
    In counterclaim to UBS's interpleader complaint, Aliberti
    asserted claims of breach of contract; breach of fiduciary duty;
    violation of the consumer protection statute, G. L. c. 93A, § 9
    (c. 93A); and intentional infliction of emotional distress.      A
    Superior Court judge allowed UBS's motion for judgment on the
    pleadings as to all claims, but the Appeals Court reversed on
    all counts but intentional infliction of emotional distress.
    See UBS Fin. Servs., Inc. v. Aliberti, 
    94 Mass. App. Ct. 180
    ,
    192-193 (2018).   More specifically, the Appeals Court concluded
    3
    that the pleadings stated facially plausible claims that
    (1) Aliberti was an intended third-party beneficiary of
    contracts governing the IRAs with standing to sue for
    contractual breach, (2) UBS committed a breach of fiduciary
    duties owed to Aliberti, because IRAs are "trusts" under Federal
    tax law, and (3) the challenged conduct by UBS occurred in a
    business context and violated c. 93A.1   We granted UBS's
    application for further appellate review.
    On review, we conclude that there is no plausible claim for
    breach of fiduciary duty, but the facts alleged do state a claim
    that UBS's conduct violated c. 93A.   More specifically, we hold
    that the custodian of a nondiscretionary IRA does not owe a
    fiduciary duty to a named beneficiary of that IRA, where no
    special agreement or circumstances elevate their relationship
    above the consumer sphere, which the record here does not
    support.   We also hold that the interactions between the
    commercial custodian of a nondiscretionary IRA and a named
    beneficiary of that IRA occur in a business context within the
    meaning of c. 93A, and that the injurious conduct of UBS alleged
    1 The Appeals Court reversed the judgment on the pleadings
    entered by the Superior Court as to those counts of the amended
    counterclaim asserting claims for breach of contract. See UBS
    Fin. Servs., Inc. v. Aliberti, 
    94 Mass. App. Ct. 180
    , 192-193
    (2018). UBS did not seek further appellate review of the breach
    of contract issue, and it is not before us. Those counts were
    remanded to the Superior Court for further proceedings
    consistent with the Appeals Court's order.
    4
    here plausibly constitutes a c. 93A violation.        We therefore
    affirm the Superior Court judge's decision as to the breach of
    fiduciary duty claim and reverse the decision as to the
    violation of c. 93A.2
    Background.    1.    IRA background.    This dispute arises from
    within that sector of the consumer financial services industry
    devoted to the sale, maintenance, and postmortem transfer of
    IRAs.    IRAs are a widely used type of tax-advantaged account
    that provides incentives for individuals to accumulate
    retirement savings.      See Clark v. Rameker, 
    573 U.S. 122
    , 124-
    125, 128 (2014); Investment Company Institute, Investment
    Company Fact Book 172 (59th ed. 2019), https://www.ici.org/pdf
    /2019_factbook.pdf [https://perma.cc/TX83-JFYP].3        Congress first
    enacted the legal framework for IRAs in 1974, to make tax-
    deferred savings available to workers without access to an
    employer-sponsored retirement plan.         Congressional Research
    Service, Traditional and Roth Individual Retirement Accounts
    2 We acknowledge the amicus brief submitted by the
    Securities Industry and Financial Markets Association in support
    of UBS with respect to the fiduciary duty question, and the
    amicus letter submitted by the Attorney General respecting
    G. L. c. 93A, § 9.
    3 According to the Investment Company Institute, about one-
    third of households in the United States owned an IRA at year-
    end 2018, with the assets in those IRAs accounting for thirty-
    three percent of all retirement assets in the United States (or
    approximately $8.8 trillion). Investment Company Institute,
    supra at 172-173.
    5
    (IRAs):   A Primer 1 (updated May 11, 2018).   While IRAs were
    designed to function primarily as tax-advantaged savings
    vehicles for the account holder's own future use and benefit,
    they have since become an important estate planning vehicle, as
    significant balances may remain upon an account holder's death.
    The Internal Revenue Service (IRS) contemplates that a typical
    account holder will establish an IRA "to provide [both] for his
    or her retirement and for the support of his or her
    beneficiaries."   IRS Form 5305-A (model traditional IRA
    custodial account agreement).
    Although the income tax treatment of IRA assets is complex
    and dictated by Federal law, nearly all other legal aspects of
    these accounts are governed by State statutory and common law,
    and the contractual terms of account agreements as dictated by
    private financial institutions to consumers.   See Sterk &
    Leslie, Accidental Inheritance:   Retirement Accounts and the
    Hidden Law of Succession, 89 N.Y.U. L. Rev. 165, 174-175 (2014)
    (Sterk & Leslie).4   The procedure for transferring ownership of
    4 Unlike "qualified" retirement plans sponsored by
    employers, IRAs (and those who market and sell them to
    consumers) are not subject to the strict accountability
    requirements of tit. I of the Employee Retirement Income
    Security Act (ERISA), including fiduciary standards for plan
    advisors (29 U.S.C. § 1104), stringent disclosure requirements
    (29 U.S.C. § 1021), automatic surviving spouse benefits (29
    U.S.C. § 1055[a][2]), and the private right of action granted to
    beneficiaries for breach of fiduciary duty and other claims (29
    U.S.C. § 1132[a][1]). See 29 U.S.C. §§ 1003(a), 1051(6)
    6
    the IRA upon an account holder's death is among the legal
    aspects of an IRA dictated by State law.   IRAs are a type of
    "nonprobate" asset, meaning that upon the death of the owner,
    title passes in accordance with a contractual beneficiary
    designation rather than under the provisions of a will.     See
    G. L. c. 190B, § 6-101 (contract for nonprobate transfer on
    death not testamentary, meaning valid without will's
    formalities); G. L. c. 167D, § 15 (IRA beneficiary designations
    take effect according to contractual terms, "notwithstanding any
    purported testamentary disposition allowed by statute, by
    operation of law or otherwise to the contrary").
    In Massachusetts, as in most other jurisdictions, State law
    does not provide regulations or guidelines standardizing or
    otherwise governing the form or content of IRA beneficiary
    designations, the procedure for amending them, or the default
    provisions in the event no beneficiary is designated.     Sterk &
    
    Leslie, supra, at 175
    .   Financial intermediaries each use their
    own "standard form instruments with fill-in-the-blank
    beneficiary designations," Langbein, The Nonprobate Revolution
    and the Future of the Law of Succession, 97 Harv. L. Rev. 1108,
    (exempting IRAs from coverage under title I of ERISA). Whereas
    ERISA frequently preempts State law actions with respect to
    qualified retirement plans, litigation concerning IRAs typically
    involves State law. See, e.g., Joint Committee on Taxation,
    Present Law and Analysis Relating to Individual Retirement
    Arrangements 19 (June 24, 2008).
    7
    1109 (1986), and typically, the contractual "framework keeps
    administrative costs down by limiting the inquiry required of
    the account custodian at the time of the accountholder's death."
    Sterk & Leslie, supra at 177.
    The contractual change in account ownership appears
    typically to occur "immediately and automatically" at the moment
    of the original account holder's death, yet it is not typical
    practice for a beneficiary to "be able to walk in to the IRA
    provider's office, present his identification, and get a check
    for the entire balance payable to himself."    N.B. Choate, Life
    and Death Planning for Retirement Benefits 259 (8th ed. 2019).
    Rather, many IRA custodians will not accept instructions from a
    beneficiary-cum-owner until appropriate documents have been
    signed (typically a new account agreement) and, where
    applicable, the account has been "retitled" as an inherited IRA
    to formalize the change in ownership.    
    Id. 2. Factual
    background.   We present the pertinent facts
    from the pleadings and exhibits that were before the motion
    judge, in the light most favorable to Aliberti.    In 2008,
    Patrick Kenney opened three IRAs with UBS.     The UBS financial
    advisor who assisted Patrick Kenney in establishing the IRAs,
    Margaret Kenney, was also his one-time sister-in-law.5    At the
    5 We refer to Patrick Kenney and Margaret Kenney by their
    full names to avoid confusion.
    8
    time he established the IRAs, Patrick Kenney was involved in a
    long-term romantic but nonmarital relationship with Aliberti.
    When Patrick Kenney filled out the initial account paperwork, he
    designated Aliberti as the sole primary beneficiary of each IRA.6
    In establishing the IRAs, Patrick Kenney signed the "UBS
    Client Relationship Agreement" (CRA), which named Aliberti as
    sole primary beneficiary below the statement, "At your death,
    your IRA will be transferred to the beneficiary or beneficiaries
    whose name(s) are printed below," followed by the advisory, "You
    may change your beneficiary designation at any time by notifying
    UBS in writing of the change in a form acceptable to UBS."     The
    CRA also incorporated terms and conditions of the "UBS IRA
    Custodial Agreement" (custodial agreement) and "IRA Disclosure
    Statement," two other documents allegedly included in the set of
    initial account paperwork mailed to Patrick Kenney for review
    and signature.
    In November 2013, Patrick Kenney completed two UBS "IRA
    Beneficiary Designation Update Forms" (update forms) in
    connection with two of the IRAs, one with an approximate balance
    of $18,000 and the other with an approximate balance of $31,000
    6 Patrick Kenney was a resident of Billerica from the time
    he established the IRAs until his death. UBS is a Delaware
    corporation that conducts business in several Massachusetts
    locations (among others), including in Hyannis, where Margaret
    Kenney was based. Aliberti lived in Massachusetts throughout
    the period of time relevant to this case.
    9
    (collectively, smaller IRAs).   Kenney completed the two update
    forms in an identical manner, writing in the names of four
    individuals with the notation "25%" next to each.   Those
    individuals are Aliberti, Aliberti's son, Patrick Kenney's
    niece, and a friend of Patrick Kenney named Craig Gillespie.
    Patrick Kenney completed each of the forms improperly, writing
    Gillespie's name on the line designated for a "primary
    beneficiary" and each of the three other names on a line
    designated for a "contingent beneficiary."
    UBS received the two update forms from Patrick Kenney, but
    declined to process them because they were not properly
    completed.   Margaret Kenney arranged for new beneficiary update
    forms for each IRA to be sent to Patrick Kenney for completion.
    UBS never received any request from Patrick Kenney to update the
    beneficiary designation with respect to the third IRA, valued at
    approximately $276,000 (larger IRA), and no additional forms
    were ever received with respect to the smaller IRAs.     Patrick
    Kenney died unexpectedly on December 2, 2013.
    Approximately two weeks following Patrick Kenney's death,
    Aliberti contacted Margaret Kenney about the three IRAs.     That
    evening, Margaret Kenney sent Aliberti a series of text
    messages, beginning with a request for her address, but followed
    by attacks on Aliberti's character, including references to her
    as "a whore" and "the . . . worst piece of filth I have ever
    10
    encountered," and ultimately an accusation that Aliberti had
    failed to notice errors on Patrick Kenney's death certificate on
    account of being "too busy ransacking" and "so eager to grab the
    money."   Two days later, Margaret Kenney sent Aliberti another
    text message stating, "Documents mailed to you today please sign
    and return ASAP for distribution."
    Near the end of December 2013, UBS received a letter from
    Gillespie's attorney, stating the attorney's understanding that
    Patrick Kenney had "changed the named beneficiaries on two of
    the IRA accounts and that he was in the process of changing
    beneficiaries with regard to the third IRA account at the time
    of his passing."   The letter also stated that Gillespie intended
    "to have a court of law resolve the issue of whether or not he
    is a named beneficiary of the third IRA account" and asked UBS
    not to make any distributions therefrom.7   The letter from
    Gillespie's counsel resulted in UBS's classification of the
    larger IRA as "disputed" in accordance with internal policy,
    which meant that UBS would take no action with regard to the
    7 The letter also contended that Massachusetts law "deems a
    change of beneficiary to have occurred before the completion of
    a change of beneficiary form in the event that the decedent has
    expressed an intent to change beneficiaries, has conveyed that
    intent to the financial services provider and has substantially
    completed the change of beneficiary process." Even if this
    argument gave UBS pause, the theory could not apply to the
    larger IRA without the existence of an update form completed and
    signed by Patrick Kenney in connection with that account. No
    such form was ever produced.
    11
    larger IRA unless one of the following occurred:    (1) receipt of
    a court order with instructions; (2) Gillespie's withdrawal of
    any claim to the funds; or (3) the expiration of all applicable
    statutes of limitations, eliminating any related risk for UBS.
    During the second week of January 2014, Aliberti telephoned
    the UBS client relations department to complain about the text
    messages received from Margaret Kenney.    During the call, she
    stated her belief that she was the sole beneficiary of all three
    IRAs, and the UBS "Client Relations Telephone Log Sheet"
    generated in connection with that call references the account
    numbers of all three IRAs.   Aliberti had no further
    communication with UBS until February 4, 2014, when she received
    an unsigned letter from UBS's "Early Dispute Resolution Group,"
    stating that a case manager had been assigned to her complaint
    and would respond after review.    On February 19, 2014, Aliberti
    sent completed beneficiary processing forms for all three IRAs,
    a copy of Patrick Kenney's death certificate, and a copy of her
    driver's license to UBS.
    Five days later, Aliberti telephoned UBS's client relations
    department to complain a second time, having received a package
    of new account paperwork indicating that Margaret Kenney
    remained in control of the IRAs.   Aliberti again complained
    about Margaret Kenney's previous unprofessional text messages
    and demanded assignment of a new UBS financial advisor to
    12
    administer the IRAs.   Near the end of March 2014, UBS removed
    Margaret Kenney from oversight of all three IRAs, and Aliberti
    received another form letter from UBS stating that the IRAs had
    "been updated for Management access only" and that the UBS
    client relations department would respond to Aliberti's concerns
    "as soon as possible."   Shortly thereafter, within five months
    of Patrick Kenney's death, UBS liquidated each of the smaller
    IRAs, in each instance making four equal distributions of funds
    to each of Aliberti, Aliberti's son, Gillespie, and Patrick
    Kenney's niece.8   Neither Aliberti nor her son attempted to
    return funds to UBS.
    After receiving these distributions from the smaller IRAs,
    Aliberti retained counsel to communicate with UBS on her behalf.
    In early May 2014, Aliberti made a written request, through
    counsel, seeking information relating to the IRAs of which
    Aliberti was a named beneficiary, UBS's treatment of Aliberti's
    complaints, and details of any dispute as to Aliberti's
    beneficial interest in one or more of the IRAs.9   This request
    8 Although Aliberti pleaded that distributions were made
    "without notice," the record suggests that she opened a new
    account at UBS expressly for the purpose of accepting them.
    9 The letter from Aliberti's counsel acknowledges an
    "understanding that [UBS] has indicated that there is a dispute
    as to [Aliberti]'s beneficial interest in one of more Individual
    Retirement Accounts held by [Patrick Kenney]" but does not
    elaborate as to how that indication was made.
    13
    was sent by certified mail to the UBS personnel who had
    previously assured her, first in early February and subsequently
    in late March, that a response to her concerns would be
    forthcoming.    Although Aliberti's request expressly proposed
    delivery of materials within seven days, UBS failed to respond.
    Aliberti ultimately resorted to service of a keeper of the
    records deposition subpoena on UBS.    UBS replied, "albeit
    late."10
    On August 29, 2014, nearly nine months following Patrick
    Kenney's death, Aliberti, through counsel, sent a second letter
    to the same UBS personnel.    This letter contained a written
    demand for immediate distribution of the date-of-death balance
    of the larger IRA, with appropriate interest and dividends, to
    Aliberti; a statement of intent to sue failing delivery of those
    funds within ten business days; and a reservation of Aliberti's
    rights to contest the distributions made from proceeds of the
    smaller IRAs.    Although UBS failed to respond or deliver
    payment, Aliberti did not file suit.
    On April 2, 2015, Aliberti's counsel deposed Margaret
    Kenney, who, among other things, admitted to sending Aliberti
    the text messages that caused Aliberti to complain to UBS's
    10The record contains no further details with respect to
    the timing or substance of either the subpoena or UBS's response
    thereto.
    14
    client relations department.   On May 18, 2015, Aliberti's
    counsel sent UBS a c. 93A demand letter, enclosing the Margaret
    Kenney deposition transcript and exhibits.   The allegations
    stated in the c. 93A demand letter included the following:     UBS
    knowingly and willfully failed to provide Aliberti with
    information to which she was entitled as the beneficiary of an
    account or accounts held by UBS; UBS serially ignored Aliberti's
    attempts to communicate for the purpose of requesting
    information about and distribution of amounts to which
    beneficiary status entitled her; UBS compelled Aliberti to
    obtain counsel and issue a subpoena in order to obtain that
    information; UBS distributed proceeds of the smaller IRAs
    without first addressing Aliberti's stated belief that she was
    rightfully the sole designated beneficiary thereof; and UBS
    refused to distribute the substantial proceeds of the larger IRA
    to her "without lawful excuse or basis."
    UBS responded to Aliberti's c. 93A demand letter in writing
    on June 15, 2015, denying the legal merit of Aliberti's stated
    claims.   Further correspondence between the parties in early and
    mid-July yielded no resolution.   On August 4, 2015, UBS filed a
    complaint for interpleader in the Superior Court pursuant to
    Mass. R. Civ. P. 22, 
    365 Mass. 767
    (1974), asking the court to
    determine ownership of the larger IRA and joining Aliberti and
    Gillespie as defendants.   Litigation ensued, but by March 10,
    15
    2016, all parties stipulated to partial dismissal of those
    claims by and against Gillespie, resulting in Gillespie's waiver
    of any claim to ownership of the proceeds of the larger IRA.
    Even after Gillespie, through stipulation, withdrew any
    claim to the proceeds of the larger IRA, UBS still delayed
    distribution.   On June 9, 2016, UBS and Aliberti entered into a
    limited stipulation and release whereby UBS would distribute all
    proceeds of the larger IRA to Aliberti "promptly and without
    delay" in return for her releasing them from liability regarding
    any claim for disbursement of the funds in the larger IRA.    The
    stipulation expressly acknowledged Aliberti's right to pursue
    her claims against UBS as stated in her amended counterclaim,
    including breach of contract, breach of fiduciary duty, and
    violation of c. 93A.   By June 16, 2016, when Aliberti filed a
    motion to amend her counterclaims against UBS and sought to join
    Margaret Kenney as a cross defendant,11 UBS still had not made
    any distribution from the larger IRA.
    UBS distributed the larger IRA proceeds to Aliberti on
    July 1, 2016, approximately two and one-half years following
    Patrick Kenney's death.   Aliberti continued pursuit of her
    counterclaims against UBS, and after several months of further
    litigation, UBS filed a motion for judgment on the pleadings as
    11The Superior Court judge ultimately denied the motion to
    join Margaret Kenney as a party to the suit.
    16
    to those claims.    The Superior Court judge granted the motion,
    dismissing each of Aliberti's claims.   Aliberti appealed.       The
    Appeals Court reversed in part, finding Aliberti's claims of
    breach of contract, breach of fiduciary duty, and violation of
    c. 93A to be well pleaded.    UBS Fin. Servs., Inc., 94 Mass. App.
    Ct. at 192-193.    We granted further appellate review to consider
    whether the factual allegations as pleaded support plausible
    claims for relief as to breach of fiduciary duty and violation
    of c. 93A.
    Discussion.    1.   Standard of review.   "We review de novo a
    judge's order allowing a motion for judgment on the pleadings
    under Mass. R. Civ. P. 12 (c), 
    365 Mass. 754
    (1974)."       Champa v.
    Weston Pub. Sch., 
    473 Mass. 86
    , 90 (2015), quoting Merriam v.
    Demoulas Super Mkts., Inc., 
    464 Mass. 721
    , 726 (2013).      We
    accept the truth of all well-pleaded facts alleged by, and "draw
    every reasonable inference in favor" of, the nonmoving party,
    Curtis v. Herb Chambers I-95, Inc., 
    458 Mass. 674
    , 676 (2011),
    to determine whether there are "factual 'allegations plausibly
    suggesting (not merely consistent with)' an entitlement to
    relief."   Iannacchino v. Ford Motor Co., 
    451 Mass. 623
    , 636
    (2008), quoting Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 557
    (2007).    See Jaroz v. Palmer, 
    436 Mass. 526
    , 530 (2002)
    (defendant's "motion under rule 12 [c] is akin to a motion [to
    17
    dismiss] under Mass. R. Civ. P. 12 [b] [6]," 
    365 Mass. 754
    [1974]).
    2.    Breach of fiduciary duty.   Aliberti contends that UBS
    committed a breach of fiduciary duties owed to her as the
    designated beneficiary of all three nondiscretionary custodial
    IRAs at issue here.    To establish a claim of breach of fiduciary
    duty under Massachusetts law, "there must be a [fiduciary] duty
    owed to the plaintiff by the defendant and injury to the
    plaintiff proximately caused by the [defendant's] breach
    [thereof].12   Estate of Moulton v. Puopolo, 
    467 Mass. 478
    , 492
    12We conduct the fiduciary duty analysis in accordance with
    Massachusetts law, as the parties are in agreement that it
    should apply. The CRA and the incorporated custodial agreement
    are both governed by New York law. However, the choice-of-law
    provisions therein relate only to the interpretation and
    enforcement of the CRA and the custodial agreement, and the
    parties' contractual disputes are not before us. Further, "only
    actual conflicts between the laws of different jurisdictions
    must be resolved," Kaufman v. Richmond, 
    442 Mass. 1010
    , 1012
    (2004), and we discern no relevant difference between the
    fiduciary duty law of New York and Massachusetts. See, e.g.,
    Rut v. Young Adult Inst., Inc., 
    74 A.D.3d 776
    , 777 (2010)
    (elements for fiduciary duty claim under New York law). Thus,
    application of either State's law would yield the same result
    here. Cf. Terra Nova Ins. Co. v. Fray-Witzer, 
    449 Mass. 406
    ,
    411-412 (2007) (applying New Jersey law where parties "agree
    that there is no relevant difference between New Jersey and
    Massachusetts law and have both employed New Jersey law in their
    arguments").
    In any event, under the particular circumstances of this
    case the Massachusetts choice-of-law rules indicate that
    Massachusetts law should apply to our fiduciary duty analysis.
    See Bushkin Assocs., Inc. v. Raytheon Co., 
    393 Mass. 622
    , 631
    (1985) (Massachusetts follows "a functional choice-of-law
    approach that responds to the interests of the parties, the
    18
    (2014).   See Baker v. Wilmer Cutler Pickering Hale & Dorr LLP,
    
    91 Mass. App. Ct. 835
    , 842 (2017).   "A fiduciary relationship is
    one founded on the trust and confidence reposed by one party in
    the integrity and fidelity of another."   Estate of 
    Moulton, supra
    .
    Fiduciary duties may arise in two ways:    (a) as a matter of
    law, where parties to the subject relationship are cast in
    archetypal roles, "such as trustee and [beneficiary], guardian
    and ward, attorney and client,"   Smith v. Smith, 
    222 Mass. 102
    ,
    106 (1915); or (b) as "determined by the facts established,"
    Warsofsky v. Sherman, 
    326 Mass. 290
    , 293 (1950), upon "evidence
    indicating that one person is in fact dependent on another's
    judgment in business affairs or property matters."   Markell v.
    Sidney B. Pfeifer Found., Inc., 
    9 Mass. App. Ct. 412
    , 444
    (1978), abrogated on another ground by Cleary v. Cleary, 
    427 Mass. 286
    , 292 (1998), citing Hawes v. Lackey, 
    207 Mass. 424
    ,
    431-432 (1911).   Because the amended complaint does not
    States involved, and the interstate system as a whole"). "The
    Massachusetts functional approach is explicitly guided by the
    Restatement (Second) of Conflict of Laws (1971)
    [(Restatement)]." Clarendon Nat'l Ins. Co. v. Arbella Mut. Ins.
    Co., 
    60 Mass. App. Ct. 492
    , 496 (2004) (Lenk, J.). Section 145
    of the Restatement states that "[t]he rights and liabilities of
    the parties with respect to an issue in tort are determined by
    the local law of the state which, with respect to that issue,
    has the most significant relationship to the occurrence and the
    parties" as determined by factors laid out in § 6 of the
    Restatement.
    19
    adequately plead facts to support the existence of a fiduciary
    duty under either theory, the Superior Court judge properly
    granted UBS's motion for judgment on the pleadings as to the
    counts claiming breach of fiduciary duty.
    a.   No fiduciary relationship exists by operation of law.
    The relationship between the custodian of a nondiscretionary IRA
    and a named beneficiary of the IRA is not among those
    traditional "familiar and well[-]recognized" relationships
    giving rise to fiduciary duties as a matter of law.13   
    Warsofsky, 326 Mass. at 292
    .   See 1 J. Story, Commentaries on Equity
    Jurisprudence as Administered in England and America §§ 308-327
    (1836) (discussing fiduciary standards governing certain
    relationships, including attorney and client, guardian and ward,
    principal and agent, and trustee and beneficiary).   More
    specifically, the record does not support an allegation that UBS
    and Aliberti are bound by the fiduciary ties of trustee and
    beneficiary, because no "trust" exists under State law or is
    required by Federal law.
    The IRAs were not "trusts" under State law, because a
    settlor's expressed intent to create a trust is a prerequisite
    13A securities account is "nondiscretionary" where "the
    customer makes the investment decisions and the stockbroker
    merely receives and executes a customer's orders." Patsos v.
    First Albany Corp., 
    433 Mass. 323
    , 333 (2001). A
    nondiscretionary IRA is one maintained by a custodian or trustee
    without investment discretion.
    20
    to the creation of a Massachusetts trust.   See G. L. c. 203E,
    § 402 (2).   And there is nothing in the record to suggest that
    Patrick Kenney intended to create a trust relationship between
    UBS and Aliberti either in 2008, when he first signed the CRA,
    or in 2013, when he completed the update forms.    See, e.g.,
    Tucker v. Soy Capital Bank & Trust Co., 
    2012 IL App (1st) 103303
    , ¶ 34 (2012) (no explicit language creating trust in
    governing contract).
    Federal law does not alter this analysis.14   Although the
    terms "trust" and "trustee" permeate the section of the United
    States Code governing IRAs, 26 U.S.C. § 408 (I.R.C. § 408), and
    the corresponding Department of the Treasury regulations, 26
    C.F.R. §§ 1.408-1 et seq., the Federal law does not itself
    define "trust," nor does it require an IRA to be a "trust" as
    that term may be defined under applicable State law.15   An IRA
    14IRAs are created and governed by Section 408 of the
    United States Internal Revenue Code, 26 U.S.C. § 408 (I.R.C.
    § 408), which "establish[es] a framework whereby individuals may
    obtain favorable tax treatment of amounts set aside for
    retirement in certain circumstances." Sirna vs. Prudential
    Sec., Inc., U.S. Dist. Ct., Nos. 95 Civ. 8422, 95 Civ. 9016, 96
    Civ. 4534 (S.D.N.Y. Feb. 10, 1997). It provides "no implied
    cause of action against allegedly errant IRA fiduciaries."
    Grund v. Delaware Charter Guarantee & Trust Co., 
    788 F. Supp. 2d 226
    , 235 (S.D.N.Y. 2011), quoting 
    Sirna, supra
    .
    15The Internal Revenue Code defines an IRA as "a trust
    created or organized in the United States for the exclusive
    benefit of an individual or his beneficiaries, but only if the
    written governing instrument creating the trust meets . . .
    [certain] requirements." 26 U.S.C. § 408. Notably, the
    21
    may take the form of either a trust account or a "custodial
    account."   See 26 U.S.C. § 408(a), (h); 26 C.F.R. § 1.408–2(a).
    Where an IRA is created as a custodial account, such as the IRAs
    at issue here, it is subject to all the same requirements as an
    IRA structured as a trust account, "except for the fact that it
    is not a trust" (emphasis added).16   26 U.S.C. § 408(h).    See 26
    C.F.R. § 1.408-2(d).   Unlike fiduciary duties, most of the
    obligations imposed on the IRA custodian by Federal law are not
    to the benefit of the account holder or beneficiary, but rather
    to assist the IRS in preventing the tax incentives intended to
    encourage individual retirement savings from giving rise to tax
    fraud and abuse.17
    b.   The facts do not otherwise support creation of
    fiduciary duties.    "The circumstances which may create a
    definition is constrained to uses "[f]or purposes of this
    section" (i.e., for tax purposes). 
    Id. 16Along with
    other requirements, the type of organizations
    that may hold and administer IRA assets is limited to either a
    bank "or such other person who demonstrates to the satisfaction
    of the Secretary [of the Treasury] that" the IRA will be
    administered in accordance with required law. 26 U.S.C.
    § 408(a)(2). UBS is this latter type of "nonbank" custodian.
    17An IRA custodian's various reporting obligations (viz.
    valuing account assets and accounting for contributions and
    distributions) ultimately provide the IRS with a means of
    verifying income tax deductions reported by the individual
    account holder or beneficiary, and allow the account to maintain
    its tax-favored status. Joint Committee on Taxation, supra at
    20. See 26 C.F.R. § 1.408–5 (detailing certain reporting
    requirements).
    22
    fiduciary relationship are so varied and so difficult to foresee
    that it is unwise for courts to attempt to make comprehensive
    definitions."   Cann v. Barry, 
    293 Mass. 313
    , 316 (1936).    As
    such, fiduciary duties may arise wherever "faith, confidence,
    and trust" is reposed by one party "in another's judgment and
    advice."   Doe v. Harbor Sch., Inc., 
    446 Mass. 245
    , 252 (2006).
    See Cann, supra at 316-317, quoting Tate v. Williamson, L. R. 2
    Ch. App. 55, 61 (1886) (fiduciary duty arises "[w]herever two
    persons stand in such a relation that, while it continues,
    confidence is necessarily reposed by one, and the influence
    which naturally grows out of that confidence is possessed by the
    other").
    The amended counterclaim does not allege that Aliberti ever
    "reposed trust and confidence" in UBS's judgment or advice.
    Although Aliberti had to rely on UBS's cooperation in order to
    realize her ownership interest in the IRAs, this functional
    absence of choice did not yield a relationship of "higher" trust
    or entitle Aliberti to special treatment.   Although there was a
    disparity in the parties' positions due to UBS having possession
    of the IRA assets and unilaterally dictating the terms upon
    which Aliberti could access them, this particular brand of power
    imbalance is not uncommon in our modern consumer marketplace and
    does not, in and of itself, create a fiduciary duty.   There is
    nothing in the record to suggest that the relationship between
    23
    Aliberti and UBS was anything more than a retail consumer
    relationship governed by contract.
    IRA custodianship is a recognized line of business in the
    consumer financial services sector, providing a fairly customary
    bundle of contracted-for services.18   One of those services is
    transfer of ownership of the IRA or distribution of the proceeds
    of its assets to the designated beneficiaries upon the initial
    account holder's death.   Historically, the grave and solemn
    responsibility of distributing a person's assets after death has
    been assigned to a fiduciary, such as an executor or trustee,
    who "is held to something stricter than the morals of the market
    place," Meinhard v. Salmon, 
    249 N.Y. 458
    , 464 (1928), and must
    account to the probate court.   But the nonprobate transfer of
    IRA assets is typically contracted for at arms' length, and
    performed in the ordinary course of business with no more or
    less gravity or solemnity than other customer instructions.     The
    nonprobate asset transfer that Patrick Kenney contracted for
    here is no exception.
    The contracts governing the IRAs here do not include
    language establishing a relationship of higher trust or
    18See, e.g., United States Office of the Comptroller of the
    Currency, Comptroller's Handbook: Retirement Plan Products and
    Services 4 (Feb. 2014) ("Typical custody services include
    settlement, safekeeping, determining the market value of the
    assets held, and reporting customers' transactions").
    24
    confidence, either between the custodian and the account holder
    or between the custodian and the designated beneficiary.
    Because Aliberti is a designated beneficiary of each IRA, she is
    an intended third-party beneficiary of the contracts between
    Patrick Kenney and UBS.    UBS Fin. Servs., Inc., 94 Mass. App.
    Ct. at 187.    These agreements, without which Aliberti and UBS
    would have no connection, impose a contractual duty on UBS to
    transfer the IRA proceeds in accordance with Patrick Kenney's
    instructions, but the contract contains no express or implicit
    assumption of any fiduciary responsibility.    In fact, the
    custodial agreement expressly disclaims any fiduciary
    obligations.
    Whereas there is neither "any common-law fiduciary
    obligation, nor any special relationship of trust, confidence,
    or reliance," the amended counterclaim fails to state a claim
    for breach of fiduciary duty under Massachusetts law.    Locator
    Servs. Group, Ltd. v. Treasurer & Receiver Gen., 
    443 Mass. 837
    ,
    855 (2005).
    3.   Violation of G. L. c. 93A.    The facts pleaded in the
    amended counterclaim support the claim that Aliberti became the
    rightful owner of the IRAs upon Patrick Kenney's death, and that
    UBS's conduct unfairly impeded her exercise of property rights
    25
    in violation of c. 93A.19   See G. L. c. 93A, § 9.   The enactment
    of c. 93A's consumer remedy provision "created new substantive
    rights," Commonwealth v. DeCotis, 
    366 Mass. 234
    , 244 n.8 (1974),
    which now extend to any individual injured by the "unfair or
    deceptive acts or practices" of a business operating in the
    consumer marketplace.   G. L. c. 93A §§ 2, 9.   The law seeks "to
    improve the commercial relationship between consumers and
    business persons and to encourage more equitable behavior in the
    marketplace" by "impos[ing] liability on persons seeking to
    profit from unfair practices."   Herman v. Admit One Ticket
    Agency LLC, 
    454 Mass. 611
    , 615 (2006), quoting Poznik v.
    Massachusetts Med. Professional Ins. Ass'n, 
    417 Mass. 48
    , 53
    (1994).   To establish entitlement to c. 93A relief, the amended
    counterclaim must plead sufficient facts to demonstrate
    "first, that [UBS] has committed an unfair or
    deceptive act or practice; second, that the unfair or
    deceptive act or practice occurred 'in the conduct of
    any trade or commerce;' third, that [Aliberti]
    suffered an injury; and fourth, that [UBS]'s unfair or
    deceptive conduct was a cause of the injury."
    Rafferty v Merck & Co., 
    479 Mass. 141
    , 161 (2018).    We conclude
    that it does.
    a.   The amended counterclaim establishes that Aliberti is a
    proper plaintiff.   That the connection between UBS and Aliberti
    19Although the CRA and custodial agreement include New York
    choice-of-law provisions, UBS has not challenged the application
    of Massachusetts consumer protection law in this case.
    26
    arises from UBS's service contract with another account holder
    (Patrick Kenney) does not render Aliberti an improper plaintiff
    to assert the c. 93A claim against UBS.   We have long held that
    "[p]arties need not be in privity for their actions to come
    within the reach of c. 93A."   Kattar v. Demoulas, 
    433 Mass. 1
    ,
    14-15 (2000).   See Ciardi v. F. Hoffmann-La Roche, Ltd., 
    436 Mass. 53
    , 60 (2002) (no privity required because c. 93A "allows
    any person who has been injured by trade or commerce indirectly
    affecting the people of this Commonwealth to bring a cause of
    action" [emphasis in original]).   We recently held that to
    assert a claim under c. 93A, "[i]t suffices that the plaintiff
    used the product, even if it was sold to another, and was
    injured as a result" (emphasis in original).    
    Rafferty, 479 Mass. at 161
    .   Aliberti's standing to assert the c. 93A claim is
    adequately supported here by the allegations that UBS's botched
    performance of the IRA transfer services promised to Patrick
    Kenney caused financial injury to Aliberti.20
    20Although no party addressed the issue of injury in the
    briefs, the amended counterclaim alleges that UBS's unfair
    conduct "[c]ompell[ed]" Aliberti "to retain legal counsel and
    incur substantial expenses." Based upon the facts alleged in
    the amended counterclaim, any legal fees and costs Aliberti
    incurred in attempted communication with UBS about the larger
    IRA and associated dispute are distinct from those later
    incurred in connection with the c. 93A claim, and may be treated
    as actual damages. See Siegel v. Berkshire Life Ins. Co., 
    64 Mass. App. Ct. 698
    , 703 (2005).
    27
    b.   Trade or commerce.   Under c. 93A, the "trade or
    commerce" requirement is met when the defendant was operating in
    "a business context" at the time of its allegedly unfair or
    deceptive activity.   Feeney v. Dell Inc., 
    454 Mass. 192
    , 212
    (2009).   This is a fact-specific, multifactor inquiry, requiring
    "consideration of the nature of the transaction, the character
    of the parties and their activities, and whether the transaction
    was motivated by business or personal reasons" (quotation and
    citation omitted).    
    Id. See Klairmont
    v. Gainsboro Restaurant,
    Inc., 
    465 Mass. 165
    , 176 (2013) (facts permitted fair inference
    that "defendants had a profit-seeking motive in constructing and
    maintaining the hazardous [structural feature that led to
    decedent's injury] in the context of their commercial
    enterprise").
    That UBS provides custodial IRA services to consumers in
    the ordinary course of its business, for profit, and under
    standard form contracts it drafts and presents to prospective
    customers for signature is fairly inferred from the record, and
    at least partially conceded.21    Cf. Quinton v. Gavin, 
    64 Mass. 21Althou
    gh many of the technical requirements of an IRA are
    dictated by the IRS, IRAs are not subject to the much more
    stringent controls imposed by ERISA. See note 
    4, supra
    . This
    means that the terms governing these accounts are left to State
    law (which typically does not apply to retirement plans within
    the ERISA sphere, due to preemption). Because there is a dearth
    of State law specifically regulating the nonprobate transfer of
    IRAs, however, the account transfer terms (including default
    28
    App. Ct. 792, 799 (2005) (trustee subject to c. 93A liability
    where services were provided "to members of the public in the
    ordinary course of business" and not for private purpose).      In
    the standard CRA form (as it appeared in 2008), UBS promises the
    consumer account holder that the "IRA will be transferred" to a
    designated beneficiary or beneficiaries at the account holder's
    death.   This promise is a critical practical element of the IRA
    custodian's contracted-for performance, considering that a large
    balance may remain at the account holder's death, or that an
    account holder's management of the IRA may have been guided by a
    wider estate-planning strategy to maximize the assets
    transferred outside of probate.    Sterk & Leslie, supra at 175-
    176.   UBS need not charge a specific fee for this postmortem
    asset delivery service for its performance to occur "in a
    business context," because that service is part of a bundle of
    contracted-for services that UBS performs as IRA custodian in
    exchange for periodic fees.
    The pleadings here contain sufficient factual allegations
    to establish that the interactions between UBS, as IRA
    beneficiary provisions and the applicable procedure for changing
    a named beneficiary) are ultimately left to the discretion and
    internal policies of the private financial institutions who sell
    IRAs to consumers. Although these contract terms may have a
    significant effect on whether a decedent's donative intent is
    actually realized, consumers typically do not shop around to
    compare the fine print, so consumer preferences are unlikely to
    affect market forces. See Sterk & Leslie, supra at 223.
    29
    custodian, and Aliberti, as the designated beneficiary of the
    IRAs following Patrick Kenney's death, occurred in a business
    context within the meaning of c. 93A.    Furthermore, given the
    consumer context in which the nonprobate transfer function of
    IRAs occurs, and the public importance of that functionality, we
    expressly hold that the interactions between an IRA custodian
    and a named beneficiary of the IRA, following the initial
    account holder's death, typically occur in a business context
    within the meaning of c. 93A.
    c.   Unfair or deceptive practices.    "Chapter 93A does not
    define what constitutes an 'unfair or deceptive act or
    practice.'"   
    Kattar, 433 Mass. at 13
    .   Instead, we have held
    that "unfair or deceptive conduct is best discerned 'from the
    circumstances of each case.'"   
    Id. at 14,
    quoting 
    DeCotis, 366 Mass. at 242
    .   See Duclersaint v. Federal Nat'l Mtge. Ass'n, 
    427 Mass. 809
    , 814 (1998) (unfairness of act or practice "is
    determined from all the circumstances").    We look to "(1)
    whether the practice . . . is within at least the penumbra of
    some common-law, statutory, or other established concept of
    unfairness; (2) whether it is immoral, unethical, oppressive, or
    unscrupulous; [and] (3) whether it causes substantial injury to
    consumers (or competitors or other businessmen)."   PMP Assocs.,
    Inc. v. Globe Newspaper Co., 
    366 Mass. 593
    , 596 (1975).
    Further, in "evaluat[ing] the equities between the parties,"
    30
    what the parties, respectively, "knew or should have known may
    be relevant in determining unfairness."   Swanson v. Bankers Life
    Co., 
    389 Mass. 345
    , 349 (1983).
    Viewed in the light most favorable to Aliberti, there is
    ample support in the facts alleged that the manner in which UBS
    conducted itself with respect to Aliberti was "unfair" within
    the meaning of c. 93A.   The amended counterclaim alleges that
    UBS "(1) denied Aliberti the funds to which she was entitled;
    (2) for multiple years; (3) without good reason; (4) until she
    was forced to take legal action and incur unnecessary costs and
    fees."   UBS Fin. Servs., 
    Inc., 94 Mass. App. Ct. at 191
    .   To
    this litany may be added UBS employee Margaret Kenney's admitted
    dispatch of abusive text messages in response to Aliberti's
    inquiry about receipt of IRA distributions; UBS's alleged
    failure to supervise the IRAs' administration following Patrick
    Kenney's death (including by not removing Margaret Kenney as the
    UBS financial advisor until Aliberti had complained twice); and
    UBS's decision to file an allegedly unjustified interpleader
    complaint following more than one and one-half years of delay
    and in light of the foregoing.
    The pleadings suggest that there never has been any
    legitimate question whether Aliberti was the legally designated
    sole beneficiary of the larger IRA.   The CRA reflects that from
    the time Patrick Kenney opened the larger IRA in 2008, Aliberti
    31
    was designated as its sole beneficiary upon Patrick Kenney's
    death.    UBS admits that it never received any form or other
    writing from Patrick Kenney with instructions to update the
    beneficiary designation on the larger IRA.22   The CRA and
    incorporated custodial agreement clearly specify that, to be
    effective, any instruction from Patrick Kenney to change the IRA
    beneficiary designation not only was required to be in writing
    sent to UBS, but also was required to be in a form acceptable to
    and accepted by UBS, in its sole discretion.
    Nevertheless, as reflected in correspondence from UBS's
    counsel attached to the amended counterclaim, UBS designated the
    larger IRA "disputed" immediately upon receipt of Gillespie's
    letter, and the assets remained frozen for nearly two and one-
    22 Even in the light most favorable to Aliberti, the
    allegations do not support a c. 93A claim as to distributions
    from the smaller IRAs. Patrick Kenney at least attempted to
    provide instructions regarding change of IRA beneficiary to UBS
    by completing and returning the update forms in connection with
    each of the smaller IRAs; there was no duty to inform Aliberti.
    Despite its earlier request for written clarification, several
    months after Patrick Kenney died, UBS appears to have reached a
    reasonable good faith conclusion as to Kenney's intended
    beneficiaries, and made distributions accordingly. Whether this
    violated the relevant contracts is a question for the fact
    finder, but does not itself implicate c. 93A. See Massachusetts
    Employers Ins. Exch. v. Propac-Mass, Inc., 
    420 Mass. 39
    , 43
    (1995), citing Whitinsville Plaza, Inc. v. Kotseas, 
    378 Mass. 85
    , 100-101 (1979) ("a breach of contract alone does not amount
    to an unfair act or practice under G. L. c. 93A, § 2"). Cf.
    Anton v. Merrill Lynch, 
    36 S.W.3d 251
    , 256 (Tex. Ct. App. 2001)
    (rejecting challenges to IRA beneficiary redesignation based
    upon IRA provider's purported failure to comply with its own
    rules).
    32
    half years.   Contrary to the interpretation advanced by
    Gillespie's counsel in that letter, see note 
    7, supra
    ,
    Massachusetts courts enforce the statutory directive of G. L.
    c. 167D, § 15, that nonprobate transfers shall be made in
    accordance with their own contractual terms, even when faced
    with a subsequent will provision to the contrary:
    "the Legislature appears to have determined that the policy
    giving effect to testamentary intent should yield to the
    policy of giving prompt and final effect to the beneficiary
    designations in retirement plans."
    Fitzpatrick v. Small, 
    29 Mass. App. Ct. 704
    , 707 (1991)
    (applying earlier version of statute).23
    It is fair to infer that UBS drafted the contract
    provisions that required a writing from Patrick Kenney in a form
    meeting UBS approval for a valid change to occur and entitling
    UBS to "conclusively rely upon" instructions received from its
    23Incidentally, given the New York choice-of-law provisions
    in the CRA and custodial agreement, UBS reasonably may have
    expected that New York (rather than Massachusetts) law would
    apply to any beneficiary designation challenge. New York law
    also plainly requires that any change of beneficiary designation
    with respect to nonprobate assets be made in writing and signed
    by the account holder, and further that it be made in accordance
    with the rules imposed by the asset's administrator. N.Y. Est.
    Powers & Trusts Law § 13-3.2(e) (McKinney) ("designation of a
    beneficiary or payee to receive payment upon death of the person
    making the designation . . . must be made in writing and signed
    by the person making the designation" and "made in accordance
    with the rules prescribed" to govern relevant assets). New York
    law also provides that the beneficiary's ownership rights shall
    not be "impaired or defeated by any statute or rule of law
    governing the transfer of property by will, gift or intestacy."
    N.Y. Est. Powers & Trusts Law § 13-3.2(a) (McKinney).
    33
    client.   The parties agree that Gillespie never produced any
    evidence that Patrick Kenney changed (or even attempted to
    change) the beneficiary designation in accordance with that
    provision, and never brought suit.   Still, the pleadings reflect
    that immediately upon designating the larger IRA "disputed" in
    late December 2013, UBS decided that its hands were tied due to
    heightened risk exposure:   it would take no action regarding the
    larger IRA unless it received a court order or withdrawal of
    Gillespie's claim, or until all applicable statutes of
    limitation had expired.
    Aliberti has alleged that she was not even notified of any
    dispute with respect to the larger IRA until nearly three and
    one-half months after UBS received Gillespie's letter.   Once the
    existence of a dispute was known to Aliberti, UBS allegedly
    ignored her requests for additional information about that
    dispute, even when those requests were made in writing through
    legal counsel retained for that purpose.   In the amended
    counterclaim, she further contends that only service of a
    subpoena succeeded in eliciting any response from UBS.   The
    perceived unfairness of UBS's policy of inaction with respect to
    the "disputed" larger IRA was thus exacerbated by its allegedly
    willful failures to communicate with Aliberti, which required
    her to retain counsel in order to determine the particulars of
    34
    the dispute preventing her from exercising ownership rights to
    the larger IRA.
    The pleadings support that UBS decided it was time to seek
    the comfort of a court order and file an interpleader complaint
    in the Superior Court, under the following undisputed
    circumstances: approximately one year and eight months after
    Patrick Kenney's death, the larger IRA remained frozen; Aliberti
    remained the only designated beneficiary; and Gillespie had
    neither produced evidence to substantiate his claim nor filed
    suit.   The purpose of interpleader "is to sort out the amounts
    and priorities of competing claims to a fund."   National Lumber
    Co. v. Canton Inst. for Savings, 
    56 Mass. App. Ct. 186
    , 188
    (2002).   UBS's delaying of distribution for more than one and
    one-half years before filing an interpleader complaint is
    alleged to have been commercially unreasonable and "unfair" for
    purposes of c. 93A.
    That claim is facially plausible given the supporting
    allegations of (1) no legitimate competing claim to ownership of
    the larger IRA in the absence of a writing acceptable to UBS,
    cf. Equitable Life Assur. Soc'y of the U.S. v. Porter-Englehart,
    
    867 F.2d 79
    , 89 (1st Cir. 1989) (interpleader inappropriate
    where no "potentially conflicting claim" to funds at issue
    exists); and (2) the effective refusal of UBS, during the period
    between Patrick Kenney's death and its filing of the
    35
    interpleader complaint, to communicate with Aliberti about
    assets that its own records and policies indicated belonged to
    her -- until she hired counsel and served a subpoena.   See
    Brewster Wallcovering Co. v. Blue Mt. Wallcoverings, Inc., 
    68 Mass. App. Ct. 582
    , 606 (2007) (facts exacerbating unfairness
    included, inter alia, that "[defendant company's] officers and
    personnel . . . often took weeks to respond to [plaintiff
    customer's] inquiries, and sometimes stopped communicating at
    all, with no adequate or even plausible explanations for their
    lacks of responsiveness").
    Conclusion.   For the reasons stated, we affirm the Superior
    Court judge's order allowing UBS's motion for judgment on the
    pleadings with respect to Aliberti's breach of fiduciary duty
    claim and reverse the order as it relates to Aliberti's claim
    under G. L. c. 93A.   Accordingly, we remand to the Superior
    Court for further proceedings consistent with this opinion.
    So ordered.