Williams v. American Honda Finance Corp. , 479 Mass. 656 ( 2018 )


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    SJC-12367
    RACHEL C. WILLIAMS1   vs.   AMERICAN HONDA FINANCE CORPORATION.
    Suffolk.    December 7, 2017. - June 5, 2018.
    Present:    Gants, C.J., Gaziano, Lowy, Cypher, & Kafker, JJ.
    Motor Vehicle Instalment Sales, Repossession, Notice. Uniform
    Commercial Code, Notice. Words, "Fair market value."
    Certification of questions of law to the Supreme Judicial
    Court by the United States Court of Appeals for the First
    Circuit.
    John J. Roddy (Elizabeth A. Ryan also present) for the
    plaintiff.
    Eric S. Mattson, of Illinois (Tracy McDevitt Waugh also
    present) for the defendant.
    Fredrick S. Levin, John C. Redding, & Ali M. Abugheida, for
    American Financial Services Association, amicus curiae,
    submitted a brief.
    Stuart T. Rossman, for National Consumer Law Center, amicus
    curiae, submitted a brief.
    KAFKER, J.    The primary issue presented in this case is how
    to establish the fair market value of a repossessed automobile
    1 Individually and on behalf of all others similarly
    situated.
    2
    pursuant to G. L. c. 255B, § 20B.   Under § 20B, a creditor who
    repossesses and sells a vehicle is entitled to recover from the
    debtor the deficiency, if any, that remains after deducting the
    "fair market value" of the vehicle from the debtor's unpaid
    balance.   The plaintiff in this case, Rachel Williams, defaulted
    on her automobile loan, causing the defendant, American Honda
    Finance Corporation (Honda), to repossess and sell the vehicle
    that served as collateral for the loan.   The price for the
    repossessed vehicle was determined at an auction open to
    licensed dealers.   Honda then used that amount to establish the
    fair market value of the repossessed automobile and likewise
    referenced the auction sale amount in presale and postsale
    notices to the debtor.   Williams then sued Honda, alleging that
    the fair market value of her repossessed automobile was the fair
    market retail value of the automobile and Honda's notices to her
    were insufficient under Massachusetts law because of the manner
    in which Honda described and calculated her deficiency.    The
    United States District Court for the District of Massachusetts
    granted summary judgment to Honda, and the plaintiff appealed.
    Unsure of the meaning of the statute, the United States
    Court of Appeals for the First Circuit certified to this court
    three questions related to the calculation of "fair market
    value" under § 20B, and the notices that are required with
    respect to this calculation.   The court first asks whether the
    3
    fair market value of the collateral under § 20B is the fair
    market retail value of the collateral.     The second and third
    questions then relate to the contents of the presale and
    postsale notices that must be sent to the debtors.
    We conclude that the Legislature required that deficiency
    calculations for repossessed vehicles be determined based on the
    fair market value of the vehicle, but did not dictate the
    creditor's market choice in the first instance and left the
    ultimate determination of fair market value to the courts in
    contested cases, taking into account both creditor and debtor
    interests, and the means, methods, and markets used to sell the
    vehicle.   As will be explained infra, estimated retail value as
    provided in periodically published trade journals has a very
    limited role in the statute, essentially establishing a
    rebuttable evidentiary presumption that allows a debtor to put
    the fair market value as originally determined by the creditor
    to the test in contested cases.   The approach to determining
    fair market value and deficiencies that we delineate respects
    the plain language of the statute, the legislative history, and
    the practical realities of the automobile repossession market.
    Had the Legislature intended to impose a fair market retail
    value standard, it would have simply said so in the statute or
    the legislative history, and it did not.
    4
    Finally, in response to the second and third questions,
    concerning the notice that is required, we answer that the
    presale and postsale notices provided to the debtor must
    expressly describe the deficiency as the difference between the
    amount owed on the loan and the fair market value of the
    vehicle, not the difference between the amount owed and the sale
    proceeds or the amount owed and the fair market retail value of
    the vehicle.
    1.   Background.   The relevant facts and procedural history
    are as follows.
    Honda resells tens of thousands of used motor vehicles
    every year -- some after a repossession, but most after they
    have been returned to Honda at the end of a lease.    To sell all
    of these vehicles, Honda uses a process that the plaintiff has
    admitted is "designed to obtain the highest possible price."
    The first step in this process involves an independent auction
    company rating the vehicle's condition on a scale from zero to
    five, with zero representing the "very worst" and five the "very
    best."   With the vehicle's grade in mind, a Honda employee
    consults the Black Book to help establish a baseline value for
    vehicles it resells.   The Black Book is a guidebook used in the
    collections, customer service, and credit industry.    Honda
    determines a "floor price" -- the minimum it intends to accept
    when it sells the vehicle -- based in part on the Black Book's
    5
    estimated values for a vehicle of the same make, model, year,
    mileage, and condition.    After a floor price is set, the vehicle
    is sold, along with vehicles from other manufacturers, at a
    biweekly auction that is open to licensed dealers.
    Honda uses auctions rather than a retail channel to sell
    these vehicles for a variety of reasons.     Honda is not licensed
    to sell at retail, and selling at retail may interfere with the
    legal rights of independent Honda dealers.     It also would take
    Honda a longer time to sell these vehicles at retail than
    selling at the dealer auctions.    This is significant because
    automobiles depreciate rapidly and the longer a creditor retains
    possession of a vehicle, the less it will be worth when it is
    eventually sold.
    Honda financed the purchase of the plaintiff's vehicle in
    2007.    Four years later, after the plaintiff defaulted on her
    loan, Honda repossessed the vehicle.2   Honda then provided the
    plaintiff with the following notice:
    "We have [your vehicle] because you broke promises in
    our agreement, and we will sell it at a private sale
    sometime after October 11, 2011.
    "The money received from the sale (after paying our
    costs) will reduce the amount you owe. If the auction
    proceeds are less than what you owe, you will still owe us
    the difference. If we receive more money than you owe, you
    will receive a refund, unless we must pay it to someone
    2 The plaintiff's account with Honda was delinquent at least
    twenty-four times before Honda repossessed the vehicle.
    6
    else. If you would like a written explanation on how the
    amount you owe was determined, or need additional
    information about the sale, please send your request to the
    address below.
    "You can get the property back at any time before we
    sell it by paying the full payoff amount, including our
    expenses. As of today, the payoff amount is $13,366.78,
    which is subject to change due to the addition of
    applicable fees and/or finance charges."
    The plaintiff's repossessed vehicle was sold according to the
    auction process.   The independent auction company determined
    that the plaintiff's vehicle was in below average condition.
    For Honda, this meant that the vehicle was in "rough" condition
    for purposes of the Black Book.   According to the Black Book,
    the estimated wholesale value for this vehicle in "rough"
    condition was $7,750 and the estimated retail value was $9,800.
    With these values in mind, Honda set the floor price for the
    plaintiff's vehicle at $8,700 and ultimately sold the vehicle
    for $8,900.   The plaintiff's outstanding balance was $12,858.70,
    and Honda incurred repossession and auction expenses of $754.62,
    leaving the plaintiff with a postsale deficiency of $4,713.32.
    After the auction, Honda notified the plaintiff that her vehicle
    was sold for $8,900 and provided her with a calculation of the
    deficiency that she owed.   There is no indication that Honda,
    once it sold the vehicle and calculated the deficiency, intended
    to file a lawsuit to collect the deficiency.   Indeed, Honda has
    7
    brought only five or fewer such lawsuits in the past few years
    despite selling thousands of repossessed automobiles.
    The plaintiff commenced a putative class action in the
    Superior Court against Honda, claiming that the notices it sent
    to her and other debtors violated the Uniform Commercial Code
    and constituted an unfair and deceptive act or practice in
    violation of G. L. c. 93A.   The plaintiff challenges Honda's
    presale notice because it did not use the term "fair market
    value" in describing her deficiency.    The plaintiff also
    challenges the postsale notice, arguing that it is insufficient
    because it calculated her deficiency as the difference between
    her unpaid balance and the auction proceeds.
    Honda removed the case to the United States District Court
    for the District of Massachusetts.    Following discovery, both
    parties moved for summary judgment.    A magistrate judge
    recommended granting summary judgment in favor of Honda,
    concluding that under G. L. c. 255B, § 20B, the plaintiff's
    deficiency must be calculated using the fair market value of the
    collateral and that Honda's notices complied with the Uniform
    Commercial Code because there was no evidence that Honda sold
    the vehicle for less than its fair market value.    The district
    court judge adopted this recommendation and entered judgment in
    favor of Honda.
    8
    The plaintiff appealed to the United States Court of
    Appeals for the First Circuit.     Having determined that the
    outcome of the case depended on unsettled questions of
    Massachusetts law, the First Circuit on its own motion certified
    three questions to this court.     We address each question in
    turn.
    2.    Discussion.   a.   Question one.   The first certified
    question asks:
    "1. Whether the 'fair market value' of collateral under
    [G. L. c. 255B, § 20B,] is the fair market retail value of
    that collateral" (emphasis in original)?
    For the reasons detailed infra, we answer this question, "No."
    i.    Statutory language.   "[T]he primary source of insight
    into the intent of the Legislature is the language of the
    statute."    International Fid. Ins. Co. v. Wilson, 
    387 Mass. 841
    ,
    853 (1983).    "Where the language is clear and unambiguous, it is
    to be given its 'ordinary meaning,'" as long as "this
    meaning . . . [is] reasonable and supported by the purpose and
    history of the statute" (citations omitted).      Commonwealth v.
    Mogelinski, 
    466 Mass. 627
    , 633 (2013).
    By its plain language, G. L. c. 255B, § 20B, calculates the
    deficiency that the creditor can obtain from a defaulting debtor
    based on the fair market value of the collateral.3      Once the
    3   General Laws c. 255B, § 20B (e), provides:
    9
    creditor repossesses and sells the collateral, the creditor
    "shall be entitled to recover from the debtor the deficiency, if
    any, resulting from deducting the fair market value of the
    collateral from the unpaid balance due" in addition to any
    "reasonable repossession and storage costs."   G. L. c. 255B,
    § 20B (e) (1).
    "Fair market value" was not a novel or undefined term when
    the Legislature used it in enacting G. L. c. 255B, § 20B, in
    1973.   As we have repeatedly held, fair market value is "the
    highest price which a hypothetical willing buyer would pay to a
    hypothetical willing seller in an assumed free and open market"
    (citation omitted).   Epstein v. Boston Hous. Auth., 
    317 Mass. 297
    , 299 (1944).   See Boston Gas Co. v. Assessors of Boston, 
    458 Mass. 715
    , 717 (2011), quoting Boston Gas Co. v. Assessors of
    Boston, 
    334 Mass. 549
    , 566 (1956) ("the price an owner willing
    "(e) (1) If the unpaid balance of the consumer credit
    transaction at the time of default was [$2,000] or more the
    creditor shall be entitled to recover from the debtor the
    deficiency, if any, resulting from deducting the fair
    market value of the collateral from the unpaid balance due
    and shall also be entitled to any reasonable repossession
    and storage costs, provided he has complied with all
    provisions of this section.
    "(2) In a proceeding for a deficiency the fair market
    value of the collateral shall be a question for the court
    to determine. Periodically published trade estimates of
    the retail value of goods shall, to the extent they are
    recognized in the particular trade or business, be presumed
    to be the fair market value of the collateral."
    10
    but not under compulsion to sell ought to receive from one
    willing but not under compulsion to buy"); Bradley v. Hooker,
    
    175 Mass. 142
    , 143 (1900) ("the highest price that a normal
    purchaser not under peculiar compulsion will pay at the time and
    place in question in order to get the thing").     In the instant
    case, the collateral was sold in an automobile auction open to
    licensed dealers.    The price set in such an open market is
    compelling, albeit not conclusive evidence, of the fair market
    value of the repossessed automobile.    Compare Matter of Excello
    Press, Inc., 
    890 F.2d 896
    , 904-905 (7th Cir. 1989) ("The product
    of a commercially reasonable sale is the fair market
    value. . . .   The price obtained in a commercially reasonable
    sale is not evidence of the market value, which can be
    discounted or thrown out.   It is the market value").    In the
    instant case, it is also admitted that the auction process was
    "designed to obtain the highest possible price."
    The statute goes one step further to protect debtors in the
    event that the creditor sues to recover the remaining
    deficiency.    Section 20B (e) (2) provides that, "[i]n a
    proceeding for a deficiency the fair market value of the
    collateral shall be a question for the court to determine."
    When making this determination, the statute introduces an
    evidentiary presumption that "[p]eriodically published trade
    estimates of the retail value of goods shall, to the extent they
    11
    are recognized in the particular trade or business, be presumed
    to be the fair market value of the collateral."     G. L. c. 255B,
    § 20B (e) (2).   This presumption puts the creditor's original
    determination of fair market value, and thus the means or market
    selected by the creditor to sell the vehicle and establish the
    fair market value, to the test.    It does so by using retail data
    readily available to debtors and creditors.
    A presumption is an evidentiary tool that accepts a certain
    fact as proven in the absence of contradictory evidence.     See
    Mass. G. Evid. § 301(d) (2018).    A presumption "imposes on the
    party against whom it is directed the burden of production to
    rebut or meet that presumption."    
    Id. "If that
    party fails to
    come forward with evidence to rebut or meet that presumption,
    the fact is to be taken by the fact finder as established."        
    Id. If, however,
    that party introduces evidence that meets or rebuts
    the presumption, "the presumption shall have no further force or
    effect."   
    Id. In effect,
    a presumption simply imposes a burden
    of production on a party as to some fact to be proved.      See
    Mass. G. Evid. § 301(d) & note.
    The estimated retail value of the vehicle thus has a very
    limited role in the statute.    When the deficiency or the fair
    market value is disputed, there is a rebuttable presumption that
    the estimated retail value is fair market value.     This
    presumption places the burden on the creditor to prove the fair
    12
    market value of the vehicle.   The fair market value of the
    vehicle, however, is just that:   the highest price that a
    willing buyer would pay Honda in a fair market for the vehicle.
    See 
    Epstein, 317 Mass. at 299
    .    And fair market value, not fair
    market retail value, is what the statute provides that the court
    must determine.   The statute does not dictate use of a
    particular market.   If contested, a court must determine the
    fair market value based on all the facts and circumstances,
    including the goods to be sold, the relevant markets, the
    particular creditors and debtors, and the rebuttable
    presumption.   See generally Rapson, Deficient Treatment of
    Deficiency Claims:   Gilmore Would Have Repented, 75 Wash. U.
    L.Q. 491, 522-523 (1997) (discussing different factors that go
    into consideration of fair market value).   See also In re
    Roberts, 
    210 B.R. 325
    , 330-331 (N.D. Iowa 1997) (exclusive
    reliance on industry guides alone is disfavored and may
    contradict court's duty to value specific collateral at issue).
    Indeed, if the Legislature had intended fair market value
    to be fair market retail value, it would have simply said so, as
    other provisions in the General Laws demonstrate that the
    Legislature is capable of specifying retail or wholesale markets
    and values in statutes when it intends to do so.    See, e.g.,
    13
    G. L. c. 127, § 67 ("wholesale market price"); G. L. c. 159C,
    § 5A (a) ("retail market value of the goods or services").4
    Our interpretation of the statutory language leads to the
    conclusion that fair market value, not fair market retail value,
    is to be used when calculating a deficiency under G. L. c. 255B,
    § 20B.
    ii.   Legislative history.   The limited legislative history
    available supports the plain language interpretation of fair
    market value and does not even mention fair market retail value.5
    4 Other examples include G. L. c. 6, § 197 ("wholesale
    market price of such device prevailing at the time of sale");
    G. L. c. 127, § 58 ("shall conform as nearly as may be to the
    wholesale market rates for similar goods"); and G. L. c. 64H,
    § 1 (referencing "retail sales market in the commonwealth" and
    "every person engaged in the making of retail sales at
    auction").
    5 The dissent accuses the court of largely ignoring the
    relevant legislative history in this case. Post at      . Quite
    the contrary, it is the dissent that only selectively references
    portions of the legislative history. The dissent relies on the
    recommendation from the Consumers' Council (council), an
    executive agency that would propose multiple bills each
    legislative session, and this reliance is misplaced for several
    reasons. First, the dissent's position that the council "first
    recommended for legislative action" the bill that the
    Legislature eventually enacted, see post at    -   , is simply
    wrong. The council's recommendation recycled proposals from
    earlier legislative sessions, and the bill that eventually
    passed the House, see 1973 House Doc. No. 6884, was the product
    of at least three separate proposed bills that were being
    considered by the committee. 
    Id. The dissent
    wholly ignores
    the three years of proposed legislation that preceded the
    council's recommendation, some of which contained provisions
    14
    The Legislature enacted the current provisions in G. L.
    c. 255B, §§ 20A and 20B, in 1973.    St. 1973, c. 629.   The
    Legislature began considering proposals to amend these
    provisions as early as 1970.     See 1970 House Doc. No. 3814 ("An
    Act restricting deficiency judgments in motor vehicle
    installment sales").     From 1970 to 1973, the Legislature
    considered at least eight different bills to amend §§ 20A and
    20B.6
    There were at least five different proposals for how to
    calculate or limit deficiencies.7    Most significantly, none of
    that were eventually enacted. See note 6, infra (list of
    proposed legislation predating council's recommendation).
    Additionally, the council's proposal does not mention fair
    market value, fair market retail value, or even the rebuttable
    presumption of estimated retail value, the key language that the
    court is interpreting in this case. See 1973 House Doc. No. 66.
    Instead, the council's proposal contained a completely different
    mechanism for calculating deficiencies that does not involve
    fair market value or the estimated retail value. Therefore, the
    dissent's treatment of the council's recommendation as
    conclusive as to legislative intent, see post at    , is
    erroneous and misleading.
    See 1973 House Doc. No. 6884; 1973 House Doc. No. 66; 1972
    6
    House Doc. No. 6111; 1971 House Doc. No. 5470; 1971 House Doc.
    No. 2767; 1970 House Doc. No. 5533; 1970 House Doc. No. 4574;
    1970 House Doc. No. 3814. Several additional bills filed during
    this period appear to be refilings of earlier proposals. See
    1973 House Doc. No. 2833 (refiling of 1972 House Doc. No. 6111);
    1972 House Doc. No. 2775 (refiling of 1971 House Doc. No. 5470).
    One bill proposed abolishing deficiencies altogether,
    7
    limiting the creditor's recovery to the proceeds of the sale of
    15
    these prior proposals considered using the estimated retail
    value of the collateral.     At least one proposed bill, however,
    used the fair market value of the collateral without any
    reference to retail value.     See 1970 House Doc. No. 5533 ("buyer
    shall not be liable for any deficiency or part of a deficiency
    which results from a difference between the proceeds of the sale
    and the fair market value of the motor vehicle at the time of
    repossession or surrender").
    The current method for calculating deficiencies in § 20B
    was not proposed in the Legislature until 1973.    See 1973 House
    Doc. No. 6884.   It appears that the Legislature took this
    approach from the National Consumer Act (NCA), a draft model act
    proposed by the National Consumer Law Center in 1970 that uses
    almost the same language as G. L. c. 255B, § 20B.     As the
    comments to the NCA suggest, this approach to calculating
    deficiencies is "the more equitable approach" that properly
    balances the concerns of creditors left with large unpaid
    the collateral. See 1971 House Doc. No. 2767. Two separate
    bills proposed prohibiting a creditor from collecting a
    deficiency where the cash price of the collateral was below a
    certain amount. See 1971 House Doc. No. 5470 (debtor not liable
    where cash price was equal to or less than $4,000); 1970 House
    Doc. No. 4574 (debtor not liable where cash price was equal to
    or less than $2,000). Another proposal provided that the debtor
    would not be liable "for any deficiency or part of a deficiency
    which results from a difference between the proceeds of the sale
    and the fair market value of the collateral at the time of
    repossession or surrender." 1970 House Doc. No. 5533.
    16
    balances when a consumer defaults after purchase and the
    interest in shielding consumers from unnecessary or
    unnecessarily inflated deficiency claims.      See NCA § 5.211
    comment (1970).    See also Rubin, Deficiency Judgments:    A
    Louisiana Overview, 
    69 La. L
    . Rev. 783, 786 (2009) (rules
    regulating deficiencies balance interests of debtors, creditors,
    and public policy).    The approach to calculating fair market
    value 
    discussed supra
    preserves and protects that balance.
    Regardless, nothing in the legislative history imposes a fair
    market retail value standard.
    iii.    Automobile repossession market.   Our interpretation
    of the statutory language and legislative history is also
    consistent with the practical realities of the automobile
    repossession market.    As evidenced by an extensive study of the
    automobile repossession market by the Federal Trade Commission
    in the 1970s, creditors have an incentive to obtain the highest
    possible price for collateral that they repossess.     Federal
    Trade Commission, Trade Regulation; Credit Practices; Final
    Rule, 49 Fed. Reg. 7740, 7783 (Mar. 1, 1984).8     This study also
    concluded that using fair market retail value to calculate
    deficiencies "has several defects that make it completely
    impractical."    See Federal Trade Commission, Report of the
    8   As 
    discussed supra
    , G. L. c. 255B, § 20B, was enacted in
    1973.    See St. 1973, c. 629.
    17
    Presiding Officer on Proposed Trade Regulation Rule:     Credit
    Practices, at 238 (1978) (FTC Report).    The commercial realities
    of today's market, as described in the record, confirm both of
    these propositions.
    Creditors generally do not sue to collect the deficiency.
    See FTC Report, supra at 220 ("Testimony and evidence presented
    by many witnesses at the hearings showed that deficiency
    judgments were not often sought and that recoveries of
    deficiencies did not provide creditors with a significant amount
    of revenue").   See also 
    id. at 221-222
    ("Creditor-repossessors
    on an average filed no more than one suit for every five cars
    repossessed . . ."); J.J. White & R.S. Summers, Uniform
    Commercial Code § 25-10, at 919 (4th ed. 1995) ("In many cases
    in which cars are repossessed and resold -- perhaps in the large
    majority -- no claim for deficiency is filed").    Indeed, Honda
    has filed lawsuits to collect the deficiencies fewer than five
    times over the past few years even though it sells tens of
    thousands of motor vehicles each year, of which approximately
    twenty to thirty per cent are repossessed vehicles.     It is also
    unlikely that the creditor will recover much, if any, of the
    resulting deficiency.   See National Consumer Law Center,
    Repossessions § 12.1.1 (9th ed. 2017) ("Creditors know they are
    able to collect only a small percentage of deficiency
    judgments").    The FTC found that creditors only collected
    18
    between five and fifteen per cent of these deficiencies.       See 49
    Fed. Reg. at 7783.    In this case, the evidence suggests that
    Honda has collected less than ten per cent of the deficiency
    judgments that it does obtain.9    These realities all incentivize
    a creditor to maximize the sale price.     Thus, for the creditor,
    the repossession and disposition of the collateral is almost
    always the last opportunity to minimize the loss caused by a
    consumer defaulting.     See Matter of Excello Press, 
    Inc., 890 F.2d at 901
    ("[W]hy would [a secured party] forgo a dollar today
    for the chance to enforce a deficiency judgment tomorrow?").
    There are also practical problems with imposing a retail
    market price.    In the motor vehicle industry, retail sales
    require capital, facilities, and personnel, which creditors
    often lack.     FTC Report, supra at 229-231.   Moreover, selling a
    9 The dissent's concern about, and heavy reliance upon, the
    "cooperative, perhaps unwitting, consumer," post at note 1, who
    would default on instalment payments but then pay the entire
    outstanding balance after repossession and sale but before the
    creditor sues to collect the debt, has absolutely no support in
    either this record or the extensive record considered by the
    Federal Trade Commission when it rejected a fair market retail
    value standard on policy grounds. See Federal Trade Commission,
    Trade Regulation; Credit Practices; Final Rule, 49 Fed. Reg.
    7740, 7783 (Mar. 1, 1984). The record supports the exact
    opposite conclusion, that defaulting debtors who have had their
    automobiles repossessed do not "simply pay" the deficiency.
    See, e.g., 
    id. (creditors on
    average collect five to fifteen per
    cent of deficiencies); National Consumer Law Center,
    Repossessions § 12.1.1 (9th ed. 2017) ("Creditors know they are
    able to collect only a small percentage of deficiency
    judgments").
    19
    repossessed motor vehicle at retail entails further costs, such
    as storage, overhead, and most importantly, reconditioning of
    the vehicle for sale at retail.   
    Id. at 247
    (noting "convincing
    evidence that many repossessed automobiles, and probably the
    overwhelming majority, require extensive reconditioning or
    repair to make them suitable for sale at retail").   As the FTC
    noted, when the creditors who repossess vehicles are retailers,
    they will usually sell the vehicle at retail.   See 49 Fed. Reg.
    at 7784.   When they are not retailers, however, the retail
    market may be neither practical nor fair.10   Indeed, Honda is not
    10The dissent's fair market retail value standard has been
    described, after exhaustive study, as "manifestly and patently
    unfair to creditors." Federal Trade Commission, Report of the
    Presiding Officer on Proposed Trade Regulation Rule: Credit
    Practices, at 239 (1978). The dissent nonetheless contends that
    the Legislature intended to impose this commercially
    unreasonable standard, a standard that has "no generally
    accepted meaning," 
    id. at 237,
    and that is not mentioned
    anywhere in the General Laws or our case law. In an attempt to
    support this highly unusual standard, the dissent argues that
    the Legislature would not have gone from a commercially
    reasonable standard to a fair market value standard as described
    by the court, as the two standards are too similar in the
    dissent's view. Post at     -   . The dissent then goes further
    and misreads the court's decision as stating that the court has
    concluded that these two standards are the same. 
    Id. at .
    This is incorrect. We recognize that there is great overlap
    between "fair market value" and "commercially reasonable," but
    emphasize that there are meaningful differences between a
    commercially reasonable standard and a fair market value
    standard. For example, under the Uniform Commercial Code, the
    fact that a creditor could have obtained a higher price does not
    necessarily mean that a disposition was commercially
    unreasonable. See G. L. c. 106, § 9-627 (a). Under a fair
    market value standard, however, the creditor must obtain "the
    20
    licensed to sell on the retail market and may interfere with the
    legal rights of independent Honda dealers.
    Finally, the fact that industry guides, such as the Black
    Book used by Honda, provide different estimated prices simply
    reflects the reality that consumers, wholesalers, and retailers
    each add varying amounts of value to the vehicle that are built
    into the different sale prices that each can obtain from
    consumers.   See Lawless & Ferris, Economics and the Rhetoric of
    Valuation, 5 J. Bankr. L. & Prac. 3, 5 (1995) ("The reasons for
    the price difference result from the manner in which the retail
    and wholesale automobile markets operate, not because the same
    automobile can have two different values").   For example, the
    difference between the estimated retail value of an automobile
    and the estimated wholesale value of an automobile is often a
    result of the costs of retailing.   See 
    id. at 18
    ("inflated
    retail price includes value-adding activities by the retailer").
    See also FTC Report, supra at 230-231.
    Imposing a fair market retail value on sales by all
    creditors would also appear to have unintended consequences.     It
    highest price which a hypothetical willing buyer would pay to a
    hypothetical willing seller in an assumed free and open market"
    or credit the debtor with that amount. Epstein v. Boston Hous.
    Auth., 
    317 Mass. 297
    , 299 (1944). Regardless, reframing and
    refining a commercially reasonable standard to be a fair market
    value standard is quite different from imposing a commercially
    unreasonable standard, the approach recommended by the dissent.
    21
    would likely increase the cost of borrowing because many
    creditors lack the means, and some, like Honda, the legal right,
    to sell repossessed vehicles at retail.     See 49 Fed. Reg. at
    7784.   In the end, these costs would invariably be passed on to
    all consumers.   The result would likely be more expensive
    financing even for the vast majority of borrowers who pay off
    their vehicle loans.
    In sum, the Legislature did not dictate a particular market
    and left the determination of fair market value to the courts in
    contested cases.   The plain language of the statute, the
    legislative history, and the realities of the automobile
    repossession market all support this approach to the
    determination of fair market value.
    b.   Questions two and three.     Questions two and three are
    closely related, as each asks whether the notice required by the
    Uniform Commercial Code can be sufficient even if it does not
    describe the debtor's deficiency as the difference between the
    outstanding balance and the fair market value of the collateral.
    Specifically, these questions ask:
    "2. Whether, and in what circumstances, a pre-sale notice
    is 'sufficient' under [the Uniform Commercial Code, G. L.
    c. 106, § 9-614 (4) and (5)], and 'reasonable' under [the
    Uniform Commercial Code, G. L. c. 106, § 9-611 (b)], where
    the notice does not describe the consumer's deficiency
    liability as the difference between what the consumer owes
    and the 'fair market value' of the collateral, and the
    transaction is governed by [G. L. c. 255B]?
    22
    "3. Whether, and in what circumstances, a post-sale
    deficiency explanation is 'sufficient' under [the Uniform
    Commercial Code, G. L. c. 106, § 9-616,] where the
    deficiency is not calculated based on the 'fair market
    value' of the collateral, and the transaction is governed
    by [G. L. c. 255B]?"
    We conclude that the notice that is required by the Uniform
    Commercial Code is never sufficient where the deficiency is not
    calculated based on the fair market value of the collateral and
    the notice fails to accurately describe how the deficiency is
    calculated.
    The Uniform Commercial Code provisions in G. L. c. 106,
    §§ 9-600, generally govern defaults in secured transactions.
    General Laws c. 106, § 9-614, requires that notice be given to a
    debtor prior to the disposition of repossessed collateral, and
    G. L. c. 106, § 9-616, requires that notice be provided after
    the collateral is sold.   Under each section, the notices must
    include certain information to be sufficient, including a
    description of any deficiency that the debtor will owe.     See
    G. L. c. 106, § 9-614 (1) (B); G. L. c. 106, § 9-616 (b) (1).
    The Uniform Commercial Code also provides standard form
    language, including the following statement for presale notices:
    "The money that we get from the sale (after paying our costs)
    will reduce the amount you owe.   If we get less money than you
    owe, you (will or will not, as applicable) still owe us the
    difference.   If we get more money than you owe, you will get the
    23
    extra money, unless we must pay it to someone else."    G. L.
    c. 106, § 9-614 (3).    A notification following the above form
    "is sufficient, even if additional information appears at the
    end of the form."   G. L. c. 106, § 9-614 (4).
    General Laws c. 255B, § 20B (d), provides that the Uniform
    Commercial Code applies "unless displaced by the provisions of
    [§ 20B] and [§ 20A]."    General Laws c. 255B, § 20B, calculates
    the deficiency using the fair market value of the vehicle,
    whereas the Uniform Commercial Code calculates deficiencies
    using the proceeds of a "commercially reasonable" sale.      See
    G. L. c. 106, § 9-615.    Because the Uniform Commercial Code and
    G. L. c. 255B, § 20B, calculate deficiencies differently, the
    use of the Uniform Commercial Code safe harbor language is
    inconsistent with Massachusetts law.    The notice that is
    required by G. L. c. 106, § 9-614, and G. L. c. 106, § 9-616,
    must describe the deficiency as the difference between the fair
    market value of the collateral and the debtor's outstanding
    balance because this is what is required by § 20B.
    Therefore, when creditors are providing notice prior to
    disposing of the collateral under § 9-614 (3), the notice should
    include language similar to the following statement:
    "The fair market value of your vehicle will be used to
    reduce the amount you owe, which is your outstanding
    balance plus the reasonable costs of repossessing and
    selling the vehicle. If the fair market value of your
    vehicle is less than you owe, you (will or will not, as
    24
    applicable) still owe us the difference. If the fair
    market value of your vehicle is more than you owe, you will
    get the extra money, unless we must pay it to someone
    else." (Emphasis added.)
    Additionally, when providing notice of the deficiency after the
    sale under § 9-616, the notice should clearly identify the fair
    market value of the vehicle in the calculation of the
    deficiency.   This statement replaces the description of "the
    amount of proceeds of the disposition" that is currently
    required by § 9-616 (c) (2).   Ultimately, the notice required by
    the Uniform Commercial Code will only be considered sufficient
    if it accurately describes the deficiency under G. L. c. 255B,
    § 20B.
    3.   Conclusion.   In transactions governed by G. L. c. 255B,
    a debtor's deficiency liability must be calculated as the
    difference between the debtor's unpaid balance and the fair
    market value of the repossessed collateral.   In determining fair
    market value, the Legislature did not dictate the creditor's
    market choice in the first instance and left the ultimate
    determination of fair market value to the courts in contested
    cases, taking into account both creditor and debtor interests,
    the means, methods, and markets used to sell the vehicle, and a
    rebuttable presumption of estimated retail value as provided in
    periodically published trade journals to put the market choice
    and valuation of the creditor to the test.    In presale notices
    25
    and postsale deficiency explanations, creditors must describe
    and calculate the debtor's deficiency as based on "the fair
    market value" of the vehicle.
    The Reporter of Decisions is directed to furnish attested
    copies of this opinion to the clerk of this court.   The clerk in
    turn will transmit one copy, under the seal of the court, to the
    clerk of the United States Court of Appeals for the First
    Circuit, as the answers to the questions certified, and will
    also transmit a copy to each party.
    GANTS, C.J. (dissenting).     I respectfully dissent.
    Most American consumers purchase their motor vehicles on
    credit, in many cases by entering into a retail instalment
    contract.     See Federal Reserve, Report on the Economic Well-
    Being of U.S. Households in 2015, at 42 (2016).     Under a typical
    retail instalment contract, the consumer makes an initial down
    payment and promises to pay the remainder of the purchase price,
    plus interest and fees, in regular instalments.     The consumer
    can keep the vehicle as long as he or she continues to make
    these payments or otherwise repays the loan in full; if the
    consumer falls behind on payments or stops making them, the
    creditor can repossess the vehicle and sell it to satisfy the
    unpaid debt.     If, after the vehicle is sold, some part of the
    debt remains unpaid, the consumer may be liable for that
    deficiency.
    In Massachusetts, this process of repossession and sale is
    governed by the Retail Instalment Sales of Motor Vehicles Act
    (act), G. L. c. 255B, §§ 20A and 20B, and the Uniform Commercial
    Code (UCC), G. L. c. 106, §§ 9-601 to 9-628.     Under § 20B of the
    act, a creditor who repossesses and sells a vehicle may be
    entitled to recover from the consumer the deficiency, if any,
    that remains after deducting the "fair market value" of the
    vehicle from the consumer's unpaid balance.     G. L. c. 255B,
    § 20B (e) (1).    Section 20B also establishes a presumption, in
    2
    deficiency proceedings, that trade estimates of retail value --
    such as those found in the Black Book -- reflect the vehicle's
    "fair market value."    G. L. c. 255B, § 20B (e) (2).
    Based on this presumption, and on the commercial realities
    that underlie this statute, as well as its purpose and
    legislative history, I would hold that the "fair market value"
    of a vehicle under § 20B is the fair market retail value of that
    vehicle.   The court, however, concludes that the term "fair
    market value" in § 20B does not necessarily mean retail value,
    and that it is only presumed to have that meaning when a
    creditor sues a consumer for a deficiency.    See ante at      .    I
    do not agree with this interpretation for three reasons.
    First, the court's interpretation of § 20B disregards the
    commercial realities of the motor vehicle market.    The United
    States Court of Appeals for the First Circuit has asked us
    "[w]hether the 'fair market value' of collateral under [G. L.
    c. 255B, § 20B,] is the fair market retail value of that
    collateral," recognizing that, in the motor vehicle market,
    prices hinge on whether the vehicle is sold at wholesale or at
    retail.    Here, for example, at the time that the plaintiff's
    vehicle was sold, the Black Book listed the wholesale value for
    a comparable vehicle as $7,750, and its retail value as $9,800.
    In response, the court answers that "fair market value" means
    fair market value.     Ante at   .   This is not a helpful answer
    3
    to the First Circuit's reported question.    Nor will it aid a
    judge or jury asked to determine the amount of a deficiency at
    trial.   It is hardly helpful to recite the classic definition of
    "fair market value," stating that it is the "highest price that
    a willing buyer would pay . . . in a fair market for the
    vehicle," when that price will depend on whether that willing
    buyer is a wholesale dealer or a retail consumer.    Ante at     .
    And the court's additional guidance -- that "[i]f contested, a
    court must determine the fair market value based on all the
    facts and circumstances, including the goods to be sold, the
    relevant markets, the particular creditors and debtors, and the
    rebuttable presumption" -- will not be any more illuminating to
    a judge or jury.     
    Id. The Legislature
    recognized the commercial realities of the
    motor vehicle market when it established a presumption in
    § 20B (e) (2), providing that in deficiency proceedings,
    "[p]eriodically published trade estimates of the retail value of
    goods shall . . . be presumed to be the fair market value of the
    collateral" (emphasis added).    Consequently, where the creditor
    sues the consumer because he or she has failed to pay a
    deficiency, the presumptive fair market value of the vehicle is
    the retail value listed in trade estimates, such as those found
    in the Black Book.    And in the absence of other evidence
    rebutting that presumptive value, the deficiency judgment must
    4
    deduct this retail value from the unpaid balance.     See Epstein
    v. Boston Hous. Auth., 
    317 Mass. 297
    , 302-303 (1944) (where
    presumption is unrebutted, it "retain[s] its force as a rule of
    law requiring the judge" to apply presumption).     See also 9 J.H.
    Wigmore, Evidence § 2487(c), at 295 (Chadbourn rev. ed. 1981)
    ("[A] presumption creates for the opponent a duty of producing
    evidence, in default of which he loses as a matter of legal
    ruling").
    Where the Legislature has established trade estimates of
    retail value as the presumed fair market value of the collateral
    in a deficiency proceeding, I believe it must have intended that
    "fair market value" be the retail value.   Indeed, if the
    Legislature had intended the term "fair market value" to mean
    something other than retail value, it would make no sense --
    given that trade estimates typically include retail, wholesale,
    and trade-in values -- to choose trade estimates of retail value
    as a presumptive starting point.   National Consumer Law Center,
    Repossessions § 10.9.5.1, at 341-342 (9th ed. 2017).     To be
    sure, the presumption in § 20B (e) (2) is rebuttable, but only
    with evidence that the trade estimates do not reflect the
    collateral's actual fair market retail value, for example,
    because the condition of the vehicle is especially poor.     The
    creditor can provide an alternative measure of retail value, but
    5
    the ultimate value to be determined must still be the fair
    market retail value.
    The court takes the position that § 20B "does not dictate
    use of a particular market" and that the term "fair market
    value" need not categorically refer to either wholesale or
    retail value.   Ante at    .   I agree with the court that the
    determination of actual fair market value in any given
    deficiency proceeding will depend on the specific facts.     Ante
    at   .    But the meaning of the term itself is a legal question,
    which the First Circuit has asked us to resolve.    See Wright vs.
    United States, U.S. Ct. App., Nos. 90-5089 & 90-5096 (Fed. Cir.
    Feb. 12, 1991) ("How fair market value is defined is a legal
    question; what constitutes fair market value in a particular
    case is a factual matter").    "[F]air market value is . . . to be
    determined [not] in a rarefied realm of abstract calculation,
    but from the perspective of a hypothetical buyer in the real
    world," Portland Natural Gas Transmission Sys. v. 19.2 Acres of
    Land, 
    195 F. Supp. 2d 314
    , 321 (D. Mass. 2002), and in the real
    world, the value of a vehicle typically depends -- as we can see
    from the Black Book and other trade manuals -- on whether it is
    sold in a wholesale market or in a retail market.
    Second, the court's interpretation of § 20B would have
    practical results that I am confident the Legislature did not
    intend.   Under the court's reading, a consumer's deficiency is
    6
    presumed to be based on retail value only at a deficiency
    proceeding, but not where the consumer decides to voluntarily
    pay the deficiency.      Not only does this interpretation create a
    significant difference between the amount the creditor could
    demand from the consumer and the amount it would likely be
    awarded at a deficiency proceeding in a court of law, but it
    would also provide an incentive for a consumer to refuse to pay
    a deficiency, knowing that the creditor would likely be entitled
    to receive less at a deficiency proceeding.1      I do not believe
    that in enacting this presumption the Legislature intended to
    penalize consumers who pay their debts and reward those who do
    not.       See Attorney Gen. v. School Comm. of Essex, 
    387 Mass. 326
    ,
    336 (1982) ("We assume the Legislature intended to act
    reasonably").
    To illustrate the practical results of the court's
    1
    interpretation, consider this example: if a consumer's vehicle
    is repossessed because of an unpaid balance of $20,000, and is
    sold at an auction for $8,000 when its estimated Black Book
    retail value is $10,000, under this reading the creditor could
    demand a deficiency of $12,000. The cooperative, perhaps
    unwitting, consumer would simply pay the $12,000. The
    uncooperative, perhaps more savvy, consumer who refuses to pay
    may be sued by the creditor for the deficiency, but in such a
    lawsuit he or she would benefit from the statutory presumption
    of the estimated Black Book retail value and, unless that
    presumption was rebutted by the creditor, would be ordered to
    pay only $10,000 in a deficiency judgment. Thus, a consumer who
    just pays the deficiency when asked will likely pay more than a
    consumer who waits to be sued.
    7
    Third, the court's interpretation is at odds with the
    purpose and history of the act.   In order to ascertain the
    meaning of § 20B (e), it is crucial to understand the statutory
    scheme that it replaced and the reasons behind this change.
    Because the court has largely ignored this history, I summarize
    it here.
    The predecessor to the current § 20B of the act was first
    enacted in 1966, together with an amended § 20A.   St. 1966,
    c. 284, § 3.   As originally enacted, these twin provisions gave
    creditors wide latitude in the repossession and sale of vehicles
    purchased under retail instalment contracts.   Notice of the
    intent to repossess was not required:   a creditor could either
    notify the consumer fourteen days before repossessing, in which
    case the creditor was entitled to the reasonable costs of
    repossession, storage, and sale, or it could simply repossess
    without prior notice, in which case it would forgo recovery of
    those costs.   See former G. L. c. 255B, § 20A (A), (C) (1)-(2),
    inserted by St. 1966, c. 284, § 3.   Following repossession, the
    consumer could redeem the collateral only by paying the full
    amount due under the contract.    See former G. L. c. 255B, § 20B
    (B)-(C), inserted by St. 1966, c. 284, § 3.    If the consumer
    failed to redeem, and the collateral was sold, the act
    contemplated that the consumer would be liable for any
    deficiency, see former G. L. c. 255B, § 20A (D), inserted by
    8
    St. 1966, c. 284, § 3, but was silent as to how that deficiency
    would be calculated.    As a result, the background rules of the
    Uniform Commercial Code (UCC) applied, and the creditor could
    claim a deficiency equal to the difference between the
    outstanding loan balance and the sale proceeds as long as the
    sale was "commercially reasonable."     See former G. L. c. 106, §
    9-504 (1)-(3), inserted by St. 1957, c. 765, § 1.     See generally
    Queenan, The New Consumer Repossession Law, 
    58 Mass. L
    . Q. 412,
    416-417 (1973) (Queenan).
    Sections 20A and 20B were substantially amended in 1973,
    see St. 1973, c. 629, § 2, at a time when public concern over
    abusive consumer credit practices was mounting.     Consumer
    instalment credit had swelled nationwide, more than doubling
    from $42 billion outstanding in 1960 to $102 billion in 1970.
    Federal Reserve, Financial and Business Statistics, 59 Fed. Res.
    Bull. A56 (1973).    Consumers in 1970 shouldered more than $35
    billion of debt in order to finance the purchase of motor
    vehicles -- more than one-half of the vehicles purchased in the
    United States were purchased on credit -- and another $31
    billion for other consumer goods.     See id.; United States Bureau
    of the Census, Statistical Abstract of the United States 549
    (94th ed. 1973).    When consumers defaulted on these loans,
    creditors had a broad range of remedies to choose from,
    including repossession of the collateral and lawsuits for
    9
    deficiency, which typically resulted in default judgments
    against consumers because of their failure to appear.       See
    National Commission on Consumer Finance, Consumer Credit in the
    United States 23-42 (1972).    Some creditors engaged in
    especially aggressive repossession tactics, seizing collateral
    in the middle of the night or under false pretenses.       See, e.g.,
    Whaley v. United States, 
    324 F.2d 356
    , 356-357 (9th Cir. 1963),
    cert. denied, 
    376 U.S. 911
    (1964) (private repossessor
    impersonated Federal law enforcement agent); Boland v. Essex
    County Bank & Trust Co., 
    361 F. Supp. 917
    , 921 (D. Mass. 1973)
    (repossessions involved "stealthful reclamation of motor
    vehicles during the nighttime").     See also Firmin & Simpson,
    Business As Usual:     An Empirical Study of Automobile Deficiency
    Judgment Suits in the District of Columbia, 
    3 Conn. L
    . Rev. 511,
    512 & n.5 (1971) (Firmin & Simpson) (in study of 106 motor
    vehicle deficiency suits in District of Columbia courts, ninety-
    five per cent of repossessions were carried out between midnight
    and 6 A.M.).
    With the rapid growth of consumer credit, various efforts
    were undertaken to protect consumers from overreaching
    creditors.     In a pair of landmark decisions, the United States
    Supreme Court took substantial steps to limit creditors'
    remedies, holding that creditors could not, absent notice or a
    hearing, enforce debts by garnishing debtors' wages, Sniadach v.
    10
    Family Fin. Corp. of Bay View, 
    395 U.S. 337
    , 342 (1969), or by
    seizing collateral under a writ of replevin, Fuentes v. Shevin,
    
    407 U.S. 67
    , 96 (1972).    See Clark & Landers, Sniadach, Fuentes
    and Beyond:   The Creditor Meets the Constitution, 
    59 Va. L
    . Rev.
    355, 355-362 (1973).   Meanwhile, the Federal Trade Commission
    (FTC) in 1973 launched a two-year investigation into the
    consumer credit industry, during which it identified several
    patterns of abusive practices.     See Federal Trade Commission,
    Annual Report 29 (1974).     In particular, the FTC found that
    "many creditors abuse the deficiency judgment mechanism by
    selling repossessed goods at prices substantially below their
    fair market retail value."     40 Fed. Reg. 16,347, 16,348 (1975).
    The FTC's findings were consistent with several empirical
    studies from the time, which indicated that repossessed motor
    vehicles were sold for little more than one-half of their retail
    value.2   Although creditors attributed these low resale values to
    2 Researchers in three separate studies concluded that
    repossessed motor vehicles were sold, on average, for only fifty
    to sixty-five per cent of their retail value, as listed in trade
    manuals. See Note, I Can Get It for You Wholesale: The
    Lingering Problem of Automobile Deficiency Judgments, 27 Stan.
    L. Rev. 1081, 1084-1085 (1975) (study of 216 motor vehicle
    deficiency suits filed in Alameda County, California); Firmin &
    Simpson, Business As Usual: An Empirical Study of Automobile
    Deficiency Judgment Suits in the District of Columbia, 
    3 Conn. L
    . Rev. 511, 512, 518 (1971) (study of 106 motor vehicle
    deficiency suits filed in the District of Columbia); Schuman,
    Profit on Default: An Archival Study of Automobile Repossession
    11
    the poor condition of repossessed vehicles -- as well as to the
    fact that many creditors lacked the facilities or resources to
    sell directly to the retail market -- consumer advocates claimed
    that creditors profited from the practice.   See Federal Trade
    Commission, Report of the Presiding Officer on Proposed Trade
    Regulation Rule:    Credit Practices 224-237 (1978).   Some dealers
    and finance companies were believed to engage in the practice of
    "churning" vehicles, whereby the same vehicle would be
    repossessed, sold at a low price to the original dealer, sold
    again at a higher price to another consumer, then repossessed
    again upon default, and so on, repeating the process of
    repossession and sale several times, with hefty deficiency
    judgments obtained against each new defaulting consumer.3    See
    
    id. at 233-234.
       See also Firmin & Simpson, supra at 517-518
    and Resale, 22 Stan. L. Rev. 20, 31 (1969) (study of eighty-
    three motor vehicle deficiency suits filed in Connecticut).
    3 To give an example of how the "churning" process works,
    suppose a consumer purchases a motor vehicle from a dealer for
    $30,000, financing the full amount through a retail instalment
    contract. The dealer then assigns that contract to an
    affiliated finance company. When the consumer defaults, her
    unpaid balance is $20,000. The finance company repossesses the
    vehicle and sells it back to the dealer for $15,000, then sues
    the consumer, recovering a deficiency of $5,000. Meanwhile, the
    dealer sells that same vehicle to another consumer for $25,000.
    As a result, the finance company is made whole, having received
    the $15,000 in sale proceeds and a $5,000 deficiency judgment,
    in full satisfaction of the debt, while its affiliated dealer
    makes a $10,000 profit, having purchased the vehicle at
    wholesale for $15,000 and sold it at retail for $25,000. This
    process can be repeated several times with the same vehicle.
    12
    (creditors who engaged in "churning" were found to sell and
    finance same vehicle at least three times).
    Against this background, the Massachusetts Legislature in
    1973 undertook to strengthen the rights of consumers in consumer
    credit transactions.    "An Act relative to taking possession of
    collateral and deficiency judgments," St. 1973, c. 629, was
    first recommended for legislative action by the Massachusetts
    Consumers' Council (council), an independent agency charged with
    acting as a public advocate for consumer interests.     See St.
    1963, c. 773.   As the council explained in its recommendation,
    "[the] proposed legislation" was intended to "clarify and secure
    a debtor's rights."    1973 House Doc. No. 59.   Specifically, the
    council stated that "[the] proposed bill," by limiting
    creditors' rights to repossess collateral and recover
    deficiencies from consumers, "will stop the practice of constant
    sale, repossession, deficiency judgment, resale, etc., now
    engaged in by some unscrupulous merchants, and will greatly
    enhance the protection afforded the unsuspecting consumer."       Id.4
    4  The original version of the 1973 legislation proposed by
    the Massachusetts Consumers' Council (council) would have
    required a judicial determination before a creditor could
    repossess collateral and would have also eliminated the
    consumer's deficiency liability where the "cash price" of the
    repossessed collateral was $4,000 or less. See 1973 House Doc.
    No. 59; 1973 House Doc. No. 66, § 4. It was an amended version
    of the council's proposed bill, based also on two other bills on
    the same topic, which was subsequently enacted without
    13
    As eventually enacted, the 1973 legislation "impose[d]
    substantially greater restrictions on the rights of secured
    creditors in consumer credit transactions," amending not only
    the laws governing motor vehicle retail instalment sales, G. L.
    c. 255B, §§ 20A and 20B, but also the laws governing loans
    secured by consumer goods, G. L. c. 255, §§ 13I and 13J, and
    other retail instalment sales and services, G. L. c. 255D, §§ 21
    and 22.    Queenan, supra at 412.
    The 1973 legislation amended §§ 20A and 20B of the act to
    benefit consumers in five significant ways.   First, it
    strengthened notice requirements.    Section 20A, as amended, no
    longer gives creditors a choice whether to notify consumers
    before repossession; rather, it provides that a creditor cannot
    take possession of a vehicle unless the creditor gives the
    consumer notice, in writing, conspicuously stating the
    consumer's rights upon default, including the right to redeem
    the collateral after repossession.   G. L. c. 255B, § 20A (b)-
    (c).    Second, the 1973 legislation limited the remedies
    available to creditors in the event of default.   Section 20A now
    provides that, after giving notice of the intent to repossess, a
    creditor must wait at least twenty-one days before repossessing
    the vehicle or bringing an action against the consumer.     G. L.
    substantial change.   See 1973 House Doc. No. 6884; St. 1973,
    c. 629.
    14
    c. 255B, § 20A (d).   During that period, a creditor also may not
    accelerate the debt; thus, whereas previously a consumer could
    cure the default only by paying the full debt, under the amended
    § 20A, a consumer need only make the overdue payments to cure
    the default and avoid repossession.    G. L. c. 255B, § 20A (d)-
    (e).    Third, § 20B now limits creditors' right to repossess,
    allowing repossessions without a prior hearing only where they
    can be carried out "without use of force [or] breach of peace,"
    and, if repossession requires entry onto the consumer's
    property, only with the consumer's consent.    G. L. c. 255B,
    § 20B (a).   Fourth, the amended § 20B extends from fifteen to
    twenty days the period during which the consumer may redeem the
    collateral after repossession.   Compare G. L. c. 255B,
    § 20B (c), with former G. L. c. 255B, § 20B (A), inserted by
    St. 1966, c. 284, § 3.
    Fifth, and of most relevance here, the 1973 legislation
    significantly narrowed the scope of consumers' deficiency
    liability.    Although under the UCC a consumer would have been
    liable for any deficiency following a "commercially reasonable"
    sale of the collateral, see former G. L. c. 106, § 9-504 (2)-
    (3), inserted by St. 1957, c. 765, § 1, § 20B was amended to
    provide that a consumer whose unpaid balance is $2,000 or less
    cannot be held liable for any deficiency.     G. L. c. 255B, § 20B
    (d).    Section 20B was also amended to change the rules for
    15
    calculating a consumer's deficiency.    Whereas under the UCC, the
    consumer's deficiency would have been the difference between the
    unpaid balance and the proceeds from a "commercially reasonable"
    sale, see former G. L. c. 106, § 9-504 (1)-(2), inserted by St.
    1957, c. 765, § 1, § 20B now specifically states that the
    deficiency is the difference between the unpaid balance and "the
    fair market value of the collateral."    G. L. c. 255B, § 20B (e)
    (1).
    It is evident from the statutory evolution of § 20B, as
    well as its legislative history and historical context, that it
    was intended broadly to protect the rights of consumers and,
    more specifically, to protect consumers from potential abuse by
    creditors who would repossess their vehicles, sell them at
    distressed prices, and then claim large deficiencies.
    Consistent with this legislative purpose, the term "fair market
    value" in § 20B (e) (1) must be read to mean the fair market
    retail value of the vehicle.   Calculating a consumer's
    deficiency based on retail value, rather than auction proceeds,
    diminishes the risk of abuse and specifically the risk of
    "churning," not only because it incentivizes creditors to sell
    the repossessed vehicle for the highest possible price, but also
    because -- in cases where the creditor fails to do so -- it
    16
    places the cost of that failure on the creditor, shielding
    consumers from excessive deficiency claims.5
    It is also evident that, in making these amendments, the
    Legislature intended to displace the UCC provisions governing
    deficiency liability.   Any doubt on this issue was resolved in
    2001, when the Legislature made explicit that it intended to
    displace the UCC in this respect, adding to § 20B the language,
    "[n]otwithstanding the provisions of [UCC, G. L. c. 106, §§ 9-
    601 to 9-628]."   St. 2001, c. 26, § 48.    The court appears to
    adopt Honda's view that § 20B (e) (1) must be read together with
    the UCC, and that the term "fair market value" refers to the
    proceeds of a "commercially reasonable" sale, citing Matter of
    Excello Press, Inc., 
    890 F.2d 896
    , 904-905 (7th Cir. 1989), for
    the proposition that "[t]he product of a commercially reasonable
    sale is the fair market value."   Ante at      .6   But if the
    5 The court takes issue with my reading of the legislative
    history of § 20B, claiming that it "selectively references
    portions of the legislative history," that is, the proposal from
    the council and its accompanying recommendation. Ante at note
    5. See 1973 House Doc. No. 59; 1973 House Doc. No. 66. The
    court is correct that by 1973 the Legislature had considered
    several different proposals on the issue of consumer
    deficiencies, and that none of the proposed bills -- including
    the council's proposal -- referenced retail value. Ante at note
    5. And I do not claim otherwise. See note 
    4, supra
    . I rely on
    the council's proposal only to the extent that, in its
    accompanying recommendation, it sheds light on the consumer
    protection concerns that motivated the amendments.
    6 In addition, the court declares that "[t]he fair market
    value of the vehicle . . . is just that: the highest price that
    17
    Legislature had intended a consumer's deficiency to be
    calculated based on the proceeds of a "commercially reasonable"
    sale, as was already the case under the UCC, why would it have
    bothered to enact § 20B (e) (1) at all?   The court offers no
    explanation for why the Legislature would have enacted this
    provision if it intended only to preserve the status quo, or why
    it chose to use the term "fair market value," rather than keep
    the "commercially reasonable" language already found in the UCC,
    G. L. c. 106, § 9-610, if, in practice, it meant the same thing.
    The court's failure to do so is especially perplexing given that
    it later acknowledges, in its answer to the First Circuit's
    second and third questions, that the two standards are not the
    same.   Ante at    ("the Uniform Commercial Code and G. L. c.
    255B, § 20B, calculate deficiencies differently").
    Unsurprisingly, the court's interpretation of § 20B (e) (1)
    is also at odds with contemporary understandings of the statute
    when it was amended in 1973.   James F. Queenan, Jr., a
    commercial law practitioner and later a United States Bankruptcy
    a willing buyer would pay Honda in a fair market for the
    vehicle" (emphasis added). Ante at     . But, as the court has
    emphasized, Honda sells all its repossessed vehicles at auction
    and does not have access to the retail market. Ante at     . In
    declaring that the fair market value of the vehicle is the
    highest price paid to Honda, then, the court implicitly declares
    that the fair market value is the wholesale value that Honda
    obtains at auction, as long as the auction is commercially
    reasonable.
    18
    Court judge, summarized the 1973 amendments to §§ 20A and 20B
    immediately after their approval, writing:
    "Under the Uniform Commercial Code a secured party may
    claim a deficiency based upon the proceeds of the resale
    less expenses so long as the resale is 'commercially
    reasonable.' Now as to consumer goods the amount of the
    deficiency is computed solely with reference to the 'fair
    market value of the collateral' less 'reasonable
    repossession and storage costs.' . . . No longer will a
    secured party be entitled to rely on the wholesale price in
    computing his deficiency." (Emphasis added; footnote
    omitted.)
    Queenan, supra at 417.
    In support of its interpretation, the court contends that,
    because creditors do not generally sue for deficiencies, and are
    unlikely to recover them even if they do, Honda and other
    creditors already have every incentive to obtain the highest
    possible price for repossessed vehicles.     Ante at    -     .   The
    court also contends that many creditors lack access to the
    retail market and therefore, as a practical matter, cannot
    obtain a price approximating retail value.    
    Id. at .
       As an
    empirical matter, this may very well be true.     But legally, it
    is irrelevant.    To interpret the meaning of § 20B (e) (1), this
    court need not evaluate the auction methods of Honda or any
    other creditor.   We need not inquire into the creditors'
    incentives, or seek to ascertain the incidence of deficiency
    suits or the subsequent likelihood of recovery.     Ante at       -
    .   All that we have been asked to determine is what the
    19
    Legislature intended in 1973, and in 1973 the Legislature
    enacted § 20B to protect "unsuspecting consumer[s]" from
    "unscrupulous merchants" engaged in "the practice of constant
    sale, repossession, deficiency judgment, [and] resale," 1973
    House Doc. No. 59, in the belief that crediting the consumer
    with the fair market retail value of the vehicle was the fair
    way to accomplish that goal.
    Finally, the court also warns that, if deficiencies are
    calculated based on fair market retail value, the costs of
    borrowing would rise and "[i]n the end, these costs would
    invariably be passed on to all consumers."   Ante at    .     Even
    if it were this court's task to determine whether this is the
    case -- and it is not -- I am skeptical that this would be the
    "invariable" consequence.   If, as the court states, "the
    repossession and disposition of the collateral is almost always
    the last opportunity" for a creditor to recover a debt after
    default, and creditors therefore have no real expectation of
    recovering the deficiency, ante at     , then it should not
    matter much to creditors, when setting their interest rates, how
    deficiencies are calculated.   If deficiencies are rarely paid,
    then reducing the amount of those deficiencies by the fair
    market retail value of the vehicle would have little or no
    impact on the interest rates that a creditor would charge for a
    motor vehicle loan.
    20
    Consistent with the commercial realities underlying § 20B,
    and with its purpose and history, I would hold that a consumer's
    deficiency liability must be calculated as the difference
    between the consumer's unpaid balance and the fair market retail
    value of the vehicle.   Accordingly, I would also hold that in
    their presale and postsale deficiency explanations, creditors
    must describe and calculate the consumer's deficiency liability
    as such.   I would therefore answer "Yes" in response to the
    first certified question, and "Never" to the second and third
    certified questions.