Harry Dennis v. Stephanie Berg , 697 F.3d 858 ( 2012 )


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  •                    FOR PUBLICATION
    UNITED STATES COURT OF APPEALS
    FOR THE NINTH CIRCUIT
    HARRY DENNIS; JON KOZ, on behalf         
    of themselves and all others
    similarly situated,
    Plaintiffs-Appellees,        No. 11-55674
    
    STEPHANIE BERG,                                 D.C. No.
    Objector-Appellant,         3:09-cv-01786-
    v.                           IEG-WMC
    KELLOGG COMPANY, a Delaware
    corporation,
    Defendant-Appellee.
    
    HARRY DENNIS; JON KOZ, on behalf         
    of themselves and all others
    similarly situated,                           No. 11-55706
    Plaintiffs-Appellees,
    D.C. No.
    
    OMAR RIVERO,                                 3:09-cv-01786-
    Objector-Appellant,           IEG-WMC
    v.                         ORDER AND
    KELLOGG COMPANY, a Delaware                     OPINION
    corporation,
    Defendant-Appellee.
    
    Appeal from the United States District Court
    for the Southern District of California
    Irma E. Gonzalez, Chief District Judge, Presiding
    Argued and Submitted
    June 7, 2012—Pasadena, California
    10527
    10528              DENNIS v. KELLOGG COMPANY
    Filed September 4, 2012
    Before: Stephen S. Trott and Sidney R. Thomas,
    Circuit Judges, and Kevin Thomas Duffy, District Judge.*
    Opinion by Judge Trott
    *The Honorable Kevin Thomas Duffy, United States District Judge for
    the Southern District of New York, sitting by designation.
    10530             DENNIS v. KELLOGG COMPANY
    COUNSEL
    Joseph Darrell Palmer and Janine R. Menhennet, Law Offices
    of Darrell Palmer PC, Solana Beach, California, and Christo-
    pher A. Bandas, Bandas Law Firm, P.C., Corpus Christi,
    Texas, for the objectors-appellants.
    Timothy G. Blood, Blood Hurst & O’Reardon LLP, San
    Diego, California, for the plaintiffs-appellees.
    Kenneth K. Lee, Jenner & Block LLP, Los Angeles, Califor-
    nia, and Richard P. Steinken, Jenner & Block LLP, Chicago,
    Illinois, for the defendant-appellee.
    ORDER
    The Opinion filed July 13, 2012, slip op. 8109, and appear-
    ing at 
    2012 WL 2870128
    (9th Cir. 2012), is withdrawn. It
    may not be cited as precedent by or to this court or any dis-
    trict court of the Ninth Circuit.
    With the Opinion withdrawn, the Plaintiffs-Appellees’ peti-
    tion for rehearing and petition for rehearing en banc are moot.
    The parties may file a petition for rehearing or a petition for
    rehearing en banc regarding the Opinion filed concurrently
    with this Order.
    OPINION
    TROTT, Circuit Judge:
    Most cases in our judicial system never make it to trial. Lit-
    igants often find it advantageous to secure a resolution more
    quickly by settling the case and negotiating a result the parties
    can tolerate, even though neither side can call it a total win.
    DENNIS v. KELLOGG COMPANY                10531
    Normally, that is the end of the story, and the parties walk
    away — not entirely happy, but not entirely unhappy either.
    In a class action, however, any settlement must be
    approved by the court to ensure that class counsel and the
    named plaintiffs do not place their own interests above those
    of the absent class members. In this false advertising case, we
    confront a class action settlement, negotiated prior to class
    certification, that includes cy pres distributions of money and
    food to unidentified charities. It also includes $2 million in
    attorneys’ fees while offering class members a sum of (at
    most) $15.
    After carefully reviewing the class settlement, we conclude
    that it must be set aside. The district court did not apply the
    correct legal standards governing cy pres distributions and
    thus abused its discretion in approving the settlement. The set-
    tlement neither identifies the ultimate recipients of the product
    and cash cy pres awards nor sets forth any limiting restriction
    on those recipients, other than characterizing them as charities
    that feed the indigent. To the extent that we can meaningfully
    review such distributions where the parties fail to identify the
    recipients, we hold that both cy pres portions of the settlement
    are not sufficiently related to the plaintiff class or to the
    class’s underlying false advertising claims. Moreover, the
    $5.5 million valuation the parties attach to the product cy pres
    distribution is, at best, questionable. We therefore reverse the
    district court’s approval of the settlement, vacate the judg-
    ment and the award of attorneys’ fees, and remand for further
    proceedings consistent with this opinion.
    I
    BACKGROUND
    In January 2008, Kellogg Co., the maker of Frosted Mini-
    Wheats cereal, began a marketing campaign that claimed the
    cereal was scientifically proven to improve children’s cogni-
    10532             DENNIS v. KELLOGG COMPANY
    tive functions for several hours after breakfast. Obviously
    aimed at parents of school-age children, Kellogg’s advertise-
    ments allegedly included the following statements:
    •   “Does your child need to pay more attention in
    school? . . . A recent clinical study showed that
    a whole grain and fiber-filled breakfast of Frosted
    Mini-Wheats® helps improve children’s atten-
    tiveness by nearly 20%.”
    •   “Kellogg recently commissioned research to
    measure the effect on kids of eating a breakfast
    of Frosted Mini-Wheats® cereal. An independent
    research group conducted a series of standard-
    ized, cognitive tests on children ages 8 to 12 who
    ate either a breakfast of Frosted Mini-Wheats®
    cereal or water. The result? The children who ate
    a breakfast of Frosted Mini-Wheats® cereal had
    a nearly 20% improvement in attentiveness.”
    •   “Based upon independent clinical research, kids
    who ate Kellogg’s® Frosted Mini-Wheats®
    cereal for breakfast had up to 18% better atten-
    tiveness three hours after breakfast than kids who
    ate no breakfast.”
    According to a declaration submitted by lead counsel for
    the plaintiff class, counsel began investigating these market-
    ing claims and, in April and May 2009, drafted a class action
    complaint on behalf of Ohio resident Jon Koz, alleging viola-
    tions of Ohio consumer protection laws. Around the same
    time, another law firm was investigating the same marketing
    claims on behalf of California resident Harry Dennis.
    Although Mr. Koz never filed his Ohio complaint, Mr. Dennis
    filed suit in August 2009 against Kellogg in the United States
    District Court for the Southern District of California, alleging
    violations of that state’s Unfair Competition Law (UCL) and
    asserting a claim of unjust enrichment.
    DENNIS v. KELLOGG COMPANY               10533
    Sometime prior to January 2010, counsel for Koz and coun-
    sel for Dennis discovered they were involved in similar activi-
    ties and decided to join forces. Because informal settlement
    attempts were unsuccessful, counsel for the consumers and
    for Kellogg participated in a day-long mediation session with
    Martin Quinn of JAMS, a well-established alternative dispute
    resolution firm. As a result of this mediation session and
    numerous other settlement discussions, the parties agreed, in
    principle, to settle the case.
    Meanwhile, the Dennis lawsuit had been gathering dust. On
    June 22, 2010, the district court notified the parties of its
    intent to dismiss the case for lack of prosecution. Koz and
    Dennis immediately filed a joint amended class action com-
    plaint.
    In their amended complaint, the named plaintiffs
    (“Plaintiffs”) asserted that Kellogg’s marketing claims regard-
    ing the effect of Frosted Mini-Wheats on children’s attentive-
    ness were false, that the study upon which these results were
    based did not support the company’s claims, and that the
    study was not scientifically valid. The Plaintiffs asserted
    unjust enrichment, claims under the UCL and California’s
    Consumer Legal Remedies Act (CLRA), and claims under
    “similar laws of other states.”
    Over the next three months, the parties continued to work
    out the details of their settlement. Ultimately, they agreed to
    settle the case on the following terms:
    •   Kellogg agreed to establish a $2.75 million settle-
    ment fund for distribution to class members on a
    claims-made basis. Class members submitting
    claims would receive $5 per box of cereal pur-
    chased, up to a maximum of $15. Any remaining
    funds would not revert to Kellogg, but would
    instead be donated to unidentified “charities cho-
    sen by the parties and approved by the Court pur-
    10534                 DENNIS v. KELLOGG COMPANY
    suant to the cy pres doctrine. . . . If the total
    amount of eligible claims exceeds the Settlement
    Fund, then each claim’s award shall be propor-
    tionately reduced.”
    •   Kellogg agreed to distribute, also pursuant to the
    cy pres doctrine, $5.5 million “worth” of specific
    Kellogg food items to charities that feed the indi-
    gent. The settlement does not specify the recipi-
    ent charities, nor does it indicate how this $5.5
    million in food will be valued — at cost, whole-
    sale, retail, or by some other measure.
    •   Kellogg agreed that for three years, it would “re-
    frain from using in its advertising and on its
    labeling for the Product any assertion to the
    effect that ‘eating a bowl of Kellogg’s® Frosted
    Mini-Wheats cereal for breakfast is clinically
    shown to improve attentiveness by nearly
    20%.’ ” Kellogg would still be allowed to claim
    that “[c]linical studies have shown that kids who
    eat a filling breakfast like Frosted Mini-Wheats
    have an 11% better attentiveness in school than
    kids who skip breakfast.”
    •   Kellogg agreed to pay class counsel’s attorneys’
    fees and costs “not to exceed a total of $2 mil-
    lion.” Class counsel eventually requested the full
    $2 million in fees and costs.1
    •   The Plaintiffs agreed to release all claims arising
    out of the challenged advertising.
    Together with notice and administrative costs approximated at
    1
    Although the district court’s order listed the attorneys’ fees as $2.4 mil-
    lion, all parties agree that the correct figure is $2 million.
    DENNIS v. KELLOGG COMPANY               10535
    $391,500, the parties value the settlement, or the constructive
    common fund, at $10,641,500.
    The claims period has now closed. Although there is noth-
    ing in the record to indicate how many class members submit-
    ted claims, class counsel represented at oral argument that the
    claims submitted total approximately $800,000.
    On the Plaintiffs’ motion, the district court certified the
    class — defined as “[a]ll persons or entities in the United
    States who purchased the Product” during the settlement class
    period — granted preliminary approval of the settlement, and
    approved the proposed class notice. Because Kellogg sells its
    products to wholesalers, not directly to consumers, there was
    no way to identify each member of the class. Therefore, the
    class notice was published in Parents magazine and other
    “targeted sources based on market research about consumers
    who purchased the products,” including 375 websites.
    Two class members objected to the settlement: Stephanie
    Berg and Omar Rivero (Objectors). As relevant to this appeal,
    the Objectors argued that the settlement’s use of cy pres relief
    was improper because “the only relationship between this
    lawsuit and feeding the indigent is that they both involve food
    in some way.” They argued also that the cy pres distributions
    would benefit class counsel and Kellogg, but not the class
    members, because class members “have no idea how their
    funds might be used or in whose hands their monies will end
    up.” Finally, the Objectors argued that the attorneys’ fees —
    which represented approximately 19% of a common fund
    allegedly worth over $10.64 million — were excessive. The
    district court approved the class settlement and dismissed the
    case with prejudice. In doing so, however, the court did not
    address the Objectors’ argument that the cy pres distributions
    were too remote from the class members and were not suffi-
    ciently related to their UCL and CLRA claims. The court also
    approved the requested attorneys’ fees, stating that the fees
    were
    10536             DENNIS v. KELLOGG COMPANY
    fair and reasonable in light of the results achieved,
    the risks of litigation, the skill required and the qual-
    ity of work, the contingent nature of the fee, the bur-
    dens carried by class counsel, and the awards made
    in similar cases. See Vizcaino v. Microsoft Corp.,
    
    290 F.3d 1043
    , 1048-50 (9th Cir. 2002). Accord-
    ingly, the objections are overruled.
    The Objectors timely appealed.
    II
    STANDARD OF REVIEW
    The settlement of a class action must be fair, adequate, and
    reasonable. Fed. R. Civ. P. 23(e)(2). “We review a district
    court’s approval of a proposed class action settlement, includ-
    ing a proposed cy pres settlement distribution, for abuse of
    discretion. A court abuses its discretion when it fails to apply
    the correct legal standard or bases its decision on unreason-
    able findings of fact.” Nachshin v. AOL, LLC, 
    663 F.3d 1034
    ,
    1038 (9th Cir. 2011) (internal citations omitted).
    Appellate review of a settlement agreement is generally
    “extremely limited.” Hanlon v. Chrysler Corp., 
    150 F.3d 1011
    , 1026 (9th Cir. 1998). But where, as here, class counsel
    negotiates a settlement agreement before the class is even cer-
    tified, courts “must be particularly vigilant not only for
    explicit collusion, but also for more subtle signs that class
    counsel have allowed pursuit of their own self-interests and
    that of certain class members to infect the negotiations.” In re
    Bluetooth Headset Prods. Liab. Litig., 
    654 F.3d 935
    , 947 (9th
    Cir. 2011). In such a case, settlement approval “requires a
    higher standard of fairness” and “a more probing inquiry than
    may normally be required under Rule 23(e).” 
    Hanlon, 150 F.3d at 1026
    . “To survive appellate review, the district court
    must show it has explored comprehensively all factors,” 
    id., and must give
    “a reasoned response” to all non-frivolous
    DENNIS v. KELLOGG COMPANY                10537
    objections, Officers for Justice v. Civil Serv. Comm’n, 
    688 F.2d 615
    , 624 (9th Cir. 1982).
    III
    DISCUSSION
    The Cy Pres Distributions of Food and Unclaimed Funds
    A.
    As a preliminary matter, Plaintiffs argue that we must
    refrain from addressing the validity of the cy pres doctrine
    with respect to the cash settlement fund. They assert that this
    issue will not be ripe until it is determined that available cash
    remains in that fund after the claims process has concluded.
    They rely on Rodriguez v. West Publishing Corp., 
    563 F.3d 948
    , 966 (9th Cir. 2009), where we declined for this reason
    to take on this issue. However, Rodriguez is distinguishable
    for two reasons.
    First, the deadline here for the submission of claims was
    June 3, 2011, a date long since past. The Declaration dated
    October 10, 2011 of Lance P. Blair, the claims administrator,
    advised the district court that money “will remain in the set-
    tlement fund for a cy pres distribution after the payment of all
    claims.”
    Second, as noted earlier, Plaintiffs’ counsel represented
    during oral argument that the claims submitted totaled
    roughly $800,000, leaving almost $2 million in the settlement
    fund for cy pres distribution, plus any accumulated interest.
    Accordingly, we deem this issue ripe for determination.
    B.
    [1] Cy pres is shorthand for the old equitable doctrine “cy
    près comme possible” — French for “as near as possible.”
    10538            DENNIS v. KELLOGG COMPANY
    Although the doctrine originated in the area of wills as a way
    to effectuate the testator’s intent in making charitable gifts,
    federal courts now frequently apply it in the settlement of
    class actions “ ‘where the proof of individual claims would be
    burdensome or distribution of damages costly.’ ” 
    Nachshin, 663 F.3d at 1038
    (quoting Six Mexican Workers v. Ariz. Cit-
    rus Growers, 
    904 F.2d 1301
    , 1305 (9th Cir. 1990)). Used in
    lieu of direct distribution of damages to silent class members,
    this alternative allows for “aggregate calculation of damages,
    the use of summary claim procedures, and distribution of
    unclaimed funds to indirectly benefit the entire class.” Six
    Mexican 
    Workers, 904 F.2d at 1305
    . To ensure that the settle-
    ment retains some connection to the plaintiff class and the
    underlying claims, however, a cy pres award must qualify as
    “the next best distribution” to giving the funds directly to
    class members. 
    Id. at 1308 (internal
    quotation marks omitted).
    [2] Not just any worthy recipient can qualify as an appro-
    priate cy pres beneficiary. To avoid the “many nascent dan-
    gers to the fairness of the distribution process,” we require
    that there be “a driving nexus between the plaintiff class and
    the cy pres beneficiaries.” 
    Nachshin, 663 F.3d at 1038
    . A cy
    pres award must be “guided by (1) the objectives of the
    underlying statute(s) and (2) the interests of the silent class
    members,” 
    id. at 1039, and
    must not benefit a group “too
    remote from the plaintiff class,” Six Mexican 
    Workers, 904 F.2d at 1308
    . Thus, in addition to asking “whether the class
    settlement, taken as a whole, is fair, reasonable, and adequate
    to all concerned,” we must also determine “whether the distri-
    bution of the approved class settlement complies with our
    standards governing cy pres awards.” 
    Nachshin, 663 F.3d at 1040
    (internal quotation marks omitted).
    A review of our relevant precedent reveals that the settle-
    ment here fails to satisfy those standards. In Six Mexican
    Workers v. Arizona Citrus Growers, a class of undocumented
    Mexican farm workers sued various companies for violations
    of the Farm Labor Contractor Registration Act. 904 F.2d at
    DENNIS v. KELLOGG COMPANY               10539
    1303. After a bench trial, the district court found the defen-
    dants liable for over $1.8 million, which we later reduced to
    $850,000, in statutory damages. 
    Id. at 1303-04, 1310.
    The dis-
    trict court identified the Inter-American Fund, which provided
    humanitarian aid in Mexico, as the cy pres recipient of any
    unclaimed funds. 
    Id. at 1304. We
    held that the cy pres distribution was an abuse of dis-
    cretion because there was “no reasonable certainty” that any
    class member would benefit from it, even though the money
    would go “to areas where the class members may live.” 
    Id. at 1308. The
    choice of charity and its relation to the class mem-
    bers and class claims — or lack thereof — figured heavily in
    our analysis. The purpose of the statute was to compensate
    victims of unscrupulous employers and to deter future viola-
    tions, but the Inter-American Fund was “not an organization
    with a substantial record of service nor [was] it limited in its
    choice of projects,” and any distribution would therefore have
    required court supervision “to ensure that the funds [were]
    distributed in accordance with the goals of the remedy.” 
    Id. at 1309. Because
    “the district court’s application [of the cy pres
    doctrine] was inadequate to serve the goals of the statute and
    protect the interests of the silent class members,” we reversed
    the cy pres distribution. 
    Id. at 1312. We
    recently came to a similar conclusion in Nachshin v.
    AOL, LLC. In that case, AOL was accused of violating a num-
    ber of statutes, including the UCL and the CLRA, by wrong-
    fully inserting commercial footers into the plaintiffs’ outgoing
    
    emails. 663 F.3d at 1036
    . Because damages would be small
    and distribution to the class prohibitively expensive, AOL
    agreed, as part of a class settlement, to make substantial dona-
    tions to three charities: the Legal Aid Foundation of Los
    Angeles, the Federal Judicial Center Foundation, and the Los
    Angeles and Santa Monica chapters of the Boys and Girls
    Club of America. 
    Id. at 1037. We
    held that the cy pres distribution “fail[ed] to target the
    plaintiff class, because it d[id] not account for the broad geo-
    10540             DENNIS v. KELLOGG COMPANY
    graphic distribution of the class.” 
    Id. at 1040. The
    class
    included over 66 million AOL users across the country, but
    two-thirds of the donations were slated for Los Angeles chari-
    ties. Further, although the donation to the Federal Judicial
    Center Foundation “at least conceivably benefit[ed] a national
    organization,” the Foundation “ha[d] no apparent relation to
    the objectives of the underlying statutes, and it [wa]s not clear
    how this organization would benefit the plaintiff class.” 
    Id. We noted, however,
    that it would not be difficult for the par-
    ties to come up with an appropriate charity if they wished to
    do so:
    It is clear that all members of the class share two
    things in common: (1) they use the internet, and (2)
    their claims against AOL arise from a purportedly
    unlawful advertising campaign that exploited users’
    outgoing e-mail messages. The parties should not
    have trouble selecting beneficiaries from any number
    of non-profit organizations that work to protect inter-
    net users from fraud, predation, and other forms of
    online malfeasance.
    
    Id. at 1041. In
    approving the cy pres distribution to charities
    that had no relation to the class or to the underlying claims,
    the district court “applied the incorrect legal standard” and
    abused its discretion. 
    Id. at 1040. [3]
    The cy pres awards in the settlement here are likewise
    divorced from the concerns embodied in consumer protection
    laws such as the UCL and the CLRA. As California courts
    have stated, “[t]he UCL is designed to preserve fair competi-
    tion among business competitors and protect the public from
    nefarious and unscrupulous business practices,” Wells v.
    One2One Learning Found., 
    10 Cal. Rptr. 3d 456
    , 463-64 (Ct.
    App. 2004), rev’d in part on other grounds, 
    141 P.3d 225
    (Cal. 2006), and the purpose of the CLRA is similarly “to pro-
    tect consumers against unfair and deceptive business prac-
    tices,” Cal. Civ. Code § 1760. Although there is no way to
    DENNIS v. KELLOGG COMPANY                10541
    identify either the product or the cash cy pres beneficiaries
    from this record, we do know that according to the settlement,
    any charity to receive a portion of the cy pres distributions
    will be one that feeds the indigent. This noble goal, however,
    has “little or nothing to do with the purposes of the underlying
    lawsuit or the class of plaintiffs involved.” 
    Nachshin, 663 F.3d at 1039
    .
    [4] At oral argument, Kellogg’s counsel frequently
    asserted that donating food to charities who feed the indigent
    relates to the underlying class claims because this case is
    about “the nutritional value of food.” With respect, that is
    simply not true, and saying it repeatedly does not make it so.
    The complaint nowhere alleged that the cereal was unhealthy
    or lacked nutritional value. And no law allows a consumer to
    sue a company for selling cereal that does not improve atten-
    tiveness. The gravamen of this lawsuit is that Kellogg adver-
    tised that its cereal did improve attentiveness. Those alleged
    misrepresentations are what provided the Plaintiffs with a
    cause of action under the UCL and the CLRA, not the nutri-
    tional value of Frosted Mini-Wheats. Thus, appropriate cy
    pres recipients are not charities that feed the needy, but orga-
    nizations dedicated to protecting consumers from, or redress-
    ing injuries caused by, false advertising. On the face of the
    settlement’s language, “charities that provide food for the
    indigent” may not serve a single person within the plaintiff
    class of purchasers of Frosted Mini-Wheats.
    Our concerns are not placated by the settlement provision
    that the charities will be identified at a later date and approved
    by the court — a decision from which the Objectors might
    again appeal. Our standards of review governing pre-
    certification settlement agreements require that we carefully
    review the entire settlement, paying special attention to
    “terms of the agreement contain[ing] convincing indications
    that the incentives favoring pursuit of self-interest rather than
    the class’s interests in fact influenced the outcome of the
    negotiations.” Staton v. Boeing Co., 
    327 F.3d 938
    , 960 (9th
    10542             DENNIS v. KELLOGG COMPANY
    Cir. 2003). Cy pres distributions present a particular danger in
    this regard. “When selection of cy pres beneficiaries is not
    tethered to the nature of the lawsuit and the interests of the
    silent class members, the selection process may answer to the
    whims and self interests of the parties, their counsel, or the
    court.” 
    Nachshin, 663 F.3d at 1039
    . This record leaves open
    the distinct possibility that the asserted $5.5 million value of
    the product cy pres award and the remaining cash cy pres
    award will only be of serendipitous value to the class purport-
    edly protected by the settlement. The difficulty here is that, by
    failing to identify the cy pres recipients, the parties have
    restricted our ability to undertake the searching inquiry that
    our precedent requires. The cy pres problem presented in this
    case is of the parties’ own making, and encouraging multiple
    costly appeals by punting down the line our review of the set-
    tlement agreement is no solution.
    C.
    [5] On remand, the parties are free to negotiate a new set-
    tlement or proceed with litigation. If they again decide to set-
    tle, they must correct the additional serious deficiencies we
    find in this settlement agreement. Not only does the settle-
    ment fail to identify the cy pres recipients of the unclaimed
    money and food, but it is unacceptably vague and possibly
    misleading in other areas as well.
    The settlement states only that Kellogg will donate “$5.5
    million worth” of food. (emphasis added). But the settlement
    document gives no hint as to how that $5.5 million will be
    valued. Is it valued at Kellogg’s cost? At wholesale value? At
    retail? The exact answer to this question has important ramifi-
    cations relating to the accurate valuation of the constructive
    common fund and thereby the reasonableness of attorneys’
    fees. Kellogg stated at oral argument and in its briefs to the
    district court that it will value the food donation at wholesale,
    but the only legally-enforceable document — the settlement
    — says nothing of the sort. Additionally, the settlement fails
    DENNIS v. KELLOGG COMPANY                10543
    to include any restrictions on how Kellogg accounts for the cy
    pres distributions. Can Kellogg use the value of the distribu-
    tions as tax deductions because they will go to charity? And
    given that Kellogg already donates both food and money to
    charities every year — which is unquestionably an admirable
    act — will the cy pres distributions be in addition to that
    which Kellogg has already obligated itself to donate, or can
    Kellogg use previously budgeted funds or surplus production
    to offset its settlement obligations? Again, the settlement is
    silent, and we have only Kellogg’s statements as to its future
    intentions. All of this vagueness detracts from our ability to
    determine the true value of the constructive common fund.
    Moreover, Plaintiffs’ counsel tells us that settlements like
    this serve the purposes of “restitutionary disgorgement and
    deterrence.” If the product cy pres distribution is form over
    substance and not worth nearly as much to Kellogg as the set-
    tlement claims, then these goals are not served. To the con-
    trary, the settlement is a paper tiger.
    This deficiency raises in turn serious issues about the
    alleged dollar value of the product cy pres award, an impor-
    tant number used to measure the appropriateness of attorneys’
    fees. For example, if the alleged $5.5 million value of the
    product cy pres distribution turns out on close examination to
    be an illusion and is subtracted from the alleged $10.64 mil-
    lion value of the common fund, the dollar value of the settle-
    ment fund plummets to $5.14 million, and the $2 million
    attorneys’ fees award becomes 38.9% of the total, which is
    clearly excessive under our guidelines. This possibility gives
    us an additional reason to be vigilant regarding the particulars
    of this class action settlement: is it all that it appears to be?
    Are the assigned numbers real, or not? This issue is particu-
    larly critical with a cy pres product settlement that has a tenu-
    ous relationship to the class allegedly damaged by the conduct
    in question. The issue of the valuation of this aspect of a set-
    tlement must be examined with great care to eliminate the
    possibility that it serves only the “self-interests” of the attor-
    10544               DENNIS v. KELLOGG COMPANY
    neys and the parties, and not the class, by assigning a dollar
    number to the fund that is fictitious.
    Neither class counsel nor Kellogg offers any credible rea-
    son for the mysteries in the current settlement. To approve
    this settlement despite its opacity would be to abdicate our
    responsibility to be “particularly vigilant” of pre-certification
    class action settlements. In re Bluetooth Headset Prods. Liab.
    
    Litig., 654 F.3d at 947
    .
    D.
    [6] For the foregoing reasons, we conclude that the district
    court did not apply the correct legal standards for cy pres dis-
    tributions as set forth in Six Mexican Workers and Nachshin.
    Therefore, the approval of the settlement was an abuse of dis-
    cretion.
    [7] We do not have the authority to strike down only the
    cy pres portions of the settlement. “It is the settlement taken
    as a whole, rather than the individual component parts, that
    must be examined for overall fairness,” and we cannot “de-
    lete, modify or substitute certain provisions. The settlement
    must stand or fall in its entirety.” 
    Hanlon, 150 F.3d at 1026
    (internal quotation marks omitted). See also Jeff D. v. Andrus,
    
    899 F.2d 753
    , 758 (9th Cir. 1989) (“[C]ourts are not permitted
    to modify settlement terms or in any manner to rewrite agree-
    ments reached by parties.”). Thus, we reverse the district
    court’s order approving the settlement and dismissing the
    case, vacate the judgment and award of attorneys’ fees,2 and
    remand for further proceedings.
    2
    Our decision on the merits of the settlement renders moot the attor-
    neys’ fees issue. Waggoner v. C&D Pipeline Co., 
    601 F.2d 456
    , 459 (9th
    Cir. 1979).
    DENNIS v. KELLOGG COMPANY                10545
    IV
    CONCLUSION
    Class counsel and Kellogg ask us for the impossible — a
    verdict before the trial. They essentially say, “Just trust us.
    Uphold the settlement now, and we’ll tell you what it is later.”
    But that is not how appellate review works. The settlement
    provides no assurance that the charities to whom the money
    and food will be distributed will bear any nexus to the plain-
    tiff class or to their false advertising claims and therefore vio-
    lates our well-established standards governing cy pres awards.
    Moreover, the true value of the product cy pres initiative has
    yet to be determined, making it impossible to assess, and thus
    evaluate, the true value of the common fund.
    REVERSED, JUDGMENT VACATED, and CASE
    REMANDED.