Torrence v. Nationwide Budget Fin. , 232 N.C. App. 306 ( 2014 )


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  •                             NO. COA12-453
    NORTH CAROLINA COURT OF APPEALS
    Filed: 4 February 2014
    JAMES P. TORRENCE, SR., and TONYA
    BURKE, on behalf of themselves and
    all other persons similarly
    situated,
    Plaintiffs
    v.                              New Hanover County
    No. 05 CVS 447
    NATIONWIDE BUDGET FINANCE, QC
    HOLDINGS, INC., QC FINANCIAL
    SERVICES, INC. FINANCIAL SERVICES
    OF NC, INC. and DON EARLY,
    Defendants
    Appeal by defendants from orders entered 25 January 2012 by
    Judge D. Jack Hooks, Jr. in New Hanover County Superior Court.
    Heard in the Court of Appeals 28 November 2012.
    Hartzell & Whiteman, L.L.P., by J. Jerome Hartzell, and North
    Carolina Justice & Community Development Center, by Carlene
    McNulty, for plaintiff-appellees.
    Ellis & Winters LLP, by Paul K. Sun, Jr. and Kelly Margolis
    Dagger, and Katten Muchin Rosenman LLP, by Claudia Callaway,
    for defendant-appellants.
    STEELMAN, Judge.
    Where the arbitrator named in the arbitration agreement was
    no longer conducting arbitrations, the trial court erred in not
    appointing a substitute arbitrator pursuant to § 5 of the Federal
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    Arbitration Act.        Based upon the decisions of the United States
    Supreme Court in Concepcion and Italian Colors, the trial court
    erred in holding that the arbitration agreement was unconscionable
    and refusing to compel arbitration.
    I. Factual and Procedural History
    County Bank of Rehoboth Beach, Delaware (“County Bank”), an
    FDIC-insured Delaware bank, began offering short-term consumer
    loans to North Carolina residents in 2002.           In March 2003, County
    Bank retained Financial Services of North Carolina, Inc., (“FSNC”)
    to offer County Bank loans at FSNC locations.               Applications for
    loans were submitted at FSNC locations, and were transmitted to
    County Bank for approval.        Approved applications were sent back by
    County Bank with a proposed loan agreement.
    Between      May    2003    and   February   2004,     James     Torrence
    (“Torrence”) applied for eleven County Bank loans or renewals.              On
    each occasion, he signed an identical loan note and disclosure
    agreement that contained a clause entitled “Agreement to Arbitrate
    All Disputes.”
    Between October 2003 and January 2004, Tonya Burke (“Burke”)
    applied for seven County Bank loans and/or renewals.                  On each
    occasion,   she    signed   an    identical   loan   note    and    disclosure
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    agreement that contained a clause entitled “Agreement to Arbitrate
    All Disputes.”
    Each of the loans signed by the plaintiffs with County Bank
    contained the following arbitration provisions:
    AGREEMENT TO ARBITRATE ALL DISPUTES: You and
    we agree that any and all claims, disputes or
    controversies between you and us and/or the
    Company, any claim by either of us against the
    other or the Company (or the employees,
    officers, directors, agents or assigns of the
    other or the Company) and any claim arising
    from or relating to your application for this
    loan or any other loan you previously, now or
    may later obtain from us, this Loan Note, this
    agreement to arbitrate all disputes, your
    agreement not to bring, join or participate in
    class actions, regarding collection of the
    loan, alleging fraud or misrepresentation,
    whether under the common law or pursuant to
    federal, state or local statute, regulation,
    or ordinance, including disputes as to the
    matters subject to arbitration, or otherwise,
    shall be resolved by binding individual (and
    not joint) arbitration by and under the Code
    of Procedure of the National Arbitration Forum
    (“NAF”) in effect at the time the claim is
    filed.
    This agreement to arbitrate all disputes shall
    apply no matter by whom or against whom the
    claim is filed. Rules and forms of the NAF
    may be obtained and all claims shall be filed
    at any NAF office, on the World Wide Web at
    www.arb-forum.com, by telephone at 800-474-
    2371, or at “National Arbitration Forum, P.O.
    Box 50191, Minneapolis, Minnesota 55405.”
    Your arbitration fees may be waived by the NAF
    in the event you cannot afford to pay them.
    The cost of any participatory, documentary or
    telephone hearing, if one is held at your or
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    our request, will be paid for solely by us as
    provided in the NAF Rules and, if a
    participatory hearing is requested, it will
    take place at a location near your residence.
    This arbitration agreement is made pursuant to
    a transaction involving interstate commerce.
    It   shall  be   governed   by   the   Federal
    Arbitration Act, 9 U.S.C. Sections 1-16.
    Judgment upon the award may be entered by any
    party in any court having jurisdiction.
    NOTICE: YOU AND WE WOULD HAVE HAD A RIGHT OR
    OPPORTUNITY TO LITIGATE DISPUTES THROUGH A
    COURT AND HAVE A JUDGE OR JURY DECIDE THE
    DISPUTES BUT HAVE AGREED INSTEAD TO RESOLVE
    DISPUTES THROUGH BINDING ARBITRATION.
    AGREEMENT NOT TO BRING, JOIN OR PARTICIPATE IN
    CLASS ACTIONS: To the extent permitted by law,
    you agree that you will not bring, join or
    participate in any class action as to any
    claim, dispute or controversy you may have
    against    us,   our   employees,    officers,
    directors, servicers and assigns. You agree
    to the entry of injunctive relief to stop such
    a lawsuit or to remove you as a participant in
    the suit.    You agree to pay the attorney’s
    fees and court costs we incur in seeking such
    relief. This Agreement does not constitute a
    waiver of any of your rights and remedies to
    pursue a claim individually and not as a class
    action in binding arbitration as provided
    above.
    SURVIVAL: The provisions of this Note dealing
    with the Agreement to Arbitrate All Disputes
    and the Agreement Not To Bring, Join Or
    Participate In Class Actions shall survive
    repayment in full and/or default of this Note.
    Subsequent to plaintiffs executing the notes containing the
    arbitration agreements, the National Arbitration Forum (“NAF”)
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    ceased conducting arbitrations, in accordance with the terms of a
    consent    judgment   entered   into   with     the   Attorney    General   of
    Minnesota on 17 July 2009.       This judgment arose from allegations
    of bias on the part of NAF in favor of business claimants against
    consumer claimants.
    On 8 February 2005, plaintiffs filed a complaint in this
    action as a class action.       Plaintiffs alleged that defendants QC
    Holdings, Inc., QC Financial Services, Inc., and Don Early, under
    the name Nationwide Budget Finance (collectively, “defendants”)
    violated    the   North   Carolina   Consumer    Finance   Act,    the   North
    Carolina unfair trade practices laws, and North Carolina usury
    laws.     Plaintiffs further sought to pierce the corporate veil in
    order to hold QC Holdings, Inc. and Don Early personally liable.
    On 11 April 2005, defendants filed an answer, as well as a motion
    to dismiss for lack of personal jurisdiction and a motion to compel
    arbitration.
    On 25 January 2012, the trial court filed three orders that:
    (1) denied defendants’ motion to compel arbitration; (2) granted
    plaintiffs’ motion for class certification; and (3) denied the
    motions of QC Holdings, Inc. and Don Early to dismiss for lack of
    personal jurisdiction.
    Defendants appeal.
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    On 20 June 2013, the United States Supreme Court handed down
    its decision in American Express Co. v. Italian Colors Rest., ___
    U.S. ___, 
    133 S.Ct. 2304
    , 
    186 L.Ed.2d 417
     (2013).       On 15 July 2013,
    this Court granted the motion of plaintiffs-appellees to allow the
    parties to submit supplemental briefs to this Court concerning
    their respective positions on the impact of the Italian Colors
    decision upon this case.      Both plaintiffs and defendants submitted
    supplemental briefs.
    II. Interlocutory Appeal
    The trial court’s orders do not constitute a final judgment
    and are therefore interlocutory.         Veazey v. City of Durham, 
    231 N.C. 357
    , 361-62, 
    57 S.E.2d 377
    , 381 (1950).       “Generally, there is
    no   right   of   immediate   appeal   from   interlocutory   orders   and
    judgments.” Goldston v. Am. Motors Corp., 
    326 N.C. 723
    , 725, 
    392 S.E.2d 735
    , 736 (1990).        However, where an interlocutory order
    affects a substantial right, an immediate appeal may be taken.
    
    N.C. Gen. Stat. § 1-277
     (2013).
    “The right to arbitrate a claim is a substantial right which
    may be lost if review is delayed, and an order denying arbitration
    is therefore immediately appealable.”          Howard v. Oakwood Homes
    Corp., 
    134 N.C. App. 116
    , 118, 
    516 S.E.2d 879
    , 881, review denied,
    
    350 N.C. 832
    , 
    539 S.E.2d 288
     (1999), cert. denied, 
    528 U.S. 1155
    ,
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    145 L.Ed.2d 1072
     (2000).        “Jurisdiction in this Court over an
    interlocutory order is proper where the appeal is from the denial
    of a motion to dismiss for lack of personal jurisdiction.” Hammond
    v. Hammond, 
    209 N.C. App. 616
    , 621, 
    708 S.E.2d 74
    , 78 (2011)
    (citing 
    N.C. Gen. Stat. § 1-277
    (b)).
    The   trial   court’s   rulings   denying   defendants’    motion   to
    compel arbitration and to dismiss for lack of personal jurisdiction
    are properly before this Court.
    III. Standard of Review
    The standard governing our review of this case
    is that “findings of fact made by the trial
    judge are conclusive on appeal if supported by
    competent evidence, even if ... there is
    evidence to the contrary.” Lumbee River Elec.
    Membership Corp. v. City of Fayetteville, 
    309 N.C. 726
    , 741, 
    309 S.E.2d 209
    , 219 (1983)
    (citation omitted). “Conclusions of law drawn
    by the trial court from its findings of fact
    are reviewable de novo on appeal.” Carolina
    Power & Light Co. v. City of Asheville, 
    358 N.C. 512
    , 517, 
    597 S.E.2d 717
    , 721 (2004).
    Tillman v. Commercial Credit Loans, Inc., 
    362 N.C. 93
    , 100-01, 
    655 S.E.2d 362
    , 369 (2008).
    IV. Defendants’ Motion to Compel Arbitration
    The trial court entered a detailed order denying defendants’
    motion to compel arbitration.      This order contained a number of
    separate   rulings.    First,    the   trial   court   held   that   “[t]he
    designation of the National Arbitration Forum (“NAF”) as the sole
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    arbitration provider and the designation of NAF rules were integral
    features of the arbitration clause.”         Second, the trial court held
    that there was not a valid arbitration agreement because of the
    taint of NAF, “because there was no legally effective and knowing
    consent.”   Third, the trial court held as a matter of law that the
    North Carolina Supreme Court case of Tillman v. Commercial Credit
    Loans, Inc., 
    362 N.C. 93
    , 
    655 S.E.2d 362
     (2008) was not overruled
    by the United States Supreme Court case of AT&T Mobility v.
    Concepcion, ___ U.S. ___, 
    131 S.Ct. 1740
    , 
    179 L.Ed.2d 742
              (2011).
    Fourth, the trial court held that the arbitration agreement was
    substantively unconscionable.        Fifth, the trial court held that
    the arbitration agreement was procedurally unconscionable.          Sixth,
    the trial court held that the arbitration clause prohibiting class
    actions “is an unlawful exculpatory clause and is unenforceable.”1
    V. Appointment of a Substitute Arbitrator
    In their first argument, defendants contend that the trial
    court   erred    in   not   compelling    arbitration   and   appointing   a
    substitute arbitrator.        This argument encompasses the first two
    rulings of the trial court outlined above.         We agree.
    1 In their Supplemental Memorandum filed 25 July 2013, plaintiffs
    acknowledged that pursuant to the United States Supreme Court’s
    ruling in Italian Colors, the exculpatory clause ground for the
    trial court’s decision “is no longer valid.” We therefore do not
    address this ground in our opinion.
    -9-
    There is no dispute that the parties entered into an agreement
    for binding arbitration governed by the Federal Arbitration Act
    (“FAA”), codified at 
    9 U.S.C. § 1
     et seq.     There is no dispute
    that NAF can no longer serve as arbitrator of any dispute between
    the parties, by virtue of the consent judgment entered into with
    the Attorney General of Minnesota.   There is also no dispute that
    the FAA contains a specific provision that controls a situation
    where the arbitrator named in the agreement is unable to serve, or
    the method agreed upon for the selection of the arbitrator fails.
    § 5 of the FAA provides:
    If in the agreement provision be made for a
    method of naming or appointing an arbitrator
    or arbitrators or an umpire, such method shall
    be followed; but if no method be provided
    therein, or if a method be provided and any
    party thereto shall fail to avail himself of
    such method, or if for any other reason there
    shall be a lapse in the naming of an arbitrator
    or arbitrators or umpire, or in filling a
    vacancy, then upon the application of either
    party to the controversy the court shall
    designate and appoint an arbitrator or
    arbitrators or umpire, as the case may
    require, who shall act under the said
    agreement with the same force and effect as if
    he or they had been specifically named
    therein; and unless otherwise provided in the
    agreement the arbitration shall be by a single
    arbitrator.
    
    9 U.S.C. § 5
    .
    -10-
    In the recent case of King v. Bryant, ___ N.C. App. ___, 
    737 S.E.2d 802
     (2013), we analyzed the effect of § 5 of the FAA upon
    an   agreement    to   arbitrate.    The   trial   court    held   that   an
    arbitration agreement, under the terms of which the parties agreed
    to select three arbitrators, was nothing more than an “agreement
    to agree” and was an unconscionable agreement.        We held that:
    Congress enacted the FAA, 
    9 U.S.C. § 1
     et seq.,
    “[t]o   overcome   judicial    resistance    to
    arbitration,” Buckeye Check Cashing, Inc. v.
    Cardegna, 
    546 U.S. 440
    , 443, 
    126 S.Ct. 1204
    ,
    
    163 L.Ed.2d 1038
     (2006), and to declare “a
    national policy favoring arbitration of claims
    that parties contract to settle in that
    manner.” Preston v. Ferrer, 
    552 U.S. 346
    , 353,
    
    128 S.Ct. 978
    , 
    169 L.Ed.2d 917
     (2008)
    (quotation marks and citation omitted).
    King, ___ N.C. App. at ___, 737 S.E.2d at 806.             We further held
    that the trial court had failed to consider the applicability of
    § 5 of the FAA, which “provides the trial court authority to
    appoint a panel of arbitrators if the parties cannot come to an
    agreement.” Id. at ___, 737 S.E.2d at 807. Indeed, § 5 is explicit
    on that point, providing a vehicle for the court to appoint an
    arbitrator where there is evidence that the parties agreed to
    arbitrate.       Similarly, under North Carolina law, “[w]here the
    mandate of an arbitrator terminates for any reason, a substitute
    arbitrator shall be appointed according to the rules that were
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    applicable to the appointment of the arbitrator being replaced.”
    
    N.C. Gen. Stat. § 1-567.45
    (a) (2013).
    The   specific   issue   of   the    enforceability   of   arbitration
    agreements with reference to NAF has been addressed in other courts
    as well.   For example, the United States Court of Appeals for the
    Seventh Circuit has noted that:
    Two courts of appeals have held that the
    identity of the Forum as arbitrator is not
    “integral” to arbitration agreements and that
    § 5 may be used to appoint a substitute. Khan
    v. Dell, Inc., 
    669 F.3d 350
     (3d Cir. 2012);
    Pendergast v. Sprint Nextel Corp., 
    691 F.3d 1224
    , 1236 n. 13 (11th Cir. 2012); Brown v.
    ITT Consumer Financial Corp., 
    211 F.3d 1217
    ,
    1222 (11th Cir. 2000). The Supreme Court must
    have assumed this in CompuCredit Corp. v.
    Greenwood, ––– U.S. ––––, 
    132 S.Ct. 665
    , 
    181 L.Ed.2d 586
     (2012), which held that claims
    under the Credit Repair Organizations Act are
    arbitrable. The agreement in that case
    specified use of the Forum, see 
    id.
     at 677 n.
    2 (Ginsburg, J., dissenting), yet the Court
    saw no obstacle to enforcing the arbitration
    clause. We grant that Ranzy v. Tijerina, 
    393 Fed. Appx. 174
     (5th Cir. 2010), deems
    designation of the Forum “important” to
    arbitration    and    makes    an   agreement
    unenforceable    once   the   Forum   becomes
    unavailable, but Ranzy is not precedential.
    The decisions of the third and eleventh
    circuits, and the assumption of the Supreme
    Court, deserve greater weight.
    Green v. U.S. Cash Advance Illinois, LLC, 
    724 F.3d. 787
    , 790 (7th
    Cir. 2013).   The Seventh Circuit correctly notes that CompuCredit,
    which the United States Supreme Court decided after the 2009
    -12-
    consent judgment against NAF, held that the arbitration clause
    involving NAF could nonetheless be enforced.
    The opinions cited above reaffirm the proposition that the
    key aspect of the analysis of an agreement to arbitrate is the
    intent of the parties to arbitrate, not the identity of the
    arbitrator.   We further note the United States Supreme Court’s
    assertion that “[a]lthough § 2's saving clause preserves generally
    applicable contract defenses, nothing in it suggests an intent to
    preserve   state-law   rules   that   stand    as   an   obstacle    to    the
    accomplishment of the FAA's objectives.”        Concepcion, ___ U.S. at
    ___, 
    131 S.Ct. at 1748
    , 
    179 L.Ed.2d at 753
    .              The United States
    Supreme Court has made it clear that it will no longer tolerate
    State courts or laws which seek to frustrate the intent of Congress
    in enacting the FAA.
    We hold that the agreement of the parties evinced a clear
    intent to resolve disputes through arbitration.            The trial court
    erred in not appointing a substitute arbitrator pursuant to § 5 of
    the FAA.
    The   trial   court’s   second   ruling   was   that    the    lack   of
    impartiality of NAF was a basis for voiding the arbitration
    agreement.    At the time that the defendants’ motion to compel
    arbitration was heard by the trial court, NAF was no longer
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    conducting arbitration, and since it was not going to arbitrate
    the claims between the parties, its prior conduct was not a
    relevant consideration for the trial court.           Accordingly, we hold
    that the trial court erred in considering the lack of impartiality
    of a body which, the trial court acknowledged, could not serve as
    an arbitrator in this case.
    VI. Unconscionability
    In their second argument, defendants contend that the trial
    court   erred   in    ruling   that     the    arbitration   agreement   was
    unconscionable.      This argument encompasses the fourth and fifth
    rulings of the trial court set forth in Section IV of this opinion.
    We agree.
    A. Tillman
    The    leading     case    in     North     Carolina    dealing     with
    unconscionability in the context of an agreement to arbitrate is
    Tillman v. Commercial Credit Loans, Inc., 
    362 N.C. 93
    , 
    655 S.E.2d 362
     (2008). In Tillman, plaintiffs obtained loans from defendants.
    Each of the loan agreements contained arbitration provisions that
    required any disputes to be resolved by binding arbitration in
    accordance with the FAA.2            Plaintiffs filed suit against the
    2 While the agreements called for arbitration under the FAA, the
    plurality opinion and the concurring opinion of the Supreme Court
    make no reference to the FAA, and contain no analysis under the
    -14-
    defendant lender seeking damages arising out of the lender’s
    requirement       that    they   purchase      single     premium     credit    life
    insurance in connection with the loans.                    Defendants sought to
    compel arbitration.           The trial court found the agreement to
    arbitrate to be unconscionable and unenforceable.                     On appeal, a
    divided panel of the Court of Appeals reversed and remanded the
    case   to   the     trial    court   for    entry    of    an   order    to    compel
    arbitration.        Tillman v. Commercial Credit Loans, Inc., 
    177 N.C. App. 568
    , 
    629 S.E.2d 865
     (2006).               On appeal, the North Carolina
    Supreme     Court    reversed     the    Court      of    Appeals,    holding    the
    arbitration agreement to be unconscionable.
    In that case, a plurality of three justices concurred in the
    decision of the Court, two justices concurred in the result only,
    and two justices dissented.             The plurality opinion stated that
    unconscionability was an affirmative defense, and that the party
    asserting that defense had the burden of establishing that the
    agreement was unconscionable.              Tillman, 362 N.C. at 102,             
    655 S.E.2d at 369
    .           To establish unconscionability, a party must
    demonstrate    both      procedural     unconscionability       and     substantive
    unconscionability.          Id. at 102, 
    655 S.E.2d at
    370 (citing Martin
    v. Sheffer, 
    102 N.C. App. 802
    , 805, 
    403 S.E.2d 555
    , 557 (1991); 1
    FAA.    The dissent makes only a passing reference to the FAA.
    -15-
    James J. White & Robert S. Summers, Uniform Commercial Code § 4–
    7,   at   315    (5th   ed.     2006)).        While      both    elements    of
    unconscionability must be present, a court may rule that a contract
    is   unconscionable     “when   [the]       contract     presents     pronounced
    substantive     unfairness    and    a    minimal      degree    of   procedural
    unfairness, or vice versa.”         Id. at 103, 
    655 S.E.2d at 370
    .
    The Supreme Court began its analysis by restating North
    Carolina’s policy in favor of arbitration.             Id. at 101, 
    655 S.E.2d at 369
    .   The Court first examined the issue of unconscionability
    based upon procedural unconscionability:
    In the instant case, the trial court did not
    explicitly conclude that the facts supported
    a finding of procedural unconscionability. We
    note, however, that the trial court made the
    following finding of fact, which is supported
    by evidence in the record: “[Mrs.] Tillman and
    [Mrs.] Richardson were rushed through the loan
    closings, and the Commercial Credit loan
    officer indicated where [Mrs.] Tillman and
    [Mrs.] Richardson were to sign or initial the
    loan documents. There was no mention of credit
    insurance or the arbitration clause at the
    loan closings.” In addition, defendants admit
    that they would have refused to make a loan to
    plaintiffs rather than negotiate with them
    over the terms of the arbitration agreement.
    Finally,   the    bargaining    power   between
    defendants and plaintiffs was unquestionably
    unequal in that plaintiffs are relatively
    unsophisticated consumers contracting with
    corporate    defendants     who   drafted    the
    arbitration   clause    and   included   it   as
    boilerplate language in all of their loan
    agreements.    We   therefore   conclude    that
    -16-
    plaintiffs made a sufficient showing          to
    establish procedural unconscionability.
    Id. at 103, 
    655 S.E.2d at 370
    .
    With   regard   to   substantive    unconscionability,    the   Court
    restated the trial court’s conclusion, noting that:
    The trial court found the arbitration clause
    to be substantively unconscionable because (1)
    the arbitration costs borrowers may face are
    “prohibitively high”; (2) “the arbitration
    clause is excessively one-sided and lacks
    mutuality”; and (3) the clause prohibits
    joinder of claims and class actions. We agree
    that here, the collective effect of the
    arbitration provisions is that plaintiffs are
    precluded   from   “effectively    vindicating
    [their] ... rights in the arbitral forum.”
    Green Tree Fin. Corp.-Ala. v. Randolph, 
    531 U.S. 79
    , 90, 
    121 S.Ct. 513
    , 
    148 L.Ed.2d 373
    (2000).
    
    Id. at 104
    , 
    655 S.E.2d at 370-71
    .         Relying on Green Tree, and on
    the   Fourth     Circuit’s    decision     in   Bradford   v.    Rockwell
    Semiconductor Sys., Inc., 
    238 F.3d 549
    , 556 (4th Cir. 2001), the
    Court held that, because plaintiffs were financially ill-equipped
    to cover the costs of arbitration, the “loser pays” provision of
    the arbitration agreement presented a powerful deterrent.              The
    Court then contrasted arbitration with litigation, and stated that
    “paying for arbitrators is a significant cost that is simply not
    faced in filing a lawsuit in court[,]” but that “the trial court
    found that it is ‘unlikely that any attorneys would be willing to
    -17-
    accept the risks attendant to pursuing [these] claims.’”             Id. at
    105, 
    655 S.E.2d at 371
    .    The Court concluded that “the combination
    of the loser pays provision, the de novo appeal process, and the
    prohibition on joinder of claims and class actions creates a
    barrier to pursuing arbitration that is substantially greater than
    that present in the context of litigation. We agree with the trial
    court that ‘[d]efendant's arbitration clause contains features
    which would deter many consumers from seeking to vindicate their
    rights.’”    Id. at 106, 
    655 S.E.2d at 372
    .
    Finally, the Court examined unconscionability based on the
    provision   prohibiting   class   actions   and   joinder.     The    Court
    observed that:
    Taken alone, such a prohibition may be
    insufficient    to   render   an    arbitration
    agreement    unenforceable,      but     Brenner
    instructs that an unconscionability analysis
    must   consider    all  of   the     facts   and
    circumstances of a particular case. Therefore,
    the trial court correctly concluded that a
    prohibition on joinder of claims and class
    actions is a factor to be considered in
    determining whether an arbitration provision
    is unconscionable.
    Id. at 107, 
    655 S.E.2d at 373
     (citations and quotations omitted).
    The Court observed, however, that:
    In the instant case, the prohibition on
    joinder of claims and class actions affects
    the unconscionability analysis in two specific
    ways. First, the prohibition contributes to
    -18-
    the financial inaccessibility of the arbitral
    forum as established by this arbitration
    clause because it deters potential plaintiffs
    from bringing and attorneys from taking cases
    with low damage amounts in the face of large
    costs that cannot be shared with other
    plaintiffs.     Second,    the     prohibition
    contributes to the one-sidedness of the clause
    because the right to join claims and pursue
    class actions would benefit only borrowers.
    Id. at 108, 
    655 S.E.2d 373
    .
    The Court concluded that:
    [T]he arbitration clause in plaintiffs' loan
    agreements is unconscionable and therefore
    unenforceable. The inequality of bargaining
    power between the parties and the oppressive
    and one-sided nature of the clause itself lead
    us to this conclusion. Through the arbitration
    clause at issue in this case, defendants have
    not only unilaterally chosen the forum in
    which they want to resolve disputes, but they
    have also severely limited plaintiffs' access
    to the forum of their choice. Defendants argue
    that finding this clause to be unconscionable
    would be “hostile to arbitration.” We disagree
    but at the same time reaffirm this Court's
    previous statements acknowledging the State's
    strong public policy favoring arbitration.
    However, this particular arbitration clause
    simply does not allow for meaningful redress
    of grievances and therefore, under Green Tree,
    must be held unenforceable.
    
    Id. at 108-09
    , 
    655 S.E.2d 373
    -74.
    Our    Supreme    Court   analyzed    Tillman   solely    under
    unconscionability.   It did not address any issues under the FAA,
    which clearly governed the agreement.    Further, the Supreme Court
    -19-
    did not have the benefit of two cases subsequently decided by the
    United States Supreme Court, construing arbitration agreements
    under the FAA; AT&T Mobility v. Concepcion, ___ U.S. ___, 
    131 S.Ct. 1740
    , 
    179 L.Ed.2d 742
     (2011), and American Express Co. v. Italian
    Colors Rest., ___ U.S. ___, 
    133 S.Ct. 2304
    , 
    186 L.Ed.2d 417
     (2013).
    B. Concepcion
    In Concepcion, plaintiffs entered into a cellular telephone
    contract with defendant.     This contract included an arbitration
    provision that contained a class action waiver.   Plaintiffs filed
    a putative class action suit in the federal district court seeking
    damages for false advertising and fraud.     Defendant’s motion to
    compel arbitration was denied by the district court, and this
    ruling was affirmed by the United States Court of Appeals for the
    Ninth Circuit.   The district court and Court of Appeals relied
    upon a decision of the California Supreme Court in Discover Bank
    v. Superior Court, 
    36 Cal.4th 148
    , 
    113 P.3d 1100
     (2005).       The
    holding in   Discover Bank    was that class waivers in consumer
    arbitration agreements were unconscionable if the agreement was
    contained within a contract of adhesion. Discover Bank, 
    36 Cal.4th at 162-63
    , 
    113 P.3d at 1110
    .
    The United States Supreme Court recited § 2 of the FAA as
    follows:
    -20-
    A   written   provision    in   any   maritime
    transaction or a contract evidencing a
    transaction involving commerce to settle by
    arbitration a controversy thereafter arising
    out of such contract or transaction ... shall
    be valid, irrevocable, and enforceable, save
    upon such grounds as exist at law or in equity
    for the revocation of any contract.
    Concepcion, ___ U.S. at ___, 
    131 S.Ct. at 1745
    , 
    179 L.Ed.2d at 750-51
     (quotations omitted).
    The Supreme Court held that this provision
    permits arbitration agreements to be declared
    unenforceable “upon such grounds as exist at
    law or in equity for the revocation of any
    contract.”   This    saving   clause   permits
    agreements to arbitrate to be invalidated by
    “generally applicable contract defenses, such
    as fraud, duress, or unconscionability,” but
    not by defenses that apply only to arbitration
    or that derive their meaning from the fact
    that an agreement to arbitrate is at issue.
    
    Id.
     at ___, 
    131 S.Ct. at 1746
    , 
    179 L.Ed.2d at 751
     (citations
    omitted).    The Court further stated that “[a]lthough § 2's saving
    clause preserves generally applicable contract defenses, nothing
    in it suggests an intent to preserve state-law rules that stand as
    an obstacle to the accomplishment of the FAA's objectives.”         Id.
    at ___, 
    131 S.Ct. at 1748
    , 
    179 L.Ed.2d at 753
    .      The Court cited to
    a number of its own prior opinions to emphasize that these prior
    cases clearly stated that the FAA supersedes any state law that
    sets    aside   arbitration   agreements   or   holds   them   to   be
    -21-
    unconscionable upon grounds that are exclusive to arbitration
    agreements.
    The Supreme Court expressly overruled Discover Bank, which
    invalidated class action waivers, holding that it had the effect
    of “manufacturing” class arbitration, contrary to the express
    intent of the parties, which was “inconsistent with the FAA.”
    Concepcion, ___ U.S. at ___, 
    131 S.Ct. at 1753
    , 
    179 L.Ed.2d at 759
    .    The Court further dismissed the notion that class action
    waivers somehow prevented consumers from seeking relief.
    Subsequent   to   Concepcion,   the   question   of   whether   the
    provisions of the FAA superseded state court rulings similar to
    Discover Bank has been discussed in a number of cases.         The Fourth
    Circuit recently followed Concepcion in holding that the trial
    court erred in finding a class action waiver in an arbitration
    agreement to be unconscionable.        Muriithi v. Shuttle Exp., Inc.,
    
    712 F.3d 173
    , 180-81 (4th Cir. 2013).          In Muriithi, the Fourth
    Circuit held that the holding of Concepcion was broader than simply
    overruling Discover Bank:
    In Concepcion, the Supreme Court cautioned
    that the generally applicable contract defense
    of unconscionability may not be applied in a
    manner that targets the existence of an
    agreement to arbitrate as the basis for
    invalidating that agreement. 
    131 S.Ct. at
    1746–47. Applying that principle to the
    Discover Bank “rule” at issue, the Court
    -22-
    explained that state law cannot “stand as an
    obstacle to the accomplishment of the FAA's
    objectives,”   by   interfering  with   “the
    fundamental attributes of arbitration.” 
    131 S.Ct. at 1748
    .
    We   recently   discussed   the  holding   in
    Concepcion in our decision in Noohi v. Toll
    Bros., Inc., 
    708 F.3d 599
    , 606–07 (4th Cir.
    2013).   We   explained   that  the   holding
    “prohibited courts from altering otherwise
    valid arbitration agreements by applying the
    doctrine of unconscionability to eliminate a
    term barring classwide procedures.”       
    Id.
    (citing Concepcion, 
    131 S.Ct. at
    1750–53).
    Thus, contrary to Muriithi's contention, the
    Supreme Court's holding was not merely an
    assertion of federal preemption, but also
    plainly prohibited application of the general
    contract defense of unconscionability to
    invalidate an otherwise valid arbitration
    agreement under these circumstances. The
    district court in the present case, deciding
    the same issue of unconscionability prior to
    Concepcion, reached the opposite conclusion.
    Accordingly, we conclude that the district
    court erred in holding that the class action
    waiver was unconscionable.
    
    Id.
    C. Italian Colors
    In the recent case of Italian Colors, the United States
    Supreme Court considered the question of whether “the Federal
    Arbitration   Act   permits   courts   ...   to   invalidate   arbitration
    agreements on the ground that they do not permit class arbitration
    of a federal-law claim[.]”      Italian Colors, ___ U.S. at ___, 
    133 S.Ct. at 2308
    , 
    186 L.Ed.2d at
    423 (citing petition for certiorari).
    -23-
    The United States Court of Appeals for the Second Circuit held
    that the class action waiver was unenforceable and therefore that
    arbitration could not proceed.      It then held Concepcion to be
    inapplicable because it was a case involving pre-emption.
    The Supreme Court reiterated its prior holding that “Congress
    enacted the FAA in response to widespread judicial hostility to
    arbitration.”     
    Id.
     at ___, 
    133 S.Ct. at 2308-09
    , 
    186 L.Ed.2d at
    423-24 (citing Concepcion, ___ U.S. at ___, 
    131 S.Ct. at 1745
    ).
    Plaintiffs argued that if they were required to arbitrate their
    claims individually, it would contravene the policies of the
    antitrust laws.    The Supreme Court held that:
    The antitrust laws do not “evinc[e] an
    intention to preclude a waiver” of class-
    action procedure. Mitsubishi Motors Corp. v.
    Soler Chrysler–Plymouth, Inc., 
    473 U.S. 614
    ,
    628, 
    105 S.Ct. 3346
    , 
    87 L.Ed.2d 444
     (1985).
    The Sherman and Clayton Acts make no mention
    of class actions. In fact, they were enacted
    decades before the advent of Federal Rule of
    Civil Procedure 23, which was “designed to
    allow an exception to the usual rule that
    litigation is conducted by and on behalf of
    the individual named parties only.” Califano
    v. Yamasaki, 
    442 U.S. 682
    , 700–701, 
    99 S.Ct. 2545
    , 
    61 L.Ed.2d 176
     (1979). The parties here
    agreed to arbitrate pursuant to that “usual
    rule,” and it would be remarkable for a court
    to       erase        that       expectation.
    
    Id.
     at ___, 
    133 S.Ct. at 2309
    , 
    186 L.Ed.2d at 424-25
    .
    -24-
    Plaintiffs then advanced the argument that there was a judge-
    made exception to the FAA that allowed courts to invalidate
    agreements that prevent the "effective vindication” of a federal
    statutory right.    While acknowledging the existence of the cases
    dealing with “effective vindication,” the Supreme Court held that:
    The   class-action    waiver   merely   limits
    arbitration to the two contracting parties. It
    no more eliminates those parties' right to
    pursue their statutory remedy than did federal
    law before its adoption of the class action
    for legal relief in 1938[.]
    
    Id.
     at ___, 
    133 S.Ct. at 2311
    , 
    186 L.Ed.2d at 426
     (citations
    omitted).
    The Supreme Court then concluded:
    Truth to tell, our decision in AT&T Mobility
    all but resolves this case. There we
    invalidated a law conditioning enforcement of
    arbitration on the availability of class
    procedure because that law “interfere[d] with
    fundamental attributes of arbitration.” 563
    U.S., at ––––, 
    131 S. Ct. 1740
    , 
    179 L. Ed. 2d 742
    .   “[T]he switch from bilateral to class
    arbitration,”    we   said,   “sacrifices   the
    principal    advantage    of    arbitration—its
    informality—and makes the process slower, more
    costly, and more likely to generate procedural
    morass than final judgment.” 
    Id.,
     at ––––, 
    131 S. Ct. 1740
    , 
    179 L. Ed. 2d 742
    . We specifically
    rejected the argument that class arbitration
    was necessary to prosecute claims “that might
    otherwise slip through the legal system.” 
    Id.,
    at ––––, 
    131 S. Ct. 1740
    , 
    179 L. Ed. 2d 742
    .
    
    Id.
     at ___, 
    133 S.Ct. at 2312
    , 
    186 L.Ed.2d at 427
    .
    -25-
    D. Conclusions from Tillman, Concepcion and Italian Colors
    The FAA embodies a strong Congressional policy in favor of
    arbitration.      Concepcion and Italian Colors clearly state that the
    United States Supreme Court is weary of state and federal trial
    courts    assisting    plaintiffs          in   getting      around     the    mandatory
    provisions of the FAA.          While both Concepcion and Italian Colors
    dealt with class action waivers, underlying those decisions was a
    broader theme that unconscionability attacks that are directed at
    the arbitration process itself will no longer be tolerated.                            See
    Muriithi, supra.
    This places the North Carolina Court of Appeals in the
    difficult position that the holdings of the North Carolina Supreme
    Court in Tillman conflict with those of the United States Supreme
    Court in Concepcion and Italian Colors.                   Ultimately, we are bound
    by the decisions of the United States Supreme Court construing
    federal laws, such as the FAA.             In re Fifth Third Bank, Nat. Ass'n,
    ___ N.C. App. ___, ___, 
    716 S.E.2d 850
    , 855 (2011) (quoting Dooley
    v. Seaboard Air Line Ry. Co., 
    163 N.C. 454
    , 457–58, 
    79 S.E. 970
    ,
    971    (1913)).       Certain    of    the        holdings    of   Tillman       may   be
    distinguished, because even though arbitration provisions of the
    Tillman    contract    referred       to    the    FAA,    none    of    the    analysis
    -26-
    contained in either the plurality or concurring opinions discussed
    the FAA and federal law principles.
    As noted in Section VI-A of this opinion, a key element of
    the plurality opinion in Tillman on unconscionability is the
    section dealing with substantive unconscionability.         Our Supreme
    Court cited three factors, the collective effect of which was to
    preclude plaintiffs from effectively vindicating their rights in
    an arbitration proceeding.         First was the “prohibitively high”
    potential arbitration costs.       Tillman, 362 N.C. at 104, 
    655 S.E.2d at 370-71
    .    In Italian Colors, the United States Supreme Court
    expressly rejected the model proposed by the Court of Appeals for
    the Second Circuit, which would have required “that a federal court
    determine (and the parties litigate) the legal requirements for
    success on the merits claim-by-claim and theory-by-theory, the
    evidence   necessary   to   meet   those   requirements,   the   cost   of
    developing that evidence, and the damages that would be recovered
    in the event of success.”      Italian Colors, ___ U.S. at ___, 
    133 S.Ct. at 2312
    , 
    186 L.Ed.2d at 427
    .         The Supreme Court went on to
    hold that the imposition of such a “preliminary litigating hurdle”
    at the point in the proceedings where the issue was whether or not
    the parties were to proceed to arbitration “would undoubtedly
    destroy the prospect of speedy resolution that arbitration in
    -27-
    general and bilateral arbitration in particular was meant to
    secure.”   
    Id.
         We can only construe this language as eliminating
    the type of cost analysis applied by the North Carolina Supreme
    Court in Tillman.
    Second, the North Carolina Supreme Court in Tillman held that
    there was substantive unconscionability based upon the arbitration
    clause being “excessively one-sided and lack[ing] mutuality[.]”
    Tillman, 362 N.C. at 104, 
    655 S.E.2d at 371
    .       The United States
    Supreme Court in Concepcion noted, however, that “the times in
    which consumer contracts were anything other than adhesive are
    long past.”      Concepcion, ___ U.S. at ___, 
    131 S.Ct. at 1750
    , 
    179 L.Ed.2d at 755
    .      The Court in Concepcion was dismissive of the
    idea that an arbitration agreement, apart from any other form of
    contract, could be found substantively unconscionable based solely
    upon its adhesive nature.    This was an explicit part of the Supreme
    Court’s reasoning in overruling Discover Bank.     We must therefore
    hold that the one-sided quality of an arbitration agreement is not
    sufficient to find it substantively unconscionable.
    Third, the North Carolina Supreme Court in Tillman held that
    there was substantive unconscionability based upon the arbitration
    provision “prohibit[ing] joinder of claims and class actions.”
    Tillman, 362 N.C. at 104, 
    655 S.E.2d at 371
    .     Both Concepcion and
    -28-
    Italian Colors hold that a class action waiver does not render an
    arbitration agreement unconscionable.        Italian Colors specifically
    holds that a party can “effectively vindicate” their rights in the
    context of a bilateral arbitration.          Italian Colors, ___ U.S. at
    ___, 
    133 S.Ct. at 2311
    , 
    186 L.Ed.2d at 426
    .
    Thus, the legal theories upon which Tillman’s substantive
    unconscionability    analysis   is   based    have   been   undermined   by
    subsequent decisions of the United States Supreme Court in the
    context of cases under the FAA.
    E. Ruling of the Trial Court
    The trial court in the instant case, relying upon Tillman as
    precedent, made the following findings of fact as to substantive
    unconscionability:
    H. SUBSTANTIVE UNCONSCIONABILITY.
    42. No individual arbitration cases have ever
    been brought challenging payday lending in
    North Carolina, either against the defendants
    in this case or against any other payday
    lenders. In light of the large number of North
    Carolina payday loan transactions that were
    undertaken by these defendants and the
    defendants in the other class cases after the
    statutory authority for payday lending in
    North Carolina expired on August 31, 2001, and
    in light of the evidence that all payday
    lenders required customers to sign loan
    agreements     with    arbitration     clauses
    prohibiting participation in class actions,
    the complete absence of any individual
    arbitration cases tends to confirm that legal
    -29-
    challenges to North Carolina payday lending
    conducted in cooperation with out-of-state
    banks could not be challenged in individual
    arbitration cases.
    43. The language calling for arbitration
    before the NAF required plaintiffs to submit
    claims to an arbitration organization that
    sought to build business by encouraging
    relationships and providing accommodations to
    debt-collector arbitration claimants, and
    that on June 27, 2007, sold a 40% ownership
    interest to participants in the consumer debt
    collection industry. The NAF's lack of
    neutrality affected arbitrator selection. The
    arbitration   clause  requiring   arbitration
    before    the     NAF    was    substantively
    unconscionable.
    44. Plaintiffs offered the affidavit and
    deposition testimony of attorneys George
    Hausen, Glenn Barfield and Kenneth Schorr,
    with live testimony of Mr. Barfield and Mr.
    Hausen, each offering their opinion it was
    unlikely an individual      payday borrower,
    proceeding on an individual (non-class) basis,
    would be able to obtain legal counsel to
    prosecute claims against defendants such as
    those raised in this proceeding.
    45. The Court notes that each of these
    witnesses has been involved in recruiting
    North Carolina lawyers to take civil cases on
    behalf of low and moderate income persons in
    North   Carolina,    specifically    including
    efforts to recruit lawyers both on a pro bono
    basis and on a fee basis. Mr. Hausen is and
    since 2002 has been the Executive Director of
    Legal Aid of North Carolina. Mr. Schorr is the
    Executive Director of Legal Services of the
    Southern Piedmont, a nonprofit indigent civil
    legal services program, serving Charlotte and
    the western part of North Carolina. Mr.
    Barfield is a lawyer in private practice who
    -30-
    is past president of Legal Services of North
    Carolina, Inc., and past chairman of the board
    of directors of Legal Aid of North Carolina.
    Both Mr. Hausen and Mr. Schorr are and have
    since 2005 been members of the North Carolina
    Equal    Access   to    Justice    Commission.
    Accordingly, the Court finds that these
    witnesses are particularly knowledgeable as to
    what cases North Carolina lawyers will accept,
    both on a fee basis and on a pro bono basis.
    46. The Court accepts the testimony of Messrs.
    Barfield, Hausen and Schorr as experts. In
    addition, because the Court has had the
    opportunity to observe the demeanor of Mr.
    Hausen and Mr. Barfield, witnesses, the Court
    attaches particular weight to their testimony.
    47. Mr. Barfield opined that, given the
    complexity involved in cases challenging
    payday lending in North Carolina presenting
    questions such as are in issue in this case,
    coupled with the motivation of the defendants
    to vigorously defend, the necessity for out-
    of-pocket expenditures, the uncertainty of
    prevailing and the lack of ability to use
    precedent in an arbitration forum, it is very
    unlikely that any North Carolina lawyer would
    be willing to bring such an individual case in
    arbitration.     Mr.    Barfield     regularly
    represented defendants/counterclaimants in
    cases brought by "debt buyers" in counties
    close to his office. He wrote a manuscript to
    encourage attorneys across the state to engage
    in this work, but had virtually no success. In
    Mr. Barfield's opinion, the complexity of
    payday lending cases such as this case far
    exceeds the complexity of the cases he handled
    on behalf of consumers in the debt buyer
    cases. Mr. Barfield testified that it is
    simply not economically feasible to prosecute
    payday lending cases such as this case, in
    court or in arbitration on an individual
    basis.
    -31-
    48. Mr. Hausen opined that it is very unlikely
    that a payday borrower would be able to get
    representation from a Legal Aid or pro bono
    attorney in North Carolina. The demand for
    services far exceeds the capacity to provide
    legal representation. Legal Aid offices across
    the state prioritize cases involving basic
    needs such as preservation of shelter, access
    to health care, access to public benefits such
    as food stamps and Medicaid, and protection
    from domestic violence. Neither Legal Aid nor,
    in Mr. Hausen's opinion, the private attorneys
    whom [L]egal Aid recruits to act as pro bono
    volunteer attorneys, would have the resources
    to act as attorneys for individual payday
    borrowers. While his office has devoted
    significant resources to foreclosure defense,
    including developing and implementing a series
    of training events for the private bar as a
    way to encouraging [sic] referrals, it is not
    likely that such an effort would be replicated
    in an effort to represent payday lending
    borrowers. Neither Legal Aid nor the volunteer
    attorneys recruited to assist Legal Aid have
    enough resources to accept cases seeking the
    return of money from payday lenders.
    49. Mr. Schorr testified that in his opinion,
    people who were payday lending borrowers would
    not be able to find attorneys at private firms
    or with nonprofit organizations to handle
    their claims on an individual basis. He
    testified that the amount of damages and
    attorneys' fees involved was not nearly at the
    threshold that would make it likely that a
    private attorney would take such a [c]ase, and
    that nonprofit agencies would not handle them.
    50. Messrs. Barfield, Hausen and Schorr each
    opined that because the        stakes of an
    individual arbitration on behalf of a payday
    borrower are so small, no attorney would be
    willing to pursue a claim on behalf of a payday
    -32-
    borrower on an individual basis. They go
    further to state that this is true despite the
    availability of statutory attorney fees under
    G.S. § 75-1.1 et seq. The individual claims
    for individual borrowers that are at issue in
    this case are in fact modest in amount.
    Plaintiffs represent that Mr. Torrence's
    largest damages claim is for treble the amount
    of his net interest, which, after trebling, is
    a total of $2,788.50. Ms. Burke's largest
    claim is for recovery of all amounts paid, but
    without trebling, which is a total of $561.
    51. These witnesses also opined that because
    of the nature of the claim and the federal
    preemption issue, the claims in the instant
    case are complex. The instant case is complex
    because defendants contend they were engaged
    in marketing and servicing loans for County
    Bank. The Consumer Finance Act provides an
    exemption for banks. Under federal preemption
    laws, banks are not subject to state interest
    rate limits. To prove that defendants are
    subject to the CFA, a consumer must respond to
    defendants' claims concerning exemption and
    preemption. The complexity and proof will be
    substantially the same regardless of whether
    a claim is asserted on behalf of a single
    individual or on behalf of a class.
    52. The CFA assigns regulatory responsibility
    over the small loan business to the North
    Carolina   Commissioner     of   Banks.   The
    Commissioner    of    Banks    conducted   an
    administrative case against Advance America,
    to determine whether that company was in
    violation of the CFA by conducting payday
    lending in North Carolina in cooperation with
    an out-of-state bank. An order in that case
    was rendered on December 22, 2005 (the "COB
    Opinion"), ruling that Advance America was in
    violation of the CFA.
    53. The COB Opinion reflects that the issue of
    -33-
    whether payday lenders can avoid application
    of the CFA by entering into contracts with
    banks is complicated. The COB Opinion is 54
    single spaced pages and has 292 footnotes.
    Following an appeal, the COB Opinion was
    affirmed by order rendered by Judge Donald W.
    Stephens of Wake County Superior Court on
    March 29, 2010, who found that the required
    analysis is "heavily fact
    dependent," and that Advance America's claim
    to preemption was "not supported by the facts
    in this matter."
    54. A legal challenge to the issue of whether
    defendants   are   lawfully    permitted   to
    participate in payday lending in North
    Carolina by purporting to act on behalf of an
    out-of-state bank would present a fundamental
    issue concerning whether defendants and other
    payday lenders with similar bank arrangements
    could continue to operate in North Carolina.
    A legal challenge over such a fundamental
    issue should be expected to give rise to a
    vigorous defense supported by resources that
    are more substantial that the amount in
    controversy    in    a   single    individual
    arbitration.
    55.   The   successful  prosecution   of   an
    individual claim that defendants in this case
    violated the CFA will likely require factual
    development through depositions, document
    review and expert analysis, just as the COB
    Opinion reflected factual development through
    depositions, document review and expert
    analysis.
    56. The COB Opinion devoted substantial
    attention to financial relationships between
    Advance America and the various banks, to the
    actual    results     of    such    financial
    relationships, to the historical development
    of the relationships, to the companies'
    apparent business objectives, and similar
    -34-
    matters.
    57. Plaintiffs have submitted the affidavits
    and depositions of two financial experts. One
    of these experts, Ronald E. Copley, holds a
    Ph.D. in Finance, has been a tenured professor
    of Finance at the University of North Carolina
    at Wilmington, is a Chartered Financial
    Analyst, and is a licensed investment advisor.
    Dr. Copley reviewed the COB Opinion and has
    opined that it would require a minimum of 100
    hours to perform financial analysis similar to
    the analysis performed by the Commissioner of
    Banks. The other of these experts, Michael J.
    Minikus, is a North Carolina certified public
    accountant. Mr. Minikus has opined that it
    would require a minimum of 65 hours to perform
    an analysis similar to the analysis performed
    by the Commissioner. Dr. Copley charges $225
    per hour for his services. Mr. Minikus charges
    $125 per hour for his services. Regardless of
    how many hours must be devoted to analysis by
    a finance professional or a certified public
    accountant, the costs of such experts are
    likely to exceed the amount in controversy in
    an individual case.
    58. Regardless of whether the instant case
    will require as much analysis as set out in
    the COB Opinion, the legal issues in this case
    are too factually and legally complex to be
    addressed in an arbitration case involving
    only the amount of damages that would be at
    issue for a single plaintiff, because the time
    and expense required to be invested in such a
    case would be substantially in excess of the
    amount that could be recovered if the case was
    successful.
    59. Defendants tendered the testimony of two
    North Carolina lawyers, Samuel Forehand and
    Woodward Webb, who stated that, in their
    opinion, some North Carolina lawyer would
    probably be willing to bring individual payday
    -35-
    loan arbitration cases.
    60. Attorneys Forehand and Webb acknowledged
    that they did not consider the complexities of
    a CFA case challenging payday lending in North
    Carolina done in cooperation with a bank, such
    as the preemption issue and the other issues
    identified in the COB Opinion. Mr. Webb
    provided representative examples of cases
    brought by consumer attorneys in North
    Carolina and other states in an effort to
    support his opinion that attorneys would
    accept representation on behalf of a payday
    borrower. None of these cases, however,
    involved usury claims, federal preemption,
    claims against a bank or a need for expert
    witness testimony. Until the preemption issues
    were brought to his attention at his
    deposition, Mr. Forehand was not aware that
    such a defense was likely to be involved in
    this case. Mr. Forehand acknowledged that he
    had no basis for disputing this Court's
    earlier finding in prior cases that litigating
    the preemption issue will require extensive
    deposition,   document   review   and   expert
    analysis as is reflected by the order of the
    Commissioner of Banks, or that the cost of
    expert witnesses alone would likely exceed the
    amounts at issue in individual cases.
    61. The significance of the opinion testimony
    by attorneys Forehand and Webb is also
    diminished by their failure to identify any
    North Carolina lawyers who would in fact take
    such cases. Mr. Webb acknowledged that he
    would not accept one of these cases himself.
    In his deposition Mr. Webb mentioned three
    attorneys whom he thought might. However one
    of the attorneys mentioned was no longer in
    practice, and the other two attorneys signed
    affidavits stating that they would not take
    such cases on an individual basis. In his
    hearing testimony Webb mentioned a fourth
    attorney, but merely said he had spoken with
    -36-
    the attorney in passing who said he would
    "look at it."
    62. Defendants have objected to the tender of
    affidavits of expert witnesses who were not
    identified in interrogatory responses. The
    Court understands this to be an objection to
    Plaintiffs' Exhibits 47-49 (affidavits of
    Carlene McNulty, John Van Alst and M. Jason
    Williams). These affidavits are directed
    simply to the issue of three specific lawyers'
    willingness to take on individual cases
    challenging bank-contract payday lending. The
    objections are overruled.
    63. Mr. Forehand testified that he would need
    to undertake a detailed case acceptance
    analysis before deciding whether he would take
    one of these cases, which he has not yet been
    able to complete; that even if he went through
    the process outlined in his affidavit, he
    would not be competent to state whether he
    would file an individual arbitration claim,
    having no prior experience with arbitration;
    and that he could not identify any attorney
    willing to represent a payday borrower or even
    meet with a payday borrower.
    64. Defendants introduced two letters written
    by attorneys in North Carolina as evidence to
    show that payday lending borrowers were able
    to find legal representation. One letter made
    allegations that the payday loan was illegal
    and demanded that the payday loan company
    cease collection efforts. The other letter
    alleged that a payday borrower's check had
    been cashed     prematurely. The defendants
    presented no evidence indicating that any
    relief was provided to the clients as a result
    of either letter, and no evidence that either
    of   these    attorneys    undertook   further
    representation on behalf of these borrowers or
    any other borrowers such as filing suit in
    court.
    -37-
    65. Even if North Carolina attorneys were
    willing to pursue an individual arbitration on
    behalf of an individual payday borrower, it is
    unlikely that payday borrowers generally would
    be able to obtain legal representation for
    individual   claims, given all witnesses'
    inability to identify any lawyer who would
    accept such individual cases.
    66. It is extremely unlikely that payday
    borrowers    could    effectively    represent
    themselves in pro se litigation or arbitration
    against defendants in light of the complexity
    of the issues, including the factual and legal
    basis for federal preemption and statutory
    exemption.
    67. Unless consumers received legal assistance
    that involved analyzing the legal legitimacy
    of   payday   lenders'   claims   to   federal
    preemption and exemption, consumers would be
    unaware that they possessed any sound basis
    for a legal claim.
    68. Defendants' witness Stephen Ware opined
    that NAF arbitration afforded consumers a
    reasonably accessible forum. Mr. Ware has
    never practiced law in North Carolina and has
    no familiarity with North Carolina law or
    North Carolina lawyers, and did not identify
    any North Carolina lawyer who is willing to
    take individual payday loan cases such as the
    instant case. Mr. Ware also did not review any
    pleadings in this case other than the
    complaint, did not review any of the briefs,
    affidavits or depositions in the case; and did
    not know what plaintiffs would have to prove
    in order to prevail. He had no opinion as to
    how many witnesses would be required to make
    out a claim, or whether expert testimony would
    be required; and had no knowledge of whether
    proof of intent would be required.
    -38-
    69. Mr. Ware based his opinion that NAF
    arbitration afforded consumers a reasonably
    accessible forum, by comparing the NAF to our
    court system as he contends it actually
    exists. Mr. Ware testified that, even taking
    the allegations of bias and corruption
    asserted by former managerial employee Deanna
    Richert as true, the NAF compares favorably to
    our court system, "given the pressure on a
    judge to rule in a particular way from a
    governor or legislator or a contributor to a
    judge's campaign."
    70. Mr. Ware further based his opinion that
    NAF   arbitration    afforded    consumers   a
    reasonably accessible forum on information
    that thirteen individual arbitration claims
    had been advanced by Texas attorney Brian
    Blakeley in arbitration cases before the
    American Arbitration Association in which Mr.
    Blakeley contended that "QC Financial Services
    of Texas, Inc. was the 'true' lender for these
    payday loan transactions and that the fees
    collected by respondent constitute a deceptive
    practice and that the respondent has violated
    the Texas Credit Services Organization Act
    and/or engaged in usury."
    71. Mr. Blakeley provided an affidavit which
    was introduced in evidence in the present
    case, and Mr. Blakeley was deposed by
    defendants. According to his affidavit, Mr.
    Blakeley began pursuing cases against Texas
    "credit service organizations" ("CSO's") in
    late 2009, and sought to assert usury claims
    on the ground that fees paid by his clients
    that   were    purportedly    credit   service
    organizations fees "should be considered to be
    interest because the CSO should be regarded as
    the true lender in the transaction; or because
    the relationship between the CSO and the
    purported lender is such that the purported
    lender and the CSO are not truly independent."
    Mr. Blakeley attached to his affidavit a Texas
    -39-
    Attorney   General    letter   opining   that
    "[determining the true relationship between a
    CSO and a lender would be a fact intensive
    endeavor."
    72. However Mr. Blakeley stated in his
    affidavit and testified at his deposition that
    he had abandoned usury claims against Texas
    CSO's and was no longer asserting usury claims
    in connection with payday lending in Texas.
    Mr. Blakeley opined that "it is not possible
    to pursue usury claims on an individual basis
    in individual arbitrations conducted by the
    [AAA] for the following reasons," and gave
    five reasons that he believed such claims
    could not be pursued in AAA           consumer
    proceedings.
    73. Mr. Blakeley was deposed by defendants and
    provided   testimony   consistent   with   his
    affidavit. He continues to accept payday
    lending clients, and has been successful in
    seven out of twenty-two arbitration claims so
    far in cases involving Texas law disclosure
    claims unlike the claims in the present case.
    However, Mr. Blakeley has unequivocally
    abandoned all claims for usury and has no
    intention of bringing those claims in the
    future. Whether or not his decision to abandon
    these claims is because Mr. Blakeley is "lazy"
    as characterized by defendants or because the
    claims are not economically viable, the fact
    remains that Mr. Blakeley is not providing
    legal representation to Texas payday borrowers
    with fact-intensive claims concerning payday
    lenders' business relationships with third
    parties, and is not providing (nor has ever
    provided) any representation to North Carolina
    payday borrowers.
    74. Mr. Blakeley practices law exclusively in
    Texas, and is not licensed to practice law in
    North Carolina. The claims brought by Mr.
    Blakeley in the payday arbitration cases were
    -40-
    brought under Texas law, not North Carolina
    law.
    75. The Court finds that payday borrowers
    would not be able to effectively vindicate the
    type of claims raised by plaintiffs here, even
    if the claims are legally justified and
    correct, if payday borrowers are required to
    proceed on an individual rather than class
    basis. The facts demonstrate that this
    conclusion is true, regardless of whether
    consumers were to attempt to pursue their
    claims in court or in arbitration.
    76. The North Carolina Attorney General filed
    an amicus brief in Kucan v. Advance America,
    a North Carolina payday lending case alleging
    similar legal issues as are alleged in the
    instant case, stating that "no Attorney
    General will ever have the funds or personnel
    to pursue every remedy against every person or
    company preying on North Carolina customers"
    and that "it is critically important that
    consumers be able to rely on the private bar—
    as the legislature intended— for assistance in
    obtaining restitution for injuries caused by
    unfair or deceptive business practices."
    77. Defendants' practice of holding customer
    checks as security for loans gave defendants
    considerable leverage in the event of a
    nonpayment or dispute, making resort to court
    or arbitration unnecessary: if the customer
    failed to pay defendants could simply deposit
    the check, either resulting in payment to
    defendants or causing the customer to be faced
    with the legal and practical consequences of
    having their check bounce.
    78. The arbitration agreements restrict
    customers from bringing a class action. The
    agreement    contains     no    corresponding
    prohibition against County Bank or any of the
    defendants bringing or participating in a
    -41-
    class action.
    This type of detailed analysis of the types of evidence
    required for plaintiffs to pursue their claims and of the potential
    costs of obtaining such evidence, at the stage of the proceeding
    where the court determines whether the case should be sent to
    arbitration, is precisely the approach rejected by the United
    States Supreme Court in Italian Colors.               See Italian Colors, ___
    U.S. at ___, 
    133 S.Ct. at 2312
    , 
    186 L.Ed.2d at 427
    .                 This type of
    analysis, based upon extensive evidentiary presentation, is not
    only costly, but defeats the very purpose of arbitration, which is
    for the parties to have a quick, expedited resolution of their
    dispute.
    We hold that, based upon Italian Colors, the trial court erred
    in   ruling    that   the    arbitration       agreement     was   substantively
    unconscionable.       In the absence of substantive unconscionability,
    the entire unconscionability analysis must fail.               See Tillman, 362
    N.C.   at   102-03,    
    655 S.E.2d at 370
    .     Because     there    was   no
    substantive     unconscionability,      it     is    not   necessary   to   review
    procedural     unconscionability.           The   trial    court   erred    in    not
    granting defendants’ motion to compel arbitration.
    VII. Impact of Concepcion upon Tillman
    -42-
    Finally, the third basis of the trial court’s decision in the
    instant case (as set forth in Section IV of this opinion) was that
    Concepcion did not affect the Tillman analysis.
    The   trial   court   in   the    instant   case   acknowledged   that
    Concepcion overruled Discover Bank.          It concluded, however, that
    Discover Bank was distinct from Tillman, because where Discover
    Bank featured a “rule of automatic invalidation, in a case in which
    the plaintiff would be able to effectively vindicate his rights in
    arbitration[,]” Tillman involved “consideration of all facts and
    circumstances[.]”    The trial court concluded that Tillman applied
    because “the instant case involves plaintiffs who would not be
    able to effectively vindicate their rights in NAF arbitration.”
    The trial court’s attempt to distinguish Concepcion from
    Tillman was in error.      Concepcion, in overruling Discover Bank,
    made clear that the FAA preempts any state law that prevents
    bilateral arbitration of claims.         Concepcion, ___ U.S. at ___, 
    131 S.Ct. at 1747
    , 
    179 L.Ed.2d at 752
     (holding that “[w]hen state law
    prohibits outright the arbitration of a particular type of claim,
    the analysis is straightforward: The conflicting rule is displaced
    by the FAA”).       This applies regardless of whether the state
    standard is “a rule of automatic invalidation,” as in Discover
    -43-
    Bank, or “consideration of all facts and circumstances[,]” as in
    Tillman.
    The trial court further concluded that the fact that the
    agreement was non-negotiable, along with the fact that “all payday
    lenders doing business in North Carolina required borrowers to
    execute loan agreements containing arbitration clauses prohibiting
    participation   in   class   actions[,]”   was   further   evidence   of
    unconscionability.    Yet the United States Supreme Court observed
    in Concepcion that “the times in which consumer contracts were
    anything other than adhesive are long past.”     
    Id.
     at ___, 
    131 S.Ct. at 1750
    , 
    179 L.Ed.2d at 755
    .      That Court observed in a footnote
    that:
    Of course States remain free to take steps
    addressing the concerns that attend contracts
    of adhesion—for example, requiring class-
    action-waiver    provisions     in    adhesive
    arbitration agreements to be highlighted. Such
    steps cannot, however, conflict with the FAA
    or frustrate its purpose to ensure that
    private arbitration agreements are enforced
    according to their terms.
    Id., fn. 6. The United States Supreme Court’s position is explicit
    – where the FAA governs, state laws (including Tillman) cannot
    carve out exceptions.
    VII. Personal Jurisdiction
    -44-
    In their third argument, defendants contend that the trial
    court erred in exercising personal jurisdiction over defendant Don
    Early.      However, because we have previously determined that the
    case should have been submitted to arbitration, the matter was not
    properly before the trial court.            We therefore need not address
    defendants’ contention that personal jurisdiction was improper.
    See, e.g., Miller v. Two State Const. Co., Inc., 
    118 N.C. App. 412
    , 418, 
    455 S.E.2d 678
    , 682 (1995) (holding that where the
    arbitration agreement was valid, we “need not address the other
    issues raised by defendants”).            These issues are properly to be
    determined by an arbitrator.
    VIII. Conclusion
    The United States Supreme Court has made it clear that the
    use   of    unconscionability   attacks     directed   at   the    arbitration
    process can no longer serve as a basis to invalidate arbitration
    agreements.      The intent of Congress in enacting the FAA was to
    overcome judicial hostility to arbitration.
    The    trial   court   erred   in    not   designating   a   substitute
    arbitrator in this case pursuant to § 5 of the FAA; in determining
    that the arbitration was unconscionable; and in not entering an
    order compelling arbitration.
    -45-
    The orders of the trial court denying defendants’ motion to
    compel   arbitration,     granting    plaintiffs’   motion    for   class
    certification, and denying the motions of QC Holdings and Don Early
    to dismiss for lack of personal jurisdiction are vacated, and this
    matter is remanded to the trial court for entry of an order
    directing   that   the   parties   arbitrate   plaintiffs’   claims,   and
    appointing a substitute arbitrator.
    VACATED AND REMANDED.
    Judges STEPHENS and McCULLOUGH concur.