Anthony D'agostino v. Ricardo Maldonado (068940) , 216 N.J. 168 ( 2013 )


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  •                                                      SYLLABUS
    (This syllabus is not part of the opinion of the Court. It has been prepared by the Office of the Clerk for the
    convenience of the reader. It has been neither reviewed nor approved by the Supreme Court. Please note that, in the
    interest of brevity, portions of any opinion may not have been summarized.)
    Anthony D’Agostino and Denise D’Agostino v. Ricardo Maldonado (A-82/83-11) (068940)
    Argued January 29, 2013 -- Decided October 3, 2013
    PATTERSON, J., writing for a majority of the Court.
    In this appeal, the Court considers the application of the New Jersey Consumer Fraud Act (CFA), N.J.S.A.
    56:8-1 to -20 to a mortgage foreclosure rescue plan.
    Beginning in 1993, plaintiffs Anthony and Denise D’Agostino resided in one unit of an inherited, multi-
    unit property and rented the other units. In 2005, plaintiffs separated, and Anthony D’Agostino lost his job. After
    accumulating significant debts, including a mortgage on the property, Denise D’Agostino was added as an owner so
    that she could execute a new $325,000 mortgage. Plaintiffs defaulted on the mortgage in November 2007, at which
    time they owed $360,000.
    Defendant Ricardo Maldonado owned a business purchasing homes from financially distressed owners,
    negotiating with lenders, and repairing and selling the homes. Maldonado advertised his company using a magnetic
    sign on his car, showing his phone number and the phrase “I buy houses.” Anthony D’Agostino saw the sign and
    contacted Maldonado in January 2008, at which time the estimated fair market value of plaintiffs’ property was
    $480,000. The parties verbally agreed that plaintiffs would pay Maldonado $40,000, and he would repair the
    property and bring the mortgage current using rental payments. However, the documents Maldonado prepared and
    plaintiffs signed created a trust naming Maldonado the sole trustee. For consideration of ten dollars, plaintiffs
    conveyed their interest to him, although Denise D’Agostino remained personally liable to pay the mortgage
    balance. An option allowed plaintiffs to recover title by paying Maldonado $400,000 within one year. In March
    2008, plaintiffs executed a quitclaim deed transferring full interest in the property to Maldonado. The deed stated
    that Maldonado paid $360,000 for the interest although he actually paid nothing. Over the following months,
    Maldonado spent $49,615 of his own money on mortgage payments, outstanding taxes, and repairs. Anthony
    D’Agostino later offered $40,000 to regain title, and Maldonado declined, informing plaintiffs they could repurchase
    the property for $400,000.
    On March 17, 2009, plaintiffs filed a complaint, alleging a violation of the CFA. The trial court issued a
    written opinion in which it noted that its decision was complicated by plaintiffs’ lack of credibility. Nevertheless,
    the court found that plaintiffs had sustained their burden with respect to the CFA violation since the parties’
    transaction was effected by misleading documents giving rise to an “unconscionable commercial practice” under
    N.J.S.A. 56:8-2. The trial court voided the conveyance to Maldonado and restored title to plaintiffs. It also
    determined that plaintiffs lost $120,000 in equity on the property. Subtracting $44,653 in improvements paid for by
    Maldonado, the court arrived at a net damages amount of $75,347. Recognizing that, under the CFA, plaintiffs are
    entitled to treble damages of $226,041, the court reasoned that the equitable relief of returning the property equated
    to a third of that damages amount. Thus, the court awarded plaintiffs $150,694, as well as attorneys’ fees and costs.
    The parties appealed, and the Appellate Division affirmed the trial court’s conclusions that Maldonado’s
    conduct was governed by and violated the CFA. However, it reversed the trial court’s calculation of damages,
    explaining that plaintiffs had suffered no ascertainable loss because the trial court had effectively restored them to
    their position prior to Maldonado’s unconscionable conduct. The panel affirmed only the award of counsel fees.
    The Court granted the parties’ cross-petitions for certification. 
    209 N.J. 232
     (2012).
    HELD: Maldonado’s execution of the transactions at issue gave rise to an unconscionable commercial practice
    under N.J.S.A. 56:8-2. Notwithstanding the trial court’s restoration of plaintiffs’ equity in their home, the transfer of
    that equity to Maldonado constituted an ascertainable loss within the meaning of N.J.S.A. 56:8-19, and the trial
    court’s determination of damages was within its discretion.
    1
    1. When interpreting statutes, the Court is tasked with determining and applying the Legislature’s intent. This is
    accomplished, in part, by considering the ordinary meaning of the statutory language in the context of the legislation
    as a whole. The CFA is construed in light of its objective to greatly expand consumer protections. The provisions
    of the CFA permitting a private cause of action aim to compensate victims for actual losses, punish wrongdoers via
    treble damages, and provide incentives for competent counsel to take fraud cases involving only minor losses.
    Plaintiffs seeking to prove a violation of the CFA must show unlawful conduct, an ascertainable loss, and a causal
    relationship between the two. In accordance with N.J.S.A. 56:8-2, an “unconscionable commercial practice . . . in
    connection with the sale or advertisement of any merchandise or real estate” constitutes unlawful conduct. N.J.S.A.
    56:8-19 provides a statutory remedy to any person who suffers an ascertainable loss of money or property as a result
    of such conduct. When a plaintiff has proven the requisite causal relationship between the conduct and loss, the
    CFA requires an award of treble damages, as well as attorneys’ fees and costs. (pp. 15-20)
    2. The Court first asks whether Maldonado committed an unconscionable commercial practice within the meaning
    of N.J.S.A. 56:8-2. Keeping in mind the deterrent and protective purposes of the CFA, it finds that Maldonado’s
    actions clearly qualify as “commercial practices,” and his advertised “services,” which he offered to the public for a
    fee, satisfy the broad statutory definition of a “sale” of “merchandise.” Additionally, the documents memorializing
    the parties’ transaction did not reflect their understanding of the agreement, causing plaintiffs to transfer a $480,000
    property to Maldonado for ten dollars. The credible evidence supports the conclusion that Maldonado’s commercial
    practices were unconscionable. (pp. 20-26)
    3. As a threshold matter, plaintiffs must also prove an ascertainable loss, which must be capable of calculation and
    is generally equivalent to any lost benefit of the bargain. Where a case involves breach of contract or
    misrepresentation, an out-of-pocket loss or a demonstration of loss in value is sufficient to establish an ascertainable
    loss. The damages available under the CFA are intended to make victims whole, while also punishing the
    wrongdoer and deterring future violations. When an unconscionable commercial act has caused loss of money or
    property, that loss can satisfy the threshold “ascertainable loss” element of the CFA claim, as well as constitute
    “damages sustained” for purposes of the remedy. (pp. 26-31)
    4. Maldonado’s unconscionable commercial practice caused plaintiffs to suffer an ascertainable loss, namely
    deprivation of the title to their residence. Although a CFA claim may fail where no loss has occurred prior to
    litigation, a judicial remedy imposed at the conclusion of litigation does not preclude a finding of ascertainable loss.
    Rather, the existence of an ascertainable loss should be determined on the basis of a plaintiff’s position following the
    defendant’s unlawful commercial practice. Thus, the Appellate Division improperly concluded that the trial court’s
    equitable remedy restoring title to plaintiffs precluded a finding of ascertainable loss. Moreover, rendering plaintiffs
    ineligible for the mandated treble damages award because they were awarded equitable relief premised upon their
    ascertainable loss would contravene the goals and objectives of the CFA, which expressly authorizes equitable relief
    “in addition to” treble damages. In calculating the remedy, the trial court properly weighed the damages sustained,
    the impact of the court’s equitable remedy, and improvements made to the property at Maldonado’s expense. The
    resulting damages award is based on competent, credible evidence and is consistent with the CFA’s expectation that
    courts will fashion individualized relief. (pp. 31-40)
    5. Plaintiffs’ claims are not barred by the doctrine of equitable estoppel. Nothing in the evidence suggests that
    Maldonado relied on any representation by plaintiffs, and the trial court’s opinions regarding the parties’ credibility
    are irrelevant to an equitable estoppel defense. (pp. 40-42)
    The judgment of the Appellate Division is AFFIRMED IN PART and REVERSED IN PART and the
    judgment of the trial court is REINSTATED.
    JUSTICE HOENS, DISSENTING IN PART and CONCURRING IN PART, joined by JUDGE
    CUFF, expresses the view that, under the plain language of the CFA, a threshold finding of “ascertainable loss” is
    separate and distinct from a finding of “damages sustained” necessary for application of the statutorily required
    trebling, and that, although plaintiffs here demonstrated an ascertainable loss, they failed to prove actual damages.
    CHIEF JUSTICE RABNER, JUSTICES LaVECCHIA and ALBIN, and JUDGE RODRÍGUEZ
    (temporarily assigned) join in JUSTICE PATTERSON’s opinion. JUSTICE HOENS filed a separate opinion
    dissenting in part and concurring in part, in which JUDGE CUFF (temporarily assigned) joins.
    2
    SUPREME COURT OF NEW JERSEY
    A-82/83 September Term 2011
    068940
    ANTHONY D’AGOSTINO and DENISE
    D’AGOSTINO,
    Plaintiffs-Appellants
    and Cross-Respondents,
    v.
    RICARDO MALDONADO,
    Defendant-Respondent
    and Cross-Appellant.
    Argued January 29, 2013 – Decided October 3, 2013
    On certification to the Superior Court,
    Appellate Division.
    Jason L. Bittiger argued the cause for
    appellants and cross-respondents (Bittiger
    Triolo, attorneys).
    Clifford J. Ramundo argued the cause for
    respondent and cross-appellant.
    Margaret Lambe Jurow argued the cause for
    amicus curiae Legal Services of New Jersey
    (Melville D. Miller, Jr., President,
    attorney; Ms. Jurow, Mr. Miller, David G.
    McMillin, and Rebecca Schore, on the brief).
    Madeline L. Houston and Melissa J. Totaro
    submitted a brief on behalf of amicus curiae
    Consumers League of New Jersey (Houston &
    Totaro, attorneys).
    Linda E. Fisher and Kyle L. Rosenkrans
    submitted a brief on behalf of amicus curiae
    Seton Hall University School of Law Center
    for Social Justice.
    1
    JUSTICE PATTERSON delivered the opinion of the Court.
    In this case, the Court applies the New Jersey Consumer
    Fraud Act (CFA), N.J.S.A. 56:8-1 to -20, to a mortgage
    foreclosure rescue plan.    Plaintiffs Anthony and Denise
    D’Agostino, in default of their residential mortgage
    obligations, entered into a series of transactions with
    defendant Ricardo Maldonado.    As a result of those transactions,
    defendant obtained title to plaintiffs’ home, valued at
    $480,000, for ten dollars; plaintiffs were given the option to
    repurchase their home; and plaintiff Denise D’Agostino continued
    to be obligated to pay the mortgage.
    Plaintiffs filed suit against defendant, asserting a cause
    of action under the CFA along with other claims.    The trial
    court held that defendant committed an unconscionable commercial
    practice within the meaning of N.J.S.A. 56:8-2 and that
    plaintiffs suffered an ascertainable loss.    The court combined
    treble damages under the CFA with an equitable remedy.      It
    voided the transaction by which plaintiffs had conveyed their
    residence to defendant.    The court then calculated damages by
    determining the equity in the home that plaintiffs lost to
    defendant, subtracting the value of defendant’s improvements to
    the property, trebling that net amount pursuant to N.J.S.A.
    56:8-19, and subtracting the value of the equity returned to
    2
    plaintiffs from the trebled damages.       On the basis of this
    calculation, the trial court entered judgment in the amount of
    $150,694, as well as reasonable attorneys’ fees and costs, in
    plaintiffs’ favor.
    Defendant appealed.     The Appellate Division affirmed in
    part, reversed in part the trial court’s determination, and
    remanded the matter to the trial court.       The panel affirmed the
    trial court’s decision that defendant had committed an
    unconscionable commercial practice contrary to N.J.S.A. 56:8-2.
    It held, however, that plaintiffs had failed to demonstrate
    ascertainable loss because the court’s equitable remedy had
    effectively restored to plaintiffs the interest in the property
    that they had before defendant violated N.J.S.A. 56:8-2.
    Accordingly, the Appellate Division remanded to the trial court
    for an amended judgment awarding no damages to plaintiffs.        The
    parties filed cross-petitions for certification in this Court.
    We affirm in part and reverse in part the Appellate
    Division’s determination.    We concur with the trial court and
    the Appellate Division that defendant’s execution of the
    transactions at issue gave rise to an unconscionable commercial
    practice under N.J.S.A. 56:8-2.       We reverse, however, the
    Appellate Division’s judgment with respect to the issues of
    ascertainable loss and the damages sustained.       We agree with the
    trial court that the transfer of plaintiffs’ equity in their
    3
    home to defendant constituted an ascertainable loss for purposes
    of N.J.S.A. 56:8-19, notwithstanding the trial court’s
    subsequent restoration of that equity to plaintiffs.     We also
    find that the trial court’s determination of damages was a
    proper exercise of its discretion.   We further reject
    defendant’s invocation of the principle of equitable estoppel to
    bar plaintiffs’ claim.   Accordingly, we reinstate the trial
    court’s judgment in plaintiffs’ favor.
    I.
    In 1993, plaintiff Anthony D’Agostino inherited from his
    grandmother an unencumbered property in Garfield, New Jersey,
    designated as Lot 24 and the southern half of Lot 25, Block O,
    Saddle River Township (the “Property”).    There were two
    buildings on the Property.   The Property consisted of several
    residential units, which Anthony D’Agostino rented out and
    managed.   Plaintiffs resided with their three children in one of
    the residential units.
    In 2005, plaintiffs separated, and Anthony D’Agostino moved
    from the Property, where his wife and children remained.     Later
    that year, according to Anthony D’Agostino, he lost his job and
    suffered a series of financial setbacks.    In May 2006, in an
    effort to stabilize his finances, Anthony D’Agostino executed a
    mortgage on the Property in the amount of $252,000, which he
    used to stabilize his cash flow and to pay off two previous
    4
    mortgages, outstanding real estate taxes, overdue utility bills
    and substantial credit card debt.       According to Anthony
    D’Agostino, by 2007, plaintiffs had accrued a new series of
    debts, and the Property was cited by local authorities for
    housing code violations.
    Anticipating that his poor credit rating would make it
    difficult to secure financing, Anthony D’Agostino persuaded
    Denise D’Agostino to apply for a mortgage in her name alone.
    Thereafter, according to Anthony D’Agostino’s testimony, they
    executed a quitclaim deed adding her name as an owner of the
    Property.   Denise D’Agostino executed a new mortgage in the
    amount of $325,000 which may have been used to pay off the
    previous mortgage.   That mortgage, according to trial testimony,
    was recorded on March 27, 2007.       Both plaintiffs secured
    substantial amounts of cash as a result of that transaction.       In
    the first few months of the term of the mortgage, however,
    Anthony D’Agostino diverted rental payments to pay his personal
    expenses.   The record does not reveal any mortgage payments made
    by Denise D’Agostino in 2007.
    The mortgagee filed a foreclosure complaint on October 20,
    2007, and the court entered a default on November 27, 2007.      The
    amount due on the mortgage was $360,000.       It is undisputed that
    in January 2008, the estimated fair market value of the Property
    was $480,000.
    5
    Defendant Ricardo Maldonado, a sales field manager for a
    major retail chain, maintained a small part-time business
    purchasing homes from financially distressed homeowners,
    negotiating with mortgage lenders and other entities with
    interests in the properties, and repairing the homes and selling
    them to third parties.    At the time of the transaction at issue,
    defendant’s advertising was limited to a magnetic sign on his
    car that listed his telephone number and stated, “I buy houses.”
    Between 1997 and 2005, defendant conducted transactions
    involving six homes, earning a substantial profit.
    In January 2008, plaintiff Anthony D’Agostino contacted
    defendant and, according to trial testimony, requested his
    assistance.   Plaintiff Anthony D’Agostino testified that the
    parties verbally agreed on a relatively simple transaction:
    plaintiffs would pay defendant $40,000, and defendant would
    repair the property and use rental payments from tenants to
    bring the mortgage on the Property current.
    The documents prepared by defendant to memorialize their
    agreement, however, proposed a transaction far more complex than
    the proposed basic service agreement that had been discussed.
    Defendant prepared five documents: a Letter of Agreement, an
    Agreement and Declaration of Trust, a Warranty Deed to Trustee,
    an Assignment of Beneficial Interest in Trust and an Option
    Agreement.    By the execution of these documents, a trust was
    6
    created, with defendant named the sole Trustee.    For
    consideration of ten dollars, plaintiffs conveyed their interest
    in the Property to defendant in his capacity as Trustee.
    Although plaintiffs were no longer the property owners, the
    documents provided that defendant had the authority to collect
    rents, make repairs, pay the mortgage and pay property taxes,
    and that Denise D’Agostino would be personally liable to pay the
    mortgage balance.     Defendant’s documents gave plaintiffs a one-
    year option to recover title to the Property by paying defendant
    $400,000.   According to the trial court’s findings, plaintiffs
    signed the papers without reading them or consulting an
    attorney.
    Defendant anticipated substantial profit from rental
    payments.   He negotiated a new payment agreement with the lender
    holding the mortgage.    According to defendant’s testimony,
    however, he soon found that the rental payments were
    insufficient to cover the increased mortgage payments due under
    the revised agreement, and he realized that he would have to
    contribute his own funds to pay the mortgage.    On March 28,
    2008, defendant prepared a quitclaim deed which transferred full
    interest in the Property to defendant.    Plaintiffs then executed
    the quitclaim deed.    Although the quitclaim deed recited that
    defendant paid $360,000 for this interest, he did not pay any
    money to plaintiffs in consideration for the transfer.
    7
    Over the following months, defendant made several mortgage
    payments, satisfied the outstanding property taxes and made
    repairs on both residential buildings on the Property.
    According to defendant, he spent $49,615 of his own money on
    these services.
    Plaintiff Anthony D’Agostino contacted defendant and
    offered to pay $40,000 -- an amount that plaintiff later
    admitted at trial that he did not have -- to regain title to the
    Property.   Defendant declined and advised plaintiffs that the
    Property could only be repurchased for $400,000, as required by
    the option agreement signed by the parties.   Plaintiffs did not
    pay the money demanded by defendant, and this litigation
    followed.
    II.
    Plaintiffs filed this action on March 17, 2009.1    They
    alleged a violation of the CFA, common law fraud, negligent
    misrepresentation, civil conspiracy and breach of fiduciary
    duty, and sought declaratory relief quieting title to the
    Property and invalidating the transfer of title to defendant.
    1
    In addition to suing defendant, plaintiffs sued a notary public
    who had notarized some of the documents involved in the parties’
    transactions, asserting claims for alleged common law fraud,
    aiding and abetting, civil conspiracy and breach of fiduciary
    duty. On August 25, 2009, the trial court dismissed the aiding
    and abetting claim against the notary public on the ground that
    plaintiffs had failed to prosecute that claim, and later
    dismissed all remaining claims asserted against the notary
    public.
    8
    The trial court conducted an eleven-day bench trial in
    April and May 2010.     Both plaintiffs and defendant testified at
    length, and the court heard the testimony of five non-party
    witnesses.    The court issued its written opinion on June 30,
    2010.   It noted that its task was complicated by plaintiffs’
    lack of credibility as witnesses and held that plaintiffs failed
    to meet their burden of proof with respect to their claims for
    common law fraud, negligent misrepresentation and breach of
    fiduciary duty claims, none of which are before this Court.
    The trial court found, however, that plaintiffs had
    sustained their burden in proving a violation of the CFA.     It
    determined that the parties’ transaction was effected by “one-
    sided and misleading documents” that gave rise to an
    “unconscionable commercial practice” for purposes of N.J.S.A.
    56:8-2.     Citing defendant’s prior real estate dealings with
    financially distressed homeowners and his use of a sign to
    advertise his services, the trial court found that his
    transactions were within the scope of the CFA, whether or not
    they were conducted with an intent to defraud.
    The trial court then fashioned a remedy.     It deemed the
    conveyance of the Property from plaintiffs to defendant to be
    void, restoring title to plaintiffs as if no transaction had
    occurred.    The court then assessed plaintiffs’ damages.   It
    first determined that plaintiffs lost $120,000 in equity in
    9
    their home because of defendant’s conduct.    Next, the trial
    court subtracted from that figure $44,653, representing the
    value of improvements (after accounting for rents) made by
    defendant at his own expense, arriving at a net amount of
    $75,347.
    The trial court next confirmed that plaintiffs were
    entitled to treble damages and factored its equitable remedy
    into its damages calculation.    The court reasoned that by
    granting the equitable relief of returning the Property to
    plaintiffs, it had already provided the plaintiffs with a third
    of the treble damages to which they were entitled.    Accordingly,
    after trebling the loss that it had calculated -- $75,347 -- the
    court subtracted $75,347, the value of the equitable remedy, and
    awarded plaintiffs $150,694 in damages.    Pursuant to N.J.S.A.
    56:8-19, the court also awarded $50,590 in counsel fees and
    $1,912 in costs to plaintiffs.    The trial court did not
    expressly address defendant’s contention that plaintiffs’ claims
    were barred by the doctrine of equitable estoppel.
    Defendant appealed, arguing that the CFA does not govern
    his transactions.    Plaintiffs cross-appealed, contesting the
    trial court’s dismissal of their common-law claims and its
    calculation of damages.    The Appellate Division acknowledged
    that plaintiffs’ claims were not typical real estate-related CFA
    claims.    Nonetheless, it affirmed the trial court’s ruling that
    10
    defendant had sold plaintiffs a “service” included in N.J.S.A.
    56:8-1(c)’s definition of “merchandise,” and therefore, had sold
    “merchandise” within the meaning of N.J.S.A. 56:8-2.     It further
    held that defendant was not a casual participant in foreclosure-
    rescue plans and accordingly concluded that his conduct was
    governed by the CFA.
    With respect to ascertainable loss and the calculation of
    damages, however, the Appellate Division reversed the trial
    court’s determination.    It concluded that because the trial
    court voided the deed that had conveyed the Property to
    defendant, it effectively restored plaintiffs to their position
    prior to defendant’s unconscionable practice, and that
    plaintiffs therefore suffered no ascertainable loss.     The
    Appellate Division affirmed only the trial court’s award of
    counsel fees, which it deemed to be reasonable and a proper
    exercise of the trial court’s discretion.     The Appellate
    Division also rejected defendant’s invocation of the doctrine of
    equitable estoppel.
    We granted the parties’ cross-petitions for certification.
    
    209 N.J. 232
     (2012).     We also granted the motions of Consumers
    League of New Jersey (CLNJ), Legal Services of New Jersey (LSNJ)
    and Seton Hall University School of Law Center for Social
    Justice (SHCSJ), for leave to appear as amici curiae.
    III.
    11
    Plaintiffs argue that the Appellate Division properly found
    the transactions at issue in this case to be within the
    parameters of the CFA because defendant conducted a “sale” of
    services.   They assert that, consequently, defendant’s activity
    met the statutory definition of “merchandise” set forth in
    N.J.S.A. 56:8-1(c).   Plaintiffs assert that the trial court’s
    and Appellate Division’s reliance on defendant’s past
    foreclosure rescue transactions to determine whether he is a
    “casual seller” exempt from the CFA is irrelevant.   Rather,
    plaintiffs argue that, by virtue of the parties’ transaction,
    defendant is not entitled to such an exemption.
    Plaintiffs dispute the findings and calculations of both
    the trial court and the Appellate Division with respect to
    ascertainable loss and treble damages.   They contend that their
    ascertainable loss was the value of their equity in the property
    on the date of the parties’ original transaction -- $120,000.
    Furthermore, they contend that the Appellate Division’s
    conclusion that the voiding of the parties’ transaction
    precluded a finding of ascertainable loss undermines the
    objectives of the CFA.   Citing defendant’s failure to seek a
    set-off in a counterclaim, plaintiffs contest the trial court’s
    setoff of $44,653.    Instead, plaintiffs urge the Court to treble
    the $120,000 equity value of their property, with no reduction
    for defendant’s improvements to the Property, for a damages
    12
    award of $360,000.   Finally, plaintiffs argue that the trial
    court and Appellate Division properly rejected defendant’s
    equitable estoppel argument.
    Defendant contends that the parties’ transaction is outside
    the parameters of the CFA.   He contests the trial court’s and
    Appellate Division’s conclusion that he provided “services”
    within the meaning of N.J.S.A. 56:8-1(c) because the disputed
    transaction was tailored to the plaintiffs’ individual needs,
    not offered to the public.     He contends that, consequently, he
    need not demonstrate that he is a “casual seller” or that he is
    entitled to any other exemption to the CFA.
    Defendant also challenges the trial court’s remedy.       He
    argues that this case is nothing more than a breach of contract
    case, and the equitable remedy, which he characterizes as
    rescission and restitution, is inconsistent with an award of
    damages.   Defendant contends that plaintiffs received the relief
    that they sought when they filed their lawsuit – characterized
    as rescission of the contract -- and that they were restored to
    their pre-transaction condition.       He claims that rescission of
    the contract and restitution satisfy the punitive and deterrent
    goals of the CFA.    Accordingly, defendant urges the Court to
    affirm the Appellate Division’s decision regarding the remedy.
    Defendant also asserts that plaintiffs should be equitably
    estopped from asserting a CFA claim, given the trial court’s
    13
    observations about plaintiffs’ lack of credibility as trial
    witnesses and their failure to assert a claim until after
    defendant had performed his contractual obligations for a year
    at his own expense.
    Amici curiae CLNJ, LSNJ and SHCSJ substantially support the
    arguments presented by plaintiffs and urge the Court to adopt a
    flexible remedy for what they assert was a fraudulent and
    unconscionable transaction.   CLNJ contends that because the
    trial court’s equitable remedy was a product of plaintiffs’
    successful litigation, it does not obviate the need for treble
    damages under the CFA.   LSNJ agrees and argues that plaintiffs
    are entitled to $360,000 in damages less a credit of $120,000
    for the value of plaintiffs’ restored equity due to the court-
    ordered voiding of the transaction.   It contends that the Court
    should deny a set-off reduction for defendant’s expenses because
    defendant perpetrated a consumer fraud.    LSNJ also refutes
    defendant’s equitable estoppel argument.    SHCSJ contends that
    ascertainable loss should be calculated on the basis of the
    plaintiffs’ equity at the time of the transaction.   It further
    argues that the treble damages award should be adjusted due to
    the voiding of the transaction, with the adjustment calculated
    on the basis of the equity existing on the date that the court
    granted equitable relief, not on the date of the transaction
    itself.
    14
    IV.
    We review the trial court’s determinations, premised on the
    testimony of witnesses and written evidence at a bench trial, in
    accordance with a deferential standard.
    Final determinations made by the trial court
    sitting in a non-jury case are subject to a
    limited   and   well-established  scope   of
    review: “we do not disturb the factual
    findings and legal conclusions of the trial
    judge unless we are convinced that they are
    so manifestly unsupported by or inconsistent
    with the competent, relevant and reasonably
    credible evidence as to offend the interests
    of justice[.]”
    [Seidman v. Clifton Sav. Bank, S.L.A., 
    205 N.J. 150
    ,   169   (2011)   (alteration in
    original) (quoting In re Trust Created by
    Agreement Dated Dec. 20, 1961, ex rel.
    Johnson, 
    194 N.J. 276
    , 284 (2008)); accord
    Rova Farms Resort, Inc. v. Investors Ins.
    Co. of Am., 
    65 N.J. 474
    , 483-84 (1974).]
    To the extent that the trial court’s decision constitutes a
    legal determination, we review it de novo.   Manalapan Realty,
    L.P. v. Twp. Comm. of Manalapan, 
    140 N.J. 366
    , 378 (1995) (“A
    trial court’s interpretation of the law and the legal
    consequences that flow from established facts are not entitled
    to any special deference.”).
    As this Court observed with respect to the CFA in Bosland
    v. Warnock Dodge, Inc., “[o]ur task in statutory interpretation
    is to determine and effectuate the Legislature’s intent.”     
    197 N.J. 543
    , 553 (2009) (citing D’Annunzio v. Prudential Ins. Co.
    15
    of Am., 
    192 N.J. 110
    , 119 (2007); Daidone v. Buterick
    Bulkheading, 
    191 N.J. 557
    , 565 (2007)).    We review the
    Legislature’s language in light of “related provisions so as to
    give sense to the legislation as a whole.”    DiProspero v. Penn,
    
    183 N.J. 477
    , 492 (2005).   We read the Legislature’s words “in
    accordance with their ordinary meaning, unless the Legislature
    has used technical terms, or terms of art, which are construed
    ‘in accordance with those meanings.’”    Bosland, 
    supra,
     
    197 N.J. at 553
     (quoting In re Lead Paint Litig., 
    191 N.J. 405
    , 430
    (2007)) (citing D’Annunzio, supra, 
    192 N.J. at 119-20
    ).
    We construe the CFA in light of its objective “to greatly
    expand protections for New Jersey consumers.”    Id. at 555;
    accord Gonzalez v. Wilshire Credit Corp., 
    207 N.J. 557
    , 576
    (2011); Gennari v. Weichert Co. Realtors, 
    148 N.J. 582
    , 604
    (1997).   As this Court has noted, the CFA’s original purpose was
    to “combat ‘sharp practices and dealings’ that victimized
    consumers by luring them into purchases through fraudulent or
    deceptive means.”   Cox v. Sears Roebuck & Co., 
    138 N.J. 2
    , 16
    (1994) (quoting D’Ercole Sales, Inc. v. Fruehauf Corp., 
    206 N.J. Super. 11
    , 23 (App. Div. 1985)).
    In a 1971 amendment to the CFA, the Legislature
    supplemented the statute’s original remedies available to the
    Attorney General with a private cause of action.    L. 1971, c.
    247 (Governor’s Press Release).    The CFA’s private cause of
    16
    action is an “efficient mechanism to: (1) compensate the victim
    for his or her actual loss; (2) punish the wrongdoer through the
    award of treble damages; and (3) attract competent counsel to
    counteract the ‘community scourge’ of fraud by providing an
    incentive for an attorney to take a case involving a minor loss
    to the individual.”   Weinberg v. Sprint Corp., 
    173 N.J. 233
    , 249
    (2002) (quoting Lettenmaier v. Lube Connection, Inc., 
    162 N.J. 134
    , 139 (1999)).
    The CFA requires a plaintiff to prove three elements: “1)
    unlawful conduct by defendant; 2) an ascertainable loss by
    plaintiff; and 3) a causal relationship between the unlawful
    conduct and the ascertainable loss.”   Bosland, 
    supra,
     
    197 N.J. at 557
    ; accord Int’l Union of Operating Eng’rs Local No. 68
    Welfare Fund v. Merck & Co., Inc., 
    192 N.J. 372
    , 389 (2007).
    Each of these elements is rooted in the statutory text.
    N.J.S.A. 56:8-2 describes the conduct that gives rise to an
    unlawful practice under the CFA:
    The act, use or employment by any person of
    any   unconscionable   commercial   practice,
    deception, fraud, false pretense, false
    promise, misrepresentation, or the knowing,
    concealment, suppression, or omission of any
    material fact with intent that others rely
    upon   such   concealment,   suppression   or
    omission, in connection with the sale or
    advertisement of any merchandise or real
    estate, or with the subsequent performance
    of such person as aforesaid, whether or not
    any person has in fact been misled, deceived
    17
    or damaged thereby,       is   declared   to   be   an
    unlawful practice[.]
    The CFA “specifies the conduct that will amount to an unlawful
    practice in the disjunctive . . . [and p]roof of any one of
    those acts or omissions . . . will be sufficient to establish
    unlawful conduct under the Act.”     Cox, supra, 
    138 N.J. at 19
    ;
    see also Allen v. V & A Bros., Inc., 
    208 N.J. 114
    , 131 (2011).
    There is no precise formulation for an “unconscionable” act that
    satisfies the statutory standard for an unlawful practice.          The
    statute establishes “a broad business ethic” applied “to balance
    the interests of the consumer public and those of the sellers.”
    Kugler v. Romain, 
    58 N.J. 522
    , 543-44 (1971).
    The ascertainable loss and causation elements of a CFA
    claim are set forth in N.J.S.A. 56:8-19, which authorizes a
    statutory remedy for “[a]ny person who suffers any ascertainable
    loss of moneys or property, real or personal, as a result of the
    use or employment by another person of any method, act, or
    practice declared unlawful under this act.”        “[T]he plain
    language of the Act unmistakably makes a claim of ascertainable
    loss a prerequisite for a private cause of action.”          Weinberg,
    
    supra,
     
    173 N.J. at 251
    ; accord Furst v. Einstein Moomjy, Inc.,
    
    182 N.J. 1
    , 12 (2004); Meshinsky v. Nichols Yacht Sales, Inc.,
    
    110 N.J. 464
    , 473 (1988).   An ascertainable loss under the CFA
    is one that is “quantifiable or measurable,” not “hypothetical
    18
    or illusory.”   Thiedemann v. Mercedes-Benz USA, L.L.C., 
    183 N.J. 234
    , 248 (2005).
    When a plaintiff has proven the defendant’s unlawful
    conduct, demonstrated an ascertainable loss and established a
    causal relationship between the conduct and the ascertainable
    loss, N.J.S.A. 56:8-19 requires an award of treble damages and
    provides for other remedies:
    In any action under this section the court
    shall, in addition to any other appropriate
    legal or equitable relief, award threefold
    the damages sustained by any person in
    interest.     In all actions under this
    section, including those brought by the
    Attorney General, the court shall also award
    reasonable attorneys’ fees, filing fees and
    reasonable costs of suit.
    The treble damages remedy is “mandatory under N.J.S.A. 56:8-19
    if a consumer-fraud plaintiff proves both an unlawful practice
    under the Act and an ascertainable loss.”   Cox, supra, 
    138 N.J. at 24
    .   The treble damages and injunctive remedies described in
    N.J.S.A. 56:8-19 are not mutually exclusive; injunctive relief
    can be combined with an award of treble damages in an
    appropriate case.   See Weinberg, 
    supra,
     
    173 N.J. at 253
     (noting
    CFA “allows a private cause of action to proceed for all
    available remedies, including an injunction, whenever” plaintiff
    asserts a bona fide CFA claim); Laufer v. U.S. Life Ins. Co.,
    
    385 N.J. Super. 172
    , 185 (App. Div. 2006) (concluding “by the
    express terms of [N.J.S.A. 56:8-19], a private plaintiff who
    19
    establishes a violation of the Consumer Fraud Act may obtain not
    only monetary relief, including treble damages and attorneys’
    fees, but also ‘equitable relief’”).
    Guided by the language of N.J.S.A. 56:8-2, a trial court
    adjudicating a CFA claim conducts a case-specific analysis of a
    defendant’s conduct and the harm alleged to have resulted from
    that conduct.   See Meshinsky, 
    supra,
     
    110 N.J. at 472
     (noting
    that courts considering alleged CFA violations should “‘pour
    content’ into the concept” of unconscionable commercial
    practices under the CFA “on a case-by-case basis” (quoting
    Kugler, 
    supra,
     
    58 N.J. at 543
    )); Papergraphics Int’l, Inc. v.
    Correa, 
    389 N.J. Super. 8
    , 13 (App. Div. 2006) (noting that “CFA
    applicability hinges on the nature of a transaction, requiring a
    case by case analysis”); accord Assocs. Home Equity Servs., Inc.
    v. Troup, 
    343 N.J. Super. 254
    , 278 (App. Div. 2001).
    In that setting, we consider the two CFA issues raised in
    this case: the applicability of the CFA to the disputed
    transaction and the propriety of the trial court’s remedy.
    V.
    We first review the determination of the trial court and
    Appellate Division that defendant committed an “unconscionable
    commercial practice . . . in connection with the sale or
    advertisement of any merchandise” within the meaning of N.J.S.A.
    56:8-2.   Our statutory interpretation is informed by the
    20
    “deterrent and protective purposes” of the CFA.    Lettenmaier,
    supra, 
    162 N.J. at 139
    .   The CFA’s drafters “expected the Act to
    be flexible and adaptable enough to combat newly packaged forms
    of fraud and to be equal to the latest machinations exploiting
    the vulnerable and unsophisticated consumer.”     Gonzalez, 
    supra,
    207 N.J. at 582-83
    .
    The CFA’s plain language guides us in applying it to this
    case.   The statute defines “sale” to include “any sale, rental
    or distribution, offer for sale, rental or distribution or
    attempt directly or indirectly to sell, rent or distribute.”
    N.J.S.A. 56:8-1(e).   The term “advertisement” is also broadly
    defined to mean “the attempt . . . to induce directly or
    indirectly any person to enter or not enter into any obligation
    or acquire any title or interest in any merchandise or to
    increase the consumption thereof or to make any loan.”     N.J.S.A.
    56:8-1(a).
    The Legislature included “services” within the definition
    of “merchandise,” a term that encompasses “any objects, wares,
    goods, commodities, services or anything offered, directly or
    indirectly to the public for sale.”   N.J.S.A. 56:8-1(c).
    Although that definition is interpreted “broadly to protect
    consumers from a wide variety of abhorrent deceptive practices,”
    it has meaningful limits.   Lee v. First Union Nat’l Bank, 
    199 N.J. 251
    , 258, 261 (2009) (holding that sale of securities is
    21
    not within statutory definition of “merchandise”); cf. Lemelledo
    v. Beneficial Mgmt. Corp. of Am., 
    150 N.J. 255
    , 265 (1997)
    (concluding CFA term “merchandise” to be “more than sufficiently
    broad to include” sale and provision of consumer credit);
    Quigley v. Esquire Deposition Serv., LLC, 
    400 N.J. Super. 494
    ,
    505 (App. Div. 2008) (finding “provision of shorthand reporting
    services and sale of transcripts of depositions” subject to CFA
    under expansive definition of “merchandise”).   Whether a
    “service” meets the definition of “merchandise” thus turns on
    the purpose and nature of that “service.”
    The complex transaction crafted by defendant here --
    combining the conveyance of title to the Property, an agreement
    for real estate related services, a trust with the authority to
    manage the property and a buy-back option -- is not exempt from
    the CFA by virtue of its unique combination of terms.     To the
    contrary, we affirm the trial court’s finding that defendant’s
    foreclosure rescue plan is governed by N.J.S.A. 56:8-2, as
    adequately supported by the evidence.   Defendant’s actions with
    respect to plaintiffs and the Property clearly qualify as
    “commercial practice[s]” for purposes of N.J.S.A. 56:8-2.
    Because defendant offered “services” for a fee to the public by
    advertising “I buy houses” on his vehicle and prompting
    plaintiff Anthony D’Agostino’s inquiry about a foreclosure
    rescue, the trial court properly found that his actions fell
    22
    within the broad statutory definition of a “sale” of
    “merchandise.”   N.J.S.A. 56:8-1(c), (e).2
    In short, the trial court and Appellate Division properly
    concluded that the transaction constitutes a “commercial
    practice . . . in connection with the sale or advertisement of
    any merchandise.”   N.J.S.A. 56:8-2; see, e.g., Lemelledo, 
    supra,
    150 N.J. at 265
     (noting CFA “is ample enough to encompass the
    sale of insurance policies as goods and services that are
    marketed to consumers”); Quigley, 
    supra,
     
    400 N.J. Super. at 505
    (finding “provision of shorthand reporting services and sale of
    transcripts of depositions” subject to CFA under its “expansive
    definition of ‘merchandise’”); Assocs. Home Equity Servs.,
    
    supra,
     
    343 N.J. Super. at 278
     (concluding “loans are included
    in” definitions of “advertisement” and “merchandise” under the
    CFA).3
    2
    The Foreclosure Rescue Fraud Prevention Act (the Foreclosure
    Act), N.J.S.A. 46:10B-53 to -68, became effective June 17, 2012,
    and does not govern this case. The Foreclosure Act requires,
    among other provisions, that the obligations and promises of a
    foreclosure consultant be reduced to writing and that the
    written agreement contain the “consultant’s services to be
    performed.” N.J.S.A. 46:10B-56(a). The rights and remedies
    created by the Foreclosure Act “are not exclusive, but
    cumulative, and all other remedies or rights provided by State
    or federal law . . . are specifically preserved. Nothing in
    th[e] act shall be construed to limit the application of the
    consumer fraud act[.]” N.J.S.A. 46:10B-67(e).
    3
    In 1975, the Legislature added the words “real estate” to
    N.J.S.A. 56:8-2, thus extending the statute’s reach to consumer
    fraud committed “in connection with the sale or advertisement of
    any merchandise or real estate.” L. 1975, c. 294, § 2. The
    23
    The trial court also found that the “commercial practice”
    at issue was “unconscionable” under N.J.S.A. 56:8-2.   An
    unconscionable practice under the CFA “necessarily entails a
    lack of good faith, fair dealing, and honesty.”   Van Holt v.
    Liberty Mut. Fire Ins. Co., 
    163 F.3d 161
    , 168 (3d Cir. 1998);
    accord Cox, 
    supra,
     
    138 N.J. at 18
    .   Our courts have been careful
    to constrain the CFA to “fraudulent, deceptive or other similar
    kind of selling or advertising practices.”   Daaleman v.
    Elizabethtown Gas Co., 
    77 N.J. 267
    , 271 (1978); accord Strawn v.
    Canuso, 
    271 N.J. Super. 88
    , 108 (App. Div. 1994), aff’d, 
    140 N.J. 43
    , 49 (1995); see also Real v. Radir Wheels, Inc., 
    198 N.J. 511
    , 524, 527 (2009) (concluding defendant “intentionally
    CFA, however, does not govern all real estate transactions.
    “[O]ur courts have adopted a limited construction of the Act’s
    applicability to real estate transactions.” 539 Absecon Blvd.,
    L.L.C. v. Shan Enters. Ltd. P’ship, 
    406 N.J. Super. 242
    , 274
    (App. Div. 2009). Despite limited application of the CFA in the
    real estate setting, a fraudulent foreclosure rescue plan may,
    in some circumstances, be governed by the Act. Johnson v.
    Novastar Mortg., Inc., 
    698 F. Supp. 2d 463
    , 464-65 (D.N.J. 2010)
    (finding cognizable CFA claim where plaintiff alleged two “sale-
    leaseback transactions in truth created two equitable mortgages”
    under alleged foreclosure rescue plan); O’Brien v. Cleveland (In
    re O’Brien), 
    423 B.R. 477
    , 483 (Bankr. D.N.J. 2010) (financing
    scheme involving homeowner’s conveyance of home to defendant,
    with buy-back option, constituted unconscionable commercial
    practice under CFA), aff’d, No. 10-3169 (D.N.J. Nov. 12, 2010)
    (slip op. at 1). Given our conclusion that the unlawful conduct
    at issue here falls within the meaning of “merchandise” in
    N.J.S.A. 56:8-2, we do not reach the issues of whether the
    transaction at issue is a sale of “real estate” within the
    meaning of N.J.S.A. 56:8-2 or whether defendant is exempt from
    the CFA as a non-professional seller of real estate.
    24
    had engaged in unconscionable commercial practices in connection
    with the advertisement and sale of merchandise” by falsely
    representing condition of car); Assocs. Home Equity Servs.,
    supra, 
    343 N.J. Super. at 279-80
     (concluding reasonable jury
    could find plaintiff and third-party defendants engaged in
    unconscionable business practice by imposing unfavorable credit
    terms on loan).   In contrast, “a simple breach of warranty or
    breach of contract is not per se unconscionable.”   Gennari v.
    Weichert Co. Realtors, 
    288 N.J. Super. 504
    , 533 (App. Div.
    1996), aff’d as modified, 
    148 N.J. 582
    , 590 (1997).
    Here, the trial court, reviewing the extensive record of
    the bench trial, concluded that the transaction designed by
    defendant was an “unconscionable” commercial practice.    The
    trial court noted that defendant admitted that the documents
    recording the transaction only memorialized the obligations of
    plaintiffs and did not comport with the parties’ understanding
    of their agreement.   That transaction resulted in plaintiffs’
    transfer of title to the Property valued at $480,000 to
    defendant, for ten dollars.
    Accordingly, the trial court’s ruling that defendant
    committed an unconscionable commercial practice within the
    meaning of N.J.S.A. 56:8-2 was adequately supported by
    competent, relevant and reasonably credible evidence.     We affirm
    25
    the Appellate Division’s determination with respect to that
    issue.
    VI.
    This appeal also requires the Court to consider a second
    issue: whether there was an ascertainable loss and, if so, the
    remedy to be imposed, when a CFA plaintiff proves that a
    defendant’s violation of N.J.S.A. 56:8-2 resulted in the
    plaintiff’s loss of equity in a residential property.     The
    Appellate Division held that because the trial court voided the
    parties’ transaction and restored plaintiffs’ title to the
    Property, plaintiffs sustained no ascertainable loss, and
    therefore were not entitled to relief under the CFA.    We reverse
    that determination and reinstate the trial court’s remedy.
    The CFA “requires a private party to have a claim that he
    or she has suffered an ascertainable loss of money or property
    in order to bring a cause of action under the Act.”     Weinberg,
    supra, 
    173 N.J. at 250
    .    Notwithstanding the importance of
    ascertainable loss, we find sparse guidance in the statutory
    text.    Thiedemann, 
    supra,
     183 N.J. at 248 (citing Furst, supra,
    182 N.J. at 11) (“There is little that illuminates the precise
    meaning that the Legislature intended in respect of the term
    ‘ascertainable loss’ in [the CFA].”).    In Thiedemann, this Court
    described an ascertainable loss as one “that is not hypothetical
    or illusory[, and] must be presented with some certainty
    26
    demonstrating that it is capable of calculation[.]”     Ibid.     Our
    cases distinguish between a plaintiff who can demonstrate no
    loss -- be it an out-of-pocket loss or the loss of the value of
    his or her interest in property -- and a plaintiff who can
    demonstrate that he or she has been deprived of the “benefit of
    the bargain” because of a CFA violation.    As the Court explained
    in Bosland:
    We have held that a consumer who had repairs
    to a vehicle performed under warranty at no
    cost did not sustain [an ascertainable]
    loss. [Thiedemann, supra, 183 N.J.] at 251-
    52.   Nor does it exist for a customer who
    considered, but never purchased, a product
    and thus suffered no damages because of a
    fraudulent loan application submitted by the
    merchant   in   anticipation  of   a   sale.
    Meshinsky, 
    supra,
     
    110 N.J. at
    475 n.4.    On
    the other hand, we have described our
    understanding of the ascertainable loss
    requirement generally in terms that make it
    equivalent to any lost “benefit of [the]
    bargain.” Furst, supra, 182 N.J. at 12-13 .
    . . .
    [Bosland, 
    supra,
     
    197 N.J. at 558
     (alteration
    in original).]
    In Furst, supra, 182 N.J. at 13-14, the Court underscored
    the nexus between ascertainable loss and the plaintiff’s
    expected benefit of the bargain.    There, a carpet bought by the
    plaintiff from the defendant at a discounted sale price was
    delivered in a defective condition.    Id. at 6-8.   The Court
    determined that the plaintiff’s “ascertainable loss” in his CFA
    action was “the carpet’s replacement value.”    Id. at 7.   The
    27
    plaintiff had paid the sale price of $1,199, but the carpet’s
    regular price was marked at $5,775 -- what the Court deemed to
    be the “replacement cost.”     Id. at 7-8, 13.    It consulted “well-
    established remedies available in a typical breach-of-contract
    case.”   Id. at 11.   The Court noted that an “innocent party has
    a right to damages ‘based on his expectation interest as
    measured by . . . the loss in the value to him’ caused by the
    breaching party[.]”    Id. at 13 (quoting Restatement (Second) of
    Contracts § 347(a) (1981)).    Thus, “a consumer who suffers an
    ascertainable loss is entitled to the benefit of [his] bargain.”
    Id. at 14.   In Furst, that benefit of the bargain was the non-
    discounted replacement value of the carpet, which the Court
    trebled pursuant to the CFA.    Ibid.
    As the Court noted in Thiedemann, “[i]n cases involving
    breach of contract or misrepresentation, either out-of-pocket
    loss or a demonstration of loss in value will suffice to meet
    the ascertainable loss hurdle and will set the stage for
    establishing the measure of damages.”       Thiedemann, 
    supra,
     183
    N.J. at 248.   “Among the equitable and legal remedies available
    against violators of the [CFA] are treble damages, reasonable
    attorneys[’] fees, and costs of suit”; the purpose of these “is
    not only to make whole the victim’s loss, but also to punish the
    wrongdoer and to deter others[.]”       Furst, supra, 182 N.J. at 12.
    “[A]n award of treble damages and attorneys’ fees is mandatory
    28
    under N.J.S.A. 56:8-19 if a consumer-fraud plaintiff proves both
    an unlawful practice under the Act and an ascertainable loss.”
    Cox, 
    supra,
     
    138 N.J. at 24
    .
    Our dissenting colleagues maintain that the trial court, in
    fashioning its remedy, and the majority in its appellate review
    of that remedy, confuse the distinct concepts of “ascertainable
    loss” and “damages sustained” as used in N.J.S.A. 56:8-19,
    “permitt[ing] one to bleed into the other.”      Post at ___ (slip
    op. at 3).    The dissent contends that the ascertainable loss
    sustained by the plaintiff is irrelevant to the calculation of
    damages under the CFA.
    With due respect to our dissenting colleagues, neither the
    trial court’s determination nor our opinion is premised on any
    misunderstanding of these terms.      As N.J.S.A. 56:8-19 makes
    clear, ascertainable loss plays a distinct role in a CFA claim
    constituting an element of the statutory cause of action.         See
    Bosland, 
    supra,
     
    197 N.J. at 557
    ; Weinberg, 
    supra,
     
    173 N.J. at 251
    .    Without a “bona fide claim of ascertainable loss that
    raises a genuine issue of fact,” a CFA claim fails.      Weinberg,
    
    supra,
     
    173 N.J. at 253
    .    There is no calculation of “damages
    sustained” unless the ascertainable loss requirement is first
    satisfied.    See Thiedemann, 
    supra,
     183 N.J. at 247 (citing
    Weinberg, 
    supra,
     
    173 N.J. at 251, 253
    ).      The two concepts indeed
    have separate functions in the analysis.
    29
    “Ascertainable loss” and “damages sustained” are not, as
    the dissent suggests, unrelated to one another.     When an
    unconscionable commercial practice has caused the plaintiff to
    lose money or other property, that loss can satisfy both the
    “ascertainable loss” element of the CFA claim and constitute
    “damages sustained” for purposes of the remedy imposed under the
    CFA.    The circumstances addressed by the Court in Furst provide
    an illustration.    There, the replacement cost of the defective
    carpet, which the plaintiff was forced to incur because of the
    unconscionable commercial practice, constituted an ascertainable
    loss, thus satisfying the statutory element for a CFA claim.
    Id. at 11, 13-14.     That same replacement cost constituted the
    measure of “damages sustained,” as that term is used in N.J.S.A.
    56:8-19, and was trebled under the CFA to calculate the
    plaintiff’s remedy.     Id. at 14; see also Lettenmaier, 
    supra,
     
    162 N.J. at 140
     (explaining that “[t]he damages are the
    ‘ascertainable loss’ (referred to in sentence one [of N.J.S.A.
    56:8-19]), which is to be trebled”); Cole v. Laughrey Funeral
    Home, 
    376 N.J. Super. 135
    , 144-45 (App. Div. 2005) (citations
    omitted) (quotations omitted) (noting that “treble damages under
    the CFA are limited only to ascertainable loss of moneys or
    property”).
    In short, the statute and our case law envision that a
    plaintiff’s loss of money or property may constitute the
    30
    requisite “ascertainable loss” -- entitling the plaintiff to
    collect damages -- and the “damages sustained” for purposes of
    N.J.S.A. 56:8-19, which are to be trebled.    In a given case, the
    same quantifiable loss of money or other property, suffered by
    the plaintiff as a result of the defendant’s CFA violation, may
    serve both purposes in the analysis, consistent with the
    statute’s remedial intent and the requirement of proving damages
    with certainty.   The dissent’s concern that our holding in this
    regard derives from a misinterpretation of N.J.S.A. 56:8-19 is
    therefore unfounded.
    VII.
    Applied here, the statutory language and principles
    articulated in our case law support the trial court’s
    determination.    Plaintiffs sustained an “ascertainable loss” as
    a result of defendant’s unconscionable commercial practice --
    the transaction that deprived them of title to their residence.
    That ascertainable loss was determined by the trial court to be
    plaintiffs’ lost equity less a set-off representing the value of
    defendant’s improvements to the Property.
    That same lost equity was used by the trial court when it
    combined two of the non-exclusive remedies authorized by the
    Legislature -- treble damages and equitable remedies.   It
    declared the transaction void, thus restoring plaintiffs’ equity
    31
    interest in the Property.4   It then calculated damages, factoring
    in the value of the restored interest by subtracting it from the
    trebled amount of plaintiff’s loss.
    Reversing the trial court, the Appellate Division held that
    the court’s equitable remedy precluded a finding of
    ascertainable loss and spared defendant any liability under the
    CFA.    We do not concur with that conclusion.   A court
    adjudicating a CFA claim determines whether the plaintiff has
    suffered an ascertainable loss, focusing on the plaintiff’s
    economic position resulting from the defendant’s consumer fraud
    -- not his or her circumstances after a judicial remedy has been
    imposed.    In some circumstances, if the defendant or a non-party
    takes action to ensure that the plaintiff sustains no out-of-
    pocket loss or loss of value prior to litigation, then
    4
    The trial court ordered that “[t]he conveyance from plaintiffs
    to defendant of title to the [Property] is hereby void. Title
    to the [P]roperty remains with plaintiffs.” Although defendant
    characterizes this remedy as “rescission,” that description is
    imprecise. A void contract is “[a] contract that is of no legal
    effect, so that there is really no contract in existence at all.
    A contract may be void because it is technically defective,
    contrary to public policy, or illegal.” Black’s Law Dictionary
    374 (9th ed. 2009). A party’s election to void a contract is
    sometimes termed as rescission: either “[a] party’s unilateral
    unmaking of a contract for a legally sufficient reason,” or
    “[a]n agreement by contracting parties to discharge all
    remaining duties of performance and terminate the contract.”
    Id. at 1420-21; see also Rutgers Cas. Ins. Co. v. LaCroix, 
    194 N.J. 515
    , 528 (2008) (explaining rescission remedy for insurance
    contract misrepresentation). Neither of these two events
    occurred here. The remedy in this case is more accurately
    termed a declaration that the transaction was void and a
    restoration of plaintiffs’ title.
    32
    plaintiff’s CFA claim may fail.    See Thiedemann, 
    supra,
     183 N.J.
    at 251-52 (finding no ascertainable loss when defendant repaired
    defect in accordance with terms of warranty); Meshinsky, 
    supra,
    110 N.J. at 468, 475
     (finding no ascertainable loss because
    defendant repaid bank loan); cf. Real, supra, 
    198 N.J. at
    517-
    18, 527 (agreeing plaintiff’s ascertainable loss was difference
    between price paid for car and actual value of car delivered);
    Furst, supra, 182 N.J. at 8-10 (recognizing ascertainable loss
    as replacement value of defective carpet purchased by
    plaintiff); Cox, 
    supra,
     
    138 N.J. at 22
     (finding plaintiff’s
    ascertainable loss was caused by “Sears’ failure to comply with
    the Home Improvement Practices regulations” resulting in unsafe
    kitchen).
    A judicial remedy imposed at the conclusion of litigation,
    however, does not preclude a finding of ascertainable loss.     In
    this case, when plaintiffs filed their complaint and later
    submitted their proofs at trial, they had not recovered their
    lost equity in the Property.   In determining the existence of an
    ascertainable loss, the trial court properly considered the
    plaintiffs’ position when they came before the Court, not the
    position to which they would subsequently be restored because of
    the court’s fashioning of an equitable remedy.   Indeed, it was
    only after finding an ascertainable loss that the trial court
    determined that plaintiffs were entitled to any remedy under
    33
    N.J.S.A. 56:8-19.    It would contravene the goals of the CFA if a
    plaintiff, who proves an unlawful practice and ascertainable
    loss and is awarded equitable relief premised upon that loss, is
    rendered ineligible for the mandated award of treble damages by
    virtue of that equitable remedy.       See Weinberg, 
    supra,
     
    173 N.J. at 252-53
    ; Cox, 
    supra,
     
    138 N.J. at 22-24
    .
    Thus, the Appellate Division’s holding contravenes the
    language of the CFA’s remedial provision, which provides for
    treble damages “in addition to any other appropriate legal or
    equitable relief.”   N.J.S.A. 56:8-19.      The rule advanced by the
    Appellate Division would preclude a trial court from imposing
    equitable relief as part of a broader statutory remedy, as the
    CFA contemplates.    See 
    ibid.
       Such a rule would also undermine
    the CFA’s legislative purpose of punishing wrongdoers and
    providing an incentive for attorneys to assert CFA claims.       See
    Gonzalez, 
    supra,
     
    207 N.J. at 585
    ; Thiedemann, 
    supra,
     183 N.J. at
    246; Weinberg, 
    supra,
     
    173 N.J. at 248-49
    .
    In its determination of this issue, the Appellate Division
    primarily relied upon Romano v. Galaxy Toyota, 
    399 N.J. Super. 470
     (App. Div.), certif. denied, 
    196 N.J. 344
     (2008).       In
    Romano, the defendant sold the plaintiff a used car with its
    odometer “rolled back” to record mileage substantially below the
    actual mileage of the vehicle.    Id. at 474-75.     Two years after
    she bought the car, the plaintiff discovered that the odometer
    34
    reading was falsified and confronted the defendant, who refused
    to refund the purchase price.   Ibid.      The plaintiff asserted a
    claim under the Uniform Commercial Code (UCC), N.J.S.A. 12A:2-
    608(1), for “the purchase price of the vehicle less a credit for
    plaintiffs’ reasonable use.”    Id. at 475, 484.    In addition, the
    plaintiff asserted a related CFA claim.      Id. at 475.
    Although the parties in Romano stipulated to a CFA
    violation and the jury found an ascertainable loss, the trial
    court set aside the jury verdict on the CFA claim.         Id. at 475-
    76.   The trial court found no ascertainable loss and denied the
    plaintiff’s claim for treble damages under the CFA in light of
    the Romano plaintiff’s failure to present evidence that the
    “roll-back” of the odometer had caused plaintiff to incur any
    loss of money or value.   The Romano plaintiff, however, elected
    to seek the remedy of rescission under the UCC, and the trial
    court granted that remedy on the basis of jury findings relevant
    to that claim, ordering the plaintiff to return the car in
    exchange for the purchase price, less the value of the
    plaintiff’s use of the vehicle.    Ibid.    Although the Appellate
    Division affirmed the trial court’s determination, it denied the
    Romano plaintiff’s claim for ascertainable loss on a different
    basis than that relied upon by the trial court.      Id. at 483-85.
    The panel held that the trial court’s UCC remedy “restores
    plaintiff to the economic position she had prior to the
    35
    purchase, so that she experiences neither loss nor gain as a
    result of the transaction.”   Id. at 484.     It reasoned that
    “[o]nce plaintiff [was] restored to her original position, she
    suffers no loss” and therefore the “plaintiff failed to provide
    proof of an ascertainable loss.”      Ibid.   Because this case does
    not involve a plaintiff’s election among alternative forms of
    relief available under different remedial statutes, we need not
    determine whether the Appellate Division’s denial of the
    plaintiff’s ascertainable loss claim in Romano was consonant
    with the terms and objectives of N.J.S.A. 56:8-19.      In this
    case, only one remedial statute -- the CFA -- is at issue, and
    the Appellate Division’s reliance on Romano here is misplaced.
    Our dissenting colleagues opine that plaintiffs could prove
    no damages because the trial court’s equitable remedy rescinded
    the transaction and returned ownership of the Property to
    plaintiffs, and that the trial court created “entirely fictional
    damages” in order to award treble damages.      Post at ___ (slip
    op. at 13-14).   To the dissent, the only damages that plaintiffs
    may have sustained in this case would be incidental damages,
    such as damages incurred to find alternative housing after they
    lost title to their residence.     Id. at 14.
    The dissent’s proposed constraints on a trial court’s
    authority to impose a remedy for a CFA violation would
    contravene the letter and the purpose of the statute.       N.J.S.A.
    36
    56:8-19 expressly authorizes equitable relief “in addition to”
    an award of “threefold the damages.”   If imposition of an
    equitable remedy precluded a CFA plaintiff from an award of
    treble damages, the Court would effectively rewrite the
    statutory language to authorize either equitable relief or
    treble damages, but not both.   The Legislature did not provide
    that if an equitable remedy is a component of the relief granted
    to the plaintiff, damages must be assessed on the basis of the
    plaintiff’s position after that remedy is imposed.   There is
    nothing in the CFA or our case law that supports such a
    construction of the statutory language.    Moreover, such a rule
    would contravene the punitive and deterrent objectives of the
    CFA.   See Furst, supra, 182 N.J. at 12; Lettenmaier, 
    supra,
     
    162 N.J. at 139
    .   If a defendant who unlawfully obtains title to
    real property by virtue of a CFA violation risks nothing more
    than the voiding of the transaction and the trebling of
    incidental damages, the statute’s punitive and deterrent value
    would be negligible.
    In short, the existence of ascertainable loss resulting
    from a defendant’s CFA violation should be determined on the
    basis of the plaintiffs’ position following the defendant’s
    unlawful commercial practice, not after a judicial remedy has
    been imposed restoring plaintiffs’ property pursuant to the CFA.
    37
    Accordingly, we reverse the Appellate Division’s determination
    that plaintiffs failed to demonstrate ascertainable loss.
    We next consider the trial court’s calculation of treble
    damages under the CFA.   When it assessed damages, the trial
    court was called upon to incorporate three relevant factors:
    N.J.S.A. 56:8-19’s mandate that “damages sustained” by
    plaintiffs be trebled; the impact of the court’s equitable
    remedy on the parties’ positions; and the improvements to the
    Property that enhanced its value at defendant’s expense.        The
    trial court elected to reconcile these factors by subtracting
    the value of defendant’s contribution, deducting a $44,653 set-
    off from the $120,000 equity loss incurred by plaintiffs due to
    the parties’ transaction.   The result of that calculation,
    $75,347, was held by the trial court to represent plaintiffs’
    ascertainable loss.   The trial court, in accordance with the
    CFA, found plaintiffs were entitled to treble damages.     It
    subtracted $75,347 from those damages to account for the value
    of the equity in the Property returned to plaintiffs.
    Plaintiffs and amici oppose the trial court’s calculation
    on various grounds.   They urge the Court to bar any set-off that
    has not been sought by a defendant in a counterclaim, to rule
    that no contribution by defendant after his CFA violation should
    affect the calculation of damages and to apply a set-off to the
    defendant’s benefit, if at all, only after damages have been
    38
    trebled.   Plaintiffs and amici offer a range of alternative
    calculations of damages in this case.
    We decline to adopt an inflexible rule that would bar the
    calculation of treble damages in the manner conducted by the
    trial court.   The CFA contemplates that courts will fashion
    individualized relief appropriate to the specific case,
    combining legal and equitable remedies in some settings.
    N.J.S.A. 56:8-19; see also Laufer, 
    supra,
     
    385 N.J. Super. at
    185
    (citing N.J.S.A. 56:8-19 and finding consumer-fraud plaintiff
    who establishes CFA violation “may obtain not only monetary
    relief, including treble damages and attorneys’ fees, but also
    ‘equitable relief’”).    Here, the trial court, fully familiar
    with the facts and equities of this case following a bench
    trial, concluded that defendant substantially contributed to the
    value of the equity in the Property that the court restored to
    plaintiffs.    In the exercise of the broad equitable authority
    granted to the trial court, it calculated a set-off reflecting
    that contribution before conducting the statutory trebling of
    damages.   See Cuesta v. Classic Wheels, Inc., 
    358 N.J. Super. 512
    , 522 (App. Div. 2003) (noting that “general equitable
    principles apply to permit . . . an offset” of damages to a
    plaintiff who continued to use a car “after he revoked
    acceptance” of his leased car).
    39
    The issue before the Court is not whether another judge
    acting as the factfinder could have used a different methodology
    to calculate damages under the broad guidelines of the law.
    Instead, the question is whether the trial court’s findings in
    this case are sufficiently grounded in the “competent, relevant
    and reasonably credible evidence” so as to survive appellate
    review.   See Seidman, 
    supra,
     
    205 N.J. at 169
    .    We answer that
    question in the affirmative and reverse the Appellate Division’s
    determination on the issue of ascertainable loss and damages.5
    VIII.
    We affirm the Appellate Division’s holding that plaintiffs’
    claims are not barred by the doctrine of equitable estoppel.
    Equitable estoppel applies when “‘conduct, either express or
    implied, which reasonably misleads another to his prejudice so
    that a repudiation of such conduct would be unjust in the eyes
    of the law.’”   McDade v. Siazon, 
    208 N.J. 463
    , 480 (2011)
    (quoting Dambro v. Union Cnty. Park Comm’n, 
    130 N.J. Super. 450
    ,
    457 (Law Div. 1974)).   Its elements are “a knowing and
    intentional misrepresentation by the party sought to be estopped
    under circumstances in which the misrepresentation would
    probably induce reliance, and reliance by the party seeking
    estoppel to his or her detriment.”     O’Malley v. Dep’t of Energy,
    5
    The trial court’s award of attorneys’ fees and court costs to
    plaintiffs, pursuant to the CFA, N.J.S.A. 56:8-19, unchallenged
    in this appeal, remains in effect.
    40
    
    109 N.J. 309
    , 317 (1987).    Equitable estoppel is based on the
    principles of fairness and justice.     Knorr v. Smeal, 
    178 N.J. 169
    , 180 (2003).
    Defendant argues that because the trial court found him to
    be a more trustworthy and helpful witness than plaintiffs at
    trial and because plaintiffs did not immediately file suit after
    the transaction at issue, plaintiffs should be equitably
    estopped from obtaining relief.    He relies in this regard upon
    the Appellate Division’s decision in Joe D’Egidio Landscaping,
    Inc. v. Apicella, 
    337 N.J. Super. 252
     (App. Div. 2001).    There,
    the Appellate Division applied equitable estoppel to bar the
    plaintiff’s claim, ruling that the defendant, who asserted a CFA
    claim, had induced the plaintiff’s contractor to commit a CFA
    violation by convincing the plaintiff not to sign a written
    contract.   
    Id. at 255-57
    .   Although the court noted that the
    defendant in Joe D’Egidio Landscaping lied under oath, that
    observation was not the primary reason for the imposition of
    equitable estoppel.   
    Id. at 257-59
    .
    Here, nothing in the parties’ transaction or communications
    that led to this litigation suggests defendant’s reliance on any
    representation by plaintiffs.     The trial court’s views regarding
    defendant’s credibility, plaintiffs’ shortcomings as witnesses,
    and plaintiffs’ delay in filing suit, are irrelevant to an
    41
    equitable estoppel defense.   The Appellate Division properly
    rejected this claim.
    VIII.
    We affirm in part and reverse in part the judgment of the
    Appellate Division, and reinstate the trial court’s judgment.
    CHIEF JUSTICE RABNER; JUSTICES LaVECCHIA and ALBIN; and
    JUDGE RODRIGUEZ (temporarily assigned) join in JUSTICE
    PATTERSON’s opinion. JUSTICE HOENS filed a separate opinion
    concurring in part and dissenting in part in which JUDGE CUFF
    (temporarily assigned) joins.
    42
    SUPREME COURT OF NEW JERSEY
    A-82/83 September Term 2011
    068940
    ANTHONY D’AGOSTINO and DENISE
    D’AGOSTINO,
    Plaintiffs-Appellants
    and Cross-Respondents,
    v.
    RICARDO MALDONADO,
    Defendant-Respondent
    and Cross-Appellant.
    JUSTICE HOENS, concurring in part and dissenting in part.
    I concur in the conclusions expressed by my colleagues in
    their majority opinion, and in the reasoning that supports those
    conclusions, in all respects except for the majority’s analysis
    and resolution of the dispute about the appropriate remedy.
    More particularly, I agree that the Consumer Fraud Act
    (CFA), N.J.S.A. 56:8-1 to -20, applies to this transaction, ante
    at ___ (slip op. at 20-23).     That is to say, I agree that the
    complicated transaction that defendant created and utilized in
    his dealings with plaintiffs constituted a “commercial practice
    . . . in connection with the sale or advertisement of any
    merchandise[,]” N.J.S.A. 56:8-2; see ante at ___ (slip op. at
    22-23), as the Legislature intended that phrase to be construed
    and as we have interpreted it, see Lemelledo v. Beneficial Mgmt.
    1
    Corp., 
    150 N.J. 255
    , 265 (1997) (concluding that CFA terms are
    broad enough to include sale of credit and insurance); accord
    Daaleman v. Elizabethtown Gas Co., 
    77 N.J. 267
    , 271 (1978).
    I agree, therefore, with the majority’s conclusion that the
    transaction, in spite of its “unique combination of terms[,]”
    ante at ___ (slip op. at 22), did not escape the broad remedial
    reach of the CFA because it was, at its core, an offer to sell
    foreclosure rescue services that fell within the definitions of
    both “sale” and “merchandise[,]” ante at ___ (slip op. at 22-23)
    (citing N.J.S.A. 56:8-1(c), (e)).
    Moreover, I agree that the transaction was an
    unconscionable commercial practice for the reasons expressed by
    the majority, see ante at ___ (slip op. at 24-26), which are
    fully in accord with the statutory language and our case law,
    see, e.g., Real v. Radir Wheels, Inc., 
    198 N.J. 511
    , 524, 527
    (2009) (concluding defendant “intentionally had engaged in
    unconscionable commercial practices in connection with the
    advertisement and sale of merchandise” by falsely representing
    condition of car); Strawn v. Canuso, 
    140 N.J. 43
    , 60-61 (1995)
    (describing affirmative acts and omissions that constitute
    unconscionable actions for CFA purposes).
    I dissent, however, because the majority’s analysis of the
    appropriate remedy in this matter is not faithful to the plain
    language of the CFA.   As I see it, the majority, like the trial
    2
    court, rests its analysis of the appropriate remedy on a
    fundamentally flawed understanding of the CFA, through which my
    colleagues have confused the threshold concept of “ascertainable
    loss[,]” see N.J.S.A. 56:8-19 (authorizing “[a]ny person who
    suffers any ascertainable loss” to “bring an action” in
    appropriate court), with the separate concept of “damages
    sustained,” that must be trebled by the terms of the statute,
    
    ibid.
       As a result of that misunderstanding, my colleagues in
    the majority have embraced the trial court’s creation of a
    fictional loss that served solely as the basis for awarding
    treble damages in addition to the award of complete equitable
    relief.   Instead, I would apply the plain language of the CFA,
    leading me to affirm the Appellate Division’s well-grounded
    rejection of the trial court’s remedy.
    Perhaps because both the terms “ascertainable loss” and
    “damages sustained” are found in the same provision of the CFA,
    see ibid., the majority has permitted one to bleed into the
    other, but there is nothing in the structure of the CFA or in
    this Court’s long history of advancing its purposes that
    supports that approach.   On the contrary, both the traditional
    plain language approach to statutory construction, and this
    Court’s general understanding of the CFA’s purposes as revealed
    in our relevant precedents, demonstrates the fallacy of the
    majority’s reasoning and its result.
    3
    I do not intend to suggest that the majority is in error in
    its numerous citations to decisions of this Court in which the
    two terms have been used interchangeably, see ante at ___ (slip
    op. at 29-31), for it plainly has.    Nor do I intend to argue
    that, in many, if not most, cases the two will be identical,
    because, as the majority points out, they often are.     See 
    id.
     at
    (slip op. at 31).   But this will not always be so, and in no
    decision before today’s has this Court used the term
    “ascertainable loss” when instead called upon to address
    squarely what the Legislature meant when it instead used the
    term “damages sustained[.]”    See N.J.S.A. 56:8-19.   In my view,
    the majority’s error lies in conflating those two entirely
    separate and distinct statutory concepts when the context of the
    dispute demands precision.    The Legislature’s choice of words
    makes plain that my colleagues have missed the opportunity to
    erase the confusion that has crept into our jurisprudence and
    now will continue to bedevil our courts in what should be a
    subject of complete clarity.    I therefore respectfully dissent.
    I.
    The principles of statutory construction that guide us in
    our interpretation of language that the Legislature has chosen
    to use are so familiar, see, e.g., Bosland v. Warnock Dodge,
    Inc., 
    197 N.J. 543
    , 553-54 (2009), that they need not be recited
    here at length.   Rather, it is sufficient to reiterate that when
    4
    the words chosen are plain, we read them “in accordance with
    those meanings.”    In re Lead Paint Litig., 
    191 N.J. 405
    , 430
    (2007) (citation omitted).
    In the case of the particular words that the Legislature
    has used in the CFA, there is simply no lack of clarity.     I
    begin with the language of the CFA that forms the basis for the
    remedy and is the focal point of my disagreement with my
    colleagues in the majority.    That section, in its entirety,
    provides:
    Any person who suffers any ascertainable
    loss   of  moneys   or   property,   real   or
    personal, as a result of the use or
    employment by another person of any method,
    act, or practice declared unlawful under
    this act or the act hereby amended and
    supplemented may bring an action or assert a
    counterclaim   therefor   in  any   court   of
    competent jurisdiction. In any action under
    this section the court shall, in addition to
    any other appropriate legal or equitable
    relief,   award    threefold    the    damages
    sustained by any person in interest. In all
    actions under this section, including those
    brought by the Attorney General, the court
    shall also award reasonable attorneys’ fees,
    filing fees and reasonable costs of suit.
    [N.J.S.A. 56:8-19.]
    Stripped to its essence, the provision has three sentences, each
    of which addresses a separate concept.
    The first sentence provides that “[a]ny person who suffers
    any ascertainable loss [of a specific kind and resulting from a
    prohibited act] . . . may bring an action[.]”    
    Ibid.
    5
    The second sentence, which follows that authorization to
    “bring an action[,]” describes the potential remedy, including
    trebling, by providing that “the court shall . . . award
    threefold the damages sustained[.]”        
    Ibid.
       Significantly, the
    second sentence recognizes the availability of “other
    appropriate legal or equitable relief” but ties trebling to “the
    damages sustained[.]”     
    Ibid.
         More significant for this appeal,
    the sentence does not refer back to the concept of
    “ascertainable loss[.]”     
    Ibid.
    The third sentence, which is not germane to this appeal,
    requires that reasonable attorneys’ fees be awarded, regardless
    of whether the relief that plaintiff achieves is legal or
    equitable in nature.    
    Ibid.
    In short, the language of the statute uses the term
    “ascertainable loss” only in its description of the right to
    commence litigation.    By linking that phrase to the commencement
    of litigation, the Legislature made plain its intent that it be
    merely a threshold.    This Court, in the seminal decision
    construing the meaning and intent of the phrase, addressed it in
    that context, considering the proofs needed to demonstrate that
    a particular plaintiff has sufficient evidence to proceed past a
    dispositive motion.     See Thiedemann v. Mercedes-Benz USA, LLC,
    
    183 N.J. 234
    , 248-49 (2005).      After acknowledging that the
    phrase “ascertainable loss” was not defined in the statute, 
    id.
    6
    at 248 (citing Furst v. Einstein Moomjy, Inc., 
    182 N.J. 1
    , 13
    (2004)), we looked outside of the CFA for guidance as to the
    meaning of the phrase, 
    ibid.
     (citing Webster’s Third New
    International Dictionary 126 (1981)).
    Regardless of where it is that we looked for help in
    understanding the meaning of the phrase, the role it played in
    the statutory scheme was not in dispute.     We explained that it
    is “the legislative language describing the requisite loss for
    private standing under the CFA . . . from which a factfinder
    could find or infer that the plaintiff suffered an actual loss.”
    Ibid.; accord Weinberg v. Sprint Corp., 
    173 N.J. 233
    , 251 (2002)
    (observing that “the plain language of the Act unmistakably
    makes a claim of ascertainable loss a prerequisite for a private
    cause of action”).   We observed that the phrase served as the
    threshold showing of a measureable loss that “will set the stage
    for establishing the measure of damages.”     Thiedemann, supra,
    183 N.J. at 248 (citing Furst, supra, 182 N.J. at 13).       That
    reading and that interpretation of the phrase is faithful to the
    plain language of the CFA and it is consistent with the role of
    ascertainable loss as a threshold showing.
    Moreover, that interpretation is faithful to our analysis
    of the CFA’s historical development, because it recognizes that
    the phrase was added in conjunction with the expansion of the
    CFA to create a private right of action.     Id. at 245-47
    7
    (reciting history; describing role of ascertainable loss as part
    of prima facie proofs in private claims).    In that context, the
    threshold of ascertainable loss defines what the CFA requires of
    private plaintiffs and stands in contrast to the claims that, in
    accordance with the CFA’s original structure, could be brought
    by the Attorney General.    See Bosland, 
    supra,
     
    197 N.J. at 554-55
    (reviewing history of CFA and expansion to permit private rights
    of action); Thiedemann, 
    supra,
     183 N.J. at 246 (citing Meshinsky
    v. Nichols Yacht Sales, Inc., 
    110 N.J. 464
    , 472-73 (1988)).
    Ascertainable loss, however, has nothing to do with a CFA
    plaintiff’s eventual recovery.   Instead, there are two phrases
    in the CFA that are relevant to this appeal and that relate to
    recovery, both of which are found in the second sentence of the
    provision on which this appeal turns.    N.J.S.A. 56:8-19.   First,
    the CFA permits plaintiff to recover “any . . . appropriate
    legal or equitable relief[.]”    
    Ibid.
       Second, the CFA refers to
    “the damages sustained” as being the basis for the required
    trebling.    
    Ibid.
    The phrases “legal . . . relief” and “damages sustained”
    are not unfamiliar concepts, but are ordinary references to
    compensatory damages that must be proven with the requisite
    certainty.    See Pomerantz Paper Corp. v. New Cmty. Corp., 
    207 N.J. 344
    , 375-76 (2011) (concluding that trial court erred in
    basing award of damages on “expert’s wholly speculative views”);
    8
    Nappe v. Anschelewitz, Barr, Ansell & Bonello, 
    97 N.J. 37
    , 48
    (1984) (defining compensatory damages as being “designed to
    compensate a plaintiff for an actual injury or loss”); Lane v.
    Oil Delivery, Inc., 
    216 N.J. Super. 413
    , 420 (App. Div. 1987)
    (holding that although “[p]roof of damages need not be done with
    exactitude” damages must be proven “with such certainty as the
    nature of the case may permit” and may “not be a matter of
    speculation”).
    By using the language of ordinary awards of damages in the
    second sentence of the statutory provision, the Legislature drew
    a clear distinction between the concept of ascertainable loss
    that serves as the threshold that a plaintiff must cross in
    order to file a CFA claim and damages sustained, which is the
    amount that is subject to trebling.
    The former, which is to some extent permitted to be
    hypothetical, is simply not the same as the latter, which the
    statute requires to be proven as would any other award of
    damages.   Indeed, we recognized this distinction as part of our
    explanation of the gatekeeping role that ascertainable loss is
    designed to play.   See Thiedemann, 
    supra,
     183 N.J. at 246
    (explaining that amendment that created private cause of action
    “advanced the CFA’s purposes by compensating victims for actual
    losses, punishing wrongdoers through awards of treble damages”
    and providing for attorneys’ fees).
    9
    I do not suggest that the precedents from this Court or
    from our Appellate Division uniformly have been careful to draw
    the distinction between ascertainable loss and damages sustained
    and therefore to be trebled.   Quite the contrary.
    Our decisions have utilized the phrase “ascertainable
    loss[,]” correctly, both to describe or to evaluate the
    sufficiency of, and to articulate the elements of, a prima facie
    case.   See, e.g., Bosland, 
    supra,
     
    197 N.J. at 557
     (describing
    ascertainable loss as part of prima facie proofs); Weinberg,
    
    supra,
     
    173 N.J. at 240
     (affirming dismissal on motion for
    failure to demonstrate ascertainable loss); Meshinsky, 
    supra,
    110 N.J. at 
    475 n.4 (describing ascertainable loss in terms of
    what “plaintiff might have suffered”).
    Although less frequently the focus of an appeal, our
    decisions also have used the phrase “damages sustained” and the
    phrase actual damages, correctly, to describe the proofs needed
    for a recovery and for trebling.     See, e.g.,   Weinberg, 
    173 N.J. at 249
     (observing that CFA permits recovery of “losses caused by
    violations of the Act”); Lettenmaier v. Lube Connection, Inc.,
    
    162 N.J. 134
    , 139 (1999) (commenting that one of three main
    purposes of CFA is “to compensate the victim for his or her
    actual loss”); Daaleman, 
    supra,
     
    77 N.J. at 271
     (explaining that
    CFA “permits a person, who suffers a loss . . . to sue and
    recover threefold the damages sustained”).
    10
    Nonetheless, there are other decisions in which the phrase
    “ascertainable loss” was used as a sort of short-hand reference
    to what, in reality, were actual damages, or was used in a less-
    than-precise manner in the discussion of general CFA concepts.
    See, e.g., Furst, supra, 182 N.J. at 14 (describing
    ascertainable loss in terms of benefit of bargain and
    replacement value as measure of damages); Cox v. Sears Roebuck &
    Co., 
    138 N.J. 2
    , 23-24 (1994) (applying traditional contract
    damage principles to identify loss, but commenting that treble
    damages are awarded when “plaintiff proves . . . an
    ascertainable loss”).
    Regardless of whether one can point to language in any of
    this Court’s precedents through which the phrase “ascertainable
    loss” has been used in place of the more appropriate phrase
    “damages sustained[,]” this Court has not actually confused the
    two concepts analytically.   Instead, as I see it, the question
    of what the statute demands as the basis on which there shall be
    trebling has not been squarely presented prior to this appeal.
    Indeed, it is the majority’s blurring of the two concepts, which
    the Legislature was careful to separate, in the first case in
    which the distinction is critical to the analysis, that
    threatens to inject a level of uncertainty that should be
    avoided.
    11
    Nor is there any doubt that the Court today has blurred
    concepts that the statute regards as distinct.    As but one
    example, the majority observes, correctly, that “if the
    defendant or a non-party takes action to ensure that the
    plaintiff sustains no out-of-pocket loss or loss of value prior
    to litigation, then plaintiff’s CFA claim may fail.”     Ante at
    ___ (slip op. at 32-33) (citations omitted).    But the majority
    then concludes that “[a] judicial remedy imposed at the
    conclusion of litigation, however, does not preclude a finding
    of ascertainable loss.”   
    Id.
     at ___ (slip op. at 33).    In making
    that statement, the majority leaps from “ascertainable loss” the
    theoretical concept central to the prima facie case, to
    evaluation of proofs, which the statute defines as “damages
    sustained” that should be trebled.    And it is there that the
    majority, in my view, has erred.
    II.
    In this appeal, the focus is on the remedy to which
    plaintiffs are entitled, and more particularly, on whether
    plaintiffs have demonstrated a loss that the CFA requires be
    trebled.
    The trial court first crafted an equitable remedy,
    essentially rescinding the transaction and returning ownership
    of the residential property to plaintiffs.     See ante at ___
    (slip op. at 9).   That remedy, however, did not merely restore
    12
    plaintiffs to the status quo ante.    Instead, it gave them their
    property, which in the meantime defendant had improved to remedy
    the outstanding Code violations, and which carried a reduced
    mortgage due to payments defendant had made.    See 
    id.
     at ___
    (slip op. at 5-8).   In an effort to determine how to calculate a
    sum so that treble damages could be awarded as well, however,
    the trial court looked to the concept of ascertainable loss and,
    essentially, resorted to an analysis that would have been
    appropriate had the court been deciding a threshold motion.      See
    
    id.
     at ___ (slip op. at 9-10).   Rather than engaging in that
    task, the trial court should have determined, as the statute
    requires, what damages plaintiffs had sustained.   Had the trial
    court done that calculation, there would have been no damages to
    treble.
    That is not because, as the majority suggests, I read the
    CFA to preclude an award of treble damages once the court has
    created an equitable remedy, see 
    id.
     at ___ (slip op. at 36-37),
    for such an interpretation, as the majority points out, would
    indeed be “effectively rewrit[ing] the statutory language[,]”
    see 
    ibid.
     (slip op. at 37).   Nor is it because the trial court’s
    decision to grant equitable relief created the circumstance in
    which there were no damages sustained.
    Instead, it is simply a reflection of the fact that
    plaintiffs failed to prove actual damages when they could have
    13
    done so.   Indeed, plaintiffs almost certainly could have proven
    damages, because they surely incurred costs in moving from the
    premises, renting living quarters elsewhere and the like, all of
    which would have qualified as damages sustained because of
    defendant’s CFA violation.   Had plaintiffs proven those damages,
    the trial court would have been obliged to treble them, but
    plaintiffs did not offer such proofs.
    Plaintiffs’ failure of proofs should not be permitted to
    support the creation of entirely fictional damages, through the
    guise of calculating an ascertainable loss, merely for the
    purpose of awarding treble damages.   That it is fictional is
    clear from the trial court’s calculation itself.   The court
    designated the equity in the property as the ascertainable loss
    but then, recognizing that the rescission of the transaction
    restored to plaintiffs that equity and more, deducted sums
    invested by defendant to create an amount that the court then
    doubled rather than trebled.
    I do not disagree that the statutory trebling is designed
    to be punitive; it plainly is.   But in circumstances in which
    there are no actual damages sustained, and in which plaintiff is
    restored to a position superior to the one in which he or she
    began, using a concept like ascertainable loss to create a basis
    for trebling only results in a windfall.   I see nothing in the
    statute’s language or history and nothing in this Court’s
    14
    precedents that suggests that the CFA’s goals of punishment and
    deterrence require that result.
    III.
    As I read the plain language of the CFA, the concept of
    ascertainable loss is a threshold showing that plaintiffs must
    be able to identify to commence litigation and withstand a
    motion for summary judgment; it is nothing more.   The concept of
    ascertainable loss is not part of the manner in which the
    damages sustained are proven and therefore not the basis on
    which treble damages are calculated.
    As I see it, the Appellate Division’s analysis in this
    case, and in similar, published decisions, see Romano v. Galaxy
    Toyota, 
    399 N.J. Super. 470
    , 483-85 (App. Div.), certif. denied,
    
    196 N.J. 344
     (2008), is faithful to the plain language of the
    CFA and fully advance its strong remedial purposes.   Therefore,
    the Appellate Division’s judgment in this matter should be
    affirmed by this Court.
    We have not previously been called upon to address the
    difference between ascertainable loss and damages that are
    sustained and therefore are trebled.   By conflating the two
    separate and distinct concepts, the majority has missed an
    important opportunity to bring clarity to this statutory remedy.
    Instead, the majority’s approach invites trial courts to inject
    speculation into what should be routine calculations of damages
    15
    and has encouraged them to search out ways to impose treble
    damages that far exceed the CFA’s punitive purpose.
    I therefore respectfully dissent.
    JUDGE CUFF (temporarily assigned) joins in this opinion.
    16
    SUPREME COURT OF NEW JERSEY
    NO.   A-82/83                                SEPTEMBER TERM 2011
    ON CERTIFICATION TO            Appellate Division, Superior Court
    ANTHONY D’AGOSTINO and DENISE
    D’AGOSTINO,
    Plaintiffs-Appellants
    and Cross-Respondents,
    v.
    RICARDO MALDONADO,
    Defendant-Respondent
    and Cross-Appellant.
    DECIDED           October 3, 2013
    Chief Justice Rabner                       PRESIDING
    OPINION BY          Justice Patterson
    CONCURRING/DISSENTING OPINIONS BY                Justice Hoens
    DISSENTING OPINION BY
    AFFIRM IN PART/
    CHECKLIST                       REVERSE IN PART/
    REINSTATE
    CHIEF JUSTICE RABNER                   X
    JUSTICE LaVECCHIA                      X
    JUSTICE ALBIN                          X
    JUSTICE HOENS                                                  X
    JUSTICE PATTERSON                        X
    JUDGE RODRÍGUEZ (t/a)                    X
    JUDGE CUFF (t/a)                                               X
    TOTALS                                   5                     2
    1