patricia-c-myska-dax-morales-katherine-k-wagner-and-john-b-otdisco-v ( 2015 )


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  •                  NOT FOR PUBLICATION WITHOUT THE
    APPROVAL OF THE APPELLATE DIVISION
    SUPERIOR COURT OF NEW JERSEY
    APPELLATE DIVISION
    DOCKET NO. A-4398-13T4
    A-0275-14T4
    PATRICIA C. MYSKA, DAX MORALES
    and KATHERINE K. WAGNER,
    APPROVED FOR PUBLICATION
    Plaintiffs,
    May 8, 2015
    and
    APPELLATE DIVISION
    JOHN B. TODISCO,
    Plaintiff-Appellant,
    v.
    NEW JERSEY MANUFACTURERS
    INSURANCE COMPANY and AAA
    MID-ATLANTIC INSURANCE COMPANY
    OF NEW JERSEY,
    Defendants,
    and
    PALISADES INSURANCE COMPANY,
    Defendant-Respondent.
    _________________________________________
    PATRICIA MYSKA and KATHERINE WAGNER,
    Plaintiffs-Appellants,
    and
    JOHN B. TODISCO and DAX MORALES,
    Plaintiffs,
    v.
    NEW JERSEY MANUFACTURERS
    INSURANCE COMPANY,
    Defendant-Respondent,
    and
    PALISADES INSURANCE COMPANY and
    AAA MID-ATLANTIC INSURANCE COMPANY
    OF NEW JERSEY,
    Defendants.
    _________________________________________
    Argued January 20, 2015 - Decided May 8, 2015
    Before Judges Lihotz, Espinosa and St. John.1
    On appeal from the Superior Court of New
    Jersey, Law Division, Bergen County, Docket
    No. L-5136-13.
    Eric D. Katz and Stephen T. Sullivan, Jr.,
    argued the cause for appellants (Mazie
    Slater Katz & Freeman, LLC, and Keefe
    Bartels, LLC, attorneys; Mr. Katz, David M.
    Estes, and Mr. Sullivan, on the briefs).
    Bruce D. Greenberg and Daniel J. Pomeroy
    argued the cause for respondent (A-0275-14)
    New Jersey Manufacturers Insurance Company
    (Lite DePalma Greenberg, LLC, and Pomeroy,
    Heller & Ley, LLC, attorneys; Mr. Greenberg,
    Mr. Pomeroy, and Karen E. Heller, on the
    briefs).
    Robert J. DelTufo (Skadden, Arps, Slate,
    Meagher & Flom, LLP) argued the cause for
    respondent (A-4398-13) Palisades Insurance
    Company.
    1
    Judge Espinosa did not participate in oral argument.
    However, with the consent of counsel, she has joined in this
    opinion. R. 2:13-2(b).
    2                         A-4398-13T4
    The opinion of the court was delivered by
    LIHOTZ, P.J.A.D.
    On    remand       from       the    Supreme         Court,     we    consider       these
    appeals, calendared back-to-back and consolidated for purposes
    of    our   opinion.          In     their    putative         class    action      complaint,
    plaintiffs         challenged         defendant-insurers'              alleged      denial       of
    diminution        in   value       damages,       as    a    covered     component       of    the
    underinsured           and    uninsured           motorist          provisions      in      their
    respective         automobile        insurance         policies.        The     interlocutory
    orders under review were entered upon defendants' motions to
    dismiss       plaintiffs'            complaint.              Specifically,          plaintiffs
    Patricia C. Myska, Katherine K. Wagner, and John B. Todisco
    appeal      from    two      March    21,    2014       orders      striking     their      class
    allegations         and      dismissing       their          claims     against      defendant
    insurers for violation of the Consumer Fraud Act (CFA), N.J.S.A.
    56:8-1 to -195.               Prior to discovery, the Law Division judge
    concluded         class      certification             was    improper        and    the       CFA
    inapplicable.          He severed the surviving breach of contract and
    the   implied       covenant       of      good   faith       and     fair    dealing     claims
    alleged      by     Myska      and      Wagner        against       defendant     New     Jersey
    Manufacturers Insurance Company (NJM); all claims asserted by
    Todisco       against          defendant              Palisades        Insurance         Company
    3                                      A-4398-13T4
    (Palisades) were dismissed and the matter was ordered to proceed
    to arbitration.2
    Plaintiffs challenge as premature the denial of their class
    allegations.     Further, they argue the judge erred in ordering
    the dismissal of their CFA claims and for Todisco to proceed to
    arbitration.
    Following       our    review,      we     affirm    the     denial     of    class
    certification, agreeing the controversy does not lend itself to
    a class action because the facts underpinning each plaintiff's
    claims   were   dependent        upon    the     individual       insurance       policy
    provisions,     the    distinct        vehicle     damaged       and   the    specific
    calculation     of     damages         alleged,       which      require      separate
    litigation of every action.              We also determine the amounts in
    controversy are not nominal and would not prevent any party's
    singular pursuit of relief were their claims individually tried.
    Finally,   specific        to   the   Palisades       policy,    we    determine     the
    arbitration provision is unenforceable as it fails to meet the
    requirements    outlined        in    Atalese    v.     U.S.   Legal    Servs.     Grp.,
    L.P., 
    219 N.J. 430
    (2014), petition for certiorari filed Jan.
    21, 2015, and reverse that provision of the Law Division order.
    Nevertheless,    because         Todisco       failed    to     file   a   claim     for
    2
    Plaintiff Dax Morales voluntarily dismissed claims against
    defendant AAA Mid-Atlantic Insurance Company of New Jersey.
    4                                  A-4398-13T4
    diminution      of       value       damages,        his     complaint        was     properly
    dismissed.      Consequently, the Law Division order is affirmed as
    modified.
    I.
    In this section we recite the undisputed facts surrounding
    each plaintiff's claims taken from the motion record.                                  Because
    there are two parties insured by NJM, we group together the
    facts surrounding the claims presented by Myska and Wagner (NJM
    plaintiffs).            We    then     examine       Todisco's   allegations           against
    Palisades.         Finally,          we    discuss     the    motions    and        the   trial
    judge's     findings         and   conclusions         undergirding      the        challenged
    orders.
    A.
    On    July     31,      2011,       Myska's     2011    Chevy    Equinox       suffered
    physical     damage      when      struck       by   an    uninsured     or    underinsured
    tortfeasor.        On November 14, 2012, Wagner's 2011 Mercedes Benz
    E350 was struck by a motorist who ran a red light, causing
    significant damage requiring structural repair.                           The tortfeasor
    was   either       an    uninsured         or   underinsured         motorist        (UM/UIM).
    Myska and Wagner were insured under separate automobile policies
    issued by NJM.               It is agreed their accidents occurred within
    their      respective         policy      periods      and    both     submitted          claims
    invoking the respective NJM policy provisions.
    5                                    A-4398-13T4
    NJM satisfied claims for repair of physical damage to the
    NJM plaintiffs' vehicles, in accordance with the terms of their
    respective        policies.        Despite      repair,       Myska       and    Wagner        each
    maintained        their     vehicles'      values      had    decreased         as    a    direct
    result      of    the    accidents.        In       April    2013,      Myska     and      Wagner
    separately submitted a second claim for payment, seeking payment
    for diminution of value.
    With       respect     to    the   issues       raised       on    appeal,      the        NJM
    policies         contain      identical         terms        governing          payment          for
    diminution of value following conduct by an UM/UIM.                                  Part B of
    the   NJM    policies       addresses      the      scope     of    uninsured        motorists
    coverage, and provides, generally: "[NJM] will pay compensatory
    damages which an insured is legally entitled to recover from the
    owner or operator of an uninsured motor vehicle or underinsured
    motor    vehicle"        arising    from    "[p]roperty            damage       caused      by    an
    accident         . . . ."    "Property damage as used in this endorsement
    means injury to or destruction of:                    1. Your covered auto."
    To    support       their    diminution         of    value       claims,      Myska       and
    Wagner separately supplied a report from Collision Consulting
    (CC), quantifying the amount sought.                        As to Myska, CC inspected
    her   vehicle       to    "assess    the    quality         and    thoroughness           of     the
    repairs performed as well as to determine what effect, if any,
    the loss . . . would have on the value of this vehicle."                                          CC
    6                                         A-4398-13T4
    defined "Inherent Diminishment of Value" as "the loss of value
    stemming from [an automobile's] accident history[,] as opposed
    to the diminishment [of value] that could arise from improper or
    defective/deficient repair."      CC suggested:
    [w]hen   a   reasonable    and   prudent
    consumer is given the choice between two
    vehicles, one that has sustained previous
    damage and one that had not . . . they will
    buy the one that has not been involved in an
    accident if priced the same.         For the
    consumer demand to be equal on the two
    vehicles, the damaged vehicle, even when
    properly repaired, must be less in price.
    . . . .
    It is generally accepted that the
    proper measure of loss is the difference
    between the fair market value (FMV) of the
    property (vehicle) immediately prior to the
    negligent act and the fair market value
    after the loss.
    Averaging   the   vehicle's    calculated     residual   value   in   a
    third-party sale and after a trade-in, CC determined the average
    residual diminished value for Myska's vehicle was $14,399.                In
    the report prepared following inspection of Wagner's vehicle, CC
    set forth the same definitions and utilized the same methodology
    to calculate the average residual diminished value of Wagner's
    vehicle as $17,524.
    Following its receipt, NJM responded to Myska and Wagner in
    separate, but identical letters, stating "NJM denies payment of
    7                             A-4398-13T4
    [the] diminished value claim[s] at this time."         The letters
    explained:
    [T]o   the  extent   that   New  Jersey   law
    recognizes claims for diminished value, you
    have failed to offer sufficient proof of
    diminished value for [the] vehicle. . . .
    . . . .
    In support of your claim, you provided
    a report by [CC].            The report is
    insufficient to support a claim for monetary
    loss.    Specifically, the report fails to
    describe the evidence that supports the
    author's   conclusion  that   [the]  vehicle
    sustained a diminished value for a certain
    amount.   No data is provided for the sales
    price of comparable vehicles that were sold
    after being involved in an accident.    Also
    the raw data used by the author to come to
    his conclusion regarding the diminution in
    value has not been provided.
    The letter recited the absence of available authority to guide
    calculation of the diminished value loss, noting:
    [t]he New Jersey Department of Banking and
    Insurance   [(DOBI)]     does    not   recognize
    diminution in value in its regulations
    relating to "fair and equitable settlements
    applicable    to    property     and   liability
    insurance   with    regard    to   third[-]party
    claimants."   N.J.A.C. 11.2-17.10.      Nor does
    the   [DOBI]     recognize    the    claim   for
    diminished value in its regulations relating
    to "Adjustment of Partial Losses." N.J.A.C.
    11.3-10.3. . . .      It is clear that these
    regulations do not contain a requirement
    that an insurer pay diminished value damages
    to a third[-]party claimant.           Moreover,
    there is no relevant New Jersey statute,
    addressing this issue.
    8                           A-4398-13T4
    In addition to the above, the Model
    Civil Jury Charges, which summarize relevant
    New Jersey law, state that if a vehicle is
    not deemed a total loss "and it can be
    repaired at a cost less than the difference
    between its market value before and its
    market value after the damage occurred[,]
    the plaintiff's damages would be limited to
    the cost of repairs."       Model Civil Jury
    Charge 8.44.     Additionally, motor vehicle
    appraisal   guides[,]   including    the   NADA
    Official Used Car Guide and Kelley's Blue
    Book do not consider prior accidents as a
    factor when calculating their published
    figures.      Based   upon   the    information
    provided, there is insufficient evidence to
    prove    that    [plaintiff]     sustained    a
    diminished value loss that would justify
    payment over and above the cost of repairs.
    Lastly, the time at which the alleged
    damage would be capable of true measurement
    is unknown.     Thus, until the vehicle was
    sold,   the   measurement   of    the   alleged
    diminution    claim   would    be    uncertain.
    Assuming that a damaged vehicle has been
    properly    repaired   with     high    quality
    replacement parts, it is reasonable to
    encounter a situation where an expert would
    state that the vehicle has not decreased in
    value except for the passage of time between
    the accident, and repair of the vehicle and
    the sale of the vehicle.
    Neither      Myska   nor    Wagner       replied   to    NJM's    letter     and
    neither submitted the requested data used by CC to support its
    damage   calculations.         Instead,       the   NJM     plaintiffs     filed    a
    putative   class   action      complaint      on    behalf    of    NJM   insureds,
    alleging   the     insurer's     actionable         denial     of    payment     for
    diminution of value represented a breach of contract, breach of
    9                                 A-4398-13T4
    the covenant of good faith and fair dealing, and violation of
    the CFA.        On behalf of the class, the NJM plaintiffs sought to
    "put an end to NJM's systematic practice of denying, obfuscating
    coverage        of,       or     otherwise      avoiding        claims         by    New    Jersey
    consumers       for       the     diminution      of        value    of    insured         vehicles
    resulting from third-party UM/UIM."                         Further, the NJM plaintiffs
    asserted NJM failed to disclose the right to submit third-party
    UM/UIM diminution of value claims at the time their respective
    repair claims were made.
    B.
    Todisco insured two automobiles under a policy issued by
    Palisades.            A    2007      Bentley     Continental,             covered      under     the
    policy,       was     involved        in   an    accident        with      an       uninsured     or
    underinsured tortfeasor on June 13, 2012.                             Todisco submitted a
    claim    to     repair         the   damage     sustained       to    the       Bentley,      which
    Palisades paid in accordance with the policy terms.
    Subsequently, in a February 15, 2013 letter to Palisades,
    Todisco advised Palisades he was "making a claim for diminished
    value     damages"         and       requested        the    insurer's         "position        with
    respect to a diminished value claim," pursuant to the policy's
    UM/UIM    coverage             provisions.       The        letter   did       not    recite     the
    amount     of       damages       suffered       or    a     method       to    determine        the
    associated loss.
    10                                        A-4398-13T4
    The Palisades policy provisions contain similarities to the
    NJM policy, as both contracts are based on the Standard New
    Jersey       Automobile      Policy     (as        distinguished          from    a      Basic
    Automobile       Liability      Policy),3          but     the     documents      are       not
    identical.       Nothing in the Palisades policy explicitly precludes
    recovery for diminution of value damages.
    C.
    NJM     moved   to    dismiss    the     NJM      plaintiffs'       complaint        for
    failure to state a claim for relief, contending the NJM policies
    provided coverage for diminution of value damages, if supported.
    NJM    argued    it    did   not   "fail      to    pay"    the    claims;       plaintiffs
    simply       failed     to   submit     "adequate          proof     to     support         the
    substantial diminution of value damages claimed via the opinion
    of    Collision       Consulting";     therefore,          there    was    no    breach      of
    contract.       NJM also asserted New Jersey law does not impose a
    duty to instruct insureds regarding policy provisions; the CFA
    does     not     govern      disputes      regarding         payment       of    insurance
    benefits; and Myska and Wagner "provide[d] no basis supporting
    either reformation . . . or . . . injunctive relief."                              Finally,
    the notice of motion also requested "the [c]ourt enter an order
    severing the action by plaintiffs Wagner and Myska against [NJM]
    3
    See N.J. Dept. of Banking & Ins., http://www.state.
    nj.us/dobi/division_consumers/insurance/standardpolicy.html
    (last visited Apr. 15, 2015).
    11                                         A-4398-13T4
    from the action brought by . . . Todisco," arguing joinder of
    unrelated claims against multiple unrelated insurance companies
    was improper.
    During argument, NJM acknowledged the policy provided for
    reimbursement     of    all    legal       available      damages,   which     would
    include   diminution     of    value       damages;    however,    the   proofs   by
    Myska   and    Wagner   were        deficient.        Plaintiffs     opposed   this
    position,     suggesting      NJM    was    attempting     to   prematurely     seek
    summary judgment.
    Palisades filed its own motion to dismiss Todisco's claims,
    asserting different reasons.            Palisades maintained Todisco never
    submitted a claim for diminution of value damages or identified
    a policy provision that was breached.                 Further, Palisades argued
    coverage disputes must be determined in an arbitral forum.
    The Law Division judge entered two orders on March 21,
    2014, accompanied by a written opinion.                    The first, regarding
    NJM, granted in part and denied in part, its requested relief.
    Specifically,     the    judge       found      certain    allegations       legally
    untenable.     He noted the law imposed no duty upon insurers to
    advise plaintiffs of policy provisions or explain clearly worded
    provisions of a policy once the policy was issued.                   Accordingly,
    claims premised on the failure to advise plaintiffs of a right
    to pursue damages arising from a proven diminishment of value
    12                              A-4398-13T4
    lacked merit.          He also concluded claims contending failure to
    pay benefits were not within the scope of the CFA.                        Further, the
    judge dismissed plaintiffs' demands for reformation, injunctive
    relief, and punitive damages, after finding the allegations were
    "nothing more than conclusory statements[,] which are directly
    contradicted by documents that are integral to the [c]omplaint."
    However,       the    judge    allowed     the     NJM     plaintiffs'     breach      of
    contract claims to proceed "individually," after finding "the
    factual differences between the parties required a separation of
    the claims."
    As to these claims, the judge denied class certification,
    concluding      a    class    action   would     be      unsuitable    based    on    the
    nature    of    the    significant       factual      differences      regarding      the
    allegations supporting each plaintiff's action.                       The judge found
    plaintiffs' "common allegation that [they] suffered harm because
    they did not receive coverage for the diminution of value of
    their    vehicle[s]      is    contradicted      by    the   unique     circumstances
    surrounding      the[ir]      different    claims."          He   noted    by   way     of
    illustration, NJM's proofs showing the NJM plaintiffs' claims
    were not denied, merely unsubstantiated, and, as asserted by
    Palisades, Todisco never filed such a claim.
    The     second      order    addressed       Palisades'       requested     relief,
    which was granted.            The judge dismissed Todisco's complaint and
    13                                   A-4398-13T4
    compelled him to arbitrate his claims "in accordance with the
    arbitration provisions contained in his" insurance policy.                    The
    judge characterized Todisco's letter as a "mere inquiry" and
    found it did not "afford[] Palisades the opportunity to evaluate
    a bona fide claim under the terms of the . . . policy and
    respond to it."        Further, the Palisades contract contained an
    agreement to arbitrate all issues involving the insured's and
    insurer's      "relationship    and   any   disputes       occurring    between
    them."
    The     NJM   plaintiffs    appealed    from   the     provisions   of    the
    March    21,    2014   order   striking     the    class     allegations      and
    dismissing     their   CFA   claims   (A-0275-14).       Todisco   separately
    appealed from the dismissal of his claims in favor of complying
    with the policy's arbitration clause (A-4398-13).                  Plaintiffs
    moved for leave to appeal, which was denied by this court.                     By
    order dated September 9, 2014, the Supreme Court granted leave
    for plaintiffs to appeal and summarily remanded the matter to
    this court for review of the merits.
    II.
    Some of the arguments raised in the separate appeals are
    identical, and others are distinctly based upon claims under an
    individual insurance policy.          In addressing the various issues
    14                                A-4398-13T4
    presented, we join claims common to both appeals.                      Before doing
    so, we set forth the standards guiding our review.
    A.
    The      orders      under    review       resulted        from     defendants'
    respective motions to dismiss, filed pursuant to Rule 4:6-2(e).
    The   standard  traditionally   utilized  by
    courts to determine whether to dismiss a
    pleading for failure to state a claim on
    which relief may be granted is a generous
    one.   As we have explained, "[i]n reviewing
    a complaint dismissed under Rule 4:6-2(e)
    our inquiry is limited to examining the
    legal sufficiency of the facts alleged on
    the face of the complaint."   Printing Mart-
    Morristown v. Sharp Elecs. Corp., [
    116 N.J. 739
    ,] 746 [(1989)].   The essential test is
    simply "whether a cause of action is
    'suggested' by the facts."    
    Ibid. (quoting Valentzas v.
    Colgate-Palmolive Co., 
    109 N.J. 189
    , 192 (1988)).
    [Green v. Morgan Props., 
    215 N.J. 431
    , 451-
    52 (2013) (alteration in original).]
    Where   a   "complaint      states    no     basis    for   relief      and   .    .   .
    discovery    would    not   provide     one,    dismissal      of     the   complaint
    [under Rule 4:6-2] is appropriate."                  Cnty. of Warren v. State,
    
    409 N.J. Super. 495
    , 503 (App. Div. 2009) certif. denied, 
    201 N.J. 153
    , cert. denied, 
    561 U.S. 1026
    , 
    130 S. Ct. 3508
    , 177 L.
    Ed. 2d 1092 (2010).
    An      additional      overlay    results       because    plaintiffs        seek
    review as a class action.             See R. 4:32-1 (stating requirements
    for maintaining a class action).                "A class action, generally,
    15                                    A-4398-13T4
    permits      one   or     more    individuals     to   act   as     plaintiff      or
    plaintiffs in representing the interests of a larger group of
    persons with similar claims."              Lee v. Carter-Reed Co., 
    203 N.J. 496
    ,   517    (2010).        The    "action     permits   'claimants      to      band
    together' and, in doing so, gives them a measure of equality
    against a corporate adversary, thus providing 'a procedure to
    remedy a wrong that might otherwise go unredressed.'"                        
    Id. at 517-18
    (quoting In re Cadillac V8-6-4 Class Action, 
    93 N.J. 412
    ,
    424 (1983)).
    In   our    review   of     each   of   these   questions,    we     owe    "no
    deference     to    the   trial     court's    conclusions."        Rezem    Family
    Assocs., LP v. Borough of Millstone, 
    423 N.J. Super. 103
    , 114
    (App. Div.), certif. denied, 
    208 N.J. 368
    (2011).                     Rather, we
    must "search[] the complaint in depth and with liberality to
    ascertain whether the fundament of a cause of action may be
    gleaned even from an obscure statement of claim, opportunity
    being given to amend if necessary."                
    Green, supra
    , 215 N.J. at
    451-52 (citation and internal quotation marks omitted).                            See
    also Int'l Union of Operating Eng'rs Local No. 68 Welfare Fund
    v. Merck & Co., 
    192 N.J. 372
    , 386 (2007) (holding questions of
    law related to class certification are reviewed de novo).
    16                                A-4398-13T4
    B.
    Common to both appeals is whether class certification was
    prematurely     denied.      Plaintiffs         argue    the       determination            to
    strike the class allegations prior to discovery, after finding
    the claims were unsuitable to proceed as a class action, was
    error.    They also contend the court "overstepped its bounds" in
    analyzing the issues, by considering documents not referenced in
    the complaint and drew improper inference from this document
    review.
    "Class     certification       decisions          rest       [o]n        the      sound
    discretion of the trial court."                Muise v. GPU, Inc., 371 N.J.
    Super. 13, 31 (App. Div. 2004) (citing In re 
    Cadillac, supra
    , 93
    N.J. at 437).     "The analysis must be 'rigorous' and 'look beyond
    the   pleadings    to   understand       the     claims,          defenses,      relevant
    facts, and applicable substantive law.'"                   Local Baking Prods.,
    Inc. v. Kosher Bagel Munch, Inc., 
    421 N.J. Super. 268
    , 274 (App.
    Div.) (quoting Iliadis v. Wal-Mart Stores, Inc., 
    191 N.J. 88
    ,
    106-07 (2007)), certif. denied, 
    209 N.J. 96
    (2011).
    In reviewing the grant or denial of class certification,
    "an appellate court must ascertain whether the trial court has
    followed [Rule 4:32-1(b)(3)'s] standards and properly exercised
    its   discretion."        
    Carter-Reed, supra
    ,    203       N.J.    at    506.        An
    "abuse    of   discretion    .   .   .   arises    when       a    decision      is      made
    17                                          A-4398-13T4
    without      a    rational        explanation,    inexplicably         departed     from
    established           policies,    or   rested   on    an    impermissible      basis."
    Flagg   v.       Essex    Cnty.     Prosecutor,       
    171 N.J. 561
    ,   571     (2002)
    (citation and internal quotation marks omitted)).
    The provisions of Rule 4:32-1 obligate putative plaintiffs
    to satisfy general and specific requirements.                          Local No. 68
    Welfare 
    Fund, supra
    , 192 N.J. at 382; 
    Iliadis, supra
    , 191 N.J.
    at 106.      See also Rule 4:32-1(a), (b).                  Prerequisites for class
    certification include: numerosity, commonality, typicality, and
    adequacy of representation.                
    Carter-Reed, supra
    , 203 N.J. at
    511-512.     Class certification is appropriate only if:
    (1) the class is so numerous that joinder of
    all members is impracticable, (2) there are
    questions of law or fact common to the
    class, (3) the claims or defenses of the
    representative parties are typical of the
    claims or defenses of the class, and (4) the
    representative   parties  will   fairly  and
    adequately protect the interests of the
    class.
    [R. 4:32-1(a).]
    "In addition to meeting the initial requirements of Rule
    4:32-1(a), the party seeking to certify the class must also
    satisfy one of the three criteria enumerated in Rule 4:32-1(b)."
    Varacallo v. Mass. Mut. Life Ins. Co., 
    332 N.J. Super. 31
    , 41-42
    (App. Div. 2000).              These considerations examine "not only the
    interests        of    class   members    and    other      parties,   but   also     the
    18                                   A-4398-13T4
    effect of class certification on efficient judicial management,"
    In re 
    Cadillac, supra
    , 93 N.J. at 436, and include: (1) whether
    individual lawsuits present risk of inconsistent judgments; (2)
    the appropriateness of injunctive relief as to the class as a
    whole;   or    (3)    whether     common   questions    or   law   and    fact
    predominate over individualized questions and a class action is
    superior to other available methods of adjudication.                     
    Muise, supra
    , 371 N.J. Super. at 30.              Regarding the last provision,
    pertinent findings should be made on:
    (A) the interest of members of the class in
    individually controlling the prosecution or
    defense of separate actions; (B) the extent
    and nature of any litigation concerning the
    controversy already commenced by or against
    members of the class; (C) the desirability
    or   undesirability  in   concentrating  the
    litigation of the claims in the particular
    forum; and (D) the difficulties likely to be
    encountered in the management of a class
    action.
    [R. 4:32-1(b)(3).]
    In short, "the movant must demonstrate both the predominance of
    the common issues and the 'superiority' of a cause of action
    over other available trial techniques."                Saldana v. City of
    Camden, 
    252 N.J. Super. 188
    , 196 (App. Div. 1991).
    "'New Jersey courts . . . have consistently held that the
    class action rule should be liberally construed.'"             
    Carter-Reed, supra
    ,   203   N.J.    at   518    (alteration   in    original)    (quoting
    19                            A-4398-13T4
    
    Iliadis, supra
    , 191 N.J. at 103).                Plaintiffs seeking class
    certification have the burden of proof as to each of the rule's
    requirements.        See 
    Muise, supra
    , 371 N.J. Super. at 32.
    C.
    Plaintiffs' initial challenge to the order striking class
    certification focus on the timing of the judge's determination.
    Plaintiffs assert the judge erred in denying class certification
    prior   to    discovery,    incorrectly     expanded   review    of   documents
    outside the four corners of the complaint, and entered the order
    despite notice.
    1.
    No      precise    procedures   are    established    for     granting    or
    denying      class     certification       at   the    incipient      stage    of
    litigation.      Rather, our rules state "the court shall, at an
    early practicable time, determine by order whether to certify
    the action."         Rule 4:32-2(a).    This language, adopted in 2007,
    "is intended to make clear that the class determination need not
    be the first event in the court's consideration of [an] action."
    Pressler & Verniero, Current N.J. Court Rules, comment 3.2.2 on
    R. 4:32-2 (2015).4
    4
    The prior iteration       of this requirement provided: "As soon
    as practicable after the        commencement of an action brought as a
    class action, the court        shall determine by order whether it is
    to be so maintained."          Riley v. New Rapids Carpet Center, 61
    (continued)
    20                               A-4398-13T4
    Citing      dicta      from    Riley,    plaintiffs     suggest       it    is    well
    established that class allegations may not be struck in the
    course of a pre-trial motion to dismiss.                       See 
    Riley, supra
    , 61
    N.J. at 228 ("[A] court should be slow to hold that a suit may
    not    proceed      as    a    class    action.").          Plaintiffs      suggest       the
    "circumstances in Riley, where premature dismissal was reversed,
    are identical, if not less egregious than, those in this case."
    Although      we       agree     courts      must     liberally       view       class
    allegations and allow reasonable inferences to be gleaned from
    the complaint's allegations and search for a possible basis for
    class relief so as to avoid premature dismissals, 
    Carter-Reed, supra
    , 203 N.J. at 505-06, 518, we do not abide a view that
    precludes     dismissal,        following       the   required       analysis,      when     a
    court determines alleged claims do not properly lend themselves
    to    class   certification.            See     
    Riley, supra
    ,    61    N.J.    at    225
    (holding      "a    class      action    should       lie    unless    it    is     clearly
    infeasible").
    In Riley, the Court examined the pre-trial denial of class
    certification for bait-and-switch type consumer fraud claims,
    (continued)
    N.J. 218, 228 (1972). The Court commented on this rule noting,
    "the draftsman was mindful of the difficulties involved and of
    the latitude required. It would be rare that a decision to deny
    a class action should be made on the face of the complaint."
    
    Ibid. 21 A-4398-13T4 where
    the defendants advertised a carpet deal at a special low
    price,   accompanied      by   a   free    gift,     and   when    the    plaintiffs
    attempted to take advantage of that deal, were redirected and
    upsold   a   more   expensive      product.        
    Id. at 222.
         The    Court
    considered the complaint and noted:
    No doubt a consumer class action may
    hold problems not found in an antitrust
    action or a stock fraud suit where some
    rather precise act or omission radiates harm
    throughout    the    class.        If    the
    representations to consumers are so diverse
    that all of the individual transactions must
    be tried, there would be no economy of
    effort and expense and the litigation would
    be unmanageable.
    [Id. at 227.]
    Under      these      circumstances,       the    Court       found   pre-trial
    dismissal     of    the    class   allegations        erroneous        because    the
    plaintiffs' complaint included "a showing of a possible basis
    for class relief" as to whether the defendants "ever intended to
    sell carpet on the terms advertised."                
    Id. at 229.
          Elaborating,
    the Court instructed:
    When, as here, the approach to the consumer
    appears to be sharp or slick, a plaintiff
    should be permitted to seek relevant data
    from [the] defendants so that an informed
    decision may be made on the class-action
    issue.    Here, for example, it might be
    revealing if [the] plaintiffs were permitted
    to inquire of [the] defendants as to how
    many sales were made on the advertised basis
    and how many "free gifts" were delivered.
    The answers might support the charge that a
    22                                A-4398-13T4
    bait-and-switch tactic was employed, or as
    suggested by the positions taken by [the
    defendants], that the advertisement was
    merely a pretext to obtain salable leads of
    persons in the market for carpet.
    [Ibid.]
    Contrary      to       plaintiffs'        suggestions          in       this    matter,    the
    test   does    not       merely       turn   on       the    stage        of    the    litigation.
    Rather, dismissal is dependent on the nature of the claims and
    the    propriety         of    their      presentation           as   a    class       action,      in
    accordance with the provisions of Rule 4:32-1.                                  We flatly reject
    plaintiffs'     urging          to    impose      a    bright-line             rule    prohibiting
    examination         of    the     propriety           of    class      certification           until
    discovery      is    undertaken.             See      e.g.,      Local         Baking    
    Products, supra
    , 421 N.J. Super. at 280 (upholding dismissal of class
    certification        when       putative       class        could     not       meet    "the     more
    demanding criteria of predominance and superiority" (citation
    and internal quotation marks omitted)).
    After    accepting            as   true     all      of    the      allegations         in   a
    complaint,      and       considering        the       issues     in       the    context      of    a
    challenge to class certification, the central inquiry remains:
    whether the putative class raises "questions of law or fact
    common to the members of the class [that] predominate over any
    questions affecting only individual members, and that a class
    23                                        A-4398-13T4
    action is superior to other available methods for the fair and
    efficient adjudication of the controversy."   R. 4:32-1(b)(3).
    Guided by that pronouncement, we turn to the facts at hand.
    Plaintiffs defined the proposed class in their complaint as:
    "All persons currently insured or previously
    insured by [NJM], Palisades . . . at any
    time during the six (6) year period from the
    date of filing of this lawsuit who presented
    UM/UIM, physical damage claims for their
    insured vehicles arising from vehicular
    collisions or other accidental losses and
    were denied coverage or compensation, or did
    not    otherwise    receive    coverage    or
    compensation, for diminution of value of
    their vehicles in response to these claims."
    The questions of law or fact common to all members are
    alleged as:
    (a) Whether     [defendants]   have    issued
    automobile insurance policies that expressly
    prohibit class members from recovering for
    diminution   of   value  of  their   vehicles
    arising from third-party UM/UIM vehicular
    collisions or other accidental losses;
    (b) Whether [defendants] have issued . . .
    policies that are ambiguous or silent with
    regard to [diminution of value coverage]
    . . . arising from third-party UM/UIM
    vehicular collisions or other accidental
    losses;
    (c) Whether    [defendants]   .  .   .   have
    improperly     denied    compensation     for
    diminution of value in response to third-
    party UM/UIM physical damage claims . . . ;
    (d) Whether [defendants] have engaged in a
    pattern or practice of failing to pay for
    diminution of value;
    24                         A-4398-13T4
    (e) Whether    [defendants]   breached,   and
    continue   to   breach,   their   contractual
    obligations by not, inter alia, paying for
    diminution of value claims.
    The    foundation       of   these   allegations          is   breach    of    each
    plaintiff's      respective      insurance       contract.           Although,         as
    plaintiffs    suggest,      insurance     contract       interpretation           is    a
    "[p]urely legal question," Badiali v. N.J. Mfrs. Ins. Group, 
    220 N.J. 544
    , 555 (2015), that alone will not permit these matters
    to proceed as a class action.                 The significant legal conflict
    centers on the terms of each insurance contract.                            Here, the
    contracts of the actual and presumed putative plaintiffs are not
    identical.
    There is no statutory or other regulatory directive which
    mandates the use of a standard form of automobile liability
    policy.   Automobile policy provisions, although reviewed by the
    DOBI,   remain     individualized     between      an    insurer     and     insured.
    Accordingly, there is no common provision directed to payment of
    diminution    of    value   damages      payable    as    a    result   of     UM/UIM
    claims.    The lack of uniformity in such contract coverage is
    easily illustrated by the two named defendant-insurers, whose
    respective policies contain divergent provisions governing such
    claims.
    Thus, an inquiry into the breach of such contracts may be
    as varied as the number of insurers that issue policies and the
    25                                   A-4398-13T4
    vehicles    those    policies   cover.         Even        when   policies      include
    similar provisions, such as the UM/UIM provisions in the NJM
    plaintiffs' policies, the facts and circumstances surrounding
    the claim and an insured's compliance with the policy terms to
    submit claims remains unique.
    Typicality        among     defendants        to        the     putative       class
    allegations   is    also   absent.       NJM    acknowledged          diminution       of
    value   damages     were   included   within      the       scope    of   the    stated
    coverage,5 and the NJM plaintiffs' claims were not denied, just
    not paid because they lacked sufficient proof to support the
    underlying basis for the amount sought.                       On the other hand,
    Palisades   argued    Todisco    never     filed       a    claim    asserting      such
    coverage, and if he had, that coverage dispute was subject to
    mandatory arbitration (an issue we separately analyze below).
    The     individualized       facts      and        circumstances         of       the
    relationship between each insurer and its insured also precludes
    predominance.       R. 4:32-1(b)(3) (stating the class certification
    5
    The record contains a form of NJM policy but not
    plaintiffs' actual policies.     We have identified the UM/UIM
    provision cited to govern plaintiff's claims.    We also observe
    Part D of this document, entitled "COVERAGE FOR DAMAGE TO YOUR
    AUTO," generally outlines the available coverage for, and
    limitations on liability to, payments for vehicle damage. Under
    a subsection entitled "EXCLUSIONS," the form policy expressly
    states "We will not pay for . . . Loss to your covered auto . .
    . due to diminution in value."    Because no party has discussed
    the impact, if any, of this clause upon the UM/UIM claim, we
    will not undertake such consideration.
    26                                        A-4398-13T4
    is appropriate when the court finds the questions of law or fact
    common to the class predominate over any questions affecting
    only individual members).            We recognize predominance does not
    require "all issues be identical among class members or that
    each class member be affected in precisely the same manner."
    Local No. 68 Welfare 
    Fund, supra
    , 192 N.J. at 383 (citing Fiore
    v. Hudson Cnty. Employees Pension Comm'n, 
    151 N.J. Super. 524
    ,
    528 (App. Div. 1977)).           However, the individualized nature of
    the     parties'      automobile      insurance        contracts           and        the
    circumstances      giving     rise   to     their    respective       claims          for
    reimbursement predominates over possible common questions among
    class members.        Moreover, contrary to plaintiffs' suggestion,
    the   insurance    contracts     between     the    different    plaintiffs           and
    their    respective     insurers     were     not     substantially         similar.
    Therefore,   neither     the    commonality        requirement       of    R.      4:32-
    1(a)(2) nor the predominance provision of R. 4:43-1(b)(3) were
    satisfied.
    Plaintiffs      also    urge    "the     trial       court's    unsolicited
    elimination of the putative class denied . . . the 'main thrust
    of the litigation' because the cost of litigating each claim
    individually      outweighs    the   amount    of    the    claim."       See    
    Riley, supra
    , 61 N.J. at 221.         We have defined the principle this way:
    Class      actions are generally appropriate
    where      individual plaintiffs have "small
    27                                       A-4398-13T4
    claims" which "are, in isolation, too small
    . . . to warrant recourse to litigation
    . . . ."    
    Iliadis, supra
    , 191 N.J. at 104
    (internal quotation marks omitted). In such
    instances,     "the     class-action    device
    equalizes    the    claimants'    ability    to
    zealously advocate their positions."      
    Ibid. That equalization principle
    remedies the
    incentive problem facing litigants who seek
    only a small recovery. "In short, the class
    action's equalization function opens the
    courthouse doors for those who cannot enter
    alone." 
    Ibid. [Local Baking Prods.,
    supra, 421 N.J. Super.
    at 280 
    (alteration in original).]
    Here, the damage claims asserted by the NJM plaintiffs' are
    not nominal.        Myska's claim of $14,399 approaches the maximum
    Special Civil Part $15,000 cognizable limit, R. 6:1-2(a)(5), and
    Wagner's     claim     of    $17,524        clearly       exceeds    that     amount.
    Certainly such demands are neither "too small . . . to warrant
    recourse to litigation" nor so insignificant to preclude legal
    representation forcing plaintiff to enter the courthouse alone.
    
    Iliadis, supra
    ,    191     N.J.    at        104   (alteration   in     original)
    (citation and internal quotation marks omitted).                      We reject as
    unfounded the suggestion that the size of the claims proffered
    by   Myska    and     Wagner    made    remedies         illusory    because     each
    "individual loss [was] too small to warrant a suit."                         Muhammad
    v. Cnty. Bank of Rehoboth Beach, Del., 
    189 N.J. 1
    , 16 (2006).
    Following our review, we find the motion judge's analysis
    of plaintiffs' allegations as individual to each plaintiff, such
    28                               A-4398-13T4
    that    the     factual      basis    for     each    claim        was     dependent        on    a
    specific individual experience and not common to the claims of
    the    other       plaintiffs,       is     supported        by     the        record.         This
    separateness of each claim precludes class certification.                                      Our
    review confirms the record supports the judge's findings and his
    conclusion to deny class certification to the parties' distinct
    claims    for      damages    resulting       from    separate          accidents        covered
    under their individualized policies.                         Further, the amount of
    damages       at    issue    for     each    claim      is        not     so     small    as     to
    disincentivize suit.
    2.
    Related to this issue is plaintiffs' attack on the scope of
    documents reviewed by the court in performing its analysis of
    the    class       certification      issue.         Plaintiffs           argue     the     judge
    erroneously         considered       documents       outside       the     complaint.            We
    reject this contention as meritless.
    In its review, a court may consider documents specifically
    referenced in the complaint "without converting the motion into
    one for summary judgment."                E. Dickerson & Son, Inc. v. Ernst &
    Young,    LLP,      361   N.J.     Super.     362,    365     n.1       (App.     Div.    2003),
    aff’d, 
    179 N.J. 500
    (2004).                 "In evaluating motions to dismiss,
    courts consider 'allegations in the complaint, exhibits attached
    to the complaint, matters of public record, and documents that
    29                                         A-4398-13T4
    form the basis of a claim.'"              Banco Popular N. Am. v. Gandi, 
    184 N.J. 161
    , 183 (2005) (quoting Lum v. Bank of Am., 
    361 F.3d 217
    ,
    222 n.3 (3d Cir.), cert. denied, 
    543 U.S. 918
    , 
    125 S. Ct. 271
    ,
    160    L.   Ed.    2d   203    (2004)).         "It   is   the    existence       of    the
    fundament     of    a   cause    of   action     in   those      documents       that    is
    pivotal; the ability of the plaintiff to prove its allegations
    is not at issue."        
    Ibid. Here, in addition
    to examining the complaint, the judge
    considered the insurance policies, correspondence from NJM and
    Palisade's purportedly denying the diminution of value claims,
    which attached the CC reports presented by Myska and Wagner.
    Although     the   complaint      does    not    describe        those   documents       in
    detail, its provisions certainly reference them, and we find no
    error in the judge's review when determining the motions.                               See
    Rapaport v. Robin S. Weingast & Assocs., 
    859 F. Supp. 2d 706
    ,
    714 (D.N.J. 2012) ("[W]hen allegations contained in a complaint
    are    contradicted       by    the   document        it    cites,       the     document
    controls." (citation and internal quotation marks omitted)).
    We also reject as unavailing plaintiffs' suggestions the
    judge,      when   reviewing     these    additional       documents,          improperly
    drew     inferences      favoring        NJM    and    Palisades,        rather        than
    indulgently granting all favorable inferences to them.                              Thus,
    plaintiffs argue he improperly resolved key factual disputes,
    30                                    A-4398-13T4
    such as whether plaintiffs submitted claims for diminution of
    value and whether defendants denied those claims, in favor of
    NJM and Palisades.
    We reject this argument, as the language in the documents
    is clear and not susceptible to more than one interpretation.
    NJM's   correspondence,     after   considering   the   NJM   plaintiffs'
    respective demands, stated payment would not be issued "at this
    time"   and   specified     additional   documentation    required     for
    further review and consideration.        Todisco's letter to Palisades
    did not articulate the nature or amount of his purported loss.
    3.
    Plaintiffs next contend the trial court took sua sponte
    action and violated their rights of due process by striking
    their class claims without proper notice.         We are not persuaded.
    "[D]ue process requires an opportunity to be heard at a
    meaningful time and in a meaningful manner."         Doe v. Poritz, 
    142 N.J. 1
    , 106 (1995).       As plaintiffs point out, courts must guard
    against sua sponte action or "resort[ing] to a 'shortcut' for
    the purposes of 'good administration' and circumvent[ing] the
    basic requirements of notice and an opportunity to be heard."
    Klier v. Sordoni Skansa Constr. Co., 
    337 N.J. Super. 76
    , 84-85
    (App. Div. 2001).     See Curzi v. Raub, 
    415 N.J. Super. 1
    , 25-26,
    28 (App. Div. 2010).
    31                           A-4398-13T4
    Here, in addition to seeking dismissal for failure to state
    a     claim,   NJM     sought   dismissal       of   the      complaint's      class
    allegations and demands for "[c]ertification of this action as a
    class pursuant to [Rule] 4:32."                Specifically, NJM argued the
    NJM plaintiffs' complaint presented no actionable allegations
    because their claims had not been denied, but rather unpaid
    pending further support.          Palisades maintained Todisco had not
    submitted a claim.           Alternatively, NJM requested the immediate
    severance of any surviving claims by Myska and Wagner.                            The
    notice of motion and the supporting pleadings placed plaintiffs
    on notice their assertions of class certification were attacked
    as     improper      and   unwarranted.         We     find    no   due     process
    deprivations.
    D.
    Plaintiffs assert the judge erred in concluding the CFA did
    not apply to the denial of insurance claims, arguing he failed
    to    recognize      their    claims   alleged       unconscionable       business
    practices, which are cognizable under the CFA.                 We disagree.
    "The language of the CFA evinces a clear legislative intent
    that its provisions be applied broadly in order to accomplish
    its    remedial   purpose,      namely,   to    root    out    consumer     fraud."
    Lemelledo v. Benefit Mgmt. Corp., 
    150 N.J. 255
    , 264 (1997).
    "Accordingly, our courts have invoked it to cover a wide variety
    32                                   A-4398-13T4
    of   practices."      
    Ibid. In Lemelledo, the
       Court   considered
    whether the CFA applies to commercial lenders who increase the
    principal amount of a loan by adding loan-related services, such
    as credit insurance, that the borrowers may not want.                    
    Id. at 259-60.
        In discussing the CFA's application, the Court stated
    "although several lower courts have held that the payment of
    insurance benefits is not subject to the CFA, our reading of the
    CFA convinces us that the statute's language is ample enough to
    encompass the sale of insurance policies as goods and services
    that are marketed to consumers."               
    Id. at 265
    (citations and
    footnote omitted).      Accordingly, the CFA was held applicable to
    insurance sales practices.        
    Id. at 266.
    "To prevail on a CFA claim, a plaintiff must establish
    three     elements:   '1)   unlawful      conduct    by    defendant;    2)    an
    ascertainable loss by plaintiff; and 3) a causal relationship
    between    the   unlawful     conduct    and   the   ascertainable      loss.'"
    Zaman v. Felton, 
    219 N.J. 199
    , 222 (2014) (quoting Bosland v.
    Warnock Dodge, Inc., 
    197 N.J. 543
    , 557 (2009)).                Under the CFA
    an "unlawful practice" is defined to include
    unconscionable      commercial      practice,
    deception, fraud, false pretense, false
    promise, misrepresentation, or the knowing,
    concealment, suppression, or omission of any
    material fact with intent that others rely
    upon   such   concealment,   suppression   or
    omission, in connection with the sale or
    advertisement of any merchandise or real
    33                              A-4398-13T4
    estate, or with the subsequent performance
    of such person as aforesaid, whether or not
    any person has in fact been misled, deceived
    or damaged thereby.
    [N.J.S.A. 56:8-2.]
    Further, "[t]he Legislature included 'services' within the
    definition    of    'merchandise,'            a     term    that       encompasses         'any
    objects,     wares,     goods,         commodities,         services          or    anything
    offered,    directly       or    indirectly         to     the   public       for    sale.'"
    D'Agostino    v.    Maldonado,         
    216 N.J. 168
    ,    187    (2013)      (quoting
    N.J.S.A. 56:8-1(c)).            Thus, although the CFA must be interpreted
    "'broadly to protect consumers from a wide variety of abhorrent
    deceptive    practices,'          it    has        meaningful       limits."            
    Ibid. (quoting Lee v.
      First     Union      Nat'l       Bank,    
    199 N.J. 251
    ,    258
    (2009)).
    While, we agree Lemelledo authorizes pursuit of a private
    right of action against an insurance company for "fraudulent,
    deceptive    or    other    similar          kind    of    selling       or    advertising
    practices," Daaleman v. Elizabethtown Gas Co., 
    77 N.J. 267
    , 271
    (1978), there are limits on the statute's application.                                     For
    example, the CFA is not appropriate where a regulatory scheme
    "deal[s]    specifically,         concretely,         and       pervasively        with    [a]
    particular    activity,         implying       a     legislative        intent       not     to
    subject parties to multiple regulations that, as applied, will
    work at cross-purposes."               
    Lemelledo, supra
    , 150 N.J. at 270.
    34                                      A-4398-13T4
    Further,    while   the     CFA    "encompass[es]        the   sale    of   insurance
    policies as goods and services that are marketed to consumers,"
    it was not intended as a vehicle to recover damages for an
    insurance company's refusal to pay benefits. 
    Id. at 265
    .                             See
    Nikiper v. Motor Club of Am. Cos., 
    232 N.J. Super. 393
    , 400-01
    (App. Div.), certif. denied, 
    117 N.J. 139
    (1989); In re Van
    Holt, 
    163 F.3d 161
    , 168 (3d Cir. 1998) ("The mere denial of
    insurance benefits to which the plaintiffs believe[] they [are]
    entitled    does     not      comprise         an   unconscionable          commercial
    practice.").
    The    NJM    plaintiffs          assert      no     facts      alleging       NJM
    fraudulently procured their agreement for coverage.                          In fact,
    the   availability    of     coverage     under     the    policy     purchased      was
    conceded.        Therefore,       the   essence     of    plaintiffs'       causes   of
    action involve whether they filed and supported a claim for a
    specified amount of benefits under their respective policies —
    issues which fall outside the scope of the CFA.                       Kuhnel v. CNA
    Ins. Cos., 
    322 N.J. Super. 568
    , 582 (App. Div. 1999), certif.
    denied, 
    163 N.J. 12
    , cert. denied, 
    531 U.S. 819
    , 
    121 S. Ct. 61
    ,
    
    148 L. Ed. 2d 27
    (2000)            See also Pierzga v. Ohio Cas. Group of
    Ins. Cos., 
    208 N.J. Super. 40
    , 47 (App. Div.), ("[T]he insurance
    industry    is   already     heavily     regulated        by   the    Department     of
    Insurance[,       making]     exclusive         regulatory      jurisdiction         of
    35                                  A-4398-13T4
    insurance companies, at least with respect to the payment of
    claims, . . . within the Department of Insurance."), certif.
    denied, 
    104 N.J. 399
    (1986).
    We are not persuaded by plaintiffs' reliance on Weiss v.
    First Unum Life Insurance Company, 
    482 F.3d 254
    (3d Cir. 2007).
    In   that     matter,     the    plaintiff's     suit   claimed    the   defendant
    discontinued payment of his disability benefits as part of a
    racketeering scheme involving an intentional and illegal policy
    of rejecting expensive payouts to disabled insureds.                       
    Id. at 256.
       After review, the court reinstated the plaintiff's claims
    under   the    Racketeer        Influenced     and   Corrupt    Organizations   Act
    (RICO), 18 U.S.C.A. §§ 1961-1968.               
    Id. at 269.
         In its analysis,
    the court examined whether the plaintiff's claim was covered by
    the CFA, which could undercut a RICO suit.                        
    Id. at 265
    -66.
    Noting it did "not share the District Court's conviction that
    the CFA and its treble damages provision are inapplicable to
    schemes to defraud insureds of their benefits," 
    id. at 266,
    the
    Third Circuit concluded "[t]he CFA covers fraud both in the
    initial sale (where the seller never intends to pay), and fraud
    in the subsequent performance (where the seller at some point
    elects not to fulfill its obligations)."                
    Ibid. We need not
    determine the soundness of this legal analysis
    because     the   facts    in    Weiss   are    significantly     distinguishable
    36                               A-4398-13T4
    from those at hand.         The court in Weiss found the CFA applied to
    allegations       of      fraudulent      discontinuation         of     previously
    authorized benefits.          The Court did not discuss the precedent we
    have   cited,     which    excludes    determination       of    initial      coverage
    disputes.       
    Nikiper, supra
    ,    232   N.J.   Super.      at    401;    
    Kuhnel, supra
    , 322 N.J. Super. at 582.
    Myska and Wagner also maintain NJM's practice of failing to
    disclose an insured's right to seek compensation for diminution
    of value, not merely repair of their vehicles, fell within the
    ambit of the CFA.         We disagree.
    "[A]n insured is chargeable with knowledge of the contents
    of an insurance policy in the absence of fraud or inequitable
    conduct on the part of the carrier."                   Edwards v. Prudential
    Prop. & Cas. Co., 
    357 N.J. Super. 196
    , 204 (App. Div.), certif.
    denied, 
    176 N.J. 278
    (2003).              "Normally, insurance purchasers
    are    expected   to   read    their    policies     and   the    law    may    fairly
    impose upon [them] such restrictions, conditions and limitations
    as the average insured would ascertain from such reading."                           
    Id. at 204-205
      (alteration      in    original)     (citations        and    internal
    quotation marks omitted).             See also Millbrook Tax Fund, Inc. v.
    Henry & Assocs., Inc., 
    344 N.J. Super. 49
    , 53 (App. Div. 2001)
    ("[A] policy holder is obligated to read the policy he receives
    and is bound by the clear terms thereof").
    37                                    A-4398-13T4
    E.
    Our final consideration concerns the arbitration provision
    contained within the Palisades policy.             Todisco argues the trial
    court erred in dismissing his claims in their entirety in favor
    of arbitral review.           Supplemental submissions filed by Todisco
    rely on Atalese, which defines the necessary requirements of a
    clause waiving one's right to sue in court, in favor of binding
    parties to pursue arbitration.          
    Atalese, supra
    , 219 N.J. at 442-
    44.   Atalese was decided after the trial court reviewed this
    matter, so the judge did not have the benefit of the Court's
    guidance.
    In Atalese, the Court emphasized an arbitration clause in a
    contract must "assure that the parties know that in electing
    arbitration    as   the   exclusive     remedy,    they   are     waiving   their
    time-honored right to sue."            
    Id. at 444
    (citation and internal
    quotation marks omitted).          "By its very nature, an agreement to
    arbitrate    involves     a   waiver   of   a   party's   right    to   have   her
    claims and defenses litigated in court."              NAACP of Camden Cnty.
    E. v. Foulke Mgmt. Corp., 
    421 N.J. Super. 404
    , 425 (App. Div.),
    certif. granted, 
    209 N.J. 96
    (2011), appeal dismissed, 
    213 N.J. 47
    (2013).    The Court in Atalese has clarified the scope of this
    requirement in the context of arbitration clauses contained in
    consumer contracts.       
    Atalese, supra
    , 219 N.J. at 442-43.
    38                                A-4398-13T4
    "An agreement to arbitrate, like any other contract, 'must
    be the product of mutual assent, as determined under customary
    principles of contract law.'"           
    Id. at 442
    (quoting 
    NAACP, supra
    ,
    421 N.J. Super. at 424).            The mutual agreement must contain a
    provision waiving the right to pursue judicial determination of
    the   parties'      respective    rights     and       responsibilities.         
    Ibid. This is because
    "an average member of the public may not know —
    without      some   explanatory     comment        —    that    arbitration      is    a
    substitute for the right to have one's claim adjudicated in a
    court   of     law."     
    Ibid. Therefore, "'[a]n effective
         waiver
    requires a party to have full knowledge of his [or her] legal
    rights and intent to surrender those rights.'"                   
    Ibid. (quoting Knorr v.
       Smeal,   
    178 N.J. 169
    ,   177        (2003)).       The     Court
    emphasized:
    Our jurisprudence has stressed that when a
    contract contains a waiver of rights —
    whether in an arbitration or other clause —
    the waiver must be clearly and unmistakably
    established.    Thus, a clause depriving a
    citizen of access to the courts should
    clearly   state   its  purpose.    We  have
    repeatedly stated that [t]he point is to
    assure that the parties know that in
    electing   arbitration   as   the exclusive
    remedy, they are waiving their time-honored
    right to sue.
    [
    Atalese, supra
    , 219 N.J. at 444 (alteration
    in   original)   (citations   and   internal
    quotation marks omitted).]
    39                                     A-4398-13T4
    We recite the entirety of the arbitration provision in the
    Palisades policy, found in Part E:
    If we and an insured do not agree whether
    that person is legally entitled to recover
    damages under this Part; or as to the amount
    of damages; either party may make a written
    demand for arbitration. In this event, each
    party will select an arbitrator.     The two
    arbitrators will select a third.     If they
    cannot agree within 30 days, either may
    request that selection be made by a judge of
    a court having jurisdiction.
    Each party will pay the expenses it incurs
    and   bear   the  expenses of   the  third
    arbitrator equally.
    Unless   both    parties   agree   otherwise,
    arbitration will take place in the county in
    which the named insured lives.    Local rules
    of law as to procedure and evidence will
    apply.        A decision agreed to by two of
    the three arbitrators will be binding as to:
    1. Whether the insured is legally
    entitled to recover damages; and
    2. The amount of damages.
    The decision is binding only if the amount
    does not exceed the minimum limit for
    liability   specified   by    the financial
    responsibility law of New Jersey.    If the
    amount exceeds that limit, either party may
    demand the right to a trial for all issues
    of liability and damages. . . .
    It is clear, the Palisades contract fails Atalese's basic
    test.   The language does not identify the insured's clear and
    unmistakable    waiver   of   the   right    to    seek   determination   of
    disputes   in   a   judicial    forum       when   choosing   arbitration.
    40                             A-4398-13T4
    
    Atalese, supra
    , 219 N.J. at 444.                        Accordingly, the arbitration
    provision in the Palisades contract is unclear and ambiguous,
    and,    therefore,         unenforceable.                   
    Id. at 448.
             See     also
    Dispenziere v. Kushner Cos., 
    438 N.J. Super. 11
    , 20 (App. Div.
    2014) (invalidating an arbitration provision because it "failed
    to provide [the] plaintiffs any notice that they were giving up
    their right to seek relief in a judicial forum").
    Despite       the   flaws     of     the       Palisades         arbitration       clause,
    however,    Todisco's          action     is     not        saved.       As    noted,     Todisco
    produced no evidence he submitted a claim demanding payment for
    diminution      of     value     damages.             His    February       15,   2013        letter
    contains no facts or monetary calculation.                              Further, Todisco did
    not    comply    with      the     subsequent          requests       for      proof    of     loss,
    required by the claims provisions within Part F of his policy.
    Therefore,       his       claims     for        breach       of      contract         cannot    be
    sustained.
    III.
    In   summary,        we     find     no        flaw    with      the     trial     judge's
    determination         to    deny    class        certification            or    the     procedure
    employed in that examination.                         We conclude the CFA does not
    apply to the dispute regarding payment or scope of coverage.
    Finally,     although        we     find       the      arbitration            clause     in    the
    Palisades       policy      is    unenforceable,              we     nevertheless        conclude
    41                                       A-4398-13T4
    dismissal of Todisco's complaint was warranted based upon his
    noncompliance with the unambiguous claims procedure.
    Affirmed, as modified.
    42                      A-4398-13T4