IN THE MATTER OF ERIC J. BRUNO (NEW JERSEY DEPARTMENT OF LAW AND PUBLIC SAFETY) ( 2021 )


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  •                              NOT FOR PUBLICATION WITHOUT THE
    APPROVAL OF THE APPELLATE DIVISION
    This opinion shall not "constitute precedent or be binding upon any court ." Although it is posted on the
    internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.
    SUPERIOR COURT OF NEW JERSEY
    APPELLATE DIVISION
    DOCKET NO. A-0967-19
    IN THE MATTER OF ERIC J.
    BRUNO and MIRAKILL
    BRANDS, LLC.
    __________________________
    Submitted March 3, 2021 – Decided March 25, 2021
    Before Judges Sumners and Geiger.
    On appeal from the Department of Law and Public
    Safety, Division of Consumer Affairs.
    Levenson Law, LLC, attorneys for appellants Eric J.
    Bruno and Mirakill Brands, LLC (Scott Levenson, on
    the brief).
    Gurbir S. Grewal, Attorney General, attorney for
    respondent New Jersey Bureau of Securities (Jane C.
    Schuster, Assistant Attorney General, of counsel; Evan
    A. Showell, Deputy Attorney General, on the brief).
    PER CURIAM
    Appellants Eric J. Bruno and Mirakill Brands, LLC (Mirakill), appeal a
    September 24, 2019 final order issued by Christopher W. Gerold, Chief of the
    New Jersey Bureau of Securities (the Bureau), that adopted the August 9, 2019
    summary decision of Administrative Law Judge (ALJ) Thomas Betancourt in its
    entirety. We affirm.
    We discern the following facts from the record. Mirakill was a Nevada
    limited liability company (LLC) with offices in Old Tappan, New Jersey. BBA
    Enterprises, LLC (BBA), was the managing member of Mirakill. Bruno owned
    fifty-one percent of BBA and served as its president.
    Mirakill described its mission as developing a proprietary antimicrobial
    product designed to prevent the growth of harmful bacteria on high-contact
    surfaces.   Mirakill and Bruno offered and sold membership interests and
    warrants called "units" to prospective investors. Prospective investors were
    provided with a confidential private placement memorandum (PPM) that "set
    forth the nature of the business, risks, executives, consultants, projected
    revenues, use of funds, together with other information."    The PPM stated
    Mirakill intended to raise up to $2,500,000, to be used for administrative,
    production, and other uses in specified amounts.
    Mirakill also provided prospective investors with an Interest Purchase
    Agreement (IPA) which confirmed they received the PPM and that their decision
    to invest was based on the information contained in the PPM. At least eight
    investors purchased interests and warrants, raising approximately $137,500.
    A-0967-19
    2
    The Bureau investigated Bruno and Mirakill to determine if they violated
    the Uniform Securities Law (1997) (the Securities Law), N.J.S.A. 49:3-47 to -
    76. The investigation included the deposition of Bruno and Gerard Adams,
    Mirakill's marketing and branding expert.       Based on the documents and
    information compiled during the investigation, Bureau Chief Gerold made the
    following findings:
    1. Eric J. Bruno, residing in River Vale, New Jersey,
    was the President of Mirakill from at least July 2013 to
    June 2014 (the "Relevant Period"). Bruno has never
    been registered with the Bureau in any capacity.
    2. Mirakill was a Nevada [LLC] formed on July 1, 2013
    and dissolved on June 12, 2014 with offices located [in]
    . . . Old Tappan, New Jersey. BBA Enterprises LLC
    ("BBA") was the managing member of Mirakill. BBA
    was a Delaware limited liability company formed on
    June 12, 2012. Bruno was the President of BBA and
    owned a 51% stake in the company. Bruno cancelled
    BBA's limited liability registration with the Delaware
    Secretary State on June 14, 2014.
    Offer and Sale of Unregistered Mirakill Securities
    3. Mirakill purported to be a start-up business that
    would be developing an improved, proprietary
    antimicrobial additive designed to prevent the growth
    of harmful microorganisms with industrial uses
    including plastics, paints, and filters (the "Mirakill
    Product").
    4. During the Relevant Period, [appellants] offered and
    sold unregistered securities in the form of membership
    A-0967-19
    3
    interests and warrants to buy membership interests in
    Mirakill. Each membership interest and warrant to buy
    a membership interest in Mirakill was sold as one "unit"
    (the "Mirakill Securities").
    5. [Appellants] raised approximately $137,000 from
    the sale of the unregistered Mirakill Securities to at
    least seven New Jersey residents.
    6. The Mirakill Securities are securities as defined in
    N.J.S.A. 49:3-49(m) of the Securities Law and were
    required by N.J.S.A. 49:3-60 to be registered with the
    Bureau, federally covered, or exempt from registration.
    7. The Mirakill Securities were not registered with the
    Bureau, "federally covered" or otherwise exempt from
    registration.
    8. In or about September or October 2013, [appellants],
    along with two other officers of Mirakill, held an event
    for prospective Mirakill investors. Approximately
    [thirty] to [forty] individuals attended. During the
    event, Bruno provided an overview of the Mirakill
    Product to the prospective investors, as well as its
    potential applications, and discussed the amount of
    funds that would be required to bring the Mirakill
    Product to market. After the event, several of the
    attendees purchased the Mirakill Securities.
    9. Mirakill's investors were provided the Mirakill PPM
    describing the Mirakill Securities, the nature of
    Mirakill's business risks, executives, consultants,
    project revenues, use of funds, and other material
    information that would be useful to investors.
    10.    Mirakill investors were also provided a
    subscription    agreement      ("Interest   Purchase
    Agreement") [(IPA)] to sign that was an exhibit to the
    A-0967-19
    4
    Mirakill PPM. The [IPA] confirmed that they had been
    provided a copy of the PPM and that their investment
    decision was based on the information contained in the
    Mirakill PPM. Bruno countersigned the [IPAs] as
    President of Mirakill.
    11. In addition to countersigning the [IPA], Bruno
    personally met with certain investors, received and
    deposited investment checks, and received wire
    transfers into accounts that he controlled.
    Misuse of Investor Funds
    12. Investor funds were deposited or wired into an
    account ending in 1735 held in the name of Mirakill
    Brands, LLC at Oppenheimer & Co., Inc. (the "Mirakill
    Account"). The Mirakill Account was opened on
    August 27, 2013. Bruno and another office of Mirakill
    were the only authorized signatories.
    13. Bruno and Mirakill, through Bruno, made material
    misstatements of fact to investors through the Mirakill
    PPM, which stated investor funds would be use for:
    a. administrative uses, including office space,
    salaries, and professional fees.
    b. production of the Mirakill Product, including
    purchase of raw materials, deposits, packaging,
    and other direction productions costs; and
    c. other business uses including intellectual
    property registration, working capital, research
    and development, and marketing of the Mirakill
    Product.
    14. Contrary to the statements in the Mirakill PPM, and
    without disclosure to Mirakill investors, Bruno used
    A-0967-19
    5
    investors' funds for his own personal expenses and
    entertainment.
    15. Bruno misused at least $82,000 of investor funds.
    The misuse of investor funds from the Mirakill Account
    included:
    a. Cash withdrawals at ATMs totaling $28,148;
    b. Automobile lease and insurance payments
    totaling $1,500;
    c. Debit card charges at restaurants, liquor stores,
    and grocery stores totaling $19,388;
    d. Debit card charges at a New York "gentleman's
    club" totaling $7,134;
    e. Limousine services totaling $2,222.18;
    f. Pharmacy, gas station, and convenience store
    purchases totaling $1,033; and
    g. Clothing and dry[-]cleaning expenses totaling
    $2,333.
    16. Bruno also transferred $21,000 from the Mirakill
    Account to BBA's bank account at Wells Fargo ending
    in 5247, which he misused as follows:
    a. Debit card purchases at the same New York
    "gentleman's club" totaling $1,649;
    b. Cash withdrawals from ATMs and counter
    withdrawals totaling $18,108; and
    A-0967-19
    6
    c. Debit card charges for other personal expenses
    including restaurant meals, limousine services,
    gasoline, and dry cleaning.
    The Bureau Chief determined that appellants committed the following
    violations of the Securities Law:
    18. Bruno and Mirakill, through Bruno, made untrue
    statements of material facts and/or omitted . . .
    material facts necessary in order to make the
    statements made, in light of the circumstances under
    which they were made, not misleading to investors
    in connection with the offer and sale of securities.
    19. Each omission or materially false statement
    constitutes a violation of N.J.S.A. 49:3-52(b).
    ....
    22. Bruno and Mirakill, through Bruno, offered and
    sold securities that were not registered with the
    Bureau.
    23. The Mirakill Securities were required to be
    registered with the Bureau, federally covered, or
    exempt pursuant to N.J.S.A. 49:3-60.
    24. Each offer or sale of unregistered securities
    constitutes a violation of N.J.S.A. 49:3-60 and is
    cause for the imposition of civil monetary penalties
    pursuant to N.J.S.A. 49:3-60.
    ....
    26. Bruno acted as an agent, as defined under
    N.J.S.A. 49:3-49(b), in effecting or attempting to
    A-0967-19
    7
    effect transactions in Mirakill Securities from and in
    New Jersey.
    27. Bruno was not registered with the Bureau as an
    agent of Mirakill.
    28. Bruno violated N.J.S.A. 49:3-56(a), which
    provides, among other things, that only persons
    registered with the Bureau may lawfully act as
    agents.
    ....
    31. Mirakill employed Bruno to act as an agent, as
    defined under N.J.S.A. 49:3-49(b), to attempt to
    effect transactions in securities in or from New
    Jersey.
    32. Mirakill's conduct constituted employing an
    agent who was not registered with the Bureau in
    violation of N.J.S.A. 49:3-56(h).
    On May 23, 2018, the Bureau Chief: (1) ordered Mirakill and Bruno to
    cease and desist from further violations of the Securities Law; (2) assessed a
    $100,000 civil monetary penalty against Mirakill and Bruno, jointly and
    severally, for their violations of the Securities Law; and (3) denied Mirakill and
    Bruno any exemptions under N.J.S.A. 49:3-50(a), (b).
    Appellants filed a contesting answer and requested a hearing. In their
    answer, they admitted that Bruno "has never been registered with the Bureau in
    any capacity," but claimed that he met an exemption to register under N.J.S.A.
    A-0967-19
    8
    49:3-50(b) "because sales were made to less than ten (10) [New Jersey]
    residents." This matter was then transferred to the Office of Administrative Law
    as a contested case and assigned to ALJ Betancourt.
    The parties cross-moved for summary decision pursuant to N.J.A.C. 1:1-
    12.5. The cross-motions were supported by voluminous certifications, exhibits,
    and the deposition transcripts. On August 9, 2019, ALJ Betancourt issued an
    Initial Decision granting summary decision to the Bureau, denying appellants'
    cross-motion, and affirming the Bureau Chief's May 23, 2018 summary order.
    The ALJ concluded that the evidence was "so one sided that [the Bureau] must
    prevail as a matter of law."
    The ALJ excluded the unsworn certifications of Adam Bruno, Dr. Gregori
    Moriello, and Christine Schneidman from consideration because they did not
    comply with Rule 1:4-4(b). He considered Bruno's suspect expenditures "the
    most troubling" and "unexplained" of the allegations.        Appellants did not
    support their "blanket statement" that investor funds spent on "dinners, outings,
    gentlemen's clubs, and the like" were for manufacturing supplies, equipment, or
    recruitment of Advisory Board members and additional capital.           The ALJ
    observed "[t]here is no real dispute that Bruno used investor funds for other than
    Mirakill business." He also noted "[t]here are no descriptions of events where
    A-0967-19
    9
    Advisory Board members are recruited . . . [or] description of events where
    additional capital [was] sought. Nothing at all is said about the large amount of
    ATM withdrawals."
    Furthermore, the ALJ found "Bruno and Mirakill failed to disclose this
    use of company funds to potential investors. The use of investor funds is a
    material fact and must be disclosed."       Prior to investing in Mirakill, Marc
    Demyen, George Venizelos, Michael DiGiorgio, and Michael Baldino "were not
    apprised by Bruno that investor funds would be used for Bruno's personal
    benefit, expenses and entertainment. None of them would have invested in
    Mirakill had they been so apprised."
    The ALJ further found the Mirakill interests were securities as
    expansively defined by N.J.S.A. 49:3-49(m) and unregistered securities in
    violation of N.J.S.A. 49:3-60 and that "Mirakill refer[red] to the Units as
    securities several times in both the PPM and the Agreement." Thus, appellants
    failed to demonstrate that the Mirakill interests were exempt under N.J.S.A.
    49:3-50(b)(9):
    [Appellants] offer no evidence that they reasonably
    believed that all buyers are purchasing for investment.
    They have not established that there was no
    renumeration. In fact, Bruno received renumeration by
    his misuse of investor funds to pay personal expenses.
    Likewise, [appellants] have not offered any evidence
    A-0967-19
    10
    that the Mirakill securities were not offered or sold by
    general solicitation of any general advertisement.
    [Appellants] have admitted that the Mirakill securities
    were not registered.
    Additionally, Bruno acted as an unregistered "agent for Mirakill when he
    solicited investments from various individuals,' in violation of N.J.S.A. 49:3-
    56(a) and, in turn, that Mirakill employed Bruno as an unregistered agent in
    violation of N.J.S.A. 49:3-56(h).
    Lastly, the ALJ found that Bruno "misrepresented the use of investor
    funds to at least five individuals[.]" He "sold, or solicited the sale of, securities
    to at least five individuals," in violation of the Security Law, which carries up
    to a $10,000 penalty for the first violation and up to a $20,000 penalty for each
    subsequent violation under N.J.S.A. 49:3-70.1.
    Thus, the ALJ affirmed the Bureau Chief's May 23, 2018 summary order.
    Appellants filed written exceptions to the Initial Decision, contending the
    decision was flawed procedurally and substantively. The Bureau contended the
    exceptions were both substantively without merit and procedurally deficient
    under N.J.A.C. 1:1-18.4(b)(2), (3).
    The Bureau Chief issued a September 24, 2019 final order adopting the
    ALJ's Initial Decision in its entirety. The Final Order: (1) ordered Mirakill and
    A-0967-19
    11
    Bruno to cease and desist from further violations of the Securities Law; (2)
    assessed a $100,000 civil monetary penalty against Mirakill and Bruno, jointly
    and severally; (3) denied Mirakill and Bruno any exemptions under N.J.S.A.
    49:3-50(a)(9), (10), and (11) and N.J.S.A. 49:3-50(b); and (4) ordered that the
    exemption from registration requirements provided by N.J.S.A. 49:3-56(b), (c),
    and (g) be revoked as to Bruno and Mirakill. This appeal followed.
    Appellants raise the following points for our consideration:
    I. THE ALJ ERRED IN GRANTING SUMMARY
    DECISION AND THE COMMISSIONER ACTED
    ARBITRARILY    AND   CAPRIC[I]OUSLY   IN
    ADOPTING HIS FINDINGS THAT MIRAKILL’S
    OFFERING    IS   NOT    EXEMPT     FROM
    REGISTRATION PURSUANT TO N.J.S.A. 49:3-
    50(b)(9).
    II. THE ALJ ERRED IN GRANTING SUMMARY
    DECISION AND THE COMMISSIONER ACTED
    ARBITRARILY    AND     CAPRIC[I]OUSLY IN
    ADOPTING HIS FINDINGS THAT [APPELLANTS]
    ARE NOT EXEMPT FROM REGISTRATION
    PURSUANT TO N.J.S.A. 49:3-56(b).
    III. THE ALJ ERRED IN GRANTING SUMMARY
    DECISION AND THE COMMISSIONER ACTED
    ARBITRARILY     AND   CAPRIC[I]OUSLY   IN
    ADOPTING HIS FINDINGS THAT THERE EXISTS
    NO GENUINE ISSUES OF MATERIAL FACT AS TO
    WHETHER THE MIRAKILL LLC "MEMBERSHIP
    UNITS" CONSTITUTE SECURITIES.
    A-0967-19
    12
    IV. THE ALJ ERRED IN GRANTING SUMMARY
    DECISION AND THE COMMISSIONER ACTED
    ARBITRARILY    AND    CAPRIC[I]OUSLY  IN
    ADOPTING HIS FINDINGS THAT THERE EXISTS
    NO GENUINE ISSUES OF MATERIAL FACT AS TO
    WHETHER [APPELLANTS] MADE MATERIALLY
    FALSE AND/OR MISLEADING STATEMENTS
    AND/OR OMITTED MATERIAL FACTS IN THEIR
    OFFERING.
    V. THE ALJ ERRED IN GRANTING SUMMARY
    DECISION AND THE COMMISSIONER ACTED
    ARBITRARILY    AND    CAPRIC[I]OUSLY  IN
    ADOPTING HIS FINDINGS THAT THERE EXISTS
    NO GENUINE ISSUES OF MATERIAL FACT AS TO
    WHETHER [APPELLANTS] MISUSED ANY
    INVESTOR FUNDS.
    Appellate review of a final agency decision is limited. In re Carter, 
    191 N.J. 474
    , 482 (2007). We do not ordinarily overturn a final agency decision "in
    the absence of a showing that it was arbitrary, capricious or unreasonable, or
    that it lacked fair support in the evidence." 
    Ibid.
     (quoting Campbell v. Dep't of
    Civ. Serv., 
    39 N.J. 556
    , 562 (1963)).       In general, our role is limited to
    determining:
    (1) whether the agency’s action violates express or
    implied legislative policies, that is, did the agency
    follow the law; (2) whether the record contains
    substantial evidence to support the findings on which
    the agency based its action; and (3) whether in applying
    the legislative policies to the facts, the agency clearly
    erred in reaching a conclusion that could not reasonably
    have been made on a showing of the relevant factors.
    A-0967-19
    13
    [Mazza v. Bd. of Trs., 
    143 N.J. 22
    , 25 (1995) (citing
    Campbell, 
    39 N.J. at 562
    ).]
    Moreover, in reviewing final agency decisions, we "must defer to an
    agency's expertise and superior knowledge of a particular field." Carter, 
    191 N.J. at 483
     (quoting Greenwood v. State Police Training Ctr., 
    127 N.J. 500
    , 513
    (1992)). "[I]f substantial evidence supports the agency's decision, 'a court may
    not substitute its own judgment for the agency's even though the court might
    have reached a different result.'" 
    Ibid.
     (quoting Greenwood, 
    127 N.J. at 513
    ).
    However, we are not "bound by the agency's interpretation of a statute or its
    determination of a strictly legal issue." 
    Ibid.
     (quoting Mayflower Sec. Co. v.
    Bureau of Sec., 
    64 N.J. 85
    , 93 (1973)).
    A party is entitled to summary decision where the motion record "show[s]
    that there is no genuine issue as to any material fact challenged and that the
    moving party is entitled to prevail as a matter of law." N.J.A.C. 1:1-12.5(b).
    Summary decision is appropriate "where the undisputed material facts . . .
    indicate that a particular disposition is required as a matter of law." In re Robros
    Recycling Corp., 
    226 N.J. Super. 343
    , 350 (App. Div. 1988). We review the
    grant of summary decision de novo. N.J. Div. of Tax'n v. Selective Ins. Co.,
    
    399 N.J. Super. 315
    , 322 (App. Div. 2008).
    A-0967-19
    14
    Applying these well-settled principles, we affirm substantially for the
    reasons expressed by the Bureau Chief in his May 23, 2018 summary order and
    the ALJ in his August 9, 2018 initial summary decision. We add the following
    comments.
    The Securities Law makes it unlawful for any "security" to be offered or
    sold unless: (1) the security is registered under the Securities Law; (2) the
    security is a federally covered security; or (3) the security is exempt under the
    Securities Law.    N.J.S.A. 49:3-60.     The Securities Law defines the term
    "security" broadly; it includes any "certificate of interest," "transferable share,
    investment contract," or "warrant or right to subscribe to or purchase, any of the
    foregoing." N.J.S.A. 49:3-49(m).
    The Securities Law's definition of security "unequivocally follow[s] the
    definition proffered by the Federal Securities Act of 1933." Manheim NJ Invs.,
    Inc. v. Div. of Tax'n, 
    30 N.J. Tax 18
    , 34 (N.J. Tax Ct. 2017) (citing Conroy v.
    Schultz, 
    80 N.J. Super. 443
    , 450 (Ch. Div. 1963)). Indeed, the Securities Law's
    definition is "virtually identical" as that of 15 U.S.C. 77b(a)(1). AMR Realty
    Co. v. State, Bureau of Sec., 
    149 N.J. Super. 329
    , 334 (App. Div. 1977). We
    look to the United State Supreme Court for guidance. Manheim, 30 N.J. Tax at
    34 (citing Conroy, 
    80 N.J. Super. at 451
    ).
    A-0967-19
    15
    An investment contract is a security where there is "[(1)] an investment of
    money [(2)] in a common enterprise with [(3)] profits to come solely from the
    efforts of others." SEC v. W.J. Howey Co., 
    328 U.S. 293
    , 301 (1946). Our
    Supreme Court adopted this test in AMR Realty, 149 N.J. at 339.
    A financial instrument meeting the definition of a security may be offered
    or sold without registration if exempt under the Securities Law. N.J.S.A. 49:3-
    60. "[T]he burden of proving an exemption or an exception from a definition is
    upon the person claiming it." N.J.S.A. 49:3-50(d).
    Offers or sales of securities are exempt if sales are not made to more than
    ten people within twelve months, as long as "(i) the seller reasonably believes
    that all buyers are purchasing for investment, and (ii) no commission or other
    remuneration is paid or given directly or indirectly for soliciting any prospective
    buyer in this State, and (iii) the securities are not offered or sold by general
    solicitation or any general advertisement." N.J.S.A. 49:3-50(b)(9).
    Appellants first argue a genuine issue of material fact existed as to
    whether the "units" they offered and sold are securities as defined by the
    Securities Law. Conceding the Mirakill units were neither registered in New
    Jersey nor federally covered, appellants contend the units met the exemption in
    N.J.S.A. 49:3-50(b)(9) because they only had nine investors, Bruno did not
    A-0967-19
    16
    receive renumeration from investor funds, and the units were not offered or sold
    by general solicitation.
    The Mirakill units, however, are investment contracts as defined by the
    Securities Law and W.J. Howey. First, the Mirakill units were undoubtedly
    purchased with an expectation of profits; the PPM distributed to investors
    described the company's business model and expected earnings.           Second,
    Mirakill is a common enterprise. Lastly, Mirakill's investors expected their
    profits to come solely from the efforts of Mirakill's leadership.
    The Mirakill units were not exempt from registration. Mirakill has not
    produced any evidence that Bruno did not receive renumeration from his misuse
    of investor funds. In fact, appellants misconstrue their burden of disproving
    renumeration by stating "there is no evidence in the record to contradict that
    [Bruno] received no renumeration for the Mirakill offering." On the contrary,
    there is ample evidence that Bruno received renumeration.
    Appellants further argue that Bruno was not required to be registered
    because he was a broker-dealer and met a fifteen-sales-or-less exemption. But
    N.J.S.A. 49:3-56(a) makes it unlawful for any person to act as an agent "unless
    that person is registered or exempt from registration" under the Securities Law.
    A-0967-19
    17
    Likewise, it is unlawful for "any broker-dealer or issuer to employ an agent . . .
    unless the agent is registered." N.J.S.A. 49:3-56(h).
    The record demonstrates that Bruno served as Mirakill's exclusive agent.
    He met with potential investors as the "face" of Mirakill and solicited their
    investments.    Although agent registration is not required under certain
    circumstances, none of those exemptions apply to this case. 1 Bruno served as
    an unregistered agent of Mirakill, in violation of N.J.S.A. 49:3-56(a), (h).
    "Both Congress and our Legislature have chosen to protect investors by
    assuring that they [will] be given all materials necessary to make an informed
    decision." Rudbart v. N. Jersey Dist. Water Supply Comm'n, 
    127 N.J. 344
    , 348
    (1992). The Securities Law makes it unlawful
    for any person, in connection with the offer, sale, or
    purchase of any security, directly or indirectly . . . (b)
    [t]o make any untrue statement of a material fact or to
    omit to state a material fact necessary in order to make
    1
    Agent registration is not required for: (1) sale of a security that is "issued or
    guaranteed by the United States, any state, [or] any political subdivision of a
    state," N.J.S.A. 49:3-50(a)(1); (2) any security issued or guaranteed by Canada,
    N.J.S.A. 49:3-50(a)(2); (3) "[a]ny security issued by and representing an interest
    in or a debt of, or guaranteed by, any bank, savings institution, or trust
    company," N.J.S.A. 49:3-50(a)(3); (4) "[a]ny investment contract issued in
    connection with" employee retirement or benefit plans under N.J.S.A. 49:3-
    50(11); (5) certain federally covered securities under N.J.S.A. 49:3-50(b); (6)
    sales made to employees, partners, or directors of the issuer; or (7) for
    transactions related to penny stocks. N.J.A.C. 13:47A-3.3(b).
    A-0967-19
    18
    the statements made, in the light of the circumstances
    under which they are made, not misleading[.]
    [N.J.S.A. 49:3-52(b).]
    "[M]ateriality depends on the significance the reasonable investor would place
    on the withheld or misrepresented information." Basic Inc. v. Levinson, 
    485 U.S. 224
    , 240 (1988).
    The Bureau argues the PPMs appellants distributed failed to inform
    potential investors that appellants planned to use investor funds to finance "trips
    to   gentlemen's   clubs   or   other   personal     expenses"   and   that    such
    misrepresentations or omissions were material to the investors' decision to invest
    in Mirakill. Appellants argue all the sums spent at gentlemen clubs, outings,
    dinners, and the like were "for the recruitment of advisory board members and/or
    to attract additional investment capital."         They contend these expenses
    constituted marketing expenses under the PPM.
    These purported marketing expenses totaled $83,605.64, nearly sixty
    percent of the entire sum contributed by investors. In contrast, the $500,000
    marketing estimate set forth in the PPM is only twenty percent of the projected
    estimated investments, $2,500,000. Surely, Mirakill investors would find a
    misstatement equating to a forty percent difference of allocated investor funds
    as "material." Appellants clearly violated N.J.S.A. 49:3-52(b).
    A-0967-19
    19
    Appellant's remaining arguments are without sufficient merit to warrant
    discussion in a written opinion. R. 2:11-3(e)(1)(E).
    In sum, the record amply supports the Bureau Chief's and ALJ's factual
    findings. Their legal conclusions are likewise fully supported by the record and
    consonant with applicable law. We discern no basis to overturn any aspect of
    the Bureau Chief's final order.
    Affirmed.
    A-0967-19
    20