In Re: Harman International Industries, Inc. , 791 F.3d 90 ( 2015 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    Argued February 10, 2015               Decided June 23, 2015
    No. 14-7017
    IN RE: HARMAN INTERNATIONAL INDUSTRIES, INC. SECURITIES
    LITIGATION,
    ARKANSAS PUBLIC EMPLOYEES RETIREMENT SYSTEM,
    INDIVIDUALLY AND ON BEHALF OF ALL OTHERS SIMILARLY
    SITUATED,
    APPELLANT
    CHEOLAN KIM AND CITY OF BOCA RATON GENERAL
    EMPLOYEES PENSION PLAN, ON BEHALF OF ITSELF AND ALL
    OTHERS SIMILARLY SITUATED - (CA-07-2175),
    APPELLEES
    v.
    HARMAN INTERNATIONAL INDUSTRIES INC., ET AL.,
    APPELLEES
    Appeal from the United States District Court
    for the District of Columbia
    (No. 1:07-cv-01757)
    Steven J. Toll argued the cause for appellant. With him on
    the briefs was Daniel S. Sommers.
    2
    Traci L. Lovitt argued the cause for appellees. With her on
    the brief were Thomas F. Cullen Jr., Robert C. Micheletto, Kelly
    A. Carrero, and Ian J. Samuel.
    Before: HENDERSON, ROGERS and PILLARD, Circuit Judges.
    Opinion for the Court by Circuit Judge ROGERS.
    ROGERS, Circuit Judge: Between April 2007 and February
    2008, Harman International Industries, Inc., and three of its
    officers are alleged to have knowingly and recklessly propped
    up the Company’s stock price by making materially false and
    misleading statements about the Company’s financial condition
    and by failing to disclose related material adverse facts, in
    violation of Section 10(b) of the Securities Exchange Act of
    1934 (“the Act”), 15 U.S.C. § 78j(b); Rule 10b-5, 
    17 C.F.R. § 240
    .10b-5; and Section 20(a) of the Act, 15 U.S.C. § 78t(a).
    This is alleged to have occurred during a period when the
    Company was being considered for acquisition. Only after the
    acquisition did not go forward, it is alleged, did the Company
    disclose information that would have been important to a
    reasonable investor. The district court dismissed the complaint
    for failure to state a claim.
    On appeal, the only question is whether the complaint stated
    a plausible claim of securities fraud with respect to three alleged
    statements that focus primarily on the status of the Company’s
    personal navigational device (“PND”) products. Consistent with
    the standard to be applied in considering a motion to dismiss for
    failure to state a claim, we necessarily offer no view on the
    merits of the allegations. The district court concluded two of the
    alleged statements fell within the statutory safe harbor for
    forward-looking statements accompanied by meaningful
    cautionary language and the third statement was “puffery” and
    thus inactionable. Upon de novo review, we hold that although
    3
    the challenge to the forward-looking nature of two statements
    was forfeited, the complaint plausibly alleges that those
    statements were not entitled to safe harbor protection because
    the accompanying cautionary statements were misleading
    insofar as they failed to account for historical facts about PNDs
    that would have been important to a reasonable investor. We
    also hold that the third statement, in the Company’s annual
    report, is plausibly understood, in the alleged circumstances, as
    a specific statement about its recent financial performance and
    not mere “puffery.” Because loss causation was adequately
    pleaded and the Section 20(a) claims alleged against the
    individual defendants are plausible, we reverse the dismissal of
    the complaint as to these three statements and remand the case
    to the district court for further proceedings.
    I.
    Section 10(b) of the Securities Exchange Act of 1934, as
    amended, provides that it shall be unlawful “[t]o use or employ,
    in connection with the purchase or sale of any security registered
    on a national securities exchange . . . any manipulative or
    deceptive device or contrivance in contravention of such rules
    and regulations as the [Securities and Exchange] Commission
    may prescribe as necessary or appropriate in the public interest
    or for the protection of investors.” 15 U.S.C. § 78j(b). SEC
    Rule 10b-5 closely tracks Section 10(b), providing that, “in
    connection with the purchase or sale of any security,” it is
    unlawful:
    (a) To employ any device, scheme, or artifice to
    defraud,
    (b) To make any untrue statement of a material fact or
    to omit to state a material fact necessary in order to
    make the statements made, in the light of the
    circumstances under which they were made, not
    4
    misleading, or
    (c) To engage in any act, practice, or course of business
    which operates or would operate as a fraud or deceit
    upon any person[.]
    
    17 C.F.R. § 240
    .10b-5. The Act, as amended, provides a safe
    harbor from liability for forward-looking statements that are
    “identified as . . . forward-looking” and “accompanied by
    meaningful cautionary statements identifying important factors
    that could cause actual results to differ materially from those in
    the forward-looking statement.” 15 U.S.C. § 78u-5(c)(1)(A)(i)
    (emphases added); see Private Securities Litigation Reform Act
    of 1995, Pub. L. 104-67, 
    109 Stat. 737
     (1995). Section 20(a)
    subjects to liability “[e]very person who, directly or indirectly,
    controls any person liable under” another provision of the Act
    or implementing rules. 15 U.S.C. § 78t(a).
    In 2008, when the consolidated class action complaint was
    filed, Harman International Industries, Inc., was “a leading
    manufacturer of high-quality, high fidelity audio products and
    electronic systems for the automotive, consumer, and
    professional markets in the Americas, Europe, and Asia.”
    Compl. ¶ 2. Its products included information and entertainment
    systems for automobiles. According to the complaint, on April
    26, 2007, the Company announced its potential acquisition by an
    entity formed by Kohlberg Kravis Roberts and an affiliate of
    Goldman Sachs, two prominent private equity firms. The same
    day, and on two subsequent occasions at issue, the Company,
    through its chief executive officers and chief financial officer
    and in its FY 2007 Annual Report, made statements regarding
    past and forecasted sales of its products, including PNDs. The
    price of the Company’s stock rose markedly following the April
    2007 merger announcement and held steady through September
    2007. When the Company announced in September 2007 that
    the acquisition plans had been abandoned, the Company’s share
    5
    price fell by more than 24 percent. It fell again in January 2008
    when the Company lowered projected earnings per share, noting
    among other things “a major shift” in its PND business. Id.
    ¶ 109. It continued to fall in February 2008, when the Company
    announced the financial results for the second quarter of FY
    2008, noting PND sales had fallen by $29 million compared to
    the same period in the previous year, in part due to sale of older
    products at substantial discounts. Id. ¶ 113.
    The lead plaintiff, Arkansas Public Employees’ Retirement
    System (“Appellant”), a purchaser of common stock between
    April 26, 2007, and February 5, 2008, sued the Company and
    three of its officers for securities fraud. Count one of the
    complaint alleges that the Company violated Section 10(b) of
    the Act and Rule 10b-5 when its chief executive officers and
    chief financial officer “knowingly or recklessly propped up [the
    Company’s] stock price by issuing materially false and
    misleading disclosures regarding the Company’s financial
    condition in fiscal 2007 (ending June 30, 2007) and in fiscal
    2008 (beginning July 1, 2007).” Id. ¶ 3. They, additionally,
    “knowingly or recklessly failed to disclose material adverse
    facts about the [c]ompany’s financial condition.” Id. Count two
    alleges that three officers were individually liable under Section
    20(a) of the Act for the Company’s Section 10(b) and Rule 10b-
    5 violations “[b]y virtue of their positions as controlling
    persons.” Id. ¶ 186. The complaint identified a number of
    allegedly actionable false and misleading statements. Only three
    statements are at issue on appeal, and they relate primarily to the
    Company’s automotive PND line of business. We quote
    relevant portions of the alleged statements.
    First, on April 26, 2007, CEO Sidney Harman stated during
    a conference call with analysts:
    6
    I had indicated in earlier conference calls that the PND
    environment in Europe was not as margin challenged
    as it is in the United States, but that we could surely
    anticipate it. There was reasonable foresight in that
    observation. In the recent quarter, the European PND
    market has become extremely competitive. We are
    working extraordinarily hard to increase sales and to
    maintain adequate margins in that environment. In our
    earnings call three months ago, it was noted that
    Harman/Becker PND inventories in Europe had
    grown substantially. We said then that the inventory
    had been developed to support a vigorous sales effort
    and that we planned to reduce it to normal levels at
    year-end. The plan forecasts total unit sales of
    618,000 units for the fiscal ‘07 year, and that plan is
    proceeding. Where March 31 inventory was $75
    million, we expect April 30 inventory to be
    approximately $50 million, May 31 inventory to be
    approximately $30 million, and June 30 inventory to be
    approximately $15 million, that a very normal level.
    Id. ¶ 57 (bold emphases added). Thereafter, in response to a
    question by an analyst, the Company CFO, Kevin Brown, stated
    that the Company had sold 84,000 PNDs during the prior quarter
    and 300,000 units for the preceding nine months. When asked
    whether, in light of those numbers, he still expected total PND
    sales to eclipse 600,000 for the fiscal year, CEO Harman stated:
    “We do, and we said so.” Id. ¶ 58 (emphasis omitted).
    Following the April 26 acquisition announcement and
    conference call, the Company’s stock price rose from $102.56
    to $122.50, closing the next day at $122.59. At the beginning of
    the conference call the moderator had stated that “certain
    statements by the [C]ompany during this call are forward-
    looking statements” that “include the [C]ompany’s beliefs and
    expectations as to future events and trends affecting the
    7
    [C]ompany’s business and are subject to risks and
    uncertainties.” Harman Int’l Indus. Earnings Release Conf. Call
    Tr. at 1 (Apr. 26, 2007). Persons on the call were “advised to
    review the reports filed by Harman International with the [SEC]
    regarding these risks and uncertainties.” Id.
    The complaint alleges that the CEO’s forecast for PND
    sales, particularly his statement that “that plan is proceeding,”
    was materially false and misleading because the defendants
    “knew or recklessly disregarded that the Company’s foray into
    PND sales in Europe would cause material declines in its
    operating income as a percentage of net sales.” Compl. ¶ 64(a).
    At the time of the April conference call, the complaint alleges,
    there was “a large inventory of older generation, obsolete PNDs
    which [the Company] could not sell or was forced to sell at a
    substantial loss,” and the “prospects for future sales of PNDs
    were being adversely affected by increasing competition and
    pressures from competitive pricing.” Id. ¶ 64(b). The
    Company’s former sales engineer advised that the Company had
    not sold PNDs up to expectations in either FY 2006 or FY 2007,
    with the result that the Company “had a stockpile of the devices
    in inventory,” id. ¶ 64(c), and that in early 2007, the Company
    modified its PND design, rendering all of the earlier generation
    units in inventory obsolete. The Company’s former accounting
    manager advised that the Company had released five different
    versions of the same PND between March 2006 and July 2007
    but did not sell a significant number of the devices until July
    2007.
    Second, on August 29, 2007, the Company filed its FY 2007
    year-end Annual Report with the SEC, on Form 10-K, which
    was signed by the individual defendants. The Report stated:
    “Sales of aftermarket products, particularly PNDs, were
    very strong during fiscal 2007.” Compl. ¶ 82 (emphasis
    added). Once the Annual Report was publicly released, the
    Company’s stock rose, from $112.93 to $113.39. Early on the
    8
    Report stated that it “contains forward-looking statements within
    the meaning of the [Act]” and that readers should “not place
    undue reliance on these statements.” Harman Int’l Indus. SEC
    Form 10-K at i (Aug. 29, 2007). The Report listed various
    factors that “may cause fluctuations in [the Company’s]
    operating results and/or the price of [its] common stock,” id. at
    ii, and included a detailed account of the “risk factors,” id. at 9.
    The complaint alleges the statement that the Company’s
    PND sales were “very strong” was “false and misleading when
    made and/or omitted to disclose material facts necessary to
    make the statement[] made not misleading.” Compl. ¶ 86.
    Specifically, the Company failed to disclose: (1) the growing
    inventory of obsolete PNDs, (2) the fact that the Company had
    missed PND sales targets for the previous fiscal year by more
    than $85 million, and (3) that the Company had recently sold
    100,000 obsolete PND units at a substantial discount.
    Third, on September 27, 2007, CFO Brown stated during a
    conference call with analysts that the Company had forecast first
    quarter FY 2008 sales to be $950 million, up 15 percent
    compared to the first quarter of FY 2007. When an analyst
    observed that “the $950 million of revenue expectation is the
    highest number [the Company had] ever achieved” and asked
    whether “that observation [is] correct” and “to what degree did
    the spillover of [Mercedes Benz] C Class revenues influence
    that number,” id. ¶ 101, CFO Brown responded:
    Yes, Peter, you are correct that that is a very strong
    first quarter on the top line for us, reflecting getting
    fully up the ramp curve on Mercedes C Class but also
    reflecting the fact that we are bringing additional
    business on stream at Chrysler as we ramp up our
    Missouri plant and in the PND business, where we
    continue the growth and expansion of that business
    primarily in Europe.
    9
    Id. (bold emphases added). The conference call was convened
    to discuss the Company’s almost-completed first quarter FY
    2008 financial results and expectations for the remainder of the
    fiscal year. The conference call’s moderator again began the
    call by stating that “certain statements made by the Company
    during this call are forward-looking statements” that “include
    the Company’s beliefs and expectations as to future events and
    trends affecting the Company’s business and are subject to risks
    and uncertainties.”         Harman Int’l Indus. Guidance
    Announcement Tr. at 1 (Sept. 27, 2007). Those on the call were
    “advised to review the reports filed by Harman International
    with the [SEC] regarding these risks and uncertainties.” Id.
    The complaint alleges that the statement “growth and
    expansion” would “continue” in the PND business was
    materially false and misleading, primarily because of the
    historical evidence of growing inventory, widespread
    obsolescence, and stagnant sales. Compl. ¶ 102.
    Proceeding on a corrective disclosure theory of loss
    causation, the complaint points to the Company’s statements in
    January and February 2008, allegedly “when [the Company]
    disclosed [its] deteriorating financial condition and the truth
    became apparent to the market, [and the Company’s] stock fell
    sharply,” eliminating “the prior artificial inflation.” Id. ¶ 125.
    • On January 14, 2008, prior to the opening of the
    market, a Company press release disclosed revised FY 2008
    earnings guidance, “significantly lowering estimates of earnings
    per share.” Id. ¶ 109. The release explained that “[t]he change
    in guidance was prompted primarily by a major shift in the
    market for Portable Navigation Devices (PNDs). In recent
    months this sector has experienced significant pricing pressure
    which is affecting the entire industry.” Id. The release quoted
    the statement of the Company’s then-CEO, Dinesh Paliwal, that
    “[w]hile the growth fundamentals of our core business remain
    10
    sound, the difficult PND environment presents a challenge.” Id.
    The share price of the Company’s stock dropped by nearly 40
    percent on the day the press release issued. Id. ¶ 110.
    • On February 5, 2008, the Company announced its FY
    2008 second quarter results, stating that “its Automotive
    division’s earnings were ‘under pressure’ due to PNDs and that
    it had suffered a gross margin decline from lower margins on
    PND products; product mix change . . . ; and higher than
    expected material costs.” Id. ¶ 112. Operating income for the
    second quarter of FY 2008 (ending December 31, 2007) was $61
    million, or 5.7 percent of sales, as compared to $116 million and
    12.4 percent, respectively, for the same quarter of the previous
    year. The Company’s “PND sales had fallen by $29 million
    compared to the same period in 2006” and “PND sales and
    margins decreased due to aggressive price reduction by
    competitors, the delay of new products, and the sale of older
    products at substantial discounts.” Id. ¶ 113 (emphases
    added) (internal quotation marks omitted). The Company’s
    stock price fell more than 15 percent the next day. According to
    the complaint, the second quarter report, which was filed on
    SEC Form 10-Q on February 11, 2008, “disclosed more
    specifically the reasons why operating income and margins had
    declined in the first six months of fiscal 2008.” Id. ¶ 115. That
    is, “the [recent] gross margin decline was the result of lower
    margins on PND products” attributable to “a significant
    decline in average market prices, delayed introductions and
    lower volumes of new generation products and the inventory
    clearance of prior generation models at a loss.” Id.
    (emphases added).
    The district court granted the defendants’ motion to dismiss
    the complaint on the grounds that the statements during the
    conference calls fell within the safe harbor for forward-looking
    statements accompanied by meaningful cautionary statements,
    and the statement in the FY 2007 Annual Report was “mere
    11
    puffery” and inactionable. In re Harman Int’l Indus., Inc. Sec.
    Litig., 
    27 F. Supp. 3d 26
    , 46, 50, 51 (D.D.C. 2014). The court
    did not reach the question whether loss causation had been
    adequately pleaded. On appeal, Appellant contends that the
    district court erred because the Company’s statements during the
    two conference calls were neither forward looking, nor
    accompanied by meaningful cautionary language, and its
    statement in the FY 2007 Annual Report was not puffery, and
    further that loss causation and its Section 20(a) claim were
    adequately pleaded. Our review of the dismissal of the
    complaint, pursuant to Federal Rule of Civil Procedure 12(b)(6)
    for failure to state a claim, is de novo. See English v. District of
    Columbia, 
    717 F.3d 968
    , 971 (D.C. Cir. 2013).
    II.
    The elements of a claim under Rule 10b-5 are “(1) a
    material misrepresentation or omission by the defendant; (2)
    scienter; (3) a connection between the misrepresentation or
    omission and the purchase or sale of a security; (4) reliance
    upon the misrepresentation or omission; (5) economic loss; and
    (6) loss causation.” Janus Capital Grp., Inc. v. First Derivative
    Traders, 
    131 S. Ct. 2296
    , 2301 n.3 (2011) (internal quotation
    marks omitted). “To survive a motion to dismiss, a complaint
    must contain sufficient factual matter, accepted as true, to ‘state
    a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal,
    
    556 U.S. 662
    , 678 (2009) (quoting Bell Atl. Corp. v. Twombly,
    
    550 U.S. 544
    , 570 (2007)). Although the court need not accept
    the plaintiff’s legal conclusions, the court must assume the truth
    of all well-pleaded factual allegations in the complaint and draw
    all reasonable inferences from those allegations in the plaintiff’s
    favor. See, e.g., de Csepel v. Republic of Hungary, 
    714 F.3d 591
    , 597 (D.C. Cir. 2013); Doe v. Rumsfeld, 
    683 F.3d 390
    , 391
    (D.C. Cir. 2012). Fraud must be pled with particularity, see
    FED. R. CIV. P. 9(b), and the Act, as amended in 1995, requires
    a plaintiff to “specify each statement alleged to have been
    12
    misleading[ and] the reason or reasons why the statement is
    misleading,” 15 U.S.C. § 78u-4(b)(1)(B), and to “state with
    particularity facts giving rise to a strong inference that the
    defendant acted with the required state of mind,” id.
    § 78u-4(b)(2)(A).
    A.
    The complaint alleges that none of the Company’s
    statements were entitled to safe-harbor protection because many
    were not “identified” as forward looking and that, “[t]o the
    extent there were any forward-looking statements, there were no
    meaningful cautionary statements . . . .” Compl. ¶ 171
    (emphasis added). The district court concluded that the parties
    were “not in dispute as to whether any particular statement is
    ‘forward-looking,’” explaining that although Appellant had
    alleged that many of the statements “were not identified as
    forward-looking when made,” Appellant did not move forward
    with this theory in briefing on the motion to dismiss. Harman,
    27 F. Supp. 3d at 40 & n.4. In opposing the Company’s motion
    to dismiss the complaint, Appellant discussed the two statements
    made during the conference calls under the heading:
    “Defendants’ Forward-Looking Statements Are Not Protected
    by the PSLRA’s Safe Harbor.” See Lead Pl.’s Mem. in Opp. to
    Defs’ Mot. to Dismiss at 13–15. Characterizing some
    statements as pertaining to current or historical facts, i.e., not
    forward looking, Appellant did not characterize the two
    statements at issue as pertaining to current or historical facts.
    Appellant has at least forfeited the argument that the two
    conference call statements were not forward looking. See
    United States v. Volvo Powertrain Corp., 
    758 F.3d 330
    , 338
    (D.C. Cir 2014). It is true that the court has recognized that
    “‘[o]nce a federal claim is properly presented, a party can make
    any argument in support of that claim; parties are not limited to
    the precise arguments they made below.’” Woodruff v. Peters,
    
    482 F.3d 521
    , 525 (D.C. Cir. 2007) (quoting Yee v. City of
    13
    Escondido, 
    503 U.S. 519
    , 534 (1992)). Neither this court’s
    precedent nor the Supreme Court in Yee sweeps as broadly as
    Appellant suggests. In Yee, 
    503 U.S. at
    534–35, the Supreme
    Court distinguished between a claim (that a city ordinance
    effected an unconstitutional taking) that had to be raised in the
    district court and an argument in support of that claim that did
    not need to be raised in the district court. Thus, on appeal a
    party may “refine and clarify its analysis in light of the district
    court’s ruling,” Teva Pharm., USA, Inc. v. Leavitt, 
    548 F.3d 103
    ,
    105 (D.C. Cir. 2008), including citing “additional support for his
    side of an issue upon which the district court did rule, much like
    citing a case for the first time on appeal,” Koch v. Cox, 
    489 F.3d 384
    , 391 (D.C. Cir. 2007). But that is not what Appellant seeks
    to do.
    Although this court has acknowledged it has discretion to
    consider issues raised for the first time on appeal, Roosevelt v.
    E.I. Du Pont de Nemours & Co., 
    958 F.2d 416
    , 419 n.5 (D.C.
    Cir. 1992); see Singleton v. Wulff, 
    428 U.S. 106
    , 121 (1976), it
    has done so where there are exceptional or otherwise particular
    circumstances, see, e.g., Lesesne v. Doe, 
    712 F.3d 584
    , 588 (D.C.
    Cir. 2013); Meier, Inc. v. Biovail Corp., 
    533 F.3d 857
    , 867 (D.C.
    Cir. 2008). Declining to address Appellant’s new issue would
    not involve a miscarriage of justice in view of its counseled
    decision in the district court declining to move forward with the
    argument that the two statements were not forwarding looking.
    It is true, as Appellant suggests, that the issue is purely legal and
    has been fully briefed, but the parties’ briefs demonstrate that
    resolution of the issue is not “beyond any doubt,” Singleton, 
    428 U.S. at 121
    ; see also Lesesne, 712 F.3d at 588, and to treat the
    issue as “antecedent to the secondary question of whether
    cautionary language is meaningful,” Reply Br. 4, would extend
    the concept of “antecedent to and ultimately dispositive of the
    dispute,” U.S. Nat’l Bank of Or. v. Indep. Ins. Agents of Am.,
    Inc., 
    508 U.S. 439
    , 447 (1993) (internal quotation marks and
    alteration omitted), in a manner that would recast Appellant’s
    14
    position in the district court. Nor are we persuaded that the
    passage of time alone, during which Appellant asserts without
    substantive elaboration that the law interpreting the safe harbor
    provision has “evolve[d],” Reply Br. 5, is the type of intervening
    change in the law that warrants exercising our discretion to
    consider Appellant’s new argument rather than adhering to “our
    ordinary practice of refusing to entertain an argument made for
    the first time on appeal,” Volvo Powertrain, 758 F.3d at 338
    (internal quotation marks omitted).
    B.
    To come within the statutory safe harbor, a statement must
    not only be forward looking (and identified as such), but also
    “accompanied by meaningful cautionary statements.” 15 U.S.C.
    § 78u-5(c)(1)(A)(i). The safe harbor defines “meaningful
    cautionary statements” as those that “identify[] important factors
    that could cause actual results to differ materially from those in
    the forward-looking statement.” Id. We first address the legal
    standard, then its application.
    1. Although the statutory text is somewhat ambiguous, see
    Slayton v. Am. Express Co., 
    604 F.3d 758
    , 770 (2d Cir. 2010);
    Asher v. Baxter Int’l Inc., 
    377 F.3d 727
    , 729 (7th Cir. 2004), as
    amended (Sept. 3, 2004), given the variety of possible factual
    circumstances that could arise, the words Congress chose are not
    without instructive meaning, even if their application may be
    unclear in specific circumstances.
    Dictionary definitions may not, in and of themselves, be
    dispositive of whether a particular statement falls within the safe
    harbor, but they indicate the general nature of the information
    that Congress concluded must be part of a cautionary statement
    for safe harbor protection. The word “meaningful” means
    “significant,” 9 OXFORD ENGLISH DICTIONARY 522 (2d ed.
    1989), or “having a serious, important, or useful quality or
    purpose,” NEW OXFORD AMERICAN DICTIONARY 1052 (2d ed.
    15
    2005). The word “important” means “[h]aving much import or
    significance; carrying with it great or serious consequences;
    weighty, momentous, grave, significant,” 7 OXFORD ENGLISH
    DICTIONARY 728, or “of great significance or value; likely to
    have a profound effect on success, survival, or well-being,” NEW
    OXFORD AMERICAN DICTIONARY 849. The words imply
    information that is tailored to a particular company’s status at a
    particular time, because cautionary statements that are too
    temporally general, or advise of a company’s performance in the
    distant past, would not be “significant,” 9 OXFORD ENGLISH
    DICTIONARY 522, to an investor, nor would they have any
    “useful quality or purpose,” NEW OXFORD AMERICAN
    DICTIONARY 1052. Furthermore, to the extent application of
    these terms is ambiguous, the legislative history is helpful.
    Congress’s purpose in enacting the safe harbor was to lessen the
    “muzzling effect” of potential liability for forward-looking
    statements, which often kept investors in the dark as to what was
    foreseen for the company by managers “[f]ear[ful] that
    inaccurate projections w[ould] trigger the filing of securities
    class action lawsuit[s].” H.R. REP. NO. 104-369, at 42–43 (1995)
    (“CONF. REP.”).
    Applying the text and hewing to Congress’s purpose, our
    sister circuits have resolved the definitional ambiguity as
    follows:
    “The requirement for ‘meaningful’ cautions calls for
    substantive company-specific warnings based on a realistic
    description of the risks applicable to the particular
    circumstances.” Southland Sec. Corp. v. INSpire Ins. Solutions,
    Inc., 
    365 F.3d 353
    , 372 (5th Cir. 2004) (some internal quotation
    marks omitted). Thus, “cautionary statements must be
    substantive and tailored to the specific future projections,
    estimates or opinions in the [statements] which the plaintiffs
    challenge.” Institutional Inv’rs Grp. v. Avaya, Inc., 
    564 F.3d 242
    , 256 (3d Cir. 2009) (internal quotation marks omitted). That
    16
    cautionary language must be tailored to the forward-looking
    statement that it accompanies follows from the statutory
    requirement that cautionary language must warn of what “could
    cause actual results to differ materially from those in the
    forward-looking statement.” 15 U.S.C. § 78u-5(c)(1)(A)(i)
    (emphasis added).
    By contrast, mere boilerplate — “This is a forward-looking
    statement: caveat emptor,” Asher, 
    377 F.3d at 729
     (internal
    quotation marks omitted) — does not meet the statutory standard
    because by its nature it is general and ubiquitous, not tailored to
    the specific circumstances of a business operation, and not of
    “useful quality,” NEW OXFORD AMERICAN DICTIONARY 1052.
    See Slayton, 
    604 F.3d at 772
    ; Institutional Inv’rs Grp., 
    564 F.3d at 256
    ; Asher, 
    377 F.3d at 732
    ; Southland, 
    365 F.3d at 372
    . So
    too, generalized warnings that forward-looking statements are
    “not guarantees of future performance . . . and involve known
    and unknown risks and other factors that could cause actual
    results to be materially different from any future results
    expressed or implied by them,” Lormand v. US Unwired, Inc.,
    
    565 F.3d 228
    , 244 (5th Cir. 2009) (internal quotation marks
    omitted), because such a statement is not specific regarding the
    business at issue. The Conference Report, in keeping with
    Congress’s intent to “enhance market efficiency by encouraging
    companies to disclose forward-looking information,” states that
    “boilerplate warnings will not suffice as meaningful cautionary
    statements identifying important factors that could cause actual
    results to differ materially from those projected in the
    statement.” CONF. REP. at 43.
    At the same time, cautionary language cannot be
    “meaningful” if it is “misleading in light of historical fact[s],”
    Slayton, 
    604 F.3d at 770
    , “that were established at the time the
    statement was made,” 
    id. at 769
    . Such statements are neither
    “significant” nor of “useful quality or purpose.” 9 OXFORD
    ENGLISH DICTIONARY 522; NEW OXFORD AMERICAN
    17
    DICTIONARY 1052. Indeed, the Conference Report states that
    “[a] cautionary statement that misstates historical facts is not
    covered by the safe harbor.” CONF. REP. at 44. A warning that
    identifies a potential risk, but “impl[ies] that no such problems
    were on the horizon even if a precipice was in sight,” would not
    meet the statutory standard for safe harbor protection. Asher,
    
    377 F.3d at 733
    . If a company were to warn of the potential
    deterioration of one line of its business, when in fact it was
    established that that line of business had already deteriorated,
    then, as the Second Circuit explained, its cautionary language
    would be inadequate to meet the safe harbor standard. See
    Slayton, 
    604 F.3d at
    769–70. By analogy, the safe harbor would
    not protect from liability a person “‘who warns his hiking
    companion to walk slowly because there might be a ditch ahead
    when he knows with near certainty that the Grand Canyon lies
    one foot away.’” Rombach v. Chang, 
    355 F.3d 164
    , 173 (2d Cir.
    2004) (quoting In re Prudential Secs. Inc. P’ships Litig., 
    930 F. Supp. 68
    , 72 (S.D.N.Y. 1996)). As this court noted in Dolphin
    & Bradbury, Inc. v. SEC, 
    512 F.3d 634
    , 640 (D.C. Cir. 2008),
    there is an important difference between warning that something
    “might” occur and that something “actually had” occurred.
    Because Congress required that cautionary statements warn
    of “important factors that could cause actual results to differ,”
    the cautionary language need not necessarily “mention the factor
    that ultimately belies a forward-looking statement.” Harris v.
    Ivax Corp., 
    182 F.3d 799
    , 807 (11th Cir. 1999). That is,
    Congress did not require the cautionary statement warn of “all”
    important factors, so long as “an investor has been warned of
    risks of a significance similar to that actually realized,” such that
    the investor “is sufficiently on notice of the danger of the
    investment to make an intelligent decision about it according to
    her own preferences for risk and reward.” 
    Id.
     (citing CONF. REP.
    at 44). Perfect clairvoyance may be impossible because of
    events beyond a company’s control of which it was unaware.
    See Asher, 
    377 F.3d at 730, 732
    . Congress required that a
    18
    company must warn of factors that “[h]av[e] much import or
    significance” and “carry[] with [them] great or serious
    consequences,” 7 OXFORD ENGLISH DICTIONARY 728, and which
    are “likely to have a profound effect on success,” NEW OXFORD
    AMERICAN DICTIONARY 849.
    We join our sister circuits’ reasoned analysis of the safe
    harbor requirement that forward-looking statements be
    accompanied by “meaningful cautionary statements.” The words
    Congress chose provide instructive guidance and the remaining
    ambiguity in application is informed by and resolved in view of
    Congress’s purpose to protect companies from “[a]busive
    litigation,” CONF. REP. at 42, while still providing investors the
    information they require to make reasoned decisions, 
    id.
     at
    43–44.
    2. The question, then, is whether the Company’s statements
    during the two conference calls were accompanied by warnings
    specific to the Company and tailored to the specific forward-
    looking statements, not mere boilerplate, and consistent with the
    historical facts when the statements were made, thereby carrying
    out Congress’s purpose to ensure that investors have the
    information they need to make an informed decision on whether
    or not to invest, or remain invested, in the Company.
    The Company does not dispute that PND obsolescence was
    an “important factor[] that could cause actual results to differ
    materially from those in the forward-looking statement,” 15
    U.S.C. § 78u-5(c)(1)(A)(i), and thus that it was required to alert
    investors to the risk of obsolescence in order to gain safe harbor
    protection. See Appellees’ Br. 32–37. Rather, the Company
    states that it did warn of obsolescence “many times.” Id. at 35.
    The moderator began both conference calls by warning generally
    of risk and referring listeners to the Company’s recent Annual
    Report. The 2006 Annual Report, referred to in the April
    conference call, stated sales could suffer if the Company failed
    19
    to “develop, introduce and achieve market acceptance of new
    and enhanced products,” that it had to “maintain and improve
    existing products, while successfully developing and introducing
    new products,” and could “experience difficulties that delay or
    prevent the development, introduction or market acceptance of
    new or enhanced products,” as well as that competitors could
    “introduce superior designs or business strategies, impairing [the
    Company’s] distinctive image and [its] products’ desirability.”
    2006 Annual Report at 9–10. More specifically, the Company
    stated that PND “inventories . . . had grown substantially,”
    increasing to approximately $50 million. Compl. ¶ 57 (emphasis
    omitted). Consequently, the Company concludes that when
    “[c]onsidered against Dr. Harman’s particular warnings about the
    competitive European PND market, the obsolescence risk was
    adequately identified.” Appellees’ Br. 36.
    Several of the cautionary statements relied on by the
    Company consist of boilerplate, such as the generalities in the
    moderators’ comments and the Annual Reports. To the extent
    other statements were tailored to the Company’s PND business
    operations, the purportedly cautionary statements were not
    meaningful because they were misleading in light of historical
    fact. References to amassed inventory did not convey that
    inventory was obsolete, as opposed to stocked with the latest,
    cutting-edge models. Even if viewed as implicitly raising the
    specter of obsolescence, the statements were insufficient for at
    least the reason that they did not warn of actual obsolescence that
    had already manifested itself. The court, thus, need not reach the
    parties’ arguments regarding the role of actual knowledge under
    the safe harbor, 15 U.S.C. § 78u-5(c)(1). See Appellant’s Br. 24
    n.12; Appellees’ Br. 37.
    The allegations in the complaint plausibly show that by
    failing to disclose that PND obsolescence that had already
    materialized and to tailor its cautionary statements to its PND
    business, the purported cautionary statements were inadequate to
    20
    qualify the April conference call statement for safe harbor
    protection. According to the complaint, when the April
    conference call was made, the threat of serious obsolescence was
    materializing, because, according to a former sales engineer, the
    Company itself had made a modification in early 2007, “which
    rendered all of the older-generation units in inventory obsolete.”
    Compl. ¶ 64(d); see also id. ¶ 53. In addition, the Company’s
    2006 PND sales had been lower than anticipated and this resulted
    in the Company storing PNDs in a warehouse. Id. ¶ 64(c).
    Furthermore, the Company released five different versions of its
    PND between March 2006 and July 2007, but at the time of the
    first conference call had not sold “a significant number.” Id.
    ¶ 64(e). By early 2007, the sales engineer had initiated
    conversations with Company sales representatives regarding the
    need to lower PND prices in order to remain competitive. Id.
    ¶ 52. Nonetheless, there was no indication during the April
    conference call that the Company’s PND business was
    compromised by obsolescence, as distinct from inventory, let
    alone due to the Company’s own actions, see id. ¶ 64(d).
    “[A]s a general matter, investors know of the risk of
    obsolescence posed by older products forced to compete with
    more advanced rivals. Technical obsolescence of computer
    equipment in a field marked by rapid technological advances is
    information within the public domain.’” Parnes v. Gateway
    2000, Inc., 
    122 F.3d 539
    , 546–47 (8th Cir. 1997) (quoting In re
    Convergent Techs. Sec. Litig., 
    948 F.2d 507
    , 513 (9th Cir. 1991))
    (internal quotation marks and alterations omitted). But the
    general information provided by the Company about its plan to
    reduce its substantial inventory did not disclose historical facts
    that could have affected the success of the plan being discussed.
    The omission left a misleading picture with regard to the impact
    of “a large inventory of older generation, obsolete PNDs which
    [the Company] could not sell or was forced to sell at a substantial
    loss.” Compl. ¶ 64(b). For instance, the Company did not warn
    as to the problem it faced — here, PND obsolescence — that it
    21
    “has experienced, and may continue to experience,” certain
    “problems,” Parnes, 
    122 F.3d at 549
    , or state “in detail what
    kind of misfortunes could befall the company and what the effect
    could be,” Harris, 
    182 F.3d at 807
    .
    CEO Harman’s April statement referred to the Company’s
    plan to draw down its PND inventory to “normal levels,”
    commenting “that plan [wa]s proceeding.” Compl. ¶ 57. Yet the
    purportedly cautionary statements did nothing to distinguish any
    risk faced by PNDs in particular. The 2006 Annual Report that
    was referenced by the conference call moderator spoke generally
    of “products,” both “existing” and “new.” See 2006 Annual
    Report at 9–10. Even viewing CEO Harman’s explanation “that
    the PND market in Europe was ‘extremely competitive’ and that
    the [C]ompany had to work ‘extraordinarily hard’ to increase
    sales and maintain margins” as “not merely statements about
    general market risks, but . . . specific to the European PND
    market of which Plaintiffs complain,” Harman, 27 F. Supp. 3d
    at 46, nothing said during the conference call or in the Annual
    Report warned of PND obsolescence. Likewise, the Company’s
    statement that it had amassed a sizeable PND inventory does not
    render the cautionary language “meaningful.” CEO Harman’s
    statements that “[i]n our earnings call three months ago, it was
    noted that Harman Becker PND inventories in Europe had grown
    substantially” and that a plan had been developed to reduce
    inventory and “[wa]s proceeding,” Harman Int’l Indus. Earnings
    Release Conf. Call Tr. at 7, is not a warning at all, much less of
    obsolescence.
    The Company’s cautionary language is not rendered
    adequate by the Company’s statement during the April
    conference call that, although it had projected annual sales of
    618,000 units, the Company had sold only 300,000 through the
    first nine months of FY 2007. In isolation, the statement could
    be viewed as “allowing investors to evaluate for themselves
    whether [the Company’s] projection of 318,000 unit sales in the
    22
    fourth quarter was realistic.” Harman, 27 F. Supp. 3d at 47. But
    not when viewed in context. When asked whether, even having
    only sold less than half of its projected year-end total through
    three quarters of the fiscal year, the Company could still hit its
    target, CEO Harman responded unequivocally that it could.
    Stating that the Company was capable of nearly doubling its
    three-quarter sales totals in the last quarter does not warn
    investors that the Company was facing serious obsolescence in
    its PND products, see Compl. ¶ 64(b).
    The circumstances recounted in the complaint are not unlike
    those in Lormand, 
    565 F.3d 228
    . The issue there was whether
    US Unwired had provided meaningful cautionary language with
    statements about its affiliation with Sprint. 
    Id.
     at 231–33. To
    simplify, US Unwired was forced over a period of several years
    to change its working relationship with Sprint in a manner that
    destroyed US Unwired’s business model. 
    Id.
     at 232–38. US
    Unwired nevertheless made a series of statements touting its
    relationship with Sprint and the growth and vitality of its
    business. 
    Id.
     at 240–41. Accompanying its forward-looking
    statements were warnings, such as “Sprint PCS may make
    decisions that adversely affect our business like setting the prices
    for its national plans at levels that may not be economically
    sufficient for our business,” 
    id. at 245
     (emphasis added). The
    Fifth Circuit, drawing inferences in US Unwired’s favor,
    concluded that references to US Unwired’s “business” were
    “very vague and general.” 
    Id. at 246
    . With respect to risks
    related to a no-deposit program offering service to low-income
    and risky credit subscribers, 
    id. at 237, 242
    , US Unwired warned:
    US Unwired’s “PCS business may suffer because more
    subscribers generally disconnect their service in the PCS industry
    than in the cellular industry . . . . We plan to keep our subscriber
    churn [i.e., turnover] down by expanding network coverage,
    improving network reliability, marketing affordable plans and
    enhancing customer care. We cannot assure that these strategies
    will be successful. A high rate of PCS subscriber churn could
    23
    harm our competitive position and the results of operations of
    our PCS services.” 
    Id. at 246
    . The court held this warning was
    also insufficient to provide safe harbor protection because, in
    part, US Unwired only warned of “a future risk of limited
    magnitude that would be averted” while failing to disclose
    “certain dangers that had already begun to materialize.” 
    Id. at 247
    . So too here. The cautionary language included in the
    Company’s April conference call is too general and fails to
    account for the materialization, rather than abstract possibility,
    of the important risk posed by PND obsolescence.
    The allegations in the complaint also plausibly show that the
    cautionary language provided during the September conference
    call was inadequate for safe harbor protection for the same
    reasons. CFO Brown referred to a favorable projection of
    revenue, stating “we are bringing additional business on-stream
    . . . in the PND business, where we continue the growth and
    expansion of that business primarily in Europe.” Compl. ¶ 101
    (emphasis omitted). For an investor, “[e]qually important was
    ‘inventory clearance of prior generation models at a loss,’ i.e.,
    inventory obsolescence . . . [that the Company allegedly] did not
    disclose for more than six months.” Reply Br. 15. In September,
    no mention was made of the Company’s inventoried products
    that would not be saleable due partly to obsolescence, or to the
    stalling of the plan to reduce inventory to normal levels, or to
    anything else that could warn of the serious obsolescence
    problem. See id. ¶¶ 86(c)-(e). Instead, the cautionary statements
    are essentially the same as those made during the April
    conference call: a boilerplate statement about risk generally and
    reference to the Company’s FY 2007 Annual Report, which
    repeated the general warnings in the FY 2006 Annual Report.
    (The Company acknowledges that the two annual reports are
    more or less indistinguishable. See Appellees’ Br. 35–36.)
    The warnings accompanying the September statement, like
    those that accompanied the April statement, were misleading in
    24
    light of historical facts and were not tailored to the specific
    forward-looking statement the Company made. According to the
    complaint, by June 2007, the Company had agreed to sell
    100,000 PNDs for $110 less than the ordinary $350 price tag.
    Compl. ¶¶ 56, 86(e). In all, the Company missed its PND sales
    projected by more than 200,000 units in FY 2007, id. ¶ 55, which
    meant PND sales fell short of projections by at least $85 million,
    id. ¶¶ 56, 86(d). The information provided by the Company’s
    former accounting manager indicated that “the Company had on
    hand hundreds of millions of dollars worth of obsolete
    Generation 2 PNDs which were being superseded by newer
    Generation 3 PNDs in August 2007.” Id. ¶ 86(c). By the end of
    FY 2007, there was no longer a mere risk and some evidence of
    obsolescence, but rather an intractable problem of obsolescence
    was a reality that the Company failed to disclose. “[T]he risk of
    which [the Company] warned . . . had already transpired,”
    Slayton, 
    604 F.3d at 770
    ; see also Lormand, 
    565 F.3d at 247
    , by
    the time of the September conference call, and consequently the
    Company’s cautionary language was not “meaningful.” See 
    id.
    at 246–47. Even were it clear that the Company warned of
    obsolescence, the warnings were misleading because they
    provided, at most, information about a generalized risk of
    obsolescence and the general effect that obsolescence could have
    on sales. The district court did not address whether the
    cautionary language accompanying the September statement was
    misleading in light of historical facts. See Harman, 27 F. Supp.
    3d at 50.
    Reinforcing our conclusion that safe harbor protection is
    unavailable for the September statement is the fact that the
    Company’s cautionary statements remained unchanged despite
    a significant change in circumstances of material importance to
    an investor. See Slayton, 
    604 F.3d at
    772–73; see also Asher,
    
    377 F.3d at 734
    ; Helwig v. Vencor, Inc., 
    251 F.3d 540
    , 559 (6th
    Cir. 2001), abrogated on other grounds by Tellabs, Inc. v. Makor
    Issues & Rights, Ltd., 
    551 U.S. 308
     (2007). Despite what had
    25
    happened regarding PNDs between April and September, the
    Company did not update or tailor its cautionary language to
    make it meaningful, instead relying on the same general
    prefatory language and reference to the Company’s general
    statements regarding risk in its most recent annual report.
    Compare 2007 Annual Report at 10–11, with 2006 Annual
    Report at 9–10. “The consistency of the defendants’ language
    over time despite” changing circumstances “belies any
    contention that the cautionary language was ‘tailored to the
    specific future projection.’” Slayton, 
    604 F.3d at 773
     (quoting
    Institutional Inv’rs Grp., 
    564 F.3d at 256
    ).
    The complaint points, moreover, in support of the theory of
    corrective disclosure, to the Company’s January and February
    2008 releases that disclosed, allegedly for the first time, the
    obsolescence problems facing its PND line of business. See
    Compl. ¶¶ 133, 135. CEO Harman had assured investors in
    April that there was a plan to reduce inventory to normal levels,
    from $75 million to $15 million by June 30, 2007, id. ¶ 57, and
    CFO Brown had reassured investors in September that the PND
    business was growing and expanding, id. ¶ 101. Thus, over this
    period the Company failed to disclose what was an historical fact
    of importance to a reasonable investor: by April, inventory
    obsolescence was becoming a problem, see id. ¶¶ 64 (b), (d), (e);
    by September it had fully materialized into a serious problem
    effecting Company revenues, see id. ¶¶ 86(c)-(e). Prior to the
    January and February statements, according to the complaint, the
    Company had not “even mentioned that rapid obsolescence
    might pose a material risk to the Company’s PND business, let
    alone that such obsolescence might be caused by the Company’s
    own product changes.” Appellant’s Br. 21; see Compl. ¶ 64(d).
    Given the rosy picture that the Company painted during the
    April-September period, investors were unaware of the
    obsolescence problem until January-February 2008, when the
    Company, in announcing disappointing financial results in
    26
    February 2008, first disclosed PND obsolescence that had
    resulted in “the sale of older products at substantial discounts.”
    Id. ¶ 113 (internal quotation marks omitted).
    The Company responds that it needed only to warn of
    “risks,” Harris, 
    182 F.3d at 807
     (emphasis added), not “actual
    inventory obsolescence,” Appellees’ Br. 37 (emphasis in
    original). Nothing in Harris purports to afford safe harbor
    protection based on a statement that risk could come to fruition
    where that risk has already begun to materialize. To conclude
    otherwise, that even where a risk has materialized a company
    need only warn that it is a “risk,” would render misleading
    cautionary language sufficient, a result neither the statutory text,
    nor legislative history, nor precedent supports.
    Finally, the Company maintains that the internal reports on
    which the complaint relies are irrelevant and unreliable, and
    therefore inadmissible as a matter of law. This is because, the
    Company continues, the complaint “fails to identify any
    information about the internal reports, i.e., who prepared them,
    who received them, how firm the numbers were within them,
    how they were distributed, or to whom they were distributed, and
    does not allege that any of the individual defendants received and
    reviewed the internal reports.” Appellees’ Br. 49–50. The
    precedent on which the Company relies for its categorical rule is
    inapposite. San Leandro Emergency Medical Group Profit
    Sharing Plan v. Philip Morris Companies, Inc., 
    75 F.3d 801
    , 812
    (2d Cir. 1996), held that an “unsupported general claim of the
    existence of confidential Company sales reports that revealed”
    information that would render a company’s statement misleading
    was “insufficient to survive a motion to dismiss.” Here, the
    allegation that operating reports exist is not general and the
    operating reports are not the only support for the alleged claims.
    Arazie v. Mullane, 
    2 F.3d 1456
    , 1467 (7th Cir. 1993), held that
    the particularity requirement was not met by references to an
    27
    internal report that did “not indicate who prepared the projected
    figures, when they were prepared, how firm the numbers were,
    or which [company] officers reviewed them.” Here, the
    complaint identifies the internal reports as monthly and annual
    reports of the Company’s Automotive Division, which were
    “authored by executives of Harman Automotive in Germany and
    distributed to Harman International executives,” including CEO
    Harman and CFO Brown, and after July 1, 2007, then-CEO
    Paliwal, as well as to several other executives and lower-level
    accounting or financial personnel. Compl. ¶ 55.
    For these reasons, we hold the allegations in the complaint
    plausibly show that the April and September statements were not
    accompanied by meaningful cautionary language and,
    consequently, were not entitled to safe harbor protection.
    C.
    The third statement appeared in the Company’s FY 2007
    Annual Report. For a statement to be actionable under Section
    10(b) and Rule 10b-5, it must be “material” in the sense that it
    would have “been viewed by the reasonable investor as having
    significantly altered the ‘total mix’ of information made
    available,” Halliburton Co. v. Erica P. John Fund, Inc., 
    134 S. Ct. 2398
    , 2413 (2014) (quoting Basic Inc. v. Levinson, 
    485 U.S. 224
    , 231–32 (1988)). The Supreme Court has recognized that
    “statements of reasons, opinions, or beliefs” can be actionable,
    Va. Bankshares, Inc. v. Sandberg, 
    501 U.S. 1083
    , 1091 (1991),
    even when conclusory terms are used, 
    id. at 1093
    . This is
    because “conclusory terms [like ‘high’ value and ‘fair’] in a
    commercial context are reasonably understood to rest on a
    factual basis that justifies them as accurate, the absence of which
    renders them misleading.” 
    Id.
     But, “statements [that] are too
    general to cause a reasonable investor to rely upon them” are
    immaterial and inactionable. ECA & Local 134 IBEW Joint
    Pension Trust of Chi. v. JP Morgan Chase Co., 
    553 F.3d 187
    ,
    28
    206 (2d Cir. 2009). “Puffery” refers to one type of immaterial
    statement: the sort of “generalized statements of optimism that
    are not capable of objective verification.” Grossman v. Novell,
    Inc., 
    120 F.3d 1112
    , 1119 (10th Cir. 1997). Statements that
    constitute puffery employ terms that are “too squishy, too
    untethered to anything measurable, to communicate anything that
    a reasonable person would deem important to a securities
    investment decision.” City of Monroe Employees Ret. Sys. v.
    Bridgestone Corp., 
    399 F.3d 651
    , 671 (6th Cir. 2005).
    In the FY 2007 Annual Report, the Company stated that
    “[s]ales of aftermarket products, particularly PNDs, were very
    strong during fiscal 2007.” Compl. ¶ 82. The district court
    concluded that statement was immaterial puffery because
    “strong” is “subjective and provides no standard against which
    a comparison can be drawn.” Harman, 27 F. Supp. 3d at 51. But
    the critical inquiry is whether the statement could “have misled
    a reasonable investor,” San Leandro, 75 F.3d at 811, and given
    the context in which it was made, according to the allegations in
    the complaint, we conclude that the “very strong” statement in
    the FY 2007 Annual Report is plausibly understood as a
    description of historical fact rather than unbridled corporate
    optimism, i.e., immaterial puffery.
    PNDs, although only a “rather small component of [the
    Company’s] total portfolio,” Harman Int’l Indus. Earnings Call
    Tr. at 6 (Feb. 5, 2008), were part of the Company’s automotive
    division, which “comprised approximately 70% of [the
    Company’s] business and generated the bulk of the Company’s
    revenue and earnings.” Compl. ¶ 141. CEO Harman explained
    during the April conference call that the Company would
    undertake a “vigorous sales effort” to reduce PND inventory to
    “normal levels at year-end,” and, when asked whether the
    Company thought FY 2007 sales totals could double in the final
    quarter, he responded “[w]e do, and we said so.” Id. ¶¶ 57–58.
    29
    The “very strong” statement was specific about product and time
    period, and comparable to the statement in In re Lucent
    Technologies, Inc. Sec. Litig., 
    217 F. Supp. 2d 529
    , 559 (D.N.J.
    2002), that one of the defendant’s products was generating
    “strong customer acceptance,” 
    id.
     (internal quotation marks
    omitted). The statement in Lucent Technologies was held not to
    be puffery because, given recent fiscal results, “a reasonable
    investor likely would consider material any information relating
    to customer acceptance of key products for purposes of making
    investment decisions.” 
    Id.
     The context alleged here is similar.
    PNDs were part of the Company’s largest division and had been
    the focus of recent public statements. The “very strong”
    statement could have had the same effect on an investor in the
    Company’s stock and is therefore actionable. Unlike the
    statements in cases on which the Company relies, the statement
    was tied to a product and a time period and it was not too vague
    to be material. In re Copper Mountain Securities Litigation, 
    311 F. Supp. 2d 857
    , 868 (N.D. Cal. 2004), involved a bare statement
    that “business remained strong,” 
    id.
     (internal quotation marks
    omitted). So too, the statement in In re Splash Technology
    Holdings, Inc. Securities Litigation, 
    160 F. Supp. 2d 1059
    ,
    1076–77 (N.D. Cal. 2001), that demand was “strong.”
    Statements such as “Food Lion is one of the best-managed high
    growth operators in the food retailing industry,” Longman v.
    Food Lion, Inc., 
    197 F.3d 675
    , 684 & n.2 (4th Cir. 1999), a
    company had achieved “substantial success” in integrating the
    sales force of two merged entities, Grossman, 
    120 F.3d at 1121
    ,
    and a company was “optimistic” and “should deliver income
    growth consistent with its historically superior performance,”
    San Leandro, 75 F.3d at 811, are equally lacking in specifics that
    an investor could use to evaluate the statement’s veracity.
    The Company maintains that the “very strong” statement is
    puffery because it “lacked a standard against which a reasonable
    investor could expect [it] to be pegged,” quoting City of Monroe,
    30
    
    399 F.3d at 671
    . Nothing in City of Monroe purports to render
    inactionable any statement that does not contain its own metric.
    There the statements — that Bridgestone sold “the best tires in
    the world,” that its products demonstrated “global consistent
    quality,” and that it had experienced strong sales because of
    “high regard among automakers for our strengths in product
    quality,” 
    id.
     at 670 — appear more in line with generalized
    boasting, i.e., more “squishy,” 
    id. at 671
    , than the Company’s
    report of “very strong” PND sales in the FY 2007 Annual
    Report. Alternatively, the Company maintains that “disclosure
    of the actual sales results renders the ‘very strong’ statement
    immaterial” because investors could review the relevant
    information and undertake their own evaluation of the
    Company’s statement. Appellees’ Br. 53. The Company points
    to nothing in the current record showing that it had elsewhere
    disclosed FY 2007 PND sales results.
    D.
    A claim under Section 10(b) and Rule 10b-5 requires proof
    of “the traditional elements of causation and loss.” Dura
    Pharmaceuticals, Inc. v. Broudo, 
    544 U.S. 336
    , 346 (2005); see
    15 U.S.C. § 78u-4(b)(4). A plaintiff may survive a motion to
    dismiss the complaint for failure to state a claim “either by
    alleging (a) the existence of cause-in-fact on the ground that the
    market reacted negatively to a corrective disclosure of the fraud;
    or (b) that . . . the loss was foreseeable and caused by the
    materialization of the risk concealed by the fraudulent
    statement.” Carpenters Pension Tr. Fund of St. Louis v.
    Barclays PLC, 
    750 F.3d 227
    , 232–33 (2d Cir. 2014) (internal
    quotation marks omitted). The 2008 consolidated class
    complaint alleges the former. See Compl. ¶¶ 109–13, 125–38;
    see also Reply Br. 23. At the pleadings stage, a plaintiff need
    not “demonstrate . . . that the corrective disclosure was the only
    possible cause for decline in the stock price.” Carpenters, 750
    F.3d at 233. And “a corrective disclosure need not be a
    31
    ‘mirror-image’ disclosure — a direct admission that a previous
    statement is untrue,” although it “must relate to the same subject
    matter as the alleged misrepresentation.” Mass. Ret. Sys. v. CVS
    Caremark Corp., 
    716 F.3d 229
    , 240 (1st Cir. 2013). Thus, “[t]he
    appropriate inquiry is whether” the Company’s statements, taken
    “as a whole, plausibly revealed to the market that” the Company
    was experiencing significant difficulties in its PND business. 
    Id.
    The Company maintains, unpersuasively, that the complaint
    failed adequately to plead that the alleged misrepresentations or
    other fraudulent conduct proximately caused economic loss to
    Appellant. According to the complaint, the Company’s January
    14, 2008, press release on revised earnings guidance and its
    February 5, 2008, press release announcing results for the second
    quarter of FY 2008 disclosed that the Company’s PND business
    was not as strong as previously indicated in the three statements
    now at issue. Both releases were followed by marked declines
    in the Company’s stock price, the first by a 37.65 percent decline
    and the second by a drop of 15 percent, see Compl. ¶¶ 110, 114.
    The alleged releases were not, as the Company suggests, simply
    “announcement[s] of a failed projection.” Appellees’ Br. 56.
    Rather, they provided specific information about the state of the
    Company’s PND business, disclosing, allegedly for the first
    time, that it was not flourishing as the Company had indicated
    during the April and September conference calls and the FY
    2007 Annual Report.
    The Company responds that “the Complaint, on its face,
    identifies so many alternative reasons for [Appellant’s] share
    price drop that [Appellant] cannot prove loss causation as a
    matter of law.” Appellees’ Br. 58. But “[p]laintiffs need not
    demonstrate on a motion to dismiss that the corrective disclosure
    was the only possible cause for decline in the stock price.”
    Carpenters, 750 F.3d at 233. The cases cited by the Company
    are not to the contrary. In Dura, 
    544 U.S. at 343
    , the Supreme
    32
    Court explained that a drop in a security’s price “may reflect, not
    the earlier misrepresentation, but changed economic
    circumstances, changed investor expectations, new
    industry-specific or firm-specific facts, conditions, or other
    events, which taken separately or together account for some or
    all of that lower price,” concerned what “at the end of the day
    plaintiffs need . . . establish, i.e., prove,” 
    id. at 342
     (internal
    quotation marks omitted). In that case, the complaint failed for
    absence of allegations on the loss suffered, 
    id. at 347
    , a defect
    that does not plague the complaint here, see Compl. ¶¶ 110, 114.
    Other cases on which the Company relies either relate to the
    plaintiff’s burden to obtain judgment, see Nuveen Mun. High
    Income Opportunity Fund v. City of Alameda, Cal., 
    730 F.3d 1111
    , 1123 (9th Cir. 2013); In re Williams Sec. Litig.-WCG
    Subclass, 
    558 F.3d 1130
    , 1132 (10th Cir. 2009), or do not
    involve the corrective disclosure theory alleged here, see Schaaf
    v. Residential Funding Corp., 
    517 F.3d 544
    , 550 (8th Cir. 2008).
    III.
    Appellant also sued under Section 20(a) of the Act, which
    provides that “a plaintiff must show a primary violation by the
    controlled person and control of the primary violator by the
    targeted defendant.” SEC v. First Jersey Sec., Inc., 
    101 F.3d 1450
    , 1472 (2d Cir. 1996); see also Stevens v. InPhonic, Inc.,
    
    662 F. Supp. 2d 105
    , 129 (D.D.C. 2009). A claim under Section
    20(a) can exist only if there is a viable claim against the
    corporation. See First Jersey, 101 F.3d at 1472. There is a split
    in the circuits on whether the plaintiff must show that the alleged
    control person “culpably participated” in the underlying fraud.1
    1
    Compare SEC v. J.W. Barclay & Co., 
    442 F.3d 834
    , 841 &
    n.8 (3d Cir. 2006), and SEC v. First Jersey Secs., Inc., 
    101 F.3d 1450
    ,
    1472 (2d Cir. 1996), with Paracor Fin., Inc. v. Gen. Elec. Capital
    Corp., 
    96 F.3d 1151
    , 1161 (9th Cir. 1996); Brown v. Enstar Group,
    33
    In those not requiring proof of culpable participation, the
    plaintiff need only show the defendant is a “controlling person,”
    and the burden shifts to the defendant to show the actions were
    taken “‘in good faith and did not directly or indirectly induce the
    act or acts constituting the violation or cause of action.’”
    Paracor Fin., Inc. v. Gen. Elec. Capital Corp., 
    96 F.3d 1151
    ,
    1161 (9th Cir. 1996) (quoting 15 U.S.C. § 78t(a)).
    The court need not decide which approach to adopt because
    the allegations in the complaint suffice to show culpable
    participation by the individual defendants. See Compl.
    ¶¶ 142–167. According to the complaint, each personally made
    actionable statements: CEO Harman during the April conference
    call, CFO Brown during the September conference call, joined
    by CEO Paliwal, and each individual defendant also signed in
    August 2007 the SEC Form 10-K for the FY 2007 Annual Report
    containing the “very strong” statement. Even if corporate job
    titles may not alone suffice, see Appellees’ Br. 62, the complaint
    plausibly alleges each defendant made false and misleading
    statements about the Company.
    Accordingly, we reverse the dismissal of the complaint for
    failure to state a claim with respect to the three statements at
    issue, and we remand the case for further proceedings.
    Inc., 
    84 F.3d 393
    , 396 (11th Cir. 1996); Harrison v. Dean Witter
    Reynolds, Inc., 
    974 F.2d 873
    , 881 (7th Cir. 1992); Metge v. Baehler,
    
    762 F.2d 621
    , 630–31 (8th Cir. 1985); G.A. Thompson & Co. v.
    Partridge, 
    636 F.2d 945
    , 958 (5th Cir. 1981); and Carpenter v.
    Harris, Upham & Co., Inc., 
    594 F.2d 388
    , 394 (4th Cir. 1979).
    

Document Info

Docket Number: 14-7017

Citation Numbers: 416 U.S. App. D.C. 267, 791 F.3d 90

Filed Date: 6/23/2015

Precedential Status: Precedential

Modified Date: 1/12/2023

Authorities (45)

Grossman v. Novell, Inc. , 120 F.3d 1112 ( 1997 )

In Re Williams Securities Litigation-WCG Subclass , 558 F.3d 1130 ( 2009 )

Slayton v. American Express Co. , 604 F.3d 758 ( 2010 )

ECA, Local 134 IBEW Joint Pension Trust of Chicago v. JP ... , 553 F.3d 187 ( 2009 )

Robert L. Brown, and All Those Similarly Situated v. The ... , 84 F.3d 393 ( 1996 )

Harris v. Ivax Corporation , 182 F.3d 799 ( 1999 )

Institutional Investors Group v. Avaya, Inc. , 564 F.3d 242 ( 2009 )

david-i-longman-jeffrey-feinman-paul-m-gardner-defined-plan-trust-edward , 197 F.3d 675 ( 1999 )

myrna-rombach-on-behalf-of-herself-and-all-others-similarly-situated , 355 F.3d 164 ( 2004 )

Securities and Exchange Commission v. J.W. Barclay & Co., ... , 442 F.3d 834 ( 2006 )

Fed. Sec. L. Rep. P 97,862 G. A. Thompson & Co., Inc. v. ... , 636 F.2d 945 ( 1981 )

Lormand v. US Unwired, Inc. , 565 F.3d 228 ( 2009 )

southland-securities-corporation-on-behalf-of-itself-and-all-others , 365 F.3d 353 ( 2004 )

fed-sec-l-rep-p-96803-thomas-s-carpenter-and-elliott-taylor-v , 594 F.2d 388 ( 1979 )

ari-parnes-deborah-slyne-corey-emert-faye-martin-anderson-edward-r-pepper , 122 F.3d 539 ( 1997 )

David Arazie, Paul Karinsky, William Klein v. Robert E. ... , 2 F.3d 1456 ( 1993 )

Brian Asher v. Baxter International Incorporated , 377 F.3d 727 ( 2004 )

hudson-t-harrison-and-harrison-construction-incorporated-a-corporation , 974 F.2d 873 ( 1992 )

city-of-monroe-employees-retirement-system-on-behalf-of-itself-and-all , 399 F.3d 651 ( 2005 )

a-carl-helwig-on-behalf-of-himself-and-all-others-similarly-situated-gary , 251 F.3d 540 ( 2001 )

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