in Re TMX Finance of Texas, Inc., TitleMax of Texas, Inc., and TMX Finance LLC , 472 S.W.3d 864 ( 2015 )


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  • Opinion issued August 20, 2015
    In The
    Court of Appeals
    For The
    First District of Texas
    ————————————
    NO. 01-14-00964-CV
    NO. 01-15-00126-CV
    ———————————
    IN RE TMX FINANCE OF TEXAS, INC., TITLEMAX OF TEXAS, INC.,
    AND TMX FINANCE LLC, Relators
    Original Proceeding on Petition for Writ of Mandamus
    OPINION
    In these two original proceedings, relators, TMX Finance of Texas, Inc.,
    TitleMax of Texas, Inc., and TMX Finance LLC (collectively, “TMX”), seek a
    writ of mandamus compelling the trial court to vacate its orders denying their
    motions to quash and for protection regarding the depositions of Tracy Young and
    Otto Bielss. 1 Relators contend that the trial court erred by failing to apply the apex
    deposition doctrine to bar the depositions of Young, the Chief Executive Officer of
    TMX Finance LLC, and Bielss, the Chief Operating Officer of TMX Finance LLC.
    We conditionally grant the petition for writ of mandamus in appellate cause
    number 01-14-00964-CV, regarding the deposition of Young.               We deny the
    petition for writ of mandamus in appellate cause number 01-15-00126-CV,
    regarding the deposition of Bielss.
    Background
    The real parties in interest, Wellshire Financial Services, LLC d/b/a
    Loanstar Title Loans, d/b/a Moneymax Title Loans, and d/b/a Loanmax,
    Meadowwood Financial Services, LLC, d/b/a Loanstar Loans, and d/b/a
    Moneymax Title Loans, and Integrity Texas Funding, LP (collectively,
    “LoanStar”), filed suit against TMX, their competitor in the title-loan market, and
    asserted causes of action for misappropriation of trade secrets and tortious
    interference with existing contracts and prospective business relations. LoanStar
    1
    The underlying case is Wellshire Financial Services, LLC d/b/a Loanstar Title
    Loans, d/b/a Moneymax Title Loans, and d/b/a Loanmax; Meadowwood Financial
    Services, LLC, d/b/a Loanstar Loans, and d/b/a Moneymax Title Loans; and
    Integrity Texas Funding, LP v. TMX Finance Holdings, Inc., TMX Finance, LLC,
    TMX Finance of Texas, Inc., and TitleMax of Texas, Inc., cause number 2013-
    33584, pending in the 152nd District Court of Harris County, Texas, the Hon.
    Robert Schaffer presiding.
    2
    alleged that TMX employees improperly accessed driving records maintained by
    the Texas Department of Motor Vehicles (“DMV”) to solicit LoanStar customers.
    After taking depositions of several lower-level TMX employees, LoanStar
    noticed the depositions of the corporate representatives of TitleMax of Texas, Inc.,
    TMX Finance LLC, and TMX Finance of Texas, Inc. TMX objected to the scope
    of the proposed topics to be discussed in the depositions, and the trial court held a
    hearing on these objections and sustained several of TMX’s objections.
    Following the trial court’s ruling, TMX allegedly failed to produce
    documents responsive to discovery requests, and LoanStar withdrew its notice for
    the deposition of the corporate representatives of the TMX entities.            Instead,
    LoanStar noticed the deposition of Tracy Young, the CEO of each of the three
    TMX entities.2 TMX filed a motion to quash and for protection from the “apex
    deposition” of Young, arguing that Young, as the CEO, does not have “unique or
    superior personal knowledge” of the facts relevant to the suit such that LoanStar
    can proceed with his deposition. TMX attached an affidavit from Young, in which
    he averred as follows:
    2.     I am the CEO of TMX Finance LLC, TitleMax of Texas, Inc.
    and TMX Finance of Texas, Inc. The latter two entities have
    approximately 950 employees and 366 stores in Texas.
    2
    TMX Finance of Texas, Inc. and TitleMax of Texas, Inc. are wholly-owned by
    TMX Finance LLC, which, in turn, is wholly-owned by TMX Finance Holdings,
    Inc. TMX Finance Holdings, Inc. is a defendant in the underlying litigation, but it
    is not a party to these mandamus proceedings.
    3
    3.    I do not have any first-hand personal knowledge of relevant
    facts concerning the subject matter of the above-captioned
    lawsuit, including facts and allegations relating to (a) marketing
    to or soliciting customers of competitors, including [LoanStar];
    (b) use of databases in an attempt to locate customers of
    competitors, including [LoanStar]; (c) soliciting [LoanStar’s]
    customers in parking lots; (d) acquiring VIN or license plate
    numbers in parking lots; and (e) lists of [LoanStar’s] customers.
    While I have knowledge of some facts relating to some of these
    issues by reason of my position as CEO, all of those facts were
    relayed to me in the course of privileged communications by
    counsel representing [TMX].
    4.    I do not possess any unique or superior personal knowledge
    regarding the issues set forth in the preceding paragraph beyond
    that of other of [TMX’s] personnel.
    TMX also attached excerpts from depositions of lower-level TMX employees who
    all testified that they had either never met Young or had only ever had casual
    conversation with him and had never discussed TMX’s marketing strategies.
    In response, LoanStar argued and presented evidence that Young was the
    only member, manager, and employee of one of the defendant-entities, TMX
    Finance LLC. LoanStar argued that because Young was the only employee of
    TMX Finance LLC, the apex deposition doctrine was inapplicable because Young
    was “the only individual who can have personal knowledge of the conduct and
    actions of TMX Finance” and, thus, preventing Young’s deposition would
    “completely bar LoanStar from obtaining any deposition testimony from a named
    party in this action.” LoanStar also argued that Young was “directly involved in
    4
    the [TMX] entities’ operations and marketing approaches” and therefore had
    unique or superior personal knowledge of discoverable information.
    As evidence that Young possessed unique or superior personal knowledge of
    discoverable information, LoanStar attached the affidavit of Daniel Baker, a
    former TMX district manager for the Houston area. Baker averred:
    4.    From January 2012 to September 2013, I reported directly to
    Franco Zizzo, the Regional Manager for Houston, who reported
    directly to Linda McDonald, the Vice President of Operations
    in Texas. During this time period, Ms. McDonald reported
    directly to Otto [Bielss], the Senior Vice President of
    Operations, who reported directly to Tracy Young, the
    President of TitleMax.
    5.    When I was a district manager in Houston, TitleMax’s
    corporate headquarters emphasized marketing of auto title loans
    and heavily pressured employees to meet unachievable
    performance goals. For example, Mr. [Bielss] would hold
    monthly telephone conference calls with the district managers
    and regional managers in Texas during which he would berate
    regional managers and district managers, even if they met
    performance metrics, in order to remind us that we were all
    expendable and numbers were king.
    6.    I was one of the most senior district managers in Houston, and
    regularly discussed performance and operations with other
    district managers.    I would also regularly monitor the
    performance of my district and other districts in Houston.
    7.    At some point during my employment, I noticed that one
    district in Houston had a significant increase in loan volume. I
    reached out to the district manager for that district, Nelson
    Parada, regarding the increase in loan volume and ask[ed] him
    what caused the increased loan volume. Mr. Parada informed
    me that he was receiving lists of customers of competitors,
    including LoanStar customers, from a TitleMax employee
    named Ishmael Hernandez and that he was using the lists to
    5
    solicit customers of LoanStar. I reported the use of these
    customer lists to Mr. Zizzo, who told me that the district in
    question needed the numbers and to stop asking questions.
    8.    When I was a district manager in Houston, I heard that
    TitleMax employees would go to parking lots of competitors,
    including LoanStar, to record license plate numbers.
    LoanStar also attached the affidavit of Harold Landers, a former TMX
    regional manager for the Dallas/Fort Worth area.         Landers averred that the
    “corporate group at TitleMax also set extremely high performance goals for the
    stores, districts, and regions in Texas, and the general managers and district
    managers operated under pressure to aggressively ‘grow’ new business in their
    stores.” Landers averred that he participated in monthly conference calls with
    district and regional managers, Bielss, “other members of the corporate operations
    teams, and corporate recruiters and trainers.” During these calls, the participants
    reviewed reports regarding store performance, the district managers defended the
    performance of stores in their districts by explaining marketing efforts, and Bielss
    would ask most of the questions on the calls. Landers averred that he raised
    concerns with Bielss and McDonald concerning the performance goals, informing
    them of his belief that “the combination of pressure and fear would cause
    employees to leave the company or engage in improper practices in order to meet
    the performance goals.” Aside from stating that Bielss directly reported to Young,
    6
    Landers did not aver that Young ever participated in the monthly conference calls
    or that he ever raised his concerns over performance goals with Young.
    As further evidence that Young has unique and superior personal
    knowledge, LoanStar attached a letter it sent to Vin Thomas, identified as
    “Assistant General Counsel” for “TMX Finance LLC,” in which it demanded that
    TMX cease and desist conducting searches of DMV records to identify LoanStar
    customers.    On TitleMax letterhead, Thomas replied that TMX “denies the
    allegations in your letter,” that it “does not consider the above allegations to be a
    proper business practice,” and that it “has reminded all Texas managers of its
    position on this practice.” LoanStar argued:
    As Mr. Young is the only employee of TMX Finance, he is also the
    only person who could have communicated to Mr. Thomas TMX
    Finance’s denial of LoanStar’s allegations, the only person who could
    have instructed Mr. Thomas as to TMX Finance’s position with
    respect to appropriate business practices, and the only person who
    could have directed the ‘reminding’ of the TitleMax Texas employees.
    LoanStar argued that Young “was involved in communications regarding
    TitleMax’s response to LoanStar’s demand that TitleMax cease and desist from
    illegally identifying and marketing to LoanStar customers” and, therefore, that
    there is “accordingly no question that Mr. Young possesses ‘superior or unique
    personal knowledge of discoverable information.’”
    The trial court held a hearing on TMX’s motion for protection on November
    21, 2014. At the hearing, LoanStar described Young as the sole employee of TMX
    7
    Finance LLC and argued that it was entitled “to take evidence from the single
    employee of a Defendant in this case.” LoanStar again relied on the letter from
    Thomas, arguing that only Young, as the sole employee of TMX Finance LLC,
    could have denied the allegations in LoanStar’s cease and desist letter and
    reminded TMX’s Texas managers that conducting searches of LoanStar customers
    was not a proper business practice. TMX responded that the reason Young is the
    only employee of TMX Finance LLC is because that entity “sits atop all the other
    entities.”
    When asked by the trial court what evidence LoanStar had that Young
    “orchestrated what was going on,” LoanStar’s counsel responded, “[W]e have
    evidence that Tracy Young is the guy responsible for everything that happens in
    this company. That—this is a small industry, [Y]our Honor. This [cease and
    desist] letter was sent to TMX Finance because that’s Tracy Young. Tracy is
    someone who has his hands in the business.” LoanStar’s counsel also pointed to
    TMX Finance LLC’s 2012 10-K, filed with the Securities and Exchange
    Commission and included as an exhibit to LoanStar’s response to TMX’s motion
    for protection, which allegedly reflected that everyone at TMX Finance LLC
    “serves at [Young’s] pleasure, at his discretion” and that “he is the person who is
    in charge of all of the . . . Texas entities.”
    8
    The trial court ultimately denied TMX’s motion to quash and for protection
    and ordered TMX to produce Young for deposition. TMX filed a petition for writ
    of mandamus in this Court, in appellate cause number 01-14-00964-CV, seeking to
    compel the trial court to vacate its order denying the motion for protection and
    compelling Young’s deposition. This Court stayed Young’s deposition pending
    resolution of the mandamus proceeding.
    Shortly after this Court stayed Young’s deposition, in December 2014,
    LoanStar noticed the deposition of Otto Bielss. In August 2014, TMX had offered
    Bielss, who, at the time, had served as Senior Vice President of Operations, as the
    corporate representative for deposition. LoanStar did not depose Bielss at that
    time. In response to LoanStar’s December 2014 notice of deposition, TMX filed a
    motion for protection, arguing that the apex deposition doctrine barred the
    deposition of Bielss, who now served as TMX Finance LLC’s Chief Operating
    Officer, a position he had held since October 2014. TMX argued that Bielss
    lacked unique or superior personal knowledge of relevant facts, and it offered
    Coleman Gaines, Senior Vice President of Operations West, as its corporate
    representative for deposition.
    In support of its motion, TMX attached Bielss’s affidavit, in which he
    averred:
    My title is Chief Operating Officer, TMX Finance LLC, and in that
    capacity I provide services to TMX Finance LLC. I have been Chief
    9
    Operating Officer since October 2014. Prior to this, I provided
    services to TMX Finance LLC in different executive positions during
    the relevant time period at issue in this litigation.
    During the relevant time period, I was towards the very top of layers
    of management but not over any individual TitleMax store. As such, I
    do not have firsthand personal knowledge of the day-to-day
    operations or marketing activities of any TitleMax store in Texas.
    Likewise, I do not have firsthand personal knowledge of the relevant
    facts concerning the subject matter of the above-captioned lawsuit,
    including facts and allegations relating to the following:
    a.     marketing or soliciting customers of competitors,
    including but not limited to [LoanStar];
    b.     using databases, including PublicData or
    DataTrax, in an attempt to locate customers of
    competitors including [LoanStar];
    c.     marketing or soliciting [LoneStar’s] customers in
    parking lots;
    d.     acquiring VIN or license plate numbers in parking
    lots; or
    e.     acquiring lists of [LoneStar’s] customers.
    While I have limited knowledge regarding this information, it was
    only obtained by virtue of my executive positions or through
    conversations with legal counsel. I do not possess any unique or
    superior personal knowledge regarding the information in this
    paragraph.
    TMX argued that, because of his corporate position, Bielss “was not involved in
    the daily operations of any particular [TMX] office,” and it attached excerpts from
    the depositions of lower-level employees that reflected they had little contact with
    Bielss.
    10
    In response, LoanStar argued that the apex deposition doctrine did not
    protect Bielss because he had unique or superior personal knowledge of
    discoverable facts, including responsibility for overseeing TMX’s Texas operations
    and knowledge that LoanStar had made complaints concerning TMX’s alleged
    improper marketing practices. LoanStar presented deposition excerpts from other
    TMX employees indicating that Bielss was “aware of the day-to-day operations of
    TitleMax in Texas,” including evidence that he conducted conference calls with
    local managers concerning the performance of their stores, that he met face-to-face
    with local managers concerning performance, and that he had conversations with
    local managers concerning marketing tactics. LoanStar presented evidence from
    McDonald, a TMX vice president, that Bielss had contacted her concerning
    allegations made by LoanStar that TMX employees were going into the parking
    lots of its competitors. LoanStar argued that because Bielss “monitored stores and
    employees across the state, he can provide greater insight into TitleMax’s
    operations than any of the lower-level employees who have been deposed to date.”
    At the hearing on TMX’s motion for protection, the trial court stated that it
    appeared Bielss “was, if not intimately, he was actively involved in what these
    companies of Texas [were] doing” and that LoanStar sought Bielss’s testimony “as
    a fact witness, not as a corporate [representative].” The trial court denied TMX’s
    motion for protection and entered an order compelling the deposition of Bielss.
    11
    TMX sought mandamus relief from this order in appellate cause number 01-15-
    00126-CV.     We stayed the deposition of Bielss pending resolution of this
    mandamus proceeding.
    Apex Deposition Doctrine
    TMX contends that the trial court erred in denying its motions for protection
    regarding the depositions of Young and Bielss because the apex deposition
    doctrine bars LoanStar’s attempt to conduct these two depositions.
    A.    Standard of Review
    Mandamus relief is available only to correct a clear abuse of discretion when
    there is no other adequate remedy by appeal. In re Alcatel USA, Inc., 
    11 S.W.3d 173
    , 175 (Tex. 2000) (orig. proceeding) (citing Walker v. Packer, 
    827 S.W.2d 833
    ,
    839–44 (Tex. 1992)); see In re Daisy Mfg. Co., 
    17 S.W.3d 654
    , 658 (Tex. 2000)
    (per curiam) (orig. proceeding). A trial court commits a clear abuse of discretion
    when its ruling is “so arbitrary and unreasonable as to amount to a clear and
    prejudicial error of law.” In re CSX Corp., 
    124 S.W.3d 149
    , 151 (Tex. 2003) (orig.
    proceeding). A trial court has no discretion in determining what the law is or in
    applying the law to the particular facts. In re Prudential Ins. Co. of Am., 
    148 S.W.3d 124
    , 135 (Tex. 2004). A party may properly seek mandamus relief to
    determine whether the trial court correctly ordered an apex deposition. See In re
    Alcatel 
    USA, 11 S.W.3d at 175
    ; In re Miscavige, 
    436 S.W.3d 430
    , 435 (Tex.
    12
    App.—Austin 2014, orig. proceeding) (“Mandamus relief is appropriate when a
    trial court allows an apex deposition to go forward in violation of the standard
    governing such discovery.”).
    B.    Application of Apex Deposition Doctrine
    A party to a lawsuit is entitled to discovery “that is relevant to the subject
    matter of the claim, and which appears reasonably calculated to lead to the
    discovery of admissible evidence.” Crown Cent. Petroleum Corp. v. Garcia, 
    904 S.W.2d 125
    , 127 (Tex. 1995) (quoting Monsanto Co. v. May, 
    889 S.W.2d 274
    , 276
    (Tex. 1994)). Texas Rule of Civil Procedure 199.1 allows a party to take the oral
    deposition of “any person.” TEX. R. CIV. P. 199.1(a); Crown 
    Cent., 904 S.W.2d at 127
    . However, the person noticed for deposition has the right to protection “from
    undue burden, unnecessary expense, harassment or annoyance, or invasion of
    personal, constitutional, or property rights.” Crown 
    Cent., 904 S.W.2d at 127
    ; see
    also TEX. R. CIV. P. 192.6(b) (allowing trial court to grant protective order in favor
    of person from whom discovery is sought).
    “An apex deposition is the deposition of a corporate officer at the apex of
    the corporate hierarchy.”     AMR Corp. v. Enlow, 
    926 S.W.2d 640
    , 642 (Tex.
    App.—Fort Worth 1996, orig. proceeding). When a party seeks to depose a high-
    level corporate official, such as a corporate president or chief executive officer, and
    that official or the corporation files a motion for protection to prohibit the
    13
    deposition accompanied by an affidavit from the official denying any knowledge
    of relevant facts, the trial court must first determine whether the party seeking the
    deposition “has arguably shown that the official has any unique or superior
    personal knowledge of discoverable information.” Crown 
    Cent., 904 S.W.2d at 128
    . An individual has “unique or superior personal knowledge” if the individual
    is “the only person with personal knowledge of the information sought” or the
    individual “arguably possesses relevant knowledge greater in quality or quantity
    than other available sources.” In re Alcatel 
    USA, 11 S.W.3d at 179
    .
    If the party seeking the deposition cannot show that the corporate official
    has any unique or superior personal knowledge of discoverable information, the
    trial court should grant the motion for protection and require the party seeking the
    deposition to “attempt to obtain the discovery through less intrusive methods.”
    Crown 
    Cent., 904 S.W.2d at 128
    ; see In re Alcatel 
    USA, 11 S.W.3d at 176
    . “Less
    intrusive methods” depend on the circumstances of the case, but can include
    depositions of lower-level employees, the deposition of the corporation itself, and
    interrogatories and requests for production of documents directed to the
    corporation. Crown 
    Cent., 904 S.W.2d at 128
    .
    After making a good faith effort to obtain the sought-after discovery through
    less intrusive methods, the party seeking the apex deposition may attempt to show
    that (1) there is a reasonable indication that the corporate official’s deposition is
    14
    calculated to lead to the discovery of admissible evidence, and (2) the less intrusive
    methods of discovery are unsatisfactory, insufficient, or inadequate. 
    Id. If the
    party seeking the deposition makes this showing, then the trial court should modify
    or vacate the protective order. Id.; In re Daisy Mfg. 
    Co., 17 S.W.3d at 658
    (“Merely completing some less-intrusive discovery does not trigger an automatic
    right to depose the apex official.”). If the party seeking the deposition does not
    make this showing, the trial court should leave the protective order in place.
    Crown 
    Cent., 904 S.W.2d at 128
    .
    1.      Deposition of Tracy Young
    In arguing that mandamus relief with respect to Young’s deposition ought to
    be denied, LoanStar first contends that the apex deposition doctrine does not apply
    in this instance because evidence before the trial court established that Young is
    the “sole employee, member, and manager” of TMX Finance LLC, a defendant in
    this case, and, thus, preventing the deposition of Young “would force LoanStar to
    go to trial without direct, oral testimony from the only employee of a named
    Defendant.”
    Although the parties disagree on whether Young is the sole employee,
    member, and manager of TMX Finance LLC or whether TMX Finance LLC has
    15
    other officers in addition to Young, 3 the evidence is undisputed that the defendants
    are related corporate entities, that Young is the CEO of each of the three
    defendants, and that TMX Finance LLC owns all of the shares of defendants TMX
    Finance of Texas, Inc. and TitleMax of Texas, Inc. The defendants thus operate as
    a corporate hierarchy with TMX Finance LLC as the parent company of TMX
    Finance of Texas, Inc. and TitleMax of Texas, Inc.
    In an analogous case, the Austin Court of Appeals addressed whether the
    apex deposition doctrine applies to the head of a corporate entity when both the
    entity and the executive himself were named defendants in the litigation. See In re
    
    Miscavige, 436 S.W.3d at 436
    –38. The Austin court noted that “[t]he apex-
    deposition rule becomes a potential issue only when an executive’s corporate
    position bears some relationship to the underlying information the deposing party
    seeks.” 
    Id. at 437.
    The court then concluded that “this same principle is applicable
    to depositions of named parties who hold apex positions.” 
    Id. If a
    high-level
    executive of an entity is named as a defendant “based on some dispute that is
    unrelated to his status as an executive, then the plaintiff has a right to obtain the
    executive’s deposition just as he or she would any other party.” 
    Id. If, however,
    an executive is named as a defendant “based on his capacity as an executive, then
    3
    TMX Finance LLC’s 2012 10-K, filed with the Securities and Exchange
    Commission and offered into evidence in the underlying proceeding by LoanStar,
    reflects that TMX Finance LLC has six officers and managers in addition to
    Young, including Bielss.
    16
    the apex doctrine is implicated and the Crown Central standard should be applied
    to a request for his deposition.” 
    Id. at 438;
    cf. In re Titus Cnty., 
    412 S.W.3d 28
    , 35
    (Tex. App.—Texarkana 2013, orig. proceeding) (stating that “the apex doctrine
    does not protect named parties from deposition” in condemnation case in which
    one of named defendants was trustee of trust that partially owned property at issue
    but also owned interest in property at issue in his individual capacity, and county
    sought his deposition because, as partial owner, he would have personal knowledge
    concerning property’s value); Simon v. Bridewell, 
    950 S.W.2d 439
    , 442 (Tex.
    App.—Waco 1997, orig. proceeding) (“A corporate officer is not exempt from
    deposition by the ‘apex’ doctrine merely because he is a corporate official. Rather,
    the doctrine may be invoked only when the deponent has been noticed for the
    deposition because of his corporate position.”).
    We conclude that this factual situation is similar to that presented in In re
    Miscavige. LoanStar seeks Young’s deposition based on his capacity as CEO of
    TMX Finance LLC, the parent company of TMX Finance of Texas, Inc. and
    TitleMax of Texas, Inc. Regardless of whether Young is the sole employee,
    member, and manager of TMX Finance LLC, the defendant entities all operate as
    part of a corporate “family,” with Young at the head of each entity. LoanStar
    seeks to depose Young “based on his capacity as an executive.”             See In re
    
    Miscavige, 436 S.W.3d at 438
    . We hold that, as such, the apex deposition doctrine
    17
    applies, and to compel Young’s deposition, LoanStar was required to demonstrate
    that it could satisfy the Crown Central test for allowing apex depositions. See 
    id. We therefore
    turn to whether the trial court abused its discretion when it ruled that
    LoanStar could take Young’s apex deposition.
    LoanStar argues that, if the apex deposition doctrine applies, Young cannot
    take advantage of its protections because his affidavit attached to TMX’s motion
    for protection is insufficient to establish that he does not have unique or superior
    knowledge of discoverable information. We disagree.
    TMX filed an affidavit from Young with its motion for protection. In this
    affidavit, Young averred:
    2.     I am the CEO of TMX Finance LLC, TitleMax of Texas, Inc.
    and TMX Finance of Texas, Inc. The latter two entities have
    approximately 950 employees and 366 stores in Texas.
    3.     I do not have any first-hand personal knowledge of relevant
    facts concerning the subject matter of the above-captioned
    lawsuit, including facts and allegations relating to:
    (a) marketing to or soliciting customers of competitors,
    including [LoanStar]; (b) use of databases in an attempt to
    locate customers of competitors, including [LoanStar];
    (c) soliciting [LoanStar’s] customers in parking lots;
    (d) acquiring VIN or license plate numbers in parking lots; and
    (e) lists of [LoanStar’s] customers. While I have knowledge of
    some facts relating to some of these issues by reason of my
    position as CEO, all of those facts were relayed to me in the
    course of privileged communications by counsel representing
    [TMX].
    4.     I do not possess any unique or superior personal knowledge
    regarding the issues set forth in the preceding paragraph beyond
    that of other of Defendants’ personnel.
    18
    LoanStar argues that Young “does not, and cannot, claim that he does not have
    unique or superior knowledge with respect to TMX Finance” and that, “as its only
    employee, Mr. Young by definition has ‘unique’ knowledge of TMX Finance’s
    participation in, reaction to, and investigation into the illegal conduct forming the
    basis of this case.”
    A corporate official, or the corporate entity on the official’s behalf, invokes
    the protection of the apex deposition doctrine by filing a motion for protection
    accompanied by the affidavit of the official “denying any knowledge of relevant
    facts.” Crown 
    Cent., 904 S.W.2d at 128
    . This Court has rejected a “mechanical
    application of Crown Central in determining the sufficiency of an affidavit to
    invoke the apex doctrine.” See In re BP Prods. N. Am. Inc., No. 01-06-00613-CV,
    
    2006 WL 2192546
    , at *5 (Tex. App.—Houston [1st Dist.] Aug. 4, 2006, orig.
    proceeding) (mem. op.). In determining the sufficiency of a corporate official’s
    affidavit, the question is whether the official “sufficiently denied knowledge of any
    relevant facts regarding” the subject matter of the litigation. See In re Tex. Genco,
    LP, 
    169 S.W.3d 764
    , 768 (Tex. App.—Waco 2005, orig. proceeding); In re
    Burlington N. & Santa Fe Ry. Co., 
    99 S.W.3d 323
    , 326 (Tex. App.—Fort Worth
    2003, orig. proceeding) (“BNSF properly initiated the apex guideline proceedings
    set forth in Crown Central by moving for protection and filing Rose’s affidavit
    denying any knowledge of relevant facts.”); In re El Paso Healthcare Sys., 969
    
    19 S.W.2d 68
    , 73 (Tex. App.—El Paso 1998, orig. proceeding) (“El Paso Healthcare
    established by its motion and affidavit that Rolfe is a corporate president who does
    not participate in the day-to-day administration of units within this particular
    hospital and who possesses no discoverable personal knowledge. This is sufficient
    to satisfy El Paso Healthcare’s burden under Crown Central Petroleum Corp.”).
    Once the corporate official moves for protection and files a sufficient affidavit, the
    burden shifts to the party seeking the apex deposition to demonstrate that the
    official has unique or superior personal knowledge of discoverable information.
    See In re Burlington N. & Santa Fe Ry. 
    Co., 99 S.W.3d at 326
    .
    Here, as we have already held, the fact that Young may be the sole
    employee, member, and manager of TMX Finance LLC does not automatically
    preclude application of the apex deposition doctrine. In his affidavit, Young
    averred that he does not have any “first-hand personal knowledge of relevant facts
    concerning the subject matter of” the underlying litigation, and he then identified
    five areas relating to allegations made by LoanStar. He averred that he does not
    “possess any unique or superior personal knowledge regarding” these issues
    relative to other TMX personnel.         Young also averred that while he has
    “knowledge of some facts relating to some of these issues by reason of [his]
    position as CEO,” he obtained that knowledge through privileged communications
    with TMX’s counsel.
    20
    As the Texas Supreme Court stated in In re Alcatel USA, the Crown Central
    guidelines require more than “some knowledge of discoverable information” to
    compel an apex deposition; Crown Central instead requires that the corporate
    official arguably have “unique or superior personal knowledge of discoverable
    
    information.” 11 S.W.3d at 179
    ; Crown 
    Cent., 904 S.W.2d at 128
    ; In re Taylor,
    
    401 S.W.3d 69
    , 74 (Tex. App.—Houston [14th Dist.] 2009, orig. proceeding)
    (“Crown Central does not require apex officials to assert total ignorance of all
    possible facets of a controversy.”); In re BP Prods. N. Am. Inc., 
    2006 WL 2192546
    , at *6 (“Having ‘some knowledge of discoverable information’ does not
    render an affidavit insufficient.”). Young specifically denied having unique or
    superior knowledge of discoverable information relating to LoanStar’s allegations
    in the underlying litigation. We conclude that Young’s affidavit was sufficient to
    invoke the protections of the apex deposition doctrine, and, thus, the burden then
    shifted to LoanStar to demonstrate that, despite his position as CEO, Young
    possesses unique or superior knowledge of discoverable information. See In re
    Tex. 
    Genco, 169 S.W.3d at 768
    ; In re Burlington N. & Santa Fe Ry. 
    Co., 99 S.W.3d at 326
    ; In re El Paso Healthcare 
    Sys., 969 S.W.2d at 73
    .
    TMX argues that LoanStar did not establish that Young “has any unique or
    superior personal knowledge of discoverable information.” See Crown 
    Cent., 904 S.W.2d at 128
    . In response, LoanStar contends that it has arguably shown that
    21
    Young possesses unique or superior personal knowledge because, as the sole
    employee of TMX Finance LLC, “only Mr. Young can testify regarding the
    involvement of TMX Finance in the illegal conduct forming the basis of
    LoanStar’s case.” LoanStar argues that record evidence establishes that TMX
    Finance LLC “did interact and communicate with [TMX] Finance of Texas and
    TitleMax of Texas expressly regarding the subject matter of this case” and points
    to the letter that TMX’s deputy general counsel, Thomas, sent to LoanStar in
    response to LoanStar’s cease and desist letter.     Because Young is “the sole
    employee of, and the only individual with any authority at, TMX Finance,”
    LoanStar argues that there is “no question” that Young has “unique or superior
    knowledge” of relevant facts and discoverable information. We agree with TMX.
    LoanStar assumes that because Young is the CEO and sole employee of
    TMX Finance LLC, he necessarily possesses “unique or superior knowledge”
    concerning the alleged misconduct committed by lower-level managers and
    employees of TMX Finance of Texas, Inc. and TitleMax of Texas, Inc. LoanStar,
    however, presented no evidence beyond its own allegations in its pleadings that
    TMX Finance LLC, the parent company of TMX Finance of Texas and TitleMax
    of Texas, exerts any control over the marketing efforts of these two subsidiaries,
    and it presented no evidence that Young was personally involved in directing the
    marketing strategies of the TMX entities. The affidavits that LoanStar presented in
    22
    response to TMX’s motion for protection state only that “TitleMax’s corporate
    headquarters emphasized marketing of auto title loans and heavily pressured
    employees to meet unachievable performance goals” and that the “corporate group
    at TitleMax also set extremely high performance goals for the stores, districts, and
    regions in Texas, and the general managers and district managers operated under
    pressure to aggressively ‘grow’ new business in their stores.” The affidavits reflect
    that Bielss held monthly conference calls in which the participants discussed
    marketing and store performance, but the affidavits give no indication that Young
    was involved in these meetings. TMX, in support of its motion for protection,
    presented deposition excerpts from several lower-level TMX employees indicating
    that few of them had even met Young, and those few had never discussed
    marketing or the alleged misconduct at issue with him.
    With respect to the letter from Thomas to LoanStar, even if the letter was
    composed at the direction of Young, as LoanStar contends, the letter reflects, at
    most, Young’s knowledge that LoanStar has made allegations of improper conduct
    against TMX and a blanket reminder from Young to “all Texas managers” that
    TMX does not consider the alleged misconduct “to be a proper business practice.”
    Merely having some knowledge of the subject matter of a dispute is not
    enough to compel an apex deposition. See In re Alcatel 
    USA, 11 S.W.3d at 179
    (stating that Crown Central is “not satisfied by merely showing that a high-level
    23
    executive has some knowledge of discoverable information”).          As the Texas
    Supreme Court has held, “Allowing apex depositions merely because a high-level
    corporate official possesses apex-level knowledge would eviscerate the very
    guidelines established in Crown Central.” 
    Id. at 177.
    The letter from Thomas
    might be some evidence that Young has knowledge that LoanStar had made
    allegations of misconduct and knowledge of company policies concerning the
    propriety of the disputed actions, but it is not evidence that Young has any “unique
    or superior” knowledge about the alleged misconduct itself relative to lower-level
    employees in the corporate hierarchy.        See 
    id. (“Testimony that
    a corporate
    executive possesses knowledge of company policies does not, by itself, satisfy the
    first Crown Central test because it does not show that the executive has unique or
    superior knowledge of discoverable information.”); In re Cont’l Airlines, Inc., 
    305 S.W.3d 849
    , 853–58 (Tex. App.—Houston [14th Dist.] 2010, orig. proceeding)
    (holding that CEO of Continental Airlines did not have unique or superior personal
    knowledge concerning cause of airline crash despite giving press conference after
    crash, sending letter to passengers after crash, receiving briefing concerning crash
    from lower-level employees, and conducting interview with two pilots present on
    affected flight).
    We conclude that LoanStar, the party seeking the deposition of Young, has
    not shown that Young possesses unique or superior knowledge of discoverable
    24
    information. See Crown 
    Cent., 904 S.W.2d at 128
    . LoanStar must therefore
    attempt to obtain discovery through less intrusive methods before it may depose
    Young.4 See id.; see also In re Alcatel 
    USA, 11 S.W.3d at 176
    (“The party seeking
    the apex deposition is required to pursue less intrusive means of discovering the
    information only when that party cannot make the requisite showing concerning
    unique or superior knowledge.”). We hold that the trial court erred by compelling
    the apex deposition of Young.
    We sustain TMX’s issue with respect to the deposition of Young.
    2.    Deposition of Otto Bielss
    Bielss was TMX’s Senior Vice President of Operations during the time
    period in which the alleged misconduct occurred. In October 2014, he became
    TMX’s Chief Operating Officer. LoanStar argued that during Bielss’ tenure as
    Senior Vice President of Operations, Bielss oversaw TMX’s rapid expansion in the
    Texas title-loans market and instituted an “aggressive growth strategy” that
    pressured TMX managers and employees to increase the title loans sold. LoanStar
    argued that it was in this environment that TMX employees “began engaging in
    illegal marketing practices to identify and convert LoanStar’s customer
    4
    LoanStar argues that it has “attempted to pursue less intrusive means of
    discovery,” but unless it is allowed to depose Young, it “has no other means by
    which to seek its requested discovery.” As we hold below, however, LoanStar
    may permissibly depose Bielss, TMX Finance LLC’s chief operating officer.
    Thus, LoanStar has available to it a less intrusive means of obtaining the sought-
    after discovery.
    25
    relationships throughout the state of Texas, and continued to do so over several
    years.”
    LoanStar presented evidence that while he was Senior Vice President of
    Operations, Bielss held monthly conference calls in which the participants—which
    included district managers, regional managers, and “other members of the
    corporate operations teams”—reviewed reports concerning individual store
    performance, and the district managers defended “the performance of their stores
    by explaining their operations and marketing efforts.” Bielss “would ask most of
    the questions on the call, and would direct the questions to the district manager
    who supervised the general manager in the store that was being referenced.”
    Landers, a former regional manager in Dallas/Fort Worth, had concerns that the
    performance goals discussed within these conference calls were “unreasonable and
    unattainable,” and he brought this up with Bielss and McDonald, the Vice
    President of Operations for Texas.    Landers averred that he told Bielss and
    McDonald that “the combination of pressure and fear would cause employees to
    leave the company or engage in improper practices in order to meet the
    performance goals.”    Baker, a former district manager in Houston, similarly
    averred that
    TitleMax’s corporate headquarters emphasized marketing of auto title
    loans and heavily pressured employees to meet unachievable
    performance goals. For example, Mr. [Bielss] would hold monthly
    telephone conference calls with the district managers and regional
    26
    managers in Texas during which he would berate regional managers
    and district managers, even if they met performance metrics, in order
    to remind us that we were all expendable and numbers were king.
    LoanStar also presented deposition excerpts from several employees who testified
    that TMX placed a great amount of pressure on its individual stores and employees
    to adopt marketing strategies geared toward increasing sales of title loans.
    LoanStar presented evidence that Bielss was involved in the training
    program for new employees, that he occasionally sent marketing-related e-mails to
    TMX employees, and that he occasionally visited individual TitleMax stores in
    Texas.5 One former employee testified that Bielss visited two different TitleMax
    stores at which the employee worked and had conversations about the practices
    that the store was utilizing to perform as well as it had been performing. The
    employee testified, “The sales were good, so [Bielss] just wanted to know what we
    were doing [marketing-wise] to get the sales to where they were.” McDonald
    testified that she generally spoke with Bielss once per week and that their
    conversations involved “talking about the business, discussing the regional
    managers, their performance, their leadership opportunities. Sometimes it would
    be about opening markets, that we were opening stores and planning on staffing.”
    5
    LoanStar’s counsel asked several questions during the deposition of James
    Batterson, a former regional manager, concerning the alleged misconduct at issue
    as well as whether he had conversations regarding marketing practices and the
    propriety of marketing techniques and practices with Bielss. For each question,
    Batterson declined to answer pursuant to the Fifth Amendment.
    27
    McDonald also testified that in November 2011, she received a call from Bielss
    “saying that allegations were made, that [TMX employees] were—that an
    employee was going to a parking lot of a competitor.”
    TMX contends that LoanStar’s evidence does “not show that Mr. Bielss was
    involved in marketing strategies at the store level, let alone stores marketing
    through allegedly unlawfully obtaining driving records, as alleged by LoanStar.” It
    argues that the evidence does not show that Bielss has unique or superior personal
    knowledge “regarding the alleged use of driving records to allegedly market to
    LoanStar’s customers.” LoanStar argues that it noticed Bielss’ deposition not
    because of his corporate position, but because he has personal knowledge of facts
    relevant to the claims and defenses in the underlying litigation. TMX has asserted
    that, if any improper conduct occurred, it was undertaken by isolated employees
    and not pursuant to a corporate policy that encouraged the use of improper
    searches to steal the customers of LoanStar and TMX’s other competitors.
    LoanStar argues that due to the widespread use of the allegedly improper practices
    throughout distinct markets in Texas, Bielss, as the Senior Vice President of
    Operations, had, at the very least, knowledge of the use of the improper practices.
    It contends that Bielss’ deposition is necessary because Bielss is “in a unique
    position to testify about the scope and spread of the illegal conduct in [TMX’s]
    stores.” We agree with LoanStar.
    28
    The apex deposition doctrine “does not provide automatic protection to all
    high-ranking corporate officers whose depositions have been noticed.” In re Titus
    
    Cnty., 412 S.W.3d at 35
    . The doctrine does not, for instance, protect corporate
    officials who have “first-hand knowledge of certain facts.” See Boales v. Brighton
    Builders, Inc., 
    29 S.W.3d 159
    , 168 (Tex. App.—Houston [14th Dist.] 2000, pet.
    denied). Here, LoanStar presented evidence that Bielss was actively involved in
    TMX’s marketing efforts and operations in Texas, regularly holding conference
    calls concerning marketing and performance goals with regional and district
    managers and occasionally visiting individual stores in Texas to inquire about
    marketing practices. Bielss was the one who informed McDonald, Vice President
    of Operations for Texas, that LoanStar had made allegations of improper conduct
    against TMX.
    We conclude that LoanStar has shown that Bielss arguably has “unique or
    superior personal knowledge of discoverable information.” See Crown 
    Cent., 904 S.W.2d at 128
    ; see also In re Alcatel 
    USA, 11 S.W.3d at 179
    (providing that
    individual has unique or superior personal knowledge if individual “arguably
    possesses relevant knowledge greater in quality or quantity than other available
    sources”). We hold that the trial court did not abuse its discretion in denying
    TMX’s motion for protection concerning the deposition of Bielss and that
    29
    LoanStar is entitled to take Bielss’ deposition. See Crown 
    Cent., 904 S.W.2d at 128
    ; In re Alcatel 
    USA, 11 S.W.3d at 176
    .
    We overrule TMX’s issue with respect to the deposition of Bielss.
    Conclusion
    We conditionally grant TMX’s petition for writ of mandamus in appellate
    cause number 01-14-00964-CV. We order the trial court to vacate its November
    24, 2014 order denying TMX’s motion for protection and compelling the
    deposition of Tracy Young. The writ will only issue if the trial court fails to do so.
    We deny TMX’s petition for writ of mandamus in appellate cause number 01-15-
    00126-CV with respect to the deposition of Otto Bielss. We lift the stay entered on
    December 4, 2014, in appellate cause number 01-14-00964-CV and the stay
    entered on February 19, 2015, in appellate cause number 01-15-00126-CV.
    Evelyn V. Keyes
    Justice
    Panel consists of Justices Keyes, Huddle, and Lloyd.
    30