Caleb Ho v. Flotek Industries, Inc. , 915 F.3d 975 ( 2019 )


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  •      Case: 17-20308   Document: 00514827066     Page: 1   Date Filed: 02/07/2019
    IN THE UNITED STATES COURT OF APPEALS
    FOR THE FIFTH CIRCUIT
    United States Court of Appeals
    Fifth Circuit
    No. 17-20308
    FILED
    February 7, 2019
    Lyle W. Cayce
    ALASKA ELECTRICAL PENSION FUND, Lead Plaintiff,                      Clerk
    Plaintiff - Appellant
    v.
    FLOTEK INDUSTRIES, INCORPORATED; JOHN W. CHISHOLM; H.
    RICHARD WALTON; ROBERT M. SCHMITZ,
    Defendants - Appellees
    Appeal from the United States District Court
    for the Southern District of Texas
    Before DENNIS, CLEMENT, and ENGELHARDT, Circuit Judges.
    JAMES L. DENNIS, Circuit Judge:
    This appeal arises out of a putative class action filed on behalf of
    purchasers of Flotek Industries, Inc. common stock. Plaintiffs allege that
    defendants, Flotek and three of its officers, exaggerated the usefulness of its
    products. They allege misrepresentations relating to a proprietary software
    Flotek developed to help market these products. The district court dismissed
    the complaint, holding that plaintiffs had failed to plead facts giving rise to a
    strong inference of fraudulent scienter. We AFFIRM.
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    No. 17-20308
    I
    Plaintiffs filed this putative securities class action on behalf of investors
    who purchased Flotek common stock between October 23, 2014, and November
    9, 2015. Defendants are Flotek Industries, Inc. and three of its officers: Chief
    Executive Officer (CEO) and President John W. Chisholm and Chief Financial
    Officers H. Richard Walton and Robert M. Schmitz.            Flotek sells oilfield
    products called “Complex nano-Fluid technologies” (CnF), which are supposed
    to improve the productivity of oil and gas wells. According to the complaint,
    CnF is Flotek’s “hallmark” product, and “[b]y the beginning of the Class Period,
    the Energy Chemistry Technologies segment [of Flotek] represented over 50%
    of the Company’s revenue due to sales of its CnF products.” This lawsuit
    concerns representations made about a software application Flotek developed
    to help market CnF to exploration and production companies. The software,
    called “FracMax,” analyzes and presents data concerning hydraulically
    fractured wells to allow comparison of the productivity of oil and gas wells that
    use CnF with those that do not.
    Flotek introduced FracMax to investors at a June 2014 investor
    conference. Over the next sixteen months, “[D]efendants attended at least 21
    conferences, including Flotek’s earning conference calls, analyst-hosted
    conferences and [c]ompany-hosted investor conferences, where they focused on
    and praised FracMax and its ability to conclusively validate the efficacy and
    economic benefits of Flotek’s CnF products.” Defendants promoted FracMax
    as an integral component of Flotek’s sales strategy and as “key to ‘materially
    broaden[ing] the reach of Flotek’s marketing efforts’ for its CnF products.”
    “[D]efendants reported that the FracMax database included production data
    from 80,000 wells across key U.S. basins and that based on this data, Flotek’s
    sales force could demonstrate to potential customers that the use of Flotek CnF
    chemistries added at least an estimated $8 billion in aggregate value for
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    operators when compared to those operators that had not adopted Flotek’s CnF
    products.” In a 2015 press release, Chisholm, Flotek’s President and CEO,
    stated, “Our FracMax software technology provides conclusive evidence that
    our [CnF] suite of completion chemistries provides compelling economic
    benefits to production companies.” Flotek also represented in a quarterly
    earnings press release that sales of CnFs increased substantially because of
    FracMax.
    Although their complaint largely refers to Defendants generically,
    Plaintiffs’ references to specific representations, to the extent they specify,
    primarily relate to statements made by Chisholm, who at various times
    emphasized FracMax’s empirical validity.      During several conference calls
    with investors, Chisholm explained that FracMax used publicly available data
    that companies self-reported to state agencies to compare production from
    wells that used CnF and wells that did not, suggesting this made FracMax’s
    output more reliable. In September 2015, Chisholm gave a presentation at an
    investor conference in which he explained that FracMax used data reported to
    the Texas Railroad Commission, a state agency, and he suggested that the data
    was “back check[ed] and validate[d].”       In his PowerPoint presentation,
    Chisholm presented an “About FracMax” slide stating that the data was
    “sourced from operator-provided completion data.” This slide further stated
    that the data was “un-adjusted, providing for comparison and analysis of
    operators’ self-reported data sets.” Chisholm also presented images of the
    FracMax interface in order to compare the productivity of four Texas wells, one
    that used CnF and three that did not, again emphasizing the difference in
    production levels.
    On November 9, 2015, online financial publication Bronte Capital
    released a blog post (the Bronte Report) contending that the data in Chisholm’s
    presentation was wrong and suggesting that the data had been intentionally
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    altered to make CnF look significantly more effective. Specifically, the Bronte
    Report alleged that, as compared with the numbers reported by the Texas
    Railroad Commission, “Flotek had reduced the production data for the [three]
    non-CnF wells by 40% to 50% . . . , while leaving the production data for the
    CnF well unchanged.”           After release of the Bronte Report, Flotek shares
    declined.
    The next day, Flotek issued a press release conceding that Bronte
    Capital’s analysis was correct, 1 and ascribing the error to data provided by a
    third party, Drillinginfo, that “caused FracMax to identify the three non-CnF
    wells as contained in units with multiple wells (as opposed to single well units),
    which required FracMax to incorrectly apply an allocation algorithm to the
    production for the non-CnF wells.” According to Flotek, because Texas reports
    oil and gas production by lease, rather than by well, FracMax used an
    algorithm to apportion production within multiple-well lease units, leading to
    unwarranted adjustments of the non-CnF wells discussed at the September
    conference.      Flotek also held a conference call, during which “Chisholm
    admitted that the Company’s internal controls ‘did not catch’” the errors, and
    “that the Company had no internal controls in place to check the accuracy of
    the third-party data from Drillinginfo.” He explained that they did not cross-
    reference the third-party data against the underlying state-agency data and
    that the company “had, several months ago, evolved to a different allocation
    program” that would provide greater accuracy.
    According to Plaintiffs, a report issued by Iberia Capital Partners that
    same day “stated that the four wells presented at the September 11, 2015
    investor conference were designated by Drillinginfo as being single well leases,
    not multiple leases, therefore the Texas Railroad Commission data for those
    1   Earlier, Flotek had denied the allegations contained in the Bronte Report.
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    wells did not require adjustment,” and Flotek shares fell further as a result.
    Contrary to its earlier statements following the Bronte Report, Flotek then
    reported that an internal investigation concluded that the error originated in
    the software, not the data set, as Chisholm had stated earlier, and “most likely
    resulted from the accidental inclusion of test code by the third-party software
    developer . . . . who was hired to write code for FracMax.”
    Plaintiffs filed this lawsuit, alleging violations of Section 10(b) of the
    Securities Exchange Act, 15 U.S.C. § 78j(b); Securities and Exchange
    Commission Rule 10b-5, 17 C.F.R. § 240.10b-5; and control person liability for
    the individual defendants under Section 20(a) of the Securities Exchange Act,
    15 U.S.C. § 78t. Defendants filed a motion to dismiss the complaint for failure
    to state a claim. The district court dismissed the complaint, concluding that
    Plaintiffs had failed to sufficiently plead scienter. Plaintiffs timely appealed.
    II
    This court reviews the sufficiency of a complaint de novo. Ind. Elec.
    Workers’ Pension Tr. Fund IBEW v. Shaw Grp., Inc., 
    537 F.3d 527
    , 533 (5th
    Cir. 2008). Plaintiffs’ “well-pleaded facts are to be accepted as true and viewed
    in the light most favorable to [them].” Daugherty v. Convergent Outsourcing,
    Inc., 
    836 F.3d 507
    , 510 (5th Cir. 2016). “[C]onclusory allegations, unwarranted
    deductions, or legal conclusions” are not “well-pleaded facts” for purposes of
    evaluating a complaint. Southland Sec. Corp. v. INSpire Ins. Sols. Inc., 
    365 F.3d 353
    , 361 (5th Cir. 2004). Where fraud is alleged, Federal “Rule [of Civil
    Procedure] 9(b) creates a heightened pleading requirement that ‘the
    circumstances    constituting   fraud   or   mistake   shall   be   stated   with
    particularity.’” U.S. ex rel. Rafizadeh v. Cont’l Common, Inc., 
    553 F.3d 869
    ,
    872 (5th Cir. 2008) (quoting FED. R. CIV. P. 9(b)). A class-action complaint
    alleging a violation of Section 10(b) must allege fraud in accordance with the
    Rule 9(b) heightened-pleading standard. See 
    Southland, 365 F.3d at 362
    .
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    To state a viable securities-fraud claim under Section 10(b) and Rule
    10b-5, Plaintiffs must allege that (1) Defendants made a misrepresentation or
    omission relating to the purchase or sale of a security, (2) such representation
    or omission related to a material fact, (3) the representation or omission was
    made with scienter, (4) Plaintiffs acted in reliance on Defendants’
    representation or omission, and (5) the representation or omission proximately
    caused Plaintiffs’ losses. Neiman v. Bulmahn, 
    854 F.3d 741
    , 746 (5th Cir. 2017)
    (quoting Nathenson v. Zonagen Inc., 
    267 F.3d 400
    , 406–07 (5th Cir. 2001)). At
    issue in this appeal is whether Plaintiffs have sufficiently pleaded scienter.
    III
    A
    The Private Securities Litigation Reform Act (PSLRA) specifically
    requires that a complaint in a securities case support allegations of scienter
    with “facts giving rise to a strong inference that the defendant acted with the
    required state of mind.” 15 U.S.C. § 78u-4(b)(2)(A). “‘Scienter’ is ‘a mental
    state embracing intent to deceive, manipulate, or defraud.’” Goldstein v. MCI
    WorldCom, 
    340 F.3d 238
    , 245 (5th Cir. 2003) (quoting Ernst & Ernst v.
    Hochfelder, 
    425 U.S. 185
    , 193 n.12 (1976)). For purposes of 10(b) liability, a
    defendant must have acted with, at minimum, severe recklessness. Warren v.
    Reserve Fund, Inc., 
    728 F.2d 741
    , 745 (5th Cir. 1984). “Severe recklessness,”
    is “limited to those highly unreasonable omissions or misrepresentations that
    involve not merely simple or even inexcusable negligence, but an extreme
    departure from the standards of ordinary care.” Rosenzweig v. Azurix Corp.,
    
    332 F.3d 854
    , 866 (5th Cir. 2003) (quoting 
    Nathenson, 267 F.3d at 408
    ). The
    omissions or misrepresentations at issue must also “present a danger of
    misleading buyers or sellers which is either known to the defendant or is so
    obvious that the defendant must have been aware of it.”            Id. (quoting
    
    Nathenson, 267 F.3d at 408
    ). Though not in themselves sufficient to support a
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    strong inference of scienter, “[a]ppropriate motive and opportunity allegations
    may . . . ‘meaningfully enhance the strength of the inference of scienter.’”
    
    Shaw, 537 F.3d at 533
    (quoting 
    Southland, 365 F.3d at 368
    ).
    To evaluate scienter in a securities-fraud case, a court must (1) take the
    well-pleaded allegations as true; (2) evaluate the facts collectively, including
    facts contained in “documents incorporated in the complaint by reference and
    matters subject to judicial notice,” “to determine whether a strong inference of
    scienter has been pled”; and (3) “take into account plausible inferences
    opposing as well as supporting a strong inference of scienter.”          
    Id. To withstand
    a motion to dismiss, “an inference of scienter must be more than
    merely plausible or reasonable—it must be cogent and at least as compelling
    as any opposing inference of nonfraudulent intent.” Tellabs, Inc. v. Makor
    Issues & Rights, Ltd., 
    551 U.S. 308
    , 314 (2007).
    Scienter must be alleged with respect to “the individual corporate official
    or officials who make or issue the statement (or order or approve it or its
    making or issuance, or who furnish information or language for inclusion
    therein, or the like) rather than generally to the collective knowledge of all the
    corporation’s officers and employees acquired in the course of their
    employment.” 
    Southland, 365 F.3d at 366
    ; see also 
    Shaw, 537 F.3d at 533
    (“[T]his court has rejected the group pleading approach to scienter and instead
    looks to the state of mind of the individual corporate official or officials.”).
    Furthermore, such allegations ordinarily must be based on more than an
    individual’s position within the company, absent special circumstances.
    
    Neiman, 854 F.3d at 749
    .
    B
    Plaintiffs identify several alleged misrepresentations they argue give
    rise to a sufficient inference of scienter, both because Defendants were severely
    reckless in making statements counter to information that should have been
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    obvious to them, and because, after learning of that contrary information, they
    continued to make those statements. The alleged misrepresentations are: (1)
    Defendants’ repeated use of the term “conclusive” in describing FracMax’s
    effect, which Plaintiffs characterize as tantamount to assuring that FracMax’s
    data was irrefutable; (2) Defendants’ reference to FracMax data as “un-
    adjusted” when, in fact, FracMax used an algorithm to adjust certain data; (3)
    Defendant Chisholm’s presentation at the September 11, 2015, conference of
    direct comparisons between several wells that used CnF versus several that
    did not, which Defendants concede relied on incorrect data for the non-CnF
    wells; and (4) Chisholm’s representation at this same conference that this data
    was “back check[ed] and validate[d],” when Defendants later admitted that
    “Flotek had no internal controls in place to ensure the integrity of the FracMax
    database.” The district court determined that these representations failed to
    generate a strong inference of scienter. We consider each representation in
    turn, and ultimately agree with the district court’s conclusion that each fails
    to raise a strong inference of scienter. 2
    1.     Description of FracMax as “Conclusive”
    Plaintiffs suggest that Defendants’ use of the term “conclusive” to
    describe FracMax was obviously misleading because Flotek employed “no
    internal controls” over the information used for FracMax provided by third-
    party Drillinginfo, yet the term “conclusive” suggests the data is infallible.
    However, in context, Chisholm’s use of the term “conclusive” may have had
    innocent intentions and may not have been inconsistent with a lack of internal
    controls.    See 
    Shaw, 537 F.3d at 538
    (statements subject to “many
    interpretations, including innocent ones,” do not “contribute to a strong
    2Because we conclude that the alleged misrepresentations here do not reflect scienter
    on the part of any Defendant, we need not reach Plaintiffs’ argument that FracMax’s
    importance to the company permits an inference that Defendants had a motive to mislead.
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    inference of scienter” (cleaned up)). For example, Chisholm stated in a press
    release that the “FracMax software technology provides conclusive evidence
    that our [CnF] suite of completion chemistries provides compelling economic
    benefits to production companies.” Plaintiffs do not allege that CnF products
    provide no economic benefit whatsoever, but instead allege the benefit was
    overstated. Therefore, Chisholm’s generalized endorsement of FracMax as
    evidencing the “compelling economic benefits” of CnF products is not
    unreasonable, given that CnF products undisputedly provided some economic
    benefit.   At the very least, such statements are not “highly unreasonable
    omissions or misrepresentations . . . involv[ing] . . . an extreme departure from
    the standards of ordinary care.”      
    Rosenzweig, 332 F.3d at 866
    (quoting
    
    Nathenson, 267 F.3d at 408
    ). Plaintiffs argue that Flotek’s lack of internal
    controls should have made it obvious to Defendants that using the term
    “conclusive” was misleading. That argument also fails. Plaintiffs do not allege
    that Defendants should have known the Drillinginfo data was unreliable.
    While it was perhaps unwise to rely completely on third-party data while
    referring to the product using it as “conclusive,” it was not reckless to do so.
    See MCI 
    WorldCom, 340 F.3d at 254
    (holding complaint presenting “what could
    best be described as allegations of mismanagement,” or even “gross
    mismanagement,” failed to allege severe recklessness of any individual). At
    bottom, Plaintiffs’ allegations concerning Defendants’ characterization of
    FracMax data as conclusive fail to generate an inference of scienter that is “at
    least as compelling as . . . opposing inference[s] of nonfraudulent intent.”
    
    Tellabs, 551 U.S. at 314
    .
    2.     Characterization of FracMax-Provided Information as “Un-
    Adjusted”
    Plaintiffs also contend that a slide show Chisholm presented at least
    once, which stated that FracMax “data is un-adjusted,” was misleading and
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    Chisholm should have known it was incorrect, because FracMax used an
    allocation algorithm that necessarily made adjustments to Texas production
    data. In response to the fallout from the Bronte Report, Flotek disclosed that
    it used an “allocation algorithm” for Texas data, because data provided by the
    Texas Railroad Commission was not broken down by well, but instead by lease,
    and a lease might contain multiple wells. Therefore, according to Plaintiffs,
    any statement positing that the data was not adjusted was patently false,
    supporting an inference of scienter. However, there is no specific allegation
    that Chisholm knew at the time he made the statement at issue that FracMax
    utilized an algorithm. Moreover, as the district court correctly pointed out, the
    use of an algorithm does not make the claim that the data was “un-adjusted”
    misleading. See 
    Rosenzweig, 332 F.3d at 866
    (danger of misleading buyers or
    sellers must be “either known to the defendant or is so obvious that the
    defendant must have been aware of it” (cleaned up)).
    3.    Presentation of Incorrect Well Data
    The starkest example of Flotek’s provision of false information is that
    Chisholm presented demonstrably false information at the September 2015
    conference in the form of incorrect well data. However, even these statements
    fail to support a strong inference of scienter, because Plaintiffs fail to plead
    that any Defendant knew of these errors at the time, and the misstatements
    were not sufficiently obvious that Defendants were severely reckless in
    presenting the information.      As the district court pointed out, although
    Plaintiffs pleaded that the three non-CnF wells used in the September 2015
    presentation were downwardly adjusted, they “failed to plead facts
    establishing this discrepancy is true throughout FracMax’s 80,000 well
    database,” and “a trend as to six wells out of 80,000 is not sufficient on its own
    to establish a strong inference of scienter.” Plaintiffs contend that the fact that
    the discrepancies inured to Flotek’s benefit weighs in favor of a finding of
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    scienter, as it suggests that Chisholm made intentional misrepresentations
    rather than mistakes. But the mere fact that an error favors the defendant is
    insufficient to support a strong inference of scienter. Cf. 
    Shaw, 537 F.3d at 543
       (characterizing    allegations   that   defendants    would   benefit   from
    representations as supporting an inference of motive rather than going directly
    to severe recklessness, and noting that motive alone is insufficient for scienter).
    It does appear that it would have been very easy to check if this data was
    correct—Flotek verified the alleged errors and responded to the Bronte Report
    within a day. However, while this suggests negligence, there is no indication
    that Defendants had reason to know of any deficiencies in quality control
    problems before the data was made public. Cf. Abrams v. Baker Hughes Inc.,
    
    292 F.3d 424
    , 432 (5th Cir. 2002) (“Plaintiffs point to no allegations that the
    defendants knew about the internal control problems, only that they should
    have known or that their lack of knowledge based on their corporate positions
    demonstrates recklessness.”). Plaintiffs rely on the fact that Flotek revised its
    allocation algorithm, which they claim implies that there was an issue with
    the previous algorithm.      However, we have previously declined to draw a
    similar inference, concluding in Abrams that “[t]he fact that Baker Hughes was
    overhauling its accounting system . . . does not command an inference that
    company officials should have anticipated finding a problem or assumed that
    financial data reported under [the] old system was inaccurate.” 
    Abrams, 292 F.3d at 433
    . Thus, Chisholm’s use of incorrect data at the September 2015
    conference also fails to give rise to a strong inference of scienter.
    4.    Statement that Data Was Back-Checked and Validated
    Finally, Plaintiffs claim that Chisholm represented that the data
    presented at the September 2015 conference was “back check[ed] and
    validate[d].” Plaintiffs allege that this was false, as “Flotek had no internal
    controls in place to ensure the integrity of the FracMax database.” Indeed, as
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    Chisholm admitted, there was a failure in quality control, because Flotek did
    not cross-reference “[the Drillinginfo data] with the [Texas] Railroad
    Commission data.” Despite Chisholm’s subsequent recognition that Flotek
    “should have had the quality control in place that could have validated [the
    Drillinginfo data] and it wasn’t,” Plaintiffs nonetheless fail to allege that
    Chisholm knew of this lack of quality control at the time he made the
    statement, or that it would have been so obvious that he should have known.
    Cf. 
    Abrams, 292 F.3d at 432
    (“Plaintiffs point to no allegations that the
    defendants knew about the internal control problems, only that they should
    have known or that their lack of knowledge based on their corporate
    positions demonstrates recklessness.”). Further, the statement is ambiguous
    because Chisholm does not say whether Flotek itself back checks and validates
    the data, or instead relies on a third party to do so, which Chisholm may well
    have believed was a part of the process. See 
    Shaw, 537 F.3d at 538
    (analyzing
    “more likely, nonculpable inference, absent any other details” about the
    representation). Accordingly, this allegation also fails to give rise to a strong
    inference of scienter.
    C
    In the absence of specific allegations that any Defendant knew of the
    falsity of any of the statements discussed above at the time they were made or
    were severely reckless with respect to the statements’ truth, Plaintiffs invoke
    Chisholm’s position as an inventor of the FracMax technology as sufficient to
    “permit a plaintiff to plead scienter.” 3 
    Neiman, 854 F.3d at 749
    . Our case law
    3Plaintiffs’ complaint repeatedly refers to Chisholm as “one of FracMax’s inventors
    and President and CEO of Flotek,” but does not specify what role Chisholm played in
    inventing FracMax. Although conceivable that Chisholm knew the intricacies of the software
    code underpinning FracMax, the Plaintiffs have made no specific allegations from which we
    could conclude such an inference is as likely as an opposing inference that Chisholm merely
    thought of the concept while others implemented it. The lack of specific facts leading to an
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    provides that an inference of scienter may be drawn solely from “a defendant’s
    position in the company” only if certain “special circumstances” are alleged. 
    Id. We have
    stated these “special circumstances” as follows: (1) “the smaller the
    company the more likely it is that corporate executives would be familiar with
    the intricacies of day to day operations”; (2) “the transaction at issue may have
    been critical to the company’s continued vitality”; (3) “the misrepresented or
    omitted information at issue would have been readily apparent to the speaker”;
    and (4) “the defendant’s statements were internally inconsistent with one
    another.” 
    Id. at 749–50
    (quoting Local 731 I.B. of T. Excavators & Pavers
    Pension Tr. Fund v. Diodes, Inc., 
    810 F.3d 951
    , 959 (5th Cir. 2016)).
    Our “special circumstances” doctrine does not apply here, and therefore
    our analysis regarding the alleged 
    misrepresentations, supra
    Part III.B, holds.
    Plaintiffs concede that they “do[] not contend Flotek is a small company,” and
    instead ask us to find special circumstances based on Defendants’ knowledge
    of the FracMax product. However, we have never found special circumstances
    permitting an inference of scienter based solely on a defendant’s position when
    the company was large. Compare Dorsey v. Portfolio Equities, Inc., 
    540 F.3d 333
    , 342–43 (5th Cir. 2008) (finding special circumstances where defendant
    company had no employees itself and was managed by company with only eight
    employees) and 
    Nathenson, 267 F.3d at 425
    (inference warranted where
    company had roughly thirty-five employees), with 
    Neiman, 854 F.3d at 750
    (“[W]ith over 60 employees, [defendant] was approximately twice as large as
    the companies in the cases where this court has found a ‘special
    circumstance.’”).
    inference of knowledge or severe recklessness of FracMax’s flaws leaves only the possibility
    that Chisholm’s title as “one of FracMax’s inventors and President and CEO of Flotek” might
    result in such an inference, a possibility which we conclude also fails under our “special
    circumstances” test.
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    The other special circumstances factors also cut against applying that
    doctrine here. Although FracMax was important to Flotek’s sales of CnF, it
    cannot be said to be critical to its “continued vitality,” as required. 4 See 
    Diodes, 810 F.3d at 959
    (finding omissions regarding a labor shortage not sufficiently
    important where the plaintiff did not allege that the labor shortage
    “jeopardized the company’s existence”).            Nor would it have been “readily
    apparent to the speaker”—primarily, Chisholm—that the statements were
    incorrect, as discussed above in analyzing each statement individually. 
    See supra
    Part III.B. Finally, despite Plaintiffs’ contrary contention, no internal
    inconsistency exists between the statements that well data was un-altered and
    that FracMax data was conclusive, on the one hand, and the later revelations
    about the accuracy of that data and the lack of internal controls, on the other.
    The earlier statements do not directly contradict that later information. As
    discussed, the context of the use of these terms reveals that the term
    “conclusive” was used to tout the economic benefits of CnF products, and the
    term “un-adjusted” was used in conjunction with references to FracMax as an
    “analytical model.”      As such, these statements do not conflict with later
    revelations that flaws existed in the data and that Flotek relied on a third
    party to provide accurate information. 
    See supra
    Part III.B.1–2.
    4 We have concluded that, in order to constitute a special circumstance, the required
    level of importance to the company must be such that the company’s continued existence
    depends on, or the company would be completely transformed by, the success of a product or
    business line. See 
    Dorsey, 540 F.3d at 342
    (defendant company “was essentially a one-trick
    pony”); Plotkin v. IP Axess Inc., Etc., 
    407 F.3d 690
    , 700 (5th Cir. 2005) (defendant “was a
    struggling company that announced to the public that it had reached agreements . . . that
    would bring them multimillion dollar revenues, which would amount to a thirty-fold
    increase” in revenue); 
    Nathenson, 267 F.3d at 425
    (“Zonagen was essentially a one product
    company”).
    14
    Case: 17-20308    Document: 00514827066      Page: 15   Date Filed: 02/07/2019
    No. 17-20308
    D
    Finally, we review the complaint holistically, as the district court did, to
    determine “whether all of the facts alleged, taken collectively, give rise to a
    strong inference of scienter,” 
    Tellabs, 551 U.S. at 323
    . The district court
    correctly pointed out that “Plaintiffs ask this Court to assume scienter based
    solely on the importance of FracMax to Flotek’s business, Defendants’ positions
    within the company, and the fact that the alleged ‘mistake’ happened in a way
    that made Flotek’s core product, CnF, look more profitable.” We agree that
    such allegations are insufficient to raise a strong inference of scienter and, at
    most, indicate “simple or even inexcusable negligence,” a lesser showing than
    is required here. See 
    Rosenzweig, 332 F.3d at 866
    . This conclusion is further
    buttressed by Plaintiffs’ pervasive use of group pleading—referring generally
    to “Defendants” rather than specific individuals—a practice this court has
    expressly rejected. See 
    Shaw, 537 F.3d at 533
    (“[T]his court has rejected the
    group pleading approach to scienter and instead looks to the state of mind of
    the individual corporate official or officials.”). For these reasons, the district
    court’s holistic analysis was also correct.
    IV
    Plaintiffs contend that the district court erred by dismissing their
    Section 20(a) claims against the individual defendants for control-person
    liability. “Control person liability is secondary only and cannot exist in the
    absence of a primary violation.” 
    Southland, 365 F.3d at 383
    . Because Plaintiffs
    have not established a primary violation, their Section 20(a) claims fail.
    ***
    For these reasons, the judgment of the district court is AFFIRMED.
    15